0:00 Not too long ago, I found myself
0:01 wrestling with the question of how
0:03 should I grow my small business? Should
0:05 I start an agency? Should I offer
0:07 courses? Should I start a membership?
0:09 Should I do training services? Should I
0:11 productize? Should I do VIP days? What
0:13 is the right model for me? Now,
0:15 unfortunately for me, when I was
0:17 wrestling with this question, this video
0:19 didn't exist. And so I spent the last 7
0:21 years going through these business
0:23 models, experiencing them, and coming to
0:25 find out the good, the bad, and the ugly
0:28 of each of these ways to grow the
0:29 business. So in that vein, today I'm
0:31 going to be breaking down five different
0:33 common personality types that you might
0:35 have as a leader or a founder or a small
0:37 team organizer. And for each of those
0:39 five personality types, I'm going to
0:41 match you with one of the business
0:42 models that I think would be the best
0:44 match for you, having been through
0:46 offering these myself. To get us
0:49 started, let's go through the five
0:50 common personality types of founders and
0:52 leaders and see which one you fall into.
0:55 First one up is the architect. The
0:57 architect might sound like, "I love
1:00 perfecting experiences, building
1:02 something that I know when someone is
1:04 ready for it, they can navigate through
1:06 at their own time. I feel like a museum
1:08 curator. I don't need to see everyone's
1:10 smiling faces to know I've done a great
1:12 job because building something beautiful
1:14 gives me the satisfaction I need to feel
1:16 good about my work." Next up is the
1:19 fixer. A fixer might sound like, "I love
1:22 diving deep to solve new and unexpected
1:24 challenges. Each one feels like a fresh
1:26 adventure." Kind of like Indiana Jones.
1:29 I know there's going to be surprises
1:30 along the way, but I kind of love those
1:33 surprises because when new things come
1:35 up, there are new opportunities to
1:36 learn, to help, and to fix. You think
1:39 you might be a fixer? Let me know in the
1:41 comments. But let's move on to the third
1:42 personality type, teacher. A teacher
1:45 might sound like, "I love the art of
1:47 translation. I love taking advanced
1:49 concepts and making them simple so
1:51 people can understand, but it's not
1:53 enough for me to just put that out in
1:55 the world." When I see those reactions
1:57 of people just getting it finally after
1:59 all this time, that's what makes my work
2:01 worth doing. That brings us to number
2:03 four, the craftsman. I don't like
2:05 starting from scratch over and over
2:07 again. What I really love doing is
2:09 perfecting my craft. As I go from one
2:11 client to the next, I just get better
2:13 and better at doing what I do. My goal
2:16 is to be so good at this one thing that
2:18 I am good at doing that I can become a
2:20 leader in my space and beyond. I know
2:22 I'll never be perfect, but pursuing
2:24 perfection in my craft is what motivates
2:27 me to keep going project after project
2:29 to get 1% better every time. Last, but
2:32 not least, we have the host. I don't
2:34 feel like I do anything special, but I
2:36 do get motivated and inspired by
2:38 connecting one person to another. When I
2:41 see the interaction between two really
2:43 smart people I know, I feel like the
2:45 work I do matters. I'm all about
2:48 creating meaning through friendships and
2:50 connections and networking, both in real
2:52 life and also online. To me, impact
2:55 isn't something I want to do in
2:56 isolation. All right, now that we have
2:58 all of our business models and all of
3:00 our personality types, it's time to
3:01 start matching them up. As I go through
3:03 matching these out, I'd love to have you
3:05 write in the comments below what you
3:06 expect the matches to be because I'll be
3:08 curious if we reach the same outcome.
3:10 With that out of the way, let's talk
3:11 about the architect. Which business
3:13 model sounds like the best fit for them?
3:14 Write yours in the comments. But my
3:16 answer, it's the course creator. If you
3:19 are someone who is a tinkerer, who's an
3:21 engineer, who really likes designing all
3:23 the nuances of an experience, and you're
3:25 comfortable with the distance of not
3:27 seeing that customer, you are perfectly
3:29 made for online products and so on. Does
3:32 this mean you'll need to learn marketing
3:33 in order to get the volume necessary to
3:35 sell these kinds of things? Most likely.
3:37 However, your personality type equips
3:39 you very well for building out this kind
3:41 of business. The wonderful thing about
3:42 online products of any kind, whether
3:44 they're courses, templates, knowledge
3:45 products, or software, is that it's all
3:48 fixed. You're designing your Mona Lisa
3:50 and then you're just selling it again
3:51 and again. An example offer might be
3:53 having a $397 online course about how to
3:56 use Photoshop as a wedding photographer.
3:59 Because architects have a tendency to go
4:01 deep and really focus in on designing
4:03 and fine-tuning technology and things
4:05 behind the scenes. This business model
4:07 gives you the most freedom of any of the
4:09 ones we'll talk about today. In a
4:11 typical week, your calendar might look
4:12 something like this. And as you can see
4:14 here, it is a large amount of time spent
4:16 on lead generation, building that list,
4:17 and getting attention, and very little
4:20 time on client commitments. You have
4:22 control over your own schedule, which is
4:24 both a pro and a con because there is so
4:27 much freedom in this model. you don't
4:28 have calls or other demands. The
4:30 challenge is really keeping yourself
4:32 motivated. This is the type of path to
4:35 only choose if you are someone who is
4:37 really good at self-direction. You love
4:40 marketing and the idea of just
4:42 consistently working to build traffic
4:43 and holding yourself to your own
4:45 deadlines does not feel challenging.
4:47 This is most definitely the path for
4:48 you. This schedule freedom tends to
4:50 attract a lot of people, but it is a
4:52 double-edged sword and I would say the
4:54 most difficult part of this model. When
4:56 you are in the architect lane, you need
4:59 to be self-driven. Just like an
5:01 architect working on a building, you
5:02 could have multiple years being spent on
5:04 perfecting one product or one
5:07 experience. And no one is holding you to
5:09 those deadlines generally speaking. But
5:11 if you don't meet certain deadlines,
5:13 your revenue is going to suffer. So, the
5:15 best architects are ones that are very
5:17 self-motivated, self-directed, do not
5:20 struggle with the freedom of
5:21 open-endedness, and can just keep
5:23 driving towards perfection little by
5:25 little by little. If that sounds like
5:27 you, you're going to enjoy so many
5:28 advantages down this path in that you
5:30 can have sales while you sleep. You can
5:33 have generally a low touch fulfillment
5:35 with just some minor support and no
5:36 ongoing client work. And a lot of the
5:39 things you do can be asynchronous, so
5:41 you can do them from anywhere at pretty
5:43 much any time as long as you keep things
5:45 moving. However, in my experience, there
5:47 aren't a lot of earlystage business
5:49 owners that are actually this
5:50 comfortable with this much ambiguity and
5:52 open-endedness. So, let's talk about the
5:54 next category. Next up, we have the
5:56 fixer. And of all of these business
5:58 models, can you guess which one the
5:59 fixer is going to be? Write it in the
6:01 comments. But for me, the answer is
6:04 definitely a custom service. If you are
6:06 someone that loves to help, that loves
6:09 to solve new things, to dive under the
6:11 hood, I think you're really going to
6:12 love the fixer lane. Because you're in
6:14 the land of custom services, every
6:16 project is going to be a little
6:17 different. You'll typically have some
6:18 kind of sales process where you have
6:20 discovery where you're figuring out, oh,
6:22 what could I do? And then you're
6:23 creating a custom bid or a custom
6:25 retainer in order to accomplish some
6:27 kind of custom thing. This makes your
6:29 sales process more intense, requiring
6:31 some good communication and diagnostic
6:33 skills, but it also ensures that you're
6:35 always getting novelty and something new
6:37 to solve. Because of the novelty of what
6:40 you offer, it's also a lot easier to
6:42 sell this type of business model because
6:44 you can kind of adapt to any problem you
6:47 have the skill set for. You don't have
6:49 to market a particular way. You just
6:51 have to attract a person that you were
6:53 able to help in some way, shape, or
6:55 form. Common offers for this business
6:57 model might be a monthly retainer where
6:58 you have a certain number of hours or
7:00 tickets or widgets that you are getting
7:02 in that month. Or it might also be a
7:04 flat bid project such as a custom home
7:06 renovation where you're making a quote
7:08 and working through it that way. You
7:10 might also see some VIP days fall into
7:12 this category where you say, "Hey, you
7:14 get to pick my brain for eight hours on
7:16 anything you want." Even though it's
7:18 somewhat productized, because it's so
7:20 open-ended, I would still consider it a
7:22 custom service. Now, with that, let's
7:24 talk calendar for this one, because this
7:26 is definitely the most calendar
7:28 intensive of any of the business models.
7:30 A typical week for you might look
7:31 something like this. If you went the
7:33 fixer route, as you can see, you might
7:35 have a handful of sales calls, a handful
7:38 of client calls, and a lot of deep work
7:40 focused on your clients. Because you're
7:42 working in a custom environment, you're
7:43 going to have a lot of communication
7:45 with your customers as well, because
7:47 things are going to come up along the
7:48 way. Like, if you're doing a home
7:49 renovation, oh no, lead pipes. uh we
7:52 have to figure out what that looks like.
7:53 Expect a lot more communication here
7:55 than some of the other models we're
7:56 talking about. What makes this model so
7:58 great is that you don't need to have a
8:00 big audience in order to have a big
8:02 business. You can grow this up very
8:04 easily, and it's why most people start
8:06 with this model. I know I did. It's also
8:08 very hightouch, so you're able to
8:09 customize everything to each person,
8:11 building a real relationship with your
8:13 clients. And you don't need many clients
8:15 to have a successful business here.
8:17 Assuming you were one person show, one
8:19 to five clients would be all you would
8:21 need to get through your year and have a
8:22 successful business. Whereas the
8:24 architect might need 1 to 500 clients to
8:27 reach the same amount of revenue.
8:29 However, the challenge with custom
8:30 services, and the fixer kind of likes
8:32 this, but it's still something to be
8:34 aware of, is scope creep. Because things
8:36 are going to come up along the way, it
8:37 can be easy to spend too much time on a
8:40 project, particularly if your brain
8:42 wiring makes you enjoy that. You can get
8:44 caught with shiny objects. It can also
8:46 be a bit of an intense service both on
8:48 the sales side because there's a lot of
8:50 work to create those custom proposals
8:52 which may or may not get uh approved and
8:54 also it can be emotionally intense from
8:57 the delivery perspective. You are going
8:59 to get to know these clients really well
9:00 if you only have one at a time. And so
9:03 if they're unhappy with something, if
9:04 they're struggling, it's easy for it to
9:07 become personal, which for some people
9:08 is a pro, but in general can be a con
9:11 because it can really start to drain you
9:13 if you don't have good boundaries, which
9:15 is the key to making this model work.
9:17 You have to love helping. You have to
9:18 welcome surprises, and you have to be
9:20 able to hold those boundaries even when
9:21 it's a little challenging. Next up, we
9:23 have the teacher. And of our remaining
9:24 business models, any obvious guesses as
9:27 to which one? Yeah, I know this one's
9:28 not really much of a guess. The teacher
9:30 is an obvious fit for the training
9:34 approach. Training is very similar to
9:36 custom services in that it is a human-d
9:39 delivered service. But here rather than
9:41 having a custom methodology and custom
9:43 deliverables, we've fixed both of those
9:45 things. We're always doing the same
9:47 thing in the same way for the same type
9:48 of person. But when we do it, unlike the
9:50 architect who's delivering it through a
9:52 platform, we're delivering it through a
9:54 human typically. So, we will have a
9:56 trainer or a team of trainers educating
9:59 clients on a set thing again and again
10:01 and again. Training is a less customized
10:04 form of a productized service, which
10:05 we'll be getting to soon. And a example
10:07 training package might be something like
10:09 this, where we have a $6,000 one-day
10:12 on-site training where we teach your
10:13 whole company how to make toast. Now,
10:16 going down this training route, assuming
10:17 you are oneperson organization, you will
10:19 typically have one to four events per
10:22 month. And in a week where you have an
10:24 event, your schedule might look
10:25 something like this. Now granted, in
10:27 weeks where you do not have an event,
10:29 your schedule will look a lot more free
10:31 because you will have that extra time to
10:32 spend on marketing or on the business
10:35 work. But as you can tell, this is a far
10:37 cry from the schedule we were used to
10:39 back in the fixer and even more
10:40 different than what we saw for the
10:42 architect. If you enjoy a predictably
10:44 irregular schedule and you like to mix
10:46 it up a little bit about how you spend
10:48 your days, it's probably a good sign
10:49 that you will like this training route.
10:51 And of course, that's not the only
10:52 benefit of going this training route.
10:54 With training, you also have the benefit
10:55 of having reusable materials. So, as you
10:58 can see here on the calendar, we're not
11:00 actually spending a ton of time on
11:01 client work each week because we are
11:03 reusing the same materials and
11:05 presentations and just tweaking it for
11:07 each client engagement, making this a
11:09 little bit more profitable than what we
11:10 might have expected from the fixer.
11:12 We're also able to incorporate fixed
11:14 processes in this because just like the
11:16 architect, we are designing an
11:17 experience for delivering a training and
11:19 we are just wash, rinsing and repeating
11:21 it every time. Now, it's not all roses
11:24 and sunshine in the training land, the
11:26 main challenge with this is the pressure
11:28 of performance because at the end of the
11:30 day, just like a teacher showing up for
11:32 class, being a teacher in a business
11:35 context requires a certain level of
11:36 professionalism and frankly endurance.
11:39 While you might be able to work wonders
11:41 with your contracts, if you really want
11:42 to go down this route, my suggestion
11:44 would be be sure you are someone who is
11:47 good at honoring your commitments and
11:49 you are able to commit to a schedule. It
11:51 is very hard to have this business model
11:53 when you are unable to perform on
11:54 demand. For example, if you are
11:56 scheduled to present a 6-hour lecture in
11:59 Vermont on Tuesday, but you don't feel
12:00 like it, if you are someone that would
12:03 go anyway, that's probably a good sign
12:05 the training route is good for you. If
12:07 you are someone who is more emotional
12:09 driven and you're like ah if I don't
12:10 feel it I just can't perform and that
12:12 this is probably not the right space for
12:14 you. Oh quick sidebar here. I'm showing
12:17 you calendars on this view assuming you
12:19 are a one person or one in a few
12:21 contractors kind of business because
12:23 ultimately if you are that small you are
12:26 signing up for this journey. Over time
12:28 as you hire these calendar commitments
12:30 will be spread around throughout your
12:33 team. I'll tell you today as I am
12:35 running uh four I think of these
12:37 business models simultaneously at
12:38 process driven I don't have calendars
12:41 that look exactly like the for me
12:43 personally but if I were to combine all
12:44 of my team members our calendars do look
12:47 pretty much like four of these all
12:49 mashed together. I'm purposely not in
12:51 this video talking about team growth and
12:53 what your team org chart would look
12:54 like. But if you'd like to see a part
12:56 two on that just write the word uh org
12:57 chart in the comments. But as you grow,
13:01 just recognize you can hire people onto
13:03 your team that have balancing
13:05 personality types to expand your
13:07 repertoire. So my personal personality
13:10 type here, which you might have
13:11 gathered, is the teacher. That is where
13:13 I want to be. That's what I want to do.
13:15 But my team that I'm surrounding myself
13:18 with, I have people who are hosts. I
13:20 have people who are fixers. I have
13:21 people who are architects. Even as a
13:23 small team, I am purposely balancing out
13:25 these personalities. And guess what?
13:27 Because of that, I'm able to expand to
13:29 multiple business models if I want to.
13:30 So, in this case, I have a YouTube
13:33 channel here. I have courses and I have
13:36 my person who loves being an architect
13:38 in charge of those courses. And then I
13:40 have a community, our membership
13:41 community, the process-driven
13:42 membership. I have somebody on my staff
13:45 who is a host personality type. And
13:47 guess what? He's in charge of that
13:48 community. I don't want to get too far
13:50 into the team building side of things
13:51 because I know if you're at this point,
13:53 it's probably premature. But just know
13:55 that our decision today is focused on
13:57 you because you are the one constant on
13:59 your team. But just know that this can
14:01 grow, particularly if you're looking to
14:02 hire full-time employees down the line.
14:04 Next up, we have the craftsman. You can
14:06 probably guess which one that's going to
14:07 fall into. But if you are a craftsman,
14:10 productized service is where you'd want
14:12 to be. I define productized service as a
14:14 fixed method with custom deliverables.
14:17 So, for example, if I had a $5,000 brand
14:20 redesign package, that could be a
14:22 productized service. in that I have a
14:24 set way of doing things. I know roughly
14:27 what the deliverables are like a logo, a
14:29 website, and so on. But every time I'm
14:31 doing it, I'm doing it a little
14:32 differently because I'm working with a
14:34 different company. If we were to put
14:36 things on a spectrum, the product high
14:38 service would be kind of in between
14:40 training and custom service in terms of
14:43 rigidity. The week of this perfection
14:45 motivated craftsman might look something
14:47 like this. This schedule looks most
14:49 similar to what we saw with custom
14:51 service, aka the fixer, but with the
14:54 notable exception of fewer sales calls
14:56 because if you are offering a
14:58 productized service, you're selling the
15:00 same thing every time. So, typically you
15:01 will have things be selfch checkout or
15:04 very, very simple of a sales process
15:06 because that's why you are productizing.
15:08 The fun thing about productized service
15:10 is that this is really the best of all
15:12 worlds of all of the services we talked
15:14 about because you can design it to pull
15:17 from any of the other examples. Some
15:20 people will have productized services
15:21 where there's a course in it and then
15:23 there's a coaching component basically
15:25 pulling inspiration from the architect
15:26 and the teacher. There are other
15:28 productized services that have a fixed
15:30 teaching and training component that's
15:32 the same every time just like the
15:34 teacher would like and then also has
15:36 some kind of custom deliverable in there
15:38 which is something that the fixer would
15:40 like. I designed the schedule assuming
15:41 that your signature program your
15:44 productized service had at least one or
15:46 two calls in the program experience. But
15:49 the nice thing about this is that this
15:50 is kind of like Goldilocks. You can make
15:52 it right in the middle for whatever you
15:54 find interesting. So choose your own
15:55 adventure. Now, not to fan girl too much
15:58 over productized services, but there are
15:59 some additional pros that you should be
16:01 aware of when it comes to this lane in
16:03 that with productized services, you are
16:05 also able to sell it more easily. It's
16:08 just so much easier to sell, hey, I will
16:10 redo your brand, rather than, hey, I do
16:13 brand stuff. How can I help you? That's
16:15 kind of what the fixer would say. So
16:17 being able to position yourself as the
16:19 person that helps solve a specific
16:21 challenge in a specific way for a
16:23 specific person, that's really helpful
16:25 when it comes to selling, which allows
16:27 you to again automate this and reduce
16:29 the amount of work you have to do to
16:31 sell because no proposals for the most
16:33 part, which I guess is kind of a second
16:35 benefit in of itself. No proposals. So
16:37 you're not spending a bunch of time
16:39 doing things for free that may or may
16:41 not lead to client sales. However, there
16:43 is a dark side to productized services,
16:45 too. namely that you need to have strong
16:47 processes to do this. You need
16:49 consistency. If you are delivering your
16:51 signature brand design and service, make
16:53 sure that signature service has a really
16:56 good flow. As you start increasing the
16:58 volume here, which you will typically do
17:00 compared to the fixers, you might have
17:02 three or four clients at one time. And
17:04 to keep track of all of that stuff
17:06 without reducing quality, process is
17:08 going to be your best friend. So, you
17:10 know, maybe subscribe to this channel.
17:12 Um, but that's going to be key. And the
17:14 second key component of this is make
17:16 sure you pick a good promise, a good
17:18 outcome. Uh productized service is about
17:20 saying, "Hey, here's the outcome. I can
17:22 get this specific person in this
17:23 specific way." If you pick the wrong
17:26 specifics, it can actually make selling
17:28 harder. If you ever find that your
17:30 productized service is more difficult to
17:32 sell than a custom service, that might
17:34 be a sign that you've stuck your flag in
17:36 the wrong patch of sand, maybe picked
17:38 the wrong niche, or maybe you're just
17:40 not communicating to people who are in
17:42 that niche yet. But either way,
17:44 something to pay attention to and
17:45 definitely something to watch out to.
17:47 But no need to stress about this. You
17:48 can always change your niche by changing
17:50 one sentence on your website. So, it's
17:52 not a huge commitment if you get it
17:54 wrong. But just be aware of this and
17:55 don't let it be wrong for years and
17:57 years. Not like I'm speaking from
17:59 experience or anything here. Last but
18:01 not least, we are left with the only
18:02 remaining choice, which is the host and
18:05 the online membership/group program.
18:08 Kind of obvious here because these are
18:09 our only remaining options. But if you
18:11 are someone that gets joy from
18:12 connecting others together, that's
18:14 absolutely what you should be doing in
18:16 your business itself. This group program
18:18 and membership model is defined by
18:20 having fixed methods, fixed deliverables
18:22 and all of it being delivered through
18:24 human interaction. So kind of like
18:26 training except rather than me giving it
18:29 to somebody, I am connecting others for
18:31 them to experience it. But otherwise
18:33 very similar in that it's always the
18:35 same thing for each person. Some common
18:37 offers that would fall into this
18:38 category could be something like a $200
18:41 a month membership or a $50,000 a year
18:44 mastermind or a $5,000 a ticket event.
18:47 As you can tell, there is a wide range
18:49 that can all fall into this connecting
18:51 and matchmaking category. When it comes
18:52 to the calendar, I have assumed in this
18:54 case that you were going the high volume
18:57 membership route, but of course there's
18:58 a wide range here, so I could probably
19:00 have a bunch of different calendars, but
19:02 your week would probably look something
19:03 like this. Note how there aren't really
19:05 a lot of client calls except for maybe
19:07 one client meetup or event that you're
19:09 hosting, but a lot of your time is spent
19:12 asynchronously interacting in your
19:14 community. But for all this hard work,
19:16 what you're getting is a lot of
19:17 flexibility. You can do this from
19:19 anywhere. You can do this at pretty much
19:21 any time. You're able to reuse content.
19:23 And all you need to be able to do to get
19:25 consistent recurring revenue is keep
19:27 driving that engagement and making sure
19:29 your people are connecting and getting
19:30 value. But this can also then become a
19:32 challenge because it's very easy to get
19:34 on the content hamster wheel with
19:36 memberships where you're just creating
19:37 more and more and more content. It's
19:39 very easy to get on the hamster wheel of
19:41 engagement where every day you're just
19:42 responding to messages. Hey Bob, what do
19:45 you think of this? And trying to drive
19:46 engagement in your online community or
19:48 event or mastermind. There really two
19:50 types of headaches you can expect inside
19:52 this arena. People headaches and tech
19:54 headaches. If you are going very high
19:56 volume, meaning a membership or large
19:59 community, expect a lot of tech glitches
20:01 and a little bit of people issues. And
20:03 if you go very high touch and low
20:04 volume, such as a high-end mastermind,
20:07 expect more people issues and a small
20:09 handful of tech issues. That balance
20:11 between tech headaches and people
20:12 headaches is kind of something you get
20:14 to choose within this category depending
20:16 on how exactly you structure your offer.
20:18 In fact, that's a pretty good point for
20:19 me to just hit on before we wrap up.
20:21 Each of these models has an implied
20:23 volume of clients and the amount of
20:25 leverage you could have. Meaning, how
20:27 many clients could I serve as just one
20:29 person? And if I were to plot these on a
20:30 chart, they look something like this. An
20:32 architect is someone who was going to be
20:34 creating something that they need to
20:35 sell many, many times, which is why they
20:37 have to spend so much time on marketing.
20:39 They have a lot of leverage. One person
20:41 could easily serve a thousand clients in
20:43 the architect arena, but again, they're
20:45 typically charging much less. So you
20:47 need that thousand clients to get what
20:49 would be equivalent to one client if you
20:52 were a fixer. A fixer is low volume, low
20:54 leverage. It's one to one. My time is
20:56 spent and getting clients in. But for
20:58 just one client, I could probably get
21:00 the same results as an architect could
21:02 from selling a thousand courses. So if
21:04 you have a smaller audience, I would go
21:07 for these lower volume options. And you
21:09 can see the craftsman, the teacher, and
21:10 the host kind of fall in between here
21:12 based on again audience size or volume
21:15 of clients you need. and the amount of
21:17 leverage you have. On the left side,
21:19 these low leverage options, if you want
21:21 to grow them, you certainly can. You'll
21:22 just eventually need more people. On the
21:25 right side, you can go quite far before
21:27 you need to add more people to your
21:28 organization. So, if you are someone who
21:30 enjoys big team, you probably want to
21:32 stay on the left side. If you're someone
21:34 who kind of hates people and never wants
21:35 to learn how to be a manager, you
21:37 probably want to stick to this right
21:38 side. And again, watch out for that one
21:40 in the middle because it could go either
21:41 way. Now, once you pick your business
21:43 model, the new problem that's going to
21:44 come up is how do I actually operate
21:47 this business system in a processdriven
21:50 way? How do I make sure that if I'm
21:51 going training or if I'm going custom
21:53 service, it feels good while delivering
21:55 it? Because no matter what you choose,
21:57 it can feel chaotic if you're not doing
21:59 it right. Right? That's where the
22:01 blueprint found in the description below
22:03 for free is going to be your best
22:04 friend. It is a master class where I go
22:06 through my A toZ approach to how to
22:09 systemize a small team. And before you
22:11 go, I do have to admit that this whole
22:13 video just stemmed from a conversation I
22:16 was having with a friend where I was
22:18 just ranting about how like why do
22:19 people keep picking business models that
22:21 suck and why did no one tell me that I
22:23 would hate this business model before I
22:24 did it for 4 years and you know this is
22:27 where this all started. Um so if this is
22:29 not helpful to you I kind of expected
22:32 that and if this is helpful to you let
22:34 me know because that is that is truly
22:36 shocking. Um, but like, subscribe, share
22:39 if you feel so inclined, and watch this
22:41 video next.
Chrome Extension