Optimizing your social media profile is crucial for converting traffic into desired outcomes, acting as a high-converting landing page that builds trust and authority.
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So your profile must be set up to funnel
this traffic towards your desired
destination. For some this may be
guiding traffic through towards your
business. This may be for others driving
it towards your newsletter or into a
digital offer. Regardless of your goal,
it is essential that you optimize your
profile. So imagine you've just had your
first viral post achieving millions of
impressions. You would need your profile
to act as a high converting landing
page. Your profile should be clear,
coherent, and position you as an
authority in that chosen area of
expertise. You want to build trust
quickly, and encourage more people to
buy into your brand. It's worth saying
that your profile page will not stay the
same throughout your journey. Like a
brand's website or a landing page, it
should be reviewed, edited, and adapted
consistently to match the market and
your objectives. I changed mine and have
changed mine so many times. To give you
a real life example, I actually change
my profile to suit my different business
needs at any given time. When I'm in
growth mode, my header will say, "Follow
me for X, Y, and Zed topics." So,
whatever I'm speaking about at the time.
When I'm in funnel building mode, it
will have a completely different message
that's to push people down the funnel
towards my products. When I'm in a sales
mode, my headline will simply say,
"Welcome to the Creator Accelerator or
the Creator Accelerator launches or sign
up to the academy." Now, let's break
down how to optimize each part of the
profile to achieve your unique goals.
Your profile picture will be the first
thing people come across when they see
your profile. So, you want to make sure
that you make the best first impression
possible with a photo that comes across
as professional yet approachable. Here
are five simple rules to follow here.
Ensure it's a highquality headshot. This
doesn't mean you need a professional
photographer or an expensive camera. The
majority of iPhones can take clear and
sharp images. And as the name suggests,
the photo should be from your shoulders
up. Lighting is key. So make sure your
face is as clear as possible. I think
it's really important to have the right
lighting. And if possible, try and use
natural sunlight because you want to
avoid having a dark room. So unless you
have a really powerful flash or
professional light, I'd say take it
outside and try not to have that shadow
in the background. Use a clear
background. So you want to ensure that
your face is the main focus and
therefore the background should be kept
as neutral or as blurred as possible.
And a simple way of doing this and
taking the photo is against a, you know,
just a white wall, for example. Keep
clothing and accessories neutral. The
main focus here is to clearly see your
face. Therefore, it's important that
clothing doesn't distract or draw away
any attention. Go easy on the filters
and make sure that you look real. Don't
worry about editing the perfect picture
with filters or effects. It's important
that you come across as a real human
being and as real as possible on
LinkedIn because LinkedIn will actually
punish accounts that look like they've
been AI generated. I've actually seen
this happen to a friend of mine. She
lost her account because she had an AI
image. So, if you want to create
cohesion throughout your profile, a
bonus tip would be to edit in your brand
colors in the background of your
profile. So, you'll see with mine at the
moment is green. However, this must not
take away from the overall quality of
the image. This can be achieved on photo
editing tools like Canva, Figma, etc.
Below I've put a current example of my
photo. The tagline is the second thing
that people will see after the image and
it gives them such a clear understanding
of who you are and what you do and your
key experiences. Clarity is the main
goal here as any confusion will put
audiences off and may actually damage
the reputation. So it's important to
note that there's no magic formula here.
It's all about your goals and where
you're at on your personal brand
building journey. For metricbased
growth, you need to highlight your
expertise and the topics you cover. So
your niche as well as your credibility
and your experience. Why audiences
should follow you over other people in
your niche. For growing leads or
relationship building, you want to shift
your focus onto developing your
positioning and sharing your authority.
So like before, you want to highlight
your credibility. So why they should
follow you o over other people in the
niche. But then you should clearly state
your offering and your target audience.
So how are you going to help them for
products and monetization? The third
approach will be dependent on the
offering that you have in place. It
should share similarities to the tagline
for the leads and relationships that we
were just talking about. So it should be
targeting very specific people. However,
within it, you should clearly direct
your visitors to the offer or the offer
page that you have. So depending on your
current goals, have a go at creating
your perfect tagline and remember to
update it as your goals shift. Your
banner is a short and simple way to
expand on your tagline visually. It
allows you to share further credibility
as well as encourage people to check out
your offering. Many people do not invest
enough time or thought into their
banners. You don't have to be a design
expert, but you do need to make sure
that you're nailing these design basics.
The size parameters. A banner is 1584x
396. So, keep in mind where your profile
picture is and ensure that no parts of
your design are cut off. And once the
image is complete, upload it to LinkedIn
and check the banner from both your
phone and your desktop. This may take a
bit of experimentation, but you will get
there. And in the early days when I
worked just on my own, I would have a
fake LinkedIn profile that I would test
it on before I uploaded it to mine.
Legibility. Keep your font simple and
clear. You don't have a huge amount of
space to work with here. So, you want to
ensure that your font size is large
enough and can be read easily enough as
soon as someone lands on your profile.
Clear images. Due to the size, often
images that are too small can come
across as blurry. It's best to limit
yourself to one to two main images
within your banner and leave the rest
for text or design elements.
Complimentary colors. We will touch on
brand colors slightly later in this
module, but it's important to use colors
that complement each other so the
information is clear and easy to read as
well as aesthetically pleasing.
Consistency. Ensure the fonts, colors,
and design are all similar to your
current branding. This will make your
account look far more cohesive and
professional. Keep it simple. With
banners, less is often more. You have a
very small space, so it's better to have
one clear message than lots of
information. If you don't have time to
design something yourself or need
inspiration, head to Canva where you can
search for, you know, exactly LinkedIn
banners and this will provide you with
hundreds of design templates or just
check out what other creators are doing.
If you're limited on time or resources
to invest in creating a strong banner, I
would recommend keeping things very
simple. Use a black or white background
and an easyto- read font which explains
who you are, who you help, and guides
the audience to your offering. You can
also use some form of social proof by
including logos from brands that you've
worked with or spoken at just to give an
extra bit of credibility. Next up is
your bio or your about section. Again,
there isn't one winning formula and it
can change, but a bio should be seen as
an extended tagline. It should give
people further context and information
on, you know, your story or your
journey, your past experiences, what
you're currently working on, who you're
trying to help, and clearly your
offering. I would also include contact
details of yourself or if you have an
agent or a manager include that there
too. It's also a great place to share
more contacts and it's an opportunity to
show some personality and share your
story with people. There's a balance
obviously to strike here. You should
share key aspects of your journey
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