0:02 okay so today we're diving deep into
0:04 something well let's be honest we all
0:06 see every single day yeah every time you
0:08 open up your phone basically right
0:10 social media advertising it's everywhere
0:13 it is but have you ever stopped to think
0:16 about how it actually
0:18 works most people probably don't I know
0:20 I didn't at least not until I started
0:23 prepping for this um so we've got a
0:26 snippet here that sums it up
0:30 as let me see online ads targeting
0:32 potential customers via social media
0:34 pretty straightforward definition yeah
0:36 it's simple enough right we're going way
0:37 deeper than that we're going to break
0:40 down the strategies behind it uh the
0:42 tech that makes it tick and why it's
0:44 become such a huge deal for businesses
0:46 it really has changed the entire
0:48 landscape of marketing absolutely you
0:50 know it used to be all about just
0:51 getting your message out to as many
0:53 people as possible Billboards TV
0:54 commercials that kind of thing right
0:56 like a shotgun approach exactly but
0:57 social media advertising this is like a
1:00 laser beam it's all about finding exact
1:03 target audience and speaking directly to
1:04 them so instead of just hoping that your
1:06 message will resonate with someone
1:08 somewhere you can actually make sure it
1:11 lands right in front of the people who
1:13 are most likely to be interested in what
1:15 you're offering exactly and that's what
1:17 makes it so effective think about it
1:18 like for example we were talking about
1:21 Booth juice earlier using Instagram ads
1:24 to promote those um those seasonal
1:25 smoothie flavors to a younger
1:27 demographic oh yeah that's a perfect
1:28 example just scrolling through your feet
1:30 on a hot day maybe thinking about
1:34 grabbing a cold drink and Bam suddenly a
1:36 Mango Tango smoothie is staring you
1:39 right in the face tempting you it's no
1:41 coincidence that's pinpoint targeting in
1:43 action it's kind of creepy how well it
1:45 works sometimes well it all comes down
1:47 to data these platforms are collecting
1:49 mountains of information about us every
1:51 time we log in yeah this is the part
1:53 that always kind of freaks me out like
1:55 how much do they actually know about us
1:57 a lot more than you probably realize
2:00 it's not just basic demographics like
2:02 age gender location they're tracking
2:04 what you like what you share what pages
2:06 you follow they even know how long you
2:08 watch a particular video so it's like
2:10 they're building this whole profile of
2:12 who we are and what we're interested in
2:13 exactly and then they use that
2:16 information to create incredibly
2:19 detailed audience segments advertisers
2:21 can then Target their campaigns based on
2:22 these segments ensuring their messages
2:24 seen by the people most likely to be
2:26 receptive to it so it's not just that
2:28 they know you like smoothies it's that
2:29 they know you like tropical fruit
2:32 smoothies you live in a warm climate and
2:35 you often buy things online precisely
2:37 and that level of detail is what makes
2:39 social media advertising so powerful
2:41 it's not just about reaching people it's
2:43 about reaching the right people at the
2:44 right time with the right message makes
2:46 you wonder where it's all headed though
2:48 right I mean if it's already this
2:50 sophisticated what's next what does the
2:52 future of social media advertising even
2:54 look like well we're already seeing a
2:56 shift towards more immersive and
2:58 interactive experiences oh yeah like
3:01 what virtual and augmented reality are
3:03 starting to play a bigger role imagine
3:05 trying on clothes virtually through an
3:08 ad on your phone or taking a virtual
3:10 tour of a hotel before you book a room
3:12 wow so it's not just going to be about
3:14 seeing an ad anymore it's going to be
3:16 about actually experiencing the product
3:19 or service exactly the lines between the
3:21 digital world and the real world are
3:23 blurring it's pretty exciting but it
3:25 also raises some interesting questions
3:27 about how these advancements will shape
3:30 our online experiences and even our
3:32 purchasing decisions and how we view
3:34 reality itself maybe potentially yeah
3:36 it's something to think about next time
3:37 you're scrolling through your feed and
3:40 see that perfectly timed ad popup yeah
3:42 makes you think anyway thanks for
3:44 joining us on this deep dive we'll see
Chrome Extension