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David Goggins Talks “Never Finished,” Mental Toughness, & How to Become Disciplined & Stay Grounded
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this episode of the game changing
attorney podcast is intended for mature
audiences only it is presented raw and
unfiltered to preserve the Integrity of
a lot of people think that I'm just some
[ __ ] Warrior
some guy that does push-ups and sit-ups
and runs
they got it so wrong
that's David Goggins retired Navy SEAL
Ultra endurance athlete and New York
Times best-selling author of can't hurt
me and his latest book never finished
unshackle your mind and win the war Within
Within
they got so wrong man like most of my
true ability comes from the discipline
I'm Michael Mogul founder and CEO of
crisp the nation's number one Law Firm
Growth Company I've built my business
through practice not Theory crisp
started which is 500 to my name and has
grown to over eight figures in Revenue
over the last few years earning a spot
on the Inc 500 lists of the fastest
growing private companies in America our
approach has been to take everything
we've learned about generating massive
growth within our own organization and
help the country's most ambitious and
committing Law Firm owners do the same
for theirs in each episode of this
podcast I sit down with Innovative
Market leaders from the legal industry
and Beyond to learn from those who
thrive in the face of adversity
challenge the status quo and Define what
it means to be a true Game Changer I sat
down with David Goggins to discuss how
to transform criticism into fuel for
growth why discipline separates the good
from the great and how to Unleash Your
Inner Savage I got something to tell you
can compete with the top Minds in the
world if you're willing to armor and
callous your [ __ ] mind and not work
them [ __ ] and dig deep where
most people see four walls I see a
massive empty space that deserves all
kind of creativity to make it look
beautiful that's coming up on the game
David welcome to the podcast hey man
thanks for having me on bro appreciate
it I already know right up front that
this is probably going to be one of our
most popular podcasts and it's it's
interesting because I'm sure you've
noticed this at this point but there's
like this Allure that you have where
it's with anything any type of keynote
from David Goggins any type of video
from David podcast what do you think it
is what do you think it is that attracts
people to your content think it might
take it or leave it kind of mentality
where I don't really think about your
feelings I don't really care about what
you think or what you think about me or
if you're soft if you're weak if you're
hard if you're an alpha if whatever the
hell you are I just don't really care
and I'm gonna say what I believe is
going to get you better it may make you
pissed off at me in the interim
but in the long term if you really think
about what I'm saying I'm saying things
to you that I had to listen to
and you know tell myself and it's just
sometimes hard truth sucks I mean I even
saw it even recently I think this was
like over the weekend or sometime last
week I think it was somebody
impersonating you right on LinkedIn and
you put out this video and even this
video I'm like sharing it with people I
know I'm like look at how pissed off
David is about this guy but more
importantly by the end of this video I
started to feel sorry for the guy that
was impersonating you because of what he
yeah man that that poor fellow I mean I
actually feel bad for him too man
because I just don't put up that kind of
[ __ ] when I became whoever I am now
people always said you know what
with success you're going to have these issues
issues
and I just don't buy into all that [ __ ]
you know everybody thinks you got to
settle when you become successful and
it's just people are going to take your
book and they're gonna bootleg your book
and it's just great signs of success
well you can sit there like most people
do and just sit there and take that [ __ ]
or you can go ahead and believe that you
know what I don't give a [ __ ] how
successful I am I'm gonna hold your ass accountable
accountable
for what the [ __ ] you're doing and
that's just how it goes for me man so I
just hope people are accountable no
matter how successful you are you must
hold people to the [ __ ] standard I
want to talk a little about the the most
recent book never finished and I heard
things even in the process of writing my
second book everyone would tell me that
the first one's always better the second
one's not as good and with a book like
can't hurt me that was probably one of
the greatest books of all time even with
that in the back of your mind thinking
how do you top the second one now
personally I believe Utah that the
second book is better than the first the
first one's phenomenal but why why even
write a second book
well the thing about is like you know it
can't hurt me was I call it your
bachelor's degree
it was a very basic nuts and bolts about
how to get the [ __ ] up and stop feeling
sorry for yourself
and the funny thing about it is that
most people who hear me they hear me
cuss all the time they hear me cuss they
hear me going off carry the boats carry
the logs all this [ __ ] to hear all this
hoopla but they don't understand man
there's a very very very philosophical
side of David Goggins and that's the
side that that book right there never
finished gives them is that that's the
real me like what they see they see me
in a one minute video when I'm [ __ ]
hyped up and the whole idea about that
one minute video is that I'm trying to
get you the [ __ ] off the couch
and I don't have 10 to 20 minutes to
give you some great philosophy about why
we need to get out the couch I just need
to spark your ass off that [ __ ] couch
but when I write these books I'm able to
go deeper
I'm able to grab your attention hold it
make you sit there and simmer on some of
these thoughts
so my whole life is not some big hoopla
pep rally my whole life is about going
into the dungeon and going into that
[ __ ] area where I can go through all
this [ __ ] and become a philosopher I
really am a philosopher man a
philosopher about the mind about how far
we can go and the first book didn't do that
that
and I did it on purpose because no one
who the [ __ ] David Goggins was
so I'm not going to give you never
finished first because I haven't really
gone out here and told you who David
Goggins is
so now they knew who I was and now I can
bring it to the next level and what's
funny about that my friend the third
book that no one's even heard about
that's almost done
it puts that book to shame
right out of the gate you never finished
you talk about the fact this is not a
self-help book you said it's really kind
of a boot camp for your brain and you
talk about the difference between hope
and belief how do you differentiate the
two so basically as you know from the book
book
um hope is [ __ ] when I was going
through seal trading a lot of people
hoped that they would pull us from that
cold water smell
smell
hope ain't gonna get you [ __ ] because
it's not in your hands
hope is not in your hands you can't
control hope man you can't it's just
some hopefully this thing happens but
when you get belief
when you start to create belief and
belief isn't like an after-school special
special
most people think oh man like your mom
and dad you know you need to believe in
yourself you know Sesame Street when I
was growing up and [ __ ] you know you
need to believe in yourself that's not
the belief I'm [ __ ] talking about
it's the belief that you harness through
hard work and dedication and it's
something that you know what you are
capable of because you've gone there
several times in those dark times
so my belief why I kept on going back to
Navy SEAL trading and going back to all
these different things not because I
hoped training would get easier
it's because I believed I could [ __ ]
make it through the training I put
myself through I just wasn't doing and
executing as I should
and I knew that it was all on me so then
when I put that belief into work and
that hard work came to fruition
everything happened for me and for the
few people let's say that may not know
of David Goggins yet you know you
describe your upbringing is having front
row seats to a horror movie if you could
briefly give the people listening some
context on that so what else I was
what
some of my life in this
but over a period of time like Mom this
this just wasn't your [ __ ] life I was
a young kid watching you go through this
[ __ ] I was living it with you and I
didn't have the brain to absorb the
adult life that you put my childlike
brain in so I lived it even more than
you lived it
so I had to get my mom to a point where
she'd even let me go here so what I mean
by that is I watched my mom and I was
able to put all of my horror to the side
because when you're watching your mom go
through horrific things and I was never sheltered
sheltered
it wasn't like my mom kept me from like
my soon-to-be step dad got murdered it
was like she said oh we gotta keep this
from David people tried to kill him
several times before they finally killed
him and we continue going to this man's
house they try to kill him in the garage
that you know that that they finally
shot him and killed him and we were
still going to the house where this man
they they attempted to kill him and
we're going there almost every weekend
my mom just didn't give a [ __ ]
you know and watching her get beat by my
father and then slowly watching her
evolve into this woman who marries a guy
that literally choked a woman to death
and was in prison
and I'm watching all this [ __ ] unfold
and it was like watching a horror flick
and I was front row [ __ ] I was a [ __ ]
I was part of the [ __ ] director's crew
crew
I mean that's how close I was to the
whole thing man it was crazy and you say
that when you're living in Hell the only
way to find your way out is to confront
the Devil Himself you know who was that
devil for you it took several years for
me to figure out who the devil was
and the devil was my father
the devil was my father but what I
didn't put and never finished
was the devil really was me
so what happened was I put all this
blame and trust me my father and a lot
of people had to do with my upbringing
on how shitty it was but like I put in
that book no one's gonna come back and
say hey man I apologize maybe someone does
does
very few people will
so at the end of the [ __ ] day when
all things are said and done with
while my dad was the devil and I
believed that for a long [ __ ] time I
had to confront him and when I
confronted the devil so what I thought
was the devil I realized that I was the
true devil
I was the one holding me back I was the
one looking for the escape goat and you
know I was looking for all these ways to
say it's okay David you're a loser
you're a born loser so it's okay
and I was hoping my dad was going to
give me that confirmation and he was a
loser himself but then the day when I
left there I realized well [ __ ] man
it's on me
my dad's [ __ ] up my mom's [ __ ] up
the people around me are [ __ ] up
they're not going to save you
you gotta [ __ ] save yourself my
friend so that's when all that reality
hit me when I went to Buffalo to see my
dad another drive home I was like man
this rest of your life is gonna suck
it is going to suck not because you're
going to be a loser but because you're
gonna [ __ ] finally start to win
and winning is not easy my friend
it's interesting how you're going into
never finished you think about how did
the work ethic how did David Goggins
develop this work ethic and enter
Sergeant Jack right because if there was
you know there was no Sergeant Jackson
maybe no David Goggins uh if you could
elaborate on how he practiced discipline
in his life
yeah so storm Jack you know was my
grandfather he did 37 years in the
military and it wasn't like he just did
37 years in the military man
this man retired from the military and
he pretty much made his own military
when he retired that's when he became
really hardcore and he wore his uniform
every day when he retired he wore that
uniform every day and I didn't know
anything you know I was some young kid
that was tortured for my fatal you know
from my father and I come in you know
when my mom left my father we moved to
Brazil Indiana and my mom drives up and
I'm thinking I'm gonna get some pity
party from my grandparents and Sergeant
Jack looked at me man like I was a brand
new recruit coming off the bus man he
didn't give a [ __ ] about what my dad did
to me
he pretty much without saying it was
like look young man
there's a lot of kids out there who live
like you do who have gone through what
you've gone through maybe not as bad
but you're not the only one
and my grass needs to be cut my cars
need to be clean the yard needs to be
raked he taught me a lot of lessons
within within the lesson of
no one really gives a [ __ ]
you have to continue to [ __ ] live
your life or you can choose to be doomed
and become a statistic
like a lot of young people who fall back
on their childhood when their childhood
wasn't good he never said any of this though
though
it was through his actions by not
feeling sorry for me by how he worked me
like a dog that it came to me that this
is what life is
life is a it's a training ground
and like going through Buds and running
to school very few people make it through
through
while you may live a long life
it doesn't mean you [ __ ] graduated
at the top of the class you just lived a
long boring despicable life
and that's not what I wanted to do
so Sergeant Jack started me out young
and I had to learn these lessons on my
own through the discipline of hard work
and cutting the grass and raking the
leaves and doing all these things before
school and after school and he just
built a mindset in me that I was like okay
okay
one day I could fall back on this but I
realized that Sergeant Jack taught me
something that I'm gonna have to go back
to for the rest of my life and it seems
like there's like a correlation between
someone's level of discipline and the
standards they set for themselves
there's a there's a quote in the book
and you say that when a half-assed job
doesn't bother you it speaks volumes
about the kind of person you are and
until you start feeling a sense of Pride
and self-respect in the work you do no
matter how small of a look these jobs
might be you will continue to half-ass
your life is that like Sergeant Jack inspired
inspired
no that was really me inspired so like I
said sorry and Jack this worth me to
death and the lessons we're like Mr
Miyagi like I said he he was my Mr
Miyagi but we're like one day I got
pissed off wax on wax off it wasn't like
that [ __ ] as I was doing this stuff I
started having different feelings like I
would always like half-assed my work
and Sergeant jacket always saying you
know what you're gonna get it you're
gonna do it until it's done right
so I got tired of continuously trying to
get this white wall this tiny little
white wall on this black tire completely done
done
and then when I started realizing I'm
wasting my time just [ __ ] get it done
or I'm gonna be out here in this [ __ ]
garage all day and night into the next
day and night
and I said you know what then I started
doing at the right time you know the
first time every time
Sergeant Jack never gave like hey good
job he never said that but I started feeling
feeling
I started knowing that I was doing good
work because I wasn't doing it 20 times
I was doing it once
and then I started like my God this
feels [ __ ] good
it feels [ __ ] good to [ __ ] get a
job have a task and put my all into that task
task
and then be able to move on to the next
task because I completed that task to
the fullest and the greatest of my ability
ability
and then that feeling just stuck with me
and I was like okay
this is what I need every day in my life
I don't need someone to say good job
David I don't need a [ __ ] pound in
the back everything became internal I
started feeling this feeling I never had
before you know like I thought I was a
born loser and just cleaning a tire and
cleaning the car the best of your
ability changed everything
regular yard and not leaving one [ __ ]
Leaf not one leaf and if one would fall
and I would get that one leaf it just
became something that was like okay I
see dirt don't pass the dirt
clean the dirt it just started absorbing
before you know it man it just morphed
into a man that was like
we got to get it done regardless
and David I want to talk about this
Alter Ego that it created Goggins right
and I'm curious like what led to the
creation of the Goggins alter ego
disabled us
was comfortable for me was if it's easy
for me
you know I'm gonna do it
and so when I was going through prayer
Rescue Training I ran up against an
obstacle that I didn't think I was gonna
run up and it was the water
I [ __ ] hated the water and but I
tried hard to get over that and I would
go to the pool and I would try and I
would try but my mind wasn't strong
enough David Goggins even with all the discipline
discipline
I didn't have that next [ __ ] level
when you're truly committed to something
not like were you like you know I want
to be a doctor but when I run into this
roadblock I don't want to be a doctor no
I'm going to be a doctor come hell in
high water
I need that kind of commitment and David
Goggins didn't know about that
commitment I knew how to wash a car I
knew how to clean a house I knew how to
you know do all these manual labor jobs
but when it came down to True suffering
to the highest of suffering I didn't
have that next level of all right [ __ ]
[ __ ]
we have this next level David Goggins
wasn't enough
so I went into my mental lab and
realized but I want to be great
but I don't have greatness in me
so I had to create a [ __ ] that
was great
and in my mind I'm really big on visualization
visualization
and people might think it's all kind of
[ __ ] believe what the [ __ ] you want
I don't give a [ __ ] this is a true [ __ ]
right here man I went in my mind I said okay
okay
I want to look like this
I want to feel like this and I want to
have a mind that is [ __ ] cast iron
steel that is [ __ ] never dull that's
always [ __ ] shocked that was the
biggest thing I wanted I wanted to hit
obstacles that [ __ ] most people up
including myself
but I didn't waver I didn't fear I
didn't run away I just stayed and
marinated in the [ __ ] fear in the
suffering and through that
building Goggins
I will become Goggins when necessary and
I started to do these things on my own I
had my own trading ground I built the
training I wasn't Navy Seals if you go
to Navy SEAL training not prepared
you're going to quit
so I built this training ground on my own
own
and I started doing these horrific
things that David Goggins couldn't handle
handle
but Goggins started slowly coming up I
started putting that visualization of
the guy I wanted to create and in that
water when things got hard when I was
training them on Goggins would appear
Goggins would appear when David guidance
would come up goggles would smack him
the [ __ ] down and say no [ __ ]
we're gonna drag you through this and
that's kind of how it happened over a
period of time
this man evolved Goggins became the guy
that can withstand all kind of torture
and pain and keep coming after you
and that's where that next step with uh
Evolution became and speaking of Goggins
appearing when you need him in the book
you talk about the Moab 240 uh this 240
mile race in Utah and talk about this
elevation gain of over 31 000 feet
you're 200 miles or so into the race and
I believe this was in uh in in 2020 but
there was a time where I think you
describe it you win in uh porta potty or
something David went in Goggins came out
if you could speak to that yeah man so
like I said nothing's permanent
nothing's permanent that's why I'm
always big on you have to keep what you
want to be in the front of your mind
because you're going to always lose it
within the suffering and suffering
people always hear me say suffering it's
not just physical man there's so many
forms of suffering I hear it's not even
funny and most of them are not physical
most of them are psychological
so I'm going through this race I get to
mile 200 of my second Moab
and I'm doing well but I'm in extreme
pain man my [ __ ] ass is raw my damn
feet are broken I have six layers of
tape on my is this I'm I'm jacked man I
have 40 miles to go I'm having this woe
is me why the [ __ ] am I out here I'm at
high elevation I can't breathe real well
everything's wrong
so I'm with my Pacers name is Mike
and I see this porta potty of sorts and
I'm like I just need to get off the
[ __ ] course so I lied to Mike I'm
like hey man I gotta go to the bathroom
and I go in this outdoor house so that
there's a bathroom in it so I went in
there and I'm in there and I'm and I'm
thinking I'm like God man I just wish I
would fall into this [ __ ] toilet you
know I like like big sinkholes I suppose
I fall in there man and maybe I'll break
my leg or maybe something would happen
where I can't finish the race
and as I'm talking to myself like this
out of nowhere
Goggins appears
in my mind he's like man are you really
[ __ ] talking like this bro
imagine if you were to [ __ ]
be able to have people hear your
dialogue right now man you came out here
in 2019
and his course kicked your ass
and all you wanted to do was come back
here you trained on [ __ ] up knees you
put so many miles in you visualized all
this you've you've run this course a
million times and now you're in a
[ __ ] porta potty like a little
[ __ ] [ __ ] whining and crying to
yourself lying to your Pacer that she
got a [ __ ]
so basically what happened was God has
got a hold of me and knifed David
Goggins and stuck them in that
Porta-Potty and Goggins came out
and when gargans came out with 40 miles
to go over 240 mile run
it was the most epic ending of any race
I can remember
that last 40 miles was something that I
can't even describe but what I will tell
you is once again it shows you
what the determined mind can do
there's no David Goggins Goggins
there's just David [ __ ] Goggins
and that's what people don't get Man
David Goggins just changed his [ __ ]
mindset in that Porta-Potty
my feet still hurt my back was still
aching the pack was still heavy
everything was the same the only thing
that changed
was how I approached the situation
I no longer wanted to be a victim
of that race a victim in my mind I
wanted to dominate with most people
would refuse to dominate I wanted to
dominate earn the most harsh environment
and that's what happened
and your Pacer Mike I mean you describe
him as a fellow Savage what was his
response to this he said when he saw you
come out
well you know he was used to me for
about a period of an hour and a half two
hours just being like a little punk
I would walk I would run I would kind of
lean over when I came out he didn't know
the David Goggins Goggins thing I hadn't
talked to him about that there's a
another person that lies deep with
inside me
so when I started running he could have
believed that I started dropping my
pacer think about this I'm 200 miles in
no no sleep breaks [ __ ] up ankle and
he knows I'm jacked up and this guy who
has run I think about 60 70 miles with
me at the time
heals him 200 miles into this when you
start dropping a guy and he knows he's a
Savage he's run several Ultra races he
knows how broke a man is at 200 miles
I'm throwing down seven minute miles man
and I'm leaving him I know what he's
thinking about because I know he's a Savage
Savage
and I know what I'm trying to do to Mike
I'm using Mike as the ultimate
ammunition because two Savages
and one Savage knows that the other
Savage has gone 200 miles
I'm [ __ ] with this guy now I'm using
him as fuel I'm using his anger his hate
he's mad at me now he's mad at himself
I'm using it this is my boy but I'm
using him I'm dragging that [ __ ] I want
him to be mad at me so he can bring the
best out of me and that's what happens
he's mad so we get down to in this
[ __ ] Hill Victor sent down and he's
like he gets on the phone
he calls his wife he calls my [ __ ]
girl Jennifer he's losing his check what
the [ __ ] he's like this guy just [ __ ]
dropped me he's literally out of his
mind he can't believe what he saw
and then from then on man the next probably
probably
15 miles or so before the next
checkpoint the real race was gone even
though it was still going on
it was me and Mike
and there was two guys out there barely
talking just going at it and that's what
I wanted and that's what Mike was
thinking he never told me really what he
was thinking he showed me how the [ __ ]
are you able to do this and I pissed him
off and it was beautiful it's like when
you when you see someone do something it
means more than When someone tells you
something and and I know and can't hurt
me to talk about the concept of taking
souls and I'm not sure you were trying
to take Mike's soul in that moment but
if you could describe what that concept
means it's kind of like that so the
basic of taking Souls
is when
the normal human being
in the situation that you're in
would be defeated
and the person or people with you know
that in that situation a normal human
being would be defeated in that situation
situation
and you rise
above the normal human being
so it makes all the people around you
feel lesser there
fore you own a part of their soul
because in that moment and I got it from
going through Navy SEAL training I
watched all those Navy SEAL instructors
who had gone through hell week and now
they're putting me in my class through
hell week I'm watching all because they
all know at Wednesday we're all defeated
everybody's [ __ ] up on Wednesday and
it's Wednesday but I got the information
I know where you were on Wednesday
and I know what you're thinking I should
be at Wednesday I should be as [ __ ] up
as you are
I'm not going to give you that
I'm going to show you what Wednesday is
for me
Wednesday for me is not Wednesday for you
you
and so when I did that I saw the
instructor's faces but I was strong as [ __ ]
[ __ ]
I was at our 80 90 of hell week I was
like at minute one it's like how we
could just started
so why you take someone's Soul because
they don't know how you're able to do this
this
at that State of Mind that state of
being and that kind of code and misery
but you find more when no one else can a
smart human being
will see that and you will Elevate them
and that's what I did to my boat crew my
broker was [ __ ] up but they saw my elevation
elevation
so they said [ __ ] if this guy can do
what one man can do another can do
so they elevated themselves
but as my broker elevated I saw that
everybody else was like what the [ __ ] is
going on
and so we used all of that ammunition
all those sad long faces all of that
like questioning what the [ __ ] and we
used it for even more ammunition
so taking Souls is when you put yourself
in an environment that most people won't
succeed in and you thrive in that environment
environment
now though it's interesting because I
think one person could see all this and
see you in action and feel inspired and
then there's a whole another set of
people that kind of have the opposite
effect in the sense that you know in the
book you talk about sometimes people
feel uncomfortable around you because
they feel judged which is not true
you're not judging them but really
they're judging themselves
tell you the truth man I was a [ __ ] up
person I had a lot of problems
but I'm gonna give credit where credit's
due when you work as hard as I do
and people don't want to believe it but
they know it's true
they they know it's true it's how I talk
it's how I look it's looking at in a
person's eye you know it's my [ __ ]
bullshitting you so you can think I'm
lying all you up in the back of your
mind you [ __ ] know this guy's the
real deal
so when I get around you
I'm like a [ __ ] lie detector
I'm not calling you out I'm not saying
the word but the second you start to get
close to me like those metal detectors
you get that metal detector on the beach
you find that watch in the sand
that's what I am with people man they
get around me and they know what they're
not doing
they know how hard they're not trying
and I bring out the worst in them
because they know that God man they
start to judge themselves without me
even saying the word
they start to go with their own resume
of life
and start realizing I'm not doing enough
I haven't done enough and what that does
in terms it makes them very angry at me
or whoever is working hard whoever that
hard working person is that they get around
around
they're immediately not going to like you
you
because they know that you're working
hard for everything you have and they
just refuse to do that so the only thing
best to do is run their [ __ ] mouth
and talk [ __ ] about it people always
talk about they've got naysayers and
critics and the haters and so on but
look you can look at any of the videos
you post online just look in the
comments they're all there and you talk
about a strategy that you've used to
actually turn this into energy the the
haters mixtape what is the haters
mixtape so basically when I was younger
things used to bother me hate bothers everybody
everybody
people want to say it doesn't bother
them but it does when someone wants to
get on there and and talk about you in a
way that's not truthful or just talk
[ __ ] about you in whatever way you know
they want to
I started realizing so I I'm always
about studying the mind
but most of my studying it comes on
studying my own mind but studying other
people's minds
so for the longest time I was like man
why are people talking so much [ __ ]
but once I started studying the mind of
the week
you'll never hear me talking about
somebody else you never hear a
successful person talking negatively
they may give criticism but as criticism
to help you get better they'll never
just go on and start all this
[ __ ] man because we ain't got
time for that [ __ ]
I ain't got time to go on your Instagram
or your Twitter or your Facebook or your
blog or anything and run my mouth about
you first of all it shows I'm not a man
I'm just a [ __ ]
so I started studying these
[ __ ] weak people who these
trolls these [ __ ] talkers these haters
I'm like man you're exactly where I was
years ago
so the more I studied and the more I
realized man the problem's not me
and this in the after school special man
I'm not here to make you feel better
it's just the truth
you'll never meet a hater doing better
than you my friend and that is the truth
so what I do is I take all of that [ __ ]
and I get all the hate I get my phone
and I talk into it what everybody said
about me
I'll talk into it so then I start having
fun with it
I started putting beats to it different
tracks to it Eminem soundtracks whatever
started putting on the loop unless
before I know it man I'm like damn this
just kind of [ __ ] badass
who the [ __ ] gets their haters content
that are talking about yourself
and I listened to it and before I know
it it becomes the ultimate fuel
even though I'm not listening to their
[ __ ] that way it just gives me a spark
on those days and I'm like I want these
[ __ ] to hate me even more the
haters follow you like a [ __ ]
they know more about you than your mama
knows about you they get all your books
they get all your podcasts they get all
your social media they know where you
live they know where you sleep they know
everything about you
me knowing that
I'm gonna let you know about this too my
friend I'm gonna give you some more fuel
to hate on me man for you to not like
yourself even more so that's that's
where all that comes from
well well dude I'm curious so with the
first book can hurt me immediately goes
to the top of the charts New York Times
bestseller uh around the time I think
Michelle Obama's book came out and then
I don't know if you meant to do this
again but you fast forward a few years
later Michelle Obama comes out with a
second book right around the time never
finished releases and boom again once
again at the top of the charts how did
life change for you between the first
book and the second book just from the
standpoint that David Goggins becomes a
household name financially you know
you're taken care of you kind of look at
things in terms of like where's the
motivation coming from then and I
probably used the wrong word because
it's probably discipline but where's the
desire in that fire coming from after
you know you've achieved all this
success like I said in the beginning a
lot of people think that I'm just some
[ __ ] Warrior
some guy that does push-ups and sit-ups
and runs
they got it so wrong
they got so wrong man like most of my
true ability comes from the discipline
of mind
and that's where my motivation was is
that most people put me in a category
they didn't know the side of me that can
write deep thoughtful books and give
people things that can make you cry make
you happy make you sad I can bring you
through an emotion I can give you 10
years of life within three pages for me
I grew up and I thought I was real
stupid I thought I was dumb
you know I thought I couldn't read and
write all these different things man
so the motivation for me now is that
while I do run a lot and I do do a lot
of working out that's where I go to school
school
that's my school man that's where I
learned that's where the deepness of my
thought comes from
that's where the philosophical side of
me comes from that's where all my
Parables come from
I speak in like Bible terms a lot of
times and people don't understand man
how how deep I am
so when I go up against Michelle Obama
and I'm a self-published guy
you know they spent over a million
dollars trying to get Michelle Obama's
book out there
even though I didn't choose to come out
with Michelle Obama both times this is
by chance
it was energy the world I come up with
the one of the biggest women people of
all time
all right [ __ ] let's go you're
smart brilliant woman
this ain't got nothing to do with
[ __ ] running swimming push-ups
sit-ups it's the intellectual side that
[ __ ] started in the half that I
do have that was the motivation
I'm gonna go up against the best of the
best in book writing
and I'm gonna be better than you
that was the motivation the creative
mind through the suffering through the
life that I thought was horrible but it
was an ultimate training ground
the lessons I learned didn't come from
Stanford Yale or Princeton
they came from the Hard Knocks of life I
got a diploma in hard knocks man and so
now I'm writing from the [ __ ]
calloused mind
I'm not writing from the Yale and
princetons and harbors and being with
all these political groups and [ __ ] I'm
running from Real World deep Savage deep
in [ __ ]
and the beauty of that when I go up
against these Savage great minds these
great people who are smart and the whole
world knows them and just a fraction of
people know me but every day Jennifer
wakes up I'm looking right at them my
books right by them I put no money in
the marketing put no money in the [ __ ]
it's just grit hard work and the
sergeant Jack disciple of discipline
[ __ ] that got me there so all these
[ __ ] who think they may be
stupid you think they may not be able to
get it done
I got something to tell you can compete
with the top Minds in the world
if you're willing to armor and callous
your [ __ ] mind and outwork them
[ __ ] and dig deep where most
people see four walls
I see a massive empty space that
deserves all kind of creativity to make
it look beautiful I love it I love it
and David you talk about the importance
of having the right people in the
Foxhole with you how do you know who the
right people are
you know what that's that always happens
to me a lot of years to figure out
you know you're the right people in your Foxhole
Foxhole
when you're waking up at three o'clock
in the morning you're going to bed at
midnight and you're waking up at three
and no one says is this smart to do you
need some time off you need to take a break
break
when I start hearing that [ __ ] while I
know what I'm doing to myself
I was behind the power curve man when
everybody starts off in first grade
I had them negative grades
I started off in the [ __ ] dungeon I
had to dig out of the [ __ ] damn grave
to get to first grade so now you're 20
years old where everybody graduated high
school and all sort of [ __ ] man I gotta
make time up
so while people think 24 hours is one
day for me it's three four five days
I gotta make up time I'm behind I gotta
go to summer schools in my mind
when a [ __ ] who's with me
realizes this motherfucker's got to go
to summer school in his mind he's got to
make up time he needs 22 hours of the 24.
24.
and they just get it he's trying to go somewhere
somewhere
you are the right person for my Foxhole
I don't want to hear no [ __ ] about
resting I can't rest right now I don't
hear no [ __ ] about what I'm doing to
myself I know what I'm doing myself
did you see how I came up I gotta catch
up now
and that's what life is about sometimes
you are raised in a position where you
are behind
we have to make that time up
I'm sorry it may be inhumane you may be
unbalanced it may not look right to you
I don't give a [ __ ]
it's the situation that life put me in
and I need people to say when I don't
want to give at three in the morning I
need a [ __ ] my life that see me
go to bed at 12 and wakes me up at three
saying you need to get this [ __ ] done
that's the Foxhole I don't need
critiquing I need pushing I need pulling
I need anger I need passion I need to
drive I need them [ __ ] man
those bad days I don't need somebody in
my ear saying man
man
because then that's all a person needs
is that support can go a lot of ways man
it can go a lot of ways I support you in
everything you do
and I support you in everything you
don't do
I don't want the support and everything
you don't do
I need to support always and things that
you do do and as you say in the book you
don't need to be blowing noses and
wiping buttholes when you're in a firefight
firefight
no sir no sir here's your weapon here's
your ammo
and that's your corner and that's your
sector have fun if you have everything
you've described I mean you you have the
kind of life that it's almost like
fiction would have even been stranger
because you talk about that you're not
like Will Smith in the pursuit of
happiness in the sense that when you
know when when you hit a high point in
your life there's always something
around the corner right that's that's
all that's potentially going to strip
you down of everything and put you back
to zero has that always been the case
always man whenever I am I'm that one
person man who's like has the flag in hand
hand
climbing Mount Everest and I am almost
getting ready to stick that flag in hand
in the Avalanche comes
every time man and it sucks
but you have to know why you're here on
Earth whether it's the truth or not and
and
through a lot of years of living I I
honestly believed I was put here
to show people how to get through the
dark times
what mindset it takes to get through the
dark times when you've almost reached
the Pinnacle but you never will
you never will just because
the lessons aren't learned at the top of
the mountain my friend
the lessons are learned
in the middle
at the beginning never at the very top
so that's why I became so knowledgeable
man I never made it to the top of the mountain
mountain
and every time I almost did
I had to climb back up every time I
climb back up
the lessons became more crystallized
everything became a lot more clear to me
and some of the things I missed in the
first climb I got on the second climb
but it doesn't mean because you're
climbing the same Mountain over and over
again that you're not super [ __ ]
successful it doesn't mean that at all
I'm super [ __ ] successful
but the success came from climbing the
mountain over and over and over again
and now I know the fastest route up that [ __ ]
[ __ ]
I know all the [ __ ] dangers I know
all the [ __ ] trip holes I know all
the [ __ ] up wiring and ropes and
[ __ ] anchor points I know them all
so that mountain I climb every day in as
hard as it was when I was 24 25 26
I'm much more knowledgeable but I still
gain a lot more knowledge from it so now
I I hike up it
versus climb up it now
and I know throughout the book you talk
about that there's no transformation
without a breakdown faced with probably
a million times where you could give up
and quit but nobody's looking nobody
would know you don't do it but you also
describe you know that it's not always
the wrong move to quit in what instances
would you say it would make sense for
someone when they're considering giving
up or retreating in some way to actually
do that I always have uh a sheet in my
head a piece of paper of all of the
things I have to do in life and I break
that down into everything I can do in
this situation it's a list of exhausting
all options in that one situation you
have to go through every [ __ ] scenario
scenario
you have to have tried everything to succeed
succeed
and then beyond that think about how you
can link up these two things on the list
because maybe these two things together
will help me succeed
so once you go through the whole list
then you gotta start pairing the things
up within the list
and once you know in your heart and this
is called the accountability Way Beyond
some accountability mirror
that I've literally tried and exhausted
every single option
that is when you say to yourself
maybe this is not for me
but nobody
nobody does that so
so
you with this question the answer is
Almost Never
because no one has the patience to sit
in the muck in the filth of life
for years
it takes me years to do [ __ ] not like months
months
it takes me years
so people don't have that kind of
patience man they just don't
so they never get to where they really
want to go they want it now and now's
not the answer
it's interesting we had Tim Grover on
the podcast and he talks about the pain
of discipline versus the pain of regret
from your perspective any regrets
looking back you know what I have a lot
of regrets most of my regret comes from
when I was younger
and I didn't have I caught self
I didn't have self
and that means self-esteem
self-awareness self-belief
self-motivation self-discipline
so we don't have that you attract the
people in your life that that you're
most like
and I was most like a loser
so I attracted a lot of [ __ ] losers
and when you were in that mode of life
and you're not around people getting up
at three four o'clock in the morning
grinding saying come on [ __ ]
let's go I'm not talking about the gym
I thought when it comes to making money
when it comes to [ __ ] anything these
people who are [ __ ] just out of their
mind obsessed
I didn't have that
I have people who are not waking up till
three four o'clock in the afternoon
going to bed late eating shitty Foods
had no desires had no goals had nothing
and I sat there for too many years
and I got involved with people like that
had relationships with people like that
and what happens is that becomes Who You Are
Are
so my biggest regret
is not building myself fast enough to
not go through
the beginning of my life in the dungeon
it took too long to come out of the
dungeon almost too long to where there
would have never been a David Goggins
there is a time limit on everything my
friend everything has a [ __ ]
expiration date there is no tomorrow
some of us get granted uh tomorrow
but there really is not one I was lucky
and you never want to bring luck into
your [ __ ] life
yeah I know you talk about this early on
in your life you'd read books or even
magazines you were fascinated by high
achieving people and I think in one of
the examples you're reading like a
Sports magazine found that like the only
thing you had in common with like
Michael Jordan was your birthday that
that you didn't have the talent but you
saw they also had other skill sets they
had you know they developed courage and
grit and all these different things that
you could perhaps harness and develop
those characteristics and then I think
you even talk about through the book
that like man if I had the town all of
you would have been in trouble you know
in spite of everything that you've achieved
achieved
yeah I see that right now man because I
was able to achieve so much and once
again people want to give me a title
because it makes them feel better and
that's where a lot where my passion
comes from
and you can hear it now man I [ __ ]
yell when I talk to people man because I
go back to those moments
where there was no Talent
it was just try again try again
try again
and that sucks man it builds in Anger it
builds a [ __ ] anger man when you see
people just floating through life
but like you're going back to Michael
Jordan we're both born February 17th
Jim Brown
great running back February 17th I was
like oh my God
and as I started getting older I realized
realized
man I can't even dunk a [ __ ] basketball
basketball
I can't [ __ ] run man my my legs are
all [ __ ] up I can't run a football I'm
not these guys
so that's when I started gravitating
towards like the crawfords
the people like that that are in the
book just the normal everyday Joe's but
they're not normal everyday jokes what
these guys had was courage
character commitment
discipline these are things that every
human being can work on on their own you
don't need talent you need discipline I
say man I have that
so I started gravitating more towards the
the
the everyday person
that went Way Beyond
they went to that blue to black line I
talked about in the book that beauty
black line where you reach greatness
and I started realizing that's what I
can do
I cannot work a [ __ ] I can
outwork everybody that's what it takes I
can't dunk
but over here everything that I want is
over here in this [ __ ] pile of [ __ ]
hard work dedication sacrifice
I can do that
I can do that all [ __ ] day long I can
get up at three o'clock in the morning I
cannot work you that's where I found
greatness over there
and I'm curious what's the thought
process like for you right now if you
were to take someone inside of your
psyche at three o'clock in the morning
it's freezing rain out I mean the day
David Goggins today do you ever wake up
and you want to do that or is just like
the desires that's not even in the
picture no it is I like right now it
becomes harder every day
the more you get paid nicely
the more you buy nicer things the more
you go from sleeping on [ __ ] up cots
to sleeping on [ __ ] you know
mattresses that are formed to your shape
of your body and heat temperature and
silk sheets and all this [ __ ] man
it's hard to get a bed with some silk
sheets brother
and that [ __ ] people up that's why I
ain't got silk sheets
and it's the thing about it I started
going through a tie in my life
rushed I become more successful with
with more success it became harder for
me to be Goggins
so what I started doing was I went back
to the old school like I said nothing is
learned at the top of a mountain
I had to go back to where David guidance
was fat in his mind
and I said how did you get to where you are
are
I became feelingless
and what that means is I'm not saying
turn off your feelings towards your
family your wife your husband I'm not
saying that
turn your feelings off when it comes
down to you wanting to be better what
that means is when that alarm clock goes off
your feelings got to go away it's
raining outside it's cold outside but
you don't want to put those long hours
in that work
that's what I'm talking about your
feelings must go away
when you know everybody's gone home to
their families but you know you want to
be the top salesperson in the world
or you want to be the [ __ ] best
lawyer in the world where the [ __ ] it is
when everybody leaves to go home and
there's only one light on in the
building of 15-story building
and only one office
every office is [ __ ] dark
there's one office with one light on and
as those [ __ ] go from the club
they look up every day
two o'clock in the morning they see that
and that [ __ ] lights always on
that's the [ __ ] Right There You
Gotta Be You can't have feelings about
when everybody leaves oh man I wish I
was going home in my [ __ ] beautiful family
family
that is true
but you got to learn to shut your
feelings off if you want to achieve greatness
greatness
and greatness is only achieved when your
feelings about that kind of [ __ ] and let
me say that kind of [ __ ] so for those
soft people who may be listening to this
don't put words in my mouth I'm not
talking about your [ __ ] fan and all
that [ __ ] I'm talking about the grind
the [ __ ] grind your feelings have to
go away
and when you reflect because I imagine
like somebody listening to this let's
just address the skeptic and they're
saying I don't know I don't know if I
agree with Goggins I think that's a
little bit intense that's a little too
much but is it worth it though right
because many of the people that are you
know from a distance they're looking up
at the mountain they don't see the
person at the top and they never get
that feeling right they never get that
feeling of achievement they never get
that feeling of of kind of evolution in
themselves but just asking you like
would you say looking back through it
all has it been worth it
well I put this way man a lot of people
say don't be like him
like me
and I get it
and you say was it worth it it was worth
it I'm gonna challenge these people who
say that's a little too much it is
which is why most of my message is for
everybody when it comes down to the uncommon
uncommon
amongst the uncommon
it is only for point zero zero zero zero
zero zero one percent
and these are the people who are want to
be the uncommon amongst them can I talk
about Grover
Michael Jordan is in that category
it's those people who realize what they
want and beyond all things I'm going to
achieve it
so if you don't want to be like me I get it
it
but is it so bad that a person has
millions of dollars in the bank
is it so bad that a person has two of
the top books in the world topper list
of all time
is it bad that the person's broke all
kind of Records is it bad that a
person's been the Navy SEAL Army Ranger
are going to Delta Force training going
to Air Force smoke jumper is is that bad
is that bad that by 40 [ __ ] seven
years old you're trying to find what to
do next
is that so bad because you've done
everything in the world because the
second you thought about you did it
if that's bad
I don't want to see what good is
so why is bad to most people because it
looks exhausting and it is exhausting
and that's why it's bad to most people
most things that are bad to people is
because they can project what the [ __ ]
it takes to get there and as they're
[ __ ] projecting that [ __ ] they're
like oh man
dude you're destroying your life your
health you have no family your own
balance I can make up a million things
but what the real thing is
you projected what the [ __ ] that [ __ ]
looks like and it looks like [ __ ]
hell it looks like hard work it looks
like suffering it looks like a
dedication that people don't understand
and it is that
but that you know all that [ __ ] my
friend I front loaded my life
front loaded everything I wanted to do I
did the second I thought about it not 47
and
I still live like I'm not by choice most
people don't have a choice
I worked my ass off and now I have
choices when I went to go speak to you guys
guys
I could have said no like I do to 99 of [ __ ]
[ __ ]
I don't need that [ __ ] money but
guess what it was my choice
most people have taken that word out of
their vocabulary they got a boss saying
get the [ __ ] up
come here now answer the phone now get
to these emails now
everybody goes to that time but I always
knew David Goggins was gonna be his own boss
boss
and I am now and now I say go [ __ ]
yourself I ain't doing that
and David as we come to a close this
being the game changing attorney podcast
what does being a game changer mean to
you when I hear a game changer to me
to me it's exactly what we've been
talking about for the last hour
Game Changer is all encompassing
people look at oh my God this guy's a
game changer no
no
Game Changer is a very very big big topic
topic
it has a lot of things shoved into that
you don't just show up and you're a game changer
changer
you don't show up to game changing man
it's something that you have to harness
some that you want to be
you have to be that person that has
developed a game changer mindset
a person that wants to be the uncommon
amongst the uncommon you are not a game
changer if what I say right now offends
you scares you makes you like oh man I
don't know if that's for me you're not a
game changer
a game changes the [ __ ] that
says I've been training my entire life
to take the big shot I'm not talking
about [ __ ] a basketball shot man
I'll talk about a person that knows
their value and knows that when they
come to the table
it's the best in the [ __ ] world
that's why now my price is so high and
everything I do
and everything I do everything is high
because I am a game changer not being
arrogant a game changer has built that belief
belief
through hard work they know who they are
and they bring the difference to the table
table
game changes everything man but there's
very few people who have that ability to
do that no a lot of people can do it
but very few people want to put in the discipline the hard work and the
discipline the hard work and the dedication to become a game changer
dedication to become a game changer I want to give a huge thank you to David
I want to give a huge thank you to David Goggins for taking the time to speak
Goggins for taking the time to speak with us today and I want to thank you
with us today and I want to thank you yes you for listening to this podcast
yes you for listening to this podcast and for your commitment to growing as a
and for your commitment to growing as a leader
if you found this episode valuable here are three free ways that I can help you
are three free ways that I can help you grow your Law Firm number one download
grow your Law Firm number one download the first chapter of my book absolutely
the first chapter of my book absolutely free at gamechangingattorney.com number
free at gamechangingattorney.com number two you can shoot me a text at
two you can shoot me a text at 404-531-7691 and I'll answer any
404-531-7691 and I'll answer any question that you've got for me and
question that you've got for me and finally number three if you can leave
finally number three if you can leave this podcast a five-star review it'll
this podcast a five-star review it'll help us gain access to more influential
help us gain access to more influential thought leaders and bring their Lessons
thought leaders and bring their Lessons Learned here to you
Learned here to you for more information on our interview
for more information on our interview with David Goggins see the show notes
with David Goggins see the show notes for this episode in your podcast app or
for this episode in your podcast app or visit gamechangingattorney.com
visit gamechangingattorney.com [Music]
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