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This content is a comprehensive guide to leveraging Facebook for business, focusing on differentiating profiles from pages, and detailing various tools and features like custom lists, collections, groups, marketplace, Meta Business Suite, and automated ads for effective audience engagement and business growth.
Yes, Assalamu Alaikum dear students, today's
topic that we have is on Meta, on
Facebook, in this we will read
what is the difference between profile and pages and next we will
read how to
create a custom list in Friends,
how to create a collection, what are groups,
how does the admin manage them properly,
what is a marketplace,
what are Meta Business Suites and then we will
also read some automated ads in this so that
you can learn how to make proper ads.
What is the difference between profile and other things?
When you create a profile, how do you deal with the customer
? How to
bring customers to your Meta platform.
So we will cover all these things in this lecture.
I'll move this to document
and we'll come here and go to number one. Ok.
First of all, in social media marketing,
we have started with Facebook, ina red
Ok? The first
platform that comes to us is Facebook. We
continue with Facebook because
all four platforms are combined in one place.
We can run ads there. If
you come at number one then the
first thing that comes to mind on Facebook is your profile. What
is a profile? The profile is created in our name.
Meaning, the
profile is not made with the name of the business we do. The
profile is always created in your name.
Like my name is Javed Ahmed.
after the 2024 update, the profile is
created with its proper name so that
after the profile is created, it gets suspended.
Nowadays, whatever profiles are being created in 2025, if
you create one on the new Gmail, Meta suspends you immediately,
after which you have to
upload a proper selfie. You have to
give the donation to the passport.
Then you will have to provide your ID card.
After giving it,
you will get it approved by submitting an electricity bill or some other thing along with it and by
appealing, you will get it verified.
Ok? Why has this happened? How did it happen? Because
four types of ads are run inside Meta.
Number one,
you also show your ad to the friends you have made under your profile.
If you want to show ads to all the people who like and follow on the number two page,
then Meta shows ads to them also.
Number three, you create a custom audience of your choice.
Number four meta takes your automated ad
inside which the meta
runs as per its own will. He has all the control.
That's why Meta had
put an update at the end of 2024 that first of all you will
create your profile and after creating the profile
you will wait for two weeks. Why is he getting his weight checked
? He is making you wait so that
you do not have to go ahead and create pages etc.
Just wait for two weeks first and
bring your friends under the profile according to the business you are doing.
Send requests to your friends according to the business you are doing.
Move them to the bottom of your list.
Will send the request. Actually, whatever
requests etc. we send on our profile, we send them just like that.
But not every person of ours is our
customer. So to bring customers,
you will have to see who is our customer in the
service that I am providing or the business that I am
doing, the one who
sees my post or
sees one of my video reels or stories, then
that customer says that yes, we want to get this thing made from this person, we want to
take the service, for that
you have your friends under the friends' profile
and when you
send a request to friends, then you have to search them very thoughtfully and
send it after like I
provide digital marketing services. So I
will add my service here. Friend, I
come here and
target the CEO of the company. I target those who are sitting at MD level.
I target people who are at the manager level.
Or I target those who are trading goods.
So that
whenever these people see me and say, friend, you are
providing digital marketing services, then
you should grow my business also,
make it online, give it a boost, run some ads
, manage something organically. So
all these things come under your profile.
So you should remember that when you
create a profile, your friends etc. are there below it
and you send proper request to those friends etc.
so that those
friends come below your profile to whom
you want to show your business, from whom you
want to take your sales, you add them below your profile.
Matter gives you two weeks
time and says that friend, you should
make your audience good so that when you run the ad, then
you say that I am not getting good results. This
means that there is no audience on your page or
profile. When your audience is
not correct then how will Matter give you results on
your ad, for that it is better
that you first
fix your audience so that Matter understands to
which type of people it wants to show its post story
video reel,
wants to show its content or
wants to show people the thing it is selling, if you already have an
old profile
then you will not be able to do anything in it but you
can add some things in it, if your
new profile gets verified then
you will bring only customers under it.
Totally the customer to whom you are providing service.
Ok? good OK. Now
after that it comes to number two. Now you must have
understood the profile. I will repeat it.
First of all a
profile is created inside Facebook and you will create the profile in your name. You should have your
your
ID card, passport, any document or
electricity bill in that name
so that when you go for appeal after suspension, they will
ask for its video or selfie from you.
This way it will ask for data. If
you have data with the same name then you
will understand that Meta will verify your profile and
approve it. So the profile is
always created in your name. The number two
friend request profile comes down to
Friends. We send friend
requests to friends. When you
send a friend request, what
happens is that you have to
send friend requests to those people
who want to be a part of your business by searching on Meta. You will
bring the people who want to give you a sale. Number three will
make you wait for two weeks and by two weeks
you will have created a good audience for yourself. You will
create a business community. Your
total audience should be according to your total business
so that people come to know that
whenever these people put an ad, you are
getting engagement below, you are
getting reactions, you are getting likes and
people are asking you in the comments below, brother,
what is the price of this, for how much will you
sell it or I want to buy this thing,
whom should I contact, if in this way there is
discussion below our poster,
then I will believe that your audience
is absolutely perfect for the business you are going to do
and when you go to the ad, the
meta will give you better results than this. fixed bugs
? Ok. We come number two, after that we
come and create our pages etc. When
I create these, the page is always
created with the name of your business.
Your page is created with the name of the business. Remember when you
create a page in the name of your business. When
your page is created in the name of the business, then we create a page in the name of your company,
just like we have a business,
so it is a
kind of brand name in your understanding, so you
keep it in the name of the page and create it
and create it, now your page is
created, ok profile is created, page is created, now
what you have to do by going to the profile page is
that we go to the page and
create a custom audience which tells Meta
that brother, these are my people whom you have to show to these people first, whenever
I post on my page
or I will
put a reel or I will put a video, then you will
tell Meta to go and show it to those people first
so that those who
want to sell our business or who
want to come to our community or those who
want to buy some things from us so that
our data goes to those people, the content goes to them, they see it
and our business grows, for that we will
create a custom audience. Ok? Let
us discuss some things regarding donation.
So first of all let me
complete the profile settings. I will
tell you the complete settings of what is inside the profile. Ok? Ok done.
towards Facebook profile. You will come here.
When you come to your Facebook profile,
you will see a check on the side bar here.
We are already
on Facebook. Ok, by coming here your
Facebook profile will appear and below it are your
meta ads, friends, memories.
Some things are not that useful to us.
So I will tell you something which will be related to our business.
We will discuss some things.
I will do it one by one and
do it on the side bar. Here, first of all
I click here. You will
see your profile. This is the profile.
These are our company
pages and so on that we are managing.
fixed bugs.
Ok done. Now you will come here. The first thing
you see is Friends.
I click on the friends button. Here you
can send your friend request. You
can go to the suggestion. All friends have a birthday.
You can create a custom list here. So
this thing of ours is useful. So you have it
lying here with me. So if you
go to the button below Create, a new custom
list will be created for you. Create list. I
click on the Digital Marketing button. I will
add friends here. This will
create a custom list for me to send any data to.
Must be on my custom list. Ok.
Ok.
Done. Now let me back up from here and we
go back to the home page and
come here and go to memories. When you
come to Memories, some people do
not want to show their memories etc., if they want to show them or if a
notification comes, then also you can come here and see it.
Next came the save button.
We come inside the save button and create our collection.
Whenever our ads are running, we
create collections of them. Like I
click on Create New Collection or I have
created bags or I have
created cosmetic products. So
you will come there and invite your members.
So here you will see the invite button.
So you can click on the invite button and
come here and add it. So this will also become your collection
so that whenever you
want to sell your product, you will keep sending its video here. Ok?
Ok?
Ok. Now next we come back again repeat
from where we left. We get the
option of group. So
I create a group by going into the group option.
Or I already have groups
created. It is not difficult to form a group.
I click here. I write the name of the group. You will
click on the button of Digital Marketing Public and
after keeping the option here, you will click on the Create button.
Your group will be created. The
main thing after creating a group is
how to manage this group. If you have
10 million people, how will your admin
manage them? So you can come here and
invite people inside the side bar. You
can put a cover photo. You
can put description etc. Ok ?
Come here. After coming here you will get the
option of Admin. I click on the button here. By
coming here you will set your admin
settings. I come first.
I click here and when a customer
comes here, I tell the new joiner that a
welcome post should be sent to him.
So how many members will you add?
You can set it accordingly whether you want to send one or two and then come here and click on the Add button.
Ok? So your
post will be added here. You will click on the Do Not Tag button.
This post will be an add.
First of all, when someone
joins the group, you have to send a welcome post to your customer.
I want to schedule the posts for the entire week.
So here you get ready-made content.
You can use this also. The
way I say good morning. Let's make
today a great day. I click here.
This became my post. I say
when should my post go out? Must go daily.
Should I go in a week or a month
? It is a week, every two weeks are within one month.
I say
my post should be posted daily. So come down and
select the date and time slot to see
when someone will be active. Here you can select your date,
time slot etc. and
it will get activated on 310. You will come down and
click on the Add Admin Assist button.
So by coming here I can schedule my posts for the entire month. The
admin is relaxed, his work is being done.
Everything is set up. Ok? You will
come here. I learned how to manage people. You will
click on the Create Your Own button.
If you want that
people message you below, comment etc.
then you want to do five here.
10, 15 20 If you add this here,
then the comment section will also be managed by you. The
next post will come to me.
What do I do inside the post? Among the
posts that I am receiving, some contain fake data
, some are sending fake account information
, some are sending ID cards, some are
sending data which is of no use to me,
so I will remove it before it arrives.
If someone here is asking you
what can you do by coming here?
If someone comes here and posts card number
, shares email data
, sends someone's phone number, or
says something wrong, then we will not accept it. We will
come here and decline his post.
We will not allow the post to go into our group.
Ok? Next comes, if
we have any incoming comments etc.
or you want to remove the published content, then
you will tell
how many posts you can make in a week or if any repeat
post comes, then you should keep it one on one and there
should be one post. Ok? You
can set it here or if someone
puts in too much data and you want to remove him, then
accordingly if someone posts more than once
or a repeat post comes
or it gets repeated once and is coming again, then
you will remove him from your group.
Next, you have turn up
commenting, if people are commenting on you and
you want to stop it or
allow it, the number of comments that
should be received, 50, 100, you can
set it accordingly and this will also come in the admin settings,
you can manage welcome post, custom post, people,
manage incoming posts,
you can do all this by coming here. So this will be
your group settings. So I
repeat it after going to the top. First of all
you will put a welcome post. The guy will join our group.
We will welcome him.
Number two, you will come here and create your custom post and say,
brother, we create custom posts.
This post will go live every week on a daily basis
at 1:30 pm.
Next came. If some people are commenting
too much on you, we can remove them. If
someone is sending an incoming post
, you can manage the comments on it.
Can manage people. You
can manage their posts. Then all this work will be done for
you. Here you will
come inside Admin Assist and do all your settings.
Next will come the badge request. I
click here. Next will come
pending posts. I click here.
If I have any pending post,
it will be visible here in the spam data.
I saw it here. If I have scheduled something,
I will be visible here. Ok
? If I have logged out of any activity
then this is all the work that I have done recently
inside the group. This will tell you everything.
Next you will come down.
You can set the group rules according to who makes them.
You will be able to see how many member reports have been made. Ok? After that you will
come down. There is a group setting. If you want to
give permission to people to manage its name,
then you can come here and do the settings.
You will also get the link.
These ad features here are not something special. You
come to growth, is there growth going on, let me
tell you how many views? How many people
have commented? What is the engagement going on
How many posts have you made daily?
What's going on? What method is it?
You will manage that. Inside Admin you
can manage Admin settings.
How many people are coming from which country and at what age.
Male is coming, female is coming.
How much contribution is being made? According to that,
you can come here and see from which city and which
country he is coming, it will also become clear to you.
So by coming here your group
setting gets completed. First of all
your group is created in your name.
That is why we say that more people should be added to one group.
What do you do after you get added
? The group was formed. Then we set the admin
that the admin can post welcome.
Can make your post casual.
Can remove comment.
Can remove incoming postings. Or you can easily manage the data you have
entered or the people you have to manage.
After that you can come to the side bar and see if there is any spam data of
ours or if we have
not approved the posts or you can give it growth. You
can see the engagement. Someone has to
give access. You will understand all this
under the profile of the group.
Next we will have the video
section. You will see all the videos inside the video section.
What's going on
? What is the data? Ok? You
look at this. Live is running, reel is running.
Because of this, someone so special to us, please come here.
Next will come the market place.
What happens inside the marketplace? We list the product.
What does it mean to list a product? I
want to list the product. If you
click on the Create New Listing button,
you can list three items. Items for Sale,
Vehicles for Sale, Properties for Rent. I
say I want to sell the product. You will
click on the button here and you will
easily list your product here.
Here you will click on the add photo button
and from here I will add some images.
come to the top. I have the bag lying with me.
I have already applied it. Let's read this.
We put this on sale again.
You will upload the image of the product. You will
write it in the title. Whatever data you put here will be
shown there. You will write that we
have the bag. What is the price? You will write it as
₹2000. Ok? What
is the category? You are selecting here. There
is furniture. Which one is it? Bags and
Books. From here you will come down and bags.
Here you will click on the button. Ok?
Good. After that you come here.
What is the condition? It is used. I have liked it.
You will understand that here. After that you will come down.
Here you will make your brand suck.
I say, friend, someone will come here for
example. You will tell me which color scheme
it is,
you will also tell me which leather material it is,
okay, coming here you will select it
and coming down you will tell me that this is a state bag,
here you will come to know whether you want to sell your product
single or you want to work in stock.
If you want to make a single sale
then you can click here.
If you do it in stock, you will click here.
You will tag the product. You take bags,
tag the bag, whenever someone searches for something, our
bag should appear on the market place. If
you write leather bag, it will be made accordingly.
You will click on the location button. Will you
Come down, when you add it, you will tell me friend,
what meeting do I have to attend, my meeting should
be live, when should the door pick be,
what should it be, you will
set it accordingly, okay, after this setting is done,
you will come here, that means you have to
give the product, have a meeting, what do you have to do,
now your product will be brought here.
Duplicate Baba product is coming. He is
creating an issue. So here your product will go
live. Do the market place. If you
click on the button on the Cell Dash dashboard, it will
tell you. Overview What's going on
? What's driving the seller rating?
How many posts are pending and how many are active?
How much has been sold? You will understand everything here. Ok?
Ok?
You can check by going to Insights and what
invites etc. are coming,
you will come to know what is the announcement, what is your
listing, what is the profile, you will
understand everything, here you can see
how many orders have been placed by me, how many have I sold,
how many are lying in my stock,
you will come to know everything, but you will get the ID,
then these things will be yours, I
move next under Market Place,
after Market Place I come directly here
and click on the See More button,
come down, we will see Ad Manager later,
you know, birthday etc., it will be
shown to someone. Come to the event.
So inside the event, we come here and
create our event. Event is a feature in
which people have organised the event in this way,
Furniture Namaish Islamabad is going to be
held from here. it's gonna happen.
You call it an emote. So you will
click on the Create Event button. You will
Okay, first of all you will select your image.
After uploading the image, you will
come down and write the name of the event,
which is our event. So I would say
You will write anything, select the date and time,
come down and tell me whether this is online
or physical, you can come physically also, you will
next you will come down, click on the button here, come
here and
tell me what is it about public private group,
you will put some data in detail here, okay,
after that you will tell me whether the ad has to be hosted
or when the repeat event will happen, you will tell me when the repeat event will happen, it has to
happen or not, it has to happen in a month,
you will write brother, if it has to be weekly then it will
become weekly, after selecting the date and time,
you will click on the create button here,
then your event will be created
I will come here and make it no. This is
my event creation. This is my post which is
at the top which you might be seeing.
What date is this supposed to happen? When is it to happen? It's
tomorrow. This is the location here. This is my
perfect event below. We create events because
every company
has an event in its month which gives you some
engagement. Hey guys,
these are the people in the company that is organizing this event.
Called Uber to some TicketLock guy and put him in the middle. A
little fan following is created.
becomes the name of the company. Accordingly, you
come here and organize events etc. Ok?
Ok. Next you will come here.
You will click on the See More button and after coming here it will be
uploaded and the next lecture will be yours. Messenger
Messenger
can be made for small children by making your kids' banana. The page is left
and after the page, the next page is
your topic, you have to listen to it with full
focus. Because the
topic of the page will be very important for you.
Coming inside this we create custom audience.
What custom audience means is
that you tell Meta that
I want to show my posts to these people.
So those people will come to your website. Will
come to your page. Your people will
come everywhere. Ok? You come there,
make it and we will set it up. So let me repeat what we have read so far.
I haven't taught you how to create a Facebook profile page yet.
This is the rest of the profile and I have told you the proper
settings of its profile.
Collections within groups, custom lists, friends, and more. I am
fine. How are events created?
I have covered all these things.
Your page will also be created inside Next and
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