0:02 time.com once even ran the headline
0:05 scientists say smelling farts might
0:08 prevent cancer studies about coffee that
0:10 claim it may reverse the effects of
0:12 liver damage uh help prevent colon
0:14 cancer decrease the risk of uh
0:16 endometrial cancer and increase the risk
0:19 of miscarriage coffee today is like God
0:21 in the Old Testament it will either save
0:23 you or kill you depending on how much
0:26 you believe in its magic powers nobody
0:28 is publishing a study that says nothing
0:30 up with asai berries
0:32 and to get those results there are all
0:34 sorts of ways that consciously or not
0:36 you can tweak your study you could alter
0:39 how long it lasts uh or make your random
0:42 sample too small to be reliable pcking
0:45 is very complicated but it basically
0:46 means collecting lots of variables and
0:48 then playing with your data until you
0:50 find something that counts as
0:52 statistically significant but is
0:54 probably meaningless even the best
0:57 designed studies can get flukish results
0:59 and the best process that science has to
1:00 guard against that is the replication
1:03 study where other scientists redo your
1:06 study scientists themselves know not to
1:08 attach too much significance to
1:10 individual studies until they're placed
1:12 in the much larger context of all the
1:14 work taking place in that field but too
1:16 often a small study with nuanced
1:19 tentative findings gets blown out of all
1:21 proportion when it's presented to us the
1:24 lay public chocolate bar could improve
1:25 blood flow to the placenta and benefit
1:27 the growth and development of your baby
1:30 especially in women at risk for pream IA
1:32 or high blood pressure in pregnancy
1:35 except that's not what the study said
1:37 it's like a game of telephone some of
1:40 this is on us the viewing audience we
1:43 like fun poppy science that we can share
1:45 like gossip and TV news producers know
1:48 it that is why you constantly hear stuff
1:51 like this men listen up a brand new
1:53 study says a woman is more open to
1:55 romance when they are full opposed to
1:57 being hungry
2:01 okay first of all no
2:04 [ __ ] anyone is more open to anything
2:06 when they aren't hungry but but you
2:09 should know that study involved only 20
2:12 women and you cannot presume that 20
2:14 women can speak for all women this is
2:17 science not the United State Senate and
2:20 and then and then there was this
2:24 eye-catching report from just last year
2:25 a university in England says drinking
2:27 champagne every week may help delay
2:30 dementia and Alzheimer's disease there's
2:31 big issue with that study aside from the
2:33 fact that if you are celebrating with
2:36 champagne three times a week your
2:38 standards for celebration need to be
2:41 much higher champagne is acceptable on
2:44 New Year's Valentine's birthdays and if
2:46 and when Henry Kissinger dies and that's
2:49 it that is it that is the full list but
2:51 the bigger issue is that study was
2:54 performed on Rats the real science on
2:56 oxytocin is more complicated than the
2:59 term moral molecule suggests because
3:01 what while it has been found to enhance
3:03 positive emotions like bonding and Trust
3:05 researchers have have also found that it
3:08 can enhance negative emotions like envy
3:10 and bias so while promising the science
3:13 on this is still very much in progress
3:15 this is a chart mapping the results of
3:17 studies of things like coffee eggs and
3:19 wine all of them have been linked to
3:22 raising or lowering your risk of cancer
3:24 depending on the study and everything
3:26 causes cancer is not the conclusion you
3:28 want to draw from science it's the
3:30 conclusion you should draw from logging
3:33 on to WebMD where that is their motto
3:36 having whole milk or having whole fat
3:38 dairy products actually can help you
3:40 lose weight I think the the way to live
3:42 your life is you find the study that
3:47 sounds best to you and you go no no no
3:52 no no no no no in science in science you
3:55 don't just get to cherry-pick the parts
3:57 that justify what you were going to do
3:59 anyway that's religion you're thinking
4:00 of Rel
4:02 that is what you're thinking of there
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