0:03 Hello, I am Vakas Tarik, co-founder of
0:06 organic food store in India. The
0:09 awareness and wellness about health
0:13 created a great opportunity
0:16 for organic food store in India. What is
0:20 organic food store? Organic food we can
0:22 produced without
0:25 pesticides and artificial fertilizers.
0:27 So today I will tell you about customer segments.
0:29 segments.
0:32 The urban middle and upper middle class
0:35 entire one entire two city like Mumbai,
0:38 di and Bangalore. The millennials whose
0:41 age between 25 to 40 are health
0:44 conscious. The parents who seeks
0:47 pesticides free food for their children
0:49 and the people who suffered in chronic
0:52 diseases. The organic food market in
0:57 India expected to grow at 20.5 cg
0:59 in India.
1:01 Thank you so much.
1:03 Hello, my name is Ramdeep Kore. I am
1:06 co-founder of organic food store. I am
1:08 going to discuss about customer
1:10 relationship and key activities of our
1:12 business. Firstly about customer
1:14 relationships, loyalty program,
1:17 customers earn reward and get monthly
1:20 discounts. Expert chats. Access to yoga
1:23 trainers help customers make healthy
1:25 choices. Customer care. Sport is
1:28 available through WhatsApp and the app
1:30 making it easy to ask questions. User
1:33 content. Customers can share their
1:35 recipe and reviews creating a community
1:38 feelings. Then key activities quality
1:41 check. Be buying organic products from
1:44 certified farms and assuring quality
1:47 curation and delivery. Choosing the best
1:50 products and managing delivery logistics
1:52 logistics and inventory. keeping track
1:55 of stock and making sure deliveries are
1:57 smooth. Tech support, maintaining the
2:00 app, tracking orders and promote the
2:03 brand online. Thank you.
2:05 Hello, my name is Harendra Singh. I am
2:07 co-founder of organic food store. I am
2:10 here to discuss about cost structure and
2:13 value proposition of our business. The
2:15 business has several key cost
2:17 components. Logistic and coal chain
2:20 delivery account for 30 to 40% of the
2:23 total cost indicating a significant
2:27 investment in ensuring the quality and
2:29 freshness of the organic products
2:32 technology development and support are
2:34 also crucial likely for managing
2:37 subscriptions tracking orders and
2:39 maintaining the cold chain. Then about
2:41 the business offers several unique key
2:44 value proposition to its customers. The
2:47 products are certified organic and
2:49 non-GMO ensuring high quality and
2:52 safety. The customized subscription
2:55 boxes cater to individual preference and
2:57 the traceability features allows
3:00 customers to track the organ of their
3:03 food. Thank you. Hi, my name is Kiran
3:05 Shadi. I'm the co-founder of organic
3:07 food store. My first topic is revenue
3:09 stream. In revenue stream, my first
3:10 point is subscription fee. like customer
3:12 will pay every week and every month to
3:15 get a box of organic food at home. The
3:16 second point is selling product
3:18 individually apart from sub subscription
3:21 like customer can also buy item one by
3:23 one. The third point is customer boxes
3:25 for events like special organic gift
3:27 boxes can be sold in weddings and
3:30 parties and other events like fourth
3:32 point is corporate orders like offices
3:34 or companies can order organic food in
3:37 bulk for their employees. The fifth
3:39 point is sponsorship and ads. The
3:41 business can earn extra income by
3:43 putting ads or promotions brands on
3:45 their website in the boxes and in the
3:48 boxes. The second point is key
3:50 partnership. In the key partnership, my
3:53 first point is organic farmers. We need
3:56 a source a partnership with source for
3:57 farmers under government scheme. The
4:00 second is delivery partners uh services
4:02 like Denzo and quick and reliable the
4:04 fast miles delivery we need. The third
4:08 is satisfy bodies like we need a pro
4:10 quality of product. The fourth is will
4:12 and nutrition collaboration with gyms
4:14 and brands. The fifth point is
4:16 sustainable packing.
4:19 Hi, my name is Sukinda Singh. I'm
4:21 co-founder of organic food store. Today
4:23 I'm here to discuss about channels and
4:26 key sources of our business. About
4:28 channels is we reach customers through
4:31 our easytouse website and mobile app
4:33 where they can subscribe or place order
4:36 anytime. We also connect with them on
4:38 Instagram and WhatsApp which is where
4:40 80% of Indian user prefer to interact
4:43 with brands. We have partnered with
4:46 organic cafes and wellness centers and
4:48 open flagship store in metro cities to
4:51 build trust and visibility for fast and
4:53 reliable delivery. We work with service
4:56 like delivery and denjo. Then about key
4:59 strength is our key strength include a
5:01 strong network of over 200 plus
5:04 certified organic farms, cold strays in
5:07 metro hubs, a skilled in-house tech team
5:10 and expert who help us maintain quality.
5:12 We also use eco-friendly packaging
5:14 through our biodegradable packaging
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