0:01 If you don't know this, you'll be left
0:04 behind. In 2025, digital marketing isn't
0:05 just changing, it's becoming completely
0:07 rewritten. These are the six biggest
0:09 trends reshaping how people buy, click,
0:12 and engage, and trust brands online. If
0:13 you're not adapting to these changes,
0:16 your traffic, your conversions, and ROI
0:17 will disappear fast. So, let's get into
0:19 it. Most marketers obsess over clicks
0:22 and traffic, but in 2025, this is what
0:23 you should care about. I want you to go
0:25 to Google Trends and type in your brand
0:27 name. It reveals if your brand is
0:30 growing faster or slower. The reason
0:32 this is important is because in today's
0:34 world, the average person needs 11.1
0:36 touch points before they buy, up from
0:40 just 8.5 a few years ago. So, you want
0:42 to make sure that people are searching
0:44 for your brand and your brand is
0:45 recognized. The way you know if your
0:47 brand's recognized is by search queries.
0:49 The way you see this is you go to Google
0:50 Trends, you put in your brand name, it
0:52 shows you if more people are searching
0:53 over time or if they're not. Keep in
0:56 mind, 59% of Google searches are now no
0:58 click, meaning brand recognition is what
1:01 moves the needle, not just rankings. And
1:02 tracking brand queries is the best way
1:04 to measure performance marketing across
1:06 fragmented platforms and channels.
1:07 Google isn't the only search engine that
1:09 matters anymore. Platforms like
1:11 Instagram have 6.5 billion searches.
1:14 Amazon 3.5 billion daily searches. Even
1:16 the Apple App Store, 500 million daily
1:19 searches. They're now first experiences,
1:21 and marketers must adapt to these
1:23 platforms as well. Google still drives
1:26 $265 billion a year in ad revenue. So,
1:28 it's growing, just losing market share,
1:31 not importance. In 2025, brands must
1:34 optimize for all formats, images, video,
1:37 audio, and rank across all platforms,
1:39 not just Google. AI agents are one of
1:41 the biggest digital marketing
1:42 opportunities in 2025. Tools like
1:44 intercom and sales for agent force let
1:47 marketers automate tasks like live chat,
1:49 upsells, and support without hiring new
1:51 staff. AI agents don't just improve
1:53 customer satisfaction, they increase
1:56 revenue through smarter upsells and
1:59 retention flows. In 2025, AI agents are
2:01 how you scale. If you're still relying
2:03 on humans alone, you're falling behind.
2:05 If you want to succeed in digital
2:08 marketing in 2025, the US should not be
2:10 your only market. For example, you can
2:12 use tools like Hen to translate and
2:14 transcribe your video content into
2:16 multiple languages. Tools like Chad GBT
2:17 can translate and transcribe your
2:19 textbased content to other localized
2:21 countries and languages that you may be
2:23 targeting. And then you can use HF lang
2:25 within your source code to let Google
2:27 and browsers know which pages are for
2:29 which language and countries. So that
2:30 way you can rank across multiple
2:33 countries get more traffic, leads, and
2:35 sales. Although the US is a big driver
2:37 of revenue, international markets often
2:39 yield a higher ROI because of lower
2:41 competition. If you're only marketing in
2:44 one language or country in 2025, you're
2:47 missing out on 96% of the global
2:49 opportunity. This is the most underrated
2:52 traffic channel in 2025. Have you
2:54 noticed that when President Trump gives
2:56 a speech, a lot of time there's press in
2:58 the audience. And that press isn't just
3:00 people from television anymore. It's
3:02 people from podcasts. Why? Because
3:04 podcasting has an affluent audience.
3:06 Average income of
3:09 $75,000 or more a year. They're loyal
3:10 and they're growing, which makes that
3:12 audience ideal for long-term brand
3:14 building. These podcasts are blowing up.
3:17 From Joe Rogan to Caller Daddy, the list
3:18 is endless. Every day, I'm learning
3:20 about new podcasts that I've never heard
3:21 of that literally have millions of
3:23 listeners. But here's a crazy thing. Did
3:26 you know that there's under 5 million
3:27 active podcasts? But on the flip side,
3:29 there's over a billion blogs. Blogging
3:31 is super competitive. And here's a
3:32 kicker that most people don't realize.
3:35 Just look at this stat. More people
3:36 prefer listening to audio and listen to
3:39 audio each and every single day than
3:41 reading articles. This is why you should
3:43 create a podcast. People don't search
3:45 for products in 2025. They discover them
3:47 through this. Social commerce will hit
3:50 $6.2 trillion in 2030. And platforms
3:52 like Tik Tok, Instagram, and YouTube are
3:54 already driving over a trillion a year
3:57 in sales. Buyers now watch live streams
4:00 and influencer videos instead of going
4:02 to product pages. This changes how
4:04 selling works online. Yes, your website
4:06 is still important, but going live,
4:08 posting reels, and leveraging creators
4:10 isn't optional anymore. It's the new
4:12 front door of e-commerce. If you enjoyed
4:14 this video, check out what I learned in
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