0:02 marketing we hear about it a lot on
0:06 social media podcasts YouTube and blogs
0:09 words like digital marketing Ecom direct
0:12 marketing email marketing social media
0:15 marketing so what exactly is it
0:17 well if you look it up on Google the
0:19 definition is the action or business of
0:21 promoting and selling products or
0:23 services including market research and
0:26 advertising according to the American
0:28 Marketing Association marketing is the
0:31 act set of Institutions and process of
0:33 creating communicating delivering and
0:35 presenting an exchange of offers that
0:38 have value for clients co-partners and
0:40 the society itself so in layman's terms
0:42 marketing is the process of
0:44 communicating to clients and customers a
0:47 solution to their problem basically
0:48 marketing is a way for you to show the
0:51 value of your product or services to the
0:53 right clients that could use them now
0:55 there are two major types of marketing
0:58 traditional and modern now traditional
1:00 marketing is probably what you'd think
1:02 of when you look at a billboard on a
1:05 highway or you see an ad on TV or you
1:07 hear an advertisement on the radio
1:09 traditional marketing is typically a
1:11 spray and pray type of marketing where
1:12 you basically send out a message to
1:15 millions of people knowing full well
1:17 that only maybe a few thousand or even
1:19 less might be interested in your product
1:21 oftentimes the focus of traditional
1:23 marketing is not so much getting sales
1:25 but building brand awareness now
1:26 traditional marketing is still
1:28 incredibly important but there's two
1:31 major problems with it one it's almost
1:33 impossible for you to track your Roi or
1:36 return on investment and two you're
1:38 typically paying to show your marketing
1:39 to a bunch of people who absolutely
1:42 don't need to see it at all and this is
1:44 why over the last 20 years with the rise
1:46 of the internet and social media you've
1:48 seen a steady decline in traditional
1:50 marketing and the rise of the second one
1:52 we're going to talk about which is
1:54 modern marketing modern marketing
1:56 focuses more on knowing what customers
1:58 want and need and then delivering that
2:00 exact product to them the most common
2:03 form of modern marketing is known as
2:05 digital marketing and with digital
2:06 marketing you're able to identify the
2:08 exact customers that need your product
2:11 and show your ads only to them and then
2:12 you're able to track your return on
2:14 investment down to the dollar some
2:16 common types of digital marketing are
2:18 going to be SEO or search engine
2:20 optimization sem or search engine
2:23 marketing email marketing social media
2:25 marketing and affiliate affiliate
2:27 marketing as you can imagine digital
2:29 marketing is one of the most valuable
2:30 skills that you can learn whether you're
2:33 trying to be an employee a freelancer or
2:35 own your own business and if you're
2:36 interested in learning more about
2:38 digital marketing my friend Seth who's
2:39 taught thousands of people how to get
2:41 jobs in digital marketing as well as
2:43 become Freelancers did put together a
2:45 free master class which I'll put down in
2:46 the description as well as the pinned
2:48 comment below you can also check out
2:49 interviews I've done with people who
2:51 have landed careers in digital marketing
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