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AI SEO: How to Dominate with GEO - Get Traffic from LLMs (ChatGPT, Google AI Overviews, Perplexity) - AI Summary, Mind Map & Transcript | Anastasia Blogger | YouTubeToText
YouTube Transcript: AI SEO: How to Dominate with GEO - Get Traffic from LLMs (ChatGPT, Google AI Overviews, Perplexity)
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AI-powered search is rapidly evolving and is projected to surpass traditional Google search by 2028, offering significantly higher conversion value per visitor. Content creators and businesses must adapt their strategies to optimize for this shift, as 90% are currently unprepared.
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AI search is about to overtake
traditional Google search by 2028,
according to a major new study by
Samrush. But here is what's shocking.
Visitors coming from AI search are worth
4.4 times more than regular Google
clicks. Yet 90% of content creators have
no idea how to optimize for this massive
shift. Hi everyone, Anastasia here. And
if you've been wondering why your
traditional SEO strategies aren't
working like they used to, or if you've
heard about AI SEO, maybe you hear the
term GEO, generative engine
optimization, but have no idea where to
start, this video is for you. Think
about that for a second. If you're
getting 1,000 visitors from Google SEO,
which is getting harder day by day, by
the way, and they're worth $100 in
conversions for your business at the
same time. just 250 visitors from AI
search would be worth the same $100 and
AI results are getting more adoption
moving forward. That's the power of this
shift. From this research by Samrush,
you also need to understand what they
discovered about how AI actually picks
content to feature because it's
completely different from traditional
SEO and some of their findings are
genuinely surprising. The first finding
is that Chad GPT search primarily sites
lower ranking search results. When Chad
GPT sites web pages, the pages it
references rank in traditional organic
search positions 21 and beyond almost
90% of the time. This is huge because it
means you don't need to be ranking
number one on Google to get featured in
AI search results. In fact, Samrush
found that AI systems often skip the top
ranking pages entirely. I'm basically a
solarreneur. I've never invested money
in backlinks. So, over the years, my
blog kind of struggled in Google SEO
because my main topic, Pinterest
marketing, was also covered in big
software tools and agencies that I had
to compete with. I might have been more
specialized in this topic, but they had
bigger domain authority and Google
favored their sites 90% of the time, but
in the eye results, I have a good chance
to compete both with my site and
actually with this YouTube channel
videos. I'll show you in a few moments
how this works out for me. It's very
exciting. The second finding is, and
this one shocked me, community generated
content outranks official marketing in
AI citations. Seammers discovered that
Reddit outranks financial experts
176% of the time when Chad GPT answers
finance questions. Let me repeat that
Reddit comments are being cited more
often than actual financial
professionals when people ask AI for
financial advice. The third finding is
that Quora is the most frequently cited
website on Google AI and Reddit comes in
second and these platforms perform so
well because users ask and answer niche
questions on this platform that aren't
addressed elsewhere. And this makes them
rich information sources for highly
specific AI prompts. But here is the
good news for businesses. Sam Rush found
that 50% of Chad GPT links still point
to businesses and service websites. This
means that your website has strong
potential to get cited in AI responses,
but you need to create the right kinds
of content and make it AI friendly. And
here's another fascinating finding.
Brand diversity varies dramatically by
industry. In consumer electronics, AI
typically mentions only one or two
brands per query. Big brands like
Samsung and Apple dominate everything.
But in business services, AI models
mention nearly five different brands for
every query. This gives huge
opportunities for smaller players to
gain visibility. This research
completely changes how we should
approach SEO. I partnered with Sam Rush
for this video to show you their new AI
SEO toolkit that they built to help us
adapt to these new realities. And here
is what you can learn about your site's
GEO from this tool. First, I'll go to
check your brand performance. Over here,
just enter your domain name, select your
target country, and here you can monitor
how your brand appears in AI results on
different platforms. You can change from
Google AI mode to Chad PT, Perplexity,
Gemini, and other AI platforms. You will
see your main competitors here. And the
voice share metric shows how often and
how high you're mentioned in these AI
results. The sentiment or perception
report is reassuring for me because in
Google AI, 62% of the sentiment score
for my site is favorable. All
competitors, by the way, listed here,
get lower percentage of a positive
score. And if you want to add more
competitors, you can totally do it
manually here. But Samrush isn't just
giving you numbers to look at. If you
scroll down a bit, you will see that
this report also includes specific
recommendations on what you can do to
improve your scores. My favorite report
is this one called narrative drivers.
This will open your eyes to how people
actually use LLMs for SEO. You will need
to completely re-evaluate how you think
about SEO because these queries are the
longest longtail keywords that I've ever
even tried to rank for in normal Google
results. The first query is sounds like
this. How do you create a Pinterest
content calendar for a blog? Or how do
you use keyword clusters for a blog and
pin alignment? What? For real? People
are asking these questions of deep
questions and my blog appears number one
for some of them. These are not beginner
level questions. People who are asking
this, they're serious about growing on
Pinterest. They're already invested in
Pinterest marketing and so they're much
more likely to purchase my products
compared to someone who just Googled the
words Pinterest for beginners in the
search bar for the first time ever. Now
I see why Samrush's study found that
visitors from GEO are worth 4.4 times
more in terms of conversions for your
business. Samrush also added a few new
reports. Visibility overview, for
example, it gives you an overall look at
how often your site is mentioned
compared to competitors in LLMs. You can
check overall or filter just for Chad
GPT or another platform. For now, it's
only for the US and the UK, but they're
working on adding more countries in the
future. For my site, visibility in the
UK is higher. And when you scroll down a
bit, you will see for which topics your
site already has some AI visibility. For
example, let's take this topic, French
appetizer recipes and ideas. You can
check AI topic volume and user intent
for this one. This one is mostlyformational.
mostlyformational.
If I click on it, I'll get a list of
specific prompts that people type. And
apparently for this one, I have four
mentions in Google AI results. On the
right, you have this monitor button.
What you can do with it is add some of
these prompts and start tracking your
website performance just like you would
track your regular keywords before. You
can click here on topic opportunities.
These are topics in alphabetical order
where your competitors are mentioned but
your site perhaps is missing. For
example, I found there is a huge AI
volume for the topic AIdriven
advertising and ad creation and I
actually have a chance to get some
mentions for it with my recent YouTube
videos where I review AI tools to create
video ads. Then I can check what are the
cited sources for my brand. And it looks
like this YouTube channel is doing a
great job for me as most of my relevant
videos get mentions in these AI results.
And source opportunities tab shows where
my competitors get their mentions. So I
could also try and use these UGC and
media platforms more often. In this
case, it includes Wikipedia, Amazon, and
so on. I loved this competitor search
that shows how my site performs not just
for the Pinterest marketing topic, but
also additional topic clusters that I
cover like blogging tips and online work
opportunities. I can go through topics
or even specific prompts that people
type. But the best tab is here, sources.
This is where LLMs find information
about me or competitors in my niche. And
here you go, a ton of mentions on sites
with user generated content like Quora
or Reddit. Another new tool is prompt
research. Here I can just type the topic
that I cover on my site. For example,
interest marketing strategies. And this
is kind of like a keyword research tool
but for LLMs. You will see the estimated
AI topic volume. For this example, I'm
getting 2.9,000 searches in the US and
average topic difficulty is 45. I can
also see the prevalent user intent for
this topic isformational up to 65%. And
then I also get a bunch of related
topics up here like email marketing or
affiliate marketing tips. I was looking
for the data from all LLMs by the way,
but if you want to filter by a specific
LM, you can do it as well. Then you can
check some examples. um of the exact
prompts that people type in Chad GPT or
Google and then check which brands and
websites are mentioned in the eye
responses more often. These are
essentially my competitors. I can read
the full response that Chad GPT gave and
how they linked different sources. All
this information helps me understand
what I need to do either on my site or
on YouTube or perhaps I should even
start answering questions on Reddit and
Quora a lot more often to get mentions
like these as well. After all this
information, I also found it very
helpful that I could check my site's
technical issues that could prevent it
from appearing in AI generated answers.
In the site audit tool, you can run an
AI search health report. Scroll down to
the top issues. Click on more details
and then on AI search. Here you go.
These are things that you need to
improve to get better at GEO. For
example, AI found seven pages on my site
that require content optimization.
Basically, this is when content is
poorly structured and it's hurting my
SEO. For me uh in most cases the issue
is that the paragraphs are too long or
there are poor headings hierarchy H1, H2
or H3. And now we will look at the
traditional SEO toolkit but with AI
enhancements. If you start with domain
overview, submit your domain and then
scroll down a bit until you find SER
features. Click on view details and you
will see all the traffic you get from
various features in Google search
results. But this icon over here in
particular, it means that you're getting
AI overview traffic. You also check all
keywords for which you're getting this
type of traffic. And then there is also
keyword strategy builder. You can submit
here a couple of seed keywords and this
AI powered feature will help you
visualize and build an entire SEO
content strategy using topics, pillar
pages, and subpages. To try Simrush AI
SEO Toolkit or the SEO Toolkit Pro, use
the links in the description below and
check how your brand or your website
performs in Jio. With these reports, you
will know how to get more traffic from
AI search and LLMs. And now that you
understand the tools, let me show you
how to create content that AI systems
actually want to site. So, here's what
I've learned about creating content that
performs well in AI search. And this
applies whether you're using Seamrush
tools or not. First, AI systems love
clear hierarchical content structure.
So, use H1 tags for your main title, H2
tags for major sections, and H3 tags for
sub points. This isn't just good for
SEO. It's how AI systems understand and
categorize your content. But structure
alone isn't enough. You also need to
write conversationally, not robotically.
AI search isn't based on keywords like
traditional SEO. It relies on how people
actually speak. If someone searches
15inut uh home workout, they might not
get an AI overview for this. But if they
search, "What's a quick 15inute workout
that I can do at home without
equipment?" Then they probably will.
Along with conversational tone, you want
to lead with direct, concise answers.
Don't bury your main point in the third
paragraph. AI systems prefer content
that gets straight to the point without
fluff. If someone asks, "Do heat pumps
work in winter?" Then start with yes,
heat pumps work exactly the same way in
winter rather than a long introduction
about heating systems. To make this even
easier for AI systems, add TLDDR
summaries at the beginning of your
articles. This helps both readers and AI
quickly grasp your key points. AI
systems often pull directly from the
summary sections when they're generating
responses. The next thing I will tell
you might sound confusing but I will
explain it. Create hyper contextual
content. So here is something that most
people miss completely and it comes from
understanding how people actually use AI
search. So AI search queries are much
longer and more specific than
traditional Google searches. People
don't ask for marketing tips. They ask
what marketing strategies work best for
small service businesses with limited
budgets in competitive local markets.
This means you need to create what I
call hyper contextual content. The
content that addresses very specific
situations that your customers face. The
best way to find the situations
is perhaps to look at your own customer
interactions. Check your email inbox, uh
your comments if you're a YouTuber, your
send folder, your call notes, your
client uh on boarding forms. Look for
the exact phrasing that your clients use
when they describe their problems. What
are the real emotional questions that
they ask? What patterns do you notice?
Another gold mine is social media, of
course, especially Reddit. So you can go
to subreddits where your target
customers hang out and search for terms
related to your industry. You will find
hundreds of real people asking raw
unfiltered questions that you can turn
into content. For example, if you are a
financial advisor, don't just write
about retirement planning. write about
how to catch up on retirement savings
when you're 45 and just started thinking
about it because that's a real question
that real people would ask. The next
thing that might shock you, forget
keywords. Think about entity based
optimization. This brings us to how AI
actually processes our content because
this is where things get really
different from traditional SEO. AI
doesn't think in keywords like
traditional search engines. It thinks in
entities and concepts. Instead of
repeating best running shoes 10 times,
use natural variations like top athletic
footwear or high performance sneakers or
quality jogging shoes. Build on that
concept. You want to create semantic
richness by covering related concepts
naturally. If you're writing about cloud
hosting, then also you should mention
related terms like server reliability,
data backup, scalability, uptime, the
full ecosystem of concepts that surround
your main topic. This leads us to
another important point. AI systems
favor comprehensive topic coverage. So
don't just answer one question. You
should anticipate and answer related
questions that your audience might have.
This positions you as an authoritative
source that AI systems want to site. But
none of what I've talked about so far
matters if AI systems cannot actually
access your content in the first place.
So let's cover the technical foundation
for AI SEO. On the technical side, make
sure that AI bots can actually access
your content. So check your robots txt
file. You don't want to accidentally
block open AI's chipbot. Google's
Crowers or Microsoft's being bought. And
here is something that many people
overlook. Keep your most important
content in HTML text rather than hidden
behind JavaScript. While traditional
search engines have gotten better at
rendering JavaScript, AI systems
primarily read your raw HTML. To make
your content even more accessible, use
schema markup to tell AI systems exactly
what type of information you are
presenting. It's organization schema,
article schema, frequently asked
question schema. These help AI
understand and categorize your content
correctly. And of course, make sure that
your site is mobile optimized and it
loads quickly. AI systems like users
prefer fast, accessible content. And
then there are also certain content
types that perform better. So now that
we've covered the technical foundation,
I want to talk about which content
formats actually perform well in AI
search. And certain content formats
perform exceptionally well in AI.
Frequently asked questions are gold
because they match the question and
answer format that AI systems use
naturally. And similarly, how-to guides
and step-by-step tutorials perform very
well because they provide structured,
actionable information that AI systems
love to reference. Then also comparison
articles and tables. They are also
valuable because they help AI systems
understand the differences between the
options, exactly what users often ask AI
to explain. And also list posts, they
work very well as well because they are
scannable and they provide multiple
pieces of information that AI can pull
from selectively.
The key across all these formats is
making your content easily quotable and
chunkable because AI systems need to be
able to extract specific pieces of
information easily. All right, let's put
this all together into an actionable
plan that you can start implementing
today. So, this is the five-step AI SEO
process that I would suggest for you.
And the first step is content audit.
Start by auditing your existing content
for AI readiness. Look for pages that
already get good traffic and they could
be optimized for AI visibility. Check if
your content has clear headings, direct
answers, and conversational language.
Find your best performing pages and ask
yourself if someone asks an AI system
about this topic, would my content be
the most helpful comprehensive answer
available? The second step is
optimization. So once you've found your
priority pages, it's time to optimize
them. Double check if these pages have
clear H1, H2, H3 hierarchies. Add FAQ
sections to address common questions in
your niche. Rewrite introductions to
lead with direct answers rather than
some lengthy setups. And most
importantly, convert keyword focused
content to conversational language. So
instead of SEO strategies for small
businesses, you should write how can
small businesses improve their search rankings.
rankings.
Match how people actually talk to AI.
The next step is community strategy.
Remember Sim Rush's research uh was
showing that community platforms
dominate AI citations. This means you
need to build authentic presence on
Reddit, Quora and industry specific
forums. And here is the key and this
comes from some of the best AI SEO
experts. Follow the 80 to 20 rule. 80%
of your community activity should be
genuinely helpful comments that has
nothing to do with your brand and only
20% of the time when it's a genuinely
perfect fit uh should you mention your
solution. When you contribute to these
platforms, focus on being helpful
because AI systems are more likely to
site content that provides value without
obvious self promotion. And the next
step is strategic uh digital PR. While
you're building your community presence,
don't ignore traditional public
relations, but with an AI twist. Look
for best off or top list articles that
appear in AI search results in your
industry. AI absolutely uses these lists
to make recommendations. So, find the
authors or the editors and reach out to
them with a specific valuedriven pitch.
Don't just ask to be added to their
existing content. You could offer a
unique angle, a new category that they
could add where you're the perfect fit,
or perhaps your exclusive data that they
could include would improve their
article. Step number five, build a
review collection system. AI models are
trained to look at sites like Google
Business Profile, Trust Pilot, and G2 to
understand if people in the real world
actually trust your brand. And don't
just wait for reviews to come in
naturally. You should automate review
requests to be sent at the moment when
your customer gets the most value from
you, right after a successful delivery,
after a resolved support ticket, or a
completed project. Instead of a generic
leave as a review request, prompt them
with specific questions like, "What was
the one problem our product solved for
you?" This encourages more detailed
contextual answers. Exactly the kind of
rich data that AI systems love. Now,
once you've got these fundamentals in
place, there are some advanced
techniques that can really set you apart
from the competition. And the first
advanced strategy that I want to share
with you is taking a multiplatform
approach. Here's what I mean by this.
You might want to optimize for different
AI platforms differently. Chad GPT might
prefer more conversational Reddit style
content while Google's AI overviews
might favor more structured
authoritative sources. So test your
content across multiple AI platforms to
see what works where. And building on
that multiplatform strategy, timing
becomes crucial, content timing. So,
another advanced technique is timing
your content strategically around AI
algorithm updates. Just like Google, AI
systems evolve constantly. So, stay
updated on changes to Chad GPT,
perplexity, and other platforms and
adjust your content strategy over time.
And speaking of evolution, here is
something that most people aren't
thinking about yet. It's voice search
optimization. So looking ahead, prepare
for voice activated AI search. As AI
assistants become more sophisticated,
you need to optimize for longer, more
natural queries that people might speak
rather than type. But with all the
tactics and techniques, there is one
overarching principle that will never
change. You should create genuinely
helpful, comprehensive content that
shows real expertise. AI systems will
always favor content that truly serves
user needs. And this brings us to the
final piece of the puzzle, making sure
that you can actually measure whether
all of this work is paying off. So,
we're talking about monitoring and
measuring your success and AI traffic
tracking. You should track your AI
visibility using the tools that I've
shown you earlier today. And if you're
using Simrush for this, monitor your AI
SEO toolkit metrics weekly. Look for
increases in brand mentions,
improvements in sentiment, and growth in
AIdriven traffic. But Samrush isn't the
only way to track this. You should also
set up Google Analytics to track
referral traffic from AI platforms. You
can create custom segments for traffic
from chatpt perplexity and other AI
search platforms so that you can measure
your progress. And here is what's really
important to understand about this whole
process. Treat this as an ongoing
process, not a one-time optimization. AI
search is evolving very fast, and what
works today will likely need some
adjustment tomorrow. So stay curious,
keep testing, and adapt your strategy
based on your results. And here is why
this matters more than you might think.
Remember, we're still early in this
transition. Simrush's research shows
that AI search visitors will surpass
traditional search by 2028, and those
visitors are already worth 4.4 times
more than regular Google clicks. The
businesses who start optimizing now will
have a massive advantage over those who
wait. And if you found this video
helpful, give me a like and let me know
in the comments below what AI SEO
challenge you are facing right now. I
read every comment and often even turn
them into future video topics. The shift
to AI search is happening whether we're
ready or not. But now you have the
knowledge and the tools to not just
adapt but to thrive in this new
landscape. So start with your first app
today and you'll be ahead of 90% of your
competition to try Simrush AI SEO
toolkit or the SEO toolkit pro. Use the
links in the description below and check
how your brand or your website performs
in Jio. With these reports, you will
know how to get more traffic from AI
search and LLMs. Thank you for watching
and I'll see you in the next video
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