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Short-Form Expert: "Going Viral Isn't Luck." I Make $1M/Month With 31 Second Videos | Jack Neel | YouTubeToText
YouTube Transcript: Short-Form Expert: "Going Viral Isn't Luck." I Make $1M/Month With 31 Second Videos
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This content features a discussion with Daniel Baton, a young entrepreneur who achieved significant financial success through short-form content creation and AI tools, sharing his strategies for virality and business growth.
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Today's guest has cracked the code of
short form content. At 15 years old, he
made half a million dollars a month from
faceless Snapchat shows using his viral
content formulas. So, there's three
metrics that I like to look at to
improve upon people's videos. Can you
make the videos longer? Can you make
them higher quality? And can you
improve? But just after he dropped out
of high school, the platform banned his
channels overnight, nearly leading him
to give up on everything. Do you know
what our biggest video was on Snapchat?
It made 50 one time, 20 one time, and 10
another time, just reposting it.
>> Dude, we had a video that made us like
700. Instead, he doubled down on his
craft, perfecting videos on every
platform and co-founding Crayo, an AI
tool that helps other creators master
short form content. If you understand
the fundamentals of how to go viral on
social media, you can turn anything
viral. I did it on Snapchat. I did it on
YouTube shorts. I did it on software. I
did it on a personal brand. I've done it
on Minecraft channels. People over
complicate this way too much. In this
episode, we'll unveil the viral
blueprint that's generated him billions
of views, explore the psychological
triggers that keep viewers hooked, and
discuss how his next business is on
track to overthrow Facebook. You think
you guys are going to be bigger than Facebook?
Facebook?
Daniel Baton, welcome to the Jackal podcast.
podcast.
>> I'm very happy to be here.
>> I know, man. Guys, Daniel and I have
known each other for since he was 15
years old. Uh he's 18 now, right? You're
about to turn 19 pretty soon. I'm
turning 19 in April, so in a while. So,
Daniel, you just turned 18.
How much money did you make last month?
>> So, last month we probably did over $2
million. We've closed just at the start
of this month over eight figures in
deals. So, I don't really want to
mention exactly the numbers yet, but
we're in the seven figures a month right
now across the companies.
>> How about you for yourself? Personally,
I probably did just under like $700,000
last month.
>> Just as far as like the two million
number, like how did you what are all
the sources of revenue for you?
>> Yeah, so they span across like four
different sources of income.
>> Number one would be my software company,
Crayo. Number two would be my course.
Number three would be my YouTube shorts
channels. And then number four is content.
content.
>> You know, how many followers do you
think you've gained on social media?
probably easily above 20 million
followers. Um, 90% of those, no one
knows who those accounts are. Um, all
faceless. On my own brands, I've
probably gotten around like a million
followers across all my pages, but yeah,
most of it is faceless. So, walk me
through exactly like what the numbers
are like YouTube shorts channels,
Instagram, Tik Tok, Snapchat shows.
Like, if you had to like dig into your
memory, like where are all the followers from?
from?
>> Yeah. So, when I first started like
really going crazy on social media at
15, the first time I ever got like a
real amount of followers was when I
started my first YouTube shorts channel
called Slam Dunk. We got that to a
million subscribers in 6 months. That
was kind of the first time that
popularity started rising around YouTube
shorts and making faces content around
that platform. And we kind of just
cracked the code there. Started going
really crazy on content that we were
posting and we were one of the fastest
growing YouTube channels on YouTube
shorts at one point. gaining like over
50,000 subscribers a day. After that, we
went over to Snapchat shows. Those were
like two to three minute videos on the
platform and I think in around 6 months
we gained over 20 million followers. On
just one of our pages we had 9 million
followers and so we kind of understood a
few different methods at the time on how
to really rank for followers because
followers were really big um on the
platform and they would kind of push
your videos as well. And so we optimized
for followers and views. So that was the
next platform. After that, I started
more YouTube shorts accounts. Across
those, we've gotten to probably around
another like 4 million subscribers. And
then kind of one of the biggest ways we
gained followers were through our
promotional accounts under my software
company, Crayo.ai. So we would start
faceless organic short form pages on
Instagram, Tik Tok, and run them up to
promote the company. those pages just
naturally have a few million followers
just because of how many views we got
that converted to our software. Um, I'm
not exactly sure of that number. And
then after that, I then started my
personal brand. On YouTube, I have
almost 200,000 subscribers. On
Instagram, across all my pages, I have
roughly around half a million followers.
And then on Tik Tok, across all my
pages, I probably have another half a
million followers.
>> It's It's really fascinating. So, your
old partner was Luke, right? >> Yeah.
>> Yeah. >> Okay.
>> Okay.
>> Yeah. Um, I'll dive into this a bit
later, the whole Snapchat thing. Uh, I
do want to talk about shorts first, but
I'm pretty sure that the way we met was
you and your partner, um, another guy named
named
and his partner and then me and my
partner, uh, like all consistently like
had the number one shows on Snapchat
like every single day. Um, we were kind
of just competing against each other.
There was probably some other people we
didn't know about. Um, or maybe you know
the names of them.
>> Dude, if I remember correctly, there was
like a top 15 ranking for shows and we
owned like 15 as a group out of the 15
top shows. And so
>> you Luke did?
>> Yeah. Like for the top 10, we know that
we owned like seven out of the top 10.
And then amongst you and then the other
people that were in the group, they
owned the rest. And so we genuinely had
Snapchat in our hands at one point. and
you couldn't go on the platform and not
see our pages on the front page.
>> Yeah, that was an interesting time
period. Um, and I remember getting on a
call with you for the first time and uh
you being like you were 15
and you were just telling me stuff that
like I as a content creator for like
several years now. I was like, "Oh, I
didn't realize that. Oh, I didn't
realize that." I was like, "This kid is
smart." But, uh, yeah, I'm not surprised
at the point that you've ended up in
your career uh with the success you've
had. So on social media, what's the
single biggest misconception people have
about going viral?
>> I think people think
going viral is consistency when I don't
agree with that. I think a lot of people
think that you have to be consistent.
You have to post a lot of content. And
there's a big misconception that that's
what equates to virality. And although
like that is a factor to it, I think
people don't prioritize making genuinely
good videos enough. And so I've kind of
understood from running a ton of pages
to a ton of different types of
verticals. So like trying to promote a
software company or trying to funnel to
a program or whatever it may be, just
trying to get views. Quality beats
quantity, I think, pretty much every
single time. And the reason I say this
is this is a Mr. Beast philosophy. One
really good video that takes a month to
make can get you 50 million views versus
four not as good videos that you output
get to like a mill or 5 mil. And so I
personally really prioritize quality on
everything I do. And that's just always
what I've been ingrained with with
pretty much every single channel I've
ever ran. But you can have really good
quality with really good quantity. You
just need to be able to track and kind
of crack that method. And that's why
building a good team that can output the
quality that you want at the amount of
times you want to upload. But I think
quality is a very big metric that a lot
of people undermine. I get a lot of
people coming to me and being like, "Yo,
I've posted for the last 3, four months.
I haven't seen any results. It's because
your videos are ass. Like your videos
are ass. So you are not going to see
results. You know what I'm trying to
say? It's like focus on quality and
that's going to get you to where you
want to be. Whether it be views,
converting to your product. Quantity is
cool, but quantity without any quality
behind it isn't going to get you
anywhere. I 100% agree with this. I
guess my only push back is when people
say that quantity breeds quality. And as
someone that's so young, I mean, you put
a lot of reps in as far as editing
people's content, but like how are you
able to just start with quality? It's
calculated. So, you start without
knowing anything. You don't know what
you don't know. But a lot of people like
to post and then not trying to improve
on the videos that they're making and
keep going at the same formula. That's
the wrong way. You should post as much
as you physically can, but learn from
every single thing you put out. Track
the metrics. Look at the back end. Look
at the comments. Try to figure out how
to get better. Just posting and putting
output is not going to get you anywhere.
I put a lot of output out when I was 12,
13. I would edit for these creators and
I started my own channels. The first
like four channels I had completely
flopped. And it's because I would try to
post a lot, but I didn't really have any
strategy behind what I was doing. Once I
started like talking to more people who
had more experience, and this is the
biggest thing I did as a video editor,
which I think was like a big reason as
to why I started learning how to make
really good videos. I would ask a lot of
questions to my clients about how they
would make the videos because I was in
charge of one section of creating the
content and that was just the
post-production final part before it
goes out to the public. But they would
be in charge of the pre-production,
figuring out the script, figuring out
the concept, figuring out the
thumbnails. And these are things that I
would not really know anything about,
but I would ask questions because I just
knew trying to gain as much information
before I started myself would be a
really big edge versus everyone else.
So, to be honest with you, I definitely
wasn't the best when I started posting.
But I knew a lot more than the average
person did before I put out my first
video just because I would ask so many
questions to people who had track
records of putting out quality videos
and getting millions of views. If you
had to give like an action that you
would recommend for someone starting a
new channel, would it be along the lines
of post 30 videos and try to learn from
each one or would it be like take a
course, study YouTuber, put a lot of
effort into two videos for one month?
Like what would you do now? This is what
I would say. If we're talking about
YouTube shorts specifically, I would
tell someone to post one video a day in
a niche that they see someone else
succeeding in. You want to take the
person that you see succeeding and try
to improve upon their videos. So,
there's three metrics that I like to
look at to improve upon people's videos.
Can you make the videos longer? Can you
make them higher quality? And can you
improve on the concepts? I think longer
videos on YouTube shorts really play a
big role in how YouTube pushes them out.
I see a lot of really good channels
posting like 25 to 30 second videos,
which is fine, but I've gone in and then
gone to 45se secondond videos on the
same concept. This gives that audience
more time to watch content, which they
want to do. They want to absorb more
content that they actually like. And
YouTube promote longer videos because
they have more time to place your ads.
And so post longer videos, improve on
the quality of the videos, and it can be
really small things. Like I'll just give
an example. There's channels out there
that post commentary videos pretty much
slap Mr. Beast on the back of it and
create a story line around one of his
like concepts or videos or whatnot. All
of their subtitles are in white. Okay. I
would look at that and I would be like,
"Okay, whenever I say like a word like
hate or scam or like one of those impact
words, I would make it red. I would just
add any little inputs I could to a
specific video to try to give the viewer
more visually." And these are just
things I think about when I try to copy
a competitor that's doing well and try
to replicate it for myself. And so
sometimes it's not super obvious, but
sometimes it is. If someone's making 30
second videos, try to make 45se
secondond videos. If someone's quality
clips are in 720p, but they're still
getting millions of views, try to make
yours in 1080p. You know what I'm trying
to say? Like there's always little
things that you can improve upon, but
those little things are going to give
you that edge versus your competitor.
And I think one of the biggest things is
consistency. Like if you post for 2
weeks and try to improve for 2 weeks,
don't see results and then give up.
Where where is that really going to get
you? You know, versus trying for 2
months and really really putting the
effort into improving every single
video. And so you post video on Monday,
you check the stats of it on Tuesday,
you see that people dropped off at the
30 secondond mark. You go back to your
script. You see what you said in the 30
secondond mark. Why do people drop off
here? Did I drag it on for too long? Did
I give too much context? Did I not go in
depth enough or did I not visually
explain what I was talking about? Really
psycho analyze what's going on in your
video and try to improve it next time.
You might not have the answer, but at
least trying to fix something that you
think is wrong eventually is going to
lead you to what you want to find out.
>> I think that's great advice about just
finding little things that you can add.
I think to go off of that, something
I've noticed recently is that some
people find things that you can remove.
Yes. Right. So, a good example is I
posted a podcast with Togei yesterday
and I made these really highquality
clips and there was a clip page on Tik
Tok that just put like a little organic
uh Tik Tok caption with no subtitles and
all those clips took off because it
looked like something people would watch
on Tik Tok if that makes sense. So, they
actually removed stuff which was kind of
cool to see.
>> Yeah. I had a friend who does around
like half a million a month on YouTube,
uh, long form basis channels, and he was
just telling me this exact same thing.
It was like, sometimes it's not about
what you can add, it's about what you
can remove. Because a lot of people just
add a lot into their videos thinking
that it's going to benefit the viewer.
But a lot of people like prioritize
simplicity more. And especially on the
internet with short attention spans,
sometimes packing more things in can
actually lead to like viewer confusion
and them not knowing what's really going
on. And so if you look at a lot of my
content that I've put out, like even on
my personal brand or on my pages, like
maybe we pop up a video here or
something, I'll send it to you after. I
like to keep things simple but very very
clear. Like one of the biggest things
that I talk to all the people in my
program about, which like I think is the
most important thing, is visually
representing what you are talking about
in your script. Because scripting can be
amazing. You can have a really good
script, really good hooks, a really good
storyline, but if you're not visually
representing what's going on, if you're
talking about Andrew Tate or Mr. Beast
grabbing a pencil, but then you show a
video of him hugging someone, that is
not going to visually represent what's
going on. And a lot of people naturally
do not think of that for some reason.
They just slap clips behind a script and
expect it to like get somewhere. You
need to visually be representing what's
going on. If you're if you say
something's going bad in the video, add
a red tint. Add like a sound effect.
audio and visual need to match what's
going on in your script because that's
going to pretty much make the viewer not
able to click away because they have to
watch what's going on. Have you ever
heard the sentiment though that uh like
you should show something that's kind of
the opposite of like what's being spoken
about? Like if it's like Mr. Beast got
really upset, you wouldn't show him like
frowning, you might show him like
walking away looking back or I'm trying
to figure out how to explain this
concept. Do you know what I'm talking
about? Yeah, I get what you're talking
about, but this is the way that I use
what you're talking about. So, when you
show something that's the opposite of
what you're saying in your script, it's
for conversion tactics. And what I mean
by this is like I would purposefully
mispronounce Mr. Beast's name or I would
purposefully make Mr. Beast smile when I
said he was sad. And people would go to
the comments and be like, why would you
place that in the video? So, that's the
times I would do it. But that's not a
constant that I use throughout the
entire video. Those are just little
parts I plant in for engagement. What's
one principle you apply to every video
that almost guarantees performance?
>> I don't think there's one principle that
can guarantee performance, but there's
definitely principles that you can apply
that give you the best chance of
performance. And so, one of the biggest
things that I like to do in every single
one of my videos that I think just gives
me an edge is making sure that the
storyline of the video is concrete. So,
I think scripting is genuinely 80% of
the work. I think scripting a really
good video is going to get you way
further than your competition on the
same niche who don't know how to script properly.
properly.
>> Hey, quick hack. If you want to make
money with faceless content or YouTube
shorts, so say you want to write a
script, but you don't have the time to
read news pages or watch full Tik Tok
and YouTube videos, you can simply use
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the process by letting you connect
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based off that. Plus, if you want to
skip the work of perfectly writing out
your videos, they have viral script
templates that help you organize your
research into proven formats that work.
You can drag and drop videos, articles,
even voice notes into the template, and
it will generate ready to go viral
content. My team already uses Poppy for
all of our videos, so if you guys want
to try it out, just go to getpoppy.ai/jackneil.
They have a 30-day money back guarantee,
so if your videos don't go more viral,
it's completely free. Anyway, guys, back
to the podcast. And so, like, there's a
bunch of fundamentals with scripting,
like having a really good hook that gets
the viewer to understand what the
concept is about without revealing the
payoff. And then you go in to the second
supporting hook, and then you go into
the context of the video. You have a
rehook. And so, what a rehook is is
like, I show speed hates Mr. Beast,
right? Let me just give you an example.
I show Speed hates Mr. Beast. Last week,
I show Speed competed in a Mr. Beast
tournament to win $10 million. And then
you add context to what happened in the
challenge and you're like, "But why
would this make I show speed hate Mr.
Beast?" And then you add that right
before you give the payoff. And so these
are just some basic scripting
fundamentals. But I think scripting is
genuinely one of the biggest things
people need to start focusing on to make
better videos. And I feel like not a lot
of them do. They just find a really good
concept which intrinsically could go
viral. It's a viral concept, but then
they script it really badly and their
videos don't get anywhere. And so I've
always just put priority on making the
script and the storyline really, really
good in all of my videos, whether it be
20 seconds or 10 minutes. Interesting.
Yeah. Something I noticed when I
reviewed your scripts when my partner
and I were trying to break down like
yours versus ours was like one I think
you were doing the voiceovers at the
time and it was like or maybe there's
some other channel uh where it was like
a younger kid doing the voiceovers and
it was like okay well Jackie your voice
is too deep like and sounds too proper
for kids to want to listen to like it
sounds like they're listening to like
some science thing but this sounds like
just like your friend you know um that
was one thing and then how do you think
about like the language you use? I feel like
like
I think really basic advice is write
your scripts at a fifth grade reading
level, but I believe that there's some
more nuance to it. Like do you
>> There is more nuance. Tell me about that.
that.
>> So the way your tonality speaks when
you're reading your script is super
important. So unlike words that you
would mention in a script, you would
need to increase the pitch of your voice
or decrease it. So now a lot of people
script or sorry voice over with AI. I
think a voice over is genuinely super
important to a script because like you
said when you were analyzing our content
and you were talking about how your
voice might be a little too deep and
you're making more relatively kids
content. You know what I'm trying to
say? And kids are going to relate to
something that keeps them a bit more
upbeat. And especially like 99% of the
short form content you see online,
whether it be to sell programs or
whether it be to make entertaining
videos, you need to kind of emphasize
certain words in your script to drive a
certain point to let people stay. And so
let's say I were to go and be like
like I just spent $10,000 on a brand new
plane, but it broke on me the first day.
Like do you do you kind of see how my
voice changes in certain areas? it gets
more serious towards the end or it gets
more hyped up towards the beginning. And
like I feel like this is context clues.
Like it's pretty intuitive to do that,
but I feel like people don't think about
it and they kind of just read the script
as if they were a robot. AI is getting
pretty good at you being able to prompt
it for tonality. And so when I make my
scripts with AI using an AI voice, I
regenerate it like 100 times before I
get to what I want to do. And there's
like this pretty cool tip that I kind of
do every single time I write a video.
And I will kind of prompt AI sentence by
sentence or even like three words by
three words because it gives me more
customizability to kind of regenerate
and change the tonality to how I see
fit. When you kind of generate AI for a
whole paragraph, it's going to do its
own thing for like a set of 20 words.
But if you kind of give it more of a
tunnel to work in, it's not going to
have as much space to mess up and you
can kind of regenerate in pockets.
>> I guess on the writing specifically, how
do you choose what words to include?
Like, do you just try to think of what
words are the most easily accessible to
everyone on the planet or is it we're
targeting like 12 to 18year-old boys.
These are the words that they use. Um,
let's write our script around that.
Well, what you said before about having
your scripts be for a fifth grade level,
that's like a pretty good standard that
people should be following. So, what I
do, like pretty candidly, I'll put my
scripts into like one of those like
school websites that tells you what
grade level your reading is or your
writing is. And I'll always try to aim
for like a fifth to eighth grade level
just because even a fifth to eighth
grade level could apply to a
20-year-old. It could apply to a
19-year-old because the words are simple
and they get the point across. I think
over complicating your wording,
especially in the beginning of your
video, can drive a lot of people out.
You want to really easily and accessibly
get people into the door. Later on in
the video, you can get a bit shifty and
techy with the words. You can start
using a bit more complicated if needed,
but it's not necessarily something that
you have to do. I think just keeping it
as simple as possible is the best way
because a 20-year-old is going to be
able to naturally lock into a video that
has eighth grade wording.
>> Someone who's in the eighth grade is not
going to naturally be able to log into a
video with college level writing. Do you
get what I'm trying to say?
>> Right? I guess what I'm thinking of here
is uh so a good viral example is uh like
baby Groank just rised Livby Dunn. Um
>> dude, that's a whole other level.
>> Is that is that good or should it be
like Baby Grank has a crush on Livy
Dunn? Like if you're optimizing for virality,
virality,
>> it depends what audience you're
optimizing for. So like if you're making
very specifically brain rot videos on
TikTok towards people who love using
this slang, baby Groank, just Riz Livby
done is going to do the best. But like
what I would do for an audience that
isn't necessarily too tapped into this
type of stuff and doesn't baby
understand what raised Livby means, I
would just be like, "Baby Grank has a
massive crush on Libby Dunn, but she
rejected him." Like obviously that's an
example. I wouldn't really write it like
that. I would probably shift around the
wording a little bit, but I always tend
to like to use words that everybody
could understand. Like this is my
theory. Sometimes it might work to not
my benefit and sometimes it works to my
benefit, but it's like an overarching
thing. Like you do it for a long enough
time, when these words go out of
fashion, your videos can still blow up.
So like on YouTube shorts specifically,
the biggest thing I love about YouTube
shorts is that a video can blow up 6
months after, one year after. I've had
it happen so many times. My video gets a
million views, it goes flat for 6
months, and then it gets another 2
million view spike. I think if you use
words that cater to a certain time
frame, that could potentially ruin that
performance and ruin that ability to happen.
happen.
>> I like that. So, you think of you think
in terms of evergreen, most views
possible, um, and then sometimes most
views possible within a niche, and you
might cater based off that, but that's
more rare for the kind of channels you
do. Um,
>> and then also something you do that's
really interesting is just creating
faceless content that makes sense
without the subtitles, and without the
words. But you have a really successful
channel that's like a 3D channel, I
think. Yeah. Um, like what's the most
views you've gotten on a video from that channel?
channel?
>> Our third video got 40 million views.
>> Yeah. How much money do you make with 40
million views on YouTube shorts?
>> Roughly $8,000 to $10,000.
>> And like how did long did that video
take take you? Like what kind of video
was it? Tell me about it.
>> Yeah. So the video was why Asians have
small eyes. And so
>> genius hook by the way. Yeah.
>> The concept of the channel is to be a
scientific informative channel. But
there was already a big guy in the niche
called Zach D Films who makes massive 3D
videos. He's every on social media. So
we were like, "Okay, for context, I
started this channel just for a YouTube
video." So I was like, I really want to
make a video copying a YouTube channel
that makes $100,000 a month and seeing
if it if I can beat him. And I didn't
make $100,000 a month with a channel,
but I think I proved my point. So
essentially, I was like, what is my edge
going to be? What's going to make me
different from someone like Zach D Films
who has great quality, great team,
outputs video every day? Let's be
controversial. Let's go a bit against
the grain and let's make just as good,
if not a little bit better quality
videos. And I think we actually did
that. We didn't post as often. We didn't
make videos every single day. We made
one every 3 days, but we had a very
controversial angle to our videos, which
I think set us apart. So, the video
specifically you're talking about here
about why Asians have small eyes, we're
like, "Okay, this is an intrinsically
viral video, people are going to like
get mad at this. Some people are going
to find this funny and some people are
going to be genuinely curious about the
topic." Because essentially, the way we
scripted it is not to make fun of
anyone. We genuinely explain the the
science and the genetics as to why
people in Asia have like different eyes
to people in the West. And so what we
decided to do is like who is the biggest
Asian figure that we can think of that
would kind of make this hook and this
visual intro the most insane thing that
make people not want to click off. So we
got a 3D model of Kim Jong-un and put
him as a 3D head in the intro. And so
the intro was basically him with a
subscribe sign holding and then the
camera zooming out being like, "Why do
Asians have such small eyes?" And him
blinking. And you can go to the video
right now and see the comments. There
are thousands of comments as to what the
hell is Kim Jong-un doing in your video?
What is Kim Jong-un doing here? Like a
lot of just we knew what we were doing
with the comment bait and we knew what
we were doing with the controversial
angle. So essentially we're like why do
Asians have such small eyes? And then we
got straight into the topic. We talked
about some [ __ ] with like the retinas
and like all this type of like really
like deep deep scientific stuff that we
got our script writer to go and kind of
like research on, give us the feedback
and then we would write the scripts. And
that video was like maybe an 18-second
video. It got third video on the
channel, maybe 5 million views day one,
10 million views day two, another 10
million views day three, and it sent our
channel into the stratosphere. A really
cool thing. That video also got us like
400 or like 300,000 subscribers. And
what we realized is in those specific
type of videos, we maybe going to cater
to a slightly older audience because
we're talking about like more scientific
things, right? And so I didn't
necessarily think asking them to
subscribe in the video would be the
smartest thing because it would take
away from them just wanting to gain the
information. And so I was like, how can
we fit in getting conversions to just a
funny, entertaining piece of content?
And so that's why in all of our videos
pretty much, we have subscribe signs
just plastered around the 3D animations
that don't necessarily take away from
the story, but kind of get people aware
of the fact that, oh, maybe I should
just click the subscribe button if I
like this video. We never mentioned it.
We never said subscribe. We just had him
holding a massive subscribe sign in the
video with him blinking and his head at
the forefront in the middle. And it
worked so well. We got so many
subscribers from that video. That video
made us a lot of money and it costed
around like $300 to make. I really like
the concept of asking
letting people discover that they should
subscribe uh in a subtle way over
directly asking them to. Um because like
if you ask people to do something, they
feel like they're doing something for
you, but it's like, "Oh, I discovered
the subscribe." So,
>> but here's the thing. I agree with what
you're saying, but then in different
situations, you can very easily ask
people to subscribe. So, I just made a
video about how to write the perfect
script on YouTube. And one of the topics
I covered in it was apart from visually
representing a subscribe button in your
videos, relating them to subscribe to
the topic of the video can really do
well for conversions whilst not killing
your retention. So, for example, we made
a video on Mr. Beast's secret janitor
and essentially it was a video about how
Chandler used to be Mr. Beast janitor. A
lot of people started loving him in the
videos and throughout the entire script
we never revealed who it was until at
the very end we were like, "Oh, this
janitor, the janitor was Chandler." And
our payoff to the video was if you knew
it was him all along. Subscribe. And so
we used to do that on Snapchat. Yeah.
Did you come up with that originally?
Had you ever seen anyone do that?
>> Like I don't know if we came up with it.
I don't really want to take credit for
something that I don't know if I did or
not 100%. All I do know is that we came
up with the idea ourselves. Someone
might have done it, but like I feel like
we came up with the idea ourselves
because one thing that I really thought
we were doing during these scripts was
taking the viewers through a journey. We
would tell them sneak peek at who it
could be. And so they were in a constant
battle the entire time trying to know if
they had the answer or not or if they
needed us to give them the answer. And
at the end we kind of reversed the game
on them. We were like, "If you knew who
it was the entire time, subscribe." And
I feel like people have this confidence
about them where it's like, "Yeah, I
knew who I knew who it was the entire
time. Let me hit subscribe." And so like
those types of like CTAs on our channels
got tons of conversions because we would
relate them to the topic and we would
relate them to the viewer. So it was
like if you knew his channel subscriber,
if you would get mad at Mr. B
subscriber, if you thought Mr. Be
scammed you subscribe, you know what I'm
trying to say? like just relating it to
the viewer and personally to them is
like a really really good way to get
people to convert. And I even did this
like I've done this a lot on like a lot
of different channels. Like I've done
this even on my main personal brand
channel. I always relate the conversions
to the viewer because why would I relate
it to myself? That's being selfish and
the viewer has no real like need to help
me or really want to help me. They just
want to consume the value I give them
and hop on to the next thing. But if you
kind of give them a reason to or kind of
involve them in the situation, I feel
like there's a much higher chance for
them to actually do what you want
without them feeling like they're really
doing what you want.
>> Did you kill that channel or does it
still run?
>> We killed that channel.
>> How many views did it get total? You think?
think?
>> Yeah, I think it got around half a
billion. The thing with that channel is
like, and the thing with all of my
YouTube shorts channels is like, I've
probably launched and started publicly
five to six YouTube shorts channels just
for YouTube video challenges. So like if
people don't know what my brand is, like
I'm not trying to advertise here, but
essentially what I do on my brand is
instead of just speaking and giving
advice, I like to walk the walk whilst I
talk it. And so I saw one person do this
before and it was Beaheza. And I took a
lot of inspiration from that and tried
to apply that to my niche and what I was
good at. And so on pretty much every
video I would start a YouTube channel,
get it to thousands of dollars or
hundreds of thousands of subscribers,
whatever my goal was for that piece, and
essentially prove to people whilst
teaching them that this is possible
because it's really easy to consume
information, but people really take in
information when they visually see it's
possible as it's being spoken to them.
And so I found that was the best way to
kind of represent and give the value
that I wanted to provide to people,
which is why I took it that way. And so
yeah, like do you think those channels
would still work, all the ones you killed?
killed?
>> Yeah. Um,
>> that $300 per video, the animation
channel, like I'm assuming, so my thing
that was so impressive about you doing
that was I think I might be able to find
an animator who could do that style, but
like how much work put into that part of
it? Yeah. So, we had to buy like new PCs
and like stuff like that for our
animators because essentially for the
channel like Zach Films, who's like the
biggest person in this 3D niche, is
running a very big operation, posting
one or two times a day. He has like a
group of like five animators, 10
animators. He's probably gotten them all
crazy CPUs and GPUs to upload these
animations fast. And one thing I didn't
realize before starting that type of
channel specifically was like that's
lowkey like a bit of a real business.
like we got uh five $10,000 product
offers on that channel to promote on Tik
Tok shop. And so we had a Tik Tok
variant of the YouTube channel that we
just reuploaded every video we made on
YouTube because we're like, "Okay, cool.
Whilst I'm running this challenge, let
me just add a little nugget here to the
video and be like, "Yeah, we also got
like 50 million views on Tik Tok," which
we did. A bunch of our Tik Toks got over
20 million views individually. That that
account alone has like over 200 million
views on Tik Tok. By the way, Tik Tok
creator program paid us nothing for
those views. Let me just put that out
there, by the way. Um but yeah, like we
got um
>> that would be like what 20K uh if it was
if they were a minute long.
>> Yeah, like if they were a minute long,
but our videos were not a minute long.
>> Did you consider just remaking that one
video that really popped off a minute
long or is it so much work?
>> It it wasn't about the money. Um like
the the thing with Tik Tok as well that
I don't like is Tik Tok monetiz on a per
video basis. So you could be in the
creator program, but they can disqualify
certain videos. Um and it's not
necessarily because you're breaking
guidelines. It's because of complete BS
that they deem BS. So on YouTube, the
thing that I genuinely like the most
about YouTube is, sure, Tik Tok
advertises $1 RPMs. That's great.
Effectively though, almost everyone I've
spoken to has ever said that they're
like 10 cents or 20 cents or 30 cents.
And like, okay, that's great. Let's say
they're 30 cents just for the sake of
this argument. You make a video that you
think is really good. You post it to the
Tik Tok account with the creativity
program enabled and Tik Tok for some
reason can deem that not eligible for
monetization. With YouTube, you know
that you have a consistent cadence. If
you are in the YouTube partner program,
every video you make is monetized and
it's not going to get demonetized until
you do some outlandish [ __ ] which
really never happens. It really never
happens because as long as you follow
the same format you did on every other
video, you're safe. With Tik Tok, you
could quite literally follow the same
format you did on every other video, but
they'll just pick and choose certain
videos to demonetize and essentially
that just kills your Tik Tok page. So, I
really like the consistency around
YouTube Shorts. And YouTube Shorts RPMs
are creeping to around 30 to 40 cents
per thousand views now consistently.
Just a year and a half ago, they were at
12, 15 cents. And so, like, it's very
visually and clearly in front of
everyone that YouTube's RPM is rising.
And I'm very confident in the next like
year, year and a half, they're going to
be a dollar, but they're going to
actually be a dollar. They're not going
to be 20 cents on certain videos, 40
cents on others. like you are going to
have a dollar RPM channelwide which I
think is the coolest part.
>> And also there's no competition on
YouTube compared to Tik Tok. I would
imagine there's way more competition on
Tik Tok.
>> Listen, I actually think there is
competition on YouTube. I think there's
a lot more people starting to see that
YouTube shorts is like super viable and
starting to create a lot of content
around it.
>> I'm just thinking about the barrier to
entry to make a good YouTube short
versus a Tik Tok video that you get paid
$1. you know, like they're distributing
this pool of money to like literal
hundreds of thousands of creators that
are getting like 10,000 views. You know
what I mean?
>> I also think competition is a great
thing. I think competition boosts
everyone views. And so I think if more
people start YouTube shorts channels,
that intrinsically just makes me a ton
more money. Um, so I just want as many
people to start YouTube short channels
as possible because what that means is
YouTube now sees, oh, we have a lot more
channels. Let's get more advertisers.
Let's get let's start paying more RPMs.
And so I think competition is a great
thing because I trust in my ability to
make good videos. Meaning I know when I
put out a good video, it is going to get
views and no one can take that away from
me. A competitor cannot make my video
not go viral if I make a really good
video. And so if more people are on
YouTube, the RPM goes up. The more
better videos I make, the more money I
make. And so I'm really excited about
that. So yeah, if if you're watching
this, get on YouTube shorts. Like I want
more competition so that I can make more
money for my videos. But in relation to that
that
>> and it drags more people to the platform
because there's more content on there
because YouTube is probably the third
most popular platform in terms of short
form content. It's probably Tik Tok than
Instagram than YouTube shorts.
>> I think YouTube is beating um I I've
looked at some metrics recently like I
actually did like a deep dive on this
with my team. I'm pretty sure um like
YouTube is very very like heavily
creeping up on these two short form platforms.
platforms. >> Really?
>> Really?
>> Yeah. Like
>> do you think that's because of
international viewership? Yeah, I think
I think YouTube kind of had a fall-off a
few years ago when Tik Tok really blew
up in 2020 2021. They didn't have short
form. They fell behind. They released
YouTube shorts. People didn't really
trust it as much as they did Tik Tok
because Tik Tok was out for a longer
period at that point. But YouTube is now
really like you go on YouTube shorts,
there's a lot of brain rot for sure, but
like there are hundreds of thousands of
creators, there are trillions of views a
day on YouTube shorts. It's getting an
unforced like it's getting such a crazy
amount of views a day. Like it's beating
long form right now by like billions and
billions of views daily. You know what
it is? I think that the reason I
perceive YouTube as lower than those is
because YouTube shorts are my worst view
platform. Like uh Instagram is my best,
then it's Facebook, then it's Tik Tok,
then it's YouTube Shorts. Like dead last
by far. I I don't think YouTube Shorts
is the best for clipping just yet. So I
don't think YouTube Shorts is the best
for redistributing content. I think
YouTube Shorts is the best for creating
new content. That's my opinion right
now. I've tested both. So, I've tried
running mass campaigns for my software
companies and for my brand on YouTube
Shorts versus Tik Tok and Instagram. Tik
Tok and Instagram have gotten the most
views for like redistribution type of
content clipping if you would say,
right? But I would say for creating
content, so like making a video around I
show speed or like clipping a funny
moment from a stream and adding
subtitles and a bit of voiceover,
YouTube shorts I feel like is really
really climbing up um in that ranking
versus other platforms. But I'm not sure
why like redistribution works a lot
better on Tik Tok and Instagram right now.
now.
>> Yeah. I wonder if it's because there's
more competition on YouTube than I
think. Um but yeah, how much money can
someone make with YouTube shorts? like
what's the most you've seen in a month?
>> I've seen uh faces creators doing
hundred $100,000 profit months. Um I
think six figure profit months are like
very in the window of like something
that can be achieved. Um on average like
when I've ran up my channels I've easily
seen like $600,000 days. Like I think 20
to $30,000 profit months on one channel
on YouTube shorts is absolute light
work. I think it really takes not that
much effort. All it takes is just
knowing what you're doing. Um, so once
you actually like beat the barrier of
knowing how to make a good video, I
think YouTube Shorts is like honestly
the easiest platform to scale and make
AdSense revenue on compared to Tik Tok
and Instagram. But when you start
running like a real infrastructure
around your like process, so five
YouTube shorts channels, 10 YouTube
shorts channels, editors, channel
managers, you can have a $60 $100,000 a
month profit business on AdSense on like
$5,000 a month costs.
>> And then what's the highest leverage
thing with all of that? like
is it the ideas themselves and how do
you find killer video ideas?
>> I think ideas is definitely the most
important because you can make a video
about pencils and have the best scripts
and visuals ever, but no one cares about
pencils. And so the idea starts um at
the forefront. I think the best ideas
are things that have already gone viral.
So let me explain this on the 3D
animation channel. the the fourth video
we posted. So the the third video was
that um why uh Asian have small eyes.
The fourth video is about how your
muscles grow, right? And we were kind of
dry on ideas. We didn't really
understand like how are we going to find
new ideas today. Like we were kind of
confused and we pretty much went on
YouTube and we searched through like the
long form tab for like these science
channels that just make like these
interesting videos. And we found a video
that was made like 8 years ago. And I
actually documented this for the
challenge, but we found a channel that
made a video like 8 years ago. It was a
20-minute like science kind of like um
visual on how muscles grow. And we
basically sent that to our script
writer. We were like, if this worked for
long form, it's going to work for short
form. And we took that, we sent it to
our script writer. We were like, get all
the main data points that he covered in
this video. Like get all the information
that he covered here. He got it all laid
out. Me and my boys wrote a script, a
35, 40 secondond script. We posted it.
Fourth video on the channel, 11 million
views. And so I think taking ideas from
long form for YouTube shorts is
genuinely one of the easiest way to
pretty much guarantee a viral concept.
The rest of the work, scripting,
visuals, that's your job. But to find a
viral concept, I think taking it from
long form is such a hack. It's such a
good method.
>> Do you take their title and make it your hook?
hook?
>> Um, no. So, you just take the video
concept if it's gone viral for a long
form video
>> and you take like what what did that
video look like visually? Was it like
the thumbnail was an arrow pointing to a
muscle and say like how muscles grow?
Like what?
>> I'm pretty sure it was like the
internals of what a muscle looked like
>> with like the yellow and the like dark
red like the brain type of color and
then it was arrows between the muscles
and them essentially growing. That was
the thumbnail of the long form video.
And so what we did is we started our
hook off with someone's bicep and then
we zoomed into his bicep. First it was
just a skin and then we kind of like how
do I explain it? We peel we peeled off
the skin and showed like the inside
peeled off the inside.
>> Yeah. So we peeled off the skin and
showed the inside of like what the
muscles look like and then stretched
them out. And so we basically took
essentially what the thumbnail was
showing of that long form video and
visually represented it in our intro.
But I feel like there was a lot more
ways to go about it. Like I don't really
find too much important in that
importance in that specifically like
taking the thumbnail turning it into the
hook of the short. I just thought that
that thumbnail like visually represented
how muscles grow really well. So we were
like, "Okay, like if we're making a
video on how muscles grow, let's show a
muscle growing in the first few seconds
because that's what they're here for."
Um but yeah, like the most viral shorts
I've made um on like the Slam Dunk
channel, which was a channel around Mr.
Beast videos was going to Mr. Beast's
most viral videos or his most viral
controversies. Like we would go to
controversy channels, filter by Mr.
Beast and see if there was anything that
he that they would mention like
something that he did wrong or like some
[ __ ] that he got into and we would make
a video around it because if a million
people watched a controversy video
around him, there's obviously interest
there. Um, another really cool thing
that I would do if you're making videos
around like big celebrities or big
figures is if they have any podcasts,
this is this is like kind of unethical,
but it's super sick. We would go to the
podcast and I would pretty much just
watch like podcast all day of the of Mr.
Beast essentially cuz that was that was
what our channel was about. and he would
tell stories in these podcasts like I
almost died in a car crash one time like
I fell asleep at the wheel and I was
like [ __ ] like that's a video idea right
there like Mr. beast almost died. So, we
basically made a video, a whole like
45se secondond video. Half of the
information was just fluff that we
filled in and essentially we just
clipped that small 5second part if he
was like, "Yeah, like I fell asleep at
the wheel and I almost died." And that
was our payoff of our video. And so,
like I searching for ideas and creating
narratives is a super big thing on
YouTube shorts. It's like you can create
a story out of nothing. Like, if it's
not a story, you can create one. Like
Mr. Beast was on Andrew Schultz and he
was talking about how he had a billion
dollar offer but he didn't want to go
through with it. We made a short about
how Mr. Beast declined a billion dollars
and that was like a maybe a 3minute
talking point in that entire podcast.
They never really even put like any
emphasis on it during the podcast. It
wasn't even in the intro of the podcast
but we saw like he declined a billion
dollars. We can spin that narrative
right there like Mr. Beast declined $1
billion. He could have been the youngest
self-made billionaire. Why did he say
no? And that was our intro. And so
taking story lines and creating
narratives around things that aren't
necessarily there, but filling in the
gaps for viewers because you can fill in
a story for someone, it's really not
that hard. You just add a bit of context
to like things that would make sense. So
like if Mr. Beast really did go in depth
in this, what would he have probably
said? Like, yeah, I was going to be the
youngest self-made billionaire because
that's essentially what would have
happened if he accepted a billion dollar
offer. We just filled in the gaps for
him and we made a video out of it.
>> I remember doing that with those
Snapchat shows. It was like, "Okay, we
have 10 seconds of real content and then
we have 30 seconds of us just talking
about what we think about it, maybe."
Um, but
>> I do want to ask more specifically, if I
were to tell you to find a viral video
idea right now, what would you like what
website would you go on? What search
parameters would you do?
>> Because that's like extremely dependent
like celebrity drama. >> Okay.
>> Okay.
>> Would you go on view stats? Like,
>> no. I would go on Tik Tok and see the
most clip narratives and Twitter. So
Twitter have like very big
redistribution accounts called like
FearedBuck or Kira and these accounts
are basically paid to post streamer
clips on Twitter and they get like
millions of impressions like um Jason
the Wen just kicked this girl out of his
house or whatever it may be, right? I
would go on these really big like
Twitter pages. I would go sort by last
seven days and see the biggest
impression tweets of the last week. I
would go take that biggest impression
tweet and turn it into a YouTube short
idea because the work is done for you
99% of the time. You don't need to
create viral ideas. You can find them
and then re-shift them into your own
little video. And so, like, if I was
making videos around celebrity drama, I
would just genuinely see what's going on
that week by going to the biggest pages
reporting celebrity drama. Why would I
go want to do all the work myself, watch
through a 3-hour Kaisen stream, and
check for one moment that someone might
have gotten mad at someone for? Like, I
would go to these big accounts doing the
work for me like Fearbach, whose whose
job all day is to basically take
streamer clips, post them, and add a
live subtitle around them and create a
fake narrative. The narrative is now
done for me. I don't even have to make
the narrative anymore.
>> Daniel, do real estate.
>> Real estate.
>> Yeah. How would you uh research for a
real estate, make viral content? I would
go on Ryan Sirant basically see the most
expensive house that he's listing and be
like Ryan Sirant almost closed the most
expensive listing in America but it
never went through or like I would just
create a fake narrative around this bro like
like
>> if you didn't use Ryan s where would you
go? Would you just like why is your
thought to automatically go to top
person in the niche?
>> Because the views are already there for me
me
>> and you attract that audience
automatically. I get it. Yeah.
>> Like I can just steal someone else's
audience. Why would I want to create my
own? Like why do I have to do the work?
Would you ever make like general
content? Like, oh, what if you did finance?
finance?
>> Finance is super easy. Um, big numbers,
bro. Like, if I wanted to make finance
videos, I would just fearmonger people.
The market is collapsing or like you
have 30 days to get rich. Like, where
would you source that news though?
Because you mentioned like the fear buck
page for the other niche, but like how
about finance? How would you go about
finding where your golden new source is?
>> Watch your guru. any of these big New
York Time any of these big big business
insider like for example for me if I was
to go on finance right now I would go to
the biggest finance pages on Twitter
like watch a guru who reports on Bitcoin
the SEC all of these big people like
laundering money liquidations all this
[ __ ] and I would just go and create like
narratives around what's going on like
>> do you look for outliers all all time or
do you look for outliers like uh last 3
months how do you think of that >> well
>> well
>> cuz there's trending and then there's
evergreen content
>> I think If I It depends, right? So, like
there's a channel called Fern. They're a
kind of a 3D type of like animation
channel, but they're long form and they
make like really cool documentaries on
like heists and bank robberies. And so,
if I were in the business of making
really cool videos that aren't
necessarily trend-based, but just really
good stories, I would go and do research
on the craziest bank heist of all time,
the craziest crypto scams of all time,
the most money stolen from one single
person. I would go look for like very
key big metrics and try to create
stories around what's already happened.
But if I were a trending type of channel
who's trying to kind of
adopt an audience every single new video
based on what's going on, like if if I
were a live news channel basically, and
I just have to keep regurgitating what's
going on day by day, I would use new
sources as my as my media. Like I would
use it as my information because like
like I said like why reinvent the wheel
when you could just take from it. Like I
don't want to have to do the work to
reinvent something or figure it out on
my own. It's done for me. If you have
the ability to write a good script to
make good visuals, if you understand the
fundamentals of how to go viral on
social media, you can turn anything
viral. Like the proof is in the pudding.
I did it on Snapchat. I did it on
YouTube shorts. I did it on software. I
did it on a personal brand. I've done it
on Minecraft channels. Like I literally
ran Minecraft channels when I was 13 and
got hundreds of thousands of views
playing Bedw Wars. Like if you just
understand the fundamentals, it doesn't
matter where you get the ideas from, how
you source things. It's just about how
you can spin it into an entertaining
video that a lot of people are going to
like. And if the work is already done
for me, seeing as a lot of people are
engaging with this type of post on
Twitter, then that means there's
obviously a lot of people interested. So
why don't I just take that story line
and make it way more interesting for a
YouTube video? And so like people over
complicate this way too much. If you're
making videos around finance, take the
biggest finance topics, maybe spin a
little narrative around it and make it
entertaining. If you're making videos
around gaming, take the biggest gaming
news, spin a narrative around it and
make it entertaining. Like the things I
would do when I was doing those Mr.
Beast videos, like bro, the narratives I
would create, bro, like there would be a
time, for example, in a Mr. Beast video
where like there was a family who had
just won half a million dollars. They
were like emotionally speaking to the
camera and then um Carl was like, "Okay,
that's enough." And then I made a whole
video around how Mr. Beast hates Carl
for cutting off a family that was
excited about making half a million
dollars. And that video got like seven.
Like if I had my phone right now, I want
to see how many video how many views
that video has. I wish I could play it
for this pod just so they could see like
how outlandish it really sounds, but
I've done it. Like I literally have done it.
it.
>> How much money did that video make,
>> dude? Slam Dunk was ran back in 2022
when it was a fund that YouTube Shorts
paid out of. So it wasn't a partner
program where you would get paid a set
RPM. They had a specific fund that they
paid every short channel out of. So when
that fund ran out, essentially no one
made money anymore. And so we were only
making like $6,000 a month off that
YouTube channel on like hundreds of
millions of views a month. In today's
revenue, that video probably has like 10
15 million views. That would have made
me like 4K. Quick one. If you guys
haven't realized, YouTube Shorts is one
of the best ways to make your first
$10,000 online. And honestly, Daniel is
one of the best in the game when it
comes to making short form content. So,
if you guys want to work with him
one-on-one and learn his exact formula
for going viral and making money with
shorts, you can apply today by going to gateway.wytportal.io/mpodcast
or by hitting the first link in the
description. As a friend, Daniel's
taught me a lot about shorts, so working
with him is a no-brainer in my opinion.
But anyway, guys, back to the podcast.
And on Snapchat, do you remember how
much I paid you, dude? We had like $10
RPMs on Snapchat.
>> How many views was it?
>> I didn't post that video on Snap.
>> Okay. That video wasn't on Snap.
>> No. The only videos we posted on Snap
were Andrew Tate, Drake, and Aiden Ross.
>> Do you know what our biggest video was
on Snapchat? >> Yours?
>> Yours?
>> Yeah. It was about a Mr. Beast contestant.
contestant.
>> Oh, it was right.
>> Yeah. It It made 50 one time, 20 one
time, and 10 another time. Just
reposting it.
>> Dude, we had a video that made us like 700.
700. [Applause]
[Applause] [Laughter]
[Laughter]
>> Yeah. Yeah. We had a video that made
700. What? One video made >> Yeah.
>> Yeah.
>> use 700K on Snapchat.
>> It was an Andrew Tate video. So, you
want you want me to explain to you like
what Snapchat would feel like? I would
wake up in the morning, check the So,
this is this was my schedule at the
time. I would make videos at 8:00 p.m.
until like 5:00 a.m. I would wake up for
school at 6:30 a.m. I would get home at
2:00 p.m. because I had a superstition
that I wouldn't check my Snapchat show
stats until I got back from school. It
was just something that I always did.
So, I go back from school and check this
Andrew Tate video and we posted tape
videos every day and I would just see
like, "Oh [ __ ] this video has 5 million
views already. We posted it like 6 hours
ago." Like, we have a $10 RPM. We just
made 50 grand in 6 hours. And like,
dude, sometimes like I remember at the
very end I started posting like two
times a day on Snapchat and like the
videos would get like 3 million views
each and then eventually like over the
course of like a week they'd get like
four, five, 10 million views. And like I
just remember like old videos blowing up
again. I put so much content out that
old videos would just start blowing up
again. And there were days where we
would do like like we had 180 90k day
off like old videos, not even the new
videos that we would upload. Like it was
a money machine, bro.
>> Do you know our most viewed video? I'm
going to have to cut this out. But our
we had one video that got 6 million in 2 hours.
hours.
>> Yeah, it's crazy.
>> And it was
>> Oh, I remember that video.
>> And that's what got all the shows banned,
banned,
>> dude. Yeah, you [ __ ] everyone, dude.
I'd still be making like a million
dollars a month on Snapchat right now. I
was Bro, that was like I had my [ __ ] on.
>> You not might not be here and you might
not be doing Crayo.
>> Yeah, dude. I love everything I'm doing
right now. Like the um there was this
trend that I started on Snapchat towards
the end when it almost died. It was Baby Alien.
Alien.
>> Oh, that was you guys. Okay.
>> It wasn't even me. It was after Luca
stopped Snap and I was running my own
shows. Basically, I'd found a I Tate was
getting dry. Aiden kind of got banned. I
think Tay also got banned off Snap. Like
a lot of [ __ ] just started like the ball
started rolling and and they started
getting stricter with everything and I
was like, "Okay, how do I find ideas?"
Exactly what I said 10 minutes ago. I
went on TikTok, made a new account, and
started following the most brain wrote
[ __ ] [ __ ] that I could find. And
eventually, I found Baby Alien on my for
you page. And the video had 600,000
views. I was like, "Okay, let me try to
make a Snapchat video around this."
First video, 4 million views. Next
video, 8 million views. Next video,
three million views. And that baby alien
trend alone probably made around like 4
or 500k in like two weeks. And so like
Snapchat was crazy, but it's entirely
dead now. Like you cannot really do
anything on it anymore. And it's just
not worth it.
>> What's the craziest way you've made
money on YouTube?
>> I just wrapped up running a channel
around like 3 weeks ago for a new
YouTube video I made. Essentially, the
YouTube video was getting one subscriber
equals $1 I can spend on my dream car.
And so, I needed to get 220,000
subscribers to buy my dream car, which
was a G Wagon for $220,000. And so,
basically, I ran this channel called
Verusi. The videos uploaded now anyone
can watch it. Essentially, the videos
were kids videos, and we would steal
these Russian creators videos, and they
would make like really funny skits for
like 5-year-olds of like a mom like
stealing her kid's Kinder and then the
kid getting mad and then the dad
slipping on the Kinder. It was like the
most brain rot.
>> What's Kinder?
>> A Kinder egg, bro.
>> Oh, okay. Okay. >> Yeah,
>> Yeah,
>> that's some European [ __ ] bro. We're in
America right now. So like, so you guys
don't know what Kinder eggs are,
>> but they're not as common, right?
>> Yeah, I think they're more common in Europe.
Europe.
>> Yeah. Yeah. Yeah. Yeah. They're more
common over there,
>> dude. You guys have no cont.
>> It's not like a [ __ ] Kit Kat, but
whatever. Okay, so basically like they
were just really essentially stupid K
stupid skits that were made by like this
Russian YouTube Kids channel and they
had like 10 million subscribers. What we
would do is we would take those and we
would put a voice over over them pretty
much documenting what was going on in
the video. So this kid just gave his mom
a kinder. Like whatever was happening in
the video, we just voiceovered it in the
most 2-year-old voice possible with the
most simple wording possible. Like I
will pop like let's actually pop up a
video of what that looks like or
something like that because it was
generally the most kid-friendly video of
all time. Okay,
>> give me an example of like a sentence.
The dad got mad at the mom, but then the
mom didn't like but then the mom was sad
because the kid got sad. Like it was
just the most like genuinely I don't
even know how those types of videos get
views. I just follow what's working and
then I adapt. Like to be really honest
in that niche that is absolutely insane
to me. Like but they're they're
5-year-old kids like that's what they're
growing up on I guess. Whatever whatever
does them good. So pretty much we made
those videos. I bought a pre-monetized
channel, which essentially meant that I
bought the channel with already
monetization enabled so that from the
first video, we could generate revenue
and our videos would get pushed out
faster because YouTube are incentivized
to push out videos that they make money
on as well. And so when the when the
channel was monetized, they're placing
ads on the videos, hence they're making
money from the ads, right? And so buying
pre-monetized channels on YouTube
shorts, super good hack, especially if
you want to make money fast and if you
already know how to make good content.
That's besides the point. We bought a
pre-monetized channel. We started posting.
posting.
Second video, 5 million views. Third
video 4 million views. And this was
called a CTA channel. So, what this
meant is in the middle of the video, we
would abruptly stop and we would be
like, "Subscribe if you want a pizza,
like if you want a tomato, comment if
you want an apple, and do all if you
want your family to like live forever or
some [ __ ] like that, right?" It was
like really, really, really like brain
rot, but it worked so well. We were
getting like 100,000 subscribers a week
and we got like,
>> was this long form content?
>> Shorts. YouTube shorts.
>> Okay. This was shorts. Okay. And so, and
did you label the content as for kids? >> No.
>> No. >> Okay.
>> Okay.
>> No, we didn't. And so, basically,
because labeling your content for kids
means if you mess up in any way and have
one little slip up, your channel gets
terminated. So, I played the safe side
and labeled it as not for kids because
kids. So, I'll explain why we labeled it
not for kids. I essentially realized
that little kids don't have their own
devices. They use their parents' devices
to watch content. And so when a little
kid is using their parents' device to
watch a video, their parents is
registered at a as a 30 or 40year-old.
And so our entire audience demographic
was 80% USA 40-year-old viewers. And
YouTube would essentially think that
these are high trust advertisers, right?
So like they would put advertisers who
would spend more money on our videos
because essentially there would be a
higher chance to convert to that content
from an older audience. And so that's
the key on YouTube shorts, getting older
viewers and USA viewers. If you do that,
YouTube is going to push you to more
expensive advertisers, which means your
RPM is going to go up. And so we
essentially tricked YouTube because
getting kids to watch videos is super
easy. It's not that hard. You don't have
to go crazy on the script because
they're super brain rotted and they
don't need to be like rehooked here and
that there. Like obviously you still
need to use these fundamentals, but it's
a much simpler process to get kids to
watch a 20 second video, especially if
they're like 5 or 6 years old. And as
long as you just visually are like
really big for kids, that's the biggest
thing. It's not really about what you're
saying, it's about what you're seeing
for really young kids. And that's what I
realized. And so I made a I made content
for kids so young that they would watch
it on their parents' devices. And our
RPM was like 35 cents per video. And in
the first week of that channel, we made
$4,000. We paid an editor, I promise
you, $5 per video. So, for a week, we
uploaded seven videos. It costed us 35
bucks and we made $3,000 in our first
week and got 150,000 subscribers. Second
week, made another $2,000 and got
another 100,000 subscribers. And I
basically got 220,000 subscribers for
the video, bought my car, and in the
process made like $6,000 on that channel.
channel.
>> Do you think you could do a long form
channel like that that would print money?
money?
>> Yeah, I think so. I just um
>> because what I'm curious of is the only
person I know like myself that's better
not better at YouTube but like close to
like you at YouTube and then like good
at what I assume Mr. Beast is is like
Collins Key and are you familiar with
Collins course and like he made content
specifically for kids and I'm wondering
if he got those adult RPMs.
>> I don't think he got I think his videos
are labeled as made for kids. M
>> I think his videos might be labeled as
made for kids just because he's so big
that like he definitely YouTube know who
he is. You know what I'm trying to say?
>> Yeah. And he's at the point where he's
like selling products that
>> he's selling products and he's he's
running advertisements.
>> YouTube Shorts, it's simple. You don't
need to be a billion subscriber channel. You can just be a few hundred thousand
You can just be a few hundred thousand subscribers, but getting millions of
subscribers, but getting millions of views a video and getting paid for it.
views a video and getting paid for it. And so YouTube don't need to be on your
And so YouTube don't need to be on your radar about it is what I'm trying to
radar about it is what I'm trying to say. We just made these super simple 20
say. We just made these super simple 20 30 secondond videos made for kids. five,
30 secondond videos made for kids. five, six year olds, they would watch on their
six year olds, they would watch on their parents' devices. And in turn, YouTube
parents' devices. And in turn, YouTube basically got tricked into giving us
basically got tricked into giving us really high RPMs because the audience
really high RPMs because the audience demographic was just insane, bro.
demographic was just insane, bro. 40-year-old audience, 80% US. And we
40-year-old audience, 80% US. And we basically like did the inverse to get
basically like did the inverse to get the opposite result. Like instead of
the opposite result. Like instead of making videos for adults, we made videos
making videos for adults, we made videos for such young kids that they were
for such young kids that they were forced to use adult devices.
forced to use adult devices. >> How do you make killer clickbait?
>> How do you make killer clickbait? >> Are you talking long form or short form
>> Are you talking long form or short form here?
here? >> Long form. I know shorts doesn't really
>> Long form. I know shorts doesn't really matter. I think killer clickbait is
matter. I think killer clickbait is actually delivering on viewer
actually delivering on viewer expectation. I think clickbait isn't
expectation. I think clickbait isn't what it used to be. You can't just make
what it used to be. You can't just make a video that promises one thing and
a video that promises one thing and deliver another and expect the video to
deliver another and expect the video to go viral. In this day and age on YouTube
go viral. In this day and age on YouTube long form especially, you need to
long form especially, you need to deliver on viewer expectations. So if
deliver on viewer expectations. So if you're saying and putting something in
you're saying and putting something in your title and thumbnail, you need to
your title and thumbnail, you need to deliver on that in the video or else the
deliver on that in the video or else the video is not going to go viral. And so
video is not going to go viral. And so that's the biggest thing I've realized
that's the biggest thing I've realized across making so many videos on long
across making so many videos on long form by now. Deliver on viewer
form by now. Deliver on viewer expectations. Give them what they
expectations. Give them what they clicked on the video for and you are
clicked on the video for and you are going to get higher watch time. You're
going to get higher watch time. You're going to get paid by YouTube and your
going to get paid by YouTube and your video is going to get pushed out.
video is going to get pushed out. Because why the hell is YouTube going to
Because why the hell is YouTube going to reward you for not delivering on what
reward you for not delivering on what the viewers are expecting to watch? That
the viewers are expecting to watch? That could have worked back in the day. You
could have worked back in the day. You could have been like, "Hey, this this
could have been like, "Hey, this this spider ate a kid, right?" and then you
spider ate a kid, right?" and then you could have like teased that for 15
could have like teased that for 15 minutes and then on the 16minute just
minutes and then on the 16minute just like put up a [ __ ] image and it
like put up a [ __ ] image and it never really happened. That doesn't work
never really happened. That doesn't work anymore. You need to genuinely deliver
anymore. You need to genuinely deliver on viewer expectations. And so when
on viewer expectations. And so when you're creating your title and thumbnail
you're creating your title and thumbnail for YouTube long form first, there's a
for YouTube long form first, there's a couple things that come with a title and
couple things that come with a title and thumbnail. I think a thumbnail, I mean
thumbnail. I think a thumbnail, I mean this is pretty common knowledge, but
this is pretty common knowledge, but like you should have like two or three
like you should have like two or three just main points of your thumbnail.
just main points of your thumbnail. Shouldn't be any more than that. You
Shouldn't be any more than that. You don't want to cram it. your title.
don't want to cram it. your title. Honestly, titles don't need to be like
Honestly, titles don't need to be like anything crazy anymore. Um, like my my
anything crazy anymore. Um, like my my my title for the video was like one
my title for the video was like one subscriber equals $1 I spent on my dream
subscriber equals $1 I spent on my dream car. That video has 100,000 views. You
car. That video has 100,000 views. You know what I'm trying to say? So, it's
know what I'm trying to say? So, it's like simple deliver on viewer
like simple deliver on viewer expectations. As long as a video is
expectations. As long as a video is really good, that's all that matters
really good, that's all that matters now. Um, I've had really simple
now. Um, I've had really simple thumbnails of like just me and my face
thumbnails of like just me and my face being worried get like 200,000 views
being worried get like 200,000 views just because I made a really good video.
just because I made a really good video. like making a really good video is all
like making a really good video is all that matters on YouTube long form.
that matters on YouTube long form. >> So, what's like an ideal thumbnail for
>> So, what's like an ideal thumbnail for this podcast uh given what we've talked
this podcast uh given what we've talked about so far?
about so far? >> I would put like my face and then I
>> I would put like my face and then I would put like a red card since that's
would put like a red card since that's your channel theme and like you have a
your channel theme and like you have a theme across your thumbnails and so when
theme across your thumbnails and so when people see a red card, they will
people see a red card, they will psychologically associate to you now as
psychologically associate to you now as that's what you've done across the last
that's what you've done across the last few months. And then I would put some
few months. And then I would put some [ __ ] in the in the red card that's like
[ __ ] in the in the red card that's like going viral isn't luck. something that
going viral isn't luck. something that people tend to assume on average. So
people tend to assume on average. So like
like >> do you think 30 mil at 18 is better or
>> do you think 30 mil at 18 is better or something about YouTube shorts?
something about YouTube shorts? >> Well, it depends what trying what type
>> Well, it depends what trying what type of audience you're trying to hit, right?
of audience you're trying to hit, right? And so if you're trying to go for mass
And so if you're trying to go for mass market using more mass market terms is
market using more mass market terms is going to perform better. But if I were
going to perform better. But if I were to run a B2B channel that is meant to
to run a B2B channel that is meant to target people who want to write emails,
target people who want to write emails, right? Longer words kill your
right? Longer words kill your conversions. like just basically
conversions. like just basically summarizing a expectation or a
summarizing a expectation or a preconceived notion in a very simple
preconceived notion in a very simple card or in a very simple way for a
card or in a very simple way for a thumbnail I think is the best way. So
thumbnail I think is the best way. So like for example, if we want to hit mass
like for example, if we want to hit mass market with this podcast 30 mil at 18,
market with this podcast 30 mil at 18, holy [ __ ] like yeah that's crazy. Or if
holy [ __ ] like yeah that's crazy. Or if we want to hit a YouTube shorts audience
we want to hit a YouTube shorts audience or someone who's super technical with
or someone who's super technical with this video, we'd be like steal all your
this video, we'd be like steal all your ideas. You know what I'm trying to say?
ideas. You know what I'm trying to say? like something that just goes against
like something that just goes against the grain for the word for for the like
the grain for the word for for the like little text that you're using, but just
little text that you're using, but just people who are interested in that topic
people who are interested in that topic are going to click on.
are going to click on. >> And guys, I know that's a bit off topic,
>> And guys, I know that's a bit off topic, but it is really relevant to the hooks
but it is really relevant to the hooks of short form videos as well. Exactly.
of short form videos as well. Exactly. Um, what do you think about meta
Um, what do you think about meta narrative as a creator? because there's
narrative as a creator? because there's the idea like the spectacle of what
the idea like the spectacle of what you're showing maybe the knowledge and
you're showing maybe the knowledge and the value you're trying to give across
the value you're trying to give across but how are you thinking about the story
but how are you thinking about the story or the vibe and I'll ask this another
or the vibe and I'll ask this another way so there are two sides of content
way so there are two sides of content creation there's spectacle like Mr.
creation there's spectacle like Mr. beast or like Ryan Treyan personal
beast or like Ryan Treyan personal organic relatable content like what have
organic relatable content like what have you learned about this side of things? I
you learned about this side of things? I think spectacles work well if what
think spectacles work well if what you're doing in the video matches the
you're doing in the video matches the spectacle. So I don't think you can
spectacle. So I don't think you can necessarily create a spectacle type of
necessarily create a spectacle type of video around a topic that doesn't
video around a topic that doesn't deserve to be a spectacle. And so these
deserve to be a spectacle. And so these guys have the budgets, have the kind of
guys have the budgets, have the kind of infrastructure to run spectacles, right?
infrastructure to run spectacles, right? So like Ryan Trhan can travel to 50
So like Ryan Trhan can travel to 50 states and that's a spectacle and he'll
states and that's a spectacle and he'll do that in 30 days. Mr. Beast can go
do that in 30 days. Mr. Beast can go spend $10 million on a bunker and review
spend $10 million on a bunker and review the biggest bunkers in the world worth
the biggest bunkers in the world worth billions of dollars. That's a spectacle.
billions of dollars. That's a spectacle. But like if you're trying to make a
But like if you're trying to make a video around a water bottle like what
video around a water bottle like what type of spectacle can you really create?
type of spectacle can you really create? I feel like I don't really lean towards
I feel like I don't really lean towards that type of content. Um, and I think it
that type of content. Um, and I think it can work, but I think
can work, but I think >> but you're building a personal brand
>> but you're building a personal brand now, so you're kind of forced to show
now, so you're kind of forced to show parts of yourself that are interesting
parts of yourself that are interesting or you just like, let me just show
or you just like, let me just show myself doing the thing that is a
myself doing the thing that is a spectacle and then make sure it uh ties
spectacle and then make sure it uh ties into my product.
into my product. >> I think essentially like it depends what
>> I think essentially like it depends what you're trying to it depends what you're
you're trying to it depends what you're trying to get out of your content. Like
trying to get out of your content. Like if you're trying to create a spectacle
if you're trying to create a spectacle and then teach something from it, that's
and then teach something from it, that's one way. Or if you're just trying to
one way. Or if you're just trying to teach or just trying to show a spectacle
teach or just trying to show a spectacle and get as many people to watch your
and get as many people to watch your video as possible, that's another thing.
video as possible, that's another thing. Like for me, I guess for most people on
Like for me, I guess for most people on Earth, like getting a million
Earth, like getting a million subscribers on a YouTube channel is a
subscribers on a YouTube channel is a spectacle because it's like, oh, like a
spectacle because it's like, oh, like a million subscribers, it's a million
million subscribers, it's a million people. I can do that pretty easily. And
people. I can do that pretty easily. And so, like, tying that into a video of
so, like, tying that into a video of mine backed by how I did it is like my
mine backed by how I did it is like my edge. Like, that's what I can show to
edge. Like, that's what I can show to people. That's a spectacle. And that's
people. That's a spectacle. And that's what makes me different from everybody
what makes me different from everybody else who's trying to compete with me.
else who's trying to compete with me. >> But do you care about being relatable
>> But do you care about being relatable and funny and conversational? Like so I
and funny and conversational? Like so I think people relate to other people and
think people relate to other people and that's the best way or people trust
that's the best way or people trust other people and that's the best way to
other people and that's the best way to get someone to kind of buy what you want
get someone to kind of buy what you want or listen to what you have to say follow
or listen to what you have to say follow your narrative as you're making content
your narrative as you're making content for the next like 5 10 years. And so I
for the next like 5 10 years. And so I like to use like self-deprecating humor
like to use like self-deprecating humor in my videos because I feel like people
in my videos because I feel like people relate to that. So like
relate to that. So like during my challenges I'll be like yeah
during my challenges I'll be like yeah like
like I failed this channel. um or like this
I failed this channel. um or like this video didn't pop off, like my parents
video didn't pop off, like my parents are going to kick me out. Like they they
are going to kick me out. Like they they don't love me anymore. So like I'll like
don't love me anymore. So like I'll like I'll like I love using humor and like
I'll like I love using humor and like self-deprecating humor in my videos
self-deprecating humor in my videos because I just feel like that relates to
because I just feel like that relates to the audience. If I were just someone
the audience. If I were just someone that blew up YouTube channels, I would
that blew up YouTube channels, I would seem like I'm levels above everyone
seem like I'm levels above everyone else. But what I'm trying to get across
else. But what I'm trying to get across is that I'm not I'm not levels above
is that I'm not I'm not levels above you. I'm exactly like you. I just have a
you. I'm exactly like you. I just have a skill that you don't have. If I show
skill that you don't have. If I show someone that I have similar humor to
someone that I have similar humor to them, I relate to them how any of one of
them, I relate to them how any of one of their friends would relate to them when
their friends would relate to them when they go out to dinner, but at the same
they go out to dinner, but at the same time, I can make thousands of dollars
time, I can make thousands of dollars online, that makes someone look at my
online, that makes someone look at my videos and be like, "Oh [ __ ] like I can
videos and be like, "Oh [ __ ] like I can do this, too. Like, this guy's just like
do this, too. Like, this guy's just like me. He just has a skill that I don't
me. He just has a skill that I don't have." And so, that's how I think of all
have." And so, that's how I think of all my videos and all of the content I
my videos and all of the content I portray. It's like, yes, I have this
portray. It's like, yes, I have this skill. I make money. I run businesses,
skill. I make money. I run businesses, but I'm just like you. And I use humor
but I'm just like you. And I use humor to do that.
to do that. >> It's interesting. It's like the mixing
>> It's interesting. It's like the mixing of like humility plus showing off a
of like humility plus showing off a spectacle.
spectacle. >> You don't need to be
>> You don't need to be there's a there's a very big
there's a there's a very big preconceived notion that like everyone
preconceived notion that like everyone is rich as a [ __ ] and they're like a
is rich as a [ __ ] and they're like a different class of elites and they're
different class of elites and they're just like different people, but it's not
just like different people, but it's not like that. And you know it's not like
like that. And you know it's not like that, right? Like I mean there are some
that, right? Like I mean there are some people who are like that, but it doesn't
people who are like that, but it doesn't have to be like that. And so not enough
have to be like that. And so not enough of that is shown on social media. Like
of that is shown on social media. Like what's shown on social media is the
what's shown on social media is the Tates of the world or the Luke Belmars
Tates of the world or the Luke Belmars of the world, right? who are like
of the world, right? who are like supposedly levels above everyone else.
supposedly levels above everyone else. But it it it doesn't really have to be
But it it it doesn't really have to be like that. What what it can really be is
like that. What what it can really be is like I'm just like you. I can do this,
like I'm just like you. I can do this, too. Let me literally show you that I'm
too. Let me literally show you that I'm doing this and teach you across the
doing this and teach you across the entire way. You could like take a shot
entire way. You could like take a shot for it yourself.
for it yourself. >> If you had to go from zero to a million
>> If you had to go from zero to a million subscribers in 6 months, how would you
subscribers in 6 months, how would you do it?
do it? >> Okay. Number one, I'd make a new YouTube
>> Okay. Number one, I'd make a new YouTube shorts account. I would go on my for you
shorts account. I would go on my for you page on YouTube shorts and just start
page on YouTube shorts and just start liking videos that are in the faceless
liking videos that are in the faceless niche because that's the type of content
niche because that's the type of content I'm creating, right? So, I'm talking
I'm creating, right? So, I'm talking here specifically for people who are
here specifically for people who are trying to create faces content.
trying to create faces content. They would go start engaging with
They would go start engaging with topics, start engaging with um with
topics, start engaging with um with videos, and then I would start analyzing
videos, and then I would start analyzing channels that have over a million views
channels that have over a million views on average per video. And so if you have
on average per video. And so if you have a channel that has 30 uploads and they
a channel that has 30 uploads and they have 40 million views, that is a very
have 40 million views, that is a very good sign that you should take that
good sign that you should take that niche and try to replicate it for
niche and try to replicate it for yourself. So that's one of the biggest
yourself. So that's one of the biggest metrics I try to see when finding first
metrics I try to see when finding first my niche to start. If there are channels
my niche to start. If there are channels that have over a million views on
that have over a million views on average per video, that is my metric. It
average per video, that is my metric. It can be around 800,000 and above, but
can be around 800,000 and above, but that's what I look at. That's number
that's what I look at. That's number one. Then I will go in and pretty much
one. Then I will go in and pretty much watch like their most popular videos,
watch like their most popular videos, their top 10, top five most popular
their top 10, top five most popular videos. I'll see how long they are. I'll
videos. I'll see how long they are. I'll see the type of editing. I'll transcribe
see the type of editing. I'll transcribe all of their scripts. I'll download them
all of their scripts. I'll download them on Google Doc and I'll highlight all of
on Google Doc and I'll highlight all of the big points of their script. Like
the big points of their script. Like what are the what is their hook? What is
what are the what is their hook? What is their payoff? How do they relate the
their payoff? How do they relate the context to the hook? How do they use a
context to the hook? How do they use a supporting sentence in their video right
supporting sentence in their video right after the hook? I'll pretty much psycho
after the hook? I'll pretty much psycho analyze like basically the guts of what
analyze like basically the guts of what the script is. And then I'll go and
the script is. And then I'll go and start pretty much finding topics in
start pretty much finding topics in whatever niche they make. So let's say
whatever niche they make. So let's say for example, I don't know if you ever
for example, I don't know if you ever heard of like or seen the top five
heard of like or seen the top five ranking niche where it's like they play
ranking niche where it's like they play the top five Karen's owned or like top
the top five Karen's owned or like top five funniest streamer clips, right? So
five funniest streamer clips, right? So I would go in and I would see just the
I would go in and I would see just the little things like for example people
little things like for example people usually do like number five 4 3 2 1,
usually do like number five 4 3 2 1, right? I would think, okay, let's do
right? I would think, okay, let's do number two first. edge them to number
number two first. edge them to number one, but then let's go to number four
one, but then let's go to number four right after and then number three and
right after and then number three and then number five and then number one.
then number five and then number one. You know what I'm trying to say? Like
You know what I'm trying to say? Like >> because that's the most interesting
>> because that's the most interesting order. I saw that done yesterday
order. I saw that done yesterday actually. Uh top five,
actually. Uh top five, >> it's like best six, seven moments or
>> it's like best six, seven moments or something like that.
something like that. >> Exactly. And so like these are these are
>> Exactly. And so like these are these are little things I'd psycho analyze. Like I
little things I'd psycho analyze. Like I would analyze like
would analyze like >> the little things about a video and how
>> the little things about a video and how can I make it better? Like the other day
can I make it better? Like the other day I was looking at the top five ranking
I was looking at the top five ranking niche and I saw a guy who on his third
niche and I saw a guy who on his third video got 40 million views. fifth video
video got 40 million views. fifth video got 20 million views and I saw that he
got 20 million views and I saw that he was doing 5 4321 and his clips were in
was doing 5 4321 and his clips were in 720p. So instantly he's getting a
720p. So instantly he's getting a million views on average per video.
million views on average per video. That's my first key metric which means
That's my first key metric which means he is successful. He's getting views.
he is successful. He's getting views. That means I can now do it. Next step,
That means I can now do it. Next step, how can I make the videos better? Number
how can I make the videos better? Number one, 1080p clips. Number two, maybe I
one, 1080p clips. Number two, maybe I change the colors of the top five
change the colors of the top five ranking. Number five is gray. Number
ranking. Number five is gray. Number four is like blue. Number three is
four is like blue. Number three is bronze. Number two is silver. number one
bronze. Number two is silver. number one is gold. Now, like I just mentioned
is gold. Now, like I just mentioned before, I do 2 4 53 1 or I do like 32
before, I do 2 4 53 1 or I do like 32 541. Like I I play around with this,
541. Like I I play around with this, right? And I would just basically
right? And I would just basically dissect the video and try to make it
dissect the video and try to make it better in every way that I can. And then
better in every way that I can. And then I would go start looking for a team to
I would go start looking for a team to make these videos. And so the best way
make these videos. And so the best way to find talent for YouTube shorts is to
to find talent for YouTube shorts is to go on Discord servers. There are a ton
go on Discord servers. There are a ton of editing Discord servers. And this
of editing Discord servers. And this could be for any type of content. You
could be for any type of content. You could be a personal brand. You could be
could be a personal brand. You could be a faces creator. Finding talent on
a faces creator. Finding talent on Discord is how I found is how I found
Discord is how I found is how I found pretty much all of my talent, bro. Um,
pretty much all of my talent, bro. Um, and there's a lot of people who are
and there's a lot of people who are there talented, don't have enough work,
there talented, don't have enough work, but they have potential to get to like
but they have potential to get to like where they could be or where I want them
where they could be or where I want them to be. And so, you hire these people.
to be. And so, you hire these people. you really really like if you want to
you really really like if you want to create something real and if you want to
create something real and if you want to create a business and if you want to
create a business and if you want to create like a system that's running 5 10
create like a system that's running 5 10 15 channels, you sit on calls with these
15 channels, you sit on calls with these people for hours a day, they edit videos
people for hours a day, they edit videos on the call with you. You change what
on the call with you. You change what you don't like whilst you're editing.
you don't like whilst you're editing. Like you really put the effort into
Like you really put the effort into making a good video as if you would
making a good video as if you would yourself because I think one of the most
yourself because I think one of the most important things of making content is
important things of making content is being able to do every part of the
being able to do every part of the process yourself or at least if you
process yourself or at least if you can't like edit yourself, being able to
can't like edit yourself, being able to know what you would want in the editing
know what you would want in the editing yourself, right? And so understanding
yourself, right? And so understanding every part of the process and how to do
every part of the process and how to do it makes it really easy to hire good
it makes it really easy to hire good talent because you know what makes
talent because you know what makes someone good. You know if they have
someone good. You know if they have potential or you know if you should
potential or you know if you should probably let them go because they can't
probably let them go because they can't really meet your requirements. And so
really meet your requirements. And so >> how do you find these people on Discord?
>> how do you find these people on Discord? >> There's a bunch of different editing
>> There's a bunch of different editing Discord servers. So if you go on Google,
Discord servers. So if you go on Google, you go on pretty much any search browser
you go on pretty much any search browser and you search editing community Discord
and you search editing community Discord servers. There are just like lists and
servers. There are just like lists and lists and lists of these websites that
lists and lists of these websites that have like hundreds of Discord servers
have like hundreds of Discord servers with thousands or even hundreds of
with thousands or even hundreds of thousands of members. You join these
thousands of members. You join these Discord servers. is you put job listings
Discord servers. is you put job listings of what you want. And like for example,
of what you want. And like for example, this is what I do, right? So let's say I
this is what I do, right? So let's say I want to pay $5 per video, $2 per video.
want to pay $5 per video, $2 per video. I would go and be like, "Hey, I'm
I would go and be like, "Hey, I'm looking for a video editor. Potential to
looking for a video editor. Potential to pay up to $10 per video. This is what I
pay up to $10 per video. This is what I need. I need daily uploads." You get a
need. I need daily uploads." You get a bunch of DMs. You're like, "Hey, we're
bunch of DMs. You're like, "Hey, we're going to be starting out at like $2 to
going to be starting out at like $2 to $3 per video. Once we hit a million
$3 per video. Once we hit a million views per video, I will up you to five.
views per video, I will up you to five. Once we hit like 5 million views per
Once we hit like 5 million views per video, I'll up you to 10." And so like
video, I'll up you to 10." And so like you can start these people at at the
you can start these people at at the price you want them to be. And
price you want them to be. And essentially I'm going kind of in the
essentially I'm going kind of in the weeds of how to create the team here,
weeds of how to create the team here, but this is what it takes to get a
but this is what it takes to get a million subscribers in 6 months if you
million subscribers in 6 months if you really want to do it. You need to
really want to do it. You need to understand the part of your process. And
understand the part of your process. And so you go on YouTube, you find a niche
so you go on YouTube, you find a niche with a a million and above average. You
with a a million and above average. You figure out how to make each part of the
figure out how to make each part of the video better. And if you can't, you
video better. And if you can't, you don't have an edge. If you don't know
don't have an edge. If you don't know how to edit as good as this person, you
how to edit as good as this person, you don't know how to find an editor as good
don't know how to find an editor as good as this person, you don't have an edge.
as this person, you don't have an edge. So don't try. You need to find what you
So don't try. You need to find what you have an edge in. What can make you
have an edge in. What can make you better than this person? Are you a
better than this person? Are you a really good writer? Are you really good
really good writer? Are you really good visually? Do you understand what people
visually? Do you understand what people like to see or do you understand what
like to see or do you understand what people like to hear? And so taking all
people like to hear? And so taking all these metrics, seeing what you can stand
these metrics, seeing what you can stand out in, finding a team that complements
out in, finding a team that complements your talents, and then start posting one
your talents, and then start posting one video a day, okay? Start posting one
video a day, okay? Start posting one video a day. Every single day that you
video a day. Every single day that you post a video, go into the YouTube
post a video, go into the YouTube analytics dashboard, check your
analytics dashboard, check your retention, check how many impressions
retention, check how many impressions you're getting, check your swipe rate.
you're getting, check your swipe rate. Swipe rate is a super important metric.
Swipe rate is a super important metric. It tells you how many people swipe away
It tells you how many people swipe away versus watch your video. A swipe rate is
versus watch your video. A swipe rate is made up of like the first two to three
made up of like the first two to three seconds. And basically what it's made up
seconds. And basically what it's made up of is your hook and your visual. They
of is your hook and your visual. They don't care about the title. They don't
don't care about the title. They don't care about the description. They don't
care about the description. They don't care about any of that. As long as your
care about any of that. As long as your hook and your visual is an entertaining,
hook and your visual is an entertaining, like entertaining enough for people to
like entertaining enough for people to not want to swipe away, you're good. So,
not want to swipe away, you're good. So, you should aim for above 80% swipe rates
you should aim for above 80% swipe rates on all of your YouTube shorts. 78% and
on all of your YouTube shorts. 78% and up is like where you want to aim for cuz
up is like where you want to aim for cuz I've had videos with like 77 to 78% get
I've had videos with like 77 to 78% get like 10 million views. So, anything like
like 10 million views. So, anything like 77 or 78 plus is good. Start posting one
77 or 78 plus is good. Start posting one video a day. Analyze your retention on
video a day. Analyze your retention on pretty much every video. Analyze how
pretty much every video. Analyze how many impressions it's getting and
many impressions it's getting and analyze the audience demographic. And so
analyze the audience demographic. And so if you see your videos are starting to
if you see your videos are starting to blow up, but you're getting a 60% Indian
blow up, but you're getting a 60% Indian audience with a eight or with a like 12
audience with a eight or with a like 12 to 18year-old audience, chances are when
to 18year-old audience, chances are when you get monetized, you are not going to
you get monetized, you are not going to make that much money from a channel like
make that much money from a channel like that. And so there's no real point in
that. And so there's no real point in really putting effort in. And so
really putting effort in. And so those are pretty much the key pillars.
those are pretty much the key pillars. Post once a day for a month. analyze
Post once a day for a month. analyze pretty much every single video and
pretty much every single video and actually improve on the on the fixes you
actually improve on the on the fixes you make. And so what I like to do is once I
make. And so what I like to do is once I can kind of see the stats of my video
can kind of see the stats of my video after like a day or two, I'll re go to
after like a day or two, I'll re go to the script. I'll see where the retention
the script. I'll see where the retention dips or I'll see where it spikes and
dips or I'll see where it spikes and then I'll basically take those formats
then I'll basically take those formats or take those learnings and put them
or take those learnings and put them into my next video and then put those
into my next video and then put those into my next video and the next one and
into my next video and the next one and the next one. And basically, you're just
the next one. And basically, you're just compounding improvement every single
compounding improvement every single video. And I also think
video. And I also think one of the most important things to
one of the most important things to getting big fast is having a group of
getting big fast is having a group of people doing it with you at the same
people doing it with you at the same time. Because if you're a group of one
time. Because if you're a group of one person, you're solving all your problems
person, you're solving all your problems on your own. If you're a group of five
on your own. If you're a group of five people working on the same type of
people working on the same type of thing, you're solving five problems like
thing, you're solving five problems like five times faster problems. You get what
five times faster problems. You get what I'm trying to say? And so like when we
I'm trying to say? And so like when we were doing Snapchat and we were a group
were doing Snapchat and we were a group of like eight people and we were all
of like eight people and we were all running different channels. Let's say
running different channels. Let's say for example eight different channels. He
for example eight different channels. He has a problem on his channel I'm facing.
has a problem on his channel I'm facing. Okay. Now I know the fix to that when I
Okay. Now I know the fix to that when I come across it. He has a problem on his
come across it. He has a problem on his channel I'm facing. Now I know the fix
channel I'm facing. Now I know the fix to that when I come across it. You're
to that when I come across it. You're basically solving problems x amount
basically solving problems x amount times faster of how however many people
times faster of how however many people you have in your group. And so I think
you have in your group. And so I think that's super underrated and it's a super
that's super underrated and it's a super good motivator to keep going when you
good motivator to keep going when you have people who are doing it with you.
have people who are doing it with you. Um, and so that's like a really really
Um, and so that's like a really really big thing that I've always done. I never
big thing that I've always done. I never start a business or a channel or
start a business or a channel or anything fully alone.
anything fully alone. >> I just don't like to do it. Some people
>> I just don't like to do it. Some people are soloreneurs and I respect that, but
are soloreneurs and I respect that, but I'm so much more effective when I have
I'm so much more effective when I have people to go to and ideas to bounce off
people to go to and ideas to bounce off with because you just get to where you
with because you just get to where you need to be faster. I mean, it's honestly
need to be faster. I mean, it's honestly super simple. If you see the biggest
super simple. If you see the biggest people
people in the respective field that you're
in the respective field that you're trying to get to go over certain topics
trying to get to go over certain topics of what helped them, you should probably
of what helped them, you should probably apply it to yourself. If Mr. Beast said
apply it to yourself. If Mr. Beast said he had a group of five people when he
he had a group of five people when he came up and they would all bounce ideas
came up and they would all bounce ideas off each other, there's a very high
off each other, there's a very high chance that you should probably have a
chance that you should probably have a group of five people when you're coming
group of five people when you're coming up and bounce ideas off each other
up and bounce ideas off each other because these are just
because these are just >> that group today is like like are some
>> that group today is like like are some of the most successful like
of the most successful like entrepreneurs like in the world. I I
entrepreneurs like in the world. I I would guess that
would guess that pretty much everyone has made millions
pretty much everyone has made millions of dollars and like no one started there
of dollars and like no one started there and it's because we saw each other and
and it's because we saw each other and it kind of raised our expectations. It's
it kind of raised our expectations. It's like oh I know Daniel's company's worth
like oh I know Daniel's company's worth $30 million like okay let me raise my
$30 million like okay let me raise my expectations cuz I remember when this
expectations cuz I remember when this kid was 15 and started on Snapchat. You
kid was 15 and started on Snapchat. You know
know >> I I I really like I urge everybody to
>> I I I really like I urge everybody to create a group of people who are aligned
create a group of people who are aligned with the same vision as you. doesn't
with the same vision as you. doesn't necessarily mean you all have to work on
necessarily mean you all have to work on the same channel or the same business.
the same channel or the same business. But
But >> how did you how did you you kind of
>> how did you how did you you kind of orchestrated that group I want to I
orchestrated that group I want to I actually didn't know because my partner
actually didn't know because my partner was just like hey meet this kid you know
was just like hey meet this kid you know so I didn't know like how you guys
so I didn't know like how you guys >> this is what happened. So obviously I
>> this is what happened. So obviously I met Luke. So the way I met Lucas is I
met Luke. So the way I met Lucas is I used to edit for him when I used to be
used to edit for him when I used to be an editor and then he reached out to me.
an editor and then he reached out to me. He was like yo I want to start this
He was like yo I want to start this channel blah blah blah. I answered the
channel blah blah blah. I answered the call. We started the channel and then we
call. We started the channel and then we found a channel um on Snapchat posting
found a channel um on Snapchat posting videos and it was called and we were
videos and it was called and we were like okay let's just search this name
like okay let's just search this name up. Let's like deep dive into this and
up. Let's like deep dive into this and just key search see what we can find.
just key search see what we can find. And we found I found his Twitter, your
And we found I found his Twitter, your partner's Twitter, and then I messaged
partner's Twitter, and then I messaged him and I was like, "Yo, I'm doing
him and I was like, "Yo, I'm doing Snapchat, too."
Snapchat, too." >> Just because the name was his name.
>> Just because the name was his name. >> Yeah. I mean, we got lucky there. But
>> Yeah. I mean, we got lucky there. But >> But why did you seek like uh out for
>> But why did you seek like uh out for Instagram?
Instagram? >> Because having someone that's in a
>> Because having someone that's in a similar field to you doing really well
similar field to you doing really well is not competition. It It doesn't need
is not competition. It It doesn't need to be competition. Why does it need to
to be competition. Why does it need to be competition? Why do you want to limit
be competition? Why do you want to limit yourself to having to compete against
yourself to having to compete against someone when you both could become 10
someone when you both could become 10 times bigger? The market's big enough
times bigger? The market's big enough for everybody. It's genuinely big enough
for everybody. It's genuinely big enough for everybody. You don't need
for everybody. You don't need competition. Like, obviously, if you're
competition. Like, obviously, if you're running a software company and it's a
running a software company and it's a video editing tool and there's someone
video editing tool and there's someone else running a software video editing
else running a software video editing tool, I guess you're competition in
tool, I guess you're competition in there, but we were making videos online,
there, but we were making videos online, right? And so, like, we were not
right? And so, like, we were not competing against each other. We were
competing against each other. We were competing against the market. Who could
competing against the market. Who could make a good video? Who could get views?
make a good video? Who could get views? And that's how social media works. I
And that's how social media works. I don't believe, and this might be like um
don't believe, and this might be like um not like a common belief, but I don't
not like a common belief, but I don't believe me getting views means that you
believe me getting views means that you don't get views. I feel like if I make a
don't get views. I feel like if I make a good video and you make a good video, we
good video and you make a good video, we both get views. And so, why not talk to
both get views. And so, why not talk to you, learn from you, and teach you what
you, learn from you, and teach you what I know and you teach me what you know,
I know and you teach me what you know, so we could both get big together. And
so we could both get big together. And >> and then just for the people who are
>> and then just for the people who are confused about this, cuz I know I am,
confused about this, cuz I know I am, like why aren't you like why wouldn't
like why aren't you like why wouldn't you be friends with the biggest AI
you be friends with the biggest AI clipping people and like share stuff?
clipping people and like share stuff? So, Like what's the difference there?
So, Like what's the difference there? >> The thing is is when you're working
>> The thing is is when you're working >> because you own the audience basically.
>> because you own the audience basically. >> Yeah. Like when when you're working with
>> Yeah. Like when when you're working with a video editor, it's a very like my
a video editor, it's a very like my video editor versus your video editor.
video editor versus your video editor. Like are they going to use yours or are
Like are they going to use yours or are they going to use mine?
they going to use mine? >> When you're making videos online, it's
>> When you're making videos online, it's like they can watch your channel and
like they can watch your channel and they can watch my channel. They can't
they can watch my channel. They can't necessarily use your video editor and
necessarily use your video editor and use mine because when someone uses a
use mine because when someone uses a video editor, they want to use one and
video editor, they want to use one and they want to be loyal to one and they
they want to be loyal to one and they just want to use that to make all their
just want to use that to make all their videos. Like, would it make sense for me
videos. Like, would it make sense for me to edit half my video in Premiere Pro
to edit half my video in Premiere Pro than the other half in Cap Cut? No.
than the other half in Cap Cut? No. >> It's like if you own Snapchat and I
>> It's like if you own Snapchat and I owned Instagram, we probably wouldn't
owned Instagram, we probably wouldn't share anything cuz they're both.
share anything cuz they're both. >> But here's how I would gain friends in
>> But here's how I would gain friends in the software space. I have a lot of
the software space. I have a lot of friends who create software and are
friends who create software and are making a lot of money in software, but
making a lot of money in software, but they're in different niches to me or the
they're in different niches to me or the same fundamental teachings that they're
same fundamental teachings that they're learning about. How to convert people to
learning about. How to convert people to a funnel or how to get audience for
a funnel or how to get audience for cheap or how to retain an audience.
cheap or how to retain an audience. These are fundamentals that I can apply
These are fundamentals that I can apply to my software company, which doesn't
to my software company, which doesn't necessarily mean I'm taking users away
necessarily mean I'm taking users away from them. Because let's say one of my
from them. Because let's say one of my friends runs a tool on tracking views,
friends runs a tool on tracking views, right? All he wants to do is acquire
right? All he wants to do is acquire customers and get them to retain on his
customers and get them to retain on his platform. That's what I want to do, too.
platform. That's what I want to do, too. People editing on my software doesn't
People editing on my software doesn't necessarily mean that they don't want to
necessarily mean that they don't want to track views on his software. But we can
track views on his software. But we can apply the same teachings to each other
apply the same teachings to each other to grow both of our software companies.
to grow both of our software companies. And so, I have a lot of friends who do
And so, I have a lot of friends who do software. We don't necessarily compete
software. We don't necessarily compete because we're in different niches, but I
because we're in different niches, but I learn so much from them and they learn
learn so much from them and they learn so much from me because we can apply the
so much from me because we can apply the same fundamental teachings of our
same fundamental teachings of our business models to each other. And
business models to each other. And here's the same thing like my partner
here's the same thing like my partner Musa, we both run a course, he runs a
Musa, we both run a course, he runs a course on Tik Tok, I run a course on
course on Tik Tok, I run a course on YouTube, right? And so that gets a bit
YouTube, right? And so that gets a bit weird because they're different
weird because they're different platforms. And so like I guess he wants
platforms. And so like I guess he wants everyone to be on Tik Tok and I I want
everyone to be on Tik Tok and I I want everyone to be on YouTube, but you guys
everyone to be on YouTube, but you guys are competing against each other on the
are competing against each other on the course, but ultimately the funnel goes
course, but ultimately the funnel goes >> the funnel goes to the same business.
>> the funnel goes to the same business. And so whether they do Tik Tok or they
And so whether they do Tik Tok or they do YouTube, I don't care because I don't
do YouTube, I don't care because I don't really care to make money for my course.
really care to make money for my course. Like sure, it makes me money, but I want
Like sure, it makes me money, but I want to be a billionaire. Like I want I want
to be a billionaire. Like I want I want companies worth hundreds of millions of
companies worth hundreds of millions of dollars.
dollars. >> Hey, really quick. Most people assume
>> Hey, really quick. Most people assume that you have to work hard for money,
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Thank you to Mumu for sponsoring the podcast. And let's get back into the
podcast. And let's get back into the episode. And sometimes guys, like this
episode. And sometimes guys, like this is ultra specific, but it makes sense to
is ultra specific, but it makes sense to partner with someone in this instance
partner with someone in this instance because like them having a million users
because like them having a million users versus having 10 million users like
versus having 10 million users like values the company way differently. Like
values the company way differently. Like it's not a 10x, it's like a 50x.
it's not a 10x, it's like a 50x. >> Exactly. Yeah. Like in software like
>> Exactly. Yeah. Like in software like growth is exponential. It's not linear.
growth is exponential. It's not linear. And so like you get two times more
And so like you get two times more growth. Your multiplier for your exit is
growth. Your multiplier for your exit is not just two times. You get what I'm
not just two times. You get what I'm trying to say? And so like just creating
trying to say? And so like just creating friends in every field is super
friends in every field is super important because it helps you progress
important because it helps you progress and it helps them progress. Like I have
and it helps them progress. Like I have friends who do e-commerce, right? And
friends who do e-commerce, right? And how how would e-commerce apply to me?
how how would e-commerce apply to me? You still have to market on e-commerce.
You still have to market on e-commerce. You still have to get people in the door
You still have to get people in the door to buy your product. Let me learn how
to buy your product. Let me learn how you market. Let me see if I can apply
you market. Let me see if I can apply that to my software company. You know
that to my software company. You know what I'm trying to say? And so it's like
what I'm trying to say? And so it's like you can learn something from everyone.
you can learn something from everyone. And I think competition definitely can
And I think competition definitely can get tricky in certain times. And so like
get tricky in certain times. And so like I purposefully I will very happily like
I purposefully I will very happily like become friends with every single person.
become friends with every single person. Um but like obviously sometimes people
Um but like obviously sometimes people treat me as competition and so they
treat me as competition and so they won't want to get close to me cuz then I
won't want to get close to me cuz then I guess it's a conflict of interest to
guess it's a conflict of interest to give me sauce when when they're um
give me sauce when when they're um trying to compete on a same type of
trying to compete on a same type of model. But for example, someone running
model. But for example, someone running a YouTube channel like I'm I'm more than
a YouTube channel like I'm I'm more than happy to share all my teachings to you
happy to share all my teachings to you because I'm not competing against you.
because I'm not competing against you. I'm competing against a growing market.
I'm competing against a growing market. me getting views does not mean you don't
me getting views does not mean you don't get views.
get views. >> What are the best niches for faceless
>> What are the best niches for faceless channels in 2025?
channels in 2025? >> I think there's a few um I think niches
>> I think there's a few um I think niches change all the time, but there's a few
change all the time, but there's a few that are concrete that I think are super
that are concrete that I think are super evergreen that everybody can get into
evergreen that everybody can get into and can make money on for the next like
and can make money on for the next like 5 years. I think number one is
5 years. I think number one is commentary. So, what commentary pretty
commentary. So, what commentary pretty much entails is taking a topic, whether
much entails is taking a topic, whether it be about finance, business, scams,
it be about finance, business, scams, celebrities, and creating entertaining
celebrities, and creating entertaining 30 to 40 second videos, voice overing,
30 to 40 second videos, voice overing, and creating a narrative around whatever
and creating a narrative around whatever your niche is. And so, this is a super
your niche is. And so, this is a super super evergreen niche because the topics
super evergreen niche because the topics always continue to like progress.
always continue to like progress. There's new things that happen in these
There's new things that happen in these niches. There's new topics to cover.
niches. There's new topics to cover. There's new things to commentate on. And
There's new things to commentate on. And so, I think that's genuinely like one of
so, I think that's genuinely like one of the most evergreen things that is super
the most evergreen things that is super easy to get into. And depending on what
easy to get into. And depending on what you think you have an edge on, like if
you think you have an edge on, like if I'm really good at finance,
I'm really good at finance, I could make a commentary finance shorts
I could make a commentary finance shorts channel because I have an edge and I
channel because I have an edge and I understand topics that people don't
understand topics that people don't necessarily understand about. I was a
necessarily understand about. I was a 15-year-old kid who just consumed brain
15-year-old kid who just consumed brain rod all day about celebrities. I had an
rod all day about celebrities. I had an edge on how to find really cool
edge on how to find really cool celebrity concepts, how to get really
celebrity concepts, how to get really good narratives from them, and I
good narratives from them, and I understood everything about like Mr.
understood everything about like Mr. Beast and Aisha Speed and Kaisen because
Beast and Aisha Speed and Kaisen because I all I did was consume these guys. And
I all I did was consume these guys. And so I made commentary videos around these
so I made commentary videos around these guys. So, I think commentary is a
guys. So, I think commentary is a really, really big one. I think
really, really big one. I think motivational niche is super big on
motivational niche is super big on YouTube right now. Like motivational
YouTube right now. Like motivational montages, David Gogggins, motivational
montages, David Gogggins, motivational podcasts, like motivation is a super big
podcasts, like motivation is a super big thing on YouTube shorts. And I also
thing on YouTube shorts. And I also think um I don't really want to say this
think um I don't really want to say this because I don't want people to watch
because I don't want people to watch this back in a few years. Um like the
this back in a few years. Um like the ranking niche right now, like if we're
ranking niche right now, like if we're talking today, like the ranking niche is
talking today, like the ranking niche is super big. Um dude, like the remixing
super big. Um dude, like the remixing niche is super big. And that's pretty
niche is super big. And that's pretty much when you slap an audio into a
much when you slap an audio into a YouTube short that's the already made
YouTube short that's the already made audio and have like visuals on the
audio and have like visuals on the screen behind it. And so like the remix
screen behind it. And so like the remix niche, you basically remix an audio on
niche, you basically remix an audio on YouTube shorts. It's viral and then put
YouTube shorts. It's viral and then put content on the back of it that slapped
content on the back of it that slapped for a while and then died after like 3
for a while and then died after like 3 or 6 months. The big thing with YouTube
or 6 months. The big thing with YouTube shorts is apart from the evergreen
shorts is apart from the evergreen niches I mentioned, there's a lot of
niches I mentioned, there's a lot of niches that will die, come back to life
niches that will die, come back to life for 6 months and then die again and then
for 6 months and then die again and then come back to life and die again. and
come back to life and die again. and they have like these life cycles where
they have like these life cycles where they just keep going up and down and
they just keep going up and down and like those can be appealing to like make
like those can be appealing to like make money in these like seasons, but I
money in these like seasons, but I prefer consistency and peace of mind
prefer consistency and peace of mind over anything else. And that's just my
over anything else. And that's just my philosophy about how I run things. Like
philosophy about how I run things. Like I take big risks like for sure, but I
I take big risks like for sure, but I like just peace of mind and consistency
like just peace of mind and consistency when I make videos or when I run
when I make videos or when I run businesses. And so running things that I
businesses. And so running things that I see like a 10 year horizon on, a 20-year
see like a 10 year horizon on, a 20-year horizon on really appeals to me. And so
horizon on really appeals to me. And so I just like to structure everything I do
I just like to structure everything I do around like that way of thinking. And so
around like that way of thinking. And so when I think about YouTube niches, I
when I think about YouTube niches, I think about what can people still watch
think about what can people still watch in 10 years. If I make videos around
in 10 years. If I make videos around celebrities, there still going to be
celebrities, there still going to be celebrities in 10 years. Fox is a
celebrities in 10 years. Fox is a commentary channel on news. Basically,
commentary channel on news. Basically, if you really just, if we're thinking
if you really just, if we're thinking about it in like a YouTube shorts term,
about it in like a YouTube shorts term, Fox is a news commentary channel.
Fox is a news commentary channel. There's always going to be news, so
There's always going to be news, so they're evergreen. They'll have news in
they're evergreen. They'll have news in 30 years, they'll have news in a 100
30 years, they'll have news in a 100 years. Same for CNN. Same for TMZ. You
years. Same for CNN. Same for TMZ. You know what I'm trying to say? ATMZ was
know what I'm trying to say? ATMZ was alive in the 2000s talking about Tobey
alive in the 2000s talking about Tobey Maguire and now they're talking about
Maguire and now they're talking about Bryce Hall. So it's like so it's like it
Bryce Hall. So it's like so it's like it always evolves. So as long as you're in
always evolves. So as long as you're in like an evergreen space that is always
like an evergreen space that is always going to produce new talent that you can
going to produce new talent that you can make videos on, that's what I would
make videos on, that's what I would personally focus on and that's what I
personally focus on and that's what I would recommend to people just for peace
would recommend to people just for peace of mind.
of mind. >> I'd ask you about the worst niches, but
>> I'd ask you about the worst niches, but I would guess it's just anything that's
I would guess it's just anything that's not evergreen.
not evergreen. >> Yeah. Like I would say the worst niches
>> Yeah. Like I would say the worst niches are ones that are not going to survive
are ones that are not going to survive for a very long time. But like there's
for a very long time. But like there's so much more bad than there is good.
so much more bad than there is good. Like I could name a thousand bad niches.
Like I could name a thousand bad niches. A niche on pencils, a niche on water, a
A niche on pencils, a niche on water, a niche on like vases. Like there's a
niche on like vases. Like there's a thousand bad niches. A good niche is
thousand bad niches. A good niche is something that has a lot of interest
something that has a lot of interest already. And it just as simple as that.
already. And it just as simple as that. If there's something that has interest,
If there's something that has interest, celebrities have interest, right? Sports
celebrities have interest, right? Sports has interest, music has interest. Make
has interest, music has interest. Make things on that and you're going to be
things on that and you're going to be chilling for the next few years. What's
chilling for the next few years. What's interesting about most people is they
interesting about most people is they often suggest to find something that's
often suggest to find something that's trending up and like catch it early so
trending up and like catch it early so they'll have success. But you you've
they'll have success. But you you've kind of developed a system of just
kind of developed a system of just finding anything that's trending and
finding anything that's trending and making it better than it already is. So
making it better than it already is. So you're guaranteed to win.
you're guaranteed to win. >> Like just for an example, like I made a
>> Like just for an example, like I made a YouTube shorts video on Drake and Ice
YouTube shorts video on Drake and Ice Spice. There was like this time where
Spice. There was like this time where Drake like flew out Ice Spice to a
Drake like flew out Ice Spice to a concert and then blocked her.
concert and then blocked her. I basically like made a video about how
I basically like made a video about how like Drake was dating Ice Spice and they
like Drake was dating Ice Spice and they broke up. Like finding trending like
broke up. Like finding trending like what what you said about like finding
what what you said about like finding something trending before it catches
something trending before it catches off. If you're making a commentary
off. If you're making a commentary channel on celebrities, that is your
channel on celebrities, that is your that's what you do all day. Like you're
that's what you do all day. Like you're finding what's trending before I guess
finding what's trending before I guess it blows up and you're making videos on
it blows up and you're making videos on it. You can replicate exactly what you
it. You can replicate exactly what you talked about on an evergreen niche
talked about on an evergreen niche because you can find things that are
because you can find things that are about to blow up. But because you're
about to blow up. But because you're making videos around celebrities all the
making videos around celebrities all the time, you're catching these trends
time, you're catching these trends before they become big.
before they become big. >> And you don't need to ride that cycle.
>> And you don't need to ride that cycle. You could make like five videos on Drake
You could make like five videos on Drake because he's trending
because he's trending >> and then he falls off and then you just
>> and then he falls off and then you just hop to the next celebrity. It's
hop to the next celebrity. It's evergreen, but you're still catching the
evergreen, but you're still catching the big trends that are coming up.
big trends that are coming up. >> Yeah. I I didn't really love the news
>> Yeah. I I didn't really love the news niche. It was just too stressful. I like
niche. It was just too stressful. I like the evergreen better because you can put
the evergreen better because you can put more work into the video and it lives
more work into the video and it lives for longer.
for longer. >> But essentially news is evergreen
>> But essentially news is evergreen though.
though. >> Yeah. Yeah. I guess as it you just have
>> Yeah. Yeah. I guess as it you just have to have systems around it.
to have systems around it. >> You you have to have systems. Like at
>> You you have to have systems. Like at one point I had genuinely four people on
one point I had genuinely four people on every platform finding topics.
every platform finding topics. >> They would go to they would have
>> They would go to they would have notifications all for on for every major
notifications all for on for every major news outlet. TMZ like Hollywood Fix just
news outlet. TMZ like Hollywood Fix just every every major news outlet they had
every every major news outlet they had notifications on. They followed all the
notifications on. They followed all the big accounts on Twitter. all the big
big accounts on Twitter. all the big accounts on Instagram, YouTube, and we
accounts on Instagram, YouTube, and we would catch things right as they would
would catch things right as they would come out.
come out. >> That's how news outlets work as well.
>> That's how news outlets work as well. They have like contacts, they call
They have like contacts, they call people, they call managers, they catch
people, they call managers, they catch things before they release them as
things before they release them as stories. Like, it's the same theory.
stories. Like, it's the same theory. >> Do you remember Gondul?
>> Do you remember Gondul? >> Yes, bro. My goodness. I don't even want
>> Yes, bro. My goodness. I don't even want to think about this [ __ ] anymore. It's
to think about this [ __ ] anymore. It's too stressful. Like, it is too
too stressful. Like, it is too stressful.
stressful. >> Yeah. But essentially, we used to make
>> Yeah. But essentially, we used to make videos about a certain creator and we
videos about a certain creator and we had to translate from uh the Romanian
had to translate from uh the Romanian language into English uh because that's
language into English uh because that's where the news was the fastest. But how
where the news was the fastest. But how do you make someone watch 100% of a
do you make someone watch 100% of a video and how do you make someone watch
video and how do you make someone watch a video twice?
a video twice? >> H interesting. So I'll start with how to
>> H interesting. So I'll start with how to make someone watch 100% of a video.
Don't give them what they want until the end. So I feel like it's a super simple
end. So I feel like it's a super simple theory. Obviously you go way deeper into
theory. Obviously you go way deeper into it like we mentioned earlier on in the
it like we mentioned earlier on in the pod about like scripts and rehooks and
pod about like scripts and rehooks and hooking them in and then giving them
hooking them in and then giving them context. But if you just want to really
context. But if you just want to really like simply paraphrase it, it's just
like simply paraphrase it, it's just there's a payoff to a video. The payoff
there's a payoff to a video. The payoff is what they came here to watch. If you
is what they came here to watch. If you leave that till the end, they're going
leave that till the end, they're going to watch the entire video. If you can
to watch the entire video. If you can meet their expectations throughout, so
meet their expectations throughout, so if you give them what they want in the
if you give them what they want in the intro, you lead them on using context,
intro, you lead them on using context, you ask them if they think they know who
you ask them if they think they know who it is yet, you continue a little bit,
it is yet, you continue a little bit, and then you give them the payoff. And
and then you give them the payoff. And so essentially getting 100% retention on
so essentially getting 100% retention on a video or making someone watch till the
a video or making someone watch till the end is just leaving what they came for
end is just leaving what they came for until the end. It's super simple. And
until the end. It's super simple. And then obviously like I feel like what
then obviously like I feel like what what we went in on earlier with about
what we went in on earlier with about like actually writing scripts.
like actually writing scripts. That's like how you really digest and go
That's like how you really digest and go really deep into it. But very simply
really deep into it. But very simply like it's analyzing your graphs, seeing
like it's analyzing your graphs, seeing where they dipped off because where they
where they dipped off because where they dipped off means people did not watch
dipped off means people did not watch till the end. So removing that section
till the end. So removing that section entirely is going to give you another
entirely is going to give you another chance the next video to keep them on
chance the next video to keep them on for that section, right? So you just
for that section, right? So you just keep improving every single video until
keep improving every single video until your line is flat until the end and
your line is flat until the end and making as many people as you physically
making as many people as you physically can watch 100%.
can watch 100%. >> How about twice? Yeah,
>> How about twice? Yeah, >> watching videos twice on YouTube shorts
>> watching videos twice on YouTube shorts is super interesting. There's two ways I
is super interesting. There's two ways I like to do it. Number one is a loop. So
like to do it. Number one is a loop. So at the beginning of most of my videos,
at the beginning of most of my videos, it actually says like 150% retention.
it actually says like 150% retention. So, a lot of my YouTube shorts after
So, a lot of my YouTube shorts after like a few days when I check back at the
like a few days when I check back at the graph, it will show that like 200% of
graph, it will show that like 200% of people are watching at the beginning.
people are watching at the beginning. That's confusing. Like, how can double
That's confusing. Like, how can double the amount of people be watching your
the amount of people be watching your video again? And it's super simple. At
video again? And it's super simple. At the end of the video, so let's say like
the end of the video, so let's say like I speed hates Mr. Beast, right? Let me
I speed hates Mr. Beast, right? Let me just quickly use that example at the end
just quickly use that example at the end of the video. I would be like, "So,
of the video. I would be like, "So, that's why I show Speed hates Mr. Beast.
that's why I show Speed hates Mr. Beast. So why?" And then you just say, "So
So why?" And then you just say, "So why?" And then it loops back in. So why
why?" And then it loops back in. So why does Speed hate Mr. Beast? So, you get
does Speed hate Mr. Beast? So, you get what I'm trying to say? You kind of
what I'm trying to say? You kind of trick them into re-watching the
trick them into re-watching the beginning of the video. And getting
beginning of the video. And getting someone to watch an entire video twice
someone to watch an entire video twice is not really a metric I try for. What I
is not really a metric I try for. What I do try for is getting the viewers to at
do try for is getting the viewers to at least stay for the first 2 seconds of a
least stay for the first 2 seconds of a video again. Because what that means is
video again. Because what that means is when YouTube see like 200% retention on
when YouTube see like 200% retention on the first two seconds. It's like, holy
the first two seconds. It's like, holy [ __ ] like this video is insane. But
[ __ ] like this video is insane. But it's super simple. Like you basically
it's super simple. Like you basically just take the beginning clip, extend it
just take the beginning clip, extend it out a bit, take that piece, add it to
out a bit, take that piece, add it to the end, and so basically the clip just
the end, and so basically the clip just when the video ends and starts, it looks
when the video ends and starts, it looks like it's the same clip playing.
like it's the same clip playing. >> Do you get what I'm trying to say?
>> Do you get what I'm trying to say? >> Yeah. So essentially, I would go that's
>> Yeah. So essentially, I would go that's interesting. So that's how you would get
interesting. So that's how you would get someone to watch a video twice.
someone to watch a video twice. >> Exactly.
>> Exactly. >> And then that's interesting would be the
>> And then that's interesting would be the last thing said. So that's how you get
last thing said. So that's how you get someone to watch a video twice. It would
someone to watch a video twice. It would be the hook of the video.
be the hook of the video. >> So that's interesting. So how do you get
>> So that's interesting. So how do you get someone to watch a video twice? You get
someone to watch a video twice? You get what I'm trying to say? And so basically
what I'm trying to say? And so basically just making it seem of as it's as if
just making it seem of as it's as if it's one coherent sentence and one
it's one coherent sentence and one coherent clip
coherent clip >> is super big. And so like especially
>> is super big. And so like especially with faces content, it's super easy to
with faces content, it's super easy to do if you're doing it with face content.
do if you're doing it with face content. Like you might move a little bit and so
Like you might move a little bit and so it might not be the exact same shot, but
it might not be the exact same shot, but with faces content, you can just extend
with faces content, you can just extend the last clip out, reput it at the
the last clip out, reput it at the intro. The people who are watching the
intro. The people who are watching the intro don't really care cuz you're
intro don't really care cuz you're giving them the hook anyway, but at the
giving them the hook anyway, but at the end they loop back for the first 3
end they loop back for the first 3 seconds and you get that like 200% spike
seconds and you get that like 200% spike in the intro and that blows up your
in the intro and that blows up your video. I love that method. Um, and then
video. I love that method. Um, and then like if you're really good at this, you
like if you're really good at this, you kind of try to do that with your whole
kind of try to do that with your whole script where nothing ever seems like it
script where nothing ever seems like it ends. Uh, but so you built a $30 million
ends. Uh, but so you built a $30 million company before graduating high school,
company before graduating high school, >> I guess. Yeah. I mean, I dropped that at
>> I guess. Yeah. I mean, I dropped that at 15, but
15, but I guess in theory.
I guess in theory. >> What's the What's the company?
>> What's the What's the company? >> It's called Crayo.ai.
>> It's called Crayo.ai. It's a video editing software tool for
It's a video editing software tool for short form content specifically. So, if
short form content specifically. So, if you make videos on Tik Tok or YouTube
you make videos on Tik Tok or YouTube Shorts, you can pretty much use our
Shorts, you can pretty much use our video editor to create your subtitles
video editor to create your subtitles for you, add your background footage,
for you, add your background footage, create your script for you, even add
create your script for you, even add your images. And I believe it's like one
your images. And I believe it's like one of the best tools out there, that gets
of the best tools out there, that gets the closest to creating a viral video
the closest to creating a viral video for you. I believe AI, and it uses a lot
for you. I believe AI, and it uses a lot of AI, but I I personally believe, and
of AI, but I I personally believe, and this might sound counterproductive for
this might sound counterproductive for owning a software company, but I I
owning a software company, but I I believe AI cannot do 100% of the work
believe AI cannot do 100% of the work for you, but it can do a lot of it. And
for you, but it can do a lot of it. And so the smart people who use my tool are
so the smart people who use my tool are not going to use 100% of it and expect
not going to use 100% of it and expect to go viral. They're going to use the
to go viral. They're going to use the parts that help their process, but they
parts that help their process, but they still have to gain the skill of how to
still have to gain the skill of how to be good. And so if I'm really good at
be good. And so if I'm really good at writing a script, I can use AI to help
writing a script, I can use AI to help me write a script faster and then fix
me write a script faster and then fix it, right? If I'm really good at having
it, right? If I'm really good at having subtitles or creating good subtitles, I
subtitles or creating good subtitles, I can use AI to make me subtitles really
can use AI to make me subtitles really fast so I don't have to put in the
fast so I don't have to put in the stress work of spending an hour writing
stress work of spending an hour writing titles or writing words, but then I can
titles or writing words, but then I can just tweak it after. And so like using
just tweak it after. And so like using AI, using AI to help your process is a
AI, using AI to help your process is a much better way than letting AI do 100%
much better way than letting AI do 100% of the work for you. And so I feel like
of the work for you. And so I feel like the best people who use my software tool
the best people who use my software tool who get the best results are the ones
who get the best results are the ones who use the specific features that
who use the specific features that complement their skill sets to speed up
complement their skill sets to speed up their workflows.
their workflows. >> Yeah. Having a 30 million valuation at
>> Yeah. Having a 30 million valuation at 18 is really unique. Daniel,
18 is really unique. Daniel, >> I think valuations are [ __ ] though.
>> I think valuations are [ __ ] though. >> Yeah, but I most valuations. You guys
>> Yeah, but I most valuations. You guys actually got an offer for that?
actually got an offer for that? >> We got an offer, but I I don't hold any
>> We got an offer, but I I don't hold any weight to having a company worth 20, 30,
weight to having a company worth 20, 30, $40 million.
I honestly don't believe that I've gotten to like even 1% of where I want
gotten to like even 1% of where I want to get with Crayo, for example. I think
to get with Crayo, for example. I think Crayo should be like an industry
Crayo should be like an industry standard and I want to build to that. So
standard and I want to build to that. So like a 30 million valuation doesn't
like a 30 million valuation doesn't really like it doesn't really like
really like it doesn't really like me fulfilled or happy or like
me fulfilled or happy or like accomplished in any way. Um I think it's
accomplished in any way. Um I think it's cool but it's also vanity cuz it's not
cool but it's also vanity cuz it's not in my pocket, right? So it's like
in my pocket, right? So it's like >> So you're not excited about 30 mil at
>> So you're not excited about 30 mil at 18? No.
18? No. >> And you think do you think your next
>> And you think do you think your next company's going to be bigger?
company's going to be bigger? >> Yeah.
>> Yeah. >> Yeah. 100%.
>> Yeah. 100%. >> Daniel, you're 18. Uh,
>> Daniel, you're 18. Uh, your company's valued at $30 million.
your company's valued at $30 million. You've made millions of dollars yourself
You've made millions of dollars yourself through a bunch of different businesses.
through a bunch of different businesses. What's the best piece of advice you've
What's the best piece of advice you've ever received?
ever received? >> I heard this piece of advice
>> I heard this piece of advice and I've literally been like living it
and I've literally been like living it for the last two months and it's not my
for the last two months and it's not my it's not my saying, but Horoszi said
it's not my saying, but Horoszi said this and I don't know why. It just
this and I don't know why. It just really stuck with me.
really stuck with me. It's
It's work so hard and put so much output in
work so hard and put so much output in that it would be unreasonable for you to
that it would be unreasonable for you to not succeed.
not succeed. >> He said that on this podcast.
>> He said that on this podcast. >> There's no way he said that on this
>> There's no way he said that on this podcast.
podcast. >> Yeah, he said figure out what you want,
>> Yeah, he said figure out what you want, ignore the opinions of others, and do so
ignore the opinions of others, and do so much work that you success, bro. Like,
much work that you success, bro. Like, he definitely has like a script in his
he definitely has like a script in his brain or something,
brain or something, >> dude. That would that's been in my brain
>> dude. That would that's been in my brain since I filmed it.
since I filmed it. >> I don't think you understand. Like I
>> I don't think you understand. Like I I've been living by that. Like I've
I've been living by that. Like I've never worked this hard in my life.
never worked this hard in my life. >> Yeah.
>> Yeah. >> And I don't even know what other saying
>> And I don't even know what other saying to say because like it's his. I'm not
to say because like it's his. I'm not taking credit for it, but it's just like
taking credit for it, but it's just like I've literally been like living my life
I've literally been like living my life around that specific like metric. Like
around that specific like metric. Like just put so much output it would be
just put so much output it would be unreasonable for you to not succeed.
unreasonable for you to not succeed. Like I want the odds in my favor. Well,
Like I want the odds in my favor. Well, since Horosi's given that one, I think
since Horosi's given that one, I think that's a great one. I think that's
that's a great one. I think that's probably top three I've heard, but
probably top three I've heard, but what's the worst piece of advice?
what's the worst piece of advice? Or maybe what's something you would tell
Or maybe what's something you would tell yourself if you were 16?
yourself if you were 16? >> Take big swings.
>> Take big swings. I think a lot of people don't swing big.
I think a lot of people don't swing big. I think they try to build up to big
I think they try to build up to big swings, but I think if you just take big
swings, but I think if you just take big swings, you can get to where you want to
swings, you can get to where you want to be much faster. And I think what I'm
be much faster. And I think what I'm doing recently is I'm taking very big
doing recently is I'm taking very big swings. I've moved into LA with my team
swings. I've moved into LA with my team in my house. I'm taking big swings.
in my house. I'm taking big swings. I'm just trying to come at the throat of
I'm just trying to come at the throat of like these billion dollar corporations.
like these billion dollar corporations. And the only way to do that is to swing
And the only way to do that is to swing as big as they are doing.
as big as they are doing. >> And is it just as easy to take big
>> And is it just as easy to take big swings as it is to take small swings?
swings as it is to take small swings? >> Yes. You just have to have the gut for
>> Yes. You just have to have the gut for it.
it. >> I think anybody can take big swings.
>> I think anybody can take big swings. >> I'd say it's a little harder, but I
>> I'd say it's a little harder, but I don't think it's as hard as anyone
don't think it's as hard as anyone thinks it is.
thinks it is. >> Harder in what metric?
>> Harder in what metric? >> Like you might be doing a little bit
>> Like you might be doing a little bit more work than before, but
more work than before, but >> you yourself deem what is hard. Like
>> you yourself deem what is hard. Like something I'm not good at is something
something I'm not good at is something someone else is amazing at. And so like
someone else is amazing at. And so like it's not objectively hard. It's just
it's not objectively hard. It's just subjectively hard.
subjectively hard. >> Well, Daniel, uh this is the Jagil
>> Well, Daniel, uh this is the Jagil podcast. This is your guest, Daniel
podcast. This is your guest, Daniel Baton. Daniel Bittton. Um, where can
Baton. Daniel Bittton. Um, where can people find you?
people find you? >> Just search up Daniel Bidden on any
>> Just search up Daniel Bidden on any social media platform and you'll find
social media platform and you'll find me.
me. >> Beautiful. Thank you, brother. Pleasure.
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