This content outlines a detailed financial and operational strategy for scaling a business in Q1 by spending $1,000 daily on ads, focusing on a $15,000 one-time payment offer that serves as a front-end to a higher-ticket agency service.
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In this video, I'm going to show you how
I plan on spending $1,000 a day every
single day in Q1. That's $30,000 a month
in January, February, and March. And how
I plan on selling at least eight new
clients per month into a $15,000
one-time payment offer, and then
ascending them to our back-end agency
for 10K a month plus incentive. And I'm
going to show you the exact math we need
to do to hit that. The exact call volume
we need to have the offer, the funnel,
and a case study to show you how this
works so you can model this for your
business as well. Because I can imagine
that if you're watching this video,
you're like me, okay? You're a marketer
who sells courses, coaching,
masterminds, info products, or high
ticket agency services, and you want to
scale with ads. Okay? You want to do it
profitably. Well, the first thing you
need to do is what I call the model math
sheet, which is what you're seeing on
the screen right now. Because before you
spend any money on ads and try to scale
your business, you need to actually know
what you're trying to achieve. And this
model math sheet gives you the exact
math that you need to hit your financial
goals in your business very
specifically. And you'd be surprised how
many clients come to me, whether it's in
my mastermind or ask me questions in our
school community, and they don't even
actually know what they need to do to
hit their goals. This is the first step.
Okay. So, I'm going to show you how I
plan on hitting my goals in 2026 so you
can understand what this looks like.
Okay. So, the first thing that we're
going to focus on is the product tabs
over here. You can see we have a number
of different products. We have Adspin
AI, we have the hybrid, we have agency,
we have mastermind, we have event
tickets. Those are all different
products that we currently sell for our
business. And each of those products is
for a very specific type of buyer in our
ecosystem. Adspend AI, for example,
that's our software. That's for
businesses that are making 10 to 30K a
month who want our software to write all
their ads, VSSL, emails, landing page
copy, funnel copy, meta ads, YouTube
ads, and create their image and video
ads for them as well without needing to
pay me or my team to do it for them.
That's our software. Okay. Then we have
the hybrid offer. This is the offer
we're going to be focused on scaling in
2026 and running and spending ads on.
The reason why is because I know this
offer is proven to convert. I sold
almost 200 clients into this offer in
2024 when it was just a YouTube ads
setup offer. And all we need to hit this
goal is eight new clients per month.
Now, that's very strategic because I
don't want more clients for the sake of
more. My team and I can currently handle
eight new clients per month on just this
one offer right here sustainably and
well, so we don't sacrifice quality.
That's 125k per month. That's $ 1.5
million per year. Now, if only 10% of
those people upgrade to our agency,
which again, agency clients come to us
through word of mouth and referrals
anyways and my organic content. But if
all we did was convert 10% of these 100
clients next year into an agency client,
that means we would literally need to
have one new client per month to the
agency to hit our goal for the agency in
2026, which is not hard to do. Okay? So,
this offer right here feeds the agency,
and I'll show you exactly how that
works. This also feeds our mastermind
because some clients don't want us to
run their ads for them. Some clients
just want to work with me one-on-one and
have me help them in their business as a
consultant, which is where our
mastermind makes the most sense. But
again, for the sake of this video, I'm
going to focus on this hybrid offer.
Okay? So, first I'm going to walk you
through the offer and how it works. Then
I'm going to show you the math of why
this makes the most sense to scale.
Okay? So, stick with me. The ad spend
scaling system. Remember, this used to
just be a YouTube ads setup offer, but
we've improved on it because we've sold
so many of it that we know what the
market needs to get the best results
today. Okay, so how this offer works is
very simple. Okay, we install your
YouTube and Facebook ads, funnels, and
organic content so you can predictably
sign 10 to new 10 to 20 new clients per
month. Okay, we will script the VSSL,
build your ads, set up your funnels,
write your organic content, and launch
your ads on Facebook, YouTube, and
Google so you can scale. And it's all
for a one-time payment. That's why this
offer works so well. By the way, this is
a Gamma Doc. If you don't use Gamma
Docs, you should definitely do it
because I've literally just sent this
Gamma Doc to people who are interested
in working with me and they've bought it
right here from this Gamma Doc because
this offer sells itself. You can see
I've embedded the VSSL as well. And long
story short, this offer is a onetime
payment setup offer where we get their
entire system built and set up so they
can actually start running ads in 14
days or less. And then we work with them
done with you consulting and coaching
over the next two months to optimize the
system and make sure they understand how
it works. It's a done for you setup
offer and a done with you consulting
offer, which makes it more scalable.
Because what I found after running an
agency the last five years at that's
been.com is the businesses that want to
pay us to do the done for you for them,
the agency businesses, these businesses
are best fit when they're making a
minimum of $100,000 a month. If you're
not making $100,000 a month as a coach,
course creator, consultant, or ecom
business, whatever, like you try to work
with me, it's not go I'm not going to
sell you because like you need to have
proof of concept. You need to already be
making seven figures for me to take you
on as a client. That's why we have this
as a downell and our flagship core offer
because this is a more scalable offer.
Okay, this system works super well for
businesses that are making a minimum of
$30,000 a month. And I know this because
we've enrolled over 200 plus clients
into this offer, okay, in the last two
years. So, if you're at $30,000 a month,
you will be sold on this offer. You will
see ads for this offer because you have
proof of concept. You have a high ticket
offer that works. You have a sales
process that converts. You have leads
coming in and booking with you
organically, but you don't have a
predictable way to put more money in and
get more money out, which is why we
install this system into your business
so you can scale profitably to cold
traffic with ads and reach $100,000 a
month. And we've proven this to be true,
which is why we've also improved on it
and added the organic content, too. So,
we actually write the short form video
scripts for you and the 12 YouTube
organic video scripts you can
consistently post to YouTube and build
your brand so everything compounds on
each other. Now again, the pricing is
very simple. It's 15K one time. So for
clients to ROI on this, it's not much.
If they pay us 15K one time to install
the system that they need anyways in
order to work with us as an agency, all
they need to do to ROI is three
additional clients. That's 15K in
revenue. Their investments covered once
they've paid us. Okay? If they get six
additional clients, remember, in the
entire 12 weeks of working with us,
that's $30,000 in revenue. If they sell
a $5,000 offer, which is a 100% ROI,
that's only one to two extra new clients
per month to break even in the first 45
to 60 days of jumping on this offer. And
if they have a $10,000 offer, they just
need two additional clients and the
investments covered, plus they're
profitable, not including ad spend. If
they have five additional clients,
that's $50,000 in revenue. That's a 233%
ROI. That's only one extra client per
month to break even in the first 45
days. Now, what the reason why this
offer works, again, I'm I'm emphasizing
the offer because you may just try to
copy like my my like funnel. You may try
to copy my offer to be honest with you,
but I doubt you're going to be able to
fulfill on it like me because I've taken
two years to actually get it to where it
is today. Now, the reason why this offer
works so well is because we're building
these clients a permanent asset. Okay?
So, agencies,
they work, but most clients are sick of
agencies because they've been screwed by
them before. They spent a bunch of
money, they didn't get results, they're
like, "F it. Agencies don't work. Let me
just do it myself." So, we're giving
them the agency system installed in
their business. And we're working with
them to make sure they understand how to
use it, work it, manage it themselves if
they want to, and they have the option
to upgrade to the agency at the end or
work with me in the mastermind ongoing.
So, it gives them control. All right?
It's a proven blueprint. It's three
systems in one, and they save a lot more
money and time and effort and headache
as well. Okay? So, that's the offer.
This is the funnel we're going to be
running ads to. Now, this might look
different, obviously, depending on when
we optimize this, obviously, but the
VSSL is right here. The application's
right here. It's a VSSL application
funnel. There's no opt-in page. There's
no setters. There's no like brick wall.
It's just straight to the VSSL. I have
the pricing right here because I want to
make sure if we book calls on the
calendar, they know the pricing. They
know it's a good fit, and they're ready
to buy it, right? Like, I don't want uh
people that have to be hard sold into
this and like twist their arm. I'm only
looking for eight new clients per month,
which doesn't include organic content,
by the way. So, we might be spending
more than we need to, but of course, I'm
showing you the math that you need to
actually do to get your goals. Okay? So,
this is the funnel, and let me show you
the math. Now, I've showed you the
offer. Let me show you how much we're
going to need to hit this goal. So, if
we spend $30,000 a month, okay, and our
cost per call is 500 bucks, that's 60
calls per month. That's not much, right?
If we just have a 60% show up rate on
the first call, that's 36 live calls
taken, okay? 36 live calls taken, it's
about one per day. All we need to have
is a close rate of 20%. That's seven
deals per month, okay? Which if we have
a cash collected of only 6,333,
okay, that's 45K in cash collected.
That's 108K in total revenue at 15K
price point. If I pay a sales rep,
that's about 5K they're making per
month. And that's obviously a gross
profit of 11K. Now, that's the math. So,
you can see here once you have the
target, how do you actually reverse
engineer the math to hit that? Well, if
you spend 30K, okay, to hit your goal,
we need to have $500 cost per call, 60%
show up rate, 20% close rate. That
brings us to seven deals, which again,
all we need to do to hit this goal next
year is eight deals per month. So, if I
hit seven from cold traffic
specifically, I know I'll get at least
one to two more minimum from organic
content without doing anything. Like,
I'm going to get more clients
organically as well when I start running
ads inherently because the ads grow the
organic content as well. So, if I just
spend $30,000 on ads and I hit these
minimum metrics, I'll get seven deals if
these numbers are true. Okay? Now, if I
close at 25% or my team closes at 25%,
that's nine deals guaranteed from ads
with this math. You see how it's just
math? Now, the inputs are there. Okay.
If I get a show up rate of 65%, that's
an extra deal. That's 10 deals per month
from the same $30,000 in ad spend. Okay?
So, you can see how we can start
optimizing the metrics after we start
launching. But I'm giving myself best
case, base case scenarios to show you
how you actually need to financially
model this out. This is the financial
model sheet. We have the call funnel
sheet, the webinar sheet, the challenge
funnel sheet. So, we're using this for a
VSSL book a call funnel because again,
we're going to a VSSL book a call funnel
with the VSSL in the application right
here. So, we're optimizing for calls,
obviously. All right. So, now that's the
actual funnel math sheet with the one
call close model. And again, I'm going
to be doing a one call close. We're
going to be doing a one call close
because the pricing is already revealed
on the VSSL. I've already told you what
the pricing is. The pricing is revealed
right here for them as well. It shows
them what the price is. So, they're only
going to be able to apply and book a
call and signal they know it's a 15K
onetime payment. Okay? Otherwise,
they're not going to be able to get on
the calendar because we want our
marketing to do the selling for us. I
don't want to be on a call and twist
their arm and stuff and like have to
hard sell them. I'm a marketer. I want
my marketing to do the selling for me.
By the time they get on the call, they
should already be pre-sold on working
with me. That's how good our marketing
is. Make sense? Okay. So, that's the
that's the callunnel financial modeling
sheet. Now, this is the next step. Okay.
Because again, to make this make sense
for your business, you need to make sure
you actually have the lifetime gross
profit and the backend. Essentially, the
reason why I'm selling this offer again
is because I know that if I sell 100
clients onto this offer, which I've
already done, double that in 2024, I can
convert at least 10% of them into our
agency minimum because I've done that
already. And so, this is a front-end
offer to sell our back-end service. All
right, so let's go through this sheet
real quick. This is the CAC to LTV ratio
analysis sheet, right? All right. So, if
I spend $30,000 and I have a cost per
call if I call 500, a cost per call
taken, which is $833, because again, per
this math, if I book $500 cost per
calls, that's 60 calls. But we have a
60% show up rate, that's only 36 calls,
which means our cost per call taken is $833.
$833.
And our close rate is 20%. Again, I'll
close seven deals, okay? In one month.
That means our cost per acquisition will
be $4,000, okay, on a 15K offer. It's
not the best. It's also not the worst.
If I was just focusing on the front end,
I'd be screwed because I'm only making
about maybe, you know, 10,000 plus in
terms of gross profit on the front end.
But again, that's 36 calls. Okay, so our
LTGP, lifetime gross profit to cost per
acquisition cost ratio, okay, is 3.0.
and you ideally want to be at a six.
Now, the reason why is because obviously
the more you can afford to spend on ads
on the front end with a with a with a
lower ratio, the more you'll win, right?
But of course, I'm also factoring in the
back end. So, if my average revenue per
customer monthly is 5,000 and our gross
profit per customer on the 15k offer
76%, which it is, and our churn rate is
30%, which I'm projecting to be higher,
okay, then our lifetime value per
customer is about $16,667.
It's a lifetime gross profit of 12,666
per hybrid client. I spend $4,000 to get
them. I make $12,000 in profit per
front-end 15k customer. Okay. And now
again, here's the total profit
simulation. Okay, if okay, I simulate
how much lifetime gross profit I'll make
over my business's lifetime. That's 600.
That's $61,000.
Okay, in lifetime gross profit with this
math right here. Now the next step here
is factoring in the financial scaling
analysis for the backend. Okay, so again
our setup offer is 15K. Our retainer on
the back end is 10K. If we just upsell
10% which is only one of the 10 clients
we're going to get next year per month,
then it takes us 12 weeks to ascend
those clients because this program's 12
weeks. All right. And our cost per call
is 500 and our show up rate 60% which
means our cost per live call is 833 and
our live call close rate is 20%. And our
cost per acquisition is 4,167. And our
daily ad spend is $1,000. That means I'm
going to have 1.2 live calls per day.
That's 1.68 closes per week. That means
our setup revenue per week is going to
be about $25,000.
Our setup fulfillment cost is going to
be 3,500.
Our profit per set is about$7,000.
Okay. And our profit per week, which is
actually a little bit higher. I'm being
very conservative here, but our profit
per week is 12,320.
Okay. And actually, it should be lower.
Let me just change this real quick.
It's reflecting higher, but I'm not
going to change it because I want to be
more conservative. Anyways, retainer
profit margin. And I'm putting 66%, but
really it should be 20 75%.
Okay, 75%.
So the monthly fulfillment cost for that
retainer is $2,500, which means in three
months our revenue is going to be $32,000.
$32,000.
Six months is going to be $637,000.
One year is going to be $1.6 million.
Okay? Combining these two offers.
Combining these two offers. So you can
see how you can project and forecast the
actual cash flow for the business. You
can see it's going to take 12 weeks to
actually get to where we have the
retainer clients kicking in. But of
course this is not including organic and
agency and everything like that. Okay.
So you can see gradually over time the
more we spend you can see the total
realized revenue total realized profit
will continue to increase. The more we
spend on ads the more we'll make per
this math per this forecast per this
financial modeling. So, you see how it's
very easy for me to justify spending a
thou $1,000 a day on ads when I know the
offer, okay, is already proven to work.
And I can forecast the cost per
acquisition, the cost per call taken,
the show rate very conservatively, and
the back-end retainer price after we
upgrade at least 10% of these clients to
show me how much money I'll make in
profit, which will be a minimum of
$898,000 a year in profit. Now, check
this number out. That's almost a million
dollars in profit from just the
front-end 15K and 10K a month retainer.
That's not including AdSense AI. That's
also not including the mastermind or the
event tickets, which brings us to a
total profit after profit share of $1.4
million. You can see how now I'm just
simply projecting out because the
$30,000 is going to also help us hit
these goals. Adspin AI because people
that want to work with us for the for
the offer that can't afford us, boom,
they're going to know about Adspin AI.
People that want to work with the
agency, they're going to come through
the ads as well. People that want to
work with the mastermind, they're going
to come through the hybrid offer and
upgrade to the mastermind. People that
come to the events and then join the
mastermind, that's going to be included
as well. So, model math sheet first. How
do you expect to hit your goal if you
don't actually have the products you
sell, the income per month, the units
per year, and the income per year
projected out, plus your expenses as
well? That's the first thing. Get that
done. Okay. Number two, financial model
out. Exactly how much you plan on
spending and exactly how many calls and
sales you need to hit your goal. If you
want to hit 100K in revenue, I literally
just did the math for you. I just did
the math for you. In here, you spend how
much you want to spend. You input your
current costs per call, your show rate,
your close rate. These are averages that
I'm expecting as well. It could be more,
could be less. If I just collect $6,333
in cash per sale, that's 45K in cash
collected upfront every single month.
And that's $108,000 in total revenue to
be collected. Okay, it's a total gross
profit 11,000. Again, if I'm not paying
sales commission, it's $15,000 of gross
profit. But if any of these numbers
change, 65% 25%. Then I know what to
work on to improve improve that metric.
But I'm going best case base case
scenario. Okay, then it's okay. What's
your cost per acquisition and your LTV?
Because again, the whole goal of
acquiring customers is to get them
profitably on cold traffic ideally and
then ascend them on the back end. The
reason why most businesses can't scale
is because they only rely on one offer.
That's the front-end offer. They don't
have a back end. And so, for example, a
good case study of how this system
works, the system that I'm literally
going to do for myself that I've done
for all these clients I'm talking about
recently, a good case study is a girl
named Shelley. Shellyley has one of the
best female coaching programs for sales
training in the entire industry. She's
been a client of ours for the last
almost five months. She came through
this offer. She paid us 15K one time.
Her offer is $3,800. $3,800.
Okay. $3,800. And we ran ads in 30 days.
She ROIed at a 3x on cash. She's scaled
from $40,000 a month only organic
traffic, Instagram and YouTube to over
$100,000 a month. the last four months
since starting this system, since
implementing this system, since having
us install the system in her business
for a 15K onetime payment. Now, the
reason why she's hitting 100K a month
consistently is because every single
week, she jumped on this offer. She then
upgraded to the agency. Okay, we built
this system for her. Now, she's on the
retainer. So, I know this to be true.
This is what we do for all of our
clients that work with us. Okay, she's
on the 10K a month retainer right now
and she's hitting 100K a month
consistently. Why? Because the more she
spends on ads, the more her organic
grows, the more organic deals she gets
as well, and the the bigger her brand
gets. It's a compound effect. We
financial model this this stuff out. I
always tell her, "Okay, look, here's the
spend. Here's the cost per call
currently. Here's the show up rate.
Here's the close rate." And then we
focus in on the metric that's preventing
us from scaling. And I show her exactly
how many deals we need to make to make
100K. It's the same math. It's the same
math I do for her. It's just inputting
her business. Same with you. So, you do
that. You input the cost per acquisition
and then you have the setup offer
financial scaling math because I know if
I get eight clients a month on this
offer, I can upsell at least 10% of them
into the agency service or to the
back-end mastermind to work with me on a
consulting basis because they're going
to get results. All right, so this is
what it takes to actually scale your
business. This is how I plan on scaling
my business and spending $1,000 a day on
ads in Q1 and $30,000 a month in
January, February, and March and scaling
our VSSL application funnel for our 15K
onetime payment offer and then sending
them on the back end. I hope this was
helpful. If it was, leave a comment down
below. I wanted to do this one more raw,
more real, more quick and dirty. Not
worry about the editing or anything, not
worry about a fancy studio. Just give
you some real cold hard facts and value
that you can use as you head into 26.
Guys, it's December 30th. 2026 is right
here. I have a big goal I want to hit.
I'm having faith right now in myself and
in you by putting this video out there
and giving this to you that we will hit
this together. Use this information.
Okay? Join our free school community.
Join the admin school community. Join
the admin school community and learn how
this works. Go to the classroom. Go to
the art of advertising. Go through the
blueprint to seven figures. Go through
the build your marketing system. Go
through the creating scalable offers. Go
through the understanding your numbers,
which is what I just walked you through.
Get the ad spend budget calculator,
simulate your numbers, and then set up
your funnel and software and launch
this. Let's scale in 2026. Here's how
I'm going to do it. Here's how I'm
spending $1,000 a day. I'm putting my
balls on the table with you and I'm
showing you how I'm doing it, and I want
you to hold me accountable so we can
make this a big big 2026, the best year
ever. This will be our biggest year in
our company's history when we hit this
goal. So, there's a lot of pressure on
it, but I'm not worried about it. I'm
having the peace of mind, the faith that
it will happen because I'm going to
continue showing up and expecting it to
happen. And that's it. You know why?
Because the math is here. We've already
done the math. We've already input the
financial models. We've already done the
CAT to LTV ratio. We've already done the
setup offer scaling financial analysis
with the current expenses. So, I know
that if we spend $30,000 a month, we
will get at least seven deals minimum,
not including organic sales. That's how
we plan on scaling this one offer with
paid ads right here, which will grow all
the other offers. Again, if this was
helpful, leave a comment down below.
Join the Admin School community, and I
look forward to working with you in 2026
and helping you scale your business with
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