0:00 If you're looking for more traffic,
0:02 leads, and sales, then today's podcast
0:05 is for you. We are going to be talking
0:07 about Pinterest and how I have been
0:09 personally using Pinterest to really up
0:12 the game for all three of those that I
0:14 mentioned. And I actually hired an
0:16 expert to help me do that. And I have
0:18 her on the show with us today. Jimmy
0:20 Lang is a scientist turned Pinterest
0:22 strategist who helps women own
0:24 businesses build their audience, grow
0:25 their email list, and boost their sales
0:27 through Pinterest marketing. We talk
0:29 about Pinterest for TBT tiers, for
0:32 digital product creators, the
0:33 step-by-step process you need to take to
0:35 ensure that your Pinterest pins are
0:38 being seen and they create conversions
0:41 for you. You don't want to miss this.
0:42 Let's get started. I am here today with
0:46 my brand new Pinterest manager, Jenny,
0:49 and she has been helping me with my
0:52 seriously struggling Pinterest account
0:53 that I kind of ghosted for a few years.
0:55 So, I'm really excited to have her on
0:57 today and talk about how Pinterest can
0:59 be a great addition to your business.
1:01 So, welcome, Jenny. Thanks for being
1:02 here. Hi, Lindsay. Thank you so much for
1:05 having me. Yeah, I'm Jenny. I've been
1:07 doing Pinterest marketing for the last
1:09 three years. So, I'm a strategist and a
1:12 manager. Love it. Yeah. And she had lots
1:14 of ideas for me from the very beginning,
1:16 even with my website and and things that
1:18 I didn't even think about. And yeah,
1:20 she's been a great addition to the team.
1:21 So, I'm excited to get into all the
1:23 things that we've been working on. But
1:24 before we get into that, let's just kind
1:26 of, you know, talk high level. Most
1:29 people know what Pinterest is these
1:31 days, but can you talk a little bit
1:32 about what it is? Is it still working
1:34 for business owners? Should a business
1:36 owner have Pinterest? How can I help? So
1:39 Pinterest is different from other social
1:40 platforms because it is a search engine.
1:43 So it's going to be a lot different than
1:44 Instagram and Tik Tok and Facebook. So
1:46 you have to um handle that differently.
1:48 I kind of like to put SEO and YouTube
1:51 and Pinterest all in a similar one. So
1:52 you are perfect for that because you've
1:54 been focusing on YouTube as well. But
1:56 yeah, you want to focus on your keywords
1:58 and so those can really tie in with your
2:00 Google SEO. So that's what makes it
2:02 really helpful to focus on those two
2:04 things. But it's important to kind of
2:06 diversify your marketing. So it's not
2:09 that Facebook and Instagram and Tik Tok
2:11 aren't worth putting your time into.
2:12 They both are. Pinterest can give you a
2:14 new broader audience that you may not
2:16 normally get on some of the other social
2:18 platforms. So, it's really good for
2:20 brand awareness whenever you're wanting
2:22 to be discovered more often. It can help
2:24 with your email list. It helps if you
2:26 sell products, digital products,
2:27 physical products. Uh, it really depends
2:29 how much content you have on whether
2:31 Pinterest will really work for you. It's
2:32 not just specific niches or not. Oh,
2:35 okay. So, yeah, I think that's a good
2:38 point because a lot of people in the
2:40 beginning of their business, they're
2:41 like, "Okay, I need to market market
2:43 market and I need to start an Instagram
2:44 and a YouTube and then I need to do
2:46 Pinterest." And it's like, "Okay, whoa,
2:47 whoa, whoa." Right. Can't do all of that
2:50 at one time. So, I think that's a good
2:51 point that you made that you need
2:54 content to pin, not just paid products,
2:57 right? Yes. Well, you it depends on the
3:00 type of business you have. So, some are
3:02 really focused on products. They have a
3:03 whole lot of products. That's really
3:05 helpful. But adding in a layer of a blog
3:07 or a podcast or anything that we can
3:10 also layer in so people get to know more
3:12 about your business, you know, that's
3:14 always so helpful. even like affiliate
3:16 marketing and things like that, you can
3:18 just the blog helps. The blog is helpful
3:20 for Pinterest, but it's also really
3:21 helpful for SEO for Google. So, they tie
3:24 in together, but in your case, a podcast
3:25 would work. Anything that's just going
3:27 to give a your audience more
3:29 information, you know. Okay, I like
3:31 that. Yeah. So, if someone was selling
3:33 like physical products, which we really
3:34 don't talk about on this podcast, but
3:36 they could just pin all of their
3:37 physical products, but then someone and
3:40 we're going to get into TPT. someone has
3:41 a big TPT store, they have tons of
3:44 products and they can link to those and
3:45 maybe they have freebies as well that
3:47 they can link to, it would work for them
3:48 as well. Yes, absolutely love that.
3:51 Okay, so it can it's really for a lot of
3:54 different types of business owners and I
3:56 feel like it would be good for most
3:58 people listening to this podcast unless
3:59 you're very very brand new and you don't
4:01 have anything to sell yet, then make
4:02 something to sell first. Yes. Um, okay.
4:06 So, you recently started helping me with
4:08 my struggling Pinterest account. I did
4:11 Pinterest in the beginning of my
4:12 business and was pinning penny pinning
4:14 back when we were supposed to do like 30
4:16 pins a day and it was just a lot and
4:19 overwhelming and so I kind of ghosted it
4:21 for a while cuz I wasn't really seeing a
4:23 return on my time investment. And then
4:26 this year I made a big transition and
4:29 push towards organic marketing. And so I
4:32 started my YouTube channel. We've been
4:33 really focusing on the podcast. I've
4:35 gotten back into Instagram. And so I
4:37 thought, okay, Pinterest is also a form
4:39 of organic marketing. I think I need to
4:40 revisit this, but I know I need an
4:42 expert. And so I reached out to you and
4:46 we had a Zoom meeting and you really
4:48 kind of walked me through what we could
4:51 do to improve my strategy, kind of
4:54 almost start over from scratch. So can
4:56 you talk about like what we did for my
4:58 account? So yours was easy to kind of
5:00 transition because you had been doing so
5:01 much of the TPT. Like TPT is still
5:03 section for your business. So we're not
5:06 changing the whole account, right? So,
5:08 if you do like a totally if you're like,
5:09 "No, I'm gonna sell wall art." Um, then
5:12 no, we would I would honestly start a
5:14 new account for you because it would be
5:15 so different. But because it just
5:17 beautifully kind of transitioned into
5:19 you teaching people how to do TPT and
5:21 digital products and courses that we're
5:23 just slowly teaching Pinterest, okay,
5:25 this account is still the same audience,
5:27 but maybe even a bigger audience, right?
5:30 So, we started showing and changing up
5:32 the keywords and SEO that we were using
5:34 for your account. So, it's not just
5:36 teachers. Your teacher resources and
5:38 your teacher content still dominates for
5:40 your account right now because that's
5:42 what Pinterest is like. Oh, no. This is
5:43 a TPT woman. You know, she loves
5:45 teaching and resources. So, but we are
5:47 branching into other, you know, women
5:49 and moms who are looking for alternative
5:51 incomes and jobs and, you know, that's
5:54 honestly becoming more important than
5:55 ever now. And so, we're trying to
5:57 broaden your audience and get people
6:00 that don't even know that what you're
6:02 doing solves their problem. And so
6:04 that's where a Pinterest is so beautiful
6:06 is I find that Instagram even for like
6:08 as a user, it shows me what I already
6:10 know I want. Okay? Right? So I see I'm
6:14 doing home like I'm redoing my house. I
6:16 bought a house last year. I get a lot of
6:17 things that I already know I'm looking
6:19 for. But for Pinterest, you can really
6:22 be shown to people that don't even know
6:24 they need you, right? Like the way that
6:26 they're searching for a solution is so
6:29 different. But we layer your content so
6:31 that we are addressing all your content
6:33 pillars. So we're doing your TPT, your
6:35 digital products, and your course. So
6:38 those are kind of different buckets, and
6:39 we want to diversify how we send your
6:41 traffic. That makes Okay. So from the
6:43 very beginning, we had to do some
6:46 updates to my like overall bio or your
6:49 profile. Yeah, your account profile.
6:51 Yeah, profile. Okay. So what did we do?
6:53 Remind me. I know we changed like my
6:55 name. Yes. So a more keyword rich name
6:58 for your profile, your bio. That way it
7:00 addresses it's not spo so focused on TPT
7:03 but just more about passive income. So
7:05 again we're getting a different
7:06 audience. Updated board names, updated
7:09 board descriptions. Uh and then just
7:11 overall revamping all the keywords we
7:14 use for all your pin titles, your pin
7:15 text overlay, your pin descriptions,
7:17 just all of that really changes and it
7:20 just takes the algorithm a little bit of
7:21 time to adjust to that. Okay. So, if
7:24 someone maybe already has a Pinterest
7:25 account or they're starting one from
7:27 scratch, they want to make sure when
7:29 they sign up and they have to put like
7:31 their name and their bio that they're
7:32 using a keywordrich name and bio related
7:36 to their niche. And is there any like
7:39 tools or strategies for finding those
7:41 keywords? How can they find Oh, yeah.
7:43 Oh, yeah. So much. Um, of course. Uh so
7:47 the easiest and simplest way is just to
7:49 go into Pinterest, open up the search
7:50 window and start typing in things you
7:53 know, right? So you could start with
7:55 teacher resources and just type in
7:57 teaching teacher resources. See what
7:58 populates in the same as Google, you
8:00 know that you're going to see what
8:01 self-populates. That's one way. Then
8:03 when you actually search them, there'll
8:04 be all these little bubbles at the top
8:05 that give you more information at the
8:07 top of Pinterest. So that's a second
8:09 way. Then there'll actually be suggested
8:12 searches throughout Pinterest. So
8:13 there'll be pens and then there'll be
8:14 little images and it'll have se like
8:16 suggested search items um related to
8:19 that as well as your top performing pen.
8:21 So you looking for digital courses,
8:23 course creation, digital products, you
8:25 could search those and then see what
8:27 those pens look like, what they're
8:28 saying that these are top ranking. So
8:30 what type of text overlay are they
8:32 using? What pin titles? What pin
8:34 descriptions? And then there's the
8:35 several other um a couple of backend
8:37 ways as well that we can go into the ad
8:39 campaign manager and we actually go into
8:41 backend and I can actually see the
8:43 monthly search volume for different
8:45 keywords and like outside websites or do
8:48 you think especially like if someone
8:49 isn't wanting to pay for something
8:50 extra, they can find all the keywords
8:52 they need right inside of Pinterest
8:54 using the methods you just talked about.
8:55 Yes, you absolutely there's definitely
8:57 paid options you can use. There's Pin
8:59 Inspector. all types of apps that you
9:01 can use to really dive in deep, but I
9:03 don't want to overwhelm your audience of
9:05 all the tools that it's because it is it
9:07 can be really overwhelming. Um,
9:08 Pinterest is the best for data and
9:11 that's what I've loved about it is there
9:13 is just it's I haven't seen another
9:14 platform with the robust data that
9:16 Pinterest has. So, you wouldn't want to
9:18 overwhelm them with that. I would start
9:20 with just doing those few searches and
9:21 then trying to see what people are
9:23 looking for to make sure you're using
9:24 the same terms that your audience is
9:26 using. Okay. So, so you we we found
9:30 keywords and you did the keyword
9:31 research for me and then you are making
9:35 a variety of graphics that go to a
9:39 variety of content pieces. Let's talk
9:42 about this for a second. We're not
9:43 linking directly to the YouTube video. I
9:46 put my YouTube videos on my website as a
9:50 blog post and so we link to that. And
9:51 why do we do that? Because that is your
9:53 claim domain. you own your website and
9:56 so you in the back end of Pinterest,
9:58 they talk to each other. So there's a
10:00 tag on Pinterest and there's a tag on
10:01 your website and they talk to each other
10:02 and because that is your claim domain,
10:04 it is going to rank higher because it
10:07 knows it's you and it's going to send
10:09 traffic there. It's going to do better
10:10 for outbound clicks. So you are doing
10:13 perfectly by putting it on your website.
10:16 Okay, everyone doesn't have the the
10:17 manpower to do that and understand how
10:19 all that works. That's okay. We can send
10:22 traffic to YouTube to other things. We
10:25 can. It's not the, you know, the gold
10:28 standard, but absolutely I have sent
10:30 multiple clients straight to YouTube.
10:33 Okay. And same thing with my podcast.
10:35 So, I put my podcast on my website as a
10:38 blog post. Um, and and that's also
10:41 another just layer of repurposing my
10:43 content just to kind of like take a
10:45 pause, but I'm on WordPress and I use
10:47 the Yoast SEO plugin. And so I make sure
10:51 that when I upload my YouTube videos and
10:53 I upload my podcast as a blog post on my
10:56 website that it's SEO optimized. So if
10:59 someone were to search for five passive
11:01 income options for teachers. I have a
11:03 YouTube video on that it would pop up on
11:06 my website but also on YouTube. So it's
11:08 like kind of two ways to get more
11:10 traffic. Yes. Yes. Beautiful. It's
11:13 perfect. That's if if you can do that or
11:16 maybe hire a VA to do that. That would
11:18 be a good way to repurpose content. Tell
11:20 me about claiming your domain on
11:22 Pinterest. Pinterest has a really
11:24 clearly laid out directions of exactly
11:26 what to do. And I send my clients all
11:27 the instructions just so they can be the
11:29 ones to like log into the back end of
11:30 their website and install the Pinterest
11:32 tag. But it's super simple and
11:34 straightforward. And once you've done it
11:35 once, you're done. That's it. Perfect.
11:37 So if you don't have that done and you
11:39 have a Pinterest account, you want to
11:40 make sure that you claim your domain if
11:42 you have one. Yes. And and for TPTers
11:44 that don't have like a website, we're
11:45 getting to you. So keep listening. Don't
11:47 worry. we're not forgetting about you.
11:48 So, okay, we were talking about we were
11:50 pinning multiple different graphics for
11:53 multiple different things including
11:55 blog, podcast, YouTube, but then also to
11:58 some of my lead magnets, my freebies
12:01 products, some TV products sprinkled in
12:04 and just kind of creating a mix of those
12:06 is the best way to pin. Correct. Yes.
12:10 Yes. Diversifying what you're pinning.
12:11 You don't want to pin the same thing
12:12 over and over and over again. Used to be
12:15 the method, right? It used to be the
12:17 method. Yeah. Yeah. Things look a lot
12:18 differently. Yeah. So, that's where the
12:20 diversifying of what you have. You know,
12:22 we're going to pin your freebie, but
12:23 you're also going to pin your blog that
12:25 also you embed your freebie into your
12:27 blog, right? So, you have to at the end
12:30 you can have that down there as like
12:31 your your lead magnet at the bottom. You
12:33 have your products embedded. You have
12:35 your YouTube channel embedded. Learn
12:37 more here. You know, that's where the
12:38 blog is so important. People sometimes
12:40 forget. They think, "Oh, blogs are, you
12:42 know, a thing of the past." They're
12:43 they're really not. I mean, some of the
12:45 biggest clients I've had still utilize a
12:47 blog or in your case, you know, the show
12:49 notes from a podcast to get that extra
12:52 traffic and to really expand all your
12:54 options. Yeah, for sure. I mean, we we
12:56 have a popup on uh our blog that does I
12:59 mean, I get probably 200 to 300 leads
13:01 every week and I don't do anything to
13:03 get those. It just pops up on my website
13:04 and people sign up. So, um Exactly.
13:08 Because you're giving valuable
13:09 information, Lindsay. They're getting it
13:10 already and they're like, "Oh, yeah. I
13:12 know I want to learn more because of
13:13 your podcast or your YouTube channel.
13:14 They're learning something and then it's
13:16 just right there. Why wouldn't they, you
13:18 know, nurture educational content? Yes.
13:21 Yes. I love that. Okay. So, we talked
13:23 about the old way of pinning like the
13:25 same pen five different times is out.
13:27 So, how often should people be pinning
13:29 then? So, I like to keep a 14 day is
13:33 what I do to be extra safe as far as the
13:35 same pen. So, okay, try not to get too
13:37 complicated on this. You can pin the
13:39 same pen more than once. You just want
13:41 to space it out. So, let's take your
13:44 one. Let's take one podcast, right? So,
13:47 I could decide that I'm going to pick
13:49 anywhere from three to five pens for
13:51 this one podcast. They're all going to
13:53 look different but lead to the same
13:55 podcast. Okay? And then I'm going to
13:57 space out pinning them. And then we
13:59 still recommend I still use Tailwind.
14:01 And so Tailwind will then after I've
14:03 pinned it natively in Pinterest, then I
14:05 will schedule repins in Tailwind for
14:08 let's say four boards, four or five
14:11 boards. So if you've just done a podcast
14:13 about digital products, we're going to
14:15 pin it initially to the board that I
14:16 think is most relevant. So how to make a
14:19 digital product. All right, that's a
14:20 board we have. So that podcast would be
14:22 pinned there. And then in two more
14:25 weeks, it would then be pinned to the
14:27 next board that's relevant for you. So
14:29 passive income for moms, remote work,
14:32 things that make sense for what you're
14:34 pinning. It needs to be relevant. So
14:36 depending on how many relevant boards
14:38 you have and how diverse your content
14:40 is, depends on how many times you repin
14:42 it. Right. Right. So that's where it
14:45 depends on per business, how many times
14:47 you do it. So there's not a set this is
14:49 what you do, this is how many pins, and
14:51 this is how many boards. It really
14:52 depends on how much content you have and
14:54 how many relevant boards you have for
14:55 it. So, okay, let's say I have a podcast
14:57 that I want to pin. So, you make like
14:59 three to five different graphics. And by
15:00 the way, um we make those in Canva. Um
15:03 super easy to do that. And I think they
15:05 have pin template in Canva that you can
15:07 use. So, one graphic you could pin
15:10 multiple times or you just Yes. Okay.
15:13 Yes. Yes. Just not in the like in the
15:16 same day, right? So, I would space it
15:18 out. So, let's say we have the one
15:20 podcast I've created. Let's say five
15:21 pens. One podcast, five pens. And then
15:24 you're gonna pin each one to one board.
15:27 And then you can reschedu that pin in
15:30 Tailwind up to a certain amount of time.
15:32 So let's say you repin it three more
15:34 boards, but you space that out by two
15:36 weeks. You've now got that pin going out
15:38 over almost, you know, three months.
15:40 Okay. So for instance, like your
15:41 Tailwind schedule is out through summer.
15:43 Oh wow. Okay. And it will continue to
15:46 grow because of us working together for
15:49 several months now. Everything I've been
15:51 doing for three months is continuing to
15:53 work with us for months past this. So
15:56 you see so much longevity out of your
15:58 content. Not to mention just the
16:00 longevity as far as the lifespan for
16:02 Pinterest. So you have some of your top
16:04 ranking stuff is from years ago still.
16:06 It's still we're boosting your account
16:07 because of all the new pins, but some of
16:09 your old blogs are still bringing in
16:11 website traffic for you. Think about
16:13 what it'll do for years from what we're
16:14 doing now. Yes. And other thing like
16:17 Pinterest is a long game. So don't
16:19 expect to see like overnight results. It
16:21 takes a while for a pen. I remember when
16:23 I was doing it manually for a pen to
16:25 really um take off. So you have to be
16:28 consistent over time with Pinterest
16:30 versus like Instagram, you have to pin
16:31 some or you have to create something new
16:33 every day and then it's gone in 48
16:34 hours, you know. Yes. Yes. That's so
16:37 important. And understanding that before
16:38 you start on Pinterest because people
16:40 wanting a turnaround within a month or
16:42 two, it's just not possible. It's really
16:45 not. But you it's worth the time to put
16:47 in. I mean, people now, I mean, I have
16:49 clients that aren't getting anything
16:50 from Instagram. You know, things change.
16:52 And so, just putting in the consistent
16:53 time and things like Pinterest and
16:55 YouTube or a podcast. I mean, you've
16:58 been doing those things. So, you know
16:59 what to expect out of content. You know,
17:01 your podcast didn't have this many
17:02 subscribers after a month, right? You
17:05 know, like it takes time to build these
17:07 audiences, right? And just one other
17:09 thing that made me curious as you were
17:11 talking about so you pin in Pinterest
17:15 the first time and then you repin and
17:18 tailwind is that like I do. Yeah. So
17:22 that's my best my best practices
17:24 strategy. People teach this differently.
17:26 Some people completely do everything in
17:28 Tailwind which is okay. I have been
17:31 taught differently through my trainings
17:33 to do it directly in Pinterest. So it
17:35 does take me more time. So, if you're
17:38 your own business owner and want to do
17:39 it yourself, you can save a little bit
17:41 of time and put everything into Tailwind
17:43 immediately and then just schedule it
17:45 all out. But, I have been taught that it
17:47 might be a little better. They might
17:48 perform a little better if you do it
17:50 natively on Pinterest. And so, I take
17:52 the time for that for my clients to do
17:53 it in Pinterest first and then take more
17:56 time to then reschedu them all out
17:58 further in Tailwind. It's very
18:00 interesting. I never heard of that. So,
18:01 I'm glad that you're doing that. Yeah.
18:04 For people that don't know, Tailwind is
18:06 a paid Pinterest scheduler and you can
18:08 like schedule it out. They have more
18:09 analytics, right? I haven't looked at
18:11 Tailwind in so long. Yeah, they do have
18:12 their own analytics and you can use it
18:13 for multiple platforms. Like yours is
18:15 still linked to like an Instagram
18:16 account that you can use too, you know.
18:18 Yeah, I think it's like I think it was
18:19 like $12 to $15 a month. No, it's not
18:21 much. Not for the scheme of what it
18:22 does. There's a lot of other schedulers
18:23 out there and I've not found any to be
18:25 as robust as Tailwind and it's an
18:26 approved That's important too. It is an
18:28 approved program with Pinterest. Right.
18:30 That is important. Yeah, that is very
18:32 important. If I remember correctly,
18:33 they'll give you kind of like little
18:34 warnings if maybe you're painting too
18:36 much or like too uh close together. Yes.
18:40 Yes. Exactly. Yes. So, I just keep it
18:42 safe with the 14-day. There's no problem
18:44 at all with that. And it's if you have
18:47 little content, you might consider maybe
18:49 seven days and you I think you'd still
18:51 be safe, but you have so much content,
18:52 Lindsay, that it's there's no reason to
18:54 do that. So, we just I schedule it out
18:56 every two weeks and then know we're
18:57 keeping your account in the green. What
19:00 data did we look at and what kind of
19:02 results are we aiming for as we improve
19:05 and kind of revamp my Pinterest account?
19:08 Okay, so people get, you know, the big
19:11 uh metric is impressions, right? That's
19:13 the same as like your views on on your
19:15 reels on Instagram. Impressions matter
19:17 because that is how many people are
19:18 seeing your content, but we want them to
19:21 act. So the engagement, the pin clicks,
19:24 saves, outbound clicks, these are all
19:26 really important, too. Impressions are
19:29 just the it's like a funnel really if
19:30 you think about it, right? So just you
19:32 want to get people seeing it, right? Get
19:33 like getting people on your email list.
19:34 You want people to see your content and
19:36 know that it's searchable, that you are
19:38 putting the right keywords to find so
19:40 that the people looking for your content
19:41 can find it. So that's why impressions
19:43 matter, but it is somewhat of a vanity
19:45 metric. Okay. So the next one would be
19:48 that we want saves. We want saves that
19:50 your your content is important, right?
19:53 So, they're going to come back to it and
19:55 that sends a signal back to Pinterest
19:58 that, oh, this is important. People are
19:59 saving this and it actually gets shown
20:01 more because it's saved more. Okay. So,
20:04 we've kind of seen that change on
20:05 Instagram, right? Whether it was um when
20:07 people would comment or I think the
20:09 newest one is when people are sending
20:10 stuff on Instagram, I think is part of
20:12 it, right? Yes, that's the best one on
20:13 Instagram now. The Right. So, for us,
20:15 it's saves. Saves are really important
20:17 because that's the whole point of
20:18 Pinterest, right? You're pinning things
20:20 to boards. So, that one's important that
20:23 people want to save your content.
20:24 Obviously, to most clients, outbound
20:26 clicks are huge. Outbound clicks are
20:27 meaning people are clicking this pin and
20:29 going to your website or whatever
20:30 destination you're sending them to. But
20:33 what's important is that this content
20:35 matches what you're pinning, right? So,
20:38 we don't want to pin something that's
20:40 claiming to do this and then it falls
20:42 flat. That ends up being a high bounce
20:44 rate, which obviously is not good for
20:46 your, you know, your website traffic and
20:48 then as well as Pinterest. So if you are
20:50 clicking on from a pin to a website and
20:52 then you click out of that very quickly
20:54 that sends a signal back to Pinterest
20:56 that oh wait no this isn't a good user
20:58 experience and that can push you down.
21:00 So just to keep people doing you know
21:02 not icky practices right does Pinterest
21:05 tell you like this pin has a high bounce
21:07 rate or is there any way that No, you
21:10 can kind of do that. That's why I like
21:11 to play around sometimes in looking in
21:12 uh if there's an issue at all and
21:14 playing around in a client's Google
21:16 Analytics and kind of seeing what
21:17 because that's where you can see your
21:19 bounce rates, right? And knowing of, oh,
21:21 I'm seeing a high bounce rate on this.
21:23 So, that makes sense why we're seeing
21:25 this on Pinterest, right? So you can
21:27 kind of correlate data together can be
21:29 really helpful, especially if there's a
21:31 problem. Or maybe I had a client one
21:32 time that did a lot of affiliate links
21:34 and she was getting a lot of sales from
21:36 a product, but she's like, "We haven't
21:38 advertised this product in three
21:40 months." And I was like, "Let me go
21:42 look." And so I go look on Pinterest and
21:44 I go check all of our outbound clicks.
21:45 And lo and behold, this product we had
21:47 pinned in September had all this
21:49 outbound clicks. So you can kind of
21:50 compare data from different platforms
21:53 and put it all together. It's kind of a
21:54 puzzle piece, you know, of layering it
21:57 all together to see what's working and
21:59 what's not or where traffic's coming
22:00 from, especially for things like
22:02 affiliate links. But yes, so the
22:04 metrics, so saves important um outbound
22:06 clicks are super helpful and just
22:08 engagement in general that people are
22:10 interested, they're clicking, they want
22:11 to see what you're what you're doing. Uh
22:13 impressions just to get seen and broaden
22:15 that audience so that people start
22:16 seeing, you know, start seeing, oh,
22:17 what's this Lindsy girl about? you know,
22:19 I keep seeing her name and then
22:21 eventually you click it and you know,
22:23 you warm up that audience. Yeah. Brand
22:25 awareness. Yes. Yes. Yeah. Love that.
22:28 Okay. So, that's what we've been doing
22:30 with my Pinterest. So, let's talk about
22:33 someone that just has a TPT store and
22:35 they're wanting to use Pinterest to get
22:37 more sales. Okay. What would you do like
22:39 from scratch for them? I would recommend
22:42 them get a blog ASAP. That would be my
22:44 recommendation just because that's gonna
22:46 we're gonna want you to have your own
22:47 website when possible. We absolutely can
22:51 send traffic. There are, you know, TPT
22:53 sellers that do fantastic on Pinterest.
22:56 And then as far, it's kind of similar
22:57 Etsy, too, where you can't claim it
22:59 necessarily, but you could still send
23:00 traffic to it. So, it just depends on
23:03 how good your content is really when it
23:05 comes down to that. Um, but a blog is
23:07 just so helpful. And then you can layer
23:08 in your your products into the blog or a
23:12 podcast, anything like that where you
23:14 can layer it in. But owning your own
23:15 domain on your own website is always
23:17 going to be what I recommend. But we can
23:19 work our way up to that. So even
23:21 starting an account to start doing
23:23 videos. You can even do videos to
23:25 explain it, show how you're doing it.
23:27 You could repurpose to Instagram or
23:28 maybe you are on Instagram. Maybe the
23:30 seller is on Instagram and trying to
23:32 teach people about, you know, uh their
23:34 their products and making videos about
23:37 them or some type of content and then we
23:38 can repurpose that to Pinterest just to
23:40 start building your audience. You can do
23:42 things in between. It doesn't have to be
23:43 all or none, you know? Right. Now, we
23:46 did claim my Instagram account, I
23:48 believe. Yes. Would that is that kind of
23:51 like a claimed domain? Like if you if
23:54 you pin a real, how does that do as far
23:57 as like the claim domain and getting
23:59 pushed up in search? Because we claimed
24:01 it. So it is okay to claim your socials
24:03 and do that type of thing. Okay. I don't
24:05 like linking. We've seen problems where
24:07 it's icky. Unfortunately, I haven't
24:09 worked everything out to where if you
24:10 post to Instagram to automatically post
24:12 to Pinterest. Carousels and things where
24:14 it's like, you know, multiple images on
24:16 Instagram have gone out as multiple pins
24:18 that are separate. Ah, okay. And so that
24:20 is not, you know, you're missing the
24:22 message, right? There's like one here,
24:23 one here, one there. What is this?
24:25 That's not helpful. So that's where we
24:28 just realized that that has helped boost
24:29 your audience. And so anything that
24:32 people are pinning, so let's say you are
24:33 posting on Instagram and other people
24:35 are pinning your your your Instagram
24:37 reels on Pinterest, they'll be
24:39 attributed to your account because you
24:40 claimed it. It's yours. It's another
24:42 thing that you can say is mine. How do
24:44 people pin a Instagram reel? Yeah, you
24:47 can. Well, you because there's uh free
24:48 downloaders, right? So, you can like I
24:51 could download any of your reels right
24:52 now and post them on Pinterest.
24:55 Okay. Or anywhere, you know, because
24:58 there's free downloaders, which I do
24:59 think that you can turn that off. Like
25:01 you can turn off if if you don't want
25:02 people to download your real, but I mean
25:04 I guess there's like it could be pros
25:06 and cons to that. Like you don't want
25:07 people stealing your stuff in like it
25:09 being theirs. But anyway, well, if it's
25:11 informative, right? So, like I've seen
25:13 like a health client. She's posted stuff
25:15 and people save it as like their
25:16 information to know, right? Because
25:18 people use Pinterest. They're not just
25:20 promoting other things. Like as a user,
25:22 you use it like, "Oh, I want to know
25:23 what Lindsay's doing, but I use
25:24 Pinterest on Instagram, so I'm going to
25:26 save it over here, you know?" Okay, that
25:28 makes sense. Okay. So if you're a TPT,
25:32 you can pin directly from Teachers Pay
25:33 by Teachers, but also get a blog or it
25:36 could be podcast or YouTube as well if
25:39 you're, you know, but I do think having
25:41 a a website, which a blog would be on,
25:43 is really important for any business
25:45 owner. It's it's your home base. So,
25:47 okay. Now, if someone is not doing TPT,
25:51 but maybe they're a teacher and they
25:52 have digital products, that would be
25:54 more like the strategy that you're using
25:55 for me, right? Where we're doing lead
25:57 magnets and content. Um, and that kind
25:59 of person, you definitely need some type
26:02 of of ongoing long form content, a blog,
26:05 YouTube, podcast. So, would they be
26:07 doing kind of the same thing that you're
26:08 doing for my Pinterest account? Yes. And
26:11 you can also actually like link your
26:13 products to Pinterest. So, you can do a
26:15 catalog with Pinterest and that's a
26:17 little more complicated, but that's
26:18 definitely an option. And then that way
26:20 it links all of your metrics and you can
26:22 actually see conversions with that. So,
26:24 like I had a jewelry client that sold
26:27 their own jewelry online, right? But
26:29 digital products could be the same
26:30 thing. If you're housing, like a Shopify
26:32 store on your website, right, that
26:34 you're selling things from directly, you
26:36 can then make a catalog for that on
26:38 Pinterest, upload everything, and
26:39 connect the two. So then you're actually
26:41 able to see a lot. Like I could see the
26:43 sales literally that were coming from
26:45 Pinterest with this jewelry client. It
26:46 was beautiful. Okay. And is it only like
26:50 Shopify or certain
26:52 platforms commerce, right? It's
26:55 different types of commer um it depends
26:56 on the platform. So we can go in that's
26:59 a little more complicated to go into
27:00 with Pinterest, but Pinterest lays out
27:02 everything that they work with and how
27:03 to install these things and you have to
27:05 become a verified merchant, things like
27:07 that. So it is a process to go through.
27:09 But if someone had substantial digital
27:11 products that they're selling on their
27:13 website, it could definitely be helpful
27:15 for that. Yeah. And I'm even thinking
27:16 like a TPTer if they eventually put
27:19 their TPT products on their own website.
27:20 I have mine on my own website with Woo
27:23 Commerce. Don't get a lot of sales. I
27:25 don't do any marketing for it, but if I
27:27 could like link that with Pinterest,
27:28 that might Oh, we can definitely talk
27:30 about that. Yeah, boost that. Okay. I
27:32 didn't know that was possible. That's
27:33 really cool. Yeah. Okay. Um I love that.
27:36 Okay. So, we've covered TBT. We've
27:37 covered digital product sales. So, is
27:40 there anything else before we wrap up? I
27:42 feel like we've given everyone a really
27:43 practical step-by-step way to to start
27:45 Pinterest. I love this. Is there
27:46 anything else you can think of? Um, so
27:48 for Pinterest just being different, it's
27:50 just a really people talk about it being
27:52 a positive platform and that's what
27:54 people go times can be Instagram and our
27:57 all our socials can be kind of stressful
27:58 sometimes and Pinterest has been such a
28:01 positive outlet for people and that
28:03 people go there with a purpose.
28:05 Pinterest is for purpose and planning
28:07 and positivity, all the P's. Love it.
28:09 Um, so we, you know, we have people that
28:12 you go there to plan your life and
28:14 whether that's a career change or a
28:17 vacation or a birthday party. You know,
28:19 I know you do lots of recipes. People
28:21 think about it for like recipes and like
28:23 weddings, right? But it's so much more
28:25 than that. And I don't think people
28:26 really realize that because it's
28:27 especially for like millennials like us
28:29 who started out in Pinterest in the old
28:31 day, you know? Um, we planned all our
28:33 stuff. It was just like um an
28:34 inspiration board. Still is. And but I
28:37 use it for planning. um you know I plan
28:40 my trip I use it as a pinner as well and
28:42 it's easy to put all it's the only
28:44 platform I found that lets you put
28:46 everything
28:48 um from various ones. So maybe I'm
28:49 interested in doing home design and I
28:51 can pin from uh Amazon and anthropology
28:55 and all of them in one place. I'm an
28:57 organized person. So, I really enjoy
28:59 being able to put everything in one
29:01 place. And for a content creator, what
29:03 I've talked to other clients about is
29:06 you need it to be searchable, you know?
29:08 So, let's say like I have a Disney
29:10 Planner client and you can't find what
29:12 I'm looking for. I wanted to know, you
29:14 know, what where one of her videos was
29:16 for Halloween. Well, it's it's spring.
29:19 How can I find it? I'm not going to dig
29:21 and scroll through your page to get all
29:23 the way to Halloween, right? And so some
29:25 of the other platforms just don't offer
29:27 this searchable and organized manner
29:29 that Pinterest does. And you may lose
29:31 the client, you may lose that audience,
29:33 that customer because they can't find
29:34 what they're looking for. And that's
29:37 where Pinterest can be so different. I
29:38 can go straight and search exactly it.
29:40 And when you've used the right keywords,
29:42 that's what comes up immediately. People
29:44 find the content that they need and they
29:46 want and they're actually acting on it
29:48 on Pinterest. They're going there with a
29:50 purpose. They're not doom scrolling. So,
29:52 right, you know, and for people like
29:54 you, like you want to catch those
29:55 passive people who don't know they need
29:57 you yet, but you've got a lot of people
29:59 there who they they're looking for a
30:01 solution and you're now there. They're
30:04 you're there to for them to find that
30:05 you're the solution to their problem. As
30:07 well as the fact that some of these
30:09 other platforms, you know, it's
30:11 paytoplay and Pinterest has paid ads, of
30:13 course, too, but 97% of their searches
30:16 are unbranded. So, that means that it
30:19 doesn't matter. you know, you're you've
30:20 got a new you're selling products,
30:23 clothing line, right? You're target or
30:25 you're you've got five products. If you
30:27 have the right keywords, you're playing
30:29 with target, too. You know, it's an even
30:31 playing field outside of paid ads.
30:33 Obviously, that's a little bit different
30:34 that layers in, but it just gives you a
30:37 bigger playground, a bigger audience to
30:40 let everybody find you and your content
30:42 and expand in a larger way than what
30:44 some of the other platforms have been
30:46 looking like in the last year. That's
30:48 interesting. Yeah, because like on
30:49 Google the sponsored posts are at the
30:51 top. So if you're not paying for a
30:53 sponsored post, then you're going to be
30:54 down in search. But you're saying with
30:56 Pinterest, as long as you have the right
30:57 keywords, then you're going to be at the
30:58 top. So you're getting in front of
30:59 eyeballs that normally you wouldn't get
31:01 in front of. So yes. Well, there will be
31:03 paid ads. I mean that we've we've
31:04 complained about that in the last year
31:05 of seeing, you know, sponsored ads,
31:08 right? I mean, they're going to be up
31:09 there just like other platforms, but you
31:12 have a you have a better chance with
31:13 using the right keywords and consistency
31:15 that they have been rewarding their
31:16 users for years as far as being found,
31:19 you know? Yeah. And I I just feel like
31:21 visually too, especially if like you're
31:22 on a desktop or even on your phone, like
31:24 you see a lot at one time and then
31:26 you're really just drawn into the pen,
31:28 not necessarily like what's at the top.
31:30 It's it's the pen that then draws you
31:31 in. So, that's another, you know, make
31:34 sure that your pins are eye-catching and
31:37 they stop the scroll because that's how
31:39 you get the clicks. You get the
31:40 impressions from the keywords, you get
31:42 the clicks from the pen and then you get
31:44 the conversion as long as the content
31:46 matches the pen, right? Yes. You got it,
31:48 Lindsay. And that's also where I've been
31:50 trying to build your brand so much of
31:51 like with your colors and your fonts and
31:53 your face of just like, oh, every time
31:55 I'm searching this, there's this Lindsay
31:57 again. You know, I'm really interested
31:58 in her. and just building that that they
32:00 they know that you're an authority on
32:03 this subject, you know. So, it's making
32:06 their pins, they should use like brand
32:07 colors to build that brand awareness.
32:09 They should use their face if they're
32:10 comfortable with that. I recommend a
32:12 mix. So, for your account, I do both.
32:14 So, I have a lot of really branded I'd
32:16 use your colors and fonts regardlessly,
32:17 but some pens we do really large fonts
32:20 of just like grab their attention. And
32:21 then for a lot of your podcasts, because
32:23 it's just your voice, you know, it's
32:25 such a branded piece of content. I
32:28 really try to focus on your face and
32:30 your font. Have that up there every
32:31 single time because I want people to
32:33 realize like, oh yeah, there that is
32:34 again. They want to listen to it because
32:35 you were so important last time. You
32:37 know, you gave such good content and
32:38 information and they learned, you know,
32:40 that we build that following and, you
32:42 know, people share your content. That's
32:44 really good. I love that. Well, thank
32:45 you so much, J. This was really, really
32:47 informative. I I'm loving that we're
32:49 getting back into Pinterest and I didn't
32:51 just ghost my account for forever and
32:53 we're already seeing good results. you
32:55 sent me, you know, kind of the the
32:57 percentage of growth that we've already
33:00 seen in just a couple of months of
33:01 working together. So, I can't wait to
33:02 see where we are next year. Maybe you
33:03 can come back on and we can talk about
33:05 how much growth we've seen. Um, which is
33:07 exciting. Yes. Awesome. Well, I always
33:10 ask all of my guests this because
33:13 generosity is really important to me and
33:14 I think moms and women who are business
33:17 owners, as we earn income, it can allow
33:19 us to be more generous. So is there any
33:22 act of generosity that you've done
33:24 recently that you want to share? I don't
33:26 know that I have like a financial
33:27 generosity because it's okay.
33:30 But no, I am an information sharer. That
33:33 is what I believe in. So for me, it is
33:36 such important to have like a network of
33:39 moms like this who we're all moms
33:41 running our own business, you know, you
33:42 and I both are. And that's who I've met
33:45 and learned from other moms and met
33:46 other clients is through just networking
33:49 with other women, you know. So I post
33:51 anytime in my local mom groups about
33:53 when they're look I've seen women who
33:55 are looking for ways out of their
33:57 nineto-5. And so what do I do is I share
34:00 to I tell them what I do. Um and then
34:02 I'm happy to share about the information
34:04 that I've done to get here. I've shared
34:06 your your website multiple times with
34:08 moms because it's helpful. Like I want
34:11 to share what we're doing. You know, I
34:12 find that some people and women can can
34:15 kind of gatekeep what they how they've
34:17 become successful, you know, and that's
34:19 what I've loved about, you know, I
34:20 listen to your podcast and YouTube
34:22 channels as I make your content. And,
34:24 you know, you're so forthcoming with
34:25 your information like you're you're an
34:27 open book about what's what you're
34:28 giving. And that's what I try to be for
34:30 anyone as well, you know, to help them
34:32 out. I don't believe in another pot
34:34 Pinterest manager. I'm so friendly with
34:36 different women from all over the world
34:38 who are in the same boat as me that, you
34:40 know, we we share information and even
34:42 like share clients. Oh, I'm, you know,
34:44 my roster's full right now, you know,
34:45 but here's a lead for you or, you know,
34:48 this is a new program I'm in here.
34:50 Here's the discount code for this. Like,
34:52 you should go do it. You know, just try
34:54 to help out our other like mreneurs here
34:57 that trying to to run their own
34:59 businesses so that we can have the life
35:00 we want. You know, it's just share. I
35:02 just constantly spend a lot of my time
35:04 helping other moms try to find their
35:06 path because it was such a big deal for
35:08 me to be able to quit my nineto-5 to do
35:10 this. Amen. Yeah. And it's not
35:12 competition. It's just there's room for
35:15 Yes. Literally, you know, there is
35:17 there's room for everybody and maybe
35:18 what I'm doing isn't it, but maybe what
35:20 Lindsay has is. Or, you know, a friend
35:21 who works in podcast. Like just helping
35:23 women to find that just it feels good to
35:25 me to know that I'm helping other moms
35:27 achieve what I've worked my tail off to
35:30 get, you know. Yeah. So that's great.
35:33 Okay, Jenny, so you said you're full.
35:36 You can't take in on any more clients,
35:39 but can you share where people can learn
35:41 more from you? How they can get started
35:44 on Pinterest if they need a Pinterest
35:46 manager? What can they do? Where can
35:47 they find you? I'm not full right now. I
35:49 was full. I can actually can take on
35:52 another client. Great. Um, no, we just
35:54 have friends that do this. Like that's
35:55 kind of how it is cuz we do manage
35:57 accounts and so while you're managing an
35:59 account like there's only so much you
36:00 can many clients you can have. Um but I
36:02 do do strategy calls for other clients.
36:04 I've done that a few times now. So maybe
36:06 they have a bigger team and they
36:07 actually want to take it on themselves.
36:08 Then I can do strategy calls for clients
36:11 so they learn how to actually manage
36:12 their own. I do audits just to help
36:14 people get started as far as like what
36:16 they should do to implement it. And then
36:18 I've kind of created my own like DIY
36:20 package as well. So, I have a few
36:21 different options for people depending
36:22 on what their budget is and their needs
36:24 because of how big their business is,
36:26 but you can reach me at email um and
36:28 Instagram right now. I need to I'm
36:30 trying to work on getting on back on to
36:32 LinkedIn as well. But, okay. So, we'll
36:34 make sure to put all of your uh links
36:36 below in the show notes. If you need a
36:38 Pinterest audit or a strategy call, make
36:41 sure to give Jenny a ring. She's been
36:42 really helpful with my Pinterest
36:44 account. Like I said, we're already
36:45 seeing growth and it's really nice that
36:47 she just like takes care of it for me
36:48 and I just trust her and I don't have to
36:49 worry about it.
36:50 Um, but yeah, I I really think that
36:53 implementing Pinterest in your online
36:55 business can take you to the next level.
36:56 So, thank you so much for being here,
36:58 Jenny, and um we'll see you guys next
37:00 week. Bye.
Chrome Extension