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(NEW) FREE 8 Hour Copywriting Course For Beginners | $0-$10k/mo In 90 Days | Tyson 4D | YouTubeToText
YouTube Transcript: (NEW) FREE 8 Hour Copywriting Course For Beginners | $0-$10k/mo In 90 Days
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Video Transcript
you are about to witness something that
has never been done before because
everywhere you look you're going to see
some over promising Brew saying that
they're going to get you rich quick if
only you were to buy their $1,500 course
and any free courses that you do end up
finding are full of fluff the
information inside is irrelevant and it
doesn't actually work today or it's
purposely missing out information so
that the guru can again try to sell you
the missing information in their course
well look enough is enough you don't
need to drop thousands of dollars on
some overpriced course in order to start
making money online and that is exactly
why I'm creating this completely free
Mega course that is going to teach you
step by step how you can make over 10K
per month and as little as 90 days from
watching this course with online freelance
freelance
copyrighting so look if you're still
skeptical you probably should be but the
proof is on this very Channel because
look with the information that you are
about to learn I myself have been able
to build a business that generates me
over $100,000 every single month in
complete profit all of that at the age
of 24 where at 22 I was literally
working a minimum wage job but regular
everyday students are crushing it with
freelance online copyrighting as well I
actually made $18.6 th000 this month I
reached 10K a month last month I made
13.3k I made around $12,000 I'm able to
travel whenever I want I have the
ability to also take my family on
vacation we're going next week I was
able to quit college people are not
going to believe this I started making
10K I started making 10K you can look at
the receipts I started making 10K a
month on month three Life's good can't
complain to be honest man it's changed
my entire
life around 9 months ago I created a
completely free 4-Hour copyrighting
course and that course alone was
responsible for thousands of different
people becoming full-time online
freelance copywriters now this course
was an absolute hit it was a certified
Hood classic it got almost 2 million
views in less than a year and is one of
the most watched videos on YouTube with
the word copyrighting in the title and
sure while it's impossible to say that
that's not pretty impressive crazy thing
is that what you're about to witness in
this free course is going to make that
course seem like just a drop in the
bucket because we are going to be going
even deeper than that I've poured
hundreds of man hours in my own hours
spent tens of thousands of dollars and
also have hired multiple new employees
just to create this course and actually
bring it to you guys completely free of
charge and we are going to be going way
deeper than just theories or advice or
tips I'm going to be giving you
literally everything from the
screenshots of me actually closing
clients and me making money and how my
students are doing it as well the actual
templates we use how to use AI to create
copywriting quicker and make it even
better than copy that even we could
write so look my big promise is that
when you complete this video you are
going to walk away with every piece of
knowledge to get from wherever you are
at right now to 10K per month with
freelance online copyrighting and with
this newfound path in scale you are
going to be able to achieve time
location and of course Financial Freedom
now look I've done enough talking and
I'm sure you're more than ready to get
into the video so without any further
Ado let's hop right into it what is up
everybody and welcome back to the brand
new free Mega course man today we are
going to be making nothing short of
History so so without any further Ado
let's hop right in to the free
copyrighting Mega course literally
everything you need to know about
learning copyrighting getting clients
and making 10K a month or more with
freelance online copyrighting now just
as a warning this whole video in in free
Mega course is going to be long so in
order to chunk it down and watch it over
time make sure you like this video so
that you can find it later in your
YouTube playlist cuz it will show you
all your liked videos and you'll be able
to quicker find it and you can also go
down below and comment your timestamp of
when you leave off and where you can
come back now I do recommend that you go
over the whole thing all at once but I
understand that it's going to be a long
time so that might not be possible for
some people but it is what it is so what
is copyrighting and how can it actually
change your life well as you can see
here from this photo this was a a vision
board actually that I created at the top
you see I wanted a really nice car right
there you can see I also wanted a nice
watch I also wanted to wear suits and
dress up nicely I also wanted to have
some jewelry and I also wanted to live
in the penthouse and here's how it
changed my life so look those are the
things that I wanted eventually like
once I uh I graduated high school but
this is actually my my high school
transcript and the reason why I wanted
to show you this is actually because I
want to prove to you that you don't need
to be a super smart person because back
when I was in high school when I was
broke or you know just still working at
9 to5 I had this limiting belief that
the people who actually made it in
business and made tons of money those
were the people who were just extremely
smart like they are just completely IQ
is like 200 they're extremely
intelligent and I have no chance of
matching them especially because I was a
guy who got terrible grades guys as you
can see going from the top down okay my
first one there is food science I took
food science because I needed it to
graduate high school because I failed
physics 11 as you can see I got a 42 you
need a 50 to pass okay so anything under
a 50 is a f it's a fail anything above
that is something that you you can pass
as you can see I don't think I have any
'90s I have literally no A's on my whole
rep report card mathematics I got a 53
mathematic 12 so the other thing to note
is that nobody actually gets a 51 52 53
or 54 that means that they failed
meaning they got at 40 something but the
teacher of the class fudged the numbers
a little bit you know made maybe bumped
up some scores over here bumped up some
scores over here and actually just kind
of pushed you through so essentially I
pretty much failed maass I actually
failed physics like the teacher was like
bro I can't even do anything for you I
can't even fudge the numbers enough to
make you pass so physics failed Canadian
history failed but they pushed me
through cuz they gave me a 51 English 11
62 now this is a pretty bad Mark but in
English so I'm a copywriter I use the
English language every single day but
again I prove this I want to put this in
here to prove that you don't have to be
some sort of English Brainiac like it's
really not about being an extremely good
writer cuz in copywriting the best
copywriting is the simplest you're going
to learn the lessons later on but you
don't want to write copy that's any more
complicated than a third grade reading
level because that's what most people
read at so English 62 mathematics uh in
grade 11 59 still almost failed music
failed I passed with a 52 in music class
dude that's because I literally just
didn't show up because I was literally
that kid that just didn't care about
school didn't care about money lazy
didn't want to do anything and again the
reason why I say that is because you
don't have to be somebody who is just
top student of your class you don't need
to be super ambitious like I was never
super ambitious but I still made it with
copyrighting I became successful later
on English in grade 10 I got a 56
science 57 I mean all my grades are are
bad like the my best grade was in ' 86
and that was in production technology
which is a fancy word for wood shop
which I mean you'll see went on to to
serve me because I became a carpenter
but but it wasn't until I started
working N9 to fives that I knew I needed
to do better see in high school I
thought it was all sweet I thought it
was like oh whatever this screw this
I'll just get like a construction job or
a trades job out of high school I'll
just do that for the rest of my life and
you know I'll be happy and make money
but little did I know that this is
really what 95s meant for me okay so
first of all I was a carpenter walking
to work every day I was so broke I
couldn't afford a car and I was walking
to work in a blizzard as you can see in
that middle photo then on the left and
right photos you can see that I was just
hard at work every single day cutting up
wood creating some decks nailing some
wood together I mean it was it was it
was hard work because this was me over
here in the summer and this was over me
over here in the winter it was extremely
hot I was working outside every single
day also working rain or shine and also
when it did rain sometimes the rain
would be so bad that they would call off
work not because they actually cared
about us but because they cared about
the tools cuz if the tools get ruined
then that's going to cost them money but
the the main thing was that just the
working conditions were were awful bro
they were they were bad and I knew I
didn't want to be doing that forever and
I was also in the military as you can
see here these are some training
pictures that's why I'm not in my actual
uniform I was just like at training so
as you can see I was there with my
weapon and down here on the right is me
just sleeping in a trench really just
chilling sleeping in a trench for like a
whole week and then here is me at a
security guard as you can see there on
the left it was 2:00 a.m. in the morning
and I was tired as hell I actually just
got off of another shift as a carpenter
and then did night shift as a security
guard and on weekends and also Summers I
would work in the military as a
reservist so as you can guess my life
was hectic hectic hectic work work work
work work work work that's all that I
knew when I got out of high school and I
started to learn something I was like
you know what this isn't really life
this isn't really life for me I'm
literally Living For for like the
weekend or on the weekend maybe I'll get
to like go out and party and have some
quote unquote fun which is really
escapism but that was my life there's
nothing wrong with working 95 I just
knew it wasn't for me working all those
95s working my fingers to the Bone and
then every month bro bills would just be
lurking B bills would be sitting there
going like this being like Oh yeah man
look at this this this dude just got
paid a paycheck oh yeah that's that's
mine I knew that I could do better I
wasn't making enough money I knew I
didn't want to work 80 plus hours per
week I didn't want to have to work 80
plus hours a week now because I'm doing
what I love I work every waking moment
but it's because I love it and if I want
to take days off I want to take weeks
off I can do that too so I started to
try to make money online but kept
failing there's my vision board again
there on the right that's actually when
I just took it and I put it on my wall
over here is is my whiteboard on the
left so I wanted to be a future
millionaire and I'm going to quit my job
in 6 months or less those were my very
very main goals so I tried copyrighting
and still failed miserably right this is
one of those things where I was like oh
man like I came across this thing
copywriting and then I was instantly
successful at it I started making $12
million a month like it was not that
dude like I tried the whole make money
online with copyrighting thing and
failed miserably dude as you can see
here this my bank account on the bottom
it's my Visa credit card so I owed four
grand in credit card debt and I had
$250 in my account bro $250 and that
$250 like rent was coming up so it was
going to be gone and then I was going to
be an even more debt and this credit
card is maxed out too like this credit
card has a $4,000 Max on it and I have
250 in my account and I ain't even paid
yet and rent's coming up man like
there's nothing more stressful than just
not having the money for stuff and
having to tell people yeah I can't get
the money to you right now and wondering
if your lights are going to get cut off
so I started to mend together A system
that would eventually lead me to Landing
multiple high paying copyrighting deals
and finally after that things started to
click because all the things that I was
learning at that time dude none of them
were effective none of them worked and
like I get it it's not that the things
don't work it's that you don't work hard
enough but no like literally the things
that I was getting taught like just were
not working like they gave hundreds of
thousands of people the same template
told them to go use it online and use it
and this is going to get you clients and
I was using the same stuff everyone else
was using and it was just awful and then
I started doing different things I
started finding clients in different
places I reaching to them in different
ways and only then did I start to
actually learn how to get high-paying
clients and make money with copywriting
and finally things just started to click
as you can see here I got my first 2
Grand deal and then over here I started
making 7 Grand and since starting
copyrighting in 2022 I've been able to
build my own $1 million business I have
multiple streams of income as you can
see I have a YouTube channel which is
doing really well I have education
business and also have other private
clients as well now I'm living the life
that I want to live this is me and my
Corvette me and my Corvette when I just
got it actually that day me and my Audi
I bought that car as well me and my
Camaro I bought that car as well still
own all these cars I also have another
car a ram I didn't put it on here it's a
brand new truck but you know what you
get it I love cars cars isn't my thing
I'm a car guy as you can see I'm now
living in the penthouse I'm living exact
like this is almost the exact same type
of place that I wanted in my vision
board also I get to travel I literally
never left Canada in my whole entire
life I'm 24 years old I was 24 years old
before I even left my home country cuz
dude I could barely survive let alone
vacation bro vacation was the last thing
on my mind and this is me also in Texas
Houston Texas I went to Houston Texas
and I literally was just like hanging
out I saw somebody say something cool
about Houston and I went the next week I
just went to next the next week never
been in the US before in my life and
this is me also in Toronto in the CN
Tower and this is me achieving another
one of my lifetime dreams like dude I
started my first YouTube channel when I
was like 13 I could have never imagined
and of course copywriting is what got me
here because you're going to learn as we
go on that copywriting is one of the
most transferable skills in the whole
world you're able to learn how to make
content you're able to learn how to
Market you're able to learn how to sell
there's nothing that you can't use
copywriting with now I have an unfair
advantage in everything I do if you took
all my money and said you can't make
money with copywriting anymore or
anything that has to do with how you
were already making money dude I don't
care what it is I have an unfair
advantage in anything I could do
e-commerce I could do e even like
trading and investing like I understand
about money now I'm financially literate
like there's so many things that I
learned from my copywriting journey and
Not only was I making money but the
clients that I was working with were
getting crazy results too and you'll see
I'll show you the screenshots but it's
bro this felt amazing there's nothing
worse than being at a job and feeling
like you're kind of like useless and
you're not actually doing any good I was
making my clients so much money that
like oh my God that feeling is just one
that you can't you can't even put it
into words the English language cannot
describe how good that feels this was
because what I was doing wasn't just
copyrighting it was something similar
but way better and I showed it to others
too and they started winning big as well
so yes copywriting is a big thing and
copywriting is how you can start making
money online but understand that
copywriting is just the tip of the
iceberg man the tip of the iceberg we
want to be digital marketers so when
we're digital marketers we don't just
write copy we do other supporting skills
as well by doing these other supporting
skills we can increase our prices we can
make businesses more money and we can
become more versatile just overall and
it's amazing like that over here you can
see in the bottom left my main zenos
actually made his first 10K a month
asked him how long it took you it said
50 days to get to this point in here in
the middle you can see Frozen in that
month he did over three grand over here
is our boy Tay RX he did three grand
with one project and then some other
projects as well and then this complete
free Mega course I'm going to hold
nothing back this is what I desperately
wish that I had when I was in your shoes
so do yourself a favor and don't take it
for granted and you want to know how
when I started copywriting was 2 years
ago right now it's 2024 I started in
2022 and I now have a million doll
business it literally generates me over
100k every single month and I was
literally on the other side of the
screen where you are at right now
sitting down watching some dude talk
about copyrighting it's insane how fast
stuff can change here the three main
things that you need to know first of
all your circumstances do not matter
it's possible for you and normal people
are winning every single day and the
stuff that I'm about to show you works
and there's going to be proof along the
whole way so lock in and let's begin my
friends right before we get into things
I wanted to speak on one last thing
before we get in because I'm going to
get this question a lot and I've already
gotten this question a lot after the
free 4our course that I uploaded and
that is Tyson why why are you doing this
if it's all free like is like and
there's no es in this whole thing like
I'm not going to try to push you
something a course or something down the
line but the reason why I'm creating
this completely free Mega course and
it's something that's free for you guys
but cost me tens of thousands of dollars
and also hours and hours and months of
my time is because well there's a few
reasons first and foremost the
philanthropic reason the selfless reason
is of course that I want to help the
people who were like me when I first
started because I was desperately
looking for help but I couldn't find
anybody and like yeah there was like
free stuff out there but none of it was
nearly as good as the stuff that I'm
putting out today and the other selfish
reasons is because I want to be the best
of what I do I didn't come out here to
play I didn't come out here to to win I
came out here to be the absolute best I
want to be the Michael Jordan people
think of digital marketing people think
of making money online people think
about copyrighting they think me I'm the
guy that does that I'm the goat and in
order to further cement my position as
the goat though I have to do this I have
to make you guys money cuz once I make
all of you guys money now I'm the dude
who made all these dudes money I'm the
guy who's actually out here helping
people and that's what I want to be
known for and of course of course this
indirectly helps my business because it
gets me more people come across my
channel more people know about my brand
that is why I decided to create this
whole thing for absolutely free and give
away all of my secrets so with all that
being said let's lock in and begin yo
what is up everybody welcome back to the
free Mega course without any further Ado
let's hop right into it this is the free
copyrighting Mega course everything you
need to become a full-time freelance
copywriter working from anywhere in the
world and making bags so let's talk
about the birds I view okay what does it
look like from a 30 foot perspective so
number one is the fundamentals of
copyrighting principles emails sales
Pages video sales letters using AI
building a copywriting portfolio and
basically everything in between we're
also going to talk about some software
stuff but I might save that for later
next we're going to be talking about
getting copyrighting clients and getting
paid in the next 30 days from watching
this very video in fact I want you to
get your first client in the next couple
days after watching this video and I'm
going to show you exactly how so
Outreach screenshots new Outreach
methods offers sales calls prospecting
and in this section I'm going to be
sharing Outreach methods that I've never
shared before conversations with clients
and with past prospects that I've turned
into clients that I haven't shown before
also show my students and how they're
doing it as well which again I've never
shown before so everything is inside
right there next is the complimentary
skills okay that's where we're going to
be talking about building landing pages
email list management email automations
sales funnels what the process actually
looks like how to make it in the
software and everything in between guys
this is the one thing that's going to
make you bank as a copywriter this
what's going to take you and and
separate you from everybody else and
what everybody else is doing because
everybody else is out here saying yeah
I'll write the copy for you but all they
know how to operate is a Google doc if
you know how to operate these other
software systems and actually the funnel
itself if you know how to manipulate it
in in order to make your copy present
and perform its best dude that is where
you're going to make the biggest amount
of Revenue that's where you're going to
make the biggest amount of money for
yourself and also for your clients as
well next is the long-term plays
building your leverage making it easier
to get clients in the future and also
building your efficiency meaning getting
clients without having to do hundreds of
outreaches cuz by the time I was making
like 5 to 7K a month I didn't really
have to outreach anymore to get to that
10K a month I'm going to show you
exactly how here next is securing your
first 3K a month clients with the
clients that are actually going to start
paying you Bank scaling clients
outreaching to bigger Brands and what
that looks like because outreaching to
the bigger Brands and the bigger clients
is going to be much different okay
you're going to spend your time
differently you're going to Showcase
yourself differently your offers are
going to be different and next is
actually scaling to that 10K a month
juggling multiple clients getting great
client results and also scaling past 10K
a month and what it looks like to hit
20K 30k and 40K a month so we're going
to be going through all of those and
essentially the formula looks like this
now as you guys may or may not know I'm
actually registered artist I'm
essentially a prodigy and throughout
this whole presentation I have some of
my art on display so all I got to say
for that is of course you're welcome and
um yeah if you haven't picked it up so
far I'm being sarcastic as you can see
step number one is to get good meaning
the minimum viable skill you need to
achieve your minimum viable skill in
order to actually start outreaching and
get clients well what does that look
like how do you know that you're there
and so on and so forth we're going to
talk about that next is actually getting
the money how do you get that money how
you get that cash how you get the bread
how you get that first little bit of
Wi-Fi money into your pocket then we're
going to talk about getting better
that's really it getting good getting
money and getting better and then that's
how you ultimately get rich that's
really it that's all it is is skill
acquisition skill acquisition it is not
some stupid dumb formula money hack GTA
5 glitch in real life like it's not any
of that nonsense it's literally just
learning High income skills and then
improving them and then getting more
clients getting better clients improving
your skills even more getting even
better clients and so on and so forth
and once you understand marketing and
sales you will never go hungry you can't
go hungry it really doesn't even work
like that if you can sell something if
you can Market stuff that's it that's
basically all you need to do all these
other business models every single
service business model that you hear
I've heard smma social media marketing
agency basically copywriting copywriting
is just a better version of that ipga
info product growth agency again
copyrighting is just a better version of
that growth operating copyrighting is
just a better version I'm just to show
you how as we go on and how you can do
it as well so although it seems simple
it's something that works so as you can
see valy 5.5k just that month Benjamin
he's been with us for a long time this
guy's been my student for like over a
year he's at 12K for that month Henry at
10K in March he HED a copywriter he just
got a 7K win right here I think he got a
2K win in that very same month as well
another copywriter from Instagram I
didn't show his name here but
essentially he hit 12K a month last
month with three clients he's been
copywriting for 6 months mon now and he
got there with the the contents from
YouTube that's what he said Isaiah with
the 23k in a month aan said that 2 years
ago he was doing cash app Affiliates for
£5 now I got to take my mom to Dubai and
go to some of the nicest places in the
world then he has some videos and stuff
there of his new lifestyle that he's
attained and he hit 10K a month at 16 16
years old he hit 10K a month now and um
now he's 17 and the proof is here and
guys I literally have more and more and
more and more and more people who I
could show but that's in the Discord
which is free down below in the
description you can go check it out
after this video but dude dudes are
winning in there every single month I
literally post at the end of every
single month top copywriter wins for
that month so you know after you're
watching this video once you start
getting wins make sure you go to the
Discord and show your wins there so that
everybody can celebrate you and Champion
you and look while all that looks cool
these guys making 10K a month these guy
making 20K a month ask yourself this
just just one really really simple
question if this free course leads to me
earning even 2K a month or 1K a month or
3K a month would it be worth it I mean
it's literally free you're not paying
for it going to be a couple hours to get
through it I mean dude 2K a month off
internet money working from home I'll
take it bro I don't know about you guys
but I'm taking that all day so here are
your action steps you're going to want
to take notes and listen actively make
sure you're taking notes Pen in Hand
paper out in front of you this is
important next is to ask all of the
questions that you have in the comments
there are no stupid questions just go
down there and ask the comments in this
video aren't just going to be dumb
comments they're all going to be
comments that are constructive and
essentially like a message board for
everybody who has questions if you have
questions someone else has probably
already asked it and if you don't see it
there make sure you ask the question
because it doesn't just help you it
helps everyone else who watches this
video too next is to actually block out
time and finish this course like I said
I highly recommend that you finish it in
one sitting if you cannot you need to
know when you can finish it we're going
to keep it fun we're going to keep it
lighthearted we're going to keep it
efficient so it's not ever going to be
boring so you can probably knock out or
block out like five six hours at least
to watch this course and now without any
further Ado you're going to write your
first email with me now if you are
confused on why an email why emails were
CAU copywriting emails why would we
start with there well essentially emails
are like little bite-sized pieces of
copy as a complete beginner copywriter
that's usually what you want to start
with because they're simple they're easy
and you don't necessarily want to just
go straightfor a sales page or something
like that because it's going to be more
difficult for you because there's whole
bunch of room to mess up whereas if you
finish an email you can finish an email
quickly they're usually 200 to 300 words
they're bite-sized like I said and it's
just easier to critique as well I'd
rather critique somebody's email than
try to go through a whole sales page of
copy or a video sales letter or
something and it's simple but before we
go do that I'm going to talk a little
bit more about email and then we can
start writing our very first email and
you can actually write it with me what I
recommend is you sit down and you watch
me write it right in front of your eyes
you finish the rest of the course and
then of course you come back by using
the time stamps you come back to where
they write your first email with me and
you actually write it with you know me
in another Tab and you can go back and
check and then you go over to your
document and then you write some more
and then you go back and check and you
learn and you actually write it with me
the reason being is because when you're
writing it with me you you're not going
to have that confusion feeling of oh
damn I don't know what to write I don't
know what what to do am I doing this
right am I doing this wrong so on and so
forth so why emails or money machines
guys check this out email remains a
significantly more effective way to
acquire customers than social media
nearly 40 times that of Facebook and
Twitter combined so people who are
marketing on Facebook for example are
people who are marketing on Twitter if
they post something saying buy my thing
they're not going to get many responses
they're not going to get many people who
actually buy it but if you are marketing
through email you have a 40 times better
chance of actually getting more sales or
you're going to get 40 times the sales
these are stats these are statistics
straight from Google next what is the
highest Roi type of marketing meaning
the highest return on investment mean
the most effective method of marketing
the first thing that comes up is email
marketing not ads not SEO not Direct
Mail not online ads not TV advertising
not PR not magazines and so on and so
forth as you can see email is by far the
biggest bro you can go and Google this
yourself don't even take my word for it
email marketing the marketing channels
that produce the highest Roi are search
paid and email how much did morning Brew
sell for so if you don't know morning
Brew is simply an email list meaning a
collection of email addresses this
collection of email addresses was
started from some dude in his dorm room
all he would say is hey I have an
investing newsletter all you have to do
is go to this page put in your email put
in your name and I'm going to send you
emails on a daily basis and he did this
for years and he was actually able to
sell just the collection of emails for
$75 million because if he puts out a
link in one of those emails to go and
buy something that's going out to
hundreds of thousands of people who are
already pre-qualified he knows that
those people actually want to hear about
investing a very easy way that this man
actually made 75 mil just from selling
his email list of course this is not
super relevant to what we're doing with
copyrighting but of course it proves
that emails are money machines and
there's two reasons why this is a huge
opportunity for you especially with
email copyrighting one is the
exponential growth of online education
guys online education is booming right
now and especially when you compare it
to traditional education where you have
to go to school and pay 30 grand 50
Grand 100 Grand just to get a piece of
paper saying that you went through some
stuff where people online are selling
online info products that not only help
you do things to make money but also
just help you in your life day-to-day
there are men's coaching that shows you
you know whatever how to get girls or
how to be a better man or how to
increase your value or become high value
there are ones of how to make money
online there are ones to just do random
Hobbies there are ones to just be a
mechanic like literally there are so
much different things that you can learn
online and of course us as copywriters
are able to get a huge piece of that
because we're able to help these people
make more money themselves and we don't
have to be the people who actually
create the products we can just be the
people who help sell the products which
is why it's such a quicker path to
wealth than creating a course or selling
a course or selling your own online
education product next is learning
copywriting and email marketing opens
the door for you to learn other high
income skills guys copywriting is just
the tip of the iceberg there are so many
different skills that you can learn once
you understand copywriting you
understand all of marketing you
understand funnel creation you
understand sales funnels and you
understand marketing just as a whole and
being able to get those and understand
those dude you're going to be a highly
versatile freelancer so simple Google
search again how much money is now in
the online education industry well the
online education Market worldwide is
projected to grow by
8.56% from 2024 to 2029 resulting in a
market volume of
$279 billion in 2029 bro the demand is
nuts it's nuts $279 billion is a number
I can't even wrap my head around so as
you can see here copywriting is
literally just the tip of the iceberg
and business is really just a
combination of sales and marketing
that's it business is just sales and
marketing how do you how do you think
that I learned how to create a business
how I learned how to create a successful
YouTube channel and all of these other
things is because I started with
copyrighting I had no idea how to do any
of that stuff email marketing funnel
creation social media marketing media
buying ads is all other things that you
can learn once you understand the simple
scale of copywriting which you're going
to master but first let's address the
elephants in the room because obviously
it's not all good what's the catch Tyson
will copyrighting get replaced by AI
this is a good question it is a good
question and you've probably heard of it
before Oh this is going to get replaced
by Ai and that's going to get replaced
by AI here's the thing AI is only as
powerful as its user saying AI is going
to replace copywriting is like saying
that calculators are going to replace
mathematicians calculators are a tool
for mathematicians just like AI is a
tool for copywriters and here's the
other thing is that the things I'm going
to be teaching you in this video right
here are also going to help you become
AI proof because AI sure maybe it can
write you an email maybe if you prompt
it awesomely it can write you a good
email but AI will never be able to
actually create the Marketing Systems
and have the whole marketing message and
the marketing strategy behind a business
and a brand and that's what I'm going to
show you how to do here in this video
why don't business owners just write the
copy themselves well why don't business
owners just edit their own videos why
don't they just do their own sales calls
I mean there are so many different
things in a business that business
owners just cannot do they hire out
everything if you actually watch
business owner content is ridiculous
it's like they Outsource absolutely
everything they do they schedule
everything down to dating their
girlfriend they know exactly where
they're going at what time and what
they're going to do and what time
they're going to get back and everything
else in between like these people are
highly highly efficient they buy back
their time all the time and with
copyrighting you're actually able to
tracka make tens of thousands of dollars
every single month for your clients I'm
going to show you exactly how I've been
able to do that too so I've literally
made my clients tens of thousands of
dollars per month is it smart to pay
somebody three three grand a month if
they're going to make you tens of
thousands of dollars every single month
why wouldn't the business just hire
someone for $4 an hour for from overseas
this is a really good question as well
and the answer is that bro they don't
want this to be done poorly that's the
that's the last thing that they want cuz
people at who you can charge $4 an hour
they probably don't speak English that
well and they also probably don't care
that much about their job so it's not
going to be done well this is other
thing is that copyrighting is extremely
important to a business and if you mess
it up or if you're just really bad at it
or just don't care enough to try dude
it's going to hurt your business more
than it helps your business which is why
the last thing I would do personally is
hire somebody for $4 an hour I want to
pay people 2 Grand three grand 4 grand a
month because it makes sure that they do
a good job next is people saying but
Tyson I've never bought B anything from
email before my friends step out of your
own shoes I just showed you the numbers
I just showed you the statistics I just
showed you the facts there is
undoubtedly so much money inside of
email that it's just insane and while
you might not have bought anything from
email before you've most likely signed
up your email to an email list and you
get messages from people who are
marketing to you while you might not be
one of those buyers you're one of the
people who actually sees it and here's
the funny thing is that just by you
seeing a brand over and over and over
again it's going to be what is called
top of mind and while you might not buy
from that link in the email chances are
you might have bought possibly just
because you've been seeing it all the
time in your email this is exactly why
McDonald's has one of the biggest
marketing budgets even though everybody
already knows what McDonald's is it's
because when you're driving down the
street and you see a big McDonald's
billboard you might think hm I am kind
of hungry for something maybe I should
have McDonald's and now look you in your
mind aren't saying man I bought because
of that McDonald's billboard you're
saying I was hungry saw McDonald's and I
just figured you know what I'm going to
buy it anyways I'm going to have right
and that's the exact same thing that
we're doing with email it's called being
top of mind it's adding touch points
we're going to talk about marketing as
we go on but I just had to throw that in
there here are some practical examples
of how copyrighting actually works so as
you can see this is the big man Alex
harosi you might know him he has 2.6
million followers and um he's he's one
of the biggest marketing brands that
there is one of the biggest marketing
personal Brands so as you can see here
you know he has tons and tons of
followers tons of people who see his
content they are viewers it's called top
of funnel these are the people who know
who he is next he might put up a
promotional post and in the post you can
see he is promoting his book now he did
a whole huge social media campaign of
getting people to actually go to his
book release it was a free book release
where he gives value he gives a whole
presentation and you can sit there on
the live and watch it now he would send
out emails like this mosy nation 24
hours from now and then he gives some
more stats one cookbook for making money
will be yours and other special
surprises and here's what will be
covering the new $100 million leads book
launch and he gives some bullets on what
he'll be covering again these bullets
are actually making the live stream look
better look like you have more benefits
and more of a big promise to actually go
and show up plus much more see you
tomorrow Here's the final countdown
click here I will start on time so be
there 12 minutes early blah blah blah so
the reason as to why he's doing this is
of course he's adding hype to the live
stream and the more people who come to
the live stream are going to see his
pitch and are going to eventually buy
that is what is what copywriting is
about copywriting isn't always about
writing to make people buy it's also Al
writing to make people take the next
step in the funnel meaning that if
somebody knows of someone right they
know kind of what they do they kind of
know what they're doing the thing with
copywriting is that it helps people get
more familiarized with the brand once
they get more and more and more
familiarized with the brand they get
more and more familiarized with the
product they get more familiarized with
the product they get closer to buying
said product and that's how it works so
this is after you registered you
registered for the book launch
congratulations I've spent the last 2
years stockpiling free money-making
goodies and I'm giving them away at this
live event 230,000 plus people here's
your link and as you can see right there
so the better the copy is the more
people are going to show up to the event
the more people who show up to the event
the more people are going to buy his
book The more people who buy his book
for whatever it is 20 bucks or whatever
let's just say the more people who are
eventually going to work with him right
if you don't know he essentially has a
business where he will take your $1
million business you'll take Equity out
of it and help you grow it so six fig
seven figureure deals meaning hundreds
of thousands or millions of dollars
eventually that he can get from the
people who are actually qualified and
own million-dollar businesses so note
the book itself has QR codes um and
links to apply for Alex's company so
that he can acquire million-- dooll
businesses again that's that's basically
the uh the long story short so here's an
actual demonstration of exactly how
copywriting works okay we're going to go
in it even more so that you understand
the exact step-by-step process and what
it looks like so here is the base
example let's just say right he has 2.6
million followers so a million people
watch the content okay or they see that
he's doing something 100 people sign up
to the emails okay so 100 people sign up
to the emails to get into the event
10,000 people open the emails to get
into the event which is like a 10% open
rate 1,000 people actually go ahead and
buy the book and then let's say 10
people pay $300,000 to work with Alex
Alex paid $3 million from his book
launch now this is example number one so
as you can see there are a bunch of
steps here that really have to do with
the copywriting so if we improve the
copy Cy writing we can get more people
to open and then more people to actually
buy the book and if we improve the
copywriting on his actual page here we
can get more people to actually sign up
with their emails and of course the more
people we can get inside the funnel and
through the funnel the more people we
can get to actually buy so let's go
through the next example here so this is
the increased conversion example so a
million people watch his content just
like before 100,000 people sign up to
his emails just like before but now
instead of 10,000 people opening his
email it's 15,000 because he has a
better subject line and now because the
emails are better instead of just and
because he has a better subject line
more people opening instead of just
1,000 people buying his book he has
double 2,000 people buying his book and
now 25 people PID $300,000 to work with
Alex because more people read the book
now Alex made 7.5 million from his book
launch so Alex made $4.5 million more
simply because of better copyrighting in
this scenario now these are just
examples this is just a scenario but
hopefully you're starting to wrap your
head around how powerful this
copyrighting thing can really be so
here's some stuff from my actual own
experience so this is me actually
outreaching to a client this is exactly
what I said to actually get him as a
client this is important I could have
access to some people who could be the
right fit for you if you were looking to
go that route so we're essentially
talking about where we're going to take
his business in the future then he says
150% I was looking to go that route and
also with what you're offering so just
so you understand the goal is to do a
million dollar for the next Mastermind I
have planned at the end of February next
year the tickets are going to be
anywhere from 7,000 to $110,000 per
person for this real estate investing
Mastermind which means if we could sell
around1 125 to 15 seats which I think is
extremely doable if we have the right
machine in place and then I was sending
out emails for his brand he said you're
last email fire fire fire fire fire fire
fire I said thank you bro appreciate
that and then he says bro I just knew it
your email was sent out and I got mad
responses for people wanting to sign up
for his $7,000 to $10,000 Mastermind now
we ended up making the price 10 grand
imagine me just doing a couple sales a
month for his Mastermind how much money
I'm making him have some examples here I
work 10 to 15 hours per week as a
copywriter and I get 4k a month let's
say which is $48,000 per year that's
what I would earn as a copywriter and he
gets let's say 20 sales a year which is
not very much that's like less than two
sales to his high ticket Mastermind
every single month from email that makes
$200,000 for him so he paid me 48 Grand
but he's making
$200,000 but then we have also other
examples from copywriters who have done
it in the 4D Community this say this guy
said he just got an update from uh the
payments on a sales funn that he created
he increased conversions and backend
sales and as you can see there he
actually made his client 40K in the last
4 weeks where last 4 weeks he only made
10K and he also said that he just
checked in with a client and he told him
that he made over
$155,000 and now he's just waiting for
his payment to come in as you can see my
sales increased by 30 to 35% our total
revenue is 155k the work you do is
amazing brother thank you so much the
next project will be in contact so this
is how people are making real big
serious money with copyrighting and
we're actually able to do it because we
make real big serious money for the
creators themselves and that is my
friends how copyrighting Works in a
nutshell so here's a pro tip for you and
this is a tweet that I posted you can be
skeptical and open-minded it just means
you need to see proof to believe
gullible is when you believe things
without proof closed-minded is when even
proof can't change your mind like most
things the right answer is in the middle
and the reason why I put that is because
if you're sitting here and you're
thinking man this looks good this looks
really good man I went through over the
elephants in the room I went through I
went over some of the other people who
are are winning with this dude email
copyrighting is a serious a serious
opportunity and I didn't even get into
all the other forms of copywriting and
marketing that we're going to be
learning needless to say the proof is
here proof is in the pudding it it's
it's literally undeniable it's literally
screenshots from Google it's students
still actually out here making money
there's opportunity for you there's
opportunity for all the other students
and if you're looking for something to
actually make money with while being at
home working your own hours and being
able to earn money from anywhere in the
world dude this is this is for you now
my friends we are going to write our
very first email together the writing
process is simple you compile content
from the Creator you create ideas from
that content content you structure it
all copyrighting is structured and then
you write it and you polish it and then
it's done that's basically it copy
writing isn't writing as the name
suggests it is simply just synthesizing
you're putting all the content into an
email format and that essentially it
it's all just essentially pretty much
templatized you're going to understand
that and learn that as we go through
this and as you actually watch me write
an email from scratch and I will
actually help you step by-step write
your very first email so without any
further ado
let's hop right into it hey yo what is
up everybody I am back I'm black I'm
ready to attack and let's hop right into
the course yet again guys if you're
getting value so far be a boss and share
the sauce so if you are getting value so
far a free way to support the channel
and make sure I make more videos just
like this one and more free courses
you're going to want to go ahead and
take a picture or screenshot of the
video right now put it on your Instagram
story and tag me if you do that I will
repost as many as I can on my own story
and like I said it's a free way to
support the channel so without any
further Ado let's hop right into writing
your first email with me and of course
the process is compile ideate structure
and polish and that is exactly what I'm
going to show you guys how to do now
this document you see right here before
you is of course going to be added into
the copy starter kit and it's going to
be in there so you can find it so here's
what it looks like the steps compile
ide8 structure and polish so here's what
the timeline should look like so 25
minutes to compile things 5 minutes to
ideate doesn't take long 15 minutes to
structure out your email doesn't take
long and then 15 15 minutes to polish
your email and after you compiled and
you've made up a bunch of ideas those
are two things that you don't usually
need to do every single time that you
write an email so then your next email
should take 30 minutes to write your
next email should take 30 minutes to
write but maybe an hour to write your
first email now when you're beginning
it's going to probably take longer than
this depending on how critical you're
being with yourself but the best way to
do this is to not focus on perfectionism
but rather just focus on reps get your
reps in get them reviewed they're going
to suck give yourself permission to suck
but also give yourself permission to
learn and be better and also guys don't
put your ego into the copyrighting guys
once the words are on the page it's just
words on a page when people come through
and they critique them and they're harsh
with you thank them because they should
be harsh with you and you should be
harsh with other people obviously not
mean just to hurt their feelings but you
need to tell them exactly where they're
messing up and where they can get better
then you put a potential client so here
I have an example for you guys you guys
can use this example right here I'll
probably put more examples here as well
on some other people that you can write
about in this specific way compile so so
this is essentially where we put
together a whole bunch of things that we
get from their videos so common sayings
that they might have angles that you
might have thought of or got from them
hooks meaning the beginnings of their
videos how do they hook people in we can
use that in our copy as well what is
their offer meaning what's the thing
that they're selling on the back end why
what most people teach is inferior so
you know with every Creator they're
going to mention things that other
people are doing and why it's not as
optimal if someone is telling you that
they are a fitness person and they'll
teach you how to make Muscle that's cool
but you have different types of people
out there let's say you have a guy like
Jeff nippard he's super into science
he's super fact-based he doesn't say
anything without citing a bunch of
studies and sources and all these other
things he would be like most people
teach just Bro Science they teach oh you
need to go to the gym bro you need to go
to failure on every set and you need to
have your protein and need to have it
within your anabolic window and all this
other garbage and crap that's literally
just like old wives tales they're fairy
tales they're myths they're not actually
real and what he teaches he would say
what I teach is superior because I know
how to actually study how to cite my
sources how to read through all the
other studies that have been done before
and that's where I get my conclusions
from it's science Based training so
that's just a little example for you
guys and uh how you can use it in your
copy next is any stories that they come
up with stories are very broad cuz
people will have stories about how they
came across what they know or what
problems they had before and the main
thing that you want to keep with your
stories is the belief shift identifying
with the people who are listening to it
and also shifting their beliefs and also
I have a little AI prompt here for for
you guys at the bottom too it says
distill this YouTube video into a few
paragraphs so let me show you exactly
how I use this so we're going to go to
our example right here we're going to go
to his Instagram as you can see in his
bio he has a YouTube channel so you go
right here to YouTube I'm just going to
go look at his most popular video so bam
right there most most popular video and
then I'm going to scroll down click on
more and I'm going to click on show
transcript now it's going to give me the
whole transcript of the video every
single word that he says so I'm going to
go down to the bottom I'm going to copy
copy that and then I'm going to paste it
into chat gbt and I'm going to do that
for a few videos and when I do this all
I'm doing is programming chat gbt okay
and this is how you use AI we're going
to go way way way in depth on AI later
on in the course after we talk about you
know the basics of copywriting and how
to make emails and landing pages and
vsls and so on and so forth you
essentially program it by saying these
are a bunch of this dude's videos this
is how he talks these are the things
that he says now what I would like you
to do is you can ask it to create you
some angles to justify some things tell
you some stories and get a whole bunch
of content we're going to go really deep
into chat gbt and how to use it but I
just thought I would leave this here so
you guys can have it for later so
distill this video into a few paragraphs
tell me the most important points
covered this is how you can learn about
what the video said without having to
watch through the whole 17 minutes of it
so that's going to take you like 30
seconds instead of 17 minutes then I
want you to tell me if there are any
common phrases that are used tell me if
there's anything that's said that seems
like it's a core message I also want you
to tell me if there are any stories in
this video If so describe the story what
happened and how the characters and the
story fell then I tell it also tell me
if there are any points in this video
where the speaker heavily relates to the
audience and proves that he knows
exactly what the audience is going
through and what they might think and
why they might think it so that's my AI
prompt to essentially give you the best
chances of getting all these in the
shortest amount of time guys when it
comes to copywriting you're going to
learn that at first it's about learning
it's about getting good at your skill
but you start to realize that it really
really really comes down to efficiency
efficiency is simply the relationship
between what you get versus what you put
in so if you put in a lot of work and a
lot of time and you don't get much out
then that's inefficient that's going to
essentially waste time it's going to
take extra time for you to get to that
5K a month 10K a month with copyrighting
so essentially what we want to do is
make it as efficient as possible and
this is what this does okay and I'm
going to show you some other ways how to
do that not just with copyrighting but
also with Outreach and basically
everything else it's all about
efficiency take a look at this example
here so I'm using the same potential
client let's go check it out so this
potential client his name is hza Ali he
goes by Hamza invest 153k followers so
he has lots of followers as you can see
his reals have pretty decent views as
well 30k 30k 45k 49k and so on and so
forth now his bio says he's founder of
uh Flex space Network Flex space
investor and developer AMG collector
your journey in office warehouses starts
here so the reason why I chose this dude
is because I also wanted to challenge
myself I don't know the first thing
about real estate I'm really into stop
I'm really into crypto of course I love
copyrighting and marketing and business
but real estate is something that's
completely French to me and I have no
idea what a flex space is or some of the
other things that he's talking about in
these videos so essentially all I did
was just watch his stuff all I did was
watch a whole bunch of his stuff I
compiled it inside of that document and
now I know exactly what he does flex
space is essentially an office warehouse
and these office warehouses are rented
out to professionals as maybe it's an
office maybe it's a warehouse maybe it's
a retail store maybe it's a restaurant
it could be a whole number of things I'm
not going to spend too much time on him
specifically but I want to just show you
exactly how I did it so how do people
get on this list this is super important
as well is to understand how people get
on his list because some people are
going to get on his list from like this
this is a newsletter and this matters
because when it's a newsletter people
are opting in because they want to hear
what he has to say and they want to be
entertained and they want to be kept up
to date and they want value that's what
you have to give them if people give you
their email for a free lead magnet which
we'll talk about later when we talk
about sales fun and things but that's
something completely different and then
there are people who come on to the list
because they have bought before those
are three different type of people and
there's three different reasons as to
why they are on the list there's also
just some people have different lead
magnets for different businesses and
they have different offers but again
we're going to talk about that more when
we get into sales pages and sales
funnels but this is also something
that's important to know how do people
actually get on the list why are they on
the list what do they expect so because
they want to hear more exclusive
insights into Flex space that's
basically it so here's the compile this
real right here I'm going to actually
play it through and watch it really
really quickly but it should give you
guys a really good understanding of what
I mean by saying these things so let's
check it out so his first line is if
you're done with the problems of
residential real estate you're done with
the problems you're done with the
problematic tenants you're done with
maintenance calls that are telling you
to clean up clog toilets and do that
stuff I get it you want to get started
in commercial real estate you want
something that's low barrier to entry
something where you can get the tax
benefits that you can't get in
residential real estate so he's
literally just feeling filling out my
form for me he's he's filling out my
sheet for me he's telling me why is
residential real estate what everybody
else is teaching inferior well because
it's super hands on you got to do all
this BS you want to get into commercial
real estate because that's where the
real tax benefits are it's low barri
entry it's how to manage resilience you
easy Le seeing and so on and so forth so
I just want to play a couple seconds of
that to show you how easy it actually is
to fill this out just by watching a few
videos of theirs anyways I basically
just compiled a whole bunch of stuff
here I copied and pasted some of his
Instagram captions I kind of taught
myself a little bit about what a flex
Bas is and a little bit about real
estate copied down some of his hooks
copied down some of his common sayings
came up with some angles understood the
offer and what it is I also came up with
some stories and listen to some stories
again guys you guys can have access to
this very document that I'm looking
through right now so if you want to go
through it in more detail you can um
there's the same AI prompt and there's
also examples from email templates
inside the free copy starter kit this
email in here and also other templates
that are basically just fill in the
blank they're variables that you can
fill in so instead of saying there's a
few reasons why people are interested in
getting in real estate you could say
there are a few reasons why people are
interested in either losing weight or
building muscle or making money online
or anything or or specific way to make
money online or a specific way to lose
weight maybe it's the keto diet maybe
it's a calisthetics training if they're
trying to get bigger so there are tons
of possibilities with these and you have
to steal the ideas steal the ideas and
not necessarily think about stealing the
words and this is a huge copywriting
hack that you can use so let's go
through it why I sold my Residential
Properties and after hearing this you
might too so essentially is pretty
straightforward the reason as to why I
did this surprising thing and why you
might want to as well or why a
residential real estate isn't the best
so we're going to go through it there's
a few reasons people are interested in
getting in real estate Freedom passive
income insane tax benefits this is
literally just where I'm relating to the
reader but I soon came to realize real
estate provides almost none of those
things and like this is the big
challenge challenge and Intrigue cuz
you're thinking oh my God hza is saying
that real estate doesn't provide any of
those awesome things let me read on more
to see why he's saying this at least if
you follow how everyone else does it or
how everyone else teaches it why the
standard way is inferior but there is a
method that does work better than any
other form of real estate investing and
it doesn't come with the headaches of
traditional real estate methods and then
I talk about more of the reasons why
it's inferior it doesn't come with the
traditional headaches no phone calls at
2: a.m. to fix broken toilets tenants
avoiding paying rent and coming up with
the most Wild excuses you can imagine
and the constant stress of always trying
to find more good residential real
estate deals this is why I sold all my
my Residential Properties the return on
time and capital I was looking for just
wasn't there so I tried something new
and instantly it was like a breath of
fresh air a simple property with
professional tenants and minimum upfront
investment cost these are office
warehouses that I call Flex spaces and
while I was more than skeptical at first
right away it was a night and day
difference and it was only then that I
realized why be a property manager when
you can be be a real estate investor and
ever since then not only have I been
investing in Flex spaces like crazy but
I've also helped others do the same and
make over seven figures per development
and if you want to learn how click here
to join the flex space Network the
economy is Shifting rapidly and there's
only one thing I can say for sure and
that is I'm so glad that I went all in
on Flex spaces while there's still so
much opportunity because come in a few
years from now who knows it probably
won't be as accessible to beginners as
it is now so do yourself a favor and
don't wait till later and then you just
sign off that's all for now Hamza and
that's exactly what that looks like I
could go through line by line and the
specific reasons why I put everything
but you should be able to kind of see
exactly what I did we literally just
looked at a real where he was talking
about phone calls at 2: a.m. we're
fixing broken toilets and this is again
just going through and uh relating to
the common problem and then there's only
a few points that you might not have
been able to pick up so usually when you
tell these stories you're going to want
a main lesson at the end a main lesson
why you're telling the people a story
what's the bottom line and what do they
need to take from it and also another
thing to add is that I'm talking about
why Hees convinced one really common
problem that copywriters run into is
they keep trying to convince people you
need to get into Flex spaces you need to
get into this before the opportunity is
too late whereas what's more effective
than that is showing people why you're
convinced I'm so glad that I got into
this while the opportunity was there
because there have been so many other
opportunities that I've just watched
Pass Me By watch other people make money
with while I was sitting there on the
sidelines kicking myself just saying man
if only I were to take that small risk
and get in there I would be reaping the
rewards right now and luckily I was able
to get in on Flex bases and the
opportunity is still there but maybe not
forever so what does that tell them that
tells them that number one you're
convinced and you're showing them why
you're convinced and telling them why
and also it gives urgency and scarcity
this is called situational urgency I'll
get into it a little bit more as we go
on but guys this is what an email looks
like this is how everything works
together this is how it flows this is
the structure so the structure here is
problem and then I give a little bit of
what's in for me we're going to learn
again this as we go on but I talk about
the problem a little bit I tell them
what I'm going to show them or how I'm
going to help them in this email I go
deeper on the problem and then I talk
about what the solution is and also
notice how I'm being intriguing and I'm
not giving people the answers right away
that's why I sold on my Residential
Properties the return on time in capital
I was looking for just wasn't there so I
tried something new when I say something
like I tried something new and it was an
instant breath breath of fresh air it
sounds like I'm going to say whatever
the thing is in the next sentence but I
don't say it all the way until a couple
lines later I talk about what it is I
talk about my experience with it I talk
about why it's awesome and then I reveal
it whereas some people do it backwards
they reveal what it is and then they
talk about how good it is so we're going
to look at a lot more examples and I'm
going to show you exactly how that works
but when you're writing copy you're
going to realize that it sounds like a
friend talking to a friend but you not
writing it as if it was a English exam
or you're writing an exam or a an
English paper in MLA format or or
something it's not a supernatural way of
writing but this is the most intriguing
way to write by far so everybody
congratulations you have now written
your very first email with me what I do
strongly suggest is that you take
everything that I said right here and
you make sure that you bookmark it for
later at the end of this video when you
reach the very end you're going to want
to come back and just look at everything
that I'm doing here okay and make sure
you download all of these and you use
them to your advantage so now we're
going to go over the fundamentals of
copywriting now we're going to break it
down to more of a formula the rules and
the fundamentals of copywriting these
are the rules of thumb that apply to all
forms and mediums of copywriting that
you're going to want to keep in mind
okay so this is something that you're
probably going to want to break out your
notes for so here's the four-part
fundamental copy formula here's what
every piece of copy necessarily pretty
much does attention consumption persuade
and action so attention in order to
deliver your message you first have to
get past the brain's quote unquote spam
filter okay this is what I call it then
consume in order for your copy to have
an effective message it must be
consumable and intriguing there must be
a reason for them to actually look at it
and they it must be easy for them to
read through it next is to persuade
shifting people's beliefs in your favor
is how you're able to sell to them over
time next is action most pieces of copy
end with an effective call to action and
that's basically it so how do we capture
attention and get past the brain's
natural spam filter some things we have
to understand so the inner spam filter
explained in order to have a chance at
bringing the reader into a selling State
of Mind you need to make them read first
otherwise it doesn't matter how good
your email is your sales page or
whatever piece of copy it is if it
doesn't hook the reader in and grab
their attention at the beginning then it
doesn't matter this is why people spend
so much time on a headline on a sales
page or the hook in their ad is because
the beginning is what matters the most
if you hear Mr Beast talking about
making YouTube videos or you hear a
popular businessman talk about creating
ads or something for example they always
talk about how on YouTube it comes down
to the research of the title and the
thumbnail in the first 10 seconds those
are the most important part of the whole
video that's what they spend half the
time if not more on in the same with
people's ads in the same with people's
sales Pages the thing people undervalue
the most is literally the first 10
seconds of the video like I can almost I
think I can quote it I tied up an FBI
agent and I have $1,000 in this bag
here's a knife good luck and I just run
away like it gives you everything you
need no wasted words short and concise
and then T so it's really that important
to get people's attention right off the
bat so what actually gets past this
filters this is where you're going to
learn effective techniques to get
people's attention and then how to write
filter infiltration copy how to
implement filter infiltration methods
into your copy and use them to your
advantage so this is exactly what it
looks like guys people are shown so many
advertisements so many messages every
single day and they ignore the vast
majority of them but only some of them
get people's attention and that is what
we're going to focus on here so here's
an exercise a really really easy way to
help you conceptually ize this is to
look at other really good Hooks and a
great place to go for Hooks and to
really break down why they just grab
your attention is Reddit if you go to
any Reddit and just look at the top
posts for this year or the top posts
ever you're going to see some stuff that
infiltrates your brain filter so I'm
going to read some of the titles and you
guys tell me which ones you think you
like have look at and open and read it
to understand so I've never found a
black woman attractive but I think
you're beautiful in quotation marks I
let the wom start the conversations in
online dating and these are the results
I'd like to see that my son was
diagnosed with something far worse than
cancer you see how it intrigues you
there she doesn't tell you what it is
she tells you what it's worse than so
now you're wondering oh damn I wonder
what's worse than that don't Google
yourself horror story intriguing why
shouldn't I Google myself what's the
horror story what did this person find
my son's teacher has been giving some
strange homework H strange homework what
do they mean by that so while sure this
might not be business copywriting you
can see exactly why they're actually
grabbing your attention and how they do
it so how to write copy that grabs the
reader by the eyeballs Pro tip the best
way to get your message heard is to
decrease the effort required to consume
and then increase the Intrigue this
relationship is what makes all of the
difference when you start out your copy
it's important to be easily
understandable it's important to write
lean lean just means without any fluff
without any fat you want it to be short
Punchy to the point you want it to grab
somebody's attention and when you do
that and also add a bunch of intrigue
this is what makes your message read but
let's look at the opposite let's say
it's a super long intro and you're not
really getting to the point until later
and it's not really that interesting or
intriguing nobody's going to read it so
what are the three parts of grabbing
people's attention what's the formula so
first of all make a promise which is not
spammy what is the reader going to get
out of this avoiding pain can be the
benefit too so the thing with making
promises whether it be especially in
email but also in ads and on landing
pages is that if you're putting like
here's how to make $10,000 and then
dollar sign dollar sign dollar sign in
the next 20 days like that looks like
spam so the Gmail spam filters Gmail
automatically filters the things that it
thinks are spam and when you use spammy
words you're going to end up in the spam
folder essentially this means that all
the emails you're sending out for your
clients instead of getting a really good
open rate like 25% or 30% of the people
you sent to actually open they're not
going to see it cuz it's going to be in
their spam folder so now only about 5%
or less people are going to see it so
you want to make sure that you have
promises that are not spamming this is
also important for things like ads
Facebook or meta lets you run ads on
their website but it's extremely
difficult to be compliant that's what
they call it compliant because if
anything looks like a Spam even a little
bit they're going to shut down your ad
account and then you're not going to be
able to run any ads anymore next is
Intrigue non-confusing it's important to
Intrigue people make it simple concise
and non-c confusing something to make
the reader curious they don't understand
but wants to they want to know what it
is they don't know what it is but they want to know what it is you're giving
want to know what it is you're giving them some hints but you still can't
them some hints but you still can't guess it and this is a really important
guess it and this is a really important part with Intrigue is that imagine that
part with Intrigue is that imagine that you say to somebody well guess what
you say to somebody well guess what we're going to eat today and then they
we're going to eat today and then they make a bunch of guesses and you're like
make a bunch of guesses and you're like nope it's not that and like huh damn can
nope it's not that and like huh damn can you give me a hint and you say yeah it
you give me a hint and you say yeah it starts with an m and they're like M
starts with an m and they're like M McDonald's no damn what is it and now
McDonald's no damn what is it and now they're really interested they're really
they're really interested they're really invested because they feel like they
invested because they feel like they should know this they really really want
should know this they really really want to know this and everything that they
to know this and everything that they think it's going to be it's not so that
think it's going to be it's not so that makes them want to know even more and
makes them want to know even more and then next of course is emotional but not
then next of course is emotional but not clickbait so high tension moments that
clickbait so high tension moments that makes you want to know what happens next
makes you want to know what happens next and it's supposed to be something that's
and it's supposed to be something that's like dramatic like a a soap opera or
like dramatic like a a soap opera or like love island or or something where
like love island or or something where oh my God this girl's boyfriend just
oh my God this girl's boyfriend just cheated on her and they're keeping a
cheated on her and they're keeping a secret and then she found out in episode
secret and then she found out in episode 6 there's a reason why half of Netflix
6 there's a reason why half of Netflix is just filled up with some weird love
is just filled up with some weird love Island type of reality TV is because
Island type of reality TV is because it's emotional it's dramatic let's go
it's emotional it's dramatic let's go deeper onto each of them first of all
deeper onto each of them first of all promise but non- spamming grabbing
promise but non- spamming grabbing attention when you're writing something
attention when you're writing something to get people's attention you want it to
to get people's attention you want it to be exciting and interesting imagine
be exciting and interesting imagine you're telling your friends about a new
you're telling your friends about a new video game you wouldn't just say it's
video game you wouldn't just say it's fun you might say this is the coolest
fun you might say this is the coolest game ever you can fly around and fight
game ever you can fly around and fight dragons so you're giving them more
dragons so you're giving them more details you're like damn that's cool
details you're like damn that's cool giving a big promise in copywriting
giving a big promise in copywriting giving a big promise means telling
giving a big promise means telling people something amazing that they will
people something amazing that they will get if they read more it's like saying
get if they read more it's like saying if you play this game you'll have so
if you play this game you'll have so much fun you won't want to put it put it
much fun you won't want to put it put it down the promise needs to be exciting
down the promise needs to be exciting and make people curious now we talk
and make people curious now we talk about the promise and how it cannot be
about the promise and how it cannot be spammy so not being spammy spammy is
spammy so not being spammy spammy is when you're being too over the top with
when you're being too over the top with your messaging and your claims sound
your messaging and your claims sound fake this is super important too instead
fake this is super important too instead be honest like you're talking to a
be honest like you're talking to a friend so you wouldn't say here's how to
friend so you wouldn't say here's how to literally pack on muscle and look like
literally pack on muscle and look like you're Jack and be accused of using
you're Jack and be accused of using steroids in 25 days without lifting any
steroids in 25 days without lifting any weights it's like that sounds like BS
weights it's like that sounds like BS next is to be compliant with platforms
next is to be compliant with platforms platforms are places where you share
platforms are places where you share you're writing like Facebook or Gmail
you're writing like Facebook or Gmail they have rules to make sure everyone is
they have rules to make sure everyone is safe and happy being compliant means
safe and happy being compliant means following these rules and not making
following these rules and not making fake promises or saying things that
fake promises or saying things that aren't true it's like playing a game by
aren't true it's like playing a game by the rules so everyone can have fun and
the rules so everyone can have fun and to put it all together when you write
to put it all together when you write you want to grab attention by start with
you want to grab attention by start with something exciting hey I want to know
something exciting hey I want to know how to get super good at video games
how to get super good at video games next is to give a big promise tell them
next is to give a big promise tell them what they will get I'll show you the
what they will get I'll show you the tricks to beat every level fast next is
tricks to beat every level fast next is to not be spammy being nice and honest
to not be spammy being nice and honest these tricks really help me and I think
these tricks really help me and I think they'll help you too and that goes with
they'll help you too and that goes with making sure that you are showing why
making sure that you are showing why you're convinced rather than convincing
you're convinced rather than convincing other people next is to be compliant
other people next is to be compliant follow the rules it still takes effort
follow the rules it still takes effort but the payoff is worth it okay so next
but the payoff is worth it okay so next we're talking about being intriguing but
we're talking about being intriguing but also non-confusing so intriguing you
also non-confusing so intriguing you want to make people curious and excited
want to make people curious and excited to read more by being intriguing is like
to read more by being intriguing is like telling the beginning of a really good
telling the beginning of a really good story you give them just enough to get
story you give them just enough to get them interested so that they want to
them interested so that they want to find out what happens next okay but how
find out what happens next okay but how do we avoid confusion avoiding confusion
do we avoid confusion avoiding confusion means making sure your writing is clear
means making sure your writing is clear and easy to understand if people get
and easy to understand if people get confused they stop reading because it's
confused they stop reading because it's too hard to follow it's like telling a
too hard to follow it's like telling a story to your friends if you keep
story to your friends if you keep jumping around or using words they don't
jumping around or using words they don't understand they'll lose interest another
understand they'll lose interest another Point that's super extremely important
Point that's super extremely important when it comes to copywriting is that you
when it comes to copywriting is that you don't want to use over technical jargon
don't want to use over technical jargon you don't want to make it sound fancy
you don't want to make it sound fancy even if you're talking to business
even if you're talking to business owners okay even if you're talking to
owners okay even if you're talking to really smart people you want to know why
really smart people you want to know why because an easy to digest and understand
because an easy to digest and understand message is going to help you reach the
message is going to help you reach the people who aren't good readers and to
people who aren't good readers and to the people who are good readers is going
the people who are good readers is going to help them understand even better so
to help them understand even better so it's literally a win-win so making the
it's literally a win-win so making the reader crave what's next you want the
reader crave what's next you want the reader to be eager to find out more just
reader to be eager to find out more just like when you watch an exciting movie
like when you watch an exciting movie and you can't wait to see what happens
and you can't wait to see what happens next this keeps them reading and
next this keeps them reading and interested in what they have to say and
interested in what they have to say and guys like this is what Intrigue is
guys like this is what Intrigue is Intrigue is like an itch it's like
Intrigue is like an itch it's like imagine being extremely itchy on your
imagine being extremely itchy on your back and you just have to scratch it
back and you just have to scratch it there's no other way or it's like really
there's no other way or it's like really really needing to use the washroom like
really needing to use the washroom like it doesn't matter where you're going
it doesn't matter where you're going what like where you're driving you're
what like where you're driving you're going to pull over and you're going to
going to pull over and you're going to use the washroom you just need to you
use the washroom you just need to you crave it and you want people to Crave
crave it and you want people to Crave reading your your entry or crave reading
reading your your entry or crave reading your emails or your copy just like that
your emails or your copy just like that so how to do it well you start with the
so how to do it well you start with the hook begin with something that grabs
hook begin with something that grabs their attention next you keep it clear
their attention next you keep it clear make sure the sentence makes sense and
make sure the sentence makes sense and everyone follows the one before it so
everyone follows the one before it so for example imagine doubling your
for example imagine doubling your Instagram followers in Just 4 months
Instagram followers in Just 4 months without spending a dime here's how I did
without spending a dime here's how I did it then you want to keep it clear first
it then you want to keep it clear first you need to understand the power of
you need to understand the power of engaging content but it's not just any
engaging content but it's not just any content we're going to talk about this a
content we're going to talk about this a little bit as we go on but this is a
little bit as we go on but this is a belief shift first you need to
belief shift first you need to understand the power of engaging content
understand the power of engaging content but it's not just any content add a
but it's not just any content add a little mystery this is where you give
little mystery this is where you give them hints but you don't reveal anything
them hints but you don't reveal anything this is a very very powerful point of
this is a very very powerful point of copyrighting there's a special type of
copyrighting there's a special type of post that gets me 7 to 10 times more
post that gets me 7 to 10 times more engagement than regular posts and then
engagement than regular posts and then you build up slowly make sure the story
you build up slowly make sure the story builds to The Next Step so they stay
builds to The Next Step so they stay curious and no it's not posting reals
curious and no it's not posting reals carousels or single photos and now
carousels or single photos and now you're sitting there like it gets 7 to
you're sitting there like it gets 7 to 10 times more engagement than regular
10 times more engagement than regular things but it's not all of the things I
things but it's not all of the things I thought it was going to be What on earth
thought it was going to be What on earth type of content is this then you end
type of content is this then you end with the te's finish with the hint of
with the te's finish with the hint of what's next it works by combining all of
what's next it works by combining all of those content types into one if you want
those content types into one if you want to know what it is how I used it to
to know what it is how I used it to double my following in 4 months then
double my following in 4 months then click here awesome so putting it all
click here awesome so putting it all together what does it really look like
together what does it really look like so to be intriguing start with something
so to be intriguing start with something that makes them curious avoid confusion
that makes them curious avoid confusion make sure it's clear and easy to follow
make sure it's clear and easy to follow make them crave what's next and keep
make them crave what's next and keep them wanting more so in simple words
them wanting more so in simple words write like you're sharing an exciting
write like you're sharing an exciting and easy to follow plan that keeps your
and easy to follow plan that keeps your friends curious and eager to learn the
friends curious and eager to learn the next step and next is to be emotional
next step and next is to be emotional while avoiding clickbait so
while avoiding clickbait so incorporating emotion emotion in writing
incorporating emotion emotion in writing means creating a sense of urgency
means creating a sense of urgency excitement or surprise it grabs
excitement or surprise it grabs attention by making people curious about
attention by making people curious about what's happening and eager to find out
what's happening and eager to find out more so why is it important using
more so why is it important using emotion can make your message more
emotion can make your message more compelling and memorable it keeps
compelling and memorable it keeps readers on the edge of their seats and
readers on the edge of their seats and makes them want to keep reading but it's
makes them want to keep reading but it's important to be truthful and deliver
important to be truthful and deliver real value and avoid misleading your
real value and avoid misleading your readers okay so clickbait is essentially
readers okay so clickbait is essentially when a YouTube video says yo here's how
when a YouTube video says yo here's how to make a million dollars and then you
to make a million dollars and then you open up the YouTube video and he's like
open up the YouTube video and he's like just kidding I'm not actually going to
just kidding I'm not actually going to show you how to make a million dollars I
show you how to make a million dollars I just kind of wanted to talk about my day
just kind of wanted to talk about my day that's clickbait is when the subject
that's clickbait is when the subject line of the email doesn't match what's
line of the email doesn't match what's inside the email or the thumbnail on
inside the email or the thumbnail on YouTube video doesn't at all match
YouTube video doesn't at all match what's actually in the YouTube video at
what's actually in the YouTube video at all and it throws you for a loop and it
all and it throws you for a loop and it basically makes you feel cheated there's
basically makes you feel cheated there's no actual value in there but however
no actual value in there but however something that's dramatic and emotional
something that's dramatic and emotional might be pretty much clickbait but if
might be pretty much clickbait but if you give actual value in it and you tie
you give actual value in it and you tie it into what the title is and make it
it into what the title is and make it actually related this is a way that it's
actually related this is a way that it's has the effectiveness of clickbait but
has the effectiveness of clickbait but it's not actual clickbait because you're
it's not actual clickbait because you're getting value and you won't be sad or
getting value and you won't be sad or mad or feel cheated because you're
mad or feel cheated because you're actually getting the thing that you
actually getting the thing that you signed up for this is another important
signed up for this is another important lesson to do with copyrighting is find
lesson to do with copyrighting is find out what would actually make people
out what would actually make people click and surprise them enough to click
click and surprise them enough to click and then how can you make the value how
and then how can you make the value how can you understand how to write it
can you understand how to write it related to that point so how do we
related to that point so how do we actually do it so we can start with a
actually do it so we can start with a dramatic hook begin with something
dramatic hook begin with something surprising and shocking so this is one
surprising and shocking so this is one I've actually used before in the in the
I've actually used before in the in the past I'm quitting copywriting and
past I'm quitting copywriting and starting Drop Shipping here's why build
starting Drop Shipping here's why build suspense make the reader wonder what's
suspense make the reader wonder what's going to happen next after years of
going to happen next after years of copyrighting I've heard beginners State
copyrighting I've heard beginners State over and over again that they're
over and over again that they're quitting to go start some new shiny
quitting to go start some new shiny business like Drop Shipping and then you
business like Drop Shipping and then you reveal the twist provide the unexpected
reveal the twist provide the unexpected tie into your attention grabbing
tie into your attention grabbing dramatic first line even I thought of
dramatic first line even I thought of quitting copyrighting so many times but
quitting copyrighting so many times but I'm glad that I didn't here's how to
I'm glad that I didn't here's how to succeed even if you feel stuck so the
succeed even if you feel stuck so the angle here is I'm not saying that I'm
angle here is I'm not saying that I'm quitting copyrighting but everyone else
quitting copyrighting but everyone else I've heard it so many times I'm quitting
I've heard it so many times I'm quitting copywriting and starting Drop Shipping
copywriting and starting Drop Shipping and then of course they start Drop
and then of course they start Drop Shipping they're like no Drop Shipping
Shipping they're like no Drop Shipping wasn't for me I'm going to start an
wasn't for me I'm going to start an agency and then they start something
agency and then they start something else and start something else and start
else and start something else and start something else and they don't get
something else and they don't get anywhere that's the actual angle whereas
anywhere that's the actual angle whereas I understand what I'm doing with the
I understand what I'm doing with the hook I'm making people think that maybe
hook I'm making people think that maybe they're assuming that I'm talking about
they're assuming that I'm talking about me but I purposely put it in quotation
me but I purposely put it in quotation marks which they probably would have
marks which they probably would have missed so how to avoid clickbait
missed so how to avoid clickbait clickbait uses tons of drama with no
clickbait uses tons of drama with no actual tie in and doesn't deliver any
actual tie in and doesn't deliver any value which can frustrate your readers
value which can frustrate your readers instead be dramatic but truthful
instead be dramatic but truthful ensuring you provide real insights and
ensuring you provide real insights and information that's really the key so
information that's really the key so when we put it all together what do we
when we put it all together what do we get incorporate drama start with
get incorporate drama start with something surprising or shocking build
something surprising or shocking build suspense and create tension make the
suspense and create tension make the reader curious and engaged then you
reader curious and engaged then you reveal the twist provide a surprising
reveal the twist provide a surprising solution and you end with a dramatic
solution and you end with a dramatic promise offer a bold statement that
promise offer a bold statement that keeps them engaged so in simple words
keeps them engaged so in simple words write like you're telling a thrilling
write like you're telling a thrilling story with surprising twists and turns
story with surprising twists and turns keeping your friends excited and eager
keeping your friends excited and eager to know what happens next all while
to know what happens next all while being honest and delivering real value
being honest and delivering real value and as a pro tip another great way to
and as a pro tip another great way to add emotion in drama is to
add emotion in drama is to controversially disagree with a commonly
controversially disagree with a commonly held belief I call this making the big
held belief I call this making the big challenge so making money online is
challenge so making money online is impossible imagine if our say that then
impossible imagine if our say that then that's like the big challenge so when
that's like the big challenge so when you challenge things that are very
you challenge things that are very commonly held beliefs a lot of people
commonly held beliefs a lot of people want to know why you're challenging them
want to know why you're challenging them they're they're intrigued they're
they're they're intrigued they're interested this is why people like
interested this is why people like Andrew Tate got so popular because he
Andrew Tate got so popular because he would say all these super super crazy
would say all these super super crazy things and people would watch them
things and people would watch them especially as haters would watch them
especially as haters would watch them and want to know more well what color is
and want to know more well what color is your
your bagetti oh off then next we need to
bagetti oh off then next we need to talk about optimizing for consumability
talk about optimizing for consumability now now while this sounds super long and
now now while this sounds super long and maybe like some complicated words
maybe like some complicated words basically we're talking about making
basically we're talking about making things just super easy to read and
things just super easy to read and digest that's basically it so we first
digest that's basically it so we first need to understand that most people
need to understand that most people today suffer from Tik Tok brain okay Tik
today suffer from Tik Tok brain okay Tik Tok brain is just the way that I say
Tok brain is just the way that I say people are suffering from short form
people are suffering from short form content which is leading to shortened
content which is leading to shortened attention spans short form content is
attention spans short form content is causing a complete shift in consumption
causing a complete shift in consumption now people can only pay attention to
now people can only pay attention to something for 60 seconds or less now we
something for 60 seconds or less now we need to understand pacing when you go
need to understand pacing when you go slow or fast content that's constantly
slow or fast content that's constantly fast or slow paced is boring if it's
fast or slow paced is boring if it's only fast it's boring if it's only slow
only fast it's boring if it's only slow it's boring it's important to make your
it's boring it's important to make your message easy to consume by using pacing
message easy to consume by using pacing so think of an action movie for example
so think of an action movie for example imagine if it was literally just a
imagine if it was literally just a 90minut fight scene and there was
90minut fight scene and there was nothing but exploding cars and craziness
nothing but exploding cars and craziness that would get boring after like 10
that would get boring after like 10 minutes because it's all fast all fast
minutes because it's all fast all fast all fast now imagine if the whole movie
all fast now imagine if the whole movie is just talking and talking and waiting
is just talking and talking and waiting and waiting and no action scenes No
and waiting and no action scenes No fight scenes or no anything that's an
fight scenes or no anything that's an example of it being too slow but what do
example of it being too slow but what do great action movies do well they build
great action movies do well they build up slow and then they go fast and then
up slow and then they go fast and then they go down slow again and then they go
they go down slow again and then they go fast like a roller coaster and next is
fast like a roller coaster and next is creating Intrigue making readers itch to
creating Intrigue making readers itch to know what's next Intrigue is saving the
know what's next Intrigue is saving the big punch line until the end and
big punch line until the end and revealing the punch line while planting
revealing the punch line while planting another setup here's specifically we're
another setup here's specifically we're talking about open loops and closed
talking about open loops and closed Loops so last time we learned a little
Loops so last time we learned a little bit about what Intrigue is now I want to
bit about what Intrigue is now I want to talk about how to create Intrigue and
talk about how to create Intrigue and then give the punchline but create more
then give the punchline but create more Intrigue so that people keep reading
Intrigue so that people keep reading this is something that a lot of
this is something that a lot of copywriters struggle with as well
copywriters struggle with as well because they kill the Intrigue by giving
because they kill the Intrigue by giving away the punchline too early and then
away the punchline too early and then there's no more open loop to keep the
there's no more open loop to keep the reader reading so we're going to give go
reader reading so we're going to give go through some examples like that but
through some examples like that but first I want to ask you a question which
first I want to ask you a question which version are you more likely to read the
version are you more likely to read the one here on the right that's all big and
one here on the right that's all big and chunky or the one here on the left
chunky or the one here on the left that's more spaced out you can read it a
that's more spaced out you can read it a lot easier and you kind of understand
lot easier and you kind of understand how it's supposed to be said cuz when I
how it's supposed to be said cuz when I read this I can actually say it out loud
read this I can actually say it out loud and I know what I'm talking about I know
and I know what I'm talking about I know how it's supposed to sound here on the
how it's supposed to sound here on the right it's not as much the same and it's
right it's not as much the same and it's a lot of big chunky paragraphs that
a lot of big chunky paragraphs that makes me not really want to read it it
makes me not really want to read it it kind of looks like a book people don't
kind of looks like a book people don't want to read books whereas this over
want to read books whereas this over here this looks a lot easier to read
here this looks a lot easier to read That's why most modern copy looks like
That's why most modern copy looks like this over here on the left so this is a
this over here on the left so this is a good example of what pacing looks like
good example of what pacing looks like so on the left you you can see there's
so on the left you you can see there's some short lines at the top some longer
some short lines at the top some longer lines some short lines that's going to
lines some short lines that's going to get consumed but then there's bad pacing
get consumed but then there's bad pacing which is just this this is an example of
which is just this this is an example of all slow long drawn out paragraphs and
all slow long drawn out paragraphs and sentences and that's what that looks
sentences and that's what that looks like so optimizing for Tik Tock brain so
like so optimizing for Tik Tock brain so we have to understand Tik Tok brain this
we have to understand Tik Tok brain this refers to the shortening of attention
refers to the shortening of attention spans by consuming quick engaging
spans by consuming quick engaging content like found on Tik Tok people now
content like found on Tik Tok people now expect information to be delivered fast
expect information to be delivered fast and in an easily digestible format and
and in an easily digestible format and this is another Pro tip for you guys is
this is another Pro tip for you guys is that it's really not about the amount of
that it's really not about the amount of value that you give just overall it's
value that you give just overall it's really not about that it's about the
really not about that it's about the value you provide per minute so if you
value you provide per minute so if you have a high amount of value in your
have a high amount of value in your email let's say and it's only 200 words
email let's say and it's only 200 words that's going to be way better than a
that's going to be way better than a email that's 10,000 words but you put a
email that's 10,000 words but you put a lot of quote unquote value in it cuz
lot of quote unquote value in it cuz people aren't going to read it because
people aren't going to read it because it's just too long so if you make it
it's just too long so if you make it short Punchy to the point highly
short Punchy to the point highly valuable that is what you're looking for
valuable that is what you're looking for why it's important number one short
why it's important number one short intention spans people don't spend much
intention spans people don't spend much time reading long messages if your copy
time reading long messages if your copy isn't easy to understand quickly they'll
isn't easy to understand quickly they'll move on without getting your message
move on without getting your message engagement quick engaging content keeps
engagement quick engaging content keeps people interested if your writing is
people interested if your writing is concise and impactful people are more
concise and impactful people are more likely to read it and take action
likely to read it and take action retention simple clear messages are
retention simple clear messages are easier to remember when people remember
easier to remember when people remember your message they're more likely to
your message they're more likely to engage with your content again and again
engage with your content again and again pretty self-explanatory so how do we
pretty self-explanatory so how do we actually do this and what are some
actually do this and what are some examples so start with a strong hook
examples so start with a strong hook grab their attention immediately so
grab their attention immediately so example of this add 2 in to your biceps
example of this add 2 in to your biceps in just 90 days here's how so this is
in just 90 days here's how so this is obviously something that's geared
obviously something that's geared towards bodybuilders bodybuilders are
towards bodybuilders bodybuilders are always out here measuring their arms and
always out here measuring their arms and stuff so when you say something like
stuff so when you say something like adding 2 in to your biceps in just 90
adding 2 in to your biceps in just 90 days here's how it's very specific to
days here's how it's very specific to who you're talking to and what they
who you're talking to and what they actually want if I were to say you try
actually want if I were to say you try to grow your arms super vague it's not a
to grow your arms super vague it's not a new Fresh angle or idea whereas this is
new Fresh angle or idea whereas this is a new Fresh angle right here next is you
a new Fresh angle right here next is you want to use short sentences and
want to use short sentences and paragraphs to keep it simple to the
paragraphs to keep it simple to the point so for example first focus on
point so for example first focus on compound exercises they work multiple
compound exercises they work multiple muscle groups at once and then another
muscle groups at once and then another way that you can do this is to use
way that you can do this is to use bullet points and lists and this is
bullet points and lists and this is something that you're going to learn
something that you're going to learn about more as we go on but bullet points
about more as we go on but bullet points are one of the best things to master as
are one of the best things to master as a copy wter cuz this is how you can give
a copy wter cuz this is how you can give the most amount of value in the shortest
the most amount of value in the shortest and most digestible way possible example
and most digestible way possible example lift heavy weights eat 1 gam of protein
lift heavy weights eat 1 gam of protein per pound of body weight daily get eight
per pound of body weight daily get eight hours of sleep each night use visuals
hours of sleep each night use visuals add images emojis or icons to make your
add images emojis or icons to make your text visually appealing as well now it's
text visually appealing as well now it's important to note that with Emojis and
important to note that with Emojis and stuff you don't want to go too overboard
stuff you don't want to go too overboard but if you're writing something like an
but if you're writing something like an email you can put one or two in there if
email you can put one or two in there if you're writing something like a
you're writing something like a Instagram caption you can probably put
Instagram caption you can probably put more in there but they can also convey
more in there but they can also convey emotion so if you put like a laughing
emotion so if you put like a laughing face emoji after something or if you put
face emoji after something or if you put a serious face or a shocked face that
a serious face or a shocked face that will convey emotion or you can just put
will convey emotion or you can just put it in there to draw the reader's
it in there to draw the reader's attention so if you have one big lesson
attention so if you have one big lesson in your whole email and you want
in your whole email and you want attention drawn to it you can both hold
attention drawn to it you can both hold it but you can also like put a a
it but you can also like put a a pointing finger to it as well a pointing
pointing finger to it as well a pointing figure Emoji next we want to make sure
figure Emoji next we want to make sure that we're being direct tell them
that we're being direct tell them exactly what they need to know without
exactly what they need to know without any fluff so consume a protein shake
any fluff so consume a protein shake within 30 minutes after your workout to
within 30 minutes after your workout to maximize muscle growth for example and
maximize muscle growth for example and then we want to give them a call to
then we want to give them a call to action encourage them to take immediate
action encourage them to take immediate action download the free 90day arm
action download the free 90day arm building plan and start gaining muscle
building plan and start gaining muscle that's what it looks like so let's put
that's what it looks like so let's put it all together when you write you want
it all together when you write you want to start with a strong Hook by grabbing
to start with a strong Hook by grabbing their attention use short sentences and
their attention use short sentences and paragraphs to keep it simple and direct
paragraphs to keep it simple and direct use bullet points and lists to make it
use bullet points and lists to make it easy to scan use visuals make your text
easy to scan use visuals make your text visually appealing be direct get
visually appealing be direct get straight to the point and you want to
straight to the point and you want to put a call to action okay so encourage
put a call to action okay so encourage immediate action so in simple words
immediate action so in simple words right like you're sharing a fun and
right like you're sharing a fun and exciting message that's quick and easy
exciting message that's quick and easy to read keeping your friends interested
to read keeping your friends interested and eager to take action right away and
and eager to take action right away and next we're going to talk about
next we're going to talk about understanding pacing what's going on
understanding pacing what's going on everybody I hope you are locked and
everybody I hope you are locked and loaded CU today we are going to be
loaded CU today we are going to be learning some copywriting for free in
learning some copywriting for free in the free copy Mega course so
the free copy Mega course so understanding pacing look pacing and
understanding pacing look pacing and writing is like the speed of a roller
writing is like the speed of a roller coaster sometimes it goes slow to let
coaster sometimes it goes slow to let you enjoy the view and other times it
you enjoy the view and other times it speeds up to give you a thrill in
speeds up to give you a thrill in copywriting knowing when to slow down
copywriting knowing when to slow down and when to speed up keeps your reader
and when to speed up keeps your reader interested and engaged this is extremely
interested and engaged this is extremely important because often times I see
important because often times I see people start with these really long
people start with these really long blocks of text and then maybe they have
blocks of text and then maybe they have some shorter ones way down down at the
some shorter ones way down down at the bottom of the email or maybe they just
bottom of the email or maybe they just do all short text all short text and it
do all short text all short text and it feels like I'm just reading vertically
feels like I'm just reading vertically these are things that are going to kill
these are things that are going to kill an email they're going to kill any type
an email they're going to kill any type of copy because the pacing is just off
of copy because the pacing is just off think of it like an action movie when
think of it like an action movie when there's an action movie and there's
there's an action movie and there's nothing but fight scenes fight scenes
nothing but fight scenes fight scenes fight scenes eventually the fight scenes
fight scenes eventually the fight scenes get boring and you're like wow this
get boring and you're like wow this action movie isn't very good but other
action movie isn't very good but other times there's like Exposition and like
times there's like Exposition and like these guys are talking to these guys you
these guys are talking to these guys you get kind of confused you're bored you're
get kind of confused you're bored you're like yo where's the people running up
like yo where's the people running up walls and doing Matrix flips and stuff
walls and doing Matrix flips and stuff so why is it important first and
so why is it important first and foremost is Clarity slowing down the
foremost is Clarity slowing down the pace helps explain important details
pace helps explain important details clearly ensuring the reader understands
clearly ensuring the reader understands your message engagement speeding up the
your message engagement speeding up the pace with short exciting sentences keeps
pace with short exciting sentences keeps the reader attention and makes your
the reader attention and makes your writing Dynamic and next is flow good
writing Dynamic and next is flow good pacing creates a natural Rhythm making
pacing creates a natural Rhythm making your copy enjoyable to read and more
your copy enjoyable to read and more persuasive so how do we actually do this
persuasive so how do we actually do this we know it's important but how do we do
we know it's important but how do we do it so first and foremost this a slow
it so first and foremost this a slow down to explain use longer sentences and
down to explain use longer sentences and more detailed explanation when you need
more detailed explanation when you need to clarify something important for
to clarify something important for example to build muscle effectively you
example to build muscle effectively you need to understand the role of protein
need to understand the role of protein and muscle repair and growth eating the
and muscle repair and growth eating the right amount of protein helps your
right amount of protein helps your muscles recover faster and grow stronger
muscles recover faster and grow stronger so that is kind of like the value
so that is kind of like the value portion of the email that's where you
portion of the email that's where you can do a little bit of explaining but of
can do a little bit of explaining but of course you don't want to get too deep
course you don't want to get too deep into the explaining you don't need to go
into the explaining you don't need to go into protein synthesis and uh protein
into protein synthesis and uh protein propound and ratios and like too too
propound and ratios and like too too much because doing that is just now it
much because doing that is just now it feels like you're reading like a study
feels like you're reading like a study or something it's just really boring so
or something it's just really boring so remember you want to keep it up with
remember you want to keep it up with pace and also when I'm explaining things
pace and also when I'm explaining things usually I like to leave something small
usually I like to leave something small in there like some bullets we're going
in there like some bullets we're going to learn about bullets as we go on but
to learn about bullets as we go on but you know you can see some bullets right
you know you can see some bullets right here bullets are essentially very short
here bullets are essentially very short and Punchy pieces of copy that break
and Punchy pieces of copy that break everything up and communicate the most
everything up and communicate the most in the least amount of words so we're
in the least amount of words so we're going to keep going next is to speed up
going to keep going next is to speed up to excite use short Punchy sentences to
to excite use short Punchy sentences to add excitement and keep the reader
add excitement and keep the reader engaged example lift heavy Eat Right
engaged example lift heavy Eat Right sleep well watch your muscles grow this
sleep well watch your muscles grow this is really good for doing like Recaps as
is really good for doing like Recaps as well at the end of your email if you
well at the end of your email if you have like a main lesson you want to
have like a main lesson you want to encapsulate it in just one sentence next
encapsulate it in just one sentence next is to mix it up alternate between slow
is to mix it up alternate between slow and fast pacing to maintain a natur flow
and fast pacing to maintain a natur flow and keep the reader interested example
and keep the reader interested example Billy muscle isn't just about lifting
Billy muscle isn't just about lifting weights it's about strategy it's simple
weights it's about strategy it's simple random lifting wastes time next is to
random lifting wastes time next is to use traditional phrases help the reader
use traditional phrases help the reader move smoothly between different Paces
move smoothly between different Paces for example now that you know the basics
for example now that you know the basics let's get to the fun part seeing those
let's get to the fun part seeing those muscles grow so this is especially
muscles grow so this is especially important when you're doing lisal emails
important when you're doing lisal emails and high value emails of course we're
and high value emails of course we're going to get into what that actually
going to get into what that actually means and types of those emails as we go
means and types of those emails as we go on so putting it all together when you
on so putting it all together when you write you want to slow down to explain
write you want to slow down to explain use longer es for clarity speed up to
use longer es for clarity speed up to excite use short sentences to add
excite use short sentences to add excitement mix it up alternate between
excitement mix it up alternate between slow and fast and of course use
slow and fast and of course use transitional phrases smooth transitions
transitional phrases smooth transitions keep the flow in simple words right like
keep the flow in simple words right like you're talking to your friends on an
you're talking to your friends on an exciting roller coaster ride flowing
exciting roller coaster ride flowing down to show them the view and speeding
down to show them the view and speeding up to give them a thrill keep them
up to give them a thrill keep them engaged and eager to continue now you
engaged and eager to continue now you understand pacing next is creating
understand pacing next is creating persuasion that shifts beliefs this is
persuasion that shifts beliefs this is possibly the most important part when it
possibly the most important part when it comes to anything marketing and
comes to anything marketing and copywriting and I'm going to leave you
copywriting and I'm going to leave you with a small thing here that's not
with a small thing here that's not actually written or anything but it's
actually written or anything but it's something that I've been hearing and
something that I've been hearing and learning about a lot lately so some
learning about a lot lately so some people say there's no difference between
people say there's no difference between marketing and sales I disagree the
marketing and sales I disagree the difference between marketing and sales
difference between marketing and sales is this remember Jake Paul whenever he
is this remember Jake Paul whenever he fights people he fights like UFC people
fights people he fights like UFC people but he only wants to do boxing why is
but he only wants to do boxing why is that because he knows he has a better
that because he knows he has a better chance at winning if it's boxing that is
chance at winning if it's boxing that is marketing once they're actually in the
marketing once they're actually in the game and they're fighting that is sales
game and they're fighting that is sales marketing essentially gets people closer
marketing essentially gets people closer to the sale sales is what gets people to
to the sale sales is what gets people to get pushed over the edge so the
get pushed over the edge so the difference here is let's say you are a
difference here is let's say you are a Content copywriter meaning you writing
Content copywriter meaning you writing the reals on an Instagram page or maybe
the reals on an Instagram page or maybe you're writing the stories or maybe
you're writing the stories or maybe you're even doing the emails those are
you're even doing the emails those are different kind of types of content
different kind of types of content copywriters but then you also have sales
copywriters but then you also have sales page copywriters or video salesletter
page copywriters or video salesletter copywriters or text salesletter
copywriters or text salesletter copywriters these are guys who are in
copywriters these are guys who are in sales this is about selling selling the
sales this is about selling selling the product whereas the marketing aspect is
product whereas the marketing aspect is selling the click selling the next step
selling the click selling the next step selling people beliefs to actually get
selling people beliefs to actually get closer to eventually buying and that's
closer to eventually buying and that's why it's so important to understand
why it's so important to understand belief shifting when we go into
belief shifting when we go into copywriting so let's just hop right into
copywriting so let's just hop right into it so creating persuasion that shifts
it so creating persuasion that shifts beliefs the first step to shifting is
beliefs the first step to shifting is understanding and man so so so important
understanding and man so so so important this is not only important in sales but
this is not only important in sales but also in marketing and also whenever
also in marketing and also whenever you're on your sales calls the first
you're on your sales calls the first step to shifting or anything is
step to shifting or anything is understanding you need to understand
understanding you need to understand people first and foremost on an
people first and foremost on an individual basis you're never going to
individual basis you're never going to get people to change their mind unless
get people to change their mind unless you first make them believe that you
you first make them believe that you understand their current position how to
understand their current position how to convince people by showing them your
convince people by showing them your convinced this one's again again super
convinced this one's again again super important convincing people causes
important convincing people causes friction it's impossible to argue with
friction it's impossible to argue with someone based on what they believe and
someone based on what they believe and what convinced them we're going to go
what convinced them we're going to go through some examples as we go further
through some examples as we go further the elements of showing overt telling
the elements of showing overt telling Trust on the Internet is at an alltime
Trust on the Internet is at an alltime low people are more likely to believe
low people are more likely to believe you when you provide proof Without A
you when you provide proof Without A Reasonable Doubt okay so let's go
Reasonable Doubt okay so let's go through Point by Point belief shifting
through Point by Point belief shifting is crucial to copyrighting if someone
is crucial to copyrighting if someone has a desire it's almost always their
has a desire it's almost always their beliefs that stop them from getting it
beliefs that stop them from getting it desire I want to lose weight and get
desire I want to lose weight and get shape limiting beliefs healthy food is
shape limiting beliefs healthy food is expensive I'm big boned my genetics
expensive I'm big boned my genetics aren't good and I'm too busy these are
aren't good and I'm too busy these are their limiting beliefs that are stopping
their limiting beliefs that are stopping them from getting the thing it's not
them from getting the thing it's not that they don't know what to do
that they don't know what to do especially in Fitness Fitness is a
especially in Fitness Fitness is a really good example because bro Fitness
really good example because bro Fitness is so hard for people to write about
is so hard for people to write about especially beginner copywriters because
especially beginner copywriters because often times I see them make their value
often times I see them make their value you need to lose weight by eating less
you need to lose weight by eating less calories than you actually consume no no
calories than you actually consume no no you need to lose weight by burning more
you need to lose weight by burning more calories than you consume and you need
calories than you consume and you need to build muscle by going to the gym
to build muscle by going to the gym consistently it's say yeah but bro
consistently it's say yeah but bro people know that but they're always
people know that but they're always going to say yeah but how the how behind
going to say yeah but how the how behind those things is where the value is at so
those things is where the value is at so for example how to curb your cravings
for example how to curb your cravings and not actually eat when you want to
and not actually eat when you want to how to actually eat way less calories or
how to actually eat way less calories or or how fasting is actually the best way
or how fasting is actually the best way to eat less calories and you're going to
to eat less calories and you're going to stay full for a longer amount of time or
stay full for a longer amount of time or here's the best routine to do while
here's the best routine to do while you're at the gym or here's how to be
you're at the gym or here's how to be more consistent when going to the gym
more consistent when going to the gym these are different types of value that
these are different types of value that you want to write about not just you
you want to write about not just you need to go to the gym or or you need to
need to go to the gym or or you need to lose weight by eating less calories
lose weight by eating less calories because people already know they should
because people already know they should should do that it's all about their
should do that it's all about their limiting beliefs and being able to shift
limiting beliefs and being able to shift those in your copy if you're able to
those in your copy if you're able to Simply prove you understand their
Simply prove you understand their beliefs prove their beliefs are wrong
beliefs prove their beliefs are wrong and then prove beliefs that serve you
and then prove beliefs that serve you and your product right they've basically
and your product right they've basically bought before you've even had to sell
bought before you've even had to sell okay and we're going to talk about that
okay and we're going to talk about that more selling without even selling so
more selling without even selling so what does this actually look like here's
what does this actually look like here's a really good example first of all they
a really good example first of all they limiting belief I can't lose weight
limiting belief I can't lose weight because I hate being hungry here's a
because I hate being hungry here's a challenging belief starving yourself and
challenging belief starving yourself and being hungry all the time isn't the
being hungry all the time isn't the answer okay so that we understand their
answer okay so that we understand their belief so many people think that they
belief so many people think that they have to they have to be hungry all the
have to they have to be hungry all the time when in fact you don't have to be
time when in fact you don't have to be hungry all the time then you sympathize
hungry all the time then you sympathize with their belief most people are told
with their belief most people are told less calories equals less weight but
less calories equals less weight but they've been lied to so this is where
they've been lied to so this is where you prove the old belief wrong being
you prove the old belief wrong being hungry all the time leads to binge
hungry all the time leads to binge cycles and is terrible for weight loss
cycles and is terrible for weight loss you're going to starve yourself starve
you're going to starve yourself starve yourself starve yourself and the pain is
yourself starve yourself and the pain is going to be so so so apparent it's going
going to be so so so apparent it's going to be so excruciating and you're also
to be so excruciating and you're also going to have that thought in your mind
going to have that thought in your mind you know what I've been really good the
you know what I've been really good the last four or 5 days why don't I just
last four or 5 days why don't I just have one scoop of ice cream anyways
have one scoop of ice cream anyways three tubs of ice cream later and you're
three tubs of ice cream later and you're you're cooked bro you're absolutely done
you're cooked bro you're absolutely done anyways I'm going I'm going off the
anyways I'm going I'm going off the scripts as you can see but next is to
scripts as you can see but next is to prove the new belief prove it right
prove the new belief prove it right losing weight is about strategic ways to
losing weight is about strategic ways to stay full throughout the day while
stay full throughout the day while eating less calories so that's the
eating less calories so that's the belief shift and then you use the new
belief shift and then you use the new belief to sell if you want a meal plan
belief to sell if you want a meal plan that's based around your time and taste
that's based around your time and taste preferences click here so you see what
preferences click here so you see what he did there and then there's also some
he did there and then there's also some photos at the bottom to actually prove
photos at the bottom to actually prove the point even further so as you can see
the point even further so as you can see you know these are great examples
you know these are great examples because essentially when people are
because essentially when people are creating fast food the number one thing
creating fast food the number one thing in their mind like McDonald's when
in their mind like McDonald's when they're making Big Macs is how can we
they're making Big Macs is how can we make this food for the cheapest and how
make this food for the cheapest and how can we make it taste the absolute best
can we make it taste the absolute best and be the most addicting so that people
and be the most addicting so that people come back and buy more whereas if you
come back and buy more whereas if you buy the food on your own you're actually
buy the food on your own you're actually going to be paying less because
going to be paying less because McDonald's isn't actually taking a bunch
McDonald's isn't actually taking a bunch of the profit so McDonald's basically
of the profit so McDonald's basically upcharges you a bunch they they create a
upcharges you a bunch they they create a burger for 40 cents and they sell it to
burger for 40 cents and they sell it to you for 10 bucks so you're not actually
you for 10 bucks so you're not actually paying that much money not to mention
paying that much money not to mention you're able to eat way more like twice
you're able to eat way more like twice much more food and still have the same
much more food and still have the same amount of calorie intake let me prove it
amount of calorie intake let me prove it to you so on the left here you can see
to you so on the left here you can see we have a homemade stuffed crust pizza
we have a homemade stuffed crust pizza is 900 calories 80 g of protein 105 G of
is 900 calories 80 g of protein 105 G of carbs and 15 G of fat but over here on
carbs and 15 G of fat but over here on the right you can see it's way less
the right you can see it's way less Pizza it's more calories so 1, to 1200
Pizza it's more calories so 1, to 1200 it's way it's half the protein only 45 G
it's way it's half the protein only 45 G it's more carbs at5 G of carbs and it's
it's more carbs at5 G of carbs and it's way more fat it's like more than triple
way more fat it's like more than triple the fat 60 G of fat and it's the same
the fat 60 G of fat and it's the same here on the left homemade cheeseburger
here on the left homemade cheeseburger you get literally two cheeseburgers and
you get literally two cheeseburgers and way more fries and on the right you get
way more fries and on the right you get one cheeseburger and just a little bit
one cheeseburger and just a little bit of fries and the macros are way way way
of fries and the macros are way way way way way better on the homemade stuff and
way way better on the homemade stuff and there's so many different examples of
there's so many different examples of these so you being able to show this to
these so you being able to show this to people like yo you can literally eat two
people like yo you can literally eat two Burgers and Fries every day it's only
Burgers and Fries every day it's only 1,200 calories and if you're able to do
1,200 calories and if you're able to do this show them how and show them how to
this show them how and show them how to actually work it into the routine and do
actually work it into the routine and do the rest dude that's that's how you sell
the rest dude that's that's how you sell right there you actually give people
right there you actually give people value and you you shift their beliefs so
value and you you shift their beliefs so that they are closer to the cell next
that they are closer to the cell next okay so this is a visual representation
okay so this is a visual representation of what this looks like so here's what
of what this looks like so here's what correcting looks like someone might say
correcting looks like someone might say 1 + 1 equal 3 and when you go ahead and
1 + 1 equal 3 and when you go ahead and say wrong they're going to get
say wrong they're going to get frustrated angry you're going to cause
frustrated angry you're going to cause friction and they're going to say no and
friction and they're going to say no and you're not going to get anywhere
you're not going to get anywhere nobody's going to get anywhere and then
nobody's going to get anywhere and then next is belief shifting by first
next is belief shifting by first understanding 1+ 1 equals 3 and then you
understanding 1+ 1 equals 3 and then you can see I see how you could think that
can see I see how you could think that just being able to say that I I see how
just being able to say that I I see how you can think that in fact I thought
you can think that in fact I thought that too until I found that 1 + 1 equals
that too until I found that 1 + 1 equals 2 and then I was shocked and then I was
2 and then I was shocked and then I was able to get my my dream state and now
able to get my my dream state and now they're going to think oh shoot I was
they're going to think oh shoot I was wrong and I'm one step closer to
wrong and I'm one step closer to actually buying their product obviously
actually buying their product obviously they not going to sell that but it's a
they not going to sell that but it's a it's a psychological thing it's
it's a psychological thing it's subconscious and of course that goes
subconscious and of course that goes back to convincing people by showing
back to convincing people by showing that you are convinced that's the
that you are convinced that's the example I just use so understanding
example I just use so understanding belief shifting exercises so this is
belief shifting exercises so this is another one that is going to help you
another one that is going to help you kind of wrap your head around beliefs
kind of wrap your head around beliefs and how to shift them as well I want to
and how to shift them as well I want to ask you this question do you feel as
ask you this question do you feel as though you choose your beliefs most
though you choose your beliefs most people would say yes but consider this
people would say yes but consider this when people are asked most would agree
when people are asked most would agree with the statement that they can choose
with the statement that they can choose their beliefs but let's see if that's
their beliefs but let's see if that's entirely true picture someone kidnapping
entirely true picture someone kidnapping your family and holding them at gunpoint
your family and holding them at gunpoint I know the example is Extreme and I hear
I know the example is Extreme and I hear this in sales all the time it kind of
this in sales all the time it kind of makes me cringe but it's just like let's
makes me cringe but it's just like let's just say it's it's life and death okay
just say it's it's life and death okay the kidnapper says the only way you get
the kidnapper says the only way you get your family back is if you believe that
your family back is if you believe that I'm Jesus now the best you can do is say
I'm Jesus now the best you can do is say that you believe he's Jesus but still
that you believe he's Jesus but still actually believing him is something
actually believing him is something that's completely different so you'll be
that's completely different so you'll be like okay all right man like you're
like okay all right man like you're Jesus for sure but do do you actually
Jesus for sure but do do you actually believe that probably not now imagine he
believe that probably not now imagine he turned water into wine walked on water
turned water into wine walked on water and then casually proceeded to split the
and then casually proceeded to split the sea then would you believe him you'd be
sea then would you believe him you'd be like oh damn this dude is actually Jesus
like oh damn this dude is actually Jesus you can't get people to truly believe
you can't get people to truly believe something without first submitting the
something without first submitting the evidence that it's true with strong
evidence that it's true with strong enough evidence it's difficult to not
enough evidence it's difficult to not hold certain beliefs not only is this a
hold certain beliefs not only is this a copyrighting lesson but also a lesson in
copyrighting lesson but also a lesson in life in general and so to understand how
life in general and so to understand how to actually show proof we have proof
to actually show proof we have proof showing strategies number one is
showing strategies number one is analogies okay so understanding how to
analogies okay so understanding how to utilize these in your copy and of course
utilize these in your copy and of course we're going to go over tons and tons and
we're going to go over tons and tons and tons of examples but understanding how
tons of examples but understanding how to utilize these proof showing
to utilize these proof showing strategies or justifications is going to
strategies or justifications is going to let you create very very persuasive
let you create very very persuasive writing and every everything in
writing and every everything in copywriting is persuasive every
copywriting is persuasive every advertisement that you see every video
advertisement that you see every video sales letter every email everything is
sales letter every email everything is meant to shift your beliefs so let's go
meant to shift your beliefs so let's go into actually how we're going to do that
into actually how we're going to do that first and foremost is analogies a way to
first and foremost is analogies a way to explain something by comparing it to
explain something by comparing it to something else that is easier to
something else that is easier to understand it's like saying a computer
understand it's like saying a computer is like a brain because it processes
is like a brain because it processes information okay so that's the analogy
information okay so that's the analogy next is quotes quotes are powerful
next is quotes quotes are powerful because they provide authorative support
because they provide authorative support for an idea making it more credible they
for an idea making it more credible they also resonate emotionally with readers
also resonate emotionally with readers helping to enforce and shift their
helping to enforce and shift their beliefs now we have tons of examples at
beliefs now we have tons of examples at the bottom so you're going to be able to
the bottom so you're going to be able to better wrap your head around everything
better wrap your head around everything here next is of course statistics
here next is of course statistics showing statistics is effective because
showing statistics is effective because they provide concrete factual evidence
they provide concrete factual evidence that support your claims this helps to
that support your claims this helps to build trust and credibility making it
build trust and credibility making it easier to convince people to change
easier to convince people to change their minds and next of course is more
their minds and next of course is more proof showing strategies cost narration
proof showing strategies cost narration this one's big cost narration is
this one's big cost narration is important because it demonstrates the
important because it demonstrates the significant effort or investment behind
significant effort or investment behind your claim making it more compelling it
your claim making it more compelling it shows the value and credibility of your
shows the value and credibility of your knowledge helping to convince others of
knowledge helping to convince others of its worth two more one hypothetical
its worth two more one hypothetical example hypothetical example examples
example hypothetical example examples much like analogies are important
much like analogies are important because they illustrate how a concept
because they illustrate how a concept can be applied in real life situations
can be applied in real life situations making it easier to understand they help
making it easier to understand they help readers visualize potential outcomes
readers visualize potential outcomes making your argument more relatable and
making your argument more relatable and convincing and then last but certainly
convincing and then last but certainly not least is borrowed Authority kind of
not least is borrowed Authority kind of like quotes borrowed Authority is
like quotes borrowed Authority is effective because it leverages The
effective because it leverages The credibility of experts or well-respected
credibility of experts or well-respected sources to support your claim this
sources to support your claim this Association enhances the trustworthiness
Association enhances the trustworthiness of your argument making it more
of your argument making it more persuasive to your audience so so let's
persuasive to your audience so so let's just go over some examples so quotes as
just go over some examples so quotes as Steve Jobs once said Innovation
Steve Jobs once said Innovation distinguishes between a leader and a
distinguishes between a leader and a follower now this works because let's
follower now this works because let's say I said this you're going to be like
say I said this you're going to be like oh well yeah I don't know but this is
oh well yeah I don't know but this is like this dude who knows him he's some
like this dude who knows him he's some online dude you just met me but you know
online dude you just met me but you know Steve Jobs you know if you're in
Steve Jobs you know if you're in business you know he's the guy to to
business you know he's the guy to to Listen to If you don't listen to Steve
Listen to If you don't listen to Steve Jobs I don't know who you can listen to
Jobs I don't know who you can listen to if you're trying to build a business
if you're trying to build a business that's how quotes work next is
that's how quotes work next is statistics studies show that 80% of new
statistics studies show that 80% of new businesses fail within the first 5 years
businesses fail within the first 5 years okay that is a real statistic too next
okay that is a real statistic too next is cost narration I've spent 5 years and
is cost narration I've spent 5 years and $10,000 researching the best fitness
$10,000 researching the best fitness routines to develop this program here's
routines to develop this program here's how it works you're showing exactly what
how it works you're showing exactly what goes into you actually knowing what you
goes into you actually knowing what you know and then the next is the
know and then the next is the hypothetical examples would you rather
hypothetical examples would you rather have a 90% chance of growing your
have a 90% chance of growing your business year-over-year or a 3% chance
business year-over-year or a 3% chance to double your Revenue so would you
to double your Revenue so would you rather a high probability low growth or
rather a high probability low growth or would you want a low probability high
would you want a low probability high risk high amount of possible growth
risk high amount of possible growth that's what the hypothetical example is
that's what the hypothetical example is and what that could be proving is when
and what that could be proving is when it comes to scaling you don't want to
it comes to scaling you don't want to scale your business too aggressively
scale your business too aggressively because then you're risking what you
because then you're risking what you already have whereas if you scale it
already have whereas if you scale it consistently over time and scale it the
consistently over time and scale it the smart way you have a lower chance of
smart way you have a lower chance of blowing up your business next is
blowing up your business next is borrowed Authority according to Harvard
borrowed Authority according to Harvard Business Review companies that invest in
Business Review companies that invest in employee training see a 24% increase in
employee training see a 24% increase in profit everybody knows what Harvard is
profit everybody knows what Harvard is everybody trusts a Harvard Business
everybody trusts a Harvard Business Review because they are the top Ivy
Review because they are the top Ivy League school and then last but
League school and then last but certainly not least is analogies
certainly not least is analogies building a successful business is like
building a successful business is like growing a garden you need the right
growing a garden you need the right tools patience and care for it to
tools patience and care for it to flourish okay pretty simple
flourish okay pretty simple straightforward and easy to understand
straightforward and easy to understand next is inspiring instant action what is
next is inspiring instant action what is going on everybody it is your boy Tyson
going on everybody it is your boy Tyson 4D without any further Ado let's hop
4D without any further Ado let's hop right back into the free Mega course
right back into the free Mega course starting with talking about inspiring
starting with talking about inspiring instant action what this looks like what
instant action what this looks like what this means how to do it so on and so
this means how to do it so on and so forth and how to use it in our
forth and how to use it in our copywriting so how to make people take
copywriting so how to make people take action and people with copywriting a lot
action and people with copywriting a lot of the times they get confused they get
of the times they get confused they get confused because they think copyrighting
confused because they think copyrighting is just for selling but copyrighting is
is just for selling but copyrighting is for taking action there are so many
for taking action there are so many different steps between somebody finding
different steps between somebody finding out about a product and actually going
out about a product and actually going ahead and buying it you have to first
ahead and buying it you have to first initiate those belief shifts and then
initiate those belief shifts and then you have to get people through the
you have to get people through the funnel and then once people already buy
funnel and then once people already buy you have to get them to keep buying so
you have to get them to keep buying so there's so many different parts of that
there's so many different parts of that whether it be to click on a link to buy
whether it be to click on a link to buy something and take out your credit card
something and take out your credit card and actually fill out a payment plan and
and actually fill out a payment plan and so much else so every single step of the
so much else so every single step of the funnel is going to have an action
funnel is going to have an action associated with it and next is using
associated with it and next is using problem solution Loop this is
problem solution Loop this is essentially how you give someone value
essentially how you give someone value but then you also give them something to
but then you also give them something to click on and go to next and then of
click on and go to next and then of course action's biggest enemy which is
course action's biggest enemy which is which is confusion and how to eliminate
which is confusion and how to eliminate confusion how to avoid it at all costs
confusion how to avoid it at all costs so how to make people take action in
so how to make people take action in order to make people take action you
order to make people take action you need to give them something that they
need to give them something that they want on the other side and you do this
want on the other side and you do this with a call to action this is
with a call to action this is essentially like you're leading them
essentially like you're leading them there with some bait or with like a a
there with some bait or with like a a cookie for example I'm going to give you
cookie for example I'm going to give you something that you want but in order to
something that you want but in order to get that thing that you want you have to
get that thing that you want you have to take this action click here to learn how
take this action click here to learn how to convert more casual viewers into
to convert more casual viewers into dream buyers is an example using the
dream buyers is an example using the problem solution Loops many copywriters
problem solution Loops many copywriters struggle with the idea of how to give
struggle with the idea of how to give value inside their email while also
value inside their email while also giving a call to action at the end and
giving a call to action at the end and the answer is in problem solution Loops
the answer is in problem solution Loops the more solutions we have the more
the more solutions we have the more problems arise now that you know that
problems arise now that you know that losing weight isn't just about calories
losing weight isn't just about calories but is just as much about learning how
but is just as much about learning how to avoid hunger click here to to XYZ
to avoid hunger click here to to XYZ learn how to lose weight by avoiding
learn how to lose weight by avoiding hunger at all costs lose weight while
hunger at all costs lose weight while staying full now that you have this and
staying full now that you have this and now that you know this and now that you
now that you know this and now that you actually got the solution you know what
actually got the solution you know what to do if you want to know how to do it
to do if you want to know how to do it and have those exact steps that is right
and have those exact steps that is right here through the link that is the
here through the link that is the problem solution Loop so this is what it
problem solution Loop so this is what it looks like okay these are open Loops so
looks like okay these are open Loops so you start with something intriguing a
you start with something intriguing a loop I'm going to show you how to do XYZ
loop I'm going to show you how to do XYZ you close the loop but you open it up
you close the loop but you open it up again by letting them know just because
again by letting them know just because you know how to do step one doesn't mean
you know how to do step one doesn't mean that you're going to have it all figured
that you're going to have it all figured out there are also other aspects that
out there are also other aspects that you're going to want to figure out and
you're going to want to figure out and if you want the solution to that that's
if you want the solution to that that's through the call to action the link or
through the call to action the link or buying or whatever the next step is now
buying or whatever the next step is now action's biggest enemy is confusion
action's biggest enemy is confusion confused readers don't click they don't
confused readers don't click they don't take action and they don't buy when
take action and they don't buy when crafting a CTA or call to action the
crafting a CTA or call to action the worst thing you can do is confuse the
worst thing you can do is confuse the reader so make sure you leave only one
reader so make sure you leave only one call to action at the end of your copy
call to action at the end of your copy and make it simple and specific this is
and make it simple and specific this is something that people get wrong a lot
something that people get wrong a lot because they're like oh well at the end
because they're like oh well at the end of this email make sure you follow me on
of this email make sure you follow me on Instagram and go buy my course if you
Instagram and go buy my course if you want or go go buy my other product if
want or go go buy my other product if you want or you can buy these four
you want or you can buy these four products you have a you have a choice of
products you have a you have a choice of which one when people have too many
which one when people have too many options they never click doesn't ever
options they never click doesn't ever happen and now we have a surprise free
happen and now we have a surprise free value drop so the 4D starter swipe F
value drop so the 4D starter swipe F this is essentially hundreds of pieces
this is essentially hundreds of pieces of copy hundreds of pieces of copy that
of copy hundreds of pieces of copy that you can review that you can check out
you can review that you can check out that you can break down that you can get
that you can break down that you can get inspiration from inside of the 4D
inspiration from inside of the 4D starter swipe file next we have the 4D
starter swipe file next we have the 4D AI prompt pack I'm going to go way way
AI prompt pack I'm going to go way way way deeper into creating copy with AI
way deeper into creating copy with AI and going to be doing doing it in front
and going to be doing doing it in front of your eyes as we go on but if you want
of your eyes as we go on but if you want the complete prompt pack it is right
the complete prompt pack it is right here in the 4di a prompt pack and of
here in the 4di a prompt pack and of course the emails from scratch blueprint
course the emails from scratch blueprint I'm going to open this up and as you can
I'm going to open this up and as you can see we have in here the emails from
see we have in here the emails from scratch blueprint so we have the steps
scratch blueprint so we have the steps we have the emails as well so these are
we have the emails as well so these are three emails that I created so you can
three emails that I created so you can go through check them out and you can
go through check them out and you can see essentially what makes them tick so
see essentially what makes them tick so you guys can get those three resources
you guys can get those three resources for free inside of the copy starter kit
for free inside of the copy starter kit I'm actually going to show you exactly
I'm actually going to show you exactly what that looks like so guys here I am
what that looks like so guys here I am in the free copy starter kit as you can
in the free copy starter kit as you can see I have way more than the stuff that
see I have way more than the stuff that I actually showed you right there we
I actually showed you right there we have playbooks we have the kit itself
have playbooks we have the kit itself right here we have the first client
right here we have the first client challenge we have the mindset course
challenge we have the mindset course Community trainings and everything else
Community trainings and everything else down here as well so if you guys want
down here as well so if you guys want access to this complete thing again that
access to this complete thing again that is down for free Below in the
is down for free Below in the description I mean wow let's look at all
description I mean wow let's look at all this stuff swipe file portfolio Builder
this stuff swipe file portfolio Builder email copywriting templates Outreach
email copywriting templates Outreach scripts I mean it is all adjust right in
scripts I mean it is all adjust right in there so now everybody I would like to
there so now everybody I would like to personally invite you to review some
personally invite you to review some beginner copy from my private community
beginner copy from my private community so this is me just essentially going
so this is me just essentially going through line by line on some of my
through line by line on some of my students copy and the reason why this is
students copy and the reason why this is going to be so valuable for you is
going to be so valuable for you is because I promise you you are going to
because I promise you you are going to make the exact same mistakes in your
make the exact same mistakes in your copy but you're going to hopefully be
copy but you're going to hopefully be able to learn and avoid those mistakes
able to learn and avoid those mistakes by just watching me review other
by just watching me review other people's copy what you're going to do is
people's copy what you're going to do is you are going to develop what I call an
you are going to develop what I call an inner Mentor so if you watch somebody
inner Mentor so if you watch somebody review copy copy for hours and hours and
review copy copy for hours and hours and hours on end like you're probably going
hours on end like you're probably going to watch me do by the end of this
to watch me do by the end of this gigantic free Mega course the voice is
gigantic free Mega course the voice is now going to be ingrained in your mind
now going to be ingrained in your mind so while you're actually writing the
so while you're actually writing the copy you're going to hear my voice say
copy you're going to hear my voice say you should make that lead shorter or you
you should make that lead shorter or you should change the structure so you're
should change the structure so you're going to be able to essentially quote me
going to be able to essentially quote me verbatim while you're reading over your
verbatim while you're reading over your own copy this is basically like the the
own copy this is basically like the the best way to actually get better at copy
best way to actually get better at copy over a short amount of time so without
over a short amount of time so without any further Ado let's hop right into the
any further Ado let's hop right into the copyrighting reviews so this is for the
copyrighting reviews so this is for the Renzo agency guy Renzo I see him all
Renzo agency guy Renzo I see him all over my thing he's definitely a Tik Tok
over my thing he's definitely a Tik Tok business guy understanding brand voice
business guy understanding brand voice so that's a bunch of stuff about his
so that's a bunch of stuff about his brand voice the angle the what iner for
brand voice the angle the what iner for me the goal awesome so warmup email my
me the goal awesome so warmup email my boss fired me and helped me I I get what
boss fired me and helped me I I get what you're doing here the concept is good
you're doing here the concept is good concept is good
concept is good execution is off how would you guys
execution is off how would you guys critique this this subject line the
critique this this subject line the thing is like I get what you're saying
thing is like I get what you're saying like I'm glad that my boss fired me
like I'm glad that my boss fired me because it allowed me to work on my
because it allowed me to work on my business and XYZ but it sounds like your
business and XYZ but it sounds like your boss fired you and then like helped you
boss fired you and then like helped you out oh he fired me and then he like paid
out oh he fired me and then he like paid for my groceries or something right
for my groceries or something right that's what it sounds like so it's kind
that's what it sounds like so it's kind of ambiguous so we don't want things to
of ambiguous so we don't want things to be ambiguous so I'd be like my boss
be ambiguous so I'd be like my boss firing me was the best thing that ever
firing me was the best thing that ever happened now this is way too long for a
happened now this is way too long for a subject line but that's basically what
subject line but that's basically what you're trying to say so what I might do
you're trying to say so what I might do is I would uh I would do some AI aess
is I would uh I would do some AI aess around that AI prom rped I fired my boss
around that AI prom rped I fired my boss yeah that's a very it's kind of a common
yeah that's a very it's kind of a common angle I fired my boss but some people
angle I fired my boss but some people haven't heard it before I've been in the
haven't heard it before I've been in the bizop space so I've heard it for like I
bizop space so I've heard it for like I said no to my boss that one's a bit
said no to my boss that one's a bit better but still kind of ambiguous and
better but still kind of ambiguous and it made me a millionaire yeah the the
it made me a millionaire yeah the the preview the preview actually kind of
preview the preview actually kind of saves it I might not I might even make
saves it I might not I might even make it more dramatic dramatic I told my boss
it more dramatic dramatic I told my boss to I don't know I don't know something
to I don't know I don't know something exploitive I'm not really sure but you
exploitive I'm not really sure but you can make it I don't know this is this is
can make it I don't know this is this is this is good you some good ideas here
this is good you some good ideas here I'm not sure they might be able to be
I'm not sure they might be able to be better though they they definitely might
better though they they definitely might be able to be better hi Tyson what if I
be able to be better hi Tyson what if I told you one sentence changed the entire
told you one sentence changed the entire course of my life I would bring it back
course of my life I would bring it back here too and what if I told you it could
here too and what if I told you it could do the same for you too how and then
do the same for you too how and then I'll go deeper so what if I told you one
I'll go deeper so what if I told you one sentence changed the entire course of my
sentence changed the entire course of my life uh you can just say changed my life
life uh you can just say changed my life cuz remember we're in the we're in the
cuz remember we're in the we're in the lead here so in the lead remember you
lead here so in the lead remember you have to be really really really lean
have to be really really really lean like you have to be extra conscious of
like you have to be extra conscious of the economy of words here I might not
the economy of words here I might not even say what if I told you I just start
even say what if I told you I just start off with one sentence change my life
off with one sentence change my life Tyson life puts I wouldn't even use the
Tyson life puts I wouldn't even use the first name here I would cut that you're
first name here I would cut that you're kind of overusing it you already used it
kind of overusing it you already used it two lines ago so i' cut life often puts
two lines ago so i' cut life often puts us on a split path and I faced such a
us on a split path and I faced such a moment once if you find yourself stuck
moment once if you find yourself stuck my story might help you find your way my
my story might help you find your way my way to what uhuh way to what might help
way to what uhuh way to what might help you what so he's like a an agent guy
you what so he's like a an agent guy right it was 2019 I I entered at
right it was 2019 I I entered at Microsoft I became a robotics uh
Microsoft I became a robotics uh instructor teaching 6 to 9year old kids
instructor teaching 6 to 9year old kids like like yeah this is there's some
like like yeah this is there's some things in here that are too specific
things in here that are too specific especially for the beginning of the
especially for the beginning of the email okay like if you say kids in my
email okay like if you say kids in my mind I think like five 7 which is
mind I think like five 7 which is basically what you're saying in here
basically what you're saying in here anyways it was 2019 I interned at
anyways it was 2019 I interned at Microsoft I became a robotics instructor
Microsoft I became a robotics instructor teaching kids see although the job was
teaching kids see although the job was quite easy I still got fired on the
quite easy I still got fired on the first day yeah this is something that I
first day yeah this is something that I would put I'd put this in the subject on
would put I'd put this in the subject on like I got fired on my first day led me
like I got fired on my first day led me to me becoming a millionaire or
to me becoming a millionaire or something or something now you might be
something or something now you might be wondering how did a former Microsoft
wondering how did a former Microsoft intern get fired from a job he found
intern get fired from a job he found easy it's not because I screwed up at
easy it's not because I screwed up at the job it's not because I just put or
the job it's not because I just put or it's not because I screwed up at the job
it's not because I screwed up at the job or showed up late or because I tried to
or showed up late or because I tried to steal my boss's Monday morning coffee
steal my boss's Monday morning coffee LOL I got fired because I hated what I
LOL I got fired because I hated what I was doing my boss asked me do you like
was doing my boss asked me do you like what you're doing I replied no then he
what you're doing I replied no then he said I'm going to do you a favor and
said I'm going to do you a favor and fire you I know you can do better trust
fire you I know you can do better trust me this incident changed my life because
me this incident changed my life because my boss understood very important
my boss understood very important concept passion and enjoyment is in
concept passion and enjoyment is in one's work are crucial for long-term
one's work are crucial for long-term success and sa satisfaction this could
success and sa satisfaction this could be said way shorter like challenge
be said way shorter like challenge yourself to to say all this stuff
yourself to to say all this stuff shorter say it shorter like one thing
shorter say it shorter like one thing that got me really good at this is
that got me really good at this is creating more tweets make like this is
creating more tweets make like this is this is like a big lesson too like when
this is like a big lesson too like when it's bold a big lesson like you're
it's bold a big lesson like you're supposed to make it like small concise
supposed to make it like small concise like it should be the size of this this
like it should be the size of this this this sentence right here like that's
this sentence right here like that's like a perfect size like seven words
like a perfect size like seven words eight words it is true that's why I
eight words it is true that's why I never settled for a job I I decided to
never settled for a job I I decided to start my own smma agency so social media
start my own smma agency so social media marketing agency already stands for smma
marketing agency already stands for smma so you saying smma agency sounds like
so you saying smma agency sounds like you're saying social media marketing
you're saying social media marketing agency agency see what I mean so my
agency agency see what I mean so my friend uh you can just cut this uh cut
friend uh you can just cut this uh cut or you can just say agency you say one
or you can just say agency you say one or the other saying them together is
or the other saying them together is kind of redundant the first year man it
kind of redundant the first year man it was a grind full of struggles with zero
was a grind full of struggles with zero to clients I sent thousands of yeah so I
to clients I sent thousands of yeah so I would be like very concise on this point
would be like very concise on this point like this is all you need concise
like this is all you need concise because this isn't the point of the
because this isn't the point of the email the point of the email was a story
email the point of the email was a story with your boss and now you're going into
with your boss and now you're going into like what it was like starting your
like what it was like starting your starting your smma send thousands of
starting your smma send thousands of cold messages daily but none converted
cold messages daily but none converted into Cash yet I didn't stop I hustled
into Cash yet I didn't stop I hustled harder than before hustled harder than
harder than before hustled harder than before harder than before what and you
before harder than before what and you know what it paid off big time now I can
know what it paid off big time now I can travel anywhere working 2 to 3 hours a
travel anywhere working 2 to 3 hours a day living on my own terms pursuing my
day living on my own terms pursuing my passion helped me build a seven fig
passion helped me build a seven fig business this wouldn't be possible with
business this wouldn't be possible with a job so Tyson set your sites high and
a job so Tyson set your sites high and push for it I've got your back and I'm
push for it I've got your back and I'm always cheering for you if you need any
always cheering for you if you need any help on your journey reply to this email
help on your journey reply to this email with the word what you'll get more
with the word what you'll get more replies if you tell them what word to
replies if you tell them what word to reply with I'll be at my computer for
reply with I'll be at my computer for the next few hours getting some work
the next few hours getting some work done so what so have a chance to get
done so what so have a chance to get back at you Renzo PS if you're wondering
back at you Renzo PS if you're wondering what an agency is is and how you can how
what an agency is is and how you can how I can help you reach 10K a month ASAP
I can help you reach 10K a month ASAP then click here to join my free class
then click here to join my free class I've got every detail covered I might
I've got every detail covered I might even make this double CTA you could you
even make this double CTA you could you don't have to but double CTA uh where
don't have to but double CTA uh where you give Intrigue and benefits sweet man
you give Intrigue and benefits sweet man the lesson here like we got to keep it
the lesson here like we got to keep it like you know one one email one idea
like you know one one email one idea that's that's the expression so
that's that's the expression so essentially what you want is like what
essentially what you want is like what are you really trying to say I'm trying
are you really trying to say I'm trying to say that I had a job and my boss
to say that I had a job and my boss could tell I wasn't passionate about it
could tell I wasn't passionate about it so he did me a favor and fired me and
so he did me a favor and fired me and that's when I learned that only the
that's when I learned that only the things that are that you're passionate
things that are that you're passionate about are worth doing in life so I
about are worth doing in life so I started my agency and because of that
started my agency and because of that moment now run a seven figure agency
moment now run a seven figure agency where I'm able to XYZ time Freedom
where I'm able to XYZ time Freedom location Freedom everything else and if
location Freedom everything else and if my boss wouldn't have fired me who knows
my boss wouldn't have fired me who knows I might not even be here right now so
I might not even be here right now so learn from my lesson and build a
learn from my lesson and build a business that you actually enjoy that
business that you actually enjoy that can give you the freedom that you want
can give you the freedom that you want and you came build the level of income
and you came build the level of income that you want and if you want to know
that you want and if you want to know what business that is and how I did it I
what business that is and how I did it I have a free class coming up on smma
have a free class coming up on smma where I'll show you boom the rest
where I'll show you boom the rest awesome we got a holistic personal.
awesome we got a holistic personal. Finance coaching one is one of the most
Finance coaching one is one of the most common causes of stress does this sound
common causes of stress does this sound familiar keep saying you'll save more
familiar keep saying you'll save more but never seem to have any money left
but never seem to have any money left over this must be a template somewhere
over this must be a template somewhere cuz I I've seen this pretty much exact
cuz I I've seen this pretty much exact same thing somewhere oh G God my eyes
same thing somewhere oh G God my eyes what is what is this so you're like when
what is what is this so you're like when you have bullets this long it kind of
you have bullets this long it kind of defeats the purpose of bullets o yeah
defeats the purpose of bullets o yeah this this thumbnail thing is is no
this this thumbnail thing is is no there's a lot of violations here did you
there's a lot of violations here did you not just already do this up top nobody's
not just already do this up top nobody's reading all this damn and Center Center
reading all this damn and Center Center Line small text is crazy here's my
Line small text is crazy here's my thoughts cash may be king but cash flow
thoughts cash may be king but cash flow is the queen yeah like here's my
is the queen yeah like here's my thoughts as a as a headline it's crazy
thoughts as a as a headline it's crazy it It's Tricky with these types of
it It's Tricky with these types of people man because she has no idea that
people man because she has no idea that her marketing is not very good and she
her marketing is not very good and she also doesn't care like a lot of these
also doesn't care like a lot of these people out here and you're going to
people out here and you're going to you're going to realize and and learn
you're going to realize and and learn they're making like 8 Grand a month 16
they're making like 8 Grand a month 16 Grand a month 24 Grand a month and
Grand a month 24 Grand a month and they're just they're cool they're cool
they're just they're cool they're cool like that they'll just do that forever
like that they'll just do that forever and you're like hey I could make you
and you're like hey I could make you like 30 40 50 60 and they're like me but
like 30 40 50 60 and they're like me but if you grow like a a if you if you reach
if you grow like a a if you if you reach out to Growing Brands who are actually
out to Growing Brands who are actually they're actually already hiring people
they're actually already hiring people like they have a team already then that
like they have a team already then that that's essentially who you want to work
that's essentially who you want to work for bro is the bigger companies and
for bro is the bigger companies and you'll think that these guys like these
you'll think that these guys like these guys are going to reply to you easier
guys are going to reply to you easier like you'll get replies from these
like you'll get replies from these people but they're not like they're not
people but they're not like they're not the best to average do but yeah I can
the best to average do but yeah I can tell this girl is not making any money
tell this girl is not making any money and she also made this herself which
and she also made this herself which tells me she's pretty much a uh a
tells me she's pretty much a uh a solopreneur which is hard to to work
solopreneur which is hard to to work with them cuz they're very uh they're
with them cuz they're very uh they're very averse to giving up any of their
very averse to giving up any of their profit whereas a business owner who's
profit whereas a business owner who's making 50 Grand a month 80 grand a month
making 50 Grand a month 80 grand a month 100 Grand a month 200 Grand a month 500
100 Grand a month 200 Grand a month 500 Grand a month they they they do not care
Grand a month they they they do not care about three grand a month they don't
about three grand a month they don't care about paying you 3K so Avatar
care about paying you 3K so Avatar angle what do want the reader to do
angle what do want the reader to do subject line free Financial Health
subject line free Financial Health Workshop sweet build long-term wealth in
Workshop sweet build long-term wealth in your 40s hey first name if you're 40ish
your 40s hey first name if you're 40ish and feeling overwhelmed with the with
and feeling overwhelmed with the with all the financial topics coming your way
all the financial topics coming your way and have a desire to build long-term we
and have a desire to build long-term we wealth I'm here to tell you it's not too
wealth I'm here to tell you it's not too late I might get rid of 40ish because
late I might get rid of 40ish because that's very selective be more inclusive
that's very selective be more inclusive like if I wrote an email to my list and
like if I wrote an email to my list and I was like if you're in your 20s and you
I was like if you're in your 20s and you blah blah blah blah blah it's like yeah
blah blah blah blah blah it's like yeah probably like 50% of the people are in
probably like 50% of the people are in their 20s probably like no less than 50
their 20s probably like no less than 50 like 40% of people might be in their 20s
like 40% of people might be in their 20s 30% of people might be less and the
30% of people might be less and the other 30% might be more than like 30 or
other 30% might be more than like 30 or older so everybody else who reads this
older so everybody else who reads this is going to feel like well shoot you
is going to feel like well shoot you could say like if your generation I just
could say like if your generation I just put generation old and then and then
put generation old and then and then continue from there and have a desire to
continue from there and have a desire to build long-term wealth I'm here to tell
build long-term wealth I'm here to tell you it's not too late after turning 39
you it's not too late after turning 39 should be a comma here I noticed
should be a comma here I noticed conversations with all my friends and
conversations with all my friends and clients changing after I turned 39 I
clients changing after I turned 39 I noticed conversations with my friends
noticed conversations with my friends and clients changing they kept telling
and clients changing they kept telling me they no longer avoid their Financial
me they no longer avoid their Financial Health like is that what they told you
Health like is that what they told you like imagine we're having a conversation
like imagine we're having a conversation I'm like man I can no longer avoid my
I'm like man I can no longer avoid my Financial Health you be like what did
Financial Health you be like what did you just get like by aliens are you like
you just get like by aliens are you like programmed now not super natural just
programmed now not super natural just say like they they started worrying
say like they they started worrying about their finances more like that's
about their finances more like that's how you would say it to like your your
how you would say it to like your your buddy I'm sure some of the following
buddy I'm sure some of the following statements resonate with you I make good
statements resonate with you I make good money but I feel like my bank is leaking
money but I feel like my bank is leaking money faster than I'm earning it all
money faster than I'm earning it all right so these are from her statements
right so these are from her statements these are all very common and valid
these are all very common and valid thoughts to be having and by now you may
thoughts to be having and by now you may have an established career your own
have an established career your own family and dreaming of retirement full
family and dreaming of retirement full of Adventures making memories the truth
of Adventures making memories the truth is you are in a great position to set
is you are in a great position to set yourself and your family up for a very
yourself and your family up for a very bright future avoid using words like
bright future avoid using words like very cuz a very bright future means the
very cuz a very bright future means the exact same thing as bright future you're
exact same thing as bright future you're just killing for characters in my
just killing for characters in my financial wealth Workshop I might say
financial wealth Workshop I might say like the in the financial wealth
like the in the financial wealth workshop and I was also put free here
workshop and I was also put free here too free I will teach you the three
too free I will teach you the three lessons you need to know take control of
lessons you need to know take control of your financial future and build long
your financial future and build long lasting wealth best of all it's
lasting wealth best of all it's completely free yeah you lead with free
completely free yeah you lead with free you don't just end with free reply this
you don't just end with free reply this email with the word class to save your
email with the word class to save your spot until next time sign off so I would
spot until next time sign off so I would definitely do double CTA here and you're
definitely do double CTA here and you're you're starting to to notice a common
you're starting to to notice a common patterns like with the last like three
patterns like with the last like three emails I've been saying like you know a
emails I've been saying like you know a double CTA would go well here double CTO
double CTA would go well here double CTO will go well here but it really this one
will go well here but it really this one especially because you don't really tell
especially because you don't really tell me much about what it is and it's a
me much about what it is and it's a quite weak Hook when you say like the
quite weak Hook when you say like the three key lessons you need to know to
three key lessons you need to know to take control of your financial future
take control of your financial future like if I'm doing a live for copywriters
like if I'm doing a live for copywriters I'm never saying here are the three key
I'm never saying here are the three key lessons to making more money with
lessons to making more money with copyrighting like that's so vague I
copyrighting like that's so vague I would say here's an Outreach method that
would say here's an Outreach method that I literally used to close a $1,500
I literally used to close a $1,500 client up front I'm going to walk you
client up front I'm going to walk you through step by step how I did it and
through step by step how I did it and after that I'm going to show you the
after that I'm going to show you the exact emails that I actually sent him
exact emails that I actually sent him that made him $50,000 in one month and
that made him $50,000 in one month and I'm going to break them down line by
I'm going to break them down line by line right cuz these are tangibles
line right cuz these are tangibles they're they're tangential you you
they're they're tangential you you actually get something and it it feels
actually get something and it it feels real because you give a lot of intrigue
real because you give a lot of intrigue around it and she probably doesn't have
around it and she probably doesn't have that on her thing cuz her marketing is
that on her thing cuz her marketing is weak sauce but um it also probably helps
weak sauce but um it also probably helps to write for for for better businesses
to write for for for better businesses too you don't need another Outreach
too you don't need another Outreach method but this sounds like uh this
method but this sounds like uh this sounds like fairy tale copy my friend
sounds like fairy tale copy my friend this sounds like fairy tale copy next
this sounds like fairy tale copy next time write your copy about a a business
time write your copy about a a business and leave the link to them at the top so
and leave the link to them at the top so that I can give you better feedback yeah
that I can give you better feedback yeah so again a huge problem that copy
so again a huge problem that copy writers have and that you should not do
writers have and that you should not do is writing copy for copywriters it's
is writing copy for copywriters it's like trying to get better at chess by
like trying to get better at chess by just like destroying your 9-year-old
just like destroying your 9-year-old cousin at chess every single time Lally
cousin at chess every single time Lally just like mating them in like 10 moves
just like mating them in like 10 moves and they're done it's like you're not
and they're done it's like you're not really going to get better at that and
really going to get better at that and it's also like trying to get better at
it's also like trying to get better at chess by playing basketball it's like
chess by playing basketball it's like dude this is not even what we're what
dude this is not even what we're what we're doing like like you're kind of
we're doing like like you're kind of you're kind of developing your
you're kind of developing your copywriting skill but also not really
copywriting skill but also not really you don't need another Outreach method
you don't need another Outreach method hey first name name a lot of copywriters
hey first name name a lot of copywriters are always looking for that brand new
are always looking for that brand new super promising Outreach method yeah so
super promising Outreach method yeah so you have a lot of filler words here a
you have a lot of filler words here a lot of copywriters so cut that are
lot of copywriters so cut that are always this is filler cut and usually I
always this is filler cut and usually I wouldn't even review this cuz it's copy
wouldn't even review this cuz it's copy about copy but I'm going to do it
about copy but I'm going to do it looking for that brand cut super cut
looking for that brand cut super cut Outreach method that no one's ever used
Outreach method that no one's ever used before copy writers love looking for
before copy writers love looking for outreach methods or they love they love
outreach methods or they love they love new Outreach methods like five words
new Outreach methods like five words copywriters love new Outreach methods
copywriters love new Outreach methods you have to realize the key isn't in the
you have to realize the key isn't in the best Outreach method the key is suc
best Outreach method the key is suc consistency so there's also no what's in
consistency so there's also no what's in for me I know what's in it for me it
for me I know what's in it for me it feels like it's just a a transcribed
feels like it's just a a transcribed transcribed real that one no one have to
transcribed real that one no one have to ever used before you have to realize the
ever used before you have to realize the key isn't the best Outreach method the
key isn't the best Outreach method the key is consistency you see when you
key is consistency you see when you always try out new methods and never
always try out new methods and never stick with one you won't be able to see
stick with one you won't be able to see what works or
what works or not right you won't be able to see what
not right you won't be able to see what works or not which results in you having
works or not which results in you having bad Outreach messages and not getting
bad Outreach messages and not getting clients now please choose one uh
clients now please choose one uh Outreach method that fits you and stick
Outreach method that fits you and stick with it if you want a simple breakdown
with it if you want a simple breakdown of the different Outreach methods check
of the different Outreach methods check out this video where I explain
out this video where I explain everything so you have the overall ideas
everything so you have the overall ideas down right and you're only on week two
down right and you're only on week two so I'm not going to roast you at all uh
so I'm not going to roast you at all uh but you have the overall ideas down now
but you have the overall ideas down now please choose one Outreach method that
please choose one Outreach method that fits you and stick with it but I would
fits you and stick with it but I would give like the the lesson right where
give like the the lesson right where it's like you get better or you make
it's like you get better or you make progress doing one thing 100 times
progress doing one thing 100 times instead of 100 things one time you see
instead of 100 things one time you see what I did there I kind of made it like
what I did there I kind of made it like engaging kind of like a tweetable
engaging kind of like a tweetable tweetable line at the end so yeah here's
tweetable line at the end so yeah here's how I would fix it right so again at the
how I would fix it right so again at the beginning the beginning is way too long
beginning the beginning is way too long rule of thumb for you my friend when you
rule of thumb for you my friend when you go up to here to tools and word count it
go up to here to tools and word count it should be around 14 maximum this one's
should be around 14 maximum this one's 15 but like 14 is if it's still like
15 but like 14 is if it's still like like still super lean right ideally you
like still super lean right ideally you want it to be like 7 to 10 so copy rers
want it to be like 7 to 10 so copy rers love new Outreach methods they think
love new Outreach methods they think that if they find one that some no
that if they find one that some no nobody's ever used before that's super
nobody's ever used before that's super effective that clients will just come
effective that clients will just come jumping at them and begging to thr their
jumping at them and begging to thr their cash at them but in reality this is the
cash at them but in reality this is the furthest thing from the truth and in
furthest thing from the truth and in this email I'm going to show you the
this email I'm going to show you the real Secret behind getting copywriting
real Secret behind getting copywriting clients cuz what most people don't don't
clients cuz what most people don't don't understand is that Outreach is a skill
understand is that Outreach is a skill not a method there is no saturated
not a method there is no saturated method there's only saturated ways to do
method there's only saturated ways to do the method I'll give you an example back
the method I'll give you an example back in 2022 everyone was sending out the
in 2022 everyone was sending out the exact same Outreach method at the exact
exact same Outreach method at the exact same email just a few different words
same email just a few different words tweaked to the point where businesses
tweaked to the point where businesses were open up opening up their email
were open up opening up their email their inbox and there will be 12 emails
their inbox and there will be 12 emails almost the same subject line almost the
almost the same subject line almost the same email why because one really
same email why because one really popular copyrighting course with
popular copyrighting course with hundreds of thousands of people in it
hundreds of thousands of people in it were giving people one email template to
were giving people one email template to just try and spam out to everybody as
just try and spam out to everybody as many people as they could this caused
many people as they could this caused nobody to get any clients so why were
nobody to get any clients so why were why were 90% of people not getting
why were 90% of people not getting clients but there was still a small 10%
clients but there was still a small 10% of people who were well it's because
of people who were well it's because they were doing the same Outreach
they were doing the same Outreach methods but in a completely different
methods but in a completely different way they were still using cold email but
way they were still using cold email but they were using different cold emails
they were using different cold emails than everyone else and if you want to
than everyone else and if you want to know how to actually personalize your
know how to actually personalize your Outreach so that it's only yours and
Outreach so that it's only yours and you're never going to feel like you're
you're never going to feel like you're doing what everyone else is doing then
doing what everyone else is doing then check out this video where I explain how
check out this video where I explain how to make personal Outreach methods or
to make personal Outreach methods or whatever it is that that's how I'd
whatever it is that that's how I'd freestyle that and I write about copy
freestyle that and I write about copy all the time but don't don't write about
all the time but don't don't write about copy I get how that's like a natural
copy I get how that's like a natural inclination so everybody does it but try
inclination so everybody does it but try to avoid
to avoid that I love when people put the link at
that I love when people put the link at the top bro this is so much better the
the top bro this is so much better the fitness industry is full of see now
fitness industry is full of see now that's that's a pretty good headline
that's that's a pretty good headline most people think that in order to get
most people think that in order to get fit they need to go to the gym well
fit they need to go to the gym well what's in a gym mostly weights and
what's in a gym mostly weights and non-functional machines meant to
non-functional machines meant to primarily train your muscles yet there's
primarily train your muscles yet there's more than just muscles within your body
more than just muscles within your body what about your tendons your lingens
what about your tendons your lingens what about your cardiovascular system
what about your cardiovascular system this is honestly pretty good dude
this is honestly pretty good dude furthermore the fitness industry is full
furthermore the fitness industry is full of bad nutrition advice every Fitness
of bad nutrition advice every Fitness expert is sponsored by a suing company
expert is sponsored by a suing company that sells the belief that you need to
that sells the belief that you need to take pre-workouts protein creatine and
take pre-workouts protein creatine and other craft to get fit some even sell
other craft to get fit some even sell pills or tees that claim to help you
pills or tees that claim to help you lose weight all this costs a ton of
lose weight all this costs a ton of money and none of it is necessary I
money and none of it is necessary I personally don't take any per
personally don't take any per supplements and only train with my body
supplements and only train with my body weight how's is possible it all comes
weight how's is possible it all comes down to my methodology of the three
down to my methodology of the three pillars necessary to have a functional
pillars necessary to have a functional and shredded life this guy has joined a
and shredded life this guy has joined a coaching program this this isn't
coaching program this this isn't somebody who's completely not
somebody who's completely not well-versed in marketing so either he's
well-versed in marketing so either he's taken a course or he's got somebody to
taken a course or he's got somebody to do this or he's joined a program that's
do this or he's joined a program that's like a high level mentorship program the
like a high level mentorship program the reason why I know this is because three
reason why I know this is because three pillers is a very very coaching offeres
pillers is a very very coaching offeres thing to say whereas home girl from
thing to say whereas home girl from before like she would never know
before like she would never know anything about no three pillars she she
anything about no three pillars she she doesn't understand how to make her offer
doesn't understand how to make her offer different three pillars is essentially
different three pillars is essentially the core and the Crux of an offer you
the core and the Crux of an offer you know what I'm going to do that I'm going
know what I'm going to do that I'm going to go through with you guys how to
to go through with you guys how to create a killer offer with pillars now
create a killer offer with pillars now this isn't going to be the horos like oh
this isn't going to be the horos like oh well the offer has to be like uh you
well the offer has to be like uh you know you had the guarantee at the end
know you had the guarantee at the end and blah blah blah blah blah like no
and blah blah blah blah blah like no it's not like that the offer makes your
it's not like that the offer makes your thing one of one of one more attractive
thing one of one of one more attractive to your target audience because it
to your target audience because it teaches them how it works and then sells
teaches them how it works and then sells the
the implementation you guys are getting a
implementation you guys are getting a little bonus right here I paid I paid
little bonus right here I paid I paid like 20 grand to know this just so you
like 20 grand to know this just so you guys now Revy abuvala Tanner chister
guys now Revy abuvala Tanner chister Lauren tickner all these like high high
Lauren tickner all these like high high high High Lev coaches who are going to
high High Lev coaches who are going to coach other business coaches are
coach other business coaches are literally selling this for at least 15
literally selling this for at least 15 grand 20 grand 25 Grand and this is the
grand 20 grand 25 Grand and this is the first thing that they help you do is fix
first thing that they help you do is fix your offer and a lot of the people that
your offer and a lot of the people that you're working for are already going to
you're working for are already going to have offers that are converting but if
have offers that are converting but if they offer could convert better or
they offer could convert better or they're writing a vssl or they're
they're writing a vssl or they're writing a sales page or you're writing
writing a sales page or you're writing emails for them and you need to figure
emails for them and you need to figure out what their offer is here's how you
out what their offer is here's how you do it so there's a few things to note
do it so there's a few things to note what do most people teach actually now
what do most people teach actually now that I think about it this dude this
that I think about it this dude this dude legitimately probably did like the
dude legitimately probably did like the exact same type of program that I did
exact same type of program that I did where it's like probably not even the
where it's like probably not even the same person but it's it's a very very
same person but it's it's a very very very foundational step is creating an
very foundational step is creating an offer like this what do most people
offer like this what do most people teach why is it inferior why is yours
teach why is it inferior why is yours different pillar number one and that's
different pillar number one and that's like what you do that works best then
like what you do that works best then why it works best and then you also have
why it works best and then you also have to weave in weave in uh justifications
to weave in weave in uh justifications and then you basically always want to
and then you basically always want to add an analogy basically always want to
add an analogy basically always want to add an analogy it's like it's really
add an analogy it's like it's really easy to come up ones for ones with
easy to come up ones for ones with business you go pillar and then pillar
business you go pillar and then pillar two is like going to be the same thing
two is like going to be the same thing number two like same as number one and
number two like same as number one and then pillar three is y you so pillar
then pillar three is y you so pillar three can be another like pillar one it
three can be another like pillar one it could be just like another reason as to
could be just like another reason as to what you why what you do is better and
what you why what you do is better and why better but pillar number three is
why better but pillar number three is also why you what have you done helped
also why you what have you done helped people do and accomplished it's like
people do and accomplished it's like dude you're sitting here with Tyson 4D I
dude you're sitting here with Tyson 4D I have one of the most watched YouTube
have one of the most watched YouTube videos with the word copyrighting even
videos with the word copyrighting even in the title and the fastest growing
in the title and the fastest growing YouTube channel not only is the fastest
YouTube channel not only is the fastest growing YouTube channel but it also
growing YouTube channel but it also dominates the smma YouTube channels and
dominates the smma YouTube channels and smma is a way bigger Niche than
smma is a way bigger Niche than copyrighting like smma is literally like
copyrighting like smma is literally like way up here everybody knows about smma
way up here everybody knows about smma but yeah copywriting is absolutely
but yeah copywriting is absolutely dominating why it's because copywriting
dominating why it's because copywriting is literally in all of my videos it's in
is literally in all of my videos it's in all of my products like dude how are you
all of my products like dude how are you going to trust a copywriter who's out
going to trust a copywriter who's out here with like 500 subscribers bro if
here with like 500 subscribers bro if your copy was good you'd put it in your
your copy was good you'd put it in your videos and you get more people to watch
videos and you get more people to watch you and this is the big difference
you and this is the big difference between these corporate copywriters who
between these corporate copywriters who like write copy for some but like
like write copy for some but like they're they're they're a finance
they're they're they're a finance business or a you know whatever big
business or a you know whatever big business and that's cool but that's way
business and that's cool but that's way harder for normal people like you and me
harder for normal people like you and me to get into like they took took years
to get into like they took took years like 5 years 10 years to actually get to
like 5 years 10 years to actually get to that position dude you can do it way
that position dude you can do it way quicker if you just actually Outreach to
quicker if you just actually Outreach to people who are just entrepreneurs the
people who are just entrepreneurs the people who are actually doing digital
people who are actually doing digital marketing and not just sending out sales
marketing and not just sending out sales letters like physical sales letters in
letters like physical sales letters in the mail you don't need to study Gary
the mail you don't need to study Gary Halbert to become a good copywriter you
Halbert to become a good copywriter you don't need to do that like you need to
don't need to do that like you need to know what works right now in the digital
know what works right now in the digital space and who who best to teach you yeah
space and who who best to teach you yeah that's basically the offer this is what
that's basically the offer this is what his sales page is like it's not like uh
his sales page is like it's not like uh what I what I just told you you is like
what I what I just told you you is like close to what his sales page is like
close to what his sales page is like it's the exact same thing like this is
it's the exact same thing like this is where he's relating to you and also when
where he's relating to you and also when you're talking about what do most people
you're talking about what do most people teach you also get get really relatable
teach you also get get really relatable like what do most dudes at the gym teach
like what do most dudes at the gym teach most dudes are like bro just Spam bicep
most dudes are like bro just Spam bicep curls bro just just just Spam tricep
curls bro just just just Spam tricep kickbacks bro just Spam bench press bro
kickbacks bro just Spam bench press bro it's like dude there's way more to it
it's like dude there's way more to it than that especially if you've been
than that especially if you've been lifting longer than 3 months you need to
lifting longer than 3 months you need to know more than just go to the gym and
know more than just go to the gym and pick up heavy things build yourself an
pick up heavy things build yourself an actual program if you don't know how
actual program if you don't know how many sets and Reps you're doing before
many sets and Reps you're doing before you hit the gym then you're you're
you hit the gym then you're you're missing out on tons of gains you could
missing out on tons of gains you could be way bigger right now the same with
be way bigger right now the same with your nutrition if your meal plan is just
your nutrition if your meal plan is just open up the fridge and see what's there
open up the fridge and see what's there again you're missing out on gains you're
again you're missing out on gains you're not getting the right protein you're not
not getting the right protein you're not getting the right calorie intake and
getting the right calorie intake and you're missing out imagine what you
you're missing out imagine what you could look like if you were actually
could look like if you were actually dialed in and I get it you think that
dialed in and I get it you think that you can't be dialed in because you don't
you can't be dialed in because you don't want to do all the work you don't know
want to do all the work you don't know how to mess with all the numbers and do
how to mess with all the numbers and do the macros right well guess what there
the macros right well guess what there are people who can do that for you most
are people who can do that for you most people do why it's inferior why yours is
people do why it's inferior why yours is different and then here are the pillars
different and then here are the pillars so number one we work with the food that
so number one we work with the food that you love to eat number two is that we
you love to eat number two is that we have strategic strategic techniques to
have strategic strategic techniques to feel full throughout the day that most
feel full throughout the day that most people don't teach because it's all
people don't teach because it's all about feeling full and be happy you
about feeling full and be happy you shouldn't have to starve yourself you
shouldn't have to starve yourself you shouldn't have a pain or cramps in your
shouldn't have a pain or cramps in your stomach because you're hungry and in
stomach because you're hungry and in pillar two we're going to teach you how
pillar two we're going to teach you how to do that pillar three why us because
to do that pillar three why us because we've because I'm shredded is basically
we've because I'm shredded is basically what this dude's going to going to say
what this dude's going to going to say but yeah like this is this this is the
but yeah like this is this this is the core principle like this is if you if
core principle like this is if you if you can Master this and you learn this
you can Master this and you learn this and you see this in other businesses and
and you see this in other businesses and you can pick them out dude it's done
you can pick them out dude it's done marketing is done you figured it out
marketing is done you figured it out that's a marketing degree right there
that's a marketing degree right there you pay for a 20 grand 20 grand coaching
you pay for a 20 grand 20 grand coaching program that's the first thing that
program that's the first thing that they're going to go through with you
they're going to go through with you every single time like I've seen all
every single time like I've seen all their vsls I've seen all their marketing
their vsls I've seen all their marketing I know the people who have gone through
I know the people who have gone through their programs I've worked for a lot of
their programs I've worked for a lot of these people I know exactly what's in
these people I know exactly what's in every single one of their programs and
every single one of their programs and the first thing is Crea an offer just
the first thing is Crea an offer just like that here's his three tiered system
like that here's his three tiered system I didn't even get down here yet now I'm
I didn't even get down here yet now I'm already seeing the three pillars the
already seeing the three pillars the workouts the diet the lifestyle what you
workouts the diet the lifestyle what you need for this program this program is
need for this program this program is 100% body weight only you will you will
100% body weight only you will you will not use a single weight however you will
not use a single weight however you will need AC access to a pull-up bar to train
need AC access to a pull-up bar to train your back in ABS beginners will need a
your back in ABS beginners will need a rubber resistance band to properly
rubber resistance band to properly regress certain exercises um the
regress certain exercises um the afterburn effect so this is his this is
afterburn effect so this is his this is one of his uh pillars right here the
one of his uh pillars right here the project shred utilizes a specific style
project shred utilizes a specific style of training that is meant to cause epoc
of training that is meant to cause epoc excess post exercise oxygen consumption
excess post exercise oxygen consumption code word unique mechanism if this isn't
code word unique mechanism if this isn't clicking in your head already you need
clicking in your head already you need to do some more practice my friend
to do some more practice my friend because this is unique mechanism 101
because this is unique mechanism 101 this means that the specific exercise
this means that the specific exercise and intensity of the workout has forced
and intensity of the workout has forced you to consume more oxygen which
you to consume more oxygen which increases your metabolic rate for 24
increases your metabolic rate for 24 hours that means and here's the
hours that means and here's the translation that means even when you're
translation that means even when you're not training you're a fat burning
not training you're a fat burning machine now imagine doing that regularly
machine now imagine doing that regularly with functional calisthenic workouts a
with functional calisthenic workouts a proper diet and a healthy lifestyle
proper diet and a healthy lifestyle that's the secret to being shredded what
that's the secret to being shredded what is he doing here he's literally just
is he doing here he's literally just selling the thing that sells the thing
selling the thing that sells the thing this what I say all of the time all the
this what I say all of the time all the time you have to sell the thing that
time you have to sell the thing that sells the thing coach in your pocket the
sells the thing coach in your pocket the app take a peak side project Shad this
app take a peak side project Shad this is what you get bullet copy $14 a month
is what you get bullet copy $14 a month frequently asked questions so on and so
frequently asked questions so on and so forth yeah so this guy's funnel is to is
forth yeah so this guy's funnel is to is to push people into a cheap $14 app once
to push people into a cheap $14 app once they're inside the $14 app they get
they're inside the $14 app they get bombarded with ads to go into his one
bombarded with ads to go into his one toone coaching program the people who
toone coaching program the people who are in the one toone coaching program
are in the one toone coaching program the people who are in the app are going
the people who are in the app are going to be better to Market to than just
to be better to Market to than just randoms on Instagram so he's going to
randoms on Instagram so he's going to waste a lot less time and uh I mean dude
waste a lot less time and uh I mean dude it's common funnel he's making bank he
it's common funnel he's making bank he knows what he's doing this is the type
knows what he's doing this is the type of person you want to outreach to bro
of person you want to outreach to bro cuz he knows marketing he understands he
cuz he knows marketing he understands he has a funnel built out his funnel is
has a funnel built out his funnel is definitely converting he's definitely
definitely converting he's definitely making money he has testimonials you are
making money he has testimonials you are much closer than you think
much closer than you think I would just say you're you're closer
I would just say you're you're closer than you think and closer to you think
than you think and closer to you think than what closer to what hey first name
than what closer to what hey first name sometimes people don't believe they can
sometimes people don't believe they can cut off their belly fat they would say
cut off their belly fat they would say losing pounds of belly fat is not
losing pounds of belly fat is not accessible to them he said the same
accessible to them he said the same thing twice and also neither of these
thing twice and also neither of these sentences really makes complete sense my
sentences really makes complete sense my friend I would run this through chat GPT
friend I would run this through chat GPT sometimes people don't believe that they
sometimes people don't believe that they can cut off their belly fat they would
can cut off their belly fat they would say losing pounds of belly fat is not
say losing pounds of belly fat is not accessible to them use this term twice
accessible to them use this term twice use a s
yeah a lot like a lot of these things could just be ironed out with chat gbt I
could just be ironed out with chat gbt I got poor genetics I don't have time
got poor genetics I don't have time exercise is painful and so on but is it
exercise is painful and so on but is it really that difficult here's David in
really that difficult here's David in just 12 weeks of work okay now it's
just 12 weeks of work okay now it's getting better you can tell he's not
getting better you can tell he's not gifted he works a 9 to5 and has to take
gifted he works a 9 to5 and has to take care of his children but the thing is
care of his children but the thing is people often underestimate themselves
people often underestimate themselves when you immerse yourself in gaming You
when you immerse yourself in gaming You Can level up quickly right I don't think
Can level up quickly right I don't think I don't think this is really for gamers
I don't think this is really for gamers if you have people who are like really
if you have people who are like really willing and ready to like get better
willing and ready to like get better like I don't think he has really a
like I don't think he has really a community of Gamers when you immerse
community of Gamers when you immerse yourself in gaming like some people are
yourself in gaming like some people are going to be like no I don't do that and
going to be like no I don't do that and then they're going they're going to
then they're going they're going to click away like if you sent me when you
click away like if you sent me when you immerse yourself in gaming it's like bro
immerse yourself in gaming it's like bro I haven't I haven't seriously sat down
I haven't I haven't seriously sat down and played a video game for longer than
and played a video game for longer than an hour since
an hour since 2020 yeah when I locked in You Can level
2020 yeah when I locked in You Can level up pretty quickly right because you
up pretty quickly right because you enjoy it and engage in it you don't even
enjoy it and engage in it you don't even have to say you you can just say people
have to say you you can just say people why do you think people get so addicted
why do you think people get so addicted to video games even though they're just
to video games even though they're just sitting there hunched over staring at a
sitting there hunched over staring at a screen all day it's because it's
screen all day it's because it's enjoyable and you can do the same thing
enjoyable and you can do the same thing with calisthetics I actually like where
with calisthetics I actually like where you're going with this the angle is
you're going with this the angle is actually pretty good I don't know what
actually pretty good I don't know what happened to the intro but the angle is
happened to the intro but the angle is kind of saving it here to achieve that
kind of saving it here to achieve that David changed his lifestyle and it
David changed his lifestyle and it reflected straight back in his physique
reflected straight back in his physique wherever you put into your v body it
wherever you put into your v body it adapts to that's why I use a three-
adapts to that's why I use a three- tiered system that emphasizes your
tiered system that emphasizes your training diet and lifestyle the there
training diet and lifestyle the there will also be a daily side quest like
will also be a daily side quest like walking to see the sunset to change your
walking to see the sunset to change your habits gradually remember first name no
habits gradually remember first name no single workout will get you shredded
single workout will get you shredded check out project shred see I get my
check out project shred see I get my clients results in weeks great works PS
clients results in weeks great works PS my flow is not good could use some
my flow is not good could use some advice and pick out how to improve that
advice and pick out how to improve that yeah it's mostly grammar stuff my friend
yeah it's mostly grammar stuff my friend so grammar also just cutting out
so grammar also just cutting out redundancies read it out loud cuz it's
redundancies read it out loud cuz it's like if I were to sit sit around and be
like if I were to sit sit around and be like hey man I kind of feel like I can't
like hey man I kind of feel like I can't cut belly fat like I have a lot of belly
cut belly fat like I have a lot of belly fat but I don't feel like I can like
fat but I don't feel like I can like like like losing it is obtainable to me
like like losing it is obtainable to me I don't know how to lose my belly fat I
I don't know how to lose my belly fat I want to learn how to lose my belly fat
want to learn how to lose my belly fat like why why are you saying that so many
like why why are you saying that so many times right doesn't that sound weird
times right doesn't that sound weird when I say it out loud sometimes people
when I say it out loud sometimes people don't believe they can cut off their
don't believe they can cut off their belly fat and also when you say cut off
belly fat and also when you say cut off their belly fat it sounds like you're
their belly fat it sounds like you're saying like cut it like people don't cut
saying like cut it like people don't cut off their belly fat and you can just say
off their belly fat and you can just say fat and you can say lose weight like
fat and you can say lose weight like there's there's just a lot here that's
there's there's just a lot here that's that's why I'm saying like you want to
that's why I'm saying like you want to throw it through chat gbt cuz it it will
throw it through chat gbt cuz it it will be able to iron out all these problems
be able to iron out all these problems but while you do that like you you
but while you do that like you you should also uh there read more copy and
should also uh there read more copy and um increase your English skill my friend
um increase your English skill my friend good I'm I'm glad that you got that
good I'm I'm glad that you got that here's the biggest piece of advice I can
here's the biggest piece of advice I can give you guys if you're feeling really
give you guys if you're feeling really stuck and really demotivated and you're
stuck and really demotivated and you're like I I really don't know what I what
like I I really don't know what I what to do like I've been doing this for like
to do like I've been doing this for like a week I've been doing this for two
a week I've been doing this for two weeks or a month watch some more videos
weeks or a month watch some more videos like I know like I don't want you guys
like I know like I don't want you guys being in an internal learning phase but
being in an internal learning phase but like watch some more Outreach videos go
like watch some more Outreach videos go back and watch the Out video Outreach
back and watch the Out video Outreach videos that you saw because a lot of the
videos that you saw because a lot of the times you can look at something with new
times you can look at something with new lenses because now you have experience
lenses because now you have experience exp and after you have experience and
exp and after you have experience and you've been doing it for a little bit
you've been doing it for a little bit it's almost like you're watching the
it's almost like you're watching the video completely new again because
video completely new again because you're going to see it from a different
you're going to see it from a different a different angle and you're like holy
a different angle and you're like holy I missed that holy that just
I missed that holy that just gave me an idea so go through the 4D
gave me an idea so go through the 4D Academy go through CCA 2.0 and 3.0 check
Academy go through CCA 2.0 and 3.0 check if there's any stuff there if you if you
if there's any stuff there if you if you don't feel inspired yet then go check
don't feel inspired yet then go check out some of the stuff on the Tyson 40
out some of the stuff on the Tyson 40 channel the stuff in there like like you
channel the stuff in there like like you just watch more more stuff on Outreach
just watch more more stuff on Outreach and all of a sudden you're going to be
and all of a sudden you're going to be like Oh shoot that's a really good idea
like Oh shoot that's a really good idea I'm going to try that and now it gets
I'm going to try that and now it gets you inspired again because you you're
you inspired again because you you're like may this will be you know more uh
like may this will be you know more uh more interesting and again it's just
more interesting and again it's just like weight loss the example we were
like weight loss the example we were just reading it is like a video game why
just reading it is like a video game why are you able to sit there hunched over
are you able to sit there hunched over your computer for hours and have fun
your computer for hours and have fun well because you are doing stuff you're
well because you are doing stuff you're doing new stuff you're making it
doing new stuff you're making it enjoyable and it's a lot more enjoyable
enjoyable and it's a lot more enjoyable to try out small other new things and
to try out small other new things and add some tweaks and um just go back you
add some tweaks and um just go back you go back and learn some more stuff and
go back and learn some more stuff and you're going to feel inspired again
you're going to feel inspired again that's that's I did that so many times
that's that's I did that so many times whenever I had friend I literally had
whenever I had friend I literally had friends who were doing the copyrighting
friends who were doing the copyrighting thing with me and they would quit I'd be
thing with me and they would quit I'd be like like I got I got really close
like like I got I got really close to quitting a couple times I would just
to quitting a couple times I would just go back to all my courses all the
go back to all my courses all the courses that I bought and some other
courses that I bought and some other stuff I'd read read through it all and
stuff I'd read read through it all and I'd be like well you know now I
I'd be like well you know now I have a now I have another action plan I
have a now I have another action plan I have a different game plan or just add
have a different game plan or just add in something a lot of people are like
in something a lot of people are like well I've been trying this and it's like
well I've been trying this and it's like well are you tracking no we do that like
well are you tracking no we do that like the thing that a lot of people don't
the thing that a lot of people don't understand about tracking specifically
understand about tracking specifically is that I get it it feels like you don't
is that I get it it feels like you don't need to track you're like why the why
need to track you're like why the why would I track it doesn't make any sense
would I track it doesn't make any sense the biggest reason why tracking works so
the biggest reason why tracking works so well is just because it calls attention
well is just because it calls attention to what you're doing a really easy way
to what you're doing a really easy way to be more productive is track your time
to be more productive is track your time you don't even have to do anything
you don't even have to do anything besides the the sheer fact of tracking
besides the the sheer fact of tracking your time and your time will be better
your time and your time will be better spent isn't that weird you don't have to
spent isn't that weird you don't have to do you don't have to change your diet
do you don't have to change your diet you track your weight and track your
you track your weight and track your calories and all of a sudden you're
calories and all of a sudden you're going to start losing weight just
going to start losing weight just because you know what's going on you're
because you know what's going on you're more intentional about your actions same
more intentional about your actions same with Outreach go out there watch some
with Outreach go out there watch some videos get inspired keep killing it keep
videos get inspired keep killing it keep grinding I'm always going to be showing
grinding I'm always going to be showing up just like you guys are and of course
up just like you guys are and of course I'll see you guys on the next one let's
I'll see you guys on the next one let's do the Jay Waller motivational this is
do the Jay Waller motivational this is this is from my boy Nick my story for
this is from my boy Nick my story for success I would make it more about them
success I would make it more about them somehow make it something more about
somehow make it something more about them we we'll brainstorm some stuff
them we we'll brainstorm some stuff after we read the email hey name if
after we read the email hey name if you're struggling to be more successful
you're struggling to be more successful in life then I like to share with you a
in life then I like to share with you a story with story that will help motivate
story with story that will help motivate you if you want to be more successful
you if you want to be more successful you have to be willing to do things that
you have to be willing to do things that others don't want to do people ask me
others don't want to do people ask me all the time
all the time hey Justin what do I have to do to
hey Justin what do I have to do to become successful and I look at them and
become successful and I look at them and I'm like when I was 19 years old during
I'm like when I was 19 years old during the 2008 recession I didn't have a thing
the 2008 recession I didn't have a thing in the world going for me and
in the world going for me and desperately tried to get a job on the
desperately tried to get a job on the side of a multi-million dollar project
side of a multi-million dollar project the assistant stopped me from seeing the
the assistant stopped me from seeing the manager it felt like my world was about
manager it felt like my world was about to collapse and every piece of my life
to collapse and every piece of my life was crumbling apart but I had nothing
was crumbling apart but I had nothing left to lose so I went back again and
left to lose so I went back again and again and again until finally I was able
again and again until finally I was able to get the chance with the man get a
to get the chance with the man get a chance with the manager he was was
chance with the manager he was was shocked to see my face he looked at me
shocked to see my face he looked at me and said who are you I explain and I
and said who are you I explain and I explained my current situation to him
explained my current situation to him job situation to him and he replied so
job situation to him and he replied so you mean to tell me that you came all
you mean to tell me that you came all the way from home snuck past the guard
the way from home snuck past the guard just to talk to me into getting a job I
just to talk to me into getting a job I my pants when I told him well yes
my pants when I told him well yes sir the manager leaned back in his chair
sir the manager leaned back in his chair there was an awkward pause and told me
there was an awkward pause and told me straight up I like that name I
straight up I like that name I don't want to waste any more of your
don't want to waste any more of your time but if you'd like to hear more of
time but if you'd like to hear more of my story and how you can become
my story and how you can become successful and level up in life click
successful and level up in life click here to join the J Waller group if you
here to join the J Waller group if you want to want more abundance in life okay
want to want more abundance in life okay sweet man awesome so we have some good
sweet man awesome so we have some good stuff to go over here so hey name if
stuff to go over here so hey name if you're struggling to be more successful
you're struggling to be more successful yeah so there's a few things here right
yeah so there's a few things here right dream state is very surface level so you
dream state is very surface level so you want to go deeper on what success you're
want to go deeper on what success you're talking about because success is
talking about because success is different to everybody you ever see
different to everybody you ever see those dudes in the gym and they're like
those dudes in the gym and they're like literally like 5' 10 and like 200 lb of
literally like 5' 10 and like 200 lb of lean muscle and like 6% body fat and
lean muscle and like 6% body fat and people look at them they're like bro
people look at them they're like bro you're literally at the gym and you look
you're literally at the gym and you look like a monster you literally look like
like a monster you literally look like the Hulk like bro you're done go home
the Hulk like bro you're done go home you finished youve completed you're at
you finished youve completed you're at the physique now like what more do you
the physique now like what more do you want but they are literally the type who
want but they are literally the type who are like success is just more success is
are like success is just more success is bigger that's what success looks like to
bigger that's what success looks like to them and if if they were to meet a rich
them and if if they were to meet a rich guy who had a million dollars or
guy who had a million dollars or whatever just sitting in the bank
whatever just sitting in the bank account but wasn't super swole he would
account but wasn't super swole he would consider himself more successful than
consider himself more successful than the rich dude because people meure
the rich dude because people meure success differently so it's really
success differently so it's really important in copywriting or just in
important in copywriting or just in content in general to be very specific
content in general to be very specific about what success means so Injustice
about what success means so Injustice wallers instance it wouldn't be like be
wallers instance it wouldn't be like be more success as in make more money
more success as in make more money become more important and take care of
become more important and take care of the ones you love that sort of success
the ones you love that sort of success here's how you can talk about it if
here's how you can talk about it if you're struggling to become successful
you're struggling to become successful in life then i' like to share a story
in life then i' like to share a story that'll help motivate you so this is
that'll help motivate you so this is basically a Pas here's where you agitate
basically a Pas here's where you agitate so here's the problem I'm going to offer
so here's the problem I'm going to offer you a solution here's why I'm going to
you a solution here's why I'm going to offer you the solution that's how Pas
offer you the solution that's how Pas goes overall the structure is
goes overall the structure is p but it's kind of more like problem
p but it's kind of more like problem what's in it for me agitate and then
what's in it for me agitate and then solution and this one's really hard for
solution and this one's really hard for people to get because it's difficult for
people to get because it's difficult for people at first cuz it's not it's not
people at first cuz it's not it's not natural speaking patterns you don't
natural speaking patterns you don't usually talk about fixing something bad
usually talk about fixing something bad talking about how you did how you fixed
talking about how you did how you fixed it and how somebody can fix it and then
it and how somebody can fix it and then going back to talking how it's bad again
going back to talking how it's bad again and then telling a story like that's not
and then telling a story like that's not how people usually speak first of all
how people usually speak first of all relate to them show them that you have
relate to them show them that you have the solution to their problem show them
the solution to their problem show them that you know the problem even more and
that you know the problem even more and then give them the solution so I like to
then give them the solution so I like to share how motivates you if you want to
share how motivates you if you want to become more successful be willing to do
become more successful be willing to do things you don't want to do this is like
things you don't want to do this is like the main lesson the main lesson here
the main lesson the main lesson here main lesson you can save for the last
main lesson you can save for the last part it would be like this it like this
part it would be like this it like this people ask me Tyson why are you such a
people ask me Tyson why are you such a hard worker now here's what you did I'd
hard worker now here's what you did I'd be like well I'm such a hard worker
be like well I'm such a hard worker because I was forced to and then I can
because I was forced to and then I can go into the story or what's even more
go into the story or what's even more effective is you could just go into the
effective is you could just go into the story tell the lesson of the story at
story tell the lesson of the story at the end so I'll give you an example
the end so I'll give you an example Tyson how are you such a hard worker
Tyson how are you such a hard worker well back when I was 16 years old I
well back when I was 16 years old I applied and handed out my pretty much
applied and handed out my pretty much blank resume to every convenience store
blank resume to every convenience store grocery store or cashier job in the
grocery store or cashier job in the whole city and I got zero calls back
whole city and I got zero calls back literally none I could not find a
literally none I could not find a stubborn job for the life of me so I had
stubborn job for the life of me so I had two choices I was either going to be
two choices I was either going to be literally just just broke at 16 and not
literally just just broke at 16 and not have any money and my family didn't have
have any money and my family didn't have any money and at at the age of 16 my mom
any money and at at the age of 16 my mom was L like okay you got to start paying
was L like okay you got to start paying bills around here cuz if you can have a
bills around here cuz if you can have a job then you're going to have a job
job then you're going to have a job period so I didn't have a choice but she
period so I didn't have a choice but she would have kicked me out at 16 she
would have kicked me out at 16 she kicked me out at 18 but she would have
kicked me out at 18 but she would have kicked me out at 16 if I didn't start
kicked me out at 16 if I didn't start paying so I joined the army I was forced
paying so I joined the army I was forced to at the end of the story I bring it
to at the end of the story I bring it back that's why I'm such a hard worker
back that's why I'm such a hard worker that's how you can be such a hard worker
that's how you can be such a hard worker too is you have to commit to things you
too is you have to commit to things you have to be between a rock and a hard
have to be between a rock and a hard place and while it might feel like
place and while it might feel like that's a bad thing it's one of the
that's a bad thing it's one of the greatest things that will ever happen to
greatest things that will ever happen to you and that's the end that's the story
you and that's the end that's the story that's the lesson because when you give
that's the lesson because when you give the story first and then encapsulate it
the story first and then encapsulate it in a lesson that's when it really drives
in a lesson that's when it really drives home for people whereas if you get the
home for people whereas if you get the you give the lesson first like this
you give the lesson first like this sounds like something people would have
sounds like something people would have already heard if you've been in the
already heard if you've been in the motivation online personal development
motivation online personal development space for longer than like a day people
space for longer than like a day people would have probably heard this already
would have probably heard this already so you want to avoid saying things that
so you want to avoid saying things that people feel like they know what you're
people feel like they know what you're going to say I like to share a story
going to say I like to share a story with you if you want to be more
with you if you want to be more successful you have to be aving things
successful you have to be aving things people ask me all the time hey Justin
people ask me all the time hey Justin what did you do more suful and I look at
what did you do more suful and I look at them and I'm like so so this is
them and I'm like so so this is definitely what he said this is what he
definitely what he said this is what he said in the video but you wouldn't write
said in the video but you wouldn't write it like this because it's it's poor word
it like this because it's it's poor word economy we have to be economic with our
economy we have to be economic with our words meaning that we have to be we have
words meaning that we have to be we have to use them sparingly So when you say
to use them sparingly So when you say and I look at them and I'm like you
and I look at them and I'm like you could just say people ask why I'm
could just say people ask why I'm successful and I tell them and then you
successful and I tell them and then you go into the story like this people ask
go into the story like this people ask why I'm successful I tell them and then
why I'm successful I tell them and then that's like what seven words nine words
that's like what seven words nine words and then these are like three sentences
and then these are like three sentences see how I like Cho that down when I was
see how I like Cho that down when I was 19 years old during the 2008 recession I
19 years old during the 2008 recession I didn't have a thing in the world going
didn't have a thing in the world going for me and desperately tried to get a
for me and desperately tried to get a job site get on the job site of this
job site get on the job site of this multi-million dollar project so this is
multi-million dollar project so this is like a a big mouthful so what I would do
like a a big mouthful so what I would do is go when I was 19 years old during the
is go when I was 19 years old during the 2008 recession I didn't have a thing
2008 recession I didn't have a thing going for me and then I would start at
going for me and then I would start at new I desperately tried to get on the
new I desperately tried to get on the job on the multi-million dollar project
job on the multi-million dollar project and the assistant stopped me from seeing
and the assistant stopped me from seeing the manager it felt like my world was
the manager it felt like my world was about to collapse and every piece of my
about to collapse and every piece of my life was crumbling apart but I had
life was crumbling apart but I had nothing to lose so I went back so I
nothing to lose so I went back so I might go a little bit deeper on this and
might go a little bit deeper on this and talk about why so like his family was
talk about why so like his family was struggling to even pay rent and he knew
struggling to even pay rent and he knew if he didn't make something happen soon
if he didn't make something happen soon they'd get kicked from the trailer home
they'd get kicked from the trailer home of course I don't know his his story
of course I don't know his his story super well but you know he might have
super well but you know he might have said this at some point but I had
said this at some point but I had nothing to lose so I went back again and
nothing to lose so I went back again and again and again until finally I was able
again and again until finally I was able to get a chance chance with the manager
to get a chance chance with the manager he was shocked to see my face he looked
he was shocked to see my face he looked at me and said who are were you and I
at me and said who are were you and I explained my current job situation to
explained my current job situation to him and he replied with so you mean to
him and he replied with so you mean to tell me you came all the way from home
tell me you came all the way from home snuck past the guard say to talk to me
snuck past the guard say to talk to me and getting a job my pants I told
and getting a job my pants I told him yes sir marrier leaned back in his
him yes sir marrier leaned back in his chair there was an awkward pause and I
chair there was an awkward pause and I told him straight up and he told me
told him straight up and he told me straight up I like that name I
straight up I like that name I don't want to waste any of more of your
don't want to waste any of more of your time this isn't a line that you want to
time this isn't a line that you want to say because this basically says like I
say because this basically says like I just wasted your time so what what you
just wasted your time so what what you want to do if you want to get right to
want to do if you want to get right to the point in transition it say something
the point in transition it say something similar and he told me that he liked
similar and he told me that he liked that and then and then right here
that and then and then right here is where you would give a lesson so
is where you would give a lesson so what's the lesson in this lesson it's
what's the lesson in this lesson it's kind of like you need to keep coming
kind of like you need to keep coming back and working hard slash trying even
back and working hard slash trying even when the door gets shut in your face
when the door gets shut in your face boom something like that right that's
boom something like that right that's like the main lesson obviously that's
like the main lesson obviously that's like not what you literally copy and
like not what you literally copy and paste into the copy but that is what you
paste into the copy but that is what you would say right that's kind of
would say right that's kind of paraphrasing it not for btim and then
paraphrasing it not for btim and then and here you say if you'd like to hear
and here you say if you'd like to hear more of my story I also and how you can
more of my story I also and how you can become a successful and level up in life
become a successful and level up in life click here to join the group I would
click here to join the group I would definitely cut this cuz it's kind of
definitely cut this cuz it's kind of like and if you'd like to know more
like and if you'd like to know more about me and hear more about me and and
about me and hear more about me and and see hear me talk more about me and if
see hear me talk more about me and if you're interested in me and love me you
you're interested in me and love me you can uh join my my community right it's a
can uh join my my community right it's a little bit to me too much about writer
little bit to me too much about writer and not reader where we could go deeper
and not reader where we could go deeper and just go Um so so the problem
and just go Um so so the problem solution Loop right is something that
solution Loop right is something that you have to add here now you probably
you have to add here now you probably heard me talk about it before and um you
heard me talk about it before and um you know you put it in here but there's
know you put it in here but there's always a a problem after you give
always a a problem after you give somebody a solution so for example we
somebody a solution so for example we now live how kings would live better
now live how kings would live better than Kings would live a thousand years
than Kings would live a thousand years ago but yet we have more problems than
ago but yet we have more problems than they did why because we're more aware of
they did why because we're more aware of our problems so we have more solutions
our problems so we have more solutions but with more solutions more problems
but with more solutions more problems everybody says man if I just made a
everybody says man if I just made a million dollars all my problems would be
million dollars all my problems would be gone well yeah sorry but now you have
gone well yeah sorry but now you have tax problems you got to incorporate your
tax problems you got to incorporate your business you got to get a escort bro I'm
business you got to get a escort bro I'm dealing with bro it's crazy bro I got to
dealing with bro it's crazy bro I got to the the amount of stuff that I have to
the the amount of stuff that I have to do that literally feels like weird money
do that literally feels like weird money laundering jumping through hoops like
laundering jumping through hoops like it's not literal money laundering but
it's not literal money laundering but it's just so many unnecessary steps that
it's just so many unnecessary steps that I cannot understand and I'm I'm talking
I cannot understand and I'm I'm talking to bank people and I'm talking to
to bank people and I'm talking to accountants and I and they have to talk
accountants and I and they have to talk through me and I have to what I'm trying
through me and I have to what I'm trying to do like bro More Money More Problems
to do like bro More Money More Problems so the same can be said here so now that
so the same can be said here so now that I told you one lesson about it or one
I told you one lesson about it or one lesson about you know becoming
lesson about you know becoming successful there are other ones this is
successful there are other ones this is just one facet of becoming a successful
just one facet of becoming a successful person you also need to know so this is
person you also need to know so this is just one facet or one thing you need to
just one facet or one thing you need to know there's so many skills and uh
know there's so many skills and uh there's so many skills and lessons that
there's so many skills and lessons that I wish wished I had along the way that
I wish wished I had along the way that would have made me Millions years sooner
would have made me Millions years sooner that's why I created the J Waller group
that's why I created the J Waller group and then I'd put like the CTA here's
and then I'd put like the CTA here's where you can join and then you can
where you can join and then you can either end the email or you could do
either end the email or you could do bullets plus uh plus Intrigue and double
bullets plus uh plus Intrigue and double CTA boom bam we definitely deconstructed
CTA boom bam we definitely deconstructed that deconstructed that like crazy all
that deconstructed that like crazy all right everybody welcome back from the
right everybody welcome back from the copywriting review and critique
copywriting review and critique hopefully you guys had some
hopefully you guys had some breakthroughs on those so to understand
breakthroughs on those so to understand why people buy we first must understand
why people buy we first must understand people so right here I want to go
people so right here I want to go through over some psychology behind
through over some psychology behind humans why they buy why they listen to
humans why they buy why they listen to things how to shift their beliefs and so
things how to shift their beliefs and so on and so forth all different ways that
on and so forth all different ways that you can actually get people to buy or
you can actually get people to buy or get people closer to sale or just get
get people closer to sale or just get them to take action now the reason as to
them to take action now the reason as to why these are so important is because a
why these are so important is because a lot of people don't understand that
lot of people don't understand that marketing is all just psychology
marketing is all just psychology Marketing in sales is just learning how
Marketing in sales is just learning how to understand people how to understand
to understand people how to understand what they want and give them what they
what they want and give them what they want so people buy from people that they
want so people buy from people that they know like and trust and this is
know like and trust and this is something that's true in not only
something that's true in not only copywriting but also in Outreach as well
copywriting but also in Outreach as well so understand top of Mind prove that you
so understand top of Mind prove that you know what the reader is going through
know what the reader is going through and make your copy personal like chats
and make your copy personal like chats between friends so these are the main
between friends so these are the main bullets so when it comes to people
bullets so when it comes to people buying from people that they know like
buying from people that they know like and trust people buy from people okay I
and trust people buy from people okay I get it like people buy things because of
get it like people buy things because of the product and the product is all great
the product and the product is all great and fine and dandy but the people comes
and fine and dandy but the people comes first the brand comes first people only
first the brand comes first people only buy from things that they know like and
buy from things that they know like and Trust if they don't know like and Trust
Trust if they don't know like and Trust something they're not going to buy
something they're not going to buy because they just don't know if they're
because they just don't know if they're going to get their money's worth let's
going to get their money's worth let's say you've had an experience with
say you've had an experience with somebody before let's say you're
somebody before let's say you're watching somebody's Fitness content on
watching somebody's Fitness content on Instagram and you go through your
Instagram and you go through your Instagram feed every single day you see
Instagram feed every single day you see their super helpful tips and aside from
their super helpful tips and aside from Fitness they have a puppy of which you
Fitness they have a puppy of which you love and you love puppies they have a
love and you love puppies they have a golden retriever just like you have a
golden retriever just like you have a golden retriever so you're able to
golden retriever so you're able to relate to them you're going to be much
relate to them you're going to be much more likely to buy from that person than
more likely to buy from that person than just some random person you just met
just some random person you just met that you don't know you don't know
that you don't know you don't know anything about their content you don't
anything about their content you don't know what they're talking about you
know what they're talking about you don't know if they know what they're
don't know if they know what they're talking about and buying something from
talking about and buying something from them would be a complete chance you'd be
them would be a complete chance you'd be taking a risk whereas this person I mean
taking a risk whereas this person I mean they're already giving you value on
they're already giving you value on their Instagram page so why wouldn't you
their Instagram page so why wouldn't you buy their personal training program for
buy their personal training program for example this because you know like and
example this because you know like and trust them you're going to hear this all
trust them you're going to hear this all the time sometimes it's refer to as klt
the time sometimes it's refer to as klt but I'm telling you every single
but I'm telling you every single marketer and business person knows these
marketer and business person knows these words and knows about no like trust
words and knows about no like trust Factor now we have to talk about stories
Factor now we have to talk about stories stories is probably one of my favorite
stories is probably one of my favorite parts of not only marketing but
parts of not only marketing but copywriting as well because stories are
copywriting as well because stories are the most effective belief shifters that
the most effective belief shifters that there are because it takes perfect
there are because it takes perfect advantage of the rule of showing people
advantage of the rule of showing people why you're convinced rather than trying
why you're convinced rather than trying to convince other people and it's so
to convince other people and it's so crucial in marketing and the longer you
crucial in marketing and the longer you stay in marketing the longer you learn
stay in marketing the longer you learn about this sort of thing the more you're
about this sort of thing the more you're going to understand why stories are so
going to understand why stories are so effective and why showing why you're
effective and why showing why you're convinced is so effective telling
convinced is so effective telling effective stories is something that a
effective stories is something that a lot of beginner copy ERS struggle with
lot of beginner copy ERS struggle with struggle with hard it's something that I
struggle with hard it's something that I struggle with hard it's the most
struggle with hard it's the most difficult form of emails to create
difficult form of emails to create because what people end up doing is they
because what people end up doing is they create a chronology and not a story so
create a chronology and not a story so let's get into the points here and and
let's get into the points here and and I'll break it down bit by bit so stories
I'll break it down bit by bit so stories are what get people emotionally invested
are what get people emotionally invested stories cannot be argued with and most
stories cannot be argued with and most people can't tell a good story to save
people can't tell a good story to save their life so stories are what get
their life so stories are what get people emotionally invested dude stories
people emotionally invested dude stories are what people have been entertaining
are what people have been entertaining themselves with since the beginning of
themselves with since the beginning of mankind you know all those like drawings
mankind you know all those like drawings that the Cav men used to draw on the
that the Cav men used to draw on the caves those are all just pictures
caves those are all just pictures telling a story the earliest form of
telling a story the earliest form of human entertainment that exists is just
human entertainment that exists is just storytelling so being able to
storytelling so being able to effectively tell a story is how you sell
effectively tell a story is how you sell most people talk about storytelling we
most people talk about storytelling we are talking about story selling So
are talking about story selling So Stories cannot be argued with if I get
Stories cannot be argued with if I get on a video and I say hey here's how you
on a video and I say hey here's how you can get huge biceps in just 8 weeks now
can get huge biceps in just 8 weeks now I'm telling you something and the
I'm telling you something and the problem with telling people things is
problem with telling people things is that again it causes friction it causes
that again it causes friction it causes objections but if you say here's how my
objections but if you say here's how my arms went from this picture of them
arms went from this picture of them being skinny to this a picture of them
being skinny to this a picture of them being ripped in just 8 weeks I'm going
being ripped in just 8 weeks I'm going to show you how I'm going to show you
to show you how I'm going to show you how I did it now I'm not even making a
how I did it now I'm not even making a claim of how I'm going to help you do it
claim of how I'm going to help you do it I'm just showing you how I did it and
I'm just showing you how I did it and I'm literally showing why I'm convinced
I'm literally showing why I'm convinced I'm also giving you proof in the exact
I'm also giving you proof in the exact same sentence I mean this is the angle
same sentence I mean this is the angle that you want to go for 90% of the time
that you want to go for 90% of the time and people have a lot of trouble doing
and people have a lot of trouble doing that when I read through people's copy
that when I read through people's copy and you'll probably see it when I'm
and you'll probably see it when I'm critiquing people's copy in the
critiquing people's copy in the different sections of this lesson is
different sections of this lesson is when I say that they're too telling when
when I say that they're too telling when they're too telling this is exactly what
they're too telling this is exactly what I mean so you want to show more than you
I mean so you want to show more than you tell in your copy and showing a big part
tell in your copy and showing a big part of that is with stories next is that
of that is with stories next is that most people cannot tell a good story to
most people cannot tell a good story to save their life so a chronology
save their life so a chronology essentially means I was at the store
essentially means I was at the store then I got some groceries then my credit
then I got some groceries then my credit card declined so I couldn't buy my
card declined so I couldn't buy my groceries so I just went home I wait
groceries so I just went home I wait till I got paid next week and then I
till I got paid next week and then I went and got groceries then but until
went and got groceries then but until then I was just eating like crackers for
then I was just eating like crackers for the week that's a chronology I'm telling
the week that's a chronology I'm telling you what happened but a story is more
you what happened but a story is more like this is the worst thing that ever
like this is the worst thing that ever happened to me and it was my breaking
happened to me and it was my breaking point it was the incident that motivated
point it was the incident that motivated me to start making money online as soon
me to start making money online as soon as possible because there was one time
as possible because there was one time where I was at the grocery store and I
where I was at the grocery store and I knew that I didn't have much money in my
knew that I didn't have much money in my account so I just wanted to grab the
account so I just wanted to grab the essentials but the crazy part is I
essentials but the crazy part is I purposely did not look at my bank
purposely did not look at my bank account because it was too painful I
account because it was too painful I don't know if you guys have ever been
don't know if you guys have ever been able to relate with this but my bank
able to relate with this but my bank account was so down bad that every time
account was so down bad that every time I even opened it up it made my stomach
I even opened it up it made my stomach turn all it did was induce anxiety so I
turn all it did was induce anxiety so I avoided it at all costs so here I am at
avoided it at all costs so here I am at the grocery store knowing that I only
the grocery store knowing that I only want to get the Bare Essentials because
want to get the Bare Essentials because I know I don't have much in my account
I know I don't have much in my account all I got was some canned food some
all I got was some canned food some bread some milk some eggs the total
bread some milk some eggs the total couldn't have been more than $50 and I
couldn't have been more than $50 and I go up to the cash register I try to pay
go up to the cash register I try to pay with my credit card it gets declined I I
with my credit card it gets declined I I hope I pray to God that it's not
hope I pray to God that it's not insufficient funds and that you know my
insufficient funds and that you know my credit card is just it just needs
credit card is just it just needs another tap so I do it again and I see
another tap so I do it again and I see the letters pop up on the screen
the letters pop up on the screen insufficient funds declined now I start
insufficient funds declined now I start to panic I'm embarrassed as hell because
to panic I'm embarrassed as hell because I'm literally sitting here and I can't
I'm literally sitting here and I can't even pay $50 for some groceries and I
even pay $50 for some groceries and I have to tell the lady look I'm not able
have to tell the lady look I'm not able to pay for these groceries so she rolls
to pay for these groceries so she rolls her eyes because now she has to put them
her eyes because now she has to put them all back and I'm holding up the rest of
all back and I'm holding up the rest of the line in the grocery store and
the line in the grocery store and everyone else is like staring at me and
everyone else is like staring at me and I just feel like a complete idiot and it
I just feel like a complete idiot and it was that moment where I knew that I I
was that moment where I knew that I I did not ever want to feel like that
did not ever want to feel like that again so I locked in I locked in harder
again so I locked in I locked in harder than I have ever locked in before on my
than I have ever locked in before on my life and then I started my business
life and then I started my business maybe the lesson is that you need to
maybe the lesson is that you need to lock in maybe the lesson is that you
lock in maybe the lesson is that you need to start a business and here's what
need to start a business and here's what business is best to start a whole bunch
business is best to start a whole bunch of different ways you can go from there
of different ways you can go from there but you see the difference was I was
but you see the difference was I was telling you exactly what the feeling was
telling you exactly what the feeling was so we're going to go deep deep deep deep
so we're going to go deep deep deep deep deep into how to tell stories and how to
deep into how to tell stories and how to structure stories as we go on but for
structure stories as we go on but for now essentially all you really need to
now essentially all you really need to think about in in the most simple way to
think about in in the most simple way to think about it is just think about the
think about it is just think about the most popular stories that you've ever
most popular stories that you've ever heard or that you've ever seen think of
heard or that you've ever seen think of Nemo for example so we have a hero we
Nemo for example so we have a hero we have the main character that is the main
have the main character that is the main clownish Nemo's dad is super protective
clownish Nemo's dad is super protective right we can see that in the beginning
right we can see that in the beginning he's super protective of Nemo Nemo gets
he's super protective of Nemo Nemo gets lost and then he has all these
lost and then he has all these adversities the lesson that he learns
adversities the lesson that he learns through all of these adversities is that
through all of these adversities is that you shouldn't be so protective and that
you shouldn't be so protective and that eventually you're going to have to let
eventually you're going to have to let your son go let's talk about Spider-Man
your son go let's talk about Spider-Man for example what happens in Spider-Man
for example what happens in Spider-Man but essentially what happens is he's
but essentially what happens is he's just a kid in high school he gets
just a kid in high school he gets bullied he wants this girl and he comes
bullied he wants this girl and he comes across all these adversities and through
across all these adversities and through the whole story essentially the main
the whole story essentially the main lesson is what the main lesson is with
lesson is what the main lesson is with great power comes great responsibility
great power comes great responsibility by telling these stories essentially all
by telling these stories essentially all it is is you're telling a story you have
it is is you're telling a story you have you're the main character or somebody's
you're the main character or somebody's the main character you have a goal you
the main character you have a goal you have a clear goal of a path of where you
have a clear goal of a path of where you want to go to and then something happens
want to go to and then something happens right usually is some sort of adversity
right usually is some sort of adversity and then through that adversity you
and then through that adversity you learn a lesson and then you give that
learn a lesson and then you give that lesson to that person and tell them what
lesson to that person and tell them what to do with it and that is essentially an
to do with it and that is essentially an nutshell how stories work now of course
nutshell how stories work now of course we're going to go over example after
we're going to go over example after example after example after example but
example after example after example but just know that that is how stories work
just know that that is how stories work that's how most people get stories wrong
that's how most people get stories wrong and that's the basics of how to tell a
and that's the basics of how to tell a story so next to know is that an ounce
story so next to know is that an ounce of proof weighs the same as 100 lb of
of proof weighs the same as 100 lb of promise and this is going to be said
promise and this is going to be said throughout the whole course okay not
throughout the whole course okay not just here with copywriting but also an
just here with copywriting but also an Outreach as well an ounce of proof
Outreach as well an ounce of proof weighs the same as 100 lb of Promise a
weighs the same as 100 lb of Promise a lot of people do way way way way way too
lot of people do way way way way way too much promising when it comes to
much promising when it comes to Marketing in general and it's really not
Marketing in general and it's really not about marketing again if you are able to
about marketing again if you are able to show what works just just prove that
show what works just just prove that it's worked for other people in the past
it's worked for other people in the past prove that it works and come at a point
prove that it works and come at a point of curiosity or wanting to see so I
of curiosity or wanting to see so I don't know if this is going to work for
don't know if this is going to work for you this has worked for hundreds of
you this has worked for hundreds of other people let's talk about it and
other people let's talk about it and let's see if this will work for you or
let's see if this will work for you or this will work for you if you're someone
this will work for you if you're someone who or but this is not going to work for
who or but this is not going to work for anybody it's only going to work for
anybody it's only going to work for people who let's go back to the personal
people who let's go back to the personal training example I'm not going to say I
training example I'm not going to say I can get anybody ripped it doesn't matter
can get anybody ripped it doesn't matter if you're this age it doesn't matter if
if you're this age it doesn't matter if you're a man or a woman it doesn't
you're a man or a woman it doesn't matter if you're already overweight it's
matter if you're already overweight it's like you want to make sure that you're
like you want to make sure that you're speaking to the right people you want to
speaking to the right people you want to have an avatar in mind so what you would
have an avatar in mind so what you would do instead is say look this is something
do instead is say look this is something that's already worked for dozens of
that's already worked for dozens of other people and if you're somebody who
other people and if you're somebody who is coachable you're serious about this
is coachable you're serious about this and you're actually genuinely looking
and you're actually genuinely looking for what works and not just some
for what works and not just some shortcut some hack that's not actually
shortcut some hack that's not actually going to work out in the end then this
going to work out in the end then this is what's for you testimonial marketing
is what's for you testimonial marketing is the most safe yet effective form so
is the most safe yet effective form so testimonial marketing is again just
testimonial marketing is again just telling the stories of other people who
telling the stories of other people who you've helped in the past or other
you've helped in the past or other people who have had success with the
people who have had success with the product show the receipts of your claims
product show the receipts of your claims and show don't tell make promises
and show don't tell make promises attainable and Hyper specific so all
attainable and Hyper specific so all pretty much self-explanatory next
pretty much self-explanatory next perceived value is what drives action
perceived value is what drives action here's the thing before I even get into
here's the thing before I even get into the bullets nobody buys something that's
the bullets nobody buys something that's worth the price tag nobody buys
worth the price tag nobody buys something for $100 that's worth $100
something for $100 that's worth $100 weirdly enough people want to buy things
weirdly enough people want to buy things that are have a higher perceived value
that are have a higher perceived value than what they're paying so if I see
than what they're paying so if I see something and I'm like damn that's
something and I'm like damn that's probably worth hundreds of dollars 200
probably worth hundreds of dollars 200 bucks I'd buy it for 100 bucks that's
bucks I'd buy it for 100 bucks that's how everybody is people never buy things
how everybody is people never buy things that cost what they're worth basically
that cost what they're worth basically what I just said benefits bullets are
what I just said benefits bullets are the most efficient way to perceive value
the most efficient way to perceive value and compare and contrast to other
and compare and contrast to other products while throwing stones this is
products while throwing stones this is the big one comparing and contrasting to
the big one comparing and contrasting to other methods other things so if you
other methods other things so if you were to get yourself a personal trainer
were to get yourself a personal trainer at the gym like at a commercial gym it
at the gym like at a commercial gym it would literally cost you hundreds of
would literally cost you hundreds of dollars per month and they do what three
dollars per month and they do what three sessions with you per month completely
sessions with you per month completely out of the question what's the point at
out of the question what's the point at that point why not just and then you
that point why not just and then you give them a better opportunity people
give them a better opportunity people only buy if it's now or never the
only buy if it's now or never the feeling of missing out is one of the
feeling of missing out is one of the most powerful things that you can use in
most powerful things that you can use in all of your copywriting use situational
all of your copywriting use situational urgency like a deadline to inspire
urgency like a deadline to inspire action this can also be used with
action this can also be used with situational scarcity understand that
situational scarcity understand that more fact based these are the better
more fact based these are the better these work so the example that I love to
these work so the example that I love to give is oh well you better get our ebook
give is oh well you better get our ebook quick because our ebook is going to run
quick because our ebook is going to run out we're going to sell out of copies of
out we're going to sell out of copies of an ebook that is literally just held on
an ebook that is literally just held on the internet that is infinite doesn't
the internet that is infinite doesn't make any sense does it so instead we
make any sense does it so instead we want to use things like situational
want to use things like situational urgency and situational scarcity now
urgency and situational scarcity now there's non-s situational scarcity like
there's non-s situational scarcity like for the first 10 people who buy I'm
for the first 10 people who buy I'm going to also throw in this bonus that's
going to also throw in this bonus that's just a marketing tactic that's just for
just a marketing tactic that's just for the sake of being a marketing tactic
the sake of being a marketing tactic there's nothing wrong with that but you
there's nothing wrong with that but you only want to use those in promotions and
only want to use those in promotions and you want to use them very very sparingly
you want to use them very very sparingly because it's very obvious that you're
because it's very obvious that you're trying to get more sales which there
trying to get more sales which there there's nothing wrong with that but it's
there's nothing wrong with that but it's going to cost you Goodwill it's going to
going to cost you Goodwill it's going to cost you brownie points people are going
cost you brownie points people are going to see you as a little bit more salesy
to see you as a little bit more salesy which is not what you want so instead
which is not what you want so instead what you can do is use situational
what you can do is use situational urgency and situational scarcity for
urgency and situational scarcity for example dude the housing market is going
example dude the housing market is going crazy right now everybody's complaining
crazy right now everybody's complaining because the housing market is so high
because the housing market is so high but you want to know the funny thing is
but you want to know the funny thing is that the best time to get into real
that the best time to get into real estate is right now because while things
estate is right now because while things might be flying high right now they're
might be flying high right now they're not going to be flying high forever and
not going to be flying high forever and it's soon as it dips below what it
it's soon as it dips below what it currently is then that that's when
currently is then that that's when everybody starts buying so if you learn
everybody starts buying so if you learn now when the opportunity arises in the
now when the opportunity arises in the very very very near future it could be
very very very near future it could be as soon as next month you are going to
as soon as next month you are going to be prepared you're going to be like one
be prepared you're going to be like one of those people who bought real estate
of those people who bought real estate bought up all the real estate after the
bought up all the real estate after the 2008 financial crisis and those are the
2008 financial crisis and those are the people who literally bought a house for
people who literally bought a house for 200 Grand and are now selling it for
200 Grand and are now selling it for millions and if you want that to be you
millions and if you want that to be you then click here to learn about real
then click here to learn about real estate right that's kind of how that
estate right that's kind of how that works the same with scarcity scarcity is
works the same with scarcity scarcity is essentially just there's only 100 left
essentially just there's only 100 left where urgency is this is only going to
where urgency is this is only going to last for a limited amount of time those
last for a limited amount of time those are the difference between scarcity and
are the difference between scarcity and urgency and next we have to talk about
urgency and next we have to talk about putting the reader first okay extremely
putting the reader first okay extremely important so instead of saying words
important so instead of saying words like I we or us focus on talking about
like I we or us focus on talking about you okay when telling stories or
you okay when telling stories or anecdotes always related it back to the
anecdotes always related it back to the reader extremely important and it's best
reader extremely important and it's best to add what's for me in the beginning of
to add what's for me in the beginning of most pieces of copy so like I said
most pieces of copy so like I said stories are extremely important but you
stories are extremely important but you have to be careful with stories again
have to be careful with stories again stories are very delicate and touchy
stories are very delicate and touchy subject they're not super easy to pull
subject they're not super easy to pull off but with stories it really comes
off but with stories it really comes down to relating the story to the reader
down to relating the story to the reader a lot of people also make the mistake of
a lot of people also make the mistake of they tell stories just to tell stories
they tell stories just to tell stories or they tell stories and they get right
or they tell stories and they get right into the story without telling me why I
into the story without telling me why I should listen to the story why I should
should listen to the story why I should watch the story so for example if I was
watch the story so for example if I was like here's the story of how I went to
like here's the story of how I went to the gym for 5 years and made no progress
the gym for 5 years and made no progress and then changed two things and then I
and then changed two things and then I went from 180 lb to 220 lb getting 40 lb
went from 180 lb to 220 lb getting 40 lb of muscle in 1 year after 5 years of
of muscle in 1 year after 5 years of basically no gains here's exactly what I
basically no gains here's exactly what I did so that you can replicate it and do
did so that you can replicate it and do it for yourself you always want to add
it for yourself you always want to add something like that to tie it back to
something like that to tie it back to the reader now that you know those
the reader now that you know those copyrighting lessons I want you to keep
copyrighting lessons I want you to keep an eye out I want you to break down this
an eye out I want you to break down this copy with me that I'm about to share
copy with me that I'm about to share with you from my private students and I
with you from my private students and I want you to look at it and I want you to
want you to look at it and I want you to break it down using the lessons that you
break it down using the lessons that you just learned all right everybody without
just learned all right everybody without any further Ado let's check it out peace
any further Ado let's check it out peace what's this wholesaling sales program
what's this wholesaling sales program ready to make 20K plus deals on repeat
ready to make 20K plus deals on repeat click the play stop letting 20K plus
click the play stop letting 20K plus deals fall through your pipeline what
deals fall through your pipeline what kind of deals yo wholesalers if you're
kind of deals yo wholesalers if you're tired of figuring this out on your
tired of figuring this out on your own pull up a seat this one is for you
own pull up a seat this one is for you also like look at how far away this is
also like look at how far away this is like I'm sorry but I ain't reading this
like I'm sorry but I ain't reading this first nobody's ever reading this because
first nobody's ever reading this because it looks like part of my tab up front
it looks like part of my tab up front Okay he has an exit popup that's pretty
Okay he has an exit popup that's pretty good like make it a part of the eyebrow
good like make it a part of the eyebrow copy ready to make 20K Plus on deals on
copy ready to make 20K Plus on deals on repeat stop letting 20K plus deals fall
repeat stop letting 20K plus deals fall through your pipeline you don't need to
through your pipeline you don't need to reinvent the wheel you just need a
reinvent the wheel you just need a proven process okay but maybe right now
proven process okay but maybe right now things look a little more like
things look a little more like inconsistent sales phone anxiety not
inconsistent sales phone anxiety not knowing where to go so what is he giving
knowing where to go so what is he giving you here guys like when I talk about
you here guys like when I talk about email copywriting and you just need to
email copywriting and you just need to compile all the stuff from their compile
compile all the stuff from their compile all the stuff from their personal brand
all the stuff from their personal brand he's literally giving giving this to you
he's literally giving giving this to you he's giving it to you he's like here you
he's giving it to you he's like here you go here's how you write my copy here's
go here's how you write my copy here's what people are struggling with
what people are struggling with inconsistent sales phone anxiety not
inconsistent sales phone anxiety not knowing what to do and also an expansion
knowing what to do and also an expansion of those as well what if instead of
of those as well what if instead of searching everywhere for the answers
searching everywhere for the answers your day looked more like this so losing
your day looked more like this so losing bad deals because of a bad process or
bad deals because of a bad process or sorry losing de because of a bad process
sorry losing de because of a bad process to confidently closing 20K plus
to confidently closing 20K plus assignment fees knowing you've got
assignment fees knowing you've got income coming in and all these ones all
income coming in and all these ones all of this is waiting for you stop
of this is waiting for you stop wasting time when you can adopt a proven
wasting time when you can adopt a proven process that has made me Millions
process that has made me Millions process double your assignment fees plus
process double your assignment fees plus make consistent sales Eric Klein's seven
make consistent sales Eric Klein's seven fig wholesaler sales program take a
fig wholesaler sales program take a quick look at what you get inside value
quick look at what you get inside value stack because I believe in winning
stack because I believe in winning together there's more bonuses don't just
together there's more bonuses don't just just take my word for it testimonials
just take my word for it testimonials you can get it today for total value
you can get it today for total value 12,000 normally 2500 yours only today
12,000 normally 2500 yours only today for 1,000 bucks be the sales goat and
for 1,000 bucks be the sales goat and then a little bit about him so this is
then a little bit about him so this is actually pretty solid I can tell that
actually pretty solid I can tell that this was made by professional people
this was made by professional people other than the headline the headline was
other than the headline the headline was trash I don't know what was up with that
trash I don't know what was up with that real talk you're going to stay stuck
real talk you're going to stay stuck unless you make a change people fail on
unless you make a change people fail on wholesaling not because it's difficult
wholesaling not because it's difficult but because they lack Hustle but this is
but because they lack Hustle but this is all stuff you can use in emails so yeah
all stuff you can use in emails so yeah there's things he could definitely fix
there's things he could definitely fix but overall this is pretty good at least
but overall this is pretty good at least it has good information in it that we
it has good information in it that we can that we can swipe subject line no
can that we can swipe subject line no subject no preview okay interesting see
subject no preview okay interesting see a lot of emojis here you don't want to
a lot of emojis here you don't want to use too many emojis especially this dude
use too many emojis especially this dude like this dude ain't using emojis this
like this dude ain't using emojis this dude don't even like no offense to him
dude don't even like no offense to him but he's tatted he probably has like
but he's tatted he probably has like kids that are like 20 years old he ain't
kids that are like 20 years old he ain't out here using emojis my friend let's
out here using emojis my friend let's check it out do you really think I
check it out do you really think I forgot to put a subject line no I made
forgot to put a subject line no I made it no subject to capture your attention
it no subject to capture your attention and today that's exactly what I'm going
and today that's exactly what I'm going to help you master in your wholesaling
to help you master in your wholesaling Biz so you know what this type of copy
Biz so you know what this type of copy isn't a bad type of copy it's just
isn't a bad type of copy it's just entertainment copy there's nothing wrong
entertainment copy there's nothing wrong with that but don't go overboard with it
with that but don't go overboard with it because I had clients before in the past
because I had clients before in the past and this is something I got caught up
and this is something I got caught up with in the beginning when I was just
with in the beginning when I was just starting to try to come become a
starting to try to come become a copywriter when you want to write free
copywriter when you want to write free value for prospects or you want to start
value for prospects or you want to start with them you want to play it safe once
with them you want to play it safe once you're on with them and you're working
you're on with them and you're working for them and they see your emails are
for them and they see your emails are working for them only then you want to
working for them only then you want to start to be more entertaining in your
start to be more entertaining in your copy cuz there's nothing wrong with like
copy cuz there's nothing wrong with like playing a character in your emails and
playing a character in your emails and stuff and and doing this sort of thing
stuff and and doing this sort of thing but doing it too much or doing it for
but doing it too much or doing it for the wrong person it's going to it's
the wrong person it's going to it's going to make them feel like you're not
going to make them feel like you're not doing their brand voice and they're not
doing their brand voice and they're not you're also not doing it seriously like
you're also not doing it seriously like you're not taking it seriously capturing
you're not taking it seriously capturing attention in your cold calls why so you
attention in your cold calls why so you can stand out from the 500 trillion
can stand out from the 500 trillion other wholesalers out there because I
other wholesalers out there because I get it when you were first taught to
get it when you were first taught to cold call all you were told to do was
cold call all you were told to do was read off some secret script then pray
read off some secret script then pray that the lead was super motivated to
that the lead was super motivated to sell their house okay sweet so this is
sell their house okay sweet so this is dope dope
dope dope um relatability the relatability here is
um relatability the relatability here is good I can tell you no the problem this
good I can tell you no the problem this strategy has a success rate of less than
strategy has a success rate of less than 1% if you're lucky why because when the
1% if you're lucky why because when the homeowner answers the phone and hears
homeowner answers the phone and hears the same script for the thousandth time
the same script for the thousandth time they're going to throw you in the boat
they're going to throw you in the boat of oh another scammy real estate person
of oh another scammy real estate person trying to make money it's a good
trying to make money it's a good justification translation they're going
justification translation they're going to say not interested in hang up the
to say not interested in hang up the phone asap it's good good lesson this
phone asap it's good good lesson this copy is well executed but how do you fix
copy is well executed but how do you fix this well we grab their attention in a
this well we grab their attention in a unique way instead of an icebreaker or
unique way instead of an icebreaker or being what upgrades have you done to
being what upgrades have you done to your house on address say something like
your house on address say something like so name why are you interested in
so name why are you interested in selling your house is it because of your
selling your house is it because of your research some specific specific life
research some specific specific life situation about them name understand
situation about them name understand that they've talked to thousands of
that they've talked to thousands of wholesalers over the phone so say
wholesalers over the phone so say something that makes you different and
something that makes you different and from there not only maintain that high
from there not only maintain that high energy determination and confidence but
energy determination and confidence but also talk about topics the homeowner
also talk about topics the homeowner cares about they don't give a care about
cares about they don't give a care about what roof type they have instead of
what roof type they have instead of having conversation about their family
having conversation about their family memories in the house and what it's
memories in the house and what it's going to feel like moving really get
going to feel like moving really get personal with the lead develop a deep
personal with the lead develop a deep connection with them on how show you
connection with them on how show you show that you care this way they can
show that you care this way they can trust you over the millions of other
trust you over the millions of other wholesalers who called their phones and
wholesalers who called their phones and ask them ridiculous questions about
ask them ridiculous questions about their house name my wholesaling team was
their house name my wholesaling team was able to close over 100 deals last year
able to close over 100 deals last year just by getting personal with the leads
just by getting personal with the leads over the phone so if I were you I ditch
over the phone so if I were you I ditch sleazy sales script and start trying to
sleazy sales script and start trying to build personal connections instead sign
build personal connections instead sign off PS if you want to see a live
off PS if you want to see a live breakdown of one of my sales guys
breakdown of one of my sales guys closing three leads in an hour just from
closing three leads in an hour just from getting personal with them click here to
getting personal with them click here to get this free training video it's really
get this free training video it's really good too it's good CTA honestly bro it's
good too it's good CTA honestly bro it's quite solid it started out as
quite solid it started out as entertainment copy but then it like went
entertainment copy but then it like went over to some value copy I know with this
over to some value copy I know with this this is probably going to work like
this is probably going to work like Wonders on my email list something else
Wonders on my email list something else to note guys when you do stuff like this
to note guys when you do stuff like this use this sort of thing sparingly if you
use this sort of thing sparingly if you open up every single email with
open up every single email with something like that's kind of gimmicky
something like that's kind of gimmicky and a joke and entertaining it's going
and a joke and entertaining it's going to get kind of old and this going to get
to get kind of old and this going to get kind of annoying and then you're going
kind of annoying and then you're going to become like just blind to it so if I
to become like just blind to it so if I sent this out to my email list it would
sent this out to my email list it would work really really well because like 80%
work really really well because like 80% of my emails are very just pretty plain
of my emails are very just pretty plain benefits based not plain but they're
benefits based not plain but they're like a benefit with a specific Intrigue
like a benefit with a specific Intrigue or something else that makes it just a
or something else that makes it just a bit different that's basically it you
bit different that's basically it you don't want to refer to the subject line
don't want to refer to the subject line in the email itself because they may
in the email itself because they may have forgotten it or get confused used
have forgotten it or get confused used cuz they don't know what you're talking
cuz they don't know what you're talking about so you just say so many business
about so you just say so many business owners think SEO is dead particularly
owners think SEO is dead particularly those who have tried SEO for a long time
those who have tried SEO for a long time we get no results thus have no choice
we get no results thus have no choice but to pour money into ads and pray for
but to pour money into ads and pray for leads so this is definitely not a third
leads so this is definitely not a third grade reading level word also it feels
grade reading level word also it feels this feels like fluff like there's a lot
this feels like fluff like there's a lot of stuff here like this is like
of stuff here like this is like explaining stuff what you want to do and
explaining stuff what you want to do and I get what you're doing this is like a
I get what you're doing this is like a Pas and this is what a lot of people
Pas and this is what a lot of people have trouble with so when it comes to
have trouble with so when it comes to structure you're talking about the
structure you're talking about the problem in like 3 to four lines then
problem in like 3 to four lines then what's in for me in another two to three
what's in for me in another two to three lines and then you agitate for whatever
lines and then you agitate for whatever it is like let's just say eight lines or
it is like let's just say eight lines or seven lines and then solution CTA is the
seven lines and then solution CTA is the other seven lines that make sense to you
other seven lines that make sense to you guys so like the problem is is really
guys so like the problem is is really short what what sometimes people do is
short what what sometimes people do is they problem and then they go to agitate
they problem and then they go to agitate and then they watch s it for me and then
and then they watch s it for me and then they solution but obviously that's not
they solution but obviously that's not what you want to do because if I just
what you want to do because if I just opened up an email saying man
opened up an email saying man copyrighting is hard like it's imposs it
copyrighting is hard like it's imposs it feels like it's impossible to click
feels like it's impossible to click clients you're outreaching all day you
clients you're outreaching all day you feel like you're doing what everyone
feel like you're doing what everyone else is doing you're getting ignored
else is doing you're getting ignored when people ignore you sometimes they
when people ignore you sometimes they reject you then you don't feel very good
reject you then you don't feel very good and you don't feel very good and it it
and you don't feel very good and it it hurts your confidence and now you don't
hurts your confidence and now you don't want to outreach even more so then you
want to outreach even more so then you stop outreaching and then you've been
stop outreaching and then you've been kind of dabbling and copyrighting for 6
kind of dabbling and copyrighting for 6 months well I'm going to show you how to
months well I'm going to show you how to not do that by the time you get to the
not do that by the time you get to the what's in it for me I'm a little bit
what's in it for me I'm a little bit depressed on the inside you get me so
depressed on the inside you get me so you want to like tease like talk about
you want to like tease like talk about the problem for a second relate to it
the problem for a second relate to it tell them that you know the actual
tell them that you know the actual solution and then you can talk more
solution and then you can talk more about the problem after that again well
about the problem after that again well I'm not saying this that paid ads are
I'm not saying this that paid ads are ineffective can it be sustained in the
ineffective can it be sustained in the long run pumping money into ads while
long run pumping money into ads while having zero control over your cost per
having zero control over your cost per lead quality and quality of leads sounds
lead quality and quality of leads sounds like something being held hostage by the
like something being held hostage by the masters of Facebook to me I still
masters of Facebook to me I still haven't got a what's in for me yet the
haven't got a what's in for me yet the moment they stop putting money into ads
moment they stop putting money into ads the leads stop coming without control
the leads stop coming without control are they really in the driver seat of
are they really in the driver seat of their business here's a cold hard Truth
their business here's a cold hard Truth for these people SEO isn't dead it's
for these people SEO isn't dead it's evolving and there's some really long
evolving and there's some really long lines down here wow this is a long email
lines down here wow this is a long email yeah okay so here's the thing my friend
yeah okay so here's the thing my friend and I'm already getting these Vibes so
and I'm already getting these Vibes so I'm going to leave you with this get
I'm going to leave you with this get more concise and simple and I get what
more concise and simple and I get what you're saying here's the thing you might
you're saying here's the thing you might be thinking or saying but Tyson these
be thinking or saying but Tyson these are this is a B2B offer I thought you
are this is a B2B offer I thought you said B2B offers are more sophisticated
said B2B offers are more sophisticated that's the word and yes that's true but
that's the word and yes that's true but here's the thing all copy needs to be
here's the thing all copy needs to be simple even if you're writing to
simple even if you're writing to intelligent people cuz here's the thing
intelligent people cuz here's the thing even when people are intelligent they
even when people are intelligent they might not still read good me myself I
might not still read good me myself I don't read too good myself I'm a lot
don't read too good myself I'm a lot better at reading out loud because I do
better at reading out loud because I do it pretty much every day and force
it pretty much every day and force myself to do it but think about it I've
myself to do it but think about it I've been reading out loud for over two years
been reading out loud for over two years and I still can't even strain together a
and I still can't even strain together a simple sentence so here's the thing when
simple sentence so here's the thing when you make your message as simple as
you make your message as simple as possible you do two things you make it
possible you do two things you make it accessible to people who aren't very
accessible to people who aren't very good readers and the people who are good
good readers and the people who are good readers you make it more accessible to
readers you make it more accessible to them you make it more understandable to
them you make it more understandable to them so it's literally a win-win there's
them so it's literally a win-win there's no downside to simplifying your message
no downside to simplifying your message and like you explain really big ideas in
and like you explain really big ideas in here as well but as or as today
here as well but as or as today particularly those who have doing SEO
particularly those who have doing SEO for for a long time got no results thus
for for a long time got no results thus have no choice but to pour money into
have no choice but to pour money into ads paid ads and pray for leads like
ads paid ads and pray for leads like this is a long sentence well I'm not
this is a long sentence well I'm not saying paid ads are ineffective can paid
saying paid ads are ineffective can paid also you say it here like say say paid
also you say it here like say say paid ads right here can paid ads be sustained
ads right here can paid ads be sustained in the long runs pumping money into ads
in the long runs pumping money into ads while having zero control over your cost
while having zero control over your cost per lead and quality of lead sounds like
per lead and quality of lead sounds like you're being held hostage by the masters
you're being held hostage by the masters of Facebook to me long and then look at
of Facebook to me long and then look at these ones these are like all long lines
these ones these are like all long lines long lines another pretty long line long
long lines another pretty long line long ass line long ass line one short medium
ass line long ass line one short medium medium medium long long long long long
medium medium long long long long long medium long yeah and so on and so forth
medium long yeah and so on and so forth and then just like a a big jumble of
and then just like a a big jumble of words down here and then more like the
words down here and then more like the the length of this email is also crazy I
the length of this email is also crazy I don't know how you even fill it up with
don't know how you even fill it up with all this stuff so yeah bro keep it
all this stuff so yeah bro keep it simple really easy way to keep it simple
simple really easy way to keep it simple is that bro like Alex hosi can literally
is that bro like Alex hosi can literally explain the most in-depth business
explain the most in-depth business tactics as simple as possible and to the
tactics as simple as possible and to the point where he just gets people who
point where he just gets people who aren't even business people to just like
aren't even business people to just like open up and read his book real quick
open up and read his book real quick yeah literally like put it through
yeah literally like put it through Heming put it through a software or an
Heming put it through a software or an app and just or even chat gbt and just
app and just or even chat gbt and just say make this simpler make this shorter
say make this simpler make this shorter make this easier to understand I don't
make this easier to understand I don't want you sitting on the sidelines uhuh
want you sitting on the sidelines uhuh right now you fall into one of these
right now you fall into one of these three categories yeah like this is a
three categories yeah like this is a whole another email like way way way way
whole another email like way way way way way way way too much this is like a
way way way too much this is like a whole different email cut that cut that
whole different email cut that cut that yeah make it shorter so emails for the
yeah make it shorter so emails for the woman hey coach will help you add at
woman hey coach will help you add at least $5,000 in new sales to your
least $5,000 in new sales to your business in 16 weeks guaranteed no catch
business in 16 weeks guaranteed no catch as long as you show up to do the work
as long as you show up to do the work your result results are guaranteed
your result results are guaranteed there's one thing I know for sure it's
there's one thing I know for sure it's that you wildly capable of building an
that you wildly capable of building an online coaching business of your dreams
online coaching business of your dreams how are you wildly capable of something
how are you wildly capable of something you're either capable of something or
you're either capable of something or you're not also this Centerline text is
you're not also this Centerline text is so bad I'm not going to read it remember
so bad I'm not going to read it remember when you're make when you're writing on
when you're make when you're writing on a sales page especially small text like
a sales page especially small text like don't Center it extremely confusing and
don't Center it extremely confusing and hard to read let me guess you've thought
hard to read let me guess you've thought about starting your coaching business
about starting your coaching business before but you're overwhelmed unsure
before but you're overwhelmed unsure feeling like too many people are already
feeling like too many people are already online coaches doubting you have what it
online coaches doubting you have what it takes stuck in information overload oh
takes stuck in information overload oh girl I so get it this is really freaking
girl I so get it this is really freaking hard to read this is really freaking
hard to read this is really freaking hard to read holy crap ah my eyes dead
hard to read holy crap ah my eyes dead end job equals Freedom or sadness is
end job equals Freedom or sadness is what you need for Success yeah okay sure
what you need for Success yeah okay sure these work although like this stuff is
these work although like this stuff is like again the exercise here is writing
like again the exercise here is writing for women and this is not really how
for women and this is not really how women usually think not usually going to
women usually think not usually going to resonate with women and this is why this
resonate with women and this is why this exercise is so important is because dude
exercise is so important is because dude they speak way different than us they
they speak way different than us they think a lot different than us this is on
think a lot different than us this is on not no misogyny stuff There's Nothing
not no misogyny stuff There's Nothing Better or Worse about it it's just what
Better or Worse about it it's just what they think about wait is there actually
they think about wait is there actually prices down here paying full for $ 33900
prices down here paying full for $ 33900 a payment plan starting at $139 Bro 4
a payment plan starting at $139 Bro 4 grand out
grand out $136 a month I don't know how you make
$136 a month I don't know how you make that into a payment plan guys this is
that into a payment plan guys this is exactly what I'm talking about she's
exactly what I'm talking about she's going to have a whole bunch of the wrong
going to have a whole bunch of the wrong people in there starting at $136 thing
people in there starting at $136 thing that I wanted to show you guys is where
that I wanted to show you guys is where she was like oh girl I so get it like
she was like oh girl I so get it like dude I wouldn't put that on my sales
dude I wouldn't put that on my sales page cuz I'm a man I'm a guy real talk
page cuz I'm a man I'm a guy real talk and then she talks about some more stuff
and then she talks about some more stuff right so they speak I'm just saying that
right so they speak I'm just saying that they speak differently they think
they speak differently they think differently and the problem with this is
differently and the problem with this is like sadness is what you need for
like sadness is what you need for Success dude Girls Just Want to Have Fun
Success dude Girls Just Want to Have Fun girls like fun girls like happy girls
girls like fun girls like happy girls want a business to make them happy they
want a business to make them happy they build businesses to spend more time with
build businesses to spend more time with their kids to go travel on vacations so
their kids to go travel on vacations so they have more free time they don't
they have more free time they don't start a business so I can make tons
start a business so I can make tons of money and get a superar and and stuff
of money and get a superar and and stuff like us so this would work something
like us so this would work something more for like business-minded men not so
more for like business-minded men not so much like women hey name if you're
much like women hey name if you're currently stuck in a 9 to-5 cycle that's
currently stuck in a 9 to-5 cycle that's good because I will show you how you can
good because I will show you how you can use your dead-end job to make 5K per
use your dead-end job to make 5K per month you may think that the 9 to5 life
month you may think that the 9 to5 life is bad for you that it's draining all
is bad for you that it's draining all your energy and not giving you any
your energy and not giving you any freedom but it's actually the opposite
freedom but it's actually the opposite instead of like telling here cuz this is
instead of like telling here cuz this is very telling I might say in my
very telling I might say in my experience or for me it was the opposite
experience or for me it was the opposite this way again you're not telling you're
this way again you're not telling you're telling kind of you're not trying to
telling kind of you're not trying to convince them you're showing them why
convince them you're showing them why you're convinced 9 of5 is not only good
you're convinced 9 of5 is not only good for learning how to be disciplined and
for learning how to be disciplined and do the work that you need yeah see like
do the work that you need yeah see like and and guys it should be challenging it
and and guys it should be challenging it should be challenging to write this type
should be challenging to write this type of stuff but nowhere in her sales page
of stuff but nowhere in her sales page did she even touch on something like
did she even touch on something like discipline so not womanly I really hope
discipline so not womanly I really hope I'm not offending anybody right now but
I'm not offending anybody right now but more important after all the exhaustion
more important after all the exhaustion and worry you get the guts to quit and
and worry you get the guts to quit and start your own business now you may
start your own business now you may think that I am talking some nonsense
think that I am talking some nonsense now you may think that I'm talking some
now you may think that I'm talking some nonsense but let me ask you a question
nonsense but let me ask you a question why do you think diamonds are so
why do you think diamonds are so valuable it's because of the pressure
valuable it's because of the pressure they're facing during the creation Now
they're facing during the creation Now I'm not only saying that you should go
I'm not only saying that you should go out there and get stressed mentally
out there and get stressed mentally crushed but what you should do instead
crushed but what you should do instead is use the pressure that you have on
is use the pressure that you have on your shoulders right now put it in
your shoulders right now put it in something meaningful something that will
something meaningful something that will give you the freedom to sleep in and Be
give you the freedom to sleep in and Be Your Own Boss freedom to travel sleep in
Your Own Boss freedom to travel sleep in and Be Your Own Boss this this is what
and Be Your Own Boss this this is what they want yes now you're getting the
they want yes now you're getting the idea see here's the thing I get your
idea see here's the thing I get your lesson and your lesson is going to work
lesson and your lesson is going to work especially with with women you have to
especially with with women you have to wrap your lesson in what I call sexy
wrap your lesson in what I call sexy bacon right just something that's
bacon right just something that's attractive something that looks good
attractive something that looks good it's like any marketing thing especially
it's like any marketing thing especially when it comes to let's say it's like
when it comes to let's say it's like Fitness I'm going to show you how to
Fitness I'm going to show you how to lose weight and live a happy life and
lose weight and live a happy life and then they're like they want to learn
then they're like they want to learn more but you're like okay I'm going to
more but you're like okay I'm going to show you how to do that and how to do it
show you how to do that and how to do it without having to starve yourself and
without having to starve yourself and how to do it and actually have time for
how to do it and actually have time for yourself and not break the bank but it's
yourself and not break the bank but it's going to be hard and it's going to take
going to be hard and it's going to take discipline that's that's an afterthought
discipline that's that's an afterthought that's the thing you get after right now
that's the thing you get after right now you're leading with the like you're
you're leading with the like you're leading with with the hardness you're
leading with with the hardness you're leading with the difficulty you're
leading with the difficulty you're leading with the downside which is not
leading with the downside which is not necessarily what you want to do so
necessarily what you want to do so here's the thing right this sort of
here's the thing right this sort of thing works really well on 18 to 24y Old
thing works really well on 18 to 24y Old Men because those are some of the only
Men because those are some of the only people in the whole Avatar space that
people in the whole Avatar space that you can say that you can be super
you can say that you can be super confrontational with that's the the
confrontational with that's the the Andrew Tate type of guys like that's
Andrew Tate type of guys like that's super popular right now but only for
super popular right now but only for them you wouldn't speak like that to
them you wouldn't speak like that to people who are older or even women as
people who are older or even women as well again free from the constant worry
well again free from the constant worry about the future and the ability to
about the future and the ability to spend your days exactly how you want
spend your days exactly how you want without being tied to your schedule yeah
without being tied to your schedule yeah lead with all this stuff dude now I get
lead with all this stuff dude now I get it you might feel nervous and scared
it you might feel nervous and scared thinking about quitting your job and
thinking about quitting your job and starting a business it could go many
starting a business it could go many ways but that's the beauty of it and if
ways but that's the beauty of it and if you don't believe that it's possible
you don't believe that it's possible here's one of what one of my friends did
here's one of what one of my friends did testimonial as you can see name of a
testimonial as you can see name of a student did this in just one month after
student did this in just one month after quitting her 9 to5 she was in the same
quitting her 9 to5 she was in the same position as you stuck in a dead end job
position as you stuck in a dead end job craving freedom to sleep in travel and
craving freedom to sleep in travel and be her own boss you used these before I
be her own boss you used these before I would use different ones cuz it sounds
would use different ones cuz it sounds redundant when you keep saying sleep in
redundant when you keep saying sleep in travel and be Own Boss also don't use
travel and be Own Boss also don't use this this is very chat GPT when you use
this this is very chat GPT when you use this double like long Dash
this double like long Dash feeling burnt out and like her brain's
feeling burnt out and like her brain's permanently stuck in work mode affecting
permanently stuck in work mode affecting her sleep and overall will be
her sleep and overall will be yeah good now if you want to achieve the
yeah good now if you want to achieve the same result as name of student just
same result as name of student just reply to this email with the word quit
reply to this email with the word quit and help me so I can help you make 5K a
and help me so I can help you make 5K a month all your best you're Marie so I
month all your best you're Marie so I basically gave all my stuff there now
basically gave all my stuff there now what's her name who made this I really
what's her name who made this I really want to know what her Instagram is so we
want to know what her Instagram is so we can look for an angle yeah I would talk
can look for an angle yeah I would talk a lot more about the dream straight and
a lot more about the dream straight and transformation because she's really hard
transformation because she's really hard on that she doesn't talk about
on that she doesn't talk about discipline she doesn't talk about it's
discipline she doesn't talk about it's going to take hard work to start she
going to take hard work to start she just only talks about the good stuff I
just only talks about the good stuff I help online coaches make Bank while
help online coaches make Bank while making a difference former mult 6 Figure
making a difference former mult 6 Figure fit coach plus 11 years of experience
fit coach plus 11 years of experience programs and free resources right there
programs and free resources right there okay so let's see what the free resource
okay so let's see what the free resource is let's get this party started explore
is let's get this party started explore my programs and tune in to the Pod RSVP
my programs and tune in to the Pod RSVP for my free training yeah this is very
for my free training yeah this is very girl business well everybody that was
girl business well everybody that was good well if I come across a one that I
good well if I come across a one that I really like I like like the angle and
really like I like like the angle and stuff what I'm going to do is I'm going
stuff what I'm going to do is I'm going to rewrite it in my own words and I'm
to rewrite it in my own words and I'm also going to spend more time on each
also going to spend more time on each piece of copy and I'm not going to go
piece of copy and I'm not going to go line by line and like like I'm going to
line by line and like like I'm going to read it line by line but I'm not going
read it line by line but I'm not going to focus too too much on the specifics
to focus too too much on the specifics I'm going to focus more on the overall
I'm going to focus more on the overall feedback of the email and then I'm going
feedback of the email and then I'm going to tell you where to go to learn more
to tell you where to go to learn more that's going to be kind of the theme of
that's going to be kind of the theme of today first thing I can tell from this
today first thing I can tell from this one this line I can tell is really long
one this line I can tell is really long haven't read it it just looks long you
haven't read it it just looks long you don't do many like small on liners I
don't do many like small on liners I mean you do a couple here the CTA looks
mean you do a couple here the CTA looks really long the PS lines look really
really long the PS lines look really long so I think you can probably just
long so I think you can probably just from an outside perspective looking in
from an outside perspective looking in like I haven't even read the email yet
like I haven't even read the email yet but you can probably make it a little
but you can probably make it a little bit more consumable and also increase
bit more consumable and also increase the quality of pacing meaning like you
the quality of pacing meaning like you want to add some more shorter lines in
want to add some more shorter lines in there as well so let's just go right
there as well so let's just go right through it sub line shoot the gun
through it sub line shoot the gun preview you are now loaded with
preview you are now loaded with ammunition so I don't know what the
ammunition so I don't know what the context is so what you're going to want
context is so what you're going to want to do next time is link the prospect
to do next time is link the prospect above also explain the angle and main
above also explain the angle and main idea also this is really not very
idea also this is really not very specific I don't know if this is a gun
specific I don't know if this is a gun guy okay it's an Amazon FBA guys so yeah
guy okay it's an Amazon FBA guys so yeah it's like a overly curious kind of Click
it's like a overly curious kind of Click baity subject line preview could be make
baity subject line preview could be make it have something to do with the related
it have something to do with the related topic so let's let's read it and see if
topic so let's let's read it and see if we can come up with some more subject
we can come up with some more subject lines as we go on I hope all the value I
lines as we go on I hope all the value I have provided thus far has not been
have provided thus far has not been stored in your computer collecting dust
stored in your computer collecting dust and that you've actually been using the
and that you've actually been using the resources I don't want you to miss out
resources I don't want you to miss out on the free sauce otherwise that would
on the free sauce otherwise that would defeat the purpose my friend all due
defeat the purpose my friend all due respect but this is four lines deep and
respect but this is four lines deep and you haven't said anything this is a very
you haven't said anything this is a very long-winded way of saying High the whole
long-winded way of saying High the whole point is to provide you with the
point is to provide you with the foundation to begin your Amazon Journey
foundation to begin your Amazon Journey you see there's two things I've noticed
you see there's two things I've noticed that separates those that become
that separates those that become exceptional at this and those who become
exceptional at this and those who become average so this is where the email start
average so this is where the email start how would you start this better or you
how would you start this better or you can start with like a perplexing
can start with like a perplexing question so you start like this hey
question so you start like this hey first name how come some people start
first name how come some people start Amazon FBA they struggle for 6 to 12
Amazon FBA they struggle for 6 to 12 months and never make any money while
months and never make any money while other people like I don't know you can
other people like I don't know you can even leg like a testimonial the
even leg like a testimonial the perplexing question why do some people
perplexing question why do some people succeed and other people fail well the
succeed and other people fail well the main reason is because there's only
main reason is because there's only really two reasons and in this email I'm
really two reasons and in this email I'm not only going to share them with you
not only going to share them with you but also show you how to use these two
but also show you how to use these two strategies to get your first 5k a month
strategies to get your first 5k a month with Amazon FBA that's an example of how
with Amazon FBA that's an example of how it would look and and like this is
it would look and and like this is exactly where you would drive people
exactly where you would drive people away the exceptional take action and
away the exceptional take action and Implement there's two things that
Implement there's two things that separate the ones who become successful
separate the ones who become successful successful and the ones who are average
successful and the ones who are average the exceptional take action and
the exceptional take action and Implement pretty blanket statement I
Implement pretty blanket statement I might add try to add something more
might add try to add something more intriguing like imagine if I was like
intriguing like imagine if I was like here's what successful copywriters do
here's what successful copywriters do that average ones don't they don't take
that average ones don't they don't take action yeah you heard that right loser
action yeah you heard that right loser copywriters the ones that never make any
copywriters the ones that never make any money those are the ones that are always
money those are the ones that are always taking action and implementing what do
taking action and implementing what do the actual successful copywriters do I
the actual successful copywriters do I can't come up with the angle but the
can't come up with the angle but the reason that one would work is because it
reason that one would work is because it is a challenge to a commonly held belief
is a challenge to a commonly held belief this is just straight up a commonly held
this is just straight up a commonly held belief so when you tell me this if I've
belief so when you tell me this if I've already heard this a million times which
already heard this a million times which I have oh yeah take action and Implement
I have oh yeah take action and Implement take action and Implement take action
take action and Implement take action and Implement how many times have you
and Implement how many times have you guys been told told to take action and
guys been told told to take action and Implement and you're doing that and
Implement and you're doing that and you're like well if that's the secret
you're like well if that's the secret then why ain't I there yet there's
then why ain't I there yet there's there's easy ways to make this more
there's easy ways to make this more intriguing so take action and implement
intriguing so take action and implement but not in the way that most people do
but not in the way that most people do right that's a really easy simple way to
right that's a really easy simple way to add some more Intrigue to it so that's
add some more Intrigue to it so that's that's just a not a not statement simply
that's just a not a not statement simply turning up and expecting to get results
turning up and expecting to get results isn't going to cut it no matter what you
isn't going to cut it no matter what you do you have all the ammunition ready to
do you have all the ammunition ready to go now it's time for you to shoot the
go now it's time for you to shoot the gun yeah the other problem here is that
gun yeah the other problem here is that this is not really relatable to the
this is not really relatable to the subject line to SL could be better and
subject line to SL could be better and based on something else if I look in my
based on something else if I look in my inbox and I see shoot the gun you are
inbox and I see shoot the gun you are not loaded with ammunition I'm like what
not loaded with ammunition I'm like what I'm just confused don't know what it is
I'm just confused don't know what it is don't know why I'd want to open it it's
don't know why I'd want to open it it's time to take the next step in your
time to take the next step in your journey because learning for free is a
journey because learning for free is a fantastic way to get started however to
fantastic way to get started however to get to the next level in anything life
get to the next level in anything life you have to invest in yourself every
you have to invest in yourself every successful person knows every successful
successful person knows every successful person I know invested in themselves but
person I know invested in themselves but I know this is not easy especially if
I know this is not easy especially if you've never done something like this
you've never done something like this before so to take this jump at as easy
before so to take this jump at as easy as possible I'm offering you one of my
as possible I'm offering you one of my introductory courses for just $9.99 it's
introductory courses for just $9.99 it's my Amazon product research course that
my Amazon product research course that helps Amazon sellers find private label
helps Amazon sellers find private label products click the link if you want to
products click the link if you want to get your foot in the door and start your
get your foot in the door and start your journey with me to 10K a month in Amazon
journey with me to 10K a month in Amazon FBA I look forward to seeing you inside
FBA I look forward to seeing you inside until next time Dustin I want to reward
until next time Dustin I want to reward you for being one of the brave ones for
you for being one of the brave ones for taking action you are a legend man here
taking action you are a legend man here is a quick video on my story how I went
is a quick video on my story how I went being a pandemic to scaling multiple
being a pandemic to scaling multiple sixf figer businesses what I would do is
sixf figer businesses what I would do is yeah yeah cut this boom look at that you
yeah yeah cut this boom look at that you see first name there's only two things
see first name there's only two things not even I've noticed there's only two
not even I've noticed there's only two things that separates successful Amazon
things that separates successful Amazon sellers from ones that make zero
sellers from ones that make zero progress something like that short
progress something like that short simple to the point boom I just cleaned
simple to the point boom I just cleaned up that email like crazy so not only
up that email like crazy so not only will I show you what they are but also
will I show you what they are but also how you can shave 6 to 12 months off
how you can shave 6 to 12 months off your journey to hitting 10K per month or
your journey to hitting 10K per month or whatever it is with Amazon there's only
whatever it is with Amazon there's only two things that separate successful
two things that separate successful Amazon sellers from ones that Mak zero
Amazon sellers from ones that Mak zero progress so not only will I show you
progress so not only will I show you what they are but also how you can shave
what they are but also how you can shave 6 to 12 months off your journey to
6 to 12 months off your journey to hitting 10K a month with Amazon FBA so
hitting 10K a month with Amazon FBA so it's a very specific benefit right shave
it's a very specific benefit right shave 6 to 12 months off your journey to
6 to 12 months off your journey to hitting 10 to 10K with Amazon FBA
hitting 10 to 10K with Amazon FBA there's also tons of different angles
there's also tons of different angles you could go for but see how this one is
you could go for but see how this one is more specific it's not just make money
more specific it's not just make money with Amazon FBA it's not just hit 10K a
with Amazon FBA it's not just hit 10K a month with Amazon FBA it's more of like
month with Amazon FBA it's more of like avoiding the traps and then you could go
avoiding the traps and then you could go a couple ways here now again this is
a couple ways here now again this is chess openings right here I gave a
chess openings right here I gave a solution a wasn't it for me and then I
solution a wasn't it for me and then I touched on a little bit of a problem
touched on a little bit of a problem time time that it takes I could go
time time that it takes I could go agitate for the next section where I
agitate for the next section where I talk about what most Amazon FBA sellers
talk about what most Amazon FBA sellers do how it doesn't work what it feels
do how it doesn't work what it feels like to struggle and where they'll end
like to struggle and where they'll end up if they never fix their Amazon FBA
up if they never fix their Amazon FBA problems or I could just go right into
problems or I could just go right into the benefits which is what he decides to
the benefits which is what he decides to do so we're going to keep it as a
do so we're going to keep it as a benefits Alex horoi value equation
benefits Alex horoi value equation increased likelihood of achievement
increased likelihood of achievement decreased time delay and also decreased
decreased time delay and also decreased effort and increased dream state you see
effort and increased dream state you see first name there's only two things that
first name there's only two things that separates them not only will I show you
separates them not only will I show you what they are but I'll show you how to
what they are but I'll show you how to shavee off 6 to 12 months off your
shavee off 6 to 12 months off your journey to hitting 10K a month with
journey to hitting 10K a month with Amazon FBA so you just hit them right
Amazon FBA so you just hit them right here with the quote unquote lesson
here with the quote unquote lesson here's some things I can go with stop
here's some things I can go with stop learning where I I warn you against
learning where I I warn you against going into the Eternal learning phase I
going into the Eternal learning phase I can go the successful are the least
can go the successful are the least disciplined now look I know that this
disciplined now look I know that this might sound insane but Tyson I thought
might sound insane but Tyson I thought in order to be a 10K a month Amazon FBA
in order to be a 10K a month Amazon FBA seller you had to know this this that
seller you had to know this this that and the other thing well here's the
and the other thing well here's the thing is that you don't need more
thing is that you don't need more information because you want to know
information because you want to know what you're going to sit there and
what you're going to sit there and you're going to learn something over and
you're going to learn something over and over and over again but you don't
over and over again but you don't actually know it you only know it once
actually know it you only know it once you start applying it and successful
you start applying it and successful Amazon FBA sellers stop learning and
Amazon FBA sellers stop learning and they start applying otherwise they're
they start applying otherwise they're going to get caught in the Eternal
going to get caught in the Eternal learning phase it's like this marketing
learning phase it's like this marketing takes a day to learn but decades to
takes a day to learn but decades to master why because it's not the big
master why because it's not the big things that are hard to learn it's the
things that are hard to learn it's the feedback that you need from the market
feedback that you need from the market that's how I would freestyle it I'm not
that's how I would freestyle it I'm not going to write it down cuz that would
going to write it down cuz that would take too long but you get it and then
take too long but you get it and then the next thing is you have to have skin
the next thing is you have to have skin in the game the points that I'm giving
in the game the points that I'm giving are intriguing so the exceptional take
are intriguing so the exceptional take action and Implement heard it before the
action and Implement heard it before the exceptional stop learning now you're
exceptional stop learning now you're like what stop learning how that's
like what stop learning how that's called challenge Intrigue because you're
called challenge Intrigue because you're saying something that is challenging
saying something that is challenging most people's preconceived notions or
most people's preconceived notions or preconceived beliefs the next is just
preconceived beliefs the next is just Intrigue because it's curious based
Intrigue because it's curious based curiosity based what is skin in the game
curiosity based what is skin in the game what does that mean it means you can
what does that mean it means you can making bets on yourself and there's a
making bets on yourself and there's a couple ways that you can do this so the
couple ways that you can do this so the first way you can make bets on yourself
first way you can make bets on yourself is by using other people to hold you
is by using other people to hold you accountable because when you tell
accountable because when you tell somebody that you're going to do
somebody that you're going to do something meaning I'm going to do let's
something meaning I'm going to do let's say I'm going to make one Amazon FBA
say I'm going to make one Amazon FBA store by next week and then you don't do
store by next week and then you don't do it you are essentially making a bet on
it you are essentially making a bet on yourself when you lose that bet now that
yourself when you lose that bet now that person gets to call you a bit so that's
person gets to call you a bit so that's number one when you have a strong
number one when you have a strong community of people and you see them
community of people and you see them winning and you see them creating their
winning and you see them creating their Amazon FBA stores and getting their
Amazon FBA stores and getting their first sales and starting to make money
first sales and starting to make money online and you still haven't even
online and you still haven't even started your website yet it pushes you
started your website yet it pushes you forward because you have skin in the
forward because you have skin in the game the other best way to put skin in
game the other best way to put skin in the game is to invest in yourself every
the game is to invest in yourself every successful person invests in yourself
successful person invests in yourself and when you start to invest in yourself
and when you start to invest in yourself the more and more you invest in yourself
the more and more you invest in yourself the more you actually commit because
the more you actually commit because there is no turning back when you've
there is no turning back when you've actually invested a large chunk of your
actually invested a large chunk of your net worth into something if you're
net worth into something if you're looking for a effective way to invest in
looking for a effective way to invest in yourself efficiently I'd like to present
yourself efficiently I'd like to present you a solution that's not going to break
you a solution that's not going to break the bank today I'm offering you my $99
the bank today I'm offering you my $99 course for just 10 bucks it's an Amazon
course for just 10 bucks it's an Amazon product research one of course that
product research one of course that helps Amazon sellers find profitable
helps Amazon sellers find profitable private label products and then this CTA
private label products and then this CTA is too long if you want to get your foot
is too long if you want to get your foot in the door and start your journey with
in the door and start your journey with me like that's that's not like CTA stuff
me like that's that's not like CTA stuff you might as well just cut the one two
you might as well just cut the one two if you want to start your journey with
if you want to start your journey with me boom it's like that so the other part
me boom it's like that so the other part about that last point is that when you
about that last point is that when you give the lesson oh you have to invest in
give the lesson oh you have to invest in yourself it sounds like it's a sales
yourself it sounds like it's a sales message when I say you have you have to
message when I say you have you have to have skin in the game it doesn't feel
have skin in the game it doesn't feel like I'm selling to you and then when I
like I'm selling to you and then when I talk about the community it still
talk about the community it still doesn't feel like I'm selling telling it
doesn't feel like I'm selling telling it to you and then when I talk about then
to you and then when I talk about then you have to invest in yourself and if
you have to invest in yourself and if you're looking for a way to invest in
you're looking for a way to invest in yourself then that's a smooth transition
yourself then that's a smooth transition where you don't feel like I just told
where you don't feel like I just told you this point this point it feels like
you this point this point it feels like you're just telling me so that you can
you're just telling me so that you can set up the CTA oh yeah we have a damn we
set up the CTA oh yeah we have a damn we have a link bro that's what I like to
have a link bro that's what I like to see rest recover perform mm breathing
see rest recover perform mm breathing strips M interesting interesting yeah
strips M interesting interesting yeah this might not be the type of person you
this might not be the type of person you want to write for reason being is
want to write for reason being is because he's just just just just just
because he's just just just just just starting out he's probably not even
starting out he's probably not even profitable is probably just some dude
profitable is probably just some dude trying to start e-commerce yeah these
trying to start e-commerce yeah these aren't these aren't usually the guys you
aren't these aren't usually the guys you want to start with but let's check it
want to start with but let's check it out and also with guys like this in Ecom
out and also with guys like this in Ecom they don't usually do the whole email
they don't usually do the whole email marketing thing like we do it like we we
marketing thing like we do it like we we write email marketing like those last
write email marketing like those last couple ones were for personal Brands
couple ones were for personal Brands this one's for an e-commerce brand so
this one's for an e-commerce brand so it's going to be different e-commerce
it's going to be different e-commerce emails are literally usually just click
emails are literally usually just click here to get 20% off a picture of the
here to get 20% off a picture of the product and then a little bit about how
product and then a little bit about how it works and then that's it though it's
it works and then that's it though it's not really like a structured thing where
not really like a structured thing where you open it up you give them on inform
you open it up you give them on inform each it's completely different hey name
each it's completely different hey name I used to deal with it for years tossing
I used to deal with it for years tossing and turning snoring all night waking up
and turning snoring all night waking up exhausted breathless in the gym stuck in
exhausted breathless in the gym stuck in performance rut but once I strip on my
performance rut but once I strip on my nose my life quality went from sluggish
nose my life quality went from sluggish to supercharged overnight you've
to supercharged overnight you've probably been asking yourself what on
probably been asking yourself what on Earth is this dude talking about you're
Earth is this dude talking about you're probably asking yourself what on Earth
probably asking yourself what on Earth is D talking about just hear me out for
is D talking about just hear me out for a quick sec and it'll make all make
a quick sec and it'll make all make sense so another thing we have to think
sense so another thing we have to think of is like where do these people come
of is like where do these people come from okay so let's do a little bit of
from okay so let's do a little bit of funnel research so this is really
funnel research so this is really important actually so what's the main
important actually so what's the main link the main link is his store you go
link the main link is his store you go to his store first thing he wants you to
to his store first thing he wants you to do is get the strips you get the strips
do is get the strips you get the strips okay so here's the thing the people on
okay so here's the thing the people on his list already know the no strips are
his list already know the no strips are this is another key key key key key
this is another key key key key key point you guys all have to take into
point you guys all have to take into account pay attention listen up with
account pay attention listen up with e-commerce the people who are on their
e-commerce the people who are on their email list already bought or sometimes
email list already bought or sometimes they get people on their email list
they get people on their email list because they promise 10% off if they put
because they promise 10% off if they put in their email so I'll go and give you
in their email so I'll go and give you guys an example this
guys an example this one boom boom just like I said so here
one boom boom just like I said so here it wants your number sometimes it asks
it wants your number sometimes it asks your email so it's going to say unlock
your email so it's going to say unlock $10 off so they want your email so
$10 off so they want your email so that's how they get emails and they also
that's how they get emails and they also get emails from people who already buy
get emails from people who already buy from them okay so those are the two ways
from them okay so those are the two ways so needless to say all the people who
so needless to say all the people who are on this thing they know about nose
are on this thing they know about nose strips they're somewhat interested in
strips they're somewhat interested in nose strips they've clicked on an ad or
nose strips they've clicked on an ad or clicked on the website and they have
clicked on the website and they have seen it before so it's not the
seen it before so it's not the conversation isn't more like oh what are
conversation isn't more like oh what are no strips it's not really that so think
no strips it's not really that so think it like this way guys the people on the
it like this way guys the people on the list have either already bought or have
list have either already bought or have already been thinking about buying you
already been thinking about buying you need to think in your head what is the
need to think in your head what is the thing that's stopping them from buying
thing that's stopping them from buying and how do I address it so things like
and how do I address it so things like when I'm thinking why people why people
when I'm thinking why people why people want to buy or why people aren't buying
want to buy or why people aren't buying I'm thinking risk maybe they won't like
I'm thinking risk maybe they won't like it price and then like Effectiveness
it price and then like Effectiveness those are the only really things that I
those are the only really things that I can think of off the top of my head so
can think of off the top of my head so like do these really work how much are
like do these really work how much are they and are they expensive and what if
they and are they expensive and what if I don't like it like am I going to be
I don't like it like am I going to be stuck with 30 nose strips that I don't
stuck with 30 nose strips that I don't want to use so how can we how can we
want to use so how can we how can we address these so with risk it can be
address these so with risk it can be easy like small pack like now you can
easy like small pack like now you can get them in in five pack increments five
get them in in five pack increments five yeah five pack increments so you can see
yeah five pack increments so you can see if you like them or not or guarantee if
if you like them or not or guarantee if you don't like them send them back and
you don't like them send them back and we'll refund your money price this is
we'll refund your money price this is this one's easy like 20% off now that's
this one's easy like 20% off now that's what a lot of Ecom people do
what a lot of Ecom people do Effectiveness how nose strip whatever
Effectiveness how nose strip whatever kind of Effectiveness they have but the
kind of Effectiveness they have but the whole story about like you're probably
whole story about like you're probably asking yourself what is this dude
asking yourself what is this dude talking about what is a nose strip like
talking about what is a nose strip like the people already know know what a nose
the people already know know what a nose is you can actually kind of go with this
is you can actually kind of go with this opening and go with this angle but you
opening and go with this angle but you have to assume that they already know
have to assume that they already know what no strips are so that it wouldn't
what no strips are so that it wouldn't be you're probably thinking to yourself
be you're probably thinking to yourself what on Earth is this dude talking about
what on Earth is this dude talking about they're most likely thinking to
they're most likely thinking to themselves but do these no strips
themselves but do these no strips actually work like how do they actually
actually work like how do they actually work and why are these ones better than
work and why are these ones better than any other ones what do these ones do
any other ones what do these ones do differently that the other ones don't do
differently that the other ones don't do that's more of what the conversation
that's more of what the conversation would be so hear me out for a quick sec
would be so hear me out for a quick sec and it'll all make sense having nasal
and it'll all make sense having nasal breathing issues means poor oxygen
breathing issues means poor oxygen intake during sleep leading to a
intake during sleep leading to a restless nights and constant fatigue
restless nights and constant fatigue which also compromises your performance
which also compromises your performance in the gym worst of all is the 24/7
in the gym worst of all is the 24/7 mouth breathing leaving your mouth
mouth breathing leaving your mouth completely dry and even a lated face
completely dry and even a lated face shape looking like this an egg but
shape looking like this an egg but seriously using transparent microv
seriously using transparent microv vibration nasal strips will enhance your
vibration nasal strips will enhance your nasal passages with air flow providing
nasal passages with air flow providing you clear effortless breathing day and
you clear effortless breathing day and night resulting in waking up refreshed
night resulting in waking up refreshed ready to smash your workouts without
ready to smash your workouts without gasping for air so if you want to CR
gasping for air so if you want to CR your workouts sleep like a panda after a
your workouts sleep like a panda after a bamboo Fest then click here okay so we
bamboo Fest then click here okay so we actually have some really good stuff
actually have some really good stuff here it's mostly the the angle if they
here it's mostly the the angle if they already know what it's about just tell
already know what it's about just tell them how how it helped you cuz you
them how how it helped you cuz you started off being I used to feel like
started off being I used to feel like this but then you tell them what they're
this but then you tell them what they're going to feel after they start using it
going to feel after they start using it like keep it keep it with you then bro
like keep it keep it with you then bro if if you've already started like that
if if you've already started like that so I noticed and then tell them what you
so I noticed and then tell them what you noticed I noticed that I was able to get
noticed I noticed that I was able to get better sleep I noticed that before using
better sleep I noticed that before using them I I didn't even think that I had
them I I didn't even think that I had bad sleep cuz I would quote unquote
bad sleep cuz I would quote unquote sleep for 8 hours a night but I would
sleep for 8 hours a night but I would sleep tossing and turning I would wake
sleep tossing and turning I would wake up like 4 hours before I was supposed to
up like 4 hours before I was supposed to in the middle of the night and then all
in the middle of the night and then all that deep sleep was gone it wasn't until
that deep sleep was gone it wasn't until I actually started using the streets
I actually started using the streets that I started realizing holy crap I've
that I started realizing holy crap I've been having sleep this whole time
been having sleep this whole time and with that new refreshed amount of
and with that new refreshed amount of sleep I found myself have having more
sleep I found myself have having more energy not feeling tired throughout the
energy not feeling tired throughout the day and being able to crush the gym and
day and being able to crush the gym and you know smash pretty much all of my PRS
you know smash pretty much all of my PRS and break through my platea that I've
and break through my platea that I've been struggling with for months now and
been struggling with for months now and I'm not even the only person I
I'm not even the only person I recommended it to all my friends now
recommended it to all my friends now they're all using it and they're feeling
they're all using it and they're feeling the same stuff so if you want to give
the same stuff so if you want to give this a try you can actually give it a
this a try you can actually give it a try risk-free because now there running
try risk-free because now there running a 30-day guarantee where you can you
a 30-day guarantee where you can you could use them try them and if you don't
could use them try them and if you don't literally love them then you can just
literally love them then you can just send them right back and they'll refund
send them right back and they'll refund you your money check them out here
you your money check them out here that's that's more of the marketing
that's that's more of the marketing message you want to go with so the copy
message you want to go with so the copy itself in here execution is fine it's
itself in here execution is fine it's just uh more of an idea thing and this
just uh more of an idea thing and this is not something I would expect even
is not something I would expect even somebody in week six right this is stuff
somebody in week six right this is stuff that you have to have marketing
that you have to have marketing knowledge to really get your head around
knowledge to really get your head around it before you start if that makes sense
it before you start if that makes sense that was awesome we went through a lot
that was awesome we went through a lot right there we talked about a whole
right there we talked about a whole whack of different things and different
whack of different things and different strategies when it comes to actually
strategies when it comes to actually creating effective copyrighting all
creating effective copyrighting all right everybody that's it for today of
right everybody that's it for today of course I'll see you guys on the next one
course I'll see you guys on the next one peace all right everybody now I want to
peace all right everybody now I want to focus on email copyrighting we've
focus on email copyrighting we've basically been focused on mostly email
basically been focused on mostly email so far but I wanted to hyper focus on
so far but I wanted to hyper focus on email copywriting structures because
email copywriting structures because email copywriting is essentially the
email copywriting is essentially the basis of pretty much everything that has
basis of pretty much everything that has to do with copywriting vsls sales pages
to do with copywriting vsls sales pages every other form of copy can basically
every other form of copy can basically be narrowed down to emails video sales
be narrowed down to emails video sales letter is basically just a bunch of
letter is basically just a bunch of emails sales page is basically just a
emails sales page is basically just a bunch of emails okay so we're going to
bunch of emails okay so we're going to go through some email structures and
go through some email structures and talk about how to craft High converting
talk about how to craft High converting copywriting emails and emails is also
copywriting emails and emails is also one of the best copyrighting offers that
one of the best copyrighting offers that you can create because it's something
you can create because it's something that's ongoing and if it's something
that's ongoing and if it's something that's ongoing you're going to then be
that's ongoing you're going to then be able to earn recurring Revenue rather
able to earn recurring Revenue rather than just a sales page where it's just
than just a sales page where it's just going to be $1,000 for a project up
going to be $1,000 for a project up front and then never again with email
front and then never again with email copywriting you're able to get paid
copywriting you're able to get paid again and again and again and again and
again and again and again and again and you're able to essentially create a
you're able to essentially create a passive income machine for your clients
passive income machine for your clients so we're going to go into exactly how so
so we're going to go into exactly how so understanding email copyrighting
understanding email copyrighting structures copyrighting structures are
structures copyrighting structures are highly important to learn and understand
highly important to learn and understand not only for technique but also
not only for technique but also efficiency not knowing where to put
efficiency not knowing where to put things is like trying to apply makeup in
things is like trying to apply makeup in the dark you'll end up taking longer
the dark you'll end up taking longer doing it wrong and having lipstick on
doing it wrong and having lipstick on your forehead gray copy isn't written
your forehead gray copy isn't written it's assembled and I cannot stress this
it's assembled and I cannot stress this enough guys I have so many videos on
enough guys I have so many videos on this very Channel where I create like
this very Channel where I create like two emails in the span of an hour and
two emails in the span of an hour and again like I can sell an email for over
again like I can sell an email for over bucks but I create two emails over the
bucks but I create two emails over the span of an hour while explaining how I'm
span of an hour while explaining how I'm doing it so I would have been able to
doing it so I would have been able to make like three emails in an hour that's
make like three emails in an hour that's like 20 minutes per email $200 each it
like 20 minutes per email $200 each it really does come down to structure it's
really does come down to structure it's just plug and play so we're going to go
just plug and play so we're going to go through structure by structure and then
through structure by structure and then I'm going to again show you some videos
I'm going to again show you some videos of me critiquing copy and me going over
of me critiquing copy and me going over some copy me creating copy and then you
some copy me creating copy and then you can pick out and point out what I'm
can pick out and point out what I'm doing based on the lessons that we're
doing based on the lessons that we're about to learn okay so make sure you
about to learn okay so make sure you understand these and have have these in
understand these and have have these in your head and every time you read an
your head and every time you read an email every sing single time ask
email every sing single time ask yourself which one of these structures
yourself which one of these structures is this email based off of so first and
is this email based off of so first and foremost challenge justify in need cjn
foremost challenge justify in need cjn something that I personally came up with
something that I personally came up with this structure works by creating
this structure works by creating Intrigue and curiosity to capture
Intrigue and curiosity to capture attention keeps readers engaged while
attention keeps readers engaged while shifting their beliefs and then tying
shifting their beliefs and then tying the new belief to your called to action
the new belief to your called to action so for example the challenge so the
so for example the challenge so the challenge is essentially you saying
challenge is essentially you saying something that's so counterintuitive to
something that's so counterintuitive to most people's belief that people really
most people's belief that people really want to understand why you said it then
want to understand why you said it then you justify your newly found belief and
you justify your newly found belief and then with that belief shift you give
then with that belief shift you give them the need you give them the CTA at
them the need you give them the CTA at the end for example squats are terrible
the end for example squats are terrible for your legs that's the challenge now
for your legs that's the challenge now most people think that squats are great
most people think that squats are great for you like squats are how you build
for you like squats are how you build tree truck legs I thought well let's get
tree truck legs I thought well let's get into it here's a justify squats are
into it here's a justify squats are painful and difficult to perform because
painful and difficult to perform because of things like balance and early onset
of things like balance and early onset fatigue many people struggle with
fatigue many people struggle with maintaining proper form which can lead
maintaining proper form which can lead to injuries and ineffective workouts
to injuries and ineffective workouts that's why a muscle building workout
that's why a muscle building workout plan that focuses on isolation exercises
plan that focuses on isolation exercises is more effective now is this true or
is more effective now is this true or not essentially with copyrighting here's
not essentially with copyrighting here's the thing is that there's so many
the thing is that there's so many different ways to bake a cake I could
different ways to bake a cake I could write an email about how it's only about
write an email about how it's only about squats and uh isolation exercises are
squats and uh isolation exercises are the worst and I could also create an
the worst and I could also create an email that's completely vice versa it's
email that's completely vice versa it's all about how you justify it you should
all about how you justify it you should be able to justify essentially
be able to justify essentially everything so here I'm talking about
everything so here I'm talking about squats aren't the best what you want are
squats aren't the best what you want are is more isolation exercises so the need
is more isolation exercises so the need if you want to maximize your legs
if you want to maximize your legs without the hassle and risk of squats
without the hassle and risk of squats check out my video on this very topic
check out my video on this very topic click the link to learn how to start
click the link to learn how to start building stronger legs today and that's
building stronger legs today and that's the CTA very very simple proving its
the CTA very very simple proving its Effectiveness so for an example
Effectiveness so for an example challenge 8 cups of water a day is
challenge 8 cups of water a day is unhealthy this one's really relatable
unhealthy this one's really relatable because everybody thinks you should
because everybody thinks you should drink eight cups of water per day but in
drink eight cups of water per day but in reality it's actually unhealthy and I'm
reality it's actually unhealthy and I'm going to tell you why this could be for
going to tell you why this could be for like a health and fitness person another
like a health and fitness person another example you could use is why 8 hours of
example you could use is why 8 hours of sleep per night is unhealthy things that
sleep per night is unhealthy things that most people hold as true telling people
most people hold as true telling people that they're false showing them why and
that they're false showing them why and then giving them a need afterwards that
then giving them a need afterwards that is how very very effective copy is
is how very very effective copy is created and you're going to see almost
created and you're going to see almost every single piece of email copyrighting
every single piece of email copyrighting or many of them at least are created
or many of them at least are created with this very structure even if they
with this very structure even if they don't have like cjn challenge justify
don't have like cjn challenge justify need in their mind because cjn is
need in their mind because cjn is something that I came up with obviously
something that I came up with obviously I've been talking about it for a while
I've been talking about it for a while so all the copywriters in the 4D
so all the copywriters in the 4D Community are going to be using it but
Community are going to be using it but even copywriters who don't even who have
even copywriters who don't even who have never watched my videos they don't know
never watched my videos they don't know what cjn necessarily is this is a
what cjn necessarily is this is a structure that has been used for years
structure that has been used for years and years and years I've just given it
and years and years I've just given it the name so you're going to notice it
the name so you're going to notice it very very often so justify while staying
very very often so justify while staying hydrated is important the eight glasses
hydrated is important the eight glasses a day rule isn't based on solid science
a day rule isn't based on solid science hydration needs vary greatly depending
hydration needs vary greatly depending on individual factors like body size
on individual factors like body size activity level and climate it's more
activity level and climate it's more effective to listen to your body's
effective to listen to your body's signals and drink when you're thirsty
signals and drink when you're thirsty studies are shown that most people get
studies are shown that most people get enough hydration from their daily food
enough hydration from their daily food and beverage intake without strictly
and beverage intake without strictly following the eight glass Rule and
following the eight glass Rule and here's the need if you want to
here's the need if you want to understand more about how to properly
understand more about how to properly stay hydrated and what science really
stay hydrated and what science really says about your water intake read our
says about your water intake read our comprehensive guide click here to get
comprehensive guide click here to get the fat and stay healthy okay so next is
the fat and stay healthy okay so next is problem promise agitate solution
problem promise agitate solution previously known as just Pas I've
previously known as just Pas I've created as ppas just to kind of give
created as ppas just to kind of give people a better understanding of where
people a better understanding of where to put the whats in for me okay so we're
to put the whats in for me okay so we're going to go through and talk about it
going to go through and talk about it right now so you identify with a
right now so you identify with a specific problem the reader has tell
specific problem the reader has tell them that you know how to fix a problem
them that you know how to fix a problem show them that you understand the
show them that you understand the problem and highlight why they need to
problem and highlight why they need to fix it now instead of later and then you
fix it now instead of later and then you give them the solution to set problem as
give them the solution to set problem as the CTA so this is essentially what it
the CTA so this is essentially what it looks like okay so at the end when
looks like okay so at the end when you're giving them solution of course
you're giving them solution of course you're telling them what to do but not
you're telling them what to do but not how to do it because of course the how
how to do it because of course the how to do it is through the call to action
to do it is through the call to action this is the problem solution Loop that
this is the problem solution Loop that we've been talking about so got an
we've been talking about so got an example problem low motivation try this
example problem low motivation try this here's a way to stay motivated in the
here's a way to stay motivated in the gym and make you fired up to go every
gym and make you fired up to go every single day so this problem is the low
single day so this problem is the low motivation the promise is I'm going to
motivation the promise is I'm going to show you how to stay motivated the
show you how to stay motivated the agitate because lack of motivation often
agitate because lack of motivation often leads to missed workouts and installed
leads to missed workouts and installed progress every skipped workout Sally
progress every skipped workout Sally back further from your fitness goals
back further from your fitness goals making it harder to get back on track
making it harder to get back on track the longer you wait the tougher it
the longer you wait the tougher it becomes to regain your momentum so I'm
becomes to regain your momentum so I'm relating with the problem and I'm also
relating with the problem and I'm also showing them where they're going to be
showing them where they're going to be long term if they don't fix the problem
long term if they don't fix the problem now that's the agitate that's usually
now that's the agitate that's usually what agitates consist of next is the
what agitates consist of next is the solution download this fitness
solution download this fitness motivation app and get personal workout
motivation app and get personal workout plans daily reminders and motivational
plans daily reminders and motivational tips to keep you going strong click here
tips to keep you going strong click here to start your free trial and transform
to start your free trial and transform your fitness journey okay so another
your fitness journey okay so another very very simple example so P here's
very very simple example so P here's what pis would look like I do have that
what pis would look like I do have that problem I identify with that problem wow
problem I identify with that problem wow this problem needs to be fixed right now
this problem needs to be fixed right now that's like the agitate and then there's
that's like the agitate and then there's a solution and then you follow said
a solution and then you follow said solution what's up everybody it's your
solution what's up everybody it's your boy Tyson 4D and you already know what
boy Tyson 4D and you already know what we came here to do as you can see we
we came here to do as you can see we just talked about problem agitate
just talked about problem agitate solution and we're going to learn the
solution and we're going to learn the last and final structure which is hook
last and final structure which is hook story offer I'm keeping it simple I'm
story offer I'm keeping it simple I'm keeping it short I'm keeping it compact
keeping it short I'm keeping it compact hook story offer what does it mean hso
hook story offer what does it mean hso hook the reader in with an attention
hook the reader in with an attention grabbing line or promise St number one
grabbing line or promise St number one tell a story that shifts the reader
tell a story that shifts the reader beliefs in your favor this utilizes the
beliefs in your favor this utilizes the rule that we talked about show why
rule that we talked about show why you're convinced instead of trying to
you're convinced instead of trying to convince them and this one is huge okay
convince them and this one is huge okay I'll show you a whole bunch of examples
I'll show you a whole bunch of examples as we go on next is to offer the reader
as we go on next is to offer the reader something based on that new belief shift
something based on that new belief shift so sounds simple enough so how do we put
so sounds simple enough so how do we put it into practice and I created this
it into practice and I created this whole long story here for the example
whole long story here for the example just because I came up with one off the
just because I came up with one off the top of my head and um I thought that
top of my head and um I thought that this one kind of best showcas of what
this one kind of best showcas of what that looks like so the hook what date
that looks like so the hook what date will you be debt free kind of just gets
will you be debt free kind of just gets people thinking the story I like many
people thinking the story I like many people was once overwhelmed by my
people was once overwhelmed by my financial situation and this is the one
financial situation and this is the one thing that helped me achieve my dream of
thing that helped me achieve my dream of finally being able to be debt free now
finally being able to be debt free now this is huge because when you say here's
this is huge because when you say here's how you're going to become financially
how you're going to become financially free that brings up a lot of objections
free that brings up a lot of objections well how do you know me you don't know
well how do you know me you don't know my situation but if I say here's how I
my situation but if I say here's how I became financially free nobody's going
became financially free nobody's going to be able to argue with that it's going
to be able to argue with that it's going to be a lot more convincing because
to be a lot more convincing because again you're showing why you're
again you're showing why you're convinced so let's continue here the
convinced so let's continue here the funny thing about financial problems is
funny thing about financial problems is they tend to sneak up on you a payment
they tend to sneak up on you a payment here a late payment there borrowing
here a late payment there borrowing money every once in a while until
money every once in a while until something bad happens and it seems like
something bad happens and it seems like your bills all pile up at once so this
your bills all pile up at once so this is essentially where I'm showing them
is essentially where I'm showing them that I understand their situation so
that I understand their situation so when you're telling stories there's a
when you're telling stories there's a few crucial steps that you have to have
few crucial steps that you have to have one of course showing why you're
one of course showing why you're convinced second is to show them that
convinced second is to show them that you understand their problems remember
you understand their problems remember the main tagline of copywriting is when
the main tagline of copywriting is when you can get inside the reader's head and
you can get inside the reader's head and describe their situation even better
describe their situation even better than they can they will naturally look
than they can they will naturally look to you for the solution so this is what
to you for the solution so this is what we're doing here we're showing them and
we're doing here we're showing them and we were telling them that we were just
we were telling them that we were just like them I went through the exact same
like them I went through the exact same problems and the key here is to be hyp
problems and the key here is to be hyp specific so being not very specific for
specific so being not very specific for example would be like I had a lot of
example would be like I had a lot of bills and I wasn't making very much
bills and I wasn't making very much money and my bills were taking out my
money and my bills were taking out my money and I wasn't able to really save a
money and I wasn't able to really save a lot that's kind of like very not very
lot that's kind of like very not very specific very general but if I say
specific very general but if I say something like oh it felt like it was
something like oh it felt like it was super slow a Mis payment here a late
super slow a Mis payment here a late payment there borrowing money every once
payment there borrowing money every once in a while didn't really seem like a big
in a while didn't really seem like a big deal until until one bad thing happened
deal until until one bad thing happened and it seemed like all my bills started
and it seemed like all my bills started to pile up at once and I thought this
to pile up at once and I thought this was going to be the end until I decided
was going to be the end until I decided to finally talk to a professional it
to finally talk to a professional it wasn't some secret wealth strategy they
wasn't some secret wealth strategy they taught me that eventually pulled me out
taught me that eventually pulled me out of near bankruptcy but it was the simple
of near bankruptcy but it was the simple fact that they helped me create a plan
fact that they helped me create a plan held me accountable and showed me where
held me accountable and showed me where I was wasting my money that's when I
I was wasting my money that's when I realized if you don't know what day
realized if you don't know what day you'll be debt-free you might never be
you'll be debt-free you might never be and that's no way to live so as you can
and that's no way to live so as you can see I ended off with the big lesson now
see I ended off with the big lesson now a lot of people sometimes get this wrong
a lot of people sometimes get this wrong wrong where they put the lesson
wrong where they put the lesson somewhere in the middle or they put the
somewhere in the middle or they put the lesson before they go into the story The
lesson before they go into the story The Lesson is always best for the end
Lesson is always best for the end because it helps you recap the story
because it helps you recap the story whenever someone finishes hearing your
whenever someone finishes hearing your story the big thing they're going to
story the big thing they're going to wonder is okay so what like why did you
wonder is okay so what like why did you tell me that a lot of the times remember
tell me that a lot of the times remember people are going to be skimming so at
people are going to be skimming so at the very end it's important to make sure
the very end it's important to make sure that your final lesson is understandable
that your final lesson is understandable and then you hook that into the offer so
and then you hook that into the offer so if you're someone who was like me always
if you're someone who was like me always putting off their finances no plan to
putting off their finances no plan to pay off debt and handle Financial stress
pay off debt and handle Financial stress with avoidance then the best thing you
with avoidance then the best thing you can do is commit to figuring out your
can do is commit to figuring out your finances and that's what we specialize
finances and that's what we specialize in so that's the offer that of course
in so that's the offer that of course hooks into the story hopefully that
hooks into the story hopefully that should all make sense to you it's really
should all make sense to you it's really pretty simple but that's how that works
pretty simple but that's how that works so let's look at some effective examples
so let's look at some effective examples of each copywriting structure this is an
of each copywriting structure this is an email for this guy his name is Michael
email for this guy his name is Michael Kim CPA personal finance coach helping
Kim CPA personal finance coach helping working young professionals use money to
working young professionals use money to build a life you actually love Ted XP
build a life you actually love Ted XP speaker digital Nomad IV Biz apply for a
speaker digital Nomad IV Biz apply for a a free assessment but this is not I
a free assessment but this is not I would say save your time and find
would say save your time and find somebody else possibly so the thing with
somebody else possibly so the thing with Outreach guys is that you got to think
Outreach guys is that you got to think of it like your time a lot of people
of it like your time a lot of people waste time going too wide a lot of
waste time going too wide a lot of people suck at prospecting and they they
people suck at prospecting and they they discount prospecting cuz they're like
discount prospecting cuz they're like the more people I out to the more
the more people I out to the more chances I have so here's the thing
chances I have so here's the thing everybody knows this you can either
everybody knows this you can either spend a little bit of time on a lot of
spend a little bit of time on a lot of people or a lot of time on a small
people or a lot of time on a small amount of people and the latter is
amount of people and the latter is always going to give you the best
always going to give you the best results cuz you're going to get the best
results cuz you're going to get the best client the goal isn't how can I find
client the goal isn't how can I find find somebody that hasn't been
find somebody that hasn't been outreached to yet so I can make them my
outreached to yet so I can make them my client the goal is how do I Outreach to
client the goal is how do I Outreach to these people who get Outreach to every
these people who get Outreach to every day I come off as different I come off
day I come off as different I come off as someone who is hardworking and I give
as someone who is hardworking and I give them so much value that they genuinely
them so much value that they genuinely want to work with me I had a guy take
want to work with me I had a guy take videos of my car and he wanted to just
videos of my car and he wanted to just do it for free and I just sent them
do it for free and I just sent them money why because of something called
money why because of something called the feeling of reciprocity whenever you
the feeling of reciprocity whenever you give somebody something that they
give somebody something that they genuinely like and it's cool and you
genuinely like and it's cool and you spend time on they're going to be
spend time on they're going to be appreciative and so money to a business
appreciative and so money to a business owner is like yeah man I'll toss you 500
owner is like yeah man I'll toss you 500 bucks I'll TOs 1,000 bucks it's like
bucks I'll TOs 1,000 bucks it's like nothing so and that might be a lot for
nothing so and that might be a lot for you and it's especially a lot for you if
you and it's especially a lot for you if it's going to be like your first bit of
it's going to be like your first bit of money that you make online because that
money that you make online because that has sentimental value with all that
has sentimental value with all that being said now I'm going to go through
being said now I'm going to go through your copy so you have some stuff here
your copy so you have some stuff here okay subject line your dream life is 12
okay subject line your dream life is 12 weeks away I see this angle a lot on Tik
weeks away I see this angle a lot on Tik Tok and reals I'm not sure that matches
Tok and reals I'm not sure that matches and also like I didn't see him talking
and also like I didn't see him talking much about dream life I think he would
much about dream life I think he would talk more about like dream finances
talk more about like dream finances we'll just say that not verbatim word
we'll just say that not verbatim word for word but to paraphrase like he talks
for word but to paraphrase like he talks more about dream finances and get your
more about dream finances and get your finances right and in turn you will get
finances right and in turn you will get your dream life so when you're writing
your dream life so when you're writing for people it's important to and this is
for people it's important to and this is something about voice that a lot of
something about voice that a lot of people aren't going to get first time
people aren't going to get first time around but you have to understand as you
around but you have to understand as you go on is that the business opportunity
go on is that the business opportunity voice is way different from something
voice is way different from something that he's doing so he's a CPA he doesn't
that he's doing so he's a CPA he doesn't he's not going to make a Tik Tok where
he's not going to make a Tik Tok where he's going to be like hey guys your
he's going to be like hey guys your dream life is only 12 weeks away like
dream life is only 12 weeks away like you're going to be able to drive a
you're going to be able to drive a superar and retire your family and blah
superar and retire your family and blah blah blah like he he's more talking
blah blah like he he's more talking about like you're going to make your
about like you're going to make your finances and your funds go farther
finances and your funds go farther you're going to learn how to budget
you're going to learn how to budget you're going to know where your money is
you're going to know where your money is going even if you make the same amount
going even if you make the same amount of money you're going to be able to have
of money you're going to be able to have spend it in a such a better way that
spend it in a such a better way that you're able to go on more vacations work
you're able to go on more vacations work less but earn the same amount of money
less but earn the same amount of money get that whatever it is your your dream
get that whatever it is your your dream car or whatever this is cost you
car or whatever this is cost you thousands every year I think that's a
thousands every year I think that's a good one actually I think that's that's
good one actually I think that's that's more on brand it's time to build your
more on brand it's time to build your dream life does he talk about dream life
dream life does he talk about dream life because I haven't seen this about me
because I haven't seen this about me money podcast from a lack of Education
money podcast from a lack of Education how good are you with money Financial
how good are you with money Financial Freedom most people are losing thousands
Freedom most people are losing thousands of dollars every year and by not taking
of dollars every year and by not taking control of this one aspect of their life
control of this one aspect of their life they're building a wall between
they're building a wall between themselves and their hopes and dreams
themselves and their hopes and dreams okay good down here like just reading
okay good down here like just reading the first two lines is a bit wordy for
the first two lines is a bit wordy for sure bit wordy and you can also be
sure bit wordy and you can also be choosy like I know hopes and dreams is
choosy like I know hopes and dreams is kind of like sounds like one thing when
kind of like sounds like one thing when you talk about it most people are losing
you talk about it most people are losing thousands of dollars every year and by
thousands of dollars every year and by not taking control control of this one
not taking control control of this one aspect of their life they're building a
aspect of their life they're building a wall between themselves and their hopes
wall between themselves and their hopes and dreams you see how that's really
and dreams you see how that's really long so you could L just say most people
long so you could L just say most people are losing thousands of dollars every
are losing thousands of dollars every year and they don't even know it and
year and they don't even know it and they don't even realize it however cuz
they don't even realize it however cuz all this stuff is like cool but is it
all this stuff is like cool but is it leadworthy like that's that's the thing
leadworthy like that's that's the thing that you really has to go through your
that you really has to go through your guys' head and I'm brutal with it on
guys' head and I'm brutal with it on like 80% of emails you'll ever see me
like 80% of emails you'll ever see me critique the first thing I'm I'm usually
critique the first thing I'm I'm usually always going to say is you can cut stuff
always going to say is you can cut stuff in the in the beginning it should be a
in the in the beginning it should be a meme put my face there and the caption
meme put my face there and the caption is oh I'm I'm critiquing your copy make
is oh I'm I'm critiquing your copy make sure you cut this in the beginning make
sure you cut this in the beginning make sure you cut this most people are losing
sure you cut this most people are losing thousands of dollars every year and they
thousands of dollars every year and they don't even notice however no matter your
don't even notice however no matter your financial situation in 12 weeks there
financial situation in 12 weeks there should be a comma here you could be on
should be a comma here you could be on the path to living your dream life your
the path to living your dream life your dream might be to travel the world have
dream might be to travel the world have an early retirement or simply not have
an early retirement or simply not have to worry about money ever again those
to worry about money ever again those are pretty good seem like pretty good
are pretty good seem like pretty good dream states but I get it first thing
dream states but I get it first thing investing in money management is only
investing in money management is only effective when you start early and it's
effective when you start early and it's way too late to start now well this is a
way too late to start now well this is a mix common misconception I would preface
mix common misconception I would preface this by saying most people feel like
this by saying most people feel like because again if I were reading this I'm
because again if I were reading this I'm skimming it right so I'm reading and I'm
skimming it right so I'm reading and I'm saying but I get it investing in money
saying but I get it investing in money management is only effective when you
management is only effective when you start early be like well I didn't
start early be like well I didn't start early I'm 40 years old now so I'm
start early I'm 40 years old now so I'm going to move on so I would just preface
going to move on so I would just preface it by saying but I get it most people
it by saying but I get it most people feel like investing money management is
feel like investing money management is only effective if you start early and
only effective if you start early and now it's way too late for them well this
now it's way too late for them well this is a common misconception you could also
is a common misconception you could also talk about other things so this isn't a
talk about other things so this isn't a suggestion even but it's just an idea
suggestion even but it's just an idea you talk about how most people see
you talk about how most people see budgeting as cutting out things they
budgeting as cutting out things they love when really it's the opposite it's
love when really it's the opposite it's about cutting things you don't need to
about cutting things you don't need to afford more of the things you love and
afford more of the things you love and the things that actually matter I
the things that actually matter I haven't seen I haven't really seen much
haven't seen I haven't really seen much of that idea before it reminds me of uh
of that idea before it reminds me of uh scheduling I say this with scheduling a
scheduling I say this with scheduling a lot people think that scheduling means
lot people think that scheduling means that you are in like a prison you're in
that you are in like a prison you're in like a Time prison when really
like a Time prison when really scheduling maximizes your time so that
scheduling maximizes your time so that you can do more things you when you have
you can do more things you when you have an intentional plan with your day yeah
an intentional plan with your day yeah it's a little bit the the beginning is a
it's a little bit the the beginning is a little bit of a runon sentence it's a
little bit of a runon sentence it's a lot it's basically one sentence but
lot it's basically one sentence but broken down into three lines in the very
broken down into three lines in the very first line that makes it hard to kind of
first line that makes it hard to kind of follow like your first sentence should
follow like your first sentence should be like a statement short nice sweet
be like a statement short nice sweet quick but I get it investing in money
quick but I get it investing in money management is only effective when you
management is only effective when you start early and it's way too late now
start early and it's way too late now well this is a common misconception by
well this is a common misconception by taking control of your finances and
taking control of your finances and putting your money in the right places
putting your money in the right places you can build a stressfree future where
you can build a stressfree future where you can live the life you've dreamt of
you can live the life you've dreamt of pretty good let's face it so when you
pretty good let's face it so when you look at this from a bird's eye view
look at this from a bird's eye view pacing you have long line here Short
pacing you have long line here Short Line Short Line and then you go longer
Line Short Line and then you go longer line longer line longer line medium
line longer line longer line medium medium medium medium then a short line
medium medium medium then a short line you're missing a short so you could
you're missing a short so you could Lally just go like this that's how I
Lally just go like this that's how I would make it look cuz this this is like
would make it look cuz this this is like this is your scroll stopper right here
this is your scroll stopper right here this tells people where to stop you have
this tells people where to stop you have to understand how people skim when
to understand how people skim when people skim what do they stop on they
people skim what do they stop on they stop on something that's easy as hell to
stop on something that's easy as hell to read so if I'm reading this I'm like
read so if I'm reading this I'm like blah blah blah blah blah blah blah blah
blah blah blah blah blah blah blah blah blah blah mhm let's face it like this
blah blah mhm let's face it like this looks like your point so I'm going to be
looks like your point so I'm going to be like what's the point this looks like
like what's the point this looks like your point we all know that guy who
your point we all know that guy who always complains about the job he's been
always complains about the job he's been at for 15 years has made zero effort to
at for 15 years has made zero effort to pursue his dreams and thinks education
pursue his dreams and thinks education is only for millionaires that's like a
is only for millionaires that's like a big line that's like a big the big idea
big line that's like a big the big idea of the of the email but I know you're
of the of the email but I know you're not that person's first name managing
not that person's first name managing your finances can be very daunting cut
your finances can be very daunting cut very we we almost never want to use this
very we we almost never want to use this word anything very or really like
word anything very or really like imagine if I was like and he was running
imagine if I was like and he was running very fast that that means the exact same
very fast that that means the exact same if I just said he was running fast but
if I just said he was running fast but it takes up more more space but in
it takes up more more space but in copyrighting there's no alwayss or
copyrighting there's no alwayss or Nevers but you pretty much never want to
Nevers but you pretty much never want to use that and you may be thinking there
use that and you may be thinking there is no way I'm smart enough to manage my
is no way I'm smart enough to manage my finances or you're doing a little bit
finances or you're doing a little bit too much objection handling here that's
too much objection handling here that's the thing too much objection handling
the thing too much objection handling too many ideas too like let's see how
too many ideas too like let's see how how long this email is cuz it feels long
how long this email is cuz it feels long and and there's nothing wrong with a
and and there's nothing wrong with a longer email but it feels 288 I mean but
longer email but it feels 288 I mean but it should be between 200 and 300 nothing
it should be between 200 and 300 nothing wrong with that but you're going you're
wrong with that but you're going you're going a lot into it managing your
going a lot into it managing your finances can be very daunting and you
finances can be very daunting and you may be thinking there's no way I'm smart
may be thinking there's no way I'm smart enough to manage my own finances or I
enough to manage my own finances or I just don't know where to start it's all
just don't know where to start it's all too overwhelming I had the same thought
too overwhelming I had the same thought 6 years ago that's why I created a 12we
6 years ago that's why I created a 12we one toone coaching program to get you on
one toone coaching program to get you on your way to Financial Freedom this is a
your way to Financial Freedom this is a good job of showing why you're convinced
good job of showing why you're convinced and trying not to convince them but you
and trying not to convince them but you could go even deeper and it would be
could go even deeper and it would be more effective I just don't know where
more effective I just don't know where to start it's all too overwhelming I had
to start it's all too overwhelming I had the same thought 6 years ago but what
the same thought 6 years ago but what helped you I only started Ed achieving
helped you I only started Ed achieving whatever dream state when I started
whatever dream state when I started talking to trusted professionals yeah I
talking to trusted professionals yeah I had the same thought 6 years ago and my
had the same thought 6 years ago and my finances were piling up and I was
finances were piling up and I was getting into uh me not understanding my
getting into uh me not understanding my finances was holding me back and the
finances was holding me back and the longer that I kept it and the longer I
longer that I kept it and the longer I just pushed it aside the worse it got
just pushed it aside the worse it got the more the bills started to pile up
the more the bills started to pile up the worse my my debt started to pile up
the worse my my debt started to pile up and the worse my credit score started to
and the worse my credit score started to fall until I actually spoke with a
fall until I actually spoke with a professional and I realized that it
professional and I realized that it wasn't really that difficult all I had
wasn't really that difficult all I had to do was make a few small tweaks to my
to do was make a few small tweaks to my finances changed where my money was
finances changed where my money was going and all of a sudden it was like
going and all of a sudden it was like all those things just disappeared on
all those things just disappeared on autopilot that's exactly why I created
autopilot that's exactly why I created 12we 1 to1 coaching program so you can
12we 1 to1 coaching program so you can go deeper on showing why you're
go deeper on showing why you're convinced so if you're worried you'll be
convinced so if you're worried you'll be stuck in an average life working a 9 to5
stuck in an average life working a 9 to5 also like I I wouldn't call it like a
also like I I wouldn't call it like a 12we 1 toone coaching program that's why
12we 1 toone coaching program that's why I created fund your finances or whatever
I created fund your finances or whatever the name is where you get to work with a
the name is where you get to work with a trusted professional one to one and we
trusted professional one to one and we get to both sit down look at your
get to both sit down look at your finances and point you in the right
finances and point you in the right direction so so tell them like how it
direction so so tell them like how it works leave the like 12we 1 to1 coaching
works leave the like 12we 1 to1 coaching program it sounds like a commitment
program it sounds like a commitment sounds like a big scary commitment slash
sounds like a big scary commitment slash costs lots of money so guys like
costs lots of money so guys like remember great marketing shouldn't feel
remember great marketing shouldn't feel like marketing great copy shouldn't feel
like marketing great copy shouldn't feel like copy it is a 12we one to1 coaching
like copy it is a 12we one to1 coaching program but tell them how it's going to
program but tell them how it's going to like help them so if you're worried
like help them so if you're worried you'll be stuck in an average life
you'll be stuck in an average life working at 9 to5 you hate living
working at 9 to5 you hate living paycheck to paycheck and not being able
paycheck to paycheck and not being able to travel outside your home country
to travel outside your home country click here and we'll get on a call
click here and we'll get on a call discuss working together okay speak soon
discuss working together okay speak soon sign off it's actually pretty good
sign off it's actually pretty good you're on week six which is not that far
you're on week six which is not that far in but I think it's pretty good overall
in but I think it's pretty good overall I give this a thumbs up I gave you some
I give this a thumbs up I gave you some ways it could be better but overall it's
ways it could be better but overall it's it's quite solid calenic Niche give
it's quite solid calenic Niche give value and soft CTA listen for me not
value and soft CTA listen for me not sure about this angle because I have
sure about this angle because I have three different tips you can have three
three different tips you can have three different tips it's it's more of like a
different tips it's it's more of like a if it's alytical yeah it's alytical so
if it's alytical yeah it's alytical so you can have three different tips three
you can have three different tips three quick fix for progression what kind of
quick fix for progression what kind of progression H athetics here they are
progression H athetics here they are you'll definitely want to make it make
you'll definitely want to make it make this better more curiosity based it
this better more curiosity based it seems very plain and also unspecific hey
seems very plain and also unspecific hey name what I'm about to share with you
name what I'm about to share with you will decide if you get an athletic
will decide if you get an athletic physique or bummed out seeing no
physique or bummed out seeing no improvement and rolling back to square
improvement and rolling back to square one I get the idea but also you could
one I get the idea but also you could show why you're convinced and this is
show why you're convinced and this is just a suggestion but imagine instead of
just a suggestion but imagine instead of saying what I'm about to tell you will
saying what I'm about to tell you will decide if you get an athletic physique
decide if you get an athletic physique or bummed out seeing no improvement and
or bummed out seeing no improvement and rolling back to square one first of all
rolling back to square one first of all this is also very very wordy especially
this is also very very wordy especially for the lead again cut the lead cut the
for the lead again cut the lead cut the lead down what I'm about to tell you
lead down what I'm about to tell you took me from bummed out seeing no
took me from bummed out seeing no improvement to having my dream athletic
improvement to having my dream athletic physique and being strong as hell really
physique and being strong as hell really so strong that everybody in the gym
so strong that everybody in the gym would stare at me and come up and ask me
would stare at me and come up and ask me how I'm so strong something like that
how I'm so strong something like that cuz that's also what I've noticed
cuz that's also what I've noticed calisthenic guys love I see these and
calisthenic guys love I see these and here's why I know I see these Instagram
here's why I know I see these Instagram reals where a a calisthenics guy is like
reals where a a calisthenics guy is like doing a handstand push-up and everybody
doing a handstand push-up and everybody in the gym is staring at him it's
in the gym is staring at him it's completely staged as like I'm sorry
completely staged as like I'm sorry but nobody gives a sh about your hand
but nobody gives a sh about your hand down push it but it's completely staged
down push it but it's completely staged but their dream state is like doing some
but their dream state is like doing some random sh for calisthenics showing off
random sh for calisthenics showing off their strength and everybody being super
their strength and everybody being super super impressed right that's kind of
super impressed right that's kind of like they're pulling up in a Lambo or
like they're pulling up in a Lambo or they're flexing and posting and
they're flexing and posting and everybody liking their pictures on
everybody liking their pictures on Instagram or something it's always
Instagram or something it's always surprising to see almost 90% of people
surprising to see almost 90% of people can't stick to their training plan after
can't stick to their training plan after the first month of workout yeah this is
the first month of workout yeah this is also very very wordy my friends most
also very very wordy my friends most people can't stick to their work Scouts
people can't stick to their work Scouts that's it that's all you're trying to
that's it that's all you're trying to say so say this instead of this it's
say so say this instead of this it's always surprising to me to see almost
always surprising to me to see almost 90% of people can't stick with their
90% of people can't stick with their training plan after their first month of
training plan after their first month of workout here's the thing beginners think
workout here's the thing beginners think like this they think like how can I cram
like this they think like how can I cram cram in the most amount of like dream
cram in the most amount of like dream state and finesse and avoiding pain
state and finesse and avoiding pain State as I can in the beginning of the
State as I can in the beginning of the email but it's the beginning of the
email but it's the beginning of the email isn't even for that the beginning
email isn't even for that the beginning of the email is light and it's like a
of the email is light and it's like a hook right that's why it's called a hook
hook right that's why it's called a hook it it it hooks you in it's light and it
it it it hooks you in it's light and it just sets the tone for the email and
just sets the tone for the email and gives context that's it this reminds me
gives context that's it this reminds me of like when you see people fight and
of like when you see people fight and they throw hay makers they throw hay
they throw hay makers they throw hay makers every single punch you ever see
makers every single punch you ever see two dudes fight like that and they're
two dudes fight like that and they're just throwing Haymakers and they're
just throwing Haymakers and they're missing each other and they look like
missing each other and they look like idiots I'm not saying you guys look like
idiots I'm not saying you guys look like idiots this is what it reminded me of
idiots this is what it reminded me of these are the three things that you
these are the three things that you should notice I'm not going to go
should notice I'm not going to go through the listicles because they're
through the listicles because they're pretty simple you're basically just
pretty simple you're basically just giving advice so let me go to the
giving advice so let me go to the transition to the CTA when you jump into
transition to the CTA when you jump into a new routine your body has to adapt
a new routine your body has to adapt first then you can increase the
first then you can increase the intensity and volume and start gaining
intensity and volume and start gaining you see all the tips that I've just
you see all the tips that I've just handed to you have worked for my
handed to you have worked for my thousands of students and myself but
thousands of students and myself but they only work if you actively apply
they only work if you actively apply them with your training will you use
them with your training will you use them until next time Ben PS check out my
them until next time Ben PS check out my program it has more tips and advice and
program it has more tips and advice and make sure you get everything right it's
make sure you get everything right it's not bad but their transition in the CTA
not bad but their transition in the CTA could certainly be better so what I do
could certainly be better so what I do sometimes is I create the last listicle
sometimes is I create the last listicle and I'm very intentional about it so I
and I'm very intentional about it so I tie in the number three like let say
tie in the number three like let say number three I'm I'm teaching you how to
number three I'm I'm teaching you how to get copyrighting clients number three is
get copyrighting clients number three is you need to have a tracking system if
you need to have a tracking system if you ain't tracking you're slacking
you ain't tracking you're slacking because just by tracking how many
because just by tracking how many outreaches you're doing per day and how
outreaches you're doing per day and how many replies you're getting per day
many replies you're getting per day you're calling attention to what you're
you're calling attention to what you're doing but I get it tracking can me
doing but I get it tracking can me difficult as soon as you're opening up a
difficult as soon as you're opening up a spreadsheet and looking at blank boxes
spreadsheet and looking at blank boxes your mind immediately says holy I
your mind immediately says holy I don't want to do this so I've taken the
don't want to do this so I've taken the liberty of creating a free tracking
liberty of creating a free tracking sheet for you as easy to fill out all it
sheet for you as easy to fill out all it takes is 3 seconds per day and you just
takes is 3 seconds per day and you just fill in how many outreaches you've done
fill in how many outreaches you've done how many replies you've done and just
how many replies you've done and just like that you will watch your Outreach
like that you will watch your Outreach improve you'll get more opens more
improve you'll get more opens more replies more opportunities to get on
replies more opportunities to get on sales calls and eventually you'll get
sales calls and eventually you'll get that much closer to making your first
that much closer to making your first money with copyrighting and getting your
money with copyrighting and getting your first client number three you got to
first client number three you got to track if you want to know how to track
track if you want to know how to track CTA that's the uh that's the tieing to
CTA that's the uh that's the tieing to number three yeah I don't know about
number three yeah I don't know about asking the question at the end so what
asking the question at the end so what how I would end this is talk a little
how I would end this is talk a little bit about myself again like by using
bit about myself again like by using these three things yeah you did you did
these three things yeah you did you did do that for a minute you talked about me
do that for a minute you talked about me and my me and my students using these
and my me and my students using these things I was able to XY YZ and by
things I was able to XY YZ and by teaching them to my students they've
teaching them to my students they've been able to get the same results maybe
been able to get the same results maybe I would even leave a picture down there
I would even leave a picture down there and then um best of luck whatever until
and then um best of luck whatever until next time Ben and then PS soft CTA
next time Ben and then PS soft CTA that's fine too okay I'll spend like 2
that's fine too okay I'll spend like 2 seconds on this but this doesn't look
seconds on this but this doesn't look very good I don't know what you did with
very good I don't know what you did with your with your spacing but it's kind of
your with your spacing but it's kind of hard to read all of your words are in
hard to read all of your words are in like a different area code bro and it's
like a different area code bro and it's also weirdly really short so this is
also weirdly really short so this is your person start going viral on purpose
your person start going viral on purpose and weekly with my personal strategy
and weekly with my personal strategy that is a terrible headline my girl with
that is a terrible headline my girl with all due respect I literally respect very
all due respect I literally respect very much cuz you're doing what 99% of people
much cuz you're doing what 99% of people won't do which is try but I've never
won't do which is try but I've never been more mentally confused start going
been more mentally confused start going viral on purpose and weekly with my
viral on purpose and weekly with my personal strategy this is an interesting
personal strategy this is an interesting uh unique mechanism as well my personal
uh unique mechanism as well my personal strategy he's not even in the center
strategy he's not even in the center either yeah I mean again very much
either yeah I mean again very much respect to home girl I really don't mean
respect to home girl I really don't mean to be harsh I mean I guess I do because
to be harsh I mean I guess I do because being honest and harsh and just straight
being honest and harsh and just straight up is probably the best way to help
up is probably the best way to help people her subtitles are over here what
people her subtitles are over here what type of content to create how to build
type of content to create how to build on your online resume and credibility
on your online resume and credibility how to optimize Tik Tok features to
how to optimize Tik Tok features to enhance your content a winning formula
enhance your content a winning formula that will help you that will transform
that will help you that will transform how your brand is seen on social media
how your brand is seen on social media how to structure content for your Niche
how to structure content for your Niche step-by-step process to finding audios
step-by-step process to finding audios yeah these aren't sexy either what
yeah these aren't sexy either what you'll learn is like how to find audios
you'll learn is like how to find audios and repurposing your videos I'll be jump
and repurposing your videos I'll be jump start taking guess work out of the
start taking guess work out of the equation or winning formula to get more
equation or winning formula to get more views with SEO how to get out of the 200
views with SEO how to get out of the 200 to 300 view range yeah but you already
to 300 view range yeah but you already said how to get more views didn't you
said how to get more views didn't you hashtags confident on camera never run
hashtags confident on camera never run out of content strategy what you get but
out of content strategy what you get but she is like a Tik Tok girl so like
she is like a Tik Tok girl so like people from Tik Tok just buy I don't
people from Tik Tok just buy I don't know people from Tik Tok just buy all
know people from Tik Tok just buy all right let's let's let's go to the email
right let's let's let's go to the email the strategy that finally made me go
the strategy that finally made me go viral that's good simple but good
viral that's good simple but good showing why you're convinced proving
showing why you're convinced proving that it's work that it works hey first
that it's work that it works hey first name back in 20121 when I was starting
name back in 20121 when I was starting out my coaching business I barely had
out my coaching business I barely had 200 followers did you have 200 followers
200 followers did you have 200 followers or barely 200 followers this is like one
or barely 200 followers this is like one of those things like very or really or
of those things like very or really or almost if you have 200 you have 200 you
almost if you have 200 you have 200 you have less than 200 you have less than
have less than 200 you have less than 200 so be more specific I had so cut the
200 so be more specific I had so cut the word or say less than cuz it's not like
word or say less than cuz it's not like you almost have a follower it's like you
you almost have a follower it's like you either have one or you don't and it
either have one or you don't and it wasn't until I tried this new strategy
wasn't until I tried this new strategy that I went viral just about a year
that I went viral just about a year later in 2022 my Tik Tok account had
later in 2022 my Tik Tok account had reached 67,000 followers now similar
reached 67,000 followers now similar results also happen to my clients you
results also happen to my clients you know I think that most people on socials
know I think that most people on socials don't care that much about followers as
don't care that much about followers as they do about views and going viral so
they do about views and going viral so again I would use this girl's story as
again I would use this girl's story as much as you can but what I would do if
much as you can but what I would do if if I were you and you were me I would
if I were you and you were me I would say and just about a year later in 2022
say and just about a year later in 2022 I uploaded my first viral video it was a
I uploaded my first viral video it was a video that was essentially just like all
video that was essentially just like all my other ones except I did one small
my other ones except I did one small thing different and I went to bed I woke
thing different and I went to bed I woke up and the video was getting comment
up and the video was getting comment after comment after comment people were
after comment after comment people were loving it and it was going completely
loving it and it was going completely viral it was my first video over 10,000
viral it was my first video over 10,000 views and I thought that it was amazing
views and I thought that it was amazing but little did I know that the viral
but little did I know that the viral Trend didn't even start yet cuz every
Trend didn't even start yet cuz every night I kept waking up to more views and
night I kept waking up to more views and more views and more views and it was
more views and more views and it was insane and I thought this is crazy but I
insane and I thought this is crazy but I wonder if I can do it again so I tried I
wonder if I can do it again so I tried I did the same strategy and again it went
did the same strategy and again it went viral and I thought that I was lucky
viral and I thought that I was lucky maybe all my hard work is paying off or
maybe all my hard work is paying off or maybe it's just the algorithm giving me
maybe it's just the algorithm giving me an extra boost because I've been so
an extra boost because I've been so consistent but I tried it with some of
consistent but I tried it with some of my students and lo and behold what
my students and lo and behold what happened is I just kept helping them go
happened is I just kept helping them go viral they kept going viral as well
viral they kept going viral as well exactly the same as me what did I do
exactly the same as me what did I do well it wasn't searching for a trending
well it wasn't searching for a trending audio cuz you know that that doesn't
audio cuz you know that that doesn't actually work it wasn't about what time
actually work it wasn't about what time I posted I mean this is the stuff that
I posted I mean this is the stuff that everybody will tell you matters but none
everybody will tell you matters but none of that stuff actually matters what I
of that stuff actually matters what I actually did was and then you give it
actually did was and then you give it boom came up with the email off the top
boom came up with the email off the top off the Dome bro freestyle what's up now
off the Dome bro freestyle what's up now similar results also happened to my
similar results also happened to my clients for example Eva went from 300
clients for example Eva went from 300 followers to 1,2 followers in just 3
followers to 1,2 followers in just 3 weeks now she's at 90k 94k followers
weeks now she's at 90k 94k followers listen if you want to achieve something
listen if you want to achieve something similar it's the opposite of impossible
similar it's the opposite of impossible nah click here and I'll tell you more
nah click here and I'll tell you more cheers so to be honest I do see emails
cheers so to be honest I do see emails like this some times where it's like
like this some times where it's like problem agitate and the solution is the
problem agitate and the solution is the CTA but they don't actually get into
CTA but they don't actually get into what helps them honestly when I get
what helps them honestly when I get these emails I get a little bit annoyed
these emails I get a little bit annoyed and I might click on the thing but I
and I might click on the thing but I ain't buying right so this will help
ain't buying right so this will help improve your click-through rate but at
improve your click-through rate but at what cost and here's the thing sometimes
what cost and here's the thing sometimes people get too interested in vanity
people get too interested in vanity metrics even in email marketing cuz you
metrics even in email marketing cuz you get more people who click here but you
get more people who click here but you get less people who buy and you also get
get less people who buy and you also get less people who care because you gave a
less people who care because you gave a really short email and then you're like
really short email and then you're like if you want to know how now click here
if you want to know how now click here you didn't give any unique mechanism you
you didn't give any unique mechanism you didn't give any hints you didn't even
didn't give any hints you didn't even really create any Intrigue I already
really create any Intrigue I already feel like I know it's going to be
feel like I know it's going to be through there so keep working my friend
through there so keep working my friend yeah and that that story was also quite
yeah and that that story was also quite that wasn't that wasn't a story at all
that wasn't that wasn't a story at all my friend that was a chronology you you
my friend that was a chronology you you said she had 67,000 followers or sorry I
said she had 67,000 followers or sorry I went viral I got 67k Eva went from 300
went viral I got 67k Eva went from 300 to 1,000 in 3 weeks now she's at 94 if
to 1,000 in 3 weeks now she's at 94 if you want to do the same click here like
you want to do the same click here like that's if I made an email like I had
that's if I made an email like I had zero clients for a while got a client
zero clients for a while got a client couple weeks later got another client
couple weeks later got another client Joe he didn't have any clients he got a
Joe he didn't have any clients he got a client 3 months later he got three more
client 3 months later he got three more clients if you want to know how to click
clients if you want to know how to click here You' be like man that's pretty weak
here You' be like man that's pretty weak okay guys now we are back at the action
okay guys now we are back at the action steps so the action steps to write your
steps so the action steps to write your first email so number one pick a
first email so number one pick a business to write for if you need
business to write for if you need inspiration check the copy starter kit
inspiration check the copy starter kit okay the free copy starter kit Down
okay the free copy starter kit Down Below in the description is L filled
Below in the description is L filled with who to write for inside of the
with who to write for inside of the swipe file you want to know who to write
swipe file you want to know who to write for write for those people on the
for write for those people on the landing pages it will show you the
landing pages it will show you the landing page swipe file that I'm about
landing page swipe file that I'm about to give you or I have already have given
to give you or I have already have given you you can literally just go there and
you you can literally just go there and you can check out all the businesses
you can check out all the businesses there you can look them up you can find
there you can look them up you can find out more about them about their offer
out more about them about their offer and you can write email copy for them
and you can write email copy for them and remember email copy is the most
and remember email copy is the most simple copy to write is what you want to
simple copy to write is what you want to start with is what you want to master
start with is what you want to master right off the bat and it's the easiest
right off the bat and it's the easiest to send in for review cuz other people
to send in for review cuz other people aren't necessarily going to want to read
aren't necessarily going to want to read super super long pieces of copy from you
super super long pieces of copy from you so just one 200 to 300 word email is
so just one 200 to 300 word email is awesome so we're going to start with
awesome so we're going to start with that now of course I do highly recommend
that now of course I do highly recommend that you watch the full entire course
that you watch the full entire course first and then come back and do these
first and then come back and do these steps so next is to compile common
steps so next is to compile common content so you go onto their social
content so you go onto their social medias or their Instagrams or even
medias or their Instagrams or even anything on their landing page and you
anything on their landing page and you go and you compile a lot of the common
go and you compile a lot of the common content that you're seeing and you get
content that you're seeing and you get some angles and that's of course the
some angles and that's of course the next step is to come up with an idea and
next step is to come up with an idea and use structure next we want to write copy
use structure next we want to write copy and refine then we want to sleep on the
and refine then we want to sleep on the copy and read the copy the next day this
copy and read the copy the next day this is going to let you read it with a fresh
is going to let you read it with a fresh mind because when you're sitting there
mind because when you're sitting there and you're hyperfocused on one piece of
and you're hyperfocused on one piece of copy maybe you've been working on it for
copy maybe you've been working on it for an hour you are going to understand what
an hour you are going to understand what you're trying to say but someone else
you're trying to say but someone else who hasn't read the copy before might
who hasn't read the copy before might not understand what you're trying to say
not understand what you're trying to say so by going to sleep and coming back to
so by going to sleep and coming back to it the next day essentially what you're
it the next day essentially what you're doing is you're giving yourself those
doing is you're giving yourself those brand new eyes you're reading it as low
brand new eyes you're reading it as low you're reading it for the very first
you're reading it for the very first time and it's going to highlight some
time and it's going to highlight some things that you did wrong you're going
things that you did wrong you're going to be able to read it like you're
to be able to read it like you're reading it for the first time and all of
reading it for the first time and all of a sudden you're going to notice all of
a sudden you're going to notice all of these things that you did wrong you be
these things that you did wrong you be like holy crap I can't even believe that
like holy crap I can't even believe that I wrote that next is you're going to
I wrote that next is you're going to want to submit your copy for a review in
want to submit your copy for a review in the Discord Channel or on the school
the Discord Channel or on the school Community highly highly highly important
Community highly highly highly important next you're going to want to review
next you're going to want to review three pieces of copy for every one that
three pieces of copy for every one that you sent in for review and yes even if
you sent in for review and yes even if you are a brand new beginner still go
you are a brand new beginner still go through and review other people's copy
through and review other people's copy give your feedback on it and this isn't
give your feedback on it and this isn't going to only help the community and
going to only help the community and help them with their copy but it's also
help them with their copy but it's also going to help you because you're looking
going to help you because you're looking at more copy you're reading more copy
at more copy you're reading more copy you're breaking it down and you're
you're breaking it down and you're seeing what you like about it what you
seeing what you like about it what you don't like about it what you think can
don't like about it what you think can be fixed so guys just like I said here's
be fixed so guys just like I said here's how to make the most out of this Mega
how to make the most out of this Mega course okay it's a lot I understand it
course okay it's a lot I understand it might feel over overwhelming it might
might feel over overwhelming it might feel like you've bitten off a little bit
feel like you've bitten off a little bit more than you could Che here but this is
more than you could Che here but this is how you're going to want to take it so
how you're going to want to take it so you're going to was the whole thing
you're going to was the whole thing fully then you're going to do all the
fully then you're going to do all the action steps and then you're going to
action steps and then you're going to come back and then you're going to
come back and then you're going to really really really dig deep and get
really really really dig deep and get into it write your copy watch me write
into it write your copy watch me write my first piece of copy or write my my
my first piece of copy or write my my copy then basically do the same things
copy then basically do the same things that I'm doing step by step you watch it
that I'm doing step by step you watch it you do it you watch it you do it so on
you do it you watch it you do it so on and so forth and then we're going to go
and so forth and then we're going to go over everything else we're going to go
over everything else we're going to go over the Outreach stuff you want to do
over the Outreach stuff you want to do it with that as well we're going to go
it with that as well we're going to go over the secondary skills and at the end
over the secondary skills and at the end there's going to be a complete Massive
there's going to be a complete Massive Action plan so that's exactly what
Action plan so that's exactly what that's going to look like now some more
that's going to look like now some more email breakdowns to help you get started
email breakdowns to help you get started I'm just going to show you some more
I'm just going to show you some more email breakdowns here just to kind of
email breakdowns here just to kind of finish it all off now you know how to do
finish it all off now you know how to do emails so let's go and look at some more
emails so let's go and look at some more email breakdowns all right everybody and
email breakdowns all right everybody and now that is emails you now know how to
now that is emails you now know how to write emails you understand emails let's
write emails you understand emails let's talk about landing pages because landing
talk about landing pages because landing pages are also extremely important so
pages are also extremely important so what are the types of landing pages well
what are the types of landing pages well the ones we're going to focus on here
the ones we're going to focus on here are video sales letters and blocks what
are video sales letters and blocks what this looks like is just like it sounds
this looks like is just like it sounds like at the top you have a video sales
like at the top you have a video sales letter which is essentially just a video
letter which is essentially just a video that is selling the products underneath
that is selling the products underneath you have blocks which are essentially
you have blocks which are essentially just blocks of text and you're going to
just blocks of text and you're going to notice over all the landing pages that
notice over all the landing pages that we go over here that they are all pretty
we go over here that they are all pretty similar every single landing page has
similar every single landing page has similar blocks some of them have some
similar blocks some of them have some some stuff about a guarantee some of
some stuff about a guarantee some of them have stuff about here's what's
them have stuff about here's what's actually inside some of them have things
actually inside some of them have things about meet your instructor so they're
about meet your instructor so they're essentially the same things just for all
essentially the same things just for all different businesses so you're going to
different businesses so you're going to learn those blocks and learn what they
learn those blocks and learn what they are next is TSL and blocks TSL is a text
are next is TSL and blocks TSL is a text sales letter so this one is an a landing
sales letter so this one is an a landing page that doesn't have a video on it but
page that doesn't have a video on it but it has a bunch of text that actually
it has a bunch of text that actually does the selling and of course we're
does the selling and of course we're going to look at some of those and then
going to look at some of those and then next are optin Pages these ones are
next are optin Pages these ones are really simple they're usually a lot
really simple they're usually a lot shorter than the other ones because the
shorter than the other ones because the main goal isn't necessarily to sell but
main goal isn't necessarily to sell but it's just to capture emails and capture
it's just to capture emails and capture people's names okay so essentially what
people's names okay so essentially what it is it's just a picture of a free
it is it's just a picture of a free thing and then a box where you can fill
thing and then a box where you can fill in your details to get that free thing
in your details to get that free thing that's essentially what that looks like
that's essentially what that looks like so let's look at some Landing pages
so let's look at some Landing pages together I can sit here and explain more
together I can sit here and explain more Theory and more Theory and more Theory
Theory and more Theory and more Theory but let's just get into it man because
but let's just get into it man because looking at what landing pages look like
looking at what landing pages look like and just breaking them down is going to
and just breaking them down is going to be the best way to actually understand
be the best way to actually understand so as you can see this is a video sales
so as you can see this is a video sales letter just like I was talking about you
letter just like I was talking about you come to the page and everything you see
come to the page and everything you see when you first get on the page is called
when you first get on the page is called the above the fold that's what it's
the above the fold that's what it's referred to so make sure you remember
referred to so make sure you remember that cuz we're going to be talking about
that cuz we're going to be talking about that more as we go on but as you can see
that more as we go on but as you can see we have a headline here and a video now
we have a headline here and a video now we're going to break this down in
we're going to break this down in massive massive massive detail as we go
massive massive massive detail as we go on but for right now I just want to go
on but for right now I just want to go through a couple show you point out the
through a couple show you point out the similarities and then kind of break them
similarities and then kind of break them down even further so as you can see big
down even further so as you can see big headline here then there's the video you
headline here then there's the video you can play and then there's the button
can play and then there's the button that's almost always how video sales
that's almost always how video sales letters are going to go and then you you
letters are going to go and then you you go down now these are called blocks okay
go down now these are called blocks okay so this is essentially a text block
so this is essentially a text block showing you what it is this is another
showing you what it is this is another text block showing you some other stuff
text block showing you some other stuff and explaining why this is is the best
and explaining why this is is the best more stuff more stuff like this is
more stuff more stuff like this is essentially a text sales that are down
essentially a text sales that are down here these big bolded Parts here here in
here these big bolded Parts here here in the middle they're centered and they're
the middle they're centered and they're bolded they're called scroll Stoppers so
bolded they're called scroll Stoppers so if you're scrolling through just
if you're scrolling through just literally how I'm doing right now you're
literally how I'm doing right now you're going to read these and the point of
going to read these and the point of these is to actually suck you in and
these is to actually suck you in and bring you in to reading the rest of it
bring you in to reading the rest of it so if I'm just going to scroll scroll
so if I'm just going to scroll scroll scroll introducing training grounds now
scroll introducing training grounds now I'm interested what's training grounds
I'm interested what's training grounds what is that what is it supposed to be
what is that what is it supposed to be and then I'm going to read on more and
and then I'm going to read on more and it's going to tell me what it is then
it's going to tell me what it is then some more this is called bullets bunch
some more this is called bullets bunch of bullets this is called a value stack
of bullets this is called a value stack again we're going to learn more about
again we're going to learn more about that as we go on and then there's a
that as we go on and then there's a button right there and then there's
button right there and then there's frequently asked questions at the very
frequently asked questions at the very bottom that's how 90% of your video
bottom that's how 90% of your video sales letters are going to look and if
sales letters are going to look and if you don't believe me we can go through a
you don't believe me we can go through a couple of the other examples right here
couple of the other examples right here and you're going to notice like holy
and you're going to notice like holy crap all of these look very similar and
crap all of these look very similar and yes you're right they do they all look
yes you're right they do they all look very very similar but again guys the
very very similar but again guys the point I'm trying to make here is that
point I'm trying to make here is that because they all look similar all you
because they all look similar all you have to do is just figure out how to
have to do is just figure out how to make it you figure out how to do it and
make it you figure out how to do it and you can do it for any business you don't
you can do it for any business you don't have to reinvent the wheel you don't
have to reinvent the wheel you don't have to do anything crazy so as you can
have to do anything crazy so as you can see this is a video sales letter this
see this is a video sales letter this has a headline this is not a traditional
has a headline this is not a traditional headline like I'm going to teach you how
headline like I'm going to teach you how to write but anyways not a big deal like
to write but anyways not a big deal like I said scroll Stoppers and then some
I said scroll Stoppers and then some more copy right here scroll stopper more
more copy right here scroll stopper more copy scroll stopper more copy and so on
copy scroll stopper more copy and so on and so forth some testimonials here just
and so forth some testimonials here just something we actually didn't check out
something we actually didn't check out on the other one but basically most
on the other one but basically most landing pages have testimonials as well
landing pages have testimonials as well and this is the value stack right here
and this is the value stack right here essentially showing you all the things
essentially showing you all the things that you get adding up all the value the
that you get adding up all the value the total value is $700 but today's price is
total value is $700 but today's price is 47 bucks that's essentially how that
47 bucks that's essentially how that looks another one um headline video I
looks another one um headline video I hope you're starting to notice a pattern
hope you're starting to notice a pattern button scroll stopper copy scroll stoer
button scroll stopper copy scroll stoer copy bullets testimonials and then the
copy bullets testimonials and then the end price and then we'll look at one
end price and then we'll look at one more headline video testimonials copy
more headline video testimonials copy with scroll Stoppers and then we have
with scroll Stoppers and then we have bullets we have more and more so as you
bullets we have more and more so as you can see I went over those really quickly
can see I went over those really quickly but again I just kind of wanted to show
but again I just kind of wanted to show you how they work we're going to go
you how they work we're going to go deeper into them right now so landing
deeper into them right now so landing page Anatomy so landing page headlines
page Anatomy so landing page headlines the first questions that pop into a
the first questions that pop into a reader's head as soon as they land on
reader's head as soon as they land on any page is who is this for why should I
any page is who is this for why should I keep reading and what should I do next
keep reading and what should I do next so here's headline Anatomy so the
so here's headline Anatomy so the eyebrow copy let me open one up over
eyebrow copy let me open one up over here so you guys can see what I'm
here so you guys can see what I'm talking about okay so this is the
talking about okay so this is the eyebrow this spot right up here at the
eyebrow this spot right up here at the top this is the main copy right here and
top this is the main copy right here and then this at the bottom is the deck copy
then this at the bottom is the deck copy this is how 90% of headlines are going
this is how 90% of headlines are going to look so the ibrow copy usually calls
to look so the ibrow copy usually calls out the reader or adds to the big
out the reader or adds to the big promise somehow the main headline of the
promise somehow the main headline of the copy gives people the main specific
copy gives people the main specific promise the big thing that they're going
promise the big thing that they're going to learn or they're going to attain then
to learn or they're going to attain then the deck copy the one line at the bottom
the deck copy the one line at the bottom this adds to The Promise by usually
this adds to The Promise by usually increasing perceived ease or
increasing perceived ease or Effectiveness so something like even if
Effectiveness so something like even if you don't have any experience or even if
you don't have any experience or even if you've never done this before or Works
you've never done this before or Works in 90 days or anything like that so I
in 90 days or anything like that so I have some examples here attention
have some examples here attention entrepreneurs that is the eyebrow copy
entrepreneurs that is the eyebrow copy and it's calling out their desired
and it's calling out their desired audience you're one step away from
audience you're one step away from learning how you can transition your
learning how you can transition your skill set into building a wildly
skill set into building a wildly profitable AI business and then that was
profitable AI business and then that was the main headline and then the deck copy
the main headline and then the deck copy the one at the bottom best part is we
the one at the bottom best part is we guarantee at least five AI agency
guarantee at least five AI agency clients or you don't pay calling out
clients or you don't pay calling out their audience at the top then the main
their audience at the top then the main headline the big promise and then a a
headline the big promise and then a a deck copy in order to add to the promise
deck copy in order to add to the promise or increase the perceived ease or
or increase the perceived ease or Effectiveness that's exactly what he's
Effectiveness that's exactly what he's doing there next is for click funnels
doing there next is for click funnels struggling to get a consistent flow of
struggling to get a consistent flow of customers so that's them calling out
customers so that's them calling out their audience calling out a problem me
their audience calling out a problem me clickfunnels now this isn't again as
clickfunnels now this isn't again as additional as the ones that we've
additional as the ones that we've already seen but again it works getting
already seen but again it works getting people to your website and turning them
people to your website and turning them into Happy paying customers is what we
into Happy paying customers is what we do best that's the deck copy so this is
do best that's the deck copy so this is the again sales page psychology so who
the again sales page psychology so who is this for why should I read why should
is this for why should I read why should I keep going and then what's next what
I keep going and then what's next what should I do next what's next what else
should I do next what's next what else and then of course what's next is
and then of course what's next is usually just to watch the video or
usually just to watch the video or anything like that but um that's that's
anything like that but um that's that's basically what it is so landing page
basically what it is so landing page scroll Stoppers as we were speaking
scroll Stoppers as we were speaking about earlier when people come to a
about earlier when people come to a landing page they usually scroll instead
landing page they usually scroll instead of reading everything you don't want to
of reading everything you don't want to ever assume readership that's what it's
ever assume readership that's what it's called assuming readership is when
called assuming readership is when you're just going to assume that people
you're just going to assume that people are going to read every single thing
are going to read every single thing line by line by line by line you want to
line by line by line by line you want to ask yourself okay if somebody's
ask yourself okay if somebody's scrolling and they they just scroll
scrolling and they they just scroll right to the middle of the page what's
right to the middle of the page what's going to make them stop scrolling and
going to make them stop scrolling and grab their attention against so they can
grab their attention against so they can start reading when people come to
start reading when people come to landing pages they usually scroll
landing pages they usually scroll instead of reading everything that's why
instead of reading everything that's why it's important to implement scroll
it's important to implement scroll Stoppers to get people to pay attention
Stoppers to get people to pay attention and start reading to learn more so here
and start reading to learn more so here are some common landing page scroll
are some common landing page scroll Stoppers and they're usually in a like a
Stoppers and they're usually in a like a block I call these text blocks but as
block I call these text blocks but as you're going to see a lot of them have
you're going to see a lot of them have the same thing so this one says what is
the same thing so this one says what is the gentleman approach and then an
the gentleman approach and then an explains it so why a funnel essentially
explains it so why a funnel essentially what it is is answering the question of
what it is is answering the question of so what like what about this product
so what like what about this product what about this thing what about this
what about this thing what about this service actually makes it good what
service actually makes it good what makes it different and what makes it
makes it different and what makes it better than everything else that's one
better than everything else that's one of the first questions that people are
of the first questions that people are going to ask that's why this is usually
going to ask that's why this is usually one of the first text blocks that there
one of the first text blocks that there are so what is the gentleman approach so
are so what is the gentleman approach so why a funnel so on and so forth next is
why a funnel so on and so forth next is meet your instructor this one is very
meet your instructor this one is very common as well so meet your instructor
common as well so meet your instructor Benjamin SAA and then it talks about him
Benjamin SAA and then it talks about him and it talks about what he does meet
and it talks about what he does meet your instructor sander sage and then
your instructor sander sage and then again it talks about him and it talks
again it talks about him and it talks about what he does that's basically it
about what he does that's basically it and then next is to relate to the reader
and then next is to relate to the reader so here's one that I'll read to you the
so here's one that I'll read to you the current agency model is broken say
current agency model is broken say goodbye to chasing clients in a
goodbye to chasing clients in a saturated Market low profit margins and
saturated Market low profit margins and cookie cutter robot work the ipga model
cookie cutter robot work the ipga model is right for you if and then it's going
is right for you if and then it's going to go through some common things to
to go through some common things to relate to the reader so if you struggle
relate to the reader so if you struggle with signing clients and want to offer
with signing clients and want to offer an in demand service if you're sick of
an in demand service if you're sick of 3-month contracts and want to create
3-month contracts and want to create lasting Partnerships if you know the old
lasting Partnerships if you know the old models are broken you want to work for
models are broken you want to work for higher profit or if you want to start an
higher profit or if you want to start an online business that isn't robotic or
online business that isn't robotic or dishonorable so guys that's what it
dishonorable so guys that's what it looks like to actually relate to the
looks like to actually relate to the reader and next we're going to be
reader and next we're going to be talking about bullets SL feature Plus
talking about bullets SL feature Plus benefits combo so essentially these are
benefits combo so essentially these are bullets bullets and bullets in
bullets bullets and bullets in copyrighting are super super super
copyrighting are super super super important we touched on them briefly
important we touched on them briefly when we're talking about emails but guys
when we're talking about emails but guys bullets are the quickest and most
bullets are the quickest and most efficient way to communicate without
efficient way to communicate without putting in a bunch of text and a bullet
putting in a bunch of text and a bullet plus features combo is essentially
plus features combo is essentially showing you what you get and how it
showing you what you get and how it helps you and then what you get and then
helps you and then what you get and then how it helps you so for example smooth
how it helps you so for example smooth opening non- cringy openers that
opening non- cringy openers that actually work and create a connection in
actually work and create a connection in second so you'll always know exactly
second so you'll always know exactly what to say and start off on the right
what to say and start off on the right foot so this is for like uh pickup
foot so this is for like uh pickup artists guy who's teaching people how to
artists guy who's teaching people how to approach the opposite sex I guess and
approach the opposite sex I guess and then there's another one like instant
then there's another one like instant exchange my simple method for getting
exchange my simple method for getting girls Instagram in a rush literally in
girls Instagram in a rush literally in 30 seconds or less so exactly what it is
30 seconds or less so exactly what it is so instant exchange and then the benefit
so instant exchange and then the benefit to learning it the benefit of what it
to learning it the benefit of what it will give you here's another one pimp
will give you here's another one pimp your profile in four easy steps 11 copy
your profile in four easy steps 11 copy and paste templates for writing
and paste templates for writing captivating captions that make women
captivating captions that make women melt so this is like how to get girls on
melt so this is like how to get girls on Instagram program or something but
Instagram program or something but essentially I picked this one because
essentially I picked this one because it's really easy to understand sometimes
it's really easy to understand sometimes when I read copy about like business or
when I read copy about like business or financial or stuff that's a little bit
financial or stuff that's a little bit too complicated it gets lost on people
too complicated it gets lost on people but this stuff is a lot more simpler
but this stuff is a lot more simpler that's why I chose it so clickfunnels
that's why I chose it so clickfunnels gives you everything you need to succeed
gives you everything you need to succeed online so sales funnels convert your
online so sales funnels convert your online visitors to actual paying
online visitors to actual paying customers website create your web
customers website create your web presence exactly the way you want so on
presence exactly the way you want so on and so forth okay this is exactly what
and so forth okay this is exactly what it looks like the big feature what it is
it looks like the big feature what it is and then exactly how it helps you and
and then exactly how it helps you and then of course testimonials testimonials
then of course testimonials testimonials are they should be on basically every
are they should be on basically every single sales page every single landing
single sales page every single landing page because they're extremely important
page because they're extremely important testimonials essentially show that what
testimonials essentially show that what you're doing Works what you're doing
you're doing Works what you're doing actually works and people are literally
actually works and people are literally getting results with it now so over here
getting results with it now so over here we have member Transformations about
we have member Transformations about people changing their bodies over here
people changing their bodies over here we have check out what my clients are
we have check out what my clients are saying about this training people are
saying about this training people are saying that they're getting dates with
saying that they're getting dates with this program more people saying they're
this program more people saying they're getting dates next is value stack almost
getting dates next is value stack almost every single one has this one as well so
every single one has this one as well so here's what it looks like it shows you
here's what it looks like it shows you every single thing that you're going to
every single thing that you're going to get and then it attaches a value to that
get and then it attaches a value to that thing so then at the end as you can see
thing so then at the end as you can see you get $2,000 worth of value but if you
you get $2,000 worth of value but if you join today you can get it for just $97 a
join today you can get it for just $97 a month this essentially is because it
month this essentially is because it relates back to the thing that I said
relates back to the thing that I said earlier whereas people don't buy things
earlier whereas people don't buy things that are worth what they are so I'm not
that are worth what they are so I'm not going to buy something that I think is
going to buy something that I think is worth $200 if the price is $200 I'm only
worth $200 if the price is $200 I'm only going to buy that thing if I feel as
going to buy that thing if I feel as though I'm getting a spectacular deal so
though I'm getting a spectacular deal so I'm only going to buy it for 150 bucks
I'm only going to buy it for 150 bucks or 100 bucks if I believe that it's
or 100 bucks if I believe that it's actually worth 200 bucks and that's what
actually worth 200 bucks and that's what 99% of people are going to do again over
99% of people are going to do again over here as you can see more value stack you
here as you can see more value stack you get this this this this this this this
get this this this this this this this total value 776 today's price 47 bucks
total value 776 today's price 47 bucks and then next is the urgency to act now
and then next is the urgency to act now this usually closes out every single
this usually closes out every single landing page or sales page but this is
landing page or sales page but this is what it looks like you can't afford to
what it looks like you can't afford to wait these is the moments in a world
wait these is the moments in a world driven by progress standing still is not
driven by progress standing still is not an option and then he goes on farther to
an option and then he goes on farther to talk about how you taking action right
talk about how you taking action right now is going to get you the best results
now is going to get you the best results it's usually not that difficult to imply
it's usually not that difficult to imply some sort of urgency but like I said
some sort of urgency but like I said before in the email section the best
before in the email section the best urgency is going to be the situational
urgency is going to be the situational urgency the situational scarcity and
urgency the situational scarcity and then we usually end it off with some
then we usually end it off with some frequently asked questions some FAQ so
frequently asked questions some FAQ so the reason why we do this and we add it
the reason why we do this and we add it to the very bottom is for the people who
to the very bottom is for the people who literally just take their Mouse and just
literally just take their Mouse and just scroll all the way to the bottom and
scroll all the way to the bottom and just want to see what it's about they
just want to see what it's about they don't want to read anything they don't
don't want to read anything they don't want to be marketed to they just want to
want to be marketed to they just want to know the bare facts and Basics so that's
know the bare facts and Basics so that's exactly what we give them so we give
exactly what we give them so we give them a question we give them the answer
them a question we give them the answer what the common question is what the
what the common question is what the answer is and so on and so forth again
answer is and so on and so forth again another FAQ usually they're in a a drop
another FAQ usually they're in a a drop down box like this so that they're
down box like this so that they're concise and people will read them more
concise and people will read them more easier and now my friends I want to give
easier and now my friends I want to give you a gift yes another gift on top of
you a gift yes another gift on top of the whole Mega course the whole free
the whole Mega course the whole free Mega course that you're already watching
Mega course that you're already watching and that is a gigantic 100 sales page
and that is a gigantic 100 sales page swipe file yours for free you heard that
swipe file yours for free you heard that right 100 sales Pages all in one here's
right 100 sales Pages all in one here's a complete Mega swipe file as you can
a complete Mega swipe file as you can see I just opened it up and of course
see I just opened it up and of course you can get this in the free copy
you can get this in the free copy starter kit again the reason why I put
starter kit again the reason why I put it all in the kit is because I don't
it all in the kit is because I don't want to have like a billion links down
want to have like a billion links down there in the description it just be more
there in the description it just be more confusing so you can just go get the
confusing so you can just go get the copy kit for free and then you can check
copy kit for free and then you can check all of these out now some of these have
all of these out now some of these have previews that we can look at okay
previews that we can look at okay awesome so as you can see we're going to
awesome so as you can see we're going to come in like this okay awesome we see
come in like this okay awesome we see the headline we see some copy the market
the headline we see some copy the market has changed these are the scroll
has changed these are the scroll Stoppers that's where you come in
Stoppers that's where you come in introducing digital marketing Mastery we
introducing digital marketing Mastery we have some bullets right there how it
have some bullets right there how it works awesome so there's literally as I
works awesome so there's literally as I just said over a 100 sales pages in here
just said over a 100 sales pages in here that you can look at if you want to add
that you can look at if you want to add to your personal swipe file break down
to your personal swipe file break down some copy get some inspiration I mean
some copy get some inspiration I mean guys just absolute Banger if you guys
guys just absolute Banger if you guys are getting value so far guys make sure
are getting value so far guys make sure you run up the video like the video
you run up the video like the video comment on the video share the video
comment on the video share the video dude this is way too much value to keep
dude this is way too much value to keep to yourself don't don't K keep it next
to yourself don't don't K keep it next we're going to talk about creating your
we're going to talk about creating your copywriting portfolio extremely
copywriting portfolio extremely important if you want to get clients and
important if you want to get clients and become a successful copywriter in the
become a successful copywriter in the future the reason why I put it here is
future the reason why I put it here is because it's not necessarily Outreach
because it's not necessarily Outreach but it's not necessarily copywriting
but it's not necessarily copywriting skill either so I just put it here in
skill either so I just put it here in the copywriting section so why create a
the copywriting section so why create a copyrighting portfolio in the first
copyrighting portfolio in the first place I mean who cares a copyrighting
place I mean who cares a copyrighting portfolio is a collection of best work
portfolio is a collection of best work and is used to increase your perceived
and is used to increase your perceived value and decrease the perceived risk of
value and decrease the perceived risk of working with you in order to add to your
working with you in order to add to your portfolio your copy doesn't have to be
portfolio your copy doesn't have to be paid for meaning it doesn't have to be
paid for meaning it doesn't have to be copy that you wrote for a client it
copy that you wrote for a client it could just be copy that you wrote the
could just be copy that you wrote the reason why they want to look at your
reason why they want to look at your portfolio is because they want to assure
portfolio is because they want to assure themselves that you are a good copy who
themselves that you are a good copy who is capable of creating good work you can
is capable of creating good work you can write example copy and still have a
write example copy and still have a portfolio super super important people
portfolio super super important people always ask me Tyson how do I get clients
always ask me Tyson how do I get clients how do I get someone to trust me pay me
how do I get someone to trust me pay me 1 Grand 2 Grand three grand $4,000 per
1 Grand 2 Grand three grand $4,000 per month but I have never had a client yet
month but I have never had a client yet the way create an awesome portfolio so
the way create an awesome portfolio so how to start in build a copyrighting
how to start in build a copyrighting portfolio I've come up with a another
portfolio I've come up with a another Banger framework super simple super easy
Banger framework super simple super easy to follow along with polished copy
to follow along with polished copy already you want to have proof in there
already you want to have proof in there and you want to have variety okay p p
and you want to have variety okay p p and v you want to add professional
and v you want to add professional polished pieces of copy proof of its
polished pieces of copy proof of its effectiveness of your copy if you have
effectiveness of your copy if you have any and a variety of different forms of
any and a variety of different forms of copy so for example polish proof variety
copy so for example polish proof variety what does that actually look like so
what does that actually look like so essentially with Polish you want to just
essentially with Polish you want to just have polished pieces of copy okay so
have polished pieces of copy okay so emails you went through and looked at
emails you went through and looked at them the next day you went through and
them the next day you went through and sent them to the school Community or you
sent them to the school Community or you sent them to the Discord community and
sent them to the Discord community and asked people to review them they've
asked people to review them they've given you your reviews and you've
given you your reviews and you've actually revised it and you also want to
actually revised it and you also want to have proof that your stuff works so if
have proof that your stuff works so if you're able to take screenshots from
you're able to take screenshots from your email service provider or to get
your email service provider or to get testimonials from your clients and of
testimonials from your clients and of course I'm going to show you how to do
course I'm going to show you how to do all that as we go on but if you're able
all that as we go on but if you're able to get screenshots and testimonials you
to get screenshots and testimonials you want to put that in your portfolio too
want to put that in your portfolio too because again it increases your
because again it increases your perceived value and then you want to
perceived value and then you want to also have variety so you don't want to
also have variety so you don't want to just have emails you also want to have
just have emails you also want to have example landing pages and you don't have
example landing pages and you don't have to write the whole landing page
to write the whole landing page essentially what you want to do is just
essentially what you want to do is just create a headline and a lead a lead is
create a headline and a lead a lead is essentially like the top third of a
essentially like the top third of a landing page so you just have like one
landing page so you just have like one or two scroll Stoppers about how the
or two scroll Stoppers about how the actual product works as long as you're
actual product works as long as you're able to have those two maybe add a video
able to have those two maybe add a video sales letter in there as well which
sales letter in there as well which again we're going to be talking about as
again we're going to be talking about as we go on and another important thing to
we go on and another important thing to add is you don't really want to have
add is you don't really want to have copy like copy isn't actually polished
copy like copy isn't actually polished until you also put it through Ai and of
until you also put it through Ai and of course we're going to talk about Ai and
course we're going to talk about Ai and all of those things as we go over the
all of those things as we go over the secondary skills portion that is
secondary skills portion that is probably going to be not going to lie
probably going to be not going to lie one of the most important portions that
one of the most important portions that we talk about because right here we're
we talk about because right here we're laying the groundwork now next we're
laying the groundwork now next we're going to talk about getting clients and
going to talk about getting clients and then we're going to talk about really
then we're going to talk about really honing in and being the best it's not
honing in and being the best it's not copyrighting isn't a game of oh well
copyrighting isn't a game of oh well there's already so many copywriters out
there's already so many copywriters out there if you're the best copywriter out
there if you're the best copywriter out there again it's literally like you
there again it's literally like you being against a whole bunch of toddlers
being against a whole bunch of toddlers it's too easy you just win okay you just
it's too easy you just win okay you just win and you win and you win and you win
win and you win and you win and you win one client turns to two client two
one client turns to two client two client turn to four clients and bro it's
client turn to four clients and bro it's game over so again I'm going to show you
game over so again I'm going to show you exactly how to do that so a recap before
exactly how to do that so a recap before we move on copyrighting fundamentals
we move on copyrighting fundamentals okay these are the things that we
okay these are the things that we learned how copywriting Works practical
learned how copywriting Works practical examples of how copywriting generates
examples of how copywriting generates money you talked about copywriting
money you talked about copywriting principles strategies you can use in any
principles strategies you can use in any situation with copywriting and
situation with copywriting and psychology understanding people and why
psychology understanding people and why they buy we also talked about
they buy we also talked about copywriting forms emails and structures
copywriting forms emails and structures how to write and structure email copy we
how to write and structure email copy we talked about landing pages how do write
talked about landing pages how do write High converting landing pages and we
High converting landing pages and we talked a little bit about port folio
talked a little bit about port folio building which we'll go deeper into as
building which we'll go deeper into as we go on but how to build a portfolio
we go on but how to build a portfolio that will increase your chance of
that will increase your chance of getting hired so next I want to talk
getting hired so next I want to talk about complimentary skill and why it's
about complimentary skill and why it's so important now this is a term that I
so important now this is a term that I coined called copy salting I was one of
coined called copy salting I was one of the first people to call it that but
the first people to call it that but there's there's many names for it
there's there's many names for it sometimes people say like oh growth
sometimes people say like oh growth operator or info product growth agency
operator or info product growth agency or whatever right there's a ton of
or whatever right there's a ton of different names for it essentially what
different names for it essentially what you're doing is again you're selling
you're doing is again you're selling your copywriting but you're also selling
your copywriting but you're also selling complimentary skills on top of your
complimentary skills on top of your copywriting anyway let me just read the
copywriting anyway let me just read the block because I'm sure it's going to
block because I'm sure it's going to explain it there are skills like funnel
explain it there are skills like funnel building landing page creation and email
building landing page creation and email marketing these are all skills that are
marketing these are all skills that are going to get talked about later on in
going to get talked about later on in this video but from now you have
this video but from now you have everything you need to go out there and
everything you need to go out there and start making money with your skills with
start making money with your skills with copywriting so we'll be covering the
copywriting so we'll be covering the Outreach and client getting portion next
Outreach and client getting portion next and then afterwards we'll be tying
and then afterwards we'll be tying everything together there will also be a
everything together there will also be a portion of the video dedicated to
portion of the video dedicated to exploiting AI artificial intelligence to
exploiting AI artificial intelligence to make everything easier and faster but
make everything easier and faster but the foundational skills always come
the foundational skills always come first disclaimer skipping through the
first disclaimer skipping through the video or missing out on the end is going
video or missing out on the end is going to leave you confused if you want an end
to leave you confused if you want an end product that works you have to follow
product that works you have to follow the recipe and instructions in order
the recipe and instructions in order okay I shouldn't have to say this but I
okay I shouldn't have to say this but I know some people are you know they just
know some people are you know they just get into a mode where they're like oh I
get into a mode where they're like oh I just want to get the best content and
just want to get the best content and see if I can just go and get clients
see if I can just go and get clients without having to listen to everything
without having to listen to everything and although that would be nice guys I'm
and although that would be nice guys I'm telling you everything in here is going
telling you everything in here is going to give you a huge massive advantage
to give you a huge massive advantage over everybody else and now my friend
over everybody else and now my friend it's time to actually make money and get
it's time to actually make money and get copyrighting clients get your first
copyrighting clients get your first copyrighting client and guys remember
copyrighting client and guys remember that making it to the end of this video
that making it to the end of this video is already going to put you in the top
is already going to put you in the top 2% this was the analytics on my last 4H
2% this was the analytics on my last 4H hour course and again this course is
hour course and again this course is going to be way longer than 4 hours so
going to be way longer than 4 hours so you're probably going to be in the top
you're probably going to be in the top 1% if you actually make it to the end of
1% if you actually make it to the end of this video seriously as you can see only
this video seriously as you can see only 2% of people made it to the very end of
2% of people made it to the very end of the video 2% so again I get it it feels
the video 2% so again I get it it feels like there's a bunch of competition out
like there's a bunch of competition out here guys not even 2% of people can
here guys not even 2% of people can finish a course that is literally worth
finish a course that is literally worth over 1,000 bucks that they've been given
over 1,000 bucks that they've been given for free man keep that in mind put that
for free man keep that in mind put that into perspective anyways guys that is it
into perspective anyways guys that is it and of course I can't wait for us to
and of course I can't wait for us to actually go and get some clients man
actually go and get some clients man what's going on everybody did somebody
what's going on everybody did somebody want to get some clients because today
want to get some clients because today we're talking about how to get
we're talking about how to get copyrighting clients that will pay you
copyrighting clients that will pay you $4,000 every single month each okay so
$4,000 every single month each okay so spoiler alert at the end of this section
spoiler alert at the end of this section I'm going to be revealing exactly what I
I'm going to be revealing exactly what I would do if I only had 60 days to quit
would do if I only had 60 days to quit my 9 to5 and replace it with copywriting
my 9 to5 and replace it with copywriting if I was starting from scratch gun to my
if I was starting from scratch gun to my head I'm I'm going going to die if I'm
head I'm I'm going going to die if I'm still working this 9 to-5 job what
still working this 9 to-5 job what exactly would I do if I had to if I had
exactly would I do if I had to if I had to I had no choice I had to quit my 9
to I had no choice I had to quit my 9 to-5 job in my life dependent on it I'm
to-5 job in my life dependent on it I'm going to show you now all it would take
going to show you now all it would take me is 60 days honestly I've shown guys
me is 60 days honestly I've shown guys how to do it way less than that but we
how to do it way less than that but we we're going to keep it to 60 keep the
we're going to keep it to 60 keep the numbers realistic okay so now I'm just
numbers realistic okay so now I'm just going to talk about what we'll be
going to talk about what we'll be covering in this section so first and
covering in this section so first and foremost Outreach principles guys do not
foremost Outreach principles guys do not sleep on the principles the Timeless
sleep on the principles the Timeless Outreach principles and strategies that
Outreach principles and strategies that you could apply in any client getting
you could apply in any client getting scenario next is where to actually find
scenario next is where to actually find clients this is called prospecting Which
clients this is called prospecting Which social media platforms are your ideal
social media platforms are your ideal clients on and exactly how to use them
clients on and exactly how to use them to generate leads next we're going to be
to generate leads next we're going to be talking about new Outreach methods new
talking about new Outreach methods new templates demonstrations and case
templates demonstrations and case studies that are going to show you the
studies that are going to show you the best Outreach methods that are working
best Outreach methods that are working right this second next we're going to
right this second next we're going to talk about looking legit online super
talk about looking legit online super important guys how to use your
important guys how to use your experience to not only look legit on
experience to not only look legit on your profiles but also in your Outreach
your profiles but also in your Outreach as well the funny thing is with
as well the funny thing is with copyrighting is that everybody knows the
copyrighting is that everybody knows the steps the secret is actually doing all
steps the secret is actually doing all the steps because there's a whole bunch
the steps because there's a whole bunch of steps that people think that they
of steps that people think that they don't have to do guys don't ask oh well
don't have to do guys don't ask oh well what can I get away with not doing just
what can I get away with not doing just do all this stuff man it's it's really
do all this stuff man it's it's really that simple and you will win so here's
that simple and you will win so here's how we actually know this is going to
how we actually know this is going to work like I always have to do I have to
work like I always have to do I have to back up everything that I say with
back up everything that I say with results as you can see people are still
results as you can see people are still getting results with copyrighting huge
getting results with copyrighting huge results okay we go through these have
results okay we go through these have been quiet for a while landed two
been quiet for a while landed two clients and as you see a whole bunch of
clients and as you see a whole bunch of W's right here Henry with the 10K plus
W's right here Henry with the 10K plus per month Rohan he's at 14k per month
per month Rohan he's at 14k per month £1,000 Isaiah with the 23k per month
£1,000 Isaiah with the 23k per month some wins there Abby talking about how
some wins there Abby talking about how she made 2.3k with copyrighting just
she made 2.3k with copyrighting just from the YouTube stuff 5K win right
from the YouTube stuff 5K win right there just secured a 2K a month deal on
there just secured a 2K a month deal on a 12-month contract plus bonuses SL
a 12-month contract plus bonuses SL commissions and it can be negotiated
commissions and it can be negotiated they actually literally sent him a
they actually literally sent him a MacBook Pro and some other stuff just
MacBook Pro and some other stuff just for being on their team as payment and
for being on their team as payment and it was just for helping out with some
it was just for helping out with some email and SMS marketing SMS marketing
email and SMS marketing SMS marketing means texting so Daniel also is talking
means texting so Daniel also is talking about he's doing a sequence so doing a
about he's doing a sequence so doing a $1,500 for a landing page plus a welcome
$1,500 for a landing page plus a welcome email sequence we're going to learn
email sequence we're going to learn about sequences again as we go on in the
about sequences again as we go on in the secondary skills so make sure you don't
secondary skills so make sure you don't sleep on that again guys when you're
sleep on that again guys when you're looking through these wins notice
looking through these wins notice something that is sometimes not just
something that is sometimes not just about emails it's also about other
about emails it's also about other things like welcome sequences and if you
things like welcome sequences and if you don't know how to do those you're going
don't know how to do those you're going to miss out on clients so don't sleep on
to miss out on clients so don't sleep on the secondary skills and then another
the secondary skills and then another $1,500 for the same thing in her other
$1,500 for the same thing in her other coaching business 3K deal right there
coaching business 3K deal right there just like that so remember guys if
just like that so remember guys if you're getting value so far be a g like
you're getting value so far be a g like the video because it's literally free
the video because it's literally free it's free cost you nothing except for
it's free cost you nothing except for probably two clicks minimize the video
probably two clicks minimize the video like it and then maximize the video
like it and then maximize the video again sorry I guess that's three click
again sorry I guess that's three click so if that's too much to ask my bad so
so if that's too much to ask my bad so here's what the six-step process looks
here's what the six-step process looks like first we find clients we approach
like first we find clients we approach clients we give them value we call them
clients we give them value we call them up we give them an offer and then we
up we give them an offer and then we close them that's basically it in a
close them that's basically it in a nutshell and of course I'm going to
nutshell and of course I'm going to in-depth explain every single portion of
in-depth explain every single portion of that warning the things you learn in
that warning the things you learn in this section will be useless unless you
this section will be useless unless you have the skills to to back up your
have the skills to to back up your Outreach make sure you complete all
Outreach make sure you complete all action steps throughout the whole video
action steps throughout the whole video guys again you need skills and I know I
guys again you need skills and I know I keep harping on this but if your copy is
keep harping on this but if your copy is crap or you just skipped even making
crap or you just skipped even making your first piece of copy and you want to
your first piece of copy and you want to just get clients or you're wondering hey
just get clients or you're wondering hey man why am I not getting any any clients
man why am I not getting any any clients and all you're doing is Outreach and
and all you're doing is Outreach and you're not actually practicing or
you're not actually practicing or building your skills it's obvious it's
building your skills it's obvious it's obvious so Outreach principles number
obvious so Outreach principles number one the oversaturation myth have to
one the oversaturation myth have to touch on this because I love explaining
touch on this because I love explaining this a common concern among beginners in
this a common concern among beginners in every field not just copyrighting every
every field not just copyrighting every field is over saturation or too much
field is over saturation or too much competition but in a skill-based
competition but in a skill-based business model like copywriting those
business model like copywriting those things are nothing to be worried about
things are nothing to be worried about and here is exactly why first and
and here is exactly why first and foremost there's too many people doing
foremost there's too many people doing copywriting all right let's talk about
copywriting all right let's talk about this Top Line the yellow one right there
this Top Line the yellow one right there is affiliate marketing the red line
is affiliate marketing the red line right there is Drop Shipping again this
right there is Drop Shipping again this is Google Trends data so essentially how
is Google Trends data so essentially how many people are searching up each topic
many people are searching up each topic what this tells us is how many people
what this tells us is how many people are actually talking about each one of
are actually talking about each one of these ways to make money online the red
these ways to make money online the red line Drop Shipping the green line day
line Drop Shipping the green line day trading and that you see that little
trading and that you see that little tiny blue line at the bottom you
tiny blue line at the bottom you probably can't even see it you probably
probably can't even see it you probably didn't even notice it until I pointed it
didn't even notice it until I pointed it out that tiny blue line at the very
out that tiny blue line at the very bottom that line right there is
bottom that line right there is freelance copywriting what does that
freelance copywriting what does that tell us that right there tells us guys
tell us that right there tells us guys oversaturation is nothing to be worried
oversaturation is nothing to be worried about copywriting is still one of the
about copywriting is still one of the smallest or most unknown ways to make
smallest or most unknown ways to make money online is literally a Hidden Gem
money online is literally a Hidden Gem so now I want to talk about the size of
so now I want to talk about the size of the piie fallacy understanding marketing
the piie fallacy understanding marketing size and how people think it is people
size and how people think it is people think that every single competitor you
think that every single competitor you have literally takes food out of your
have literally takes food out of your own mouth but that's not how how it
own mouth but that's not how how it works at all guys there are millions and
works at all guys there are millions and millions and millions of businesses out
millions and millions of businesses out here online that are hiring copywriters
here online that are hiring copywriters here's what competition feels like and I
here's what competition feels like and I understand competition feels like you as
understand competition feels like you as just the dude who's a stick figure and
just the dude who's a stick figure and everyone else is just so good why
everyone else is just so good why wouldn't they just hire better people
wouldn't they just hire better people than me why wouldn't they just hire
than me why wouldn't they just hire people with more experience and then
people with more experience and then here's what competition can be like it
here's what competition can be like it could be you The Ripped dude against a
could be you The Ripped dude against a whole bunch of people who ain't even
whole bunch of people who ain't even doing nothing another reason why
doing nothing another reason why watching the whole video and completing
watching the whole video and completing all the action steps is crucial because
all the action steps is crucial because learning the skills is going to make you
learning the skills is going to make you this bottom figure right here instead of
this bottom figure right here instead of this top figure right here now I want to
this top figure right here now I want to go through a competition thought
go through a competition thought exercise so if you're running a 100 met
exercise so if you're running a 100 met Dash and you're against 10 other Olympic
Dash and you're against 10 other Olympic athletes you probably won't win I mean
athletes you probably won't win I mean let's be honest you versus 10 other
let's be honest you versus 10 other Olympic athletes I know I wouldn't win
Olympic athletes I know I wouldn't win however instead of athletes picture
however instead of athletes picture you're up against 10 3-year-old kids
you're up against 10 3-year-old kids toddlers chances are you're going to win
toddlers chances are you're going to win but the kicker is it doesn't matter if
but the kicker is it doesn't matter if you're against 10 or 10 million
you're against 10 or 10 million 3-year-olds because the massive skill
3-year-olds because the massive skill Advantage you have the takeaway your
Advantage you have the takeaway your competition may be plentiful but not
competition may be plentiful but not Fierce most people are afraid of
Fierce most people are afraid of competing because they overestimate
competing because they overestimate others and underestimate themselves tell
others and underestimate themselves tell me those are not bars right there guys
me those are not bars right there guys don't overestimate the competition they
don't overestimate the competition they might be plentiful but they are not
might be plentiful but they are not Fierce they are not crazy good as I
Fierce they are not crazy good as I showed you only 2% of people can even
showed you only 2% of people can even finish video man so uh let alone
finish video man so uh let alone actually write the copy let alone
actually write the copy let alone actually Outreach the clients like
actually Outreach the clients like there's way less people doing this and
there's way less people doing this and you really feel as though they are two
you really feel as though they are two all you need is the right message in the
all you need is the right message in the right place at the right time what one
right place at the right time what one Outreach can change your life and I'll
Outreach can change your life and I'll show you that so Aiden for example is
show you that so Aiden for example is closing a 1.5k per month deal with his
closing a 1.5k per month deal with his fifth Outreach fifth or third or like
fifth Outreach fifth or third or like literally one of his first outreaches
literally one of his first outreaches Ethan had his profile set up someone
Ethan had his profile set up someone messaged him and now he's making 1.2k
messaged him and now he's making 1.2k per High performing reel now quitting
per High performing reel now quitting his job 3 months in the copyrighting he
his job 3 months in the copyrighting he literally started copyrighting in like
literally started copyrighting in like March and he quit in like June or April
March and he quit in like June or April or June it's like 3 months that's it so
or June it's like 3 months that's it so here's the proof also just sent out my
here's the proof also just sent out my highest copyrighting invoice for 1,500
highest copyrighting invoice for 1,500 bucks which means a total of $4,300
bucks which means a total of $4,300 since my first paycheck in March and I
since my first paycheck in March and I asked him a little bit more about it he
asked him a little bit more about it he said thanks man that's super kind so I
said thanks man that's super kind so I have one client it was my third Outreach
have one client it was my third Outreach in January I messaged a guy with a bunch
in January I messaged a guy with a bunch of companies asking who does their email
of companies asking who does their email marketing in sales funnels Etc he got
marketing in sales funnels Etc he got back to me and said he needed a
back to me and said he needed a copywriter to write their social media
copywriter to write their social media posts and said they take me up on the
posts and said they take me up on the free trial work I offered him they loved
free trial work I offered him they loved what I done and offered me to start
what I done and offered me to start working with them this is a software
working with them this is a software company for audio software and I have a
company for audio software and I have a lot of knowledge for this so essentially
lot of knowledge for this so essentially I write their sales Pages for their
I write their sales Pages for their products and all nonuser generated
products and all nonuser generated social media posts those being singles
social media posts those being singles Instagram post carousels and reals I
Instagram post carousels and reals I also write scripts for their YouTube
also write scripts for their YouTube videos they have a social media manager
videos they have a social media manager who writes captions Etc so my job is
who writes captions Etc so my job is deliver good sales educational content
deliver good sales educational content using their products in ctas to
using their products in ctas to encourage customers to buy that's
encourage customers to buy that's basically it it's my third Outreach in J
basically it it's my third Outreach in J January and he got that client but then
January and he got that client but then there Ethan like I said 1.2k for every
there Ethan like I said 1.2k for every High performing re with no limit to the
High performing re with no limit to the amount and his goal is 50 a week and
amount and his goal is 50 a week and he's in shock there's the best bday gift
he's in shock there's the best bday gift ever again this was on his birthday that
ever again this was on his birthday that he closed his client and now he's going
he closed his client and now he's going to be able to quit his 9 to5 and Guys
to be able to quit his 9 to5 and Guys these are my private students that I
these are my private students that I work with one to one so I've trained
work with one to one so I've trained them to get here but again I'm I'm
them to get here but again I'm I'm literally showing them the same stuff
literally showing them the same stuff that I'm showing you right now I'm not
that I'm showing you right now I'm not gatekeeping anything so guys remember
gatekeeping anything so guys remember number three slow is smooth and smooth
number three slow is smooth and smooth is fast getting to your life-changing
is fast getting to your life-changing amount of money with freelance
amount of money with freelance copyrighting has little to do with how
copyrighting has little to do with how much time you have and everything to do
much time you have and everything to do with your efficiency of time people all
with your efficiency of time people all the time they ask me this question Tyson
the time they ask me this question Tyson but I have a full-time job but I'm in
but I have a full-time job but I'm in college but I have these other time
college but I have these other time management things guys everybody has
management things guys everybody has time constraints everybody even the
time constraints everybody even the 16-year-old who is on summer break and
16-year-old who is on summer break and is doing nothing but outreaching or
is doing nothing but outreaching or nothing but copyrighting you might think
nothing but copyrighting you might think that that person oh man that person's
that that person oh man that person's going to beat me cuz they have so much
going to beat me cuz they have so much more time than me it's really not about
more time than me it's really not about that like I showed you guys in the
that like I showed you guys in the beginning I had three jobs I had three
beginning I had three jobs I had three jobs my boys I was working over 80 hours
jobs my boys I was working over 80 hours a week every single week from my job and
a week every single week from my job and then still getting it in with
then still getting it in with copyrighting how because I was efficient
copyrighting how because I was efficient okay I didn't procrastinate I didn't
okay I didn't procrastinate I didn't wait I didn't know that I should do
wait I didn't know that I should do something and then not do it think about
something and then not do it think about it maybe I should do some more learning
it maybe I should do some more learning about it no no I just did I just
about it no no I just did I just actually did the thing and yes I was
actually did the thing and yes I was nervous I was just as nervous if not
nervous I was just as nervous if not more nervous and scared than you are
more nervous and scared than you are right now but I just did it I just
right now but I just did it I just closed my eyes I just ripped it off like
closed my eyes I just ripped it off like a Band-Aid man that's what you got to do
a Band-Aid man that's what you got to do so ready fire and aim is always going to
so ready fire and aim is always going to be greater than Ready Aim and fire so to
be greater than Ready Aim and fire so to break that down you just got to get
break that down you just got to get ready and then you got to fire get ready
ready and then you got to fire get ready then you got to fire this video right
then you got to fire this video right here is your getting ready then after
here is your getting ready then after this you got to fire you got to take
this you got to fire you got to take action and then through the action you
action and then through the action you take now you adjust but what people want
take now you adjust but what people want to do is you want to watch this video
to do is you want to watch this video they say oh man that was a great that
they say oh man that was a great that was a great course that took me like 10
was a great course that took me like 10 hours to get through let me go look at
hours to get through let me go look at the 4H hour one okay I just did the 4
the 4H hour one okay I just did the 4 Hour course okay well let me look at a
Hour course okay well let me look at a few more videos and then they watch
few more videos and then they watch videos watch videos watch videos watch
videos watch videos watch videos watch videos they haven't got the the free
videos they haven't got the the free copy starter kit to actually get all the
copy starter kit to actually get all the resources they haven't joined any any of
resources they haven't joined any any of the the free communities they haven't
the the free communities they haven't written any pieces of copy before they
written any pieces of copy before they have't Outreach to anybody they're not
have't Outreach to anybody they're not even actually trying they're just
even actually trying they're just consuming and consuming and consuming
consuming and consuming and consuming because they're trying to aim and get it
because they're trying to aim and get it right before they fire guys give
right before they fire guys give yourself permission to suck it's okay
yourself permission to suck it's okay you don't have to be great to start but
you don't have to be great to start but you have to start in order to one day be
you have to start in order to one day be great moving on here we go tracking
great moving on here we go tracking number four tracking is one of the most
number four tracking is one of the most overlooked multipliers to your Outreach
overlooked multipliers to your Outreach it is insane I'm going to show you how
it is insane I'm going to show you how to do it as we go on but again tracking
to do it as we go on but again tracking don't sleep on track tracking if you're
don't sleep on track tracking if you're not tracking you're slacking often just
not tracking you're slacking often just by tracking a metric is enough to bring
by tracking a metric is enough to bring attention to it and optimize by default
attention to it and optimize by default start with tracking small things to
start with tracking small things to build the Habit then start tracking more
build the Habit then start tracking more as you continue this will make your
as you continue this will make your Outreach process efficient guys you
Outreach process efficient guys you don't have a business unless you track
don't have a business unless you track your numbers if you don't track your
your numbers if you don't track your numbers essentially what you're hoping
numbers essentially what you're hoping is to get lucky you're hoping for a
is to get lucky you're hoping for a lottery ticket you're hoping to get
lottery ticket you're hoping to get lucky one day and oh yeah this is
lucky one day and oh yeah this is awesome I got a client not how it works
awesome I got a client not how it works okay sometimes obviously it's how it
okay sometimes obviously it's how it works I just showed you an example of a
works I just showed you an example of a dude getting a crazy client on his third
dude getting a crazy client on his third Outreach and again I'm training him now
Outreach and again I'm training him now and I'm training him to get more clients
and I'm training him to get more clients and I'm still like look man you might
and I'm still like look man you might have gotten a w but we still got a lock
have gotten a w but we still got a lock in we still got to get this money we
in we still got to get this money we still got to get more of these clients
still got to get more of these clients so what this essentially looks like is
so what this essentially looks like is attempt number one this is what it looks
attempt number one this is what it looks like to not track it's like you're
like to not track it's like you're literally playing blindfolded and you're
literally playing blindfolded and you're shooting the shot and airballing so what
shooting the shot and airballing so what are you going to do next time you're
are you going to do next time you're going to shoot the ball and you're going
going to shoot the ball and you're going to airball cuz you're not going to
to airball cuz you're not going to understand how to adjust whereas
understand how to adjust whereas tracking you might miss the first time
tracking you might miss the first time and missed the second time but you're
and missed the second time but you're you're closer than the second time at
you're closer than the second time at least you hit rim I mean come on now you
least you hit rim I mean come on now you got to be happy about hitting Rim every
got to be happy about hitting Rim every once in a while sure it don't count for
once in a while sure it don't count for two points but it counts for something
two points but it counts for something right you are not a copywriter I can't
right you are not a copywriter I can't understate this you're not a copywriter
understate this you're not a copywriter I can't overstate this you're not a
I can't overstate this you're not a copywriter you're a problem solver it's
copywriter you're a problem solver it's always best to make businesses offers
always best to make businesses offers based on what they need rather than what
based on what they need rather than what you're good at guys please I'm I'm
you're good at guys please I'm I'm telling you if you're going to listen to
telling you if you're going to listen to any parts of this video man this is the
any parts of this video man this is the one to really lock in you got to write
one to really lock in you got to write this stuff down you got to know this
this stuff down you got to know this stuff like the back of your hand by
stuff like the back of your hand by positioning yourself as a problem solver
positioning yourself as a problem solver you'll gain more experience and close
you'll gain more experience and close more deals after we learn how to get
more deals after we learn how to get more clients I'll be going into
more clients I'll be going into excruciating detail on every service you
excruciating detail on every service you can offer as a copywriter as you can see
can offer as a copywriter as you can see over here these past wins these are
over here these past wins these are content these guys are getting these
content these guys are getting these huge deals from content copywriting and
huge deals from content copywriting and other types of copywriting and email
other types of copywriting and email marketing I'm going to show you more as
marketing I'm going to show you more as we go on but again a lot of it isn't
we go on but again a lot of it isn't just writing the words some of it is
just writing the words some of it is writing the words you can still make
writing the words you can still make money just by knowing how to write the
money just by knowing how to write the words but you don't want to just depend
words but you don't want to just depend on being able to write the words you
on being able to write the words you want to have multiple skills because
want to have multiple skills because then you're replaceable then AI again
then you're replaceable then AI again can't touch you because again we talked
can't touch you because again we talked about won't AI replace copywriters well
about won't AI replace copywriters well no definitely won't right now it's not
no definitely won't right now it's not going to hurt you with skills you you
going to hurt you with skills you you will never be replaceable but you also
will never be replaceable but you also be able to easily replace other people
be able to easily replace other people so that's what're going on so here's
so that's what're going on so here's what a copywriter does so a copywriter
what a copywriter does so a copywriter says yo man I do emails I'm the best at
says yo man I do emails I'm the best at emails and the client says don't need
emails and the client says don't need you don't need emails right now but a
you don't need emails right now but a problem solver who gets way more deals
problem solver who gets way more deals and Wes makes way more money does this
and Wes makes way more money does this what you need content deal it's really
what you need content deal it's really that simple that's it you ask them first
that simple that's it you ask them first what they need and then they tell you
what they need and then they tell you what they need and then you make your
what they need and then you make your offer around that it's so easy it's so
offer around that it's so easy it's so simple we're going to talk about that
simple we're going to talk about that more as we go over the sales call
more as we go over the sales call section but again that's that's
section but again that's that's basically it now shout out to my boy
basically it now shout out to my boy Owen talking about him and he actually
Owen talking about him and he actually got his retainer client so closed him
got his retainer client so closed him for 1750 it's a monthly retainer what it
for 1750 it's a monthly retainer what it looks like is 12 emails four YouTube
looks like is 12 emails four YouTube scripts and 30 tweets this is again some
scripts and 30 tweets this is again some email copywriting and then also some
email copywriting and then also some copyrighting that's like content
copyrighting that's like content copyrighting as well he told me he gets
copyrighting as well he told me he gets Outreach to all the time but mine stood
Outreach to all the time but mine stood up because I led up with value and again
up because I led up with value and again I'm going to talk about how to actually
I'm going to talk about how to actually give people value as we go on here so
give people value as we go on here so this is another one from Ethan he says
this is another one from Ethan he says he just got his referral from his first
he just got his referral from his first client so his client say Ethan this is
client so his client say Ethan this is JD he's a badass influencer Fitness
JD he's a badass influencer Fitness influencer he's looking for a simple yet
influencer he's looking for a simple yet professional looking funnel a sales
professional looking funnel a sales funnel again we're going to talk about
funnel again we're going to talk about more sales funnel stuff again just goes
more sales funnel stuff again just goes to show right here he is getting
to show right here he is getting referred to for a funnel my friends okay
referred to for a funnel my friends okay so again copyrighting secondary skills
so again copyrighting secondary skills you learn all the secondary skills you
you learn all the secondary skills you give people awesome results I mean this
give people awesome results I mean this is always a client that Ethan's made
is always a client that Ethan's made thousands of dollars from and now it's
thousands of dollars from and now it's turning into another client this is not
turning into another client this is not all Theory I'm not just talking just to
all Theory I'm not just talking just to talk guys this stuff actually happens
talk guys this stuff actually happens this is proof these are my personal one
this is proof these are my personal one toone students that I talk to every
toone students that I talk to every single day and I've showed them how to
single day and I've showed them how to get these results and again I'm showing
get these results and again I'm showing you the exact same stuff that I'm
you the exact same stuff that I'm showing them and that referral has over
showing them and that referral has over 80,000 followers on Instagram man stop
80,000 followers on Instagram man stop playing with him six people judge a book
playing with him six people judge a book by its cover have the best cover and the
by its cover have the best cover and the best book A lot of times people try to
best book A lot of times people try to uh act as though those things are
uh act as though those things are mutually exclusive when nothing can be
mutually exclusive when nothing can be further from the truth if you're a great
further from the truth if you're a great copywriter you should have a great cover
copywriter you should have a great cover meaning a great profile and a great
meaning a great profile and a great portfolio if you spend all your days
portfolio if you spend all your days marketing selling products you should be
marketing selling products you should be able to easily sell yourself cuz you are
able to easily sell yourself cuz you are the product as a copywriter your first
the product as a copywriter your first impressions and online social presence
impressions and online social presence need to be dialed in otherwise you're
need to be dialed in otherwise you're going to be repelling clients rather
going to be repelling clients rather than attracting them this is why looking
than attracting them this is why looking legit online is so important scenario
legit online is so important scenario number one your client sees your
number one your client sees your Outreach you have an ugly profile your
Outreach you have an ugly profile your display picture is just blank basically
display picture is just blank basically your Joe scales or Tommy scales you have
your Joe scales or Tommy scales you have copywriter in your bio because again
copywriter in your bio because again people just like to put scales in their
people just like to put scales in their name because that's what I have Tyson
name because that's what I have Tyson scales and then they just put like one
scales and then they just put like one photo of a random tree and it's just
photo of a random tree and it's just ugly they're going to ignore you on the
ugly they're going to ignore you on the other hand if someone sees your Outreach
other hand if someone sees your Outreach they see a clear picture of your face
they see a clear picture of your face your name Marketing Systems meaning more
your name Marketing Systems meaning more than just copywriting and then you have
than just copywriting and then you have multiple different things on there like
multiple different things on there like results from your past clients you have
results from your past clients you have reals talking about business you have
reals talking about business you have pictures talking about business advice
pictures talking about business advice you have high value looking photos
you have high value looking photos photos that show Authority and then some
photos that show Authority and then some more of the other stuff social proof
more of the other stuff social proof testimonials that sort of thing you have
testimonials that sort of thing you have a great profile and then they're going
a great profile and then they're going to respond this is how it works guys
to respond this is how it works guys people ask me all the time again people
people ask me all the time again people ask me a lot as you can tell Tyson
ask me a lot as you can tell Tyson should I build a website should I bu
should I build a website should I bu build a website to show my copyrighting
build a website to show my copyrighting prowess no dude why would you do that
prowess no dude why would you do that bro Instagram is your website Instagram
bro Instagram is your website Instagram is your business card because you want
is your business card because you want to know why they're going to check it
to know why they're going to check it regardless of you if you even ask if you
regardless of you if you even ask if you have a website first of all you're going
have a website first of all you're going to have to spend all this time building
to have to spend all this time building a website from scratch who wants to do
a website from scratch who wants to do that and building a website is a lot
that and building a website is a lot harder than uh an Instagram then you're
harder than uh an Instagram then you're going to have to send them some sketchy
going to have to send them some sketchy looking link that they're not going to
looking link that they're not going to want to click on so you're going to do
want to click on so you're going to do your Outreach and you're going to say
your Outreach and you're going to say hey also click on this link to go check
hey also click on this link to go check out my website they don't care about
out my website they don't care about your website they don't want to check it
your website they don't want to check it out they already know Instagram they
out they already know Instagram they want to use Instagram they're already on
want to use Instagram they're already on Instagram again you're adding friction
Instagram again you're adding friction when you're talking about a website but
when you're talking about a website but when you optimized your profile now
when you optimized your profile now you're taking all that away and you're
you're taking all that away and you're getting the benefits of a website it's
getting the benefits of a website it's literally a winwin win win-win next is
literally a winwin win win-win next is number seven always give before you ask
number seven always give before you ask in order to work with business owners
in order to work with business owners it's likely you'll have to hop on a call
it's likely you'll have to hop on a call with them the only way that you can
with them the only way that you can prove you're worth a business owner's
prove you're worth a business owner's time is if you provide with some sort of
time is if you provide with some sort of value first guys understand this to
value first guys understand this to businesses and business owners time is
businesses and business owners time is much more valuable than money so you
much more valuable than money so you asking for their time to get on a call
asking for their time to get on a call with them they're not going to take that
with them they're not going to take that likely they don't just hop on calls with
likely they don't just hop on calls with random dudes all day it just doesn't
random dudes all day it just doesn't happen so you're going to have to prove
happen so you're going to have to prove that you are worth their time how do you
that you are worth their time how do you do that you have to give them value
do that you have to give them value upfront first and this my friends is
upfront first and this my friends is what differentiates us from everyone
what differentiates us from everyone else because everyone else they focus on
else because everyone else they focus on how can I send out a thousand crappy
how can I send out a thousand crappy emails per day to people asking them if
emails per day to people asking them if they want my copywriting services what
they want my copywriting services what we do is hey man I made you some emails
we do is hey man I made you some emails I made you some value already here it is
I made you some value already here it is if you like this let me know we can hop
if you like this let me know we can hop on a call and talk about how we're going
on a call and talk about how we're going to get you some more wins so much easier
to get you some more wins so much easier dude you're going get so many more
dude you're going get so many more replies so many more sales calls so many
replies so many more sales calls so many more opportunities just because you're
more opportunities just because you're giving Value First and again the better
giving Value First and again the better your value the more calls and the more
your value the more calls and the more opportunities you're going to get so by
opportunities you're going to get so by optimizing your skills again you're
optimizing your skills again you're going to be able to get more clients I
going to be able to get more clients I again I cannot overstate this fact your
again I cannot overstate this fact your skills are going to pay the bills got to
skills are going to pay the bills got to AB some proof hi Rista again one of my
AB some proof hi Rista again one of my private students usually I ignore all
private students usually I ignore all these kinds of emails however I
these kinds of emails however I appreciate the effort you put in I'm
appreciate the effort you put in I'm happy to jump on a call to see if
happy to jump on a call to see if there's any way for us to work together
there's any way for us to work together best regards and this guy is a huge
best regards and this guy is a huge business owner he is a huge business
business owner he is a huge business owner this is a gigantic opportunity for
owner this is a gigantic opportunity for my copyrighting student WEA and again
my copyrighting student WEA and again read read between the lines here okay
read read between the lines here okay what he's saying is he gets emailed like
what he's saying is he gets emailed like this all the time he gets outreached to
this all the time he gets outreached to all the time and the business owners are
all the time and the business owners are going to pay you $2,000 $3,000 $4,000
going to pay you $2,000 $3,000 $4,000 every single month you think they don't
every single month you think they don't get outed to already of course they do
get outed to already of course they do the ones who actually win have their
the ones who actually win have their outreaches stand out because it's high
outreaches stand out because it's high value number eight you can't sell unless
value number eight you can't sell unless you understand them first have a genuine
you understand them first have a genuine curiosity whether you can help them or
curiosity whether you can help them or not find out what they need in cater to
not find out what they need in cater to it you should be working every day to
it you should be working every day to find out what business owners actually
find out what business owners actually struggle with and how exactly they feel
struggle with and how exactly they feel okay so this one's huge a lot of times
okay so this one's huge a lot of times when people get on sales calls with
when people get on sales calls with these businesses they're going to be
these businesses they're going to be nervous let me tell you something
nervous let me tell you something literally don't get on the sales call
literally don't get on the sales call with the mindset of oh my God I have to
with the mindset of oh my God I have to get this sale oh my God this could be my
get this sale oh my God this could be my one big opportunity this could be where
one big opportunity this could be where I quit my quit my job finally that's
I quit my quit my job finally that's going to do nothing but derail you and
going to do nothing but derail you and get you off track what you want to do
get you off track what you want to do instead you want to Simply hop on the
instead you want to Simply hop on the call with the Curiosity of hey I want to
call with the Curiosity of hey I want to figure out if I can help you or not get
figure out if I can help you or not get a really good understanding of what
a really good understanding of what their goals are what's holding them back
their goals are what's holding them back and how you can help them and what
and how you can help them and what they're actually looking for so again I
they're actually looking for so again I I'll show you how to do that in the
I'll show you how to do that in the sales call section as we go further but
sales call section as we go further but understand this point okay this point is
understand this point okay this point is extremely important nine 1 ounce of
extremely important nine 1 ounce of proof weighs the same as a th000 lbs of
proof weighs the same as a th000 lbs of promise just like in copywriting when
promise just like in copywriting when outreaching it's important to understand
outreaching it's important to understand that over promising is not going to make
that over promising is not going to make clients want to work with you oh my God
clients want to work with you oh my God I again another huge thing that beginner
I again another huge thing that beginner copywriters get wrong and I'm going to
copywriters get wrong and I'm going to show you why it often accomplishes the
show you why it often accomplishes the opposite this is part of the reason why
opposite this is part of the reason why it's important to practice your proof
it's important to practice your proof showing strategies first when writing
showing strategies first when writing your first pieces of copy guys you going
your first pieces of copy guys you going up to a business owner and saying hey
up to a business owner and saying hey man I'll work for you for free or hey
man I'll work for you for free or hey man I'll work for you I'll get you
man I'll work for you I'll get you clients or I'll get you money guaranteed
clients or I'll get you money guaranteed these things are making you look
these things are making you look desperate and needy and the worst thing
desperate and needy and the worst thing you can do the worst possible thing you
you can do the worst possible thing you can do is look desperate and needy
can do is look desperate and needy because nobody wants to work with
because nobody wants to work with anybody that's desperate or needy it is
anybody that's desperate or needy it is repulsive it is gross I know it sounds
repulsive it is gross I know it sounds harsh but it's true I'm trying to make
harsh but it's true I'm trying to make you money here I'm trying to get you
you money here I'm trying to get you rich so I can't beat around the bush
rich so I can't beat around the bush that's just the the long and short of it
that's just the the long and short of it okay so when you are outreaching you
okay so when you are outreaching you have to make sure that you're able to
have to make sure that you're able to show proof that your stuff works you're
show proof that your stuff works you're able to show proof borrow Authority from
able to show proof borrow Authority from other people get testimonials show those
other people get testimonials show those testimonials get results show those
testimonials get results show those results and then 1 ounce of proof is
results and then 1 ounce of proof is going to weigh 1,000 lb of promises so
going to weigh 1,000 lb of promises so you are going to have a much easier Time
you are going to have a much easier Time closing more clients visual
closing more clients visual representation right here ounce of proof
representation right here ounce of proof th000 pounds of Promise so now it's time
th000 pounds of Promise so now it's time to pick a Niche and this is a super
to pick a Niche and this is a super important part of the journey that a lot
important part of the journey that a lot of people are going to get confused
of people are going to get confused about and let me tell you right now this
about and let me tell you right now this is something that I've tried for so long
is something that I've tried for so long I've tried and I've messed up on I
I've tried and I've messed up on I literally have picked niches and
literally have picked niches and outreached to them for a month without
outreached to them for a month without even getting a single reply and I wrote
even getting a single reply and I wrote that Niche off and I was like all right
that Niche off and I was like all right on to the next one like I went Niche to
on to the next one like I went Niche to Niche to Niche to Niche to Niche and not
Niche to Niche to Niche to Niche and not like switching like every single day
like switching like every single day like you should never do that but I
like you should never do that but I legitimately like tried them all out for
legitimately like tried them all out for like a month or two measure my results
like a month or two measure my results and I know what the best niches are I
and I know what the best niches are I know what works I know how to optimize
know what works I know how to optimize around niches in general and I'm going
around niches in general and I'm going to show you exactly how to do that here
to show you exactly how to do that here first and foremost understanding Niche
first and foremost understanding Niche is crucial to finding potential
is crucial to finding potential copyrighting clients but not in the way
copyrighting clients but not in the way that most people think slash will teach
that most people think slash will teach many amateure copywriters are taught by
many amateure copywriters are taught by the gurus the people who are like bro I
the gurus the people who are like bro I know this Niche there's tons of people
know this Niche there's tons of people in it all you got to do is pay me a
in it all you got to do is pay me a th000 bucks and I'll show you what the
th000 bucks and I'll show you what the niche is in my stupid course anyways as
niche is in my stupid course anyways as you can tell I don't take kindly to uh
you can tell I don't take kindly to uh to weird gurus I tell tell you that
to weird gurus I tell tell you that there's some magic Niche that's going to
there's some magic Niche that's going to make it easy to make money because it's
make it easy to make money because it's untapped man once I just started
untapped man once I just started outreaching to this one Niche I started
outreaching to this one Niche I started making all this money guys the niche the
making all this money guys the niche the secret is not in the niche this is
secret is not in the niche this is backwards finding potential clients is
backwards finding potential clients is much less about Niche and more about
much less about Niche and more about qualifications who you Outreach to
qualifications who you Outreach to matters more than how you Outreach so in
matters more than how you Outreach so in this section I'm going to show you
this section I'm going to show you exactly what your ideal client will look
exactly what your ideal client will look like then how to hunt for them what is
like then how to hunt for them what is going on everybody I hope you are locked
going on everybody I hope you are locked and loaded and ready to get some clients
and loaded and ready to get some clients today cuz that's exactly what we're
today cuz that's exactly what we're going to be talking about in this part
going to be talking about in this part of the free Mega course copyrighting
of the free Mega course copyrighting video so without any further Ado let's
video so without any further Ado let's hop right into it so as I was saying
hop right into it so as I was saying picking a niche so let's just go right
picking a niche so let's just go right through it on the left you have niches
through it on the left you have niches this is how most people think of niches
this is how most people think of niches and on the right here you have
and on the right here you have qualifications qualifications are always
qualifications qualifications are always going to give you more bang for your
going to give you more bang for your buck than wearing about a niche so many
buck than wearing about a niche so many people get caught up in this they start
people get caught up in this they start outreaching and then their outreaches
outreaching and then their outreaches aren't working and they're not getting
aren't working and they're not getting clients and then they say well damnn
clients and then they say well damnn what Niche is best I'm in the wrong
what Niche is best I'm in the wrong Niche this Niche doesn't work dude it's
Niche this Niche doesn't work dude it's not even your Niche a lot of the times
not even your Niche a lot of the times you're just outreaching to people who
you're just outreaching to people who don't have followers they don't have
don't have followers they don't have engagement or they don't have the right
engagement or they don't have the right offer they don't have any online offer
offer they don't have any online offer like you're not looking at the
like you're not looking at the qualifications at all you're just saying
qualifications at all you're just saying this person has muscles I'm going to
this person has muscles I'm going to outreach to them this person talks about
outreach to them this person talks about relationship stuff I'm going to outreach
relationship stuff I'm going to outreach to them doesn't work like that and don't
to them doesn't work like that and don't worry we're going to get right into the
worry we're going to get right into the weeds as we go on further but hopefully
weeds as we go on further but hopefully you guys really understand that are
you guys really understand that are starting to grasp that concept that is
starting to grasp that concept that is not really just about health wealth and
not really just about health wealth and relationships sure those are your main
relationships sure those are your main three niches but that's not where the
three niches but that's not where the money is that's not what you have to
money is that's not what you have to focus on so here's the thing right
focus on so here's the thing right there's no one Niche that's more
there's no one Niche that's more profitable or has more clients in it
profitable or has more clients in it than another it's not doesn't really
than another it's not doesn't really work like that it's more of which niches
work like that it's more of which niches have the most opportunity which all of
have the most opportunity which all of them have opportunity but who has the
them have opportunity but who has the most qualified people to actually
most qualified people to actually Outreach to so who has the followers has
Outreach to so who has the followers has the engagement has the right offer has
the engagement has the right offer has the money is farther along enough so
the money is farther along enough so that they can actually pay you this
that they can actually pay you this money prospecting where to actually find
money prospecting where to actually find potential clients and you know I'm just
potential clients and you know I'm just going to talk about Niche more as we go
going to talk about Niche more as we go on in this section I'll be showing and
on in this section I'll be showing and demonstrating exactly where to find
demonstrating exactly where to find potential copywriting clients and I'll
potential copywriting clients and I'll be also providing a done for you perfect
be also providing a done for you perfect Prospect example and leads tracking
Prospect example and leads tracking sheet so stuff that you guys are going
sheet so stuff that you guys are going to be able to get like actual resources
to be able to get like actual resources not just a free course because yes the
not just a free course because yes the free course and the free video is one
free course and the free video is one thing it's absolutely fire but also
thing it's absolutely fire but also things that you can literally use and
things that you can literally use and just have in your back pocket and like
just have in your back pocket and like tools that you can use to help you along
tools that you can use to help you along the copywriting journey because I got
the copywriting journey because I got you if you're on this video my number
you if you're on this video my number one goal is to just have you be
one goal is to just have you be successful because again your success is
successful because again your success is my responsibility we're out here
my responsibility we're out here crushing it together so let's get it
crushing it together so let's get it Niche optimization so as stated in the
Niche optimization so as stated in the principal section Niche is not the
principal section Niche is not the deciding factor of whether you can get
deciding factor of whether you can get clients or not but here's a few that you
clients or not but here's a few that you can start with so here's a a long list
can start with so here's a a long list and here's an important note so you're
and here's an important note so you're going to want to stick to two to three
going to want to stick to two to three niches okay two to three things ideally
niches okay two to three things ideally that you're going to be outreaching to
that you're going to be outreaching to two to three types of businesses if you
two to three types of businesses if you think you've quote unquote run out of
think you've quote unquote run out of people in your Niche you can either go
people in your Niche you can either go through your leads list again I'm going
through your leads list again I'm going to give you a list or a list to fill out
to give you a list or a list to fill out and follow up or try different
and follow up or try different prospecting platforms so if you're
prospecting platforms so if you're prospecting for people on Instagram try
prospecting for people on Instagram try YouTube if you're on YouTube try
YouTube if you're on YouTube try something else next is a try to pick
something else next is a try to pick some niches that you have background
some niches that you have background knowledge in so this is part of the
knowledge in so this is part of the niches are nice to have but they're not
niches are nice to have but they're not Necessities to figure out what Niche a
Necessities to figure out what Niche a prospect is in look at their offer
prospect is in look at their offer examples coming up and don't overthink
examples coming up and don't overthink this step it should take you about 20 20
this step it should take you about 20 20 minutes to be like all right thought
minutes to be like all right thought about it Niche honestly like 5 minutes
about it Niche honestly like 5 minutes you whatever nich is is popping into
you whatever nich is is popping into your head where you're like I should do
your head where you're like I should do one of these whichever one of these you
one of these whichever one of these you like or know more about is what you want
like or know more about is what you want to go to now there's a few things that I
to go to now there's a few things that I have to have to have to point out first
have to have to have to point out first and foremost like I said niches are nice
and foremost like I said niches are nice to have so let's say you like cars cuz I
to have so let's say you like cars cuz I got this exact comment before Tyson I
got this exact comment before Tyson I like cars what Niche should I go in it
like cars what Niche should I go in it does not work like that the niche that
does not work like that the niche that you pick shouldn't just be one that you
you pick shouldn't just be one that you know about just because you know about
know about just because you know about it doesn't mean it's a good niche you
it doesn't mean it's a good niche you want to first pick a niche out of this
want to first pick a niche out of this list all of these niches are niches that
list all of these niches are niches that I know copywriters are making a lot of
I know copywriters are making a lot of money in okay and then you want to pick
money in okay and then you want to pick ones that you preferably know about and
ones that you preferably know about and since I'm going to get the question all
since I'm going to get the question all the time I'm going to straight up tell
the time I'm going to straight up tell you what Niche I found my success in
you what Niche I found my success in what Niche I actually used to start
what Niche I actually used to start making money online with copyrighting
making money online with copyrighting and Niche was businesso business
and Niche was businesso business coaching offers I have a $10 million
coaching offers I have a $10 million business and I'm going to show you how
business and I'm going to show you how to get your $100,000 a month business
to get your $100,000 a month business into a $1 million business I'm going to
into a $1 million business I'm going to show you how to take your 10K per month
show you how to take your 10K per month business and turn it into a $100,000 per
business and turn it into a $100,000 per month business that's those are what the
month business that's those are what the offers look like and they're usually
offers look like and they're usually done for you systems or coaching or
done for you systems or coaching or agencies or things like this or also
agencies or things like this or also real estate coaches and that sort of
real estate coaches and that sort of thing so that's where I found my quote
thing so that's where I found my quote unquote success in but don't be the dude
unquote success in but don't be the dude who's going to go oh well I know because
who's going to go oh well I know because I was the exact same this dude won this
I was the exact same this dude won this guy guy over here just said he closed a
guy guy over here just said he closed a 3K month client I'm going to ask him
3K month client I'm going to ask him what Niche he's in and whatever Niche he
what Niche he's in and whatever Niche he says in the world I'm just going to go
says in the world I'm just going to go right into that Niche this is called
right into that Niche this is called Niche hopping you don't want to Niche
Niche hopping you don't want to Niche hop you don't want to start outreaching
hop you don't want to start outreaching to one type of business and another type
to one type of business and another type of business the next day and another
of business the next day and another type of business the next day because
type of business the next day because first of all it's going to mess up your
first of all it's going to mess up your tracking in order to have tracking and
tracking in order to have tracking and order to know your numbers you have to
order to know your numbers you have to stick with one thing for at least I'm
stick with one thing for at least I'm talking about at least a month
talking about at least a month consistently so Outreach one way at
consistently so Outreach one way at least a month consistently and now
least a month consistently and now you're going to have what's called a
you're going to have what's called a control okay I Outreach for a whole
control okay I Outreach for a whole month and got let's say five replies now
month and got let's say five replies now if I Outreach for another month I'm
if I Outreach for another month I'm curious to see if I can beat five
curious to see if I can beat five replies and get seven maybe 10 maybe 20
replies and get seven maybe 10 maybe 20 if I either do another Niche I do
if I either do another Niche I do another Outreach method or I find the
another Outreach method or I find the clients meeting Prospect in a different
clients meeting Prospect in a different way now the other thing to know about
way now the other thing to know about niches is that some of them are kind of
niches is that some of them are kind of complicated and complex so you're
complicated and complex so you're probably not going to know much about
probably not going to know much about businesses to business because I know
businesses to business because I know that I didn't and the first time I wrote
that I didn't and the first time I wrote for a businesso business client I was so
for a businesso business client I was so so so confused I had no idea what I was
so so confused I had no idea what I was doing and I kind of bombed a little bit
doing and I kind of bombed a little bit because I didn't know about business
because I didn't know about business leads free lead magnets all this other
leads free lead magnets all this other really really high level marketing and
really really high level marketing and sales stuff I didn't know anything about
sales stuff I didn't know anything about that but I also got to learn while while
that but I also got to learn while while I was on the job so remember copy
I was on the job so remember copy writing is a great way that you can
writing is a great way that you can learn and earn at the same time but now
learn and earn at the same time but now that I did know eventually did
that I did know eventually did understand business which took me a few
understand business which took me a few months to do now I had kind of like a
months to do now I had kind of like a blue ocean not actually blue ocean but
blue ocean not actually blue ocean but beginners also couldn't speak the
beginners also couldn't speak the language of business so I was safer
language of business so I was safer right so it was actually something that
right so it was actually something that was harder to get into but more
was harder to get into but more profitable and you'll notice that a lot
profitable and you'll notice that a lot of quote unquote niches are like that
of quote unquote niches are like that they're harder to get into or they're
they're harder to get into or they're more profitable or they're easier to get
more profitable or they're easier to get into but they're less profitable or less
into but they're less profitable or less easy to make money with that's kind of
easy to make money with that's kind of how it is so by all means don't
how it is so by all means don't overthink the step it's really really
overthink the step it's really really really not that deep also niches are
really not that deep also niches are nice to have because if you're writing
nice to have because if you're writing for Fitness coaches and exclusively
for Fitness coaches and exclusively Fitness coaches who are you going to be
Fitness coaches who are you going to be a better writer for Fitness coaches or
a better writer for Fitness coaches or business coaches obviously Fitness right
business coaches obviously Fitness right you're going to want to keep with the
you're going to want to keep with the fitness you already know the pain points
fitness you already know the pain points you already know the research you
you already know the research you already know the language and the terms
already know the language and the terms that people use whereas if you're just
that people use whereas if you're just switching around from Niche to Niche to
switching around from Niche to Niche to Niche to Niche it's going to take you a
Niche to Niche it's going to take you a little bit longer to find your voice and
little bit longer to find your voice and research for said Niche so niches are
research for said Niche so niches are nice to have but if you have a busino
nice to have but if you have a busino business client or a finance client and
business client or a finance client and you have an opportunity with a fitness
you have an opportunity with a fitness guy you're not going to say no you're
guy you're not going to say no you're going to do the copy anyway like I've
going to do the copy anyway like I've done copy for some really weird niches
done copy for some really weird niches and from some really weird businesses
and from some really weird businesses like holistic people who are like over
like holistic people who are like over the age of 40 who want to live a better
the age of 40 who want to live a better life and just improve their health
life and just improve their health holistically without using any
holistically without using any medications like I've written for those
medications like I've written for those companies and yes it was weird because I
companies and yes it was weird because I had to do a lot of research but again
had to do a lot of research but again copywriting is copywriting once you
copywriting is copywriting once you understand how to do the research you
understand how to do the research you start to get into the flow of it now you
start to get into the flow of it now you know how to actually write for that
know how to actually write for that business and for that Niche so niche as
business and for that Niche so niche as you can tell is a big topic when it
you can tell is a big topic when it comes to copyrighting but it's not as
comes to copyrighting but it's not as important as most people think so I
important as most people think so I basically just gave you everything that
basically just gave you everything that you need to know and now I'm also going
you need to know and now I'm also going to be hooking you up with the done for
to be hooking you up with the done for you perfect Prospect examples so as you
you perfect Prospect examples so as you can see as I open up this link
can see as I open up this link essentially what it's going to give me
essentially what it's going to give me is a whole list of people that you can
is a whole list of people that you can essentially like go to and Outreach to
essentially like go to and Outreach to so here's what it looks like I go across
so here's what it looks like I go across people I find them right here and then
people I find them right here and then open it up and boom now I came across
open it up and boom now I came across someone who is a quote unquote perfect
someone who is a quote unquote perfect Prospect now these aren't actually
Prospect now these aren't actually perfect perfect prospects but they're
perfect perfect prospects but they're people who pass she has followers she
people who pass she has followers she has an optimized bio she's a career
has an optimized bio she's a career coach you can clearly tell that she has
coach you can clearly tell that she has a link over here and in her links you
a link over here and in her links you can see that she has master classes 10x
can see that she has master classes 10x your personal brand let's go check out
your personal brand let's go check out this one 10x your personal brand then
this one 10x your personal brand then you can register and as you can see
you can register and as you can see right here it's asking you for your
right here it's asking you for your first name and it's asking you for your
first name and it's asking you for your email address so that you can get on
email address so that you can get on Hera email list so as you can see in 2
Hera email list so as you can see in 2 seconds I qualified her I saw that she's
seconds I qualified her I saw that she's she's getting views over here she's
she's getting views over here she's getting views she's getting engagement
getting views she's getting engagement that's good she has traffic she also has
that's good she has traffic she also has wins she has testimonials so people are
wins she has testimonials so people are winning she is a coach she has links and
winning she is a coach she has links and she also has an email list and she has a
she also has an email list and she has a webinar where she collects emails so
webinar where she collects emails so basically all the boxes are checked off
basically all the boxes are checked off right there every single part of them so
right there every single part of them so guys that is a whole leads list example
guys that is a whole leads list example there's literally dozens of prospect
there's literally dozens of prospect examples in there if you want want to go
examples in there if you want want to go check them out for yourself again all
check them out for yourself again all resources are in the copy starter kit
resources are in the copy starter kit and you can download that for free in
and you can download that for free in the description whenever you'd like so
the description whenever you'd like so this is a kind of perspective change on
this is a kind of perspective change on niches that I think a lot of people
niches that I think a lot of people should take into account the truth about
should take into account the truth about niches my Niche is 7 to eight figure
niches my Niche is 7 to eight figure business owners who use copywriting to
business owners who use copywriting to make more money in their business that's
make more money in their business that's basically it that's the long and short
basically it that's the long and short of it so here are the perfect Prospect
of it so here are the perfect Prospect qualifications so they need to have
qualifications so they need to have engaged followers right so sometimes on
engaged followers right so sometimes on Instagram people will purchase followers
Instagram people will purchase followers and they'll be bought followers if you
and they'll be bought followers if you see anybody with 100,000 followers but
see anybody with 100,000 followers but like 40 views on each real then that
like 40 views on each real then that person's capping gets traffic from
person's capping gets traffic from social media has an online digital
social media has an online digital product and they make money with
product and they make money with copywriting cuz they either have email
copywriting cuz they either have email lists already sales Pages or things like
lists already sales Pages or things like that now there are also some other ways
that now there are also some other ways that you can gauge if people are good to
that you can gauge if people are good to outreach to or not for example are they
outreach to or not for example are they running ads pretty much anybody who's
running ads pretty much anybody who's actually running ads and is profitable
actually running ads and is profitable with ads can benefit from copywriting
with ads can benefit from copywriting because ads are literally copy you
because ads are literally copy you improve the ads you improve the bottom
improve the ads you improve the bottom line you improve the back end of the ads
line you improve the back end of the ads meaning their email marketing stuff you
meaning their email marketing stuff you improve the bottom line you improve the
improve the bottom line you improve the sales Pages or the optin pages again you
sales Pages or the optin pages again you improve the bottom line so there's so
improve the bottom line so there's so many different ways that you can make
many different ways that you can make more money when businesses are running
more money when businesses are running ads there's a whole ton of opportunity
ads there's a whole ton of opportunity there okay and now we're going to be
there okay and now we're going to be talking about prospecting platforms
talking about prospecting platforms social media what platforms and social
social media what platforms and social medias can we actually find clients on
medias can we actually find clients on now important to note you can find
now important to note you can find clients literally anywhere like throw a
clients literally anywhere like throw a dart at a board of social media pictures
dart at a board of social media pictures or social social medias and you'll just
or social social medias and you'll just find one it's not really that hard I'm
find one it's not really that hard I'm going to show you a couple of the main
going to show you a couple of the main ones that I know that work and I know
ones that I know that work and I know that I've used in the past and my
that I've used in the past and my students are using to this very data
students are using to this very data close clients and I'm going to show you
close clients and I'm going to show you exactly how to find businesses on those
exactly how to find businesses on those platforms so guys profitable online
platforms so guys profitable online businesses are not difficult to find
businesses are not difficult to find they're not like hiding somewhere
they're not like hiding somewhere they're right there out in the open
they're right there out in the open promoting themselves on these social
promoting themselves on these social media Brands all you need to do is look
media Brands all you need to do is look for them in the places that they Market
for them in the places that they Market in that's basically it so the main
in that's basically it so the main prospecting platforms we're going to
prospecting platforms we're going to talk about today are Instagram YouTube
talk about today are Instagram YouTube and and Tik Tok so let's start with
and and Tik Tok so let's start with Instagram so by the end your tabs should
Instagram so by the end your tabs should look like this so I like to prospect
look like this so I like to prospect ideally on laptop or on desktop you can
ideally on laptop or on desktop you can do this on your phone as well now this
do this on your phone as well now this picture is kind of hard to see cuz it's
picture is kind of hard to see cuz it's really small but essentially it's just
really small but essentially it's just me having like a dozen tabs open of
me having like a dozen tabs open of Instagram Pages that's essentially what
Instagram Pages that's essentially what you want to do right here I come across
you want to do right here I come across an Instagram page I actually got this
an Instagram page I actually got this guy from an ad but what you can do to
guy from an ad but what you can do to start off is you can just look for
start off is you can just look for popular hashtags or look for the word
popular hashtags or look for the word business coach or look for the word
business coach or look for the word whatever word is is going to be relevant
whatever word is is going to be relevant to your Niche so if it's Finance if it's
to your Niche so if it's Finance if it's health and fitness trainers you would
health and fitness trainers you would search up something like that or
search up something like that or marketing coaches you can just search up
marketing coaches you can just search up and once you find one good Prospect now
and once you find one good Prospect now you can do the method that I'm about to
you can do the method that I'm about to show you here so as we can see he has a
show you here so as we can see he has a blue check mark which means he's
blue check mark which means he's verified this is something that you can
verified this is something that you can just buy the blue check mark so it's not
just buy the blue check mark so it's not really that deep but it also just shows
really that deep but it also just shows that you know he takes himself as a
that you know he takes himself as a professional and he is paying that
professional and he is paying that whatever it is $20 a month to get that
whatever it is $20 a month to get that blue check mark he has around 20,000
blue check mark he has around 20,000 followers which is pretty good it's all
followers which is pretty good it's all right it's not crazy 20,000 is all right
right it's not crazy 20,000 is all right you want to make sure that the they have
you want to make sure that the they have at least over like 10,000 or more you
at least over like 10,000 or more you don't want people who are like 2,000
don't want people who are like 2,000 followers because again they're not
followers because again they're not going to be able to pay you cuz they're
going to be able to pay you cuz they're probably not making that much money
probably not making that much money already and then as you can see from his
already and then as you can see from his bio it's optimized so that's why it's in
bio it's optimized so that's why it's in the green box everything in the green
the green box everything in the green box is like good those are things that
box is like good those are things that you're going to want he has multiple
you're going to want he has multiple client results and multiple highlights
client results and multiple highlights on his page and then he actually has
on his page and then he actually has good amount of views as well 22,000
good amount of views as well 22,000 30,000 200,000 but he also and the rest
30,000 200,000 but he also and the rest of his page has just kind of all right
of his page has just kind of all right views like
views like 00500 so my best guess is that some of
00500 so my best guess is that some of these followers could have been
these followers could have been purchased and he has a few reels that
purchased and he has a few reels that popped off but a few that didn't overall
popped off but a few that didn't overall I would still say that he's somebody
I would still say that he's somebody who's worth outreaching to but just keep
who's worth outreaching to but just keep that in mind CU When you're going
that in mind CU When you're going through these Instagram accounts you
through these Instagram accounts you have to on your own decide whether
have to on your own decide whether people are good enough to outreach to or
people are good enough to outreach to or not all we're going to do now that we've
not all we're going to do now that we've outreached to him or we followed him we
outreached to him or we followed him we decide we want to outreach to him or
decide we want to outreach to him or he's a prospect that we're going to talk
he's a prospect that we're going to talk to we're going to want to press this
to we're going to want to press this little button right here so this little
little button right here so this little button essentially is going to bring up
button essentially is going to bring up a whole bunch of other Instagram
a whole bunch of other Instagram accounts that are suggested for you
accounts that are suggested for you these are a whole bunch of other people
these are a whole bunch of other people who are related somehow some way to the
who are related somehow some way to the person's profile that you're on right
person's profile that you're on right now and this is big because essentially
now and this is big because essentially you can just go through and Prospect and
you can just go through and Prospect and Prospect and Prospect and Prospect and
Prospect and Prospect and Prospect and find person after person after person
find person after person after person after person who is a suitable client
after person who is a suitable client for you to outreach to so that's how you
for you to outreach to so that's how you do Instagram is really really that
do Instagram is really really that simple another way you can get clients
simple another way you can get clients on Instagram or just find them is once
on Instagram or just find them is once you inter interact with enough of these
you inter interact with enough of these accounts like you follow enough of them
accounts like you follow enough of them you like their posts you comment on them
you like their posts you comment on them now you're going to get ads you're
now you're going to get ads you're literally going to get Instagram to feed
literally going to get Instagram to feed you different prospects who are in that
you different prospects who are in that exact same Niche okay so once you're
exact same Niche okay so once you're able to do that you're essentially able
able to do that you're essentially able to program Instagram to do the
to program Instagram to do the prospecting for you so you can just
prospecting for you so you can just scroll through your feed you see ads and
scroll through your feed you see ads and every time you see an ad you have to
every time you see an ad you have to interact with that ad as well and every
interact with that ad as well and every time you see things that you don't want
time you see things that you don't want to come up on your Instagram whether
to come up on your Instagram whether it's not related or it's just stupid
it's not related or it's just stupid memes you can actually click on these
memes you can actually click on these three buttons on their account and just
three buttons on their account and just click not interested or click don't show
click not interested or click don't show this profile again then Instagram will
this profile again then Instagram will get the hint to program your algorithm
get the hint to program your algorithm with only the things that you want so
with only the things that you want so that's a little hack for you as well
that's a little hack for you as well YouTube prospecting demonstration we
YouTube prospecting demonstration we come across a perfect Prospect now again
come across a perfect Prospect now again this guy's a real estate guy all you
this guy's a real estate guy all you have to do is search up in the YouTube
have to do is search up in the YouTube bar how to make money with real estate
bar how to make money with real estate now the things to take into account when
now the things to take into account when it comes to YouTube is that YouTube
it comes to YouTube is that YouTube views are a lot higher quality than
views are a lot higher quality than Instagram views so if someone got
Instagram views so if someone got 100,000 views on Instagram but someone
100,000 views on Instagram but someone is getting consistently 10 ,000 views on
is getting consistently 10 ,000 views on YouTube the person who's getting 10,000
YouTube the person who's getting 10,000 views on YouTube is probably making more
views on YouTube is probably making more money because YouTube has more viewers
money because YouTube has more viewers that actually buy because people go to
that actually buy because people go to YouTube to actually learn things to do
YouTube to actually learn things to do things so as you can see he has an
things so as you can see he has an optimized bio with a link in it that's a
optimized bio with a link in it that's a good thing he also has a it's pretty
good thing he also has a it's pretty much a video sales letter but it's like
much a video sales letter but it's like a opening video on his YouTube so his
a opening video on his YouTube so his YouTube is optimized for people to come
YouTube is optimized for people to come across it and actually go into his
across it and actually go into his marketing funnel then we go down here to
marketing funnel then we go down here to the actual link and as you can see he
the actual link and as you can see he has a free training to make money on
has a free training to make money on Airbnb now what is that free training of
Airbnb now what is that free training of course you go to the page and it asks
course you go to the page and it asks you for your name in email what does
you for your name in email what does that mean it means he has an email list
that mean it means he has an email list which he's making money from and he
which he's making money from and he needs somebody to write emails for that
needs somebody to write emails for that email list okay my friends again this is
email list okay my friends again this is very very easy stuff and while you're
very very easy stuff and while you're going through here like I'm saying you
going through here like I'm saying you want to sign up to all these lists as
want to sign up to all these lists as well so what you want to do okay is you
well so what you want to do okay is you want to create a brand new email address
want to create a brand new email address and this is going to be your swipe email
and this is going to be your swipe email address okay you don't want to sign up
address okay you don't want to sign up to a whole bunch of lists with your main
to a whole bunch of lists with your main email address trust me I know from
email address trust me I know from experience because you're going to get
experience because you're going to get bombarded with emails from all of these
bombarded with emails from all of these guys and then your inbox was essentially
guys and then your inbox was essentially going to be nuked so what you want to do
going to be nuked so what you want to do instead is you want to create a whole
instead is you want to create a whole brand new email address and with that
brand new email address and with that email address sign up to every single
email address sign up to every single one of these lists so you can see what
one of these lists so you can see what they're doing you can see the emails
they're doing you can see the emails that they're putting out you can see if
that they're putting out you can see if the emails can be improved and then you
the emails can be improved and then you can Outreach to them so that's what that
can Outreach to them so that's what that looks like and then also you can find
looks like and then also you can find their email from the about page on their
their email from the about page on their YouTube as you can see Channel details
YouTube as you can see Channel details it's just going to say click to verify
it's just going to say click to verify or something but then you can actually
or something but then you can actually see it's info@ whatever the username or
see it's info@ whatever the username or whatever the website is right there the
whatever the website is right there the url.com and then that's it and then I
url.com and then that's it and then I have another one here for you guys
have another one here for you guys Charlie Barber as you can see optimize
Charlie Barber as you can see optimize stuff right there and then inside of his
stuff right there and then inside of his links he says let's scale your agency
links he says let's scale your agency today so that's where you can actually
today so that's where you can actually book a call with him new Instagram and
book a call with him new Instagram and he also has a school community so as you
he also has a school community so as you can see he has products right there as
can see he has products right there as well and that's another thing guys you
well and that's another thing guys you want to outreach to people who have
want to outreach to people who have products you can't Outreach to people
products you can't Outreach to people who only have like affiliate links okay
who only have like affiliate links okay so if in their links all they have is
so if in their links all they have is hey guys here's a product you can get
hey guys here's a product you can get 10% off if you use my code and that
10% off if you use my code and that that's all they have to make money and
that's all they have to make money and those are not the people you want to
those are not the people you want to outreach to you only want to outreach to
outreach to you only want to outreach to people who have their own business who
people who have their own business who have their own products whether it be an
have their own products whether it be an online info product or their own
online info product or their own mentorship type of product which is what
mentorship type of product which is what this guy's selling here as you can see
this guy's selling here as you can see anything that says book a call it's a
anything that says book a call it's a sales call essentially it's a sales call
sales call essentially it's a sales call so once you get on this call he's going
so once you get on this call he's going to close you so that he can teach you
to close you so that he can teach you how to scale your agency from $100,000 a
how to scale your agency from $100,000 a year to a million a year something like
year to a million a year something like that and those sorts of offers are again
that and those sorts of offers are again usually like $6,000 $8,000 or like the
usually like $6,000 $8,000 or like the other example that I showed at the very
other example that I showed at the very beginning of this course $110,000 for
beginning of this course $110,000 for dudes who are doing like real estate
dudes who are doing like real estate coaching and business coaching and so on
coaching and business coaching and so on and so forth I think the highest amount
and so forth I think the highest amount of money that I've seen personally who
of money that I've seen personally who I've worked for is someone who sold $15
I've worked for is someone who sold $15 to $220,000 packages and again it was a
to $220,000 packages and again it was a a business coaching program now as you
a business coaching program now as you can see as we scroll down here he has
can see as we scroll down here he has this school Community that's called
this school Community that's called agency start and as you can see this
agency start and as you can see this one's a paid one again mine are all free
one's a paid one again mine are all free this guy decides to do his paid he has
this guy decides to do his paid he has $343 members at $85 so right there he's
$343 members at $85 so right there he's doing $30,000 a month just from his
doing $30,000 a month just from his community here not to mention a lot of
community here not to mention a lot of the people who are in this community are
the people who are in this community are actually deciding to book a call with
actually deciding to book a call with him and go into his high ticket program
him and go into his high ticket program so he's probably making at least $60,000
so he's probably making at least $60,000 if not $100,000 per month but he could
if not $100,000 per month but he could be making more again if he was working
be making more again if he was working with you now we're going to be talking
with you now we're going to be talking about Tik Tock prospecting and then of
about Tik Tock prospecting and then of course we're going to be talking about
course we're going to be talking about how to actually Outreach to all of these
how to actually Outreach to all of these people and and get them as your client
people and and get them as your client now that we've found them or now that
now that we've found them or now that we've decided how to find all of these
we've decided how to find all of these potential people so this girl's name is
potential people so this girl's name is yda I'm going to assume that that means
yda I'm going to assume that that means yada maybe and she has an optimized bio
yada maybe and she has an optimized bio and she has really good views as well
and she has really good views as well these people on Tik Tok are going to
these people on Tik Tok are going to have tons of really really good views
have tons of really really good views but usually their backend setup meaning
but usually their backend setup meaning their programs and their marketing
their programs and their marketing funnel is really really really weak and
funnel is really really really weak and can be improved so we're going to go
can be improved so we're going to go down here we can also see that she has a
down here we can also see that she has a program called the content accelerator
program called the content accelerator learn how to 10x your views in scale on
learn how to 10x your views in scale on TiK ToK by using a foolproof blueprint
TiK ToK by using a foolproof blueprint as you can see you open that up when it
as you can see you open that up when it says something like this I'm planning to
says something like this I'm planning to train 100 people that is a Telltale sign
train 100 people that is a Telltale sign it is a high ticket business model a
it is a high ticket business model a high ticket program meaning again she's
high ticket program meaning again she's going to probably charge you a good five
going to probably charge you a good five grand or more and then through Tik Tok
grand or more and then through Tik Tok as you can see right here you can
as you can see right here you can literally see her email you can also
literally see her email you can also message her on Instagram as well I
message her on Instagram as well I highly recommend to actually message
highly recommend to actually message people or Outreach to them on Instagram
people or Outreach to them on Instagram or on email even if you find them on
or on email even if you find them on YouTube or even if you find them on Tik
YouTube or even if you find them on Tik Tok you're going to want to probably
Tok you're going to want to probably will be Outreach to them on those two
will be Outreach to them on those two platforms and also just to note this is
platforms and also just to note this is her sales page and her sales page has
her sales page and her sales page has copy on it it looks like it was just
copy on it it looks like it was just written by her so any one of you guys of
written by her so any one of you guys of course if you've written copy long
course if you've written copy long enough and you understand copy you can
enough and you understand copy you can actually improve her sales page and now
actually improve her sales page and now every person who comes to her Tik Tok
every person who comes to her Tik Tok and clicks on this link more of them are
and clicks on this link more of them are going to buy because the sales page is
going to buy because the sales page is better so guys Pro tip although it may
better so guys Pro tip although it may be tempting don't just Prospect in one
be tempting don't just Prospect in one spot long term a big mistake I see is
spot long term a big mistake I see is people outreaching for months only on
people outreaching for months only on Instagram okay so what you're going to
Instagram okay so what you're going to want to do is just Outreach on one
want to do is just Outreach on one platform for a month and then get that
platform for a month and then get that one platform down and then after that
one platform down and then after that after probably a few days or weeks
after probably a few days or weeks you're going to want to start slowly
you're going to want to start slowly implementing another prospecting
implementing another prospecting platform because essentially if you
platform because essentially if you double your channels you're doubling
double your channels you're doubling your chances to actually get more
your chances to actually get more clients then here's a bonus method
clients then here's a bonus method called apollo.io apollo.io is a Google
called apollo.io apollo.io is a Google extension meaning you can go to the
extension meaning you can go to the store on your Google Chrome browser and
store on your Google Chrome browser and download it and essentially what it
download it and essentially what it helps you do is it helps you get
helps you do is it helps you get people's email so as you can see this is
people's email so as you can see this is essentially what it looks like all you
essentially what it looks like all you have to do is find their LinkedIn
have to do is find their LinkedIn account once you find their LinkedIn
account once you find their LinkedIn account you can use apollo.io it will
account you can use apollo.io it will automatically pop up in the corner and
automatically pop up in the corner and then you can go and view their email now
then you can go and view their email now this is super easy to do I'm not going
this is super easy to do I'm not going to give a tutorial about it because the
to give a tutorial about it because the software is going to give you a tutorial
software is going to give you a tutorial when you download it but if you're
when you download it but if you're running into problems like okay I don't
running into problems like okay I don't know where to find this person's email
know where to find this person's email then this is a great way to do it as
then this is a great way to do it as well okay my people and now we're going
well okay my people and now we're going into outre method so you found your
into outre method so you found your target you found your prey but how do we
target you found your prey but how do we actually go in for the kill how do we go
actually go in for the kill how do we go and get people to get on sales calls
and get people to get on sales calls with us so that they can potentially
with us so that they can potentially give us their money so first and
give us their money so first and foremost we have to understand some
foremost we have to understand some principles on how we want to make our
principles on how we want to make our potential clients feel and this is super
potential clients feel and this is super important a lot of people go about
important a lot of people go about Outreach hophazardly which means they
Outreach hophazardly which means they just go out there and do it so there's
just go out there and do it so there's usually two types of people who fail
usually two types of people who fail forever when it comes to outreach one is
forever when it comes to outreach one is the type of person who just post and
the type of person who just post and praise so they go to five they go to
praise so they go to five they go to upwork they create their account they
upwork they create their account they tell everybody they're a copywriter
tell everybody they're a copywriter who's super eager to start business and
who's super eager to start business and they set their price super low thinking
they set their price super low thinking that that's going to get them a bunch of
that that's going to get them a bunch of clients well and then what happens is
clients well and then what happens is nothing crickets nobody comes to their
nothing crickets nobody comes to their account and then they're like well that
account and then they're like well that copyrighting thing didn't work so I'm
copyrighting thing didn't work so I'm going just move on that's the first type
going just move on that's the first type of person the second type of person is
of person the second type of person is the type of person who only focuses on
the type of person who only focuses on spamming out as much Outreach to as many
spamming out as much Outreach to as many people as possible so they come up with
people as possible so they come up with some sort of weird software trick where
some sort of weird software trick where they can Outreach to 100 people 300
they can Outreach to 100 people 300 people per day and essentially their
people per day and essentially their Outreach looks like hey how's it going
Outreach looks like hey how's it going I'm a copywriter I can make you so much
I'm a copywriter I can make you so much more money and here's where you can go
more money and here's where you can go to click to book a call nobody is ever
to click to book a call nobody is ever going to pay you 2 Grand three grand 4
going to pay you 2 Grand three grand 4 grand a month for doing that that is
grand a month for doing that that is garbage okay in this video I'm going to
garbage okay in this video I'm going to show you how to outreach properly okay
show you how to outreach properly okay this is the reason why all my students
this is the reason why all my students are literally getting fat W's every
are literally getting fat W's every single day changing their absolute lives
single day changing their absolute lives so here's how we actually want to make
so here's how we actually want to make potential clients feel number one
potential clients feel number one they're the only one I'm talking to two
they're the only one I'm talking to two you are a consumer of their content
you are a consumer of their content three you're curious about whether can
three you're curious about whether can help them or not but not over promising
help them or not but not over promising and four you're using the give back
and four you're using the give back principle those are the main things
principle those are the main things let's get into it so number one the only
let's get into it so number one the only one I'm talking to what do I mean by
one I'm talking to what do I mean by this and how to actually use it so this
this and how to actually use it so this is important because first and foremost
is important because first and foremost it builds trust people are more likely
it builds trust people are more likely to trust someone who has taken the time
to trust someone who has taken the time to understand their specific needs and
to understand their specific needs and business personalization shows that you
business personalization shows that you care about their unique situation it
care about their unique situation it also increases engagement more people
also increases engagement more people are going to want to reply to you when
are going to want to reply to you when you make it look like they the the only
you make it look like they the the only one that you talking to now the best way
one that you talking to now the best way to do this is to add a lot of
to do this is to add a lot of personalization if you are outreaching
personalization if you are outreaching to tons of people it's super obvious
to tons of people it's super obvious because their stuff sounds super generic
because their stuff sounds super generic it would work for anybody their Outreach
it would work for anybody their Outreach message to you would work for anyone and
message to you would work for anyone and trust me guys I'm a business owner
trust me guys I'm a business owner myself I get Outreach to on a daily
myself I get Outreach to on a daily basis dozens and dozens of time through
basis dozens and dozens of time through my Instagram and through my emails most
my Instagram and through my emails most people's outreaches are terrible if you
people's outreaches are terrible if you just come across and do the things that
just come across and do the things that I'm showing you here then it doesn't
I'm showing you here then it doesn't matter how many people have outreached
matter how many people have outreached to that specific Prospect yours is going
to that specific Prospect yours is going to be better and it's going to be a
to be better and it's going to be a breath of fresh air just like all the
breath of fresh air just like all the examples that I've already shown you and
examples that I've already shown you and the examples that I'm about to show you
the examples that I'm about to show you in a moment personalized messages are
in a moment personalized messages are more likely to be read and responded to
more likely to be read and responded to when someone feels special and valued
when someone feels special and valued they are more inclined to engage with
they are more inclined to engage with your message it also shows your
your message it also shows your professionalism I don't want to work
professionalism I don't want to work with somebody who looks like they're
with somebody who looks like they're outreaching to hundreds of people
outreaching to hundreds of people because it makes them look desperate it
because it makes them look desperate it demonstrates that you are professional
demonstrates that you are professional and serious about your offer mass emails
and serious about your offer mass emails can come off as spammy and
can come off as spammy and unprofessional whereas personalized
unprofessional whereas personalized messages reflect attention to detail
messages reflect attention to detail next is that creates a connection
next is that creates a connection personalization helps establish a
personalization helps establish a connection with the recipient it shows
connection with the recipient it shows that you've done your homework and are
that you've done your homework and are genuinely interested in working with
genuinely interested in working with them all super important things so how
them all super important things so how do we actually do this number one we
do we actually do this number one we have to research the prospect spends
have to research the prospect spends time learning about the company and the
time learning about the company and the person you're trying to contact look at
person you're trying to contact look at their website social media profiles
their website social media profiles recent news or any content that they've
recent news or any content that they've published next you want to actually use
published next you want to actually use their name use their name in your
their name use their name in your messages always address the recipient by
messages always address the recipient by their name avoid generic greetings like
their name avoid generic greetings like dear sir/madam or to whom it may concern
dear sir/madam or to whom it may concern reference specifics mention something
reference specifics mention something specific about their business such as a
specific about their business such as a recent achievement a product launch or a
recent achievement a product launch or a blog post that they wrote this shows
blog post that they wrote this shows that your message is tailored to them
that your message is tailored to them okay all super important things another
okay all super important things another thing that I want to show you this
thing that I want to show you this perfectly
perfectly encapsuled guys about so this is the
encapsuled guys about so this is the inferior way to go about it lots of
inferior way to go about it lots of little tiny small gifts or small
little tiny small gifts or small messages to lots and lots and lots of
messages to lots and lots and lots of potential clients so this is what it
potential clients so this is what it looks like to have many small gifts but
looks like to have many small gifts but this is what it looks like to have a few
this is what it looks like to have a few big gifts now you're you're giving three
big gifts now you're you're giving three big gifts to each in every single one of
big gifts to each in every single one of your perfect prospects and as you can
your perfect prospects and as you can see you are going to get way way way
see you are going to get way way way more opportunities and this is also
more opportunities and this is also another huge reason why again being
another huge reason why again being great at your skills and being able to
great at your skills and being able to provide great gifts to your prospects is
provide great gifts to your prospects is going to put you ahead of the game cuz a
going to put you ahead of the game cuz a lot of people feel as though it has to
lot of people feel as though it has to do with some sort of secret but it's
do with some sort of secret but it's really not the better you are the better
really not the better you are the better your copy is the better your
your copy is the better your understanding of marketing is the better
understanding of marketing is the better your Outreach will be and Outreach isn't
your Outreach will be and Outreach isn't just a numbers game Outreach is a Skills
just a numbers game Outreach is a Skills game okay there's a reason why I got to
game okay there's a reason why I got to the point in my copy roing Journey at
the point in my copy roing Journey at month 8 to 9 where I could close a
month 8 to 9 where I could close a client whenever I wanted I knew that if
client whenever I wanted I knew that if I didn't have a client or if one of my
I didn't have a client or if one of my clients didn't work out and I had to
clients didn't work out and I had to drop them that I would be able to get a
drop them that I would be able to get a client in a month because my Outreach
client in a month because my Outreach was just amazing and the thing is that I
was just amazing and the thing is that I can't just tell you how to make your
can't just tell you how to make your Outreach amazing I can't just give you a
Outreach amazing I can't just give you a template of course I'm going to give you
template of course I'm going to give you templates and scripts that you can go
templates and scripts that you can go off of because they give you the ideas
off of because they give you the ideas to use but you have to create it
to use but you have to create it yourself you have to burn your own brain
yourself you have to burn your own brain calories you have to understand that you
calories you have to understand that you copying someone else or copy and pasting
copying someone else or copy and pasting something is going to be disadvantageous
something is going to be disadvantageous to you because you're going to be
to you because you're going to be sending out a message that everybody is
sending out a message that everybody is going to be sending out so if you're
going to be sending out so if you're sending out something that your prospect
sending out something that your prospect has already seen let's say you have this
has already seen let's say you have this this script and this Prospect has seen
this script and this Prospect has seen the script five times today already do
the script five times today already do you think that they're ever going to
you think that they're ever going to want to work with you even if the script
want to work with you even if the script is good even if it's banger but it looks
is good even if it's banger but it looks just like everybody else's boring
just like everybody else's boring nobody's going to want to work with you
nobody's going to want to work with you so make sure you innovate make sure
so make sure you innovate make sure you're different make sure you work on
you're different make sure you work on your skills and make sure you give a lot
your skills and make sure you give a lot of value to every single Prospect when
of value to every single Prospect when you average to them and of course I'm
you average to them and of course I'm going to show you how so next we want to
going to show you how so next we want to look like we are a consumer of their
look like we are a consumer of their content already this builds credibility
content already this builds credibility because by showing that you're familiar
because by showing that you're familiar with their content you demonstrate that
with their content you demonstrate that you've done your homework and you
you've done your homework and you understand their brand voice this is
understand their brand voice this is huge this builds credibility and Trust
huge this builds credibility and Trust guys the one of the biggest reasons why
guys the one of the biggest reasons why a lot of businesses are hesitant to
a lot of businesses are hesitant to bring new copywriters is because a bad
bring new copywriters is because a bad copywriter can ruin your messages and
copywriter can ruin your messages and ruin your leads a lot of people are of
ruin your leads a lot of people are of the thought that why don't I just work
the thought that why don't I just work for this person for free and then there
for this person for free and then there there's no risk to them so if I go up
there's no risk to them so if I go up and offer people offer my work for free
and offer people offer my work for free then that means that they're going to
then that means that they're going to want to work with me because they have
want to work with me because they have zero risk no they have tons of risk even
zero risk no they have tons of risk even if you work for somebody for free
if you work for somebody for free because if you write them bad copy it's
because if you write them bad copy it's going to ruin their brand ruin their
going to ruin their brand ruin their reputation ruin their leads and actually
reputation ruin their leads and actually set them back it's going to it could
set them back it's going to it could possibly cost them tens if not hundreds
possibly cost them tens if not hundreds of thousands of dollars if you mess up
of thousands of dollars if you mess up their copy because it ENT he's messing
their copy because it ENT he's messing up their whole business by showing that
up their whole business by showing that you're a consumer of their content you
you're a consumer of their content you show that you can match their brand
show that you can match their brand voice you know what their brand stands
voice you know what their brand stands for so they don't have to handhold you
for so they don't have to handhold you they don't have to babysit you through
they don't have to babysit you through every single step of the way it also
every single step of the way it also shows genuine interest it indicates that
shows genuine interest it indicates that you are genuinely interested in their
you are genuinely interested in their business and not just looking for any
business and not just looking for any client this makes them feel valued and
client this makes them feel valued and appreciated it also enhances the
appreciated it also enhances the personalization referencing their
personalization referencing their contact allows for deeper
contact allows for deeper personalization in your Outreach making
personalization in your Outreach making your message more relevant and engaging
your message more relevant and engaging and then finally it is establishes a
and then finally it is establishes a common ground consuming their content
common ground consuming their content helps you find common ground and better
helps you find common ground and better tailor your proposal to their needs and
tailor your proposal to their needs and goals it Fosters a sense of connection
goals it Fosters a sense of connection and Alignment meaning you're going to be
and Alignment meaning you're going to be more able to give them an offer that's
more able to give them an offer that's actually relevant to them after you're
actually relevant to them after you're on the sales call so how do we actually
on the sales call so how do we actually do it first and foros who want to follow
do it first and foros who want to follow them on social media I'm going to show
them on social media I'm going to show you a bunch of examples like literally
you a bunch of examples like literally the screenshots of me and my students my
the screenshots of me and my students my one to1 students closing copywriting
one to1 students closing copywriting clients like the actual screenshots of
clients like the actual screenshots of us doing it and you're going to see that
us doing it and you're going to see that it's clear that we follow them and clear
it's clear that we follow them and clear that we keep up with their personal
that we keep up with their personal brand and that we follow up with them
brand and that we follow up with them over the long term based on the things
over the long term based on the things that they're doing and of course I'm
that they're doing and of course I'm going to show you how to do that but
going to show you how to do that but super super super important to follow
super super super important to follow them on social media and keep up to date
them on social media and keep up to date with everything that they're doing so
with everything that they're doing so follow their social media profiles and
follow their social media profiles and engage with their posts by liking
engage with their posts by liking commenting and sharing this shows active
commenting and sharing this shows active interest and engagement next we want to
interest and engagement next we want to actually watch their videos watch videos
actually watch their videos watch videos they've posted on platforms like YouTube
they've posted on platforms like YouTube or their website and mention specific
or their website and mention specific points or segments that stood out to you
points or segments that stood out to you I can always tell when people have
I can always tell when people have watched my stuff or not because here's
watched my stuff or not because here's something really funny people come to my
something really funny people come to my Instagram right my Instagram is like
Instagram right my Instagram is like smaller my Instagram is probably like
smaller my Instagram is probably like 40,000 followers at the time of this
40,000 followers at the time of this recording and people outre to me on
recording and people outre to me on Instagram they're like hey man it looks
Instagram they're like hey man it looks like your brand is really on to
like your brand is really on to something you could actually hit it big
something you could actually hit it big soon or hey man maybe I could help you
soon or hey man maybe I could help you reach seven figures one day like bro I'm
reach seven figures one day like bro I'm already well in I I've been doing seven
already well in I I've been doing seven figures bro I I've been having a huge
figures bro I I've been having a huge personal brand the thing is that you
personal brand the thing is that you just have never seen my YouTube before
just have never seen my YouTube before because you were just our reaching to
because you were just our reaching to everybody and you haven't actually done
everybody and you haven't actually done any research on me and as soon as I feel
any research on me and as soon as I feel like someone hasn't done any research on
like someone hasn't done any research on me they're not actually serious ious
me they're not actually serious ious with their offer I Just Bounce or I just
with their offer I Just Bounce or I just don't even reply this is why people
don't even reply this is why people ghost you this is why you're going to
ghost you this is why you're going to get left on scene so much is because
get left on scene so much is because your Outreach looks sloppy and it looks
your Outreach looks sloppy and it looks lazy but when your Outreach actually
lazy but when your Outreach actually looks intentional changes the game dude
looks intentional changes the game dude trust me changes the game you also need
trust me changes the game you also need to subscribe to their email newsletter
to subscribe to their email newsletter subscribing to their email newsletter
subscribing to their email newsletter and refer to specific topics or tips
and refer to specific topics or tips that they've shared and this shows that
that they've shared and this shows that you're keeping up with their updates all
you're keeping up with their updates all super super important and next we need
super super important and next we need to talk about curious but not promising
to talk about curious but not promising so just like the rule we talked about in
so just like the rule we talked about in copyrighting the thing with with being
copyrighting the thing with with being curious with people is that it builds
curious with people is that it builds trust but it also does it in a way that
trust but it also does it in a way that isn't going to make you come off as
isn't going to make you come off as scammy or like a scammer so another huge
scammy or like a scammer so another huge misconception that beginner copywriters
misconception that beginner copywriters have is that oh if I just promise them
have is that oh if I just promise them that I'm going to save their business
that I'm going to save their business I'm going to 10x the revenue the bigger
I'm going to 10x the revenue the bigger the promise the more they're going to
the promise the more they're going to want to work with me well business
want to work with me well business owners are more skeptical and
owners are more skeptical and sophisticated than your average person
sophisticated than your average person so they're going to look at your big
so they're going to look at your big promises and they're going to write them
promises and they're going to write them off as n this this dude's just talking
off as n this this dude's just talking out of his behind Okay that's that's
out of his behind Okay that's that's literally what they're going to think so
literally what they're going to think so in order to properly offer our value
in order to properly offer our value without promising we have to come from a
without promising we have to come from a point of curiosity base so it looks like
point of curiosity base so it looks like this hey man I made you this or I came
this hey man I made you this or I came up with some ways that could possibly
up with some ways that could possibly help with making more money or could
help with making more money or could possibly add more Revenue to your bottom
possibly add more Revenue to your bottom line or could possibly decrease your
line or could possibly decrease your costs for ads and increase your return
costs for ads and increase your return on your ad spend because here's the
on your ad spend because here's the thing businesses are much more likely to
thing businesses are much more likely to give you a chance if you come from that
give you a chance if you come from that angle rather than just coming from the
angle rather than just coming from the big promises angle because they get
big promises angle because they get promised stuff every single day and if
promised stuff every single day and if you're somebody with no past experience
you're somebody with no past experience and you're out here promising people
and you're out here promising people that you're going to double their whole
that you're going to double their whole Revenue this obviously makes you look
Revenue this obviously makes you look like a big fat liar because that's
like a big fat liar because that's essentially what you're being and then
essentially what you're being and then also not to mention most business owners
also not to mention most business owners don't need you to come in and save their
don't need you to come in and save their business or come in and make them
business or come in and make them hundreds of thousands of dollars a lot
hundreds of thousands of dollars a lot of them just want to optimize their
of them just want to optimize their stuff if you can just increase their
stuff if you can just increase their stuff by 10% make a small bump in
stuff by 10% make a small bump in whatever they're doing or just help them
whatever they're doing or just help them that's basically they need like I've
that's basically they need like I've showed you before I've literally helped
showed you before I've literally helped clients make tens of thousands of
clients make tens of thousands of dollars per sale so I get them a couple
dollars per sale so I get them a couple more sales here and there that's
more sales here and there that's basically it it's really not that deep
basically it it's really not that deep okay that's the main thing that I want
okay that's the main thing that I want you guys to take away from that it also
you guys to take away from that it also encourages dialogue when you're like
encourages dialogue when you're like this okay so by asking questions and
this okay so by asking questions and expressing your curiosity you invite the
expressing your curiosity you invite the prospect to share more about their
prospect to share more about their business and challenges this can lead to
business and challenges this can lead to a more meaningful perspective and
a more meaningful perspective and conversation it's also not advantageous
conversation it's also not advantageous to you to start making all these
to you to start making all these promises when you don't know what they
promises when you don't know what they want yet so if you're promising like
want yet so if you're promising like more sales maybe they're not looking for
more sales maybe they're not looking for more sales maybe the more specific thing
more sales maybe the more specific thing is they're looking for more return on
is they're looking for more return on their ad spin or maybe they're looking
their ad spin or maybe they're looking for more email signups you have to know
for more email signups you have to know what they're looking for first before
what they're looking for first before you can really know what to focus on
you can really know what to focus on when you're talking about promises or
when you're talking about promises or benefits to your offer it also reduces
benefits to your offer it also reduces pressure reduces sales pressure okay the
pressure reduces sales pressure okay the prospect often resists Hard Sell tactics
prospect often resists Hard Sell tactics and this is super huge the people that
and this is super huge the people that you're going to be outreaching to they
you're going to be outreaching to they are salesmen themselves they're
are salesmen themselves they're marketers and their salesmen they know
marketers and their salesmen they know when they're being sold to they know the
when they're being sold to they know the tactics using you might think that
tactics using you might think that you're slick because you just learned
you're slick because you just learned the stuff yesterday but dude they've
the stuff yesterday but dude they've been doing this for years they've been
been doing this for years they've been doing this for years longer than I have
doing this for years longer than I have for decades okay so don't use any of
for decades okay so don't use any of these weird sales tactics on them cuz
these weird sales tactics on them cuz they're going to see right through them
they're going to see right through them it also shows professionalism because a
it also shows professionalism because a thoughtful inquisitive approach
thoughtful inquisitive approach demonstrates your professionalism and
demonstrates your professionalism and thoroughness it shows that you're not
thoroughness it shows that you're not just sending mass emails but genuinely
just sending mass emails but genuinely interested in finding a mutual fit this
interested in finding a mutual fit this is bro Mutual fit is the biggest thing
is bro Mutual fit is the biggest thing as well we're going to talk about this
as well we're going to talk about this more when I talk about what to actually
more when I talk about what to actually say when you get on the sales call but
say when you get on the sales call but the angle you want to go for always is I
the angle you want to go for always is I want to see if we'd be a good fit to
want to see if we'd be a good fit to work for together in the future that's
work for together in the future that's it I want to work on a small project to
it I want to work on a small project to see if we'd be a good fit because you
see if we'd be a good fit because you are qualifying them just as much as they
are qualifying them just as much as they are qualifying you so here's how to do
are qualifying you so here's how to do it before reaching out gather as much
it before reaching out gather as much information as possible about the
information as possible about the prospect's businesses challenges and
prospect's businesses challenges and goals this will help you ask relevant
goals this will help you ask relevant and insightful questions next you want
and insightful questions next you want to ask open-ended questions frame your
to ask open-ended questions frame your Outreach with questions that encourage
Outreach with questions that encourage the prospect to share their experience
the prospect to share their experience and needs open-ended questions are more
and needs open-ended questions are more engaging and can also reveal valuable
engaging and can also reveal valuable information and then of course we want
information and then of course we want to actually Express genuine interest in
to actually Express genuine interest in what they're doing as well show that
what they're doing as well show that you're genuinely interested in their
you're genuinely interested in their business and how you might be able to
business and how you might be able to help this can be done through thoughtful
help this can be done through thoughtful comments and specific observations about
comments and specific observations about their business so for example hey I see
their business so for example hey I see you're running this promotion right now
you're running this promotion right now and I got this email sequence do you
and I got this email sequence do you think that if we improve the email
think that if we improve the email sequence that we can make more sales on
sequence that we can make more sales on the back end and if they say yeah I
the back end and if they say yeah I think that we could do that then you can
think that we could do that then you can just send them over some emails for free
just send them over some emails for free then they get the emails they're like
then they get the emails they're like wow these are awesome we got to have you
wow these are awesome we got to have you on the team obviously it might not go
on the team obviously it might not go like that word for word but this is the
like that word for word but this is the concept that we're going to be providing
concept that we're going to be providing here okay this is the the give back
here okay this is the the give back principle which we're going to be
principle which we're going to be learning more about as we go on but by
learning more about as we go on but by providing value up front and doing this
providing value up front and doing this whole system that I'm showing you here
whole system that I'm showing you here this is how we're going to separate
this is how we're going to separate ourselves from everybody because nobody
ourselves from everybody because nobody is doing this nobody wants to do this
is doing this nobody wants to do this and nobody is actually good at doing
and nobody is actually good at doing this because it shows your skill before
this because it shows your skill before you actually get the client okay so
you actually get the client okay so again it's a skill-based game it's
again it's a skill-based game it's literally you versus you this is why I
literally you versus you this is why I love copying so much because it does
love copying so much because it does depend on some stupid algorithm right I
depend on some stupid algorithm right I don't want to depend on some Tik Tok
don't want to depend on some Tik Tok algorithm to make make money to make
algorithm to make make money to make sales I don't want to depend on some
sales I don't want to depend on some YouTube algorithm I also don't want to
YouTube algorithm I also don't want to depend on some product some other
depend on some product some other product with Drop Shipping or some day
product with Drop Shipping or some day trading stuff some crypto stuff that's
trading stuff some crypto stuff that's just going to go up and down copywriting
just going to go up and down copywriting is literally you versus you that's why I
is literally you versus you that's why I love it and it also helps you avoid big
love it and it also helps you avoid big promises so and you're going to want to
promises so and you're going to want to avoid big promises instead of making a
avoid big promises instead of making a grandiose promise focus on how you can
grandiose promise focus on how you can potentially solve specific problems to
potentially solve specific problems to improve their business this approach is
improve their business this approach is more believable and and credible now we
more believable and and credible now we need to talk about the give back
need to talk about the give back principle or the thank you economy we
principle or the thank you economy we live in a thank you economy people don't
live in a thank you economy people don't buy unless you give first okay so this
buy unless you give first okay so this is a huge reason as to why a lot of the
is a huge reason as to why a lot of the biggest businesses you see they give out
biggest businesses you see they give out tons of free value kind of like I'm
tons of free value kind of like I'm doing right now I'm going to talk about
doing right now I'm going to talk about that a little bit more as we go on so
that a little bit more as we go on so here's how it works okay it builds trust
here's how it works okay it builds trust and Goodwill offering something valuable
and Goodwill offering something valuable for free helps establish trust and
for free helps establish trust and Goodwill it shows potential clients that
Goodwill it shows potential clients that you're genuinely interested in helping
you're genuinely interested in helping them and not just in making a sale super
them and not just in making a sale super important it also demonstrates expertise
important it also demonstrates expertise providing free and valuable content or
providing free and valuable content or Services showcases your expertise and
Services showcases your expertise and gives the clients a taste of what you
gives the clients a taste of what you can offer this can be more persuasive
can offer this can be more persuasive than a pitch or advertisement it's
than a pitch or advertisement it's always more persuasive than a pitch or
always more persuasive than a pitch or an advertisement it also creates a sense
an advertisement it also creates a sense of obligation this is huge okay this is
of obligation this is huge okay this is the I call this the feeling of
the I call this the feeling of reciprocity whenever you do something
reciprocity whenever you do something good for somebody they want to do
good for somebody they want to do something good for you back all the time
something good for you back all the time so according to a psychological princip
so according to a psychological princip principle of reciprocity people feel
principle of reciprocity people feel compelled to return favors when you give
compelled to return favors when you give someone something valuable for free they
someone something valuable for free they are more likely to feel obligated to
are more likely to feel obligated to give you a chance in return it also
give you a chance in return it also makes you stand out from the competition
makes you stand out from the competition and also shows that you're very very
and also shows that you're very very hungry many businesses Focus solely on
hungry many businesses Focus solely on selling by giving first you
selling by giving first you differentiate yourself and create a
differentiate yourself and create a positive impression that can set you
positive impression that can set you apart from your competitors remember we
apart from your competitors remember we talked about saturation and how it feels
talked about saturation and how it feels like you're up against so many people
like you're up against so many people who are just level with you but really
who are just level with you but really it's not like that that at all the
it's not like that that at all the reason why I could get a client at any
reason why I could get a client at any time literally any time I wanted to is
time literally any time I wanted to is because all I had to do is make someone
because all I had to do is make someone some Banger emails or some other Banger
some Banger emails or some other Banger value that I'm going to show you guys
value that I'm going to show you guys how to do give it to them and they're
how to do give it to them and they're going to want to work with me and not
going to want to work with me and not just like a free trial or not just like
just like a free trial or not just like a small project like they're going to be
a small project like they're going to be like all right right off rip let's start
like all right right off rip let's start with three grand that's basically all
with three grand that's basically all the clients that I've worked with before
the clients that I've worked with before I very rarely worked with a client where
I very rarely worked with a client where I just like I did a free trial for a
I just like I did a free trial for a little while or I did like a $1500
little while or I did like a $1500 project and then started getting paid
project and then started getting paid two grand three grand the clients that
two grand three grand the clients that actually paid me the retainers the
actually paid me the retainers the $3,000 a month off the out of the gate
$3,000 a month off the out of the gate that that's what they paid me out of the
that that's what they paid me out of the gate because my value that I provided up
gate because my value that I provided up front was already doing the talking for
front was already doing the talking for me that was already my free trial period
me that was already my free trial period that already built the trust that I
that already built the trust that I needed to make that money with them so
needed to make that money with them so and those are my personal examples of
and those are my personal examples of the giveback principle but there are
the giveback principle but there are also others so this free channel that
also others so this free channel that you're watching right now I uploaded
you're watching right now I uploaded free 4-Hour copyrighting courses free
free 4-Hour copyrighting courses free 2-hour copyrighting courses and also
2-hour copyrighting courses and also free courses on every single small
free courses on every single small detail that has to do with copyrighting
detail that has to do with copyrighting sales funnels Outreach AI copywriting I
sales funnels Outreach AI copywriting I mean literally the list goes on this is
mean literally the list goes on this is a huge discography of just nothing but
a huge discography of just nothing but free courses and literally nobody is
free courses and literally nobody is putting out as much free content as me
putting out as much free content as me which is why the YouTube channel is
which is why the YouTube channel is blowing up the business is blowing up
blowing up the business is blowing up and it also is just huge in every other
and it also is just huge in every other single way so again you're going to want
single way so again you're going to want to give out free value this is my
to give out free value this is my personal philosophy I believe that you
personal philosophy I believe that you should give out everything for free even
should give out everything for free even your best stuff for free and just sell
your best stuff for free and just sell the implementation that's basically it
the implementation that's basically it but of course how do we actually do this
but of course how do we actually do this what are the steps first and foremost we
what are the steps first and foremost we offer free valuable content share
offer free valuable content share insights tips or content in the form of
insights tips or content in the form of sample emails video audits or looms
sample emails video audits or looms which we're going to be talking about or
which we're going to be talking about or sales pages example sales pages and then
sales pages example sales pages and then you follow up with more value see the
you follow up with more value see the thing with followup again you're going
thing with followup again you're going to have to keep messaging these people
to have to keep messaging these people and messaging them messaging them is
and messaging them messaging them is that nobody can get mad at you for
that nobody can get mad at you for following up with more free value it
following up with more free value it just doesn't happen so after the initial
just doesn't happen so after the initial free offering follow up with additional
free offering follow up with additional resources or advice from a different
resources or advice from a different angle this much value helps build
angle this much value helps build relationships and keeps you top of mind
relationships and keeps you top of mind we're going to talk more about top of
we're going to talk more about top of mind and followup as we go on but that's
mind and followup as we go on but that's where it is right there so now I want to
where it is right there so now I want to touch on the universal Outreach
touch on the universal Outreach structure what is going on everybody it
structure what is going on everybody it is your boy Tyson 4D and the 4D Kitty
is your boy Tyson 4D and the 4D Kitty here coming back at you with a new free
here coming back at you with a new free Mega course installment so you already
Mega course installment so you already know what we came to do so without any
know what we came to do so without any further Ado let's get right to it so as
further Ado let's get right to it so as you can see we're talking about the
you can see we're talking about the universal Outreach structure and it
universal Outreach structure and it essentially goes like this we start with
essentially goes like this we start with the opener we go to the offer the value
the opener we go to the offer the value and then we give the value and then we
and then we give the value and then we pitch the call okay simple enough so
pitch the call okay simple enough so first we're going to start about talking
first we're going to start about talking with the openers so openers are the
with the openers so openers are the first point of contact you have with the
first point of contact you have with the potential client and they set the tone
potential client and they set the tone for the entire interaction so they are
for the entire interaction so they are critical because they determine whether
critical because they determine whether the recipient will continue reading or
the recipient will continue reading or simply dismiss your message here's an
simply dismiss your message here's an in-depth look at why openers are
in-depth look at why openers are important how they work and the examples
important how they work and the examples of effective openers and openers
of effective openers and openers slightly vary depending on the Outreach
slightly vary depending on the Outreach method so for example when you're doing
method so for example when you're doing openers through Instagram you send
openers through Instagram you send essentially just want to get the reply
essentially just want to get the reply you don't want to pitch anything but
you don't want to pitch anything but when it comes to email you're going to
when it comes to email you're going to want to have an opener and an offer of
want to have an opener and an offer of value in the very first email both of
value in the very first email both of them usually this is essentially because
them usually this is essentially because DM is more of a back and forth and back
DM is more of a back and forth and back and forth whereas email is more of like
and forth whereas email is more of like you don't send emails back and forth
you don't send emails back and forth over and over with people as soon as you
over and over with people as soon as you just send an email and then a couple
just send an email and then a couple hours later they get back to you with
hours later they get back to you with another email and then you just go right
another email and then you just go right to the call it's a lot shorter of a
to the call it's a lot shorter of a conversation so here's how openers
conversation so here's how openers actually work so number one we want to
actually work so number one we want to be attention grabbing as attention
be attention grabbing as attention grabbing as possible and the biggest
grabbing as possible and the biggest thing that going to be attention
thing that going to be attention grabbing is it going to be different
grabbing is it going to be different okay it has to be different different
okay it has to be different different different different different this is
different different different this is the biggest thing you're going to hear
the biggest thing you're going to hear me say when it comes to outreach is that
me say when it comes to outreach is that your Outreach have has to be different
your Outreach have has to be different and better if your Outreach is different
and better if your Outreach is different and better that's essentially all that
and better that's essentially all that you need so opener should immediately
you need so opener should immediately grab attention this can be achieved
grab attention this can be achieved through curiosity a bold statement or a
through curiosity a bold statement or a question that pequs their Interest next
question that pequs their Interest next is relevance the opener should be
is relevance the opener should be relevant to the prospect it should show
relevant to the prospect it should show that you've done your homework and
that you've done your homework and understand their needs or interests it
understand their needs or interests it needs to be relevant it needs to be
needs to be relevant it needs to be personalized it also needs to be brief
personalized it also needs to be brief keep it short and to the point
keep it short and to the point long-winded openers can overwhelm the
long-winded openers can overwhelm the reader and cause them to lose interest
reader and cause them to lose interest the worst thing that I see people do is
the worst thing that I see people do is make these huge huge emails or huge huge
make these huge huge emails or huge huge huge DMS is the first message that they
huge DMS is the first message that they send people they're not even going to
send people they're not even going to get read so people's inboxes are already
get read so people's inboxes are already full your inbox is probably already full
full your inbox is probably already full I have literally like over 5,000 unread
I have literally like over 5,000 unread emails in my email inbox and that's how
emails in my email inbox and that's how theirs are too so you want to be as
theirs are too so you want to be as concise as possible that's super huge so
concise as possible that's super huge so the perfect opener formula I call it the
the perfect opener formula I call it the pdcw and it's way you can use craft
pdcw and it's way you can use craft perfect openers every single time and
perfect openers every single time and this is not Outreach method specific but
this is not Outreach method specific but we're going to get Outreach method
we're going to get Outreach method specific as we go on so number one is
specific as we go on so number one is personalize instead of to whom am I
personalize instead of to whom am I concerned use their first name instead
concerned use their first name instead of saying your product say the name of
of saying your product say the name of their product EXC again make sure that
their product EXC again make sure that you look like you did your research you
you look like you did your research you look like you actually know them
look like you actually know them remember the feelings that we're trying
remember the feelings that we're trying to give them when we're outreaching to
to give them when we're outreaching to them next is detailed add in a specific
them next is detailed add in a specific detail that will make them feel like
detail that will make them feel like you're a longtime consumer of their
you're a longtime consumer of their content hey I know you're probably busy
content hey I know you're probably busy training your dog spot right now this is
training your dog spot right now this is one example that I use where people have
one example that I use where people have used it on me where they're like yo
used it on me where they're like yo Tyson I know you're probably busy
Tyson I know you're probably busy driving your Corvette right now or I
driving your Corvette right now or I know you're probably busy crafting that
know you're probably busy crafting that free Mega course that you said you were
free Mega course that you said you were doing on your story these are things
doing on your story these are things that show that they've actually looked
that show that they've actually looked into my brand and they know it or you
into my brand and they know it or you can say something like hey man I've been
can say something like hey man I've been watching you ever since and then go back
watching you ever since and then go back to one of their old videos actually
to one of their old videos actually watch it like legitimately watch it and
watch it like legitimately watch it and just say you I've been watching you for
just say you I've been watching you for a long time or another thing that I
a long time or another thing that I always love to do is when I'm creating a
always love to do is when I'm creating a video or talking to them on a video like
video or talking to them on a video like it's a video intro DM or a loom video
it's a video intro DM or a loom video which you guys are going to learn Le
which you guys are going to learn Le about more as we go on I like to show my
about more as we go on I like to show my inbox and it is proof that I've been
inbox and it is proof that I've been following them for a long time so if I
following them for a long time so if I show my inbox and it shows that I've
show my inbox and it shows that I've been following them since like 2022 then
been following them since like 2022 then that's proof I don't have to say yo man
that's proof I don't have to say yo man I've been a long time Watcher I can say
I've been a long time Watcher I can say hey man I've been subscribed to your
hey man I've been subscribed to your email list for the last 2 years and this
email list for the last 2 years and this these are some things that I've noticed
these are some things that I've noticed right there it tells them that I'm not
right there it tells them that I'm not new to this like like right there I
new to this like like right there I can't fake it like their actual emails
can't fake it like their actual emails are in my inbox from that long ago so
are in my inbox from that long ago so I'm a long time viewer long time Watcher
I'm a long time viewer long time Watcher and I'm proving it next is that you have
and I'm proving it next is that you have to come up as curious so add some
to come up as curious so add some Intrigue and and you're outreaching and
Intrigue and and you're outreaching and avoid making the prospect feel like they
avoid making the prospect feel like they know what you're going to say already so
know what you're going to say already so you wouldn't say hey I have a way that I
you wouldn't say hey I have a way that I can fix your headline on your sales page
can fix your headline on your sales page that will make you more sales you
that will make you more sales you essentially want to say hey I have a few
essentially want to say hey I have a few tweaks to your funnel that could
tweaks to your funnel that could potentially increase profits now it's a
potentially increase profits now it's a little bit more vague the second way
little bit more vague the second way that I said it but that's what you want
that I said it but that's what you want you want it a little bit more vague you
you want it a little bit more vague you don't want it super super detailed of of
don't want it super super detailed of of what you're going to do and what you're
what you're going to do and what you're going to show them and what the offer
going to show them and what the offer and the value is going to be because
and the value is going to be because essentially that is just going to make
essentially that is just going to make them feel like they already know what
them feel like they already know what you're going to do where we want to have
you're going to do where we want to have some curiosity in it the thought we want
some curiosity in it the thought we want them to have is hm I wonder what this
them to have is hm I wonder what this guy's talking about sure I I'll be open
guy's talking about sure I I'll be open to seeing what he has to say next is to
to seeing what he has to say next is to be witty and this one's huge being witty
be witty and this one's huge being witty adds a human element to your openers
adds a human element to your openers making it clear that you're not using
making it clear that you're not using software or an AI bot super super
software or an AI bot super super important because a lot of people do the
important because a lot of people do the whole thing where they're like oh man I
whole thing where they're like oh man I send a th000 outreaches a day but
send a th000 outreaches a day but they're all dookie outreaches they're
they're all dookie outreaches they're not personalized they're not good
not personalized they're not good they're all trash and it's basically
they're all trash and it's basically like hey I'm a copywriter if you need
like hey I'm a copywriter if you need copyrighting Services DM me back
copyrighting Services DM me back terrible dude terrible if you bro if any
terrible dude terrible if you bro if any of you guys ever do that I'm telling you
of you guys ever do that I'm telling you that's going to get you
that's going to get you 0000000000 results ever ever ever ever
0000000000 results ever ever ever ever ever ever and the next section is to
ever ever and the next section is to offer value after we've made the opener
offer value after we've made the opener and they have replied so the reason we
and they have replied so the reason we usually want to offer value instead of
usually want to offer value instead of just giving it right off the bat is
just giving it right off the bat is because we don't want to spend
because we don't want to spend unnecessary time creating value for
unnecessary time creating value for someone who won't even end up consuming
someone who won't even end up consuming it so the reason why we don't just send
it so the reason why we don't just send out you know free emails or free sales
out you know free emails or free sales Pages or free Loom videos or anything
Pages or free Loom videos or anything like this is because what if they don't
like this is because what if they don't even check their DMS what if someone on
even check their DMS what if someone on their team checks their DMS what if they
their team checks their DMS what if they literally just never check their DMS and
literally just never check their DMS and you just create all this value for
you just create all this value for literally nothing we don't want to do
literally nothing we don't want to do that so we want to make sure that
that so we want to make sure that they're at least home first meaning they
they're at least home first meaning they they check their stuff there are many
they check their stuff there are many ways to offer value but it's important
ways to offer value but it's important to talk about the things your potential
to talk about the things your potential clients are actually care about in order
clients are actually care about in order to get them interested in the value that
to get them interested in the value that you're offering them okay and of course
you're offering them okay and of course I'll show you how to do that as we go on
I'll show you how to do that as we go on so to give value there's many different
so to give value there's many different types of upfront value that you can give
types of upfront value that you can give which we'll go into and I'll show you
which we'll go into and I'll show you actually give you templates on how to do
actually give you templates on how to do all that absolutely fire but as we go on
all that absolutely fire but as we go on possibly the biggest factor in whether
possibly the biggest factor in whether you'll get clients or not comes down to
you'll get clients or not comes down to this this is another reason why
this this is another reason why perfecting your copyrighting and
perfecting your copyrighting and marketing skills will always pay off in
marketing skills will always pay off in the long term in the following sections
the long term in the following sections in the free Mega course I'll be
in the free Mega course I'll be revealing how to create free value
revealing how to create free value that's efficient high quality and
that's efficient high quality and attractive to clients okay giving value
attractive to clients okay giving value or the value that you give is literally
or the value that you give is literally going to be the biggest determining
going to be the biggest determining factor of whether you get on these sales
factor of whether you get on these sales calls and start making money or not it
calls and start making money or not it really comes down to this and this is
really comes down to this and this is another reason why bro copyrighting is
another reason why bro copyrighting is really all about skills if you have
really all about skills if you have terrible skills it doesn't matter how
terrible skills it doesn't matter how much you Outreach because your terrible
much you Outreach because your terrible skills are going to come through in the
skills are going to come through in the value that you give if you're not great
value that you give if you're not great at copyrighting and you say hey man I'm
at copyrighting and you say hey man I'm going to write you some copy for free
going to write you some copy for free and you send it over to them what's
and you send it over to them what's going to happen dude they're going to be
going to happen dude they're going to be like nah this copy isn't very good and
like nah this copy isn't very good and they're going to ghost you after you
they're going to ghost you after you send your free value which happens very
send your free value which happens very often and a lot of the times it just
often and a lot of the times it just tells you your free value wasn't that
tells you your free value wasn't that good my friend so after we give the free
good my friend so after we give the free value and they love it because we've
value and they love it because we've watched the whole free course we've
watched the whole free course we've studied it and we completed all the
studied it and we completed all the action steps so our copyrighting is
action steps so our copyrighting is better than than average now we want to
better than than average now we want to pitch the call once you've submitted
pitch the call once you've submitted your awesome value to the potential
your awesome value to the potential client it's time to pitch the call this
client it's time to pitch the call this is where people can get caught up and
is where people can get caught up and lose the lead because they're not ready
lose the lead because they're not ready for the next step but this is why
for the next step but this is why followup is so important so often times
followup is so important so often times people will look at your value they'll
people will look at your value they'll say yeah okay it's great and then you'll
say yeah okay it's great and then you'll say okay let's hop on a call and then a
say okay let's hop on a call and then a lot of the times here is where they
lot of the times here is where they might ghost as well there's a few points
might ghost as well there's a few points in here where they might goost we're
in here where they might goost we're going to talk about what to do in each
going to talk about what to do in each situation and how to follow up with them
situation and how to follow up with them but uh this is a big one and lot of
but uh this is a big one and lot of people actually lose leads here I'm
people actually lose leads here I'm going to show you how to not lose the
going to show you how to not lose the lead when you're literally like 5 yards
lead when you're literally like 5 yards from from the touchdown so the first
from from the touchdown so the first Outreach method that we're going to be
Outreach method that we're going to be going into today is called the 72h hour
going into today is called the 72h hour Outreach method or the network Outreach
Outreach method or the network Outreach method and the reason why it's call it
method and the reason why it's call it the 72 outre method is because as it
the 72 outre method is because as it sounds you can get a client literally in
sounds you can get a client literally in the next 72 hours from doing this now I
the next 72 hours from doing this now I suggest again that you watch everything
suggest again that you watch everything first and then come back and do the
first and then come back and do the steps but this is going to be your first
steps but this is going to be your first step as far as Outreach goes and yes
step as far as Outreach goes and yes after you've literally written your
after you've literally written your first piece of copy you should start
first piece of copy you should start outreaching you you should start trying
outreaching you you should start trying to get clients because copywriting is
to get clients because copywriting is literally learn while you earn okay so
literally learn while you earn okay so if you have one client even if it's a
if you have one client even if it's a small guy and you're writing like eight
small guy and you're writing like eight emails for whatever dude like a 100
emails for whatever dude like a 100 bucks obviously that's not the rate that
bucks obviously that's not the rate that we want but dude don't let money get in
we want but dude don't let money get in the way of opportunity now you're
the way of opportunity now you're actually working for a client now you
actually working for a client now you can say you're a professional copywriter
can say you're a professional copywriter and it's huge not only for your social
and it's huge not only for your social proof and your credibility but also for
proof and your credibility but also for yourself your self-confidence dude like
yourself your self-confidence dude like a lot of people are going to have
a lot of people are going to have impostor syndrome they're going to think
impostor syndrome they're going to think well why should people pay me when
well why should people pay me when there's people out there who have been
there's people out there who have been doing this for 5 years we are going to
doing this for 5 years we are going to combat that by literally just getting
combat that by literally just getting our first client right away and here is
our first client right away and here is some people who actually did it and got
some people who actually did it and got their clients in literally 72 hours I
their clients in literally 72 hours I learned copyrighting from Tyson it took
learned copyrighting from Tyson it took about 1 to 2 months then I watched the
about 1 to 2 months then I watched the 72 hours on how to get your first client
72 hours on how to get your first client video I reveal the method I did
video I reveal the method I did everything that Tyson said in the video
everything that Tyson said in the video on the first day I got my first client
on the first day I got my first client and made 100 bucks thanks Tyson now I
and made 100 bucks thanks Tyson now I have a client no problem bro it was
have a client no problem bro it was really that easy proof is right there
really that easy proof is right there other guy just watched the get your
other guy just watched the get your first client in 72 hours video from
first client in 72 hours video from Texon and got my first client let the
Texon and got my first client let the timer tell the rest took him 11 hours
timer tell the rest took him 11 hours bro not even 12 11 hours 36 minutes okay
bro not even 12 11 hours 36 minutes okay again Fearless yo Tyson I used your
again Fearless yo Tyson I used your Outreach technique and the fourth
Outreach technique and the fourth Outreach ever was a success literally my
Outreach ever was a success literally my fourth Outreach ever today I'll ask him
fourth Outreach ever today I'll ask him about the things he's missing and go on
about the things he's missing and go on from there so fourth Outreach with a
from there so fourth Outreach with a client his next guy
client his next guy $262 started two weeks ago okay just two
$262 started two weeks ago okay just two weeks I know that's not 72 hours but uh
weeks I know that's not 72 hours but uh you're at the point you know you can you
you're at the point you know you can you can start making actual life-changing
can start making actual life-changing money in a few weeks a month that's all
money in a few weeks a month that's all it takes with copyrighting you just have
it takes with copyrighting you just have to apply yourself here's another thing
to apply yourself here's another thing dude closed mouths don't get fed if
dude closed mouths don't get fed if you're sitting there writing copy and
you're sitting there writing copy and writing copy and writing copy and you're
writing copy and writing copy and you're not outreaching you're not looking for
not outreaching you're not looking for opportunities how do you expect to make
opportunities how do you expect to make money doesn't really make any sense to
money doesn't really make any sense to me I don't know I literally don't know
me I don't know I literally don't know hero says close my first deal on my
hero says close my first deal on my second day of Outreach understand I
second day of Outreach understand I might have been lucky to an extent
might have been lucky to an extent however this if this doesn't prove speed
however this if this doesn't prove speed I don't know what does after going back
I don't know what does after going back and forth last night I managed to book a
and forth last night I managed to book a sales call for today 30 minutes later I
sales call for today 30 minutes later I had $300 for four emails that's almost
had $300 for four emails that's almost $100 per emails my friend he didn't
$100 per emails my friend he didn't mention sending half first I didn't
mention sending half first I didn't appear interested in the money either he
appear interested in the money either he just said he likes my integrity and is
just said he likes my integrity and is confident in my abilities some advice is
confident in my abilities some advice is to study all areas of human psychology
to study all areas of human psychology while you're not doing actual copy
while you're not doing actual copy that's what allowed me to lead people
that's what allowed me to lead people into what they think are independent
into what they think are independent thoughts and give them Solutions on the
thoughts and give them Solutions on the spot another thing be relentless with
spot another thing be relentless with your Outreach why put the phone down if
your Outreach why put the phone down if you don't even have a reply yet there's
you don't even have a reply yet there's so much money out there you just have to
so much money out there you just have to get it quicker than everyone else your
get it quicker than everyone else your win is coming you can quit today and
win is coming you can quit today and prevent it or you can stick around and
prevent it or you can stick around and find out what this base has to offer you
find out what this base has to offer you special thanks to Tyson and zenos for
special thanks to Tyson and zenos for making this amazing Community the value
making this amazing Community the value in here is easy to find and absolutely
in here is easy to find and absolutely endless w win speech and I completely
endless w win speech and I completely agree bro two days 300 bucks now that
agree bro two days 300 bucks now that you know that yes again this is one of
you know that yes again this is one of the top question people's mind yes it
the top question people's mind yes it works yes I have proof it's right here
works yes I have proof it's right here so let's hop right into it on your
so let's hop right into it on your second watch not your first one on your
second watch not your first one on your second rewatch set your timers for lit
second rewatch set your timers for lit 72 hours and let's begin start after you
72 hours and let's begin start after you finish the video and comment 7 to if you
finish the video and comment 7 to if you accept the challenge and then after your
accept the challenge and then after your timer is up 72 hours later come back to
timer is up 72 hours later come back to this video and let us know the results
this video and let us know the results not everybody's going to get clients
not everybody's going to get clients this way but this is like the lwh
this way but this is like the lwh hanging fruit this is the easiest way
hanging fruit this is the easiest way Step Zero throw your preconceived
Step Zero throw your preconceived notions aside so here's the thing
notions aside so here's the thing there's two main things everybody has to
there's two main things everybody has to get over this actually does work you
get over this actually does work you know this works I just showed you it
know this works I just showed you it will work and I proved you it will work
will work and I proved you it will work the second thing is this can work for me
the second thing is this can work for me it can work for you the people who
it can work for you the people who actually make money with this method are
actually make money with this method are the ones who think initially you know
the ones who think initially you know what this isn't going to work for me and
what this isn't going to work for me and then they go ahead and make the money so
then they go ahead and make the money so step one write down everyone you know
step one write down everyone you know who owns a business or knows someone who
who owns a business or knows someone who owns a business let's say you know Joe
owns a business let's say you know Joe and then Joe has a friend named Bob you
and then Joe has a friend named Bob you don't know Bob very well but you're
don't know Bob very well but you're going to hit up Joe and say hey man I
going to hit up Joe and say hey man I know that Bob has a company do you think
know that Bob has a company do you think you could you know tell him that you
you could you know tell him that you know me and uh you know let him know who
know me and uh you know let him know who I am and then ask him a question for me
I am and then ask him a question for me they'll say yeah sure what's the
they'll say yeah sure what's the question and the question is simple okay
question and the question is simple okay so you're going to write down everybody
so you're going to write down everybody that you know you're going to actually
that you know you're going to actually spend time doing this like 30 minutes
spend time doing this like 30 minutes and after you've done you're done
and after you've done you're done writing it down sit there and think
writing it down sit there and think because there's it's that one that one
because there's it's that one that one person who's at the back of your mind
person who's at the back of your mind who you you've completely neglected but
who you you've completely neglected but you actually do know step two is to
you actually do know step two is to message each person with a non-direct
message each person with a non-direct pitch this is something that is super
pitch this is something that is super super super simple it literally has to
super super simple it literally has to be something like hey I'm starting this
be something like hey I'm starting this online digital marketing thing and I'm
online digital marketing thing and I'm looking for my first case studies do you
looking for my first case studies do you happen to know anybody who would be
happen to know anybody who would be interested in some free work or a small
interested in some free work or a small Discovery project to test out my skills
Discovery project to test out my skills that's it now here's the thing here's
that's it now here's the thing here's the notice number one you're not
the notice number one you're not pitching them directly hey man can I
pitching them directly hey man can I work for you hey man do you need a
work for you hey man do you need a copyright right now those are not things
copyright right now those are not things you want to do because again that
you want to do because again that sacrifices the relationship okay and you
sacrifices the relationship okay and you don't want to do that by asking if they
don't want to do that by asking if they know anyone you're indirectly asking
know anyone you're indirectly asking them that's essentially it you go to
them that's essentially it you go to these people and ask them if they know
these people and ask them if they know anybody who'd be interested in your
anybody who'd be interested in your digital marketing services and that's it
digital marketing services and that's it sounds too simple Tyson I don't know
sounds too simple Tyson I don't know anybody I don't know any business people
anybody I don't know any business people I'm not sure dude step zero okay
I'm not sure dude step zero okay complete Step Zero throw the
complete Step Zero throw the preconceived notions aside and actually
preconceived notions aside and actually do this stuff cuz I'm telling you man it
do this stuff cuz I'm telling you man it will make a difference in your life step
will make a difference in your life step three is to profit it's that simple come
three is to profit it's that simple come up with some way like people ask me this
up with some way like people ask me this all the time what should I pitch them
all the time what should I pitch them what should I pitch them pitch them what
what should I pitch them pitch them what they need ask them they have the answers
they need ask them they have the answers that you're looking for and um a lot of
that you're looking for and um a lot of people want a scripted out like they're
people want a scripted out like they're going to say this you're going to say
going to say this you're going to say this they're going to say this you're
this they're going to say this you're going to say but it doesn't work like
going to say but it doesn't work like that it doesn't work like that it's like
that it doesn't work like that it's like it's like chess if you're playing chess
it's like chess if you're playing chess principles are so much more effective
principles are so much more effective than trying to memorize every move that
than trying to memorize every move that people are going to do like dude you're
people are going to do like dude you're not a superhuman computer it doesn't
not a superhuman computer it doesn't work like that cuz here's the thing
work like that cuz here's the thing you're going to study a conversation and
you're going to study a conversation and then you're going to come to the part
then you're going to come to the part where they should say yes and they say
where they should say yes and they say no and then you're going to be like well
no and then you're going to be like well I didn't study I I don't know what
I didn't study I I don't know what to say now and you're going to be lost
to say now and you're going to be lost so just go into it you don't need to
so just go into it you don't need to know every single thing every single
know every single thing every single word and people ask me this question all
word and people ask me this question all the time and although this is a little
the time and although this is a little bit off topic everybody should know this
bit off topic everybody should know this as well Tyson what do I do after I close
as well Tyson what do I do after I close the sale do what you agreed upon do what
the sale do what you agreed upon do what you actually said that you would do some
you actually said that you would do some of these questions I'm not really sure I
of these questions I'm not really sure I mean I guess I understand because people
mean I guess I understand because people are just trying something new and they
are just trying something new and they have questions about everything but um
have questions about everything but um yeah understand that you're going to go
yeah understand that you're going to go through it and you're going to feel
through it and you're going to feel confused the whole way through this is
confused the whole way through this is normal okay so first method is the
normal okay so first method is the Instagram value offer method now as a
Instagram value offer method now as a quick disclaimer if you watch any of my
quick disclaimer if you watch any of my other videos before we don't teach or
other videos before we don't teach or promote bait and Riz or bait and switch
promote bait and Riz or bait and switch much anymore because it doesn't really
much anymore because it doesn't really offer any value up front a lot of people
offer any value up front a lot of people are already doing it and uh it doesn't
are already doing it and uh it doesn't really work that well it did work well
really work that well it did work well for me like this is literally how I got
for me like this is literally how I got a lot of my clients but it's not going
a lot of my clients but it's not going to be your best bet so moving on so
to be your best bet so moving on so number one is a story reply method or a
number one is a story reply method or a compliment method those are the two
compliment method those are the two openers that we're going to talk about
openers that we're going to talk about today the story reply method as it
today the story reply method as it sounds reply to their Instagram story
sounds reply to their Instagram story with a genuine statement or question
with a genuine statement or question that intrigues them to reply super super
that intrigues them to reply super super simple like don't overthink these steps
simple like don't overthink these steps L just ask them a question about
L just ask them a question about whatever is on their story next is the
whatever is on their story next is the compliment method send them a genuine
compliment method send them a genuine compliment SL observation statement
compliment SL observation statement about something on their page that they
about something on their page that they can easily reply to and that's it I
can easily reply to and that's it I don't know how much simpler I can put it
don't know how much simpler I can put it but that's that's literally it okay so
but that's that's literally it okay so with the compliment for example the
with the compliment for example the worst thing you can do is be generic and
worst thing you can do is be generic and I see people say like I don't want to
I see people say like I don't want to say dumbest but they're just beginners
say dumbest but they're just beginners be really really beginner openers so
be really really beginner openers so they'll they'll message somebody and
they'll they'll message somebody and they say hey man I really like the color
they say hey man I really like the color of your website super cool super cool
of your website super cool super cool it's like bro the color of their website
it's like bro the color of their website they probably didn't even pick the color
they probably didn't even pick the color of their website and they probably don't
of their website and they probably don't even know what the color of their
even know what the color of their website is they made it a long time ago
website is they made it a long time ago like make the compliment something about
like make the compliment something about their actual business a video that they
their actual business a video that they created a while ago something like that
created a while ago something like that okay make it genuine Pro tip okay so
okay make it genuine Pro tip okay so make sure that you get them to reply to
make sure that you get them to reply to you so that they will put you in their
you so that they will put you in their main inbox and get notified when you
main inbox and get notified when you message them so in Instagram there's two
message them so in Instagram there's two technically three inboxes there's the
technically three inboxes there's the request tab there's a primary Tab and
request tab there's a primary Tab and then there's a general tab now when
then there's a general tab now when you're in the request tab they're not
you're in the request tab they're not going to get notified and they're not
going to get notified and they're not going to really see your messages unless
going to really see your messages unless they go over to requests that's where
they go over to requests that's where you're going to be first you're going to
you're going to be first you're going to message them first and you're going to
message them first and you're going to be in their request tab once they reply
be in their request tab once they reply to you you'll be either in their primary
to you you'll be either in their primary tab or their General tab if you're in
tab or their General tab if you're in their General tab they're not going to
their General tab they're not going to get notified when you Outreach to them
get notified when you Outreach to them but you're still going to be in their
but you're still going to be in their inbox and if you go to their primary tab
inbox and if you go to their primary tab now they're actually going to get
now they're actually going to get notified when you message them those are
notified when you message them those are the differences so the main goal here is
the differences so the main goal here is for your opener to get you into the
for your opener to get you into the primary or the general tab okay this is
primary or the general tab okay this is all super important so you want them to
all super important so you want them to reply you want them to give you some
reply you want them to give you some sort of you know reply back so that they
sort of you know reply back so that they can put you in that main inbox next is
can put you in that main inbox next is that you're going to want to use your
that you're going to want to use your first words as a subject line this is
first words as a subject line this is part of the reason why learning
part of the reason why learning copywriting skills again is so important
copywriting skills again is so important and make it intriguing for them to open
and make it intriguing for them to open so as I go through here I have some
so as I go through here I have some quote unquote subject lines so let's
quote unquote subject lines so let's look at the first one four messages so
look at the first one four messages so if you send them multiple messages all
if you send them multiple messages all you're going to see is this message and
you're going to see is this message and I'll tell you firsthand these are the
I'll tell you firsthand these are the least likely messages for me to open
least likely messages for me to open because like I don't know what it is and
because like I don't know what it is and if I open it and if they're I I just I'm
if I open it and if they're I I just I'm just not sure it could be this them
just not sure it could be this them spamming me with a a bunch of stuff and
spamming me with a a bunch of stuff and I'm probably not going to open it then
I'm probably not going to open it then there's the second one yo Tyson can you
there's the second one yo Tyson can you just let me know something okay so this
just let me know something okay so this one is not really that intriguing
one is not really that intriguing probably not going to open it again
probably not going to open it again because again the subject line makes he
because again the subject line makes he sound like he's asking for value or he's
sound like he's asking for value or he's he he wants to get value from me and of
he he wants to get value from me and of course there's nothing wrong with that I
course there's nothing wrong with that I appreciate everyone who follows me who
appreciate everyone who follows me who DMS me but it is statistically and
DMS me but it is statistically and physically impossible for me to actually
physically impossible for me to actually apply to everybody so that's kind of
apply to everybody so that's kind of just is what it is and then the next one
just is what it is and then the next one view photo now this one is more on the
view photo now this one is more on the Intriguing side when I like I I could
Intriguing side when I like I I could press this button right here on the
press this button right here on the right and I'm quite intrigued on what
right and I'm quite intrigued on what photo he sent me so this one I'm
photo he sent me so this one I'm probably going to open next hi Tyson I
probably going to open next hi Tyson I know you're busy building okay so what I
know you're busy building okay so what I would do in the opener is cut the high
would do in the opener is cut the high Tyson cut the name cuz you're taking up
Tyson cut the name cuz you're taking up valuable space right there and I know
valuable space right there and I know you're busy building he's probably
you're busy building he's probably saying like building your copyrighting
saying like building your copyrighting Empire or something right that's a
Empire or something right that's a pre-made opener that I've used before in
pre-made opener that I've used before in the past but essentially how it goes is
the past but essentially how it goes is I know you're busy or I know you're
I know you're busy or I know you're probably busy doing the whatever thing
probably busy doing the whatever thing that they do and you want to make it
that they do and you want to make it something more about their personal life
something more about their personal life so if you see a fitness trainer and you
so if you see a fitness trainer and you see that they have like a common saying
see that they have like a common saying right let's say they say leg press over
right let's say they say leg press over squats like hey man I know you're
squats like hey man I know you're probably busy completely neglecting
probably busy completely neglecting squats and putting all your time into
squats and putting all your time into leg press since it's the better exercise
leg press since it's the better exercise but I wanted to XYZ I wanted to show you
but I wanted to XYZ I wanted to show you something I wanted to show you something
something I wanted to show you something with your sales page I wanted to show
with your sales page I wanted to show you how you can make some more sales
you how you can make some more sales those are some examples don't use those
those are some examples don't use those for batim but you get the point and this
for batim but you get the point and this is a story reply a lot of the times I'm
is a story reply a lot of the times I'm more likely to answer story replies or
more likely to answer story replies or at least open them up because I'm
at least open them up because I'm interested to see what people are saying
interested to see what people are saying how people are responding to the story
how people are responding to the story but remember if you send a story reply
but remember if you send a story reply and then send them another message it's
and then send them another message it's going to look like this and people aren
going to look like this and people aren going to want to open it hopefully that
going to want to open it hopefully that gets the gears turning behind what you
gets the gears turning behind what you want your openers to look like and how
want your openers to look like and how you want the first line to look like
you want the first line to look like that's a pro tip that I've actually
that's a pro tip that I've actually never revealed on YouTube before so step
never revealed on YouTube before so step 1.5 is to marinate this is the easiest
1.5 is to marinate this is the easiest step because it entails literally doing
step because it entails literally doing nothing complimenting someone and then
nothing complimenting someone and then pitching them in the same sentence is
pitching them in the same sentence is behavior that feels let your opener get
behavior that feels let your opener get replyed to and then only pitch the
replyed to and then only pitch the person again in a couple days later now
person again in a couple days later now step number two is to offer value offer
step number two is to offer value offer some sort of value while coming from a
some sort of value while coming from a standpoint of I'm curious if this is
standpoint of I'm curious if this is something that could work for you rather
something that could work for you rather than this is going to make you tons of
than this is going to make you tons of money remember guys you want to come off
money remember guys you want to come off as curious and not promising promising
as curious and not promising promising is disgusting it's revolting and it's
is disgusting it's revolting and it's not going to work on business owners
not going to work on business owners because business owners are more
because business owners are more sophisticated and more skeptical than
sophisticated and more skeptical than anybody else in the world cuz they get
anybody else in the world cuz they get hit up all the time they see a whole
hit up all the time they see a whole bunch of stuff that's completely not
bunch of stuff that's completely not right and uh yeah that's basically it
right and uh yeah that's basically it we're going to cover free value Creation
we're going to cover free value Creation in depth but all you need to remember is
in depth but all you need to remember is a couple of things when offering value
a couple of things when offering value number one is to be intriguing number
number one is to be intriguing number two is to make your offer easy to accept
two is to make your offer easy to accept meaning hey man I have this thing I
meaning hey man I have this thing I could offer you can you let me know what
could offer you can you let me know what your open rate was on your last four
your open rate was on your last four emails it's like dude no they're not
emails it's like dude no they're not going to do that if you're offering
going to do that if you're offering value is to say hey I made you this
value is to say hey I made you this thing if you're down to check it out see
thing if you're down to check it out see if it would be worth your time just say
if it would be worth your time just say yeah and I'll send it over Bo that's
yeah and I'll send it over Bo that's basically it and then next is to make
basically it and then next is to make make your offer easy to consume make
make your offer easy to consume make your offer that you give them easy to
your offer that you give them easy to consume meaning if you send them a loom
consume meaning if you send them a loom video you don't want to make a video for
video you don't want to make a video for them that's like 10 to 20 to 30 minutes
them that's like 10 to 20 to 30 minutes long super boring they're not going to
long super boring they're not going to watch it they're going to dip about
watch it they're going to dip about halfway through so Pro tip if you make
halfway through so Pro tip if you make the offer sound like something that's
the offer sound like something that's already been created you're going to get
already been created you're going to get more people saying yes so it would sound
more people saying yes so it would sound something like this I had spare time
something like this I had spare time today so I recorded a loom video showing
today so I recorded a loom video showing you how to XYZ whatever the offer is let
you how to XYZ whatever the offer is let me know if you'd like me to send it over
me know if you'd like me to send it over that's basically it so again I'm also
that's basically it so again I'm also going to be showing you guys like
going to be showing you guys like examples of not only myself but also my
examples of not only myself but also my students closing clients in the DMS and
students closing clients in the DMS and what that looks like and what the
what that looks like and what the conversation was like step number three
conversation was like step number three is to Simply give value this is where
is to Simply give value this is where you give the value to your prospect
you give the value to your prospect after they've confirmed they're willing
after they've confirmed they're willing to view it your value needs to be high
to view it your value needs to be high quality yet efficient to create and easy
quality yet efficient to create and easy to consume okay so value creation will
to consume okay so value creation will becoming up but there's some things to
becoming up but there's some things to know here so high quality it has to be
know here so high quality it has to be very very high quality value the higher
very very high quality value the higher quality the value the better chances you
quality the value the better chances you get of actually getting that client cuz
get of actually getting that client cuz nobody else is doing this and if they do
nobody else is doing this and if they do give value it's garbage it's dookie
give value it's garbage it's dookie balls and the prospect is going to look
balls and the prospect is going to look at it be revolted and they're going to
at it be revolted and they're going to dip and efficient to create we don't
dip and efficient to create we don't want to spend unnecessary time on each
want to spend unnecessary time on each piece of value that we send out so it
piece of value that we send out so it has to be high quality yet efficient so
has to be high quality yet efficient so we don't want to spend all day we want
we don't want to spend all day we want speed and also easy to consume so it
speed and also easy to consume so it can't be too long it can't be too much
can't be too long it can't be too much so essentially it comes down to not how
so essentially it comes down to not how much value you give them how many
much value you give them how many minutes of value but it's more of how
minutes of value but it's more of how much value per minute so if you give
much value per minute so if you give them tons of value in like 5 minutes is
them tons of value in like 5 minutes is way better than giving them like 30
way better than giving them like 30 minutes of just all right value per
minutes of just all right value per minute so so so so so much better and
minute so so so so so much better and next is to pitch the call either in the
next is to pitch the call either in the value itself so maybe you make a video
value itself so maybe you make a video at the end of the video say hey let's
at the end of the video say hey let's hop on a call or as you're sending the
hop on a call or as you're sending the value pitch the prospect on getting a
value pitch the prospect on getting a call after they've replied to you and
call after they've replied to you and you can discuss if your value could work
you can discuss if your value could work for them or if there are any other ways
for them or if there are any other ways that you could add to what they're doing
that you could add to what they're doing again this will come from a standpoint
again this will come from a standpoint of curiosity and not promising and next
of curiosity and not promising and next is Cold's email Outreach so essentially
is Cold's email Outreach so essentially I'm going to go through all of the
I'm going to go through all of the Outreach methods we're going to be
Outreach methods we're going to be talking about in today's video I'm going
talking about in today's video I'm going to touch on them tell you a little bit
to touch on them tell you a little bit about how to do them why they work how
about how to do them why they work how to structure them and then I'm going to
to structure them and then I'm going to give you examples templates and things
give you examples templates and things to provide you with stuff that you can
to provide you with stuff that you can actually use so step number one is to
actually use so step number one is to scrape email addresses in order to email
scrape email addresses in order to email your prospects you'll need the email
your prospects you'll need the email address that goes directly to them okay
address that goes directly to them okay not to any other team or not to just a
not to any other team or not to just a general business but to them as covered
general business but to them as covered in the prospecting section their email
in the prospecting section their email can be found through Instagram YouTube
can be found through Instagram YouTube or LinkedIn using the
or LinkedIn using the apollo.io a Google Chrome extension Pro
apollo.io a Google Chrome extension Pro tip here ensure you're using an email
tip here ensure you're using an email address to actually Outreach to people
address to actually Outreach to people that is quote unquote warmed up and has
that is quote unquote warmed up and has good deliverability otherwise your
good deliverability otherwise your Outreach emails will be landing in spam
Outreach emails will be landing in spam so what this means you're going to want
so what this means you're going to want to use ideally the email that you've
to use ideally the email that you've been using for the last couple of years
been using for the last couple of years to actually do your real email talking
to actually do your real email talking to people what you don't want to do is
to people what you don't want to do is create a brand new email and then send
create a brand new email and then send like 20 emails per day because what
like 20 emails per day because what that's going to do is put you in
that's going to do is put you in people's Spam folders and they're not
people's Spam folders and they're not going to see your email so hopefully
going to see your email so hopefully your email address is it like Noob
your email address is it like Noob Destroyer 69420 hopefully okay let's
Destroyer 69420 hopefully okay let's count your lucky stars here but if you
count your lucky stars here but if you do have one that's actually passable in
do have one that's actually passable in a business environment then I I implore
a business environment then I I implore you to use that one if you do have to
you to use that one if you do have to use a brand new email account because
use a brand new email account because your email address just doesn't cut it I
your email address just doesn't cut it I recommend looking into waves to warm up
recommend looking into waves to warm up that email and increase the email
that email and increase the email deliverability over a long period of
deliverability over a long period of time so that you don't end up in their
time so that you don't end up in their spam folder step number two is to send
spam folder step number two is to send an email opener and offer value in the
an email opener and offer value in the same email as well okay so like I said
same email as well okay so like I said email is a little bit more compact so
email is a little bit more compact so you want to send the opener and the
you want to send the opener and the value offer in the same email when
value offer in the same email when crafting an initial email it's important
crafting an initial email it's important to be as personal as possible while
to be as personal as possible while making the email look important from the
making the email look important from the outside and being witty SLP personable
outside and being witty SLP personable on the inside at the end of your email
on the inside at the end of your email always give a strong value offer that's
always give a strong value offer that's easy to say yes to okay so kind of like
easy to say yes to okay so kind of like we talked about in Instagram step 2.5 is
we talked about in Instagram step 2.5 is to deploy a follow-up sequence if the
to deploy a follow-up sequence if the initial email doesn't get replied to as
initial email doesn't get replied to as you will soon learn in the follow-up
you will soon learn in the follow-up section follow-up is one of the most
section follow-up is one of the most important parts of Outreach that most
important parts of Outreach that most people end up neglecting following up
people end up neglecting following up from different angles over time is by
from different angles over time is by far the best way to show business owners
far the best way to show business owners that you have hustle and are worth
that you have hustle and are worth giving a chance to follow-up is
giving a chance to follow-up is literally almost just as if not more
literally almost just as if not more important than just Outreach and it's
important than just Outreach and it's part of the reason why a lot of people
part of the reason why a lot of people are going to say oh well I tried
are going to say oh well I tried Outreach or I tried to uh Outreach to
Outreach or I tried to uh Outreach to people and it didn't work it's like dude
people and it didn't work it's like dude your followup is not dialed in nothing
your followup is not dialed in nothing you're doing is dialed in so don't think
you're doing is dialed in so don't think that you can just go here and think like
that you can just go here and think like the thoughts in your mind shouldn't be
the thoughts in your mind shouldn't be well how do I get away with not doing
well how do I get away with not doing this step how do I get away with not
this step how do I get away with not doing this step cuz that's what most
doing this step cuz that's what most people think they go out there and try
people think they go out there and try it it doesn't work for them because
it it doesn't work for them because they're not completing the steps they
they're not completing the steps they didn't finish the whole free course they
didn't finish the whole free course they didn't actually do any of the action
didn't actually do any of the action steps so what happens is they learn big
steps so what happens is they learn big and pieces of information they go out
and pieces of information they go out there with what they have they give some
there with what they have they give some half effort and then nothing ends up
half effort and then nothing ends up happening so I don't want that to be you
happening so I don't want that to be you so again put in the work and actually
so again put in the work and actually have the discipline to follow through
have the discipline to follow through step number three is to give the value
step number three is to give the value and Pitch the call once your prospect
and Pitch the call once your prospect emails you back saying they love your
emails you back saying they love your work send your link to book a call super
work send your link to book a call super simple and then next is the video intro
simple and then next is the video intro DM method this is one that literally
DM method this is one that literally worked for me like a charm back in the
worked for me like a charm back in the day how I got all of my high high paying
day how I got all of my high high paying clients so step number one is to send an
clients so step number one is to send an opener on Instagram as stated in the
opener on Instagram as stated in the Instagram openers okay nothing new here
Instagram openers okay nothing new here step number two okay instead of just
step number two okay instead of just texting them saying that you want to
texting them saying that you want to give them value you send a video
give them value you send a video introducing yourself pitching value or a
introducing yourself pitching value or a call okay so there's a few things to
call okay so there's a few things to note here okay so you have a few options
note here okay so you have a few options quite a lot of options so option number
quite a lot of options so option number one is to send them a video option
one is to send them a video option number two is to send them a voice note
number two is to send them a voice note okay you it doesn't have to be a video
okay you it doesn't have to be a video it can also be a voice note for whatever
it can also be a voice note for whatever reason if you don't like showing your
reason if you don't like showing your face or something you can also just send
face or something you can also just send them a voice note it's not going to be
them a voice note it's not going to be as effective as a video mind you but it
as effective as a video mind you but it will still and can still be effective so
will still and can still be effective so you're going to send them some sort of
you're going to send them some sort of video or voice note and in the video or
video or voice note and in the video or voice note you essentially just
voice note you essentially just introduce who you are you talk about
introduce who you are you talk about what you do and you talk about how you
what you do and you talk about how you can help them and then you either pitch
can help them and then you either pitch them the call or you pitch them the
them the call or you pitch them the value okay so you can say if this is
value okay so you can say if this is something you're interested in you can
something you're interested in you can DM me back we can talk about it and we
DM me back we can talk about it and we can hop on a call and talk about if this
can hop on a call and talk about if this could work for your business option two
could work for your business option two is you say I created a longer form loom
is you say I created a longer form loom video or I created a sample sales page
video or I created a sample sales page or I created a email sequence sample
or I created a email sequence sample that I could send to you just let me
that I could send to you just let me know give me the word and it'll be in
know give me the word and it'll be in your inbox in a few minutes peace as
your inbox in a few minutes peace as that's basically it look presentable and
that's basically it look presentable and be articulate this this is super
be articulate this this is super important because the reason why this
important because the reason why this works so well and why it's going to set
works so well and why it's going to set you apart from everybody else is because
you apart from everybody else is because you are not just texting them everybody
you are not just texting them everybody else just wants to text they want to
else just wants to text they want to hide behind their phone they don't want
hide behind their phone they don't want to actually get out there and do it but
to actually get out there and do it but you showing that you're articulate shows
you showing that you're articulate shows that you're competent and people want to
that you're competent and people want to work with people who have a strong grasp
work with people who have a strong grasp of the English language and sound like
of the English language and sound like they they're competent and sound like
they they're competent and sound like they're articulate because this is going
they're articulate because this is going to boost your social proof and your
to boost your social proof and your perceived Authority next you want to
perceived Authority next you want to send them Prospect a video of you
send them Prospect a video of you explaining how you can help them very
explaining how you can help them very simple I'm going to go over some
simple I'm going to go over some examples as you'll see shortly but dude
examples as you'll see shortly but dude don't overthink this step the script
don't overthink this step the script that I us is super super super simple
that I us is super super super simple it's extremely simple it's so simple
it's extremely simple it's so simple that it feels like it won't actually
that it feels like it won't actually work but it actually does Next Step
work but it actually does Next Step number three is we want to give the
number three is we want to give the value or pitch the call at the end of
value or pitch the call at the end of the 60c video Pitch them some free value
the 60c video Pitch them some free value or a call talk about how you can help
or a call talk about how you can help them again examples coming up but simple
them again examples coming up but simple and then another one we have the loom
and then another one we have the loom Outreach method okay I call this an
Outreach method okay I call this an Outreach method but essentially it's
Outreach method but essentially it's just a method of giving value a value
just a method of giving value a value giving method so step number one is to
giving method so step number one is to go through your prospects funnel meaning
go through your prospects funnel meaning all the steps of their funnel to get you
all the steps of their funnel to get you to buy all their marketing looking for
to buy all their marketing looking for things that you can improve so things
things that you can improve so things like sales Pages or sales page copy or
like sales Pages or sales page copy or things like email sequences and email
things like email sequences and email copy step number two is to record and
copy step number two is to record and send your loom video as value and then
send your loom video as value and then pitch the call record a loom video
pitch the call record a loom video that's less than 4 minutes and cover
that's less than 4 minutes and cover some things that can help them in their
some things that can help them in their marketing okay so that was the overview
marketing okay so that was the overview of what Outreach looks like now I'm
of what Outreach looks like now I'm going to talk about value offers okay
going to talk about value offers okay things that you can offer them what that
things that you can offer them what that will look like so number one we have a
will look like so number one we have a free email sequence so this usually
free email sequence so this usually looks like a three email sequence that
looks like a three email sequence that you wrote for them that showcases your
you wrote for them that showcases your copyrighting ability and your ability to
copyrighting ability and your ability to mimic their voice one of the biggest
mimic their voice one of the biggest objections that people are going to have
objections that people are going to have is well I don't know if you can actually
is well I don't know if you can actually sound like me okay cuz if you send it
sound like me okay cuz if you send it out emails but it doesn't sound like
out emails but it doesn't sound like them they're going to hate it they're
them they're going to hate it they're not going to want to use them but if you
not going to want to use them but if you create really really good actually good
create really really good actually good emails and that they like then you know
emails and that they like then you know why wouldn't they just use that for
why wouldn't they just use that for their list why wouldn't they just use
their list why wouldn't they just use that and now you're going to be their
that and now you're going to be their copywriter in the future once they love
copywriter in the future once they love your writing super simple next is a free
your writing super simple next is a free sales page example so a Word document
sales page example so a Word document that represents what it would look like
that represents what it would look like if you wrote the copy for their sales
if you wrote the copy for their sales page examples coming up and then next is
page examples coming up and then next is a loom video funnel audit so creating
a loom video funnel audit so creating effective loom video audits comes down
effective loom video audits comes down to these three things providing an
to these three things providing an alternative to them so giving them value
alternative to them so giving them value a lot of these can also be combined so
a lot of these can also be combined so sometimes I'll even write them a free
sometimes I'll even write them a free sales page and then create a loom
sales page and then create a loom showing them what their sales page used
showing them what their sales page used to look like and the sales page that
to look like and the sales page that I've written for them number two is
I've written for them number two is giving proof behind your claims that's
giving proof behind your claims that's super important I'm going to show you
super important I'm going to show you guys how to do that this is a huge
guys how to do that this is a huge problem and a huge issue that I see
problem and a huge issue that I see people do is they say it would be better
people do is they say it would be better if you did this it would be better that
if you did this it would be better that that you did this but yes tell them why
that you did this but yes tell them why and show them why in your actual loom
and show them why in your actual loom video this is super important again
video this is super important again methods coming up
methods coming up next is to being articulate and
next is to being articulate and showcasing your competency and hunger
showcasing your competency and hunger super important bro super important I
super important bro super important I tell everybody especially my private
tell everybody especially my private students that are one to one bro just
students that are one to one bro just take a month and do like 20 Loom videos
take a month and do like 20 Loom videos in the month like your your goal should
in the month like your your goal should be to do as many Loom videos as you can
be to do as many Loom videos as you can because it's going to help you in so
because it's going to help you in so many different ways it's going to help
many different ways it's going to help you on sales calls because you're
you on sales calls because you're becoming more articulate on camera it's
becoming more articulate on camera it's going to help you in your camera
going to help you in your camera presence it's going to help you in your
presence it's going to help you in your confidence it's also going to help you
confidence it's also going to help you in just your copywriting in general and
in just your copywriting in general and your marketing it's going to help you
your marketing it's going to help you actually know how to provide value and
actually know how to provide value and provide an alternative and give people
provide an alternative and give people stuff that's actually valuable and you
stuff that's actually valuable and you might get a client out of it you might
might get a client out of it you might get a client out of it so just record
get a client out of it so just record the the Loom videos and people usually
the the Loom videos and people usually stall on this step it's very very
stall on this step it's very very unlikely that a lot of people are going
unlikely that a lot of people are going to do this remember only about 1% of
to do this remember only about 1% of people are actually going to finish the
people are actually going to finish the video let alone start outreaching let
video let alone start outreaching let alone actually do a loom video so this
alone actually do a loom video so this is where you're going to be essentially
is where you're going to be essentially one of one nobody else is going to want
one of one nobody else is going to want to do this these are the only Outreach
to do this these are the only Outreach methods that you need don't over
methods that you need don't over complicated okay look you're going to do
complicated okay look you're going to do these Outreach methods and chances are
these Outreach methods and chances are because it's the first time you've done
because it's the first time you've done them it's going to feel clunky they're
them it's going to feel clunky they're not going to work they not going to
not going to work they not going to quote unquote work you might not get a
quote unquote work you might not get a client right away and you're going to be
client right away and you're going to be like hm these aren't working for me I'm
like hm these aren't working for me I'm going to look for another copyrighting
going to look for another copyrighting client Outreach method dude the fact of
client Outreach method dude the fact of the matter is these are the only
the matter is these are the only Outreach methods you need sure there are
Outreach methods you need sure there are other things out there but bro if you
other things out there but bro if you know these ones work and you know that
know these ones work and you know that the all the 4D copywriters are are
the all the 4D copywriters are are making tons of money you can go out and
making tons of money you can go out and look for them you can go out and look
look for them you can go out and look for the secret Outreach method But I'm
for the secret Outreach method But I'm warning you you're not going to find it
warning you you're not going to find it there is no secret super secret Outreach
there is no secret super secret Outreach method that works every time it's going
method that works every time it's going to just land clients in your it's not
to just land clients in your it's not about that like I've already showed you
about that like I've already showed you it really does have to come down to how
it really does have to come down to how great your value is Imagine writing some
great your value is Imagine writing some in insane email copy and sending that
in insane email copy and sending that out for free to clients or creating an
out for free to clients or creating an awesome video where you look great
awesome video where you look great you're presentable you're articulate you
you're presentable you're articulate you look like a professional and you're also
look like a professional and you're also giving them tons and tons and tons of
giving them tons and tons and tons of value imagine doing that over and over
value imagine doing that over and over and over again it would literally be
and over again it would literally be impossible for you not to get a client
impossible for you not to get a client but the only problem is your skill isn't
but the only problem is your skill isn't there yet so build the skill of
there yet so build the skill of copyrighting and the skill of Outreach
copyrighting and the skill of Outreach at the same time and then eventually
at the same time and then eventually give it a couple weeks weeks maybe even
give it a couple weeks weeks maybe even a couple months and bro you're going to
a couple months and bro you're going to be laughing to the bank dude that's
be laughing to the bank dude that's literally all it takes if you're
literally all it takes if you're watching this right now and you want to
watching this right now and you want to change your life like 2K a month 3K a
change your life like 2K a month 3K a month 4K a month is usually all people
month 4K a month is usually all people need to actually change their lives
need to actually change their lives that's what you need to whatever it is
that's what you need to whatever it is quit college or show the people in your
quit college or show the people in your life that it actually works that you're
life that it actually works that you're not just wasting your time but you're
not just wasting your time but you're really making money with this or even
really making money with this or even quit your 9 to5 job so all I have to say
quit your 9 to5 job so all I have to say Do not over complicate this warning
Do not over complicate this warning beware of beginner brain I think this is
beware of beginner brain I think this is kind of like the the Rands I just went
kind of like the the Rands I just went on okay so yeah don't ask these
on okay so yeah don't ask these questions cuz when you ask these
questions cuz when you ask these questions to like the Discord or just
questions to like the Discord or just like in general it makes you look like a
like in general it makes you look like a newbie so saying things like any tips
newbie so saying things like any tips hey guys I'm 1 month in any tips or hey
hey guys I'm 1 month in any tips or hey man I'm about to start this copyrighting
man I'm about to start this copyrighting thing any tips my friend I just recorded
thing any tips my friend I just recorded whatever it is 7 8 9 10 hours of
whatever it is 7 8 9 10 hours of copyrighting sauce for you those are my
copyrighting sauce for you those are my tips you don't need any more tips I just
tips you don't need any more tips I just gave you all of my tips my friend next
gave you all of my tips my friend next what's the best Outreach method this is
what's the best Outreach method this is this is crazy the best Outreach method
this is crazy the best Outreach method is just the one that you stick to like
is just the one that you stick to like just just pick one do it over and over
just just pick one do it over and over and over again and build the skill
and over again and build the skill okay there is no one Outreach method
okay there is no one Outreach method that's extremely way better than the
that's extremely way better than the next Outreach method how long does it
next Outreach method how long does it usually take to get clients dude
usually take to get clients dude obviously it varies for everybody it
obviously it varies for everybody it varies on how long you've been doing it
varies on how long you've been doing it your effort doing it and also there's a
your effort doing it and also there's a little bit of luck in the short term but
little bit of luck in the short term but the best way to mitigate luck is just do
the best way to mitigate luck is just do it in the long term and that's it now
it in the long term and that's it now another Pro tip for you guys that
another Pro tip for you guys that everybody's going to want to know is do
everybody's going to want to know is do not copy templates word for word this is
not copy templates word for word this is going to kill your Outreach and you're
going to kill your Outreach and you're going to be thinking oh well dude I did
going to be thinking oh well dude I did the exact thing but I'm telling you
the exact thing but I'm telling you right now you can't do the exact thing
right now you can't do the exact thing thing you have to use your brain to come
thing you have to use your brain to come up with something a little bit different
up with something a little bit different steal the ideas and not the words let me
steal the ideas and not the words let me read it steal the ideas and not the
read it steal the ideas and not the words themselves if you copy and paste
words themselves if you copy and paste outreaches without changing them
outreaches without changing them drastically you're putting yourself at a
drastically you're putting yourself at a huge disadvantage because you'll likely
huge disadvantage because you'll likely be sending something that they've
be sending something that they've already seen this is a huge huge huge
already seen this is a huge huge huge huge huge problem that everybody does
huge huge problem that everybody does okay the way that I myself mitigate it
okay the way that I myself mitigate it as a Creator is I give people so many
as a Creator is I give people so many templates that hopefully even if they
templates that hopefully even if they copy one or copy and paste one that not
copy one or copy and paste one that not everybody is going to be doing it but
everybody is going to be doing it but still because when you send out your
still because when you send out your Outreach and people have already seen it
Outreach and people have already seen it like you're just looking like a noob
like you're just looking like a noob you're looking like a noob and nobody I
you're looking like a noob and nobody I promise you nobody is going to want to
promise you nobody is going to want to work with you because they've seen your
work with you because they've seen your stuff already so what you're going to
stuff already so what you're going to want to do is change it feel the ideas
want to do is change it feel the ideas and not the words now we're going to be
and not the words now we're going to be going through some examples and
going through some examples and templates to show you what this actually
templates to show you what this actually looks like so here are some cold email
looks like so here are some cold email templates here's a whole sequence let's
templates here's a whole sequence let's check it out I feel the urge to say that
check it out I feel the urge to say that all this stuff again is going to be
all this stuff again is going to be inside of the free copy starter kit that
inside of the free copy starter kit that you can get down below it's in the link
you can get down below it's in the link in the description all this stuff is
in the description all this stuff is going to be in here together you can
going to be in here together you can access it all and make copies for
access it all and make copies for yourself and also with all these you're
yourself and also with all these you're going to want to again make a copy don't
going to want to again make a copy don't request access you go up here to file
request access you go up here to file and then make a copy and then you can
and then make a copy and then you can edit it on your own so remember that as
edit it on your own so remember that as well so the email type number one is the
well so the email type number one is the anti-prism email so with the first email
anti-prism email so with the first email guys it's super super super important
guys it's super super super important you don't sound like a robot you don't
you don't sound like a robot you don't just make a really dry offer you you
just make a really dry offer you you don't send a super dry email it has to
don't send a super dry email it has to be different it has to be witty it has
be different it has to be witty it has to be funny it has to be something
to be funny it has to be something interesting but the reason why man is
interesting but the reason why man is because again these people are getting
because again these people are getting emailed all the time and it essentially
emailed all the time and it essentially looks like hey man if we don't get you
looks like hey man if we don't get you an extra million views in the next 60
an extra million views in the next 60 days you're not going to pay us because
days you're not going to pay us because we're really good at editing videos and
we're really good at editing videos and blah blah blah blah blah blah blah like
blah blah blah blah blah blah blah like it's so stupid it's dumb and everybody
it's so stupid it's dumb and everybody gets those and it's just dry and boring
gets those and it's just dry and boring here's the thing here's your superpower
here's the thing here's your superpower your superpower is that you are a one of
your superpower is that you are a one of one person not like a special snowflake
one person not like a special snowflake that's not what I'm talking about but
that's not what I'm talking about but I'm talking about you're the only person
I'm talking about you're the only person with your exact DNA and experiences and
with your exact DNA and experiences and understandings and stories so you you
understandings and stories so you you have to use that in your Outreach that
have to use that in your Outreach that is your superpower biggest lesson right
is your superpower biggest lesson right here is to just sum it up all into one
here is to just sum it up all into one thing different is better than better as
thing different is better than better as long as you use all the principles that
long as you use all the principles that I'm teaching you here and you come off
I'm teaching you here and you come off as different and witty and
as different and witty and understandable this is going to work so
understandable this is going to work so using things like gifts right these work
using things like gifts right these work very well witty lines funny images and
very well witty lines funny images and we offer a loom video email type number
we offer a loom video email type number two now I'm going to show you examples
two now I'm going to show you examples of all these as we go through but I want
of all these as we go through but I want to show you the types first is the
to show you the types first is the borrowed Authority email so this is
borrowed Authority email so this is where you point out what a top marketer
where you point out what a top marketer is doing you explain why it's working
is doing you explain why it's working and you give them a CTA around how you
and you give them a CTA around how you can help super simple email typee number
can help super simple email typee number three is a straight to the point email
three is a straight to the point email this is three to six lines you add in
this is three to six lines you add in some risk reversal so or you give them
some risk reversal so or you give them permission to say no and alleviate sales
permission to say no and alleviate sales pressure show you how to do that and you
pressure show you how to do that and you show that you respect their time so this
show that you respect their time so this is like a short Punchy done email we
is like a short Punchy done email we don't be witty we don't be funny we just
don't be witty we don't be funny we just give it to them straight here's here's
give it to them straight here's here's the brass tax email number four is the
the brass tax email number four is the breakup email okay these are follow-ups
breakup email okay these are follow-ups that get a lot of replies this will be
that get a lot of replies this will be your last email the last email that I
your last email the last email that I send you and this will be their best
send you and this will be their best chance to check out your value people
chance to check out your value people want things that they can't have people
want things that they can't have people want things that are running away from
want things that are running away from them like a dog chasing a car I know
them like a dog chasing a car I know that's a human but again humans have the
that's a human but again humans have the same thing so what you're going to want
same thing so what you're going to want to do and this again also gives them
to do and this again also gives them like urgency and scarcity what you want
like urgency and scarcity what you want to do is tell them that you made them
to do is tell them that you made them something but say like you know my drive
something but say like you know my drive is filling up so I'm about to delete the
is filling up so I'm about to delete the thing that I I'm talking about giving
thing that I I'm talking about giving you this would be my last email if you
you this would be my last email if you don't want it just message me back let
don't want it just message me back let me know but if you're even willing to
me know but if you're even willing to check it out let me know and I can send
check it out let me know and I can send it right over all right later that's
it right over all right later that's basically what it looks like again
basically what it looks like again examples coming out the email number
examples coming out the email number five is to Circle back if declined so
five is to Circle back if declined so acknowledge then wasn't the right time
acknowledge then wasn't the right time and give a light CTA on how you can help
and give a light CTA on how you can help them in their new promo slofer okay so
them in their new promo slofer okay so what this looks like is if someone says
what this looks like is if someone says no to you or they say they already have
no to you or they say they already have somebody that's someone you're always
somebody that's someone you're always going to want to Circle back with the
going to want to Circle back with the the one of the best responses you can
the one of the best responses you can get as a copywriter is we already have
get as a copywriter is we already have somebody for that that is a great
somebody for that that is a great response Mo most people think that's an
response Mo most people think that's an L dude that's a huge W you want to know
L dude that's a huge W you want to know why because that person is not going to
why because that person is not going to stay there forever think about the span
stay there forever think about the span of a year and I understand you guys
of a year and I understand you guys might not have a super personal
might not have a super personal experience with this but me as a
experience with this but me as a business owner I very much do over a
business owner I very much do over a year people change positions either they
year people change positions either they move up in the company or they move to a
move up in the company or they move to a better company it's very very very rare
better company it's very very very rare that you'll see somebody stay with a
that you'll see somebody stay with a company for literally the whole entirety
company for literally the whole entirety of that company and they'll do the exact
of that company and they'll do the exact same position forever they usually move
same position forever they usually move up somehow and when they move up they
up somehow and when they move up they need somebody to replace them and all
need somebody to replace them and all you need to be is top of mind which
you need to be is top of mind which we're going to talk about more you need
we're going to talk about more you need to be the person that's going to be the
to be the person that's going to be the obvious choice to actually work with
obvious choice to actually work with them so that's basically it if they say
them so that's basically it if they say they have somebody already then you want
they have somebody already then you want to Circle back with them and circling
to Circle back with them and circling back essentially means you're going to
back essentially means you're going to email them 1 month 2 months 3 months
email them 1 month 2 months 3 months later again you never just let these
later again you never just let these guys go and just never reply to them
guys go and just never reply to them especially if they've already replied to
especially if they've already replied to you that shows that they're open to your
you that shows that they're open to your offer if they say yes and they actually
offer if they say yes and they actually look at your offer value then that's
look at your offer value then that's great too because again all that means
great too because again all that means is that this time around it's just not
is that this time around it's just not the right time but when it is the right
the right time but when it is the right time you're going to know who to email
time you're going to know who to email you're going to email them and they're
you're going to email them and they're going to go back to you so some examples
going to go back to you so some examples the anti-pr email so here are some
the anti-pr email so here are some subject lines that I had Goodwill name
subject lines that I had Goodwill name got to give you first name and first
got to give you first name and first name you just helped me get a w so all
name you just helped me get a w so all of these are something that people are
of these are something that people are going to want to open and because
going to want to open and because they're curiosity based and also it uses
they're curiosity based and also it uses their name so they know that it's
their name so they know that it's personal and not just a spam email hey
personal and not just a spam email hey whatever their first name is scrolled
whatever their first name is scrolled your Instagram binged a few reals and
your Instagram binged a few reals and I've been using some of your sales
I've been using some of your sales advice lately this is for example if it
advice lately this is for example if it was a sales guy so notice this wouldn't
was a sales guy so notice this wouldn't work if I sent it to some Fitness dude
work if I sent it to some Fitness dude this wouldn't work if I sent it to some
this wouldn't work if I sent it to some relationship dating coach it's only
relationship dating coach it's only going to work for this one specific dude
going to work for this one specific dude whose name is whatever his name is G and
whose name is whatever his name is G and he has sales advice I've been watching
he has sales advice I've been watching your sales advice lately I can say your
your sales advice lately I can say your content genuinely helped me close a deal
content genuinely helped me close a deal so now I want to give you this and this
so now I want to give you this and this is an UNO reverse card now again this is
is an UNO reverse card now again this is the witty part this is me being witty
the witty part this is me being witty and you shouldn't do the exact same
and you shouldn't do the exact same thing because if you do the exact same
thing because if you do the exact same thing it's not going to work but as you
thing it's not going to work but as you can see this is a Uno reverse card I
can see this is a Uno reverse card I essentially made in Photoshop in like 3
essentially made in Photoshop in like 3 seconds so it says Uno reverse card you
seconds so it says Uno reverse card you help me make money now I want to help
help me make money now I want to help you make money now again this is just
you make money now again this is just like funy and witty I did an audit
like funy and witty I did an audit meaning like an overview of your funnel
meaning like an overview of your funnel and notice some leads could be slipping
and notice some leads could be slipping through the cracks so I recorded a quick
through the cracks so I recorded a quick 4-minute loom video showing you how you
4-minute loom video showing you how you can and then I give them some bullets
can and then I give them some bullets increase conversions generate more sales
increase conversions generate more sales with your automations and make more
with your automations and make more money all without taking any extra work
money all without taking any extra work or time on your end if you're open to
or time on your end if you're open to seeing the video I recorded for you say
seeing the video I recorded for you say sure and I'll send it over if not that's
sure and I'll send it over if not that's cool too just let me know talk soon so a
cool too just let me know talk soon so a few things to point out here and this is
few things to point out here and this is how you're going to craft your Outreach
how you're going to craft your Outreach email sequence overall I did an audit of
email sequence overall I did an audit of your funnel notice how I say I recorded
your funnel notice how I say I recorded the quick 4minute video so I let them
the quick 4minute video so I let them know that it's a quick video so it's
know that it's a quick video so it's easy to consume it's not super long I
easy to consume it's not super long I told them that I already recorded it
told them that I already recorded it okay so it's already done so let me know
okay so it's already done so let me know if I should send it over I gave them
if I should send it over I gave them bullets on what the video is about and
bullets on what the video is about and how it's going to help them and I also
how it's going to help them and I also reversed an objection which is okay but
reversed an objection which is okay but I don't want to spend extra time or
I don't want to spend extra time or money on this but all without any extra
money on this but all without any extra work or time on your end if you're open
work or time on your end if you're open to seeing the video I recorded for you
to seeing the video I recorded for you say sure and I'll send it over that's
say sure and I'll send it over that's basically it say sure and I'll send it
basically it say sure and I'll send it over making it easy for them to reply if
over making it easy for them to reply if not that's cool just let me know when I
not that's cool just let me know when I say like if not that's cool just let me
say like if not that's cool just let me know again this is something that you're
know again this is something that you're going to want to put because it
going to want to put because it decreases neediness you always want to
decreases neediness you always want to decrease neediness as much as possible
decrease neediness as much as possible you don't want to be a needy person so
you don't want to be a needy person so now we're going on to email number two
now we're going on to email number two which is the borrowed Authority email
which is the borrowed Authority email now borrowing Authority is something
now borrowing Authority is something that you can use in every step of your
that you can use in every step of your Outreach okay borrowing Authority is
Outreach okay borrowing Authority is super important so if I'm outreaching to
super important so if I'm outreaching to a big Fitness professional what I'm
a big Fitness professional what I'm going to do is I'm not going to say hey
going to do is I'm not going to say hey man if you changed your page to look
man if you changed your page to look like this or or just make these changes
like this or or just make these changes it would make you a lot more money what
it would make you a lot more money what I'm going to do is I'm going to find
I'm going to do is I'm going to find somebody who's already making a ton more
somebody who's already making a ton more money than him and is at the top of
money than him and is at the top of their game I'm going to say look your
their game I'm going to say look your sales page is like this if you made your
sales page is like this if you made your sales page like this or your emails like
sales page like this or your emails like his you're going to be able to make more
his you're going to be able to make more money for yourself this guy's already
money for yourself this guy's already killing it so you're not trusting me
killing it so you're not trusting me you're not trusting my judgment you're
you're not trusting my judgment you're not trusting me you're trusting this
not trusting me you're trusting this other guy and I can help you get your
other guy and I can help you get your marketing like this other guy that you
marketing like this other guy that you already know and uh you already see as
already know and uh you already see as an authority super important it's just
an authority super important it's just really important to give all of your
really important to give all of your claims just J ifications not just by
claims just J ifications not just by borrowed Authority but every single
borrowed Authority but every single claim justifications and this is again
claim justifications and this is again why it's important to understand
why it's important to understand copywriting because we already talked
copywriting because we already talked about justifications in the copywriting
about justifications in the copywriting section you apply everything you know in
section you apply everything you know in copyrighting to outreach dude it it's
copyrighting to outreach dude it it's done it's done it's all just a skill
done it's done it's all just a skill game bro and chances are you are highly
game bro and chances are you are highly skilled at something whether it be chess
skilled at something whether it be chess whether it be playing an instrument even
whether it be playing an instrument even if it's a video game dude like I've
if it's a video game dude like I've played certain video games that were way
played certain video games that were way harder than copyrighting or making money
harder than copyrighting or making money online so that is all a bunch of things
online so that is all a bunch of things to keep in mind this is all possible for
to keep in mind this is all possible for you hey first name reaching out to you
you hey first name reaching out to you because of your sales page I recorded a
because of your sales page I recorded a quick 3-minute video for you that will
quick 3-minute video for you that will help you make more sales with just a
help you make more sales with just a couple tweaks the video shows how you
couple tweaks the video shows how you can use the same Marketing Systems as
can use the same Marketing Systems as Alex harosi and other top marketers to
Alex harosi and other top marketers to increase your conversions cool if I send
increase your conversions cool if I send it over so notice how this one is
it over so notice how this one is shorter simpler more to the point and
shorter simpler more to the point and less with witty and funny Angle now
less with witty and funny Angle now important to note again another
important to note again another important to note everybody's going to
important to note everybody's going to be different some people are going to
be different some people are going to respond to you being witty and they're
respond to you being witty and they're going to like it and they're going to
going to like it and they're going to laugh and they're going to think it's
laugh and they're going to think it's cool other people are going to be like
cool other people are going to be like that's dumb I don't want to reply to
that's dumb I don't want to reply to this everybody's just different every
this everybody's just different every business owner is different just like
business owner is different just like every person is different so by coming
every person is different so by coming at it with different angles each and
at it with different angles each and every time you essentially cover all
every time you essentially cover all your bases and you give yourself the
your bases and you give yourself the best chance of actually getting a reply
best chance of actually getting a reply and working with that said client next
and working with that said client next is a straight to the point email I value
is a straight to the point email I value your time so I'll get straight to the
your time so I'll get straight to the point I recorded a loom video you can
point I recorded a loom video you can watch in 3 minutes in this video I show
watch in 3 minutes in this video I show you how you can squeeze more conversions
you how you can squeeze more conversions from your sales page and potentially
from your sales page and potentially earn a healthy increase to your bottom
earn a healthy increase to your bottom line with zero extra work open to
line with zero extra work open to checking it out reply with the word yes
checking it out reply with the word yes and I'll send it over if not that's cool
and I'll send it over if not that's cool too just let me know later that's it
too just let me know later that's it super short simple to the point number
super short simple to the point number four is the breakup SL Last Chance email
four is the breakup SL Last Chance email hey first name I've sent you a few
hey first name I've sent you a few emails about how you can get more
emails about how you can get more conversions on your sales page but
conversions on your sales page but you've gone cold so this is the last
you've gone cold so this is the last email on the subject and I'll take down
email on the subject and I'll take down the loom video I recorded for you
the loom video I recorded for you shortly after I send this email so by
shortly after I send this email so by all means if you're open to watching the
all means if you're open to watching the video I recorded for you on how you can
video I recorded for you on how you can improve your headline and make more
improve your headline and make more sales reply to this email saying yes and
sales reply to this email saying yes and I'll send it right over if not I wish
I'll send it right over if not I wish you luck in everything you do okay and
you luck in everything you do okay and this one gets so many replies You' be
this one gets so many replies You' be genuinely mindblown you'd be
genuinely mindblown you'd be flabbergasted my friends and then
flabbergasted my friends and then finally we have the circle back if
finally we have the circle back if declin so this is again like a month
declin so this is again like a month later or something hey name long time no
later or something hey name long time no see I saw that you recently launched
see I saw that you recently launched whatever their update or product is
whatever their update or product is maybe they're running a challenge maybe
maybe they're running a challenge maybe they're running some sort of promotion
they're running some sort of promotion maybe they're running a sale and you
maybe they're running a sale and you should be the one to uh like if if you
should be the one to uh like if if you just make this observation it shows
just make this observation it shows again that you're consumer of their
again that you're consumer of their content and it gives you a better chance
content and it gives you a better chance of getting them to reply because it is
of getting them to reply because it is relevant so I saw that you launched SL
relevant so I saw that you launched SL updated their product and was wondering
updated their product and was wondering if you'd be open to seeing some ways I
if you'd be open to seeing some ways I can add value to what you're doing like
can add value to what you're doing like and then here are some examples that I
and then here are some examples that I could add would you be against sending
could add would you be against sending me would you be against me sending you
me would you be against me sending you free value to help with your product so
free value to help with your product so whatever the AL loom video a free sales
whatever the AL loom video a free sales page whatever it is would you be against
page whatever it is would you be against me sending that that's number one and
me sending that that's number one and number two would be like hey name I know
number two would be like hey name I know we haven't talked in a minute but I saw
we haven't talked in a minute but I saw you started doing whatever the marketing
you started doing whatever the marketing operation is that you can help them so
operation is that you can help them so like Instagram promo stories email
like Instagram promo stories email marketing etc etc and was wondering if
marketing etc etc and was wondering if you'd be to seeing some ways I could
you'd be to seeing some ways I could bring value to that would you be against
bring value to that would you be against having a really quick Instagram call
having a really quick Instagram call about it all super simple so again the
about it all super simple so again the structure here is the opener Plus offer
structure here is the opener Plus offer value you then you give them the value
value you then you give them the value and then you pitch the call so in the
and then you pitch the call so in the loom video itself again examples coming
loom video itself again examples coming up I'm going to show you the actual loom
up I'm going to show you the actual loom videos that I've sent out to get actual
videos that I've sent out to get actual clients but uh the loom video contents
clients but uh the loom video contents essentially look like this here's the
essentially look like this here's the things that you can critique their page
things that you can critique their page headlines so their optin page or their
headlines so their optin page or their sales page headlines remember we
sales page headlines remember we literally went over headlines and I gave
literally went over headlines and I gave you over a 100 sample headlines and
you over a 100 sample headlines and sales pages in previous sections so
sales pages in previous sections so you're going to want to check those out
you're going to want to check those out and make sure that you watch them next
and make sure that you watch them next is their email copy so again we went
is their email copy so again we went deep deep deep into email copywriting
deep deep deep into email copywriting and you've watched me critique tons of
and you've watched me critique tons of emails by this point so you're going to
emails by this point so you're going to be able to critique their emails
be able to critique their emails similarly and then next is their email
similarly and then next is their email automations SL deliverability okay we're
automations SL deliverability okay we're going to talk about that more as we go
going to talk about that more as we go on and of course I have some exercises
on and of course I have some exercises here that you can do if you would like
here that you can do if you would like man what is going on everybody it's your
man what is going on everybody it's your boy Tyson 4D and today I have a treat
boy Tyson 4D and today I have a treat for you guys because we are going to be
for you guys because we are going to be looking at the exact Instagram DMS that
looking at the exact Instagram DMS that that I and my students have sent in
that I and my students have sent in order to get clients so if you want to
order to get clients so if you want to get clients just like us all you really
get clients just like us all you really got to do is copy us so let's check it
got to do is copy us so let's check it out so I'm basically just going to go DM
out so I'm basically just going to go DM by DM here so as you can see here we
by DM here so as you can see here we have somebody here with a verified
have somebody here with a verified account they were verified back when it
account they were verified back when it actually meant something 123,000
actually meant something 123,000 followers 500 plus posts long story
followers 500 plus posts long story short this is not a small Instagram
short this is not a small Instagram account the reason why I point that out
account the reason why I point that out is because you know people have the
is because you know people have the preconceived notion that man nobody's
preconceived notion that man nobody's going to answer my DMs nobody who's over
going to answer my DMs nobody who's over like 100k followers or nobody with a a
like 100k followers or nobody with a a lot of followers is actually going to be
lot of followers is actually going to be looking at my messages well nothing
looking at my messages well nothing could be further from the truth so let's
could be further from the truth so let's check it out I basically just said hey I
check it out I basically just said hey I just want to reach out and show my
just want to reach out and show my appreciation for the content a lot of
appreciation for the content a lot of real estate and wealth gems keep up the
real estate and wealth gems keep up the great work right so that was my opener
great work right so that was my opener that was my compliment that was my thing
that was my compliment that was my thing it wasn't even really that great of a
it wasn't even really that great of a compliment because it wasn't that
compliment because it wasn't that specific I basically just said great
specific I basically just said great real estate and wealth gems if I would
real estate and wealth gems if I would have gone back I would have given a
have gone back I would have given a better opener but again this is when I
better opener but again this is when I was still developing my strategy and as
was still developing my strategy and as you can see they said thanks man how
you can see they said thanks man how much do you charge for some email copy
much do you charge for some email copy sequences really just that much I didn't
sequences really just that much I didn't even bring up copywriting I didn't even
even bring up copywriting I didn't even bring up emails he literally brought it
bring up emails he literally brought it up first why is this this is because I
up first why is this this is because I had my profile set up right so when you
had my profile set up right so when you have your profile set up right what you
have your profile set up right what you do how you do it who you've helped
do how you do it who you've helped before in the past I'm going to show you
before in the past I'm going to show you exactly how to do that but this is what
exactly how to do that but this is what can happen just send out an opener and
can happen just send out an opener and someone already wants to hire you so
someone already wants to hire you so let's check it out he said how much do I
let's check it out he said how much do I charge I said highly dependent on the
charge I said highly dependent on the project really is email marketing
project really is email marketing something you're looking to Outsource
something you're looking to Outsource also this comes down to skill and
also this comes down to skill and principles as well when it comes down to
principles as well when it comes down to price you usually don't want to be super
price you usually don't want to be super upfront about it because it literally
upfront about it because it literally does very much depend like he's going to
does very much depend like he's going to ask how much I charge per email copy
ask how much I charge per email copy sequence and there's not really a set
sequence and there's not really a set amount like what if it's five what if
amount like what if it's five what if it's 10 it depends on how long he wants
it's 10 it depends on how long he wants the emails what kind of emails there are
the emails what kind of emails there are what I already got on the go so it it's
what I already got on the go so it it's highly dependent just like I say here he
highly dependent just like I say here he says yes I have a couple events coming
says yes I have a couple events coming and a course I'm putting together couple
and a course I'm putting together couple other things I need for it also so then
other things I need for it also so then I just sent him my calendly link right
I just sent him my calendly link right here okay if you're open to it let's
here okay if you're open to it let's schedule a quick chat and we can talk
schedule a quick chat and we can talk about some things so I believe we got on
about some things so I believe we got on a chat and then we emailed each other
a chat and then we emailed each other back and forth afterwards he said okay
back and forth afterwards he said okay so for the event ticket sales we would
so for the event ticket sales we would want five for the after event slofer
want five for the after event slofer upsell we would want 15 so that's 20
upsell we would want 15 so that's 20 emails right there for my real estate
emails right there for my real estate agent I'd want a welcome sequence to try
agent I'd want a welcome sequence to try to get them to send me business 16
to get them to send me business 16 emails for that one so already we're at
emails for that one so already we're at what 20 + 16 that's 36 emails for my
what 20 + 16 that's 36 emails for my leads that come in from social media to
leads that come in from social media to inquire about mortgages to join my
inquire about mortgages to join my community I want a welcome sequence SL
community I want a welcome sequence SL nurture campaign of about 16 again so
nurture campaign of about 16 again so that's over 5050 emails I'd want a
that's over 5050 emails I'd want a Revival campaign for my current database
Revival campaign for my current database also not sure how many emails are in
also not sure how many emails are in that sequence what's your best pricing
that sequence what's your best pricing you can do for all this I'm going to
you can do for all this I'm going to show you actually how to do all these
show you actually how to do all these sequences like welcome sequences
sequences like welcome sequences promotion sequences and also the Revival
promotion sequences and also the Revival campaign as well I'll show you exactly
campaign as well I'll show you exactly how to do those in the secondary skill
how to do those in the secondary skill section but um these are the things that
section but um these are the things that he's asking for so again now you guys
he's asking for so again now you guys have this free course all you got to do
have this free course all you got to do is go out there and Outreach to people
is go out there and Outreach to people they're going to tell you what they need
they're going to tell you what they need and you're going to have a easy idea of
and you're going to have a easy idea of how to do all of it so he said that's
how to do all of it so he said that's what he needs I said hey wasn't sure if
what he needs I said hey wasn't sure if you saw my email so I figured I'd send
you saw my email so I figured I'd send it out here as well like I said on the
it out here as well like I said on the call I usually do emails for $150 each
call I usually do emails for $150 each which would make the total
which would make the total $855 for over 50 emails but because it's
$855 for over 50 emails but because it's a pretty big chunk of emails I think a
a pretty big chunk of emails I think a discount would be fair so I can do $100
discount would be fair so I can do $100 per each which is totaling to $5,700 let
per each which is totaling to $5,700 let me know your thoughts so I pitched him
me know your thoughts so I pitched him on $5,700 for like 60 emails or 50 or 60
on $5,700 for like 60 emails or 50 or 60 or however it was he said got it overall
or however it was he said got it overall it's over the budget we had planned for
it's over the budget we had planned for this and it's a big project commitment
this and it's a big project commitment Without Really seeing if you can put
Without Really seeing if you can put together email copy that would be good
together email copy that would be good for our industry and campaigns what's
for our industry and campaigns what's the best you can do for maybe one
the best you can do for maybe one sequence of eight emails going for my
sequence of eight emails going for my realt campaign I said hey man totally
realt campaign I said hey man totally understandable that's a big commitment
understandable that's a big commitment without seeing what I can do I think a
without seeing what I can do I think a smaller Low lowrisk Project is the way
smaller Low lowrisk Project is the way to go for now just to see if we're good
to go for now just to see if we're good fit to work together what an eight email
fit to work together what an eight email sequence for $400 interest you and he
sequence for $400 interest you and he said yeah let's go with that eight
said yeah let's go with that eight sounds perfect so eight emails 400 bucks
sounds perfect so eight emails 400 bucks that's less than I usually charge but
that's less than I usually charge but again it's a big fish on the re and he
again it's a big fish on the re and he could be potentially paying me thousands
could be potentially paying me thousands of dollars for like over 60 email so
of dollars for like over 60 email so this is a big chunk of work which is
this is a big chunk of work which is absolutely awesome love this deal so
absolutely awesome love this deal so some things to note here when we were
some things to note here when we were negotiating right this is all
negotiating right this is all negotiation skills all of it right here
negotiation skills all of it right here and as a beginner it's tough to teach
and as a beginner it's tough to teach you to negotiate because again I can't
you to negotiate because again I can't script out every conversation for you
script out every conversation for you but just look at all these conversations
but just look at all these conversations take inspiration take notes and take
take inspiration take notes and take notes on the things that I've actually
notes on the things that I've actually say and the things that I'm doing so
say and the things that I'm doing so essentially he gives me an objection the
essentially he gives me an objection the objection is that's over budget for what
objection is that's over budget for what we had planned and I don't know if your
we had planned and I don't know if your copy is good yet or if it's going to
copy is good yet or if it's going to work for us yet at first and foremost I
work for us yet at first and foremost I agree right and this is how you handle
agree right and this is how you handle any objection you agree first totally
any objection you agree first totally understandable that's a big commitment
understandable that's a big commitment without seeing what I can do now that
without seeing what I can do now that alleviates the sales pressure because
alleviates the sales pressure because his worst fear is that I'm going to be
his worst fear is that I'm going to be like no it's not like dude I'm actually
like no it's not like dude I'm actually giving you a crazy good deal what are
giving you a crazy good deal what are you talking about over budget and then
you talking about over budget and then that just creates friction and then
that just creates friction and then nobody likes being in that situation so
nobody likes being in that situation so I say that's a good idea I think a
I say that's a good idea I think a smaller lowrisk project is the way to go
smaller lowrisk project is the way to go for now so let's see if we're good fit
for now so let's see if we're good fit to work together again not show you what
to work together again not show you what I can do show you that I'm a really good
I can do show you that I'm a really good copywriter bro see if we're good fit to
copywriter bro see if we're good fit to work together cuz I'm qualifying you
work together cuz I'm qualifying you just as much as you are qualifying me
just as much as you are qualifying me what an 8 email sequence for $4 $400
what an 8 email sequence for $4 $400 interest you he said yeah that's awesome
interest you he said yeah that's awesome so I made the price even lower I made it
so I made the price even lower I made it basically as low risk as possible so the
basically as low risk as possible so the Outreach method that I used here was
Outreach method that I used here was basically nothing I had a good profile I
basically nothing I had a good profile I showed him some a good copyrighting
showed him some a good copyrighting portfolios and I had good negotiation
portfolios and I had good negotiation skills that was the Outreach method that
skills that was the Outreach method that was basically it so this still does
was basically it so this still does happen and people love to say oh
happen and people love to say oh Instagram is oversaturated real estate
Instagram is oversaturated real estate coaches are oversaturated or coaches are
coaches are oversaturated or coaches are oversaturated or people online
oversaturated or people online entrepreneurs are oversaturated
entrepreneurs are oversaturated oversaturated oversaturated dude all I
oversaturated oversaturated dude all I did was say dude you have good stuff and
did was say dude you have good stuff and he wanted to do deal with me and this
he wanted to do deal with me and this was a money producing deal when you're
was a money producing deal when you're spending time around the space or any
spending time around the space or any space with anything make money online
space with anything make money online people are going to try it meaning they
people are going to try it meaning they come up to one obstacle and then as soon
come up to one obstacle and then as soon as they get they in the face of an
as they get they in the face of an obstacle they don't actually figure out
obstacle they don't actually figure out how to overcome it they just say h nah
how to overcome it they just say h nah didn't work I'm literally showing people
didn't work I'm literally showing people right here the screenshots and the
right here the screenshots and the receipts I'm showing the receipts of how
receipts I'm showing the receipts of how it works so 3K per month retainer client
it works so 3K per month retainer client from consistent Instagram followup
from consistent Instagram followup that's what this one's called so hey man
that's what this one's called so hey man this is really smart marketing you
this is really smart marketing you always think outside the box that's what
always think outside the box that's what I just replied to their story he said
I just replied to their story he said hey man appreciate it do you own a
hey man appreciate it do you own a coaching business too or are you
coaching business too or are you thinking about starting one so this is
thinking about starting one so this is way before I owned a coaching business I
way before I owned a coaching business I said no actually but I was looking to
said no actually but I was looking to speak to first name of the actual
speak to first name of the actual business about how I could add value to
business about how I could add value to him I assume this is one of his chat
him I assume this is one of his chat closers SLS Setters would you happen to
closers SLS Setters would you happen to know any way that I could contact him
know any way that I could contact him directly and then they basically didn't
directly and then they basically didn't answer he said something else on his
answer he said something else on his story where he's like hey man uh if you
story where he's like hey man uh if you guys want this let me know by dming me
guys want this let me know by dming me so I said yo send over the link and then
so I said yo send over the link and then he replied saying hey bro it's me now
he replied saying hey bro it's me now you can directly contact me here and
you can directly contact me here and then he gives me the link to what I
then he gives me the link to what I asked for back here and then I sent him
asked for back here and then I sent him a video intro DM this video intro DM
a video intro DM this video intro DM super simple all I said was hey how's it
super simple all I said was hey how's it going my name is Texon you don't
going my name is Texon you don't actually know me but I'm creating this
actually know me but I'm creating this quick video for two main reasons one is
quick video for two main reasons one is because I wanted to stand out I know you
because I wanted to stand out I know you probably get outreaches to or people you
probably get outreaches to or people you know contacting you on a daily basis so
know contacting you on a daily basis so I wanted to be different come on on
I wanted to be different come on on camera and just you know so you can put
camera and just you know so you can put a name to a face and two because
a name to a face and two because essentially I'm a digital marketer not
essentially I'm a digital marketer not sure if it's something you need right
sure if it's something you need right now but essentially I can help you get
now but essentially I can help you get more sales by pushing more people
more sales by pushing more people through your sales funnel with things
through your sales funnel with things like copywriting and marketing if that's
like copywriting and marketing if that's something you'd be even open to hearing
something you'd be even open to hearing let me know and we can talk about more
let me know and we can talk about more in the DMS so what you're going to want
in the DMS so what you're going to want to do is not copy the exact words that I
to do is not copy the exact words that I just used because they've been copied
just used because they've been copied and pasted like crazy it worked really
and pasted like crazy it worked really really well when I was first doing it
really well when I was first doing it but again since I share these videos and
but again since I share these videos and these videos are literally just in the
these videos are literally just in the copy sared kit that you can just watch
copy sared kit that you can just watch because I do that it's like so many
because I do that it's like so many people have already done it okay so
people have already done it okay so again you're going to want to think
again you're going to want to think outside of the box and I also put their
outside of the box and I also put their name on the video so that in the
name on the video so that in the thumbnail they can see that the video is
thumbnail they can see that the video is addressed to them and then he says I'm
addressed to them and then he says I'm good thanks bro I said all good man let
good thanks bro I said all good man let me know if anything changes and then
me know if anything changes and then afterwards I I replied to their story
afterwards I I replied to their story again and on their story was essentially
again and on their story was essentially them saying that they're hiring
them saying that they're hiring salespeople so I said hey was wondering
salespeople so I said hey was wondering if you were still looking for Tops TI
if you were still looking for Tops TI Talent he said you can apply here and
Talent he said you can apply here and that was for the sales position but I
that was for the sales position but I didn't want the sales position so I said
didn't want the sales position so I said hey I was wondering if you're looking
hey I was wondering if you're looking for copywriting or marketing Talent he
for copywriting or marketing Talent he said I am Haring for talent in our
said I am Haring for talent in our marketing team right now but full-time
marketing team right now but full-time not a contractor so I said right perfect
not a contractor so I said right perfect who's the right person to send
who's the right person to send information to and have a talk with and
information to and have a talk with and then I replied to a story again and then
then I replied to a story again and then I replied to a story again I'm pretty
I replied to a story again I'm pretty sure I emailed him after this and he
sure I emailed him after this and he sent me to one of the people on his
sent me to one of the people on his marketing team that's what happened
marketing team that's what happened looking forward to watching some more of
looking forward to watching some more of the content I was telling my other
the content I was telling my other client okay yeah and then this is just
client okay yeah and then this is just me saying to him that I was working with
me saying to him that I was working with another client so I would have to start
another client so I would have to start with him later I said I was telling my
with him later I said I was telling my other client about having to leave and
other client about having to leave and they asked if I could finish up this
they asked if I could finish up this project because it would really help
project because it would really help them out is it cool if I start working
them out is it cool if I start working with him in a week or two and that's
with him in a week or two and that's basically it that's how it went and this
basically it that's how it went and this guy essentially was a 3K month client
guy essentially was a 3K month client and that's that's basically all it was
and that's that's basically all it was and then this is another client that's
and then this is another client that's closed on call this is someone with
closed on call this is someone with 147,000 followers and 6.6k post wait how
147,000 followers and 6.6k post wait how many followers does this guy have it
many followers does this guy have it doesn't actually say but he had over
doesn't actually say but he had over 100,000 followers and then this guy 147
100,000 followers and then this guy 147 ,000 followers and this is straight gold
,000 followers and this is straight gold I never thought about it this way before
I never thought about it this way before that's all I said to his story he said
that's all I said to his story he said this is why we have to change the way we
this is why we have to change the way we think appreciate your support don't even
think appreciate your support don't even know what it was don't know what the
know what it was don't know what the story was but as you can see very very
story was but as you can see very very very simple story reply that's all it
very simple story reply that's all it was a very simple story reply if you
was a very simple story reply if you guys are thinking that this is rocket
guys are thinking that this is rocket science or it's going to be super
science or it's going to be super difficult dude anybody with half a brain
difficult dude anybody with half a brain can do the exact steps that I'm doing
can do the exact steps that I'm doing right here to get these $2,000 $3,000
right here to get these $2,000 $3,000 deals so then he said thanks and I let
deals so then he said thanks and I let him marinate for a couple days and then
him marinate for a couple days and then I hit him with the video intro DM again
I hit him with the video intro DM again this is the video of me saying the exact
this is the video of me saying the exact things that I said last time he said
things that I said last time he said what's going on Tyson I appreciate you
what's going on Tyson I appreciate you making this video and I am open to
making this video and I am open to entertaining your offered Services boom
entertaining your offered Services boom just like that I said hey I see you have
just like that I said hey I see you have an email list and some programs plus
an email list and some programs plus events do you currently have anyone on
events do you currently have anyone on your team handling the marketing side of
your team handling the marketing side of things he didn't answer so I followed up
things he didn't answer so I followed up hey I realized you're probably pretty
hey I realized you're probably pretty busy and don't check your DMs that much
busy and don't check your DMs that much would you be open to hopping on a quick
would you be open to hopping on a quick 7-minute call come up with some ways to
7-minute call come up with some ways to generate some extra revenue for you no
generate some extra revenue for you no pushy sales call or anything so feel
pushy sales call or anything so feel free to leave your credit card at home
free to leave your credit card at home now the reason why I'm saying this is
now the reason why I'm saying this is because it alleviates sales pressure
because it alleviates sales pressure there's no pushy sales call you don't
there's no pushy sales call you don't have to buy anything it's just talking
have to buy anything it's just talking about if this is something you be that
about if this is something you be that could help you that's it he says hello
could help you that's it he says hello Tyson I have some time today sent them
Tyson I have some time today sent them over the link and I said sounds good you
over the link and I said sounds good you can pick up a time here and then we got
can pick up a time here and then we got on the call it was really that simple
on the call it was really that simple first 2K clients from DM to email
first 2K clients from DM to email Outreach oh yes this was my first so
Outreach oh yes this was my first so this one was through DM I dm'd him
this one was through DM I dm'd him essentially an Outreach and he said too
essentially an Outreach and he said too busy email this person so I emailed that
busy email this person so I emailed that person and this is what basically what
person and this is what basically what we got to hi Tyson great to Emet you
we got to hi Tyson great to Emet you would love to see the email samples
would love to see the email samples thanks and then I sent them over they
thanks and then I sent them over they said thanks for sending over the emails
said thanks for sending over the emails questions do you have a portfolio you
questions do you have a portfolio you can send over and do you write other
can send over and do you write other types of copy before besides emails and
types of copy before besides emails and I said hey I do have a link to some of
I said hey I do have a link to some of my work I sent her my portfolio and yes
my work I sent her my portfolio and yes I also write sales page copy as well
I also write sales page copy as well here's a link if you're open to discuss
here's a link if you're open to discuss any ideas or small projects we could
any ideas or small projects we could work on see if we'd be a good fit they
work on see if we'd be a good fit they say hey Tyson awesome thanks I've booked
say hey Tyson awesome thanks I've booked a call with you our and our content
a call with you our and our content strategist and myself we have a small
strategist and myself we have a small project we'd like to discuss and then
project we'd like to discuss and then they said hey it was great to meet you
they said hey it was great to meet you yesterday as promised you should expect
yesterday as promised you should expect the NDA non-disclosure agreement which
the NDA non-disclosure agreement which basically means you know I can't talk
basically means you know I can't talk about them directly or share any
about them directly or share any sensitive information so I sent that
sensitive information so I sent that over to you form some email subtime
over to you form some email subtime today please let me know once you signed
today please let me know once you signed and we'll send you over the brief and
and we'll send you over the brief and necessary resources also I'm curious how
necessary resources also I'm curious how much do you typically quote per email
much do you typically quote per email it's funny because she's literally
it's funny because she's literally asking after we already made the deal
asking after we already made the deal after I've decided I'm going to take on
after I've decided I'm going to take on the work now she's asking how much do
the work now she's asking how much do you quote for me per email I said hey it
you quote for me per email I said hey it was a pleasure to make your acquaintance
was a pleasure to make your acquaintance just looked over and signed the NDA and
just looked over and signed the NDA and we'll get started on those documents and
we'll get started on those documents and creating the email my typical quote is
creating the email my typical quote is $200 hey Tyson sounds good thanks for
$200 hey Tyson sounds good thanks for confirming please send over email copy
confirming please send over email copy before tomorrow looks forward to seeing
before tomorrow looks forward to seeing what you produce that was a 10 email
what you produce that was a 10 email sequence for two grand each email
sequence for two grand each email probably took me around 30 40 minutes
probably took me around 30 40 minutes that's it again to make two grand during
that's it again to make two grand during my 9 to5 job that would take me a month
my 9 to5 job that would take me a month that would take me a month this would
that would take me a month this would take me a couple days at most like
take me a couple days at most like really doing my research and working
really doing my research and working hard this would take me a couple days
hard this would take me a couple days now not only me but now I wanted to
now not only me but now I wanted to Showcase one of my personal student
Showcase one of my personal student Jay's first clients so he literally just
Jay's first clients so he literally just sent them over a email sequence as value
sent them over a email sequence as value so he did the whole opener and then he
so he did the whole opener and then he sent this over as value then she said
sent this over as value then she said okay these are so good thank you so much
okay these are so good thank you so much I may have a project for you paid haha
I may have a project for you paid haha and he says thank you I'd love to hear
and he says thank you I'd love to hear about it are you happy to message back
about it are you happy to message back and forward or did you want to hop on a
and forward or did you want to hop on a quick Zoom call she said we can just
quick Zoom call she said we can just message back and forth I'm just waiting
message back and forth I'm just waiting for my flight to take off so I'll send
for my flight to take off so I'll send you the details now I have a client in
you the details now I have a client in an Executive coaching space currently
an Executive coaching space currently doing a Rebrand for her business I will
doing a Rebrand for her business I will need need to set up three different
need need to set up three different welcome sequences different audiences SL
welcome sequences different audiences SL pillars of her business with three
pillars of her business with three emails each I'd love to find someone to
emails each I'd love to find someone to get this all set up for me ideally the
get this all set up for me ideally the copyrighting and design/ setup of kajabi
copyrighting and design/ setup of kajabi templates but I can always find someone
templates but I can always find someone to help me on the designed side of
to help me on the designed side of things let me know if this is something
things let me know if this is something you might be interested in then Jay says
you might be interested in then Jay says oh perfect this sounds like an awesome
oh perfect this sounds like an awesome project and fortunately I'm familiar
project and fortunately I'm familiar with the kajabi 2 absolutely love to get
with the kajabi 2 absolutely love to get more details once you landed and settled
more details once you landed and settled in that was that so dude dudes are
in that was that so dude dudes are landing clients on Instagram left and
landing clients on Instagram left and right so again don't let anybody tell
right so again don't let anybody tell you oversaturated it doesn't work
you oversaturated it doesn't work anymore like it's just it's just
anymore like it's just it's just nonsense these are people who are upset
nonsense these are people who are upset because again they've reached an
because again they've reached an obstacle that they don't feel as though
obstacle that they don't feel as though they can overcome so they are projecting
they can overcome so they are projecting their own inadequacies on others and
their own inadequacies on others and that's just what it is so here's what
that's just what it is so here's what not to do cuz what not to do is just as
not to do cuz what not to do is just as important as what to do and I got this
important as what to do and I got this DM he says this 30 second read I'm
DM he says this 30 second read I'm sending out thousands of cold DMS on
sending out thousands of cold DMS on Instagram looking for additional clients
Instagram looking for additional clients who need email marketing I don't have
who need email marketing I don't have time to send warm DMS my Niche is
time to send warm DMS my Niche is Fitness and I have already prepared over
Fitness and I have already prepared over 70 value heavy emails as well as a demo
70 value heavy emails as well as a demo sales emails and welcome sequences to
sales emails and welcome sequences to show I'm capable hopefully you need
show I'm capable hopefully you need email marketing let me know so a few
email marketing let me know so a few things first of all he must not have
things first of all he must not have even been looking at who he's dming he
even been looking at who he's dming he has like some sort of DM machine bot
has like some sort of DM machine bot there's zero personalization he's saying
there's zero personalization he's saying that he writes for Fitness people I'm
that he writes for Fitness people I'm not a fitness person he's wasting his
not a fitness person he's wasting his time he's wasting my time I'm literally
time he's wasting my time I'm literally borderline offended literally telling me
borderline offended literally telling me hey bro I'm just spamming out cold DMS
hey bro I'm just spamming out cold DMS right now because I don't have time to
right now because I don't have time to send out warm DMS you don't have time to
send out warm DMS you don't have time to send out warm DMS so how are you going
send out warm DMS so how are you going to have time to actually do the things
to have time to actually do the things that I want you to do in my business my
that I want you to do in my business my nich is Fitness I have a billion
nich is Fitness I have a billion bajillion emails to show that I'm super
bajillion emails to show that I'm super good if hopefully you need email
good if hopefully you need email marketing let me know yeah garbage trash
marketing let me know yeah garbage trash terrible like people are going to say oh
terrible like people are going to say oh bro I tried I tried Instagram DMS
bro I tried I tried Instagram DMS already and they send this and they send
already and they send this and they send this again your competition is plentiful
this again your competition is plentiful but not Fierce bro no no business owners
but not Fierce bro no no business owners looking at this and going oh yeah man
looking at this and going oh yeah man thank goodness this dude this dude
thank goodness this dude this dude reached out cuz that's definitely
reached out cuz that's definitely something I need right now not even a
something I need right now not even a chance bro not even a chance now we are
chance bro not even a chance now we are going to go over an example of a loom
going to go over an example of a loom video for Value so let's check it out so
video for Value so let's check it out so I'm literally just going to play it and
I'm literally just going to play it and I'm going to speak over it if I see
I'm going to speak over it if I see anything interesting heyy James how's it
anything interesting heyy James how's it going man my name is tyon and I'm just
going man my name is tyon and I'm just reaching out to you because man as you
reaching out to you because man as you can see um I've been subscribed to your
can see um I've been subscribed to your list for a very long time so the first
list for a very long time so the first thing I do is I I say hey I I greet him
thing I do is I I say hey I I greet him and then I also right here I show him
and then I also right here I show him that I've been subscribed to his list
that I've been subscribed to his list for a very long time I literally show it
for a very long time I literally show it on screen here now with loom literally
on screen here now with loom literally it's just a video recording and it
it's just a video recording and it automatically records your webcam in the
automatically records your webcam in the bubble right there it's really easy I
bubble right there it's really easy I just need to all the way back to 2022 so
just need to all the way back to 2022 so this the Stone Age essentially and I
this the Stone Age essentially and I wanted to make this quick video for you
wanted to make this quick video for you just going over your email because I
just going over your email because I myself am a digital marketer who
myself am a digital marketer who specialized in done for you Marketing
specialized in done for you Marketing Systems just like email so notice I
Systems just like email so notice I usually don't like to say I'm a
usually don't like to say I'm a copywriter or advertise copywriter
copywriter or advertise copywriter because copywriter it is a skill that is
because copywriter it is a skill that is useful but there are a lot of people
useful but there are a lot of people calling themselves copywriters when they
calling themselves copywriters when they are not they're simply just people who
are not they're simply just people who are starting out there are certain
are starting out there are certain people that give copywriting a bad name
people that give copywriting a bad name I I'll leave it at that so I say that
I I'll leave it at that so I say that I'm a digital marketer I might say that
I'm a digital marketer I might say that I'm someone who specializes in direct
I'm someone who specializes in direct response copywriting things that
response copywriting things that differentiate myself right it's almost
differentiate myself right it's almost like giving yourself a unique mechanism
like giving yourself a unique mechanism so in this specific example I say that I
so in this specific example I say that I am a digital marketer who specializes in
am a digital marketer who specializes in done for you marketing Services just
done for you marketing Services just like email marketing and there's a few
like email marketing and there's a few things with your email list that I want
things with your email list that I want to point out to you because you could
to point out to you because you could definitely be losing uh money with them
definitely be losing uh money with them um so first and foremost this is all of
um so first and foremost this is all of your emails as you can see um a few of
your emails as you can see um a few of your emails have also been Landing in my
your emails have also been Landing in my promotions tab so I essentially show
promotions tab so I essentially show that his emails have been Landing in my
that his emails have been Landing in my promotions tab I didn't go over quite
promotions tab I didn't go over quite yet but this is due to deliverability
yet but this is due to deliverability deliverability is essentially your
deliverability is essentially your ability to land in somebody's inbox and
ability to land in somebody's inbox and they get notified when you email them so
they get notified when you email them so if he's Landing in my promotions and
if he's Landing in my promotions and that's a part of his email marketing
that's a part of his email marketing that can be fixed which we could also
that can be fixed which we could also fix but there's also something else that
fix but there's also something else that I wanted to talk about most so I just
I wanted to talk about most so I just touched on that for like 2 seconds and
touched on that for like 2 seconds and then I'm going on to another way that he
then I'm going on to another way that he can actually increase his email
can actually increase his email marketing deliverability or his email
marketing deliverability or his email marketing Effectiveness just in general
marketing Effectiveness just in general see um in this particular video right
see um in this particular video right now that could be very easily and simply
now that could be very easily and simply addressed so when we go over here to
addressed so when we go over here to your um to your beginning emails in the
your um to your beginning emails in the in the beginning of your sequence
in the beginning of your sequence there's something that I wanted to uh
there's something that I wanted to uh point out and essentially it's the way
point out and essentially it's the way that um this testimonial email is done
that um this testimonial email is done now testimonial emails as you know
now testimonial emails as you know because you have on your email list is a
because you have on your email list is a great way to actually um shift people's
great way to actually um shift people's beliefs and get them to see you as the
beliefs and get them to see you as the authority because so essentially when
authority because so essentially when you're doing Loom videos and when you're
you're doing Loom videos and when you're giving people critiques and constructive
giving people critiques and constructive criticism you need to give them a
criticism you need to give them a compliment sandwich you need to give
compliment sandwich you need to give them something that did they did well
them something that did they did well you need to show them that you
you need to show them that you understand they are the master they are
understand they are the master they are the the top dog but you also need to
the the top dog but you also need to come up with another critique so another
come up with another critique so another way that they can improve and then you
way that they can improve and then you want to end it off with probably some
want to end it off with probably some more ways that you're going to point out
more ways that you're going to point out how theyd actually did something right
how theyd actually did something right now notice that this loom video is a
now notice that this loom video is a little bit long I did that purposefully
little bit long I did that purposefully so that you have more things to go off
so that you have more things to go off of so I I came at different angles here
of so I I came at different angles here I brought up different things so that
I brought up different things so that you can essentially just like pick one
you can essentially just like pick one of them and you can go with that your
of them and you can go with that your your loom video should be like 3 minutes
your loom video should be like 3 minutes maximum cuz you're not someone OB who's
maximum cuz you're not someone OB who's just playing the claim game and saying
just playing the claim game and saying you can make 100,000 and how has it
you can make 100,000 and how has it actually helped people do it you
actually helped people do it you actually helped people do it but the way
actually helped people do it but the way to which you actually structure the
to which you actually structure the story and the testimonial email is also
story and the testimonial email is also very very important so as you can see
very very important so as you can see here I'm just going to go through a
here I'm just going to go through a couple of lines and read this and share
couple of lines and read this and share this with you and then I'm going to um
this with you and then I'm going to um tell you exactly what I would change and
tell you exactly what I would change and why I would change it and show you some
why I would change it and show you some of the uh results that I've been able to
of the uh results that I've been able to get my clients just with a few small
get my clients just with a few small story emails so so notice I also
story emails so so notice I also referenced my past clients my past
referenced my past clients my past experience and how I've been able to
experience and how I've been able to make money for them because again this
make money for them because again this is cost narration and I'm building up my
is cost narration and I'm building up my own authority and showing that there's a
own authority and showing that there's a reason behind what I know what I know
reason behind what I know what I know rather than just saying you should do
rather than just saying you should do this you should do this it will get you
this you should do this it will get you more sales because they're going to
more sales because they're going to think this and you're going to do this
think this and you're going to do this and they're going to think this instead
and they're going to think this instead you want to say I've been responsible
you want to say I've been responsible for this I've worked for these big names
for this I've worked for these big names this is what they've said about me these
this is what they've said about me these are some other people who are using the
are some other people who are using the exact same strategies that I'm showing
exact same strategies that I'm showing you right now and this is what you're
you right now and this is what you're going to want to do and that's why so
going to want to do and that's why so hey if you ever feel like you can't
hey if you ever feel like you can't possibly take on any more in your
possibly take on any more in your business where where you want to help
business where where you want to help people but you're already maxed out and
people but you're already maxed out and sacrificing time with your family and
sacrificing time with your family and friends chances are you can relate to
friends chances are you can relate to Amber when I first met Amber she was
Amber when I first met Amber she was completely booked with one toone clients
completely booked with one toone clients and while her clients were getting
and while her clients were getting amazing results his mom four was burnt
amazing results his mom four was burnt out sound familiar she knew she couldn't
out sound familiar she knew she couldn't take on any more clients without giving
take on any more clients without giving out more time with her family and
out more time with her family and friends even though she wanted to
friends even though she wanted to continue to impact even more lives so
continue to impact even more lives so she asked her magic question what the
she asked her magic question what the heck do I do to scale this thing she
heck do I do to scale this thing she knew launching was her next move but she
knew launching was her next move but she wasn't quite sure how to fit all the
wasn't quite sure how to fit all the pieces together sound familiar and yet
pieces together sound familiar and yet in 6 months and went from burnt down and
in 6 months and went from burnt down and struggling launches to having 125k
struggling launches to having 125k launch the best part she's no longer
launch the best part she's no longer having to choose between building her
having to choose between building her business spending time with her loved
business spending time with her loved ones she has a scalable business that's
ones she has a scalable business that's giving her more time to do what she
giving her more time to do what she loves without having a time limit uh
loves without having a time limit uh number on the people the she can help
number on the people the she can help okay so um good email but there's
okay so um good email but there's definitely a few pointers that we can
definitely a few pointers that we can add so here's essentially how I conduct
add so here's essentially how I conduct the perfect story so what I did in this
the perfect story so what I did in this particular loom video is I crafted a
particular loom video is I crafted a resource to discuss what I'm talking
resource to discuss what I'm talking about so you don't have to do this but
about so you don't have to do this but this is something that I find keeps me a
this is something that I find keeps me a lot more organized and that's very very
lot more organized and that's very very important in a loom video is to stay
important in a loom video is to stay highly organized because if you're
highly organized because if you're disorganized you're going to be thinking
disorganized you're going to be thinking you're going to be um uh where do I go
you're going to be um uh where do I go what was are going to say again um the
what was are going to say again um the third thing is uh damn I forget and that
third thing is uh damn I forget and that does not look good at all now you can go
does not look good at all now you can go back and edit your loom videos and this
back and edit your loom videos and this one I just did one way through and
one I just did one way through and that's why there's still some pauses
that's why there's still some pauses there's still some thinking and stuff
there's still some thinking and stuff but you can like edit your loom videos
but you can like edit your loom videos and they shouldn't really take you that
and they shouldn't really take you that long and this is also a resource that I
long and this is also a resource that I could use for any loom video that I ever
could use for any loom video that I ever make so I call this the perfect story
make so I call this the perfect story email and I add some steps on how to do
email and I add some steps on how to do it and then at the end I believe I leave
it and then at the end I believe I leave an example or email now this is a
an example or email now this is a resource that I basically created for
resource that I basically created for myself to kind of just um look back to
myself to kind of just um look back to every time I'm creating a story so the
every time I'm creating a story so the first thing is to write to the problem
first thing is to write to the problem um you definitely did that in the
um you definitely did that in the beginning you Rel so yeah what I do here
beginning you Rel so yeah what I do here is I essentially go to my resource and I
is I essentially go to my resource and I match it up with what he's doing and I
match it up with what he's doing and I see if there's what the commonalities
see if there's what the commonalities are but also what the things are in
are but also what the things are in there that could be better problem you
there that could be better problem you introduce the student and then the other
introduce the student and then the other thing so the main thing I would do is
thing so the main thing I would do is talk about where the student is now and
talk about where the student is now and her big result now your big result is in
her big result now your big result is in the subject line but you want to have
the subject line but you want to have your big results in the beginning of the
your big results in the beginning of the email too and it adds what's called a
email too and it adds what's called a what's in it for me with copyrighting
what's in it for me with copyrighting now you usually want to have a was in
now you usually want to have a was in for me or a big result in the beginning
for me or a big result in the beginning so essentially how this would look is
so essentially how this would look is talk about how she was completely uh
talk about how she was completely uh burnt out 6 months later though she was
burnt out 6 months later though she was U making
U making 125k and actually working at Less hours
125k and actually working at Less hours than she was when she was working 10K
than she was when she was working 10K and I'm about to show you how and then
and I'm about to show you how and then you go back to
you go back to because and then you go back to the the
because and then you go back to the the problem and the agitate and you talk
problem and the agitate and you talk about um how the problem was actually
about um how the problem was actually showing up in her life on top of that we
showing up in her life on top of that we would uh bridge the gap right so this is
would uh bridge the gap right so this is called a story Gap um email and that's
called a story Gap um email and that's kind of the the structure of it so this
kind of the the structure of it so this is basically just me telling him how to
is basically just me telling him how to create Banger stories then you relate
create Banger stories then you relate back to the dream state at the end and
back to the dream state at the end and give a CTA to learn more now the other
give a CTA to learn more now the other big thing about the email that I just
big thing about the email that I just wrote is that it is retelling a story
wrote is that it is retelling a story rather than reliving the story now it's
rather than reliving the story now it's not a terrible offender but it could
not a terrible offender but it could still be better so this is essentially
still be better so this is essentially the example that I always I always go to
the example that I always I always go to and this is something that I got from
and this is something that I got from honestly this is just some fire
honestly this is just some fire copyrighting value so you should
copyrighting value so you should probably be taking notes on this very
probably be taking notes on this very loom video as well another person's
loom video as well another person's email list that was very very
email list that was very very influential already has a huge business
influential already has a huge business nine figures so usually people tell a
nine figures so usually people tell a story like again that was borrowed
story like again that was borrowed Authority because I said here's an
Authority because I said here's an example that I got from a huge 9 fig
example that I got from a huge 9 fig business in their emails I was working
business in their emails I was working really hard on my own father super long
really hard on my own father super long hours low pay no chance of promotion so
hours low pay no chance of promotion so I started my online business right
I started my online business right whereas Rel living the story looks like
whereas Rel living the story looks like this one day I one day I worked hard
this one day I one day I worked hard labor until my back was throbbing in
labor until my back was throbbing in pain I was only 20 but felt the aches
pain I was only 20 but felt the aches and pains of a 59-year-old arthritis all
and pains of a 59-year-old arthritis all for my boss to tell me at the end of the
for my boss to tell me at the end of the day guys if we keep up at this rate
day guys if we keep up at this rate we'll get behind our schedule you need
we'll get behind our schedule you need to work harder that's when I knew I
to work harder that's when I knew I couldn't take it anymore and I decided
couldn't take it anymore and I decided I'm starting my business today so these
I'm starting my business today so these types of stories just create a whole lot
types of stories just create a whole lot more engagement entertainment it gets
more engagement entertainment it gets people invested in the story and it just
people invested in the story and it just brings out a lot uh more emotion and by
brings out a lot uh more emotion and by using and structuring my storage like
using and structuring my storage like this I've been able to get my clients
this I've been able to get my clients very good results this one my clients
very good results this one my clients and so again I'm using my experience in
and so again I'm using my experience in my Outreach super important to do and
my Outreach super important to do and this is going to help you get more
this is going to help you get more people to actually see your loom videos
people to actually see your loom videos more people to reply to them and of
more people to reply to them and of course gets you way more opportunities
course gets you way more opportunities and yes so there's like a million in one
and yes so there's like a million in one different ways to do a loom video if
different ways to do a loom video if someone tells you the craziest thing
someone tells you the craziest thing like bro Loom videos are oversaturated
like bro Loom videos are oversaturated that just means dude your loom vide suck
that just means dude your loom vide suck it's really funny because the people who
it's really funny because the people who say Loom videos don't work I look at
say Loom videos don't work I look at their loom video and it's awful like
their loom video and it's awful like they go like 2 minutes and they
they go like 2 minutes and they basically didn't even say anything this
basically didn't even say anything this is this is essentially what they do this
is this is essentially what they do this is what most people do you're probably
is what most people do you're probably realizing a common theme is that when
realizing a common theme is that when people say something doesn't work it
people say something doesn't work it doesn't work because they're not doing
doesn't work because they're not doing it very well that's basically it if you
it very well that's basically it if you do it super well like I'm I'm showing
do it super well like I'm I'm showing you right here dude big things big
you right here dude big things big things happen after the first email that
things happen after the first email that I sent to his list he said bro I just
I sent to his list he said bro I just knew it your email was sent out and I
knew it your email was sent out and I got mad responses with people wanting to
got mad responses with people wanting to sign up um on top of that I also have a
sign up um on top of that I also have a couple other um people that have
couple other um people that have actually helped grow their email list I
actually helped grow their email list I won't get into it right now um it's
won't get into it right now um it's something we can talk about later but
something we can talk about later but yeah I just wanted to point those few
yeah I just wanted to point those few things out to you I mean I have tons
things out to you I mean I have tons more ideas tons more ways out at the end
more ideas tons more ways out at the end the CTA is essentially those are some
the CTA is essentially those are some ways that you could improve your email
ways that you could improve your email list but I also have more things and
list but I also have more things and more suggestions that I could give more
more suggestions that I could give more strategies that I've implemented before
strategies that I've implemented before to get my clients results that I can get
to get my clients results that I can get you results with as well so essentially
you results with as well so essentially here I'm giving Intrigue because he's
here I'm giving Intrigue because he's knowing that I have even more stuff that
knowing that I have even more stuff that he could watch that's essentially what I
he could watch that's essentially what I did now again should you copy everything
did now again should you copy everything I just did word for word no of course
I just did word for word no of course not but what you should do is take
not but what you should do is take inspiration from the video that I just
inspiration from the video that I just showed you also there's like even more
showed you also there's like even more Loom videos inside of the free copy
Loom videos inside of the free copy starter kit that's a resource that you
starter kit that's a resource that you guys are going to need to consume like
guys are going to need to consume like all the way through because
all the way through because the amount of examples and stuff in
the amount of examples and stuff in there is just insane so here's another
there is just insane so here's another example of a loom video that I did now I
example of a loom video that I did now I actually did a video about this called
actually did a video about this called Watch Me Close 3K per month copying
Watch Me Close 3K per month copying client something like that and in the
client something like that and in the loom video I essentially came across
loom video I essentially came across this dude's page and I was talking about
this dude's page and I was talking about some ways that he can improve it as you
some ways that he can improve it as you can see dude this page is literally like
can see dude this page is literally like white background really small and overly
white background really small and overly simplistic and vague headline and then
simplistic and vague headline and then some text and then the start now button
some text and then the start now button and it's absolutely brother what's that
and it's absolutely brother what's that what's that brother I have no idea bro
what's that brother I have no idea bro it honestly it's it's it's terrible so
it honestly it's it's it's terrible so what I did I provided proof and I
what I did I provided proof and I provided proof critique by using a heat
provided proof critique by using a heat tracking software called exposed. so all
tracking software called exposed. so all the red and deep red parts are
the red and deep red parts are essentially where your eyes would go
essentially where your eyes would go when you land on the page as you can see
when you land on the page as you can see where people's eyes go first is on his
where people's eyes go first is on his face and on start now when people see a
face and on start now when people see a start now button they're not going to
start now button they're not going to click it because they don't know what is
click it because they don't know what is inside so by being able to track where
inside so by being able to track where people's eyes go you're going to be able
people's eyes go you're going to be able to best structure your page cuz if your
to best structure your page cuz if your page is structured like this and there's
page is structured like this and there's no one spot people should be looking
no one spot people should be looking like your headline is where people
like your headline is where people should be looking first so I created
should be looking first so I created this for him I also put it through the
this for him I also put it through the exact same software and you could
exact same software and you could obviously tell that the headline was
obviously tell that the headline was what what everybody looks at first and
what what everybody looks at first and the headline is way better it says in
the headline is way better it says in the next 10 minutes you're about to
the next 10 minutes you're about to discover the copy and paste strategy
discover the copy and paste strategy that people all around the world are
that people all around the world are using to make over $1,000 a day with
using to make over $1,000 a day with affiliate marketing no experience
affiliate marketing no experience required click below to find out how and
required click below to find out how and this is the optin page this is the op
this is the optin page this is the op page I made him this is the one that he
page I made him this is the one that he had mine's way better as you can see and
had mine's way better as you can see and I made a loom video about it and I sent
I made a loom video about it and I sent it to him and that's basically it so I
it to him and that's basically it so I created him a brand new resource I
created him a brand new resource I created him some free value I also
created him some free value I also created a video of the free value and
created a video of the free value and sent it over so I sent all that over I
sent it over so I sent all that over I said look what I can do look at how good
said look what I can do look at how good I am now again a couple things to note
I am now again a couple things to note it really does come down to skills now
it really does come down to skills now you're really being able to see okay
you're really being able to see okay damn if I get really good at my skills
damn if I get really good at my skills and do everything that Tyson shows me
and do everything that Tyson shows me especially in the secondary skills
especially in the secondary skills department or the secondary skill
department or the secondary skill section of the video dude I'm going to
section of the video dude I'm going to be unsto stoppable Pro tip after
be unsto stoppable Pro tip after creating one of the highest viewed
creating one of the highest viewed copyrighting videos ever on YouTube
copyrighting videos ever on YouTube literally one of the highest viewed
literally one of the highest viewed videos on YouTube with the word
videos on YouTube with the word copyrighting in the title I've learned
copyrighting in the title I've learned one thing above all else it's not about
one thing above all else it's not about overall minutes of value it's about how
overall minutes of value it's about how much value per minute it took 7 hours of
much value per minute it took 7 hours of content and I uploaded the best 4 hours
content and I uploaded the best 4 hours that's why it went viral that's why my
that's why it went viral that's why my video got over 1.6 million views at the
video got over 1.6 million views at the time of this recording probably much
time of this recording probably much more by the time you're watching this
more by the time you're watching this right now even in this video I mean who
right now even in this video I mean who knows but you're watching this right now
knows but you're watching this right now and you can tell I'm not talking about
and you can tell I'm not talking about any I'm not belaboring any points I'm
any I'm not belaboring any points I'm not doing anything unnecessarily
not doing anything unnecessarily everything in here is densely packed
everything in here is densely packed with value yet it's still so much so you
with value yet it's still so much so you got to do the same thing for your
got to do the same thing for your clients that's why you sitting there
clients that's why you sitting there making like a 10 or 20 minute loom video
making like a 10 or 20 minute loom video is not going to be valuable to them
is not going to be valuable to them what's valuable to them is a resource
what's valuable to them is a resource that you've bu built them something that
that you've bu built them something that you've made for them really really short
you've made for them really really short and you're actually presenting it
and you're actually presenting it yourself also guys I wanted to quickly
yourself also guys I wanted to quickly touch on this a lot of you guys probably
touch on this a lot of you guys probably aren't going to be that good on camera
aren't going to be that good on camera because talking to a camera is weird
because talking to a camera is weird talking to an anonim object it does not
talking to an anonim object it does not come natural to most people this is
come natural to most people this is something that I had to work on as well
something that I had to work on as well now you see me on camera and I'm
now you see me on camera and I'm charismatic I'm articulate I can say
charismatic I'm articulate I can say things just fine like I it looks like
things just fine like I it looks like I've been on camera and like I'm a
I've been on camera and like I'm a natural at it but that's far from the
natural at it but that's far from the truth I was worse on camera than you
truth I was worse on camera than you could probably even imagine after
could probably even imagine after creating hundreds of YouTube videos
creating hundreds of YouTube videos guess what happens you get good at it so
guess what happens you get good at it so again put in your reps dude put in your
again put in your reps dude put in your reps don't say well I'm not good at this
reps don't say well I'm not good at this I can't do this it all is a skill if
I can't do this it all is a skill if you're serious about this and you
you're serious about this and you actually want to make the money and you
actually want to make the money and you actually want to have the results dude
actually want to have the results dude it all comes down to are you willing to
it all comes down to are you willing to pay the price this not some passive
pay the price this not some passive income scheme some way that you can
income scheme some way that you can magically make money online no I'm going
magically make money online no I'm going to be completely honest it's not like
to be completely honest it's not like that but it's a way that if you work
that but it's a way that if you work hard and if you love a challenge and if
hard and if you love a challenge and if you are into actually building skills
you are into actually building skills and getting better this is a way that
and getting better this is a way that you can make an absorbent amount of
you can make an absorbent amount of money in a pretty short amount of time
money in a pretty short amount of time relative so some free email sequence
relative so some free email sequence examples so I'm going to open this up
examples so I'm going to open this up essentially it is exactly what it sounds
essentially it is exactly what it sounds like what I did was I told them exactly
like what I did was I told them exactly what it is at the beginning so this
what it is at the beginning so this email sample pack contains three
email sample pack contains three separate emails that showcase what I
separate emails that showcase what I write in order to nurture and convert
write in order to nurture and convert more leads in ry's funnel in order to
more leads in ry's funnel in order to make more bottom line profit for scaling
make more bottom line profit for scaling with systems so his business right there
with systems so his business right there his name right there and inside I
his name right there and inside I literally just have three emails that's
literally just have three emails that's essentially it just three emails again
essentially it just three emails again if you want to check everything out
if you want to check everything out inside of this you can go check it out
inside of this you can go check it out yourself but I mean dude it's just three
yourself but I mean dude it's just three emails yeah as you can see email one and
emails yeah as you can see email one and I write the email email two I write the
I write the email email two I write the email it's a promotions email and number
email it's a promotions email and number three I write the email and it's a story
three I write the email and it's a story email so there different different types
email so there different different types of emails but essentially they're just
of emails but essentially they're just an email nonetheless so often times
an email nonetheless so often times whenever you're out reaching to people
whenever you're out reaching to people you can say hey I I created this three
you can say hey I I created this three email secrets for your email list I
email secrets for your email list I noticed that you have one you're sending
noticed that you have one you're sending out emails I wanted to send you over
out emails I wanted to send you over these emails to see if there's something
these emails to see if there's something that you would use on your list that's
that you would use on your list that's basically it and when you send them over
basically it and when you send them over they're going to say wow these emails
they're going to say wow these emails are great just like Jay did the example
are great just like Jay did the example that I just showed you and then you're
that I just showed you and then you're going to get the client so again being
going to get the client so again being good at copywriting that's the cheat
good at copywriting that's the cheat code that's the game so a free sales
code that's the game so a free sales page example this was big so as you can
page example this was big so as you can see here I literally just created a
see here I literally just created a template sales page the words on the
template sales page the words on the page page are literally words that I
page page are literally words that I just came up with off the top of my head
just came up with off the top of my head they are just placeholders so what
they are just placeholders so what you're going to do is create the
you're going to do is create the headline right here this stuff is so
headline right here this stuff is so that they can better conceptualize what
that they can better conceptualize what the sales page would look like and then
the sales page would look like and then you go scroll stopper and then text then
you go scroll stopper and then text then scroll stopper and then text remember we
scroll stopper and then text remember we went through this and scroll stopper
went through this and scroll stopper then text now again this is formatting
then text now again this is formatting it so that it looks like it's an actual
it so that it looks like it's an actual sales page inside the Google Document so
sales page inside the Google Document so that again it looks like you put as much
that again it looks like you put as much effort in as possible that's another
effort in as possible that's another template you guys get inside of the of
template you guys get inside of the of course free copy sorder kit so now we
course free copy sorder kit so now we need to talk about about how to follow
need to talk about about how to follow up cuz let's say you've given your value
up cuz let's say you've given your value or or you you've agreed to a call but
or or you you've agreed to a call but they're still leaving you unseen or
they're still leaving you unseen or they've gone cold or they leave you on
they've gone cold or they leave you on red which happens a lot of the times but
red which happens a lot of the times but first we need to talk about the IMC
first we need to talk about the IMC framework if we're going to properly
framework if we're going to properly understand how to follow up with people
understand how to follow up with people so the IMC framework goes like this it
so the IMC framework goes like this it is essentially a cycle so what happens
is essentially a cycle so what happens incident it starts with an incident and
incident it starts with an incident and then it gets people to search and it
then it gets people to search and it gives people motivation so I'll explain
gives people motivation so I'll explain this when somebody signs up to a list
this when somebody signs up to a list let's say they sign up to a list on how
let's say they sign up to a list on how to lose weight they're not just like you
to lose weight they're not just like you know hanging out watching some Netflix
know hanging out watching some Netflix or they're just like hanging out with
or they're just like hanging out with their friends and they're like hm you
their friends and they're like hm you know what I should join an email list on
know what I should join an email list on how to lose weight that that that's not
how to lose weight that that that's not how it goes what happens is they step on
how it goes what happens is they step on the scale for the first time in 6 months
the scale for the first time in 6 months and they realize holy crap I didn't know
and they realize holy crap I didn't know I was that heavy that's the incident
I was that heavy that's the incident that causes the motivation motivation is
that causes the motivation motivation is caused by an incident or let's say
caused by an incident or let's say they're out shopping and they put on a
they're out shopping and they put on a large and usually larges fit them just
large and usually larges fit them just fine but this time he put on a large and
fine but this time he put on a large and it was he got so big that his gut was
it was he got so big that his gut was hanging down below his shirt that's an
hanging down below his shirt that's an incident where he like oh man I got to I
incident where he like oh man I got to I got to fix something or let's say he's
got to fix something or let's say he's hanging out with a bunch of his buddies
hanging out with a bunch of his buddies and they won't stop roasting him for
and they won't stop roasting him for being overweight and it's starting to
being overweight and it's starting to really get to him and that's when he
really get to him and that's when he said enough is enough and he had the
said enough is enough and he had the motivation that's what the incident is
motivation that's what the incident is the incident is the one straw that broke
the incident is the one straw that broke the camels back where people say enough
the camels back where people say enough is enough and it gets them into
is enough and it gets them into motivation and motivation leads to
motivation and motivation leads to action but what happens is that after
action but what happens is that after action comes complacency because they've
action comes complacency because they've reached a level of resistance so they
reached a level of resistance so they get motivated to do something get
get motivated to do something get motivated to lose weight they take
motivated to lose weight they take action towards it but then they start to
action towards it but then they start to get complacent because they run into
get complacent because they run into resistance right they said they're going
resistance right they said they're going to cut their calories they did cut their
to cut their calories they did cut their calories but then they get hungry so
calories but then they get hungry so they cheat once in a while on their on
they cheat once in a while on their on their cheap meals on their diet and they
their cheap meals on their diet and they start eating more calories then
start eating more calories then eventually they forget about it they say
eventually they forget about it they say it didn't work forget it and they go
it didn't work forget it and they go back to complacency and then another
back to complacency and then another incident happens and then the cycle
incident happens and then the cycle starts again and another incident
starts again and another incident happens and the cycle started starts
happens and the cycle started starts again okay why am I telling you this two
again okay why am I telling you this two main reasons actually one this is why
main reasons actually one this is why email copywriting and email marketing is
email copywriting and email marketing is so effective because you have a chance
so effective because you have a chance to just keep outreaching and outreaching
to just keep outreaching and outreaching outreaching to people over email and
outreaching to people over email and depending on what incidents happened and
depending on what incidents happened and if they're in a motivation stage they're
if they're in a motivation stage they're going to take action and actually buy
going to take action and actually buy because you're just outreaching to them
because you're just outreaching to them or you're just sending them that email
or you're just sending them that email at the right time it's the same with
at the right time it's the same with outreaching getting clients people are
outreaching getting clients people are going to say yes they want to work with
going to say yes they want to work with you or they're going to say yeah this is
you or they're going to say yeah this is awesome and you're going to get them
awesome and you're going to get them into a warm lead but they're going to go
into a warm lead but they're going to go cold because again they've gotten
cold because again they've gotten complacent they're like ah yeah I
complacent they're like ah yeah I shouldn't do that but not right now I've
shouldn't do that but not right now I've seen this and heard this so many
seen this and heard this so many different times you guys are going to
different times you guys are going to get so many Mayes it's going to be
get so many Mayes it's going to be insane that's exactly what I went
insane that's exactly what I went through a whole bunch of Mayes people
through a whole bunch of Mayes people saying yeah but not right now or or I
saying yeah but not right now or or I don't know if we really need this at the
don't know if we really need this at the moment that sort of thing so they get
moment that sort of thing so they get complacent but mark my words there will
complacent but mark my words there will be an incident where they will want to
be an incident where they will want to work with you okay if they've already
work with you okay if they've already said they wanted to work with you or
said they wanted to work with you or said yes to your value at all then
said yes to your value at all then there's somebody who's susceptible to
there's somebody who's susceptible to your marketing susceptible to becoming
your marketing susceptible to becoming your client so that person is your
your client so that person is your client in the future that is literally
client in the future that is literally what you have to do step for step the
what you have to do step for step the right time and yes they might go cold on
right time and yes they might go cold on you but here's here's the other thing
you but here's here's the other thing dude that so many copy waterers give up
dude that so many copy waterers give up they give up when somebody says no did
they give up when somebody says no did you not did you guys not just see the
you not did you guys not just see the DMS that I showed you did you see how
DMS that I showed you did you see how long I was following up for I I didn't
long I was following up for I I didn't stop following up people L said no few
stop following up people L said no few months later they were my client paying
months later they were my client paying me 3K per month isn't that funny that's
me 3K per month isn't that funny that's how life is that's how copyrighting is
how life is that's how copyrighting is and that's how getting clients is let's
and that's how getting clients is let's look at exactly how to follow up top of
look at exactly how to follow up top of Mind why followup is so important
Mind why followup is so important another thing to think about this is why
another thing to think about this is why big Brands like Coke Coca-Cola and
big Brands like Coke Coca-Cola and McDonald's have some of the biggest
McDonald's have some of the biggest marketing budgets of all time yet
marketing budgets of all time yet everyone already knows who they are
everyone already knows who they are think about that why does McDonald's
think about that why does McDonald's advertise so much when everybody already
advertise so much when everybody already knows what McDonald's is there will come
knows what McDonald's is there will come a time where your client experiences a
a time where your client experiences a pain point and wants to optimize their
pain point and wants to optimize their business and when they do you have to be
business and when they do you have to be the one they think of first the reason
the one they think of first the reason why McDonald's still advertises is
why McDonald's still advertises is because they're looking for that again
because they're looking for that again incident that incident could be you're
incident that incident could be you're driving down the street you're super
driving down the street you're super hungry you're like man I don't want to
hungry you're like man I don't want to go home and make food I just want
go home and make food I just want something quick but something quick is
something quick but something quick is something that's close you see those big
something that's close you see those big golden arches you're like hm that
golden arches you're like hm that wouldn't be too bad and then you just
wouldn't be too bad and then you just find McDonald's and you go in that's
find McDonald's and you go in that's basically it they just want to be at the
basically it they just want to be at the right place and the right time it has
right place and the right time it has nothing to do with if you know them or
nothing to do with if you know them or not it's the same with your Outreach you
not it's the same with your Outreach you have to be in the right place at the
have to be in the right place at the right time that's it and it can change
right time that's it and it can change your life forever so how do we follow up
your life forever so how do we follow up so you send your opening message and if
so you send your opening message and if you don't get a reply let's say you send
you don't get a reply let's say you send a quick bump 3 Days Later hey just
a quick bump 3 Days Later hey just wondering if you saw this so this is
wondering if you saw this so this is what it looks like through email if I
what it looks like through email if I was emailing somebody and they didn't
was emailing somebody and they didn't reply I would say hey just wondering if
reply I would say hey just wondering if you saw this or just bumping this up in
you saw this or just bumping this up in your inbox in case you got buried that's
your inbox in case you got buried that's one thing that I want to do and that's
one thing that I want to do and that's the only time I want to do that exact
the only time I want to do that exact thing if you still get no reply try
thing if you still get no reply try another angle so if the first one was
another angle so if the first one was like a funny witty silly email the
like a funny witty silly email the second email will be 2 or 3 days later
second email will be 2 or 3 days later and I'll say hey I'm just bumping this
and I'll say hey I'm just bumping this up and then the third email will be
up and then the third email will be another 2 or 3 Day days later if they
another 2 or 3 Day days later if they still don't reply and I'll come at it
still don't reply and I'll come at it from another angle so I won't be funny
from another angle so I won't be funny maybe I'll be more serious or maybe I
maybe I'll be more serious or maybe I won't offer them the value that I
won't offer them the value that I offered them before if I said here's the
offered them before if I said here's the three email sequence maybe I'll say hey
three email sequence maybe I'll say hey I created a loom video about your funnel
I created a loom video about your funnel so come up with different angles every
so come up with different angles every single time if this happens and they
single time if this happens and they still don't get zero reply then you move
still don't get zero reply then you move on here's another thing it's so much
on here's another thing it's so much easier to get someone from a maybe to a
easier to get someone from a maybe to a yes than to get someone from a no to a
yes than to get someone from a no to a maybe and to a yes so focus on the low
maybe and to a yes so focus on the low hanging fruit if someone is just
hanging fruit if someone is just completely cold and they've never apply
completely cold and they've never apply to you yet then move on if someone says
to you yet then move on if someone says no just straight up no we don't want you
no just straight up no we don't want you or we already have somebody Circle back
or we already have somebody Circle back meaning leave them alone for at least 1
meaning leave them alone for at least 1 month and then Circle back with them
month and then Circle back with them later if a reply to consume your value
later if a reply to consume your value is sent meaning hey man I created this
is sent meaning hey man I created this value do you want to check it out and
value do you want to check it out and they say yes but you're ghosted later on
they say yes but you're ghosted later on in the conversation follow up from a
in the conversation follow up from a different angle next time keep offering
different angle next time keep offering them value in circling back every few
them value in circling back every few days SL weeks until they eventually hire
days SL weeks until they eventually hire you these people can be classified as
you these people can be classified as warm leads so again if they say yes now
warm leads so again if they say yes now they're a warm lead and if they're warm
they're a warm lead and if they're warm lead you never let them off the hook you
lead you never let them off the hook you never stop following up with them I
never stop following up with them I can't stress this enough this is why
can't stress this enough this is why people don't get clients dude is because
people don't get clients dude is because they're are reaching to people they're
they're are reaching to people they're not following up they take no for an
not following up they take no for an answer someone goes to them or go goes
answer someone goes to them or go goes cold on them and then like oh man this
cold on them and then like oh man this cop or anything bro it just doesn't
cop or anything bro it just doesn't work it's is funny cuz I see it all the
work it's is funny cuz I see it all the time yet when I actually finally cracked
time yet when I actually finally cracked Outreach I was like holy crap dude this
Outreach I was like holy crap dude this this is so much easier than how I've
this is so much easier than how I've been doing it in the beginning because
been doing it in the beginning because when I started dude again didn't have
when I started dude again didn't have any Tyson 4D I joined the copywriting
any Tyson 4D I joined the copywriting course and I'm telling you right now it
course and I'm telling you right now it left a lot to be desired I'll just leave
left a lot to be desired I'll just leave it like that Universal rule number one
it like that Universal rule number one quality is more important than quantity
quality is more important than quantity and Universal rule number two to learn
and Universal rule number two to learn quality you must first produce quantity
quality you must first produce quantity I don't know about you guys but this guy
I don't know about you guys but this guy is spitting okay so quality over
is spitting okay so quality over quantity all the time so when you're
quantity all the time so when you're creating these pieces of value for your
creating these pieces of value for your potential clients you want them to be as
potential clients you want them to be as high quality as possible but the way
high quality as possible but the way that you actually learn how to make
that you actually learn how to make things high quality is you have to make
things high quality is you have to make a lot of them if you create 100 emails
a lot of them if you create 100 emails bu your 101st email that's going to be
bu your 101st email that's going to be so much higher quality than the best
so much higher quality than the best email you could ever make but it's your
email you could ever make but it's your very first email NE this to say you guys
very first email NE this to say you guys should be producing a lot of stuff allow
should be producing a lot of stuff allow me to demonstrate how Outreach Works
me to demonstrate how Outreach Works step by step okay everybody so here I am
step by step okay everybody so here I am on Instagram and I scrolled for like 2
on Instagram and I scrolled for like 2 seconds and I came across cross an ad I
seconds and I came across cross an ad I don't know what it is I am AI start your
don't know what it is I am AI start your AI agency deal. It looks interesting it
AI agency deal. It looks interesting it has 500,000 likes so this dude's running
has 500,000 likes so this dude's running ads to this so I'm going to check out
ads to this so I'm going to check out his profile he has over 500,000
his profile he has over 500,000 followers this is someone that I would
followers this is someone that I would reach out to or somebody on his team but
reach out to or somebody on his team but essentially so I know this is a good
essentially so I know this is a good Prospect I know this is a guy who is a
Prospect I know this is a guy who is a Founder CEO of deal. he's a he's a
Founder CEO of deal. he's a he's a business owner and essentially he owns
business owner and essentially he owns what looks like a software awesome so
what looks like a software awesome so what I'm going to do is I'm going to
what I'm going to do is I'm going to click on this little button right here
click on this little button right here and then I'm going to look at all these
and then I'm going to look at all these other guys this guy has 10,000 followers
other guys this guy has 10,000 followers a lot less people following him but
a lot less people following him but again that just means that he has
again that just means that he has possibility to answer your message a lot
possibility to answer your message a lot more cuz the people with hundreds of
more cuz the people with hundreds of thousands of followers they're a lot
thousands of followers they're a lot less likely to answer your message or
less likely to answer your message or even see it so concierge of PR manage
even see it so concierge of PR manage publicity for clients seven figure
publicity for clients seven figure business owner okay seven fig business
business owner okay seven fig business owner as you can see here he has a
owner as you can see here he has a website and an offer okay influencing
website and an offer okay influencing purchasing decisions at scale looks good
purchasing decisions at scale looks good to me he has 10,000 followers he has
to me he has 10,000 followers he has decent engagement on his stuff I would
decent engagement on his stuff I would say Outreach to him and in his bio he
say Outreach to him and in his bio he literally says that he's a seven
literally says that he's a seven figureure business owner so he's making
figureure business owner so he's making over a million dollars per year so again
over a million dollars per year so again I would say outre to him so what I'm
I would say outre to him so what I'm going to do again is click on that
going to do again is click on that little button and go to the next guy
little button and go to the next guy this guy has 990,000 followers father
this guy has 990,000 followers father investor car fanatic make money.org
investor car fanatic make money.org looks like he's a Creator he also has
looks like he's a Creator he also has decent views this is another guy I would
decent views this is another guy I would Outreach to and then I'm going to go
Outreach to and then I'm going to go over here and I'm going to go to the
over here and I'm going to go to the next guy helping you grow your business
next guy helping you grow your business and passive income $60 million in
and passive income $60 million in Revenue investor how to grow your wealth
Revenue investor how to grow your wealth he has a link down here again another
he has a link down here again another guy that I would outage to ww Prosperity
guy that I would outage to ww Prosperity Summit anyways I don't know what it is
Summit anyways I don't know what it is if I was actually AR to these people I
if I was actually AR to these people I would spend a little bit more time
would spend a little bit more time qualifying them but again going through
qualifying them but again going through and and demonstrating so what would I do
and and demonstrating so what would I do here so for this dude he doesn't have a
here so for this dude he doesn't have a story up right now and he also doesn't
story up right now and he also doesn't have highlights so he doesn't have
have highlights so he doesn't have anything I can just straight up reply to
anything I can just straight up reply to so what I would do is I would go to one
so what I would do is I would go to one of his things like this one for example
of his things like this one for example I would send it to him as a reply and I
I would send it to him as a reply and I would either say something that's super
would either say something that's super relatable or just say something ask a
relatable or just say something ask a question about it that's all I would say
question about it that's all I would say or I would just go to him and I would
or I would just go to him and I would just send him a straight DM where I go
just send him a straight DM where I go to one of his old posts like one of
to one of his old posts like one of these ones back here or something I
these ones back here or something I would just read it I would consume it
would just read it I would consume it and then I would DM him hey man I just
and then I would DM him hey man I just wanted to reach out to say I really
wanted to reach out to say I really liked how you XYZ I really liked how you
liked how you XYZ I really liked how you did this I really liked how you did that
did this I really liked how you did that and then I would end it off with a very
and then I would end it off with a very simple and short question again okay so
simple and short question again okay so I got to a guy and this dude does not
I got to a guy and this dude does not look like a business owner he does not
look like a business owner he does not look like somebody that I would like to
look like somebody that I would like to outreach to because he only 1, 1600
outreach to because he only 1, 1600 followers all I would do is go back and
followers all I would do is go back and go to the next Julie Chanel here's
go to the next Julie Chanel here's another girl and she's a business owner
another girl and she's a business owner and that's how I would go through and go
and that's how I would go through and go through suggested and suggested and
through suggested and suggested and suggestion again if I just scroll again
suggestion again if I just scroll again scroll scroll scroll here's another dude
scroll scroll scroll here's another dude who has a business 1,400 followers my
who has a business 1,400 followers my best CS trainings for free he looks a
best CS trainings for free he looks a little small so I might Outreach to him
little small so I might Outreach to him I might not I personally would skip
I might not I personally would skip might be worth uh trying to outreach to
might be worth uh trying to outreach to if he's your very first potential client
if he's your very first potential client and then you're going to come across
and then you're going to come across acoss something like this so when you
acoss something like this so when you actually click on all these profiles
actually click on all these profiles Instagram will notice and it will be
Instagram will notice and it will be like okay he's super susceptible to uh
like okay he's super susceptible to uh advertisements right now so they're
advertisements right now so they're going to send you a bunch so I'll go to
going to send you a bunch so I'll go to this one audit. a this guy's still
this one audit. a this guy's still pretty small what about this guy he's
pretty small what about this guy he's still decently small but he's followed
still decently small but he's followed by some pretty big Brands he has 3,000
by some pretty big Brands he has 3,000 followers so maybe it's not the worst go
followers so maybe it's not the worst go to this guy over here no limits CEO boom
to this guy over here no limits CEO boom this guy has 66,000 and he has he made
this guy has 66,000 and he has he made over $100,000 in 30 days so bam and
over $100,000 in 30 days so bam and again I mean guys all this stuff is is I
again I mean guys all this stuff is is I I found what probably five or six
I found what probably five or six potential clients in like 30 seconds cuz
potential clients in like 30 seconds cuz I scrolled and I clicked on some ads and
I scrolled and I clicked on some ads and that's it so as you can see here we're
that's it so as you can see here we're now on YouTube and what I did was I
now on YouTube and what I did was I simply searched up how to run ads why
simply searched up how to run ads why because this is going to give me like
because this is going to give me like agencies and businesses to business
agencies and businesses to business owners so I see a couple top channels
owners so I see a couple top channels here the thing with the very very top
here the thing with the very very top channels is they're going to be super
channels is they're going to be super popular so not the best to outreach to
popular so not the best to outreach to yeah I'm going to outreach to people who
yeah I'm going to outreach to people who are more mid SL smaller so this guy for
are more mid SL smaller so this guy for example well I don't think I know who
example well I don't think I know who this is he has 76,000 followers I go
this is he has 76,000 followers I go over to his thing he doesn't have a link
over to his thing he doesn't have a link in the description also his other videos
in the description also his other videos look like they're not really about real
look like they're not really about real stuff so I pass on him wouldn't go for
stuff so I pass on him wouldn't go for him let's check out this guy this guy's
him let's check out this guy this guy's a super popular dude I'm pretty sure I'm
a super popular dude I'm pretty sure I'm going to look at his stuff he has a free
going to look at his stuff he has a free AI store buer I'm pretty sure he does
AI store buer I'm pretty sure he does e-commerce so that's somebody that I
e-commerce so that's somebody that I might Outreach to what about this dude
might Outreach to what about this dude this dude has 200,000 free paid ads PDF
this dude has 200,000 free paid ads PDF and he has a book so this is essentially
and he has a book so this is essentially an opt-in page so this is a guy out
an opt-in page so this is a guy out would Outreach to as you can see new
would Outreach to as you can see new book shows the secrets to booking an
book shows the secrets to booking an exra 1 to three exterior cleaning jobs
exra 1 to three exterior cleaning jobs day okay interesting so what I would do
day okay interesting so what I would do is I would go to his about so his
is I would go to his about so his actually doesn't show his personal email
actually doesn't show his personal email so then what I would do is I would just
so then what I would do is I would just figure out another way to do it I would
figure out another way to do it I would look him up on Instagram or I would try
look him up on Instagram or I would try to find his LinkedIn and I would use
to find his LinkedIn and I would use apollo.io but either in any way I would
apollo.io but either in any way I would still be able to outre to him just fine
still be able to outre to him just fine so guys I'll leave you with that those
so guys I'll leave you with that those were two very very simple demonstrations
were two very very simple demonstrations of how I go about finding clients again
of how I go about finding clients again it is super super super super simple a
it is super super super super simple a lot of people get stuck because they
lot of people get stuck because they over complicate things but understand
over complicate things but understand that confusion leads to complacency so
that confusion leads to complacency so don't overthink it don't get confused
don't overthink it don't get confused next how to look legit online as you can
next how to look legit online as you can see looking legit online is a huge
see looking legit online is a huge factor in actually getting clients
factor in actually getting clients because once you Outreach to them
because once you Outreach to them they're going to want to know who you
they're going to want to know who you are they're going to look at who you are
are they're going to look at who you are they're going to see your online profile
they're going to see your online profile and if you look legit they're going to
and if you look legit they're going to give you a chance and if you look even
give you a chance and if you look even legit than legit you have lots of good
legit than legit you have lots of good posts on there again people are going to
posts on there again people are going to outreach to you essentially like you've
outreach to you essentially like you've seen so guys this is my Instagram if you
seen so guys this is my Instagram if you want to go and look at some stuff that I
want to go and look at some stuff that I post here it is you know I have some
post here it is you know I have some photos here I have a video of my car a
photos here I have a video of my car a picture of me out shooting picture of me
picture of me out shooting picture of me with a funny filter more stuff I have a
with a funny filter more stuff I have a slide picture down here some more
slide picture down here some more pictures of me in my car some pictures
pictures of me in my car some pictures from the past some pictures of me doing
from the past some pictures of me doing cool things but again this is basically
cool things but again this is basically how you're going to want your Instagram
how you're going to want your Instagram to look essentially what you want your
to look essentially what you want your Instagram to say is I am not a bot and
Instagram to say is I am not a bot and I'm not some basement dweller who just
I'm not some basement dweller who just lives in his M's basement and never sees
lives in his M's basement and never sees sunlight or touches grass so that's
sunlight or touches grass so that's basically it okay so you don't want to
basically it okay so you don't want to look like that and if you're watching
look like that and if you're watching this on your laptop and you have your
this on your laptop and you have your phone handy you can literally just scan
phone handy you can literally just scan the screen right now to quickly open up
the screen right now to quickly open up the Instagram give it a follow and check
the Instagram give it a follow and check it out later so here's how to speedrun
it out later so here's how to speedrun your personal brand in building so why
your personal brand in building so why even a personal brand in the first place
even a personal brand in the first place so it's better than website people ask
so it's better than website people ask me all the time Tyson website no
me all the time Tyson website no Instagram yes it builds your no like and
Instagram yes it builds your no like and Trust Factor prospects will check it out
Trust Factor prospects will check it out even if you ask them to or not and it
even if you ask them to or not and it also builds your social proof so another
also builds your social proof so another piece of proof that people want to know
piece of proof that people want to know you this is my personal student Andre
you this is my personal student Andre and he sent out a cold email and the guy
and he sent out a cold email and the guy who you set the cold email out to said
who you set the cold email out to said this I rate your hustle few questions
this I rate your hustle few questions how old are you why do you do what you
how old are you why do you do what you do why should I go on a 10-minute call
do why should I go on a 10-minute call with you tell me something random about
with you tell me something random about you and what country are you from answer
you and what country are you from answer them honestly and I'll jump on a call
them honestly and I'll jump on a call with you now this took me by surprise
with you now this took me by surprise because I was like wow look at this this
because I was like wow look at this this dude genuinely just wants to get to know
dude genuinely just wants to get to know him before he hops on a call with him on
him before he hops on a call with him on a deeper level there's a very common
a deeper level there's a very common saying in business that goes like this
saying in business that goes like this hire for attitude and not for skill
hire for attitude and not for skill because skill is easy skill can be
because skill is easy skill can be taught skill is just like you show
taught skill is just like you show somebody what to do and they go do it
somebody what to do and they go do it like it's really that simple but
like it's really that simple but attitude is what a lot of people hire
attitude is what a lot of people hire for as you can see how do we build the
for as you can see how do we build the personal brand so personal brand do do
personal brand so personal brand do do let keep it super basic from the get-go
let keep it super basic from the get-go one upload content from your personal
one upload content from your personal life that's what we want to do and you
life that's what we want to do and you don't want to upload content that is too
don't want to upload content that is too personal you drinking out with your
personal you drinking out with your buddies you talking about some girl that
buddies you talking about some girl that you were talking to last night you just
you were talking to last night you just doing something that's just showing
doing something that's just showing stuff that's like too personal and weird
stuff that's like too personal and weird again you don't want to do that you want
again you don't want to do that you want to look professional you don't want to
to look professional you don't want to show like memes that are like crude or
show like memes that are like crude or something like you want to keep
something like you want to keep professional next is you want to work on
professional next is you want to work on your personal brand regularly and you
your personal brand regularly and you don't want to think your personal brand
don't want to think your personal brand is done and then never touch it again
is done and then never touch it again you want to use proven techniques while
you want to use proven techniques while adding your own content and you don't
adding your own content and you don't want to copy and paste the examples SLT
want to copy and paste the examples SLT templates word for word so let's go
templates word for word so let's go through some more here are the top three
through some more here are the top three easy personal brand posts that anybody
easy personal brand posts that anybody can make so number one is a high Value
can make so number one is a high Value slh Hobby post this is my post it's
slh Hobby post this is my post it's literally just me with my firearm just
literally just me with my firearm just doing some shooting and I say working
doing some shooting and I say working hard on this new Outreach method what do
hard on this new Outreach method what do you guys think so far so it's a picture
you guys think so far so it's a picture of me doing something that I like and
of me doing something that I like and the caption is casual so on your
the caption is casual so on your Instagram like one of the worst things
Instagram like one of the worst things you can do is like have every single
you can do is like have every single post be about like DM me if you're a
post be about like DM me if you're a business and you want to make 10 times
business and you want to make 10 times more profit in Revenue I can help you
more profit in Revenue I can help you make money money money money money
make money money money money money because again guys your profile
because again guys your profile shouldn't look like one big
shouldn't look like one big advertisement at all it should look like
advertisement at all it should look like your personal profile you just happen to
your personal profile you just happen to help people make a lot more money with
help people make a lot more money with your copywriting slail marketingdigital
your copywriting slail marketingdigital marketing next is the talking head re so
marketing next is the talking head re so this is just me holding my phone out in
this is just me holding my phone out in front of me and I'm talking about
front of me and I'm talking about business or I'm just talking about life
business or I'm just talking about life or business and general possible hooks
or business and general possible hooks so here's something that copywriters
so here's something that copywriters mess up on all the time they make
mess up on all the time they make content about copywriting and not about
content about copywriting and not about business my friends these businesses
business my friends these businesses don't care about copyrighting they don't
don't care about copyrighting they don't care about here's the top five subject
care about here's the top five subject lines they don't care about here's the
lines they don't care about here's the Pas formula they don't care about those
Pas formula they don't care about those things what they care about is here's
things what they care about is here's how to make more money in your business
how to make more money in your business with copywriting digital marketing
with copywriting digital marketing properly set up landing pages optimizing
properly set up landing pages optimizing your funnel these things so some
your funnel these things so some possible hooks here's some done for you
possible hooks here's some done for you hooks here's how I got XYZ result for my
hooks here's how I got XYZ result for my Niche client so here's how I got an
Niche client so here's how I got an extra $20,000 per month with my fitness
extra $20,000 per month with my fitness client I did this I did this and I did
client I did this I did this and I did this right I optimized his emails I
this right I optimized his emails I recreated his ctas and I fixed his sales
recreated his ctas and I fixed his sales Pages for example that's it if I created
Pages for example that's it if I created a real like that and a business comes
a real like that and a business comes across my profile they're watching me
across my profile they're watching me talk they're seeing I'm I'm articulate
talk they're seeing I'm I'm articulate they are also seeing that I've gotten
they are also seeing that I've gotten results for my past clients next if
results for my past clients next if Niche business struggles booking more
Niche business struggles booking more qualified sales calls or whatever the
qualified sales calls or whatever the dream state is or want in my experience
dream state is or want in my experience it has to do with these two things then
it has to do with these two things then you explain and you recap so what this
you explain and you recap so what this looks like is because you're saying in
looks like is because you're saying in my experience again it it essentially
my experience again it it essentially sounds like right you're inferring that
sounds like right you're inferring that you have experience even if you haven't
you have experience even if you haven't worked with a bunch of clients before if
worked with a bunch of clients before if if you've written copy you have
if you've written copy you have experience so in my experience copy is
experience so in my experience copy is written better when it's like this and
written better when it's like this and again you can use other people's
again you can use other people's Authority you can look at some really
Authority you can look at some really really huge marketers and say well look
really huge marketers and say well look at what they say look at what they do so
at what they say look at what they do so this is what this is what other people
this is what this is what other people should consider doing as well three
should consider doing as well three easiest ways to grow your email list and
easiest ways to grow your email list and milk it for every penny it's worth and
milk it for every penny it's worth and then number one you do this number two
then number one you do this number two you do this number three you do this
you do this number three you do this again realize how these are things that
again realize how these are things that businesses actually want that businesses
businesses actually want that businesses can actually understand not like the
can actually understand not like the things that you're learning in this
things that you're learning in this course like and but what I mean by that
course like and but what I mean by that is if I tell you guys okay here's how to
is if I tell you guys okay here's how to write an email like you wouldn't create
write an email like you wouldn't create a real about here's how to write an
a real about here's how to write an email because dude that is not what
email because dude that is not what business owners want to see like you're
business owners want to see like you're creating copyrighting content as if
creating copyrighting content as if you're creating content for copywriters
you're creating content for copywriters or something like it doesn't make any
or something like it doesn't make any sense so you want to create content for
sense so you want to create content for business owners next is a caption based
business owners next is a caption based post so all I did was I took a photo of
post so all I did was I took a photo of me and then I put a testimonial
me and then I put a testimonial underneath and then I wrote this this
underneath and then I wrote this this has to be the best thing to wake up to
has to be the best thing to wake up to LOL client went from a dead email list
LOL client went from a dead email list producing zero leads to booking 10 high
producing zero leads to booking 10 high ticket sales calls in one email no
ticket sales calls in one email no tricks no no secret sauce no Wizardry
tricks no no secret sauce no Wizardry just some damn good copy and you can do
just some damn good copy and you can do it too just keep improving you'll be
it too just keep improving you'll be getting voice notes like these from your
getting voice notes like these from your clients in no time and then I put
clients in no time and then I put comment on how your journey is going you
comment on how your journey is going you shouldn't put any CTA like that again
shouldn't put any CTA like that again that's exactly what it should look like
that's exactly what it should look like just a short caption talking about your
just a short caption talking about your past experiences talking about what
past experiences talking about what you've done before or talking about some
you've done before or talking about some things that again business owners can do
things that again business owners can do to make more money and improve with
to make more money and improve with copywriting or email marketing so
copywriting or email marketing so comment that someone left on my video
comment that someone left on my video how can we show luxury on our posts if
how can we show luxury on our posts if we don't have any cars watches Etc
we don't have any cars watches Etc please tell Tyson thank you so much so
please tell Tyson thank you so much so this is a common misconception is that I
this is a common misconception is that I say you should post yourself doing high
say you should post yourself doing high value activities and people are like
value activities and people are like well what if I don't have fancy cars or
well what if I don't have fancy cars or fancy watches like that's not what I'm
fancy watches like that's not what I'm saying first of all dudes have uploaded
saying first of all dudes have uploaded photos of them with other people's cars
photos of them with other people's cars or just a random car and been like this
or just a random car and been like this car isn't mine but and they just make a
car isn't mine but and they just make a post about a car literally a brand is
post about a car literally a brand is just Association if you see a guy post
just Association if you see a guy post it up next to a really nice car and you
it up next to a really nice car and you know it's not his car still you're going
know it's not his car still you're going to subconsciously create that person as
to subconsciously create that person as a higher value person and again we don't
a higher value person and again we don't complain about the game we just play the
complain about the game we just play the rules of the game people judge a book by
rules of the game people judge a book by its cover that's just what it is so
its cover that's just what it is so remember what I said have the best cover
remember what I said have the best cover and be the best book that's as simple as
and be the best book that's as simple as it really gets so as you can see this is
it really gets so as you can see this is not a luxury post also this is like my
not a luxury post also this is like my cheapest firearm here this is like a
cheapest firearm here this is like a what 400 $500 gun it only shoots two 22
what 400 $500 gun it only shoots two 22 long rifle so it's very very small
long rifle so it's very very small caliber so it's not one of my best guns
caliber so it's not one of my best guns not anything super expensive anybody
not anything super expensive anybody could take a video a photo like this
could take a video a photo like this even if I didn't have anything in my
even if I didn't have anything in my hands and it was just a good picture of
hands and it was just a good picture of me outside in the wilderness that's a
me outside in the wilderness that's a good hobby post / a high value post if
good hobby post / a high value post if you're ever on vacation or in a cool
you're ever on vacation or in a cool spot take a photo if you're dressed
spot take a photo if you're dressed super nice let's say you're wearing a
super nice let's say you're wearing a suit and tie and you're out having a
suit and tie and you're out having a coffee dude take a photo and put it on
coffee dude take a photo and put it on your Instagram that stuff looks good
your Instagram that stuff looks good again you want the other person to be
again you want the other person to be confident that you're not just some
confident that you're not just some weirdo or basement dweller or you're not
weirdo or basement dweller or you're not a menace to society or you're not a
a menace to society or you're not a gangster or something if you're sitting
gangster or something if you're sitting down playing chess like bro I don't know
down playing chess like bro I don't know about you but I don't see hoodlums and
about you but I don't see hoodlums and thgs just hanging out and playing a game
thgs just hanging out and playing a game of chess so it just creates a little bit
of chess so it just creates a little bit of a better opinion they're going to
of a better opinion they're going to have of you just because they see you do
have of you just because they see you do high value things subconsciously
high value things subconsciously associate you with things that are high
associate you with things that are high value so another Pro tip for you guys
value so another Pro tip for you guys here do not be desperate the goal of
here do not be desperate the goal of your Instagram isn't to attract clients
your Instagram isn't to attract clients it's supposed to look like a personal
it's supposed to look like a personal Instagram that you post business stuff
Instagram that you post business stuff on sometimes don't look like everyone
on sometimes don't look like everyone else so two big things there don't look
else so two big things there don't look super desperate and don't look like
super desperate and don't look like everyone else don't have a bunch of ctas
everyone else don't have a bunch of ctas I call the actions like please DM me if
I call the actions like please DM me if you need email marketing please DM me if
you need email marketing please DM me if you need copywriting that looks weak you
you need copywriting that looks weak you look weak sauce you look desperate don't
look weak sauce you look desperate don't do that stuff or if you just go on
do that stuff or if you just go on Instagram look at what every other
Instagram look at what every other copywriter is doing again you're going
copywriter is doing again you're going to go through and look and see wow these
to go through and look and see wow these guys have blank empty profiles and the
guys have blank empty profiles and the stuff on there doesn't look very good or
stuff on there doesn't look very good or you're just going to see overall what
you're just going to see overall what they look like and you want yours to
they look like and you want yours to look different again guys there are so
look different again guys there are so many different ways to differentiate
many different ways to differentiate your Outreach bro if I'm outreaching you
your Outreach bro if I'm outreaching you and I could Outreach to the same person
and I could Outreach to the same person bro I promise you I'm getting the client
bro I promise you I'm getting the client why Instagram looks banging the value
why Instagram looks banging the value I'm going to send is going to be insane
I'm going to send is going to be insane like every single part of this is going
like every single part of this is going to be insane I've shown you already
to be insane I've shown you already screenshots of people saying you know
screenshots of people saying you know what I don't usually reply to DMs like
what I don't usually reply to DMs like this I don't really usually reply to
this I don't really usually reply to outreaches like this but this is just so
outreaches like this but this is just so much value that I'm blown away so let's
much value that I'm blown away so let's work together if you give them that
work together if you give them that feeling dude this game over that's how
feeling dude this game over that's how you get client after client after client
you get client after client after client I was to the point where I knew for a
I was to the point where I knew for a fact I could get on a sales call every
fact I could get on a sales call every single week every single week
single week every single week consistently without fail I could get on
consistently without fail I could get on a sales call done and eventually you're
a sales call done and eventually you're going to get in the same position what's
going to get in the same position what's going on everybody I hope you are locked
going on everybody I hope you are locked and loaded and ready to get back into
and loaded and ready to get back into the free Mega course man I like those
the free Mega course man I like those gun intros man I got to I got to get
gun intros man I got to I got to get more guns to do more gun intros because
more guns to do more gun intros because bro editor just makes them look fire all
bro editor just makes them look fire all right everybody as we were saying we
right everybody as we were saying we just got finished with a pro tip and now
just got finished with a pro tip and now we are going to move on to the most
we are going to move on to the most frequently Asked question so you
frequently Asked question so you probably left some of these questions in
probably left some of these questions in the comments already no worries and if
the comments already no worries and if these questions actually lead you to
these questions actually lead you to more questions then by all means you can
more questions then by all means you can feel free to again go ahead and ask them
feel free to again go ahead and ask them in the comments so okay so number one
in the comments so okay so number one how do I accept payment okay this is a
how do I accept payment okay this is a big one so there are plenty of tools out
big one so there are plenty of tools out there the one that I use is stripe and
there the one that I use is stripe and yes you might be in some sort of third
yes you might be in some sort of third world country or European country where
world country or European country where a lot of these are hard to come by or or
a lot of these are hard to come by or or they don't work for you or they're not
they don't work for you or they're not available for you okay so I'll give you
available for you okay so I'll give you some Alternatives so stripe PayPal those
some Alternatives so stripe PayPal those are the big ones there's also things
are the big ones there's also things like pioneer okay it's called p a y o n
like pioneer okay it's called p a y o n e e r poner there's also wise w i s e
e e r poner there's also wise w i s e those are the main ones that pretty much
those are the main ones that pretty much everybody uses if none of those work for
everybody uses if none of those work for you you got to figure something out it's
you you got to figure something out it's not really a me thing like I can't
not really a me thing like I can't really give you every single payment
really give you every single payment thing in the world like you're going to
thing in the world like you're going to have to do some research and figure out
have to do some research and figure out some ways but usually there is something
some ways but usually there is something okay I've paid people from some pretty
okay I've paid people from some pretty crazy countries before that I didn't
crazy countries before that I didn't even know existed so there's some way
even know existed so there's some way for you to accept cash next how much
for you to accept cash next how much should I charge now I considered
should I charge now I considered creating like kind of like a whole slide
creating like kind of like a whole slide about this but it's really not that deep
about this but it's really not that deep guys at first you're going to want to
guys at first you're going to want to charge a smaller amount if it's your
charge a smaller amount if it's your very first client I I usually say you
very first client I I usually say you want to create some sort of lro a
want to create some sort of lro a lowrisk offer this is something like a
lowrisk offer this is something like a free trial period there's a difference
free trial period there's a difference from working for free and working for a
from working for free and working for a free trial period so a free trial period
free trial period so a free trial period is like 1 week 2 week basically you
is like 1 week 2 week basically you don't really want to go a month because
don't really want to go a month because then they're going to get used to not
then they're going to get used to not paying you so one week two week a month
paying you so one week two week a month if you really care that much if you
if you really care that much if you really want to that's for the free trial
really want to that's for the free trial period there's also commission based
period there's also commission based some people like commission based
some people like commission based because it makes them feel as though
because it makes them feel as though okay well I don't actually have to pay
okay well I don't actually have to pay this dude anything until money starts
this dude anything until money starts coming in so it's another way to kind of
coming in so it's another way to kind of defer payment and decrease the risk on
defer payment and decrease the risk on their end and then there's also a small
their end and then there's also a small onetime project so I do this one a lot
onetime project so I do this one a lot as you can see with some of my
as you can see with some of my outreaches that I showed you guys I do
outreaches that I showed you guys I do like $300 to start $400 to start just
like $300 to start $400 to start just for a couple emails and then we'll see
for a couple emails and then we'll see if we're a good fit to work together
if we're a good fit to work together that's a great angle to go for and then
that's a great angle to go for and then past that man it really does come down
past that man it really does come down to the offer like what are they offering
to the offer like what are they offering you or or if they want you to do
you or or if they want you to do something like daily emails it's going
something like daily emails it's going to take you a month to do there's no
to take you a month to do there's no reason why you can't negotiate
reason why you can't negotiate eventually 2 Grand three grand 4 grand
eventually 2 Grand three grand 4 grand for that it's not really that deep as
for that it's not really that deep as much A lot of people think like as for
much A lot of people think like as for like typical rates per email is like
like typical rates per email is like $100 to $200 per email some people even
$100 to $200 per email some people even do$ 250 or more sales page is like
do$ 250 or more sales page is like $11,000 $1,500 even $2,000 plus and so
$11,000 $1,500 even $2,000 plus and so on so forth so hopefully that kind of
on so forth so hopefully that kind of gives you a little bit more insight on
gives you a little bit more insight on how much you should charge what happens
how much you should charge what happens after the sales call I get this question
after the sales call I get this question a lot honestly not sure why because I
a lot honestly not sure why because I remember what it's like to be a beginner
remember what it's like to be a beginner vividly and I don't think that this
vividly and I don't think that this question ran through my mind what do I
question ran through my mind what do I do after the sales call I mean it
do after the sales call I mean it probably depends on what you guys agreed
probably depends on what you guys agreed upon and what you should be working on
upon and what you should be working on but my best guess is that you should
but my best guess is that you should probably start working on the things
probably start working on the things that you discussed on the sales call
that you discussed on the sales call maybe there's something deeper to that
maybe there's something deeper to that question I'm not I don't really
question I'm not I don't really understand if you have any more specific
understand if you have any more specific questions because remember the better
questions because remember the better your questions the better your answer
your questions the better your answer will be so you know where to go to ask
will be so you know where to go to ask those down in the comments how do we
those down in the comments how do we book calls with prospects that is with
book calls with prospects that is with cend Lee so it kind of is spelled like
cend Lee so it kind of is spelled like calendar but instead of dur it's Lee
calendar but instead of dur it's Lee calendar Le and here you're going to be
calendar Le and here you're going to be able to set your hours so if you're
able to set your hours so if you're available from like let's say 6:00 a.m.
available from like let's say 6:00 a.m. till 900 a.m. then you can set that on
till 900 a.m. then you can set that on you calendly and then they're going to
you calendly and then they're going to be able to pick the times that work for
be able to pick the times that work for them this way it's a lot easier than
them this way it's a lot easier than like hey man what time zone are you in
like hey man what time zone are you in are you free on 7:00 a.m. on on Friday
are you free on 7:00 a.m. on on Friday no I can't do 7: a.m. on Friday Friday
no I can't do 7: a.m. on Friday Friday let's do Thursday at 400 p.m. like dude
let's do Thursday at 400 p.m. like dude that's just adds so much friction to the
that's just adds so much friction to the call I'm telling you you want to
call I'm telling you you want to download and use calendly instead next
download and use calendly instead next how does the email marketing software
how does the email marketing software work SL how do we send the emails so
work SL how do we send the emails so once we have this client and we're
once we have this client and we're writing the emails for them what does
writing the emails for them what does the delivery look like do I write the
the delivery look like do I write the emails in a document do I create it in
emails in a document do I create it in some sort of software and send it out to
some sort of software and send it out to their list how does that work well we're
their list how does that work well we're going to go more into the email
going to go more into the email marketing software and the secondary's
marketing software and the secondary's skill portion I'll L be taking you
skill portion I'll L be taking you through my own software and giving you a
through my own software and giving you a look into what that looks like where to
look into what that looks like where to find things every software is going to
find things every software is going to be different but yes I'm going to show
be different but yes I'm going to show you exactly how to send with the
you exactly how to send with the software how to use the software but
software how to use the software but essentially yes their whole email list
essentially yes their whole email list is on a software and they can send
is on a software and they can send either broadcast emails which means just
either broadcast emails which means just an email to their whole list or just a
an email to their whole list or just a part part of the list all at once they
part part of the list all at once they can schedule these broadcast emails or
can schedule these broadcast emails or they can create an email automation
they can create an email automation which essentially and we're going to go
which essentially and we're going to go a lot deeper into this but essentially
a lot deeper into this but essentially it automatically sends them based on
it automatically sends them based on when they signed up or based on when
when they signed up or based on when they took an action so if they let's say
they took an action so if they let's say bought a product then they're going to
bought a product then they're going to gets an automatic email right after or
gets an automatic email right after or if they sign up to a free newsletter
if they sign up to a free newsletter then they're going to get automatic
then they're going to get automatic emails 1 day 4 days 7 days after they
emails 1 day 4 days 7 days after they sign up and whether you actually create
sign up and whether you actually create the emails and send them out in their
the emails and send them out in their software or not or just send over the
software or not or just send over the copy again it's up to you and the client
copy again it's up to you and the client that's where a lot of your questions are
that's where a lot of your questions are going to be answered again you're not
going to be answered again you're not going to know and be able to script out
going to know and be able to script out every single conversation before you get
every single conversation before you get paid or before you have your first
paid or before you have your first client so I've done work for some
client so I've done work for some clients where I send it over into Google
clients where I send it over into Google Documents and I've done work for some
Documents and I've done work for some clients where I manage their whole email
clients where I manage their whole email list okay email list management is again
list okay email list management is again another upsell that you can actually
another upsell that you can actually give them and we're going to go really
give them and we're going to go really deep into that I actually just finished
deep into that I actually just finished up writing most of the secondary skills
up writing most of the secondary skills portion and man can't believe is is
portion and man can't believe is is giving this out for free dude like
giving this out for free dude like literally mentors are are charging at
literally mentors are are charging at least 5 grand for this it's nuts so
least 5 grand for this it's nuts so we're just going to get right into it if
we're just going to get right into it if you still have any questions ask in the
you still have any questions ask in the comments section don't be shy I reply I
comments section don't be shy I reply I want to finish this off by giving you
want to finish this off by giving you guys a few things that I've learned
guys a few things that I've learned after coaching thousands of copywriters
after coaching thousands of copywriters first and foremost
first and foremost most people don't bother outreaching
most people don't bother outreaching consistently over long periods of time
consistently over long periods of time 99% of people are not even going to
99% of people are not even going to finish the video proven by the
finish the video proven by the statistics given to us by YouTube so 99%
statistics given to us by YouTube so 99% of people literally can't even sit there
of people literally can't even sit there and finish learning so that's 1% you're
and finish learning so that's 1% you're in the top 1% literally if you've just
in the top 1% literally if you've just watched it furthermore you're in the top
watched it furthermore you're in the top percent if you just watched it out of
percent if you just watched it out of that 1% probably about another 1% of
that 1% probably about another 1% of that 1% goes and actually writes their
that 1% goes and actually writes their first piece of copy probably 1% of that
first piece of copy probably 1% of that 1% of that 1% probably does their first
1% of that 1% probably does their first Outreach and starts outreaching
Outreach and starts outreaching consistently over even just a month so
consistently over even just a month so you have to realize that with anything
you have to realize that with anything whether it's Drop Shipping day trading
whether it's Drop Shipping day trading literally anything in the world even
literally anything in the world even like things that aren't money making
like things that aren't money making related like think about how many people
related like think about how many people buy a gym membership and then don't go
buy a gym membership and then don't go to the gym they have intentions but it
to the gym they have intentions but it doesn't matter bro you can have
doesn't matter bro you can have literally tons and tons and tons of
literally tons and tons and tons of attention but it doesn't matter unless
attention but it doesn't matter unless you actually take some action next is
you actually take some action next is that habits must be implemented before
that habits must be implemented before they can be optimized so this is super
they can be optimized so this is super important dude start sloppy start sloppy
important dude start sloppy start sloppy give yourself permission to suck habits
give yourself permission to suck habits must be implemented before they can be
must be implemented before they can be optimized so don't come out here and try
optimized so don't come out here and try to have this optimized Outreach game
to have this optimized Outreach game where I'm going to outreach to 100
where I'm going to outreach to 100 people per day and they're all going to
people per day and they're all going to be perfect business owners and all my
be perfect business owners and all my Outreach is going to be perfect I'm
Outreach is going to be perfect I'm going to track perfectly because it's
going to track perfectly because it's going to be foreign to you so even if
going to be foreign to you so even if for 1 hour a day you just start
for 1 hour a day you just start outreaching dude just do it this is like
outreaching dude just do it this is like I tell people when they're trying to get
I tell people when they're trying to get their Fitness right when they're trying
their Fitness right when they're trying to build down muscle dude just do like
to build down muscle dude just do like three push-ups a day people are like
three push-ups a day people are like with three push push-ups a day that's
with three push push-ups a day that's not going to help my chest no of course
not going to help my chest no of course it's not going to help your chest dummy
it's not going to help your chest dummy you're not going to reach hypertrophy
you're not going to reach hypertrophy like that but you are creating the Habit
like that but you are creating the Habit just because you're putting the Habit
just because you're putting the Habit into your dek
into your dek now after that the Habit can be
now after that the Habit can be optimized maybe next day you start with
optimized maybe next day you start with 20 maybe then you start doing 30 and so
20 maybe then you start doing 30 and so on and so forth and then you start doing
on and so forth and then you start doing a whole workout because you have it
a whole workout because you have it planned out in your day because the
planned out in your day because the Habit has been implemented before can be
Habit has been implemented before can be optimized next copywriters who focus on
optimized next copywriters who focus on nurturing warm leads wins I can't stress
nurturing warm leads wins I can't stress this enough copywriters who focus on
this enough copywriters who focus on nurturing warm leads you know what most
nurturing warm leads you know what most copywriters do we just discussed that
copywriters do we just discussed that most copywriters don't even finish a
most copywriters don't even finish a video but the ones who are actually
video but the ones who are actually outreaching most of them get a warm lead
outreaching most of them get a warm lead so somebody who says yes to looking at
so somebody who says yes to looking at their stuff and then they get ghosted
their stuff and then they get ghosted and then they just never Outreach that
and then they just never Outreach that person again or when someone says yeah
person again or when someone says yeah we already have somebody for that for
we already have somebody for that for example they never Outreach again it's
example they never Outreach again it's like bro first of all if someone says
like bro first of all if someone says they already have somebody that already
they already have somebody that already have a copywriter dude that's almost one
have a copywriter dude that's almost one of the best replies that they can that
of the best replies that they can that you can ever have because you know what
you can ever have because you know what that copywriter has got your client bro
that copywriter has got your client bro eventually they're going to either move
eventually they're going to either move up in the company they're going to
up in the company they're going to either be head of copywriting and need
either be head of copywriting and need more copywriters they are going to not
more copywriters they are going to not work out because the copywriter isn't as
work out because the copywriter isn't as good as they say they are or they're
good as they say they are or they're going to not work out because the
going to not work out because the copywriter doesn't want to work for that
copywriter doesn't want to work for that particular business because for some
particular business because for some reason they don't get along copywriters
reason they don't get along copywriters don't just sit in the same position
don't just sit in the same position forever this really makes me laugh
forever this really makes me laugh because some people are like dude this
because some people are like dude this nich is oversaturated or copywriting is
nich is oversaturated or copywriting is oversaturated every business already has
oversaturated every business already has a copywriter let's just let's just make
a copywriter let's just let's just make simple math a million businesses with a
simple math a million businesses with a million copywriters do you think that
million copywriters do you think that there's going to be one opportunity out
there's going to be one opportunity out there maybe one per day with 365 days in
there maybe one per day with 365 days in a year a million businesses with a
a year a million businesses with a million copy writers bro one of them is
million copy writers bro one of them is going to move on to a different a
going to move on to a different a different position they're going to
different position they're going to become the CMO one of them is going to
become the CMO one of them is going to just quit some of them are going to get
just quit some of them are going to get fired it's literally inevitable that
fired it's literally inevitable that that there are going to be openings it
that there are going to be openings it doesn't make any sense this uh line of
doesn't make any sense this uh line of thinking okay so that's all I have to
thinking okay so that's all I have to say about that next is to you should
say about that next is to you should sign up to tons of email lists so that
sign up to tons of email lists so that you can gather swipe while also looking
you can gather swipe while also looking for things that can be improved so again
for things that can be improved so again create a new gmail address sign up to a
create a new gmail address sign up to a whole bunch of marketing emails by
whole bunch of marketing emails by downloading their free stuff or putting
downloading their free stuff or putting your email into their newsletter or
your email into their newsletter or buying things that you genuinely want to
buying things that you genuinely want to buy for like 7 to 27 bucks or 57 bucks
buy for like 7 to 27 bucks or 57 bucks or whatever it is online products and um
or whatever it is online products and um dude just get on on their list and and
dude just get on on their list and and see what they send to you cuz sometimes
see what they send to you cuz sometimes it's good and if it's good you can take
it's good and if it's good you can take inspiration from it if it's bad you can
inspiration from it if it's bad you can Outreach to them and say hey I can make
Outreach to them and say hey I can make this better okay so it's literally a
this better okay so it's literally a win-win win win win win win so because I
win-win win win win win win so because I know I'm already going to get asked this
know I'm already going to get asked this every single time I bring up the facts
every single time I bring up the facts that I have on to one students my
that I have on to one students my question is you mentioned you have
question is you mentioned you have students how does one enroll to be your
students how does one enroll to be your student I would really like to be
student I would really like to be successful at this well it's definitely
successful at this well it's definitely the most successful or the best way to
the most successful or the best way to become a successful copywriter is to
become a successful copywriter is to have a mentor if you want to be one of
have a mentor if you want to be one of my students the link to that is down
my students the link to that is down below in the description the one toone
below in the description the one toone mentorship some people are looking for
mentorship some people are looking for it some people aren't if you aren't
it some people aren't if you aren't looking for it dude it's no worries you
looking for it dude it's no worries you can still win no big deal but if you are
can still win no big deal but if you are looking for it again that's down below
looking for it again that's down below in the description how to close clients
in the description how to close clients on sales calls or on calls be talking
on sales calls or on calls be talking about sales calls principles plus script
about sales calls principles plus script okay so this is going to be super
okay so this is going to be super important okay so you sent your Outreach
important okay so you sent your Outreach and they booked a call and now you got
and they booked a call and now you got your call scheduled and it's time to
your call scheduled and it's time to figure out what to do so in this section
figure out what to do so in this section I'm going to show you exactly what to do
I'm going to show you exactly what to do so my friends the sales structure that I
so my friends the sales structure that I like to use is called o o that's
like to use is called o o that's basically it now this is something that
basically it now this is something that I didn't create the structure or the
I didn't create the structure or the idea myself I mean the sales calls are
idea myself I mean the sales calls are simple there's just sales calls I
simple there's just sales calls I created o o o because I just F found
created o o o because I just F found that the acronym was kind of cool the
that the acronym was kind of cool the three O's anyways so you start off with
three O's anyways so you start off with the overview you get on a call with them
the overview you get on a call with them then you say okay here's what we're
then you say okay here's what we're going to be talking about here's what
going to be talking about here's what we're going to discuss I'm going to ask
we're going to discuss I'm going to ask you some questions about your business
you some questions about your business where it's kind of going the directions
where it's kind of going the directions I'll tell you a little bit about what I
I'll tell you a little bit about what I do and if there's any way that I can
do and if there's any way that I can help and then we can go from there how
help and then we can go from there how does that sound basically it next is
does that sound basically it next is Direction you get clear on what
Direction you get clear on what direction they're trying to go into so
direction they're trying to go into so like what are your goals like what are
like what are your goals like what are you trying to do to actually get to you
you trying to do to actually get to you know whatever it is like are you trying
know whatever it is like are you trying to increase Revenue right now like what
to increase Revenue right now like what is the main goal and what is there like
is the main goal and what is there like a timeline for that goal like what are
a timeline for that goal like what are you trying to do where are you trying to
you trying to do where are you trying to go also how are you trying to get there
go also how are you trying to get there so if they say you want to scale using
so if they say you want to scale using ads and we're looking for somebody to
ads and we're looking for somebody to take over the email marketing aspect of
take over the email marketing aspect of things as to squeeze out as much as we
things as to squeeze out as much as we can off of each lead get as many upsells
can off of each lead get as many upsells as we can and get as many conversions
as we can and get as many conversions from just viewer or from just lead to
from just viewer or from just lead to buyer as we can with email you want to
buyer as we can with email you want to optimize that well then they basically
optimize that well then they basically just sold themselves on you bro but if
just sold themselves on you bro but if you come in out of the gay being like
you come in out of the gay being like I'm a super cool copywriter I can make
I'm a super cool copywriter I can make anybody money and I work with these
anybody money and I work with these people like dude that's that's the
people like dude that's that's the opposite of what you want to do on a
opposite of what you want to do on a sales call they should be doing 70% of
sales call they should be doing 70% of the talking 70 to 80% so there's really
the talking 70 to 80% so there's really no reason to be nervous or worry about
no reason to be nervous or worry about it it's the expression that I really
it it's the expression that I really like is it's really hard to say the
like is it's really hard to say the wrong thing to the right person it's
wrong thing to the right person it's really hard to say the right thing to
really hard to say the right thing to the wrong person and also if they're
the wrong person and also if they're getting on a call with you dude they
getting on a call with you dude they already want to work with you nobody out
already want to work with you nobody out here especially business owner is just
here especially business owner is just hopping on a call with random dudes all
hopping on a call with random dudes all day trust they don't want to hop on a
day trust they don't want to hop on a call with you unless they want to work
call with you unless they want to work with with you they already the right
with with you they already the right person is really hard to say the wrong
person is really hard to say the wrong thing to them so next is obstacles is
thing to them so next is obstacles is there anything you guys have been
there anything you guys have been struggling with to actually get there
struggling with to actually get there any obstacles any roadblocks you guys
any obstacles any roadblocks you guys have been having any problems so far or
have been having any problems so far or is it just kind of like you're
is it just kind of like you're implementing a new strategy it's
implementing a new strategy it's basically it next is timeline so this is
basically it next is timeline so this is where you get really clear on okay what
where you get really clear on okay what what's the timeline looking like like
what's the timeline looking like like are you guys super quick super fast
are you guys super quick super fast looking to scale as fast as possible
looking to scale as fast as possible running and gunning or like like what's
running and gunning or like like what's the timeline is it 3 months is it 6
the timeline is it 3 months is it 6 months is it 1 year and then next after
months is it 1 year and then next after you have all that stuff you can kind of
you have all that stuff you can kind of give them an offer so okay it looks like
give them an offer so okay it looks like you are looking for somebody to take
you are looking for somebody to take care of this task that sound accurate
care of this task that sound accurate like yeah that's exactly what we want
like yeah that's exactly what we want you say okay cool well um this is
you say okay cool well um this is something that I've been wanting to do
something that I've been wanting to do for a while I've been looking into I've
for a while I've been looking into I've been learning about and I think that I'd
been learning about and I think that I'd definitely be able to handle something
definitely be able to handle something like this for you then you say cool and
like this for you then you say cool and then you come up with an offer like yeah
then you come up with an offer like yeah okay that's awesome let's do it you're
okay that's awesome let's do it you're like okay awesome man um I'm ready to
like okay awesome man um I'm ready to get into like talk about pricing if you
get into like talk about pricing if you want and they going to be like yeah okay
want and they going to be like yeah okay sure let's talk about it in my
sure let's talk about it in my experience as soon as you get on the
experience as soon as you get on the sales call pricing is going to be one of
sales call pricing is going to be one of the things on the front of their mind
the things on the front of their mind because they don't even want to do all
because they don't even want to do all this stuff unless they know that you're
this stuff unless they know that you're not ridiculously price overview let them
not ridiculously price overview let them know what they're going to be talking
know what they're going to be talking about on the call and how long it should
about on the call and how long it should last how this usually goes is I'm going
last how this usually goes is I'm going to ask a question find out where you're
to ask a question find out where you're trying to go based on what I gather and
trying to go based on what I gather and I can assess firstly I can help and then
I can assess firstly I can help and then we'll talk about how I can help sound
we'll talk about how I can help sound cool that's basically it Direction make
cool that's basically it Direction make sure you know exactly what direction
sure you know exactly what direction people are going and how they intend to
people are going and how they intend to get there so what are some of the main
get there so what are some of the main goals and steps you're currently taking
goals and steps you're currently taking to get there or wherever you want to go
to get there or wherever you want to go obstacles make sure you know what they
obstacles make sure you know what they need and what they're looking for okay
need and what they're looking for okay this is super important you don't want
this is super important you don't want to pitch yourself before you do any of
to pitch yourself before you do any of these steps what's been stopping you
these steps what's been stopping you from getting there so far are you on
from getting there so far are you on track and looking for something specific
track and looking for something specific to speed up the process next is timeline
to speed up the process next is timeline make sure you know when they plan on
make sure you know when they plan on implementing certain steps and getting
implementing certain steps and getting their goal so that you can later on
their goal so that you can later on encourage them to start now if they want
encourage them to start now if they want to reach their goal by whatever date
to reach their goal by whatever date they say and then next of course is
they say and then next of course is offer if you can make your prospect an
offer if you can make your prospect an offer at this point make sure it goes
offer at this point make sure it goes together with the information that
together with the information that they've given you and that's basically
they've given you and that's basically it so Pro tips number one this is a
it so Pro tips number one this is a Discovery call and not an interview a
Discovery call and not an interview a lot of people think that once you hop on
lot of people think that once you hop on these calls people are going to be
these calls people are going to be asking you so how long have you been
asking you so how long have you been marketing for what companies have you
marketing for what companies have you work for blah blah blah in my experience
work for blah blah blah in my experience that never ever happens I've gotten on
that never ever happens I've gotten on sales call role plays with guys and they
sales call role plays with guys and they like they're pretending to be the client
like they're pretending to be the client and they think those are the questions
and they think those are the questions they're going to ask those are not the
they're going to ask those are not the questions that are asked nobody actually
questions that are asked nobody actually like it's not a job interview dude you
like it's not a job interview dude you you'll find out with freelancing and
you'll find out with freelancing and with marketing that everything you're
with marketing that everything you're taught in school or everything you're
taught in school or everything you're conditioned to believe is just false
conditioned to believe is just false people are not that interested in that
people are not that interested in that people just want to see see if you can
people just want to see see if you can do the thing that they want you to do
do the thing that they want you to do and if you show them that you're
and if you show them that you're competent and that you can do it and get
competent and that you can do it and get them results then they don't care I
them results then they don't care I don't care if someone started yesterday
don't care if someone started yesterday if I give them a chance and they knock
if I give them a chance and they knock it out of the park dude who cares so
it out of the park dude who cares so next don't over complicate things it's
next don't over complicate things it's hard to say the wrong thing to the right
hard to say the wrong thing to the right person and the right thing to the wrong
person and the right thing to the wrong person super important you can't sell
person super important you can't sell meat to a vegan offer what they need and
meat to a vegan offer what they need and not what you're good at okay so you're
not what you're good at okay so you're not going to sell meat to a vegan
not going to sell meat to a vegan translation is that you're not going to
translation is that you're not going to give somebody or sell somebody on
give somebody or sell somebody on something that they don't want so let's
something that they don't want so let's say you have this awesome burger and
say you have this awesome burger and you're trying to sell it to a vegan dude
you're trying to sell it to a vegan dude and you're like bro it's made out of
and you're like bro it's made out of grade a Angus beef this is awesome beef
grade a Angus beef this is awesome beef it's the best like okay but I don't eat
it's the best like okay but I don't eat that and you're like okay but but no bro
that and you're like okay but but no bro you don't understand bro this this beef
you don't understand bro this this beef got the spices in it bro and and it's
got the spices in it bro and and it's created just perfectly like bro I don't
created just perfectly like bro I don't eat that I don't eat meat I don't know
eat that I don't eat meat I don't know what to tell you it's the same thing
what to tell you it's the same thing dude distinguish obstacles from
dude distinguish obstacles from objections this one's super important
objections this one's super important and know the difference before getting
and know the difference before getting into price ask just a triple check is
into price ask just a triple check is this something you feel like could help
this something you feel like could help you get to your goal like the offer that
you get to your goal like the offer that I gave you and is there any reason why
I gave you and is there any reason why we wouldn't be able to start right away
we wouldn't be able to start right away and hit the ground running so if you say
and hit the ground running so if you say something like is there any reason why
something like is there any reason why we wouldn't be able to start today they
we wouldn't be able to start today they might say oh yeah well we're actually
might say oh yeah well we're actually like working on implementing or bringing
like working on implementing or bringing on more people in the next 2 weeks and
on more people in the next 2 weeks and you wouldn't really bring up price until
you wouldn't really bring up price until you get that information you don't bring
you get that information you don't bring up price until you have all the
up price until you have all the information the reason why this is
information the reason why this is important is because let's say you don't
important is because let's say you don't bring up obstacles first you just go for
bring up obstacles first you just go for Straight Like price you can be like okay
Straight Like price you can be like okay well the price is like we can do this
well the price is like we can do this for like 2 Grand a month then they're
for like 2 Grand a month then they're going to say something like oh yeah well
going to say something like oh yeah well we were thinking about starting in 2
we were thinking about starting in 2 weeks anyways and that's going to work
weeks anyways and that's going to work against you because now instead of in of
against you because now instead of in of you actually handling the objections
you actually handling the objections themselves cuz maybe they'll have
themselves cuz maybe they'll have objections and maybe they'll have
objections and maybe they'll have obstacles but trying to handle them both
obstacles but trying to handle them both at the same time is the worst thing that
at the same time is the worst thing that you can possibly do cuz they're going to
you can possibly do cuz they're going to try to come up with some excuse and then
try to come up with some excuse and then you're going to believe the excuse then
you're going to believe the excuse then you're going to get off the call without
you're going to get off the call without actually handling their objections and
actually handling their objections and that's not what you want so you want to
that's not what you want so you want to figure out when they're actually trying
figure out when they're actually trying to start if they're ready to start right
to start if they're ready to start right now and if they say something like yeah
now and if they say something like yeah I'd be willing to start if we can work
I'd be willing to start if we can work out like an offer like if the pricing
out like an offer like if the pricing would make sense then it gives you a
would make sense then it gives you a perfect segue into the price cuz they're
perfect segue into the price cuz they're bringing it up being like well what are
bringing it up being like well what are you what's your price and you're not
you what's your price and you're not bringing it up so this always looks
bringing it up so this always looks better and next we need to talk about
better and next we need to talk about objection handling this should pretty
objection handling this should pretty much never happen like I I've never
much never happen like I I've never really had to be in an objection
really had to be in an objection handling situation but if it does here
handling situation but if it does here are a few things that you do need to
are a few things that you do need to know one never be confrontational agree
know one never be confrontational agree first and then become curious so if
first and then become curious so if someone says something like yeah now
someone says something like yeah now really isn't the right time I don't know
really isn't the right time I don't know if we have it in the budget so I got to
if we have it in the budget so I got to get off the call and check the finances
get off the call and check the finances what I would say is yeah man makes a
what I would say is yeah man makes a bunch of sense I mean you're a business
bunch of sense I mean you're a business owner you got a bunch of bills I'm sure
owner you got a bunch of bills I'm sure you got a bunch of softwares and people
you got a bunch of softwares and people and payroll and bills be creeping up on
and payroll and bills be creeping up on you so I understand no worries and then
you so I understand no worries and then you would handle the objection so you
you would handle the objection so you agree yeah man makes makes perfect sense
agree yeah man makes makes perfect sense but understand that most objections are
but understand that most objections are smoke screens ask questions to get the
smoke screens ask questions to get the real objection so a lot of people say
real objection so a lot of people say something like I got to think about it
something like I got to think about it or I'm not really sure yet or let me
or I'm not really sure yet or let me look at the finances because they're
look at the finances because they're giving you a smoke screen a smoke screen
giving you a smoke screen a smoke screen is something to distract you from the
is something to distract you from the real objection use your sales call
real objection use your sales call information that you wrote down for ammo
information that you wrote down for ammo that's really important too so to get
that's really important too so to get there that if someone says oh well you
there that if someone says oh well you know I think that we should wait and I
know I think that we should wait and I would look at it look at my page while
would look at it look at my page while be like this this this is really what I
be like this this this is really what I would say well I'm a bit confused you
would say well I'm a bit confused you said you wanted to wait but then like
said you wanted to wait but then like earlier you said that you wanted to
earlier you said that you wanted to reach this amount of money in the next 3
reach this amount of money in the next 3 months so it sounded like you were like
months so it sounded like you were like super ready to get going and now you're
super ready to get going and now you're saying you want to wait and you know
saying you want to wait and you know that's cool and all I was confused which
that's cool and all I was confused which one are you trying to go super quick and
one are you trying to go super quick and just by asking questions them seeing
just by asking questions them seeing that they're contradicting themselves
that they're contradicting themselves they're are going to be like yeah well I
they're are going to be like yeah well I did say that so the goal here is not to
did say that so the goal here is not to make them feel stupid it's not to get
make them feel stupid it's not to get them in a gotcha moment the goal here is
them in a gotcha moment the goal here is literally just to get to the real
literally just to get to the real objection that's it handling the real
objection that's it handling the real objection and the real objection the
objection and the real objection the only real OB ction that you they could
only real OB ction that you they could really have is that one they don't trust
really have is that one they don't trust you to do what you're saying you're
you to do what you're saying you're going to do and two is they think that
going to do and two is they think that you're overpriced they think that they
you're overpriced they think that they can get it for cheaper and better or
can get it for cheaper and better or cheaper for the same quality that sort
cheaper for the same quality that sort of thing if they say something like you
of thing if they say something like you know I want to think about it for
know I want to think about it for example I'd be like oh yeah for sure no
example I'd be like oh yeah for sure no worries what exactly do you want to
worries what exactly do you want to think about and it could be like well I
think about and it could be like well I want to think about the price or I want
want to think about the price or I want to think about like I want to look at
to think about like I want to look at more of your work and you know look at
more of your work and you know look at more of your portfolio those are two
more of your portfolio those are two different things so if they want to look
different things so if they want to look at more of your work look at more of
at more of your work look at more of your portfolio then they're not
your portfolio then they're not convinced yet they don't trust you yet
convinced yet they don't trust you yet and if they are just concerned about the
and if they are just concerned about the price then that's an objection you can
price then that's an objection you can handle so if you're on the call you can
handle so if you're on the call you can be like oh yeah no worries man if it be
be like oh yeah no worries man if it be comfortable with you what I usually do
comfortable with you what I usually do is start out with my clients like just
is start out with my clients like just as a discovery project so like a small
as a discovery project so like a small onetime project to see you know if we
onetime project to see you know if we worked well together if it would be a
worked well together if it would be a good fit and then we work together from
good fit and then we work together from there does that sound cool and that's
there does that sound cool and that's really all you need to know about
really all you need to know about objection handling now look you're going
objection handling now look you're going to hear a whole bunch of stuff about
to hear a whole bunch of stuff about sales calls and objection handling that
sales calls and objection handling that is not going to apply to you if you
is not going to apply to you if you start looking up videos or looking at
start looking up videos or looking at videos because when most people talk
videos because when most people talk about sales calls or objection handling
about sales calls or objection handling is from a business to Consumer
is from a business to Consumer standpoint so like if you're a Salesman
standpoint so like if you're a Salesman and you're getting on sales all day
and you're getting on sales all day where they'll be like oh if they say
where they'll be like oh if they say this you say this and then they say this
this you say this and then they say this and you say this and then this is the
and you say this and then this is the perfect objection handle it's like first
perfect objection handle it's like first and foremost one of the biggest things
and foremost one of the biggest things you have to remember dude is that these
you have to remember dude is that these are business owners these are
are business owners these are sophisticated audience that you're
sophisticated audience that you're talking to and they're smart so if
talking to and they're smart so if you're over here trying to do some crazy
you're over here trying to do some crazy objection handles on them and stuff like
objection handles on them and stuff like this they're going to feel it they're
this they're going to feel it they're going to feel like you're you're doing
going to feel like you're you're doing like sales calls things and they're
like sales calls things and they're going to be shut off I've been through
going to be shut off I've been through this before I I say this from experience
this before I I say this from experience because I've done the whole like getting
because I've done the whole like getting on a sales call and um doing the
on a sales call and um doing the objection handling and going super deep
objection handling and going super deep into their pain state do going super
into their pain state do going super deep into their pleasure State and all
deep into their pleasure State and all this type of stuff and people see it
this type of stuff and people see it coming from a mile away and it just
coming from a mile away and it just really turns them off on the sales call
really turns them off on the sales call because they feel as though it is a
because they feel as though it is a sales call it is a discovery call you're
sales call it is a discovery call you're just talking to them that's basically
just talking to them that's basically you're just talking to them don't
you're just talking to them don't overthink it I've had sales calls where
overthink it I've had sales calls where I literally just get on kick it with the
I literally just get on kick it with the dude we have Good Vibes we talk we have
dude we have Good Vibes we talk we have a conversation and then we just close
a conversation and then we just close the deal it's really that easy
the deal it's really that easy businesses like chess instead of trying
businesses like chess instead of trying to memorize every possible line learn
to memorize every possible line learn the principles that can be applied in
the principles that can be applied in any situation this is why General
any situation this is why General business advice is undervalued while
business advice is undervalued while templates methods and tactics are
templates methods and tactics are overvalued Tyson 4D out here spitting
overvalued Tyson 4D out here spitting some facts essentially you want to learn
some facts essentially you want to learn the principles because they can be be
the principles because they can be be applied in any situation rather than
applied in any situation rather than just like Tyson what's the scripts
just like Tyson what's the scripts what's the exact words that I say
what's the exact words that I say because if you have a planned out script
because if you have a planned out script and they say one thing that's not on
and they say one thing that's not on your script now you're sitting there
your script now you're sitting there like a deer in the headlights you don't
like a deer in the headlights you don't know what to say so learn the principles
know what to say so learn the principles dude also a tip that I didn't even write
dude also a tip that I didn't even write down here is just be more social dude
down here is just be more social dude just talk to more people a lot of people
just talk to more people a lot of people think that uh they're going to get on
think that uh they're going to get on the sales call and be like super social
the sales call and be like super social they're going to know exactly what to
they're going to know exactly what to say and be witty and stuff dude people
say and be witty and stuff dude people on calls especially like your Vibe
on calls especially like your Vibe really does say a lot about you so if
really does say a lot about you so if you get on and you see really chill you
you get on and you see really chill you see him like a good person a lot of the
see him like a good person a lot of the times that's just going to get you the
times that's just going to get you the gig like that's the main reason why
gig like that's the main reason why people want to get on calls with you is
people want to get on calls with you is cuz they want to see if you are who you
cuz they want to see if you are who you say you are that's basically it and if
say you are that's basically it and if you get on the call and you're like
you get on the call and you're like quiet and you're just answering things
quiet and you're just answering things with like one-word sentences and you
with like one-word sentences and you seem nervous that's going to not be good
seem nervous that's going to not be good for you bro that's going to hurt you
for you bro that's going to hurt you overall so just go out in your life and
overall so just go out in your life and say hi to more people people and start
say hi to more people people and start small conversations go out there and
small conversations go out there and compliment some people and make some
compliment some people and make some observation statements like hey that's a
observation statements like hey that's a cool belt that's it and this is going to
cool belt that's it and this is going to get you out of your comfort zone but
get you out of your comfort zone but it's also going to help you be more
it's also going to help you be more social and once you're better you have
social and once you're better you have better social skills it's going to help
better social skills it's going to help you on these sales calls next thing to
you on these sales calls next thing to note is that imposter syndrome is great
note is that imposter syndrome is great The Cure is to just get unreasonably
The Cure is to just get unreasonably good at what you do and then it will go
good at what you do and then it will go away so if you're of the thought of like
away so if you're of the thought of like well I don't know if like clients are
well I don't know if like clients are going to want to work with me if like my
going to want to work with me if like my copying is good enough this sort of
copying is good enough this sort of thing dude just get better learn more
thing dude just get better learn more get better one of the biggest things
get better one of the biggest things that helped me here is to get my own
that helped me here is to get my own Mentor I've got tons of Mentor over the
Mentor I've got tons of Mentor over the years my last one that I paid just a
years my last one that I paid just a couple months ago actually 18 Grand us
couple months ago actually 18 Grand us for the mentor I know some people are
for the mentor I know some people are like wow that's crazy it is pretty crazy
like wow that's crazy it is pretty crazy it hurt the pockets a little bit but uh
it hurt the pockets a little bit but uh bro you got to know and my mentors pay
bro you got to know and my mentors pay for mentors like the guy that I paid 18
for mentors like the guy that I paid 18 Grand to he paid his mindset Mentor over
Grand to he paid his mindset Mentor over 200 grand for like mindset coaching
200 grand for like mindset coaching because he's worked with the biggest
because he's worked with the biggest names and you know he he's a real deal
names and you know he he's a real deal so just to put into perspective it's
so just to put into perspective it's really just paying for Speed you can do
really just paying for Speed you can do it without mentors and it's great but
it without mentors and it's great but there's going to be some lost time
there's going to be some lost time that's basically it more mistakes takes
that's basically it more mistakes takes more trial and error and and trying it
more trial and error and and trying it for for more time right so that's it
for for more time right so that's it next up okay and this is the this is the
next up okay and this is the this is the good one this is where it gets juicy
good one this is where it gets juicy Advanced and secondary copywriting
Advanced and secondary copywriting skills to close 4K per month copywriting
skills to close 4K per month copywriting clients email marketing video sales
clients email marketing video sales letters sales Pages funnel building
letters sales Pages funnel building email sequences Ai copyrighting and even
email sequences Ai copyrighting and even more then to top it all off the after
more then to top it all off the after video action plan which is a complete
video action plan which is a complete must watchat if you watch everything and
must watchat if you watch everything and just without the action plan it's like
just without the action plan it's like dude why'd you even watch bro here's
dude why'd you even watch bro here's exactly what I would do if I had to quit
exactly what I would do if I had to quit my 9 to5 in only 60 days in my life
my 9 to5 in only 60 days in my life dependent on it someone kidnapped my
dependent on it someone kidnapped my family or they kidnapped me they held a
family or they kidnapped me they held a gun in my head and said you had 60 days
gun in my head and said you had 60 days bro if you don't make 3K 4K per month
bro if you don't make 3K 4K per month and quit your 9 to5 job you're done
and quit your 9 to5 job you're done here's what I would do I would quickly
here's what I would do I would quickly of course sign up to as many email lists
of course sign up to as many email lists as possible in your relative Niche and
as possible in your relative Niche and look for any free resource ebook or
look for any free resource ebook or newsletter that you can sign up to so
newsletter that you can sign up to so get on as many emails as possible this
get on as many emails as possible this is like I said it's just going to give
is like I said it's just going to give you a better perspective of what people
you a better perspective of what people are sending out you're going to be able
are sending out you're going to be able to outreach to them based on what they
to outreach to them based on what they send out and so on and so forth next is
send out and so on and so forth next is to gather up to 10 to 20 prospects per
to gather up to 10 to 20 prospects per day feed run your personal profile to
day feed run your personal profile to 100 followers and nine posts which again
100 followers and nine posts which again this this should take like 3 days all
this this should take like 3 days all you have to do is go through your camera
you have to do is go through your camera roll look at some posts you already have
roll look at some posts you already have write some good captions and maybe write
write some good captions and maybe write one or two or three reals and then then
one or two or three reals and then then create a reel reels are not that
create a reel reels are not that difficult to make you literally just
difficult to make you literally just hold your phone out and record your face
hold your phone out and record your face like I don't know how how much easier I
like I don't know how how much easier I can really describe it that's like as
can really describe it that's like as easy as a guess so I speedrun your
easy as a guess so I speedrun your personal profile 100 followers and nine
personal profile 100 followers and nine posts again that should take like 2 days
posts again that should take like 2 days 3 days and then you're ready to start
3 days and then you're ready to start outreaching like crazy send 10 to 20
outreaching like crazy send 10 to 20 initial outreaches daily from any of the
initial outreaches daily from any of the methods above if you're a beast dude
methods above if you're a beast dude just keep sending them out something to
just keep sending them out something to note is that if you create a brand new
note is that if you create a brand new account and then just start sending out
account and then just start sending out like crazy amounts of outreaches like 50
like crazy amounts of outreaches like 50 a day Instagram is going to shut you
a day Instagram is going to shut you down because they're going to be like
down because they're going to be like this dude sending out too many
this dude sending out too many Instagrams and he just made a brand new
Instagrams and he just made a brand new account so it looks like he's a Spam bot
account so it looks like he's a Spam bot so you want to make sure you're not
so you want to make sure you're not going into the Instagram spam folder so
going into the Instagram spam folder so you want to start small or ideally start
you want to start small or ideally start with an account that's actually old so
with an account that's actually old so use an old account if your old account
use an old account if your old account you know you have friends and family on
you know you have friends and family on there that you don't want them to see
there that you don't want them to see just start a new account but warm it up
just start a new account but warm it up first with only small amount and do some
first with only small amount and do some instead of Instagram Outreach do some uh
instead of Instagram Outreach do some uh email Outreach off rip as well so next
email Outreach off rip as well so next is to join the Discord in school groups
is to join the Discord in school groups you know this is obviously before all
you know this is obviously before all the other ones but you want to exchange
the other ones but you want to exchange value with others talk to other people
value with others talk to other people exchange value with others share your
exchange value with others share your findings and also it really helps to
findings and also it really helps to just make friends if you want to go fast
just make friends if you want to go fast go alone if you want to go far go
go alone if you want to go far go together I've had multiple like they
together I've had multiple like they started out as like accountability
started out as like accountability Partners but I would consider them just
Partners but I would consider them just straight up friends on my copywriting
straight up friends on my copywriting journey where we would just like hop on
journey where we would just like hop on a call we would both just work Outreach
a call we would both just work Outreach for like 5 hours 6 hours and be like all
for like 5 hours 6 hours and be like all right I'm getting off now and they'd be
right I'm getting off now and they'd be like okay I'll get off now too I'll be
like okay I'll get off now too I'll be on in a couple hours and then you just
on in a couple hours and then you just get off and get back on in a couple
get off and get back on in a couple hours and you start working again this
hours and you start working again this is what I did I'm super motivating super
is what I did I'm super motivating super inspiring because once they get a win
inspiring because once they get a win you know your win is coming next and
you know your win is coming next and it's just is the best thing to do next
it's just is the best thing to do next is to nurture and follow up with any
is to nurture and follow up with any warm leads heavily so if you outage to
warm leads heavily so if you outage to somebody and they say hey what's up and
somebody and they say hey what's up and then you let it marinate and then you
then you let it marinate and then you ask them if they want to see some value
ask them if they want to see some value and they say yes they're now a warm lead
and they say yes they're now a warm lead so whether they ghost you or they say no
so whether they ghost you or they say no or they say yes and then goes to you or
or they say yes and then goes to you or whatever the outcome is after they say
whatever the outcome is after they say yes to the to your free value and you
yes to the to your free value and you send it over to them they're now a warm
send it over to them they're now a warm lead and they now are somebody that you
lead and they now are somebody that you Outreach to Forever next I would get on
Outreach to Forever next I would get on camera record looms and video intro DMS
camera record looms and video intro DMS this is a lot of stuff that a lot of
this is a lot of stuff that a lot of people don't want to do a lot of people
people don't want to do a lot of people don't want to get on camera a lot of
don't want to get on camera a lot of people don't want to give value a lot of
people don't want to give value a lot of people don't want to spend time doing
people don't want to spend time doing this but I would just go head first into
this but I would just go head first into this dude I would just be sending Crazy
this dude I would just be sending Crazy Looms crazy amount of video intro DMs I
Looms crazy amount of video intro DMs I would just be sending sending sending
would just be sending sending sending sending sending because this is just
sending sending because this is just stuff that can never be oversaturated
stuff that can never be oversaturated especially because how you do the videos
especially because how you do the videos and how you do the Looms is a big part
and how you do the Looms is a big part of the whole process I'm good on camera
of the whole process I'm good on camera I wasn't always good on camera trust me
I wasn't always good on camera trust me I have some resources in the free copy
I have some resources in the free copy starter kit and also some of my very
starter kit and also some of my very first videos on YouTube can watch where
first videos on YouTube can watch where I was stumbling over my words and I
I was stumbling over my words and I couldn't speak properly at all and a lot
couldn't speak properly at all and a lot of people are like no bro I literally
of people are like no bro I literally don't even believe that you weren't a
don't even believe that you weren't a good speaker cuz dude like the Charisma
good speaker cuz dude like the Charisma the articulation pronunciation the
the articulation pronunciation the enunciation it's all on point and it's
enunciation it's all on point and it's like yeah dude all I do every single day
like yeah dude all I do every single day is talk all I do is review people's copy
is talk all I do is review people's copy all I do is create YouTube videos all I
all I do is create YouTube videos all I do is create videos on my Instagram
do is create videos on my Instagram right so all I do is talk so practice
right so all I do is talk so practice makes perfect that's really just it just
makes perfect that's really just it just Spam bro just do it just do it just
Spam bro just do it just do it just do it you have to attack these goals
do it you have to attack these goals remember you have 60 days and your life
remember you have 60 days and your life depends on it now now I would finish all
depends on it now now I would finish all of these steps in like one to two days 3
of these steps in like one to two days 3 days max and repeat them and refine the
days max and repeat them and refine the process in 60 days there's no reason you
process in 60 days there's no reason you can't quit your job I've helped many
can't quit your job I've helped many people already do it quit their job 60
people already do it quit their job 60 days or make 3 to 5K per month 60 days
days or make 3 to 5K per month 60 days that's it so everybody Here's a thought
that's it so everybody Here's a thought exercise for you I want to ask you a
exercise for you I want to ask you a question if you make a million doar are
question if you make a million doar are you rich some people might say yeah some
you rich some people might say yeah some people might say no if someone works for
people might say no if someone works for 40 years and earns $25,000 per year they
40 years and earns $25,000 per year they made a million dollar are they Rich hell
made a million dollar are they Rich hell no someone else makes a million do in
no someone else makes a million do in one year are they Rich most people would
one year are they Rich most people would say yeah unless you going to be one of
say yeah unless you going to be one of those popest dudes that are like no bro
those popest dudes that are like no bro you need to make a billion dollars a
you need to make a billion dollars a year like okay a million dollar a year
year like okay a million dollar a year are they Rich yes most people would say
are they Rich yes most people would say money is more about speed than it is
money is more about speed than it is about quantity so making as much money
about quantity so making as much money as possible sure that's one thing but
as possible sure that's one thing but it's about making money quickly and to
it's about making money quickly and to make money quickly you have to do things
make money quickly you have to do things quickly you have to start quickly you
quickly you have to start quickly you have to finish quickly you have to do
have to finish quickly you have to do everything quickly bro you just have to
everything quickly bro you just have to not stop you just have to attack attack
not stop you just have to attack attack attack everything so here's how I felt
attack everything so here's how I felt starting out and I recommend everybody
starting out and I recommend everybody document their Journey I took like video
document their Journey I took like video journals and also journaled in my
journals and also journaled in my Snapchat that's why it looks like this
Snapchat that's why it looks like this in my Snapchat because a year later it
in my Snapchat because a year later it would give me a notification like hey
would give me a notification like hey you have memories from last year so
you have memories from last year so here's what I said I didn't even spell
here's what I said I didn't even spell copywriting right that's how you know I
copywriting right that's how you know I was just starting out just finished the
was just starting out just finished the copywriting course now it's time to
copywriting course now it's time to reach out to companies and try to sell
reach out to companies and try to sell my services I've really been stalling
my services I've really been stalling the process because I'm not excited to
the process because I'm not excited to get turned down or to be on business
get turned down or to be on business calls it's all very new to me and
calls it's all very new to me and definitely the most uncomfortable part
definitely the most uncomfortable part but I know it's necessary and I know
but I know it's necessary and I know it's worth it I want so bad to quit my
it's worth it I want so bad to quit my job get my time back and enjoy life's
job get my time back and enjoy life's luxuries and I can't do that if I don't
luxuries and I can't do that if I don't for force myself to do this this might
for force myself to do this this might be one of the harder things I've ever
be one of the harder things I've ever done not because of its sheer difficulty
done not because of its sheer difficulty but because it's not something I have to
but because it's not something I have to do but something I have to force myself
do but something I have to force myself and make it something I have to do
and make it something I have to do meaning I have to be a you know a
meaning I have to be a you know a selfstarter there's nobody telling me to
selfstarter there's nobody telling me to do this I was in the Army I was a
do this I was in the Army I was a carpenter you know I had done these hard
carpenter you know I had done these hard things before but it was because someone
things before but it was because someone was yelling in my face to do it to do by
was yelling in my face to do it to do by myself and to keep myself motivated I
myself and to keep myself motivated I understood that it was going to be
understood that it was going to be difficult if there's anything that I've
difficult if there's anything that I've learned in this lifetime is that hard
learned in this lifetime is that hard work pays off and that was back in 2022
work pays off and that was back in 2022 when I was just starting my copy
when I was just starting my copy ordering journey and these were my goals
ordering journey and these were my goals in one month I want to have made a
in one month I want to have made a couple of sales by this time 6 months my
couple of sales by this time 6 months my goal is to make $5,000 per month that's
goal is to make $5,000 per month that's more than enough to quit my job and get
more than enough to quit my job and get an extra apartment February 2021 it was
an extra apartment February 2021 it was actually 2022 I don't know why I put
actually 2022 I don't know why I put 2021 here as you can see it's full of
2021 here as you can see it's full of typos but um this was February 2022 so
typos but um this was February 2022 so when I was just starting my copyrighting
when I was just starting my copyrighting journey as of this recording it's July
journey as of this recording it's July 2024 right so literally 2 years ago this
2024 right so literally 2 years ago this was me if you're anxious use it as fuel
was me if you're anxious use it as fuel if you're excited use it as fuel if
if you're excited use it as fuel if you're angry use it as fuel if you're
you're angry use it as fuel if you're frustrated use it as fuel and if you're
frustrated use it as fuel and if you're insecure use it as fuel emotion is
insecure use it as fuel emotion is energy energy cannot be destroyed only
energy energy cannot be destroyed only transformed so use all of your emotions
transformed so use all of your emotions to your advantage cuz it's all fuel it
to your advantage cuz it's all fuel it all helps you get to the goal so let's
all helps you get to the goal so let's put it into perspective because it's
put it into perspective because it's going to be tough again copywriting is
going to be tough again copywriting is not some passive income scheme where you
not some passive income scheme where you can just like click a few buttons and
can just like click a few buttons and money fall out of the sky even though
money fall out of the sky even though that's probably what some Tik Tok Guru
that's probably what some Tik Tok Guru told you it's not like that he to put it
told you it's not like that he to put it into perspective cuz it's going to take
into perspective cuz it's going to take work the traditional route going to
work the traditional route going to college is going to University getting
college is going to University getting into tens of thousands of dollars of
into tens of thousands of dollars of debt if not $100,000 of debt sacrificing
debt if not $100,000 of debt sacrificing four plus years 4 years 6 years 8 years
four plus years 4 years 6 years 8 years just for a chance to make over six
just for a chance to make over six figures and check this out how many
figures and check this out how many people drop out of university around 40%
people drop out of university around 40% of people drop out 40% of people they
of people drop out 40% of people they get into tens of thousands doll of debt
get into tens of thousands doll of debt they get into up to $100,000 in debt and
they get into up to $100,000 in debt and they spend years in it and then don't
they spend years in it and then don't even finish that's almost half the
even finish that's almost half the people dude that's almost half the
people dude that's almost half the people so yes man copy writing is going
people so yes man copy writing is going to take some work it's not going to take
to take some work it's not going to take nearly as much work as University
nearly as much work as University chances are and it's not going to cost
chances are and it's not going to cost even a fraction it can cost nothing it's
even a fraction it can cost nothing it's it's literally free to start you can do
it's literally free to start you can do it try it for a year for 2 years and
it try it for a year for 2 years and you're going to be no worse off than
you're going to be no worse off than when you started and look the last thing
when you started and look the last thing that I really need to give you is to not
that I really need to give you is to not let your overly skeptical brain talk you
let your overly skeptical brain talk you out of your destiny so you don't have
out of your destiny so you don't have any excuses this guy's name is leopo he
any excuses this guy's name is leopo he said he's made $99,000 now I'm almost
said he's made $99,000 now I'm almost done sending up the funnels for the
done sending up the funnels for the companies I'm working with I don't know
companies I'm working with I don't know exactly how much I'll be making from
exactly how much I'll be making from commission but at least $3,000 to
commission but at least $3,000 to $55,000 a month per company he's 14
$55,000 a month per company he's 14 years old my friends 14 years old at the
years old my friends 14 years old at the time of writing this probably 15 now but
time of writing this probably 15 now but he's 14 he's made over 9 Grand with
he's 14 he's made over 9 Grand with copyrighting what is your excuse what is
copyrighting what is your excuse what is your excuse top geographies 22% of
your excuse top geographies 22% of people are from the United States but 9%
people are from the United States but 9% of people are from India so I know
of people are from India so I know there's a lot of Indian people or a lot
there's a lot of Indian people or a lot of people from any of these third world
of people from any of these third world countries India Nigeria as well okay
countries India Nigeria as well okay third world country Canada like like I'm
third world country Canada like like I'm in Canada so I can say that obviously
in Canada so I can say that obviously Canada isn't a third world country
Canada isn't a third world country although it seems like that it feels
although it seems like that it feels like that sometimes so here's what Zeus
like that sometimes so here's what Zeus said Zeus said I started with $0 and no
said Zeus said I started with $0 and no copy skills and I'm currently at four
copy skills and I'm currently at four figures per month so over $1,000 per
figures per month so over $1,000 per month won't go into the exact amount but
month won't go into the exact amount but it's like 880,000 Indian rupees which is
it's like 880,000 Indian rupees which is more than his high school teachers he's
more than his high school teachers he's making a lot relative to where he lives
making a lot relative to where he lives and what he's doing right now and he's
and what he's doing right now and he's all he's also 16 years old so I was like
all he's also 16 years old so I was like dude look a lot of people like to say
dude look a lot of people like to say okay yeah this will work but it won work
okay yeah this will work but it won work for me man what is your excuse lastly I
for me man what is your excuse lastly I want to hear what my past students David
want to hear what my past students David has to say have him come on here and do
has to say have him come on here and do a quick word to you guys about what he
a quick word to you guys about what he was able to accomplish with copyrighting
was able to accomplish with copyrighting as well what's up guys so right now I'm
as well what's up guys so right now I'm at Ikea over here in Burbank California
at Ikea over here in Burbank California and this is where I used to work and I
and this is where I used to work and I just want to make a huge shout out to
just want to make a huge shout out to Tyson I was able to quit my job here in
Tyson I was able to quit my job here in about 4 months about 3 and a half 4
about 4 months about 3 and a half 4 months so I started back in December I
months so I started back in December I got my first client within a month that
got my first client within a month that was a trial client so this was a client
was a trial client so this was a client I worked with on a trial basis for about
I worked with on a trial basis for about a month and then 3 weeks after that I
a month and then 3 weeks after that I got my first paying client and then a
got my first paying client and then a month and a half after that I got my
month and a half after that I got my third client now all my clients are on
third client now all my clients are on retainers and I was able to completely
retainers and I was able to completely walk away from my job right here all
walk away from my job right here all right everybody now that you've heard
right everybody now that you've heard all that and you know the copywriting
all that and you know the copywriting really is the real deal now we're going
really is the real deal now we're going to talk about the introductory to
to talk about the introductory to secondary copywriting skills super
secondary copywriting skills super important sometimes referred to by me
important sometimes referred to by me cuz I come up with the term as copy
cuz I come up with the term as copy salting other people sometimes call full
salting other people sometimes call full stack copywriting or digital marketing
stack copywriting or digital marketing understand how to utilize more than just
understand how to utilize more than just copywriting is going to give you an
copywriting is going to give you an unfair advantage and a Competitive Edge
unfair advantage and a Competitive Edge over every other copywriter and look
over every other copywriter and look guys the reason why this is so so so so
guys the reason why this is so so so so so so so important is because this is
so so so important is because this is going to make it feel really real like
going to make it feel really real like again everybody's like oh well how can I
again everybody's like oh well how can I get paid just like $10,000 per month
get paid just like $10,000 per month just for writing words and stuff it's
just for writing words and stuff it's like no this is the stuff that you
like no this is the stuff that you really start to make serious bank with
really start to make serious bank with and you're going to see why because it's
and you're going to see why because it's not all easy it doesn't all come
not all easy it doesn't all come secondary teer and a lot of this
secondary teer and a lot of this information is not freely available or
information is not freely available or at least until this course came out I
at least until this course came out I literally couldn't find much on a lot of
literally couldn't find much on a lot of this stuff I had to learn from
this stuff I had to learn from experience I had to learn from also
experience I had to learn from also people that I've done business with and
people that I've done business with and my clients as well like my clients are
my clients as well like my clients are people who are making $4 million $10
people who are making $4 million $10 million per year and they were actually
million per year and they were actually like mentoring me and teaching me
like mentoring me and teaching me themselves which was really cool I also
themselves which was really cool I also hired a mentor currently that's like
hired a mentor currently that's like Dude making crazy money like crazy money
Dude making crazy money like crazy money he's made over 50 million here's the
he's made over 50 million here's the skills that we're actually going to be
skills that we're actually going to be learning in this section email sequence
learning in this section email sequence creation how emails work together in a
creation how emails work together in a sequence in order to complete a specific
sequence in order to complete a specific goal email automation Creation in
goal email automation Creation in software how to maximize profitability
software how to maximize profitability in email lists by creating email
in email lists by creating email marketing automations that drive sales
marketing automations that drive sales on autopilot video sales letters or bsls
on autopilot video sales letters or bsls these are videos that shift beliefs
these are videos that shift beliefs while also revealing the product with
while also revealing the product with the intentions of getting the sale AI
the intentions of getting the sale AI copywriting how to create better copy in
copywriting how to create better copy in a shorter amount of time using Ai and
a shorter amount of time using Ai and chat gbt landing page creation how to
chat gbt landing page creation how to manipulate simple softwares to build a
manipulate simple softwares to build a landing page for your clients that will
landing page for your clients that will will lead them to getting more sales and
will lead them to getting more sales and finally a complete action plan on how to
finally a complete action plan on how to tackle this whole course also we're
tackle this whole course also we're going to be talking about sales funnel
going to be talking about sales funnel and sales funnels Creations it really
and sales funnels Creations it really does encompass all of these so think of
does encompass all of these so think of all of these as different pillars we've
all of these as different pillars we've learned the copywriting the copywriting
learned the copywriting the copywriting applies to all of these and then all of
applies to all of these and then all of these applies to marketing funnels okay
these applies to marketing funnels okay so a marketing funnel is essentially an
so a marketing funnel is essentially an amalgamation of all of these together
amalgamation of all of these together like essentially you're getting a full
like essentially you're getting a full marketing master's degree or a PhD by
marketing master's degree or a PhD by just watching this video I'm telling you
just watching this video I'm telling you and then a complete action plan on how
and then a complete action plan on how to tackle this whole entire free Mega
to tackle this whole entire free Mega course okay so guys we're in the final
course okay so guys we're in the final stretch don't quit in the middle quit at
stretch don't quit in the middle quit at the end quit what you're done at least
the end quit what you're done at least and we're going to we're going to
and we're going to we're going to continue and tread on everything you've
continue and tread on everything you've watched until this point will only be
watched until this point will only be highly effective if you watch until the
highly effective if you watch until the end and Implement these action steps so
end and Implement these action steps so it's not easy but they work so my job is
it's not easy but they work so my job is not to tell you guys what's easy not to
not to tell you guys what's easy not to tell you guys what you want to hear is
tell you guys what you want to hear is to actually give you guys what will work
to actually give you guys what will work so when we get to the actual final
so when we get to the actual final action steps don't look at them and say
action steps don't look at them and say oh well this looks hard this looks
oh well this looks hard this looks daunting no this is what it takes to win
daunting no this is what it takes to win this is the price of admission how I
this is the price of admission how I think of it is like success is like a
think of it is like success is like a club it's like a nightclub it's Club
club it's like a nightclub it's Club success and there's a bouncer you get up
success and there's a bouncer you get up to the bouncer and instead of checking
to the bouncer and instead of checking your ID he checks how much you've done
your ID he checks how much you've done how much work you've put in he checks
how much work you've put in he checks you and if you don't have the skills to
you and if you don't have the skills to pay the bills if you can't show your
pay the bills if you can't show your receipts of all the people you've been
receipts of all the people you've been outreaching to all the work you've been
outreaching to all the work you've been doing he ain't going to let you in you
doing he ain't going to let you in you can't cheat the game there ain't no
can't cheat the game there ain't no secrets it really just the secret is in
secrets it really just the secret is in the work that you're avoiding that's it
the work that you're avoiding that's it I get these comments all the time I find
I get these comments all the time I find them hilarious but we're going to
them hilarious but we're going to address them don't think copywriters are
address them don't think copywriters are needed anymore people advertise through
needed anymore people advertise through social media which is way more effective
social media which is way more effective Ive of course I can see why people would
Ive of course I can see why people would think that there's no big deal so
think that there's no big deal so another thing to to understand is that
another thing to to understand is that women lie dude men also lie but numbers
women lie dude men also lie but numbers don't so let's take a look at the
don't so let's take a look at the numbers my friends is email marketing
numbers my friends is email marketing important to make business and also I
important to make business and also I got these all of these off of Google and
got these all of these off of Google and you can check the stats and check the
you can check the stats and check the resources to do your own research if
resources to do your own research if you'd like is email marketing important
you'd like is email marketing important to make businesses money 78% of
to make businesses money 78% of marketers report combined increase in
marketers report combined increase in email engagement for every $1 businesses
email engagement for every $1 businesses spend on email marketing they receive
spend on email marketing they receive $42 in return on average 49% of
$42 in return on average 49% of consumers say they would like to receive
consumers say they would like to receive weekly promotional emails from their
weekly promotional emails from their favorite Brands but that's not it is
favorite Brands but that's not it is email marketing a good way to make money
email marketing a good way to make money email marketing has a typical Roi of $42
email marketing has a typical Roi of $42 for every $1 spent but is email
for every $1 spent but is email marketing dying why or why not email
marketing dying why or why not email marketing is not dead e- marketer
marketing is not dead e- marketer reports that 81% of retail professionals
reports that 81% of retail professionals say email marketing is a successful way
say email marketing is a successful way to acquire new customers compared to 51%
to acquire new customers compared to 51% who think the same about social media so
who think the same about social media so more people say that you can make money
more people say that you can make money with email marketing than social media
with email marketing than social media 30% more people that's not a negligible
30% more people that's not a negligible amount that's a huge amount that makes
amount that's a huge amount that makes email more than 40 times more effective
email more than 40 times more effective for acquiring new customers than either
for acquiring new customers than either Facebook or Twitter 40 times and we're
Facebook or Twitter 40 times and we're get into why in just a moment some more
get into why in just a moment some more key statistics there are 4.48 billion
key statistics there are 4.48 billion email users worldwide 81% of companies
email users worldwide 81% of companies use emails as a part of the marketing
use emails as a part of the marketing strategy 88% of people check their
strategy 88% of people check their emails every single day email remains a
emails every single day email remains a significantly more effective way to
significantly more effective way to acquire customers than social media
acquire customers than social media nearly 40 times that of Facebook and
nearly 40 times that of Facebook and Twitter combined here are some key
Twitter combined here are some key social media versus email marketing
social media versus email marketing metrics so email has an average open
metrics so email has an average open rate of 15 to 25% social media
rate of 15 to 25% social media organically you're only getting 2 to 4%
organically you're only getting 2 to 4% of people who are actually going to look
of people who are actually going to look at your posts click the rate 2.9%
at your posts click the rate 2.9% through email click the rate on social
through email click the rate on social media 1.36 conversion rate on email 8%
media 1.36 conversion rate on email 8% social media 3% return on investing
social media 3% return on investing 3600% so 36 Roi 36 to for $1 spent or 42
3600% so 36 Roi 36 to for $1 spent or 42 as some other studies know but with
as some other studies know but with social media it's only 180% let's see
social media it's only 180% let's see what the top nine figure marketers think
what the top nine figure marketers think so this is from a book actually this is
so this is from a book actually this is from a book called sell like crazy from
from a book called sell like crazy from Sabri subri Sabri subri is a ninef fig
Sabri subri Sabri subri is a ninef fig digital marketer he's a great marketer
digital marketer he's a great marketer and he makes tons of money obviously and
and he makes tons of money obviously and he makes tons of money for the
he makes tons of money for the businesses that he works with so he
businesses that he works with so he knows exactly what he's talking about
knows exactly what he's talking about he's been in the game he's an OG in the
he's been in the game he's an OG in the game okay so and according to the direct
game okay so and according to the direct marketing Association dma for every $1
marketing Association dma for every $1 marketing spends on email the average
marketing spends on email the average Roi is is $44 and so email marketing is
Roi is is $44 and so email marketing is better than SEO Internet ads keyword ads
better than SEO Internet ads keyword ads mobile marketing cataloges banner ads
mobile marketing cataloges banner ads and everything else in between don't
and everything else in between don't make the mistake of not building this
make the mistake of not building this incredible asset for your own business
incredible asset for your own business email delivers more leads than any other
email delivers more leads than any other marketing channel and 42% of businesses
marketing channel and 42% of businesses have listed email marketing as the top
have listed email marketing as the top digital marketing channel for their lead
digital marketing channel for their lead generation so if you're serious about
generation so if you're serious about business growth an email list is
business growth an email list is critical in addition to this email is
critical in addition to this email is incredibly efficient it can sell to 10
incredibly efficient it can sell to 10 people as easily can as it can sell to
people as easily can as it can sell to 100,000 people in other words it scales
100,000 people in other words it scales you can write just one great email
you can write just one great email message and profit from it again and
message and profit from it again and again and again just like this one email
again and again just like this one email I wrote in 30 minutes that has already
I wrote in 30 minutes that has already made me
$467,000 screenshot included one email 30 minutes over 400 Grand I wrote this
30 minutes over 400 Grand I wrote this great email once and thanks to the power
great email once and thanks to the power of email marketing in automation it's
of email marketing in automation it's been a Workhorse that keeps working
been a Workhorse that keeps working grinding it out and bringing in more
grinding it out and bringing in more money without me having to exert any
money without me having to exert any further effort when I look at sales and
further effort when I look at sales and marketing I Look to create automatic and
marketing I Look to create automatic and robotic like selling systems where you
robotic like selling systems where you can write an email shoot a video write a
can write an email shoot a video write a sales page or record a webinar and then
sales page or record a webinar and then profit from it again and again on
profit from it again and again on autopilot email is the Bedrock of my
autopilot email is the Bedrock of my business today it's by far the number
business today it's by far the number one source of Revenue is how I
one source of Revenue is how I communicate with my community launch new
communicate with my community launch new services and reach my customers email is
services and reach my customers email is the engine that's generated millions of
the engine that's generated millions of dollars for my business more than every
dollars for my business more than every other channel we used used combined and
other channel we used used combined and it's not just our business that depends
it's not just our business that depends on email it turns out that having an
on email it turns out that having an email list has a 40 fold impact to your
email list has a 40 fold impact to your bottom line yes you've heard that right
bottom line yes you've heard that right so I'll leave it at that everybody knows
so I'll leave it at that everybody knows the stats you I've given you the stats
the stats you I've given you the stats right now Alex heroi also a huge
right now Alex heroi also a huge marketing guy in business owner that
marketing guy in business owner that I've already talked about a little bit
I've already talked about a little bit in this video this email marketing
in this video this email marketing strategy made me over $2.4 million steal
strategy made me over $2.4 million steal it okay so everybody knows in business
it okay so everybody knows in business that email marketing works so I don't
that email marketing works so I don't know about you guys but I trust all of
know about you guys but I trust all of this proof over this dude this is just
this proof over this dude this is just some random on Instagram you're going to
some random on Instagram you're going to come across people who just don't
come across people who just don't understand it they don't get it also
understand it they don't get it also dude who do you think writes the adverts
dude who do you think writes the adverts on social media who do you think writes
on social media who do you think writes them dude it's the copywriters the
them dude it's the copywriters the copywriters also write the ads too not
copywriters also write the ads too not to mention it's not a question of social
to mention it's not a question of social media or email marketing they're used in
media or email marketing they're used in conjunction they're both used if you're
conjunction they're both used if you're using one without the other you're not
using one without the other you're not getting the best results so it's just
getting the best results so it's just nonsensical I just like to address that
nonsensical I just like to address that I like to address those things because
I like to address those things because just the stats show like there's no like
just the stats show like there's no like don't believe me dude like straight up
don't believe me dude like straight up don't believe me don't believe anyone
don't believe me don't believe anyone else do your own research if you have to
else do your own research if you have to dude it's right there email sequences
dude it's right there email sequences now let's talk about it let's talk about
now let's talk about it let's talk about how to make all this money with emails
how to make all this money with emails and how it actually works so why email
and how it actually works so why email sequences email sequences are an
sequences email sequences are an effective way to make emails work
effective way to make emails work together to achieve a desired goal so
together to achieve a desired goal so what types of email sequences are there
what types of email sequences are there so we're going to go over a welcome
so we're going to go over a welcome sequence sales SL deadline sequence and
sequence sales SL deadline sequence and a subscriber revivor sequence now there
a subscriber revivor sequence now there are probably tons of other email
are probably tons of other email sequences out there but these are the
sequences out there but these are the most basic ones and they're the ones
most basic ones and they're the ones that we're to focus on I'm not going to
that we're to focus on I'm not going to give you a master class on every single
give you a master class on every single one of these secondary skills because
one of these secondary skills because again they're not even going to be that
again they're not even going to be that relevant to you until you get a client
relevant to you until you get a client in the first place but I want to have
in the first place but I want to have you exposed to them so you have a better
you exposed to them so you have a better idea of the marketing landscape as a
idea of the marketing landscape as a whole I started outreaching and I didn't
whole I started outreaching and I didn't even know what an email sequence was
even know what an email sequence was like people kept saying these words like
like people kept saying these words like email sequences email automations sales
email sequences email automations sales funnels and I had zero clue what the
funnels and I had zero clue what the hell they meant and I I had already been
hell they meant and I I had already been buying a whole bunch of courses and
buying a whole bunch of courses and nobody really told me I was like what
nobody really told me I was like what does this stuff even mean hey man I'm
does this stuff even mean hey man I'm giving out the free game right here I'm
giving out the free game right here I'm not even gatekeeping anything it's kind
not even gatekeeping anything it's kind of nuts but hey man we're going to get
of nuts but hey man we're going to get right into it a welcome sequence is
right into it a welcome sequence is important because it encourages future
important because it encourages future conception of emails while also creating
conception of emails while also creating belief shifts that will help them get
belief shifts that will help them get into a buying State down the line so it
into a buying State down the line so it warms them up it gets them more familiar
warms them up it gets them more familiar with their brand it gets them opening up
with their brand it gets them opening up your emails so these are highly valuable
your emails so these are highly valuable emails that are going to train people to
emails that are going to train people to open and also click on links next the
open and also click on links next the sales SL deadline sequence a sales promo
sales SL deadline sequence a sales promo sequence is created to get sales and
sequence is created to get sales and convert readers while still injecting
convert readers while still injecting value as to not sacrifice good will you
value as to not sacrifice good will you have things called like soft ctas and
have things called like soft ctas and then hard ctas or just straight up
then hard ctas or just straight up deadline or promo emails we're going to
deadline or promo emails we're going to get into what those exactly look like
get into what those exactly look like and I'm going to break them down I have
and I'm going to break them down I have some examples of all these of course
some examples of all these of course that we're going to be looking at so
that we're going to be looking at so next is the subscriber revivor sequence
next is the subscriber revivor sequence sent to subscribers who haven't opened
sent to subscribers who haven't opened in the last 30 to 60 days okay and you
in the last 30 to 60 days okay and you can automatically do this in the
can automatically do this in the software again having a subscriber revor
software again having a subscriber revor sequence and automation is the best way
sequence and automation is the best way to ensure you have a clean email list
to ensure you have a clean email list while still keeping as many people on
while still keeping as many people on that email list as possible I'm going to
that email list as possible I'm going to talk about email deliverability why you
talk about email deliverability why you want a clean email list why you actually
want a clean email list why you actually want to delete some email addresses off
want to delete some email addresses off of your email list and all that stuff
of your email list and all that stuff later because again this is all going to
later because again this is all going to sound new to you we're like at least 6 7
sound new to you we're like at least 6 7 hours in and we're still uncovering new
hours in and we're still uncovering new territory here okay so I'm going to
territory here okay so I'm going to explain everything in excruciating
explain everything in excruciating detail as we continue man what is going
detail as we continue man what is going on everybody it is your boy Tyson 4D and
on everybody it is your boy Tyson 4D and you already know what we came here to do
you already know what we came here to do we came here to learn more about
we came here to learn more about copyrighting more spefic specifically
copyrighting more spefic specifically secondary skills and we're taking a look
secondary skills and we're taking a look at some email sequence examples so let's
at some email sequence examples so let's start off with the welcome sequence what
start off with the welcome sequence what does this look like what does it entail
does this look like what does it entail now essentially inside of here I have
now essentially inside of here I have taken the liberty of gathering some
taken the liberty of gathering some emails actually from my own email inbox
emails actually from my own email inbox so these are lists that I've signed up
so these are lists that I've signed up to and I've been getting emails for I'm
to and I've been getting emails for I'm going to show you a couple of examples
going to show you a couple of examples super quickly but we're mostly going to
super quickly but we're mostly going to go over the theory of sequences here not
go over the theory of sequences here not actually go over and review more copy so
actually go over and review more copy so that we can keep everything as concise
that we can keep everything as concise as possible so let's get right into it
as possible so let's get right into it this one says subject line if you only
this one says subject line if you only take one supplement to build muscle this
take one supplement to build muscle this is it so something to note depending on
is it so something to note depending on how the emails are added to the list
how the emails are added to the list meaning did they sign up to a newsletter
meaning did they sign up to a newsletter do they download a free lead magnet have
do they download a free lead magnet have they bought something already the email
they bought something already the email sequence may vary okay so if you sign up
sequence may vary okay so if you sign up to an email list because of a newsletter
to an email list because of a newsletter for example you might get an email that
for example you might get an email that says welcome to the newsletter here's
says welcome to the newsletter here's what you're going to get if you sign up
what you're going to get if you sign up to the email with for a free resource
to the email with for a free resource then in the email it might have the
then in the email it might have the actual free resource and then also tell
actual free resource and then also tell you what you're going to get if you buy
you what you're going to get if you buy buy something to enter the list maybe it
buy something to enter the list maybe it tells you where to access what you've
tells you where to access what you've already purchased and then it tells you
already purchased and then it tells you what you're going to get in your email
what you're going to get in your email inbox that's the the first email the
inbox that's the the first email the reason why I don't have any here is
reason why I don't have any here is because number one they're just a
because number one they're just a utility email there nothing really
utility email there nothing really special there's not really much copy in
special there's not really much copy in it it's just for like usage and also you
it it's just for like usage and also you can see like a million all you have to
can see like a million all you have to do is sign up to an email list yourself
do is sign up to an email list yourself which of course I've already recommended
which of course I've already recommended you to do the very first email is
you to do the very first email is usually utility email dedicated to
usually utility email dedicated to providing instructions so on to why the
providing instructions so on to why the subscribers signed up in the first place
subscribers signed up in the first place and the rest of the emails the biggest
and the rest of the emails the biggest thing we want to accomplish are belief
thing we want to accomplish are belief shifts okay so belief shifts why the
shifts okay so belief shifts why the alternatives are inferior and why your
alternatives are inferior and why your way is superior and addressing
way is superior and addressing objections so those are some things that
objections so those are some things that we want to do we also want to give
we want to do we also want to give people value so the thing with email is
people value so the thing with email is that essentially it's like a bank you
that essentially it's like a bank you build up Goodwill you build up trust and
build up Goodwill you build up trust and you give people value and then every
you give people value and then every once in a while you will promote the
once in a while you will promote the biggest problem that business owners run
biggest problem that business owners run into is they believe like they see oh
into is they believe like they see oh you can make this much money from email
you can make this much money from email so all they do is promo promo promo
so all they do is promo promo promo promo but it's like trying to withdraw
promo but it's like trying to withdraw from a bank that you've not deposited
from a bank that you've not deposited anything into quite yet so you have to
anything into quite yet so you have to do the welcome sequence give people
do the welcome sequence give people value and warm them up usually before
value and warm them up usually before you start just promoting them hard so
you start just promoting them hard so email number one subject line if you
email number one subject line if you only take one supplement to build muscle
only take one supplement to build muscle this is it and this is the like I said
this is it and this is the like I said this is the email from Jeff nippard so
this is the email from Jeff nippard so he is a fitness guy essentially he's
he is a fitness guy essentially he's just talking and giving value about
just talking and giving value about creatine here some of the most common
creatine here some of the most common questions how much when should you take
questions how much when should you take it is creatine safe does creatine cause
it is creatine safe does creatine cause balding well picture of him bald but
balding well picture of him bald but he's not actually bald it's just filter
he's not actually bald it's just filter as you can see just kidding that's a
as you can see just kidding that's a Snapchat filter and then he goes into if
Snapchat filter and then he goes into if it actually call balding and then if
it actually call balding and then if you're curious what popular supplements
you're curious what popular supplements are definitely not worth your money
are definitely not worth your money check out this video and then he gives
check out this video and then he gives you the link to a YouTube video right
you the link to a YouTube video right there you can do this and this is like
there you can do this and this is like cross polonization cross pollenization
cross polonization cross pollenization is essentially when you know people join
is essentially when you know people join your email list and then they join your
your email list and then they join your YouTube and then maybe they look at your
YouTube and then maybe they look at your Instagram and you know they're just
Instagram and you know they're just always following you on all these
always following you on all these platforms and what that does is
platforms and what that does is essentially it builds that top of mind
essentially it builds that top of mind that we talked about way back in the
that we talked about way back in the Outreach portion when we're talking
Outreach portion when we're talking about follow-up essentially now you're
about follow-up essentially now you're just omnipresent you're all over them
just omnipresent you're all over them you're always in their face not in their
you're always in their face not in their face but they always see you they always
face but they always see you they always see your content or your client's
see your content or your client's content so this is super important to do
content so this is super important to do and also it gives them value so it's
and also it gives them value so it's training them to open because they know
training them to open because they know when I open this not only am I going to
when I open this not only am I going to learn a bunch of stuff but I'm also
learn a bunch of stuff but I'm also going to be entertained which is another
going to be entertained which is another important thing that we have to do in
important thing that we have to do in email sequences which I'll kind of touch
email sequences which I'll kind of touch on in a moment but we also have to train
on in a moment but we also have to train them to click so if they click on emails
them to click so if they click on emails a lot because you give out a lot of
a lot because you give out a lot of value it will again make them want to
value it will again make them want to click on things that are promo in the
click on things that are promo in the future as well so when it comes to
future as well so when it comes to emails you also want to be entertaining
emails you also want to be entertaining value is good and value is awesome a lot
value is good and value is awesome a lot of people feel like in the inbox you're
of people feel like in the inbox you're competing with other people's emails in
competing with other people's emails in the inbox but that's not actually
the inbox but that's not actually entirely true you're also competing with
entirely true you're also competing with everything else there on the internet
everything else there on the internet you're competing with Tik Tok you're
you're competing with Tik Tok you're competing with Instagram you're
competing with Instagram you're competing with YouTube the question you
competing with YouTube the question you have to ask yourself is why would
have to ask yourself is why would somebody read my email rather than go on
somebody read my email rather than go on one of those social media sites the
one of those social media sites the expression is someone's always two
expression is someone's always two clicks away from funny cat video or half
clicks away from funny cat video or half naked girls on Instagram so you have to
naked girls on Instagram so you have to hold their attention and you have to
hold their attention and you have to also entertain them some of the way
also entertain them some of the way through now now some emails are funnier
through now now some emails are funnier than others some people like to write
than others some people like to write funnier than others some people like to
funnier than others some people like to be more serious either way you should
be more serious either way you should have some sort of entertainment value in
have some sort of entertainment value in there as well like think of this video
there as well like think of this video for example this is a complete gigantic
for example this is a complete gigantic course that's so many hours long like I
course that's so many hours long like I don't even know how many hours probably
don't even know how many hours probably going to end up being 8 n hours maybe
going to end up being 8 n hours maybe even more or less but you know I try my
even more or less but you know I try my best not to be one of those really
best not to be one of those really boring teachers and then we do an email
boring teachers and then we do an email sequence and email number one usually
sequence and email number one usually does this we've all had those types of
does this we've all had those types of teachers and of course in the online
teachers and of course in the online economy like you have to be entertaining
economy like you have to be entertaining there's no two ways about it so the only
there's no two ways about it so the only thing really to note here is note that
thing really to note here is note that it gives value there's entertainment
it gives value there's entertainment value in there as well and it also gives
value in there as well and it also gives a CTA called action with the link to a
a CTA called action with the link to a YouTube video so that's the type of
YouTube video so that's the type of email that you would have in an email
email that you would have in an email sequence so the number one email might
sequence so the number one email might be something like hey here's why you
be something like hey here's why you signed up to this list I'm going to
signed up to this list I'm going to start sending you more emails that's the
start sending you more emails that's the utility email the second email might be
utility email the second email might be this one and then the third email to
this one and then the third email to kind of build more Rapport might be
kind of build more Rapport might be something like this this is from Brandon
something like this this is from Brandon Carter another Fitness guy make this
Carter another Fitness guy make this mindset shift ASAP okay so he's talking
mindset shift ASAP okay so he's talking about a mind set shift here again I'm
about a mind set shift here again I'm not going to go over the emails if you
not going to go over the emails if you want to actually look at them for
want to actually look at them for yourself word by word for word you can
yourself word by word for word you can either pause the video or you can
either pause the video or you can actually download the complete slides
actually download the complete slides with all these links in here in again
with all these links in here in again the free copy starter kit okay it has
the free copy starter kit okay it has literally everything you need and the
literally everything you need and the the CTA here is simply keep uls's which
the CTA here is simply keep uls's which is the the guy he's talking about in
is the the guy he's talking about in this email keep him in your mind next
this email keep him in your mind next time you feel like throwing in the towel
time you feel like throwing in the towel so the CTA here is literally just don't
so the CTA here is literally just don't give up always be persistent and here's
give up always be persistent and here's a motivating story why he literally just
a motivating story why he literally just sent you this email to you now there is
sent you this email to you now there is a CTA a link right here but it's very
a CTA a link right here but it's very very subtle notice that it's the baller
very subtle notice that it's the baller mindset course he has his course on
mindset course he has his course on having a baller mindset I suppose and he
having a baller mindset I suppose and he just linked it in a random sentence and
just linked it in a random sentence and and didn't really call attention to it
and didn't really call attention to it this is a way to kind of like promote
this is a way to kind of like promote but it's a very very soft CTA a soft
but it's a very very soft CTA a soft sell soft selling is when you do
sell soft selling is when you do something like this you don't call much
something like this you don't call much attention to it hard selling is like
attention to it hard selling is like promoting like you need to get into this
promoting like you need to get into this because you're going to learn this this
because you're going to learn this this and this and it's the best thing to get
and this and it's the best thing to get into ever so yeah things to note here
into ever so yeah things to note here again giving value he's not really
again giving value he's not really trying to get get you to click on too
trying to get get you to click on too much he's not asking anything really of
much he's not asking anything really of you he's only really giving to build
you he's only really giving to build that no like and Trust factor and he has
that no like and Trust factor and he has a very subtle call to action right there
a very subtle call to action right there that's basically it that's all we really
that's basically it that's all we really need to do so this could be a three
need to do so this could be a three email sequence a five email sequence an
email sequence a five email sequence an eight email sequence it really doesn't
eight email sequence it really doesn't matter all too much as long as it you
matter all too much as long as it you know does what we wanted to do which is
know does what we wanted to do which is build the no- likeing trust factor of
build the no- likeing trust factor of the whole list again email marketing
the whole list again email marketing that whole email list is like a bank you
that whole email list is like a bank you have to give people value before you can
have to give people value before you can ask or extract value from them so let's
ask or extract value from them so let's go back and go look at the sales and
go back and go look at the sales and deadline sequence so this comes of
deadline sequence so this comes of course after the welcome sequence and
course after the welcome sequence and this is what this might look like so
this is what this might look like so subject line I can't seem to find a deep
subject line I can't seem to find a deep friendship I actually signed up to a
friendship I actually signed up to a list where this guy is selling like I
list where this guy is selling like I think it's like a friendship course or
think it's like a friendship course or something I'm not really completely 100%
something I'm not really completely 100% sure but that's just what it is it's
sure but that's just what it is it's essentially a course or program that
essentially a course or program that shows you how to find friends I don't
shows you how to find friends I don't know I've subscribed to all types of
know I've subscribed to all types of email list so I'm on literally
email list so I'm on literally everything and this is again what
everything and this is again what exactly what you guys should do cuz it
exactly what you guys should do cuz it will give you guys swipe give you guys
will give you guys swipe give you guys ideas and also give you guys some ideas
ideas and also give you guys some ideas of what not to do and potentially lead
of what not to do and potentially lead to you getting opportunities because
to you getting opportunities because you're in people's email lists and you
you're in people's email lists and you can see what they're sending out so you
can see what they're sending out so you can make it part of your Outreach as hey
can make it part of your Outreach as hey as you can see here I'm subscribed to
as you can see here I'm subscribed to your email list these are your emails
your email list these are your emails and here's how you can fix them he says
and here's how you can fix them he says David speak soon and then he leaves a PS
David speak soon and then he leaves a PS we just launched our new course on how
we just launched our new course on how to deepen your friendships this is a
to deepen your friendships this is a life-changing course for those who want
life-changing course for those who want to deepen their friendships if you want
to deepen their friendships if you want to know more click here right so that's
to know more click here right so that's essentially it so the PS CTA or the PS C
essentially it so the PS CTA or the PS C to action where he leaves a link that's
to action where he leaves a link that's again a more of a softt cell but this is
again a more of a softt cell but this is in like the sales or promo sequence this
in like the sales or promo sequence this is just where you make them aware of the
is just where you make them aware of the product so if you're creating a sales
product so if you're creating a sales sequence you might do this you might
sequence you might do this you might give them some value up top here create
give them some value up top here create some belief ships and at the end in the
some belief ships and at the end in the PS just as a by the way here is the
PS just as a by the way here is the course or here is the program or here is
course or here is the program or here is the promotion and that's it so email
the promotion and that's it so email number two is Dan Henry an offer
number two is Dan Henry an offer framework you can't refuse anyways this
framework you can't refuse anyways this is his email I believe it's just like a
is his email I believe it's just like a belief shift and then he's talking about
belief shift and then he's talking about his live Workshop so in the live
his live Workshop so in the live Workshop obviously he's going to give a
Workshop obviously he's going to give a workshop for an hour and at the end he's
workshop for an hour and at the end he's going to promo you hard on his thing
going to promo you hard on his thing actually no this Workshop is $7 so the
actually no this Workshop is $7 so the workshop itself is $7 at the end
workshop itself is $7 at the end obviously he's going to try to sell you
obviously he's going to try to sell you something else peek into tomorrow okay
something else peek into tomorrow okay so these are essentially the bullet this
so these are essentially the bullet this is the bullet copy peek into tomorrow
is the bullet copy peek into tomorrow and then the benefit the big decision
and then the benefit the big decision the big benefit the big the bullet the
the big benefit the big the bullet the feature and then the big benefit so on
feature and then the big benefit so on and so forth click here to register for
and so forth click here to register for only $7 as you can see here he's
only $7 as you can see here he's actually talking about the promotion
actually talking about the promotion he's talking about the offer and that is
he's talking about the offer and that is more of a hard sell there again there's
more of a hard sell there again there's nothing wrong with hard selling or
nothing wrong with hard selling or giving hard ctas in the actual emails
giving hard ctas in the actual emails you just want to make sure that you're
you just want to make sure that you're giving value on top of that as well in
giving value on top of that as well in your welcome sequence and also somewhat
your welcome sequence and also somewhat in your promo sequences as well because
in your promo sequences as well because all of this is essentially all value and
all of this is essentially all value and then he gives a CTA to the $7 workshop
then he gives a CTA to the $7 workshop and then this is the last one we're
and then this is the last one we're going to be checking out and the subject
going to be checking out and the subject line is what's stopping you from joining
line is what's stopping you from joining the stage Academy stage Academy is his
the stage Academy stage Academy is his communication course I believe and this
communication course I believe and this email is like a deadline sequence email
email is like a deadline sequence email and you'll see these a lot he's having a
and you'll see these a lot he's having a promotion for a limited amount of time
promotion for a limited amount of time and as you can see there's only 48 hours
and as you can see there's only 48 hours left left and then he's going to tell
left left and then he's going to tell you to join the stage Academy okay these
you to join the stage Academy okay these words are really important too when you
words are really important too when you do scarcity and urgency promotions like
do scarcity and urgency promotions like this they usually do really well they've
this they usually do really well they've done really really well for my clients
done really really well for my clients before in the past and pretty much
before in the past and pretty much everybody's clients so make sure you add
everybody's clients so make sure you add in some of these when you're actually
in some of these when you're actually creating promo for people as you can see
creating promo for people as you can see it's very very simple all he's doing is
it's very very simple all he's doing is he's basically motivating you to make a
he's basically motivating you to make a big change this year and then he's
big change this year and then he's telling you that you need to join the
telling you that you need to join the stage Academy and he's going to let you
stage Academy and he's going to let you join for the next 48 hours and then he's
join for the next 48 hours and then he's giving you more belief shifts right here
giving you more belief shifts right here and and then he's going to tell you to
and and then he's going to tell you to join the academy again this is basically
join the academy again this is basically a double CTA so he tells you to join he
a double CTA so he tells you to join he tells you why then he tells you to join
tells you why then he tells you to join again you'll see this often as well and
again you'll see this often as well and then last but certainly not least we
then last but certainly not least we have the subscriber revor sequence so
have the subscriber revor sequence so the subscriber revor sequence is usually
the subscriber revor sequence is usually sent after you haven't been opening
sent after you haven't been opening somebody's emails for 30 to 60 days the
somebody's emails for 30 to 60 days the goal is to get that person to open and
goal is to get that person to open and interact with your emails now the reason
interact with your emails now the reason why you want to take emails off of your
why you want to take emails off of your email list is because this increases
email list is because this increases deliverability meaning deliverability is
deliverability meaning deliverability is when you have the ability to have your
when you have the ability to have your emails sent into the primary inbox in
emails sent into the primary inbox in Gmail this is super important because if
Gmail this is super important because if you're not in their primary emails and
you're not in their primary emails and you're only in their promotions they're
you're only in their promotions they're probably never going to check you the
probably never going to check you the more people put you in their promotions
more people put you in their promotions the more you're going to end up in
the more you're going to end up in everybody's promotions and eventually
everybody's promotions and eventually you can land in people's spam folder I
you can land in people's spam folder I work with clients before in the spam and
work with clients before in the spam and trust me it's not fun their emails get
trust me it's not fun their emails get like 1 to 3% opens and that's it
like 1 to 3% opens and that's it actually I haven't shown you quite yet
actually I haven't shown you quite yet but I owe my own email list get 40%
but I owe my own email list get 40% opens and yes they get like 3% nobody
opens and yes they get like 3% nobody opens their emails and their email
opens their emails and their email marketing is just completely complely
marketing is just completely complely tanks so you want to keep a good email
tanks so you want to keep a good email sender reputation and you do this by
sender reputation and you do this by automatically cleansing emails off of
automatically cleansing emails off of your email list and not sending them to
your email list and not sending them to them but we want to of course have as
them but we want to of course have as many emails as we want so what do we do
many emails as we want so what do we do the best thing to do is have an
the best thing to do is have an automatic subscriber revor sequence so
automatic subscriber revor sequence so let's say they haven't opened your
let's say they haven't opened your emails around 30 days that will will
emails around 30 days that will will trigger the automation system we'll go
trigger the automation system we'll go over more automations as we go on that
over more automations as we go on that will trigger the automation system and
will trigger the automation system and of course it will tell them Yo you
of course it will tell them Yo you haven't been opening my emails if you
haven't been opening my emails if you don't open this email and interact with
don't open this email and interact with it right here I'm going to be honest
it right here I'm going to be honest you're not be on my list any more and
you're not be on my list any more and these are ones that I've actually gotten
these are ones that I've actually gotten from being on people's lists and just
from being on people's lists and just not opening them so the subject line is
not opening them so the subject line is called final email and I guess I'll read
called final email and I guess I'll read this really quickly since it's so short
this really quickly since it's so short it's been great we've had our ups and
it's been great we've had our ups and downs but all good things come to an end
downs but all good things come to an end we try our best to make our newsletters
we try our best to make our newsletters useful and insightful but we understand
useful and insightful but we understand that they are not for everyone every
that they are not for everyone every week our newsletter bullets and we do it
week our newsletter bullets and we do it with love but we haven't heard from you
with love but we haven't heard from you in a long time so this is the last time
in a long time so this is the last time we'll ask do you still want our
we'll ask do you still want our newsletters if not we won't send our
newsletters if not we won't send our newsletters anymore goodbye PS you're
newsletters anymore goodbye PS you're toally welcome back anytime and then I
toally welcome back anytime and then I have another one here which is basically
have another one here which is basically similar but it it's the same idea
similar but it it's the same idea essentially acknowledging the fact that
essentially acknowledging the fact that you haven't been opening the emails and
you haven't been opening the emails and then telling you straight up you know if
then telling you straight up you know if you want to hop up hop back on the email
you want to hop up hop back on the email list let us know if not you'll be taken
list let us know if not you'll be taken off because we like to keep our email
off because we like to keep our email list as high quality as possible that's
list as high quality as possible that's basically it so now you know three very
basically it so now you know three very very basic email sequences and sure
very basic email sequences and sure there are more out there but these three
there are more out there but these three are the main money makers like welcome
are the main money makers like welcome sequence warms them up and prepares you
sequence warms them up and prepares you to make more money in the future sales
to make more money in the future sales and deadline sequence essentially lets
and deadline sequence essentially lets you make more money and then the
you make more money and then the subscriber revor sequence just
subscriber revor sequence just essentially multiplies the whole email
essentially multiplies the whole email list and that's it it really is super
list and that's it it really is super simple so if you're wondering like yo
simple so if you're wondering like yo Tyson how do I make like a three or four
Tyson how do I make like a three or four email welcome sequence it's simple just
email welcome sequence it's simple just add a couple of emails that are high
add a couple of emails that are high value valuable emails and also have ctas
value valuable emails and also have ctas or links in them to more value and set
or links in them to more value and set them up for the belief shifts that they
them up for the belief shifts that they need to believe in order to take them to
need to believe in order to take them to the sales and deadline sequences that's
the sales and deadline sequences that's basically it and then the sales and
basically it and then the sales and deadline sequences you might start with
deadline sequences you might start with some value give a belief shift give them
some value give a belief shift give them a CTA to the product tell them more
a CTA to the product tell them more about the product another CTA to the
about the product another CTA to the product and that's it there's a couple
product and that's it there's a couple emails like that super super simple
emails like that super super simple people always ask me what a sequence is
people always ask me what a sequence is now you know exactly what an email
now you know exactly what an email sequence is how to make them and some
sequence is how to make them and some examples too but now we need to talk
examples too but now we need to talk about email automation which is just as
about email automation which is just as attractive and crucial to businesses
attractive and crucial to businesses making tons of money because you can set
making tons of money because you can set up an email automation one time and make
up an email automation one time and make money from it forever email automation
money from it forever email automation automatically sends emails based on
automatically sends emails based on subscribers if a subscriber signs up to
subscribers if a subscriber signs up to an email list opens an email clicks an
an email list opens an email clicks an email Etc then they can go down a path
email Etc then they can go down a path of emails almost like a Choose Your Own
of emails almost like a Choose Your Own Adventure book okay I'll give you some
Adventure book okay I'll give you some examples and actually show you how I
examples and actually show you how I make one so why is email automation
make one so why is email automation effective in the first place well with
effective in the first place well with email automation you can craft an email
email automation you can craft an email sequence once and profit from it until
sequence once and profit from it until the end of time it essentially turns
the end of time it essentially turns your email list into a passive Revenue
your email list into a passive Revenue source for your business so email
source for your business so email service providers what are these and how
service providers what are these and how do you do this this is these softwares
do you do this this is these softwares okay and I get this question question
okay and I get this question question all the time Tyson when I come on as a
all the time Tyson when I come on as a copywriter for a client like what do I
copywriter for a client like what do I do how do I send out the emails to the
do how do I send out the emails to the list okay so pay very close attention
list okay so pay very close attention cuz I get this question every single day
cuz I get this question every single day no matter how many times I answer it
no matter how many times I answer it there's new DMS in my inbox there's new
there's new DMS in my inbox there's new comments on my videos asking but Tyson
comments on my videos asking but Tyson how do I do this I'm going to show you
how do I do this I'm going to show you and if you see anybody else asking this
and if you see anybody else asking this tell them to watch this okay tell them
tell them to watch this okay tell them to just watch this course active
to just watch this course active campaign is a software you can use it's
campaign is a software you can use it's the best by far just hands down the best
the best by far just hands down the best I I don't see anybody arguing that fact
I I don't see anybody arguing that fact but is the most expensive give you an
but is the most expensive give you an idea I've PID over 2 Grand per month for
idea I've PID over 2 Grand per month for this simple software just to send emails
this simple software just to send emails next we have convert kit this is good
next we have convert kit this is good but it's cheaper it has a limited amount
but it's cheaper it has a limited amount of features next is MailChimp this is
of features next is MailChimp this is okay too it's mid-priced I personally
okay too it's mid-priced I personally don't like it I find the user interface
don't like it I find the user interface to be clunky but some people use that
to be clunky but some people use that there's also kajabi and clickfunnels
there's also kajabi and clickfunnels these are almost free but they're pretty
these are almost free but they're pretty basic so kajabi for example is a course
basic so kajabi for example is a course hosting platform clickfunnels is a
hosting platform clickfunnels is a funnel platform where you just create
funnel platform where you just create sales funnels and you can also do emails
sales funnels and you can also do emails in them they're kind of like a size
in them they're kind of like a size added on feature so you can't add super
added on feature so you can't add super intricate automations but that's okay
intricate automations but that's okay which one should you use well your
which one should you use well your client will most likely already have one
client will most likely already have one but which one doesn't really matter Pro
but which one doesn't really matter Pro tip softwares are easy to figure out the
tip softwares are easy to figure out the software companies understand that
software companies understand that nobody is going to keep a software they
nobody is going to keep a software they don't use and don't know how to use so
don't use and don't know how to use so they have ample tutorials so whatever
they have ample tutorials so whatever you need to know literally anything how
you need to know literally anything how to do anything how to send an email how
to do anything how to send an email how to send broadcast emails how to create
to send broadcast emails how to create an automation how to create a segment of
an automation how to create a segment of the list it's super it's it's super
the list it's super it's it's super super simple man results what is the
super simple man results what is the average email open rate it's
average email open rate it's 21.5% average click rate is 2.5% as you
21.5% average click rate is 2.5% as you can see I have over 100,000 contacts in
can see I have over 100,000 contacts in my own personal email list and I've
my own personal email list and I've worked with clients with even bigger
worked with clients with even bigger email lists than that and I'm at 40%
email lists than that and I'm at 40% open rate or my click rate is
open rate or my click rate is 6.78% so all of my rates are way way way
6.78% so all of my rates are way way way higher than average and that's because I
higher than average and that's because I started my email off right from the
started my email off right from the beginning you might run into some
beginning you might run into some clients that either their email deliver
clients that either their email deliver abil isn't that good or their email
abil isn't that good or their email practices aren't that good and they've
practices aren't that good and they've kind of messed up their email reputation
kind of messed up their email reputation or maybe they've been promoting to their
or maybe they've been promoting to their email list a little bit too much and
email list a little bit too much and then their email list is essentially
then their email list is essentially just people who don't like the actual
just people who don't like the actual person There's No Liking trust right
person There's No Liking trust right there so you have to like fix it and
there so you have to like fix it and this is not the the situation you want
this is not the the situation you want to be in but when you come on with a
to be in but when you come on with a client and they have a really good and
client and they have a really good and healthy email list that they're sending
healthy email list that they're sending out good emails to that's going to save
out good emails to that's going to save you a lot of time and trouble and make
you a lot of time and trouble and make your emails perform to the best of their
your emails perform to the best of their abilities just for reference I know how
abilities just for reference I know how to create an awesome email list I
to create an awesome email list I created my own over 100,000 contacts 40%
created my own over 100,000 contacts 40% open rates those numbers are literally
open rates those numbers are literally like unheard of they're insane who wants
like unheard of they're insane who wants to watch me build an email automation
to watch me build an email automation from scratch well enough talking let's
from scratch well enough talking let's do it so everyone here we are in active
do it so everyone here we are in active campaign this is what it looks like when
campaign this is what it looks like when you go to try to start an animation I
you go to try to start an animation I just went up here in the top corner and
just went up here in the top corner and said create an Automation and as you can
said create an Automation and as you can see here there are tons and tons and
see here there are tons and tons and tons of recipes recipes are essentially
tons of recipes recipes are essentially templates of automations that you can
templates of automations that you can create and as you can see there is tons
create and as you can see there is tons there's like literally maybe even
there's like literally maybe even thousands thousand of them like look at
thousands thousand of them like look at how many automations there are there's
how many automations there are there's so many it is insane you can search
so many it is insane you can search recipes or automations right there in
recipes or automations right there in the top right as well and create
the top right as well and create whatever one that you want but for
whatever one that you want but for demonstration purposes I'm going to
demonstration purposes I'm going to start from scratch right here so here we
start from scratch right here so here we are in the automation now as you can see
are in the automation now as you can see there has to be a trigger whatever the
there has to be a trigger whatever the trigger is so I'll actually go through
trigger is so I'll actually go through some here so they subscrib to a list
some here so they subscrib to a list this means they went to a landing page
this means they went to a landing page of yours or they went to somewhere and
of yours or they went to somewhere and they put in their email they gave you an
they put in their email they gave you an email and this is what they get next is
email and this is what they get next is they submit a form right so almost the
they submit a form right so almost the same thing next is they open or read an
same thing next is they open or read an email so let's say they open an email
email so let's say they open an email now they go through this automation
now they go through this automation click in email visit a web page event is
click in email visit a web page event is recorded shares an email right there's a
recorded shares an email right there's a lot of different ones that you can do
lot of different ones that you can do for this uh intents and purposes for all
for this uh intents and purposes for all intents and purposes I'm going to do the
intents and purposes I'm going to do the tag is added tag is just going to be
tag is added tag is just going to be nice whatever it's just for
nice whatever it's just for demonstration so what's the first thing
demonstration so what's the first thing that we want to do do we want to send
that we want to do do we want to send them an email send them an SMS send a
them an email send them an SMS send a notification email transactional email
notification email transactional email so on and so forth so all we're going to
so on and so forth so all we're going to do is send an email the email name
do is send an email the email name example and we're going to save it in
example and we're going to save it in design later so as you can see in active
design later so as you can see in active campaign you have this awesome looking
campaign you have this awesome looking map there's no other software that I
map there's no other software that I know or that I've used that has this
know or that I've used that has this really cool map feature to it so I can
really cool map feature to it so I can also go here now there's a few things
also go here now there's a few things that I can do I can send them another
that I can do I can send them another email or I can do some of these so
email or I can do some of these so there's wait there's if/ El these are
there's wait there's if/ El these are like the top two that you're going to be
like the top two that you're going to be using in the first place now this
using in the first place now this automation stuff can get really
automation stuff can get really complicated I'm going to save you the
complicated I'm going to save you the complication and again just show you the
complication and again just show you the basics of how to use the tool so there's
basics of how to use the tool so there's there's wait which is very very simple
there's wait which is very very simple to understand you click it it tells you
to understand you click it it tells you wait one day wait 5 days wait 2 hours
wait one day wait 5 days wait 2 hours and then either send another email or do
and then either send another email or do another action you can tell to do
another action you can tell to do whatever you want there's unlimited
whatever you want there's unlimited amount of combinations here so I'm going
amount of combinations here so I'm going to actually use if else I'm going to
to actually use if else I'm going to show you so we're going to go to if so
show you so we're going to go to if so there's a condition so let's say I want
there's a condition so let's say I want to say if they've clicked on a video or
to say if they've clicked on a video or if they've clicked on an email I'll just
if they've clicked on an email I'll just go open if they've opened any email in
go open if they've opened any email in the last 30
the last 30 days then if they do I want to send an
days then if they do I want to send an email send an email thanks for clicking
email send an email thanks for clicking mhm save and design later and if they
mhm save and design later and if they don't actually click an email or open an
don't actually click an email or open an email in the last 30 days I'm going to
email in the last 30 days I'm going to send them an email say why no click for
send them an email say why no click for example now I can fill out all these
example now I can fill out all these emails later but this is what it looks
emails later but this is what it looks like okay this is what an email
like okay this is what an email automation looks like so how this works
automation looks like so how this works let's say somebody signs up for your
let's say somebody signs up for your newsletter this is their welcome email
newsletter this is their welcome email here you go and then let's say they
here you go and then let's say they didn't open the welcome email if they
didn't open the welcome email if they didn't open it you can send them another
didn't open it you can send them another welcome email if they did open it maybe
welcome email if they did open it maybe you want to send them a promo email or
you want to send them a promo email or send them some different to sort of
send them some different to sort of email there's lots of different theory
email there's lots of different theory that can go behind this I always suggest
that can go behind this I always suggest just keep it simple at first and then as
just keep it simple at first and then as you go on like if this is your first
you go on like if this is your first time learning about copywriting this is
time learning about copywriting this is probably a little bit overwhelming so
probably a little bit overwhelming so we're going to leave it right there so
we're going to leave it right there so that is literally what it looks like to
that is literally what it looks like to build an email automation super super
build an email automation super super simple now if you want to just send an
simple now if you want to just send an email to the whole list that is really
email to the whole list that is really really simple as well it's done right
really simple as well it's done right here in this software so hopefully that
here in this software so hopefully that answers all of your guys' questions and
answers all of your guys' questions and there should be no need to anymore ask
there should be no need to anymore ask me yo Tyson how do I send the email
me yo Tyson how do I send the email emails to my email clients lists it's
emails to my email clients lists it's that simple just like that so everybody
that simple just like that so everybody now that you've watched me build an
now that you've watched me build an email automation from scratch it's time
email automation from scratch it's time to talk about video sales letters okay
to talk about video sales letters okay so what is a video sales letter in the
so what is a video sales letter in the first place a video sales letter is
first place a video sales letter is simply a video that goal is to get sales
simply a video that goal is to get sales the video usually covers topics like
the video usually covers topics like results and testimonials why this
results and testimonials why this product is different from the rest why
product is different from the rest why the rest all the other products are
the rest all the other products are inferior why our product is Superior in
inferior why our product is Superior in the unique service proposition or the
the unique service proposition or the offer okay I'm going to get into that in
offer okay I'm going to get into that in a minute what the offer looks like in
a minute what the offer looks like in the unique selling proposition sorry so
the unique selling proposition sorry so what is a unique mechanism this is
what is a unique mechanism this is something you really need to know this
something you really need to know this is a copywriting term I put it in the
is a copywriting term I put it in the video sales letter section because it's
video sales letter section because it's not Advanced but you don't need to know
not Advanced but you don't need to know it in order to just create an email so
it in order to just create an email so what is a unique mechanism a unique
what is a unique mechanism a unique mechanism is a special feature that
mechanism is a special feature that makes a product different and better
makes a product different and better than others like it for example imagine
than others like it for example imagine a vacuum cleaner that can keep sucking
a vacuum cleaner that can keep sucking up dirt strongly without getting clogged
up dirt strongly without getting clogged because it has a unique V12 engine this
because it has a unique V12 engine this is literally like my Dyson now the
is literally like my Dyson now the vacuum probably looks just like other
vacuum probably looks just like other vacuums it's probably the quote unquote
vacuums it's probably the quote unquote same as other vacuums but if I say but
same as other vacuums but if I say but it has a V12 engine people are like oh
it has a V12 engine people are like oh damn supercars have a V12 that sounds
damn supercars have a V12 that sounds pretty cool I want my vacuum cleaner to
pretty cool I want my vacuum cleaner to have a V12 it's a way to just get more
have a V12 it's a way to just get more sales because you make your things sound
sales because you make your things sound more unique this special feature helps
more unique this special feature helps to stand out from other vacuums that
to stand out from other vacuums that lose power as they fill up with dirt by
lose power as they fill up with dirt by focusing on the unique feature the
focusing on the unique feature the vacuum shows why is better choice this
vacuum shows why is better choice this is a way to avoid your product as being
is a way to avoid your product as being seen as a commodity so some more
seen as a commodity so some more examples this software is the first of
examples this software is the first of its kind because not only does it give
its kind because not only does it give you a deeper inex into your program but
you a deeper inex into your program but it also utilizes AI to help you create
it also utilizes AI to help you create data driven decisions there's one so
data driven decisions there's one so sure other ones just do this one thing
sure other ones just do this one thing but it also uses AI to help you do it
but it also uses AI to help you do it even more right this is a common one
even more right this is a common one with AI so another one with this app not
with AI so another one with this app not only can you create studying videos but
only can you create studying videos but you can make it look like you're looking
you can make it look like you're looking directly in the camera when in reality
directly in the camera when in reality you have the luxury of looking off
you have the luxury of looking off screen at the script so this is an
screen at the script so this is an actual product that I've seen where it's
actual product that I've seen where it's just an AI feature where I can look like
just an AI feature where I can look like this and read the scripts but it tweaks
this and read the scripts but it tweaks the video so that it looks like I'm
the video so that it looks like I'm looking directly at the camera that's a
looking directly at the camera that's a unique mechm next is unlike other
unique mechm next is unlike other workout machines blex utilized
workout machines blex utilized resistance training so that you can get
resistance training so that you can get a constant resistance throughout the
a constant resistance throughout the whole rep unlike using free weights so
whole rep unlike using free weights so why wouldn't I just use free weights
why wouldn't I just use free weights it's kind of like addressing an
it's kind of like addressing an objection almost so now to give a deeper
objection almost so now to give a deeper understanding of unique mechanism I have
understanding of unique mechanism I have drawn a beautiful photo here so on the
drawn a beautiful photo here so on the left we have a commodity so just a
left we have a commodity so just a winter tire versus a winter tire the
winter tire versus a winter tire the consumer is going to look at that and
consumer is going to look at that and just say whatever is cheapest I think
just say whatever is cheapest I think we're all guilty of that well it's the
we're all guilty of that well it's the same thing so whatever is cheapest but
same thing so whatever is cheapest but here's the unique mechanism here on the
here's the unique mechanism here on the right so on the left we have a winter
right so on the left we have a winter tire but it's versus new rubber stud
tire but it's versus new rubber stud technology so new rubber stud technology
technology so new rubber stud technology you've heard of studded tires before but
you've heard of studded tires before but rubber studded tires have the best of
rubber studded tires have the best of both worlds obviously this is off the
both worlds obviously this is off the top of my head in an example but the
top of my head in an example but the consumer is going to want that one
consumer is going to want that one because it is just new it's Unique
because it is just new it's Unique mechanism it's something that makes it
mechanism it's something that makes it different and when things are different
different and when things are different people are like wow this is better and
people are like wow this is better and they're happier to pay an even higher
they're happier to pay an even higher price so here price doesn't matter
price so here price doesn't matter because it's proving that it's something
because it's proving that it's something that's completely different from
that's completely different from anything that they have ever seen before
anything that they have ever seen before and before we move on I almost forgot to
and before we move on I almost forgot to show you guys my other pretty drawings
show you guys my other pretty drawings so this is what email sequences look
so this is what email sequences look like day one you might be a just a
like day one you might be a just a welcome email day three maybe it's a
welcome email day three maybe it's a value email day five maybe it's a soft
value email day five maybe it's a soft selling email and day eight maybe it's a
selling email and day eight maybe it's a hard selling email and essentially the
hard selling email and essentially the lead temperature goes from cold to hot
lead temperature goes from cold to hot so cold meaning they don't know you they
so cold meaning they don't know you they don't want to get anything from you hot
don't want to get anything from you hot meaning they know you very well and
meaning they know you very well and maybe they would buy something from you
maybe they would buy something from you in the future and email automation so
in the future and email automation so very very simple so let's say send a
very very simple so let's say send a welcome email on day one do they click
welcome email on day one do they click no maybe you give them more value value
no maybe you give them more value value soft Sell Hard Sell if they do click
soft Sell Hard Sell if they do click maybe you soft sell them right away and
maybe you soft sell them right away and skip the value then you go to Hard Sell
skip the value then you go to Hard Sell and then you hard sell them again so
and then you hard sell them again so then you go through more promo depending
then you go through more promo depending on their engagement this is something
on their engagement this is something that is pretty common the more engaged
that is pretty common the more engaged people are usually the more they are
people are usually the more they are susceptible to promo but the less
susceptible to promo but the less engaged someone is the less you usually
engaged someone is the less you usually want to promote to them so you can use
want to promote to them so you can use that principle in any type of automation
that principle in any type of automation situation that you find yourself in what
situation that you find yourself in what is a unique selling proposition I'll
is a unique selling proposition I'll leave it here really really simple a
leave it here really really simple a unique selling proposition is a deal or
unique selling proposition is a deal or offer something like get your pizza hot
offer something like get your pizza hot and ready in 30 minutes or it's free so
and ready in 30 minutes or it's free so you'll see lots of offers like hey and
you'll see lots of offers like hey and then they'll call out the actual name or
then they'll call out the actual name or their target audience and they'll say yo
their target audience and they'll say yo if we don't get you X result in time
if we don't get you X result in time frame then you don't pay and you can
frame then you don't pay and you can have your money and some people even go
have your money and some people even go a step further and say you can have your
a step further and say you can have your money back and I'll give you $1,000
money back and I'll give you $1,000 here's what a very common vssl structure
here's what a very common vssl structure looks like so one you call out the
looks like so one you call out the audience to give them a problem two you
audience to give them a problem two you talk about what most people do do and
talk about what most people do do and why it doesn't work you add uh proof
why it doesn't work you add uh proof plus analogies so you throw stones at
plus analogies so you throw stones at the competition and Alternatives with
the competition and Alternatives with proof and analogies so that it's easy to
proof and analogies so that it's easy to understand then belief shift to what
understand then belief shift to what does work why it's better and how to
does work why it's better and how to actually use it what is your way how
actually use it what is your way how exactly does it work show proof by
exactly does it work show proof by borrowing Authority giving stats etc etc
borrowing Authority giving stats etc etc right we talked about proof showing
right we talked about proof showing strategies next is we show more results
strategies next is we show more results and how it's helped people so this is
and how it's helped people so this is testimonial marketing and it's some of
testimonial marketing and it's some of the best marketing of all because you're
the best marketing of all because you're not making any claims you're Essen just
not making any claims you're Essen just showing hey other people have gotten
showing hey other people have gotten this result with whatever we're doing
this result with whatever we're doing next is you want to share your
next is you want to share your credibility and results why should
credibility and results why should people listen to you how many people
people listen to you how many people have you helped how long have you been
have you helped how long have you been working on the product and how much cost
working on the product and how much cost went into uncovering your method cost
went into uncovering your method cost narration again you're seeing all of the
narration again you're seeing all of the same copyrighting points because
same copyrighting points because copyrighting is copywriting is
copyrighting is copywriting is copywriting emails are essentially just
copywriting emails are essentially just vsls vssl is essentially just a
vsls vssl is essentially just a collection of many emails CTA called
collection of many emails CTA called action and possible unique sales
action and possible unique sales proposition is usually what it ends with
proposition is usually what it ends with tell people what to do next and why it's
tell people what to do next and why it's important to do it now so without any
important to do it now so without any further Ado let's just hop right in and
further Ado let's just hop right in and look at a video sales letter that I have
look at a video sales letter that I have come across so this video sales letter
come across so this video sales letter the reason why I'm using this one
the reason why I'm using this one specifically is because the words are on
specifically is because the words are on the screen and it's super easy to
the screen and it's super easy to understand so what's the headline watch
understand so what's the headline watch the video to see the handsfree sixf
the video to see the handsfree sixf figureure marketing funnel we build 100%
figureure marketing funnel we build 100% for you that runs on autopilot and
for you that runs on autopilot and generates 5 to 10 clients every week
generates 5 to 10 clients every week then the deck copy guaranteed results or
then the deck copy guaranteed results or we pay you $1,000 interesting so there's
we pay you $1,000 interesting so there's kind of the unique selling proposition
kind of the unique selling proposition right there in the headline so let's
right there in the headline so let's check it out and see what EX exactly
check it out and see what EX exactly this looks like attention online fitness
this looks like attention online fitness coaches do you want me to help you add
coaches do you want me to help you add an extra $20,000 per month in profit to
an extra $20,000 per month in profit to your business so attention Fitness
your business so attention Fitness coaches what does he do he calls out his
coaches what does he do he calls out his audience just like we talked about do
audience just like we talked about do you want me to help you add an extra
you want me to help you add an extra $20,000 per month in profit to your
$20,000 per month in profit to your business big promise without adding
business big promise without adding random strangers online sending C DMS to
random strangers online sending C DMS to prospects or posting endless content so
prospects or posting endless content so some other things to know without having
some other things to know without having to pain points you can use this intro
to pain points you can use this intro and this is how you create a vsl dude
and this is how you create a vsl dude every single video sales letter is ESS
every single video sales letter is ESS just a template he calls out his
just a template he calls out his audience gives them a big promise and
audience gives them a big promise and tells them they can do that promise
tells them they can do that promise while avoiding things that they don't
while avoiding things that they don't want all you have to do is Plug and Play
want all you have to do is Plug and Play to whatever your client is doing trying
to whatever your client is doing trying to go viral so you can grow your online
to go viral so you can grow your online coaching business without putting in
coaching business without putting in even more time and energy than you are
even more time and energy than you are right now and add an extra $22,000 per
right now and add an extra $22,000 per month in profit to your business in the
month in profit to your business in the fastest and easiest way humanly possible
fastest and easiest way humanly possible what if I told you that I was so
what if I told you that I was so confident in my ability to help you grow
confident in my ability to help you grow your online Fitness business that if you
your online Fitness business that if you don't get results you don't pay plus
don't get results you don't pay plus I'll also give you $1,000 in cash just
I'll also give you $1,000 in cash just for wasting your time so that's
for wasting your time so that's essentially the unique selling
essentially the unique selling proposition right there look I have been
proposition right there look I have been through every notable online fitness
through every notable online fitness growth program in Mastermind imaginable
growth program in Mastermind imaginable since 2016 and I've personally invested
since 2016 and I've personally invested over
over $250,000 to land new clients automate
$250,000 to land new clients automate the business and grow faster than I ever
the business and grow faster than I ever thought was possible so what is that
thought was possible so what is that cost narration exactly he so I actually
cost narration exactly he so I actually created the vssl sections before even
created the vssl sections before even watching this vssl but trust me dude go
watching this vssl but trust me dude go and watch a bunch of vsls and you'll
and watch a bunch of vsls and you'll notice they're all essentially the same
notice they're all essentially the same thing and here are some of his
thing and here are some of his testimonials and now we've helped over
testimonials and now we've helped over 125 coaches exceed the six figure per
125 coaches exceed the six figure per year mark with five coaches generating
year mark with five coaches generating over $1 million per year in revenue and
over $1 million per year in revenue and these results are very typical with the
these results are very typical with the acquisition system we build for you our
acquisition system we build for you our coaches are positioned as industry
coaches are positioned as industry leaders and their calendars are flooded
leaders and their calendars are flooded with sales calls every day of the week
with sales calls every day of the week with prospects who see them as an expert
with prospects who see them as an expert and are willing to invest anywhere from
and are willing to invest anywhere from $2,000 to $55,000 to work with them and
$2,000 to $55,000 to work with them and they're doing all of this without
they're doing all of this without sending a single call DM if that's good
sending a single call DM if that's good enough for you and you want me to build
enough for you and you want me to build our entire so usually they say things
our entire so usually they say things like that in the first minute minute and
like that in the first minute minute and a half and I've seen a lot of these so
a half and I've seen a lot of these so that's why I know and then they give you
that's why I know and then they give you a little bit of a call to action the
a little bit of a call to action the call to action is to fill out a form you
call to action is to fill out a form you need to fill out the form so that they
need to fill out the form so that they can qualify you first to make sure that
can qualify you first to make sure that you are a good fit for their program
you are a good fit for their program especially this so when you're making an
especially this so when you're making an offer like this and this is just some
offer like this and this is just some business theory for you guys will do
business theory for you guys will do this for you or you don't pay they have
this for you or you don't pay they have to be very selective with who they let
to be very selective with who they let on if they let on people who are
on if they let on people who are unprofessional or not far along then
unprofessional or not far along then they know they won't be able to actually
they know they won't be able to actually work with that person and get them the
work with that person and get them the results so they even bother working with
results so they even bother working with them so there's a risk here so they
them so there's a risk here so they don't want to work with just any
don't want to work with just any business that's why the application is
business that's why the application is there to weed out the people who aren't
there to weed out the people who aren't actually serious and then at at this
actually serious and then at at this point like the 1 minute 1 minute 30 Mark
point like the 1 minute 1 minute 30 Mark people usually make a call to action to
people usually make a call to action to actually go down there and fill it out
actually go down there and fill it out if you've already heard enough but if
if you've already heard enough but if you want to hear more or you're not sold
you want to hear more or you're not sold yet they also have the rest of the video
yet they also have the rest of the video sales letter so we can check out another
sales letter so we can check out another little bit of it but again if you want
little bit of it but again if you want to check out this actual video sales
to check out this actual video sales letter for yourself and to deconstruct
letter for yourself and to deconstruct it line by line that link is in the
it line by line that link is in the slides and the slides are in the free
slides and the slides are in the free Rec copy starter kit which is in the
Rec copy starter kit which is in the description acquisition system 100% for
description acquisition system 100% for you then fill out the application below
you then fill out the application below to see if you're a good fit hey I'm Dan
to see if you're a good fit hey I'm Dan suckling and unlike most business gurus
suckling and unlike most business gurus you see on the internet I actually built
you see on the internet I actually built two so now he's talking a little bit
two so now he's talking a little bit about himself some more cost narration
about himself some more cost narration and then he talks about the money magnet
and then he talks about the money magnet system what is the money magnet system
system what is the money magnet system my people it is the unique mechanism and
my people it is the unique mechanism and how we help you scale past $50,000 per
how we help you scale past $50,000 per month while actually saving you time and
month while actually saving you time and energy even if you're already tried
energy even if you're already tried running paid ads in every possible organ
running paid ads in every possible organ prospecting strategy out there the big
prospecting strategy out there the big problem is so here's where the belief
problem is so here's where the belief shifts come in organic marketing takes
shifts come in organic marketing takes tons of time and energy so what do most
tons of time and energy so what do most people do organic marketing why isn't it
people do organic marketing why isn't it the best because it takes time energy
the best because it takes time energy cuz you're the one chasing clients it's
cuz you're the one chasing clients it's the best method we've discovered so now
the best method we've discovered so now he's talking about the good method his
he's talking about the good method his money magnet system this is what he's
money magnet system this is what he's talking about and again here's my system
talking about and again here's my system here's exactly why it's better get out
here's exactly why it's better get out of the DMS build a reputation go from
of the DMS build a reputation go from chasing people to having them Chasing
chasing people to having them Chasing You etc etc and I'm going to reveal the
You etc etc and I'm going to reveal the details to you in a minute then he talks
details to you in a minute then he talks more about Oran strategy and then he
more about Oran strategy and then he just essentially just takes you through
just essentially just takes you through the whole system and shows you how the
the whole system and shows you how the system works once you're sold that the
system works once you're sold that the system works it's going to be a
system works it's going to be a no-brainer to actually work with him
no-brainer to actually work with him okay so a common phrase that I like to
okay so a common phrase that I like to use is you want to sell the thing that
use is you want to sell the thing that sells the thing so let's take it back to
sells the thing so let's take it back to the vacuum cleaner example for for
the vacuum cleaner example for for instance if we use the vacuum cleaner
instance if we use the vacuum cleaner dude you need a V12 in order to have a
dude you need a V12 in order to have a good vacuum cleaner that doesn't lose
good vacuum cleaner that doesn't lose suction over time all these other vacuum
suction over time all these other vacuum cleaners they use a one-cylinder system
cleaners they use a one-cylinder system and the one-cylinder system is weak it
and the one-cylinder system is weak it breaks often and it's no good because of
breaks often and it's no good because of these studies but the V12 on the other
these studies but the V12 on the other hand is reliable it never loses section
hand is reliable it never loses section and it's just the best by far that's why
and it's just the best by far that's why you should buy Dyson that's basically it
you should buy Dyson that's basically it if you sell the thing that sells the
if you sell the thing that sells the thing then the work's already done for
thing then the work's already done for you and this is a huge thing where
you and this is a huge thing where copywriters get wrong is they do exactly
copywriters get wrong is they do exactly what I say they don't sell the thing
what I say they don't sell the thing that sells the thing they just sell the
that sells the thing they just sell the program I have this awesome program and
program I have this awesome program and we're going to show you how to get five
we're going to show you how to get five to 10 clients every single week because
to 10 clients every single week because we're really good trust me bro that's it
we're really good trust me bro that's it that's all they really add so by adding
that's all they really add so by adding all of this stuff you're going to make
all of this stuff you're going to make your marketing look different and also
your marketing look different and also better as well and remember what I told
better as well and remember what I told you guys the better you get at
you guys the better you get at copywriting the better you will
copywriting the better you will inevitably get at Outreach so learning
inevitably get at Outreach so learning all of this stuff and being good at it
all of this stuff and being good at it will again show you how to position
will again show you how to position yourself to other businesses so keep all
yourself to other businesses so keep all of that in mind that was our video sales
of that in mind that was our video sales letter example we just touched on that
letter example we just touched on that so what's the vssl formula what's kind
so what's the vssl formula what's kind of more in-depth analysis of what it
of more in-depth analysis of what it might look like so a specific Avatar
might look like so a specific Avatar call out exactly who your offer is for
call out exactly who your offer is for and also do research on their fears
and also do research on their fears obstacles wants and desires write out
obstacles wants and desires write out what their day could look like then we
what their day could look like then we talk about the Urgent problem what
talk about the Urgent problem what urgent problem do they have in their
urgent problem do they have in their life that your product solves then what
life that your product solves then what is the actual outcome that they want
is the actual outcome that they want what's the dream outcome your product
what's the dream outcome your product helps the customer achieve then we give
helps the customer achieve then we give the steps what's the step-by-step
the steps what's the step-by-step process to getting your avatar to their
process to getting your avatar to their desired outcome with your product and
desired outcome with your product and then the two to three main pillars of
then the two to three main pillars of the unique mechanism so the I think it
the unique mechanism so the I think it was a client magnet system or something
was a client magnet system or something what are the two to three main pillars
what are the two to three main pillars what are the two to three main ways that
what are the two to three main ways that it works create pillars that describe
it works create pillars that describe why your way is so effective and how the
why your way is so effective and how the alternatives are inferior give analogies
alternatives are inferior give analogies to really drive the point home analogies
to really drive the point home analogies are really important to use in this
are really important to use in this section because it makes it super simple
section because it makes it super simple to understand and I also want to add in
to understand and I also want to add in guys like I said I've paid over 18 Grand
guys like I said I've paid over 18 Grand us to learn this stuff over 18 Grand as
us to learn this stuff over 18 Grand as soon as you pay somebody 18 Grand and
soon as you pay somebody 18 Grand and you have a business the first thing that
you have a business the first thing that they look at is your offer and your
they look at is your offer and your video sales letters on your whole
video sales letters on your whole businesses that's what they focus on
businesses that's what they focus on first is your offer and what it looks
first is your offer and what it looks like to position yourself in the
like to position yourself in the marketplace and not only that but that
marketplace and not only that but that was my $188,000 mentorship I also have
was my $188,000 mentorship I also have multiple $5,000 mentorships that I've
multiple $5,000 mentorships that I've been in as well so guys all of this
been in as well so guys all of this stuff is extremely expensive for me to
stuff is extremely expensive for me to learn but I'm I'm handing out the free
learn but I'm I'm handing out the free sauce BR I'm handed out the free sauce
sauce BR I'm handed out the free sauce to the whole Community because that's
to the whole Community because that's just what I believe so why are you the
just what I believe so why are you the credible option describe why you're the
credible option describe why you're the most knowledgeable what results you've
most knowledgeable what results you've helped people get who you've worked for
helped people get who you've worked for in the past Etc how does your way save
in the past Etc how does your way save time money and relationships describe
time money and relationships describe the specific ways your methods benefit
the specific ways your methods benefit the users so here's what it looks like
the users so here's what it looks like to play the claim game and here's what
to play the claim game and here's what looks like to be a stat shower you
looks like to be a stat shower you always want to be a stat shower you're
always want to be a stat shower you're going to be like hey man it works
going to be like hey man it works they're going to be like sure but
they're going to be like sure but translation what they're really thinking
translation what they're really thinking this dude is full of crap but if you're
this dude is full of crap but if you're a stat shower all you have to do is be
a stat shower all you have to do is be like here's the proof they're like sweet
like here's the proof they're like sweet translation makes perfect sense huge
translation makes perfect sense huge huge huge huge huge in copywriting and
huge huge huge huge in copywriting and marketing in general how do you write a
marketing in general how do you write a vssl let's say you want to write a vsl
vssl let's say you want to write a vsl tomorrow you got assigned a video sales
tomorrow you got assigned a video sales letter here's what you want to do go to
letter here's what you want to do go to top businesses in your desired industry
top businesses in your desired industry research how they structure their vs you
research how they structure their vs you can copy this closely so structure is
can copy this closely so structure is something that you can basically steal
something that you can basically steal I've seen that exact same structure that
I've seen that exact same structure that we went over time and time and time and
we went over time and time and time and time and time again and this is what you
time and time again and this is what you want to do you want to just take the
want to do you want to just take the structure and fill it out for your own
structure and fill it out for your own industry and your own client fill out
industry and your own client fill out the recipe above fill in the structure
the recipe above fill in the structure with the rest of the recipe and you'll
with the rest of the recipe and you'll have a vssl and basically do all the
have a vssl and basically do all the things that I showed you how to do in
things that I showed you how to do in the copyrighting section of course we're
the copyrighting section of course we're going to go over like AI here in like 1
going to go over like AI here in like 1 minute but this is what you want to do
minute but this is what you want to do it's super super simple people will
it's super super simple people will still write watch this and say but how
still write watch this and say but how do I write one but how do I write one
do I write one but how do I write one dude you look at other ones and you just
dude you look at other ones and you just write them I I can't make it any more
write them I I can't make it any more simple for you guys unless you want me
simple for you guys unless you want me to like sit on your lap and write it for
to like sit on your lap and write it for you at your computer AI copy writing
you at your computer AI copy writing what does it look like to use AI in your
what does it look like to use AI in your copy wording to help you make better
copy wording to help you make better copy even faster so why use AI in the
copy even faster so why use AI in the first place despite what most beginners
first place despite what most beginners think AI will not replace copyrighting
think AI will not replace copyrighting skills by a long shot demonstration
skills by a long shot demonstration coming up cuz AI is not nearly as good
coming up cuz AI is not nearly as good as you think it is we never want to copy
as you think it is we never want to copy and paste things from chat gbt just long
and paste things from chat gbt just long form and use them for our own and it's
form and use them for our own and it's not because of a a moral issue it's
not because of a a moral issue it's literally just because it sucks like
literally just because it sucks like chat gbt copy sucks but we can use chat
chat gbt copy sucks but we can use chat gbt to come up with ideas explanations
gbt to come up with ideas explanations examples stories and more useful things
examples stories and more useful things so here's the wrong way to use AI write
so here's the wrong way to use AI write me an email that tries to sign people up
me an email that tries to sign people up for a book so I can teach Fitness Pros
for a book so I can teach Fitness Pros to build a hands-free sixf figureure
to build a hands-free sixf figureure marketing funnel that generates from 5
marketing funnel that generates from 5 to 10 clients per week on autopilot so
to 10 clients per week on autopilot so literally just the video salesletter we
literally just the video salesletter we just watched essentially subject line
just watched essentially subject line transform your business with a handsfree
transform your business with a handsfree marketing funnel terrible in so many
marketing funnel terrible in so many ways first of all it's extremely plain I
ways first of all it's extremely plain I already feel like I know what I'm going
already feel like I know what I'm going to look at and read as soon as I look at
to look at and read as soon as I look at the subject line second of all look at
the subject line second of all look at how long this is ideally a subject line
how long this is ideally a subject line should be 40 characters or shorter this
should be 40 characters or shorter this one's probably about 60 to 70 the reason
one's probably about 60 to 70 the reason why you want 40 characters or shorter is
why you want 40 characters or shorter is because if it's this long it's going to
because if it's this long it's going to get cut off at around here so all you're
get cut off at around here so all you're going to see next on mobile especially
going to see next on mobile especially is just dot dot dot transform your
is just dot dot dot transform your business with a hands or something it
business with a hands or something it just looks weird you're not going to be
just looks weird you're not going to be able to even see this stuff over here so
able to even see this stuff over here so why I even create it hi recipient's name
why I even create it hi recipient's name I hope this message finds you
I hope this message finds you well I hope this message finds you well
well I hope this message finds you well dude this is supposed to be copyrighting
dude this is supposed to be copyrighting where you are personal and speaking to
where you are personal and speaking to people as if you guys were friends
people as if you guys were friends talking about I hope this email finds
talking about I hope this email finds you well imagine if your homie texted
you well imagine if your homie texted you that one day are you ready to take
you that one day are you ready to take your business to the next level with a
your business to the next level with a marketing funnel that works on autopilot
marketing funnel that works on autopilot imagine having a steady stream of 5 to
imagine having a steady stream of 5 to 10 clients a week without spending
10 clients a week without spending countless hours on marketing I'm excited
countless hours on marketing I'm excited to offer this unique opportunity to
to offer this unique opportunity to Fitness professionals like you a
Fitness professionals like you a hands-free six-figure marketing funnel
hands-free six-figure marketing funnel designed to generate consistent clients
designed to generate consistent clients leads effortlessly I'm offering a free
leads effortlessly I'm offering a free call to walk you through the exact
call to walk you through the exact strategies and tools to implement this
strategies and tools to implement this to your business during our call you'll
to your business during our call you'll learn how to bullets don't miss out on
learn how to bullets don't miss out on this chance to revolutionize your
this chance to revolutionize your business schedule a free call looking
business schedule a free call looking forward to transforming your business
forward to transforming your business best regards Max so super plain it's not
best regards Max so super plain it's not actually shifting any beliefs it's not
actually shifting any beliefs it's not actually giving me anything it's not
actually giving me anything it's not giving any entertainment value it's just
giving any entertainment value it's just straight up robotic a lot of the terms
straight up robotic a lot of the terms in here like you can just tell that it's
in here like you can just tell that it's chat gbt so it looks lazy so we don't
chat gbt so it looks lazy so we don't want that like people literally think
want that like people literally think that oh it's so easy why don't you just
that oh it's so easy why don't you just go in there and use chat gbt and then
go in there and use chat gbt and then businesses can essentially get a
businesses can essentially get a copywriter for free well the reason why
copywriter for free well the reason why they don't do that it's because they
they don't do that it's because they suck chat gbt is not very good don't let
suck chat gbt is not very good don't let somebody who's never made one single
somebody who's never made one single dollar with copywriting try to instill
dollar with copywriting try to instill some sort of fear uncertainty or doubt
some sort of fear uncertainty or doubt into your mind that well I don't know
into your mind that well I don't know bro copywriting doesn't work man cuz
bro copywriting doesn't work man cuz they're clearly uneducated take it from
they're clearly uneducated take it from the people who have actually been in
the people who have actually been in this industry for years and making
this industry for years and making thousands and hundreds of thousands of
thousands and hundreds of thousands of dollars those are the people you should
dollars those are the people you should be looking towards and I've never seen a
be looking towards and I've never seen a reputable business seven or eight
reputable business seven or eight figures or above ever even like a
figures or above ever even like a business owner touch chat gbt it just
business owner touch chat gbt it just doesn't work a business owner is
doesn't work a business owner is literally out here slaying dragons
literally out here slaying dragons managing their whole team their whole
managing their whole team their whole business of stuff dude they don't have
business of stuff dude they don't have time to worry about some AI so AI is
time to worry about some AI so AI is also only as good as you prompt it AI is
also only as good as you prompt it AI is a tool I've said this before I believe
a tool I've said this before I believe thinking that AI is going to replace
thinking that AI is going to replace copy Waters it's like thinking that
copy Waters it's like thinking that calculators will replace mathematicians
calculators will replace mathematicians doesn't make any sense here's the right
doesn't make any sense here's the right way to use ai ai is a tool in order to
way to use ai ai is a tool in order to properly utilize a tool tool you must be
properly utilize a tool tool you must be well-versed in its tendencies in this
well-versed in its tendencies in this section I'm going to give you some of my
section I'm going to give you some of my favorite prompts and strategies to use
favorite prompts and strategies to use AI to make your copy faster and also
AI to make your copy faster and also better so let's check out some AI
better so let's check out some AI copywriting examples again I'm not going
copywriting examples again I'm not going to go super deep into these I'm going to
to go super deep into these I'm going to touch on them and then of course I'm
touch on them and then of course I'm going to give you the slides so that you
going to give you the slides so that you can go through and check them out more
can go through and check them out more intentionally if you'd like or you can
intentionally if you'd like or you can just pause the video and watch through
just pause the video and watch through all I did was say make this email better
all I did was say make this email better and really funny now the reason why I
and really funny now the reason why I did this is because I had an email that
did this is because I had an email that I already wrote I already wrote it and
I already wrote I already wrote it and created myself it was done it was
created myself it was done it was finished so what I did come here say
finished so what I did come here say make this email better and funny so all
make this email better and funny so all I want to do is go through this and if I
I want to do is go through this and if I see any lines that are better than the
see any lines that are better than the lines that I have I'm going to use them
lines that I have I'm going to use them so here it basically is here's the email
so here it basically is here's the email not go too far into it that's it now ai
not go too far into it that's it now ai likes to use this magic wand analogy a
likes to use this magic wand analogy a lot for example it likes to use stuff
lot for example it likes to use stuff about magic wands and baking a cake like
about magic wands and baking a cake like those are the two analogies that uses
those are the two analogies that uses more than anything you don't want to
more than anything you don't want to copy and paste this stuff cuz it reeks
copy and paste this stuff cuz it reeks of chat GPT and then after that I say
of chat GPT and then after that I say what is it like trying to build a
what is it like trying to build a business without having a past
business without having a past experience give me 10 analogies that are
experience give me 10 analogies that are simple and kind of funny cuz I'm trying
simple and kind of funny cuz I'm trying to say if you're trying to build a
to say if you're trying to build a business without past experience it's
business without past experience it's like blank so I'm trying to come up with
like blank so I'm trying to come up with something that's like funny and witty a
something that's like funny and witty a good analogy to give people what it's
good analogy to give people what it's actually like and then I have some here
actually like and then I have some here it's like trying to cook a gourmet meal
it's like trying to cook a gourmet meal with only a can opener and a fork it's
with only a can opener and a fork it's like assembling Ikea furniture without
like assembling Ikea furniture without the instructions it's like trying to
the instructions it's like trying to navigate a new City without a map or GPS
navigate a new City without a map or GPS a lot of these aren't very good but
a lot of these aren't very good but essentially I use them to come up with
essentially I use them to come up with my own I use it to create ideas is and
my own I use it to create ideas is and create my own analogy so that's one very
create my own analogy so that's one very small example of how I would use AI in
small example of how I would use AI in order to make my copy better here's
order to make my copy better here's another really quick example when day
another really quick example when day trading as in trading stocks it's
trading as in trading stocks it's important to only trade one or two times
important to only trade one or two times per day on high probability
per day on high probability opportunities rather than trying to make
opportunities rather than trying to make 10 trades on a decent probability
10 trades on a decent probability opportunities give me analogies to
opportunities give me analogies to demonstrate this point and it gives me
demonstrate this point and it gives me these analogies but they're super long
these analogies but they're super long so then what I do is I say make them
so then what I do is I say make them shorter add some funny ones too and
shorter add some funny ones too and that's what I do but they're still kind
that's what I do but they're still kind of long I said make them more simple
of long I said make them more simple create them more like one line lers like
create them more like one line lers like a on line sentence and then they finally
a on line sentence and then they finally give it to us so better to use one good
give it to us so better to use one good worm in a small pond than throw a dozen
worm in a small pond than throw a dozen hooks into the ocean and catch seaweed
hooks into the ocean and catch seaweed or hitting the bullseye once beats
or hitting the bullseye once beats missing the target 10 times while
missing the target 10 times while blindfolded these ones kind of work a
blindfolded these ones kind of work a lot better give me 10 different ones it
lot better give me 10 different ones it gives me even more and then I eventually
gives me even more and then I eventually used those to create these emails right
used those to create these emails right here I'm going to visit the link so all
here I'm going to visit the link so all I did here and it explains what this is
I did here and it explains what this is is I took some beginner copy so these
is I took some beginner copy so these are two emails essentially from
are two emails essentially from beginners that I looked at I also gave
beginners that I looked at I also gave some critique to and then I revamped
some critique to and then I revamped them so I rewrote them so this is the
them so I rewrote them so this is the email that I actually wrote that for
email that I actually wrote that for again I'm not actually going to go
again I'm not actually going to go through and read all of these but I'm
through and read all of these but I'm going to show you some of the ideas that
going to show you some of the ideas that I helped or that chat gbt helped me
I helped or that chat gbt helped me create so this is like an example
create so this is like an example analogy think of it like this A/B option
analogy think of it like this A/B option A you have a 50% chance of hitting $1
A you have a 50% chance of hitting $1 million option b you have a 0.1% chance
million option b you have a 0.1% chance of hitting $2 million which one would
of hitting $2 million which one would you choose the outcome might be even
you choose the outcome might be even better but it's a much lower chance of
better but it's a much lower chance of actually getting it or a 50% chance of
actually getting it or a 50% chance of getting an outcome that's not as good
getting an outcome that's not as good but still really good overall so which
but still really good overall so which one would you choose sure in theory B is
one would you choose sure in theory B is the better payoff but realistically a
the better payoff but realistically a just makes more sense so here all I'm
just makes more sense so here all I'm describing is overtrading and I also
describing is overtrading and I also have another analogy here that I got
have another analogy here that I got from chat gbt as well overtrading is
from chat gbt as well overtrading is like trying to chop down a tree but you
like trying to chop down a tree but you chop one time in a thousand different
chop one time in a thousand different spots whereas one to two daily trades is
spots whereas one to two daily trades is like hitting this the tree a thousand
like hitting this the tree a thousand times in one spot it's more focused it
times in one spot it's more focused it all comes down to identifying top
all comes down to identifying top trading opportunities and forgetting the
trading opportunities and forgetting the rest I call this system unicorn training
rest I call this system unicorn training again another analogy or I say unique
again another analogy or I say unique mechanism name I guess you could call it
mechanism name I guess you could call it that's from chat GPT so as you can see I
that's from chat GPT so as you can see I I used a lot from it I got a lot of
I used a lot from it I got a lot of ideas and I got a lot of just sentences
ideas and I got a lot of just sentences that I liked so I put them in there
that I liked so I put them in there that's how you want to use chat gbt it's
that's how you want to use chat gbt it's not there to be your Workhorse and
not there to be your Workhorse and create a whole bunch of emails for you
create a whole bunch of emails for you and you want to keep your prompts super
and you want to keep your prompts super simple chat TBT in AI is this whole big
simple chat TBT in AI is this whole big rabbit hole where you can go down and
rabbit hole where you can go down and look at prompts after prompts prompts
look at prompts after prompts prompts prompts and get super super in the weeds
prompts and get super super in the weeds you don't necessarily want to do that at
you don't necessarily want to do that at least not in my experience just keep it
least not in my experience just keep it simple man write your copy AI is not
simple man write your copy AI is not going to be a good substitute for just
going to be a good substitute for just having great skills so here are some of
having great skills so here are some of my personal favorite beginner prompts
my personal favorite beginner prompts for AI copywriting so make this better
for AI copywriting so make this better funnier more clever use alliteration Etc
funnier more clever use alliteration Etc so just use some adjectives this is
so just use some adjectives this is going to make your copy more engaging
going to make your copy more engaging and help you come up with great lines
and help you come up with great lines I'm trying to whatever the goal is so
I'm trying to whatever the goal is so I'm trying to create an email I'm trying
I'm trying to create an email I'm trying to create a sales page whatever it is
to create a sales page whatever it is what are some questions you can ask me
what are some questions you can ask me that can get me the best result this
that can get me the best result this will help you better prompt chat TBT to
will help you better prompt chat TBT to save you time and it gives you the best
save you time and it gives you the best results right off the bat so you're
results right off the bat so you're going to essentially tell it to ask you
going to essentially tell it to ask you questions to help you towards whatever
questions to help you towards whatever your goal is this is a cool way to use
your goal is this is a cool way to use Chad gbt that a lot of people don't
Chad gbt that a lot of people don't actually end up realizing give me on
actually end up realizing give me on line analogies that explain how
line analogies that explain how something is as adjective as whatever so
something is as adjective as whatever so an analogy as useless as pedals on a
an analogy as useless as pedals on a wheelchair is one that I've gotten
wheelchair is one that I've gotten before or like trying to build a
before or like trying to build a skyscraper in quicksand for something
skyscraper in quicksand for something that feels like it just takes forever
that feels like it just takes forever and you don't actually get anywhere
and you don't actually get anywhere these make your copy more fun and
these make your copy more fun and engaging give me quotes that explain X
engaging give me quotes that explain X this helps you use borrowed Authority
this helps you use borrowed Authority and can come up with great catchy
and can come up with great catchy phrases this way so like George
phrases this way so like George Washington once said and then you give a
Washington once said and then you give a quote give me stats that prove why
quote give me stats that prove why whatever it is stats that prove why
whatever it is stats that prove why email marketing is awesome those aren't
email marketing is awesome those aren't very hard to find but this is another
very hard to find but this is another way to get objective facts that prove
way to get objective facts that prove the fact that you're trying to
the fact that you're trying to communicate so everybody now we know
communicate so everybody now we know what video sales letters and AI
what video sales letters and AI copyrighting is now we can touch on
copyrighting is now we can touch on landing page creation so let's just go
landing page creation so let's just go right into it I'm going to read the
right into it I'm going to read the slides and I'm going to speak on it
slides and I'm going to speak on it afterwards so why landing pages landing
afterwards so why landing pages landing pages are what do the selling for
pages are what do the selling for businesses a landing page is essentially
businesses a landing page is essentially like a website except there's not a
like a website except there's not a whole bunch of options like learn the
whole bunch of options like learn the about us or go to contact us it's
about us or go to contact us it's literally just one landing page one goal
literally just one landing page one goal that's it so is the goal to get you to
that's it so is the goal to get you to sign up that's an option page is a goal
sign up that's an option page is a goal to get you to buy something that's a
to get you to buy something that's a sales page so we're going to talk about
sales page so we're going to talk about that more as we go on by understanding
that more as we go on by understanding how to not only create but optimize
how to not only create but optimize landing pages you're going to be able to
landing pages you're going to be able to create great results for your clients
create great results for your clients and people ask me this again all the
and people ask me this again all the time please recommend free sales page
time please recommend free sales page builder what are some landing page
builder what are some landing page programs that we can use so here they
programs that we can use so here they are Myro is a funnel mapping software
are Myro is a funnel mapping software I'm going to go into it and actually
I'm going to go into it and actually show you what it looks like I've already
show you what it looks like I've already touched on it and used it before to
touched on it and used it before to explain something to you in the past but
explain something to you in the past but Myro is a funnel mapping software they
Myro is a funnel mapping software they essentially just lets you visualize what
essentially just lets you visualize what the funnel is going to look like so and
the funnel is going to look like so and we're going to talk about sales funnels
we're going to talk about sales funnels again in another section then there's
again in another section then there's card.i the free version with very
card.i the free version with very limited features so that's card.i where
limited features so that's card.i where which you can start on next is Google
which you can start on next is Google Docs again free very limited visually
Docs again free very limited visually but it can work in some cases if you're
but it can work in some cases if you're trying to visually represent a landing
trying to visually represent a landing page or what it will look like is Google
page or what it will look like is Google Docs I already give you guys the like
Docs I already give you guys the like sales page example but that's how you
sales page example but that's how you can use it and then next is kajabi and
can use it and then next is kajabi and clickfunnels these are the most common
clickfunnels these are the most common they have many features and they're
they have many features and they're somewhat expensive relatively they're
somewhat expensive relatively they're like a couple hundred bucks a month
like a couple hundred bucks a month email service providers are way more
email service providers are way more expensive like I said mine's 2 Grand per
expensive like I said mine's 2 Grand per month these landing page softwares are
month these landing page softwares are not nearly as expensive now with landing
not nearly as expensive now with landing page softwares guys you do not need to
page softwares guys you do not need to know how to code I tell people this all
know how to code I tell people this all the time and they they don't get it
the time and they they don't get it they're like well if I'm going to build
they're like well if I'm going to build a landing page or a website I don't know
a landing page or a website I don't know how to do that like I got to learn code
how to do that like I got to learn code I got to Learn Python and learn all
I got to Learn Python and learn all these complicated things dude no you
these complicated things dude no you don't it's literally drag and drop if
don't it's literally drag and drop if you have half of a brain you can do it
you have half of a brain you can do it if you know how to navigate YouTube
if you know how to navigate YouTube navigate Instagram and use it and send
navigate Instagram and use it and send messages to your friends and stuff and
messages to your friends and stuff and just use very easy softwares like that
just use very easy softwares like that you can use zoom or you can use Discord
you can use zoom or you can use Discord I promise you you can build a landing
I promise you you can build a landing page I could teach my 80-year-old
page I could teach my 80-year-old grandmother how to build a landing page
grandmother how to build a landing page okay and I'm going to show you exactly
okay and I'm going to show you exactly how again in this video so now you
how again in this video so now you actually get to watch me build a 100K
actually get to watch me build a 100K per month landing page literally landing
per month landing page literally landing pages that have generated over 100 Grand
pages that have generated over 100 Grand per month the building blocks the
per month the building blocks the graphic designs and the functions again
graphic designs and the functions again I'm going to keep it simple I'm going to
I'm going to keep it simple I'm going to keep it quick it doesn't really have to
keep it quick it doesn't really have to be that complex or that complicated so
be that complex or that complicated so this is an example that I have here as
this is an example that I have here as you can see it is an old landing page
you can see it is an old landing page that I used to promote the free 15-day
that I used to promote the free 15-day first client challenge okay that's what
first client challenge okay that's what it was as you can see all I have right
it was as you can see all I have right here is just blocks they're just blocks
here is just blocks they're just blocks I can click here to go to edit and then
I can click here to go to edit and then I could edit the text right here so I
I could edit the text right here so I could just go like this edit for the
could just go like this edit for the course boom and as you can see there
course boom and as you can see there changed I can change the fonts I can
changed I can change the fonts I can change the sizes super super easy again
change the sizes super super easy again if you could use a Word document you can
if you could use a Word document you can do this right here all I did was go to
do this right here all I did was go to edit and I added in a video all I did
edit and I added in a video all I did here was add in a form now over here I
here was add in a form now over here I added in a new section just to show you
added in a new section just to show you guys this so we're going to go here and
guys this so we're going to go here and as you can see on the left is where I'm
as you can see on the left is where I'm navigating through everything so the top
navigating through everything so the top is the header this is the hero is up
is the header this is the hero is up here so that's hero is the top section
here so that's hero is the top section over here is a two column text and then
over here is a two column text and then over here at the bottom is the text okay
over here at the bottom is the text okay so all you really need to know for
so all you really need to know for design is have backgrounds okay it's
design is have backgrounds okay it's really important that you have a
really important that you have a background I don't like pages that are
background I don't like pages that are just blank white on the back or blank
just blank white on the back or blank black on the on the back some people do
black on the on the back some people do it anyway some people make millions of
it anyway some people make millions of dollars with just a white plain
dollars with just a white plain background if I'm going to make a
background if I'm going to make a landing page for a client or a business
landing page for a client or a business I want to make sure that it looks good
I want to make sure that it looks good so and it's super simple all I did I
so and it's super simple all I did I went to the background button right here
went to the background button right here and I found this image this image all I
and I found this image this image all I typed in was 4K black and red background
typed in was 4K black and red background and then I downloaded it that's it
and then I downloaded it that's it that's all I did and then I put it as
that's all I did and then I put it as the background and then I also to make
the background and then I also to make sure that the text on top is easy to
sure that the text on top is easy to read I put a color over it so I put
read I put a color over it so I put black on top of it but I decreased the
black on top of it but I decreased the opacity so I'm going to show you exactly
opacity so I'm going to show you exactly how I did that cuz maybe you guys don't
how I did that cuz maybe you guys don't understand so I'm going to go right here
understand so I'm going to go right here as you can see I made the color black so
as you can see I made the color black so this is the color and then this is the
this is the color and then this is the opacity all the way up so it will look
opacity all the way up so it will look like solid black this is the opacity
like solid black this is the opacity down more so you can see more of the
down more so you can see more of the picture in the back and then if there
picture in the back and then if there was no opacity it would look like this
was no opacity it would look like this which is a little bit hard to read cuz
which is a little bit hard to read cuz it's so red so I put some black over top
it's so red so I put some black over top to make it easy to read but also subtle
to make it easy to read but also subtle this just looks subtle and it looks good
this just looks subtle and it looks good as you can see man again super super
as you can see man again super super super easy the reason why I show you
super easy the reason why I show you this is because I don't want you to feel
this is because I don't want you to feel daunted I don't want you to feel like
daunted I don't want you to feel like this whole thing is super difficult or
this whole thing is super difficult or super hard it's really not and also AI
super hard it's really not and also AI doesn't do this there are websites and
doesn't do this there are websites and things where it's like oh here's how to
things where it's like oh here's how to create a landing page with AI but again
create a landing page with AI but again you're going to have to go back and edit
you're going to have to go back and edit it anyways to actually be good so me I
it anyways to actually be good so me I literally just find it faster to just
literally just find it faster to just start from scratch dude it's faster to
start from scratch dude it's faster to literally just start from scratch and
literally just start from scratch and that's basically it that is how I build
that's basically it that is how I build a landing page you drag and drop some
a landing page you drag and drop some text you put it in there you put a
text you put it in there you put a background you make sure that the text
background you make sure that the text is readable on the background I mean
is readable on the background I mean there's not really that much to it so
there's not really that much to it so some design examples I'm just going to
some design examples I'm just going to go over these to show you again how
go over these to show you again how simple the design is you don't have to
simple the design is you don't have to be a graphic designer as well there are
be a graphic designer as well there are some ways that you can add some really
some ways that you can add some really cool designs in there and make it look
cool designs in there and make it look nice but it it is not that deep so as
nice but it it is not that deep so as you can see here this is a black
you can see here this is a black background all he has is like one big
background all he has is like one big paintbrush tool and you just clicked it
paintbrush tool and you just clicked it right there in the Middle with purple
right there in the Middle with purple that way it kind of has a gradient to it
that way it kind of has a gradient to it so I don't like solid black colors I
so I don't like solid black colors I like something with a little bit of
like something with a little bit of gradient a little bit of something back
gradient a little bit of something back there just to make it look higher
there just to make it look higher quality like this again this is probably
quality like this again this is probably just a black and green background with
just a black and green background with some opacity over it and then a very
some opacity over it and then a very very simple headline and then you just
very simple headline and then you just put the video in there and then when you
put the video in there and then when you want to connect things like have things
want to connect things like have things connect to your email list again all
connect to your email list again all that is is looking up tutorials like
that is is looking up tutorials like super super easy guys and don't get too
super super easy guys and don't get too caught up in this as well like don't
caught up in this as well like don't feel like you need to learn this week
feel like you need to learn this week number one like this is stuff that you
number one like this is stuff that you should be working on after you're
should be working on after you're somewhat confident in your copywriting
somewhat confident in your copywriting how do you build a landing page step by
how do you build a landing page step by step find a design that you like that
step find a design that you like that you can copy create basic graphic
you can copy create basic graphic elements fill out the blocks adding
elements fill out the blocks adding contrast and sections make sure the page
contrast and sections make sure the page is functional by testing every button
is functional by testing every button and action does that sound simple good
and action does that sound simple good because it is it really is so sales
because it is it really is so sales funnels this is where it gets a little
funnels this is where it gets a little bit not super simple but we're going to
bit not super simple but we're going to go check it out right now so everybody
go check it out right now so everybody right now I'm going to be showing you
right now I'm going to be showing you the sales funnel super map and I want to
the sales funnel super map and I want to show you something else really quickly
show you something else really quickly this right here is the 74 funnel swipe
this right here is the 74 funnel swipe file so again it is just filled with
file so again it is just filled with swipe file of some sales funnels look
swipe file of some sales funnels look like now I have some examples from this
like now I have some examples from this book right here but sales funnels are
book right here but sales funnels are essentially they usually look like this
essentially they usually look like this this is called funnel mapping this is
this is called funnel mapping this is what it looks like you have have a
what it looks like you have have a funnel so I'm going to go through this
funnel so I'm going to go through this and then I'm going to go through some
and then I'm going to go through some numbers with you guys now the reason why
numbers with you guys now the reason why I'm doing this again just for a few
I'm doing this again just for a few reasons is to show you that copyrighting
reasons is to show you that copyrighting isn't actually just copyrighting it's
isn't actually just copyrighting it's actually an introduction to digital
actually an introduction to digital marketing and this is what digital
marketing and this is what digital marketing looks like this is what it
marketing looks like this is what it entails so here's what a funnel might
entails so here's what a funnel might look like so let's say you have Facebook
look like so let's say you have Facebook and YouTube ads and they drive people or
and YouTube ads and they drive people or they promote a free newsletter so hey
they promote a free newsletter so hey Fitness coaches if you want to learn how
Fitness coaches if you want to learn how to reach six figures per month I'll show
to reach six figures per month I'll show you how in my free newsletter you can
you how in my free newsletter you can sign up for absolutely free and they run
sign up for absolutely free and they run ads to that then maybe they have
ads to that then maybe they have Instagram content that does the same
Instagram content that does the same thing maybe they have YouTube content
thing maybe they have YouTube content that does the exact same as well and the
that does the exact same as well and the reason why these are pointing to each
reason why these are pointing to each other is because Instagram they're like
other is because Instagram they're like yo follow me on YouTube YouTube they're
yo follow me on YouTube YouTube they're like yo follow me on Instagram okay puts
like yo follow me on Instagram okay puts them into the free email newsletter this
them into the free email newsletter this is what a lot of funnels look like and
is what a lot of funnels look like and notice that all of this hinges on the
notice that all of this hinges on the free email newsletter us copywriters
free email newsletter us copywriters then maybe they go to a landing page
then maybe they go to a landing page once they're in the Sal sequence in the
once they're in the Sal sequence in the newsletter a landing page again us
newsletter a landing page again us copywriters we made that a $7 low ticket
copywriters we made that a $7 low ticket product and maybe there's a $77 upsell
product and maybe there's a $77 upsell so what this means is let's say you're
so what this means is let's say you're going to the checkout and you're buying
going to the checkout and you're buying that $7 product it might ask you hey
that $7 product it might ask you hey while you're buying this $7 product
while you're buying this $7 product would you want to buy the $77 product as
would you want to buy the $77 product as well it's even better so the psychology
well it's even better so the psychology behind this is that people are much more
behind this is that people are much more likely to say yes if they've already
likely to say yes if they've already said yes before okay so usually people
said yes before okay so usually people are going to be in a buying State they
are going to be in a buying State they don't have to enter any more of their
don't have to enter any more of their credit card information it's just really
credit card information it's just really simple you check a box and if you say
simple you check a box and if you say yes then again it takes you to an $8,000
yes then again it takes you to an $8,000 High ticket application and we talked
High ticket application and we talked about applications we talk about high
about applications we talk about high ticket that looks like before in the
ticket that looks like before in the past so if they say yes it takes them
past so if they say yes it takes them there if they say no I don't want the
there if they say no I don't want the $77 thing then maybe the content inside
$77 thing then maybe the content inside of the low ticket actually gets them
of the low ticket actually gets them into the high ticket thing in the low
into the high ticket thing in the low ticket I mean so here's what that looks
ticket I mean so here's what that looks like if they say no I don't want the $77
like if they say no I don't want the $77 upsell I just want the $7 thing that I
upsell I just want the $7 thing that I wanted in originally then okay you're
wanted in originally then okay you're going to get the $7 thing but inside the
going to get the $7 thing but inside the $7 thing you're going to get value and
$7 thing you're going to get value and you're going to get promoted to getting
you're going to get promoted to getting the $88,000 high ticket application
the $88,000 high ticket application inside content sales funnel that's what
inside content sales funnel that's what it's called a lot of businesses have
it's called a lot of businesses have these things so as you can see that's a
these things so as you can see that's a very very basic and simple example
very very basic and simple example there's a bajillion million quadrillion
there's a bajillion million quadrillion different sales formulas that you can
different sales formulas that you can come up with different types okay every
come up with different types okay every business that makes money has one maybe
business that makes money has one maybe they haven't actually mapped it out like
they haven't actually mapped it out like this but this is what one might look
this but this is what one might look like so let's actually run the numbers
like so let's actually run the numbers and talk about what these look like now
and talk about what these look like now it might feel overwhelming the goal here
it might feel overwhelming the goal here is not for you to be able to do this
is not for you to be able to do this math or understand this math it's simply
math or understand this math it's simply for you to get the gist of what digital
for you to get the gist of what digital marketing looks like as a whole and some
marketing looks like as a whole and some words and numbers that you might want to
words and numbers that you might want to know in the future average cost per lead
know in the future average cost per lead so this is essentially how much does it
so this is essentially how much does it cost for you in ad spend to get somebody
cost for you in ad spend to get somebody to sign up to your list so let's say you
to sign up to your list so let's say you pay $100 to ads so Facebook ads let's
pay $100 to ads so Facebook ads let's say and, 1530 people sign up to your
say and, 1530 people sign up to your newsletter so the conversion there 1530
newsletter so the conversion there 1530 ID 100 equals
ID 100 equals 0.06 so 6 cents per lead That's What You
0.06 so 6 cents per lead That's What You Get the Lead conversion rate for example
Get the Lead conversion rate for example out of all those people that join 1,530
out of all those people that join 1,530 92 people usually buy that's a % lead
92 people usually buy that's a % lead conversion rate what's the average order
conversion rate what's the average order value on average what do people spend
value on average what do people spend out of all the people who buy after some
out of all the people who buy after some purchase for $7 right and then there's
purchase for $7 right and then there's an upsell for $77 so it's kind of like
an upsell for $77 so it's kind of like you got the burger would you like fries
you got the burger would you like fries with that that's the upsell for $77 each
with that that's the upsell for $77 each buyer is now worth an average of
buyer is now worth an average of $18.55 how I got that out of all the
$18.55 how I got that out of all the people who buy 15% get the $77 upsell
people who buy 15% get the $77 upsell and that's 15% of $77 is $150 plus the
and that's 15% of $77 is $150 plus the $7 for the initial payment on the first
$7 for the initial payment on the first thing so now you have an8
thing so now you have an8 $155 average order value stay with me
$155 average order value stay with me one more roas return on ad spend this is
one more roas return on ad spend this is the final ratio between what you spent
the final ratio between what you spent and what you got back so return on ad
and what you got back so return on ad spend might be $100 to get $530 leads
spend might be $100 to get $530 leads out of all of those leads 92 people
out of all of those leads 92 people bought on average those 92 people spent
bought on average those 92 people spent $18.55 that means spending $100 on ads
$18.55 that means spending $100 on ads will net you 92 buyers who spent a total
will net you 92 buyers who spent a total of $18.55 each and now 92 * 855 = 1706
of $18.55 each and now 92 * 855 = 1706 so you spent $100 you got back $1,700 so
so you spent $100 you got back $1,700 so your return on as Bend is 17x hopefully
your return on as Bend is 17x hopefully that made sense to everybody hopefully
that made sense to everybody hopefully my math was correct this is why I don't
my math was correct this is why I don't do math in public but um yes I created
do math in public but um yes I created that so that you guys understand the
that so that you guys understand the words right the the main things to take
words right the the main things to take away some of the other ones cost per
away some of the other ones cost per lead lead conversion rate average order
lead lead conversion rate average order value return on ad spend now you know
value return on ad spend now you know what all those terms mean so some key
what all those terms mean so some key takeaways copywriting isn't really
takeaways copywriting isn't really copywriting it's just an introduction to
copywriting it's just an introduction to digital marketing you can make as much
digital marketing you can make as much money as you want okay and people ask me
money as you want okay and people ask me this so often texting do you think
this so often texting do you think copywriting will ever be dead is a
copywriting will ever be dead is a nonsensical question you get rich by
nonsensical question you get rich by skill acquisition the more skills you
skill acquisition the more skills you have the more you're going to increase
have the more you're going to increase your billable worth that's the the plane
your billable worth that's the the plane and all be all that's the statement
and all be all that's the statement right there so by learning copywriting
right there so by learning copywriting you're introducing yourself into digital
you're introducing yourself into digital marketing there are two skills in this
marketing there are two skills in this world that if you know them like the
world that if you know them like the back of your hand you will never ever go
back of your hand you will never ever go hungry you literally cannot marketing
hungry you literally cannot marketing and sales and copyrighting is both
and sales and copyrighting is both you're selling yourself on your
you're selling yourself on your marketing Services you're marketing
marketing Services you're marketing yourself that's it marketing has a lot
yourself that's it marketing has a lot to do with numbers if you can interpret
to do with numbers if you can interpret them you can make a lot of money so a
them you can make a lot of money so a 17x means like if I put in $10,000 I get
17x means like if I put in $10,000 I get $170,000 out that's what that
$170,000 out that's what that relationship looks like and then next
relationship looks like and then next copywriting isn't an easy money glitch
copywriting isn't an easy money glitch it's a skill just like any other now I'm
it's a skill just like any other now I'm going to show you a sales funnel that I
going to show you a sales funnel that I was actually in myself so I saw an ad
was actually in myself so I saw an ad for this kpi Mastery measure what
for this kpi Mastery measure what matters essentially just how to track
matters essentially just how to track numbers in your business that's all it
numbers in your business that's all it is 45 bucks I purchased it but before I
is 45 bucks I purchased it but before I purchased it it told me this would you
purchased it it told me this would you like 10% off give us your email then why
like 10% off give us your email then why do they do this so that they can get
do they do this so that they can get your email and if you click off the page
your email and if you click off the page they can reinitiate the contact they can
they can reinitiate the contact they can say hey you forgot to buy in your email
say hey you forgot to buy in your email so again email is a huge part of this
so again email is a huge part of this business's product just like it is for
business's product just like it is for any business if you go across like any
any business if you go across like any clothing business or any business at all
clothing business or any business at all the first thing they're going to ask you
the first thing they're going to ask you is let us get your email so that you can
is let us get your email so that you can get like 5% off 10% off and then they
get like 5% off 10% off and then they can mark it to you forever after I
can mark it to you forever after I purchased that your order has been
purchased that your order has been received it said we have a special gift
received it said we have a special gift for you you should get this too the
for you you should get this too the success blueprint for 50 bucks now I
success blueprint for 50 bucks now I didn't get this didn't make any sense to
didn't get this didn't make any sense to me I thought it was kind of Dum but
me I thought it was kind of Dum but again they upsell you not everybody's
again they upsell you not everybody's going to say yes but out of all the
going to say yes but out of all the people who do is going to increase the
people who do is going to increase the average order value and make you more
average order value and make you more money on the back end so that is an
money on the back end so that is an example of what sales funnels looks like
example of what sales funnels looks like as you can see sales funnels brings
as you can see sales funnels brings together all the things we've learned so
together all the things we've learned so far emails email sequences email
far emails email sequences email automations landing pages offers video
automations landing pages offers video sales letters it brings it all together
sales letters it brings it all together and puts it together as one in this
and puts it together as one in this section we covered email sequences email
section we covered email sequences email automations video sales letters writing
automations video sales letters writing with AI building landing pages and sales
with AI building landing pages and sales funnels wow if that wasn't a whole
funnels wow if that wasn't a whole marketing degree dude like I don't even
marketing degree dude like I don't even know what was holy crap dude I paid so
know what was holy crap dude I paid so much money to learn the things that I've
much money to learn the things that I've I'm a little bit jealous I'm not going
I'm a little bit jealous I'm not going to lie I'm a little bit Envy of you guys
to lie I'm a little bit Envy of you guys but and now you have literally
but and now you have literally everything you need you have far more
everything you need you have far more than you even need simplified into one
than you even need simplified into one video sure I can make this course longer
video sure I can make this course longer and even more in-depth but but what
and even more in-depth but but what would be the point of that you've
would be the point of that you've finished watching the course now it's
finished watching the course now it's time to complete the course which will
time to complete the course which will take you even more time this free Mega
take you even more time this free Mega course is already like drinking from a
course is already like drinking from a fire hose meaning that it's overwhelming
fire hose meaning that it's overwhelming it seems like a lot all at once but I
it seems like a lot all at once but I can assure you this will be the single
can assure you this will be the single most valuable resource you can use in
most valuable resource you can use in order to get your first clients with
order to get your first clients with copyrighting and start making money and
copyrighting and start making money and go full-time if you need even more
go full-time if you need even more examples even more trainings I got you
examples even more trainings I got you so if you want to know more about
so if you want to know more about writing emails email copywriting check
writing emails email copywriting check out these videos a free email
out these videos a free email copyrighting course that's an hour long
copyrighting course that's an hour long I have a 30-minute tutorial that
I have a 30-minute tutorial that literally shows me the process of
literally shows me the process of writing kind of like I did at the
writing kind of like I did at the beginning of this video but just another
beginning of this video but just another one I also have a two free 2hour email
one I also have a two free 2hour email copyrighting course right here and then
copyrighting course right here and then another 1 hour where I just again show
another 1 hour where I just again show you me writing three emails for clients
you me writing three emails for clients and then that's it if you want some
and then that's it if you want some inspiration if you're winning
inspiration if you're winning copyrighted stories watch these I have a
copyrighted stories watch these I have a whole playlist on student interviews
whole playlist on student interviews that have gotten 12K per month 13k per
that have gotten 12K per month 13k per month 10K per month 10K per month
month 10K per month 10K per month $188,000 per month and so on and so
$188,000 per month and so on and so forth everybody's out here winning and
forth everybody's out here winning and all of those videos are right there for
all of those videos are right there for you to watch if you're looking for more
you to watch if you're looking for more inspiration and you also want to know
inspiration and you also want to know exactly what they did what niches they
exactly what they did what niches they use what Outreach methods work for them
use what Outreach methods work for them what tips they have all of it is all
what tips they have all of it is all right there in that playlist if you want
right there in that playlist if you want to learn more about client getting an
to learn more about client getting an Outreach there's a free 2hour Outreach
Outreach there's a free 2hour Outreach video right here there's a 10-minute
video right here there's a 10-minute video on how to get your first client in
video on how to get your first client in 30 days or less there is a series on my
30 days or less there is a series on my channel called the first client
channel called the first client Challenge and then there's also a 1hour
Challenge and then there's also a 1hour Outreach course right here too and if
Outreach course right here too and if you want to learn more about secondary
you want to learn more about secondary skills you should watch these ones this
skills you should watch these ones this is watching me build a $100,000 landing
is watching me build a $100,000 landing page or sales page from scratch right
page or sales page from scratch right this is a little bit more in- depth that
this is a little bit more in- depth that I went in this video this is a whole 25
I went in this video this is a whole 25 minutes right here then we have the free
minutes right here then we have the free sales funnels course I go even deeper on
sales funnels course I go even deeper on sales funnels 43 minutes that one is 1
sales funnels 43 minutes that one is 1 hour on how to create a landing page to
hour on how to create a landing page to complete Master Class also have a
complete Master Class also have a 25-minute video on a free AI
25-minute video on a free AI copyrighting course where I break it
copyrighting course where I break it down even further your final game plan
down even further your final game plan and action steps to 10K per month with
and action steps to 10K per month with this free Mega course so here your steps
this free Mega course so here your steps in order so number one comment the word
in order so number one comment the word Genie if you've made it this far to the
Genie if you've made it this far to the very end it's going to be an inside joke
very end it's going to be an inside joke between you and me and it shows that
between you and me and it shows that you're actually disciplined enough it
you're actually disciplined enough it shows how many people are disciplined
shows how many people are disciplined enough to finish the entire course
enough to finish the entire course people first get on this video they're
people first get on this video they're going to be like why the hell are they
going to be like why the hell are they calling him a genie so let's do that
calling him a genie so let's do that next comment any questions if you have
next comment any questions if you have any so me and my team will be in the
any so me and my team will be in the comments doing our best to clear up any
comments doing our best to clear up any questions as possible I know that
questions as possible I know that there's probably going to be a few
there's probably going to be a few people like a lot of people who watch
people like a lot of people who watch this so I want this video to not only be
this so I want this video to not only be an awesome video but I want the bottom
an awesome video but I want the bottom like the comment section to be like a
like the comment section to be like a forum of everybody asking questions and
forum of everybody asking questions and getting their questions answered so I'm
getting their questions answered so I'm going to put the effort in to dedicating
going to put the effort in to dedicating hours to just replying to comments on
hours to just replying to comments on this very video next is to get the free
this very video next is to get the free copy starter kit Down Below in the
copy starter kit Down Below in the description inside you'll get access to
description inside you'll get access to all the resources that you saw in this
all the resources that you saw in this video and so much more you'll also get
video and so much more you'll also get access to these VAR slides in case you
access to these VAR slides in case you want to study them join the free Discord
want to study them join the free Discord and school communities down below as
and school communities down below as well review other people's copy get your
well review other people's copy get your copy reviewed and work together with
copy reviewed and work together with other like-minded individuals we're
other like-minded individuals we're going to on to re-watch the video from
going to on to re-watch the video from the beginning complete the action steps
the beginning complete the action steps as well so write your first piece of
as well so write your first piece of copy with me do the Outreach with me so
copy with me do the Outreach with me so on and so forth you want to watch with
on and so forth you want to watch with intention put everything in practice and
intention put everything in practice and do the work we often need to be reminded
do the work we often need to be reminded of things more than we need to be taught
of things more than we need to be taught new stuff and dude it's it's so so so
new stuff and dude it's it's so so so true we need to be reminded of things
true we need to be reminded of things more than we need new stuff make sure
more than we need new stuff make sure you know the things that you've been
you know the things that you've been exposed to rather than just going and
exposed to rather than just going and trying to get more and more and more and
trying to get more and more and more and more information lastly you want to
more information lastly you want to subscribe to the YouTube Channel and hit
subscribe to the YouTube Channel and hit the notification Bell I'll be uploading
the notification Bell I'll be uploading new in-depth courses on Outreach
new in-depth courses on Outreach copyrighting and secondary skills every
copyrighting and secondary skills every 1 to two months and new videos every
1 to two months and new videos every single week there will be even more
single week there will be even more in-depth courses and videos after this
in-depth courses and videos after this one it's just insane also just as a side
one it's just insane also just as a side note again cuz I know people are going
note again cuz I know people are going to be asking maybe you missed it the
to be asking maybe you missed it the first time if you want to be one of my
first time if you want to be one of my onetoone students who works with me
onetoone students who works with me texts me every day and gets an actual
texts me every day and gets an actual action plan completely tailored to them
action plan completely tailored to them that link is down below in the
that link is down below in the description as well if you want to apply
description as well if you want to apply here are your next steps in order number
here are your next steps in order number one what you want to do is write copy
one what you want to do is write copy every single day you want to write copy
every single day you want to write copy every single day emails sequences vsls
every single day emails sequences vsls landing pages and all other forms of
landing pages and all other forms of copy should be practiced daily in order
copy should be practiced daily in order to increase your skills I reach to
to increase your skills I reach to businesses daily for 6 months and this
businesses daily for 6 months and this comes with the copat outreaching is the
comes with the copat outreaching is the most important part of your copywriting
most important part of your copywriting journey and it's not possible to become
journey and it's not possible to become truly successful without it so lean into
truly successful without it so lean into it head first and after those 6 months
it head first and after those 6 months dude if you haven't really had any great
dude if you haven't really had any great results you want to tweak and change
results you want to tweak and change your process and do it again for another
your process and do it again for another 6 months that's it that's all I did next
6 months that's it that's all I did next is you want to set up your personal
is you want to set up your personal brand on Instagram as soon as possible
brand on Instagram as soon as possible make some posts get a few followers and
make some posts get a few followers and fill out your account so it looks good
fill out your account so it looks good work on your personal brand over time
work on your personal brand over time your personal brand is never done you
your personal brand is never done you need to keep adding to it and it's
need to keep adding to it and it's something for the the long term you're
something for the the long term you're going to be a copywriter for presumably
going to be a copywriter for presumably or a business person for presumably the
or a business person for presumably the rest of your life so why would you just
rest of your life so why would you just upload for a week and then just leave it
upload for a week and then just leave it forever your personal brand is going to
forever your personal brand is going to help you always even if you don't want
help you always even if you don't want to become an influencer it's like your
to become an influencer it's like your business card it shows who you are next
business card it shows who you are next you want to study more contents on
you want to study more contents on copyrighting daily on a daily basis if
copyrighting daily on a daily basis if there's anything that still confuses you
there's anything that still confuses you or you have questions on or even want to
or you have questions on or even want to see some other people killing it with
see some other people killing it with copyrighting I already showed you where
copyrighting I already showed you where to go you want to make a commitment to
to go you want to make a commitment to yourself to never quit lastly and
yourself to never quit lastly and finally make a commitment to yourself to
finally make a commitment to yourself to never quit the road to failure and
never quit the road to failure and success are the exact same road the road
success are the exact same road the road to failure is just shorter quitting is
to failure is just shorter quitting is the only way to actually fail remember
the only way to actually fail remember that so here's what the progress will
that so here's what the progress will feel like and what it will look like in
feel like and what it will look like in one week you'll start to get it more
one week you'll start to get it more than you do now if this is like like
than you do now if this is like like your first day understanding
your first day understanding copyrighting in one month you'll start
copyrighting in one month you'll start to get inspired right you'll get
to get inspired right you'll get opportunities you'll be like oh man
opportunities you'll be like oh man these guys are actually replying to me
these guys are actually replying to me oh man I actually got my first sales
oh man I actually got my first sales call in 3 months you'll discover even
call in 3 months you'll discover even more opportunities in 6 months of full
more opportunities in 6 months of full dedication your life will never never be
dedication your life will never never be the same I know mine was not in 5 years
the same I know mine was not in 5 years you'll be forever grateful to the Past
you'll be forever grateful to the Past self for taking that one Leap of Faith
self for taking that one Leap of Faith and I lastly want to answer some
and I lastly want to answer some comments some common comments that I get
comments some common comments that I get why do you give value for free it's
why do you give value for free it's weird why are you doing all this giving
weird why are you doing all this giving away so much knowledge working so hard
away so much knowledge working so hard for free and then another of the same
for free and then another of the same comment why are you giving all of this
comment why are you giving all of this away for free you know what I'll just
away for free you know what I'll just answer that those comments with another
answer that those comments with another comment and it's from this guy bro you
comment and it's from this guy bro you have no idea how much this is going to
have no idea how much this is going to change my life I literally was about to
change my life I literally was about to purchase a $900 course when I stumbled
purchase a $900 course when I stumbled upon your video I was not able to go
upon your video I was not able to go through it all in one sit but I assure
through it all in one sit but I assure you I absorbed every bit of it and wrote
you I absorbed every bit of it and wrote everything literally down I just
everything literally down I just finished watching it and I cannot wait
finished watching it and I cannot wait to watch it again you made The
to watch it again you made The Beginner's Journey a lot of fun and it
Beginner's Journey a lot of fun and it was real easy to understand I don't live
was real easy to understand I don't live in the US but I know that with this much
in the US but I know that with this much knowledge I won't have to worry about
knowledge I won't have to worry about where I'm going to be successful and
where I'm going to be successful and that is thanks to you the world needs
that is thanks to you the world needs more individuals like you so thank you I
more individuals like you so thank you I will keep watching your content and keep
will keep watching your content and keep learning to eventually reach a point
learning to eventually reach a point where I don't depend on an employer and
where I don't depend on an employer and that's the main goal bro you think
that's the main goal bro you think messages like that don't motivate me to
messages like that don't motivate me to go hard of course they do so my final
go hard of course they do so my final statement before I send you off to
statement before I send you off to actually conquer your goals number one
actually conquer your goals number one dude congratulations congratulations
dude congratulations congratulations give yourself a real pat on the back and
give yourself a real pat on the back and realize what you've just done you are
realize what you've just done you are now literally in the top 1% of of
now literally in the top 1% of of copywriters remember only 1% of people
copywriters remember only 1% of people actually finish these long course videos
actually finish these long course videos and that's you so congratulations to
and that's you so congratulations to that but also understand that watching
that but also understand that watching is not the whole game you can watch this
is not the whole game you can watch this video a million times it's not going to
video a million times it's not going to put money in your pocket it takes action
put money in your pocket it takes action so do the action the action is going to
so do the action the action is going to be difficult you're not going to want to
be difficult you're not going to want to do it you're going to feel weird it's
do it you're going to feel weird it's not going to feel good rip it off like a
not going to feel good rip it off like a Band-Aid dude attack those goals attack
Band-Aid dude attack those goals attack them I want you to know that sure it
them I want you to know that sure it might be hard you're going to have some
might be hard you're going to have some failures you're going to have some times
failures you're going to have some times where oh man I thought that client was a
where oh man I thought that client was a sure thing but then it didn't actually
sure thing but then it didn't actually work out dude that's okay it doesn't
work out dude that's okay it doesn't have to be all sunshine and rainbows
have to be all sunshine and rainbows most gurus are going to tell you that
most gurus are going to tell you that most Tik Tok gurus are going to be like
most Tik Tok gurus are going to be like bro like I started 4 days ago and I have
bro like I started 4 days ago and I have like $100,000 already but it's not like
like $100,000 already but it's not like that dud it's going to be difficult but
that dud it's going to be difficult but man is it ever worth it it's so worth it
man is it ever worth it it's so worth it dude just pay the price trust me trust
dude just pay the price trust me trust me man just pay the price it's so worth
me man just pay the price it's so worth it and lastly I also need you to
it and lastly I also need you to understand that time is so valuable time
understand that time is so valuable time time time is so valuable please do not
time time is so valuable please do not waste it do not waste it not even for a
waste it do not waste it not even for a second lock in and focus for real
second lock in and focus for real because dude the economy we all know is
because dude the economy we all know is down bad right now cost of living dude
down bad right now cost of living dude it's insane wages they're not increasing
it's insane wages they're not increasing anytime soon you think it's hard right
anytime soon you think it's hard right now just wait it's only going to get
now just wait it's only going to get harder the best time to start was 5
harder the best time to start was 5 years ago the second best time is right
years ago the second best time is right now so I implore you make the most of
now so I implore you make the most of this free course really use it for what
this free course really use it for what it's worth this is a multi th000 course
it's worth this is a multi th000 course that was given to you for free so use it
that was given to you for free so use it to your fullest Advantage really exploit
to your fullest Advantage really exploit it for all it's worth and of course when
it for all it's worth and of course when you make a win I really want to hear
you make a win I really want to hear about it and as always I'll see you guys
about it and as always I'll see you guys on the next one peace
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