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If I Had $100,000 To Invest Right Now, I’d Do THIS
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If I had to invest $100,000 right here,
right now, I would not put a dime into
the stock market or real estate. In
fact, I'd do the opposite. I built a
nine-figure company and invested in
countless businesses. And here's the
truth. If you want to see a real return
on investment, your first investment has
to start with you. Here's how I would
put my first $100,000 to work if I was
starting from scratch. Number one, when
you're just starting out, the only thing
you should be focused on is increasing
your income. I work with business owners
every single day, and as they become
more successful, the question becomes,
what do I do with my additional income?
So, the first step is always figuring
out income producing skills, not taking
the $20,000 that you might have to
invest and thinking that that is going
to be what creates long-term wealth. You
will be much more successful if you
learn the skills to increase your income
so that you have a hundred,000 to invest
or a million to invest or 10 million to
invest versus just thinking that all of
a sudden you're going to get rich off of
investing. Once you have a million
dollars that you are able to invest,
then you can make investment decisions.
But until then, you're not making
investment decisions. You're making
decisions to invest in yourself for you
to learn how to make more income so that
in the future you can invest in things
that don't require your hard work. When
you're early in your journey, your
product isn't a portfolio, it's you. And
the fastest way to grow is by stacking
monetizable skills. Which brings me to
point number two. With any extra cash
flow, you want to invest in your own
skills, not stocks. Think about it like
this. If you studied for 12 months all
of the skills required to go from making
$100,000 a year to making a million
dollar a year, you have just 10x the
return on what that education was. Where
in the stock market are you seeing 10x
returns? You're not. The greatest
investment is you going from a 100,000
to a million is the most vital step that
you can take in actually creating true
wealth because you gain so much
confidence in that process. And it is
learnable. It is not by magic or some
special gene that certain people know
how to make a million dollar a year and
other people only know how to make
$100,000 a year. It is simply the
acquisition of a skill set. How do I go
from a h 100,000 to a million? What is
required to go from a h 100,000 to a
million? What communication skills don't
I have? What technical skills don't I
have? What sales skills don't I have?
What strategic thinking skills don't I
have? Your focus has to be on the
acquisition of those skills to be able
to create a result that takes you from a
h 100,000 to a million dollars. The
great thing about learning to go from
$100,000 to a million dollars a year, it
often doesn't require you to make an
investment of a million dollars to learn
how to do that. But once you have
invested in those skills through the
education and the time that it takes to
get those skills, you have that
million-dollar skill set for life. It
doesn't just go away. And it's not
something that anybody can ever take
from you. You learn what's required to
change yourself, to give up your
existing environment and how you operate
today to transform into somebody else.
You now have a valuable skill set that
can never be destroyed. Number three,
you need to stop chasing paychecks and
start chasing proximity. My life
completely changed when I started to
spend time around people who understood
money. It was as if I was living in a
dark room and all of a sudden somebody
just turned the lights on. It was that
fast because I could watch how they made
decisions about how to spend money. And
back during this time, I had such a
scarcity mindset. I was so focused on
preserving what I had. And I never spent
any amount of time thinking that I could
create more. I just had so much stuck
attention on departing with the money
that I made, even if in the long run it
was a better decision for me. And when I
started to be around people who made a
lot of money and the freedom in which
they made choices, if you always knew
you could create more, you would never
be in fear of losing what you have. And
just that proximity changed everything
for me. Proximity. How do you get
proximity? Well, you have proximity
right now. You don't have to be with
somebody in order to have proximity to
them. You and I have proximity right
now. You're spending time right now with
somebody who has a 9 figure network. The
more you can spend time with people who
think differently than you, where you
can observe their behaviors, where you
can ask questions to them about how they
think about things and start to mirror
what they're doing and the way in which
they live their life, you're going to
start making better decisions. This is
what's so incredible about living in an
era with social media. Because back in
the day, you actually had to find
mentors in person. Somebody had to know
somebody to be able to introduce you to
them so that you could get your foot in
the door. That's not the case today. You
can make yourself known just through
engaging in social media content, just
through reaching out to people and
seeking mentors that you can be in
proximity to who can change the way you
think about money. Number four, obsess
over output, not your budget. Shrinking
your lifestyle will not make you
wealthy, but growing your output will.
80% of your time every single day should
be focused on income producing skills.
This has been a successful action for me
over the last seven years because I look
at my calendar as the greatest asset
that I have to help me make more money.
80% of how you spend your time should be
focused on how do I increase my income
either in the job that you already have
or in gaining skills for you to be able
to do that job better so that you can
make more in the work that you're
already doing. If not, of course, you're
not going to make more money. If you're
not able to figure out how to make more
money, you're not going to be able to
have the confidence to invest in the
ways that you want to invest. Your
budget does not matter. You could spend
less time budgeting things, penciling
things out, making lists, and more time
taking action on what you need to learn
and do in order to increase your income.
Number five, in 2025, the highest ROI
investment you can make with $100,000 is
in your personal brand. Creating content
online is one of the most challenging
things to do because you have to
actually confront who you are, what you
believe in, and where you spend your
time. And most people are not proud of
the decisions that they make around
those three areas. Use your social to
highlight how great of a person you are
and the decisions that you make every
single day. Do you work out? Do you
spend time with your family? What books
are you reading? What podcasts are you
listening to? document the process of
becoming who you want to be and then you
won't have any shortage of content to
create and people will gain trust in you
because they see the daily commitment.
The recipe for success is investing in
yourself and documenting that process.
Now, I would never recommend that if you
don't know how to generate $100,000 that
you actually invest $100,000 in social
media. That would not be the right thing
to do. But you investing in a course or
spending all of your time on YouTube
with experts in the technical field that
you're looking to become an expert in.
Do that. Invest that time and document
that process because social media is
actually free. The hard part isn't
posting on social media. It literally
takes 15 seconds. It's you confronting
that you will be doing this every single
day consistently for a very long time
while all of your friends think that
it's cringy while all of your friends
make fun of you. In order for you to
become an investor, you have to have
first figured out the skills you need to
develop in yourself to then be able to
have enough excess capital to invest in
things that make sense. And your social
platform at that point also becomes a
way for you to get access to cool deals
because the biggest hack in life is cool
people want to do business with other
cool people. You're not cool if you're
lazy. You're not cool if you don't have
skills. You're not cool if you're not
able to create success. So that is
always the first step. Do not get it
twisted. Do not start saying that you're
an investor before you've actually
figured out how to make yourself a
valuable asset. Actual successful people
see right through that. It's a flex.
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