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Lara Young | AI-Driven Business Summit

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This content explores the evolving landscape of coaching in the age of Artificial Intelligence, emphasizing that AI will augment, not replace, human coaches by handling technical tasks and providing data-driven insights, allowing coaches to focus on deeper human connection, ethical considerations, and transformational growth.

Welcome back everyone. This is an encore

session that we are hosting posts

summit. Our summit ran last week and we

were really excited to have Laura Young

come and talk with us. Unfortunately,

she got sick and so we weren't able to

have her session last week, but we are

back and we are going to meet up with

Lara. I'm going to first give a bit of

an introduction and then we will get

started. Um, so just so everyone knows

who Lara is. Lara Young is the founder

of the Mindset Coach Academy and

co-founder of the ICF Accredited Mindset

Dimensions Report and she has over 30

years experience as a coach, mentor, and

trainer. She's trained hundreds of

coaches through accredited programs and

is pioneering the ethical use of AI and

coaching, which I love to have this

conversation about today. Um, Laura

blends neuroscience, psychology, and NLP

and behavioral science. Laura equips

coaches uh to deliver transformational

results while ensuring technical

supports, technology supports never

replaces the human heart of coaching. So

Laura, welcome. I'm so glad to have this

conversation today and that everyone

gets to tune in live for your session. >> Yeah.

>> Yeah.

>> Brilliant. All right. So I'd love to

kick off. So today's the format of today

is I'm going to run you through a

presentation and um the idea is that I

want you just always to be keeping in

mind your own coaching business or

whatever business you have um and think

about the application because this is

really about thinking about AI and the

future of coaching. So it's really

getting us to explore those concepts. So

before we do begin, I'd love to know

what role you play. So, some of you may

be coaches, consultants, therapists,

mentors. Some of you may see yourself as

hybrids of of those, or you may see

yourself as none of those things, but

I'd love just to know in the chat what

best describes you, just so we get a bit

of a a litmus test of of what role that

you're currently playing. Um, and who's

in the room because even though this is

about the future of coaching with AI,

very strongly has an application no

matter which one of these roles that you

actually play. Okay. So, um, you know,

and I want you to be thinking with that

hat on. And the next question I have for

you is when you think about the future

of coaching with AI, what word or

feeling comes up for you? I spend a lot

of time with coaches and consultants and

therapists and you know, there's lots of

different emotions in the industry about

AI and the potential, but also maybe the

risk of AI. So is there anything that

comes up for you specifically when you

think about um AI and coaching and the

future? Um so automated speeds and ease.

Great. Okay. Excellent. So to do with

automation, streamlining, making things

easy. Anything else coming up in terms

of emotions or words when you think of

AI and using it in your business? You've

been through a lot of different

presentations and workshops with lots of

different options. Um, Liz makes things

easier but concerned about the need for

coaches in the future. Liz is exactly

what we're going to start to explore

today. So, thanks for that. I think

that's quite a common maybe a common concern

concern

um among coaches opportunity to educate

others on its use. Wonderful. Okay. So

keep those coming and I will keep the

presentation going because what I did as

well in preparation for this was I asked

I surveyed 100 people and I asked them

what is the difference for them between

you know coaching and AI what's the real

fundamental difference that they see um

with AI as a coach so and here they are

distilled down for you so the feeling

was that AI can simulate listening

because remember it's not really

listening it's a simulation

right? Um, and it cannot embody

presence. So, it can simulate listening.

It can respond to prompts, but it cannot

embody presence in the way that a coach

does. AI sees correlations between

different concepts. It can see patterns,

but it can't actually feel the meaning

behind those. So, and or ask that

question, what does it actually mean? AI

can follow the rules that it's

programmed or trained to follow, but

only human beings can really weigh the

value, the implication of that. AI

operates from training data, but human,

it's human connection that really

generates emergence.

Uh, AI can summarize, but it can't

symbolize. AI may not necessarily be

very effective at things like metaphors.

And a lot of our clients speak in

metaphor or they share their experience

in metaphor with us. All change happens

in relationship not in information

exchange. So it is that it is that

dialogue and it's not just about the

dialogue but it's the whole um the

relationship the context of things

rather than just a back and forth binary

conversation. And AI does not evolve

through reflection or humility whereas

coaches do. We're always growing, we're

always learning, and we're always developing.

developing.

So, it's really the difference between

three key things between language. So,

AI produces language um and awareness.

And that's what the coach is there to

help our clients evoke. In fact, one of

our key competencies as coaches is

helping our clients to evoke awareness

about their their current situation,

about their goal, about their beliefs,

their values, their identity, all of

those different things that make up, you

know, their mindset that make up who

they are. It's the difference between

prediction and understanding. So

predicting what may happen as a result

of data but then also understanding the

implication of that and also the wider

ecology or the wider context in which

our clients operate and simulation which

essentially is what AI is right it's a

big simulation and consciousness and

actually bringing consciousness into um

our coaching relationship.

So the key question for all of you today

is what role will you play when the

barriers between consciousness and

artificial intelligence dissolve? And

there's a feeling that maybe this isn't

too far away and I'm going to get into

that um in some detail as we go through

the presentation. But the core idea that

I want to explore here is that AI is not

replacing coaches. So you can sigh a

sigh of relief. I think it will replace

some elements but not coaches um in

entirety because what we're doing is

we're actually entering an era where

coaches who understand how to engage

with intelligence and that is cognitive

intelligence, it's emotional

intelligence, it's all the layers of

intelligence and then both artificial

and human versions of that will create

transformational impact like never

before. So this is actually quite an

opportunity for us um whether we're

coaches, consultants, therapists, etc.

And so we're in the middle of what I

like to call the intelligence explosion

because we've had never before have we

had so much information and intelligence

available at our fingertips. And what's

happened of course is there has been an

evolution. It's not not been immediate

and it still continues to evolve. So the

very first wave that we've experienced

is AI as a tool and that really started

back in 2020 and you know went through

until 2023 and a lot of coaches are here

at the moment and this is where we're

thinking about tools like chat bots and

using prompt engineering to prompt um

chat GBT or claude or perplexity

automated scheduling and note

takingaking. I notice a lot of you have

got your notetakers in today and then

using it for things like marketing and

offer creation and we've had some

brilliant presentations on u through the

summit on how to use AI to do exactly

this. Now the second wave is AI as a

partner. Now the early adopters are here

and this is where we've shifted from uh

simple AI to more complex reasoning

models. We've got aentic models etc. So

AI is able to do more to follow more

instructions to communicate with other

uh chat bots for example with other

agents. We can use it for real time

coaching enhancement

and here's where it's getting like to

the back to the future type thing and

I'm going to explore this in more detail

but now we're in the age as well where

we're starting to see the emergence of

ambient AI. So for example, we've had

Meta's Ray-B bands come out where, you

know, they can translate conversations,

the text comes up um on the glasses. So

the wearer has immediate access to, you

know, translation to information, etc.

And this really is the glimpse that we

have as coaches as to the sort of things

that we can really be utilizing far more

effectively that already exist uh to

help us to deepen our coaching and

deepen the results and to help our

clients in um you know in much more um

productive ways as well in terms of

achieving their goals. We've also got

multimodal intelligence. So now we've

got AIs that are out there that are

listening for, you know, changes in

voice, changes in breathing pace. Um

we've got, you know, AI for vision. What

are we noticing? What are we paying

attention to? And also measuring our bio

signals, biological uh signals. And a

lot of you will already have this,

right? If you were a Fitbit or an Apple

Watch, we've already got access to all

of those things. And I'm going to talk

to you in a minute about how we can

currently if we chose to use those in

our coaching. And there's also the

opportunity for continuous client

monitoring between sessions. And so

that's kind of where we are now. And

we're just on the, you know, on the edge

of that. Um, oops. We've gone from wave

three to wave four. Just got to go back

a page. Whoops.

Whoops.

Oh, there we are. So what's coming is AI

as an ecosystem

and so this is where we have ambient

intelligence right so this is no longer

going to be about typing into chat GPT

or typing into claude um with a prompt

this is actually going to be almost as

though AI is in the ether and we have um

ambient intelligence surrounding clients

247 access to information about

themselves the world around us and

access for us as coaches to what's going

on with our clients. And what this is

going to lead to is that we can start to

do predictive intervention before any

crisis occur. We can help our clients in

an in the- moment in real time way like

never before. And the other thing that

this ecosystem is going to enable us to

do is to develop these collective

intelligence networks amongst coaches.

So there can be much greater

confidential of course and I've got some

slides on this coming up around the

ethics and everything. Um but where we

can really start to um you know

collaborate in a way with information

about what actually does lead to change

in behavior, change in belief, those

kind of things, right? What actually

does create transformation? Because

we're going to have a much access to a

much wider data pool based on real time

coaching interventions. And this is

where we're headed. And then we move on

from there

and wave four is the cognitive co-pilot

era. So this is where you know we heard

on some of the presentations that AI

every 2 3 months four months it's

doubling right in intelligence. And so

we're going to see AI reach IQ levels of

1,600 plus. So this is 10 times smarter

than Einstein. And at this point what

will happen is that AI can model human

psychology with unprecedented accuracy

and also predictive coaching becomes

possible. So what happens is that AI is

going to be able to spot those patterns

and identify where someone may be

heading towards burnout where they may

be actually experiencing a breakthrough

or about to experience a breakthrough.

AI will also be able to tell us the

difference between a co a client who is

performing for us or telling us what we

want to hear versus you know their

current reality and also it can help us

with identifying when maybe someone is

about to self-sabotage or you know take

a few steps backwards in their growth

and development. So

>> the other thing that can happen as well

is if emotional AI emerges as Mo Gad Gad

predicts this means machines could

genuinely understand human emotions and

not just simulate responses. Because I

want I want you to remember that even

though we think we're talking to a

person, we're not talking to a person.

We're talking to a machine, a technology

that has been trained to recognize

emotion from certain words that are

spoken. And you do this as a coach

already, right? You tune into what your

what your client's saying. You hear

those limiting beliefs. You hear those

value statements. You hear those

emotional statements. You're already

doing it right. AI has been trained to

do that. And then it gives based on that

information. It gives what it believes

is the best possible response. And it's

a simulated response, not a real

response. And so, you know, as this

evolution occurs, AI is going to be able

to become more and more humanlike in its

training and its ability to actually

respond. Can I just um get in the chat?

Is everyone okay? Just give me a one, a

thumbs up. Is this all is this all

making sense for you um at the moment?

And yeah, good. Okay. Brilliant. Thanks,

Freddy. All right.

So by 2035 there'll be two types of

coaches. There will be AI enhanced

transformation coaches and they'll be

thriving. They'll be partnering with AI

focusing on honing the irreplaceable

human elements. And this is what I want

you to focus on. Often times what

happens is we focus on oh my gosh I'm

going to be replaced. If it can do this,

what about when it can do that? I want

you to really start to think about your

own personal contribution. Um you know

sharpening your own saw. What is it that

you do? And there are so many things

we're going to come on to it as a coach

that AI simply cannot replace. And yes,

AI in all likelihood is going to replace

traditional technique coaches, right? It

is going to replace goal setting, right?

Um it is going to replace um perhaps

even some kind of problem solving

because AI can perform those techniques

better, cheaper and faster, right? And

people will be communicating with AI as

a coach in inverted commas. They'll be

asking questions. They'll be putting

problems in there, asking AI to help

solve them. We're all already doing

that. Okay? And the question therefore

isn't whether AI will transform

coaching. It's whether coaches will

transform themselves fast enough to

remain relevant. Okay? Now, a lot of you

already have incredible skills that AI

is is currently replica replicating or

trying to mimic. You deepen those

skills. You deepen um and enhance your

value in that client relationship.

Now, Sam Olman says we're heading

towards super intelligence within this

decade, but I think most people miss and

people get freaked out by it, right? But

super intelligence doesn't actually

replace human wisdom. It actually

amplifies the coaches who know how to

integrate it. When we know how to take

all that information and we think how

can I apply that in my business? How can

I apply that in my work? How can I help

um use that to help me be the very best

coach that I can be? Help me to help my

clients get the most transformational

results by leaning into it. That's where

the difference is going to happen. And

one of the things I one of the one of

the um the quotes that I've that I've

heard is you know Gary Vee talks about

in the future people will hire people to

go for a walk with them right in the

future people will hire people to go for

a walk with them because human beings

are you know we've had co we've had all

of these things happening the advent of

AI technology people want connection

they want company and I think that

bodess really well for us as coaches

because ultimately I think people will

want that connection because although AI

will become smarter than us, it's you

know it's inevitable, it doesn't have to

become wiser because you can have

intelligence and not be able to apply it

in a way that truly matters and truly

creates transformation. We all know

those really bright people in our lives

who are super intelligent, right? but

they can't book a holiday for themselves

and get it right. Right.

Or they can't make astute decisions. So,

um the the thing here for me and for you

is that coaches who develop alongside AI

won't just survive, they'll become the

bridge between artificial intelligence

and human growth, happiness, and

potential. And that's ultimately the

role that we do want to be playing.

Okay. Just going to check the chat.

Yeah, community. Absolutely. And here it

is too. 100% Laura like people want

community. They want to feel a part of

something. So if you've got a community

on school for example, people will be

craving that. They're craving community

and connection. And if you're a coach,

consultant, therapist who's got a

community and you're creating that

engagement and creating that space.

That's again something that AI cannot do.

do.

Now the reality here is and it's a bit

of a reality check, right? If you don't

have the skills to coach, AI is not

going to make you a better coach.

Because you can have all the ingredients

to make chocolate brownies and still not

know how to bake the perfect batch. You

just look at them thinking what goes

where and when and how and what do I

preheat the oven to. But we've got to

recognize and as as your coaching,

right, you have an expert set of skills

and without them, you only get halfbaked

results. And this is the thing, you

know, your your responsibility, I think,

and it always has been, right? You take

them out too soon. That's right. They're

all runny. Yuck. Um the thing is that

you know your coaching skills are the

thing that you have that is that you can

leverage and that you know the more you

coach the better you get, right? And the

more you develop these skills and

perhaps even in concert in harmony with

AI, um you know, the the more effective

you're going to be. Um

so I'm just struggling with my little

computer thing. So there's some things

like the reality check for me, and this

is what I think it's really useful for

all of us to ask ourself is when we're

using AI and coaching, does it bring me

closer to my client or does it create

distance? And there is a really I mean

one of the huge principles in in

coaching of course is psychological

safety. Does my client feel safe when

they're working with me? Because they

need to feel safe because if they don't

feel safe then they can't they're not

vulnerable. Right? So you won't be

working on the problem. You'll be

working on a very um superficial level.

And I think we need to be aware that

even though we may be excited about the

potentiality of using AI and coaching,

it there's a really big risk that we

actually devalue the human relationship

and that it does create distance rather

than create that that relationship that

we need, that co-creation relationship,

that partnership with our clients. Now

the second thing and I'm seeing this

more and more is that AI is tending to

decrease human agency. So human agency

is our ability to make our own

decisions, make really good judgments,

um use our brains for one of a better

word, right? We are in control of our

actions, our interactions, our beliefs,

our values, our sabotaging behavior.

We're in charge of all of that, right?

And there's almost this abdication of

responsibility that can happen when

we're engaging with AI and we're not

using our intellect. We're not using our

reasoning. We're just taking that as

being read. Right? That's the right

answer. I'm going to share it out there.

Okay? And I think this is a real risk

and I think becoming conscious of your

own tendencies and how you're using AI

and whether or not that is, you know,

helping you to grow and develop or it's

detracting from it. I mean, I know I've

had times where I've been on AI and I'm

like, you need to step away because you

know the answer to this. You know what

to do, right?

The next one is, does it serve

transformation or just efficiency? And I

think this is a huge risk with coaching,

right? Because coaching, what's that

saying? You teach a man to fish and he

can feed himself for a lifetime. You

give a man a fish and he can eat.

Anyway, someone help me in the chat. But

that's basically it, right? Like as

coaches, we don't want to just work with

a client on a goal, then achieve the

goal. Right. Sure. Right. We want to

help them to achieve the goal. What we

really want to do is we want to be able

to help our client so that not only are

they able to develop the skills to

achieve that goal that they've come to

us to work on or solve that problem or

elevate that potential.

We don't want them just to do that in

that moment. We want them to have the

skills and the ability to do it and

reapply that time and time again, right?

That's transformation versus there you

go, there's the answer, there's the

solution, which you know, it's not what

coaching is about anyway, right? Um, and

then also the next question is, would I

want someone using this tool on me? How

would I feel if I had hired someone for

this work to engage with me to get to

get this transformation or facilitate

this transformation? Would I want them

using this tool on me? Okay. Um and

remember coaching is about partnering

with your client to find the answers.

It's a do with process. Um

give a man a fish and he eats a meal.

Teach a man to fish and you feed him for

life. Okay. Yeah. Um,

there we go. So, here we go. Now, we're

going to get into a little bit of like

sci-fi, Back to the Future, Michael J.

Fox here.

Um, all right. It may not be actually

because that's going into the past,

isn't it? But anyway, right here are

things that are here now. They should

sound like science fiction, but they're

not. Meta Rayban IR glasses. Right.

Who's heard of these? Seen these

advertised? I think they're about 799 at

the moment. What they do is they do live

visual AI processing. They have conver

you have conversational AI in your field

of vision so they can translate language

etc. And so imagine conducting sessions

you're wearing your AI ray bands where

AI is observing body language. It's

scanning for environmental context and

providing you with this ambient

intelligence about any client state

shifts that you might miss. Right now,

as coaches, we already are paying

attention to these things, right? It's

something that we're tuned into. We're

tuned into words, to tone of voice.

We're tuned into body language. We're

tuned into facial expression. Um, we're

tuned into the words that our clients

speak. Imagine having that all here,

right? And it is this ambient

intelligence gathering information and

presenting it back to you. This is this

is, you know, the technology is already

here. The next is biometric emotional

intelligence, right? So these are you've

seen those who's seen those headbands?

Um they've been doing a lot of work in

schools. Um and a lot of different

companies have these headbands. I'll

share some of these with you in a minute

where actually they're measuring brain

waves and brain activity, electrical

activity in the brain. and they can

detect when a client's focus is wavering

when they're working or their stress

patterns throughout the day, quality of

their meditation or reflection practice

and the cognitive load during decision-

making. What is their what are the

synapses in their brain doing? Are there

new neural pathways being created? Are

they on automatic pilot? Right? Fascinating

Fascinating

because what it means is that we as

coaches have unprecedented insight. So

instead of asking how stressed were you

this week, you can say I noticed your

stress peaked Tuesday at 3 p.m. for 90

minutes. What was happening with you?

Right? And this specificity when we can

pinpoint those biological physiological

biometric reactions in our clients

really really powerful. Right.

So um and and for me it's quite

exciting. Um

yes um Laura I'm going to come on to

that. You can absolutely do that. Absolutely.

Absolutely.

Um, so how do AI glasses work with I

think they're probably coming, Patty.

Actually, that was my thought because I

thought I'd have to wear my Ray-B bands

over the top. At the moment, they're in

Ray-B band shape. I I imagine it's not

too far away, if not already existing,

where you could go to your Spec Savers

or whatever, and get your prescription

and have, you know, have AI. It's not

It's not far away, right? I still like

Apple watches. I'm coming on to that

Laura. Yeah, absolutely. Exactly like

Apple watches. Um, so yeah, it's not too

far away. Um, you know, I'm someone who

grew up, my first mobile phone was a

Nokia, I think it was Nokia 6110, right?

And I'm from the BlackBerry era as well.

So, I've seen so many evolutions, right?

So, these neural interface headbands,

they're non-invasive thought pattern

detection. They give you real time

cognitive and emotional state. So how

much cognitive load is on someone? How

much stress is on someone? How are they

feeling? Are they calm, relaxed? Are

they stressed? Are they frustrated? So

what can happen here is that clients can

track their mental and emotional

patterns between sessions and you coach

then with unprecedented data, right?

Because what happens is our clients when

they come between sessions, whether

you're running a cadence of weekly or

fortnightly, they come in and they

self-report their experience, right? And

that experience we always must recognize

is very subjective. Of course it is

right. It's a subjective experience. Our

clients tell us what they've experienced

and they choose what they tell us.

Whereas once we have this data

available, we can actually look at the

real time evidence of what their actual

experience was, not what they're

reporting to us.

Oops. Sorry. Got to go back on.

Oh no. Sorry,

Sorry,

I've got one of those. If anyone knows

how to get rid of the little green thing

um, that should work. Okay.

So, the next thing, and those of you

that are already trained in things like

NLP, um, will recognize this, but AI now

has this voice biomarker technology. So

what it can do is it can analyze over a

thousand vocal features. So it detects

stress, depression, cognitive load and

it's so much more accurate than

self-reporting. So it's using the voice

inflections in the voice, tonal changes

um to understand what is going on. It's

being used um with medical patients at

the moment um cancer patients, heart

patients etc. Very very interesting

technology. So this helps us as well to

know when a client is truly experiencing

a breakthrough rather than performing

for us, right?

Continuous glucose monitoring. Now we

can also use we can also in addition to

blood sugar, we can have hormone

monitoring as well, right? Because we

know for women out there, there are

certain times of our cycle where we're

more creative or less creative, where

we're um you know, where we have more

energy, less energy. And so we can tune

into that as well. So think about your

blood sugar impacts decision- making,

your emotional regulation and your

energy. Right? When you have a blood

sugar dip, you don't want to be making a

decision. You tend to be more irritable.

So this is the this is the brilliant

news for us as coaches because what we

can do is we can start to integrate what

is going on physiologically for our

clients and we can talk about it during

coaching conversations because you know

some people will think they're

self-sabotaging but the reality is they

just need to eat something right or they

feel like they're depressed or they're

not you know um they've got no motivation

motivation

right and sometimes yes it's underlying

beliefs or whatever but often times can

be a very very simple solution. There's

a great saying in the medical profession

and it is if you hear the sound of who's

look for horses not zebras.

And that's so relevant to us as coaches

because I think sometimes we're like oh

my gosh there must be a hidden

unconscious sabotaging pattern here.

there must be, you know, there's some

kind of belief or whatever that's

lurking beneath the surface and it could

be just that someone's hangry, right?

And so this enables us to kind of almost

rule out some of those basic markers

that are happening at the physiological

level so that we can do our deep

psychological work. Now the next thing

that's available is these large context

windows where AI is remembering years of

coaching conversations with perfect

recall. And so every session you can

start to build a complete history. We

can have patterns emerging etc. And it

means that we're not always having to go

back and forth to our notes and and what

have you. I think the important thing

here to note is that I want you to have

in your mind we need explicit consent

every time we use AI, right? And I I

we're going to come on to this because I

think, you know, whenever we're using

something that is enhancing our coaching

ability, whether it's our notetaker or

whether it's prompts or whatever it is,

we need to get explicit permission from

our clients every single time. And they

need to have the right to say no as well.

well. Okay.

Okay.

And this is where the ethical boundaries

start to come in. So these tools are

designed to enhance our perception,

right? They enhance our perception.

They're not doing the work for us. We

still need to have that coaching mindset

in place very very firmly. And also the

client's self-awareness, right? The

client can become more aware of these

patterns, of what's happening, of their

reality because we're able to use these

tools in addition to the skills that we

already have. They're never going to

replace a human coach's intuition, their

presence, and their ability to hold that

transformational space. Okay. Any

questions or comments before I move on?

Um, how do I glasses work? Yeah, doesn't

change. Okay, awesome.

awesome.

>> I think you're caught up. >> Pardon?

>> Pardon?

>> I think you're caught up, Laura.

>> Okay, excellent. Good. Good.

So, I really want everyone or I invite

everyone to start to think beyond

prompts and bots and agents, okay?

Because I feel like we're thinking about

um AI development as prompt engineering

or building a chatbot. And they're so

useful. We've seen that through the

presentation so far, right? But I really

think that if we take it to the meta

level, that's kind of like thinking the

internet was about building websites.

The real opportunity here with AI for

coaches is architectural. Right?

Right?

So think about it. What is the internet

for? Right? If you think the internet

was about building websites, I want you

just to go to that next level. What is

it actually about? Right? Networking,

connectivity, information exchange. Like

there's so much, right? And so that's

what that's how I'd love to invite you

to start thinking about AI in coaching

and there are lots of there's seven

frontiers and the first one is I've

mentioned it before ambient present

right so um and Laura you mentioned this

in the comments so we're moving from 1

hour 90-minute sessions to 247

supportive presence so the concept here

is that AI can provide daily micro

coaching through devices that clients

already use like your Apple Watch,

right? What you do is you design the

intervention logic. So what happens when

this happens? If X then Y and then AI is

going to execute with consistency. So

you're going to be there between sessions

sessions

um you know through those kind of

devices. And so how does that actually

work? Well, a client wears a smartwatch

and it tracks their heart rate variability.

variability.

AI detects a stress spike during a work

meeting and it sends a brief audio

message in your voice i.e. your co your

coaching voice. I notice your system is

activated. Remember our work on the

seven 478 breath. Begin this now. It's

just an aid memoir for the client to to

breathe right and then data comes back

to you for your next session.

So this is I don't know. I find this

quite mind-blowing. Like as I was

thinking about all of the potentiality

that we have available,

you know, for those of you,

you know, working in different fields,

you know, different niches of coaching,

you can see the applications. And the

reason this matters is that behavior

change happens between coaching

sessions, not in them. So we can support

that. We can support really effective

habit development. It may be that it

pops up and says, you know, um listen to

this sleep this sleep hypnosis, right?

Do you currently I want to ask you all

how do you do you currently support your

clients between calls and how do you do

that? Some people use messaging or

voxer, some people don't at all. Right?

What are you doing between calls to

support your clients? Now the next one

is this predictive intervention

architecture. So this takes us from

reactive coaching to preventive

coaching. So what AI can do is analyze

all the data across all the information

that we're gathering including your

coaching notes, coaching sessions, etc.

and it can then start to identify some

of those early warning signals of

regression, breakthrough,

procrastination, or crisis. So, it can

notice the patterns within a client and

so it can we can put that pattern

interrupt in before they're actually

going to be um running that strategy.

So, if our client has a procrastination

strategy, we can start to see the early

warning signs for that and we can put an

intervention in place to move them back

into motivation.

So, here's an example of that.

Fitbit, right? I don't know. Fitbit just

cancelled their app. I don't know.

Anyway, I've still got one that works.

But the sleep quality declines for three

nights, right? So, you notice that the

sleep length, duration, depth is

reduced. What could that indicate?

Right? It could indicate stress. Um, the

client's thinking about something.

They're overthinking at night. Their

email response time slows down by 40%.

So, be measuring the digital pattern

there. the work rate pattern and their

vocabulary starts to shift towards

absolute language very much black and

white thinking. So it flags you before

the client would have called in crisis.

Right? So we know that this I mean it's

a cocktail, right? Isn't it? Bad sleep.

I'm tired. My work productivity has decreased.

decreased.

And I'm starting to see things not in an

objective way, but in very black and

white, which then leads to, you know,

negative emotions being experienced,

which then creates that spiral and that

sequence. So, you're getting that

information early. And so, this is a

psych philosophical shift for us, which

is, you know, how can I help you with

what already happened to how can I help

you navigate what's emerging and what's

coming up for you? And that really is

going to accelerate the effectiveness of

our coaching because rather than helping

our clients to, you know, fight fires,

we're actually helping them to, you

know, navigate those obstacles really

powerfully and teaching them the skills

as well or equipping them with the

ability to navigate and recognize within

themselves going forward. So the next is

multi multimodal intelligence. So what I

mean by this is that we we have

different modalities, right? What we

see, we hear, we feel, we think, we say

to ourselves. So what we're doing here

is we're coaching the whole human and

not just the verbal human. And I know as

coaches, this is what you're doing

anyway. Um because we don't just coach

based on the words that our clients

share with us, right? They're choosing

every single word. There's emotion,

there's energy there, and they're always

giving us information. is there's a

consistent information exchange in a

coaching session, right? So, and

typically what we can do unless you've

been trained in this is we can pay

attention to one or two at the same

time. AI is going to be able to gather

all these different inputs at the same

time and that is going to really

accelerate our effectiveness. the you

know I do recommend that if you don't

already coach and pay attention to these

things that you develop those skills

because it's so so powerful enables you

to go deeper enables you to have

incredible rapport with your client as

well um but even just being able to

recognize this is um you know in your

clients using AI very um very powerful

so say for example you're on a Zoom

coaching session and the client says I'm

fine with that decision so that's the

words they use But the voice stress

analysis shows elevated anxiety and it

picks this up through the vocal tone. We

can detect the tone of someone's voice.

What's going on?

A micro expression in their face. Slight

muscle movement may indicate

frustration. And so AI will alert you in

real time. In congruence detected,

recommended probing, right? You don't

want to have an AI with a voice like

that, but it's going to give you

information. I want you, of course, as a

human coach to be able to do this as

well and recognize and pay attention to

these things. This would just be an

additional validation, right? Because

the best and most effective coaches have

always been able to read between the

lines um and identify in congruence. And

whether that is in values, whether that

is in what our clients say they do or

say they think. Um, and you know, and

that's really important that we have

those skills to be able to read between

the lines of what's being said and

what's not being said and to detect

those in congruencies, right? Because we

can read um, and now AI can read those

biological signals as well. So that's

quite exciting. How you feeling about

those three so far? Does that excite

you? Scare you? Um

yeah, Bri, you're using asynchronous um conversation.

conversation. Yeah.

Yeah. >> Okay.

>> Okay.

The next one is this concept of the

collective intelligence network. So it's

about pooling th those resources. So

there's anonymized pattern recognition

across thousands of coaching

engagements. AI is already being trained

by what we put in. So AI can help us to

identify what really does create

breakthroughs versus what we think

creates a breakthrough. And so this

could be a global coaching pool of metal

learnings. Right now, I want to

I want to issue a real caveat here

because I'm really passionate about the

fact that we need to be really conscious

of the ethical, legal, confidentiality,

data protection and cultural

implications here

in terms of inputting client data even

if it is anonymized into AI because

we're teaching it biases and also we

never know like you cannot be 100% sure

of where that information is going,

where's it being stored, what's

happening with it. Very useful resource

of course, but I think there needs to be

some real due diligence going on here.

Um, so say for example, you're coaching

someone through a career transition and

then AI surfaces and says in 847 similar

cases, the breakthrough occurred when

coaches addressed identity loss before

exploring new opportunities. The success

rate was 76 versus 31. So imagine that.

Imagine that having that at your um at

your disposal. And it may even be that

if you did that with your own within

your own niche

if you could do that within in your own

niche, you know, and start collecting

that data of what's worked, what's been

most effective. Okay? And so this means

that we're really shifting to an

evidence-based practice of these are the

things that work in these specific situations.

situations.

And you're still retaining, of course,

your skill and using your intuition.

you're partnering with a client because

even if we have a really dialed in

niche, the way we task one client will

be different to the way we task the next

client based on a whole lot of factors

um you know to do with their mindset,

their identity, you know, all of those

things, their skill and capability,

their behavioral preference, etc.

So AI is your infinite research

assistant. So this means that AI can um

if the client mentions something, AI can

actually provide the research, the

framework and the information. So you

can stay fully present by being

intentionally well informed. So it's

giving you information in the moment

potentially um about your client. So for

example, my company is going through a

merger and I'm feeling X. AI can

silently surface in your peripheral

vision. If you're using meta glasses or

on your screen, if you're using a Zoom

call, it can tell you, well, there was a

recent um Harvard survey on identity

during mergers and acquisitions. Can

pull up your own notes. It can give you

warning signs. So then you're coaching

with that additional layer of wisdom and

insight. You could also use this to

input responses from an onboarding form,

for example. Um and then it would give

you the information of you know the

context and you know the content

potentially and even the structure of

where to lead uh with your specific

client um who's presenting with in with

those with whatever problem or whatever

goal um you know and that's and again

quite exciting as well.

The next is personalized intervention

design. great coaches. We're doing this

already, right? Um AI learns each

client's unique response patterns and

then it designs personalized frameworks,

exercises, and interventions and it can

test and iterate faster than any human

than humanly possible. Right? What we

want to be able to do as coaches is we

want to be able to coach the client in

front of us really deeply understand,

you know, what makes them tick. So then

we can use different interventions based

on their behavioral preferences. It is

very different for example coaching

someone who is a high on the

introversion scale versus the

extroversion scale or someone who has a

high preference for detail versus

global. They just want the big picture.

The way you're going to task that

client's going to be different. And when

you have and you know client's values

come in here, client's beliefs come in

here. The communication preference and

style comes in here. And so you know we

are able already to really um leverage

that information to work with our client

using language and tasking etc that is

best for them best used for them based

on the individual profile. This will

elevate that um

in terms of giving us you know those

things where the client will have less

resistance as well. Right? So for

example, traditionally you may assign

the same journaling practice to all of

your clients. When we use AI enhanced

work, it can generate seven different

accountability structures tests which

resonate um which resonates with this

specific client's psychology adapts in

real time based on behavioral

preferences and belief patterns. So, one

of the things that I um that I do is I

have a diagnostic tool called mindset

dimensions which measures emotional

frequency, behavioral preferences,

beliefs, values, etc. And so when we

when we input that information, so

useful because we're tailoring a really bespoke

bespoke

uh intervention or a really bespoke

activity, exercise, task for our client

to do, right? So what you're doing is

you're focusing on the direction and AI

handles the nuances and how handles the

um the tailoring and personalization of

that for their clients.

And frontier 7 is consciousness mapping

and developmental tracking. So this is

where we help our clients to see the

growth because oftentimes what happens

is you people don't see their progress,

right? There's a lag indicator, there's

a league indicator. Um, if you've heard

of the concept of the gap in the game,

very often our clients are focused on

the gap between where they are and where

they want to be, even though they've

made all this progress. And so if we can

have AI or other diagnostics that can track

track

um those shifts across all of these

different areas, whether it is, you

know, experiencing less instances of

frustration or whether it is um you

know, taking immediate action or

creating a habit, if we can do that,

then we can help our clients to see that

progress that maybe they weren't aware

of previously. And that's really

powerful because one of the things that

we know of course from a positive

psychology perspective is that if we can

experience and have tangible evidence of

progress that actually spurs us on and

motivates us to take even more action.

And the more action we take, the better

we get. The better we get, the more

action we take, the more confident we

become. And so it's this reflexive loop.

And so this for me is really really

powerful um for us to be able to do that

with our client. So we can also start to

um generate things where we can show for

our clients them shifting in cognitive

complexity. So they can move from for

example binary thinking maybe they used

to think in black and white terms very

black and white terms and they can shift

into paradox thinking which is a paradox

holding which is you know I can be a

leader and I can be a follower right it

doesn't have to be either or it can be

both and here's a here's the context

around it and these shifts are really

powerful for creating change for

internalizing change externalizing

change and maintaining change as well

and also getting that emotional granularity.

granularity.

So we can see as a client moves from

saying you know how are you good how are

you bad to having a more complex um

emotional vocabulary and an emotional

awareness we can start to notice that

they are starting to nuance right no I'm

not angry I'm feeling frustrated right

anger frustration subset of anger right

and because when we can name the emotion

we can work with the emotion right um

and then self authorship this could be

where we notice that a client instead of

having a highly external frame of

reference, which means that the client

needs someone to validate, they need

someone to give them feedback to tell

them they're doing a good job. They

don't just know inherently. When we

notice that they're shifting more

towards an internal frame where they do

know, they can self- validate, that's

really powerful as well. But when no

matter what these metrics are, these are

just three examples. When we have those

right, it's very very powerful for our

client to spark their motivation to

continue on to keep working on and it's

also very useful for us as a coach as

well to know which interventions and

where our effectiveness is as well.

Right. Um so that's very powerful work. Okay.

Okay.

I just want to let you know there aren't

92 slides by the way and we're now

moving on to the ethical frontier unless

there are any questions and I'm just

going to do a quick time check. Oh,

okay. Um,

>> we had one question about whether or not

we can get a copy of the slide deck

because I think there's lots of like

interesting facts and

>> I want to refer back to you if you want

to send those out afterwards. It's

totally up to you. We also have a copy

of the replay that will be going to

everyone too just so everyone knows

All right. Thank you.

So, with great power comes great

responsibility. And everything I've

shown you today will be possible either

today within 24 months. But it doesn't

equal permission.

Right? So, the question isn't can we,

but should we and how? And a lot of this

is about you and your own decision

making and what you feel comfortable

with. But I also think a lot of it is

going to be um jurisdictional. It's

going to be legal. it's going to be

ethical, right? So, here are five things

that I think that you know we as coaches

need to maintain when we're using AI

enhanced coaching. So, we need to have

informed consent and data sovereignty

and the ICF is very very hot on this as

well. They've also released some papers

around AI and coaching. Um, and I'll

I'll share the links with for those with

you as well. Um, but clients really must

understand what is the data collected,

how AI uses it, who sees it, where's

it's being stored. They need to have the

right to opt out of AI assisted

coaching. If you are using AI in your

coaching, you need to have an agreement

that people sign and they need to be

made aware at the start of every single

call. I think this is the standard that

we need to set. I only use AI in ways I

can explain in plain language to my

clients. So if there's complexity that

you don't understand, don't use it. And

I only use AI with explicit and

conformed consent. And that needs to be

not just once. It needs to be every

time. Now, this includes analyzing a

coaching transcript for your own use of

learning. Okay? Be really clear about

who owns that data because it's not you,

right? It's the client. And so if you

are thinking, I'm going to put my latest

three coaching conversations through AI

to get it to come up with a sales page

and an offer and messaging. No. Right.

Not without that client's explicit

consent and not without your knowledge

about what is happening in the

background to that information. What is

AI actually using it for? And even if

you anonymize it, the risks are very

real. So, I want everyone to be really

clear about that, okay? And be clear

with your clients. If you are using it,

you need to make them aware.

You can tell that's my soapbox moment.

Um, the next is transparency without

distraction. You need to disclose what

the role of AI is in your practice and

you need to be very clear about when and

how it's used. So, you're the coach. You

need to be fully present in each

session. And the standard to set here is

AI is the infrastructure. It's not the

focus. Right? And in fact, I would

recommend that AI is best used if you

want to use it for preparing for a

session, reviewing a session, not during

a session. Right? Because one of the

things that we give our clients in

coaching is we give them our full

undivided attention, our coaching

presence, and our coaching mindset. And

if we've got lots of different things

going on and things popping up, then it

becomes a distraction. Right? The next

is human primacy. AI is not the decision

maker. You are the coach. You are the

consultant. You are the therapist. You

are the expert. Right? Do not devolve

responsibility to AI. AI can make

suggestions. Right? You're the decision

maker and you are ethically and legally

responsible for all interventions. And

that includes if you create an agent or

a bot that sits somewhere in your

process in between sessions, your

clients interacting with it, you are

responsible for that. And we have

recently seen some very dangerous things

that have come out of AI interactions.

And so, you know, just be very very

clear about what's happening. Is AI

supporting your coaching or substituting

for it? Okay. And the standard for you

to set here is I'm the coach and AI is

that should just say a tool I use,

right? Um it's a tool I use.

Bias awareness and mitigation. This is

one of the most important ones, right?

So AI inherits biases from training

data. AI still thinks that CA that all

CEOs are men, right? Um there's a lot of

bias in AI and there's a lot of bias um

particularly when it comes to vulnerable

populations, different cultures where

therapy or unconscious mind work is

indicated right AI is very quick to go

down the rabbit hole of you know inner

child work or you know um underlying

unconscious saboturs etc right be very

clear that if it's yours you're

responsible for that and the outcomes of

that Okay. So the standard to set is I

actively question AI recommendations

especially when they confirm my

assumptions. Right? Double check. I

commit to remaining aware of my own

unconscious biases and regularly ask for

feedback on these. Okay. This is all

about making sure that you're aware and

constantly doing that review. I think

that's our responsibility anyway as

coaches, therapists, consultants to be

able to do that and to be aware and

preserving the sacred like I fully

believe that some moments must remain

unmonitored, unanalyzed and unoptimized,

right? Let's just be and have this

moment of being in connection

with our clients.

The coaching relationship really is

sacred and when when we're hired as a

coach, people are putting their trust in

us. And I think technology can serve it

but it doesn't define that relationship.

It's a human relationship coaching and

what we bring as human beings AI cannot

bring because AI can help you think

about your client right it can give you

input and ideas and insights but it

can't replace thinking with your client.

Remember coaching isn't a doto process.

It's a do with process. It's a

collaboration. It's a partnership. And

that connection, that partnership, that

thinking, that extrapolation of ideas,

that indepth diving is something that

is, you know, that that we as coaches

can do really, really effectively. And

so the standard to set here is I know

when to turn AI off. I know when not to

use it, right? We don't want to reduce

that human agency, right? We we want to

maintain our skills. We want to keep

sharpening our saws as coaches and AI

learns from us. So if AI's if coaches

use AI unconsciously, we'll train it to

replicate our blind spots at scale. So

what we've got to do is develop our

coaching skills faster

than technology does. And ongoing

professional development is key, right?

No matter what field you're in. And by

ongoing professional development, I

don't just mean courses or

certifications. I mean reading books,

listening to podcasts, reading articles,

you know, tuning into things. What's the

latest? What is happening in my

industry? What is happening in coaching generally?

generally?

So, how do you become a next generation coach?

coach?

I want you to reframe your professional

development. I think, you know, the

summit's been amazing and and people are

diving in and I've dived in and I'm

looking at, you know, uh different ways

to use um different elements of AI in my

business. But I think you don't need to

become a programmer. You need to become

a designer of the intelligent systems

that best serve human transformation.

Design the system that is going to work

best for the transformation for your

client. The first thing in that is

understanding what that transformation

is. Who are your clients? What's the

transformation? What's your role in it?

Yes. How can I AI assist? How can it

streamline? How can it make your

interactions more effective? Because the

thing that you really need to develop is

those coaching skills that are the

foundation for your human interaction

because that's what you do have

incredible control over, right? How

effective you are in that human

interaction as a coach and the results

that you're helping your clients to achieve.

achieve.

So you want to be tech fluent but human-

centered. So you want to be we want to

be familiar and comfortable with AI but

you're grounded in the human presence.

ethically ri rigorous keep asking

yourself questions and participating in

groups where there's dialogue around

consent bias and data protection Lucy

did a presentation there were others

that did presentations around all of

this really important go back revisit

those things be a continuous learner

develop your tech skills develop your

coaching skills okay to the mutual

benefit of each not to the detriment and

be bound they're bound boundary

innovator. So be very clear about where

AI starts and stops and where your

coaching comes in. And you need to make

sure that you communicate these

boundaries with your clients. And my

wholehearted belief is that AI is not

going to replace coaches, but it will

reveal the ones who were never really

coaching in the first place. Right?

Because these skills, everything that I

mentioned to you earlier on about AI

having um the capability to detect, you

know, emotion, to detect, you know, um

beliefs, those shifts, all of those

things we can do ourselves when we have

those skills, right? We can do as human coaches

coaches

and when coming to the end. So what are the specific skills that I think is

the specific skills that I think is going to be really important to develop

going to be really important to develop is systems thinking,

is systems thinking, right? So this is where it can be really

right? So this is where it can be really tempting, right, in a coaching um

tempting, right, in a coaching um conversation if you've done some AI

conversation if you've done some AI analysis to say, "Oh, you mentioned use

analysis to say, "Oh, you mentioned use the word overwhelm seven times this

the word overwhelm seven times this week. Let's explore that." Right? That's

week. Let's explore that." Right? That's just sharing data.

just sharing data. But a better question, a more effective

But a better question, a more effective question is to say, well, when you

question is to say, well, when you notice that sense of overwhelm building,

notice that sense of overwhelm building, what else in your environment, the

what else in your environment, the people, the tools, the systems seem to

people, the tools, the systems seem to respond or shift? See how we're thinking

respond or shift? See how we're thinking in a system, not in a not in a linear

in a system, not in a not in a linear way. We need to think in a network. What

way. We need to think in a network. What else is in the ecology and the

else is in the ecology and the environment of our client? Okay, it's

environment of our client? Okay, it's not just a coaching conversation. This

not just a coaching conversation. This happened, then that happened, then that

happened, then that happened, then that happened. It's thinking in the wider

happened. It's thinking in the wider context of what's the impact or what

context of what's the impact or what influenced or what happened just before

influenced or what happened just before that thing happened because that's where

that thing happened because that's where the real information

the real information is, you know, comes, right? We want to

is, you know, comes, right? We want to have that insight. And so what we also

have that insight. And so what we also want to be able to do is to have data

want to be able to do is to have data literacy and to pay attention to what

literacy and to pay attention to what really matters in terms of the

really matters in terms of the information that we're getting about our

information that we're getting about our client, right? And we really want to

client, right? And we really want to think about what a client's telling us

think about what a client's telling us versus what is their what what is their

versus what is their what what is their behavior, right? Where's the evidence?

behavior, right? Where's the evidence? Often times, if you do values work with

Often times, if you do values work with a client, for example, they may tell you

a client, for example, they may tell you that their health or their family is

that their health or their family is really important, but their observed

really important, but their observed behaviors don't validate that. There's

behaviors don't validate that. There's not a match, right? They, you know,

not a match, right? They, you know, drink drink a lot. They don't exercise.

drink drink a lot. They don't exercise. they smoke maybe or they don't sit down

they smoke maybe or they don't sit down and spend time with their family. They

and spend time with their family. They say family is important but their

say family is important but their behavior the evidence for that is

behavior the evidence for that is elsewhere. So for example, you may have

elsewhere. So for example, you may have a goal tracking app. I know some people

a goal tracking app. I know some people use these um and the client's completed

use these um and the client's completed all their weekly actions, but when they

all their weekly actions, but when they come to the session, their tone's flat

come to the session, their tone's flat and their motivation is really slipping.

and their motivation is really slipping. Now, if you looked at the data, you'd

Now, if you looked at the data, you'd call it success, right? Well, they've

call it success, right? Well, they've done it. They've done they fulfilled the

done it. They've done they fulfilled the habit. they've done what they um had set

habit. they've done what they um had set out to do. But when you combine the

out to do. But when you combine the metrics with the lived experience,

metrics with the lived experience, noticing the energy, the language, the

noticing the energy, the language, the emotion, you can see that compliance

emotion, you can see that compliance doesn't equal transformation. So just

doesn't equal transformation. So just because someone is tracking off their

because someone is tracking off their habits or tracking off their goals or

habits or tracking off their goals or completing tasks does not mean that

completing tasks does not mean that they've transformed. And so we this is

they've transformed. And so we this is where we need to explore. We need to go

where we need to explore. We need to go beyond the data and we need to look

beyond the data and we need to look beyond that and have those coaching

beyond that and have those coaching conversations and really

conversations and really integrate those qualitative insights.

integrate those qualitative insights. How is my client feeling? What are they

How is my client feeling? What are they thinking? What words are they using?

thinking? What words are they using? What do they sound like? Look like how

What do they sound like? Look like how do they feel? Right? Because when we

do they feel? Right? Because when we combine those things, how they feel and

combine those things, how they feel and think, their mindset with what they did,

think, their mindset with what they did, then we're going to start to get that

then we're going to start to get that real true picture of growth. And that's

real true picture of growth. And that's where we use our coaching intuition, our

where we use our coaching intuition, our coaching agency and our coaching

coaching agency and our coaching decision making to fully explore that.

decision making to fully explore that. Okay.

Okay. Um the next one is integration

Um the next one is integration intelligence. So this is where we're

intelligence. So this is where we're blending things together and we need to

blending things together and we need to know when to trust AI input versus our

know when to trust AI input versus our human intuition. I think there's a

human intuition. I think there's a really big risk and I've seen it quite a

really big risk and I've seen it quite a lot. people input something into X AI,

lot. people input something into X AI, get an output, and they just run with

get an output, and they just run with it. Whether that's a social media post

it. Whether that's a social media post or, you know, whether it's a client

or, you know, whether it's a client recommendation and that frightens me

recommendation and that frightens me because, you know, you need to put

because, you know, you need to put yourself into

yourself into um into the situation to be able to

um into the situation to be able to actually review it um and use AI in a

actually review it um and use AI in a way that that frees your attention for

way that that frees your attention for deeper present but doesn't detract from

deeper present but doesn't detract from it, right?

it, right? um and make sure that you are that

um and make sure that you are that there's some kind of balance there. So,

there's some kind of balance there. So, how do I stay in my coaching presence

how do I stay in my coaching presence while AI handles those logistics while

while AI handles those logistics while AI is keeping a transcript or a record

AI is keeping a transcript or a record or making suggestions? And that's going

or making suggestions? And that's going to be a real skill I think um to develop

to be a real skill I think um to develop going forward because you know yourself

going forward because you know yourself like there's distractions you know if

like there's distractions you know if your phone pings for example or the

your phone pings for example or the doorbell rings you know there's lots and

doorbell rings you know there's lots and lots of distractions anyway. AI could

lots of distractions anyway. AI could potentially be another distraction. So

potentially be another distraction. So it's learning how to use it and

it's learning how to use it and integrate it in a way that doesn't

integrate it in a way that doesn't disrupt that coaching presence and that

disrupt that coaching presence and that coaching relationship and ultimately the

coaching relationship and ultimately the psychological safety that our clients

psychological safety that our clients feel when they're working with us. Okay.

feel when they're working with us. Okay. So

So we want to have it so that AI feels like

we want to have it so that AI feels like having a brilliant colleague whispering

having a brilliant colleague whispering insights but not operating the

insights but not operating the machinery.

machinery. Um there's something you can do here. Um

Um there's something you can do here. Um and and as I said I want you to make

and and as I said I want you to make sure that you are getting explicit

sure that you are getting explicit permission but if you can record a

permission but if you can record a coaching session with explicit

coaching session with explicit permission use the incognito. You know

permission use the incognito. You know how you've got incognito chat remove all

how you've got incognito chat remove all the identifying markers. have AI analyze

the identifying markers. have AI analyze it and notice where AI's insights

it and notice where AI's insights enhance your awareness versus where they

enhance your awareness versus where they distract from it. I'm going to be

distract from it. I'm going to be running a free workshop on this. I'm

running a free workshop on this. I'm going to give you some instructions

going to give you some instructions before the workshop and we're going to

before the workshop and we're going to do this together using a coaching model.

do this together using a coaching model. So, if you're interested in doing that

So, if you're interested in doing that um we'll pop the link to that um at the

um we'll pop the link to that um at the end of this session. Um, but I think

end of this session. Um, but I think that it's really really useful to start

that it's really really useful to start doing things like that um for your own

doing things like that um for your own self-reflection and self, you know, and

self-reflection and self, you know, and self-awareness.

self-awareness. We're nearly done, guys. Is everyone

We're nearly done, guys. Is everyone hanging in there? That's what I want to

hanging in there? That's what I want to know. Are you all still hanging in

know. Are you all still hanging in there? I appreciate your time so much.

there? I appreciate your time so much. Um, visionary leadership, we want to be

Um, visionary leadership, we want to be able to shape the future rather than

able to shape the future rather than adapting to it. And so for you another

adapting to it. And so for you another step that you can take is to start to

step that you can take is to start to articulate your philosophy. What does AI

articulate your philosophy. What does AI enhanced coaching mean for you and your

enhanced coaching mean for you and your coaching practice and your clients? I

coaching practice and your clients? I think you can start to design some

think you can start to design some proprietary methodologies which combine

proprietary methodologies which combine your wisdom and AI capabilities. We had

your wisdom and AI capabilities. We had some presentations on this in the

some presentations on this in the summit. I think that you know um we'll

summit. I think that you know um we'll be I'll be sharing ways that you can do

be I'll be sharing ways that you can do this in other programs. Um but also just

this in other programs. Um but also just also to start to think about well how

also to start to think about well how can I be in the conversations about

can I be in the conversations about ethical standards about AI leadership

ethical standards about AI leadership and coaching um I think if you are in

and coaching um I think if you are in this profession it's really important

this profession it's really important that we're continually having those

that we're continually having those discussions sharing our fears sharing

discussions sharing our fears sharing our insights um you know so that we are

our insights um you know so that we are engaging in this ethical practice but

engaging in this ethical practice but also we're using in a way where we do

also we're using in a way where we do have these proprietary methodologies

have these proprietary methodologies that we use in our business with our

that we use in our business with our clients and we're taking our wisdom and

clients and we're taking our wisdom and our expertise is streamlining it, making

our expertise is streamlining it, making it even more effective, right, with our

it even more effective, right, with our clients and for our clients and for the

clients and for our clients and for the transformation.

Um, so Sam Alman says that the people who will shape the AI future aren't

who will shape the AI future aren't waiting for permission. They're building

waiting for permission. They're building the future they want to see. So I think

the future they want to see. So I think the thing is this is your invitation to

the thing is this is your invitation to start to really experiment. I know that

start to really experiment. I know that a lot of you are already doing that,

a lot of you are already doing that, Bri. I know that you're doing that in

Bri. I know that you're doing that in your business, Brenda. you're doing that

your business, Brenda. you're doing that in your business. Um, and I think we

in your business. Um, and I think we continue to do that. We continue to

continue to do that. We continue to evolve. We continue to take emerging

evolve. We continue to take emerging technologies and see how they fit, if

technologies and see how they fit, if they fit. And also, I want you to really

they fit. And also, I want you to really start to think as well about your AI

start to think as well about your AI enhanced coaching manifesto. What are

enhanced coaching manifesto. What are your principles? What are your own

your principles? What are your own boundaries? Some of you may say, I'm not

boundaries? Some of you may say, I'm not using any type of AI in my coaching

using any type of AI in my coaching business at all. Whether that's for

business at all. Whether that's for processes and streamlining systems and

processes and streamlining systems and running and efficiently running my

running and efficiently running my business, whether that's for coaching

business, whether that's for coaching itself and that again it's your

itself and that again it's your decision. It's your business. Um and so

decision. It's your business. Um and so you know these are the kind of things I

you know these are the kind of things I think we need to be thinking about and

think we need to be thinking about and um

um and moving forward with. So one of the

and moving forward with. So one of the things that you can do is to design one

things that you can do is to design one proprietary uh system. So combine your

proprietary uh system. So combine your methodology with AI capabilities and

methodology with AI capabilities and create something that didn't exist

create something that didn't exist before and you can test with your

before and you can test with your willing clients and iterate based on

willing clients and iterate based on results. And when we start to do these

results. And when we start to do these small consistent experiments,

small consistent experiments, it becomes greater than the grand plans

it becomes greater than the grand plans you never execute. One of the things I

you never execute. One of the things I think can come out of summits like this

think can come out of summits like this is we're like right have an agent and a

is we're like right have an agent and a bot and this and that and we end up

bot and this and that and we end up doing nothing. Right? So, if I could

doing nothing. Right? So, if I could encourage you to do something, one

encourage you to do something, one thing, it would be to start to think

thing, it would be to start to think about how you can combine your own

about how you can combine your own methodology with AI to create something

methodology with AI to create something that's going to work really well with

that's going to work really well with your clients. Um, and there are lots of

your clients. Um, and there are lots of people out there who can help you with

people out there who can help you with this as well. Um, a lot of people from

this as well. Um, a lot of people from the summit, Bri, I know that you're one

the summit, Bri, I know that you're one of them. So,

of them. So, all right, quick summary, then we're

all right, quick summary, then we're going to wrap up. Um, so there are three

going to wrap up. Um, so there are three major shifts. I think AI becomes the

major shifts. I think AI becomes the invisible infrastructure which is

invisible infrastructure which is seemingly seamlessly integrated into how

seemingly seamlessly integrated into how we operate our coaching practices. I

we operate our coaching practices. I think we're going to see a

think we're going to see a specialization explosion. Um AI is going

specialization explosion. Um AI is going to handle generalist task. It may be

to handle generalist task. It may be that AI even does the first iteration

that AI even does the first iteration with our clients on what their goal is,

with our clients on what their goal is, for example, right? And I think that

for example, right? And I think that most of us are going to start to own our

most of us are going to start to own our own unique specialism.

own unique specialism. And then there's going to be new

And then there's going to be new coaching categories that will emerge

coaching categories that will emerge with AI, human hybrid models. So AI

with AI, human hybrid models. So AI could be the accountability partner

could be the accountability partner um and human res human coaches. We we're

um and human res human coaches. We we're the ones leading those breakthrough

the ones leading those breakthrough sessions. And it's that balance and it's

sessions. And it's that balance and it's shifting our thinking around that as

shifting our thinking around that as well as we embrace all the new

well as we embrace all the new technology.

So just to wrap up, here's why humans will always be essential, right? I think

will always be essential, right? I think I love coaching, right? Passionate about

I love coaching, right? Passionate about it. But I think AI will never replace

it. But I think AI will never replace the sacred moment when you witness that

the sacred moment when you witness that breakthrough, right? And when that

breakthrough, right? And when that client really opens up and they're

client really opens up and they're vulnerable in that moment and the

vulnerable in that moment and the coaching presence that communicates that

coaching presence that communicates that you're not alone more powerful than any

you're not alone more powerful than any powerfully than any other words. And

powerfully than any other words. And Lauri, you mentioned community, right?

Lauri, you mentioned community, right? It's the same thing whether it's group

It's the same thing whether it's group coaching or onetoone. I think this is

coaching or onetoone. I think this is something that only we humans can really

something that only we humans can really do. Give that sense of connection and

do. Give that sense of connection and community.

community. the ethical complexity of navigating

the ethical complexity of navigating what serves a unique human in this

what serves a unique human in this unique moment with this these unique

unique moment with this these unique values and I think you know that's an

values and I think you know that's an understanding that we have that you know

understanding that we have that you know we want to every coaching client is

we want to every coaching client is individual no matter how niche how honed

individual no matter how niche how honed our niche is right and how many

our niche is right and how many similarities our clients have in terms

similarities our clients have in terms of the problems they're facing or the

of the problems they're facing or the goals they're setting everyone has this

goals they're setting everyone has this unique lived experience um and I think

unique lived experience um and I think you know there is this um ethical

you know there is this um ethical consideration when we're working with

consideration when we're working with our clients to treat it in that way

our clients to treat it in that way rather than in a generic more generic

rather than in a generic more generic way. And also the creative emergence

way. And also the creative emergence that happens when two conscious beings

that happens when two conscious beings explore unknown territory together. So

explore unknown territory together. So where we're actually you know

where we're actually you know investigating going deeper getting that

investigating going deeper getting that awareness having those insights and

awareness having those insights and those breakthrough moments.

those breakthrough moments. So AI can enhance our effectiveness, but

So AI can enhance our effectiveness, but it will never make us unnecessary. So

it will never make us unnecessary. So the coaches who thrive won't be the ones

the coaches who thrive won't be the ones who resist AI or blindly adopt it.

who resist AI or blindly adopt it. They'll be the ones who ask the deepest

They'll be the ones who ask the deepest question. And I invite you to ask this

question. And I invite you to ask this of yourself. How do I use these

of yourself. How do I use these capabilities to serve human growth,

capabilities to serve human growth, happiness, and potential at a scale

happiness, and potential at a scale previously unimaginable?

previously unimaginable? Because that's the work. That's the

Because that's the work. That's the calling.

calling. That is as a coach. It's your calling.

That is as a coach. It's your calling. And that's the future that we're

And that's the future that we're building together. So I'll leave you

building together. So I'll leave you with those questions and then I will

with those questions and then I will also

also ask I love to take questions if there's

ask I love to take questions if there's still time Brenda. I know we've gone

still time Brenda. I know we've gone over time. Um I am running an

over time. Um I am running an interactive AI and coaching workshop

interactive AI and coaching workshop where you'll have hands-on prompts and

where you'll have hands-on prompts and some coaching. That's a free workshop.

some coaching. That's a free workshop. Um we can drop the link for that again.

Um we can drop the link for that again. Um we also have an AI coach

Um we also have an AI coach certification. It's the world's only ICF

certification. It's the world's only ICF accredited credential. Um, uh, created

accredited credential. Um, uh, created that with Elan Weiss who also did a

that with Elan Weiss who also did a presentation in the summit as well. Um,

presentation in the summit as well. Um, so we've got a waiting list for that

so we've got a waiting list for that happening and I've got my own school

happening and I've got my own school community as well. So yeah, so let me

community as well. So yeah, so let me just I'm going to stop sharing my screen

just I'm going to stop sharing my screen and then if there are any questions,

there are a few. one from Laura and then one from Katherine.

one from Katherine. >> Sure. So Katherine says, "How do you

>> Sure. So Katherine says, "How do you know that AI is not hallucinating?"

know that AI is not hallucinating?" Yeah, you don't.

Yeah, you don't. Um

Um I mean that's that's the issue,

I mean that's that's the issue, Katherine, isn't it? That you know, we

Katherine, isn't it? That you know, we don't know. And I think that's why human

don't know. And I think that's why human agency and our own we need to we need to

agency and our own we need to we need to review the outputs, especially if we're

review the outputs, especially if we're using the outputs with our coaching

using the outputs with our coaching clients. we've got a responsibility to

clients. we've got a responsibility to do that 100%. Um and so um so yeah, we

do that 100%. Um and so um so yeah, we don't and we can never be clear about

don't and we can never be clear about that. Um

that. Um so

so and that's whether you're using it

and that's whether you're using it yourself getting the outputs or whether

yourself getting the outputs or whether it's a bot or an agent that your clients

it's a bot or an agent that your clients are using that you've created.

are using that you've created. Okay. Um,

so going back a bit weren't the same or similar thoughts. I think the difference

similar thoughts. I think the difference is with with Zoom and audio recordings,

is with with Zoom and audio recordings, it was never using it. It was never

it was never using it. It was never using those to train itself, whereas AI

using those to train itself, whereas AI is using inputs to train, you know, the

is using inputs to train, you know, the future models, right? So there's the

future models, right? So there's the difference, Laura. That makes sense. Um,

difference, Laura. That makes sense. Um, so yeah, and I think and

so yeah, and I think and um, you know, and I think there's

um, you know, and I think there's there's this whole concept of an

there's this whole concept of an anonymizing, but I'm not sure anything

anonymizing, but I'm not sure anything can ever be truly anonymous, right? So

can ever be truly anonymous, right? So um, yeah.

um, yeah. >> Do you think u Katrine's asking, do I

>> Do you think u Katrine's asking, do I think AI will lower the cost to hire a

think AI will lower the cost to hire a coach? I don't think it will. I think it

coach? I don't think it will. I think it will offer more I think it will offer

will offer more I think it will offer different opportunities to hire a coach

different opportunities to hire a coach at different levels for different

at different levels for different things. So, for example, you know, in

things. So, for example, you know, in the future, if you're wanting just goal

the future, if you're wanting just goal clarification, that's something

clarification, that's something certainly that you can that you can do

certainly that you can that you can do with an AI. Um, absolutely. But I think

with an AI. Um, absolutely. But I think for the for the more in-depth coaching,

for the for the more in-depth coaching, I think there's always going to be a

I think there's always going to be a need and different services as well. Um,

need and different services as well. Um, 100%. Right? You're going to be able to

100%. Right? You're going to be able to offer different layers of complexity,

offer different layers of complexity, different layers of service. Um, and

different layers of service. Um, and even then, you know, there's goal

even then, you know, there's goal setting and there's goal setting. So,

setting and there's goal setting. So, again, depending on the model that you

again, depending on the model that you use. So for example, I teach goal

use. So for example, I teach goal setting models that are so much more

setting models that are so much more in-depth than the grow model or um the

in-depth than the grow model or um the clear model which are some of the

clear model which are some of the normative coaching models that we have

normative coaching models that we have right so um you know very much um it

right so um you know very much um it does depend um you know on the depth of

does depend um you know on the depth of that and I think the thing is that

that and I think the thing is that there's going to be I think what also

there's going to be I think what also will happen too is that there is going

will happen too is that there is going to be a distinction between really good

to be a distinction between really good marketers and really good coaches right

marketers and really good coaches right because I think there's people out there

because I think there's people out there who are excellent at marketing um but

who are excellent at marketing um but actually when they are working with a

actually when they are working with a client they actually don't know what to

client they actually don't know what to do right they don't know how to coach

do right they don't know how to coach and I think also there's an inherent

and I think also there's an inherent danger in that where you know if we are

danger in that where you know if we are using AI to provide outputs um in terms

using AI to provide outputs um in terms of even the questions that we're asking

of even the questions that we're asking our clients if you're reading a question

our clients if you're reading a question versus if you're thinking a question

versus if you're thinking a question it's a different cognitive process right

it's a different cognitive process right it's a different process in terms of

it's a different process in terms of presence

presence as well, right? You can read a question

as well, right? You can read a question and not remember it. If you think of a

and not remember it. If you think of a question which is in direct response to

question which is in direct response to that human exchange, you're going to

that human exchange, you're going to remember that question,

remember that question, right? And there's I think there's a

right? And there's I think there's a difference, right, as well.

difference, right, as well. So, yeah. All right. Any other

So, yeah. All right. Any other questions?

questions? I'm very very passionate about coaching.

I'm very very passionate about coaching. So always feel like you can ask me

So always feel like you can ask me anything um in the group. I'm in the

anything um in the group. I'm in the group still. Um so feel free to do that

group still. Um so feel free to do that as well. Yeah.

as well. Yeah. >> Um this was fabulous. I loved um the

>> Um this was fabulous. I loved um the approach that you took around sort of

approach that you took around sort of the futuristic side of coaching because

the futuristic side of coaching because I think it does definitely answer or

I think it does definitely answer or your session definitely answered the

your session definitely answered the question about you know is there space

question about you know is there space for coaching in the future with AI and I

for coaching in the future with AI and I think what you mentioned about it will

think what you mentioned about it will separate

separate you know the expert coaches from the

you know the expert coaches from the non-expert coaches and this is an an

non-expert coaches and this is an an area for you to not necessarily think

area for you to not necessarily think that you're going to become extinct but

that you're going to become extinct but more like this is an invitation to

more like this is an invitation to uplevel to look where you can really

uplevel to look where you can really polish some of your coaching skills.

polish some of your coaching skills. >> Um, you know, maybe bring in some other

>> Um, you know, maybe bring in some other perspectives around coaching. Uh, I

perspectives around coaching. Uh, I think it challenges us all. So whether

think it challenges us all. So whether or not you're in the coaching space,

or not you're in the coaching space, consulting space, in some type of

consulting space, in some type of serviceled business, it's going to

serviceled business, it's going to challenge all of us to think about how

challenge all of us to think about how we're showing up. And it it's going to

we're showing up. And it it's going to be good. It's going to be good for you.

be good. It's going to be good for you. It's going to be good for your clients

It's going to be good for your clients because you're going to be offering

because you're going to be offering different types of services that are

different types of services that are going to meet them where they're at. Or

going to meet them where they're at. Or maybe they don't even know they're there

maybe they don't even know they're there yet. they're going to want to go there

yet. they're going to want to go there because you're going there. So,

because you're going there. So, >> yeah, I think it's I think it's

>> yeah, I think it's I think it's exciting, but it also can be, you know,

exciting, but it also can be, you know, a little dismantling.

a little dismantling. >> So,

>> So, >> it's good to just take it in stride.

>> it's good to just take it in stride. >> Yeah. And I think that's it. I think

>> Yeah. And I think that's it. I think it's about how can I how can I deepen

it's about how can I how can I deepen the experience? How can I elevate the

the experience? How can I elevate the experience? How can I um you know, how

experience? How can I um you know, how can I leverage the tools in a way a that

can I leverage the tools in a way a that feels good to me as well, right? um

feels good to me as well, right? um to

to increase my own effectiveness um and

increase my own effectiveness um and increase the value of the

increase the value of the transformation, the longevity of the

transformation, the longevity of the transformation as well. And also it can

transformation as well. And also it can open up um lots of different other

open up um lots of different other structures for product offerings and

structures for product offerings and things like that as well. Like we've

things like that as well. Like we've seen through the summit, you know, what

seen through the summit, you know, what can I be doing that's evergreen? Maybe I

can I be doing that's evergreen? Maybe I can do a course or a program or, you

can do a course or a program or, you know, offer something like that. maybe

know, offer something like that. maybe there are alternatives to um you know

there are alternatives to um you know the the the one-to-one coaching session

the the the one-to-one coaching session that I could add into my business,

that I could add into my business, right?

right? >> But then also how can I further niche

>> But then also how can I further niche down or how can I further specialize?

down or how can I further specialize? Because I think that's the other thing.

Because I think that's the other thing. I think that the more that people can

I think that the more that people can specialize and deepen their expertise in

specialize and deepen their expertise in an area in terms of a transformation,

an area in terms of a transformation, the more they're going to command higher

the more they're going to command higher prices, the more they're going to be the

prices, the more they're going to be the sought after coach in that specific area

sought after coach in that specific area because people will not only pay for um

because people will not only pay for um they won't only pay for connection, but

they won't only pay for connection, but they're also going to pay for speed as

they're also going to pay for speed as well. Now, we may think that um that AI

well. Now, we may think that um that AI is is speedy. It's the fastest way from

is is speedy. It's the fastest way from A to B. But actually, it's not if it

A to B. But actually, it's not if it doesn't last and it's not if it doesn't

doesn't last and it's not if it doesn't engender the overall transformation.

engender the overall transformation. Like, I can repeat this. I can, you

Like, I can repeat this. I can, you know, I can apply this again and again

know, I can apply this again and again and again. So, it may equip someone to

and again. So, it may equip someone to have

have >> to be effective in a job interview or to

>> to be effective in a job interview or to have that difficult conversation by

have that difficult conversation by producing a script or some pointers, but

producing a script or some pointers, but that's a one-time event versus I am now

that's a one-time event versus I am now equipped and confident to be able to

equipped and confident to be able to manage conflict in any area of my life

manage conflict in any area of my life and have those conversations. And I

and have those conversations. And I think that's the difference, too. So,

think that's the difference, too. So, >> yeah,

>> yeah, >> very exciting. Very exciting. And I'm so

>> very exciting. Very exciting. And I'm so glad that we were able to have this

glad that we were able to have this conversation with you today. Um, make up

conversation with you today. Um, make up for a time that you weren't able to

for a time that you weren't able to attend at the summit. So, I'm glad that

attend at the summit. So, I'm glad that you're feeling better and that you're

you're feeling better and that you're here for us. Um, yes, there's lots of

here for us. Um, yes, there's lots of thank yous here. We will be um sharing

thank yous here. We will be um sharing the replay later. So, we'll just process

the replay later. So, we'll just process it and then get it loaded up into the

it and then get it loaded up into the site. I did put uh Laura's community on

site. I did put uh Laura's community on school there and then also her workshop.

school there and then also her workshop. We'll make sure that all the information

We'll make sure that all the information is available to you in the replay um

is available to you in the replay um post that will go up later as well. And

post that will go up later as well. And wish everyone a either good evening if

wish everyone a either good evening if you're in North America or early morning

you're in North America or early morning if you're in Europe. Uh, and definitely

if you're in Europe. Uh, and definitely a good day for you over in Australia.

a good day for you over in Australia. So, thanks again, Laura. We'll see you

So, thanks again, Laura. We'll see you soon.

soon. >> Thank you. And thank you so much for um

>> Thank you. And thank you so much for um for hosting me. I've really enjoyed it.

for hosting me. I've really enjoyed it. >> Absolutely. Thanks, everyone.

>> Absolutely. Thanks, everyone. >> Take care, everyone. We'll see you soon.

>> Take care, everyone. We'll see you soon. Sit by.

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YouTube Transcript:Lara Young | AI-Driven Business Summit