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Saad Sells: Every Video Can Go Viral If You Follow This Strategy! @studentofsales | Peter Cardoz | YouTubeToText
YouTube Transcript: Saad Sells: Every Video Can Go Viral If You Follow This Strategy! @studentofsales
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Core Theme
This content is an in-depth discussion with Sad Kaja, a successful content creator and entrepreneur, about building a personal brand, creating effective social media content, and mastering sales through authenticity and strategic questioning.
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Our goal is to find one type of content.
We can either turn you into a character
or we can bring out the most authentic
side of you. Let's take your page for
example. Break down your page.
>> Yeah. Yeah. Break down. Do you want me
to sugarcoat advice or do you want me to
be hard?
>> I always felt that the cold calling is
dying. And when I see you cold calling,
I mean it it actually motivates me to do
a cold call.
It's just that you just want to create a
new relationship with someone.
>> Sad Kaja aka Sad Cells. the guy who
turned cold DMs into a six-figure
business and a content empire. By simply
documenting his journey of reaching out
to clients, he's built a powerful
personal brand with over 600,000
followers across the UAE and India. From
pitching strangers to landing massive
deals, SAD has cracked the code on how
to sell, scale, and stand out online.
>> If you're not finding hate comments on
your page, there is something wrong with
your content. Content comes into three
categories: value, entertainment,
emotion. You want million views, you
have to figure out how to do all that.
It will take you nine videos to either
know whether your content is working or
not working. Cut your losses. Don't be arrogant.
arrogant.
>> Except accept the failure.
>> Accept but
within n videos it will work or it will not.
>> Hey Sad, welcome to the show.
>> Hello. Hello Peter. How are you
>> bro? Wild.
>> So what we'll do Sad is let's break this
episode. Let's keep it very candid and
let's break this episode into
>> three segments. One is Sad the influencer.
influencer.
>> Uh then we'll have Sad the co-founder of
Hos production which is the content
creation agency.
>> And the third part we'll keep it Sad the
cold calling expert. >> Okay.
>> Okay.
>> Yeah. First of all, for everybody who is
here who hasn't heard me speak in a very
long time, Peter,
I wouldn't do this. Peter is here. Thank
you. Thank you, sir. Thank you. Really,
sir. I mean, um, it's my pleasure that
you came. I mean, he does not do this
these podcasts with anyone, but I think
it was humble. It was really nice of him
to come. So sad I mean just to start uh
what's your who is Sad Kaja and what's
your background before you you you start
getting connected to people and you you
got the feeling that okay you could
influence people on social media or even
maybe even offline but when did you get
the first feeling like what is your background
background
bro start heavy okay
>> I don't think it can influence anyone
I'll be very frank okay and I'll tell
you what I'll tell you why also
Number one, I don't teach people to do
[ __ ] on the internet. Wow. Okay. I have
never told people
that's not my thing at all.
>> I am basically just doing what I do.
>> And our motive also was not like, oh,
we're going to inspire people, motivate
people, nothing. Our
>> intention with putting cold calling
content on the internet was very simple.
The best pitch I can give is in a cold
call because within 30 seconds to 1
minute I'm able to pitch the best pitch there.
there.
>> So if I can cold call a good cold call
and I can cut that and I can put it on
the internet. If we get a,000 views,
it's like I'm pitching to a,000 people.
>> That's it. >> That's
>> That's
>> I have I had no interest or intent
to influence anybody or teach anybody or
anything. For me it was very very
simple. But how the idea got conceived
because it's it's so many people call
but recording no one records the calls
and all but you I mean you came as a
sensational there you know this guy and
then you've you've created an IPR around
your calling that is the black t-shirt
the cigarette in the hand and then a
black coffee uh was this a conscious decision?
decision?
>> No it was I was always like that.
>> You were always if you see from my first
video before it even blew up because I
blew up within a very short span of
time. It wasn't like over a period of
time I blew up. I think we got a 100,000
followers within the first
20 posts or something. My first 20
videos we had already hit about 100,000
follow. No,
>> first 40 posts
>> we were at 100,000. 50 posts we were at
200,000. 70 posts we were at 300,000. 18
80 post we were at 400,000. 90 post we
were at 500,000.
>> I seen the 500 celebration.
>> Uh 500 celebration was at No, that was a
100th post and at the 100th post we were
at 500,000 then we just became lazy. We
stopped posting. Now at like 120 post we
are at 600,000. Wow. But the silhouette
what you're talking about the black
t-shirt is just because I only
that also happened because I'll tell you
my so there isn't there's a marketing
part of it. Okay. One is the marketing
part. What I can say
>> what I can say is
it was a conscious decision of making it black.
black.
>> But the reality is a little different.
The reality is because I'm a big guy.
>> I hate shopping. Shopping is trauma for
me because you go inside like bro like
>> that entire thing became so traumatic
for my childhood
>> that I just stopped shopping. So what I
buy my t-shirts from these are blacks.
So if you go to print
>> she was always big. Yeah.
>> So I was always big. So if you go to
like print shops like you know the guys
who print your logos they have blanks
and they generally have very large blanks.
blanks.
>> So I didn't have to argue with them
size. So there's one blank guy that I
know every month I tell him bro send me
five t-shirts. He sends me five
t-shirts. That's that's the reason why
the black cuz number one I don't want to
be thinking about clothes.
>> Number two that's something that I like
I'm bald also because of that I'm bald
because for a second I started becoming
conscious about my hair. >> Okay.
>> Okay.
>> So I started giving it a little more
attention than I like to give it. So I
shaved my head off.
>> So my decisions are a little erratic
like that but it's
>> the very bold decisions
>> and I'll give you an example. Yeah.
Driving license, my driving license
after I hate driving. I hate driving. Uh
till now I had a driver.
>> But the problem is that guy had to come
at 5:00 in the morning and I operate
till 9:10 in the night.
>> So it was become it was taking a toll morning.
morning.
>> I seen your message today on WhatsApp.
You messaged me at 5:30 I think morning.
>> 5:30 in the morning. Uh so like it's
very erratic. So my timings are like I'm
up by 5 situation.
There came a point where he had to leave
and I just suddenly became crippled. >> Okay.
>> Okay.
>> So I was like my driving license longer.
>> Okay. And for the first time
>> I was starting like making a little
money. Alhamdulillah life is good.
>> I started looking at cars.
>> I don't have anything of vanity. Okay.
Even this watch is gifted to me. >> Okay.
>> Okay.
>> Nothing. I don't buy like I'm not that
guy cuz I've come from literally
nothing. So it makes no difference for
me. I like I came to Dubai. I was
sleeping in Algate. Uh you know Alkalgate.
Alkalgate. >> Yeah.
>> Yeah.
>> Algate Shafaka. That's by the way house
of Shabbat started.
>> Your partner my partner like we didn't
>> So I And it's not like
I love it. Like for me I
it's not like oh what struggle. No none
of that [ __ ] Before that I made a
lot of money. I lost more money than
that and then I made money then I lost
more money. I don't really give a
>> And you came from Bangalore.
>> I came from all over India. So I had my
first startup. I raised my first million
dollars when I was 20. I took that to
scale. I lost all of that money.
>> And what was the business into?
>> It was into public sector. Uh so we were
we were in waste management.
I used to make dust bins with
advertising boards and [ __ ] like that.
Public infrastructure projects,
hardware, all of that [ __ ]
>> Brilliant idea. Bad timing. Pandemic.
>> Outdoor advertising. We were in outdoor
advertising and when we launched our
project which was cr we had invested
crores to get that infrastructure on
ground. Pandemic hit. First thing that
goes is people are not on the road. So
how the are you going to make money in
ad correct?
>> So it all like kind of toppled down.
Lost a bunch of money there. Yeah.
>> Goa by the way pang was our first
contract. Oh
>> huh. It took us three years to get that
first contract. >> Anyway
>> Anyway
moved to why I was telling you about
vanity. So you told bold decision. So
you technically came in in in Dubai in 2022.
2022. >> Huh?
>> Huh?
>> Post COVID.
>> Postcoid. Right after CO. No co >> just
>> just
>> like just
so that time. So
for the first time now I was like car
>> right I'm sitting I started looking at cars.
cars.
I'm like oh wow this Range Rover looks nice.
nice.
then the higher version of Range Rover.
>> Then a little higher version of a Range Rover.
Rover.
>> Then I caught myself ready to buy like a
half a million dams Range Rover. You
know how that goes. You start you start
with like no 100,000.
It's never enough
>> and I caught myself again. I'm doing
this by the way. Again I so this is my
this is how I operate.
>> I caught myself because that Range Rover
I was about to buy
>> was not for myself.
It was because how I will feel when
somebody looks at me. >> Oh,
>> Oh,
>> you know what the new decision is?
>> I'm going to buy a sunny.
>> Very good.
>> Simple like it is. Every time I catch
myself doing anything for vanity
>> like the reason why I don't like doing
podcast is it can very quickly go into vanity.
vanity.
>> Very quickly it is.
>> Yeah. I mean it's overwhelming, you Not
it's just vanity like oh look at me I'm
>> look at me and then you get into
>> so I'm like
>> that complacent mode
>> so I'm getting a Nissan so I told my
brother I told you about I'm like yo I'm
getting a sunny he's like bro I know I
know why you're doing this at least by
an ultima
>> I'm like no I want suni
>> he's like because it is
>> also because a part of my head went to
so right now for example there's a
company in Dubai I'm working with okay
the guy I'm working with is one of the
top guys
>> when I say top
>> I can't think
>> whatever executive guy
>> the guy who runs the company is they're
on the top five companies in Dubai they
okay
>> for me I caught myself feeling if I go
to that that place in a sane
>> for the amount of money they >> spending
>> spending
>> how should I feel statist but I'm like
the moment I do that I make start making
decision I'm
>> though for me it's always been like that
for me it's
>> the black t-shirt is because vanity >> the
>> the
decision to do anything is basic going
bald was I felt myself though it works
as a marketing hack also now the the
black t-shirt now, plain t-shirts. I I
was reading something uh uh just off
late on on the news and that if you wear
printed t-shirt
>> and if you take a photo
>> then the algorithm of Instagram works
very differently because it picks the photo
photo
>> of what text is written and then it it
actually circulates the photo in that
reach where that text is written because
it feels that this text is something
that is promoted.
M I I I I I wouldn't know about this particular
particular
>> No, I I mean it's not a conscious for
you, but I'm just saying that I just
read recently
>> and and and the guy who actually written
the post mentioned that next time you
make sure that you wear non-branded
t-shirt or or t-shirts that actually
don't uh reveal too much information
about what you're doing than what you're
[Laughter]
For me, it really just comes down to
self worth. I' I've I've been in the ego
trap before when I did make money
>> and I lost a lot because of ego.
>> So, I be very simply no vanity traps
ever. No status games.
I mean,
>> just do your work. That's all. Keep your
head down, do your work. And it's always
been like that. So, that's the
influencer part. I don't believe I'm an
influencer cuz he care like there are
kids who are able to benefit from it.
Sure. But the intention was not like I
want to benefit anybody.
>> Yeah. But I like the concept that you
know that you bought that unique
experience of your cold calling style
>> and and that gave a lot of learning to
people who used to follow you or you
know calls. I mean
prior to looking at your call or or or
seeing I always felt that um key uh the
cold calling is dying
>> energy cold calling and when I see you
cold calling I mean it it actually
motivates me to do a cold call >> because
>> because
it's just that you just want to create a
new relationship with someone.
>> True. That did work. I mean right now if
you actually look at it I do you know
there's an actual shift between from the
time I became famous to now I don't want
to say this we cut this out
>> if you get calls right now cold
>> the level the actual calling level has
gone up overall in UAE and India >> wow
>> wow
>> if you notice you start noticing
>> the calls you would get 2 years ago and
the calls you're getting right now correct
correct
>> there is a massive difference it's a lot
more cleaner M companies have actually
started investing in callers more which
is which I feel like is one thing that
I'm just like oh wow
>> it's it's it's it's really nice and and
and and and the and the best part is
that those calls are more genuine
they're not in show showing some sort of
trap or you know not trying to sell
online it's just that okay so can I meet you
you
>> like in in your call most of the time is
about getting that meeting
correct you you're not anytime promoting
you're just giving a background the
intro of what the business you're And
you just calling for a meeting.
>> That's the only objective. Get a
meeting. Baky will see in the meeting.
Just get a meeting.
But yeah, but I want to ask you one more
thing. There are different social platforms.
platforms.
>> As an influencer, I see you that you are
also on a YouTube and YouTube I think
almost 14,000. Jadani. I think there are.
are.
>> Yeah, I put one video.
>> I think the same videos are posted there.
there.
>> No, no. I had one masterclass video on
YouTube that has 30,000
>> views or something like that. Yeah,
>> I I seen that the similar videos. But my
point to was that do you feel that every
platform has
have to be have to have a different strategy?
strategy?
I I always thought like okay correct me
if I'm wrong. I always thought that
Instagram and Facebook was for all it it
was for content creators. It was a
corporate. It was for uh us to share
memories or moments and I just found
that uh YouTube was mostly about long
format content about learning education
or even because moments you cannot put
moments of half an hour 30 minutes of
course there are vlogs and all and there
are uh there are even uh I think uh
>> who are okay let's let's break down
>> look at LinkedIn
>> take let's break it down
>> I would suggest and this is my hard
suggestion to most people depends on who
you are.
>> If you are a business owner, it's a
completely different thing. If you are a
creator is very different thing. For
example, I'll tell you
>> creator also where creator makes a
difference. Huh? Not just random
creator. Okay.
>> Now, let's not talk about creators
because I'm assuming most people who are
following you are following you for some
sort of a business. They are mostly
business entrepreneurs who want to start
up small and they are small
entrepreneurs who are trying to build a
social brand around the business and
they're trying to build their personal
brand. I would say you shouldn't be
doing you should make videos only for Instagram.
Instagram.
>> Post it everywhere and I'll tell you
why. It is effort versus reward.
>> Okay, YouTube is incredible
>> but how incredible it is that hard it
is. M
>> if you can build an audience of 600,000
people on Instagram, you can migrate
100,000 50,000 people to YouTube
>> but if you're trying to go from zero to
50,000 on YouTube,
>> you are
>> because the effort required to do so is
so high that you would rather take that
capital and invest it in Instagram and
whatever works on Instagram generally
thumb rule it'll work on all platforms
>> including L LinkedIn like like right now
we content for companies, right?
>> Whatever video we make, we post it
everywhere. If it takes a video, upload it,
it,
>> right? Except for long form. I'll tell
you when you should go into long form.
>> I'll I'll give you my full strategy.
Let's let's take your page for example.
Can we you break down your page?
>> Yeah. Yeah. Break down. We'll break down
your page for a second.
>> You have two pages, >> correct?
>> correct? >> Okay.
>> Okay.
>> One is Peter.
>> Yes. Let's do Peter.
Peter has 283 posts and 19,000 followers.
followers.
>> If I'm able to see this,
>> you have 14,000 36,000 20,000 16,000
17,000 96,000 there is all around that range.
range.
>> Is there any
>> on the on the reels that I picked up
from the podcast? >> Okay.
>> Okay.
>> No. Okay.
value in
what's your every human being has to uh
>> location
>> okay do you want me to sugar coat advice
or do you want me to be hard be hard
everybody's doing podcast
>> everybody is doing a podcast now podcast
so the rule is if everybody's doing something
something
is dead.
>> The more people with a podcast, unless
you have like, see, at least you give a
most people are starting a podcast, they
don't really give a about asking
anything. They're more more interested
in shoving their own opinion on people,
which is another reason I don't do podcasts
podcasts
>> because they are more like when I'm
sitting here, you are genuinely asking
me questions. Most people who do
podcasts are more interested to elevate themselves
themselves
>> versus actually asking questions, right?
Okay, but I'll give you a simple
strategy for socials. Okay, and I'll
tell you this is where almost 99.9%
of marketing managers are going wrong. >> Okay,
>> Okay,
>> so we have figured out something. This
is our big secret sauce for whoever
watches. This is our source. This is how
we scale pages.
Who's this guy? Do you know who this guy is?
is?
>> Yeah. Yeah.
>> Who is he?
>> The guy now Salt.
>> Salt. Do you remember this guy?
This guy
>> he did somebody would come do something
stupid and then he would correct it and
he would do this.
>> I I don't I can't rec
>> his name is Kabi Lame. >> Okay.
>> Okay.
>> From Kabi Lame to Cian Bak to Mr. Bak
anyone you see the largest creators in
the world. I don't consider myself in
one of them but for a reference you can
see my account also
>> their social pages are built on singular
concepts not multiple concepts. I'll
tell you what that means. Assume you're
scrolling through Instagram.
>> You see someone dancing.
>> You're like, "Oh, wow."
>> You go to their page and they start singing
singing
>> and talking
>> or doing anything other than the reason
why you like them.
>> Go to their page. Guess what's happens?
It's a turn off. You leave.
>> The goal is
something comes up on your feed. You
look at it. You're like, "Oh, wow.
That's nice." you go to their page, they
need to see the same thing again and
again and again and again and again and
again and again. This puts people in
something called as doom scrolling.
>> When people start doom scrolling
psychologically what happens is I like
something I came back reinforcement he's
doing the same thing. So if I leave I
might not be able to f find him that's
why let me follow him. M
>> so when I go viral it adds
>> it takes and and it takes 2 3 seconds
for him to decide that.
>> Yeah. So it takes so for example a video
of mine hit a million views right when I
hit a million views when they come in
they get that reinforcements that's why
my follower count goes up so high.
>> I'll give you my example. Uh I I did a
podcast on uh on fitness and that
reached a 1.5 million
>> uh views but the other ones did not
perform now
>> because of this because what what it
went viral for and what's on your page
has nothing to do with what went viral.
>> Correct. Correct. Correct. Correct. So
the goal for us as a company also when
we do content it's always so we have
something called 20-day period where we
actually tell you so that's our full
sales pitch there but whatever
>> because this will make you understand
how we operate we have a 20-day period
in this 20-day period we tell you you
have to put money first
>> that's also because we get so many
inquiries only if you're putting money
we are even going to think for you we're
not even going to bother thinking
>> in this 20-day period we will go through
unlimited iterations of trials.
>> If you don't like anything you see, you
take a refund, call it a day. >> Okay?
>> Okay?
>> But that the secret to it is we also are
checking whether we want to work cuz we
have figured out there are two if you're
looking at personal brand per se, there
are two type of people who would
generally get famous on on personal
brands. One is you're playing a complete character.
character.
>> Complete character.
Everything is designed. M
>> there are like salt bay is a character
he's playing a character he's there's no
human being who operates like that it's
not possible for Tate is a character >> correct
>> correct
>> it's a very welldesigned character right
>> then there are people who are extremely
authentic I put myself in that category
the goal here
either you're playing a character or
extreme authentic is to have something
about you that is extremely hatable >> okay
>> okay
you have to have something about you
hateable most people when they do
content, especially companies,
especially founders, is they're very very
very
careful to be likable by people.
>> So they're neither left, neither right,
neither top, neither bottom. They
>> So they're trying to be the best guy.
>> No, they're just trying to do it for the
public perception. The problem, what
ends up happening with public perception
is if you're just liked,
>> it means nothing. On the internet, you
want to be hated.
>> Cuz when you are hated, you're also
loved. M but also can you say that uh
key sometimes we are not able to
position ourself in the original form
that we are
>> and and that's where we the viewer is
able to see that the fake view with the image
image
>> that's inner insecurity that is
psychological that is different
conversations that is another deeper
conversation that is where we do
something called uh so we have different
programs for that that is basically
>> so this everything comes under hos the
production company
>> we this is not a h pitch don't take
services I know it doesn't matter really don't
don't
>> no no I mean the hos you're the founder
whether you're the co-founder of this
brand where you do a lot of brand
strategies or you do a lot of personal
uh content creation strategies and the
production around it
>> yeah and then our goal is to find one
type of content you will either we can
either turn you into a character or we can
can
bring out the most authentic side of you
>> right like for example remember when you
opened I told you that's not Peter
Correct. Correct. Correct. Correct.
>> So that is likable. That opening is
extremely likable as a human being.
>> But that has nothing about you that I
can hate or love. >> Correct.
>> Correct.
>> One of the things that I blew up on was
the way I pronounced hos.
>> That's my first blow up was just people
[ __ ] on me about how I pronounce hos.
hos. >> Okay.
>> Okay.
>> My first viral video. >> Okay.
>> Okay.
>> Then people defending me for it.
>> Right now I have a fitness page. The
amount of hate that is on that fitness
page is so ridiculous. There's a guy who
writes chat. He goes to chat GP writes
writes down hate and he's like I'm like bro
bro
why are you so why so much love bro so
much love cuz
>> when there is hate there's love
>> but if you don't here's how here's a
very good litmitness test for your
content if you want to know whether it's
worth post 1.5 million the one which went
went
>> had it was it was hate it was hate
>> because the guy says that you know that
in it will take you 2 years
>> uh to build 1 kg of muscle.
>> Now of course he was speaking from the
natural side of bodybuilding and all the
other aspects
but people started right literally
bombarding him and saying that what
rubbish you're talking and what nonsense
are you talking and and all this
>> just just pick a segment figure out how
to be authentic and find something
hatable about it. Halas, you have content.
content.
>> That's it. That's that's the formula.
But we can't pitch this to companies
because companies are like company
company
whatever. So there are better easier
ways to do it. But
>> if you're like, bro, I have X amount of money
money
>> and I have to make this work.
Take your thing, find an opinion, find a
segment, find something about you that
people will hate. So when a client comes
to you and or or when any creator comes
to you and says that make me a content strategy
strategy
>> yeah I want of course the content
strategy very different for someone
who's starting from maybe from zero to
10,000 or maybe 10,000 to 100,000 and
maybe 100,000 and above
>> most people who come to us come to us at
zero only
>> at zero yeah
>> at zero very few we have a couple of
large giants
>> I can't name again publicly like
>> right now we are launching a YouTube
channel for I've seen that for brands
we're launching a M which is like each
episode is 100,000 drums
>> right so we have big names we do videos
for we do
>> we do videos for like we do for creators
but most people come to us when they
have no idea
like they're at
>> and or they must have tried it but and
they said that okay let me now go to
someone an expert and then you go and
revamp the whole page and ask them to delete.
delete.
>> You you I I seen your own page.
>> I have tell them delete her.
>> Your your page starts from 2024. Hey my
page that's a new page.
>> Yeah. Okay.
>> It's a new page. It's like
>> and I said
and I was not able to find it.
>> There's nothing piranha.
>> It was again you don't need How about
this? I want to tell you this something.
This is going to put marketing companies
out of business. Okay.
It will take you nine videos to either
know whether your content is working or
not working. If it doesn't work in nine
videos, it will never work. If it works,
it'll work within the first nine videos.
>> You don't need 3 months, 6 months, 9
months, 10 months, 12 months. If it is
not working within the first nine
videos, it's never going to work.
So, it means it's not likable at all and
it's not not it will never gain the reach.
reach.
You can hit to your head to the
>> What's missing then? What's missing in
that personal touch? You said that. Okay.
Okay.
Okay. And I mean someone who's very
authentic. Someone who is very authentic
format. Every format is different. Every
so we have done multiple.
>> So there are videos which we see. Uh
>> I'll show you something. Okay. Crazy. I
there are videos look at the simple guy
like or maybe now we can say a high
influenc I can't disclose who it is a
competitor. So we he came to us. Okay,
YouTube. When I say first nine videos, I
literally mean first nine videos. If it
works, it works in the first nine
videos. It doesn't work. Good.
Good.
>> He came to us zero followers, zero everything.
everything.
>> Look at the views on the first nine videos.
videos.
>> Oh my god. Tell me what you say it out loud.
loud.
>> 23,000. Then you have 67,000. >> Then
>> Then
>> 18,000. 45,000. >> Then
>> Then
>> you have 2 million,
>> 30,000. And 34,000. >> Okay.
>> Okay. >> Yeah.
>> Yeah.
>> Then what happened?
>> Then 1,000. Then
>> then you have 729 views. Then you have
759 views.
>> It went from 2 million to 700 views. >> How?
>> How?
>> You see the faces are not my company. So
after he saw that he thought it will be
easy. Somebody came and told him we'll
do the same thing. You can see if you
see the faces you'll recognize which
company it is and they cut it. They're
like 50% we'll do the whole thing. He
went down from 2 million 30,000 views to
700 views.
>> Oh my god.
>> So it's not just the format.
>> What you did?
>> It's not just the format. It's it's it's editing.
editing.
>> It is like for example your YouTube
right? M
>> I saw your that editing style that's
2020 editing
>> that's become outdated now that many
amount of icons is actually too
distracting people have gotten saturated
so we call it the hermosi editing
>> so Alex Hermosi used to edit that way
before that's how it became famous that
editing style become super famous
because of that
>> but the thing is all the editing kids
now know this so they have been [ __ ]
out that kind of editing it looks great
>> but doesn't work
>> correct Like we have a team of so many
editors. You think if I wanted to make
flashy [ __ ] I wouldn't put it on my own page.
page.
>> Yeah, you
>> doesn't work. That's why you have to
keep it raw. I would say cut off like
you don't have an in you have too much
going on on your page.
>> And that's why you said that
we'll get the coffee in between. >> Yeah.
>> Yeah.
>> It is by design.
>> Yeah. You're really raw and I think that
the raw is that authenticity that really works.
works.
>> Yes. Because it's for me for you can
play a character if you want for all I
care but even that character has to be raw
raw
>> like think about the biggest name you
know right now even real estate or
>> the brothers what's the what's those two
brothers who keep making that mobile
phone Zum [Music]
[Music]
>> but single format. [Music]
[Music]
>> It's not multiple formats. It's all
built on single. Nobody's telling this.
>> Yeah. Nobody's telling this because no
one knows this. People are busy creating
fancy um edits. People are busy creating
they feel that their content is
>> like for my videos. No. Stop doing any
of the raw edits. Just take cut cut.
>> Remove all of the filler words. remove
all of the gaps
and see how it performs. No, no flash,
no animations, nothing. Just that and
[Laughter]
>> This is like a gold mine.
>> H you have to do less now. Less is more.
>> People have gone out of another thing
that we are noticing right now is
because everybody's got getting access
to mics and cameras, the value of
preaching has become very low.
>> So now doing is getting more action. So
for example a company came to me they do visas
visas
>> for example you do company setups and
>> if I tell you your content should be how
everybody can go and do their own
company setups correct and tell everything
everything
>> everything where you have to apply how
to do it >> correct
yes
>> and I'll tell you why guy came to me
he's like bro I do setup I do visas for people
people
>> he like content
I'm like my bol content but you won't do it
it
>> like what is it? I'm like you know how
to do a visa. Yeah. Go on the internet
and show everybody how to actually do
the whole process.
>> It's like bro that's why they're paying
me. Like that's not why they're paying me.
me.
>> That's not why they're paying you.
Because the guy who is going to do it by
himself, he's going to find out the
information by himself anyway and go and
>> Yeah. Yeah. Correct.
>> Though he was never your customer. The
guy who is paying you is a lazy who just
wants to know whether you actually know
your [ __ ] or not. So when you show him,
bro, you do this, do this, do this, he
will tell [Music]
example for plan my firm as a co-working
place. I mean it's it's uh
>> what's the point?
>> Give me a raw give me a raw content strategy
strategy
>> for plan my firm.
>> Yeah, we give co-working places. So we
are private offices where we give and we give
give
>> bro again I wouldn't even do plan my
firm. I would do Peter content so much easier.
easier. >> Okay,
>> Okay,
>> you're doing podcast. >> Correct.
>> Correct. But
But
if people get to know you, like the
reason why I'm here is because I know Peter,
Peter, >> correct?
>> Okay. [Laughter]
[Laughter]
>> No, because that's the honest truth. The
thing is Peter
can become so much larger,
>> but it's limited by
the podcast. M
>> the podcast here is crippling you so
much money, effort, time, energy.
>> dude I've seen you give me information
that blows me away. I know how when it
comes to taxes how smart you are. I know
when it comes to
What the
>> the [ __ ] that blows me away. I remember
me and I sitting down with you cafe when
we were discussing
>> and you broke down all of this [ __ ] that
no one else in this space actually does
>> and I'm like
>> this guy knows huh and I'm like me and
literally we're like he knows his [ __ ]
>> and when I see your page none of that is there
there
>> that makes no sense
>> like here you are asking me questions
which is like amazing sad has done some
[ __ ] that do you know the [ __ ] that
he's pulled off in his
Like I don't think people like I that's
why I'm like bro Peter like you don't
need to call me out of podcast cuz like
sure I can come here and be like
my [ __ ] who gives a bro you've burnt 5
million on making an office you'll go
burn another 10 million these numbers
like you know numbers you know legal you
know processes
you are you I've seen the authentic
don't give a go inside of you
>> that's the [ __ ] that should be out there.
>> I think this is something that I need to
work on. That's it. Yeah. Which I'm
which I'm not working. I mean, of
course, the the podcast is one of the uh
it was
>> and this is a different page of my
personal decision.
>> Not on your not on your Peter this page.
So, how content works for example get fits.
fits.
>> You think why do you think you think I
can't put that same content on the same page?
page?
>> No, it's another page cuz it's a
different hyperl. M
>> every page is a different hyper niche.
Now even that get fits page I'll show you
you
if nothing that gets that has how many
that has 12,000 followers 40 post
>> 3.7 million impress views [Music]
[Music]
>> completely different challenge different
audience has almost 12,300 followers now
actually
video. I mean you just recording your
experience from morning to evening more
like a vlog.
You're just sitting in that cold tub and
pissing people off. >> Yeah.
Raj
like those
dude I I I want to say this sh this go
this one guy I want to read this out
with so much love he has written this so
I can't I have to I have to I can't this
a second I have to do this where is this
guy there one whole thread
massive uh love letter he has written to me.
me. >> Yeah.
>> Yeah. >> Wait,
>> Wait,
hold on.
>> And he has time. Yeah. To time for
>> God. I love him, bro.
>> And you must have read it and love.
>> See the See the hate and love on this,
bro. See the hate and love on this. It's amazing.
amazing.
>> It's like I
like in most of your comments, everyone
like wait one second ah
his name is Krishna Nambia 9 shout out
boo boo boo boo boo boo boo boo boo
boobs hanging out wreaking of self-
neglect you puff on a cigarette before
every gym session like it's some twisted
ritual have some dignity you talk about
discipline and grind which is one second
one second you know what my problem is
Not on cells, not on my this page. I've
never spoken and told people I'm like
like but okay. Yet you're killing your
lungs before lifting a single weight.
Then you make cold calls with smoke
curling around your face like you're
proud of it. News flash. It's not badass.
Like there is nothing you're going to
tell me that's going to work
like it's pathetic. You're trying to
sell ambition.
I don't show I went full India trip
>> from the airport to everything the
from Taj to where I'm staying to the >> correct
>> correct
>> you have no idea how much my life is
awesome. I don't put it out there. I am
not selling [ __ ] I'm not showing.
What the? No, he's telling I'm showing
that I'm selling ambition, but what
ambition am I selling?
>> I wear the same black t-shirt every day.
I read this to you. Clean yourself up.
under 33 comments here. Great
engagement, has half a million views.
But the thing is
again what comes down to is hate.
>> Hate and love.
>> Yeah. Yeah. No, even when I was seeing
at how you how you'll decode Dolly
Chaiwala's video,
>> hate and love, bro. Pure hate and love.
He's pure hate and love.
beta he's he's the embodiment of hate
and love and today I mean people have
invested he's asking 15 lakhs to just
come to Dubai hate and love bro hate
will build you people underestimate hate
you should every time you see hate like
I'll tell you people don't get it if you
get a hate comment on your page your
page is working
if you do not if you're not finding hate
comments on your page there is something
wrong with your content
yeah I think uh
It's just that. Yeah. I think I think
even for Yeah. You see, you see I'm just
trying to resonate that with some of the
Bollywood critics and you see that
whenever they speak bad about any film
and if you see those videos get viral.
By the way, Bollywood also follows hyper
niche. That's why they do the same
movies again and again and again and
again and again and again. What works
will continue to work. What doesn't work
will never work. So when someone opens a
the Instagram account, what are the
three things that someone should really
like someone should really care about
too much about it? Stop trying to
overdesign it. If you're coming into
Instagram and trying to follow brand
guidelines, you're
>> you're don't sell on your page. Don't
put offers on your page. Don't try to do [ __ ]
[ __ ]
Your only job content comes into three
categories. Okay. Value, entertainment, emotion.
emotion.
>> All great videos are either giving value,
value,
>> are entertaining emotions, entertaining
people or evoking emotions. This is your
formula for tens of thousands of views.
>> Okay. Now you want to go into hundreds
of thousands of views. Now you have to
do combination. You have to give value
in an entertaining way.
Or you have to evoke emotions in an
entertaining way
>> or you have to uh entertain people while
like a combination of the two is
hundreds of thousands. You want million
views, you have to figure out how to do
all three.
>> That's the formula.
So whatever format you have, content is
written on this.
>> That's it. So whatever format you do
whatever under the umbrella of whatever
the you're doing these three core
principles if your video is not having
so Shafak has this concept called
killing the baby >> okay
>> okay
>> killing the baby what
>> killing the baby editing editing rule
killing the baby >> framework
>> framework
>> framework is very simple find the piece
of video that you absolutely love and
cut it out
>> oh it's called killing the baby. That's
what you'll love. No, you'll cut it out.
Why? Because that piece of video does
nothing but give you vanity. It serves
no purpose in entertainment, value, or emotion.
emotion.
>> You're doing that for yourself because
you feel like you look good.
>> I'll give you an example. My cold
calling videos, >> correct?
>> correct?
>> That actually has no value to actual
cold callers
>> in reality. And I'll tell you why.
Because the parts of the cold call which
are like crazy objection handling and
all. know yeah
>> that's the first thing he edits out
>> because it never because the because the
general masses will never be able to
connect to that
>> so the goal is not to try to target your
niche the goal is to target everybody so
they share it to your niche so even
though my cold calling the act so my
call is 10 15 minutes long of that
shafak cuts it down to 30 seconds to a
minute and he removes all the complex
part of the objection handling all of
the [ __ ] which most people keep because
>> all of that bullshit." He first cuts it
and takes it out. The general massi
stuff, he keeps it so the masses see it
and they share it to
>> cold callers.
>> The goal is like that. This is this is like
like
>> So it's called killing the baby editing.
Killing the baby.
>> Wow. And this is like your very IPR of
>> If it was that easy no bro
>> I can give you every sing I can do a
three-hour master class not just me
actually Shafak has there is a school
community called HOS Academy. If you go
to hos academy on school, it's a free
community where Shafak, my
cinematographer, my editor has hours and
hours of recordings explaining all of
this [ __ ] for free.
>> What are you talking? Huh? And this is
like literally free guys.
because brand language because offer
because the first thing
first thing when you open an account
make sure that your ICP is there. Make
sure the target audience. Select your
100 million. Sorry personal
If I upload a video, there's no
hashtags, no captions, no nothing on that
that
>> cuz it doesn't matter if your video is
good. No,
>> it doesn't need anything. If your video
is trash,
>> you put all the hashtags and captions
and gender and timing and everything and
it'll still not work.
>> Yeah, we were I think uh even the
hashtags and all are now
>> they don't work anymore.
>> It's it's used for searchability.
>> Before back in the day when search was
>> hashtags would allow you to look for
certain topics,
>> but other than that they don't help you
with reach.
>> It is a Tik Tok thing. It's not an
Instagram thing,
>> but I think keywords I mean before those
keywords were like now all those
keywords become so common that
>> I mean you you'll still rank about maybe
50th page hashtags.
hashtags.
So I think this the what what I what
what I learned from this is that just
keep it raw bro
>> keep it real keep
>> keep it real and stop getting into this
uh formatting and stuff.
See there is design don't get me wrong
there's a carefully made design like
even the millions I showed you they
could take you know how I showed you
that 30,000 to 2 million and then next 700
700
>> they thought they could replicate it
>> the format
>> you have to sit with sh now I gave you
an example of plan my firm as as a
co-working place just just randomly just
>> if you came to me as a client H
>> I need 20 days to create an IP for you
where we do at least 10 shoots. After
that we'll be able to tell you what is
the format.
>> That's how much time it takes for us to
curate one format with a team of 10
people thinking about it.
>> That's why the first video is do.
>> Yeah. Then from that is when the
production starts. So our policies you
come in you have 20 days after 20 days
you if it's not you don't like it take a
refund go back if you like it continue.
>> You you met clients who have done this
who have come who paid you and click anywhere.
anywhere.
>> It has happened.
>> It has happened.
>> So it is it's a double-edged sword.
Okay. So if it works it works in
hundreds of thousands. So we we get
eight out of 10
>> though don't work.
>> Maybe we have figured out the ones who
really really work versus who don't
work. So ones who really really work
like for example
uh all of these other clients which I
can't name because by the way we are the
only company whose agency in Dubai or
India I can tell you that you will never
see our footprint on our content pages.
>> What that means is like everybody has a
style. Correct.
you cannot tell
it's impossible because we do all styles
all formats depending on who requires
it. Okay. You have a strong research
team then.
>> Very strong. Very very strong
>> domain. You you check the domain and
then you start making content around the domain.
domain.
>> Of course I met your co-founders also
how smart content writer he seen my
first ad and he says that Peter just
don't know everything out. He said why
you've put uh why you go and read the
policy of Instagram
>> and he says you'll you you'll know
something that there are so many of
words that you've used are all plagiarism
perform
and it is really shocked me and then I
got my campaign girl and I told her you
need to change this and from there the leads
leads
>> bro if I tell you what rorowass I get on
my ads no you'll lose your mind
>> we get in like
hundreds x or some [ __ ] like that is
our numbers.
>> Like my cost per lead is like two
>> No,
>> I mean literally you you guys have
cracked the code and of course you are a
bunch of smart guys. only one thing. We
don't do anything else and at one price
>> we don't have any other offer.
>> We don't do we do video content for
social media for 20,000 dhams. That's it.
If if it doesn't work here then you get
a refund or what? So we have so really
what it is we figured out type
type
there's nothing on guaranteed success
right but I mean somewhat I'll tell you
what it works I'll tell you what it is
>> crazy
I'll tell you so it really comes down to
a few things
number one companies come to us with
I'll tell you Who who we failed?
>> Brand guidelines.
Every time a company has come to us like bro
bro
we failed there. So we have stopped
taking on those clients only. Now we
have a hard like we the 20-day period we
will give the money back and we say go.
>> So brand book
just come straight.
>> If you come with a brand book I can't
give you a guarantee. M
>> we'll make your content. There are
companies who are happy with that. By
the way, there are companies who are
like bro, no problem.
You make good content, you do it, but
just stick to our brand guidelines. No
problem. Cool. But our thing is you let
us do what we do within the first nine
videos. It is working or not working. If
it doesn't work, we stop posting, go
back to the books, rework, go to the
next iteration. By second iteration, we
we have like a very good success rate
like 80 90% success rate
>> within 3 months. If you're not hitting million,
million,
>> we will continue to do it free of cost
as long as it takes for you to hit that.
>> See, this is the difference. This is the
difference. This is the difference where
the man knows what he's doing.
>> Simple. Then we have like ads and things
like that which has nothing to do with
so for example there are some campaigns
we have done for brands for less. We
have done like Raman campaign ad shoot
couple of big brands from like I don't
like disclosing those names because
problematic for different reasons. We
have a fair chunk of large brands that
we operate with
larger budgets that starts from 50,000
all the way to half a million dhams one
single video.
So there are two type of clients who
will come to you. One client will be views
views
>> and they want to have the maximum reach
>> and there are some maybe who are selling
the products online or who are trying to
position the product very actively move
them to the page where the transaction
can happen both
both same
same >> because
once you get or views that's the only
way you can move people to >> transact
>> transact
buy from you
very very every company is different
every product like for example we did
something recently for an air duct
first month so we don't have a month
like we don't have 12 month contract 6
month contract 3 month contract nothing like
like
no problem however long you want to [ __ ]
Within the first month, he had 20
million views. He stopped the service
because that was too much for him.
What are you talking
cleaning company ASMR videos
>> and when he had this views business
started coming it came from everywhere.
He couldn't manage it. I don't know. He
he just he's like I'm happy with 5,000
6,000 views. What rubbish. I'm not
joking. I'm saying well hold on I'll
show you
someone who is growing said no I don't
want to I want to I just let me be the
same I don't want to de grow more this
was the this was the fourth video second
hold on
this was the third video of his page
>> 15 million
>> in views third video so it's by design
your team is literally smashing it h so
it's by design problem like he he was
like Oh, but you know I want Dubai
audience. I'm like cumulative Dubai
audience is 3 million people
So when videos perform, they perform
like this. If they don't perform, they
are absolute trash. And it's like when I
say absolute trash, it's got like 100
views. So it's so we are it's it's it's
so important to go and revisit the
strategy if things are not working.
Cut your losses.
>> Don't be arrogant about it.
>> but within nine videos it will work or
>> Why do people follow you? Why do people
follow me?
I think for the first time they see
somebody that looks like them that talks
like them that sounds like them that
they could relate to because before me
what are the sales people in the world
and Elliot up jacked up
messages what message thousands what it
comes like
>> everything so why they're teach me
something or something like Dude, there
are just people who are just like okay I
I said a lot of things in the beginning
but I have I one of the reasons also
that I started making those cold call
videos was when I started I would ask my
friends they would have companies I'm
like bro can I listen to your call recordings
recordings
>> because I don't know I've never seen one
>> you're like bro confidential I'm like confidential
confidential
>> and I later realized before I thought it
was a secret I later realized that it
was absolute trash that's why They were
not letting me listen to it. >> Okay.
>> Okay.
>> Very soon I realized nobody actually has
a point of reference. So when I finally
came out made a video, it became a point
of reference for conversations. Can I
tell you something very weird? This time
when I went to India, I realized who my
audience is.
>> My audience is not Jenzi. My audience is
18 year olds to majorly 25 to 45 year
olds. Category of audience.
>> And what are they into? They're all
operators. I saw one of the So there's a
Bangalore airport Kempe God airport is
there that main airport. One of their
operators stopped me middle of I was
going in the buggy. He stopped the
buggy. He took a picture. He's like
thank you so much. I'm like what
happened? He's like watching your
videos. I got a reference of how I can
communicate with our stakeholders. Wow.
Taj head.
>> What was the learning for her? They just
saw me speak and they realized you can
speak like that to other people. You
don't have to sound like a robot when
you speak to me both natural just breast
be. That gave them permission to just
be. That allowed him to so many like
this like old people bro 30 year olds 40
year olds who are coming up to me.
They're like dude it bro like now I'm
able to talk to stakeholders. I'm like
it's not just like sales people
>> Tachka receptionist
>> like bro
>> they're sales head
>> I've seen your videos
>> internal communication they're using it
as tools for internal communication it's
not it's it's moved beyond sales at this
point and it has become a part of hey we
are allowed to speak this way and it's okay
okay
>> right and for I think for the first time
they just saw somebody that looks like
them and they're like
>> no like for me for when I seen your
video and u the first time when I seen
that you know when you make the cold
call and uh you once the cold call the
person attends the call and you know and
you explain okay we I'm calling from hos
you know and we are production company
that helps to create organic reels and
uh they say no no we have it the when
the objection comes you just say uh I I
love that that that that stop when you
put it you pause it and you say that you
just don't want Are you doing it because
it's just a random call or is it that
>> That's just me.
>> And and and I think I think when you
just put those breaks there,
>> bro. I'll tell you, shout out to Julio,
bro. Julio Secondini, I love you. And
and I think I think I think that that's
when you go and and and you actually uh
>> I mean some are where you you transfer
those energies
>> tricks of sales
>> and say I make sure I I I have noticed
that almost 100% times you getting
you're getting the meeting
>> good my conver if I tell my conversion
rate people won't believe I get a 60%
pickup rate and
>> what's the calls that you make per day
>> nowadays very rare
>> hey like okay what's the meeting that
you decide to keep up for a day Before
it would take me a lot of time to book
one meet like one meeting right now it
takes me 20 minutes to book a meeting in
a day maximum that's also because
somebody might not have picked up
>> and number of calls
>> five three conversations two
conversations and that's what I'm
telling like I am going anywhere between
a 33% to a 70% conversion rate if they pick
pick
>> that's a conversion so you're you're
acting as a closer also in the company
>> so what meeting conversion meeting
conversion about sales conversion sales
conversion is roughly about 30 40% but
that's also because our offer is at a
higher pipe right like whatever I don't
really give a
>> but for meeting like cold call to meeting
meeting
>> anywhere between 30 to 70%. That is
madness. Yeah. Crazy. I mean literally it's crazy because
it's crazy because >> 30 to 70%.
>> 30 to 70%. >> But that's also UA ridiculous.
>> But that's also UA ridiculous. >> Why?
>> Why? >> No UA pickup rate is amazing. M
>> No UA pickup rate is amazing. M >> UAE people Dubai especially the people
>> UAE people Dubai especially the people are so nice to speak to and like so we
are so nice to speak to and like so we we have I also I don't I didn't tell you
we have I also I don't I didn't tell you this by the way we are also operating
this by the way we are also operating sales people for other companies right
sales people for other companies right now
now >> this is what you have told me that this
>> this is what you have told me that this is what you're starting yeah you told me
is what you're starting yeah you told me long back
long back >> so we are doing it for the US we're
>> so we are doing it for the US we're doing it for the UK we're doing it for
doing it for the UK we're doing it for >> as in backend sales team
>> as in backend sales team >> backend setting meeting setting team
>> backend setting meeting setting team >> meeting setting team yeah
>> meeting setting team yeah >> by the way this is not an offer don't
>> by the way this is not an offer don't reach out to me I'm trying to shut that
reach out to me I'm trying to shut that [ __ ] down as quickly as I can cuz I'm
[ __ ] down as quickly as I can cuz I'm I'm literally I messaged one of the
I'm literally I messaged one of the guys. I'm like, "Yo, listen. I don't
guys. I'm like, "Yo, listen. I don't want money. Just take over the team that
want money. Just take over the team that I've set up for you. Just like I can't
I've set up for you. Just like I can't because it's it's my time. Anyone no one
because it's it's my time. Anyone no one else can do it. It's my time."
else can do it. It's my time." >> So, I want to stop doing that [ __ ]
>> So, I want to stop doing that [ __ ] >> Don't reach out to me for that. Social
>> Don't reach out to me for that. Social media you can maybe maybe I don't know.
media you can maybe maybe I don't know. I
I >> mean the sales training that you the
>> mean the sales training that you the sales training that you do
sales training that you do >> sales training I stopped sales trainings
>> sales training I stopped sales trainings completely. Did you stop sales training
completely. Did you stop sales training >> completely because I realized
>> completely because I realized one was I would train them conversions
one was I would train them conversions were really high the moment new sales
were really high the moment new sales manager comes
manager comes >> he and his ego and his problems he's
>> he and his ego and his problems he's teaching to those kids again they're
teaching to those kids again they're bringing me on
bringing me on >> or I'm unable to
>> or I'm unable to unless I'm there's a lot of things I
unless I'm there's a lot of things I learned while training people unless I
learned while training people unless I was just doing sales trainings
was just doing sales trainings I don't think I should be doing it
I don't think I should be doing it >> because I can not that I can't it's just
>> because I can not that I can't it's just for me it's effort versus reward for me
for me it's effort versus reward for me it's like how much effort do I need to
it's like how much effort do I need to do to make money right trainings
do to make money right trainings school courses all of that [ __ ] for the
school courses all of that [ __ ] for the amount of effort that you are
amount of effort that you are >> but you can you can do a pre-recording
>> but you can you can do a pre-recording of it and people could actually
of it and people could actually subscribe for it oh
subscribe for it oh >> hey I used to sell that for $40 $50 now
>> hey I used to sell that for $40 $50 now it's like $3 that also because I'm like
it's like $3 that also because I'm like whatever because because see what you're
whatever because because see what you're doing is you have these unique skills
doing is you have these unique skills where that's available
where that's available >> where where people can learn from you.
>> where where people can learn from you. >> But I'm not even joking. I have it's
>> But I'm not even joking. I have it's available on my bio if you go it's $3. I
available on my bio if you go it's $3. I have kids who message me is like sad by
have kids who message me is like sad by can you give me access and free access
can you give me access and free access like that price point is just because I
like that price point is just because I wanted to put a payment wall instead of
wanted to put a payment wall instead of it becoming kach where everybody's
it becoming kach where everybody's coming
coming >> right so there's about5 600 people who
>> right so there's about5 600 people who pay $3 to4 a month who have hours and
pay $3 to4 a month who have hours and hours of my training material
hours of my training material >> but $3 because that also actually we
>> but $3 because that also actually we were making that alone just our school
were making that alone just our school page we were making about $20,000 at one
page we were making about $20,000 at one point per month
point per month >> $1,000 I would come train for two then
>> $1,000 I would come train for two then literally a kid came to me he's like bro
literally a kid came to me he's like bro how can I afford this
how can I afford this >> and I realized
sell yourself to companies so we decided to actually make it $3 cuz we have no
to actually make it $3 cuz we have no interest selling courses there's no
interest selling courses there's no upsell there's nothing people are
upsell there's nothing people are surprised when they come
surprised when they come >> I have attended one of your course and
>> I have attended one of your course and and it's really gold mine I have to say
and it's really gold mine I have to say that there is Oh,
that there is Oh, ah that is me. I'm like
ah that is me. I'm like but but but I I like the framework
but but but I I like the framework actually in the way you train sales. I
actually in the way you train sales. I mean that's one the framework is
mean that's one the framework is amazing. I think that's from years and
amazing. I think that's from years and years. I think you've made a a very good
years. I think you've made a a very good template
template >> of how to reach a customer, how to
>> of how to reach a customer, how to close, how to get into his heart and how
close, how to get into his heart and how to sell emotions. I mean
very weird with compliments. >> Yeah.
Let's no s let's move on I I mean uh >> thank you
>> thank you >> where do one source data because it's
>> where do one source data because it's important to get genuine data I mean
important to get genuine data I mean give me two websites where actually just
give me two websites where actually just for the audience purpose
for the audience purpose >> Apollo zoom info
>> Apollo zoom info >> zoom info and Apollo
>> zoom info and Apollo >> I you know what zoom info actually no
>> I you know what zoom info actually no don't beep that out
don't beep that out >> okay okay
>> okay okay >> it's not depends on which space you're
>> it's not depends on which space you're in uh see bro if you're starting out
in uh see bro if you're starting out Apollo is brilliant it's cheap. It's not
Apollo is brilliant it's cheap. It's not really that expensive, so you're not
really that expensive, so you're not really going to spend a lot of money.
really going to spend a lot of money. Don't be a idiot. Pay $99. Take a paid
Don't be a idiot. Pay $99. Take a paid membership cuz stop calling HQ numbers.
membership cuz stop calling HQ numbers. They're trying to save $90. I'm like
They're trying to save $90. I'm like receptionist call
invest in good data, dude. Like, don't waste your time. Invest in good data. Go
waste your time. Invest in good data. Go to Apollo and use it. It's that simple.
to Apollo and use it. It's that simple. And the data is genuine.
And the data is genuine. >> Yeah. Yeah.
>> Yeah. Yeah. >> And the
>> And the >> I've spoken to heads of massive
>> I've spoken to heads of massive companies across the world. Like when I
companies across the world. Like when I say heads like think about the biggest
say heads like think about the biggest brands you can think of.
brands you can think of. >> They are heads of marketing
>> They are heads of marketing >> and most of the time the data is
>> and most of the time the data is completely updated every time. Yeah.
somebody says whatever whatever [ __ ] objection, oh, I'm busy. How the busy if
objection, oh, I'm busy. How the busy if you're picking up this phone, what
you're picking up this phone, what [ __ ] Why you lying? [ __ ]
[ __ ] Why you lying? [ __ ] prospects are liars. Liarers like why
prospects are liars. Liarers like why you busy? Nonsense. Anyway, sort of
you busy? Nonsense. Anyway, sort of picked up the phone. He's like, "Oh, I
picked up the phone. He's like, "Oh, I don't need your service."
don't need your service." >> You don't need our service. I completely
>> You don't need our service. I completely understand. You never disagree with
understand. You never disagree with them.
them. >> You don't have time, dude. I'm sure you
>> You don't have time, dude. I'm sure you don't have time.
don't have time. >> You're a busy guy. Then you compliment
>> You're a busy guy. Then you compliment them.
them. >> I think that's where they get lost.
>> I think that's where they get lost. >> So you acknowledge then you compliment.
>> So you acknowledge then you compliment. Oh, oh, you don't need our service.
Oh, oh, you don't need our service. Dude, I saw your page. You're killing
Dude, I saw your page. You're killing it.
it. >> And you do this research before you call
>> And you do this research before you call them.
them. >> Of course.
>> Of course. You say you're doing amazing content.
You say you're doing amazing content. But Huh.
But Huh. >> Uhhuh. Oh. Uh. Before I hop off though,
>> Uhhuh. Oh. Uh. Before I hop off though, can I ask you, is your engagement a
can I ask you, is your engagement a concern?
Acknowledge whatever they're saying. never reject what they're saying,
never reject what they're saying, complimented them. Then I'm going to ask
complimented them. Then I'm going to ask them question that will make them
them question that will make them question their reality.
question their reality. >> So it's all comes down to what questions
>> So it's all comes down to what questions can you ask and how well is your framing
can you ask and how well is your framing of the questions.
of the questions. >> Yeah. Yeah.
>> Yeah. Yeah. >> That's it.
>> That's it. >> And then then he understands doctoral
appointment. Let me give you the appointment. Huh? Doctor has called now.
appointment. Huh? Doctor has called now. cold calling course launch for two.
cold calling course launch for two. You know what's funny for a second? No.
You know what's funny for a second? No. I had a cohort cohort launch $599. I am
I had a cohort cohort launch $599. I am so confident with what I'm teaching. You
so confident with what I'm teaching. You want coffee? I was so confident with
want coffee? I was so confident with what I was teaching. I had I had a thing
what I was teaching. I had I had a thing full refund.
full refund. >> Okay.
>> Okay. Course was fully refundable but I had
Course was fully refundable but I had three conditions.
three conditions. >> Three conditions. You have to attend
>> Three conditions. You have to attend every class.
every class. >> You have to do what I tell you to do.
>> You have to do what I tell you to do. >> This is your conditions, sir.
>> This is your conditions, sir. >> That's all.
>> That's all. >> Yeah.
>> Yeah. >> These Sorry, these are two conditions,
>> These Sorry, these are two conditions, right?
right? >> And after attending every class and you
>> And after attending every class and you do exactly what I tell you to do, you
do exactly what I tell you to do, you you are not able to book meetings. No,
you are not able to book meetings. No, >> I will give you your money back.
>> I will give you your money back. >> Yeah. I mean that that's where you say
>> Yeah. I mean that that's where you say that I I will take up that
that I I will take up that responsibility. this most people they
responsibility. this most people they want to
want to they're like oh how how I did not book
they're like oh how how I did not book meeting didn't become rich I took your I
meeting didn't become rich I took your I bought your course I'm like did you go
bought your course I'm like did you go through it
through it >> no but I paid for it idiot shut up
>> no but I paid for it idiot shut up >> yeah I mean that I I heard when we
>> yeah I mean that I I heard when we actually signed up for you also I the
actually signed up for you also I the first thing was that you need to attend
first thing was that you need to attend all the meetings
all the meetings >> and you have to do what I tell you to do
>> and you have to do what I tell you to do >> I think on the 40th day you see this
>> I think on the 40th day you see this result
result >> yeah that's that's basically
>> yeah that's that's basically But alhamdulillah
But alhamdulillah >> yeah I think uh sad this is amazing
>> yeah I think uh sad this is amazing content actually and amazing chat that
content actually and amazing chat that we had not because
we had not because no we got to know you better in fact and
no we got to know you better in fact and and how planned you are is something I
and how planned you are is something I was not actually even in my wildest
was not actually even in my wildest dreams was thinking that everything that
dreams was thinking that everything that you do is is not just random
you do is is not just random >> I figured out even the sales calling
>> I figured out even the sales calling even the cold calling, even the social
even the cold calling, even the social media, the way you edit, all this is not
media, the way you edit, all this is not random. It there is a science behind
random. It there is a science behind everything that you do
everything that you do >> and
>> and I I'm very bad at taking compliments
I I'm very bad at taking compliments >> and and you broke it up for these
>> and and you broke it up for these audience and and what's your last advice
audience and and what's your last advice for young entrepreneurs who want to come
for young entrepreneurs who want to come to Dubai startup company and who wants
to Dubai startup company and who wants to set up their company on the who want
to set up their company on the who want to start initiating the company sales
to start initiating the company sales from digital platform?
from digital platform? >> Set up your company with plan my firm.
>> Set up your company with plan my firm. >> Okay. No, no. Okay. Apart from that,
>> Okay. No, no. Okay. Apart from that, apart from that, thank you guys.
apart from that, thank you guys. >> Can I can I give you an honest advice?
>> Can I can I give you an honest advice? If you are actually genuinely asking me,
If you are actually genuinely asking me, bro,
bro, social media
social media social media, bro. [ __ ] like all that.
social media, bro. [ __ ] like all that. Like this is genuine advice. If you're
Like this is genuine advice. If you're going to come and come to Dubai, Dubai
going to come and come to Dubai, Dubai is such an incredible country.
is such an incredible country. >> Wow.
>> Wow. >> Like there is no one who is putting in
>> Like there is no one who is putting in work who loses in Dubai.
work who loses in Dubai. >> Yeah, I agree with you.
>> Yeah, I agree with you. >> It is. You come and you put the work,
>> It is. You come and you put the work, you lose, bro. Dubai. No. Yeah,
you lose, bro. Dubai. No. Yeah, >> Dubai, you're losing because you're not
>> Dubai, you're losing because you're not putting in the work. Correct. My only
putting in the work. Correct. My only advice to you is very simple. Dubai,
advice to you is very simple. Dubai, India, I don't really care anywhere you
India, I don't really care anywhere you are listening to this.
are listening to this. >> Shut the up. Stop pretending to be
>> Shut the up. Stop pretending to be someone you're not. You're not an expert
someone you're not. You're not an expert of [ __ ] You're a 20-year-old who
of [ __ ] You're a 20-year-old who doesn't know jack [ __ ]
doesn't know jack [ __ ] >> Keep your head down. Become a student
>> Keep your head down. Become a student and keep moving forward. Remove all the
and keep moving forward. Remove all the distractions. Cut off people. Cut off
distractions. Cut off people. Cut off every noise that is there in your head
every noise that is there in your head or outside about vanity and do the work.
or outside about vanity and do the work. That's it.
That's it. Thank you sad. Once again the last
Thank you sad. Once again the last question I'll try to raise is recently
question I'll try to raise is recently you put a post
you put a post >> about the drivers of success.
>> about the drivers of success. >> Correct.
>> Correct. >> Very rarely do I give out my opinion.
>> Very rarely do I give out my opinion. Huh?
Huh? >> Yeah. Where you put this success
>> Yeah. Where you put this success percentage as 70% belief.
percentage as 70% belief. Then you put hard work and talent. So
Then you put hard work and talent. So the hard work was 20, belief was 70,
the hard work was 20, belief was 70, hard work was 20, uh I think and talent
hard work was 20, uh I think and talent was 10. So talent is not needed
was 10. So talent is not needed >> to be successful as the driver. Yeah,
>> to be successful as the driver. Yeah, >> talent helps but no it's not.
>> talent helps but no it's not. >> What do you mean by it?
>> What do you mean by it? talented people are you post what is the
talented people are you post what is the reason you put this post and because
reason you put this post and because >> I've never put a post that was the post
>> I've never put a post that was the post I seen this post and I said what this
I seen this post and I said what this guy is thinking why he's put 70% to
guy is thinking why he's put 70% to belief
belief >> when he has a deep
>> when he has a deep >> actually started with uh
>> actually started with uh >> you know Ojis you remember OJ know my VP
>> you know Ojis you remember OJ know my VP of sales
of sales >> yeah yeah amazing
>> yeah yeah amazing caller
caller >> amazing one of the best callers like he
>> amazing one of the best callers like he right now right now he's he's as he's
right now right now he's he's as he's probably even better than me technically
probably even better than me technically >> when it comes to calling. [ __ ] beast.
>> when it comes to calling. [ __ ] beast. Manages my entire team.
Manages my entire team. >> I don't even at them by the way.
>> I don't even at them by the way. Horrible manager.
Horrible manager. >> Third class. Like worst category
>> Third class. Like worst category manager.
manager. Huh? He's best. He's best. He's the most
Huh? He's best. He's best. He's the most technically skilled person I know.
technically skilled person I know. >> Okay. When it comes to sales, when it
>> Okay. When it comes to sales, when it comes technically, you know, like if you
comes technically, you know, like if you do this, you do this, you do this, you
do this, you do this, you do this, you do this, you do this, you do this, you
do this, you do this, you do this, you get this, you do this, you'll win.
get this, you do this, you'll win. All of his raw talent, hard work.
All of his raw talent, hard work. >> 6 months he didn't close [ __ ]
>> 6 months he didn't close [ __ ] >> Great manager.
>> Great manager. >> The second mentioned that
>> The second mentioned that >> great everything great everything
>> great everything great everything couldn't close
couldn't close >> cuz he could didn't believe he could
>> cuz he could didn't believe he could close
close >> with all the skill he had. He lacked
>> with all the skill he had. He lacked faith in himself in what he was selling.
faith in himself in what he was selling. Next month he closed 10 deals back to
Next month he closed 10 deals back to back. M no when I met him only in your
back. M no when I met him only in your office I knew that he had the potential
office I knew that he had the potential and especially when I heard him audio
and especially when I heard him audio his audios
his audios >> he could have closed month one if he
>> he could have closed month one if he believed
believed >> the lack of belief systems was the only
>> the lack of belief systems was the only reason he didn't close most people
reason he didn't close most people will fail because internally they don't
will fail because internally they don't believe they can win
believe they can win the best sales analogy I'll tell you
the best sales analogy I'll tell you before I close okay
one guy came to me with a,500 dirham budget and paid 15,000 dhams and went
budget and paid 15,000 dhams and went I'm me closer
I'm me closer [Laughter]
and beautiful analogies. What is the objective of sales? The
What is the objective of sales? The objective of sales is very simple. It's
objective of sales is very simple. It's clarity.
clarity. If you are able to convince, not
If you are able to convince, not convince, sorry. If you're able to give
convince, sorry. If you're able to give clarity to your prospect
clarity to your prospect >> that at the end of the conversation, he
>> that at the end of the conversation, he wins
>> definite outcome. definite outcome. For example, if I have 100 rupees, you have
example, if I have 100 rupees, you have 50 rupees.
50 rupees. >> Okay?
>> Okay? >> If I tell you, bro, give me 50 rupees.
>> If I tell you, bro, give me 50 rupees. I'll give you 100 rupees. Will you have
I'll give you 100 rupees. Will you have a problem giving me 50 rupees?
a problem giving me 50 rupees? >> No.
>> No. >> Why?
>> Why? >> Because definitely.
>> Because definitely. >> No. What value you're getting is higher
>> No. What value you're getting is higher than what value you're paying. This is
than what value you're paying. This is at principle sales. It is people want to
at principle sales. It is people want to believe or you have to make them believe
believe or you have to make them believe that what they are paying for
that what they are paying for >> is price is what you pay and value is
>> is price is what you pay and value is what you get.
what you get. >> What? No. what they're paying for is
>> What? No. what they're paying for is cheaper than what they're getting back.
cheaper than what they're getting back. >> Correct?
>> Correct? >> Okay. This is when a sale happens.
>> Okay. This is when a sale happens. >> So value is more than the price.
>> So value is more than the price. >> Value is more than the price they're
>> Value is more than the price they're paying is when a sale happens. Most
paying is when a sale happens. Most sales people are not able to get to the
sales people are not able to get to the point where they show that their service
point where they show that their service has greater value than what price
has greater value than what price they're paying. That's why the sale
they're paying. That's why the sale doesn't happen. Okay.
doesn't happen. Okay. >> A simpler example of that is if I tell
>> A simpler example of that is if I tell you behind this wall there is gold. M
you behind this wall there is gold. M >> like I will write a document and say
>> like I will write a document and say there is a million dollars worth of gold
there is a million dollars worth of gold behind this wall.
behind this wall. >> If it's not there I'll give you
>> If it's not there I'll give you personally. Okay.
personally. Okay. >> You don't have any money. You're broke.
>> You don't have any money. You're broke. You're like you know what are you going
You're like you know what are you going to do?
to do? Are you going to try to break that wall?
Are you going to try to break that wall? >> Yeah.
>> Yeah. >> Okay. But you can't cuz you need tools.
>> Okay. But you can't cuz you need tools. >> Now I'm telling you there's a shop right
>> Now I'm telling you there's a shop right here. He'll give you a drill for 100
here. He'll give you a drill for 100 rupees. But you don't have 100 rupees.
rupees. But you don't have 100 rupees. >> You will somewhere bring that 100.
>> You will somewhere bring that 100. >> How? From where?
>> How? From where? >> From anywhere.
>> From anywhere. >> From anywhere. You'll borrow, steal,
>> From anywhere. You'll borrow, steal, whatever.
whatever. >> Borrow, steal, beg.
>> Borrow, steal, beg. >> You'll tell them, "Bro, I'll give you
>> You'll tell them, "Bro, I'll give you back."
back." >> That's it. That's it. I'll somewhere
>> That's it. That's it. I'll somewhere give you back.
give you back. >> Why? Because you're certain there is
>> Why? Because you're certain there is gold at behind the thing. M
gold at behind the thing. M >> one a sales guy can basically close
>> one a sales guy can basically close anything if he's able to show gold
anything if he's able to show gold behind the wall
behind the wall >> and create without a doubt that if you
>> and create without a doubt that if you break this
break this >> there is gold behind it he will go steal
>> there is gold behind it he will go steal the money and give it to you. Wow, this
the money and give it to you. Wow, this is an absolute gold mine, bro.
is an absolute gold mine, bro. >> He will steal and he'll give you that
>> He will steal and he'll give you that money
money >> for everyone into sales.
>> for everyone into sales. >> That's it. Our job as sales people is to
>> That's it. Our job as sales people is to ask questions to understand how we can
ask questions to understand how we can create you complete clarity for giving
create you complete clarity for giving you relief from the pain you're having.
you relief from the pain you're having. >> And that's where the most of the sales
>> And that's where the most of the sales guys get lost. Actually, they're not
guys get lost. Actually, they're not able to show the value.
able to show the value. >> Pain is poverty. Gold is behind the
>> Pain is poverty. Gold is behind the wall.
wall. >> People like, "Oh, bro, he didn't have a
>> People like, "Oh, bro, he didn't have a budget. He if you found if you showed
budget. He if you found if you showed him gold he will go find the budget.
him gold he will go find the budget. >> He will find the budget.
>> He will find the budget. >> Kata guys I mean this is madness. Thank
>> Kata guys I mean this is madness. Thank you sad sad this was magical moments
you sad sad this was magical moments really I have to tell you.
really I have to tell you. >> Thank you so much.
>> Thank you so much. >> This is really I mean thank you once
>> This is really I mean thank you once again. I have to say
again. I have to say >> guys Sad has been an amazing friend and
>> guys Sad has been an amazing friend and an amazing entrepreneur as well in
an amazing entrepreneur as well in Dubai. And I have to say once again to
Dubai. And I have to say once again to him, thank you Sad for coming here and
him, thank you Sad for coming here and thank you for sharing this invaluable
thank you for sharing this invaluable experience that you have in terms of
experience that you have in terms of strategies in terms of how to create
strategies in terms of how to create content organically
content organically and also in terms of how to build
and also in terms of how to build businesses just by making the first cold
businesses just by making the first cold call that to to a stranger. I mean thank
call that to to a stranger. I mean thank you once again sir. Thank you so much
you once again sir. Thank you so much here.
here. >> Go bye from plan my first.
>> Go bye from plan my first. It's a
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