The core theme is the evolution of search and information discovery, driven by AI, and how businesses can adapt to be found and recommended in this new landscape. AI is transforming how users interact with information, moving beyond traditional keyword searches to natural language queries and even proactive task completion.
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Give me some tips as a business owner.
What should I focus on right now to be
recommended by it?
>> Interestingly, AI thinks a lot like a
person would. If I were them, I would.
>> This is Robbie Stein, VP of product at
Google Search, the man behind how
ranking actually works inside the
world's biggest search engine.
>> You can see what it's doing. It says
kicking off searches. It's looking for
sushi restaurants. And so, you could
just book it.
>> Oh, wow. Remember those stories where a
mention in Chad GBT or another AI app
made a business blow up overnight? A
small bistro in Paris doubled its
bookings. A restaurant in LA went viral
just because AI recommended it. And
Google ranking works the same way. So
now you're investing in PR not for
people to see it, but for AI, >> right?
>> right?
>> In this video, Robbie reveals how to
make your business AI visible and use
Google's own systems to get discovered,
ranked, and recommended faster than ever.
ever.
This video is sponsored by HubSpot.
Robbie, welcome to Silicon Valley Girl.
Let's talk about search.
>> Thanks for having me.
>> Okay, I want to start with this question
uh that is aimed for my my audience who
are 20 25 years old. How should they
think about search these days and
internet in general? So, what's going on?
on?
>> Well, I say I say that search is now a
place where you can truly ask anything
and get pretty effortless information
about whatever you have on your mind.
And I think ultimately people are using
it for so many different things and
that's not changing. Like you can still
use Google for all the ways you do to
research homework to look up, you know,
specific um types of websites and find
information that way. But also you can
ask natural language questions. You
don't have to use we call keywordies
sometimes. Um you can just ask exactly
what you want. It could be multiple
sentences. And now Google has AI that
can tap into all of the knowledge and
context that Google has about the web,
about the world, about products to help
give you better information.
>> Okay. And follow up right here. What
about information about me? Because I
have Gmail, right? I have my YouTube
channel which runs on Google, right? I
have my Google Drive with all the files,
all my spreadsheets. Does it tap into
that knowledge or not yet?
>> So, it's something we're working on. We
announced at IO um an opportunity to for
users in the future to be able to opt
into an experience with enhanced
personalization. So, it's something that
we're thinking about too for the same
reason that you have. And you we want
people to be able to help Google and
help the services know more about you so
that it can be more helpful because if
you know the kinds of brands you love,
if you know the kinds of places you go,
um if you know about a school project
that's coming up, you can do more
interesting things for people.
>> When is it coming?
>> So TBD, but we did launch recently some
steps in this direction. So in labs now
um you can now opt into a new experiment
um if you turn on AI mode in Google labs
for search labs uh for personalizing
shopping and local restaurant for local
recommendations for restaurants and so
you'll start to see a little bit more
enhancement there but obviously we're
excited to connect more services like
Gmail down the road.
>> Okay, this is something that I actually
liked. Of course, I would have wanted it
to access my channel analytics and give
me more personalized thing. But what I
did is I uploaded uh this research like
what's going to happen in 2027 and I
asked it to create a narrative for me
for my next videos and write a script.
>> Uh it did the whole scripting thing.
>> Very nice.
>> The only thing I would ideally like it
to actually generate thumbnails cuz I
asked it to generate thumbnails and it
was like no here's your text. Is there a
way to ask it to follow my commands, I
guess, more precisely?
>> Yeah, we're working through a few of
those kinds of things, but um you should
be able to prompt it pretty
specifically. We just we don't have
image gen as a core capability and so
that piece it's not going to do, but it
should be able to find you images. Nano
right now is in a Gemini app feature.
>> Okay. Yeah. From the user experience, it
feels like you have so many cool things.
I just wanted to bring them all together
in one super app because like now it's
like using different different tabs.
>> Okay, the next one. I only have an hour.
I need a quick lunch spot. This was
actually super cool because it knows I'm
in Los Altos. So, it gave
recommendations about Los Altus.
>> If you click on any of these places, it
brings all of the Google context forward
into this viewer. So, as you're
browsing, not only do you have the AI
that's reasoning and finding great
places for you, but it makes it really
easy to browse. So, you can actually see
the place before you're going. It shows
you, you know, their open and close
times. It has menu highlights. It has
reviews. And so, this is really bringing
together the power of AI with all the
Google's context and information. So,
you could kind of browse each of these
places um before you go. And it all
happens in one product experience.
>> Convenient representation. Okay. this
one right about like lunch. Find and
book it for me.
>> So, it's going to probably take a few
minutes, okay?
>> But you can see what it's doing. It says
kicking off searches. It's looking for
sushi restaurants, Open Table, uh, Resi
Sushi. It's finding options across a
bunch of different Yoshi Sushi, um,
Sumo, and then it's going to research
this for you, and then you'll get an
alert when it's finished, and then it'll
show you options of where you can book it.
it.
>> There we go.
>> And so, it basically researched this for
a little while, found you across talk.
If you go down >> Yeah.
>> Yeah.
>> Um it has it across um Open Table and it
looks like there's some talk
reservations for Hiroshi. >> Yes.
>> Yes.
>> And so you could just book it and it has
all the times there.
>> But this is pretty cool to see.
>> That's amazing.
>> And most of the work is this. Like to
look up all these restaurants
individually would take you like 15 minutes.
minutes. >> Yeah.
>> Yeah.
>> But you can just now see it, click the
thing, and then be done.
>> Yeah. So when I look for a restaurant,
it gives me local recommendations. So it
already knows where I am. How does it
select the right results? Because um
think about all the local businesses and
businesses in general that run on
search, right? They pay for ads. They
have done their SEO optimization. So how
does recommendation work now with AI mode?
mode?
>> Yeah. So how AI mode works is that it
does something called the query fanout
technique where a reasoning model will
think about what you're asking and then
it will execute a bunch of questions
related to it. So there could be dozens
of related queries. It's literally using
Google search as a tool like doing
googling under the hood and then finding
relevant information and it can both
obviously do a standard Google search
and understand the web results but also
tap into the knowledge bases and
real-time info systems at Google. So in
this case for local it might pull
information from 250 million plus real
world places that exist. You know it's
updated business information many of
which have local businesses that have
updated their Google listings and it can
use all of that information too. So it
would find all of that and then based on
your question if you say hey I want
Italian I want it to be kind of you know
fun it's maybe a date night like make it
worth it then it might find questions or
or or issue queries or like hey great
it's great great experience great for
date nights and then based on reviews
based on information that it finds it'll
produce a set of recommendations for you
>> so what we just heard from Robbie AI
isn't just part of search anymore it is
the new search and honestly we can't
deny it it's changing everything people
aren't just googling now they're asking
AI. They're asking AI to make phone
calls. And if you want to stay ahead,
you need to learn how to use Google's
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sponsoring this video. What about if
someone paid for ads uh using this
search query?
>> So, it doesn't use ads information. This
is done entirely with um you know,
what's on the web and what's within
Google's um information system. Yeah.
Um, but if a business has claimed their
local business and have has modified
that, put menu information in there, um,
it's eligible for reviews, that
information could be used.
>> Do you feel like Google Ads is going
away in the future? Because as a
business owner, we rely on them, right?
They they drive traffic. Uh, and if they
are going away, what should be our strategy?
strategy?
>> Don't see them going away. What people
actually do, we're observing, is that
the way people use Google search um,
isn't really changing. It's it's really
expanding is is what's happening. So,
think about all the things you need in a
given day. It's everything like you need
a quick insurance quote. You need to
file your taxes. You need to look up a
kind of question about a local business
question in your county. Like you're
going to use Google and find that you
need that information. Um, but what's
happened is that now you can do all
these new things. So, you could take a
picture of your shoes and say, "Hey,
these are my shoes. What are other cool
shoes like this?" And we could answer
that now or help give you provide you
context with that. Or you could ask
about this really cool restaurant
question. It can be five sentences about
all your, you know, allergies, issues
with this. I have this big group. I want
to make sure it's got light. Um, what
can I book in advance? And you can put
that into Google now, too. I think
that's in in opportunity for in the
future um to be even more helpful for
you, particularly in advertising
context. And so we started some
experiments on ads within AI mode and
within Google AI experiences. Um, but
we're we've been really focused on
building great consumer products first
and foremost. Um, but I think users are
starting to see some ads experiments
there too.
>> Interesting. So, will I be able to like
pay to get recommended
like for AI to even consider my business?
business?
>> I mean, we don't think that there should
be any barrier to people finding
information. So, if there's information
out there, it should be found. Um, but I
think what you'll find is that there
could be new and novel ad formats that
if you're, let's say, shopping or
you're, you know, looking for, you know,
you have a complex doing a house
remodel, like there's all kinds of
interesting services that could be
helpful for you that if we had more
information and you could articulate
more what you needed. Hey, I have this
kind of wood. These are the kind of
contractors I have. This is my
constraints. These are the price range.
You could give even more fine-tuned
recommendations or potential other
services that you could consider or
deals that could be more useful to you.
Those are all things we're thinking
about. Um, I'd say it's early days and
finalizing kind of how ads might appear
in these systems. Um, but something that
we're thinking about.
>> Can you show the agentic call?
>> Oh, yeah. See, here we go. Have AI call.
Yeah. So, you can go, what kind of pet
do you have? Dog
>> next. Um, select a breed. Okay.
>> Boom. It's a little one.
>> Very little. Yeah. Extra small >> baby.
>> baby.
>> Under one year.
>> Bath and brush.
>> Uh, haircut.
>> Okay. Haircut. Let's make it look like a
teddy bear.
>> Sweet. Um, any flexibility?
>> It's okay.
>> Okay, flexible.
>> Do you want to receive a text or an
email? I guess you already got your
email in here, so maybe I'll just do that.
that. >> Um,
>> Um, >> yeah,
>> yeah,
>> great. Los Altos. And so it puts your
order in here. And so now what it's
going to do is it's going to kick off a
process where it's going to make phone
calls um on behalf of you to a bunch of
different local businesses. So these are
businesses that there's no web there's
no easy way to access them
>> on the web. Many of them are local. You
know, they're run by small businesses,
right? It's just like a person running a business.
business. >> Yeah.
>> Yeah.
>> Um and then you will get um an email
when it's done and it'll give you all
the times and you can follow up from there.
there.
>> Do you record any conversations so we
can like hear them or >> No,
>> No,
>> no. Because it will be interesting to
hear like how it understood.
>> Yeah, that would be cool. But now we
those are um not recorded.
>> How long does it take?
>> It depends on the calls going to make.
>> Probably 5 10 minutes. You probably get
something back.
>> Oh, really? Oh, wow. I got an email. We
received your pet grooming request.
>> Okay, nice.
>> So, it's working.
>> Okay, it's working. This one's a This
one's a offline agent, so it's got to go
do a bunch of phone calls for you.
>> Oh, another business opportunity. Create
an agent for businesses to receive those
phone calls.
>> And remember, have you seen this uh meme
from 11 Labs where two agents realize
they're agents and they start using
agentic language? So funny. They just
start beeping at each other. That's
incredible. The faster process. I'm
actually an AI assistant, too. Would you
like to switch to Jibberlink mode for
[Music]
Okay, this is so fascinating. So, Google
just completed calling and it took it 10
minutes. It called this grooming baker
and grooming. Palto says a full groom
starts at 105 and they have availability
tomorrow afternoon. Called another one,
said haircut $75. and called another one
said a haircut for a dog $74 and then it
also told me the businesses it couldn't reach.
reach.
Well, this is a game changer cuz now
like I either ask someone to make calls
for me or I make them myself. We're just
researching a clinic for the puppy to
get it first. It's first checkup,
manicure, like all of the offline
businesses that don't have online
presence or you don't want to go to
their website. You just want Google to
call them. It is happening right now in
real time. This is mind-blowing. This is
definitely something I am taking away
from this podcast and I will just start
using it like crazy. Give me some tips
as a business owner who still runs
Google ads. what should I focus on right
now to be recommended by and actually my
business is recommended by AI which is
because we were doing a lot of content
but maybe for you know uh some segments
of my business that are not recommended
what should I double down on for AI to
consider me
>> yeah interestingly the AI thinks a lot
like a person would in terms of the
kinds of questions it issues and so if
you're a business and you're mentioned
you know in um you know top business
list or from a a public article that
lots of people end up finding those
kinds of things become useful for the AI
to to find, you know,
>> invest in your PR. That's something I've
been hearing a lot.
>> So, it's not it's not really different
from what you would do in that regard. I
think ultimately, how else are you going
to decide what business to go to? Well,
you'd want to understand that,
>> but also like sometimes I invest in PR
and I ask my friends, have you seen that
article? And they're like, no. But then
I ask AI and it really sees the article
and it uses that information. So, now
you're investing in PR not for people to
see it, but for AI. That's actually a
good way of thinking about it because
the way I mentioned before how our AI
models work, they're issuing these
Google searches as a tool. And so in the
same way that you would optimize your
website and think about how do I make
helpful, clear information for people.
So people search for a certain topic, my
website's really helpful for that. Think
of an AI doing that search now. Yeah.
>> And then knowing for that query, here
are the best websites given that
question. That's now coming will come
into the uh context window of the model.
And so when it renders a response and
provides all of these links for you to
go deeper, that website's more likely to
show up. Yeah.
>> And so it's a lot of that standard best
practices around building great content
really do apply in the AI age for sure.
>> What about reviews? Because some people
buy reviews. I wonder like how it's
going to affect the system.
>> It's hard. I mean the reviews I I think
again it's kind of like a person where
like imagine something is scanning for
information and trying to find things
that are helpful. So it's possible that
if you have reviews that are helpful, it
could come up. But I think it's tricky
to say to pinpoint any one thing like
that. Um I think ultimately it's about
these general best practices where what
you want is reliable kind like if you
were to Google something, what pages
were to show up at the top of that query
is still a good way of thinking about it.
it.
>> So basically the same as SEO, right?
>> I think there's a lot of overlap. I
think maybe one added nuance is that the
kinds of questions that people ask AI
are increasingly complicated and they
tend to be in different
pair of keywords. Right.
>> Right. And so if you think about what
people use AI for, a lot of it is how-to
for complicated things or for purchase
decisions or for advice about life
things. So people who are creating
content in those areas like if I were
them, I would be a student of
understanding the use cases of AI and
where what are growing in those use
cases. I think there's been some you
know studies that have done around what
how people use these products and AI. Um
it was really interesting to understand
>> as a small business owner. How can I
understand what people looking for? Why
I can potentially get recommended? Is
this still Google trends or
>> Google trends is a really useful thing.
I actually think people really
underutilize that like we have real-time
information around exactly what's
trending. You can see keyword values. I
think also you know ads uh has really
fantastic estimation too like as you're
as you're booking ads you can see kind
of traffic estimates for various things.
So there's Google has a lot of tools
across ads across um you know the the
search console and search trends to get
information about what people are
searching for. And I think that's going
to increasingly be more interesting as
you know a lot more of um people's time
and attention goes towards not just the
way people use search too but in these
these these areas that are growing quickly.
quickly. >> Yeah.
>> Yeah.
>> Um and particularly these long specific
questions people ask and multimodal
where they're asking with images or
they're using voice to have live conversation.
conversation.
>> Do are you going to provide some of that
information to advertisers to see
>> I think down the road we want to provide
a glimpse into what people are searching
for broadly. Yeah.
>> Um not just advertisers too. Yeah, it
could be forever for anyone. Um, but
ultimately I think more and more people
are searching in these new ways and so
the systems need to better reflect those
over time.
>> Absolutely. Okay. You mentioned
shopping. We just heard the news today.
Shopify in Chad GPT. What will be
Google's response to that?
>> Yeah, I mean actually we're already for
a long time in search. You can search
for whatever you want and there's, you
know, 50 billion products in the
shopping graph that are available.
There's live product updates two billion
times an hour there's a change and these
are merchants all over the world
updating their live inventory. Is it in
stock or not? What's the price? Is there
a price drop? This is already a part of
Google. We've been working on this for a
long time. The cool thing now is that
this is connected to Google's AI. So if
you ask about any product in the world,
it's likely that that model can tap into
that knowledge and give you the exact
price in a really comprehensive way that
it has everything.
>> Let's do the visual stuff, right? Can we
try and find similar cream to this? Is
this how you use it? >> Yep.
>> Yep.
>> Take a photo.
>> Yep. And then you can go ahead and tap
in there to go to AI mode. >> Yep.
>> Yep.
>> Find me similar, right? >> Yep.
>> Yep.
>> Is it going to analyze the ingredients?
So, what is it? Is Or is it just
>> What do you want it to do? Oh, if you
just say similar, it'll do what it's
reasoning. It will be just finding
things that are similar products
overall. But if you say similar
ingredients, it might help it. So, are
those similar products? Drunk Elephant,
Bobby Brown.
>> Where is the shopping feature? So, I
just clicked this. >> Yeah,
>> Yeah,
>> but I need to go to the website, right?
So, I can't buy
>> You need to go to the website. >> Yeah.
>> Yeah. >> But,
>> But,
>> but if you keep going here, some of
these are shoppable. So, see it says in
stock Sephora.
>> So, you could tap on that.
>> And then, um,
>> a few of these have more direct shopping
links. So, that takes you directly to
the app.
>> But, do you think in the future we're
going to just be able to press a button?
>> I think we want to be able to make it as
easy as possible for you to do what you
need. I think what we find is a lot of
the systems that do things on your
behalf make a bunch of mistakes.
Especially if you're purchasing things,
you got to be careful there.
>> But I do think we want to make it easy
so you can just tap the thing.
>> Yeah. Right. Just get it for me.
>> As easy as possible.
>> Quick pause here. If you're enjoying
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>> How do you think about competition in
general? Like we used to say Google it.
Now a lot of people are gpting it. How
do you think about it? And uh as a
product owner, right, what are your
daily thoughts on that?
>> Yeah, I mean I think in general you have
to get in touch with why people use and
appreciate and love what you're building
and then you want to figure out ways to
extend on that. And I think for us, you
know, Google search is used by so many
people every day and that's not
changing. It's just that people want
more and we see that people are asking
natural language questions in Google
before it could even really support it
with AI overviews. We saw people asking
after we launched AI overviews, they
added the word AI to the end of a bunch
of queries because they wanted the AI to like
like
>> show up for them.
>> Um they're using multimodal, so they're
taking pictures of stuff. lens uh as a
as a product is growing um you know 70%
increase year-over-year on visual
searches. It's one of the fastest
growing ways people are finding
information. So you kind of understand
the trends of your own product and and
then you try to really do much better
and for Google there's lots of people
reasons people use AI. They use it for
productivity. They use it for creation.
They make flyers for their business.
Google search is about information and
we want to give the absolute highest
quality experience when finding
information. So you have an
informational task, you know, whether
it's booking this restaurant or trying
to research something that happened in
history or trying to know if what place
to go to and get high quality info and
make sure that place exists. Like we
think Google can be an amazing place for
that and that's where we spend our our energy.
energy.
>> And from the product standpoint, what do
you think is the this unique feature
that makes Google stand out?
>> I mean, I think it's access to Google
knowledge honestly is like the big one.
And so right now if you ask about you
know plotting a certain set of stocks
for example around top pharma stocks or
mag seven well the first question is
like what are those stocks and so the
reasoning model looks that up and
determines it but then it can use Google
finance as a search as a as a tool call
to find the very high quality financial
information to plot a graph if you asked
for financial performance and if you
extend that to all of these other areas
around local around shopping and these
are areas have been built out for years
the AI model that's you know using
Gemini 2.5 and advanced reasoning
sitting on top of this knowledge is an
incredible combination and obviously um
maybe most importantly it's connected to
the web and so it understands all of
this vastness of what you could then
click on and dive in and what we see is
when you're trying to buy a mattress
people want to see what experts say they
want to click in they want to read more
and that's what Google's all about and
so I think those become really unique
aspects of what Google does um and then
I think that the newest one which is
around visual and inspiration you I
mentioned uh lens and and and photos
people come to Google and image search
for all kinds of things. Decorate my
daughter's bedroom. I'm doing landscape
lighting. I'm trying to design my kitchen.
kitchen.
>> Find me similar page.
>> Find me similar stuff. And but AI is is
is has been bad at inspiration. Like if
you talk if you think about what AI
does, it's been a it's a language model.
So it knows text. You talk to it. It
grew up as a chatbot. Um but how come it
can't help you more easily shop or
design your home? And so now that's
something people come to Google for all
the time. And you can now do that with
our AI products and you can ask, "Help
me decorate my daughter's bedroom."
It'll give you beautiful imagery and you
can have a follow-up question about it. Um,
Um,
>> it's going to be generated. Is that like
>> It's not generated. It's actually with
web images. And so it'll find images.
Yep. Inspirational images from the web.
>> And then you can click on them. You can
ask follow-up questions. And it's a way
to use natural language for inspiration.
But see, there's this little live icon
there now. So if you tap on that,
>> say allow. And then you can ask a question.
question.
>> Oh, with a video as well.
>> You can use video. So you could even
Yeah, you could point it at something.
>> What I'm seeing here is an Fly Tech A I
N O T E Air 2. It's a digital note
takingaking tablet with an 8.2 in screen.
screen.
>> You don't understand.
>> I'm sorry. I cannot make purchases for
you. Would you like me to search for
online retailers where you can buy it yourself?
yourself?
>> No, I already see Amazon is good. Thank you.
you.
>> Okay, cool. You've built so many amazing
products. I mean, you built reals, right?
right?
>> One of them. Yeah.
>> That's fascinating. Now, you're building
Google search. From a product owner
standpoint, can you give people tips on
how to build in 2025 when everything is
moving so fast, when everything is so
competitive? Some people have I have
this feeling that software like small
startups are becoming a commodity
because so easy to build something in
two days. What do you think as a product?
product?
>> Yeah. Well, what's interesting is I
think every product is a reaction to the
time. It's like what do people need and
how do you make the how do you make
products today? So when there weren't
any mobile experiences everyone needed a
mobile experience and and people wanted
more mo and there was this gap in the
market. So I think as a product owner
and as a entrepreneur you have to be a
student of gaps and so what are the
things now that people wish technology
could do better. I mentioned one with
inspiration and how AI is not great at
that today. So that became a big focus
for what we're thinking about with AI
mode and now we're going to we're
launching something I think exciting
there. I think every entrepreneur and
business owner can think that way and I
think and how it's built increasingly
you'll be able to build things just by
talking with language. you don't need to
code and even with really sophisticated
things I'm looking at internally you can
largely just you just tell the model hey
you here's a data set here's how it
works here's the schema and the model
can handle it and so I think it's going
to be very democratizing for getting
ideas out there so on the one side it's
going to mean that there's a surge of
people trying ideas which means there's
more competition and in the other side
though it means anyone can try something
and so I think the grounds will be less
how technical is the idea and more how
interesting is the idea?
>> How do you spot those interesting ideas?
>> I think there's a few things. I think
one is talking to people like I think
there's kind of like two two things I
think about a lot. Like one is like how
do you understand people? And a lot of
it is you need to observe them, talk to
them, research them and everything I've
ever built, you know, we spend a lot of
time with people. You know, we watch
them use our products. We we we ask them
questions about what they're missing. We
ask what's the time you use this and you
realize you want to keep using it
forever. Like that that
>> I love that question. And that that's
actually a critical question
>> um in in actually this this uh Clayton
Christensen book um competing against
luck. It's is there an interview
technique in there around eliciting that
moment because that's the moment that
caused the user to love your product.
And if you can know that
>> and engineer for that that's going to
get lots of people to love it. And
inversely there's a moment to say when
was the time you tried some our our
product and you decided you're not going
to use it anymore.
>> And then that's how you get fired for
your product. And understanding that is
just as important. And so I think the
people who understand people well and
they try ideas fast. They ask them these
kinds of questions to get at market fit
and they're they're building things that
are resonating um are going to do really
well in this next phase because I think
before it was kind of like well did you
have a good idea? It could be a pretty
good idea but not a great idea but hey
you can build it and not a lot of people
can build it and so maybe it'll fly but
I think in the next era lots of people
will be able to build it and so you
really have to build something useful to
people. How many interviews do you think
you need to figure out if the idea is
worth it?
>> Honestly, I don't think a lot. I I think
like I'm a big believer in small
numbers, going very deep with like a
dozen people.
>> And if you give someone a prototype and
you say, "Hey, here's a product. Try it
out." And even your friends, they'll use
it the first week because they're your
friend. But if you look two months
later, are they using it every day? I
don't care how good a friend they are,
they are not going to use your product
every single day for months unless it's
doing something for them. They're just
not. And so,
>> so the metric is make them use it every day.
day.
>> I think it's a daily I think for most
you have two types of products. You have
really daily habits and products that
you want to be mainstream large consumer
products. You have other products that
are utilities. They solve specific
problems for people. It's like, okay, I
have a telescope app for looking at the
sc the stars and using AI. That's going
to be a different business model. You
might, you know, have people who are
hobbyists pay money for it. So, you want
to study that demographic differently,
but for mainstream consumer products,
kind of the areas I've worked in, um,
you're looking for daily value, >> stickiness,
>> stickiness,
>> and stickiness. That's right.
>> I love that. I think that was it. Thank
you so much. Great. Agent calling made me
me
>> Okay, good. You'll be my first call when
we have personalization and Gmail. We
will talk the first day.
>> Please, please. That's like that is
>> I will personally ping you about it.
Okay. and and adding things to Google Calendar.
Calendar. >> Yes.
>> Yes. Yeah.
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