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What Is Marketing In 3 Minutes | Marketing For Beginners | Shane Hummus | YouTubeToText
YouTube Transcript: What Is Marketing In 3 Minutes | Marketing For Beginners
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marketing we hear about it a lot on
social media podcasts YouTube and blogs
words like digital marketing Ecom direct
marketing email marketing social media
marketing so what exactly is it
well if you look it up on Google the
definition is the action or business of
promoting and selling products or
services including market research and
advertising according to the American
Marketing Association marketing is the
act set of Institutions and process of
creating communicating delivering and
presenting an exchange of offers that
have value for clients co-partners and
the society itself so in layman's terms
marketing is the process of
communicating to clients and customers a
solution to their problem basically
marketing is a way for you to show the
value of your product or services to the
right clients that could use them now
there are two major types of marketing
traditional and modern now traditional
marketing is probably what you'd think
of when you look at a billboard on a
highway or you see an ad on TV or you
hear an advertisement on the radio
traditional marketing is typically a
spray and pray type of marketing where
you basically send out a message to
millions of people knowing full well
that only maybe a few thousand or even
less might be interested in your product
oftentimes the focus of traditional
marketing is not so much getting sales
but building brand awareness now
traditional marketing is still
incredibly important but there's two
major problems with it one it's almost
impossible for you to track your Roi or
return on investment and two you're
typically paying to show your marketing
to a bunch of people who absolutely
don't need to see it at all and this is
why over the last 20 years with the rise
of the internet and social media you've
seen a steady decline in traditional
marketing and the rise of the second one
we're going to talk about which is
modern marketing modern marketing
focuses more on knowing what customers
want and need and then delivering that
exact product to them the most common
form of modern marketing is known as
digital marketing and with digital
marketing you're able to identify the
exact customers that need your product
and show your ads only to them and then
you're able to track your return on
investment down to the dollar some
common types of digital marketing are
going to be SEO or search engine
optimization sem or search engine
marketing email marketing social media
marketing and affiliate affiliate
marketing as you can imagine digital
marketing is one of the most valuable
skills that you can learn whether you're
trying to be an employee a freelancer or
own your own business and if you're
interested in learning more about
digital marketing my friend Seth who's
taught thousands of people how to get
jobs in digital marketing as well as
become Freelancers did put together a
free master class which I'll put down in
the description as well as the pinned
comment below you can also check out
interviews I've done with people who
have landed careers in digital marketing
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