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There's a Simple Plan to $1M (Here It Is)
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If you've been grinding, posting content
every day, building funnels, running
ads, trying every strategy under the
sun, but still not seeing the results
you know you're capable of, this episode
is going to change your life. Because
what I'm about to share with you are the
four secrets that took me from an addict
with two homes in foreclosure to
building a $40 million business. And
it's the exact same framework I've used
to help thousands of entrepreneurs go
from zero to seven figures. And here's
what nobody tells you. Most
entrepreneurs fail not from lack of
effort, but from applying the right
strategy at the wrong time. And while
everyone else is fighting for attention
in an oversaturated online world, I'm
going to show you the four secrets that
let you step completely outside that
competition and build a highly
successful business without the hustle,
without the grind, while spending 90% of
your time on what you love. And these
aren't just strategies. They're the
foundational truths that separate the 1%
who succeed from the 99% who struggle.
And once you understand them, everything
Look, I get it. You've probably been
told to build a funnel, post content
every day, grow your email list, run
Facebook ads, maybe launch a podcast, or
write a book. And I'm not saying these
things don't work. They can. But here's
the problem. Most entrepreneurs are
pursuing the wrong strategy for the
stage of growth that they're currently
in. Now, every expert and guru out there
is selling you their strategy. And
they'll tell you that it's going to work
for everybody. But the truth is is that
not everybody should be launching a
podcast or posting content online. And
for sure, not everyone is one funnel
away. But everyone seems to have the
answer, right? But what they're not
telling you is this. Online is the
easiest game to get into, but it's the
hardest game to win. Why? Because you're
not just competing for clients anymore.
You're competing for attention in an
increasingly noisy, distracted, and
oversaturated market. And while the
internet removed barriers to entry for
you, guess what? They removed them for
everyone else, too. So, instead of being
the only one in your space, you're
literally one of hundreds of thousands.
whether you're a coach, a consultant, an
e-commerce provider, a service provider,
all saying some version of the same
thing. Now, I don't know if you've ever
heard of Google's 7-Eleven rule. They
did a study. They discovered something
that was really shocking. In order for
someone to complete a purchase with you
online, that person has to have an
average of 7 hours of engagement, 11
touch points across four separate
digital platforms. Now, think about that
for a moment. The amount of effort
that's required to achieve that, it is insane.
insane.
But you know what I discovered? I have a
111 rule. One conversation, one
platform, one hour. Which one sounds
better to you? Now, when I first got
started, I tried all the things. My wife
and I decided we wanted to build a next
level transformational mindset coaching
company for entrepreneurs. So, we took
all the courses. We learned from the
experts. They told us that we needed to
learn Facebook ads and create a
four-part video series or a webinar and
then sell a digital course. We had to
learn how to write emails and send
emails in a sophisticated marketing
automation sequence. And you know what?
I got to give my wife and I some credit.
We we actually did all the things. Carol
went and she got certified in a
marketing automation software. I learned
how to run Facebook ads. I started
studying how to write copy. We built the
whole funnel. We ran ads. We spent most
of our savings building an email list of
6,000 potential prospects. And of
course, I'll never forget that it was
that Friday when we opened up the cart
to sell our digital course that we were
told would sell and we would just be
sitting back on the beach in Bora Bora
or where whatever tropical island we
were living in, you know, just counting
the zeros and ones. And by the end of
that Sunday, 6,000 people went through
the sequence and not a single person
bought. And it was heartbreaking. It was
soul crushing. I remember sitting with
my wife, she was my girlfriend at that
time at a sushi restaurant saying, "God,
how could it be so hard to just help
people like we did all the things they
told us to do and it didn't work?" And
here's what the experts won't tell you
about winning that online game. You want
to build a funnel, you either need to
learn Facebook ads like I did, or you
got to pay a consultant $7,500 a month
plus 10% of whatever you spend on
advertising. And then you need to spend
around $300 a day for about 30 days.
That's 10 grand just to test and figure
out what's not working. Then you either
need a copywriter or you need to spend
countless hours writing your own copy.
And then spend months tweaking that
funnel while you're not making any
money, not actually helping anyone, and
certainly not doing what you love. And
so this brings us to the first secret,
and this is the one that changed
everything for me. The real reason
you're not seeing results isn't your
strategy. It's how and where you're
communicating your value. So, let me
tell you exactly what I mean. I had
spent over a year trying to figure out
the online game. I'd invested literally
hundreds of thousands of dollars
learning from gurus and experts trying
to make money with funnels and Facebook
ads and social media marketing and
nothing was working. Then a friend calls
me up and he says, "Hey, I'm a part of
this business networking group. I love
your work on mindset." He was a guy I
met out in the real world at another
event that I was attending. We became
friends. I started sharing with him what
I was up to. He said, "Come up to
Atlanta and present to my business
networking group about how entrepreneurs
need mindset to grow their business."
And so I fly up to Atlanta. I speak for
60 minutes. It was the first talk I had
ever given. I was super nervous.
Literally never given a presentation
before. But at the end, I said, "Hey,
listen. you know, if you're interested
in seeing how I might be able to help
you with this mindset stuff that I just
trained you on, let's schedule a short
call and we can explore working
together. So, the 15 people in that
room, five wanted to have a call with
me. Three enrolled as clients. And at
that time, I was charging $1,500 a month
for coaching on a six-month contract.
So, that's n grand each. Get this. I
made $27,000
from one 60-minute talk. And think about
this. For over a year, I tried
everything online. But after one hour in
front of 15 people face to face, I
closed almost $30,000 in new business.
It was literally some of the easiest
money I'd ever made. And I had a ton of
fun doing it. And here's what I realized
in that moment. Online, you're one of
thousands. Offline, you're the expert in
the room. When people are scrolling past
you online, they're going 100 miles an
hour. They're half listening while
checking Facebook, picking up the kids,
watching Instagram reels. they're
distracted. But when you're standing
right in front of them sharing real
stories, teaching principles, connecting
from the heart, you're not just another
expert. You are the expert. Even though
nobody knew who I was, even though that
was my first talk, I was the authority
in the room. And that's when I started
to see the massive opportunity that
offline is actually the new and improved
online. Why? Because offline there's way
less competition. People pay way more
attention to you in person than they do
online. You already know the person in
front of you is your ideal client.
That's why they're there. You get to
provide massive value while doing what
you love. And you're positioned as the
authority. So, they're already
preconditioned to paying you high prices
to work with you. I know you're probably
saying to yourself, "But Dave, this is a
podcast or I'm watching on YouTube."
Yes, cuz I've built a $40 million
coaching company. I have a team that can
manage it for me. I've had to get
really, really good in order to be able
to succeed in the online game. You know
where I got good and where I generated
the cash to hire those people? Offline.
And here's what most people don't
realize. There are literally thousands
of presentation opportunities right in
front of you every single day. From
local meetups that are based on
different interests people have to
universities who are running different
programs, networking groups, churches,
veterans groups, women's groups, men's
groups. You can go into corporations and
do lunch and learns. You can partner
with yoga studios, chiropractic offices,
co-working spaces. Wherever your ideal
client is, people are always looking for
educational marketing opportunities to
give to their audience. When I realized
that I was able to make $27,000 in an
hour giving a presentation, I thought,
well, let me see if this is replicable
or is this just like a one-off thing.
So, as I mentioned, Carol was certified
in a marketing automation software, and
so we needed to make cash at that point
in time. We invested so much in trying
to win the online game and chasing all
these other magic pill strategies. I
told her what happened, and she said,
"Well, let me call up the local
university and see if there's an
opportunity for me to present." So, she
called up the local university. They
said, "Yeah, we've got an
entrepreneurship program." And she said,
"Well, I'd love to come in and teach on
marketing automation. It's really
important for small and medium-sized
businesses. Most people don't know about
it." And they said, "Sure, we'd love to
have you come in and speak." She said,
"Well, how long is the wait list?" They
said, "Well, what wait list? Can you
come in on Friday?" And she said, "Well,
aren't there a lot of people that want
to speak?" They said, "Well, we'd love
to have speakers come in, but we rarely
get approached by anybody." She comes
in, there's a small group of about 15 to
20 people. She's got a $2,500 consulting
package that she put together at the end
of her talk. She enrolls three people
into her consulting package, 7,500
bucks. On Monday, the university calls
and says, "Hey, we got such great
reviews about your talk. we've got
another group in our MBA program. Would
you come in and present to them? Carol
said, "Yeah, I'd love to." I said,
"Babe, listen, before you go, let's
increase the prices to $3,500. See what
happens." She goes and speaks to another
small group about 15 to 25
entrepreneurs, enrolls another three
people for $3,500 a pop. That's more
than 10 grand. And then a week later,
she approaches the Chamber of Commerce,
does the same thing. All in all, she
makes over $34,000 in about two weeks
delivering presentations, teaching and
training, doing what she loves.
Literally, while everyone else is
stressing about posting more content,
and gaming the algorithm, and putting
more money into ads, you could be
walking into a room, delivering your
message to 15 pre-qualified prospects,
and walking out with $27,000 in revenue,
just like I did. And think about this.
How many Instagram posts would it take
you right now to bring in $27,000?
How many leads would you need to convert
through a funnel and how complicated
would that be to build? How many
conversations would you need to have?
How much would you have to spend on ads
and how long would all that take? Versus
you show up in front of a group of
people, talk about what you love for an
hour and you leave with multiple new
high-paying clients. Hey, it's David. If
you've been loving what you've learned
so far and you're ready to actually
implement these strategies to start,
grow or scale your business and do it
without ads, without burnout, hustle, or
grind or overwhelm, here is the next
step. We've opened up some spots on my
team's calendar. I want you to click the
link in the show notes or just go to davidusplan.com.
davidusplan.com.
There you're going to be able to
schedule a complimentary strategy
session with my team. They're going to
walk you through the exact process that
I use to grow my business from zero to
over $40 million in revenue. And on that
call, they're going to map out how you
can apply this framework to generate
high-paying clients in your business
fast. Now, we've got a very limited
number of spots available on the
calendar. So, if you're serious, jump on
it now. Click on that link, complete the
brief application survey, and get your
call scheduled. And now, let's get back
to your regularly scheduled episode. So,
this brings us to secret number two.
With just one simple scalable client
acquisition system, you can consistently
enroll $5,000 to $50,000 clients in a
single afternoon without any funnels,
ads, social media, or tech. Now, that
system is presentations. The terrain is
offline. The system is presentations.
And again, if you've been a part of my
community, you're like, "But Dave, you
run webinars. You run online
challenges." Yes, I do that. Now, this
is all dependent on where you are in
your stage of growth. But the system
itself is presentations whether it's
offline or online. One presentation that
you can deliver offline or online
wherever your ideal clients are already
gathering. One presentation that
delivers massive value to your audience.
One presentation that gives you an
opportunity to share your story and
connect with people. This is the number
one thing that I hear from people in our
community and who follow the show is
like, "Man, I love your story. I relate
to you so much." But if you really look
at what this show is, every episode is a
presentation. a presentation that helps
you shift your beliefs and a
presentation that helps you move forward
in some area of your life. And when
you're able to do that, it naturally
creates demand for your services. Now,
when you're doing this offline and
giving presentations, there's no tech,
there's no ad budget, there's no social
media posting, there's no 37step
funnels, no chasing, no convincing.
That's why I believe that most
entrepreneurs should first dominate the
offline game before moving online
because all you need is one presentation
that does all of your marketing and
sales for you in 45 to 90 minutes. And
by the way, it works online and offline
because now all of your focus and energy
is on just one strategy, presentations.
You're not constantly changing ads or
tweaking campaigns. You don't have to
worry about algorithms changing. There
is no algorithm in the offline world.
There's no increase in competition or ad
spend over there called in the real
world. It's efficient with your time.
It's highly predictable. It's fun. And
it leverages what you're good at, which
is teaching. And here's the really
powerful part. You only have to build a
presentation once. So I have one
presentation. That same presentation
made me over 1 million in less than two
years in my first two years of business.
That same presentation has made me $12
million over the last six years. One presentation.
presentation.
And it's not just me. I had this client
Maryanne. Maryanne was a life coach. Her
husband got sick. She had to step away
from life coaching to work with him. But
she was very early stage. And she was
going to go build a funnel. She saw one
of my presentations. We ended up having
a conversation with her. She enrolled in
one of my programs and over the course
of a couple of months, we helped her
dial in her business foundations, her
ideal client, her messaging, her offer.
We taught her some simple enrollment
skills and we built a presentation and
showed her how to go out and win
presentation opportunities. So, she goes
to an event, she speaks for 15 minutes.
And within that first day, she enrolls
four clients at $3,500.
$14,000 in new client revenue the first
day. I remember this was back in the day
where my clients had my phone number and
she text messaged me. She's like, "I
don't know what to do. Like, I just
enrolled four clients. What if I can't
serve all these people?" And I was like,
"Well, look, slow your roll. You're
going to have plenty of time because
we've eliminated most of what you were
doing in terms of sales and marketing
and you're just focused on this. Why
don't you increase your prices to
$5,500?" She did. She enrolled two more
clients in that same weekend. Almost
$20,000 in revenue. Then she went out
and gave the presentation four more
times over the next two months.
generated over $90,000 in revenue. But
she was super early on, very new, had
never given a presentation. But the
strategy worked because she was doing
what she was passionate about and she
had a simple structure to implement it.
Now, here's something interesting that I
realized. If you look at what all the
gurus are selling you and all of those
ads that come through your news feed
versus how they're selling it to you,
you'll notice something. They're all
selling different things. how to grow
your business with funnels, content
marketing, summits, courses, podcasts,
using AI. But if you pay attention to
how they're selling it to you, they're
all using the same thing. They're using presentations.
presentations.
Those ads are mini presentations. That
webinar or sales page they drive you to
is a presentation. Everything literally
is a presentation. When I speak to small
groups or big groups, right, and I speak
from stages, that's a presentation. When
I do an episode like this, it's really a
a 30 minute 20 minute presentation. When
I run a five-day online challenge, it's
five days of presentations. When I wrote
my book, it was a 240 page presentation.
I run my annual event once a year, the
Powerful Living Experience, I'm giving
presentations for three days straight.
And you know what? Those presentations
at my last event converted into almost
$4 million in revenue. Every single
marketing strategy I have is a
presentation. And again, whether it's
online or offline or big groups or small
groups to your own community or network
or someone else's, literally
presentations are the simplest,
smartest, and fastest way to grow your
business. Now, this brings us to secret
number three, and this is where most
entrepreneurs are shooting themselves in
the foot. How to leverage AI the right
way. Look, right now, I'm using AI for
pretty much everything I do every single
day. From workshopping business ideas to
figuring out messaging to helping me
with my health to figuring out what type
of weeds are in my lawn and developing a
lawn protocol that's good for pets and
good for kids to get rid of the weeds. I
use it for everything. What used to take
hours of brainstorming and tweaking now
takes minutes. But here's what I see
most entrepreneurs doing wrong with AI.
They're using it to create content that
no one's seeing instead of revenue.
They're making pretty Instagram
carousels instead of money. They're
doing endless niching and messaging
experiments with chat GPT. But if you
don't understand marketing yourself, you
can't really evaluate what AI gives you
and whether it's good or not. It's what
I call the slot machine phenomenon. So
people are logging into Chat GPT,
pulling the lever like a slot machine.
Chat GPT gives you a response, but do
you know what to do with the response or
do you just pull the lever again and
again without making any real progress?
Come on, raise your hand if that's you.
I've done it, too. But way too many
entrepreneurs are just using it to
procrastinate and stay in an endless
cycle of ideiation. It's like digital
marijuana. You take a hit of chat GPT.
You have a bunch of ideas, but you do
nothing. Right? And here's the bigger
problem. A lot of entrepreneurs are
actually building a relationship with
chat GPT rather than building
relationships with real people in the
real world. They're using AI to write
cold outreach emails to strangers
instead of doing what actually works.
Like you know how I generated my first
million dollars? All of them came from
warm relationships. Every single client
getting out there, meeting people,
building relationships. Those people
introduced me to other people. Through
that, I was offered speaking
opportunities. Through that, over time,
I established myself as an authority
even when nobody knew who I was. So most
entrepreneurs are using AI online,
avoiding the real world, shouting into a
void of people who have never heard of
them and who have no attention to give.
But again, offline is so much easier.
Conversations are easy. Attention is
abundant. Costs are low. I know that we
were all socially distanced during
COVID, but like it's over, baby. And
that if you really want to grow a high
impact business, you got to get out
there in the real world with a strategy
that works using AI as a tool. So, you
use AI to nail your business
foundations, to nail your ideal client,
your messaging, your offer, your
enrollment scripts. It can help with
that. Use AI to create the high
converting presentation that I'm talking
about based on a proven structure. Use
AI to create your outreach strategy, to
find speaking opportunities, to build
your speaker kit, to create an amazing
bio, maybe even craft some outreach
emails that compel people to want you to
come speak to their audience. But it's a
tool. It's not the strategy itself. and
my team spent two years training our AI.
We've got over a thousand hours of my
own curriculum. We woven some of Russell
Brunson's teachings, Alex Herozy's
teachings, frameworks from dozens of
other experts, all road tested and
proven. So when we need new messaging or
want to create a new presentation like
this one or this episode, it condenses
hundreds of hours into a day's worth of
work. So this episode is a presentation.
And in the past, it would have taken me
days to ideulate it, outline it, get
comfortable with it, maybe even do a dry
run and practice it so I could deliver
it powerfully to you. Today, it takes
minutes. So, this brings us to the
fourth and final secret, and this might
be the most important one. It's about
alignment with your mindset and making
sure you eliminate the limiting beliefs
that are preventing you from the next
level you want in your business. Because
your beliefs and who you're being is
creating your reality. So every single
thought you have, every belief you hold
is actually creating the dynamics of the
experiences of your life, whether it's
in your health or your relationships,
your bank account or your business. And
all of us have beliefs that are
limiting. One of the reasons why I love entrepreneurship
entrepreneurship
is because it creates such a mirror for
who you are and what you need to heal.
Entrepreneurship is a spiritual game.
It's going to bring up all your limiting
beliefs. It's going to bring up all your
resistance, your self-doubt, your
frustrations, your overwhelm. You know,
maybe you believe money is hard to make.
Maybe you believe there's not enough
time. Maybe you believe people won't
care about your message. I think it was
Henry Ford who said, 'The man who thinks
he can and the man who thinks he can't
are right. Both Buddha and Gandhi said
the same thing. Basically, a man is but
a product of his thoughts, what he
thinks he becomes. So, if you hold these
limiting beliefs, you're going to
materialize that into your experience in
your business, and it's going to be
reflected back to you. The measure of
your business right now is the measure
of your mindset. You're getting exactly
what you deserve based on what it is
that you think. And so these limiting
beliefs are also going to show up in the
way we compare ourselves to others when
we hang out in indecision or we
procrastinate or self-sabotage or
feeling like we're not worthy, right?
What we would call imposttor syndrome.
And I get it. Like look, at every stage
of my growth, I've dealt with fear and
feeling like I wasn't enough, feeling
like I wasn't ready for the next level.
But here's what I've learned. You can
develop a mindset that allows you to
experience the natural ups and downs and
challenges of your business without
moving into stress and anxiety and
suffering. Your brain is a goal
achieving machine. And the problem is
that most business strategies don't take
into consideration this root cause
concept, which is you're creating your
own reality in your business down to the
very finest detail. So you can go learn
course creation or you can hire a
messaging agency or you can join a
program to learn how to do masterminds.
And when it doesn't work, you get
frustrated and you start to wonder if
maybe this isn't right for you. But I'm
telling you, it's not that it's not
right for you. The vision you have is
real. It is your dream. It is waiting
for you. It's just understanding that
there's a structure for building your
dream. Because business challenges are
never really about strategy. They're
reflections of belief systems that are
misaligned with what's really true. And
we teach all kinds of frameworks.
There's so many episodes on this channel
to support you in actually changing your
brain and changing the way that you
think. I wrote a whole book about it
called A Changed Mind. And it makes
sense, right? Because when you align
yourself with the outcomes that you
desire, everything else becomes easier.
Your brain is a goal achieving machine.
So here's where we're at. While everyone
else is fighting for attention online,
you now know you can quietly walk into a
room, own your expertise, tell your
story, and walk out with clients. The
question isn't whether presentation
should be part of your business. The
real question is how much money,
opportunity, and impact are you leaving
on the table by not having one? Because
the truth is, your clients are already
out there. They're already gathering in
rooms both offline and virtual. They're
looking for someone like you. But if
it's not you showing up in front of
them, they're going to choose to work
with someone else, not because that
person's better, not because they have
more experience, but because they know
how to talk about what they do in a way
that makes people listen. So, you have a
choice right now. You can leave this
episode thinking, "Great, I should
figure out a presentation and start
doing more speaking, but let's be
honest. How long has that already been
on your mind and become part of the
maybe I'll get around to it later list,
right? Or maybe you're not quite sure
where to start." You can decide right
now that it's time to stop
overcomplicating the growth of your
business. You can commit to implementing
these four secrets. communicating your
value in the right arena through the
right vehicle with the right tools while
operating from the right mindset. So, if
that is you, we're actually doing
something really cool. My team has
opened up some spots on their calendars
to have a few conversations with
entrepreneurs just like you who might be
ready to get to the next level. These
calls are free. On the call, we're going
to understand where you are right now,
where you want to go, and talk about how
you can close the gap. Now, this is for
anyone who is committed to starting or
you're already in business. You're
looking to grow or scale your business
right now. Not just some idea in the
future, but you're like, "Dave, I'm in
the entrepreneurial game and I want some
support." On the call, we're going to
build out a game plan for you. And if we
think we can help you, then we'll talk
about what that looks like. It's no hard
sell, just an opportunity to help you
get more clarity and get the help that
you're going to need in order to break
through to the next level. So, if that's
you, we put a link in the show notes.
You can click on that or you can go to davidbusinesspl.com.
davidbusinesspl.com.
We're going to ask you to complete a
very short questionnaire. It just helps
us understand a little bit more about
you before we get on a call. And then
you'll go to a calendar page where you
can find a time that works for you and
schedule the call. Because when you get
these four secrets working together,
literally everything changes. Your
business becomes a reflection of who you
really are. You're no longer hustling
and grinding. You're leading and serving
and can consistently grow and scale. And
that's when the magic happens. So the
vision you have for your business and
your life, it's not just a dream. I
believe it's your assignment. And these
four secrets are how you fulfill it.
Again, if you want some support or at
least to talk to an expert that can
identify what you're missing and what
you need to close the gap, click on the
link in the show notes or go to davidbusplan.com.
davidbusplan.com.
And I really hope you love this episode.
This is a snapshot of everything that
I've learned in business over the last
decade. If you love this episode, do me
a favor. Leave a comment, subscribe, hit
that bell icon if you're following along
on YouTube. Leave me a rating and review
on the audio platforms. And most
importantly, if you love this episode,
share it with somebody else who needs to
hear it. Hey, I hope to see you on one
of these calls. It's a limited time
opportunity. Either way, I love you very
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