Getting rich is not about innate intelligence or luck, but about understanding and playing the "game of money" through consistent effort, smart decisions, and a willingness to tackle difficult problems.
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how do you get rich when you have
nothing here are 10 rules of money that
have made me a shitload of money and
hopefully will make you a shitload of
money too starting with number one you
don't have to be smart to get rich I
used to believe that you had to be smart
and you had to be like from an Ivy
League school or of some like crazy
background in order to get rich and that
is kind of how I viewed it for a long
time until I had a really interesting
experience it was back in 2016 and I was
trying to make money with my first
business and I went to this Meetup event
and I remember I was making like no
money so like I felt like I was like the
odd man out there I'm like I'm just
trying to learn from everybody like I
don't have any ego in this like whatever
I can learn I will learn I remember this
guy went on stage this is so mean but
like like kind of an idiot and he got up
on stage and he was like I haven't been
able to break past like $400,000 a month
in that moment my entire world shifted I
literally left the room and I called my
dad and I was like Dad I will never ever
work a job again because I am smarter
than that guy there is no reason why I
can't make the same money as him and it
was like the best thing that could have
ever happened to me because what I
realized is that making money is a game
and you have to know how to play that
game and it's not that he was smarter
than me and it's not even that he worked
harder than me but he understood the
rules of the game a way that I didn't
you don't need Superior intelligence to
win the game some of the richest people
that I know are in fact not that smart
at all getting rich you don't have to be
a genius you need to work hard be
patient and you need to have common
sense probably the three most important
things that you could do when it comes
to making money but when I first started
making money I couldn't even use proper
grammar and that's really what led me to
realize like being rich is not about
having a high IQ it's about making smart
choices and sticking with them long
enough to watch them pan out you got to
be a little dumb you know what I've
realized about smart people is that
super super smart people usually miss
out on opportunities because they see
too much of the risks when you're really
smart you only see all the risks that
could occur and so you actually pass up
a lot of opportunities not being
intelligent is actually to your
Advantage when it comes to making money
because you'll take opportunities that
others won't and so it's not about how
smart you are it is about how smart you
work so the question is are you willing
to work hard can you make sound
decisions can you wait if you can do
those three things I promise you you can
make money the next rule of money is
that saving money will not make you
money but it will give you the security
to take risks when I first started
making money with my company gym launch
I was excited I was making money but it
was overshadowed by the fact that I had
debt and I had no savings and so for me
the first thing I did when I made money
is I paid off all my debt the second
thing I did I put together what I call
is like an oh [ __ ] fund which is like if
everything goes to [ __ ] I know that I
have enough money to pay my bills pay
for my living pay my expenses and start
from scratch if needed the moment that I
took my money that I had made for my
business and I put it into that fund it
was like it unlocked a new layer of
creativity for me because then I said
okay now everything that comes in I can
use to build because I know that I don't
need to worry about my bills I can take
care of the business now and so what I
did with that money I took $4 million
and I put it into starting another
company and then I took the other money
that was coming in and I put $3 million
into starting a software company called
Allen which was a software that we used
within the company I do not think I
would have been able to do any of those
Investments if I had felt like it was
either the investment or me paying for
my apartment saving money you're not
going to save your way into becoming a
[ __ ] billionaire what I look at it as
is is will this money give you the
security and peace of mind so that you
can focus all of your attention on to
just making money and what it did for me
created a space for me to take risks and
making more money does require you to
take risks just like you start a
business and you have to invest some
some amount of money time resources if
you want to keep growing a business
you're going to have to keep doing that
and what I recognized is that for me I
had to create that space for myself by
making sure that I knew that no matter
what no matter what happened I would be
taken care of of so it's not about
living below your means it's about
creating the means to take risks so
savings won't make you wealthy but they
will give you the security to step out
and take opportunities that might the
next rule of making money is that you
make no money for a significant period
of time and then you make all of the
money at once the way that you get rich
is you put in a [ __ ] ton of work without
seeing the result of it the first 2
years of me building my business I
didn't just not make money I lost lost
money and then one day I made a [ __ ] ton
of money and people were like wow you
got so lucky but it's not that you get
lucky it's that it's called the Dunning
Krueger effect which is essentially
people overestimate their ability to do
something if you didn't overestimate it
you wouldn't start doing it in the first
place you quickly realize that it's hard
and you suck at it but then if you stick
with it knowing that you [ __ ] suck
and it is hard eventually you get better
and then one day you've stacked enough
skills that you see the benefit or the
reward for all the work you've put in
this is what every person goes through
when they are trying something new to
make money to build a business whatever
it might be so for example when I was
starting my first business I started and
I was like this is going to be easy I
know what I'm doing all this stuff and
and then you realize oh my God I
actually suck but I didn't stop I can't
lose if I don't stop but I know I will
lose if I stop and then one day 2 years
in when I'm thinking nothing can get
worse and we're definitely going to go
into bankruptcy it all clicks we went
from zero to $7 million in six months
and from zero to $27 million in two and
a half years and that is called the
Dunning Krueger effect because during
that period of time when I felt terrible
that is when I accumulated all the
skills to make money that nobody and
nothing can ever take from me and if you
are trying to make money I want you to
know that you can't skip that you cannot
skip the hard [ __ ] that it takes to get
to the other side learning never goes to
waste skills only compound but you have
to stick it out long enough to watch
them compound and that's how you make
money it's not like you have to
accumulate one skill to make money
you've got to accumulate 20 this is the
nature of exponential growth you work
really hard and get very small results
for a period of time and then everything
accelerates and it all happens all at
once did you know that Howard Schultz
didn't make any money from Starbucks for
17 years he at one point had to borrow
money from the guy who made the boxes
for the shoes to pay payroll nobody
wants to talk about fact that it's
actually hard if you want to build
something sustainable the more money you
want to make the more periods of times
that you're going to have to go through
where you don't see the fruits of your
labor the reason a lot of people don't
make a lot of money is because they
don't know how to delay gratification
the reason I know that I will make a
billion dollars is because I know that I
can delay gratification I can build
something that will for sure make a
billion dollars because I know how to
wait a lot of people want to make it now
and the reason that they won't make more
money is because they're so fixated on
making it sooner but if you can get
through that period of eating [ __ ] you
will make more money than everyone else
the next rule is that money always
chases the best when you're good you
chase money when you're excellent money
chases you I remember when I was first
trying to make money as a personal
trainer I didn't know how to get clients
and I saw people that I was working with
and I just saw that they had unending
clients and I was like how is it that
they have so many clients and I don't
and I had a mentor at the time and he
said something to me that really stuck
with me focus on being the best and
forget the rest he was like Lea focus on
being the best trainer that exists so I
was like how can I build up evidence
that I'm the best because I was like I
need to get these stories that I can use
to show people that if you work with me
these are the results I produce so I was
like okay I'm going to sign up for a
fitness competition because I think that
if I want to be the best trainer I have
to show people I didn't just lose weight
I then competed in a fitness competition
from doing those things and becoming so
good I couldn't even take on the amount
of people that came to me when you do
your best people notice and when people
notice money and success will find you
but it starts with being the best it
doesn't start with trying to accumulate
money it starts with trying to be
excellent because money is attracted to
value and excellence in any field
creates value that people are willing to
pay a lot of money for if you are a
celebrity personal trainer that has
gotten let's just say Kim Kardashian
into tip top shape and you've shown a
transformation where she's lost 30 lb
and gotten a sixpack and ripped versus a
personal trainer that works at the YMCA
and doesn't have any testimonials from
clients which one provides more value
this one which one gets more money this
one because they have demonstrated
Excellence first you have to become the
best then you have to make people aware
that you're the best and once you do
that money will come to you like for me
I make a lot of money because I [ __ ]
love business and so money is a a
consequence of me liking business and by
consequence I create a lot of value
which then creates me a lot of money but
I don't ever think about making the
money first I think about creating value
in my business and then the money comes
if you ask yourself how to be excellent
the money comes as a consequence of it
find a game that you can be number one
at and I only know that I can be number
one at something when I'm [ __ ]
obsessed with it and so ask yourself
like what could I be number one on and
play that game cuz if you do that the
money will follow the next rule is that
learn how to make money while you're
awake before you try to make money while
you sleep when I first started my
business gym launch I had a guy come to
me and he was like Lila I see that
you're making money and like that's
amazing he's like but you need to learn
how to make money while you sleep and I
was like make money while I sleep that
sounds [ __ ] great because I'm out
there I'm [ __ ] busting my ass every
day what's the secret so this guy's like
yeah let me tell you about real estate
and actually I have this little business
where you know I will essentially buy
this real estate for you and then you're
just going to get passive money that it
generates each month from the renters I
was like sure let's do it we buy this
rinkadink house I was all excited I was
like this is it maybe instead of having
like a real business we're going to get
into like real estate we're going to be
Real Estate Investors oh man was I
[ __ ] wrong we buy this house this
[ __ ] house is the bane of my [ __ ]
existence this house was more work than
I could have ever imagined cuz they
didn't tell me I'm going to have to
manage tenants I was liable for all
these things that were happening with
the home I didn't know that property
management companies could drop your
account and then you had to be the one
to manage the property all things that I
didn't know that house took me almost a
year to get rid of and it cost me
$20,000 just like building a business
takes skills so does picking the right
opportunities to invest in investing
itself is a skill so if you want to make
money while you sleep that is a skill of
its own that you also have to learn and
I can tell you as somebody who has made
not hundreds but tens on tens of
Investments because like I don't do tiny
Investments I typically do sizable ones
that is a skill on its own there are
more transferable skills from learning
how to actively make money into
passively making money then there are
passively into actively lots of people
who know how to build a business and
actively make money can learn eventually
how to invest and usually it goes in
that order going from investing and only
knowing how to invest into trying to
actively make money it's a harder
transition to make and so what I Tred to
do in that time is I try to skip steps
which activity you know investing versus
actively making money do you have more
skills already that set you up for
success and for me at that point time I
had already more skills in learning how
to actively make money than I did in how
to invest that money and most people are
there they've had a job maybe they have
like somewhat of a business and then
they say Okay I want to go learn how to
invest completely different skill you
would probably have a shorter time to
value of like learning how to make money
if you just said I'm going to learn how
to actively make money in a more
meaningful way and so what I recognized
I was trying to skip steps in that
situation because there's nothing
passive about learning skills you will
learn active skills to make passive
income even passive income requires
skills there's no way to make money or
compound your money that doesn't require
some level of skill you can't have money
work for you until you know how to work
for money if you want to learn how to
make passive income you first have to
learn how to make active income Warren
Buffett said this before you can let
money work for you you have to put in
the work yourself Active Learning and
effort come first passive rewards come
later and that was said by the greatest
investor of all time everybody that I
know that has made it to the level where
they are passively creating income and
they're doing it in a really meaningful
way they have first [ __ ] killed it at
actively making income and what I
realized for myself was I am a decade
into business and I am just now learning
and getting proficient at investing
money and if you invest money properly
it does make you money in your sleep but
nobody talks to you about how much
effort goes into selecting deals
negotiating deals it is also so active
you are actively learning how to do
deals and negotiate and then getting
money later the next rule is that if
money is the only goal you will never
have enough when I sold my first company
3 years ago I remember the moment where
the big check hit my bank account that
has always been the goal at least with
my first company it was like make a ton
of money I remember in that moment I
felt nothing I didn't even feel like
super excited if anything I felt relief
cuz I was done with the process and the
process had been painful I didn't feel
like like a different person I didn't
feel like better and what I realized is
that if money is the goal you just never
have enough money is only a tool that
you can use to then get other things
once I realized that the next thought I
had is what am I going to do with this
money what am I going to use it to build
and that is why I started acquisition.
comom literally the day after I sold my
business is because I said I can use
this to create this next thing that I
Envision in my head it wasn't like money
itself made me happy the only reason
that that money now was meaning to me is
because I was able to take it to invest
in my next dream and now I've been able
to use that money to make my dream come
to life and that's meaningful to me and
that's a worthy goal money itself it
only is a means to an end and so the
question is what's the end for you see
time is a tool that used to make money
and so what proceeds making money is
learning how to manage time because if
you cannot use your time to create money
then you won't have money but most think
it stops there and that's it doesn't
stop there because then now that you
have money the question is how do you
manage money money is a great servant
but is not a great Master because as
long as it's your master you will never
have enough of it it is simply a tool
that you use to reach your end goal if
you accumulate millions and millions and
millions of dollars and it just sits in
your bank account what's that money
doing for your life does anything about
your life change do you feel happier do
you accomplish your dreams if you don't
use money to create something else you
might as well not have it because it
will have no effect on your life the
only reason to make money is to do
something something with it what are you
going to build with the money you make
how are you going to use it to make your
life and other people's lives better you
have to be romantic about the process
not the outcome I want to build an
amazing business a consequence of that
is that I make money that money is
useful in building an amazing business
and so money is like a hammer it's only
as useful as what you build with it in
building my business and accumulating
all this money I did not get happier
having more money I got happier through
the process of who I became to create
value that created money if money is
your end goal and money is why you do
things you will make less than everybody
else because money is a very empty
reason as to why to do things and so ask
yourself why do I want the money what do
I want to do with it you should spend
money on yourself because if you're
constantly suffering trying to make
other people's lives better what's the
point on the other side it's what do I
want to build with the money what do you
want to have happen with the money that
you accumulate and those are questions
to ask yourself because once you get a
certain amount of money you'll stop if
it's only about the money the next rule
is that if you have no money you should
have no shame many people stay poor
because they are too ashamed to do the
work that it takes to become rich I
remember when I was a personal trainer
and I went to college and then I got
this internship I had to be a hike guide
twice a day I remember there was this
guy and he was pretty out of shape and
he just wanted to go alone I was the one
to go with him to protect him on this
hike we're on this hike and then he
looks at me and he says you know what
I'm just really grateful that you know
we have people like you in this world
and I was like people like me he's like
yeah people that are willing to do the
work that you're doing like I could
never do what you're doing in that
moment I thought to myself dude I'm
willing to do this [ __ ] work because
one day I will be richer than you
because I am willing to do this type of
work what I realize those who are
willing to do the work it's not sexy
work but it is work and it will move you
along and it will make you money and it
will progress you those people will also
expose themselves to more opportunities
than anybody else there's a very famous
saying by Pericles poverty is not a
Grace but not striving to overcome it is
don't be afraid to put in the [ __ ]
work to do the odd jobs if you're not
rich there is nothing beneath you when
it comes to making money and it comes to
doing what You' got to do or to create a
stepping stone to the next thing if you
were born poor that is not your fault
but now you are an adult who has a
responsibility to work themselves out of
it and so whatever opportunities come
your way do not be ashamed to take them
because in taking opportunities like the
one I took I was able to get a job
anywhere else because I had the name of
that Resort on my resume people who are
willing to feel embarrassed to feel like
they're doing work beneath them creat so
much more opportunity for themselves
than those who aren't and if you're not
where you want to be there's nothing
below your pay rate there's no shame in
being broke and there's no shame in
doing grunt work but there is shame in
not trying to change your circumstances
the next rule of making money is that
counting other people's money won't make
you more here's a question does counting
some someone else's reps in the gym make
you more buff no so then why would
counting somebody else's money make you
more Rich counting other people's money
only steals more attention from you for
making your own money when you're in the
process of wanting to make money
constantly worrying about how much money
somebody else is making it might be that
you feel like you're going to be paying
someone too much money about 4 years ago
when we first started acquisition. we
had a deal come to us and it was a
really good deal everything fit and as
we're going through the deal process in
the beginning I knew I was like I'm
going to do deals where I get kind of
the short end of the stick because we
haven't done this before we didn't have
reputation doing it yet and so I was
okay with that and I just didn't really
think about it but I brought on a
different executive and that executive
came on and we were in the middle of a
deal process with this company my
executive came to me and he said Lea we
can't do this deal like this if we sell
for the Target that we have he's going
to make $500 million and I was like why
is that bad he was like that's not fair
he's like if if we do an exit he gets
$500 million and we' put in all this
work and we've done all these things and
we only get x amount like that's just
not fair I start thinking damn maybe I'm
just settling at the same time I'm
thinking like maybe there's something
I'm missing here but I looked on paper
and I was like well the deal aligns with
all the targets that we have despite
that we said you know what this doesn't
make sense for us we're going to need
this instead of this in order for this
deal to get done it ended up not working
out and I have watched that company over
the last 4 years essentially 10x in
value they've been incredibly successful
they have an amazing brand and
reputation and they have gone on to be
this like very very valuable company and
I really thought about it and I was like
man it was the wrong decision because if
the deal works for you why do you care
how much the other person's going to
make it's a poor State of Mind people
who don't have money are constantly
focused on how much everyone else has
and what I didn't realize is that that
person that was that bug in my ear I
actually have a net worth that is quite
literally a million times more than that
person's of course I'm not counting
other people's money
because that is not how wealthy people
think because they know that focusing on
someone else's Pockets does not fill
their own and they also know that
there's a lot of benefits to people
around you and other people having a lot
of money and that it's not some scarce
resource that you need to have more of
than every single person around you if
you're trying to make more money and if
you want to become wealthy stop looking
at other people's money if you are
scrolling social media and there are
people who piss you off because they
make more money than you unfuck follow
them and if every deal you make you feel
like you always need to have the upper
hand and you need to be making more
money than this other person you will
not have the best deals because the best
deals are when each person feels like
they got the better end of the deal
nobody that I know that is truly wealthy
does that they're happy when other
people make a lot of money what I do see
is that when people are less wealthy
they spend all this time negotiating
with other people that doesn't make you
more money it just makes other people
less and then eventually it makes you
less because you could could have been
spending all that time and energy into
just making more money the grass is
greener where you water it not where you
watch it the next rule is that you don't
need to change your beliefs to make more
money but you do have to change your
behavior I used to think that the reason
I didn't make enough money was because I
didn't have positive beliefs about it
and I see a lot of people buying into
this which is like you think that your
poor beliefs prevent you from
accumulating wealth when the reality is
that it's actually your poor behavior
when I first was thinking I need to make
more money I heard all these people
talking about like you have to manifest
the money and you've got to see it
before you get it I read this book I
remember and I'm not going to say what
book it was cuz I'm talking [ __ ] the
book specifically said I need to act as
though money is in abundance and I need
to act as if I'm already rich in order
to get more money and so I was like well
I guess rich people give away money and
so I started donating money and so I
remember I was leaving the grocery store
and I had just bought my food and I walk
out and I see this homeless guy and he's
like could you spare like any food I was
like yes and I gave him all my groceries
few days went by week went by I'm giving
away my groceries to hobos I'm donating
money and I was like nothing's changing
like you know these books are saying
that if I if I believe and I act like
somebody is Rich like this money is
going to come to me and then I met my
now husband and I started talking to him
about how I was trying to make more
money and he was like well what are you
doing and I was like well I took a job
where I'm making less money and so now
I'm reading this book about how to make
more money how to attract it into my
life life I remember he said this line
to me that just like really stuck he
said money doesn't discriminate who puts
in the work to make it and I remember he
said like you don't have to believe
certain beliefs to make more money he's
like you just got to [ __ ] work and
then I really like stepped back and I
was like what am I doing what if I
didn't try and change the way I think
and I just change what I'm doing every
day and that was when I realized I
should need put in the [ __ ] work if I
really want to make more money what do I
need to do and I was like I need to take
some [ __ ] risks because I am in a
place now where the opportunity that I
am in is one that is very limited in
terms of its upside potential of making
money and so that is when I was like I
need to take a risk in terms of starting
a business and that is what really
propelled me into saying like [ __ ] all
of this trying to manifest the money in
my mind I'm going to try and go make
money with my hands the road to success
you get there by working hard you don't
get there with intention you get there
by doing it and one of the key pieces in
making more money is going from staying
in your head to getting busy with your
hands and a lot of people never make
that switch they think by reading all
these books and all this [ __ ] out
there that for some reason your brain
and your feelings are preventing you
from making money I promise you that if
you go out there and you do the same
things as a person who made a million
dollars you will make a million dollars
even if you don't believe you're worthy
of it and that's what took me seeing it
to understand it I didn't believe in
myself and I didn't believe that it was
possible for me to make that kind of
money I didn't believe it was possible
possible for me to make hundreds of
millions of dollars never believed it
once never thought it was possible ahead
of time and here I am I just took action
like somebody who could that's it that
is why this rule is so important because
you can't manifest your way to a million
bucks you have to go [ __ ] work for it
money usually comes to the people who
are too busy working to look for it go
change your actions and your thoughts
and beliefs will follow you don't need
to read more books you don't need to
change your mindset you need to take
action there's a quote that I always
remember by Tony Robins stay in your
head you're dead nothing good comes from
staying in our heads get out of your
mind and get into life and start taking
action like somebody who could make
money and it wasn't until I got out of
this cycle of staying in my head and
trying to change my beliefs in order to
take action that I realized that that
was actually what was keeping me stuck
thinking that I needed to change my
beliefs was preventing me from making
money the last point is that the amount
of money you make is directly correlated
with the difficulty of the problem that
you solve so Elon Musk was actually the
first person I ever heard say this it
was a quote to the degree of if you want
to make more money provide more value by
solving harder problems the mission of
Tesla to accelerate the world's
transition to sustainable energy because
we see what happens if we don't have
sustainable energy and Elon is extremely
passionate about that the mission of
SpaceX is to make life multiplanetary
all of the missions of every company
that Elon Musk has all solve a very big
problem and by consequence of that he
makes a lot of money and so how does
that translate to you I'll give you an
example I knew a guy and he had a
software company and that software
company did well and it was a software
company that basically did SMS chat and
so it facilitated a chat between a
prospect and a company that wanted to
acquire that Prospect and it just wasn't
like growing like somebody would want it
to and to me I'm looking at I'm like
well it's a good tool at the same time
there's like 30 other tools that solve
that problem he wants to do a deal with
me because we were one of the biggest
customers of this platform and so when
he comes out there he actually presents
me with something completely out of
nowhere he says I've actually started a
different company I just wanted to bring
it to you cuz I started this new protein
bar and I was like oh a protein bar very
interesting and I'm thinking to myself
this is probably going to fail because
there's so many protein bars out there
little did I know I took one bite of
that protein bar and I was like [ __ ] I
never want to eat another protein bar
again it didn't taste like a protein bar
and it didn't have whey protein in it
and I was like holy [ __ ] this is going
to blow up why the problem that it was
solving is a problem that no other
protein bars in the market had solved
which is that all of them gave you a
stomach ache tasted like [ __ ] and had a
lot of calories his was the lowest
calories I'd ever seen didn't taste like
protein didn't give me a stomach ache
this company the tech company that he
had actually ended up just floating
along and then he sold it off for like a
couple million dollars this company blew
the [ __ ] up and gave him a multi9 figure
payday because he solved a harder
problem you are directly paid in
proportion to the difficulty of the
problem that you solve I was a personal
trainer and the most that I maxed out at
was making six figures a year and that's
because I taught people how to eat right
and exercise so I'm helping them solve
the problem but I'm not like fully
solving it if you take it a next step
further let's look at something like OIC
how much more money does the creator of
OIC make than personal trainer Lila you
just give somebody a medicine and then
they aren't hungry and therefore they
lose weight it's the same problem but
we're removing the amount of pain they
have to incur to have it solved that is
why somebody who creates OIC is going to
make more money than somebody who
creates a workout program the amount of
pain someone has to endure to get the
solution again value is created when you
create a better solution or you remove
more pain from the solution and so in
this instance why what I realized was
like oh my gosh I might have solved the
problem but they have to incur so much
pain in order for it to be solved it's
not that valuable a lot of people stay
stuck making less money because what
they don't recognize is that they're
solving either problems that don't
create a lot of value or they're solving
problems no differently than somebody
else time over time again my personal
wealth has gone up in accordance with
the difficulty of problems that I am
able to solve first I started one-on-one
teaching people how to lose weight I
went from doing that to selling
customers into gyms for gym owners and
then I went from that to teaching gym
owners how to get customers and then I
went from that to teaching gym owners
how to build sellable gyms and then I
went from that to teaching business
owners how to build sellable businesses
then I went from that to teaching CEOs
and found Founders how to build eight or
nine figure Enterprises and each time
what you notice is that I solved a
harder problem and each time I took a
jump in solving a more complex problem
or providing more value I made
exponentially more money and it's just
been solving harder problems or
providing more value than anybody else
by removing more pain from the solution
I also wouldn't have been able to solve
the really big problem if I hadn't first
solved the very small problem at the
beginning you can't expect that day one
you're going to go from like zero to a
billionaire it's just so rare that that
happens because the skills that you
accumulate in solving the small problem
allow you to stack those skills to then
eventually solve the bigger problem if
you solve harder problems you make more
money but you can't skip steps the only
reason I can make the money I make now
is because I have put a decade of eating
[ __ ] in and just time over time skill
stacking solving harder and harder
problems wealth comes from solving
problems s that others are either
unwilling or unable to solve for themselves
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