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Skyrocket Your Digital Products with Pinterest

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If you're looking for more traffic,

leads, and sales, then today's podcast

is for you. We are going to be talking

about Pinterest and how I have been

personally using Pinterest to really up

the game for all three of those that I

mentioned. And I actually hired an

expert to help me do that. And I have

her on the show with us today. Jimmy

Lang is a scientist turned Pinterest

strategist who helps women own

businesses build their audience, grow

their email list, and boost their sales

through Pinterest marketing. We talk

about Pinterest for TBT tiers, for

digital product creators, the

step-by-step process you need to take to

ensure that your Pinterest pins are

being seen and they create conversions

for you. You don't want to miss this.

Let's get started. I am here today with

my brand new Pinterest manager, Jenny,

and she has been helping me with my

seriously struggling Pinterest account

that I kind of ghosted for a few years.

So, I'm really excited to have her on

today and talk about how Pinterest can

be a great addition to your business.

So, welcome, Jenny. Thanks for being

here. Hi, Lindsay. Thank you so much for

having me. Yeah, I'm Jenny. I've been

doing Pinterest marketing for the last

three years. So, I'm a strategist and a

manager. Love it. Yeah. And she had lots

of ideas for me from the very beginning,

even with my website and and things that

I didn't even think about. And yeah,

she's been a great addition to the team.

So, I'm excited to get into all the

things that we've been working on. But

before we get into that, let's just kind

of, you know, talk high level. Most

people know what Pinterest is these

days, but can you talk a little bit

about what it is? Is it still working

for business owners? Should a business

owner have Pinterest? How can I help? So

Pinterest is different from other social

platforms because it is a search engine.

So it's going to be a lot different than

Instagram and Tik Tok and Facebook. So

you have to um handle that differently.

I kind of like to put SEO and YouTube

and Pinterest all in a similar one. So

you are perfect for that because you've

been focusing on YouTube as well. But

yeah, you want to focus on your keywords

and so those can really tie in with your

Google SEO. So that's what makes it

really helpful to focus on those two

things. But it's important to kind of

diversify your marketing. So it's not

that Facebook and Instagram and Tik Tok

aren't worth putting your time into.

They both are. Pinterest can give you a

new broader audience that you may not

normally get on some of the other social

platforms. So, it's really good for

brand awareness whenever you're wanting

to be discovered more often. It can help

with your email list. It helps if you

sell products, digital products,

physical products. Uh, it really depends

how much content you have on whether

Pinterest will really work for you. It's

not just specific niches or not. Oh,

okay. So, yeah, I think that's a good

point because a lot of people in the

beginning of their business, they're

like, "Okay, I need to market market

market and I need to start an Instagram

and a YouTube and then I need to do

Pinterest." And it's like, "Okay, whoa,

whoa, whoa." Right. Can't do all of that

at one time. So, I think that's a good

point that you made that you need

content to pin, not just paid products,

right? Yes. Well, you it depends on the

type of business you have. So, some are

really focused on products. They have a

whole lot of products. That's really

helpful. But adding in a layer of a blog

or a podcast or anything that we can

also layer in so people get to know more

about your business, you know, that's

always so helpful. even like affiliate

marketing and things like that, you can

just the blog helps. The blog is helpful

for Pinterest, but it's also really

helpful for SEO for Google. So, they tie

in together, but in your case, a podcast

would work. Anything that's just going

to give a your audience more

information, you know. Okay, I like

that. Yeah. So, if someone was selling

like physical products, which we really

don't talk about on this podcast, but

they could just pin all of their

physical products, but then someone and

we're going to get into TPT. someone has

a big TPT store, they have tons of

products and they can link to those and

maybe they have freebies as well that

they can link to, it would work for them

as well. Yes, absolutely love that.

Okay, so it can it's really for a lot of

different types of business owners and I

feel like it would be good for most

people listening to this podcast unless

you're very very brand new and you don't

have anything to sell yet, then make

something to sell first. Yes. Um, okay.

So, you recently started helping me with

my struggling Pinterest account. I did

Pinterest in the beginning of my

business and was pinning penny pinning

back when we were supposed to do like 30

pins a day and it was just a lot and

overwhelming and so I kind of ghosted it

for a while cuz I wasn't really seeing a

return on my time investment. And then

this year I made a big transition and

push towards organic marketing. And so I

started my YouTube channel. We've been

really focusing on the podcast. I've

gotten back into Instagram. And so I

thought, okay, Pinterest is also a form

of organic marketing. I think I need to

revisit this, but I know I need an

expert. And so I reached out to you and

we had a Zoom meeting and you really

kind of walked me through what we could

do to improve my strategy, kind of

almost start over from scratch. So can

you talk about like what we did for my

account? So yours was easy to kind of

transition because you had been doing so

much of the TPT. Like TPT is still

section for your business. So we're not

changing the whole account, right? So,

if you do like a totally if you're like,

"No, I'm gonna sell wall art." Um, then

no, we would I would honestly start a

new account for you because it would be

so different. But because it just

beautifully kind of transitioned into

you teaching people how to do TPT and

digital products and courses that we're

just slowly teaching Pinterest, okay,

this account is still the same audience,

but maybe even a bigger audience, right?

So, we started showing and changing up

the keywords and SEO that we were using

for your account. So, it's not just

teachers. Your teacher resources and

your teacher content still dominates for

your account right now because that's

what Pinterest is like. Oh, no. This is

a TPT woman. You know, she loves

teaching and resources. So, but we are

branching into other, you know, women

and moms who are looking for alternative

incomes and jobs and, you know, that's

honestly becoming more important than

ever now. And so, we're trying to

broaden your audience and get people

that don't even know that what you're

doing solves their problem. And so

that's where a Pinterest is so beautiful

is I find that Instagram even for like

as a user, it shows me what I already

know I want. Okay? Right? So I see I'm

doing home like I'm redoing my house. I

bought a house last year. I get a lot of

things that I already know I'm looking

for. But for Pinterest, you can really

be shown to people that don't even know

they need you, right? Like the way that

they're searching for a solution is so

different. But we layer your content so

that we are addressing all your content

pillars. So we're doing your TPT, your

digital products, and your course. So

those are kind of different buckets, and

we want to diversify how we send your

traffic. That makes Okay. So from the

very beginning, we had to do some

updates to my like overall bio or your

profile. Yeah, your account profile.

Yeah, profile. Okay. So what did we do?

Remind me. I know we changed like my

name. Yes. So a more keyword rich name

for your profile, your bio. That way it

addresses it's not spo so focused on TPT

but just more about passive income. So

again we're getting a different

audience. Updated board names, updated

board descriptions. Uh and then just

overall revamping all the keywords we

use for all your pin titles, your pin

text overlay, your pin descriptions,

just all of that really changes and it

just takes the algorithm a little bit of

time to adjust to that. Okay. So, if

someone maybe already has a Pinterest

account or they're starting one from

scratch, they want to make sure when

they sign up and they have to put like

their name and their bio that they're

using a keywordrich name and bio related

to their niche. And is there any like

tools or strategies for finding those

keywords? How can they find Oh, yeah.

Oh, yeah. So much. Um, of course. Uh so

the easiest and simplest way is just to

go into Pinterest, open up the search

window and start typing in things you

know, right? So you could start with

teacher resources and just type in

teaching teacher resources. See what

populates in the same as Google, you

know that you're going to see what

self-populates. That's one way. Then

when you actually search them, there'll

be all these little bubbles at the top

that give you more information at the

top of Pinterest. So that's a second

way. Then there'll actually be suggested

searches throughout Pinterest. So

there'll be pens and then there'll be

little images and it'll have se like

suggested search items um related to

that as well as your top performing pen.

So you looking for digital courses,

course creation, digital products, you

could search those and then see what

those pens look like, what they're

saying that these are top ranking. So

what type of text overlay are they

using? What pin titles? What pin

descriptions? And then there's the

several other um a couple of backend

ways as well that we can go into the ad

campaign manager and we actually go into

backend and I can actually see the

monthly search volume for different

keywords and like outside websites or do

you think especially like if someone

isn't wanting to pay for something

extra, they can find all the keywords

they need right inside of Pinterest

using the methods you just talked about.

Yes, you absolutely there's definitely

paid options you can use. There's Pin

Inspector. all types of apps that you

can use to really dive in deep, but I

don't want to overwhelm your audience of

all the tools that it's because it is it

can be really overwhelming. Um,

Pinterest is the best for data and

that's what I've loved about it is there

is just it's I haven't seen another

platform with the robust data that

Pinterest has. So, you wouldn't want to

overwhelm them with that. I would start

with just doing those few searches and

then trying to see what people are

looking for to make sure you're using

the same terms that your audience is

using. Okay. So, so you we we found

keywords and you did the keyword

research for me and then you are making

a variety of graphics that go to a

variety of content pieces. Let's talk

about this for a second. We're not

linking directly to the YouTube video. I

put my YouTube videos on my website as a

blog post and so we link to that. And

why do we do that? Because that is your

claim domain. you own your website and

so you in the back end of Pinterest,

they talk to each other. So there's a

tag on Pinterest and there's a tag on

your website and they talk to each other

and because that is your claim domain,

it is going to rank higher because it

knows it's you and it's going to send

traffic there. It's going to do better

for outbound clicks. So you are doing

perfectly by putting it on your website.

Okay, everyone doesn't have the the

manpower to do that and understand how

all that works. That's okay. We can send

traffic to YouTube to other things. We

can. It's not the, you know, the gold

standard, but absolutely I have sent

multiple clients straight to YouTube.

Okay. And same thing with my podcast.

So, I put my podcast on my website as a

blog post. Um, and and that's also

another just layer of repurposing my

content just to kind of like take a

pause, but I'm on WordPress and I use

the Yoast SEO plugin. And so I make sure

that when I upload my YouTube videos and

I upload my podcast as a blog post on my

website that it's SEO optimized. So if

someone were to search for five passive

income options for teachers. I have a

YouTube video on that it would pop up on

my website but also on YouTube. So it's

like kind of two ways to get more

traffic. Yes. Yes. Beautiful. It's

perfect. That's if if you can do that or

maybe hire a VA to do that. That would

be a good way to repurpose content. Tell

me about claiming your domain on

Pinterest. Pinterest has a really

clearly laid out directions of exactly

what to do. And I send my clients all

the instructions just so they can be the

ones to like log into the back end of

their website and install the Pinterest

tag. But it's super simple and

straightforward. And once you've done it

once, you're done. That's it. Perfect.

So if you don't have that done and you

have a Pinterest account, you want to

make sure that you claim your domain if

you have one. Yes. And and for TPTers

that don't have like a website, we're

getting to you. So keep listening. Don't

worry. we're not forgetting about you.

So, okay, we were talking about we were

pinning multiple different graphics for

multiple different things including

blog, podcast, YouTube, but then also to

some of my lead magnets, my freebies

products, some TV products sprinkled in

and just kind of creating a mix of those

is the best way to pin. Correct. Yes.

Yes. Diversifying what you're pinning.

You don't want to pin the same thing

over and over and over again. Used to be

the method, right? It used to be the

method. Yeah. Yeah. Things look a lot

differently. Yeah. So, that's where the

diversifying of what you have. You know,

we're going to pin your freebie, but

you're also going to pin your blog that

also you embed your freebie into your

blog, right? So, you have to at the end

you can have that down there as like

your your lead magnet at the bottom. You

have your products embedded. You have

your YouTube channel embedded. Learn

more here. You know, that's where the

blog is so important. People sometimes

forget. They think, "Oh, blogs are, you

know, a thing of the past." They're

they're really not. I mean, some of the

biggest clients I've had still utilize a

blog or in your case, you know, the show

notes from a podcast to get that extra

traffic and to really expand all your

options. Yeah, for sure. I mean, we we

have a popup on uh our blog that does I

mean, I get probably 200 to 300 leads

every week and I don't do anything to

get those. It just pops up on my website

and people sign up. So, um Exactly.

Because you're giving valuable

information, Lindsay. They're getting it

already and they're like, "Oh, yeah. I

know I want to learn more because of

your podcast or your YouTube channel.

They're learning something and then it's

just right there. Why wouldn't they, you

know, nurture educational content? Yes.

Yes. I love that. Okay. So, we talked

about the old way of pinning like the

same pen five different times is out.

So, how often should people be pinning

then? So, I like to keep a 14 day is

what I do to be extra safe as far as the

same pen. So, okay, try not to get too

complicated on this. You can pin the

same pen more than once. You just want

to space it out. So, let's take your

one. Let's take one podcast, right? So,

I could decide that I'm going to pick

anywhere from three to five pens for

this one podcast. They're all going to

look different but lead to the same

podcast. Okay? And then I'm going to

space out pinning them. And then we

still recommend I still use Tailwind.

And so Tailwind will then after I've

pinned it natively in Pinterest, then I

will schedule repins in Tailwind for

let's say four boards, four or five

boards. So if you've just done a podcast

about digital products, we're going to

pin it initially to the board that I

think is most relevant. So how to make a

digital product. All right, that's a

board we have. So that podcast would be

pinned there. And then in two more

weeks, it would then be pinned to the

next board that's relevant for you. So

passive income for moms, remote work,

things that make sense for what you're

pinning. It needs to be relevant. So

depending on how many relevant boards

you have and how diverse your content

is, depends on how many times you repin

it. Right. Right. So that's where it

depends on per business, how many times

you do it. So there's not a set this is

what you do, this is how many pins, and

this is how many boards. It really

depends on how much content you have and

how many relevant boards you have for

it. So, okay, let's say I have a podcast

that I want to pin. So, you make like

three to five different graphics. And by

the way, um we make those in Canva. Um

super easy to do that. And I think they

have pin template in Canva that you can

use. So, one graphic you could pin

multiple times or you just Yes. Okay.

Yes. Yes. Just not in the like in the

same day, right? So, I would space it

out. So, let's say we have the one

podcast I've created. Let's say five

pens. One podcast, five pens. And then

you're gonna pin each one to one board.

And then you can reschedu that pin in

Tailwind up to a certain amount of time.

So let's say you repin it three more

boards, but you space that out by two

weeks. You've now got that pin going out

over almost, you know, three months.

Okay. So for instance, like your

Tailwind schedule is out through summer.

Oh wow. Okay. And it will continue to

grow because of us working together for

several months now. Everything I've been

doing for three months is continuing to

work with us for months past this. So

you see so much longevity out of your

content. Not to mention just the

longevity as far as the lifespan for

Pinterest. So you have some of your top

ranking stuff is from years ago still.

It's still we're boosting your account

because of all the new pins, but some of

your old blogs are still bringing in

website traffic for you. Think about

what it'll do for years from what we're

doing now. Yes. And other thing like

Pinterest is a long game. So don't

expect to see like overnight results. It

takes a while for a pen. I remember when

I was doing it manually for a pen to

really um take off. So you have to be

consistent over time with Pinterest

versus like Instagram, you have to pin

some or you have to create something new

every day and then it's gone in 48

hours, you know. Yes. Yes. That's so

important. And understanding that before

you start on Pinterest because people

wanting a turnaround within a month or

two, it's just not possible. It's really

not. But you it's worth the time to put

in. I mean, people now, I mean, I have

clients that aren't getting anything

from Instagram. You know, things change.

And so, just putting in the consistent

time and things like Pinterest and

YouTube or a podcast. I mean, you've

been doing those things. So, you know

what to expect out of content. You know,

your podcast didn't have this many

subscribers after a month, right? You

know, like it takes time to build these

audiences, right? And just one other

thing that made me curious as you were

talking about so you pin in Pinterest

the first time and then you repin and

tailwind is that like I do. Yeah. So

that's my best my best practices

strategy. People teach this differently.

Some people completely do everything in

Tailwind which is okay. I have been

taught differently through my trainings

to do it directly in Pinterest. So it

does take me more time. So, if you're

your own business owner and want to do

it yourself, you can save a little bit

of time and put everything into Tailwind

immediately and then just schedule it

all out. But, I have been taught that it

might be a little better. They might

perform a little better if you do it

natively on Pinterest. And so, I take

the time for that for my clients to do

it in Pinterest first and then take more

time to then reschedu them all out

further in Tailwind. It's very

interesting. I never heard of that. So,

I'm glad that you're doing that. Yeah.

For people that don't know, Tailwind is

a paid Pinterest scheduler and you can

like schedule it out. They have more

analytics, right? I haven't looked at

Tailwind in so long. Yeah, they do have

their own analytics and you can use it

for multiple platforms. Like yours is

still linked to like an Instagram

account that you can use too, you know.

Yeah, I think it's like I think it was

like $12 to $15 a month. No, it's not

much. Not for the scheme of what it

does. There's a lot of other schedulers

out there and I've not found any to be

as robust as Tailwind and it's an

approved That's important too. It is an

approved program with Pinterest. Right.

That is important. Yeah, that is very

important. If I remember correctly,

they'll give you kind of like little

warnings if maybe you're painting too

much or like too uh close together. Yes.

Yes. Exactly. Yes. So, I just keep it

safe with the 14-day. There's no problem

at all with that. And it's if you have

little content, you might consider maybe

seven days and you I think you'd still

be safe, but you have so much content,

Lindsay, that it's there's no reason to

do that. So, we just I schedule it out

every two weeks and then know we're

keeping your account in the green. What

data did we look at and what kind of

results are we aiming for as we improve

and kind of revamp my Pinterest account?

Okay, so people get, you know, the big

uh metric is impressions, right? That's

the same as like your views on on your

reels on Instagram. Impressions matter

because that is how many people are

seeing your content, but we want them to

act. So the engagement, the pin clicks,

saves, outbound clicks, these are all

really important, too. Impressions are

just the it's like a funnel really if

you think about it, right? So just you

want to get people seeing it, right? Get

like getting people on your email list.

You want people to see your content and

know that it's searchable, that you are

putting the right keywords to find so

that the people looking for your content

can find it. So that's why impressions

matter, but it is somewhat of a vanity

metric. Okay. So the next one would be

that we want saves. We want saves that

your your content is important, right?

So, they're going to come back to it and

that sends a signal back to Pinterest

that, oh, this is important. People are

saving this and it actually gets shown

more because it's saved more. Okay. So,

we've kind of seen that change on

Instagram, right? Whether it was um when

people would comment or I think the

newest one is when people are sending

stuff on Instagram, I think is part of

it, right? Yes, that's the best one on

Instagram now. The Right. So, for us,

it's saves. Saves are really important

because that's the whole point of

Pinterest, right? You're pinning things

to boards. So, that one's important that

people want to save your content.

Obviously, to most clients, outbound

clicks are huge. Outbound clicks are

meaning people are clicking this pin and

going to your website or whatever

destination you're sending them to. But

what's important is that this content

matches what you're pinning, right? So,

we don't want to pin something that's

claiming to do this and then it falls

flat. That ends up being a high bounce

rate, which obviously is not good for

your, you know, your website traffic and

then as well as Pinterest. So if you are

clicking on from a pin to a website and

then you click out of that very quickly

that sends a signal back to Pinterest

that oh wait no this isn't a good user

experience and that can push you down.

So just to keep people doing you know

not icky practices right does Pinterest

tell you like this pin has a high bounce

rate or is there any way that No, you

can kind of do that. That's why I like

to play around sometimes in looking in

uh if there's an issue at all and

playing around in a client's Google

Analytics and kind of seeing what

because that's where you can see your

bounce rates, right? And knowing of, oh,

I'm seeing a high bounce rate on this.

So, that makes sense why we're seeing

this on Pinterest, right? So you can

kind of correlate data together can be

really helpful, especially if there's a

problem. Or maybe I had a client one

time that did a lot of affiliate links

and she was getting a lot of sales from

a product, but she's like, "We haven't

advertised this product in three

months." And I was like, "Let me go

look." And so I go look on Pinterest and

I go check all of our outbound clicks.

And lo and behold, this product we had

pinned in September had all this

outbound clicks. So you can kind of

compare data from different platforms

and put it all together. It's kind of a

puzzle piece, you know, of layering it

all together to see what's working and

what's not or where traffic's coming

from, especially for things like

affiliate links. But yes, so the

metrics, so saves important um outbound

clicks are super helpful and just

engagement in general that people are

interested, they're clicking, they want

to see what you're what you're doing. Uh

impressions just to get seen and broaden

that audience so that people start

seeing, you know, start seeing, oh,

what's this Lindsy girl about? you know,

I keep seeing her name and then

eventually you click it and you know,

you warm up that audience. Yeah. Brand

awareness. Yes. Yes. Yeah. Love that.

Okay. So, that's what we've been doing

with my Pinterest. So, let's talk about

someone that just has a TPT store and

they're wanting to use Pinterest to get

more sales. Okay. What would you do like

from scratch for them? I would recommend

them get a blog ASAP. That would be my

recommendation just because that's gonna

we're gonna want you to have your own

website when possible. We absolutely can

send traffic. There are, you know, TPT

sellers that do fantastic on Pinterest.

And then as far, it's kind of similar

Etsy, too, where you can't claim it

necessarily, but you could still send

traffic to it. So, it just depends on

how good your content is really when it

comes down to that. Um, but a blog is

just so helpful. And then you can layer

in your your products into the blog or a

podcast, anything like that where you

can layer it in. But owning your own

domain on your own website is always

going to be what I recommend. But we can

work our way up to that. So even

starting an account to start doing

videos. You can even do videos to

explain it, show how you're doing it.

You could repurpose to Instagram or

maybe you are on Instagram. Maybe the

seller is on Instagram and trying to

teach people about, you know, uh their

their products and making videos about

them or some type of content and then we

can repurpose that to Pinterest just to

start building your audience. You can do

things in between. It doesn't have to be

all or none, you know? Right. Now, we

did claim my Instagram account, I

believe. Yes. Would that is that kind of

like a claimed domain? Like if you if

you pin a real, how does that do as far

as like the claim domain and getting

pushed up in search? Because we claimed

it. So it is okay to claim your socials

and do that type of thing. Okay. I don't

like linking. We've seen problems where

it's icky. Unfortunately, I haven't

worked everything out to where if you

post to Instagram to automatically post

to Pinterest. Carousels and things where

it's like, you know, multiple images on

Instagram have gone out as multiple pins

that are separate. Ah, okay. And so that

is not, you know, you're missing the

message, right? There's like one here,

one here, one there. What is this?

That's not helpful. So that's where we

just realized that that has helped boost

your audience. And so anything that

people are pinning, so let's say you are

posting on Instagram and other people

are pinning your your your Instagram

reels on Pinterest, they'll be

attributed to your account because you

claimed it. It's yours. It's another

thing that you can say is mine. How do

people pin a Instagram reel? Yeah, you

can. Well, you because there's uh free

downloaders, right? So, you can like I

could download any of your reels right

now and post them on Pinterest.

Okay. Or anywhere, you know, because

there's free downloaders, which I do

think that you can turn that off. Like

you can turn off if if you don't want

people to download your real, but I mean

I guess there's like it could be pros

and cons to that. Like you don't want

people stealing your stuff in like it

being theirs. But anyway, well, if it's

informative, right? So, like I've seen

like a health client. She's posted stuff

and people save it as like their

information to know, right? Because

people use Pinterest. They're not just

promoting other things. Like as a user,

you use it like, "Oh, I want to know

what Lindsay's doing, but I use

Pinterest on Instagram, so I'm going to

save it over here, you know?" Okay, that

makes sense. Okay. So if you're a TPT,

you can pin directly from Teachers Pay

by Teachers, but also get a blog or it

could be podcast or YouTube as well if

you're, you know, but I do think having

a a website, which a blog would be on,

is really important for any business

owner. It's it's your home base. So,

okay. Now, if someone is not doing TPT,

but maybe they're a teacher and they

have digital products, that would be

more like the strategy that you're using

for me, right? Where we're doing lead

magnets and content. Um, and that kind

of person, you definitely need some type

of of ongoing long form content, a blog,

YouTube, podcast. So, would they be

doing kind of the same thing that you're

doing for my Pinterest account? Yes. And

you can also actually like link your

products to Pinterest. So, you can do a

catalog with Pinterest and that's a

little more complicated, but that's

definitely an option. And then that way

it links all of your metrics and you can

actually see conversions with that. So,

like I had a jewelry client that sold

their own jewelry online, right? But

digital products could be the same

thing. If you're housing, like a Shopify

store on your website, right, that

you're selling things from directly, you

can then make a catalog for that on

Pinterest, upload everything, and

connect the two. So then you're actually

able to see a lot. Like I could see the

sales literally that were coming from

Pinterest with this jewelry client. It

was beautiful. Okay. And is it only like

Shopify or certain

platforms commerce, right? It's

different types of commer um it depends

on the platform. So we can go in that's

a little more complicated to go into

with Pinterest, but Pinterest lays out

everything that they work with and how

to install these things and you have to

become a verified merchant, things like

that. So it is a process to go through.

But if someone had substantial digital

products that they're selling on their

website, it could definitely be helpful

for that. Yeah. And I'm even thinking

like a TPTer if they eventually put

their TPT products on their own website.

I have mine on my own website with Woo

Commerce. Don't get a lot of sales. I

don't do any marketing for it, but if I

could like link that with Pinterest,

that might Oh, we can definitely talk

about that. Yeah, boost that. Okay. I

didn't know that was possible. That's

really cool. Yeah. Okay. Um I love that.

Okay. So, we've covered TBT. We've

covered digital product sales. So, is

there anything else before we wrap up? I

feel like we've given everyone a really

practical step-by-step way to to start

Pinterest. I love this. Is there

anything else you can think of? Um, so

for Pinterest just being different, it's

just a really people talk about it being

a positive platform and that's what

people go times can be Instagram and our

all our socials can be kind of stressful

sometimes and Pinterest has been such a

positive outlet for people and that

people go there with a purpose.

Pinterest is for purpose and planning

and positivity, all the P's. Love it.

Um, so we, you know, we have people that

you go there to plan your life and

whether that's a career change or a

vacation or a birthday party. You know,

I know you do lots of recipes. People

think about it for like recipes and like

weddings, right? But it's so much more

than that. And I don't think people

really realize that because it's

especially for like millennials like us

who started out in Pinterest in the old

day, you know? Um, we planned all our

stuff. It was just like um an

inspiration board. Still is. And but I

use it for planning. um you know I plan

my trip I use it as a pinner as well and

it's easy to put all it's the only

platform I found that lets you put

everything

um from various ones. So maybe I'm

interested in doing home design and I

can pin from uh Amazon and anthropology

and all of them in one place. I'm an

organized person. So, I really enjoy

being able to put everything in one

place. And for a content creator, what

I've talked to other clients about is

you need it to be searchable, you know?

So, let's say like I have a Disney

Planner client and you can't find what

I'm looking for. I wanted to know, you

know, what where one of her videos was

for Halloween. Well, it's it's spring.

How can I find it? I'm not going to dig

and scroll through your page to get all

the way to Halloween, right? And so some

of the other platforms just don't offer

this searchable and organized manner

that Pinterest does. And you may lose

the client, you may lose that audience,

that customer because they can't find

what they're looking for. And that's

where Pinterest can be so different. I

can go straight and search exactly it.

And when you've used the right keywords,

that's what comes up immediately. People

find the content that they need and they

want and they're actually acting on it

on Pinterest. They're going there with a

purpose. They're not doom scrolling. So,

right, you know, and for people like

you, like you want to catch those

passive people who don't know they need

you yet, but you've got a lot of people

there who they they're looking for a

solution and you're now there. They're

you're there to for them to find that

you're the solution to their problem. As

well as the fact that some of these

other platforms, you know, it's

paytoplay and Pinterest has paid ads, of

course, too, but 97% of their searches

are unbranded. So, that means that it

doesn't matter. you know, you're you've

got a new you're selling products,

clothing line, right? You're target or

you're you've got five products. If you

have the right keywords, you're playing

with target, too. You know, it's an even

playing field outside of paid ads.

Obviously, that's a little bit different

that layers in, but it just gives you a

bigger playground, a bigger audience to

let everybody find you and your content

and expand in a larger way than what

some of the other platforms have been

looking like in the last year. That's

interesting. Yeah, because like on

Google the sponsored posts are at the

top. So if you're not paying for a

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Skyrocket Your Digital Products with Pinterest