The core theme is that speed is the ultimate competitive advantage in business and personal growth, achieved by prioritizing rapid learning, testing, and iteration over perfection. The content outlines principles to cultivate this speed.
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The fastest growing businesses and most
successful people in the world all have
one unfair advantage, and that advantage
is speed. I discovered this the hard way
when I went from being broke and I was
frustrated to finally being able to
build multi-million dollar companies.
Not because I got smarter. I would say
I'm not any smarter. I got faster. So,
if you are sick of watching other people
pass you by, these are my six principles
to help you learn anything faster than
99% of people. Number one is that fast
feedback equates to fast learning. Speed
without feedback is just chaos. And that
brings me to this principle. The
difference between winners and losers is
not talent is how quickly they get the
reality to slap them in the face. So
here's how I test everything. Now
instead of asking myself, my team,
calling people, will this work? Do you
think this will work? Does this sound
like a good idea? I ask, if I had to
know whether this works or not in the
next 7 days, what is the fastest way
that I could find out? And that question
has changed everything for me, for my
life, for my business. Instead of
building a full product, I would create
a landing page and see who clicks the
buy now button. Instead of perfecting a
50 slide presentation, I test the core
idea with three people over lunch. I
say, would you want to listen to this?
Instead of overthinking somebody that
I'm going to hire for weeks, I say,
"Let's just give them a small project
and then see how they handle it." And
this is what I learned is that reality
and testing is your ultimate teacher.
Everyone has a great idea on paper and
in theory, but until you test it, until
you take the first step, you just don't
know. And most people, here's the thing,
they think in quarters and years. Where
speed learners, they think in days and
weeks. So the faster that you can get a
yes or a no, confirmation of if it works
or if it doesn't, the faster that you
know, either I pivot or I double down on
it. And so that's why for example when
I'm talking about is this the right
workout plan for me? Is this the right
diet for me? Is this the right direction
for my company? No matter how big it is,
how do we figure out in 7 days? And so
you design every test for speed, not
perfection, is this probably the person
I should marry? Is this likely going to
be a workout plan that will get me to
lose weight? Is this 80% likely the best
decision for the company? The goal is to
get directionally correct and get real
data before your competitors even submit
their business plan. People come to me
all the time and they ask me, they're
like, "Is this the right product for my
business? Is this the right next product
to sell to my customer?" And I'm like,
"Well, how could we find out in 7 days?"
They're like, "And it like mindbggles
people. They're like, "Seven days I've
got to do this." I'm like, "Well, the
reality is if it was the right product
and your customer really wanted it, we
just need to they would say yes to the
offer. So, can we just make people the
offer and not charge them anything and
then we know that people want the
thing?" It's like you want to do the
least amount in the smallest amount of
time to just know if you're
directionally correct. And I take this
premise with all areas of life and it
has served me so well because I learn so
much faster than anybody else. Number
two is that you ship ugly. Even with
fast feedback, most people still freeze
because they are waiting on a
masterpiece. But here's the thing,
masterpieces are built. They're not
born. They don't come out of nowhere. If
you are not slightly embarrassed by
version 1.0, you know, you have launched
too late. So, here's what I tell myself.
This helps me a lot. I call it the first
floppy pancake principle. You know, when
you're making pancakes and there's the
first pancake, it's always ugly. It like
burns on one side. It soaks up all the
butter on the pan. It's like raw on one
side, burnt on the other, and it looks
like it like just got rolled over by a
truck. The thing is that you make that
pancake and you know that the first
pancake always looks the worst cuz it
soaks up all the butter. The pan's like
heating up still. Like, it just always
is the worst one. But you don't throw
out the whole batch. you're like, "Okay,
I'm going to flip another one and then
another one." And by the fifth pancake,
you realize that you've got like IHOP
style pancakes. Like, they're looking
pretty freaking good. And so, every
product launch, every piece of content,
every business idea, they are all floppy
pancakes at first. But most people spend
months trying to get the first pancake
to be the best pancake instead of saying
number 50 might be the best. And here's
the thing, you can't even improve a
product that doesn't exist. You cannot
get market feedback for something if
you're still perfecting in your head.
How do you know the pancake's good if
nobody eats it? You don't. Maybe the
first pancake tastes amazing and the
fifth one tastes like you don't know.
And so what I would tell you guys is you
need to embrace the floppy pancake. I
tell people all the time, I'm like, you
cannot be afraid of falling on your ass
in front of other people. Otherwise, you
will never make it in business. Yes,
people get to see that publicly, but I
also have the success I do because I'm
willing to do that. And so the reality
is the person who ships 10 imperfect
versions is always going to beat the
person that's still polishing number
one. Number three is cut your deadlines
in half. You want to force yourself to
be into floppy pancake mode, you need to
use this tool. Okay? The fastest way to
get faster is to give yourself half the
time that you think is needed. This is
something that I do with myself all the
time because I tend to be the type of
person that's like, "It'll take me 3
weeks to do this." But the reality is is
that it won't take me 3 weeks. It might
take me 3 hours. Okay. And so I've
learned to use Parkinson's law against
myself. Parkinson's law is work expands
to fill the time available. So for me,
this is what I know. If I think that
something will take me 2 weeks, I give
myself one. If I think it's going to
take 4 hours, I give myself two. And
here's what I have seen happen. I become
more innovative. I stop polishing things
that don't actually matter. I focus on
only the things that actually move the
needle. I make decisions faster. And so,
for example, last month I had to prepare
for a $2 million pitch. And normally I
would spend three, four weeks obsessing
over every little slide. And instead I
said, I'm gonna do what my husband does
who doesn't prepare at all. And I was
like, I'm gonna give myself three days.
That's it. 3 days to think about it. I'm
going to do the 3 days prior to it. So
it's like really feeling like it's
close. It's like at the line. And
ironically, it was the best pitch that
I'd ever given. And now, why was that?
Because I only focused on the things
that mattered instead of like 30 things
that didn't have anything to do with it.
Also, when you focus on the 30 things,
they're usually things that don't matter
and they distract you from the things
that do. So, you're actually stealing
your attention from the things that
going to move the needle, which is the
worst part of this. And so, what this
taught me for myself and what I've
learned through enacting this process is
that time pressure doesn't create
stress. It creates clarity because the
less time you have, the faster you
actually figure out what matters. And
so, right now, if you have deadlines, if
you have projects you're working on, cut
it all in half. Cut it in half. It's a
fun thing that I like to do with
meetings is I'll just go through every
once be like cut everything in half and
the team's like, "Oh gosh, she's at it
again." But I'm like, I just want to
see, can I still get it done? Can we
still solve the problems with half the
time? And I will bet you that you will
still get it done, but you will feel
more focused. You will feel less
analysis paralysis. And you will realize
that speed comes from working sharper,
working in smaller segments, not longer
hours. Number four is that success is
your biggest enemy. The moment that you
start winning is the exact moment that
people lose everything. Comfort is the
killer of champions. Imagine this. Alex
and myself, we are pulling in like
$300,000 a month from our kitchen table.
Life is good. We just got married. We
went from being broke and being in debt
to like having $300,000 a month working
from our kitchen table. One assistant.
Life felt good. I remember we were like,
"We can finally get appetizers and guaca
chipotle. This is amazing." Then we got
invited to a mastermind. And at that
mastermind, everybody there was making
like eight figures a year and we were
still like making, you know, low sevens.
And I remember we go up there and we
tell everybody what's going on with the
business and how easy it feels and how
much money we're making, how fast it's
growing. And it's amazing. We've only
got like two people working with us. And
I remember this guy with a $50 million
company pulls me aside at the event. He
said something and it gave me chills and
unfortunately sticks with me to this
day. He looked at me. He said, "Kid, if
making money feels easy right now,
that's your biggest red flag because
while you're celebrating, somebody
hungrier than you is studying your
playbook, raising capital, hiring
people, and planning to bury you." And I
remember that moment. It was like, "The
honeymoon's over." It hit me like a
freight train. I was like, "Oh, I got
snapped out of whatever I was in." Like
the postmarriage excitement, like
everything feels good. We're not
struggling anymore. I was like, "Oh my
gosh, I realized that I had already
started coasting. I was taking longer
lunches. We were getting walk of
Chipotle. I was sleeping in. I was
thinking that I'd made it. And this is
the truth. Success doesn't give you
permission to slow down. It's actually a
warning sign that you need to
accelerate. If you really think about
it, right, the graveyard of businesses
are filled with companies that got
comfortable. Think Blockbuster, think
Kodak, think Blackberry. They all had
their moment where they felt invincible.
They felt unstoppable, but then they
didn't get ahead. And that's the thing.
Speed is not just about getting ahead.
It's about staying ahead. And so what I
want you to learn from this is that when
things feel easy, when success feels
easy, that's your cue to press harder on
the gas pedal. And the people who are
outpacing you, they are not smarter than
you. They are just moving faster than
you. Number five is the 5-minute rule.
So how do you build that speed into how
you operate every day? It starts with
killing your worst enemy, which is
hesitation. Every second that you
hesitate, somebody else is already doing
what you're still thinking about. My
first mentor taught me something
ridiculously simple, but it stuck with
me and it has served me very well until
this day. He said, "If it takes less
than 5 minutes and you have 5 minutes,
you do it now." You hear, "Oh, I'm I'll
do that, you know, later. I'll write
that on my list. Why don't you just do
it now? Don't know how to write it down
if you can just do it at this exact
moment." I remember he said to me, he
said, "Every time you say I'll do it
later," you're paying compound interest
on procrastination, and that interest is
what will bankrupt you. It kind of hit
me. I was like, hesitation isn't just
delay. It's literally theft. It's
stealing from your future self. And I
realized that I was actually pretty bad
at this. I would spend all this time
trying to gather new information, like
trying to figure out what other people
doing, trying to make sure I had the
perfect move, the perfect plan, like
just get more information on it. While
my competitors and people who are going
to beat me, they were out there testing
things, gathering real world results.
And when I realized after I shifted into
learning how to do this and go faster is
that clarity does not come from thinking
harder. It also doesn't come from
thinking more. It comes from doing
things faster and testing things. So
here's what I would give to you. If it
takes less than 5 minutes, do it
immediately. There's no need to write it
down and have a 15 to-do list if you can
just do half those things right now. And
you can see how this one tiny habit
transforms your entire momentum because
now I realize it's my whole life has now
been run that way. If it's like, oh, I
got to order groceries. I've got to get
back to that person. I've got to send
that email. All right. Well, do you have
20 minutes now? Well, it. What's
wrong with right now? Why can't you just
do it now? And then you realize that so
often there's just a tiny bit of
friction between us and the task. And we
allow that friction to let us put it on
our to-do list. But the reality is that
most of the time we just have 5 minutes.
The last piece is that you want to love
the destination, not the GPS to get you
there. Okay, this is the final secret
that separates speed learners from speed
crashers. if you may say. Okay. Winners
don't fall in love with their plan. They
fall in love with where they're going.
Now, here's my philosophy. Pick a lane,
go allin, but always be ready to switch
lanes without warning. Now, I know it
sounds contradictory, but that's because
that's exactly how this works. Okay? For
example, when I first started coaching
people in fitness, I was obsessed with
fitness. I was going to be the girl that
transformed WA's bodies. I was going to
build the perfect workout plan, the
perfect program, every set, every rep,
the login credentials, the portal, the
videos, everything was going to be
perfect. 6 months in, I realized
something, which is my most successful
clients were not just like getting
ripped and looking great in bikinis,
okay? They were more confident. They
were more disciplined. They were
building more success in their careers,
their relationships. Like literally
everything in their life was improving.
And I think that a lot of people would
say, "Well, I'm going to stick to my
guns. Like, I only help people with
fitness, right?" But instead, I asked
myself this question. I said, "Am I in
love with fitness or am I just in love
with helping people win at life?" And I
remember it really hit me. I was like, I
love all of it. This is just one segment
of it. Fitness is one piece, but I
actually love helping people with all of
these things. So, I pivoted, started gym
launch where we help people learn not
just how to get in shape and understand
diet, exercise, all these things, but
how to build a business, how to make
money, how to improve all these other
areas of their lives. And if I had been
so committed to like it's fitness,
that's the vehicle, then I would have
never ever been able to do that and
built this business that had built, you
know, much of the material success in my
life. And if I hadn't done that, then I
wouldn't be here having built
acquisition.com making these videos
today. So the goal here is not to avoid
mistakes. It's actually just to make
them faster than everybody else because
faster mistakes means faster learning
means faster success. So it just creates
all this momentum so that you can get
ahead of everybody else. What I would
tell you is this. Commit 100% to the
direction, but hold the method loose
with your hands. It's like there's a
saying that I love, which is you want
strong opinions loosely held. I think
about this the same way. It's like you
want to be super committed and super
willing to pivot. It's like if you can
do both of those things, then you can
win. So, all in all, when we think about
learning fast, speed is not about
rushing. It is actually about removing
all the things that slows you down. And
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