0:02 to succeed on Facebook in 2005 you must
0:04 focus on content that users are likely
0:06 to share privately the more content that
0:09 is sent via direct messages the stronger
0:11 the potential reach simply duplicating
0:13 Instagram's content for Facebook is no
0:14 longer going to get you a strong
0:17 audience captions and formats should be
0:19 adjusted to align with each platform's
0:21 unique behaviors despite the growing AI
0:23 integration into the world authenticity
0:26 will remain a crucial Factor as users
0:28 become inundated with AI generated
0:31 content genuine human connection will
0:32 set people apart balancing new
0:35 technologies with real relatable content
0:37 will be a key to long-term success
0:39 despite the emergence of newer platforms
0:41 Facebook Remains the most widely used
0:43 social media platform globally
0:46 attracting over 3 million active users
0:49 each and every month when factoring in
0:51 all meta owned apps this figure climbs
0:54 to a who in 3.3 billion daily active
0:56 users many people just assume that
0:59 Facebook has become outdated or is only
1:02 relevant to older Generations however
1:04 thanks to Major adjustments in content
1:07 distribution organic reach is making a
1:10 huge comeback so come on let's dive in
1:11 and I'll show you how to achieve a
1:13 success on Facebook with these
1:15 techniques I'm currently using myself
1:17 optimize your content for Facebook's new
1:20 algorithm starting with short form video
1:22 reals if I was starting a brand new
1:25 account today this is my number one goto
1:27 and will give you the fastest growth on
1:30 the platform videos up to 90 seconds
1:32 particularly those providing educational
1:34 or inspiring content genuinely
1:37 outperformed sales-driven material the
1:38 first few seconds are critical in
1:40 securing viewers attention a strong
1:43 opening is essential with content
1:45 focusing on a single message rather than
1:47 overwhelming the audience with multiple
1:49 themes instead of promoting products
1:51 directly brand should incorporate team
1:54 members and customers to build that more
1:56 relatable identity just a quick tip as
1:58 well while Facebook has been refining
2:00 its short form video capabilities
2:02 Instagram still offers Superior creative
2:05 tools many creators find it beneficial
2:07 to produce videos on Instagram and then
2:09 repurpose and back to Facebook next up
2:12 we have image posts single image posts
2:14 continue to perform well providing they
2:16 are optimized efficiently I recommend
2:18 using the 54 aspect ratio for better
2:21 visibility in your feed additionally
2:23 inserting links in the first comment
2:24 rather than it within the post itself
2:27 can enhance reach although this feature
2:28 is not yet accessible from metab
2:30 business Suite scheduling Z to cter the
2:33 rise of AI generated content using
2:36 genuine high quality images advised here
2:38 remember it's the key to get your
2:40 personality across now a quick tip here
2:42 if you're repurposing content from
2:44 Instagram ensure that captions are
2:46 modified to suit Facebook's features for
2:48 instance removing swipe references from
2:51 Carousel post as this function differs
2:53 from platform to platform colorful text
2:56 based posts post featuring bold text on
2:58 bright backgrounds have shown to stand
3:00 out in an increasingly cut would feed
3:02 this format is often prioritized by
3:04 Facebook's algorithm and encourages
3:07 engagement posting these once or twice a
3:08 week particularly in the form of
3:10 questions or sharable content can really
3:12 boost your interactions the key here is
3:15 to craft messages that capture interest
3:16 instantly stopping users from mids
3:19 scrolling text only posts there's a
3:22 noticeable Trend with text based updates
3:24 long form posts genuinely perform better
3:27 on business Pages while Snappy to the
3:28 point updates also generate strong
3:31 engagement stories those stories don't
3:33 directly benefit from Facebook's
3:35 discovery engine they remain prominently
3:37 positioned at the top of the feed in my
3:40 opinion they were underutilized tool for
3:42 visibility and engagement stories serve
3:43 as a great testing ground for new
3:46 content ideas and help maintain
3:47 consistent interaction with your
3:50 followers live video now live streaming
3:52 is making a good comeback at the minute
3:54 particularly in certain niches such as
3:57 arts and crafts DIY projects cooking
4:00 tutorials and educational sessions now
4:02 live shopping features will continue to
4:04 expand this year mirroring the success
4:06 of platforms like whatnot businesses
4:08 looking to stay ahead should prepare for
4:12 this growing Trend Facebook's evolving
4:14 analytics Facebook has introduced a
4:17 unifying views metric across all content
4:20 types this basically means that views
4:21 are now counted after just one
4:24 millisecond of exposure even if users
4:27 don't engage further that's pretty crazy
4:29 however the key metric to watch is
4:31 number of times s content is shared via
4:33 direct message this is still the
4:35 strongest indicator of future organic
4:38 reach just think about all the times you
4:39 get forward a DM from a friend where're
4:42 real this is the type of content that
4:45 will give your page huge growth finally
4:47 avoid deleting posts that underperform
4:50 initially as content can gain traction
4:52 over time due to Facebook's evolving
4:54 distribution system additionally optimal
4:57 potion times are now less Critical with
4:59 global audiences through local
5:01 businesses you may still benefit from
5:03 times of the day engagement might be
5:06 higher during certain hours professional
5:08 mode versus business Pages now I get
5:10 this question asked to me a lot
5:12 Facebook's professional mode provides an
5:14 alternative to traditional business
5:17 Pages offering user insights analytics
5:19 and monetization options while allowing
5:21 them to retain a personal profile this
5:23 mode also enables scheduling through
5:26 mobile devices and includes exclusive
5:29 layout features such as enhanced image
5:31 presentation options from my experience
5:33 this type of account will always perform
5:34 better than your business page so if you
5:36 can opt for it definitely go down the
5:38 professional mode I hope you enjoyed
5:40 this video please don't forget to like
5:42 and follow for more content just like this
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