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إزاي تتعلم تسويق رقمي؟ وتبدأ منين؟ وايه هي المجالات الموجودة فيه؟
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Today I will answer a very strong question that we had to answer in a video: How do
I start learning electronic marketing and what fields are there in it? So prepare a pen and paper and let
us go. But first of all, if this is the first time you see me, don’t forget to subscribe to the channel and activate the
[applause]
bell. Peace be upon you in the episode. I am not coming to tell you how to build yourself and learn
well and read a lot and the advice that looks good. I am coming to tell you exactly what to do to get started. I
very much understand the confusion that exists since the moment you decided to learn about this field. Many
people think that digital marketing is just posts and advertisements on the Internet. Social media
, but in reality, the topic is much bigger than that. The first thing you need to know before you start
learning electronic marketing is to change your outlook and know what are the skills and fields related to
this field, because there are many fields and skills that you must learn, or at least know something from
each field of them before you specialize. Is there anything from them? I mean, you still have general knowledge, and after that you start
a challenge, you will go through a slow process. Let us start with the topic at length, so as not to be too long for you, and we will talk in a
short and simple way. We will divide this episode into four parts. First, we will know what digital
marketing means. Second, we will learn about the most important and famous sections of digital marketing. Third, we will talk. About
digital marketing jobs and the difference between them. Fourthly, I will explain to you the most important free courses that
will help you get started in this field. What digital
marketing means. Quite simply, it is marketing any service, product, company, or even marketing people via the
Internet. Digital marketing is the big store that has many departments in marketing.
In other words, anything we do on the Internet whose purpose is marketing can be considered
digital marketing. It is very beautiful. Let us get to know each other about the most important and famous departments of digital
marketing. We can specialize in one or more than one of them, including the number one search engine
optimization, or SE, or optimization or development of engines. Search SEO is responsible for
improving the presence of your website on search engines. This means that it helps you rank higher
in the search results. Of course, you went before that and opened the search engine and wrote about any topic, and it showed you
sites in the first search engine, which makes them appear in the first search engines. The S.E.O.,
which is used on these sites and makes it appear in this way in the first results, is the only
job and skills that are in high demand in the labor market. No. One Search Engine Marketing (OSIM),
and this is very similar to the S.E.O., but the first one shows your site for free through techniques
and methods . You do it like using search words, but in SEM, here you use
paid advertisements so that they appear on search engines, and the word Sponsor appears next to them, and
here you use advertising platforms such as Google Ads so that you can advertise on search engines such as Google or YouTube,
for example, a social media marketing number, or SMM. It is clear from its name that it is marketing through
social media such as Facebook, Instagram, Tik Tok, and LinkedIn, and other marketing here can
include writing content, using paid ads, and managing social media accounts.
This may be one of the most crowded fields in our current time, and there are many
strong people in it, but whoever can It is distinguished by its appearance and growth
quickly. Number four: Content Marketing (OCM). Content writing is one of the most important areas of digital
marketing because it enters into all the other areas, because you will not know how to do SEO, SIM,
or SMM correctly unless you have strong and appropriate content that will reach your goals.
What is required is to write content. We can divide it into two parts: people who write content for social media
and countries we can call content writers, and people who write content on a website, such as articles or
video scripts, such as the content we see in video clips on a platform like YouTube,
for example, and countries we can call content creators. And of course, all content is written based on A plan
and strategy, and according to the platform in which it is used, there is also something called copywriting.
This is a type of content that we use in advertisements. Its main goal is to
sell and urge consumers to buy a specific product or service, or to call or book. The copywriter
is the person who is responsible for writing the content. This is number five, email marketing, which is
shopping through emails and emails, the aim of which is to attract potential,
current or former customers. This type of marketing is one of the most successful ways to build a
long-term relationship with the audience. It can be through content that provides customer value or sales content that
sells . Through it, a specific service, product, or content makes it known to the target audience that there is
a discount or new offer available, and so on. Number six. Media Pink Marketing through creating and managing
paid advertisements on the social media platform and search engines. Those who work
in this field can be called Media Player, and these people are necessary. They will have a
very good knowledge of all the advertising platforms available on the Internet, and they will also be able to analyze, and I hope,
numbers and data very well so that they can improve the performance of their media campaigns
on an ongoing basis. We can say that these six areas are the six most important areas in digital marketing.
As a person who is still at the beginning of the road, you are not required to know them all, but
you will become proficient in them, and it is also important that you get to know them all and know more details about each field
of them as much as possible. I mean, for example, you will not know how to be a successful media player unless you know what
are the basics of writing content and the difference between good content. The bad thing is because content is
a very big factor in the success of advertisements or not. Also, as a content writer, if you do not know what
social media marketing means, you will not be able to write the right content because you will first need to know what
marketing on social media means and what is the difference between each platform and the second and the appropriate content with it.
This is simple. The most important areas of digital marketing. Let’s move on to the third part of Halak
and learn about the functions of digital marketing and know what the difference is between social media internet. This is a person who
has a simple background in social media marketing or does not have any background at all and would like to learn
and apply in companies that provide training in the field. There are companies that offer money
for this training and companies that do not have a fixed base. I and many others started like this in the beginning. Let
money be the last thing you think about. The important thing is that now and at this stage you learn and gain experience from
training. Social Media Junior is someone who has experience from a month to a year or even experiences. Theory
is from courses he took in the fields of social media marketing, and he is still at the beginning of the road. He
works with Tim and learns from them about social media moderators. He is also a person who may not have
any experience at all, and all his job is responding to messages and comments on social media platforms.
Unfortunately, there are many companies that charge, and it is not their role, but I From my point of view and my experience, the moderator is a
very important person who works like customer service. He must have a strong understanding of what business means and what
marketing means and communicate with people in a professional manner. Social Media Specialist Here
the person is mostly a junior after he has gained experience from one to three years in the field of social
media marketing and has become He has good knowledge of the different social media platforms. We can say
that he has moderate experience in Social Media Ad Specialist. This is a person
with more than two years of experience, and all his work is to make paid ads for the company’s content on
social media. We can also call him Media Player if he makes ads outside
social media platforms, such as engine ads. Search, for example, Social Media Active. This is the person
who does everything with his own hands and is a more experienced manager than he is. He
has tasks and tasks to do. Senior Social Media Specialist. This is someone who has a lot of experience in social media
marketing, between three and five years, and will be a junior or a team supervisor. But he
is not a social media manager or social media director, but he is the person with
more than five years of experience and has great experience in the field of social media marketing and
manages a whole team of jobs that we talked about a little while ago. We also have jobs related to writing
content, whether he is a trainee, a beginner, or He has experience, and as we agreed, the content writer must
have good experience in marketing in general and on social media and marketing in particular,
in order to be able to write content suitable for the business and the platform on which he will work. Creative
Director is now considered the manager of content and ideas. He is considered a free manager of
Content Writer Content Creator. And the Cuban I saw that we also have somewhat broader specializations, such as
Digital Marketing Junior Specialist Active Manager, with the same years of experience in the jobs that
we talked about, but the difference here is that there is a difference between digital and social media, because those who
work, their titles have a relationship with social media marketing, so their work is within
social media platforms, and social media is a part. From digital marketing, as for digital marketing,
it is everything related to social media, in addition to SAO, SAM, email marketing,
and others. We have known the most important fields and functions of digital marketing required in the labor market
and what most companies need. Ok, how do we start, Uncle Ayman? This is the fourth
and final part. From our episode, in which I will recommend to you the best free courses from my point of view that you can
start with and that will help you find your first job opportunity in the field of digital marketing. Number one are skills
from Google. This is the best free start with which you will learn about many things in the world of digital marketing. I
recommend it to anyone who is still taking his first steps in This world, number two, free courses from
HP, fast courses that provide value and good information, and you can finish them all in a day
or two. Number three, the Haf Sport website, in a group of very solid courses, which contain
many needs for beginners to professionals, I advise you on it, and based on my experience number four, my
YouTube channel is downloading it. Continuous content about digital marketing and anything related to
online business, so don’t forget to subscribe to the channel, activate the bell, and write to me in the
comments for any insight or question you have, and you will always find me there. There is a number five
for you on books that there are no more of on the Internet, or even to order from. Printed copies
, and I can recommend for you to start with these books, Kotler’s book that talks about marketing,
Marketing for Everyone book, Blue Ocean Strategy book, Book 22, well-established laws in marketing.
The Purple Cow book and a marketing plan book on one page. After you start getting rid of some of the
free resources that we talked about, it will be your turn to start looking for companies that have training or want someone who is a junior. I
advise everyone who is still in the beginning to be present in the Facebook groups for
digital marketing to know everything I have started. It happens in this place, and there are also
many opportunities from companies looking for employees. Of course, you must have an account on LinkedIn and update it
constantly and follow the companies and available jobs as soon as possible. Good luck
to everyone. But just like that, Ayman Rabie was with you, a lecturer, content maker, and co-founder of Damihab
Marketing and Training Company. Thank you for watching. You have reached this minute of the episode. Don't forget to
like, share, and subscribe to the channel, and write to me in the comments if
you have any questions or inquiries, and you will always find me there to see you in
the next episodes. [Music]
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