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9 AI Skills You MUST Have to Become Rich in 2025
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In the next 12 months, the top earners
won't be programmers, marketers, or
salespeople. They'll be the AI power
users. So, I'm going to go through the
nine AI skills with the highest income
potential that you can master today,
even if you're starting from zero. And
the last one being the absolute highest.
This isn't just a chat GPT tutorial.
It's the blueprint to AI domination.
Starting with skill number one, prompt
engineering. with an income potential
between 50 and 100 an hour.
Communicating with AI systems has become
as valuable as coding software in the
internet was in the early 2000s. People
need folks that know how to do prompt
engineering. Crafting the message, how
to talk to the AI. See, if you don't
know how to do that, garbage in is
garbage out and you won't get results.
Asking the AI to say, "Create me a
marketing plan," is not a great prompt.
And yet, that is how most people use it
every day. Okay. So, I want to give you
something that I never share, which is
my exact structure for how all my
companies have to do great prompting
because if they don't learn how to talk
to the AI, the AI won't give them the
gold and I don't have time to waste.
This has to be perfect. The first thing
is you got to define the role. When
you're talking to an AI, you have to say
act as a marketer, act as a designer or
even today, I was reviewing some legal
docs and the prompt my assistant put in
that she shared with me said act as a
lawyer. Because if you don't tell it how
to process the information, then it
can't give you the specifics through the
lens that you need to get the best
output. The second is provide the data.
If you want your AI chat to give you the
best output, give it examples. The more
information, the more examples of what
works great, the better. When I'm trying
to get my AI to help me with copy or
financial analysis, I have to give it
examples of what great data looks like.
Number three, make the ask. give very
clear instructions for what you want and
what you need. See, most people are very
vague. Tell it you want certain types of
analysis. You wanted to do research. The
more specific you are in your prompt,
the better the response is going to be.
Number four is request the format.
There's no way that I'm going to ask for
a response without telling it how I want
it crafted. If I want it bulleted, I
want it short, I want it piffy, I want
it summarized, I want it as a PDF, I
want it as an image, maybe I want it as
a spreadsheet. Whatever the format you
need it, you have to tell it. If you
don't, it's just going to give you back
text that's not going to give you the
insight you're going to need from the
AI. To make this easy, if you want my
exact prompt PDF, like my actual
blueprint and structure, just find me on
Instagram, Dan Martell, two ls of
Martell, and message me the word prompt,
and I'll send you my entire prompt cheat
sheet. Which brings us to skill number
two, AI assisted software development
with income potential between 100 and
200 an hour. Most people don't realize
this, but building custom software today
can be built by non-technical people. I
have a venture company called Martell
Ventures where we incubate and launch AI
first small business software. And it's
crazy that all the prototypes we built
are built by normal people that are not
programmers because there's existing AI
coding tools that allow us to like talk
to the software using tools like cursor,
brelet, retool. They're all available,
most of them for free. and it writes all
the heavy lifting code for us. So, we
just got to come up with the crazy ideas
we got. But getting it going, any person
can literally build these apps. I'm
going to teach you how to code software
using AI. Even as a nontechnical person,
number one, create a course. I'm not
joking. You want to use AI to teach you
how to use the AI tools. I know it
sounds silly, but go into chat GPT and
say, "I want you to tell me how to build
this app using Replet as an example."
and have it be very detailed step by
step and hit enter. Act as a program or
act as an expert. Follow my prompt
structure and it will tell you exactly
how to sign up for the software,
configure it, what prompts to put in
there to have it generate the code and
then even tell you how to run it. Number
two, find a problem. My favorite thing
to do is to talk to consultants who are
working with small business customers or
CEOs or entrepreneurs or whoever you
want to sell products to and ask them
what are people asking you to solve over
and over again and then find those
people to co-create software with you.
They've got the problem, you've got the
knowhow. You take those things, you put
it together, you have a business and you
get paid to build these prototypes. And
if you build it once, you can sell it
over and over and over again to the next
person. Number three, build the
solution. See, most people get stuck in
learning mode. I call it shelf help
where they're like always pulling books
off the shelf and they're like getting
motivated and they're listening to
podcasts and they're watching YouTube
videos. You want to go be a person that
JFD eyes it just freaking does it and
get to building stuff in the real world.
Implement it, play with it, prototype
it. The people that actually build
solutions and get those deployed,
they're the ones that are going to get
paid the big bucks. But often people
say, "Well, what if I'm more of an
artist? I'm more of a designer,
creative." Here's the good news. AI
doesn't have to threaten your career
either. Which brings us to skill number
three, AI design. With income potential
between 100 and 200 an hour, isn't it
wild how quick things have moved? I
remember when I used to get AI to create
images for me back in the day, 6 months
ago. If you look closely enough, the
image had like six fingers or three
eyeballs. And now with a lot of these
generative image AI tools, it's almost
photorealistic what you can get AI to
do. When it comes to design, design is
no longer about your ability. It's about
the creativity of your ideas. I want to
teach you the skills that you're going
to need to master AI design that my
media team taught me to help them create
projects five times faster. Number one
is generative photo. The key is is to
learn how to master the prompts that you
enter so that it can generate these
photorealistic images. And the best way
to do that is just ask AI to teach you.
I use it all the time. I used it last
week to generate new hot sauce called
bite back your tongue which is a fun
project. Putting my logo all over the
place. Sometimes I get excited. I want
to design new key designs for my
supercar collection because hey, custom
keys are cool. I'm not a designer. Guess
what? AI is. And it made it look
freaking amazing. Number two, you're
going to make a ton of money. And that's
learning how to do photo editing using
AI. Think about all these people that
have like old images or low resolution.
You can use Photoshop AI or even Topaz
to do photo editing using AI natively in
the tool. And it's not hard to learn.
You can do this. If I can figure this
out, so can you. Number three, web
design. Not only can you use AI to
design the websites, you can use it to
actually code the websites. There's
tools like Figma that has AI plugins.
It'll actually cut it up and build it
into the finished product. Or reloom.io
that just does it all for you. That's
how you're going to make the big bucks.
Where everybody else used to pay 15,
$20,000 to build websites, you can do it
for a fraction of that and keep the
balance. Which brings us to skill number
four, AI video editing with income
potential between 100 and 200 an hour.
This one's fascinating for me as a media
company because my team used to spend
hundreds of hours cutting silence out of
videos, fixing audio, cutting footage,
getting me to come in and do new takes.
And now with AI, it's literally instant.
The crazy part is video used to be 80%
technical skill and 20% creative
decisions. Now it's all about the
creative decisions and the technical
stuff is taken care of. It's kind of
like having a sue chef in a kitchen do
all the prep for you so that as the
chef, you're just putting the plate
together. So, I want to teach you the
three skills you have to master to be a
worldclass AI video editor. The first
one is clipping. Every person today
needs a clipper. They need somebody to
look at all the content and clip out the
good stuff that's used for all the
different short form videos across all
social platforms. It's the skill of
removing silence from a video clip or
creating clips for social using tools
like Firecut or Opus. My 12-year-old son
today gets paid to clip for other people
playing video games on YouTube. Number
two is generative video. This is super
cool because you can help somebody
create an AI avatar. There's actually a
company called Vidyard that will
generate an AI avatar that looks just
like you. Even companies like Synthesia
that came out with a new model that
allows anybody to just upload example
videos. It will generate a realistic
video of you talking. I mean, I have a
friend that's using this right now to
grow his TikTok, and he's never recorded
a video. Somebody writes a script, they
use the AI, they publish it, and those
shorts go viral. Number three, B-roll
search. This one's near and dear to my
heart because we pride ourselves on
finding real examples of me doing the
things that I talk about. And I will
tell you, there are terabytes of video
that my team has to go through to try to
find. Now, the good news with AI search,
we've been able to increase that speed
so it can find it. But even if there's
situations where somebody didn't
actually do the thing, but you wanted to
put them together with the scenario for
the B-roll, you can actually use AI to
generate that video, so you can clip it
in and it looks realistic. But when it
comes to creativity, this next skill
could absolutely expand your business.
Which brings us skill number five, AI
writing. With an income potential
between 100 and 200 an hour, the most
valuable business skill isn't writing
words, it's communicating ideas. So, for
example, my writing team uses AI to take
all the video transcripts from coaching
calls, advisory calls, conversations,
pretty much they record me all the time,
and they use it to extract the stories,
the lessons, the quotes that they'll
then use in my newsletter and article.
So, it's not having AI per se, write for
me. It's using it to find the gold that
they can insert into a video like this
or prompt me for a real so they get the
natural and real reaction, but using AI
to do all the heavy lifting. So, I sat
down with my head of Word, Joel, and I
asked him to teach me all the AI writing
skills that people need to master to get
paid the big bucks. Knowing how to use
those is where you're going to make your
money. Number one, extraction. As I
mentioned, take long form content,
video, transcripts, and have it break it
down into the essence or the ideas that
are represented because then you can
take that as module pieces and move them
around for your newsletter or tweets on
X or LinkedIn posts and make it your
own, not have it just right for you and
it sounds like a freaking robot. Number
two, ideation. What you want to do is
take all the best performing content for
your client, feed that to AI, and have
it push new ideas to you that you know
are going to go viral because you've
already have examples of it working on
their existing content, but then you can
come up with new ideas, new variations,
tell it to like figure out 15 new ways
based on what's worked in the past so
that you know every idea is going to
hit. Number three, creation. And this is
different than ideation because what you
want to do is you want to feed it the
exact tone of voice, specific examples
of where your customer has written
pieces of content that they're proud of
that you know have gone viral and then
you create a custom AI or custom GPT
that writes just like they would write
or just like they would talk. That way
they'll pay you the top dollar so that
they can use that AI across all
departments from responding to emails
and customer support to writing new
marketing campaigns. But learning AI
won't just impact the simple skills.
Which brings us to skill number six. AI
content marketing with an income
potential between 200 and 300 an hour.
I'm about to tell you something. Once
you hear, you can't unhear it. And it's
just as bad as finding out that Santa
Claus isn't real. Have you ever heard of
Arnold's Pump Club? Okay, it is the top
podcast by Arnold Schwarzenegger and
it's his newsletter and an app and it is
massive. It's a huge business. What's
crazy is he's never recorded a podcast.
He has an agency that manages the whole
thing for him from start to finish using
AI systems, creating newsletter content,
voice clones, and publishes the whole
thing automatically. So, here's how you
can get paid top dollar to build an AI
content creation engine just like them.
Number one, define the outcome. What
does a complete product look like? Is it
just a podcast with 100 episodes? Is it
a newsletter? Is it some other kind of
premium content like an app? You got to
figure out the whole strategy. But the
cool part is you use AI to help you.
Number two, create the content. Use all
the skills. You kind of stack them
together that I just taught you to
generate all the different content
strategies you're going to need to get
paid to produce this thing. Number
three, repurpose content. You take that
oneh hour podcast and you have AI pull
the clips to publish it all over the
freaking place. Your customer becomes
this omniresent person in their industry
where everybody sees them all over the
place and they're giving you all the
credit and referring you to many other
people helping you get paid to do the
same thing for them. Which brings us to
skill number seven, no code AI
automation with income potential between
300 and 400 an hour. If you look at all
the wastes of time, money, resources
that businesses go through just managing
workflow, you would find so many
opportunities to help businesses make
money. And it's why people are paid so
well. Recently, we had our automation
expert take all of our onboarding that
we use at Martell Media for new
employees from 15 tasks down to one.
Imagine what that saved us. That's why
we're willing to invest in the right
talent to build these kind of
automations. It actually brings me back
to a quote that this guy Naval Ravocant
talks about who's like one of the top
technology investors and then also like
life philosophers and he says, "We don't
get paid for hours anymore. We get paid
for outputs and automation can literally
10x your output." To make this super
easy for you, I'm going to share with
you my noode AI automation blueprint to
help you understand how to use tools
like make.com, N8N, Zapier, Gum Loop,
and many of these AI workflows to be
able to get paid top dollar to implement
this work. Number one, map the workflow.
So for you to be able to come in and map
out all the processes to find the
bottleneck that's stopping the business
from growing, that is what's valuable.
So, for example, in a sales process,
you've got everything from the sales
development rep who qualifies leads to
the account exec who enrolls leads to
the sales manager who manages the whole
sales infrastructure. Going to a
whiteboard and mapping that workflow on
its own is worth a ton of money. Number
two, you got to focus on cash. This is
where everybody gets it wrong where they
come in and they start automating things
cuz it's easy, but it doesn't save or
make them any money. You got to find the
lowhanging fruit that you can make money
for your clients because the more they
save or make using your automations, the
more they're going to spend with you to
do more of it. So, for example, helping
a business do cold outreach at scale,
meaning that there is a AI bot talking,
dialing every minute, every day, like a
24-hour salesperson. That will generate
more income for the business, which is
going to get you paid more. Number three
is build co-pilots. This is where you
look at somebody's work and you ask
yourself, "How can I build like an AI
buddy that sits right next to them or in
their workflow and helps them with the
work they're doing, so they're only
reviewing the final outputs, not having
to do a lot of manual tasks? All that's
cool, but what about using AI for more
complex problems in a workflow?" Which
brings us to skill number eight, AI data
analysis. With income potential between
300 and 400 an hour, I don't know if you
knew this, but Amazon runs on data.
every decision product tweak test is
databacked. With AI, every business is
going to have to start leveraging like
big data analysis or it's probably going
to suffer and fail. Just like Edward
Demings, my personal man crush always
says, without data, you're just another
person with an opinion. So, here's how
you can get paid to do AI data analysis.
Number one, data cleanup. Most
businesses have the messiest data. The
reason why they're not winning and
growing is because they can't make a
good decision because they don't have
the insights. They have spreadsheets all
over the place. They have disconnected
systems. You can get paid to use AI to
create a data warehouse or a data lake
so that they can make better decisions
because it's easier to find the
information. Number two, data
enrichment. Most businesses have no clue
that you can even do this. And that's
why they're going to love you. when you
come in and say, "Hey, all those leads
that you just have emails for, I can go
to these other systems like full story
or 6 cents and append the data or enrich
the data with contact numbers and credit
scores and location and you can do that
using AI and get paid to do it. Number
three is data insight extraction. You
get paid to help people understand the
information. One of the companies I'm
involved in is called Lomi and they're a
smart food composter that takes
literally plastic and turns it into
dirt. What they did to improve their
Facebook ads is gave AI all the
information on customers who bought and
say, "Where are more customers like
this?" Well, it turns out there are
certain states where they charge people
to take their garbage away. And those
people bought at a higher level than
people that didn't have to pay to have
their garbage removed. And those ads
started performing better because AI
told them where to find more customers
just like them. Pulling out the
insights, the recommendations,
monitoring things. AI is now set up so
you can take data and get insights in a
click. This is the last and highest paid
income skill. Number nine, no code AI
agent development with income potential
between 400 and 500 an hour. So last
week I got asked, Dan, is AI going to
take my job? And I used to say, well AI
is not going to take your job, but
somebody using AI is going to take your
job. Now here's where I'm at. Is if you
don't replace yourself using AI agents,
then you will be replaced. You got to be
the person that actually builds them.
These agents will work 24 hours a day.
They don't complain. They don't take
vacation and they do the job 100% the
same way every time they do it. That's
why agents are so powerful. So what I
want to teach you is how to build AI
agents so you can essentially replace
employees within these companies and get
paid to do it. The first step is you
have to define the job. Every agent has
a specialized output that it needs to
learn how to do. And your job is to map
it out with your customers. So you can
take all aspects of what it does and
make sure it does it really well. I
mean, if you look at sales, for example,
having an AI agent qualify prospects is
the lowest hanging fruit and can get rid
of one to two to three full-time people
and do it better 24/7 with no
complaints. The second step is you got
to develop the model. This is where you
actually train it using existing data
that you have with your customer that
shows examples of how it's done, right?
So if you have a process and standard
operating procedure, you have examples
of phone calls or transcripts from those
calls or even chat logs where you can
give it examples of salespeople
qualifying and doing it right. You need
to develop the model with that training
data set. And the third step is to
deploy and monitor. If you don't build a
system that looks at the output and
measures the quality of it and give it a
thumbs up or thumbs down, then you're
not training the AI to get better and
better over time. It's why most systems
do have humans involved at first so they
can get smarter and smarter and
essentially do the work even faster. For
example, our sales team has this AI
powered sales chat tool that essentially
takes all feedback from positive chats
where the person bought negative chats
where it didn't get qualified fast
enough or the deal didn't happen and
then uses that to feed the algorithm so
they can get smarter about recommending
new sales reps what to say, how to say
it, when to say it all automatically.
Here's what I've realized is that all
this information can feel overwhelming
and some of you guys may not feel like
you're smart enough or good enough to do
anything with it. It might be
interesting, but here's what I know. If
you made it all the way to the end, I
want you to know you're here for a
reason. I think AI is in your future. I
think that you should go get paid top
dollars to teach people AI. I think you
should get paid to implement AI into the
businesses that need it. There's never
been a bigger demand right now in the
world, and you now have a roadmap for
how to do it. Don't sleep on this. Don't
delay. Hey, don't drag your feet. The
time is now. You were meant for
greatness and you watched this for a
reason. Now, if you want to learn the
seven things I quit to go from broke to
millionaire, click here and I'll see you
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