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If you are not doing Lean you're already losing w/ Ryan Tierney #podcast #leanthinking

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Core Theme

The core theme is the transformative power of "Lean" methodology, emphasizing a gradual, consistent, and people-centric approach to improvement, moving from chaos to efficiency and purpose-driven growth.

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so our father always said if you want to

create change and even to translate that

into what we're talking about if you

want if you want to create change in an

organization be a sheep dog instead of a

bulldog go about your goals steadily

consistently one small step at a time

kind of hide in the grass and you'll get

your desired outcome that's a mic drop

right there that is so so powerful I

certainly have been guilty of being that

bulldog in the past it's taken me almost

five decades to to waken up to becoming

more certainly my intention is to become

more of that sheep dog on today's show I

am delighted to welcome the wonderful

Ryan Tierney Ryan is the co-founder of

seaing matters a specialist in

therapeutic seating they're supporting

patients across the world Ryan is the

co-founder of seating matters where with

his brothers Jonathan and

Martin it was a late night encounter

with an American Business leader that

led Ryan down the rabbit hole of all things

things

lean trauma I think triggered his change

and we're going to dig into that deeply

today h Ryan has been on this incredible

transformation not only is he Living

Lean learning lean teaching lean but I

have to say Mr Ryan Tierney you're

looking lean as well you're walking the

talk Ryan you're very very welcome to

skilax Insider thank you Brandon thanks

for having me absolutely delighted this

has been a long time coming uh so first

of all huge congratulations on your

wonderful book lean Med simple delighted

that you've finally put pen to paper and

and released this so it's really really

well done uh thank you I want

to uh open up as I always do you know

very well

our vision is to inspire connect and

enable millions of ambitious leaders of

small and medium-sized Enterprises to

scale with purpose so Ryan what does

scaling with purpose mean to you yeah I

was thinking about this last night

because I knew you were going to ask me

this um you ask all your guests you

start with the same question at the

start of all your episodes and I was

thinking I actually wrot it down a bit

of paper Skilling with purpose and then

I thought because I like writing and

come I come up with ideas when I write

so skill with purpose and then I thought

scaling with passion and then I thought

scale your passion and then I wrot

down scale your passion don't scale your

business scale your passion and I think

that's really what we should be doing is

scaling our

passion most people focus too much on

trying to scale the business but really

if you're passionate about something you

have an obligation to bring that message

to the world so it's I think it's more

about scaling your passion than scaling

the business and you might even find or

some people might find that they're not

even in the right business they're not

in the business that they're passionate

about so once you find your passion as I

have which I'm really thankful that I

have once you find your passion it's so

easy to scale that so I

almost it's maybe a quote for your

marketing for simple scaling don't scale

your business

skill your

passion yeah I love that because I often

say that your business is just a fuller

expression of you mhm and we see that in

evidence right across your wonderful

business here uh we have the privilege

of being actually in seing matters today

and as with everything you do you do it

to a worldclass standard including your

wonderful podcast Studio

here I do assert that if you've got a a

wonderful product or service then you've

an obligation to bring that to the world

and certainly you are bringing this to

the world not only the product but the

way the product is actually uh

manufactured the culture that you're

creating here so let's just go back to

that night I alluded to it in the

opening and I do believe that people

often wait on trauma to trigger change I

mean everything that you're doing now

you're appealing people to not wait on

the trauma before they trigger the

change but can you bring us back to that

that night when you're sitting alone

your kitchen table in kind of

desperation yeah what were you feeling

what was going on with the in the

business at that stage and just share a

little bit of that story yeah so we

started the business in 2008 and the

first seven or eight years of business

was pretty chaotic we didn't know what

we were doing myself and my three

brothers we were 17 18 and 19 uh we

didn't go to universary no business

degrees we were kind of making this up

as we went along to be really honest and

we started on a really small Workshop

behind our family home um we made the

first product the first chair we sold it

locally we made another own we kind of

it started from absolutely nothing only

only an idea that our mother had for

better seating better chairs

and so the first seven or eight years

was kind of stabbing in the dark and

just going for it and trying about this

and about of that but I'm on the the

operations and Manufacturing side of the

business and for

me life was just chaos our business

operationally was a mess our Factory was

a mess we sent defects to our customers

on a daily basis with a really high

staff turnover

uh the place was dirty the place was

dark the place was it really wasn't a

nice environment for working in and I

was stressed out I wasn't eating I wasn't

wasn't sleeping

sleeping

um I really wasn't in a good place and

you know if if any of the listeners

think of the worst company they' ever

heard of or seen we were that company we

we were the worst company I've ever seen

AB absolute chaos and I went home one

night and I was sitting at my kitchen

table with an iPad and I just said there

has to be there has to be a better way

I'm almost getting emotional even

thinking back to that time now because

it was a really tough time and I said

there has to be a better Waiter on this

business and I started typing in how to

manage a factory how to manage

production really generic terms into

YouTube and I came across thing called

Lyn I'd never heard of it before didn't

know what it was but something just

clicked in my brain and this big light

bulb went off and I was like why why did

nobody tell me this before this is crazy

it was a guy Paul eers that I came

across originally and Paul was doing

this tour he was going around his

Factory on a scooter and I thought this

guy is

crazy um talking about this thing called

Lan where everybody in the company makes

small improvements every day to make

their life and their work better and

part of me thought is this all kind of

made up for YouTube is this all edited

who is this random American crazy person

and so me being me I reached out to Paul

Acres that day like straight away I took

action and I got on a plane and went to see

see

him and what what happened over the next

few weeks and months was just transform

formative um when I went to see Paul's

Factory I spent a couple of days there

when I went to see his Factory it wasn't

like it was in YouTube it was 10 times

better and I I I was so excited to start

implementing Lan into our business and

thankfully I stuck at it thankfully I

did because the results and the

transformation that we've had has just

been incredible well I can testify to

those results

it's a

real privilege and we are blessed to

have you guys in Northern Ireland 60 mes

away from our home we now host our

process workshops in your in your

company we get the honor of actually you

sharing the story with the participants

in our program everything you describe

I'm really struggling uh to comprehend because

because

it's the

opposite in terms of what I know you to

be the company that you're running what

I what I witness on your factory floor

very very challenging for me to to

Really comprehend that yeah the Paul

we've we've both met uh you know Paul

very very well

well

ironically Paul I connected with Paul

not in a dissimilar way actually

and he introduced me to you I said who's

an exampler of of this lean that you're

talking about and he says oh you must

know the seing matters guys I I I

struggled to hear what he was actually

saying and I was what seing matters no I

I haven't heard of those guys the Tey

guys they're smashing it and um so

apologies for the American accent there

but uh he's he's intensely focused on

all things lean I come from a Manufacturing

Manufacturing

uh background in terms of I I've led a

manufacturing business my understanding

of lean when whenever I first came

across it was this you know fiveyear

degree and you had to go through these

belts and you're going to be a yellow

belt and a green belt and a black belt

and uh you you had to be incredibly

clever to really understand this and to

apply this in a manufacturing

environment so it wasn't very relatable

to me even though I was leading Manu

ufacturing company so you're a really

practical guy for those

listening what actually is Lan yeah and

one of the things I that I get so

excited about is breaking down complex

things into the simple ideas I just I

just love doing it because I I do think

simple I speak simple I don't use fancy

words um and I think that's why the

message is really relatable because a

lot of people like the Simplicity of the

message but basically in one sentence

lean is a accumulation of small ideas from

from

everyone that that's really all it is

another way of saying it is lean is a

system to get more out of life so I'll

just go back to the first one Lan is a

is the accumulation of small ideas from

everyone 10 years ago our company was a

mess an absolute mess and I started

myself and maybe one or two others to go

around and physically organize the

factory organize production set of

processes but all the processes fell

flat on their

face and then I would get excited and do

another blast of improvement and I would

kind of taper off and it would fall flat

in its face again and I realized that

there was all these pics and troughs

because there was no culture in place to

sustain the change so the key and this

is the absolute key to efficiency the

key to productivity the key

to the key to Lane is to engage every

single person in the company to make

small improvements one or two people

can't do this and that's why uh

apologies to any Lan Consultants

listening that's why LAN consultancy

doesn't really work because they go into

a company for a three or four week blast

and come out again but they don't embed

the culture yeah so lanee is a

accumulation of small ideas from

everyone not the lane team not the

people in operations everyone because

the biggest waste of all there there's

eight wastes which we can get into later

if you like but the biggest waste just

to get straight to the point is the

waste of untapped

potential and every company

has a bank or a reserve of talent and a

and knowledge and they never tap into it

and it's the biggest waste and that's

all leans do is bringing those ideas out

there's a number of strands to

this firstly Einstein has characterized

five hierarchies

of intelligence you know it starts with

smart uh intelligent brilliant

genius and transcending all of that is

simple so why you're saying I'm just a

simple guy I like you know taking

complex things and breaking them down

you're quite exceptional and there's a

couple of things just to share with the

listeners you mentioned right at the

outset you went and visited Paul aers uh

you guys uh yourself Martin

Jonathan always go to the source yeah

and when I think of the source in terms

of what you're saying here I think of

another guy who you you guys have

visited Warren buff and uh his deceased

his wonderful who's now deceased

business partner Charlie monger and

Charlie Monger talked about the eighth

wonder of the world was compound

interest and when you share with me the

definition of lean I think analogous to

compound interest is actually compound

Improvement M so in essence the kind of

the Eighth Wonder here is the the power

the impact the efficacy of compound improvements

improvements

yeah so let's just start it's the

question that everyone asks whenever you

factory where where do we start you mean

you've you've lay it out and I encourage

everybody to go and grab a copy of your

book 12 proven steps for creating a a

vibrant lean culture so let's get into

this what I'd love to do as a little

mini Master Class yeah what's number one

where we start yep so the reason I I

wrote the book lean Made Simple is that

we do tours all the time like there's

actually a tour happening right now as

we speak uh we have two or three tours

um a week through our company and people

fly literally and it's if somebody would

have told me this 10 years ago people

fly from all over the world to see our

company like last week was Brazil

America Argentina uh this Denmark Norway

England literally they they book a

flight and they come just for the tour

yeah the irony on to this now is you

have the Japanese coming in to visit

yeah which is wonderful yeah the

Japanese have been here as

well so people are coming they love what

they say it's a four or five out here

it's an overload to the census you know

they can see what's happening the color

coding the visuals the organization the

product flowing through the factory the people

people

engagement but then they say I love it I

get it but where do we start what do we

actually do what's the first step and

that's why I wrote the book because

everything in life is a process how we

brush our teeth how we uh make our

breakfast how we send an email how we

run a meeting so why should building a

culture be any different and I seen this

massive Gap that there was no literature

no books out there for having a process

for how to build a lean

culture so if we think if we go back a

step and think about what is culture the

simplest version I can think of to

explain culture is that it's grip habit

culture is grip habit it's how a group

of people act think or behave so in our

company we have a culture where

everybody just without thinking

everybody just improves stuff we just

make stuff better all the time we have

60 people making small improvements all

the time so it makes sense if you want

to find out how to be more efficient how

to increase productivity you build a

culture well then how do you build a

culture well there's 12 steps to

building the culture and that's where

the book came from and the first step in

the book and it's number one for a

reason is that the leader must be fully

engaged in the process chapter number

leaders yeah something that strikes me

when you say this and this is again

analogous to

something that we always say which

scaling starts from the inside out now

that sounds a little philosophical but

actually as we said at the outset the

business is only an expression of you mhm

mhm

yeah and it's clear that you have this

passion for

lean for those maybe not of an

operational mindset who are not

necessarily someone who loves to jump on

a JB loading shovel or spend hours down

on a factory floor yeah when you say

that you know it starts with the

leader what does that introspection look

like what what process must we go

through as as a leader to actually

arrive at the point where and I've

witnessed this Beverly the sewing

machinist is host a morning meeting and

we'll get to that in a moment yeah and

sharing gratitudes sharing improvements

inviting discussion from others and

Beverly could be my mother you know and

I could never envisage my mother

standing up there sharing this stuff

hosting very confidently you know the

your people didn't Rock in one day and

start to think about improvements So

when you say I I don't want this to be

abstract when you say it starts with the

leader mhm what does that start look

like yeah that's that's a brilliant

question um I always say you don't

Implement lane or you don't Embrace Lane

you create a culture that Embraces Lane

and you can't create a culture until the

decision makers the owners the Senior

Management say yes we're doing this so

if you're listening to this thinking I'm

not really as excited about lay is Ryan

and I might everybody that's okay as

long as you give the goahead for it as

long as it's one of the key pillars of

the business as long as it's an

important part of uh decision making as long

long

as uh Senior Management have the

authority and the go ahead to go and

implement this because I've seen so many

companies that start Lan in one

department and it goes for a while 3 or

four months 6 months maybe maybe even a

year but then it falls that again

because Senior Management or owners of

the company aren't really that into it

and if they're not that into it and not

supporting it it'll run for a while but

then it'll it'll fade away so that's why

I I put it as number one the number one

step is that the leaders must fully

embrace the change if they're not as

excited as me or Paul lres that's okay

but you have to give the go ahead they

have to give the authority to go ahead

and and put their support behind it yeah

and typically seen as the domain of

factory managers yeah you know lean is

synonymous with manufacturing

environments and there's no accident in

that it you know its Origins are in the

Toyota production system yeah but

actually what I've witnessed in your

business is lean just in every corner

you walk into the accounts office and

it's just screaming lean it's phenom

phenomenal and I think a big part of

this is as a result of the the some of

the Practical steps that that you guys

have implemented in order to embed lean

right across the business yeah which

moves us on to the second step the

morning meeting tell us about the

morning meeting because it seems to be a

critical part of implementing Lan it

absolutely is and and that's I put it as

one of the steps and one of the chapters

of the book because we tried to do lean

without the morning

meeting and it sounds like a simple

thing but it is I just want everybody to

internalize how big of a thing this is

we tried to re without a morning meeting

so I'll just go back a step and explain

the morning meeting so at our company we

have 60 people all 60 people Gather in

our morning meeting area every morning

uh we have a 15 to 20 minute meeting uh

we start off with the Gratitude what are

we grateful grateful for today and three

or four people are picked it around them

then we do stretches which seems very

weird and out there for a lot of

companies and it was for us as well if

you see where our Factory is located

we're in the middle of the mountains in

liar you know we're not this Hightech

yeah this isn't Silicon Valley no it's

not so this type of thinking was so

foreign for us so so if we can do it

anybody can do it so we start with

gratitude then we do stretches then we

talk about our favorite improvements

from yesterday so we'll just play Quick

videos we put them up on a big TV and we

show a a video from somebody from the

accounts office or somebody from the

sewing department or somebody from the

welding area the next thing we do is we

rotate the meeting so a different person

hosts the meeting every day because I

found when we implemented Lan at the

start it was me holding the meetings

every day and people were kind of like

there's Ryan going on with L again you

know when's ever going to give over but

when I stepped back and allowed every

other person in the company to take

their turn to host a meeting it it's it

uh there was this peer-to-peer learning

that took place because manager to

employee or company owner to employee

there's a different energy there but

when there's peer-to-peer learning

people can actually pick it up quicker

and we found that was the one of the

most powerful ways to engage and teach

Lane was for everybody to teach each

other so so when you started this you know

know

Ryan excited by the YouTube videos by

what Paul eers was doing and he's going

around his scooter in his Factory and

then you're trying to bring this in here

here

completely different cultures huge

contrast and cultures between fast cap

then and and seaing matters

then share with me a little bit of the

challenges the discomfort around this

morning meeting you standing up there

what reception did you get when you were

summonsing people for the first time to

to come together around as a group and

you know was it engagement straight away

was it rolling eyes was it you know this

is a waste of time we've just taken 25

minutes out of a production if I count

that by 60 people like we've wasted ours

here when we should be actually you know

sewing seats yeah what what was you know

share with me some of the some of the

the challenges and what was going on in

your head in your mind as you were

facing those challenges yeah well this

is actually really interesting and I

don't think I've shared this before on a

podcast or video but the reason that we

didn't hold morning meetings at the

start was that me as one of the company

owners had never stood up in front of

all our people before I'd never done it

and I was my confidence was at an

alltime low I like speak public speaking

was one of my worst nightmares even my

wedding speace I'm I'm married 10 years

now in a couple of weeks time but I

still remember my wedding space I

I I stressed out about that for about

six months coming up to the

wedding and that's the reason we didn't

do Lan because all the stuff that I

learned about Lane was saying you know

you have to re meeting to engage your

people to Tes and waste and I was like I

love Lane I love all the stuff but I am

not the M I am not standing up in front

of all of our people talking about

anything never mind Lane I I can't do it

I hadn't the confidence to stand up in

front of everybody and that's why we

didn't have a morning

meeting and I had to get over

myself and I had to fill myself up with

as much energy and knowledge and passion

about Lane as I could so that I could

overcome that and that was one of the

biggest challenges for me and once I got

over that and I think that's now why

people can relate to lanade symbol and

relate to what we're doing because

there's loads of company owners out

there that aren't the most confident

person in the room you know people

there's this misconception that if

you're a company owner you're you're

brilliant at all this stuff and that

wasn't me at all you know out of the

three of us the Three Brothers Jonathan

and Martin they're the sales guys

they're they're out talking to customers

they they're doing presentations I was

the one running the factory I was in the

background and I had never done anything

like this before so been I've never

shared this before so this is a this is

a first but

that's the biggest challenge for me was

putting myself out there yeah and I know

the three of you guys well at this stage

and it's fair to say you are the quieter

more introverted of the of the Trinity

of the Tierney

Trinity something that Rob dial shared

with me on the podcast last

season he hosts a podcast ask a couple

of million subscribers on YouTube he

goes by the moniker the mindset mentor

and I poked at this

this this discernment

discernment

of fear because it's a genuine fear and

actually you should move away from it

and fear because it's

discomfort but actually engaging with

that discomfort is going to lead to

growth growth of self growth of your

team growth of of of the

organization and a question that he

invited me and the listeners to

pose is that one that is this discomfort

I'm about to face now that I I'm

contemplating leaning into going to

bring me closer to my goals or aare from

my goals now I have I'm able to share

that language now I'm sure that will

wasn't uh the language as you were

journaling on the morning where you were

about to present yeah how did you arrive

at a point where you in your words got

over yourself and put yourself in that

in that situation of absolute

discomfort for something greater what

what decision did you come up with or

was it such that you were experiencing

so much trauma on the the operation side

of the business that was a case of well

if it's not this what is it yeah well I

I think a reason that most people don't

take Massive Action is that they're not

feeling enough hurt or enough trauma or

it's not bad enough to do anything about

and the situation was so bad I had to do

something and it was either go this way

or Remain the way it is and I didn't

want it I didn't want the business or my

life to say the I was so I had to move

on but this is interesting the way I

done that was that I applied Lane

principles so Lan is the accumulation of

small ideas and we all understand that

small ideas add up but I have inter

internalized the point that small ideas

add up if you make one Improvement per

day it's it's not a graph like this it's

an exponential graph over the next 10

years so we've been doing Lane for 10

years every single day and the results

are exponential so I applied that same

thinking to the first morning meeting

right what's the one simple thing I can

do I don't have to be a Ted do a TED

Talk it doesn't have to be this massive

presentation what's the one simple thing

I can do so I started with a five minute

morning meeting then I prepared five

questions then we got a TV then we got a

pre an iPad to help with a presentation

then we so small small incremental

improvements so the first meeting was an

a for laminated page with five questions

on it and I was hiding behind the page

then the next day I was able to drop the

page and kind of relax a bit the next

day I would move my hands the next day I

would ask somebody a question so small

incremental improvements and that's what

lean is is small incremental

improvements so if you want to transform

your business transform your body

transform your life what's what what's

one thing you can do today yeah I again

there's so much in this I and what we're

appealing to people to do is take that

minimum viable action which is just

bringing them a little bit closer to their

their

goal we talk about leading self first

before you lead others before you lead

an organization for those who haven't

been to seing matters of course I

encourage you if you can drive here

drive here jump on a plane to get here

do whatever it takes to get here to

witness what you're speaking about

because the ripple effect of you making

that one decision to stand up there with

the the laminated card for a couple of

minutes in extreme

discomfort has now roll on 10 years

later led to you becoming a global

Exemplar of all things lean people as

you sure visiting from right across the

world and if you hadn't made that

decision kind of there's a sliding doors

moment there where What would life have

been like if you hadn't made that

decision to embrace discomfort and I

suspect that it would just continued to

lead to frustration with yourself which

would have been expressed in frustration

with your team the organization and what

we typically do is then use all sorts of

excuses to say well you know our seats

aren't good enough the economy is

difficult interest rates are high all of

those things uh that we use as external

excuses why we won't

change just before we move on from the

morning meeting and I'm I'm conscious

we've we've 12 to go through but the the

the first two are really really critical

I feel and people are always curious

about the morning medeia and we'll sign

post people to to your wonderful YouTube

channel in terms of the getting into the

detail of the morning meeting

but the the

practicalities does it have to be every

morning if I'm starting can it be you

know once a week if I'm running a a

remote organization if I'm you know in a

knowledge based uh industry and not in a factory

factory

environment does all of this apply how

how can we kind of practically implement

it for remote workers for knowledge

based workers uh can you share a little

bit about that yeah the first thing is

that lane works everywhere doesn't

matter what industry you're in what

business you're in in fact I even

encourage people to not call it lean you

know Call It Whatever such your company

call it getting better every day call it

continuous Improvement call it kand

put whatever name you want on it and and

find a name or a terminology that fits

your business we call it Lan we just

that's we started calling Lan and we

continued but there's there's loads of

companies that come here and her and

they say Lan has this um you know it

almost has a a negative connotation to

it sometimes because oh we tried that

lean thing in the past and it didn't

work or people see Len as this thing to

get more done with less people and all

this there's these misconceptions around

Lane so I would encourage people to not

even call it Lan Call It Whatever sits

your business so once we've got that uh

that uh out of the way the next stage is

how do you implement this and how do you

implement the morning meeting the exact

same is the way we done we just done one

a week then we built it up to two a week

then three a week then four a week then

we do a morning meeting every day now

but for somebody to start from zero that

has never heard of Lane possibly coming

across Cross Lane for the first time on

this podcast I would encourage you to

start with one morning meeting a week

even one every two weeks just it's it's

small improvements small gradual

improvements that's how we do everything

it's the Japanese talk about stable

change and this is something that I've

internalized is this idea of stable

change the worst thing thing we can do

is or the worst thing somebody listening

to this can do is go back to their

company and say I've heard this podcast

it's a single Lane we're going to rip

the whole place apart it just doesn't

work like that you're better going slow

and steady and creating stable change

small improvements extraordinary results

are gained by ordinary things over a

long period of time that that's all it

is yeah and it's that consistency of

implementation and go back to something

something

that I read years ago and was really

stuck with me is it's the start that

stops most people

yes and we're just appaling to people to

make that start just that's begin uh

embrace your discomfort and the

understanding that there's a bigger

prize there's a bigger prize for you

there's a bigger prize for your team

there's a bigger prize for your

organization and can you imagine the

number of patients who wouldn't have

access to your incredible seats your

incredible product if you hadn't of

taken that

step and I love the fact that you're

calling out the kind of the the lane

label don't call it Lane uh sir da of BR

braford who is famous for socializing

this concept of marginal gains it's

exactly the same thing the 1%

improvements every time he embedded it

in the sky cycling team you know looked

at kind of bringing their the

athletes um mattresses and pillows to

help with their sleep if they could just

get uh 1% more on their sleep score and

he looked at that right across the

entire organization and of course the

Olympic cycling team went on to smash

all previous records as a result of his

involvement of socializing this idea of

compound improvements just in the marginal

marginal

improvements label so I love the fact

drop the lean label create a lean

leaders group step number three uh you

talked about the importance of kind of

this peer-to-peer learning so lean

leaders group you know presumably you're

looking down those first few meetings uh

seeing whose eyes are lighting up how do

we how do we go about creating this lean

leaders group yep it's a key component

to building the vibrant lean culture

because this is hard work it's not an

easy thing to do and I'm very open about

that if it was easy everybody would

every company would be doing Lane so one

of the ways to make it easier is to have

a group of people that are behind the

idea and driving the change and this is

something that I didn't do and that's

why I've put it in the book we didn't do

it early enough so I was there was me

and maybe one or two others really

trying to drive this change drive the

change drive the change and then when I

stepped back and said okay what if I

could just focus on eight

people we had maybe 40 people back at

that time if I could focus on eight

people and get them so excited spend all

my time with those eight people you know

have learning clubs have book clubs

let's watch videos together let's

discuss the videos let's go and see

companies let's tour other factories and

bring that knowledge back and that was

the best thing I ever done because it

took the weight off me and it wasn't

Ryan's Lane program anymore it was no

there's now eight people that are really

excited about this and then those eight

were able to motivate and Inspire the

next group so if there's one takeaway from

from

this podcast or this book is get a lean

leaders script get a group of people and

focus all your energy into them and get

them excited to deliver it to the next

yeah level I love I love that and again

that's the start

of creating this ripple effect initially

you're the stone that drops into the

pond and as the Ripple goes out a little

bit further it's that kind of

concentration of your focus on four five

six people who really grasp this and are

excited about this you're going to shirt

with four five six others and all of a

sudden kind of the Ripple goes it it

goes out wider and wider and something you

you

sure I get challenged all the time with

simple scaling you know scaling isn't

simple I well you're actually confusing

the word simple with easy simple means

uncomplicated but don't confuse that

with not requiring effort this requires

huge effort this requires you to as

we've shed Embrace a level of discomfort

you're going to have to become a better

Communicator a more passionate

Communicator a more able

communicator but the prize is

significant at the other end of this um

once this this initial group get this

yeah creating an example area step

four something that really struck me

about Paul acker's teach chains is this

notion of show don't tell can you share

with us a little bit about this Yep this

was a massive thing that we done at the

start of our lean Journey um I had to

make lean visual for people I wanted to

show people what lean looked like

because it's okay talking about all the

stuff and showing videos and reading

books but I wanted an area of our

Factory an area of our company where I

could bring people and say come on monor

and see exactly what I mean by Lan so we

set up one area it was the frame

assembly area we dialed that place and

we painted the floors new lights new

tools they're all shadowed the place was

like a tiny tiny piece of Japan right

there in the corner of our Factory love

it and then we were able to bring the

accounts team out the marketing team the

sewing team and say this is what we're

trying to do and if you like the idea of

that imagine your work area like this so

it started with a physical because I

think people need a

physical example physical representation

to kind of instill that that thinking so

that physical example in our Factory was

the best thing we ever done and I

encourage people now that are starting

on their Lane journey is to focus on one

small area like them like all the

everything we're talking about focus on

one area actually one workstation one

desk one anything one Department and

make that the absolute Exemplar of Lane

like go all in and then show the before

and after photographs or videos to this

is how it was and this is how it looks

now something you've hit on there

because to sell this to people I mean

they're not going to buy into the fact

that if we do leane and we're going to

become more profitable as a

company this company is going to become

more valuable wonderful for the sure

holders But

ultimately and I interviewed Joe

polish oh many seasons ago he wrote a

book called what's in it for them

yeah so what's in it for them what's in

it for your people showing them this

example of what could be yeah how do you

sell to them that the effort that you

should apply now is worth it to get to

there what's in it for them yeah I I

talk about something called the Lan

Deale and this is something that I

learned from a guy in Germany Michael

Alto I went to visit his company and he

really uh encouraged me to understand

this this was early on our Lan journey

and basically the lean deal is the

understanding that there's three parties

involved here there's the company

there's the customer and there's the

employees and Lan must work for all

three parties in order for it to work so

if I went to um C in the welding area C

is one of our welders if I went to C and

said c we're starting this thing called

Lane and you have to do all these

improvements reduce the the workload

improve late time so that we can serve

the customer

better Cody would say well I don't know

the customer I never see the customer I

work in production there's no connection

there there isn't enough motivation yeah

I'm just well in Fram every one frame

same as the next frame is the same as

the next framea yeah that all sounds

wonderful Ryan and I hear you and all

but old I'm just welting frames here so

there isn't enough motivation for Kore

to act similarly if I went to Kore and

said c if you make all these

improvements we can actually make the

company more profitable what do you

think of that we can you know increase

the return of investment for the

shareholders straight away C's there's

no motivation there for C act but in the

Lan deal we say Okay C if you can make

your job easier just make your job

easier focus on fixing things that annoy

you R just the struggle you're going to

enjoy work more you're going to love

coming to work you're going to feel like

you're working somewhere where your

ideas matter if you do that guess what

happens our late time reges quality gets

better customer service gets better if

we can make all those things better

guess what we're going to sell more

product and if we sell more product the

business is going to grow and we're

going to have more time to invest in new

technologies and more time to invest in

new a new workstation and a new canteen

and a new facility and new whatever so

there's this cycle where all three

parties benefit and this is the bit that

it took us five years to figure out Lan

will not work until everybody

understands that Lan is as beneficial

for them

as as it is for the company and the

customer I love that the lean deal yeah

Cody's thumbs up Ryan I'm in I I want my

job to be easier I'd love to get away

here at 5:00 in the evening spend time

with my friends my family um I'm excited

about this we get into step five then

you've got to you've got to teach Cody

to have wte goggles to to be able to see

waste and this isn't something that is

going to be or maybe it is is it is it

intuitive or what does that

teaching look like in practice for Cody

go yeah everything you're describing to

me Ryan that makes complete sense of

course I want my job to be easier yeah

you know there's nothing about what

you've just shared with me I don't like

waste I think the first thing there is

is that something we talk a lot about is

value and nonv

value and every time or every time I go

to Japan every time I watch another

video every time I read another book

online my understanding of value

changes so value is anything the

customer is willing to pay for or any

time that the product is

changing okay so those two things so if

we go with the second one anytime the

product is changing we'll go back to C

again if Cy is in the welding

Department the second that those two

bits of metal are being welded together as

value and anything else whether we like

it or not is waste or nonv value so

walking to get the metal asking somebody

a question looking for your tools all

these things are nonv value so all we're

trying to do in the spirit of continuous

Improvement in the spirit of Lan is to

just nonv value how do we re just nonv

value you just make small improvements

so today we would have made 30 or 40 or

50 improvements to our Factory like

right here this morning somebody would

have label their tool somebody would

have made a place for their uh the torch

for their welding gun somebody would

have made a place for the bobbin for

their sewing machine somebody might have

brought a trolley closer to them so they

don't have to walk those five steps

every day so we're making these small

incremental improvements all the time

and the accumulation of these

improvements R just all the nonv value

and that's all we're trying to do is

really just nonv value but the key back

to the the the step five the key is not

for me just to see the nonv value it's

for everybody to see the nonv value

because then you have a Powerhouse you

have a mastermind of every single person

in your company coming together to just

waste yeah we say like we're at war with

waste I love that I love that so people

culture of the collective coming in

every day literally kind of putting

their metaphorical waste goggles on

looking for areas within their own

domain where they're actually creating

nonv value or doing nonv value

activities and they're focused on

activities integral to that is Step

number six which is something that you

introduce into the business which is a

focus on Improvement time yeah so what

does that look like practically so

practically what that looks like is that

before Lane our working hours were 8:00

a.m. to 5:00 p.m. and our thinking and

most companies thinking is that we come

to work at 8:00 and we start

working what we do and this was a a very

foreign idea what we do is we we have a

morning meeting for 15 minutes and then

we have 30 minutes of Improvement time

so we're actually not starting

production until

8:45 and at the start I was like I was

getting my calculator out and saying 45

minutes times 50 people no way we can't

do it and we struggled to do it but it

wasn't until we implemented Improvement

time that productivity and efficiency

went through the Riff because we don't

get better if we don't take time to get

better so really what we're doing with

we've built Improvement into our daily

Kata we talk about Kata which is our

daily routine morning meeting then we

improve then we

work I I love that intentionality

there's a there's a deliberate intention

there to be better there's a deliberate

intention there to remove nonv Valu aded

activities and I think we're all guilty

of being subject to the traditional

working paradigm we all March into

factories you know uh at clock in at

8:00 get straight onto the tools and

March out again and for many of us can't

wait to March out again at 5:00 and

start living

again the intentionality by which you

are focused on removing nonv value is is

quite incredible and I've witnessed this

firsthand you introduced the first of

the Japanese terms Kata uh for those who

practice martial arts you'll be familiar

with Kata as a pattern or routine or

ritual a way of doing

things step seven is another Japanese

term Yoko 10 you know

the uh the step of introducing yokan

into the business what is yoken yeah

yokan is a Japanese word for sharing

ideas laterally across an organization

so very simply if I lift my phone now

I've got my phone on my hand and I'm

going to to go to a WhatsApp group that

we have so this is our yokan WhatsApp

group and this is all the improvements

we've made today just today like for

those listening uh what Ryan is

sharing is uh quite a number of videos

now we're recording this it's uh midday

and already there are scores of

videos on his WhatsApp Channel what's

the the WhatsApp channel is called uh SM

lean improvements so a dedicated

WhatsApp channel for people to share

their improvements and is that open to

everyone within the company Ryan is it

just for you know Cody and the welding

area you know what what's the

practicalities of that WhatsApp channel

so everybody in our company is on the

WhatsApp Channel and everybody has to

upload their improvements so the purpose

of this is to show contrast because

contrast is one of the most powerful

ways to learn or to to to teach so we

put up and it's really quick we put up a

before video this is before I had to

walk three steps to go and get my drill

hello it's Kylie here I'm back here this

is my after I've moved my drill right

beside me so I'm now Regis 600 steps per

year that's all the video is it's just

Tak on your phone upload it onto the

WhatsApp group and then we play those

those videos at the morning meeting the

next day so it's you can't help but be

here and not improved because everybody

around you is improving it's on the

morning meeting it's in the WhatsApp

group every time you talk to somebody

they're working on an improvement it

just create the yokan WhatsApp group

just creates

this this Rhythm it just keeps the

rhythm going of of of improvement yeah

and again like you've shed that in in 60

seconds but intrinsic in that is so so

much back to the culture again the fact

that you know Beverly Cody Beverly in

the the sewing machine

room uh Cody the welder like they are

taking time to Sure improvements to

actually video These to put them on a

public WhatsApp you know if we think of

how people typically operate it's walk

into the company keep your head down

hopefully I'm not

and I'll be out of here by 5:00 again uh

you can't contemplate actually putting

yourself on a public WhatsApp channel uh

for fear of judgment for fear of being

ridiculed for fear that actually for

fear of

comparison so implied in that kind of

simple back to that word again that

simple step of creating a WhatsApp

Channel which is reflective of this

Japanese term yukatan which is sharing

ideas laterally is the fact that the

culture yeah um supports all of this no

one people are people are dying to sure

their improvements they don't think

about the the fear of rejection the fear

of judgment uh the fear of ridicule all

of those fears that that we develop over

time which brings me to that wonderful

James Clear quote that environment is

the Invisible Hand Which shapes all

human behavior and something else that

he said which I love in your step eight

is the importance of making Improvement

easy so make improving easy just share

with us a little bit about that how we

can practically make uh

this this concept of daily Improvement

very easy for people yeah so

if we're asking everybody and

encouraging everybody to make

improvements well then the first thing

is how how how do I do this how do I

make improvements so it's really really

important and it's a key step in

creating a a culture a lan culture is

that we need to make the process of

making improvements improvements easy we

need to improve the process of making

improvements so to make a label to make

a to get a new stream deck device for

your computer to save clicks to

uh create an sop a standard work it

should be so easy to do that because if

the barrier for entry is so low then the

chances are more people are going to do

it and everybody's going to do it so we

went through this for about two years

where it was just so hard and so much

red tape and you had to this person had

to sign it off and somebody had else had

to sign off the Improvement and then it

got allocated

for had to come off the budget and all

this nonsense was happening for us to be

able to make an improvement or make a

change and we see this a lot with

companies who come to visit their hands

are tied behind their back they're not

allowed to improve so the whole idea of

making improve and easy is getting rid

of all the red tape not not not in a way

that it sacrifices safy or anything but

getting rid of of as many barriers as

possible to make making improvements

easy so that more people are encouraged

to do it awareness is key there what are

some of the barriers that are really

obvious to you

now but are not necessarily obvious to

many others who haven't embarked in this

journey I I would say the biggest

barrier is people saying we've always

done it that way and it's okay just

leave it alone because in a lean culture

with a lean mindset you're always saying

there has to be a better way there has

to be a better way and we have 60 people

coming to work every day saying there

has has to be a better way so it's funny

you see it when people start here on

their first or second

week they just it's such a foreign idea

to to you know the fact that you're

encouraged to do something different

you're encouraged to challenge the norm

you're encouraged to improve the process

they're almost saying are you sure I'm

allowed to do this because in my

previous job my my previous career this

would have been such a foreign idea so

the fact that we're allowing and giving

people the autonomy and the freedom to

go ahead and make something better

without all this red tape it's just

phenomenal yeah back to culture again

it's that invitation that's just

pervasive within the culture for people

to step up and to share an improvement

where it's characteristic in most most

companies just to get on with the job

not to be perceived as challenging where

you're Act L goting people into to

challenge what you're doing on a daily

basis uh which I love um moving to kind

of we move through steps 9 10 and 11

before we uh wrap up with with step 12

uh so solving your inventory problem

step nine creating standard operating

procedures step 10 and implementing

total ownership we're getting kind of uh

more specific there but do you want to share

some of the

practicalities that are aligned to steps

9 to 11 yeah would go straight to the

the create sop ones because that's a

massive thing and this is only in the

last year and a half where we've really

internalized I talk about this idea

internalizing a lot yeah it's a word you

use a lot actually and I found myself

using it now as well I I get that you

know in terms of really not just reading

something but really living what you're

reading uh true understanding and

implementation as opposed to just yeah

you I've heard that before yeah so about

a year and a half ago we had the

pleasure of welcoming Mr amazawa and Mr

Amura Mr amazawa is a former vice

president of Lexus Mr omura is the is

the president of a tier 2 supplier to

Toyota so both these Japanese guys

came to visit our Factory

and they absolutely ripped us apart this

is only a year and a half ago my God

because I've known this place for quite

a number of years now I can't imagine

what was left to rip

apart so we're about 8 years into our

journey thinking we're going well we're

getting her head around this Lane thing

and they came in and said the main thing

they said was that you're you've no you

haven't got enough Sops or standard

operating procedures in your business so

for people are hearing that for the

first time again this is a word or an

acronym that's typically synonymous with Lane and and I can kind of conscious of

Lane and and I can kind of conscious of people rolling the rise now what is a

people rolling the rise now what is a standard operating procedure yeah well I

standard operating procedure yeah well I rolled my eyes as well for eight years

rolled my eyes as well for eight years until I really got this because a

until I really got this because a standard operating procedure is

standard operating procedure is basically instructions for how to do

basically instructions for how to do something it's letting someone else know

something it's letting someone else know how to do something if you're off that's

how to do something if you're off that's that's how we look at it so how to set

that's how we look at it so how to set up this podcast room has an sop so so if

up this podcast room has an sop so so if Mark can't be here for some reason

Mark can't be here for some reason someone else can step in follow the SOP

someone else can step in follow the SOP and set up the podcast our morning

and set up the podcast our morning meeting has a 12-step process for how to

meeting has a 12-step process for how to set up the morning meeting the we turn

set up the morning meeting the we turn on the TV then we use we set up the

on the TV then we use we set up the PowerPoint then we turn on the lights

PowerPoint then we turn on the lights and we make sure the heatness this

and we make sure the heatness this temperature there's a 12-step process to

temperature there's a 12-step process to setting up the meeting because the goal

setting up the meeting because the goal of every organization not even a lean

of every organization not even a lean organization the goal of every

organization the goal of every organization is to deliver consistency

organization is to deliver consistency and how can you deliver consistency to

and how can you deliver consistency to the customer if you don't have a

the customer if you don't have a procedure in place and most procedures

procedure in place and most procedures are in people's head they're somewhere

are in people's head they're somewhere that isn't visible so you might as well

that isn't visible so you might as well not even have them so we are going all

not even have them so we are going all in and we have went all in in the last

in and we have went all in in the last 12 months on this sop like blast we have

12 months on this sop like blast we have Sops for everything for absolutely

Sops for everything for absolutely everything and the result of it is that

everything and the result of it is that work is Cal work flows value flows to

work is Cal work flows value flows to the customer without any blockages

the customer without any blockages because when that person is away in

because when that person is away in Spain on their holidays somebody else

Spain on their holidays somebody else can step in and send the invoice or do

can step in and send the invoice or do the daily production report or send the

the daily production report or send the marketing report because there's an

marketing report because there's an sop so this if we're going back to

sop so this if we're going back to scaling you know how can you scale a

scaling you know how can you scale a business of all the knowledge is in

business of all the knowledge is in everybody's head the goal for us is to

everybody's head the goal for us is to improve the system improve the process

improve the system improve the process which free people up so so really we

which free people up so so really we want a self-managing business that's

want a self-managing business that's really what we want yeah and there's a

really what we want yeah and there's a number of things in this and I have

number of things in this and I have shared this lots of different occasions

shared this lots of different occasions but first of all it's that Mantra that

but first of all it's that Mantra that systems will set you free it should be

systems will set you free it should be the goal of every leader to make

the goal of every leader to make themselves redundant and because

themselves redundant and because ultimately the more

ultimately the more value that you provide to the business

value that you provide to the business the less valuable the business actually

the less valuable the business actually is yeah

is yeah so what we mean by that is the more

so what we mean by that is the more dependent the business actually is on

dependent the business actually is on you the

you the less the more vulnerable it is to

less the more vulnerable it is to inconsistency when you're not around uh

inconsistency when you're not around uh and this goes for anybody within the

and this goes for anybody within the business and ultimately it's much much

business and ultimately it's much much less attractive to potential investors

less attractive to potential investors if you have you know private equity in

if you have you know private equity in mind if you have a trade sale in mind

mind if you have a trade sale in mind ultimately you want to be able to sell

ultimately you want to be able to sell this repeatable predictable

this repeatable predictable system something that is delivering

system something that is delivering significant results for you but is not

significant results for you but is not dependent on you being there to deliver

dependent on you being there to deliver those results and that's hugely

those results and that's hugely attractive to potential investors down

attractive to potential investors down the line something just to pick up there

the line something just to pick up there is the the innate fear that we have that

is the the innate fear that we have that of we share this knowledge if we write

of we share this knowledge if we write down what we do because you know I'm

down what we do because you know I'm special I you know this only I can do

special I you know this only I can do this job and if in some way I disclose

this job and if in some way I disclose that well I'm not quite that special and

that well I'm not quite that special and actually I go through this process in my

actually I go through this process in my head and it's 10 steps really and maybe

head and it's 10 steps really and maybe some of those steps are unconscious now

some of those steps are unconscious now cuz I'm doing them that often um how do

cuz I'm doing them that often um how do you encourage people to share what they

you encourage people to share what they do with

do with others in the understanding that if I

others in the understanding that if I make

make myself um

myself um dispensable in some way by sharing with

dispensable in some way by sharing with others well then I'm much more

others well then I'm much more vulnerable here to potentially not

vulnerable here to potentially not having a job in a couple of weeks time

having a job in a couple of weeks time if everyone can do it yeah how do you

if everyone can do it yeah how do you overcome that fear is that something you

overcome that fear is that something you encounter it's not something we

encounter it's not something we encounter now but I I absolutely

encounter now but I I absolutely understand it and the reason we don't

understand it and the reason we don't have that fear is that our culture is

have that fear is that our culture is our culture is designed in such a way

our culture is designed in such a way that doesn't allow for those

that doesn't allow for those fairs and every single person at our

fairs and every single person at our company understands that the goal of

company understands that the goal of this company is to serve the customer

this company is to serve the customer it's not about you it's not about me

it's not about you it's not about me it's not about me having all the

it's not about me having all the knowledge and I'm the only one that can

knowledge and I'm the only one that can send the accounts

send the accounts report it's not about you it's about the

report it's not about you it's about the customer so one of the concepts to

customer so one of the concepts to simplify that to break that down into a

simplify that to break that down into a simple form we talk about thinking of

simple form we talk about thinking of the next

the next person so if I'm thinking of the next

person so if I'm thinking of the next person I'm going to leave the standard

person I'm going to leave the standard work document so that when I'm on

work document so that when I'm on holidays in America somebody else can

holidays in America somebody else can follow that if I'm thinking of the next

follow that if I'm thinking of the next person I'm going to put a label on to

person I'm going to put a label on to say where to restock the batteries for

say where to restock the batteries for the remote control for the TV if I'm

the remote control for the TV if I'm thinking of the next person I'm going to

thinking of the next person I'm going to leave my job better than I found it so

leave my job better than I found it so even if I'm moving on to a different

even if I'm moving on to a different company or if I'm moving jobs I'm going

company or if I'm moving jobs I'm going to document my processes and leave it

to document my processes and leave it better for the next person so this

better for the next person so this concept is something that we talk about

concept is something that we talk about thinking of the next person and that

thinking of the next person and that thinking is instilled in everybody's uh

thinking is instilled in everybody's uh thinking here and that's why it's not a

thinking here and that's why it's not a problem for us yeah I love that you've

problem for us yeah I love that you've mentioned something there that

mentioned something there that is

is characterized or certainly the the All

characterized or certainly the the All Blacks the New Zealand All Blacks

Blacks the New Zealand All Blacks characterize their

characterize their culture with something that talk about

culture with something that talk about leaving the jersey better than you found

leaving the jersey better than you found it that don't own the Jersey nor should

it that don't own the Jersey nor should they be arrogant enough to think that um

they be arrogant enough to think that um well this is mine now and kind of I I

well this is mine now and kind of I I own it they're simply borrowing it and

own it they're simply borrowing it and the aim is to make this better uh for

the aim is to make this better uh for the next person I love that and this

the next person I love that and this concept of really a servant mentality

concept of really a servant mentality it's a growth mindset you know using

it's a growth mindset you know using that term that Carl dwac has socialized

that term that Carl dwac has socialized now in her book mindset it's an AB

now in her book mindset it's an AB mindset even you sharing these 12 steps

mindset even you sharing these 12 steps in a book and giving hundreds if not

in a book and giving hundreds if not thousands of copies of this book

away the typical scarcity mindset is I've got the magic sauce why would I

I've got the magic sauce why would I sure this yeah

sure this yeah but what I've noticed and what

but what I've noticed and what exemplifies the

exemplifies the lean uh community and we come to step 12

lean uh community and we come to step 12 connect with other lean

connect with other lean enthusiasts is

enthusiasts is this uh trait of just wanting to share

this uh trait of just wanting to share you I'm part of a number of lean

you I'm part of a number of lean WhatsApp groups that you've invited me

WhatsApp groups that you've invited me into and I actually can't keep up with

into and I actually can't keep up with the number of whatsapps that are in

the number of whatsapps that are in there CU people are so desirous of

there CU people are so desirous of wanting to share their improvements as

wanting to share their improvements as opposed to the typical let's say fixed

opposed to the typical let's say fixed mindset of ah ah I've got the magic

mindset of ah ah I've got the magic sauce I'm keeping it to myself so step

sauce I'm keeping it to myself so step 12 share with me the importance of kind

12 share with me the importance of kind of sharing the magic sauce with others

of sharing the magic sauce with others uh the others being lean Enthusiast

uh the others being lean Enthusiast being involved in this community yeah

being involved in this community yeah well I'm going to give you the credit

well I'm going to give you the credit for step 12 actually I don't know if I

for step 12 actually I don't know if I told you this before you

told you this before you haven't I remember on one of the uh on

haven't I remember on one of the uh on the skill X accelerator program at one

the skill X accelerator program at one of the events you said if you want to be

of the events you said if you want to be a runner join a running club if you want

a runner join a running club if you want to be a swimmer join a swimming club if

to be a swimmer join a swimming club if you want to get better at tennis join a

you want to get better at tennis join a tennis club and I actually said that in

tennis club and I actually said that in the book I don't know if you noticed

the book I don't know if you noticed that but um if you want to be really

that but um if you want to be really good at

good at lean connect with other lean enthusiasts

lean connect with other lean enthusiasts be around lean people and that's what

be around lean people and that's what I've done I've surrounded myself with

I've done I've surrounded myself with people from all over the world that are

people from all over the world that are really into this stuff they just want to

really into this stuff they just want to talk about Lan all the

talk about Lan all the time and that that's the people I want

time and that that's the people I want to be around that's the community I want

to be around that's the community I want to be around and the Community is

to be around and the Community is absolutely grown by the week like I'm

absolutely grown by the week like I'm not exaggerating in the last 6 months

not exaggerating in the last 6 months even the amount of companies that are

even the amount of companies that are coming here and tours the am of

coming here and tours the am of companies that have bought the book The

companies that have bought the book The am of companies that are visiting each

am of companies that are visiting each other that have been here the Lan is

other that have been here the Lan is becoming the next big thing and if

becoming the next big thing and if you're not doing lean you're being left

you're not doing lean you're being left behind that that's really candid and

behind that that's really candid and really direct but it's true people are

really direct but it's true people are are waking up to to the potential of

are waking up to to the potential of lean they're waking up to the results

lean they're waking up to the results that can be gotten and the

that can be gotten and the real fast track to get in there is to

real fast track to get in there is to connect with other people that are

connect with other people that are trying to do the same thing yeah most of

trying to do the same thing yeah most of our ideas most of our improvements come

our ideas most of our improvements come from videos we've played at our morning

from videos we've played at our morning meeting and then we Implement them here

meeting and then we Implement them here so we're all helping each other and

so we're all helping each other and that's the power of a community as as

that's the power of a community as as you all know yeah I love that and and

you all know yeah I love that and and who doesn't want to be around the the

who doesn't want to be around the the community that is that is lean you've

community that is that is lean you've kindly kind

kindly kind of uh suggested that that kind of you

of uh suggested that that kind of you borrowed this this certainly the the

borrowed this this certainly the the initiative for step 12 uh the

initiative for step 12 uh the inspiration for step 12 has been

inspiration for step 12 has been something that we have shed with with

something that we have shed with with you it's why I love doing what we do

you it's why I love doing what we do Ryan in in simple scaling because it's

Ryan in in simple scaling because it's loads of Ryan tiies and who doesn't want

loads of Ryan tiies and who doesn't want to be around lots of Ryan tiies people

to be around lots of Ryan tiies people who only see Solutions people who

who only see Solutions people who have um aspiration to bring more value

have um aspiration to bring more value to their teams to their customers people

to their teams to their customers people who have this growth mindset who are

who have this growth mindset who are abundant in their sharing who doesn't

abundant in their sharing who doesn't want to be around that um thank you for

want to be around that um thank you for that and and and I think you're being

that and and and I think you're being overly generous there with your credit

overly generous there with your credit but I'm a firm believer of that in in in

but I'm a firm believer of that in in in getting yourself into the right rooms H

getting yourself into the right rooms H being part of the right communities yeah

being part of the right communities yeah you've been part of the the simple

you've been part of the the simple scaling Community you were a graduate of

scaling Community you were a graduate of our scalea accelerator program now a

our scalea accelerator program now a member of our scale ax Club who or the

member of our scale ax Club who or the alumni of of those who have participated

alumni of of those who have participated in our year-long program what inspired

in our year-long program what inspired you to to come on board into our Scala

you to to come on board into our Scala accelerator program initially yeah it's

accelerator program initially yeah it's a interesting story actually um your

a interesting story actually um your yourself and Claire came on a tour

yourself and Claire came on a tour actually you came on a tour a lan tour

actually you came on a tour a lan tour and we got talking after the tour and I

and we got talking after the tour and I thought this is there's something about

thought this is there's something about this there's something special going on

this there's something special going on here because we had always been into

here because we had always been into this type of you know myself my two

this type of you know myself my two brothers studied a lot of the Bob

brothers studied a lot of the Bob Proctor material back years ago uh we

Proctor material back years ago uh we always would have been into uh

always would have been into uh motivational type uh thinking and been

motivational type uh thinking and been to loads of seminars and I remember

to loads of seminars and I remember talking to to to Jonathan and Martin

talking to to to Jonathan and Martin after we met after the tour and I said

after we met after the tour and I said you have to meet Brandon he's like a

you have to meet Brandon he's like a northern arish Bo Proctor

we we just really connected at the start and you told me about the program and at

and you told me about the program and at that

that point we've we have big plans to really

point we've we have big plans to really scale our business we're all very

scale our business we're all very motivated uh but it wasn't more

motivated uh but it wasn't more motivation we

motivation we needed and I think a lot of information

needed and I think a lot of information out there is motivational but what we

out there is motivational but what we liked about the the simple scaling

liked about the the simple scaling process was that it's a plan it's a

process was that it's a plan it's a process like what I've developed here

process like what I've developed here with with lean made simple and we love

with with lean made simple and we love the fact that you can start a one you

the fact that you can start a one you know we can and you can go to 10 and

know we can and you can go to 10 and there's 10 principles and you take them

there's 10 principles and you take them and they're all PS which is nice as well

and they're all PS which is nice as well you take them one by one and you go

you take them one by one and you go through the program and it's really slow

through the program and it's really slow and steady and consistent because it's

and steady and consistent because it's about a month isn't it for per per per

about a month isn't it for per per per uh per process per system but we

uh per process per system but we seen

seen um we seen a fre workk that we wanted to

um we seen a fre workk that we wanted to be part of and we seen uh something in

be part of and we seen uh something in yourself that we would like we like that

yourself that we would like we like that motivational positive mentality and

motivational positive mentality and somebody with an or Iris accent talking

somebody with an or Iris accent talking about it and uh we decided to get on

about it and uh we decided to get on board yeah I'm so delighted you did if

board yeah I'm so delighted you did if I'm the the Irish Bob Proctor clar then

I'm the the Irish Bob Proctor clar then that makes clear the the Irish Sandy

that makes clear the the Irish Sandy together so I'll share that with her

together so I'll share that with her what would you say Ryan

what would you say Ryan have been some of the the the greatest

have been some of the the the greatest benefits for you as a result of uh

benefits for you as a result of uh participating in the program well I

participating in the program well I would say a very clear one is that when

would say a very clear one is that when we joined the program we had one company

we joined the program we had one company Satan matters um now sitting here two or

Satan matters um now sitting here two or three years on we have acquired three

three years on we have acquired three companies and bolted them onto the side

companies and bolted them onto the side of our company so I have four companies

of our company so I have four companies um we wouldn't have done that if it

um we wouldn't have done that if it wasn't for the program we wouldn't have

wasn't for the program we wouldn't have been thinking like that um we always we

been thinking like that um we always we we had big plans and Big Dreams but the

we had big plans and Big Dreams but the framework was what what was what really

framework was what what was what really helped us and now we're four companies

helped us and now we're four companies in we're looking at two more uh Martin

in we're looking at two more uh Martin is almost full-time and acquisition mode

is almost full-time and acquisition mode that's that's his nce and something he's

that's that's his nce and something he's really good at myself and Jonathan are

really good at myself and Jonathan are supporting that in the background

supporting that in the background and I can probably say that we wouldn't

and I can probably say that we wouldn't be thinking like this if wasn't for the

be thinking like this if wasn't for the program that's I mean it's it's

program that's I mean it's it's wonderful to hear because you such an

wonderful to hear because you such an incredible product that back to what we

incredible product that back to what we said at the outset you know if you've

said at the outset you know if you've got a wonderful product or service which

got a wonderful product or service which you guys clearly do then you have an

you guys clearly do then you have an obligation to bring that to the world so

obligation to bring that to the world so it's suppos this music to my ears to

it's suppos this music to my ears to hear the fact that actually you're doing

hear the fact that actually you're doing that and you're doing that not only

that and you're doing that not only organically but through acquisition

organically but through acquisition entrepreneurship and uh I'm I'm

entrepreneurship and uh I'm I'm obviously delighted to hear that's part

obviously delighted to hear that's part of the reason you're doing that has been

of the reason you're doing that has been sparked as a result of your

sparked as a result of your participation in the program can you

participation in the program can you share with maybe with our listeners

share with maybe with our listeners because it was three brothers a family

because it was three brothers a family business um maybe how would you

business um maybe how would you characterize your relationship before

characterize your relationship before you went in the program versus your

you went in the program versus your relationship now maybe going to tell me

relationship now maybe going to tell me it's worse but uh can you share a little

it's worse but uh can you share a little bit of insight there in terms of the

bit of insight there in terms of the challenges maybe before versus what you

challenges maybe before versus what you experience now I think with any family

experience now I think with any family business there's always there's

business there's always there's challenges and terms terms of

challenges and terms terms of communication is probably the biggest

communication is probably the biggest one a lot of the meetings are around the

one a lot of the meetings are around the kitchen table and if somebody isn't

kitchen table and if somebody isn't around the kitchen table that day they

around the kitchen table that day they they they miss all the news uh there was

they they miss all the news uh there was less formality before the program there

less formality before the program there absolutely was It was kind of we we

absolutely was It was kind of we we would have had meetings whenever we were

would have had meetings whenever we were all together and if we weren't together

all together and if we weren't together we didn't go out of our way to to to

we didn't go out of our way to to to organize anything more formal so after

organize anything more formal so after going through the the program we have

going through the the program we have weekly meetings we have have uh monthly

weekly meetings we have have uh monthly management meetings there's definitely

management meetings there's definitely more structure uh we have more uh

more structure uh we have more uh defined roles which is important as well

defined roles which is important as well and we had all the ingredients of we

and we had all the ingredients of we kind of knew how we wanted to scale but

kind of knew how we wanted to scale but the program kind of brought it

the program kind of brought it all into one direction for us and really

all into one direction for us and really helped yeah um thank you uh and it's and

helped yeah um thank you uh and it's and it's BR again it's brilliant to hear

it's BR again it's brilliant to hear that some thing that you've alluded to

that some thing that you've alluded to is the the vision for seing matters and

is the the vision for seing matters and I know through the program you crafted

I know through the program you crafted your own incredibly inspiring Vivid

your own incredibly inspiring Vivid Vision you've got your 10year moonshot

Vision you've got your 10year moonshot you've got your your three-year Vivid

you've got your your three-year Vivid Vision part of that you know you you

Vision part of that you know you you communicated publicly the desire to to

communicated publicly the desire to to scale um through acquisition to reach

scale um through acquisition to reach more people to to have a greater impact

more people to to have a greater impact to widen your reach

can you share with me a little bit more about your passion for Lane and

bit more about your passion for Lane and your vision for Lane yeah it's something

your vision for Lane yeah it's something that also came from the program uh the

that also came from the program uh the simple scill and program is that Satan

simple scill and program is that Satan matters is obviously here it is the main

matters is obviously here it is the main business and kind of like the spin-off

business and kind of like the spin-off to the side is lean made simple and

to the side is lean made simple and without even wanting to lean Made Simple

without even wanting to lean Made Simple is growing and growing and growing it's

is growing and growing and growing it's getting it's it's it's getting bigger by

getting it's it's it's getting bigger by the week and what I talked about at the

the week and what I talked about at the very start is that you know scaling your

very start is that you know scaling your passion and Lan is absolutely my passion

passion and Lan is absolutely my passion and I think that's why it's scaling

and I think that's why it's scaling because I'm so passionate about it and I

because I'm so passionate about it and I have we have our Vivid vision for the

have we have our Vivid vision for the company but I also have a personal Vivid

company but I also have a personal Vivid vision and I shared this uh recently at

vision and I shared this uh recently at a talk I done in Northern Ireland and as

a talk I done in Northern Ireland and as a few people might know I've been to

a few people might know I've been to Japan five times every time I go to

Japan five times every time I go to Japan I learn uh Lane at a deeper level

Japan I learn uh Lane at a deeper level um I'm fortunate enough to be connected

um I'm fortunate enough to be connected with uh really high level people in

with uh really high level people in Japan who eat sleep and breathe the

Japan who eat sleep and breathe the stuff and every time I'm there I

stuff and every time I'm there I understand that at a deeper level and

understand that at a deeper level and the last time I was coming back just

the last time I was coming back just about two months ago I was on the plane

about two months ago I was on the plane on the way back and I was sitting

on the way back and I was sitting writing notes I like to write and I

writing notes I like to write and I wrote like 13 pages of notes on the way

wrote like 13 pages of notes on the way back on the plane and I came up with a

back on the plane and I came up with a title for a potential new book and I

title for a potential new book and I started playing about with the words and

started playing about with the words and I come up with this and as soon as I

I come up with this and as soon as I wrote it on a bit of paper I I I I felt

wrote it on a bit of paper I I I I felt that I felt like this emotional shock

that I felt like this emotional shock just hitting my body and the title of

just hitting my body and the title of the book that I wrote down was make

the book that I wrote down was make Ireland the next

Japan and as soon as I said that I thought that's it that's my

thought that's it that's my purpose because Japan is the ultimate

purpose because Japan is the ultimate Exemplar of efficiency of productivity

Exemplar of efficiency of productivity it's where this whole thing started with

it's where this whole thing started with Toyota um and the the Toyota production

Toyota um and the the Toyota production system and we were kind of the first in

system and we were kind of the first in the UK really to really Embrace this

the UK really to really Embrace this sing at a high level and since we

sing at a high level and since we started lean since I came across Lan on

started lean since I came across Lan on YouTube 10 years ago there is hundreds

YouTube 10 years ago there is hundreds of companies now doing Lan in the UK in

of companies now doing Lan in the UK in Ireland and

Ireland and I this this idea of making Ireland the

I this this idea of making Ireland the next Japan really resonated with me and

next Japan really resonated with me and I've shared this just two weeks ago and

I've shared this just two weeks ago and the amount of messages uh that I'm

the amount of messages uh that I'm getting in LinkedIn the amount of

getting in LinkedIn the amount of messages I'm getting you know on YouTube

messages I'm getting you know on YouTube about people really wanting to get

about people really wanting to get behind this and support me with it and

behind this and support me with it and you know reaching out to say how can I

you know reaching out to say how can I be part of this I love this vision and

be part of this I love this vision and it it's something that you have always

it it's something that you have always talked about you know you've always

talked about you know you've always taught us to put the vision out there

taught us to put the vision out there then you attract the people the

then you attract the people the resources you attract everything you

resources you attract everything you need uh to fulfill the vision and that's

need uh to fulfill the vision and that's absolutely happening there's people

absolutely happening there's people asking me to speak there's people

asking me to speak there's people wanting to do collaborations on YouTube

wanting to do collaborations on YouTube all these things are starting to happen

all these things are starting to happen now because I've put the vision out

now because I've put the vision out there to make Ireland the next Japan I

there to make Ireland the next Japan I absolutely love that I mean the hers are

absolutely love that I mean the hers are standing in the back of my neck as you

standing in the back of my neck as you say that we're absolutely aligned and

say that we're absolutely aligned and I'm 100% supportive of of that Vision I

I'm 100% supportive of of that Vision I mean our own Vision very similar is to

mean our own Vision very similar is to inspire connect and enable millions of

inspire connect and enable millions of ambitious leaders of smmes to scale with

ambitious leaders of smmes to scale with purpose embedded within that is a desire

purpose embedded within that is a desire to make this island what Silicon Valley

to make this island what Silicon Valley is to technology startups I would love

is to technology startups I would love this island to be synonymous with scal

this island to be synonymous with scal ups and you guys are absolute examplars

ups and you guys are absolute examplars of what this island can do and

of what this island can do and in in every corner of this business

in in every corner of this business right up to the the leadership and the

right up to the the leadership and the way you you guys

way you you guys lead

lead Ryan this has just been value packed

Ryan this has just been value packed there's

there's um there's so much that we can we can we

um there's so much that we can we can we can cut and repurpose from from from

can cut and repurpose from from from from the last St um there's so many

from the last St um there's so many takeaways but you know

takeaways but you know something we do as as a routine a ritual

something we do as as a routine a ritual of the podcast is invite Our Guest to

of the podcast is invite Our Guest to share with our audience three Timeless

share with our audience three Timeless takeaways yeah okay three Timeless

takeaways yeah okay three Timeless takeaways I think the first

takeaways I think the first one is really it's a big one and it's an

one is really it's a big one and it's an important one and it's something that

important one and it's something that everybody has heard before but I'm going

everybody has heard before but I'm going to go a bit deeper on it so my timel let

to go a bit deeper on it so my timel let take away is life is short reist the

take away is life is short reist the nonv

nonv value so we think of nonv value as in

value so we think of nonv value as in walking too many steps to go and get

walking too many steps to go and get something or having to Fumble to look

something or having to Fumble to look for your car keys in the morning that's

for your car keys in the morning that's that's nonv value or we've run out of a

that's nonv value or we've run out of a certain part and we can't manufacture

certain part and we can't manufacture the product all those things are nonv

the product all those things are nonv value but really if we take that up a

value but really if we take that up a level nonv value is anything that

level nonv value is anything that doesn't support your

doesn't support your goals so there might be somebody

goals so there might be somebody listening to this program listening to

listening to this program listening to this podcast that is working in a

this podcast that is working in a company that they're just not feeling it

company that they're just not feeling it they're not in the right place there

they're not in the right place there might be somebody that's in a

might be somebody that's in a relationship that isn't supporting them

relationship that isn't supporting them there might be somebody that has big

there might be somebody that has big goals and they're scared to take that

goals and they're scared to take that next

next step so life is short reist the nonv

step so life is short reist the nonv value is my first timel let take away

value is my first timel let take away reist the things out of your life that

reist the things out of your life that aren't supporting

aren't supporting you that might be a person that might be

you that might be a person that might be the position you're in at your company

the position you're in at your company that might be the information that

that might be the information that you're listening to maybe you're

you're listening to maybe you're listening to the news and listen to all

listening to the news and listen to all this negative stuff that isn't

this negative stuff that isn't supporting your goals try listening to a

supporting your goals try listening to a good podcast or you know change your

good podcast or you know change your your your what you look up in YouTube

your your what you look up in YouTube every time you go on to it so life is

every time you go on to it so life is short reist and on value is my first one

short reist and on value is my first one so profound

um second one is a quote that's in my book it's the last page of the last

book it's the last page of the last chapter in the book and the quote is the

chapter in the book and the quote is the biggest Gap in the world is the gap

biggest Gap in the world is the gap between knowing and

between knowing and doing and I've definitely said this on

doing and I've definitely said this on podcasts and videos before because I

podcasts and videos before because I love this quote So for anybody who's

love this quote So for anybody who's made it to the end of this podcast

made it to the end of this podcast you've spent the last or listening to

you've spent the last or listening to all this information it took us 10 years

all this information it took us 10 years to get this information and we're

to get this information and we're delivering it to you in one

delivering it to you in one hour but the biggest Gap in the world is

hour but the biggest Gap in the world is knowing this and doing something about

knowing this and doing something about it so I would encourage

it so I would encourage everybody to act more action less

everybody to act more action less talking Ryan I couldn't agree more with

talking Ryan I couldn't agree more with that a good friend of mine always shes

that a good friend of mine always shes that knowledge isn't power applied

that knowledge isn't power applied knowledge is power if it came down to

knowledge is power if it came down to knowledge alone we'd all be millionaires

knowledge alone we'd all be millionaires with six packs because all the

with six packs because all the information to become a millionaire and

information to become a millionaire and develop a six-pack is out there and

develop a six-pack is out there and you've just shared with me some photos

you've just shared with me some photos that suggest you just developed your

that suggest you just developed your six-pack because of applying knowledge

six-pack because of applying knowledge over the last 12 months so I love that

over the last 12 months so I love that the biggest Gap in the world is that gap

the biggest Gap in the world is that gap between knowing and doing and again the

between knowing and doing and again the appeal to listeners here is to take one

appeal to listeners here is to take one small action from this podcast don't

small action from this podcast don't just listen to it begin

just listen to it begin to um con consider ways of how you apply

to um con consider ways of how you apply it number three third Timeless takeaway

it number three third Timeless takeaway third Timeless

third Timeless takeaway okay so this one is be a sheep

takeaway okay so this one is be a sheep dog not a

dog not a bulldog right so I'm going to tell a

bulldog right so I'm going to tell a story just at the end with the story our

story just at the end with the story our grandfather was a sheep

grandfather was a sheep farmer so quite a small farm and in

farmer so quite a small farm and in rural Northern Ireland and Lov but our

rural Northern Ireland and Lov but our father always said if you want to create

father always said if you want to create change any kind of change if you want to

change any kind of change if you want to create change be a sheep dog not a

create change be a sheep dog not a bulldog so when our grandfather was

bulldog so when our grandfather was trying to round up the

trying to round up the Sheep the sheep dog would go into the

Sheep the sheep dog would go into the field gr really slowly kind of hid in

field gr really slowly kind of hid in the grass the Sheep didn't really know

the grass the Sheep didn't really know it was there but and slowly but surely

it was there but and slowly but surely all the Sheep were in the

all the Sheep were in the pan it was calm it was slow it was

pan it was calm it was slow it was steady and there was no disruptions no

steady and there was no disruptions no kles and the sheep dog got its desired

kles and the sheep dog got its desired outcome whereas if a bulldog went in the

outcome whereas if a bulldog went in the Sheep would be everywhere all over the

Sheep would be everywhere all over the field you couldn't get them rounded up

field you couldn't get them rounded up you would spend twice as long 10 times

you would spend twice as long 10 times as long trying to get the desired

as long trying to get the desired outcome so our father always

outcome so our father always said if you want to create change and

said if you want to create change and even to translate that into what we're

even to translate that into what we're talking about if you want if you want to

talking about if you want if you want to create change in an

create change in an organization be a sheep dog instead of a

organization be a sheep dog instead of a bulldog

bulldog go about your

go about your goals steadily consistently one small

goals steadily consistently one small step at a time kind of hide in the grass

step at a time kind of hide in the grass and you'll get your desired

and you'll get your desired outcome that's a mic drop right there

outcome that's a mic drop right there that is so so powerful I certainly have

that is so so powerful I certainly have been guilty of being that bulldog in the

been guilty of being that bulldog in the past um it's taken me almost five

past um it's taken me almost five decades to to waken up

decades to to waken up to becoming more uh certainly my int

to becoming more uh certainly my int ention is to become more of that cheap

ention is to become more of that cheap dog that's so so powerful

dog that's so so powerful Ryan you've shared your big Vision uh

Ryan you've shared your big Vision uh what what's next for you then you know

what what's next for you then you know in terms of realizing that

in terms of realizing that Vision yep so I've massive plans to

Vision yep so I've massive plans to spread the word of lean to more people

spread the word of lean to more people uh one of the things that I'm absolutely

uh one of the things that I'm absolutely focused on is being the example area

focused on is being the example area making our company the example of how

making our company the example of how that's of how that that's possible and

that's of how that that's possible and what's

what's achievable

achievable um one of the things we're doing to get

um one of the things we're doing to get the the the vision out there is YouTube

the the the vision out there is YouTube I'm going all in on YouTube at the

I'm going all in on YouTube at the minute I've spent the last year um so we

minute I've spent the last year um so we don't have all these platforms where we

don't have all these platforms where we put out information I'm just going deep

put out information I'm just going deep on YouTube so with have thousands of sub

on YouTube so with have thousands of sub of subscribers in YouTube it's growing

of subscribers in YouTube it's growing by the day uh the book is now available

by the day uh the book is now available as well which is spreading the message

as well which is spreading the message so I'll probably write another book of

so I'll probably write another book of another in mind that I'll start working

another in mind that I'll start working on over the next year and I'll continue

on over the next year and I'll continue to do the lean Made Simple podcast and

to do the lean Made Simple podcast and the YouTube videos and uh put all the

the YouTube videos and uh put all the information out there to help and

information out there to help and Inspire more people a it's amazing yeah

Inspire more people a it's amazing yeah Ryan you've mentioned your YouTube

Ryan you've mentioned your YouTube channel uh we've talked about your book

channel uh we've talked about your book today please go out and get a copy of

today please go out and get a copy of Ryan's book uh how best to connect with

Ryan's book uh how best to connect with you if people want to learn more more

you if people want to learn more more beyond the book and the YouTube channel

beyond the book and the YouTube channel is there anywhere else you would send

is there anywhere else you would send them to yep just YouTube and Linkedin

them to yep just YouTube and Linkedin just to keep it really simple those

just to keep it really simple those those two places but it's lovely to end

those two places but it's lovely to end on that simple message again Ryan I want

on that simple message again Ryan I want to sincerely thank you my life is Holy

to sincerely thank you my life is Holy better and has been enriched I don't say

better and has been enriched I don't say that lightly because I can now call

that lightly because I can now call myself a friend of of yourself uh

myself a friend of of yourself uh Jonathan Martin your mother Martina we

Jonathan Martin your mother Martina we haven't mentioned today just an

haven't mentioned today just an incredible lady I know you you speak

incredible lady I know you you speak fondly of your late father uh who has

fondly of your late father uh who has hugely influenced you guys and that's

hugely influenced you guys and that's another podcast in its own right in

another podcast in its own right in terms of the the environment that he

terms of the the environment that he created I want to thank you today for

created I want to thank you today for sharing um your your incredible wisdom

sharing um your your incredible wisdom your experience and practical tactics

your experience and practical tactics and and insights in terms of beginning

and and insights in terms of beginning this lean Journey um it's been an

this lean Journey um it's been an absolute pleasure and privilege to host

absolute pleasure and privilege to host you skac and S been waiting for this for

you skac and S been waiting for this for a long time to we got this book written

a long time to we got this book written so I'm delighted I wish you

so I'm delighted I wish you every success I'm 100% behind you in

every success I'm 100% behind you in terms of your your vision um take care

terms of your your vision um take care thank you very

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YouTube Transcript:If you are not doing Lean you're already losing w/ Ryan Tierney #podcast #leanthinking