you are about to witness something that
has never been done before because
everywhere you look you're going to see
some over promising Brew saying that
they're going to get you rich quick if
only you were to buy their $1,500 course
and any free courses that you do end up
finding are full of fluff the
information inside is irrelevant and it
doesn't actually work today or it's
purposely missing out information so
that the guru can again try to sell you
the missing information in their course
well look enough is enough you don't
need to drop thousands of dollars on
some overpriced course in order to start
making money online and that is exactly
why I'm creating this completely free
Mega course that is going to teach you
step by step how you can make over 10K
per month and as little as 90 days from
watching this course with online freelance
freelance
copyrighting so look if you're still
skeptical you probably should be but the
proof is on this very Channel because
look with the information that you are
about to learn I myself have been able
to build a business that generates me
over $100,000 every single month in
complete profit all of that at the age
of 24 where at 22 I was literally
working a minimum wage job but regular
everyday students are crushing it with
freelance online copyrighting as well I
actually made $18.6 th000 this month I
reached 10K a month last month I made
13.3k I made around $12,000 I'm able to
travel whenever I want I have the
ability to also take my family on
vacation we're going next week I was
able to quit college people are not
going to believe this I started making
10K I started making 10K you can look at
the receipts I started making 10K a
month on month three Life's good can't
complain to be honest man it's changed
my entire
life around 9 months ago I created a
completely free 4-Hour copyrighting
course and that course alone was
responsible for thousands of different
people becoming full-time online
freelance copywriters now this course
was an absolute hit it was a certified
Hood classic it got almost 2 million
views in less than a year and is one of
the most watched videos on YouTube with
the word copyrighting in the title and
sure while it's impossible to say that
that's not pretty impressive crazy thing
is that what you're about to witness in
this free course is going to make that
course seem like just a drop in the
bucket because we are going to be going
even deeper than that I've poured
hundreds of man hours in my own hours
spent tens of thousands of dollars and
also have hired multiple new employees
just to create this course and actually
bring it to you guys completely free of
charge and we are going to be going way
deeper than just theories or advice or
tips I'm going to be giving you
literally everything from the
screenshots of me actually closing
clients and me making money and how my
students are doing it as well the actual
templates we use how to use AI to create
copywriting quicker and make it even
better than copy that even we could
write so look my big promise is that
when you complete this video you are
going to walk away with every piece of
knowledge to get from wherever you are
at right now to 10K per month with
freelance online copyrighting and with
this newfound path in scale you are
going to be able to achieve time
location and of course Financial Freedom
now look I've done enough talking and
I'm sure you're more than ready to get
into the video so without any further
Ado let's hop right into it what is up
everybody and welcome back to the brand
new free Mega course man today we are
going to be making nothing short of
History so so without any further Ado
let's hop right in to the free
copyrighting Mega course literally
everything you need to know about
learning copyrighting getting clients
and making 10K a month or more with
freelance online copyrighting now just
as a warning this whole video in in free
Mega course is going to be long so in
order to chunk it down and watch it over
time make sure you like this video so
that you can find it later in your
YouTube playlist cuz it will show you
all your liked videos and you'll be able
to quicker find it and you can also go
down below and comment your timestamp of
when you leave off and where you can
come back now I do recommend that you go
over the whole thing all at once but I
understand that it's going to be a long
time so that might not be possible for
some people but it is what it is so what
is copyrighting and how can it actually
change your life well as you can see
here from this photo this was a a vision
board actually that I created at the top
you see I wanted a really nice car right
there you can see I also wanted a nice
watch I also wanted to wear suits and
dress up nicely I also wanted to have
some jewelry and I also wanted to live
in the penthouse and here's how it
changed my life so look those are the
things that I wanted eventually like
once I uh I graduated high school but
this is actually my my high school
transcript and the reason why I wanted
to show you this is actually because I
want to prove to you that you don't need
to be a super smart person because back
when I was in high school when I was
broke or you know just still working at
9 to5 I had this limiting belief that
the people who actually made it in
business and made tons of money those
were the people who were just extremely
smart like they are just completely IQ
is like 200 they're extremely
intelligent and I have no chance of
matching them especially because I was a
guy who got terrible grades guys as you
can see going from the top down okay my
first one there is food science I took
food science because I needed it to
graduate high school because I failed
physics 11 as you can see I got a 42 you
need a 50 to pass okay so anything under
a 50 is a f it's a fail anything above
that is something that you you can pass
as you can see I don't think I have any
'90s I have literally no A's on my whole
rep report card mathematics I got a 53
mathematic 12 so the other thing to note
is that nobody actually gets a 51 52 53
or 54 that means that they failed
meaning they got at 40 something but the
teacher of the class fudged the numbers
a little bit you know made maybe bumped
up some scores over here bumped up some
scores over here and actually just kind
of pushed you through so essentially I
pretty much failed maass I actually
failed physics like the teacher was like
bro I can't even do anything for you I
can't even fudge the numbers enough to
make you pass so physics failed Canadian
history failed but they pushed me
through cuz they gave me a 51 English 11
62 now this is a pretty bad Mark but in
English so I'm a copywriter I use the
English language every single day but
again I prove this I want to put this in
here to prove that you don't have to be
some sort of English Brainiac like it's
really not about being an extremely good
writer cuz in copywriting the best
copywriting is the simplest you're going
to learn the lessons later on but you
don't want to write copy that's any more
complicated than a third grade reading
level because that's what most people
read at so English 62 mathematics uh in
grade 11 59 still almost failed music
failed I passed with a 52 in music class
dude that's because I literally just
didn't show up because I was literally
that kid that just didn't care about
school didn't care about money lazy
didn't want to do anything and again the
reason why I say that is because you
don't have to be somebody who is just
top student of your class you don't need
to be super ambitious like I was never
super ambitious but I still made it with
copyrighting I became successful later
on English in grade 10 I got a 56
science 57 I mean all my grades are are
bad like the my best grade was in ' 86
and that was in production technology
which is a fancy word for wood shop
which I mean you'll see went on to to
serve me because I became a carpenter
but but it wasn't until I started
working N9 to fives that I knew I needed
to do better see in high school I
thought it was all sweet I thought it
was like oh whatever this screw this
I'll just get like a construction job or
a trades job out of high school I'll
just do that for the rest of my life and
you know I'll be happy and make money
but little did I know that this is
really what 95s meant for me okay so
first of all I was a carpenter walking
to work every day I was so broke I
couldn't afford a car and I was walking
to work in a blizzard as you can see in
that middle photo then on the left and
right photos you can see that I was just
hard at work every single day cutting up
wood creating some decks nailing some
wood together I mean it was it was it
was hard work because this was me over
here in the summer and this was over me
over here in the winter it was extremely
hot I was working outside every single
day also working rain or shine and also
when it did rain sometimes the rain
would be so bad that they would call off
work not because they actually cared
about us but because they cared about
the tools cuz if the tools get ruined
then that's going to cost them money but
the the main thing was that just the
working conditions were were awful bro
they were they were bad and I knew I
didn't want to be doing that forever and
I was also in the military as you can
see here these are some training
pictures that's why I'm not in my actual
uniform I was just like at training so
as you can see I was there with my
weapon and down here on the right is me
just sleeping in a trench really just
chilling sleeping in a trench for like a
whole week and then here is me at a
security guard as you can see there on
the left it was 2:00 a.m. in the morning
and I was tired as hell I actually just
got off of another shift as a carpenter
and then did night shift as a security
guard and on weekends and also Summers I
would work in the military as a
reservist so as you can guess my life
was hectic hectic hectic work work work
work work work work that's all that I
knew when I got out of high school and I
started to learn something I was like
you know what this isn't really life
this isn't really life for me I'm
literally Living For for like the
weekend or on the weekend maybe I'll get
to like go out and party and have some
quote unquote fun which is really
escapism but that was my life there's
nothing wrong with working 95 I just
knew it wasn't for me working all those
95s working my fingers to the Bone and
then every month bro bills would just be
lurking B bills would be sitting there
going like this being like Oh yeah man
look at this this this dude just got
paid a paycheck oh yeah that's that's
mine I knew that I could do better I
wasn't making enough money I knew I
didn't want to work 80 plus hours per
week I didn't want to have to work 80
plus hours a week now because I'm doing
what I love I work every waking moment
but it's because I love it and if I want
to take days off I want to take weeks
off I can do that too so I started to
try to make money online but kept
failing there's my vision board again
there on the right that's actually when
I just took it and I put it on my wall
over here is is my whiteboard on the
left so I wanted to be a future
millionaire and I'm going to quit my job
in 6 months or less those were my very
very main goals so I tried copyrighting
and still failed miserably right this is
one of those things where I was like oh
man like I came across this thing
copywriting and then I was instantly
successful at it I started making $12
million a month like it was not that
dude like I tried the whole make money
online with copyrighting thing and
failed miserably dude as you can see
here this my bank account on the bottom
it's my Visa credit card so I owed four
grand in credit card debt and I had
$250 in my account bro $250 and that
$250 like rent was coming up so it was
going to be gone and then I was going to
be an even more debt and this credit
card is maxed out too like this credit
card has a $4,000 Max on it and I have
250 in my account and I ain't even paid
yet and rent's coming up man like
there's nothing more stressful than just
not having the money for stuff and
having to tell people yeah I can't get
the money to you right now and wondering
if your lights are going to get cut off
so I started to mend together A system
that would eventually lead me to Landing
multiple high paying copyrighting deals
and finally after that things started to
click because all the things that I was
learning at that time dude none of them
were effective none of them worked and
like I get it it's not that the things
don't work it's that you don't work hard
enough but no like literally the things
that I was getting taught like just were
not working like they gave hundreds of
thousands of people the same template
told them to go use it online and use it
and this is going to get you clients and
I was using the same stuff everyone else
was using and it was just awful and then
I started doing different things I
started finding clients in different
places I reaching to them in different
ways and only then did I start to
actually learn how to get high-paying
clients and make money with copywriting
and finally things just started to click
as you can see here I got my first 2
Grand deal and then over here I started
making 7 Grand and since starting
copyrighting in 2022 I've been able to
build my own $1 million business I have
multiple streams of income as you can
see I have a YouTube channel which is
doing really well I have education
business and also have other private
clients as well now I'm living the life
that I want to live this is me and my
Corvette me and my Corvette when I just
got it actually that day me and my Audi
I bought that car as well me and my
Camaro I bought that car as well still
own all these cars I also have another
car a ram I didn't put it on here it's a
brand new truck but you know what you
get it I love cars cars isn't my thing
I'm a car guy as you can see I'm now
living in the penthouse I'm living exact
like this is almost the exact same type
of place that I wanted in my vision
board also I get to travel I literally
never left Canada in my whole entire
life I'm 24 years old I was 24 years old
before I even left my home country cuz
dude I could barely survive let alone
vacation bro vacation was the last thing
on my mind and this is me also in Texas
Houston Texas I went to Houston Texas
and I literally was just like hanging
out I saw somebody say something cool
about Houston and I went the next week I
just went to next the next week never
been in the US before in my life and
this is me also in Toronto in the CN
Tower and this is me achieving another
one of my lifetime dreams like dude I
started my first YouTube channel when I
was like 13 I could have never imagined
and of course copywriting is what got me
here because you're going to learn as we
go on that copywriting is one of the
most transferable skills in the whole
world you're able to learn how to make
content you're able to learn how to
Market you're able to learn how to sell
there's nothing that you can't use
copywriting with now I have an unfair
advantage in everything I do if you took
all my money and said you can't make
money with copywriting anymore or
anything that has to do with how you
were already making money dude I don't
care what it is I have an unfair
advantage in anything I could do
e-commerce I could do e even like
trading and investing like I understand
about money now I'm financially literate
like there's so many things that I
learned from my copywriting journey and
Not only was I making money but the
clients that I was working with were
getting crazy results too and you'll see
I'll show you the screenshots but it's
bro this felt amazing there's nothing
worse than being at a job and feeling
like you're kind of like useless and
you're not actually doing any good I was
making my clients so much money that
like oh my God that feeling is just one
that you can't you can't even put it
into words the English language cannot
describe how good that feels this was
because what I was doing wasn't just
copyrighting it was something similar
but way better and I showed it to others
too and they started winning big as well
so yes copywriting is a big thing and
copywriting is how you can start making
money online but understand that
copywriting is just the tip of the
iceberg man the tip of the iceberg we
want to be digital marketers so when
we're digital marketers we don't just
write copy we do other supporting skills
as well by doing these other supporting
skills we can increase our prices we can
make businesses more money and we can
become more versatile just overall and
it's amazing like that over here you can
see in the bottom left my main zenos
actually made his first 10K a month
asked him how long it took you it said
50 days to get to this point in here in
the middle you can see Frozen in that
month he did over three grand over here
is our boy Tay RX he did three grand
with one project and then some other
projects as well and then this complete
free Mega course I'm going to hold
nothing back this is what I desperately
wish that I had when I was in your shoes
so do yourself a favor and don't take it
for granted and you want to know how
when I started copywriting was 2 years
ago right now it's 2024 I started in
2022 and I now have a million doll
business it literally generates me over
100k every single month and I was
literally on the other side of the
screen where you are at right now
sitting down watching some dude talk
about copyrighting it's insane how fast
stuff can change here the three main
things that you need to know first of
all your circumstances do not matter
it's possible for you and normal people
are winning every single day and the
stuff that I'm about to show you works
and there's going to be proof along the
whole way so lock in and let's begin my
friends right before we get into things
I wanted to speak on one last thing
before we get in because I'm going to
get this question a lot and I've already
gotten this question a lot after the
free 4our course that I uploaded and
that is Tyson why why are you doing this
if it's all free like is like and
there's no es in this whole thing like
I'm not going to try to push you
something a course or something down the
line but the reason why I'm creating
this completely free Mega course and
it's something that's free for you guys
but cost me tens of thousands of dollars
and also hours and hours and months of
my time is because well there's a few
reasons first and foremost the
philanthropic reason the selfless reason
is of course that I want to help the
people who were like me when I first
started because I was desperately
looking for help but I couldn't find
anybody and like yeah there was like
free stuff out there but none of it was
nearly as good as the stuff that I'm
putting out today and the other selfish
reasons is because I want to be the best
of what I do I didn't come out here to
play I didn't come out here to to win I
came out here to be the absolute best I
want to be the Michael Jordan people
think of digital marketing people think
of making money online people think
about copyrighting they think me I'm the
guy that does that I'm the goat and in
order to further cement my position as
the goat though I have to do this I have
to make you guys money cuz once I make
all of you guys money now I'm the dude
who made all these dudes money I'm the
guy who's actually out here helping
people and that's what I want to be
known for and of course of course this
indirectly helps my business because it
gets me more people come across my
channel more people know about my brand
that is why I decided to create this
whole thing for absolutely free and give
away all of my secrets so with all that
being said let's lock in and begin yo
what is up everybody welcome back to the
free Mega course without any further Ado
let's hop right into it this is the free
copyrighting Mega course everything you
need to become a full-time freelance
copywriter working from anywhere in the
world and making bags so let's talk
about the birds I view okay what does it
look like from a 30 foot perspective so
number one is the fundamentals of
copyrighting principles emails sales
Pages video sales letters using AI
building a copywriting portfolio and
basically everything in between we're
also going to talk about some software
stuff but I might save that for later
next we're going to be talking about
getting copyrighting clients and getting
paid in the next 30 days from watching
this very video in fact I want you to
get your first client in the next couple
days after watching this video and I'm
going to show you exactly how so
Outreach screenshots new Outreach
methods offers sales calls prospecting
and in this section I'm going to be
sharing Outreach methods that I've never
shared before conversations with clients
and with past prospects that I've turned
into clients that I haven't shown before
also show my students and how they're
doing it as well which again I've never
shown before so everything is inside
right there next is the complimentary
skills okay that's where we're going to
be talking about building landing pages
email list management email automations
sales funnels what the process actually
looks like how to make it in the
software and everything in between guys
this is the one thing that's going to
make you bank as a copywriter this
what's going to take you and and
separate you from everybody else and
what everybody else is doing because
everybody else is out here saying yeah
I'll write the copy for you but all they
know how to operate is a Google doc if
you know how to operate these other
software systems and actually the funnel
itself if you know how to manipulate it
in in order to make your copy present
and perform its best dude that is where
you're going to make the biggest amount
of Revenue that's where you're going to
make the biggest amount of money for
yourself and also for your clients as
well next is the long-term plays
building your leverage making it easier
to get clients in the future and also
building your efficiency meaning getting
clients without having to do hundreds of
outreaches cuz by the time I was making
like 5 to 7K a month I didn't really
have to outreach anymore to get to that
10K a month I'm going to show you
exactly how here next is securing your
first 3K a month clients with the
clients that are actually going to start
paying you Bank scaling clients
outreaching to bigger Brands and what
that looks like because outreaching to
the bigger Brands and the bigger clients
is going to be much different okay
you're going to spend your time
differently you're going to Showcase
yourself differently your offers are
going to be different and next is
actually scaling to that 10K a month
juggling multiple clients getting great
client results and also scaling past 10K
a month and what it looks like to hit
20K 30k and 40K a month so we're going
to be going through all of those and
essentially the formula looks like this
now as you guys may or may not know I'm
actually registered artist I'm
essentially a prodigy and throughout
this whole presentation I have some of
my art on display so all I got to say
for that is of course you're welcome and
um yeah if you haven't picked it up so
far I'm being sarcastic as you can see
step number one is to get good meaning
the minimum viable skill you need to
achieve your minimum viable skill in
order to actually start outreaching and
get clients well what does that look
like how do you know that you're there
and so on and so forth we're going to
talk about that next is actually getting
the money how do you get that money how
you get that cash how you get the bread
how you get that first little bit of
Wi-Fi money into your pocket then we're
going to talk about getting better
that's really it getting good getting
money and getting better and then that's
how you ultimately get rich that's
really it that's all it is is skill
acquisition skill acquisition it is not
some stupid dumb formula money hack GTA
5 glitch in real life like it's not any
of that nonsense it's literally just
learning High income skills and then
improving them and then getting more
clients getting better clients improving
your skills even more getting even
better clients and so on and so forth
and once you understand marketing and
sales you will never go hungry you can't
go hungry it really doesn't even work
like that if you can sell something if
you can Market stuff that's it that's
basically all you need to do all these
other business models every single
service business model that you hear
I've heard smma social media marketing
agency basically copywriting copywriting
is just a better version of that ipga
info product growth agency again
copyrighting is just a better version of
that growth operating copyrighting is
just a better version I'm just to show
you how as we go on and how you can do
it as well so although it seems simple
it's something that works so as you can
see valy 5.5k just that month Benjamin
he's been with us for a long time this
guy's been my student for like over a
year he's at 12K for that month Henry at
10K in March he HED a copywriter he just
got a 7K win right here I think he got a
2K win in that very same month as well
another copywriter from Instagram I
didn't show his name here but
essentially he hit 12K a month last
month with three clients he's been
copywriting for 6 months mon now and he
got there with the the contents from
YouTube that's what he said Isaiah with
the 23k in a month aan said that 2 years
ago he was doing cash app Affiliates for
£5 now I got to take my mom to Dubai and
go to some of the nicest places in the
world then he has some videos and stuff
there of his new lifestyle that he's
attained and he hit 10K a month at 16 16
years old he hit 10K a month now and um
now he's 17 and the proof is here and
guys I literally have more and more and
more and more and more people who I
could show but that's in the Discord
which is free down below in the
description you can go check it out
after this video but dude dudes are
winning in there every single month I
literally post at the end of every
single month top copywriter wins for
that month so you know after you're
watching this video once you start
getting wins make sure you go to the
Discord and show your wins there so that
everybody can celebrate you and Champion
you and look while all that looks cool
these guys making 10K a month these guy
making 20K a month ask yourself this
just just one really really simple
question if this free course leads to me
earning even 2K a month or 1K a month or
3K a month would it be worth it I mean
it's literally free you're not paying
for it going to be a couple hours to get
through it I mean dude 2K a month off
internet money working from home I'll
take it bro I don't know about you guys
but I'm taking that all day so here are
your action steps you're going to want
to take notes and listen actively make
sure you're taking notes Pen in Hand
paper out in front of you this is
important next is to ask all of the
questions that you have in the comments
there are no stupid questions just go
down there and ask the comments in this
video aren't just going to be dumb
comments they're all going to be
comments that are constructive and
essentially like a message board for
everybody who has questions if you have
questions someone else has probably
already asked it and if you don't see it
there make sure you ask the question
because it doesn't just help you it
helps everyone else who watches this
video too next is to actually block out
time and finish this course like I said
I highly recommend that you finish it in
one sitting if you cannot you need to
know when you can finish it we're going
to keep it fun we're going to keep it
lighthearted we're going to keep it
efficient so it's not ever going to be
boring so you can probably knock out or
block out like five six hours at least
to watch this course and now without any
further Ado you're going to write your
first email with me now if you are
confused on why an email why emails were
CAU copywriting emails why would we
start with there well essentially emails
are like little bite-sized pieces of
copy as a complete beginner copywriter
that's usually what you want to start
with because they're simple they're easy
and you don't necessarily want to just
go straightfor a sales page or something
like that because it's going to be more
difficult for you because there's whole
bunch of room to mess up whereas if you
finish an email you can finish an email
quickly they're usually 200 to 300 words
they're bite-sized like I said and it's
just easier to critique as well I'd
rather critique somebody's email than
try to go through a whole sales page of
copy or a video sales letter or
something and it's simple but before we
go do that I'm going to talk a little
bit more about email and then we can
start writing our very first email and
you can actually write it with me what I
recommend is you sit down and you watch
me write it right in front of your eyes
you finish the rest of the course and
then of course you come back by using
the time stamps you come back to where
they write your first email with me and
you actually write it with you know me
in another Tab and you can go back and
check and then you go over to your
document and then you write some more
and then you go back and check and you
learn and you actually write it with me
the reason being is because when you're
writing it with me you you're not going
to have that confusion feeling of oh
damn I don't know what to write I don't
know what what to do am I doing this
right am I doing this wrong so on and so
forth so why emails or money machines
guys check this out email remains a
significantly more effective way to
acquire customers than social media
nearly 40 times that of Facebook and
Twitter combined so people who are
marketing on Facebook for example are
people who are marketing on Twitter if
they post something saying buy my thing
they're not going to get many responses
they're not going to get many people who
actually buy it but if you are marketing
through email you have a 40 times better
chance of actually getting more sales or
you're going to get 40 times the sales
these are stats these are statistics
straight from Google next what is the
highest Roi type of marketing meaning
the highest return on investment mean
the most effective method of marketing
the first thing that comes up is email
marketing not ads not SEO not Direct
Mail not online ads not TV advertising
not PR not magazines and so on and so
forth as you can see email is by far the
biggest bro you can go and Google this
yourself don't even take my word for it
email marketing the marketing channels
that produce the highest Roi are search
paid and email how much did morning Brew
sell for so if you don't know morning
Brew is simply an email list meaning a
collection of email addresses this
collection of email addresses was
started from some dude in his dorm room
all he would say is hey I have an
investing newsletter all you have to do
is go to this page put in your email put
in your name and I'm going to send you
emails on a daily basis and he did this
for years and he was actually able to
sell just the collection of emails for
$75 million because if he puts out a
link in one of those emails to go and
buy something that's going out to
hundreds of thousands of people who are
already pre-qualified he knows that
those people actually want to hear about
investing a very easy way that this man
actually made 75 mil just from selling
his email list of course this is not
super relevant to what we're doing with
copyrighting but of course it proves
that emails are money machines and
there's two reasons why this is a huge
opportunity for you especially with
email copyrighting one is the
exponential growth of online education
guys online education is booming right
now and especially when you compare it
to traditional education where you have
to go to school and pay 30 grand 50
Grand 100 Grand just to get a piece of
paper saying that you went through some
stuff where people online are selling
online info products that not only help
you do things to make money but also
just help you in your life day-to-day
there are men's coaching that shows you
you know whatever how to get girls or
how to be a better man or how to
increase your value or become high value
there are ones of how to make money
online there are ones to just do random
Hobbies there are ones to just be a
mechanic like literally there are so
much different things that you can learn
online and of course us as copywriters
are able to get a huge piece of that
because we're able to help these people
make more money themselves and we don't
have to be the people who actually
create the products we can just be the
people who help sell the products which
is why it's such a quicker path to
wealth than creating a course or selling
a course or selling your own online
education product next is learning
copywriting and email marketing opens
the door for you to learn other high
income skills guys copywriting is just
the tip of the iceberg there are so many
different skills that you can learn once
you understand copywriting you
understand all of marketing you
understand funnel creation you
understand sales funnels and you
understand marketing just as a whole and
being able to get those and understand
those dude you're going to be a highly
versatile freelancer so simple Google
search again how much money is now in
the online education industry well the
online education Market worldwide is
projected to grow by
8.56% from 2024 to 2029 resulting in a
market volume of
$279 billion in 2029 bro the demand is
nuts it's nuts $279 billion is a number
I can't even wrap my head around so as
you can see here copywriting is
literally just the tip of the iceberg
and business is really just a
combination of sales and marketing
that's it business is just sales and
marketing how do you how do you think
that I learned how to create a business
how I learned how to create a successful
YouTube channel and all of these other
things is because I started with
copyrighting I had no idea how to do any
of that stuff email marketing funnel
creation social media marketing media
buying ads is all other things that you
can learn once you understand the simple
scale of copywriting which you're going
to master but first let's address the
elephants in the room because obviously
it's not all good what's the catch Tyson
will copyrighting get replaced by AI
this is a good question it is a good
question and you've probably heard of it
before Oh this is going to get replaced
by Ai and that's going to get replaced
by AI here's the thing AI is only as
powerful as its user saying AI is going
to replace copywriting is like saying
that calculators are going to replace
mathematicians calculators are a tool
for mathematicians just like AI is a
tool for copywriters and here's the
other thing is that the things I'm going
to be teaching you in this video right
here are also going to help you become
AI proof because AI sure maybe it can
write you an email maybe if you prompt
it awesomely it can write you a good
email but AI will never be able to
actually create the Marketing Systems
and have the whole marketing message and
the marketing strategy behind a business
and a brand and that's what I'm going to
show you how to do here in this video
why don't business owners just write the
copy themselves well why don't business
owners just edit their own videos why
don't they just do their own sales calls
I mean there are so many different
things in a business that business
owners just cannot do they hire out
everything if you actually watch
business owner content is ridiculous
it's like they Outsource absolutely
everything they do they schedule
everything down to dating their
girlfriend they know exactly where
they're going at what time and what
they're going to do and what time
they're going to get back and everything
else in between like these people are
highly highly efficient they buy back
their time all the time and with
copyrighting you're actually able to
tracka make tens of thousands of dollars
every single month for your clients I'm
going to show you exactly how I've been
able to do that too so I've literally
made my clients tens of thousands of
dollars per month is it smart to pay
somebody three three grand a month if
they're going to make you tens of
thousands of dollars every single month
why wouldn't the business just hire
someone for $4 an hour for from overseas
this is a really good question as well
and the answer is that bro they don't
want this to be done poorly that's the
that's the last thing that they want cuz
people at who you can charge $4 an hour
they probably don't speak English that
well and they also probably don't care
that much about their job so it's not
going to be done well this is other
thing is that copyrighting is extremely
important to a business and if you mess
it up or if you're just really bad at it
or just don't care enough to try dude
it's going to hurt your business more
than it helps your business which is why
the last thing I would do personally is
hire somebody for $4 an hour I want to
pay people 2 Grand three grand 4 grand a
month because it makes sure that they do
a good job next is people saying but
Tyson I've never bought B anything from
email before my friends step out of your
own shoes I just showed you the numbers
I just showed you the statistics I just
showed you the facts there is
undoubtedly so much money inside of
email that it's just insane and while
you might not have bought anything from
email before you've most likely signed
up your email to an email list and you
get messages from people who are
marketing to you while you might not be
one of those buyers you're one of the
people who actually sees it and here's
the funny thing is that just by you
seeing a brand over and over and over
again it's going to be what is called
top of mind and while you might not buy
from that link in the email chances are
you might have bought possibly just
because you've been seeing it all the
time in your email this is exactly why
McDonald's has one of the biggest
marketing budgets even though everybody
already knows what McDonald's is it's
because when you're driving down the
street and you see a big McDonald's
billboard you might think hm I am kind
of hungry for something maybe I should
have McDonald's and now look you in your
mind aren't saying man I bought because
of that McDonald's billboard you're
saying I was hungry saw McDonald's and I
just figured you know what I'm going to
buy it anyways I'm going to have right
and that's the exact same thing that
we're doing with email it's called being
top of mind it's adding touch points
we're going to talk about marketing as
we go on but I just had to throw that in
there here are some practical examples
of how copyrighting actually works so as
you can see this is the big man Alex
harosi you might know him he has 2.6
million followers and um he's he's one
of the biggest marketing brands that
there is one of the biggest marketing
personal Brands so as you can see here
you know he has tons and tons of
followers tons of people who see his
content they are viewers it's called top
of funnel these are the people who know
who he is next he might put up a
promotional post and in the post you can
see he is promoting his book now he did
a whole huge social media campaign of
getting people to actually go to his
book release it was a free book release
where he gives value he gives a whole
presentation and you can sit there on
the live and watch it now he would send
out emails like this mosy nation 24
hours from now and then he gives some
more stats one cookbook for making money
will be yours and other special
surprises and here's what will be
covering the new $100 million leads book
launch and he gives some bullets on what
he'll be covering again these bullets
are actually making the live stream look
better look like you have more benefits
and more of a big promise to actually go
and show up plus much more see you
tomorrow Here's the final countdown
click here I will start on time so be
there 12 minutes early blah blah blah so
the reason as to why he's doing this is
of course he's adding hype to the live
stream and the more people who come to
the live stream are going to see his
pitch and are going to eventually buy
that is what is what copywriting is
about copywriting isn't always about
writing to make people buy it's also Al
writing to make people take the next
step in the funnel meaning that if
somebody knows of someone right they
know kind of what they do they kind of
know what they're doing the thing with
copywriting is that it helps people get
more familiarized with the brand once
they get more and more and more
familiarized with the brand they get
more and more familiarized with the
product they get more familiarized with
the product they get closer to buying
said product and that's how it works so
this is after you registered you
registered for the book launch
congratulations I've spent the last 2
years stockpiling free money-making
goodies and I'm giving them away at this
live event 230,000 plus people here's
your link and as you can see right there
so the better the copy is the more
people are going to show up to the event
the more people who show up to the event
the more people are going to buy his
book The more people who buy his book
for whatever it is 20 bucks or whatever
let's just say the more people who are
eventually going to work with him right
if you don't know he essentially has a
business where he will take your $1
million business you'll take Equity out
of it and help you grow it so six fig
seven figureure deals meaning hundreds
of thousands or millions of dollars
eventually that he can get from the
people who are actually qualified and
own million-dollar businesses so note
the book itself has QR codes um and
links to apply for Alex's company so
that he can acquire million-- dooll
businesses again that's that's basically
the uh the long story short so here's an
actual demonstration of exactly how
copywriting works okay we're going to go
in it even more so that you understand
the exact step-by-step process and what
it looks like so here is the base
example let's just say right he has 2.6
million followers so a million people
watch the content okay or they see that
he's doing something 100 people sign up
to the emails okay so 100 people sign up
to the emails to get into the event
10,000 people open the emails to get
into the event which is like a 10% open
rate 1,000 people actually go ahead and
buy the book and then let's say 10
people pay $300,000 to work with Alex
Alex paid $3 million from his book
launch now this is example number one so
as you can see there are a bunch of
steps here that really have to do with
the copywriting so if we improve the
copy Cy writing we can get more people
to open and then more people to actually
buy the book and if we improve the
copywriting on his actual page here we
can get more people to actually sign up
with their emails and of course the more
people we can get inside the funnel and
through the funnel the more people we
can get to actually buy so let's go
through the next example here so this is
the increased conversion example so a
million people watch his content just
like before 100,000 people sign up to
his emails just like before but now
instead of 10,000 people opening his
email it's 15,000 because he has a
better subject line and now because the
emails are better instead of just and
because he has a better subject line
more people opening instead of just
1,000 people buying his book he has
double 2,000 people buying his book and
now 25 people PID $300,000 to work with
Alex because more people read the book
now Alex made 7.5 million from his book
launch so Alex made $4.5 million more
simply because of better copyrighting in
this scenario now these are just
examples this is just a scenario but
hopefully you're starting to wrap your
head around how powerful this
copyrighting thing can really be so
here's some stuff from my actual own
experience so this is me actually
outreaching to a client this is exactly
what I said to actually get him as a
client this is important I could have
access to some people who could be the
right fit for you if you were looking to
go that route so we're essentially
talking about where we're going to take
his business in the future then he says
150% I was looking to go that route and
also with what you're offering so just
so you understand the goal is to do a
million dollar for the next Mastermind I
have planned at the end of February next
year the tickets are going to be
anywhere from 7,000 to $110,000 per
person for this real estate investing
Mastermind which means if we could sell
around1 125 to 15 seats which I think is
extremely doable if we have the right
machine in place and then I was sending
out emails for his brand he said you're
last email fire fire fire fire fire fire
fire I said thank you bro appreciate
that and then he says bro I just knew it
your email was sent out and I got mad
responses for people wanting to sign up
for his $7,000 to $10,000 Mastermind now
we ended up making the price 10 grand
imagine me just doing a couple sales a
month for his Mastermind how much money
I'm making him have some examples here I
work 10 to 15 hours per week as a
copywriter and I get 4k a month let's
say which is $48,000 per year that's
what I would earn as a copywriter and he
gets let's say 20 sales a year which is
not very much that's like less than two
sales to his high ticket Mastermind
every single month from email that makes
$200,000 for him so he paid me 48 Grand
but he's making
$200,000 but then we have also other
examples from copywriters who have done
it in the 4D Community this say this guy
said he just got an update from uh the
payments on a sales funn that he created
he increased conversions and backend
sales and as you can see there he
actually made his client 40K in the last
4 weeks where last 4 weeks he only made
10K and he also said that he just
checked in with a client and he told him
that he made over
$155,000 and now he's just waiting for
his payment to come in as you can see my
sales increased by 30 to 35% our total
revenue is 155k the work you do is
amazing brother thank you so much the
next project will be in contact so this
is how people are making real big
serious money with copyrighting and
we're actually able to do it because we
make real big serious money for the
creators themselves and that is my
friends how copyrighting Works in a
nutshell so here's a pro tip for you and
this is a tweet that I posted you can be
skeptical and open-minded it just means
you need to see proof to believe
gullible is when you believe things
without proof closed-minded is when even
proof can't change your mind like most
things the right answer is in the middle
and the reason why I put that is because
if you're sitting here and you're
thinking man this looks good this looks
really good man I went through over the
elephants in the room I went through I
went over some of the other people who
are are winning with this dude email
copyrighting is a serious a serious
opportunity and I didn't even get into
all the other forms of copywriting and
marketing that we're going to be
learning needless to say the proof is
here proof is in the pudding it it's
it's literally undeniable it's literally
screenshots from Google it's students
still actually out here making money
there's opportunity for you there's
opportunity for all the other students
and if you're looking for something to
actually make money with while being at
home working your own hours and being
able to earn money from anywhere in the
world dude this is this is for you now
my friends we are going to write our
very first email together the writing
process is simple you compile content
from the Creator you create ideas from
that content content you structure it
all copyrighting is structured and then
you write it and you polish it and then
it's done that's basically it copy
writing isn't writing as the name
suggests it is simply just synthesizing
you're putting all the content into an
email format and that essentially it
it's all just essentially pretty much
templatized you're going to understand
that and learn that as we go through
this and as you actually watch me write
an email from scratch and I will
actually help you step by-step write
your very first email so without any
further ado
let's hop right into it hey yo what is
up everybody I am back I'm black I'm
ready to attack and let's hop right into
the course yet again guys if you're
getting value so far be a boss and share
the sauce so if you are getting value so
far a free way to support the channel
and make sure I make more videos just
like this one and more free courses
you're going to want to go ahead and
take a picture or screenshot of the
video right now put it on your Instagram
story and tag me if you do that I will
repost as many as I can on my own story
and like I said it's a free way to
support the channel so without any
further Ado let's hop right into writing
your first email with me and of course
the process is compile ideate structure
and polish and that is exactly what I'm
going to show you guys how to do now
this document you see right here before
you is of course going to be added into
the copy starter kit and it's going to
be in there so you can find it so here's
what it looks like the steps compile
ide8 structure and polish so here's what
the timeline should look like so 25
minutes to compile things 5 minutes to
ideate doesn't take long 15 minutes to
structure out your email doesn't take
long and then 15 15 minutes to polish
your email and after you compiled and
you've made up a bunch of ideas those
are two things that you don't usually
need to do every single time that you
write an email so then your next email
should take 30 minutes to write your
next email should take 30 minutes to
write but maybe an hour to write your
first email now when you're beginning
it's going to probably take longer than
this depending on how critical you're
being with yourself but the best way to
do this is to not focus on perfectionism
but rather just focus on reps get your
reps in get them reviewed they're going
to suck give yourself permission to suck
but also give yourself permission to
learn and be better and also guys don't
put your ego into the copyrighting guys
once the words are on the page it's just
words on a page when people come through
and they critique them and they're harsh
with you thank them because they should
be harsh with you and you should be
harsh with other people obviously not
mean just to hurt their feelings but you
need to tell them exactly where they're
messing up and where they can get better
then you put a potential client so here
I have an example for you guys you guys
can use this example right here I'll
probably put more examples here as well
on some other people that you can write
about in this specific way compile so so
this is essentially where we put
together a whole bunch of things that we
get from their videos so common sayings
that they might have angles that you
might have thought of or got from them
hooks meaning the beginnings of their
videos how do they hook people in we can
use that in our copy as well what is
their offer meaning what's the thing
that they're selling on the back end why
what most people teach is inferior so
you know with every Creator they're
going to mention things that other
people are doing and why it's not as
optimal if someone is telling you that
they are a fitness person and they'll
teach you how to make Muscle that's cool
but you have different types of people
out there let's say you have a guy like
Jeff nippard he's super into science
he's super fact-based he doesn't say
anything without citing a bunch of
studies and sources and all these other
things he would be like most people
teach just Bro Science they teach oh you
need to go to the gym bro you need to go
to failure on every set and you need to
have your protein and need to have it
within your anabolic window and all this
other garbage and crap that's literally
just like old wives tales they're fairy
tales they're myths they're not actually
real and what he teaches he would say
what I teach is superior because I know
how to actually study how to cite my
sources how to read through all the
other studies that have been done before
and that's where I get my conclusions
from it's science Based training so
that's just a little example for you
guys and uh how you can use it in your
copy next is any stories that they come
up with stories are very broad cuz
people will have stories about how they
came across what they know or what
problems they had before and the main
thing that you want to keep with your
stories is the belief shift identifying
with the people who are listening to it
and also shifting their beliefs and also
I have a little AI prompt here for for
you guys at the bottom too it says
distill this YouTube video into a few
paragraphs so let me show you exactly
how I use this so we're going to go to
our example right here we're going to go
to his Instagram as you can see in his
bio he has a YouTube channel so you go
right here to YouTube I'm just going to
go look at his most popular video so bam
right there most most popular video and
then I'm going to scroll down click on
more and I'm going to click on show
transcript now it's going to give me the
whole transcript of the video every
single word that he says so I'm going to
go down to the bottom I'm going to copy
copy that and then I'm going to paste it
into chat gbt and I'm going to do that
for a few videos and when I do this all
I'm doing is programming chat gbt okay
and this is how you use AI we're going
to go way way way in depth on AI later
on in the course after we talk about you
know the basics of copywriting and how
to make emails and landing pages and
vsls and so on and so forth you
essentially program it by saying these
are a bunch of this dude's videos this
is how he talks these are the things
that he says now what I would like you
to do is you can ask it to create you
some angles to justify some things tell
you some stories and get a whole bunch
of content we're going to go really deep
into chat gbt and how to use it but I
just thought I would leave this here so
you guys can have it for later so
distill this video into a few paragraphs
tell me the most important points
covered this is how you can learn about
what the video said without having to
watch through the whole 17 minutes of it
so that's going to take you like 30
seconds instead of 17 minutes then I
want you to tell me if there are any
common phrases that are used tell me if
there's anything that's said that seems
like it's a core message I also want you
to tell me if there are any stories in
this video If so describe the story what
happened and how the characters and the
story fell then I tell it also tell me
if there are any points in this video
where the speaker heavily relates to the
audience and proves that he knows
exactly what the audience is going
through and what they might think and
why they might think it so that's my AI
prompt to essentially give you the best
chances of getting all these in the
shortest amount of time guys when it
comes to copywriting you're going to
learn that at first it's about learning
it's about getting good at your skill
but you start to realize that it really
really really comes down to efficiency
efficiency is simply the relationship
between what you get versus what you put
in so if you put in a lot of work and a
lot of time and you don't get much out
then that's inefficient that's going to
essentially waste time it's going to
take extra time for you to get to that
5K a month 10K a month with copyrighting
so essentially what we want to do is
make it as efficient as possible and
this is what this does okay and I'm
going to show you some other ways how to
do that not just with copyrighting but
also with Outreach and basically
everything else it's all about
efficiency take a look at this example
here so I'm using the same potential
client let's go check it out so this
potential client his name is hza Ali he
goes by Hamza invest 153k followers so
he has lots of followers as you can see
his reals have pretty decent views as
well 30k 30k 45k 49k and so on and so
forth now his bio says he's founder of
uh Flex space Network Flex space
investor and developer AMG collector
your journey in office warehouses starts
here so the reason why I chose this dude
is because I also wanted to challenge
myself I don't know the first thing
about real estate I'm really into stop
I'm really into crypto of course I love
copyrighting and marketing and business
but real estate is something that's
completely French to me and I have no
idea what a flex space is or some of the
other things that he's talking about in
these videos so essentially all I did
was just watch his stuff all I did was
watch a whole bunch of his stuff I
compiled it inside of that document and
now I know exactly what he does flex
space is essentially an office warehouse
and these office warehouses are rented
out to professionals as maybe it's an
office maybe it's a warehouse maybe it's
a retail store maybe it's a restaurant
it could be a whole number of things I'm
not going to spend too much time on him
specifically but I want to just show you
exactly how I did it so how do people
get on this list this is super important
as well is to understand how people get
on his list because some people are
going to get on his list from like this
this is a newsletter and this matters
because when it's a newsletter people
are opting in because they want to hear
what he has to say and they want to be
entertained and they want to be kept up
to date and they want value that's what
you have to give them if people give you
their email for a free lead magnet which
we'll talk about later when we talk
about sales fun and things but that's
something completely different and then
there are people who come on to the list
because they have bought before those
are three different type of people and
there's three different reasons as to
why they are on the list there's also
just some people have different lead
magnets for different businesses and
they have different offers but again
we're going to talk about that more when
we get into sales pages and sales
funnels but this is also something
that's important to know how do people
actually get on the list why are they on
the list what do they expect so because
they want to hear more exclusive
insights into Flex space that's
basically it so here's the compile this
real right here I'm going to actually
play it through and watch it really
really quickly but it should give you
guys a really good understanding of what
I mean by saying these things so let's
check it out so his first line is if
you're done with the problems of
residential real estate you're done with
the problems you're done with the
problematic tenants you're done with
maintenance calls that are telling you
to clean up clog toilets and do that
stuff I get it you want to get started
in commercial real estate you want
something that's low barrier to entry
something where you can get the tax
benefits that you can't get in
residential real estate so he's
literally just feeling filling out my
form for me he's he's filling out my
sheet for me he's telling me why is
residential real estate what everybody
else is teaching inferior well because
it's super hands on you got to do all
this BS you want to get into commercial
real estate because that's where the
real tax benefits are it's low barri
entry it's how to manage resilience you
easy Le seeing and so on and so forth so
I just want to play a couple seconds of
that to show you how easy it actually is
to fill this out just by watching a few
videos of theirs anyways I basically
just compiled a whole bunch of stuff
here I copied and pasted some of his
Instagram captions I kind of taught
myself a little bit about what a flex
Bas is and a little bit about real
estate copied down some of his hooks
copied down some of his common sayings
came up with some angles understood the
offer and what it is I also came up with
some stories and listen to some stories
again guys you guys can have access to
this very document that I'm looking
through right now so if you want to go
through it in more detail you can um
there's the same AI prompt and there's
also examples from email templates
inside the free copy starter kit this
email in here and also other templates
that are basically just fill in the
blank they're variables that you can
fill in so instead of saying there's a
few reasons why people are interested in
getting in real estate you could say
there are a few reasons why people are
interested in either losing weight or
building muscle or making money online
or anything or or specific way to make
money online or a specific way to lose
weight maybe it's the keto diet maybe
it's a calisthetics training if they're
trying to get bigger so there are tons
of possibilities with these and you have
to steal the ideas steal the ideas and
not necessarily think about stealing the
words and this is a huge copywriting
hack that you can use so let's go
through it why I sold my Residential
Properties and after hearing this you
might too so essentially is pretty
straightforward the reason as to why I
did this surprising thing and why you
might want to as well or why a
residential real estate isn't the best
so we're going to go through it there's
a few reasons people are interested in
getting in real estate Freedom passive
income insane tax benefits this is
literally just where I'm relating to the
reader but I soon came to realize real
estate provides almost none of those
things and like this is the big
challenge challenge and Intrigue cuz
you're thinking oh my God hza is saying
that real estate doesn't provide any of
those awesome things let me read on more
to see why he's saying this at least if
you follow how everyone else does it or
how everyone else teaches it why the
standard way is inferior but there is a
method that does work better than any
other form of real estate investing and
it doesn't come with the headaches of
traditional real estate methods and then
I talk about more of the reasons why
it's inferior it doesn't come with the
traditional headaches no phone calls at
2: a.m. to fix broken toilets tenants
avoiding paying rent and coming up with
the most Wild excuses you can imagine
and the constant stress of always trying
to find more good residential real
estate deals this is why I sold all my
my Residential Properties the return on
time and capital I was looking for just
wasn't there so I tried something new
and instantly it was like a breath of
fresh air a simple property with
professional tenants and minimum upfront
investment cost these are office
warehouses that I call Flex spaces and
while I was more than skeptical at first
right away it was a night and day
difference and it was only then that I
realized why be a property manager when
you can be be a real estate investor and
ever since then not only have I been
investing in Flex spaces like crazy but
I've also helped others do the same and
make over seven figures per development
and if you want to learn how click here
to join the flex space Network the
economy is Shifting rapidly and there's
only one thing I can say for sure and
that is I'm so glad that I went all in
on Flex spaces while there's still so
much opportunity because come in a few
years from now who knows it probably
won't be as accessible to beginners as
it is now so do yourself a favor and
don't wait till later and then you just
sign off that's all for now Hamza and
that's exactly what that looks like I
could go through line by line and the
specific reasons why I put everything
but you should be able to kind of see
exactly what I did we literally just
looked at a real where he was talking
about phone calls at 2: a.m. we're
fixing broken toilets and this is again
just going through and uh relating to
the common problem and then there's only
a few points that you might not have
been able to pick up so usually when you
tell these stories you're going to want
a main lesson at the end a main lesson
why you're telling the people a story
what's the bottom line and what do they
need to take from it and also another
thing to add is that I'm talking about
why Hees convinced one really common
problem that copywriters run into is
they keep trying to convince people you
need to get into Flex spaces you need to
get into this before the opportunity is
too late whereas what's more effective
than that is showing people why you're
convinced I'm so glad that I got into
this while the opportunity was there
because there have been so many other
opportunities that I've just watched
Pass Me By watch other people make money
with while I was sitting there on the
sidelines kicking myself just saying man
if only I were to take that small risk
and get in there I would be reaping the
rewards right now and luckily I was able
to get in on Flex bases and the
opportunity is still there but maybe not
forever so what does that tell them that
tells them that number one you're
convinced and you're showing them why
you're convinced and telling them why
and also it gives urgency and scarcity
this is called situational urgency I'll
get into it a little bit more as we go
on but guys this is what an email looks
like this is how everything works
together this is how it flows this is
the structure so the structure here is
problem and then I give a little bit of
what's in for me we're going to learn
again this as we go on but I talk about
the problem a little bit I tell them
what I'm going to show them or how I'm
going to help them in this email I go
deeper on the problem and then I talk
about what the solution is and also
notice how I'm being intriguing and I'm
not giving people the answers right away
that's why I sold on my Residential
Properties the return on time in capital
I was looking for just wasn't there so I
tried something new when I say something
like I tried something new and it was an
instant breath breath of fresh air it
sounds like I'm going to say whatever
the thing is in the next sentence but I
don't say it all the way until a couple
lines later I talk about what it is I
talk about my experience with it I talk
about why it's awesome and then I reveal
it whereas some people do it backwards
they reveal what it is and then they
talk about how good it is so we're going
to look at a lot more examples and I'm
going to show you exactly how that works
but when you're writing copy you're
going to realize that it sounds like a
friend talking to a friend but you not
writing it as if it was a English exam
or you're writing an exam or a an
English paper in MLA format or or
something it's not a supernatural way of
writing but this is the most intriguing
way to write by far so everybody
congratulations you have now written
your very first email with me what I do
strongly suggest is that you take
everything that I said right here and
you make sure that you bookmark it for
later at the end of this video when you
reach the very end you're going to want
to come back and just look at everything
that I'm doing here okay and make sure
you download all of these and you use
them to your advantage so now we're
going to go over the fundamentals of
copywriting now we're going to break it
down to more of a formula the rules and
the fundamentals of copywriting these
are the rules of thumb that apply to all
forms and mediums of copywriting that
you're going to want to keep in mind
okay so this is something that you're
probably going to want to break out your
notes for so here's the four-part
fundamental copy formula here's what
every piece of copy necessarily pretty
much does attention consumption persuade
and action so attention in order to
deliver your message you first have to
get past the brain's quote unquote spam
filter okay this is what I call it then
consume in order for your copy to have
an effective message it must be
consumable and intriguing there must be
a reason for them to actually look at it
and they it must be easy for them to
read through it next is to persuade
shifting people's beliefs in your favor
is how you're able to sell to them over
time next is action most pieces of copy
end with an effective call to action and
that's basically it so how do we capture
attention and get past the brain's
natural spam filter some things we have
to understand so the inner spam filter
explained in order to have a chance at
bringing the reader into a selling State
of Mind you need to make them read first
otherwise it doesn't matter how good
your email is your sales page or
whatever piece of copy it is if it
doesn't hook the reader in and grab
their attention at the beginning then it
doesn't matter this is why people spend
so much time on a headline on a sales
page or the hook in their ad is because
the beginning is what matters the most
if you hear Mr Beast talking about
making YouTube videos or you hear a
popular businessman talk about creating
ads or something for example they always
talk about how on YouTube it comes down
to the research of the title and the
thumbnail in the first 10 seconds those
are the most important part of the whole
video that's what they spend half the
time if not more on in the same with
people's ads in the same with people's
sales Pages the thing people undervalue
the most is literally the first 10
seconds of the video like I can almost I
think I can quote it I tied up an FBI
agent and I have $1,000 in this bag
here's a knife good luck and I just run
away like it gives you everything you
need no wasted words short and concise
and then T so it's really that important
to get people's attention right off the
bat so what actually gets past this
filters this is where you're going to
learn effective techniques to get
people's attention and then how to write
filter infiltration copy how to
implement filter infiltration methods
into your copy and use them to your
advantage so this is exactly what it
looks like guys people are shown so many
advertisements so many messages every
single day and they ignore the vast
majority of them but only some of them
get people's attention and that is what
we're going to focus on here so here's
an exercise a really really easy way to
help you conceptually ize this is to
look at other really good Hooks and a
great place to go for Hooks and to
really break down why they just grab
your attention is Reddit if you go to
any Reddit and just look at the top
posts for this year or the top posts
ever you're going to see some stuff that
infiltrates your brain filter so I'm
going to read some of the titles and you
guys tell me which ones you think you
like have look at and open and read it
to understand so I've never found a
black woman attractive but I think
you're beautiful in quotation marks I
let the wom start the conversations in
online dating and these are the results
I'd like to see that my son was
diagnosed with something far worse than
cancer you see how it intrigues you
there she doesn't tell you what it is
she tells you what it's worse than so
now you're wondering oh damn I wonder
what's worse than that don't Google
yourself horror story intriguing why
shouldn't I Google myself what's the
horror story what did this person find
my son's teacher has been giving some
strange homework H strange homework what
do they mean by that so while sure this
might not be business copywriting you
can see exactly why they're actually
grabbing your attention and how they do
it so how to write copy that grabs the
reader by the eyeballs Pro tip the best
way to get your message heard is to
decrease the effort required to consume
and then increase the Intrigue this
relationship is what makes all of the
difference when you start out your copy
it's important to be easily
understandable it's important to write
lean lean just means without any fluff
without any fat you want it to be short
Punchy to the point you want it to grab
somebody's attention and when you do
that and also add a bunch of intrigue
this is what makes your message read but
let's look at the opposite let's say
it's a super long intro and you're not
really getting to the point until later
and it's not really that interesting or
intriguing nobody's going to read it so
what are the three parts of grabbing
people's attention what's the formula so
first of all make a promise which is not
spammy what is the reader going to get
out of this avoiding pain can be the
benefit too so the thing with making
promises whether it be especially in
email but also in ads and on landing
pages is that if you're putting like
here's how to make $10,000 and then
dollar sign dollar sign dollar sign in
the next 20 days like that looks like
spam so the Gmail spam filters Gmail
automatically filters the things that it
thinks are spam and when you use spammy
words you're going to end up in the spam
folder essentially this means that all
the emails you're sending out for your
clients instead of getting a really good
open rate like 25% or 30% of the people
you sent to actually open they're not
going to see it cuz it's going to be in
their spam folder so now only about 5%
or less people are going to see it so
you want to make sure that you have
promises that are not spamming this is
also important for things like ads
Facebook or meta lets you run ads on
their website but it's extremely
difficult to be compliant that's what
they call it compliant because if
anything looks like a Spam even a little
bit they're going to shut down your ad
account and then you're not going to be
able to run any ads anymore next is
Intrigue non-confusing it's important to
Intrigue people make it simple concise
and non-c confusing something to make
the reader curious they don't understand
but wants to they want to know what it
is they don't know what it is but they want to know what it is you're giving
want to know what it is you're giving them some hints but you still can't
them some hints but you still can't guess it and this is a really important
guess it and this is a really important part with Intrigue is that imagine that
part with Intrigue is that imagine that you say to somebody well guess what
you say to somebody well guess what we're going to eat today and then they
we're going to eat today and then they make a bunch of guesses and you're like
make a bunch of guesses and you're like nope it's not that and like huh damn can
nope it's not that and like huh damn can you give me a hint and you say yeah it
you give me a hint and you say yeah it starts with an m and they're like M
starts with an m and they're like M McDonald's no damn what is it and now
McDonald's no damn what is it and now they're really interested they're really
they're really interested they're really invested because they feel like they
invested because they feel like they should know this they really really want
should know this they really really want to know this and everything that they
to know this and everything that they think it's going to be it's not so that
think it's going to be it's not so that makes them want to know even more and
makes them want to know even more and then next of course is emotional but not
then next of course is emotional but not clickbait so high tension moments that
clickbait so high tension moments that makes you want to know what happens next
makes you want to know what happens next and it's supposed to be something that's
and it's supposed to be something that's like dramatic like a a soap opera or
like dramatic like a a soap opera or like love island or or something where
like love island or or something where oh my God this girl's boyfriend just
oh my God this girl's boyfriend just cheated on her and they're keeping a
cheated on her and they're keeping a secret and then she found out in episode
secret and then she found out in episode 6 there's a reason why half of Netflix
6 there's a reason why half of Netflix is just filled up with some weird love
is just filled up with some weird love Island type of reality TV is because
Island type of reality TV is because it's emotional it's dramatic let's go
it's emotional it's dramatic let's go deeper onto each of them first of all
deeper onto each of them first of all promise but non- spamming grabbing
promise but non- spamming grabbing attention when you're writing something
attention when you're writing something to get people's attention you want it to
to get people's attention you want it to be exciting and interesting imagine
be exciting and interesting imagine you're telling your friends about a new
you're telling your friends about a new video game you wouldn't just say it's
video game you wouldn't just say it's fun you might say this is the coolest
fun you might say this is the coolest game ever you can fly around and fight
game ever you can fly around and fight dragons so you're giving them more
dragons so you're giving them more details you're like damn that's cool
details you're like damn that's cool giving a big promise in copywriting
giving a big promise in copywriting giving a big promise means telling
giving a big promise means telling people something amazing that they will
people something amazing that they will get if they read more it's like saying
get if they read more it's like saying if you play this game you'll have so
if you play this game you'll have so much fun you won't want to put it put it
much fun you won't want to put it put it down the promise needs to be exciting
down the promise needs to be exciting and make people curious now we talk
and make people curious now we talk about the promise and how it cannot be
about the promise and how it cannot be spammy so not being spammy spammy is
spammy so not being spammy spammy is when you're being too over the top with
when you're being too over the top with your messaging and your claims sound
your messaging and your claims sound fake this is super important too instead
fake this is super important too instead be honest like you're talking to a
be honest like you're talking to a friend so you wouldn't say here's how to
friend so you wouldn't say here's how to literally pack on muscle and look like
literally pack on muscle and look like you're Jack and be accused of using
you're Jack and be accused of using steroids in 25 days without lifting any
steroids in 25 days without lifting any weights it's like that sounds like BS
weights it's like that sounds like BS next is to be compliant with platforms
next is to be compliant with platforms platforms are places where you share
platforms are places where you share you're writing like Facebook or Gmail
you're writing like Facebook or Gmail they have rules to make sure everyone is
they have rules to make sure everyone is safe and happy being compliant means
safe and happy being compliant means following these rules and not making
following these rules and not making fake promises or saying things that
fake promises or saying things that aren't true it's like playing a game by
aren't true it's like playing a game by the rules so everyone can have fun and
the rules so everyone can have fun and to put it all together when you write
to put it all together when you write you want to grab attention by start with
you want to grab attention by start with something exciting hey I want to know
something exciting hey I want to know how to get super good at video games
how to get super good at video games next is to give a big promise tell them
next is to give a big promise tell them what they will get I'll show you the
what they will get I'll show you the tricks to beat every level fast next is
tricks to beat every level fast next is to not be spammy being nice and honest
to not be spammy being nice and honest these tricks really help me and I think
these tricks really help me and I think they'll help you too and that goes with
they'll help you too and that goes with making sure that you are showing why
making sure that you are showing why you're convinced rather than convincing
you're convinced rather than convincing other people next is to be compliant
other people next is to be compliant follow the rules it still takes effort
follow the rules it still takes effort but the payoff is worth it okay so next
but the payoff is worth it okay so next we're talking about being intriguing but
we're talking about being intriguing but also non-confusing so intriguing you
also non-confusing so intriguing you want to make people curious and excited
want to make people curious and excited to read more by being intriguing is like
to read more by being intriguing is like telling the beginning of a really good
telling the beginning of a really good story you give them just enough to get
story you give them just enough to get them interested so that they want to
them interested so that they want to find out what happens next okay but how
find out what happens next okay but how do we avoid confusion avoiding confusion
do we avoid confusion avoiding confusion means making sure your writing is clear
means making sure your writing is clear and easy to understand if people get
and easy to understand if people get confused they stop reading because it's
confused they stop reading because it's too hard to follow it's like telling a
too hard to follow it's like telling a story to your friends if you keep
story to your friends if you keep jumping around or using words they don't
jumping around or using words they don't understand they'll lose interest another
understand they'll lose interest another Point that's super extremely important
Point that's super extremely important when it comes to copywriting is that you
when it comes to copywriting is that you don't want to use over technical jargon
don't want to use over technical jargon you don't want to make it sound fancy
you don't want to make it sound fancy even if you're talking to business
even if you're talking to business owners okay even if you're talking to
owners okay even if you're talking to really smart people you want to know why
really smart people you want to know why because an easy to digest and understand
because an easy to digest and understand message is going to help you reach the
message is going to help you reach the people who aren't good readers and to
people who aren't good readers and to the people who are good readers is going
the people who are good readers is going to help them understand even better so
to help them understand even better so it's literally a win-win so making the
it's literally a win-win so making the reader crave what's next you want the
reader crave what's next you want the reader to be eager to find out more just
reader to be eager to find out more just like when you watch an exciting movie
like when you watch an exciting movie and you can't wait to see what happens
and you can't wait to see what happens next this keeps them reading and
next this keeps them reading and interested in what they have to say and
interested in what they have to say and guys like this is what Intrigue is
guys like this is what Intrigue is Intrigue is like an itch it's like
Intrigue is like an itch it's like imagine being extremely itchy on your
imagine being extremely itchy on your back and you just have to scratch it
back and you just have to scratch it there's no other way or it's like really
there's no other way or it's like really really needing to use the washroom like
really needing to use the washroom like it doesn't matter where you're going
it doesn't matter where you're going what like where you're driving you're
what like where you're driving you're going to pull over and you're going to
going to pull over and you're going to use the washroom you just need to you
use the washroom you just need to you crave it and you want people to Crave
crave it and you want people to Crave reading your your entry or crave reading
reading your your entry or crave reading your emails or your copy just like that
your emails or your copy just like that so how to do it well you start with the
so how to do it well you start with the hook begin with something that grabs
hook begin with something that grabs their attention next you keep it clear
their attention next you keep it clear make sure the sentence makes sense and
make sure the sentence makes sense and everyone follows the one before it so
everyone follows the one before it so for example imagine doubling your
for example imagine doubling your Instagram followers in Just 4 months
Instagram followers in Just 4 months without spending a dime here's how I did
without spending a dime here's how I did it then you want to keep it clear first
it then you want to keep it clear first you need to understand the power of
you need to understand the power of engaging content but it's not just any
engaging content but it's not just any content we're going to talk about this a
content we're going to talk about this a little bit as we go on but this is a
little bit as we go on but this is a belief shift first you need to
belief shift first you need to understand the power of engaging content
understand the power of engaging content but it's not just any content add a
but it's not just any content add a little mystery this is where you give
little mystery this is where you give them hints but you don't reveal anything
them hints but you don't reveal anything this is a very very powerful point of
this is a very very powerful point of copyrighting there's a special type of
copyrighting there's a special type of post that gets me 7 to 10 times more
post that gets me 7 to 10 times more engagement than regular posts and then
engagement than regular posts and then you build up slowly make sure the story
you build up slowly make sure the story builds to The Next Step so they stay
builds to The Next Step so they stay curious and no it's not posting reals
curious and no it's not posting reals carousels or single photos and now
carousels or single photos and now you're sitting there like it gets 7 to
you're sitting there like it gets 7 to 10 times more engagement than regular
10 times more engagement than regular things but it's not all of the things I
things but it's not all of the things I thought it was going to be What on earth
thought it was going to be What on earth type of content is this then you end
type of content is this then you end with the te's finish with the hint of
with the te's finish with the hint of what's next it works by combining all of
what's next it works by combining all of those content types into one if you want
those content types into one if you want to know what it is how I used it to
to know what it is how I used it to double my following in 4 months then
double my following in 4 months then click here awesome so putting it all
click here awesome so putting it all together what does it really look like
together what does it really look like so to be intriguing start with something
so to be intriguing start with something that makes them curious avoid confusion
that makes them curious avoid confusion make sure it's clear and easy to follow
make sure it's clear and easy to follow make them crave what's next and keep
make them crave what's next and keep them wanting more so in simple words
them wanting more so in simple words write like you're sharing an exciting
write like you're sharing an exciting and easy to follow plan that keeps your
and easy to follow plan that keeps your friends curious and eager to learn the
friends curious and eager to learn the next step and next is to be emotional
next step and next is to be emotional while avoiding clickbait so
while avoiding clickbait so incorporating emotion emotion in writing
incorporating emotion emotion in writing means creating a sense of urgency
means creating a sense of urgency excitement or surprise it grabs
excitement or surprise it grabs attention by making people curious about
attention by making people curious about what's happening and eager to find out
what's happening and eager to find out more so why is it important using
more so why is it important using emotion can make your message more
emotion can make your message more compelling and memorable it keeps
compelling and memorable it keeps readers on the edge of their seats and
readers on the edge of their seats and makes them want to keep reading but it's
makes them want to keep reading but it's important to be truthful and deliver
important to be truthful and deliver real value and avoid misleading your
real value and avoid misleading your readers okay so clickbait is essentially
readers okay so clickbait is essentially when a YouTube video says yo here's how
when a YouTube video says yo here's how to make a million dollars and then you
to make a million dollars and then you open up the YouTube video and he's like
open up the YouTube video and he's like just kidding I'm not actually going to
just kidding I'm not actually going to show you how to make a million dollars I
show you how to make a million dollars I just kind of wanted to talk about my day
just kind of wanted to talk about my day that's clickbait is when the subject
that's clickbait is when the subject line of the email doesn't match what's
line of the email doesn't match what's inside the email or the thumbnail on
inside the email or the thumbnail on YouTube video doesn't at all match
YouTube video doesn't at all match what's actually in the YouTube video at
what's actually in the YouTube video at all and it throws you for a loop and it
all and it throws you for a loop and it basically makes you feel cheated there's
basically makes you feel cheated there's no actual value in there but however
no actual value in there but however something that's dramatic and emotional
something that's dramatic and emotional might be pretty much clickbait but if
might be pretty much clickbait but if you give actual value in it and you tie
you give actual value in it and you tie it into what the title is and make it
it into what the title is and make it actually related this is a way that it's
actually related this is a way that it's has the effectiveness of clickbait but
has the effectiveness of clickbait but it's not actual clickbait because you're
it's not actual clickbait because you're getting value and you won't be sad or
getting value and you won't be sad or mad or feel cheated because you're
mad or feel cheated because you're actually getting the thing that you
actually getting the thing that you signed up for this is another important
signed up for this is another important lesson to do with copyrighting is find
lesson to do with copyrighting is find out what would actually make people
out what would actually make people click and surprise them enough to click
click and surprise them enough to click and then how can you make the value how
and then how can you make the value how can you understand how to write it
can you understand how to write it related to that point so how do we
related to that point so how do we actually do it so we can start with a
actually do it so we can start with a dramatic hook begin with something
dramatic hook begin with something surprising and shocking so this is one
surprising and shocking so this is one I've actually used before in the in the
I've actually used before in the in the past I'm quitting copywriting and
past I'm quitting copywriting and starting Drop Shipping here's why build
starting Drop Shipping here's why build suspense make the reader wonder what's
suspense make the reader wonder what's going to happen next after years of
going to happen next after years of copyrighting I've heard beginners State
copyrighting I've heard beginners State over and over again that they're
over and over again that they're quitting to go start some new shiny
quitting to go start some new shiny business like Drop Shipping and then you
business like Drop Shipping and then you reveal the twist provide the unexpected
reveal the twist provide the unexpected tie into your attention grabbing
tie into your attention grabbing dramatic first line even I thought of
dramatic first line even I thought of quitting copyrighting so many times but
quitting copyrighting so many times but I'm glad that I didn't here's how to
I'm glad that I didn't here's how to succeed even if you feel stuck so the
succeed even if you feel stuck so the angle here is I'm not saying that I'm
angle here is I'm not saying that I'm quitting copyrighting but everyone else
quitting copyrighting but everyone else I've heard it so many times I'm quitting
I've heard it so many times I'm quitting copywriting and starting Drop Shipping
copywriting and starting Drop Shipping and then of course they start Drop
and then of course they start Drop Shipping they're like no Drop Shipping
Shipping they're like no Drop Shipping wasn't for me I'm going to start an
wasn't for me I'm going to start an agency and then they start something
agency and then they start something else and start something else and start
else and start something else and start something else and they don't get
something else and they don't get anywhere that's the actual angle whereas
anywhere that's the actual angle whereas I understand what I'm doing with the
I understand what I'm doing with the hook I'm making people think that maybe
hook I'm making people think that maybe they're assuming that I'm talking about
they're assuming that I'm talking about me but I purposely put it in quotation
me but I purposely put it in quotation marks which they probably would have
marks which they probably would have missed so how to avoid clickbait
missed so how to avoid clickbait clickbait uses tons of drama with no
clickbait uses tons of drama with no actual tie in and doesn't deliver any
actual tie in and doesn't deliver any value which can frustrate your readers
value which can frustrate your readers instead be dramatic but truthful
instead be dramatic but truthful ensuring you provide real insights and
ensuring you provide real insights and information that's really the key so
information that's really the key so when we put it all together what do we
when we put it all together what do we get incorporate drama start with
get incorporate drama start with something surprising or shocking build
something surprising or shocking build suspense and create tension make the
suspense and create tension make the reader curious and engaged then you
reader curious and engaged then you reveal the twist provide a surprising
reveal the twist provide a surprising solution and you end with a dramatic
solution and you end with a dramatic promise offer a bold statement that
promise offer a bold statement that keeps them engaged so in simple words
keeps them engaged so in simple words write like you're telling a thrilling
write like you're telling a thrilling story with surprising twists and turns
story with surprising twists and turns keeping your friends excited and eager
keeping your friends excited and eager to know what happens next all while
to know what happens next all while being honest and delivering real value
being honest and delivering real value and as a pro tip another great way to
and as a pro tip another great way to add emotion in drama is to
add emotion in drama is to controversially disagree with a commonly
controversially disagree with a commonly held belief I call this making the big
held belief I call this making the big challenge so making money online is
challenge so making money online is impossible imagine if our say that then
impossible imagine if our say that then that's like the big challenge so when
that's like the big challenge so when you challenge things that are very
you challenge things that are very commonly held beliefs a lot of people
commonly held beliefs a lot of people want to know why you're challenging them
want to know why you're challenging them they're they're intrigued they're
they're they're intrigued they're interested this is why people like
interested this is why people like Andrew Tate got so popular because he
Andrew Tate got so popular because he would say all these super super crazy
would say all these super super crazy things and people would watch them
things and people would watch them especially as haters would watch them
especially as haters would watch them and want to know more well what color is
and want to know more well what color is your
your bagetti oh off then next we need to
bagetti oh off then next we need to talk about optimizing for consumability
talk about optimizing for consumability now now while this sounds super long and
now now while this sounds super long and maybe like some complicated words
maybe like some complicated words basically we're talking about making
basically we're talking about making things just super easy to read and
things just super easy to read and digest that's basically it so we first
digest that's basically it so we first need to understand that most people
need to understand that most people today suffer from Tik Tok brain okay Tik
today suffer from Tik Tok brain okay Tik Tok brain is just the way that I say
Tok brain is just the way that I say people are suffering from short form
people are suffering from short form content which is leading to shortened
content which is leading to shortened attention spans short form content is
attention spans short form content is causing a complete shift in consumption
causing a complete shift in consumption now people can only pay attention to
now people can only pay attention to something for 60 seconds or less now we
something for 60 seconds or less now we need to understand pacing when you go
need to understand pacing when you go slow or fast content that's constantly
slow or fast content that's constantly fast or slow paced is boring if it's
fast or slow paced is boring if it's only fast it's boring if it's only slow
only fast it's boring if it's only slow it's boring it's important to make your
it's boring it's important to make your message easy to consume by using pacing
message easy to consume by using pacing so think of an action movie for example
so think of an action movie for example imagine if it was literally just a
imagine if it was literally just a 90minut fight scene and there was
90minut fight scene and there was nothing but exploding cars and craziness
nothing but exploding cars and craziness that would get boring after like 10
that would get boring after like 10 minutes because it's all fast all fast
minutes because it's all fast all fast all fast now imagine if the whole movie
all fast now imagine if the whole movie is just talking and talking and waiting
is just talking and talking and waiting and waiting and no action scenes No
and waiting and no action scenes No fight scenes or no anything that's an
fight scenes or no anything that's an example of it being too slow but what do
example of it being too slow but what do great action movies do well they build
great action movies do well they build up slow and then they go fast and then
up slow and then they go fast and then they go down slow again and then they go
they go down slow again and then they go fast like a roller coaster and next is
fast like a roller coaster and next is creating Intrigue making readers itch to
creating Intrigue making readers itch to know what's next Intrigue is saving the
know what's next Intrigue is saving the big punch line until the end and
big punch line until the end and revealing the punch line while planting
revealing the punch line while planting another setup here's specifically we're
another setup here's specifically we're talking about open loops and closed
talking about open loops and closed Loops so last time we learned a little
Loops so last time we learned a little bit about what Intrigue is now I want to
bit about what Intrigue is now I want to talk about how to create Intrigue and
talk about how to create Intrigue and then give the punchline but create more
then give the punchline but create more Intrigue so that people keep reading
Intrigue so that people keep reading this is something that a lot of
this is something that a lot of copywriters struggle with as well
copywriters struggle with as well because they kill the Intrigue by giving
because they kill the Intrigue by giving away the punchline too early and then
away the punchline too early and then there's no more open loop to keep the
there's no more open loop to keep the reader reading so we're going to give go
reader reading so we're going to give go through some examples like that but
through some examples like that but first I want to ask you a question which
first I want to ask you a question which version are you more likely to read the
version are you more likely to read the one here on the right that's all big and
one here on the right that's all big and chunky or the one here on the left
chunky or the one here on the left that's more spaced out you can read it a
that's more spaced out you can read it a lot easier and you kind of understand
lot easier and you kind of understand how it's supposed to be said cuz when I
how it's supposed to be said cuz when I read this I can actually say it out loud
read this I can actually say it out loud and I know what I'm talking about I know
and I know what I'm talking about I know how it's supposed to sound here on the
how it's supposed to sound here on the right it's not as much the same and it's
right it's not as much the same and it's a lot of big chunky paragraphs that
a lot of big chunky paragraphs that makes me not really want to read it it
makes me not really want to read it it kind of looks like a book people don't
kind of looks like a book people don't want to read books whereas this over
want to read books whereas this over here this looks a lot easier to read
here this looks a lot easier to read That's why most modern copy looks like
That's why most modern copy looks like this over here on the left so this is a
this over here on the left so this is a good example of what pacing looks like
good example of what pacing looks like so on the left you you can see there's
so on the left you you can see there's some short lines at the top some longer
some short lines at the top some longer lines some short lines that's going to
lines some short lines that's going to get consumed but then there's bad pacing
get consumed but then there's bad pacing which is just this this is an example of
which is just this this is an example of all slow long drawn out paragraphs and
all slow long drawn out paragraphs and sentences and that's what that looks
sentences and that's what that looks like so optimizing for Tik Tock brain so
like so optimizing for Tik Tock brain so we have to understand Tik Tok brain this
we have to understand Tik Tok brain this refers to the shortening of attention
refers to the shortening of attention spans by consuming quick engaging
spans by consuming quick engaging content like found on Tik Tok people now
content like found on Tik Tok people now expect information to be delivered fast
expect information to be delivered fast and in an easily digestible format and
and in an easily digestible format and this is another Pro tip for you guys is
this is another Pro tip for you guys is that it's really not about the amount of
that it's really not about the amount of value that you give just overall it's
value that you give just overall it's really not about that it's about the
really not about that it's about the value you provide per minute so if you
value you provide per minute so if you have a high amount of value in your
have a high amount of value in your email let's say and it's only 200 words
email let's say and it's only 200 words that's going to be way better than a
that's going to be way better than a email that's 10,000 words but you put a
email that's 10,000 words but you put a lot of quote unquote value in it cuz
lot of quote unquote value in it cuz people aren't going to read it because
people aren't going to read it because it's just too long so if you make it
it's just too long so if you make it short Punchy to the point highly
short Punchy to the point highly valuable that is what you're looking for
valuable that is what you're looking for why it's important number one short
why it's important number one short intention spans people don't spend much
intention spans people don't spend much time reading long messages if your copy
time reading long messages if your copy isn't easy to understand quickly they'll
isn't easy to understand quickly they'll move on without getting your message
move on without getting your message engagement quick engaging content keeps
engagement quick engaging content keeps people interested if your writing is
people interested if your writing is concise and impactful people are more
concise and impactful people are more likely to read it and take action
likely to read it and take action retention simple clear messages are
retention simple clear messages are easier to remember when people remember
easier to remember when people remember your message they're more likely to
your message they're more likely to engage with your content again and again
engage with your content again and again pretty self-explanatory so how do we
pretty self-explanatory so how do we actually do this and what are some
actually do this and what are some examples so start with a strong hook
examples so start with a strong hook grab their attention immediately so
grab their attention immediately so example of this add 2 in to your biceps
example of this add 2 in to your biceps in just 90 days here's how so this is
in just 90 days here's how so this is obviously something that's geared
obviously something that's geared towards bodybuilders bodybuilders are
towards bodybuilders bodybuilders are always out here measuring their arms and
always out here measuring their arms and stuff so when you say something like
stuff so when you say something like adding 2 in to your biceps in just 90
adding 2 in to your biceps in just 90 days here's how it's very specific to
days here's how it's very specific to who you're talking to and what they
who you're talking to and what they actually want if I were to say you try
actually want if I were to say you try to grow your arms super vague it's not a
to grow your arms super vague it's not a new Fresh angle or idea whereas this is
new Fresh angle or idea whereas this is a new Fresh angle right here next is you
a new Fresh angle right here next is you want to use short sentences and
want to use short sentences and paragraphs to keep it simple to the
paragraphs to keep it simple to the point so for example first focus on
point so for example first focus on compound exercises they work multiple
compound exercises they work multiple muscle groups at once and then another
muscle groups at once and then another way that you can do this is to use
way that you can do this is to use bullet points and lists and this is
bullet points and lists and this is something that you're going to learn
something that you're going to learn about more as we go on but bullet points
about more as we go on but bullet points are one of the best things to master as
are one of the best things to master as a copy wter cuz this is how you can give
a copy wter cuz this is how you can give the most amount of value in the shortest
the most amount of value in the shortest and most digestible way possible example
and most digestible way possible example lift heavy weights eat 1 gam of protein
lift heavy weights eat 1 gam of protein per pound of body weight daily get eight
per pound of body weight daily get eight hours of sleep each night use visuals
hours of sleep each night use visuals add images emojis or icons to make your
add images emojis or icons to make your text visually appealing as well now it's
text visually appealing as well now it's important to note that with Emojis and
important to note that with Emojis and stuff you don't want to go too overboard
stuff you don't want to go too overboard but if you're writing something like an
but if you're writing something like an email you can put one or two in there if
email you can put one or two in there if you're writing something like a
you're writing something like a Instagram caption you can probably put
Instagram caption you can probably put more in there but they can also convey
more in there but they can also convey emotion so if you put like a laughing
emotion so if you put like a laughing face emoji after something or if you put
face emoji after something or if you put a serious face or a shocked face that
a serious face or a shocked face that will convey emotion or you can just put
will convey emotion or you can just put it in there to draw the reader's
it in there to draw the reader's attention so if you have one big lesson
attention so if you have one big lesson in your whole email and you want
in your whole email and you want attention drawn to it you can both hold
attention drawn to it you can both hold it but you can also like put a a
it but you can also like put a a pointing finger to it as well a pointing
pointing finger to it as well a pointing figure Emoji next we want to make sure
figure Emoji next we want to make sure that we're being direct tell them
that we're being direct tell them exactly what they need to know without
exactly what they need to know without any fluff so consume a protein shake
any fluff so consume a protein shake within 30 minutes after your workout to
within 30 minutes after your workout to maximize muscle growth for example and
maximize muscle growth for example and then we want to give them a call to
then we want to give them a call to action encourage them to take immediate
action encourage them to take immediate action download the free 90day arm
action download the free 90day arm building plan and start gaining muscle
building plan and start gaining muscle that's what it looks like so let's put
that's what it looks like so let's put it all together when you write you want
it all together when you write you want to start with a strong Hook by grabbing
to start with a strong Hook by grabbing their attention use short sentences and
their attention use short sentences and paragraphs to keep it simple and direct
paragraphs to keep it simple and direct use bullet points and lists to make it
use bullet points and lists to make it easy to scan use visuals make your text
easy to scan use visuals make your text visually appealing be direct get
visually appealing be direct get straight to the point and you want to
straight to the point and you want to put a call to action okay so encourage
put a call to action okay so encourage immediate action so in simple words
immediate action so in simple words right like you're sharing a fun and
right like you're sharing a fun and exciting message that's quick and easy
exciting message that's quick and easy to read keeping your friends interested
to read keeping your friends interested and eager to take action right away and
and eager to take action right away and next we're going to talk about
next we're going to talk about understanding pacing what's going on
understanding pacing what's going on everybody I hope you are locked and
everybody I hope you are locked and loaded CU today we are going to be
loaded CU today we are going to be learning some copywriting for free in
learning some copywriting for free in the free copy Mega course so
the free copy Mega course so understanding pacing look pacing and
understanding pacing look pacing and writing is like the speed of a roller
writing is like the speed of a roller coaster sometimes it goes slow to let
coaster sometimes it goes slow to let you enjoy the view and other times it
you enjoy the view and other times it speeds up to give you a thrill in
speeds up to give you a thrill in copywriting knowing when to slow down
copywriting knowing when to slow down and when to speed up keeps your reader
and when to speed up keeps your reader interested and engaged this is extremely
interested and engaged this is extremely important because often times I see
important because often times I see people start with these really long
people start with these really long blocks of text and then maybe they have
blocks of text and then maybe they have some shorter ones way down down at the
some shorter ones way down down at the bottom of the email or maybe they just
bottom of the email or maybe they just do all short text all short text and it
do all short text all short text and it feels like I'm just reading vertically
feels like I'm just reading vertically these are things that are going to kill
these are things that are going to kill an email they're going to kill any type
an email they're going to kill any type of copy because the pacing is just off
of copy because the pacing is just off think of it like an action movie when
think of it like an action movie when there's an action movie and there's
there's an action movie and there's nothing but fight scenes fight scenes
nothing but fight scenes fight scenes fight scenes eventually the fight scenes
fight scenes eventually the fight scenes get boring and you're like wow this
get boring and you're like wow this action movie isn't very good but other
action movie isn't very good but other times there's like Exposition and like
times there's like Exposition and like these guys are talking to these guys you
these guys are talking to these guys you get kind of confused you're bored you're
get kind of confused you're bored you're like yo where's the people running up
like yo where's the people running up walls and doing Matrix flips and stuff
walls and doing Matrix flips and stuff so why is it important first and
so why is it important first and foremost is Clarity slowing down the
foremost is Clarity slowing down the pace helps explain important details
pace helps explain important details clearly ensuring the reader understands
clearly ensuring the reader understands your message engagement speeding up the
your message engagement speeding up the pace with short exciting sentences keeps
pace with short exciting sentences keeps the reader attention and makes your
the reader attention and makes your writing Dynamic and next is flow good
writing Dynamic and next is flow good pacing creates a natural Rhythm making
pacing creates a natural Rhythm making your copy enjoyable to read and more
your copy enjoyable to read and more persuasive so how do we actually do this
persuasive so how do we actually do this we know it's important but how do we do
we know it's important but how do we do it so first and foremost this a slow
it so first and foremost this a slow down to explain use longer sentences and
down to explain use longer sentences and more detailed explanation when you need
more detailed explanation when you need to clarify something important for
to clarify something important for example to build muscle effectively you
example to build muscle effectively you need to understand the role of protein
need to understand the role of protein and muscle repair and growth eating the
and muscle repair and growth eating the right amount of protein helps your
right amount of protein helps your muscles recover faster and grow stronger
muscles recover faster and grow stronger so that is kind of like the value
so that is kind of like the value portion of the email that's where you
portion of the email that's where you can do a little bit of explaining but of
can do a little bit of explaining but of course you don't want to get too deep
course you don't want to get too deep into the explaining you don't need to go
into the explaining you don't need to go into protein synthesis and uh protein
into protein synthesis and uh protein propound and ratios and like too too
propound and ratios and like too too much because doing that is just now it
much because doing that is just now it feels like you're reading like a study
feels like you're reading like a study or something it's just really boring so
or something it's just really boring so remember you want to keep it up with
remember you want to keep it up with pace and also when I'm explaining things
pace and also when I'm explaining things usually I like to leave something small
usually I like to leave something small in there like some bullets we're going
in there like some bullets we're going to learn about bullets as we go on but
to learn about bullets as we go on but you know you can see some bullets right
you know you can see some bullets right here bullets are essentially very short
here bullets are essentially very short and Punchy pieces of copy that break
and Punchy pieces of copy that break everything up and communicate the most
everything up and communicate the most in the least amount of words so we're
in the least amount of words so we're going to keep going next is to speed up
going to keep going next is to speed up to excite use short Punchy sentences to
to excite use short Punchy sentences to add excitement and keep the reader
add excitement and keep the reader engaged example lift heavy Eat Right
engaged example lift heavy Eat Right sleep well watch your muscles grow this
sleep well watch your muscles grow this is really good for doing like Recaps as
is really good for doing like Recaps as well at the end of your email if you
well at the end of your email if you have like a main lesson you want to
have like a main lesson you want to encapsulate it in just one sentence next
encapsulate it in just one sentence next is to mix it up alternate between slow
is to mix it up alternate between slow and fast pacing to maintain a natur flow
and fast pacing to maintain a natur flow and keep the reader interested example
and keep the reader interested example Billy muscle isn't just about lifting
Billy muscle isn't just about lifting weights it's about strategy it's simple
weights it's about strategy it's simple random lifting wastes time next is to
random lifting wastes time next is to use traditional phrases help the reader
use traditional phrases help the reader move smoothly between different Paces
move smoothly between different Paces for example now that you know the basics
for example now that you know the basics let's get to the fun part seeing those
let's get to the fun part seeing those muscles grow so this is especially
muscles grow so this is especially important when you're doing lisal emails
important when you're doing lisal emails and high value emails of course we're
and high value emails of course we're going to get into what that actually
going to get into what that actually means and types of those emails as we go
means and types of those emails as we go on so putting it all together when you
on so putting it all together when you write you want to slow down to explain
write you want to slow down to explain use longer es for clarity speed up to
use longer es for clarity speed up to excite use short sentences to add
excite use short sentences to add excitement mix it up alternate between
excitement mix it up alternate between slow and fast and of course use
slow and fast and of course use transitional phrases smooth transitions
transitional phrases smooth transitions keep the flow in simple words right like
keep the flow in simple words right like you're talking to your friends on an
you're talking to your friends on an exciting roller coaster ride flowing
exciting roller coaster ride flowing down to show them the view and speeding
down to show them the view and speeding up to give them a thrill keep them
up to give them a thrill keep them engaged and eager to continue now you
engaged and eager to continue now you understand pacing next is creating
understand pacing next is creating persuasion that shifts beliefs this is
persuasion that shifts beliefs this is possibly the most important part when it
possibly the most important part when it comes to anything marketing and
comes to anything marketing and copywriting and I'm going to leave you
copywriting and I'm going to leave you with a small thing here that's not
with a small thing here that's not actually written or anything but it's
actually written or anything but it's something that I've been hearing and
something that I've been hearing and learning about a lot lately so some
learning about a lot lately so some people say there's no difference between
people say there's no difference between marketing and sales I disagree the
marketing and sales I disagree the difference between marketing and sales
difference between marketing and sales is this remember Jake Paul whenever he
is this remember Jake Paul whenever he fights people he fights like UFC people
fights people he fights like UFC people but he only wants to do boxing why is
but he only wants to do boxing why is that because he knows he has a better
that because he knows he has a better chance at winning if it's boxing that is
chance at winning if it's boxing that is marketing once they're actually in the
marketing once they're actually in the game and they're fighting that is sales
game and they're fighting that is sales marketing essentially gets people closer
marketing essentially gets people closer to the sale sales is what gets people to
to the sale sales is what gets people to get pushed over the edge so the
get pushed over the edge so the difference here is let's say you are a
difference here is let's say you are a Content copywriter meaning you writing
Content copywriter meaning you writing the reals on an Instagram page or maybe
the reals on an Instagram page or maybe you're writing the stories or maybe
you're writing the stories or maybe you're even doing the emails those are
you're even doing the emails those are different kind of types of content
different kind of types of content copywriters but then you also have sales
copywriters but then you also have sales page copywriters or video salesletter
page copywriters or video salesletter copywriters or text salesletter
copywriters or text salesletter copywriters these are guys who are in
copywriters these are guys who are in sales this is about selling selling the
sales this is about selling selling the product whereas the marketing aspect is
product whereas the marketing aspect is selling the click selling the next step
selling the click selling the next step selling people beliefs to actually get
selling people beliefs to actually get closer to eventually buying and that's
closer to eventually buying and that's why it's so important to understand
why it's so important to understand belief shifting when we go into
belief shifting when we go into copywriting so let's just hop right into
copywriting so let's just hop right into it so creating persuasion that shifts
it so creating persuasion that shifts beliefs the first step to shifting is
beliefs the first step to shifting is understanding and man so so so important
understanding and man so so so important this is not only important in sales but
this is not only important in sales but also in marketing and also whenever
also in marketing and also whenever you're on your sales calls the first
you're on your sales calls the first step to shifting or anything is
step to shifting or anything is understanding you need to understand
understanding you need to understand people first and foremost on an
people first and foremost on an individual basis you're never going to
individual basis you're never going to get people to change their mind unless
get people to change their mind unless you first make them believe that you
you first make them believe that you understand their current position how to
understand their current position how to convince people by showing them your
convince people by showing them your convinced this one's again again super
convinced this one's again again super important convincing people causes
important convincing people causes friction it's impossible to argue with
friction it's impossible to argue with someone based on what they believe and
someone based on what they believe and what convinced them we're going to go
what convinced them we're going to go through some examples as we go further
through some examples as we go further the elements of showing overt telling
the elements of showing overt telling Trust on the Internet is at an alltime
Trust on the Internet is at an alltime low people are more likely to believe
low people are more likely to believe you when you provide proof Without A
you when you provide proof Without A Reasonable Doubt okay so let's go
Reasonable Doubt okay so let's go through Point by Point belief shifting
through Point by Point belief shifting is crucial to copyrighting if someone
is crucial to copyrighting if someone has a desire it's almost always their
has a desire it's almost always their beliefs that stop them from getting it
beliefs that stop them from getting it desire I want to lose weight and get
desire I want to lose weight and get shape limiting beliefs healthy food is
shape limiting beliefs healthy food is expensive I'm big boned my genetics
expensive I'm big boned my genetics aren't good and I'm too busy these are
aren't good and I'm too busy these are their limiting beliefs that are stopping
their limiting beliefs that are stopping them from getting the thing it's not
them from getting the thing it's not that they don't know what to do
that they don't know what to do especially in Fitness Fitness is a
especially in Fitness Fitness is a really good example because bro Fitness
really good example because bro Fitness is so hard for people to write about
is so hard for people to write about especially beginner copywriters because
especially beginner copywriters because often times I see them make their value
often times I see them make their value you need to lose weight by eating less
you need to lose weight by eating less calories than you actually consume no no
calories than you actually consume no no you need to lose weight by burning more
you need to lose weight by burning more calories than you consume and you need
calories than you consume and you need to build muscle by going to the gym
to build muscle by going to the gym consistently it's say yeah but bro
consistently it's say yeah but bro people know that but they're always
people know that but they're always going to say yeah but how the how behind
going to say yeah but how the how behind those things is where the value is at so
those things is where the value is at so for example how to curb your cravings
for example how to curb your cravings and not actually eat when you want to
and not actually eat when you want to how to actually eat way less calories or
how to actually eat way less calories or or how fasting is actually the best way
or how fasting is actually the best way to eat less calories and you're going to
to eat less calories and you're going to stay full for a longer amount of time or
stay full for a longer amount of time or here's the best routine to do while
here's the best routine to do while you're at the gym or here's how to be
you're at the gym or here's how to be more consistent when going to the gym
more consistent when going to the gym these are different types of value that
these are different types of value that you want to write about not just you
you want to write about not just you need to go to the gym or or you need to
need to go to the gym or or you need to lose weight by eating less calories
lose weight by eating less calories because people already know they should
because people already know they should should do that it's all about their
should do that it's all about their limiting beliefs and being able to shift
limiting beliefs and being able to shift those in your copy if you're able to
those in your copy if you're able to Simply prove you understand their
Simply prove you understand their beliefs prove their beliefs are wrong
beliefs prove their beliefs are wrong and then prove beliefs that serve you
and then prove beliefs that serve you and your product right they've basically
and your product right they've basically bought before you've even had to sell
bought before you've even had to sell okay and we're going to talk about that
okay and we're going to talk about that more selling without even selling so
more selling without even selling so what does this actually look like here's
what does this actually look like here's a really good example first of all they
a really good example first of all they limiting belief I can't lose weight
limiting belief I can't lose weight because I hate being hungry here's a
because I hate being hungry here's a challenging belief starving yourself and
challenging belief starving yourself and being hungry all the time isn't the
being hungry all the time isn't the answer okay so that we understand their
answer okay so that we understand their belief so many people think that they
belief so many people think that they have to they have to be hungry all the
have to they have to be hungry all the time when in fact you don't have to be
time when in fact you don't have to be hungry all the time then you sympathize
hungry all the time then you sympathize with their belief most people are told
with their belief most people are told less calories equals less weight but
less calories equals less weight but they've been lied to so this is where
they've been lied to so this is where you prove the old belief wrong being
you prove the old belief wrong being hungry all the time leads to binge
hungry all the time leads to binge cycles and is terrible for weight loss
cycles and is terrible for weight loss you're going to starve yourself starve
you're going to starve yourself starve yourself starve yourself and the pain is
yourself starve yourself and the pain is going to be so so so apparent it's going
going to be so so so apparent it's going to be so excruciating and you're also
to be so excruciating and you're also going to have that thought in your mind
going to have that thought in your mind you know what I've been really good the
you know what I've been really good the last four or 5 days why don't I just
last four or 5 days why don't I just have one scoop of ice cream anyways
have one scoop of ice cream anyways three tubs of ice cream later and you're
three tubs of ice cream later and you're you're cooked bro you're absolutely done
you're cooked bro you're absolutely done anyways I'm going I'm going off the
anyways I'm going I'm going off the scripts as you can see but next is to
scripts as you can see but next is to prove the new belief prove it right
prove the new belief prove it right losing weight is about strategic ways to
losing weight is about strategic ways to stay full throughout the day while
stay full throughout the day while eating less calories so that's the
eating less calories so that's the belief shift and then you use the new
belief shift and then you use the new belief to sell if you want a meal plan
belief to sell if you want a meal plan that's based around your time and taste
that's based around your time and taste preferences click here so you see what
preferences click here so you see what he did there and then there's also some
he did there and then there's also some photos at the bottom to actually prove
photos at the bottom to actually prove the point even further so as you can see
the point even further so as you can see you know these are great examples
you know these are great examples because essentially when people are
because essentially when people are creating fast food the number one thing
creating fast food the number one thing in their mind like McDonald's when
in their mind like McDonald's when they're making Big Macs is how can we
they're making Big Macs is how can we make this food for the cheapest and how
make this food for the cheapest and how can we make it taste the absolute best
can we make it taste the absolute best and be the most addicting so that people
and be the most addicting so that people come back and buy more whereas if you
come back and buy more whereas if you buy the food on your own you're actually
buy the food on your own you're actually going to be paying less because
going to be paying less because McDonald's isn't actually taking a bunch
McDonald's isn't actually taking a bunch of the profit so McDonald's basically
of the profit so McDonald's basically upcharges you a bunch they they create a
upcharges you a bunch they they create a burger for 40 cents and they sell it to
burger for 40 cents and they sell it to you for 10 bucks so you're not actually
you for 10 bucks so you're not actually paying that much money not to mention
paying that much money not to mention you're able to eat way more like twice
you're able to eat way more like twice much more food and still have the same
much more food and still have the same amount of calorie intake let me prove it
amount of calorie intake let me prove it to you so on the left here you can see
to you so on the left here you can see we have a homemade stuffed crust pizza
we have a homemade stuffed crust pizza is 900 calories 80 g of protein 105 G of
is 900 calories 80 g of protein 105 G of carbs and 15 G of fat but over here on
carbs and 15 G of fat but over here on the right you can see it's way less
the right you can see it's way less Pizza it's more calories so 1, to 1200
Pizza it's more calories so 1, to 1200 it's way it's half the protein only 45 G
it's way it's half the protein only 45 G it's more carbs at5 G of carbs and it's
it's more carbs at5 G of carbs and it's way more fat it's like more than triple
way more fat it's like more than triple the fat 60 G of fat and it's the same
the fat 60 G of fat and it's the same here on the left homemade cheeseburger
here on the left homemade cheeseburger you get literally two cheeseburgers and
you get literally two cheeseburgers and way more fries and on the right you get
way more fries and on the right you get one cheeseburger and just a little bit
one cheeseburger and just a little bit of fries and the macros are way way way
of fries and the macros are way way way way way better on the homemade stuff and
way way better on the homemade stuff and there's so many different examples of
there's so many different examples of these so you being able to show this to
these so you being able to show this to people like yo you can literally eat two
people like yo you can literally eat two Burgers and Fries every day it's only
Burgers and Fries every day it's only 1,200 calories and if you're able to do
1,200 calories and if you're able to do this show them how and show them how to
this show them how and show them how to actually work it into the routine and do
actually work it into the routine and do the rest dude that's that's how you sell
the rest dude that's that's how you sell right there you actually give people
right there you actually give people value and you you shift their beliefs so
value and you you shift their beliefs so that they are closer to the cell next
that they are closer to the cell next okay so this is a visual representation
okay so this is a visual representation of what this looks like so here's what
of what this looks like so here's what correcting looks like someone might say
correcting looks like someone might say 1 + 1 equal 3 and when you go ahead and
1 + 1 equal 3 and when you go ahead and say wrong they're going to get
say wrong they're going to get frustrated angry you're going to cause
frustrated angry you're going to cause friction and they're going to say no and
friction and they're going to say no and you're not going to get anywhere
you're not going to get anywhere nobody's going to get anywhere and then
nobody's going to get anywhere and then next is belief shifting by first
next is belief shifting by first understanding 1+ 1 equals 3 and then you
understanding 1+ 1 equals 3 and then you can see I see how you could think that
can see I see how you could think that just being able to say that I I see how
just being able to say that I I see how you can think that in fact I thought
you can think that in fact I thought that too until I found that 1 + 1 equals
that too until I found that 1 + 1 equals 2 and then I was shocked and then I was
2 and then I was shocked and then I was able to get my my dream state and now
able to get my my dream state and now they're going to think oh shoot I was
they're going to think oh shoot I was wrong and I'm one step closer to
wrong and I'm one step closer to actually buying their product obviously
actually buying their product obviously they not going to sell that but it's a
they not going to sell that but it's a it's a psychological thing it's
it's a psychological thing it's subconscious and of course that goes
subconscious and of course that goes back to convincing people by showing
back to convincing people by showing that you are convinced that's the
that you are convinced that's the example I just use so understanding
example I just use so understanding belief shifting exercises so this is
belief shifting exercises so this is another one that is going to help you
another one that is going to help you kind of wrap your head around beliefs
kind of wrap your head around beliefs and how to shift them as well I want to
and how to shift them as well I want to ask you this question do you feel as
ask you this question do you feel as though you choose your beliefs most
though you choose your beliefs most people would say yes but consider this
people would say yes but consider this when people are asked most would agree
when people are asked most would agree with the statement that they can choose
with the statement that they can choose their beliefs but let's see if that's
their beliefs but let's see if that's entirely true picture someone kidnapping
entirely true picture someone kidnapping your family and holding them at gunpoint
your family and holding them at gunpoint I know the example is Extreme and I hear
I know the example is Extreme and I hear this in sales all the time it kind of
this in sales all the time it kind of makes me cringe but it's just like let's
makes me cringe but it's just like let's just say it's it's life and death okay
just say it's it's life and death okay the kidnapper says the only way you get
the kidnapper says the only way you get your family back is if you believe that
your family back is if you believe that I'm Jesus now the best you can do is say
I'm Jesus now the best you can do is say that you believe he's Jesus but still
that you believe he's Jesus but still actually believing him is something
actually believing him is something that's completely different so you'll be
that's completely different so you'll be like okay all right man like you're
like okay all right man like you're Jesus for sure but do do you actually
Jesus for sure but do do you actually believe that probably not now imagine he
believe that probably not now imagine he turned water into wine walked on water
turned water into wine walked on water and then casually proceeded to split the
and then casually proceeded to split the sea then would you believe him you'd be
sea then would you believe him you'd be like oh damn this dude is actually Jesus
like oh damn this dude is actually Jesus you can't get people to truly believe
you can't get people to truly believe something without first submitting the
something without first submitting the evidence that it's true with strong
evidence that it's true with strong enough evidence it's difficult to not
enough evidence it's difficult to not hold certain beliefs not only is this a
hold certain beliefs not only is this a copyrighting lesson but also a lesson in
copyrighting lesson but also a lesson in life in general and so to understand how
life in general and so to understand how to actually show proof we have proof
to actually show proof we have proof showing strategies number one is
showing strategies number one is analogies okay so understanding how to
analogies okay so understanding how to utilize these in your copy and of course
utilize these in your copy and of course we're going to go over tons and tons and
we're going to go over tons and tons and tons of examples but understanding how
tons of examples but understanding how to utilize these proof showing
to utilize these proof showing strategies or justifications is going to
strategies or justifications is going to let you create very very persuasive
let you create very very persuasive writing and every everything in
writing and every everything in copywriting is persuasive every
copywriting is persuasive every advertisement that you see every video
advertisement that you see every video sales letter every email everything is
sales letter every email everything is meant to shift your beliefs so let's go
meant to shift your beliefs so let's go into actually how we're going to do that
into actually how we're going to do that first and foremost is analogies a way to
first and foremost is analogies a way to explain something by comparing it to
explain something by comparing it to something else that is easier to
something else that is easier to understand it's like saying a computer
understand it's like saying a computer is like a brain because it processes
is like a brain because it processes information okay so that's the analogy
information okay so that's the analogy next is quotes quotes are powerful
next is quotes quotes are powerful because they provide authorative support
because they provide authorative support for an idea making it more credible they
for an idea making it more credible they also resonate emotionally with readers
also resonate emotionally with readers helping to enforce and shift their
helping to enforce and shift their beliefs now we have tons of examples at
beliefs now we have tons of examples at the bottom so you're going to be able to
the bottom so you're going to be able to better wrap your head around everything
better wrap your head around everything here next is of course statistics
here next is of course statistics showing statistics is effective because
showing statistics is effective because they provide concrete factual evidence
they provide concrete factual evidence that support your claims this helps to
that support your claims this helps to build trust and credibility making it
build trust and credibility making it easier to convince people to change
easier to convince people to change their minds and next of course is more
their minds and next of course is more proof showing strategies cost narration
proof showing strategies cost narration this one's big cost narration is
this one's big cost narration is important because it demonstrates the
important because it demonstrates the significant effort or investment behind
significant effort or investment behind your claim making it more compelling it
your claim making it more compelling it shows the value and credibility of your
shows the value and credibility of your knowledge helping to convince others of
knowledge helping to convince others of its worth two more one hypothetical
its worth two more one hypothetical example hypothetical example examples
example hypothetical example examples much like analogies are important
much like analogies are important because they illustrate how a concept
because they illustrate how a concept can be applied in real life situations
can be applied in real life situations making it easier to understand they help
making it easier to understand they help readers visualize potential outcomes
readers visualize potential outcomes making your argument more relatable and
making your argument more relatable and convincing and then last but certainly
convincing and then last but certainly not least is borrowed Authority kind of
not least is borrowed Authority kind of like quotes borrowed Authority is
like quotes borrowed Authority is effective because it leverages The
effective because it leverages The credibility of experts or well-respected
credibility of experts or well-respected sources to support your claim this
sources to support your claim this Association enhances the trustworthiness
Association enhances the trustworthiness of your argument making it more
of your argument making it more persuasive to your audience so so let's
persuasive to your audience so so let's just go over some examples so quotes as
just go over some examples so quotes as Steve Jobs once said Innovation
Steve Jobs once said Innovation distinguishes between a leader and a
distinguishes between a leader and a follower now this works because let's
follower now this works because let's say I said this you're going to be like
say I said this you're going to be like oh well yeah I don't know but this is
oh well yeah I don't know but this is like this dude who knows him he's some
like this dude who knows him he's some online dude you just met me but you know
online dude you just met me but you know Steve Jobs you know if you're in
Steve Jobs you know if you're in business you know he's the guy to to
business you know he's the guy to to Listen to If you don't listen to Steve
Listen to If you don't listen to Steve Jobs I don't know who you can listen to
Jobs I don't know who you can listen to if you're trying to build a business
if you're trying to build a business that's how quotes work next is
that's how quotes work next is statistics studies show that 80% of new
statistics studies show that 80% of new businesses fail within the first 5 years
businesses fail within the first 5 years okay that is a real statistic too next
okay that is a real statistic too next is cost narration I've spent 5 years and
is cost narration I've spent 5 years and $10,000 researching the best fitness
$10,000 researching the best fitness routines to develop this program here's
routines to develop this program here's how it works you're showing exactly what
how it works you're showing exactly what goes into you actually knowing what you
goes into you actually knowing what you know and then the next is the
know and then the next is the hypothetical examples would you rather
hypothetical examples would you rather have a 90% chance of growing your
have a 90% chance of growing your business year-over-year or a 3% chance
business year-over-year or a 3% chance to double your Revenue so would you
to double your Revenue so would you rather a high probability low growth or
rather a high probability low growth or would you want a low probability high
would you want a low probability high risk high amount of possible growth
risk high amount of possible growth that's what the hypothetical example is
that's what the hypothetical example is and what that could be proving is when
and what that could be proving is when it comes to scaling you don't want to
it comes to scaling you don't want to scale your business too aggressively
scale your business too aggressively because then you're risking what you
because then you're risking what you already have whereas if you scale it
already have whereas if you scale it consistently over time and scale it the
consistently over time and scale it the smart way you have a lower chance of
smart way you have a lower chance of blowing up your business next is
blowing up your business next is borrowed Authority according to Harvard
borrowed Authority according to Harvard Business Review companies that invest in
Business Review companies that invest in employee training see a 24% increase in
employee training see a 24% increase in profit everybody knows what Harvard is
profit everybody knows what Harvard is everybody trusts a Harvard Business
everybody trusts a Harvard Business Review because they are the top Ivy
Review because they are the top Ivy League school and then last but
League school and then last but certainly not least is analogies
certainly not least is analogies building a successful business is like
building a successful business is like growing a garden you need the right
growing a garden you need the right tools patience and care for it to
tools patience and care for it to flourish okay pretty simple
flourish okay pretty simple straightforward and easy to understand
straightforward and easy to understand next is inspiring instant action what is
next is inspiring instant action what is going on everybody it is your boy Tyson
going on everybody it is your boy Tyson 4D without any further Ado let's hop
4D without any further Ado let's hop right back into the free Mega course
right back into the free Mega course starting with talking about inspiring
starting with talking about inspiring instant action what this looks like what
instant action what this looks like what this means how to do it so on and so
this means how to do it so on and so forth and how to use it in our
forth and how to use it in our copywriting so how to make people take
copywriting so how to make people take action and people with copywriting a lot
action and people with copywriting a lot of the times they get confused they get
of the times they get confused they get confused because they think copyrighting
confused because they think copyrighting is just for selling but copyrighting is
is just for selling but copyrighting is for taking action there are so many
for taking action there are so many different steps between somebody finding
different steps between somebody finding out about a product and actually going
out about a product and actually going ahead and buying it you have to first
ahead and buying it you have to first initiate those belief shifts and then
initiate those belief shifts and then you have to get people through the
you have to get people through the funnel and then once people already buy
funnel and then once people already buy you have to get them to keep buying so
you have to get them to keep buying so there's so many different parts of that
there's so many different parts of that whether it be to click on a link to buy
whether it be to click on a link to buy something and take out your credit card
something and take out your credit card and actually fill out a payment plan and
and actually fill out a payment plan and so much else so every single step of the
so much else so every single step of the funnel is going to have an action
funnel is going to have an action associated with it and next is using
associated with it and next is using problem solution Loop this is
problem solution Loop this is essentially how you give someone value
essentially how you give someone value but then you also give them something to
but then you also give them something to click on and go to next and then of
click on and go to next and then of course action's biggest enemy which is
course action's biggest enemy which is which is confusion and how to eliminate
which is confusion and how to eliminate confusion how to avoid it at all costs
confusion how to avoid it at all costs so how to make people take action in
so how to make people take action in order to make people take action you
order to make people take action you need to give them something that they
need to give them something that they want on the other side and you do this
want on the other side and you do this with a call to action this is
with a call to action this is essentially like you're leading them
essentially like you're leading them there with some bait or with like a a
there with some bait or with like a a cookie for example I'm going to give you
cookie for example I'm going to give you something that you want but in order to
something that you want but in order to get that thing that you want you have to
get that thing that you want you have to take this action click here to learn how
take this action click here to learn how to convert more casual viewers into
to convert more casual viewers into dream buyers is an example using the
dream buyers is an example using the problem solution Loops many copywriters
problem solution Loops many copywriters struggle with the idea of how to give
struggle with the idea of how to give value inside their email while also
value inside their email while also giving a call to action at the end and
giving a call to action at the end and the answer is in problem solution Loops
the answer is in problem solution Loops the more solutions we have the more
the more solutions we have the more problems arise now that you know that
problems arise now that you know that losing weight isn't just about calories
losing weight isn't just about calories but is just as much about learning how
but is just as much about learning how to avoid hunger click here to to XYZ
to avoid hunger click here to to XYZ learn how to lose weight by avoiding
learn how to lose weight by avoiding hunger at all costs lose weight while
hunger at all costs lose weight while staying full now that you have this and
staying full now that you have this and now that you know this and now that you
now that you know this and now that you actually got the solution you know what
actually got the solution you know what to do if you want to know how to do it
to do if you want to know how to do it and have those exact steps that is right
and have those exact steps that is right here through the link that is the
here through the link that is the problem solution Loop so this is what it
problem solution Loop so this is what it looks like okay these are open Loops so
looks like okay these are open Loops so you start with something intriguing a
you start with something intriguing a loop I'm going to show you how to do XYZ
loop I'm going to show you how to do XYZ you close the loop but you open it up
you close the loop but you open it up again by letting them know just because
again by letting them know just because you know how to do step one doesn't mean
you know how to do step one doesn't mean that you're going to have it all figured
that you're going to have it all figured out there are also other aspects that
out there are also other aspects that you're going to want to figure out and
you're going to want to figure out and if you want the solution to that that's
if you want the solution to that that's through the call to action the link or
through the call to action the link or buying or whatever the next step is now
buying or whatever the next step is now action's biggest enemy is confusion
action's biggest enemy is confusion confused readers don't click they don't
confused readers don't click they don't take action and they don't buy when
take action and they don't buy when crafting a CTA or call to action the
crafting a CTA or call to action the worst thing you can do is confuse the
worst thing you can do is confuse the reader so make sure you leave only one
reader so make sure you leave only one call to action at the end of your copy
call to action at the end of your copy and make it simple and specific this is
and make it simple and specific this is something that people get wrong a lot
something that people get wrong a lot because they're like oh well at the end
because they're like oh well at the end of this email make sure you follow me on
of this email make sure you follow me on Instagram and go buy my course if you
Instagram and go buy my course if you want or go go buy my other product if
want or go go buy my other product if you want or you can buy these four
you want or you can buy these four products you have a you have a choice of
products you have a you have a choice of which one when people have too many
which one when people have too many options they never click doesn't ever
options they never click doesn't ever happen and now we have a surprise free
happen and now we have a surprise free value drop so the 4D starter swipe F
value drop so the 4D starter swipe F this is essentially hundreds of pieces
this is essentially hundreds of pieces of copy hundreds of pieces of copy that
of copy hundreds of pieces of copy that you can review that you can check out
you can review that you can check out that you can break down that you can get
that you can break down that you can get inspiration from inside of the 4D
inspiration from inside of the 4D starter swipe file next we have the 4D
starter swipe file next we have the 4D AI prompt pack I'm going to go way way
AI prompt pack I'm going to go way way way deeper into creating copy with AI
way deeper into creating copy with AI and going to be doing doing it in front
and going to be doing doing it in front of your eyes as we go on but if you want
of your eyes as we go on but if you want the complete prompt pack it is right
the complete prompt pack it is right here in the 4di a prompt pack and of
here in the 4di a prompt pack and of course the emails from scratch blueprint
course the emails from scratch blueprint I'm going to open this up and as you can
I'm going to open this up and as you can see we have in here the emails from
see we have in here the emails from scratch blueprint so we have the steps
scratch blueprint so we have the steps we have the emails as well so these are
we have the emails as well so these are three emails that I created so you can
three emails that I created so you can go through check them out and you can
go through check them out and you can see essentially what makes them tick so
see essentially what makes them tick so you guys can get those three resources
you guys can get those three resources for free inside of the copy starter kit
for free inside of the copy starter kit I'm actually going to show you exactly
I'm actually going to show you exactly what that looks like so guys here I am
what that looks like so guys here I am in the free copy starter kit as you can
in the free copy starter kit as you can see I have way more than the stuff that
see I have way more than the stuff that I actually showed you right there we
I actually showed you right there we have playbooks we have the kit itself
have playbooks we have the kit itself right here we have the first client
right here we have the first client challenge we have the mindset course
challenge we have the mindset course Community trainings and everything else
Community trainings and everything else down here as well so if you guys want
down here as well so if you guys want access to this complete thing again that
access to this complete thing again that is down for free Below in the
is down for free Below in the description I mean wow let's look at all
description I mean wow let's look at all this stuff swipe file portfolio Builder
this stuff swipe file portfolio Builder email copywriting templates Outreach
email copywriting templates Outreach scripts I mean it is all adjust right in
scripts I mean it is all adjust right in there so now everybody I would like to
there so now everybody I would like to personally invite you to review some
personally invite you to review some beginner copy from my private community
beginner copy from my private community so this is me just essentially going
so this is me just essentially going through line by line on some of my
through line by line on some of my students copy and the reason why this is
students copy and the reason why this is going to be so valuable for you is
going to be so valuable for you is because I promise you you are going to
because I promise you you are going to make the exact same mistakes in your
make the exact same mistakes in your copy but you're going to hopefully be
copy but you're going to hopefully be able to learn and avoid those mistakes
able to learn and avoid those mistakes by just watching me review other
by just watching me review other people's copy what you're going to do is
people's copy what you're going to do is you are going to develop what I call an
you are going to develop what I call an inner Mentor so if you watch somebody
inner Mentor so if you watch somebody review copy copy for hours and hours and
review copy copy for hours and hours and hours on end like you're probably going
hours on end like you're probably going to watch me do by the end of this
to watch me do by the end of this gigantic free Mega course the voice is
gigantic free Mega course the voice is now going to be ingrained in your mind
now going to be ingrained in your mind so while you're actually writing the
so while you're actually writing the copy you're going to hear my voice say
copy you're going to hear my voice say you should make that lead shorter or you
you should make that lead shorter or you should change the structure so you're
should change the structure so you're going to be able to essentially quote me
going to be able to essentially quote me verbatim while you're reading over your
verbatim while you're reading over your own copy this is basically like the the
own copy this is basically like the the best way to actually get better at copy
best way to actually get better at copy over a short amount of time so without
over a short amount of time so without any further Ado let's hop right into the
any further Ado let's hop right into the copyrighting reviews so this is for the
copyrighting reviews so this is for the Renzo agency guy Renzo I see him all
Renzo agency guy Renzo I see him all over my thing he's definitely a Tik Tok
over my thing he's definitely a Tik Tok business guy understanding brand voice
business guy understanding brand voice so that's a bunch of stuff about his
so that's a bunch of stuff about his brand voice the angle the what iner for
brand voice the angle the what iner for me the goal awesome so warmup email my
me the goal awesome so warmup email my boss fired me and helped me I I get what
boss fired me and helped me I I get what you're doing here the concept is good
you're doing here the concept is good concept is good
concept is good execution is off how would you guys
execution is off how would you guys critique this this subject line the
critique this this subject line the thing is like I get what you're saying
thing is like I get what you're saying like I'm glad that my boss fired me
like I'm glad that my boss fired me because it allowed me to work on my
because it allowed me to work on my business and XYZ but it sounds like your
business and XYZ but it sounds like your boss fired you and then like helped you
boss fired you and then like helped you out oh he fired me and then he like paid
out oh he fired me and then he like paid for my groceries or something right
for my groceries or something right that's what it sounds like so it's kind
that's what it sounds like so it's kind of ambiguous so we don't want things to
of ambiguous so we don't want things to be ambiguous so I'd be like my boss
be ambiguous so I'd be like my boss firing me was the best thing that ever
firing me was the best thing that ever happened now this is way too long for a
happened now this is way too long for a subject line but that's basically what
subject line but that's basically what you're trying to say so what I might do
you're trying to say so what I might do is I would uh I would do some AI aess
is I would uh I would do some AI aess around that AI prom rped I fired my boss
around that AI prom rped I fired my boss yeah that's a very it's kind of a common
yeah that's a very it's kind of a common angle I fired my boss but some people
angle I fired my boss but some people haven't heard it before I've been in the
haven't heard it before I've been in the bizop space so I've heard it for like I
bizop space so I've heard it for like I said no to my boss that one's a bit
said no to my boss that one's a bit better but still kind of ambiguous and
better but still kind of ambiguous and it made me a millionaire yeah the the
it made me a millionaire yeah the the preview the preview actually kind of
preview the preview actually kind of saves it I might not I might even make
saves it I might not I might even make it more dramatic dramatic I told my boss
it more dramatic dramatic I told my boss to I don't know I don't know something
to I don't know I don't know something exploitive I'm not really sure but you
exploitive I'm not really sure but you can make it I don't know this is this is
can make it I don't know this is this is this is good you some good ideas here
this is good you some good ideas here I'm not sure they might be able to be
I'm not sure they might be able to be better though they they definitely might
better though they they definitely might be able to be better hi Tyson what if I
be able to be better hi Tyson what if I told you one sentence changed the entire
told you one sentence changed the entire course of my life I would bring it back
course of my life I would bring it back here too and what if I told you it could
here too and what if I told you it could do the same for you too how and then
do the same for you too how and then I'll go deeper so what if I told you one
I'll go deeper so what if I told you one sentence changed the entire course of my
sentence changed the entire course of my life uh you can just say changed my life
life uh you can just say changed my life cuz remember we're in the we're in the
cuz remember we're in the we're in the lead here so in the lead remember you
lead here so in the lead remember you have to be really really really lean
have to be really really really lean like you have to be extra conscious of
like you have to be extra conscious of the economy of words here I might not
the economy of words here I might not even say what if I told you I just start
even say what if I told you I just start off with one sentence change my life
off with one sentence change my life Tyson life puts I wouldn't even use the
Tyson life puts I wouldn't even use the first name here I would cut that you're
first name here I would cut that you're kind of overusing it you already used it
kind of overusing it you already used it two lines ago so i' cut life often puts
two lines ago so i' cut life often puts us on a split path and I faced such a
us on a split path and I faced such a moment once if you find yourself stuck
moment once if you find yourself stuck my story might help you find your way my
my story might help you find your way my way to what uhuh way to what might help
way to what uhuh way to what might help you what so he's like a an agent guy
you what so he's like a an agent guy right it was 2019 I I entered at
right it was 2019 I I entered at Microsoft I became a robotics uh
Microsoft I became a robotics uh instructor teaching 6 to 9year old kids
instructor teaching 6 to 9year old kids like like yeah this is there's some
like like yeah this is there's some things in here that are too specific
things in here that are too specific especially for the beginning of the
especially for the beginning of the email okay like if you say kids in my
email okay like if you say kids in my mind I think like five 7 which is
mind I think like five 7 which is basically what you're saying in here
basically what you're saying in here anyways it was 2019 I interned at
anyways it was 2019 I interned at Microsoft I became a robotics instructor
Microsoft I became a robotics instructor teaching kids see although the job was
teaching kids see although the job was quite easy I still got fired on the
quite easy I still got fired on the first day yeah this is something that I
first day yeah this is something that I would put I'd put this in the subject on
would put I'd put this in the subject on like I got fired on my first day led me
like I got fired on my first day led me to me becoming a millionaire or
to me becoming a millionaire or something or something now you might be
something or something now you might be wondering how did a former Microsoft
wondering how did a former Microsoft intern get fired from a job he found
intern get fired from a job he found easy it's not because I screwed up at
easy it's not because I screwed up at the job it's not because I just put or
the job it's not because I just put or it's not because I screwed up at the job
it's not because I screwed up at the job or showed up late or because I tried to
or showed up late or because I tried to steal my boss's Monday morning coffee
steal my boss's Monday morning coffee LOL I got fired because I hated what I
LOL I got fired because I hated what I was doing my boss asked me do you like
was doing my boss asked me do you like what you're doing I replied no then he
what you're doing I replied no then he said I'm going to do you a favor and
said I'm going to do you a favor and fire you I know you can do better trust
fire you I know you can do better trust me this incident changed my life because
me this incident changed my life because my boss understood very important
my boss understood very important concept passion and enjoyment is in
concept passion and enjoyment is in one's work are crucial for long-term
one's work are crucial for long-term success and sa satisfaction this could
success and sa satisfaction this could be said way shorter like challenge
be said way shorter like challenge yourself to to say all this stuff
yourself to to say all this stuff shorter say it shorter like one thing
shorter say it shorter like one thing that got me really good at this is
that got me really good at this is creating more tweets make like this is
creating more tweets make like this is this is like a big lesson too like when
this is like a big lesson too like when it's bold a big lesson like you're
it's bold a big lesson like you're supposed to make it like small concise
supposed to make it like small concise like it should be the size of this this
like it should be the size of this this this sentence right here like that's
this sentence right here like that's like a perfect size like seven words
like a perfect size like seven words eight words it is true that's why I
eight words it is true that's why I never settled for a job I I decided to
never settled for a job I I decided to start my own smma agency so social media
start my own smma agency so social media marketing agency already stands for smma
marketing agency already stands for smma so you saying smma agency sounds like
so you saying smma agency sounds like you're saying social media marketing
you're saying social media marketing agency agency see what I mean so my
agency agency see what I mean so my friend uh you can just cut this uh cut
friend uh you can just cut this uh cut or you can just say agency you say one
or you can just say agency you say one or the other saying them together is
or the other saying them together is kind of redundant the first year man it
kind of redundant the first year man it was a grind full of struggles with zero
was a grind full of struggles with zero to clients I sent thousands of yeah so I
to clients I sent thousands of yeah so I would be like very concise on this point
would be like very concise on this point like this is all you need concise
like this is all you need concise because this isn't the point of the
because this isn't the point of the email the point of the email was a story
email the point of the email was a story with your boss and now you're going into
with your boss and now you're going into like what it was like starting your
like what it was like starting your starting your smma send thousands of
starting your smma send thousands of cold messages daily but none converted
cold messages daily but none converted into Cash yet I didn't stop I hustled
into Cash yet I didn't stop I hustled harder than before hustled harder than
harder than before hustled harder than before harder than before what and you
before harder than before what and you know what it paid off big time now I can
know what it paid off big time now I can travel anywhere working 2 to 3 hours a
travel anywhere working 2 to 3 hours a day living on my own terms pursuing my
day living on my own terms pursuing my passion helped me build a seven fig
passion helped me build a seven fig business this wouldn't be possible with
business this wouldn't be possible with a job so Tyson set your sites high and
a job so Tyson set your sites high and push for it I've got your back and I'm
push for it I've got your back and I'm always cheering for you if you need any
always cheering for you if you need any help on your journey reply to this email
help on your journey reply to this email with the word what you'll get more
with the word what you'll get more replies if you tell them what word to
replies if you tell them what word to reply with I'll be at my computer for
reply with I'll be at my computer for the next few hours getting some work
the next few hours getting some work done so what so have a chance to get
done so what so have a chance to get back at you Renzo PS if you're wondering
back at you Renzo PS if you're wondering what an agency is is and how you can how
what an agency is is and how you can how I can help you reach 10K a month ASAP
I can help you reach 10K a month ASAP then click here to join my free class
then click here to join my free class I've got every detail covered I might
I've got every detail covered I might even make this double CTA you could you
even make this double CTA you could you don't have to but double CTA uh where
don't have to but double CTA uh where you give Intrigue and benefits sweet man
you give Intrigue and benefits sweet man the lesson here like we got to keep it
the lesson here like we got to keep it like you know one one email one idea
like you know one one email one idea that's that's the expression so
that's that's the expression so essentially what you want is like what
essentially what you want is like what are you really trying to say I'm trying
are you really trying to say I'm trying to say that I had a job and my boss
to say that I had a job and my boss could tell I wasn't passionate about it
could tell I wasn't passionate about it so he did me a favor and fired me and
so he did me a favor and fired me and that's when I learned that only the
that's when I learned that only the things that are that you're passionate
things that are that you're passionate about are worth doing in life so I
about are worth doing in life so I started my agency and because of that
started my agency and because of that moment now run a seven figure agency
moment now run a seven figure agency where I'm able to XYZ time Freedom
where I'm able to XYZ time Freedom location Freedom everything else and if
location Freedom everything else and if my boss wouldn't have fired me who knows
my boss wouldn't have fired me who knows I might not even be here right now so
I might not even be here right now so learn from my lesson and build a
learn from my lesson and build a business that you actually enjoy that
business that you actually enjoy that can give you the freedom that you want
can give you the freedom that you want and you came build the level of income
and you came build the level of income that you want and if you want to know
that you want and if you want to know what business that is and how I did it I
what business that is and how I did it I have a free class coming up on smma
have a free class coming up on smma where I'll show you boom the rest
where I'll show you boom the rest awesome we got a holistic personal.
awesome we got a holistic personal. Finance coaching one is one of the most
Finance coaching one is one of the most common causes of stress does this sound
common causes of stress does this sound familiar keep saying you'll save more
familiar keep saying you'll save more but never seem to have any money left
but never seem to have any money left over this must be a template somewhere
over this must be a template somewhere cuz I I've seen this pretty much exact
cuz I I've seen this pretty much exact same thing somewhere oh G God my eyes
same thing somewhere oh G God my eyes what is what is this so you're like when
what is what is this so you're like when you have bullets this long it kind of
you have bullets this long it kind of defeats the purpose of bullets o yeah
defeats the purpose of bullets o yeah this this thumbnail thing is is no
this this thumbnail thing is is no there's a lot of violations here did you
there's a lot of violations here did you not just already do this up top nobody's
not just already do this up top nobody's reading all this damn and Center Center
reading all this damn and Center Center Line small text is crazy here's my
Line small text is crazy here's my thoughts cash may be king but cash flow
thoughts cash may be king but cash flow is the queen yeah like here's my
is the queen yeah like here's my thoughts as a as a headline it's crazy
thoughts as a as a headline it's crazy it It's Tricky with these types of
it It's Tricky with these types of people man because she has no idea that
people man because she has no idea that her marketing is not very good and she
her marketing is not very good and she also doesn't care like a lot of these
also doesn't care like a lot of these people out here and you're going to
people out here and you're going to you're going to realize and and learn
you're going to realize and and learn they're making like 8 Grand a month 16
they're making like 8 Grand a month 16 Grand a month 24 Grand a month and
Grand a month 24 Grand a month and they're just they're cool they're cool
they're just they're cool they're cool like that they'll just do that forever
like that they'll just do that forever and you're like hey I could make you
and you're like hey I could make you like 30 40 50 60 and they're like me but
like 30 40 50 60 and they're like me but if you grow like a a if you if you reach
if you grow like a a if you if you reach out to Growing Brands who are actually
out to Growing Brands who are actually they're actually already hiring people
they're actually already hiring people like they have a team already then that
like they have a team already then that that's essentially who you want to work
that's essentially who you want to work for bro is the bigger companies and
for bro is the bigger companies and you'll think that these guys like these
you'll think that these guys like these guys are going to reply to you easier
guys are going to reply to you easier like you'll get replies from these
like you'll get replies from these people but they're not like they're not
people but they're not like they're not the best to average do but yeah I can
the best to average do but yeah I can tell this girl is not making any money
tell this girl is not making any money and she also made this herself which
and she also made this herself which tells me she's pretty much a uh a
tells me she's pretty much a uh a solopreneur which is hard to to work
solopreneur which is hard to to work with them cuz they're very uh they're
with them cuz they're very uh they're very averse to giving up any of their
very averse to giving up any of their profit whereas a business owner who's
profit whereas a business owner who's making 50 Grand a month 80 grand a month
making 50 Grand a month 80 grand a month 100 Grand a month 200 Grand a month 500
100 Grand a month 200 Grand a month 500 Grand a month they they they do not care
Grand a month they they they do not care about three grand a month they don't
about three grand a month they don't care about paying you 3K so Avatar
care about paying you 3K so Avatar angle what do want the reader to do
angle what do want the reader to do subject line free Financial Health
subject line free Financial Health Workshop sweet build long-term wealth in
Workshop sweet build long-term wealth in your 40s hey first name if you're 40ish
your 40s hey first name if you're 40ish and feeling overwhelmed with the with
and feeling overwhelmed with the with all the financial topics coming your way
all the financial topics coming your way and have a desire to build long-term we
and have a desire to build long-term we wealth I'm here to tell you it's not too
wealth I'm here to tell you it's not too late I might get rid of 40ish because
late I might get rid of 40ish because that's very selective be more inclusive
that's very selective be more inclusive like if I wrote an email to my list and
like if I wrote an email to my list and I was like if you're in your 20s and you
I was like if you're in your 20s and you blah blah blah blah blah it's like yeah
blah blah blah blah blah it's like yeah probably like 50% of the people are in
probably like 50% of the people are in their 20s probably like no less than 50
their 20s probably like no less than 50 like 40% of people might be in their 20s
like 40% of people might be in their 20s 30% of people might be less and the
30% of people might be less and the other 30% might be more than like 30 or
other 30% might be more than like 30 or older so everybody else who reads this
older so everybody else who reads this is going to feel like well shoot you
is going to feel like well shoot you could say like if your generation I just
could say like if your generation I just put generation old and then and then
put generation old and then and then continue from there and have a desire to
continue from there and have a desire to build long-term wealth I'm here to tell
build long-term wealth I'm here to tell you it's not too late after turning 39
you it's not too late after turning 39 should be a comma here I noticed
should be a comma here I noticed conversations with all my friends and
conversations with all my friends and clients changing after I turned 39 I
clients changing after I turned 39 I noticed conversations with my friends
noticed conversations with my friends and clients changing they kept telling
and clients changing they kept telling me they no longer avoid their Financial
me they no longer avoid their Financial Health like is that what they told you
Health like is that what they told you like imagine we're having a conversation
like imagine we're having a conversation I'm like man I can no longer avoid my
I'm like man I can no longer avoid my Financial Health you be like what did
Financial Health you be like what did you just get like by aliens are you like
you just get like by aliens are you like programmed now not super natural just
programmed now not super natural just say like they they started worrying
say like they they started worrying about their finances more like that's
about their finances more like that's how you would say it to like your your
how you would say it to like your your buddy I'm sure some of the following
buddy I'm sure some of the following statements resonate with you I make good
statements resonate with you I make good money but I feel like my bank is leaking
money but I feel like my bank is leaking money faster than I'm earning it all
money faster than I'm earning it all right so these are from her statements
right so these are from her statements these are all very common and valid
these are all very common and valid thoughts to be having and by now you may
thoughts to be having and by now you may have an established career your own
have an established career your own family and dreaming of retirement full
family and dreaming of retirement full of Adventures making memories the truth
of Adventures making memories the truth is you are in a great position to set
is you are in a great position to set yourself and your family up for a very
yourself and your family up for a very bright future avoid using words like
bright future avoid using words like very cuz a very bright future means the
very cuz a very bright future means the exact same thing as bright future you're
exact same thing as bright future you're just killing for characters in my
just killing for characters in my financial wealth Workshop I might say
financial wealth Workshop I might say like the in the financial wealth
like the in the financial wealth workshop and I was also put free here
workshop and I was also put free here too free I will teach you the three
too free I will teach you the three lessons you need to know take control of
lessons you need to know take control of your financial future and build long
your financial future and build long lasting wealth best of all it's
lasting wealth best of all it's completely free yeah you lead with free
completely free yeah you lead with free you don't just end with free reply this
you don't just end with free reply this email with the word class to save your
email with the word class to save your spot until next time sign off so I would
spot until next time sign off so I would definitely do double CTA here and you're
definitely do double CTA here and you're you're starting to to notice a common
you're starting to to notice a common patterns like with the last like three
patterns like with the last like three emails I've been saying like you know a
emails I've been saying like you know a double CTA would go well here double CTO
double CTA would go well here double CTO will go well here but it really this one
will go well here but it really this one especially because you don't really tell
especially because you don't really tell me much about what it is and it's a
me much about what it is and it's a quite weak Hook when you say like the
quite weak Hook when you say like the three key lessons you need to know to
three key lessons you need to know to take control of your financial future
take control of your financial future like if I'm doing a live for copywriters
like if I'm doing a live for copywriters I'm never saying here are the three key
I'm never saying here are the three key lessons to making more money with
lessons to making more money with copyrighting like that's so vague I
copyrighting like that's so vague I would say here's an Outreach method that
would say here's an Outreach method that I literally used to close a $1,500
I literally used to close a $1,500 client up front I'm going to walk you
client up front I'm going to walk you through step by step how I did it and
through step by step how I did it and after that I'm going to show you the
after that I'm going to show you the exact emails that I actually sent him
exact emails that I actually sent him that made him $50,000 in one month and
that made him $50,000 in one month and I'm going to break them down line by
I'm going to break them down line by line right cuz these are tangibles
line right cuz these are tangibles they're they're tangential you you
they're they're tangential you you actually get something and it it feels
actually get something and it it feels real because you give a lot of intrigue
real because you give a lot of intrigue around it and she probably doesn't have
around it and she probably doesn't have that on her thing cuz her marketing is
that on her thing cuz her marketing is weak sauce but um it also probably helps
weak sauce but um it also probably helps to write for for for better businesses
to write for for for better businesses too you don't need another Outreach
too you don't need another Outreach method but this sounds like uh this
method but this sounds like uh this sounds like fairy tale copy my friend
sounds like fairy tale copy my friend this sounds like fairy tale copy next
this sounds like fairy tale copy next time write your copy about a a business
time write your copy about a a business and leave the link to them at the top so
and leave the link to them at the top so that I can give you better feedback yeah
that I can give you better feedback yeah so again a huge problem that copy
so again a huge problem that copy writers have and that you should not do
writers have and that you should not do is writing copy for copywriters it's
is writing copy for copywriters it's like trying to get better at chess by
like trying to get better at chess by just like destroying your 9-year-old
just like destroying your 9-year-old cousin at chess every single time Lally
cousin at chess every single time Lally just like mating them in like 10 moves
just like mating them in like 10 moves and they're done it's like you're not
and they're done it's like you're not really going to get better at that and
really going to get better at that and it's also like trying to get better at
it's also like trying to get better at chess by playing basketball it's like
chess by playing basketball it's like dude this is not even what we're what
dude this is not even what we're what we're doing like like you're kind of
we're doing like like you're kind of you're kind of developing your
you're kind of developing your copywriting skill but also not really
copywriting skill but also not really you don't need another Outreach method
you don't need another Outreach method hey first name name a lot of copywriters
hey first name name a lot of copywriters are always looking for that brand new
are always looking for that brand new super promising Outreach method yeah so
super promising Outreach method yeah so you have a lot of filler words here a
you have a lot of filler words here a lot of copywriters so cut that are
lot of copywriters so cut that are always this is filler cut and usually I
always this is filler cut and usually I wouldn't even review this cuz it's copy
wouldn't even review this cuz it's copy about copy but I'm going to do it
about copy but I'm going to do it looking for that brand cut super cut
looking for that brand cut super cut Outreach method that no one's ever used
Outreach method that no one's ever used before copy writers love looking for
before copy writers love looking for outreach methods or they love they love
outreach methods or they love they love new Outreach methods like five words
new Outreach methods like five words copywriters love new Outreach methods
copywriters love new Outreach methods you have to realize the key isn't in the
you have to realize the key isn't in the best Outreach method the key is suc
best Outreach method the key is suc consistency so there's also no what's in
consistency so there's also no what's in for me I know what's in it for me it
for me I know what's in it for me it feels like it's just a a transcribed
feels like it's just a a transcribed transcribed real that one no one have to
transcribed real that one no one have to ever used before you have to realize the
ever used before you have to realize the key isn't the best Outreach method the
key isn't the best Outreach method the key is consistency you see when you
key is consistency you see when you always try out new methods and never
always try out new methods and never stick with one you won't be able to see
stick with one you won't be able to see what works or
what works or not right you won't be able to see what
not right you won't be able to see what works or not which results in you having
works or not which results in you having bad Outreach messages and not getting
bad Outreach messages and not getting clients now please choose one uh
clients now please choose one uh Outreach method that fits you and stick
Outreach method that fits you and stick with it if you want a simple breakdown
with it if you want a simple breakdown of the different Outreach methods check
of the different Outreach methods check out this video where I explain
out this video where I explain everything so you have the overall ideas
everything so you have the overall ideas down right and you're only on week two
down right and you're only on week two so I'm not going to roast you at all uh
so I'm not going to roast you at all uh but you have the overall ideas down now
but you have the overall ideas down now please choose one Outreach method that
please choose one Outreach method that fits you and stick with it but I would
fits you and stick with it but I would give like the the lesson right where
give like the the lesson right where it's like you get better or you make
it's like you get better or you make progress doing one thing 100 times
progress doing one thing 100 times instead of 100 things one time you see
instead of 100 things one time you see what I did there I kind of made it like
what I did there I kind of made it like engaging kind of like a tweetable
engaging kind of like a tweetable tweetable line at the end so yeah here's
tweetable line at the end so yeah here's how I would fix it right so again at the
how I would fix it right so again at the beginning the beginning is way too long
beginning the beginning is way too long rule of thumb for you my friend when you
rule of thumb for you my friend when you go up to here to tools and word count it
go up to here to tools and word count it should be around 14 maximum this one's
should be around 14 maximum this one's 15 but like 14 is if it's still like
15 but like 14 is if it's still like like still super lean right ideally you
like still super lean right ideally you want it to be like 7 to 10 so copy rers
want it to be like 7 to 10 so copy rers love new Outreach methods they think
love new Outreach methods they think that if they find one that some no
that if they find one that some no nobody's ever used before that's super
nobody's ever used before that's super effective that clients will just come
effective that clients will just come jumping at them and begging to thr their
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