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History of McDonald’s 1938-Today (Full Documentary)

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mcdonald's is a restaurant that is

famous for serving hamburgers fries

milkshakes and other signature

sandwiches that has made the fast food

chain an icon since its creation in 1948

there are over 38 000 mcdonald's

restaurants in over 100 countries worldwide

worldwide

mcdonald's takes on the task of serving

69 million people around the world daily

and since the restaurant's existence

one out of every eight americans have

worked at a mcdonald's

the history of mcdonald's

it starts in the early 1900s

with two brothers maurice also known as

mac mcdonald

born november 26 1902 and richard

mcdonald as most people called him dick mcdonald

mcdonald

born february 16 1909

to patrick and marguerite mcdonald

along with their parents and their three sisters

sisters

mack and dick mcdonald were part of a

poor family of irish immigrants who

found a place to settle in rural new hampshire

hampshire

their father patrick who worked in a

shoe factory worked in the factory for

42 years until he was laid off with no

pension which led to the mcdonald

brothers realizing that their area in

new hampshire

didn't have much for them that would

make a decent living or a great life the

mcdonald brothers at a very early age

focused on being millionaires

richard mcdonald at eight years old

determined to be rich told his father

that he was going to be a millionaire

1926 with the help of a distant relative

working in hollywood california at the time

time

mac mcdonald then decided to pack his

bags and head west the distant relative

had connections with the booming movie

industry and said he could hook the

brothers up with jobs dick mcdonald

after graduating high school in 1927

also moved to hollywood to be with his

brother and work on their dreams

now living in hollywood the freshly

implanted new hampshire brothers worked

as handymen truck drivers and set movers

at columbia movie studios on sets of

various silent films at the time

they realized after getting paid 25

dollars a week that it wasn't going to

be enough to become the millionaires

that they dreamed of being and the fact

that there was no future in the work

that the brothers were doing as well

they decided to save as much money as

they could and find a way to still stay

in the movie business

even though they're trying to save money

the mcdonald brothers were still pretty

much flat broke

and in 1930 they were hearing talks from

other people in the film industry and

what these people were talking about was

a random movie theater about 20 miles

outside of los angeles california called

mission theater

with the combination of slow business

and hardly making a profit if any at all

the owner of the mission theater wanted

to be out on the lease

so the brothers approached the owner of

the mission theater and they said look

we don't have any money but

we will take on the lease and if we

happen to make money later on down the

road we'll sit down and we'll figure out

a deal

and so that's how the mcdonald brothers

wound up running a movie theater the

mission theater had the capacity to seat

750 moviegoers and the brothers also

installed a snack bar as well

in 1931 the mcdonald brothers then

opened up the theater with a new name

the beacon

as the beacon opened up in the first

couple years of the great depression

that was due to the major stock market

crash of 1929

business was slow and it was just enough

to keep things operating throughout the

early to mid 1930s

with the brothers putting all of their

money into the theater and not too much

of any profit coming from it

they're always behind on monthly bills

to keep the theater running

in extreme times with the fears that the

theater was going to be foreclosed on

the brothers bury their silver in the backyard

backyard

since this was in the middle of the

great depression a lot of the other area

businesses around the beacon theater

weren't making that much money either

the brothers noticed though when they'd

opened up the front doors to the theater

and looked outside they saw that this

root beer and hot dog stand on the

corner was getting a lot of customers

all the time

so after seven years of running a movie

theater the mcdonald brothers saw that

food sold a lot more than movie tickets

so the beacon theater was sold off and

the mcdonald brothers used the money

from the sale of the beacon to set their

sights into getting into the food business

business

in 1937 the brothers at this time then

opened a food stand called the air dome

it was an octagon-shaped food stand near

the monrovia airport along route 66.

hot dogs were the first things that were

sold at the air dome and then later

hamburgers were added at the cost of 10

cents each along with all you could

drink orange juice for 5 cents

now why all you can drink orange juice

well they lived in an orange grove town

and there's an ample supply of oranges so

they had enough oranges to be able to

supply all you could drink orange juice

being located in a town where the

biggest appeal of the town was the race

track the brothers made quite a lot of

business during the racing season but as

soon as the season was over business got

really slow

in 1940 due to the slow season being a

factor the mcdonald brothers wanted to

get away from their current location and

move somewhere else but they needed the money

money

so they looked to a bunch of different

banks to try to get loans here and there

and almost every bank denied them except

the bank of america

which then granted the mcdonald brothers

five thousand dollars

so with the five thousand dollar loan in

hand the two brothers moved the entire

food stand 45 miles east to a working

class town with a population of one

hundred thousand called san bernardino california

california

and with this move came a huge overhaul

of the menu with a total of 25 items

which was made of mostly barbecue and

also a new name turning the food stand's

name from the air dome to mcdonald's

barbecue the mcdonald brothers didn't

know anything about making barbecue but

after a few days of someone showing them

the ropes of working a barbecue pit they

were set and they were on their way

now at this period in time drive-ins

were a huge thing very very popular and

so mcdonald's barbecue was set on a

corner lot with drive-in service

so at this point this is when things

started booming for the mcdonald

brothers as they were making forty

thousand dollars a year from mcdonald's

barbecue that's roughly about seven

hundred thousand dollars in today's money

money

now there are two demographics of

customers who usually frequented a

drive-in there were the teenagers to the

young men in their 20s who were only

there to flirt with the younger women

who worked as car hops and then there

were also the working class families

just wanting a cheap meal

and the mcdonald brothers saw that the

young working families were more of what

they wanted to serve more than the rowdy

teenagers that were just there

uh wasting time

a fun little fact about the mcdonald's

barbecue drive-in is that the old

uniforms from the beacon theater were

re-used by the carhops to wear while

they were working

even though the carhop business was a

success the mcdonald brothers wanted to

see more growth and were making plans

for remodeling the business

as world war ii ended and in america

approaching a new age based on how fast

things could be serviced or food could

be prepared

they realized they needed a quicker way

to serve food

the brothers looked at the car hops and

they saw them as slow and unreliable

and they spent a lot of time flirting

with the customers in order to get

larger tips

they also looked at the menu and tallied

up what sold the most and what they

realized from all of the barbecue

sandwiches and everything else it was

the hamburgers that made the large part

of the sales

so based on the large number of sales

and how hamburgers were easily able to

cook and make they laid out their ideas

and in october of 1948 closed down their

drive-in to redesign this new version of

the restaurant

looking for full efficiency they looked

at how the ford model t was built with

the ford assembly line

and turned their kitchen and cooking

area to much like an assembly line

while construction and renovations were

underway the sign out front of the san

bernardino location read

closed for alterations

the first one in america the drive-in

hamburger bar owned and operated by

mcdonald brothers

dropping the word barbecue from their

name and now simply going by mcdonald's

on december 12 1948 the first mcdonald's

reopened to a fully new and redesigned

look and feel

they dropped most of their menu items

for a more simple menu

and this original menu consisted of six

items hamburgers cheeseburgers potato

chips coffee

soft drinks and apple pie

the 20 car hops were eliminated which

meant no waiting staff and orders were

taken and food was served at the counter

as there are self-serve areas with

condiments and napkins and trash cans

where customers could dispose of their

own trash

much like the past food stands the

mcdonald brothers had this one also had

no dining area and relied on the people

driving up getting out and ordering from

the counter

along with all of these designs also

came a mascot a chubby man with a

hamburger head with a chef's hat

and his name was speedy to represent the

restaurant's quick service

as these redesigns and cuts happened

this made mcdonald's able to sell their

burgers for half as much as any other

restaurants a lot of people around this

time thought the mcdonald brothers were

crazy for switching up their whole

design of their restaurant and at first

the customers really weren't that happy

about the new restaurant they would

drive up honk their horns and flash

their lights waiting for a car hop to

come out and then they just leave when

they realized no one was going to come out

out

the first month of business for

mcdonald's was pitiful it was just sad

it got so bad that they would have

employees park their cars in front of

the mcdonald's to give it the look that

there was a lot of people eating there

and business was booming

the first couple months with all their

tactics to try to draw people in it

still failed the brothers started

talking to each other and said hey you

know what maybe this ain't gonna work

out maybe let's just go back to barbecue

in the drive-in but as fate would have

it they decided to keep going with this idea

idea

after about three months of being in

business they started to

collect a few customers here and there

these consisted of cab drivers sales

clerks and construction workers

and they liked eating at mcdonald's

because they love the quickness and they

could get their food and not have to

wait so long while they're on their

lunch break from their jobs there was

another factor that started making

mcdonald's take off is that the younger

customers the kids and teenagers thought

it was a neat idea to be able to order

food themselves and get their order and

carry their trays of food around and do

things for themselves all this slow but

gradual collection of customers

it became a massive hit in the area to

the point where the mcdonald brothers

were pulling in a hundred thousand

dollars a year and so we're at 1949 and

potato chips on the menu are now

replaced with french fries and apple

pies are now replaced with milkshakes

instead of food taking 20 minutes to be

served on say a lunch break or dinner it

took only one minute instead

1952 mcdonald's was featured in american

restaurant magazine with a picture of

the restaurant stating quote the most

revolutionary development in the

restaurant industry in the past 50 years

with this article in the magazine people

from all over the united states came to

try out mcdonald's the mcdonald's

brothers realized that the old

octagon-shaped food stand was needing a

special unique look

dick mcdonald was looking at different

shapes of buildings that other food

stands had and he really wasn't

satisfied he saw most of them as scrawny

and small

and when he looked at the house he lived

in with the big columns in the front he

drew up an idea of the restaurant with

four columns and then he said ah that

looks terrible

and then he made one with an arch going

parallel with the building then he realized

realized

hey that didn't look too bad

and then he drew two arches running

along each side of the building and then

he realized that that look gave the

building a lot of flair

after interviewing at least four

different architects together the

brothers hired stanley clark meston to

work together to design a new building

for mcdonald's

meston with his assistant charles fish

found various ways to improve efficiency

they even drew out the exact

measurements of every single piece of

equipment they had in the kitchen in the

tennis court in the backyard of the

mcdonald brothers house

besides the improvements they gave

mcdonald's a more unique look compared

to the other restaurants as it had red

and white tile along with stainless

steel colorful sheet metal large panes

of glass white red yellow and green neon

lights that pulsed and most of all two

25 foot yellow arches made of sheet

metal with neon trim and even during the

early stages of design they called these

two arches the golden arches

during the process of looking at how

faster burgers could be made the

brothers looked at which condiments were

used the most

as workers making the burgers at the

time were using a wooden spoon to put

condiments on three or four burgers at a

time it was a problem and dick mcdonald

needed to find a way to solve it so as a

kid he remembered having peppermint

patties and realized how every single

peppermint patty had the same amount

every single time

so he went to a candy factory posing as

a writer saying he was going to do a

story about the candy factory to figure

this out a woman at the candy factory

took him to a marble table where they

made peppermint patties and showed dick

this metal cone with a hole at the

bottom with a stick inside that whenever

you'd lift the stick for a certain

amount of time that was the way

everything came out evenly

dick mcdonald knew that this was the key

for the mustard and ketchup being added

to the burgers

he then came back and asked a machinist

that did experimental work for the

mcdonald brothers if he could find a way

to make a funnel that would give the

right amount each time because if the

stick was lifted too much there'd be

more the same as if it was lifted less

which in turn would give less of the

condiment so he figured the best way was

to make a trigger to make the condiment

dispenser give the right amount every time

time

still as richard mcdonald's dream of

becoming a millionaire by 50 years old

was still a bit off

they started getting into franchising

the golden arch design and the system

by may 1953 neil fox who owned a string

of gas stations up and down the coast of

california he became the first

franchisee opening his mcdonald's with

the golden arches design in phoenix arizona

arizona

later a second franchisee was from neil

fox's brother-in-law roger williams and

bud landon williams and landon opened

their mcdonald's august 18 1953 in

downey california

this location is known as the oldest

surviving mcdonald's as it stayed true

to its original look and it's never had

to comply with any changes from the

mcdonald's corporation

created by ray kroc because this was

franchised out by the mcdonald brothers

so they were under a totally different

contract so this is the

oldest authentic looking mcdonald's from

back in the day

as they knew their restaurant was going

to be big they wanted to quit

franchising and build mcdonald's

restaurants up and down the coast of

california but after looking at this

non-franchise way of doing things the

brothers realized that they would have

to take care of all of these restaurants

themselves and

it'd be a lot more trouble than it was

worth the brothers then hired a

franchise agent bill tancy and he sold

21 franchises and from these franchise

sales nine more mcdonald's restaurants opened

opened

but then bill ran into some health

problems and had to pull out of helping mcdonald's

mcdonald's

now as many people who have any amount

of an idea of who ray kroc is you know

we really can't tell the history of

mcdonald's unless he is brought into the picture

picture

so at this point ray kroc he was the

exclusive salesman of the multimixer and

the multi-mixer is a milkshake mixer

that can mix five milkshakes at once

so as he noticed in his sales that

mcdonald's had ordered eight

multi-mixers for one restaurant he flew

out to visit the mcdonald's to see how

they were running things and he was

truly impressed

so now we're gonna dig into ray kroc's

life and give a brief but

really not so brief history of ray kroc

from his beginnings to where he was in

life at this point and from here on out

mcdonald's will then skyrocket into what

[Music]

raymond albert crock was born on october

5th 1902 to the couple lewis and rose

crock which lewis immigrated to the

united states from the czech republic

lewis crock loved baseball and worked

for western union since the age of 12

ultimately becoming the superintendent

rey's mother rose who was born in the

united states was a housewife and taught

piano lessons

as ray kroc grew up in oak park illinois

a suburb of chicago illinois ray learned

how to play the piano from his mother's

lessons which led him to play the organ

at his church

he also enjoyed playing baseball with

his friends and working odd jobs at

grocery stores

and later having a lemonade stand

outside of his parents house

between eighth grade and the first year

of high school ray worked at his uncle's

drug store and he learned how to make

people more comfortable with a smile and

a friendly salesman conversation

and making people purchase more food

than they originally came in for

attending high school in oak park

illinois ray grew to be highly

intelligent not the type that would

study and find books entertaining but

ray was always imagining things and

thinking of a way to make them happen

as he had a lot of confidence in himself

he was superior during debates at school

as he was always able to convince anyone

to see his point of view in the summer

of 1916 when ray was 14 years old he

saved up all the money he made from

working other jobs and him and his two

friends all put in a hundred dollars

each and opened up a music shop and they

sold sheet music along with small

instruments like ocarinas and ukuleles

rey would dress up in a sharp suit to

impress the ladies passing by hoping to

draw them in to sell some sheet music

that he'd play on the piano but after a

few months with little to no sales ray

and his two friends cut their losses

sold their remaining stock to a larger

music store and split

between sophomore and junior year high

school ray sold coffee beans along with

a few other things and realized he was

done with school and dropped out

as the united states had entered world

war one at this time everyone was

talking about going over and helping the cause

cause

ray knew that that's where he wanted to be

he lied about his age to get into and

join the red cross signing up as an

ambulance driver to be shipped overseas

while in training at the camp in

connecticut he came across another kid

who lied about his age to get in

everyone in the training camp saw this

kid as kind of odd because when

everybody else would be out in their off

time he would stay back at the camp and

just keep drawing he was none other than

walter elias or as most people know him

as walt disney

and as walter got assigned to learn how

to repair motors and drive cars on rough

terrain he wound up getting influenza

and was sent home

ray kroc however he never got to be sent

overseas as the war ended before he was

assigned then he was just sent back home

to chicago where he went back to school

only to drop out and start working in

the real world instead

in 1919 ray now 17 years old by the

request of his parents went back to

school but then dropped out again after

one semester and he started selling

ribbon novelties and playing piano

and fun fact he once played at a brothel

and if you read his book grinding it out

uh the one woman he describes in that

book is just the way he describes her is

just hilarious i definitely recommend

checking the book out

in the summer of 1919 ray gave up

selling ribbon novelties and he started

playing in a band at pawpaw lake at a

popular summer resort called edgewater

along the lake were hotels and

businesses that would have visitors that

would come over to edgewater's pavilion

to attend dances and see the band play

this is when rey met his future wife

ethel fleming she was the daughter of an

owner of one of the hotels near the lake

when ray and ethel first met they hit it

off perfectly and after that they were inseparable

inseparable

early 1920 ray's father got a promotion

at his job to work for adt

and with this new job the kroc family

had to move to new york rey was wanting

to marry ethel and he didn't want to

move but he wound up moving anyways to

new york and he worked the cashier's

cage at the wooster thomas office

and one morning ray shows up for work

and he sees that the office is boarded

up and there's a posting stating that it

had gone bankrupt

rey out of a job and happy to have a

reason to go back home ray left to go

back to chicago and his family followed

soon after as they realized they weren't

really happy in new york

1922 rey ready to marry ethel his father

gave him some advice that if he wanted

to marry a woman then he better have a

steady job so rey looked and he saw that

these things were preventing infection

during the great american flu epidemic

of 1918 and

they were quite innovative and

getting more popular so we got into

selling paper cups and after getting

hired at the lily tulip paper cup company

company

ray kroc and ethel fleming got married

1923 ray now 21 years old being very

personable with his customers and always

checking up on them it led him to be the

top salesman for lilly tulip and at this

time ray young and hard working he

really started showing how much of a

hard worker he was he'd be waking up

early every morning and by 7 am he'd be

hitting the soda fountains in the area

and then by 5 30 p.m he would go to his

other job for radio station

wges which had a studio in a hotel a few

blocks away from where rey and ethel lived

lived

during the evenings ray would play the

piano at the radio station from six to

eight leave to go home and get dinner

and then come back to the station to

play from 11 pm to 2 am

go home then by 7 a.m he'd be back out

on the street selling paper cups

this nearly around-the-clock schedule of

work started to strain the relationship

between rey and his wife ethel

things got less tense though when rey

started getting time off on saturdays to

spend with his wife

october 1924 rey and ethel had their

first and only child

a baby girl named marilyn

spring 1925

ray struck up a friendly chat with the

owner of a german restaurant about cars

ray wound up getting the account to sell

cups to this restaurant and this made

ray enough money to buy a new ford model

t right off the lot

now during the cold winters in chicago

this made the paper cup business slowed

down and at this time ray saw real

estate in florida booming almost

comparable to the gold rush

so ray taking a chance at it was granted

a five-month leave of absence and moved

to florida

ray quickly found a job selling real

estate for wf morang and son

ray was legitimate but the boom seemed

too good to be true as the boom ended

and suddenly business went to a complete stop

stop

now freshly out of the real estate business

business

ray thought of going back to chicago

but someone overheard him messing with a

piano in his house and got him into

playing in the willard robinson orchestra

orchestra

after a while of playing in the

nightclub ray was making 110 dollars a

week which got ready to rent out a much

larger apartment for his wife and his sister-in-law

sister-in-law

as this was the time of prohibition on

alcohol and the nightclub ray played at

illegally served alcohol

it eventually got busted from cops

getting past security too quick before

people could hide their drinks

everyone including ray got thrown in jail

jail

three hours later though ray was

released and took a look at his life in florida

florida

and his wife at this point was homesick

and his sister-in-law was dating a man

and living her own life in florida

so ray and ethel and their daughter

marilyn headed back to chicago

1927 ray chucked playing the piano on

the side to make some extra money and he

focused solely on selling paper cups for

lilly tulip and he started selling

smaller paper cups to street vendors and

larger cups to concession stands at

beaches and zoos

everywhere you could think of

in 1930 ray putting in hard work selling

paper cups he snagged a deal selling

paper cups to the walgreen drug company

and after snagging this account ray went

on to get other larger business accounts

as well

and through the 1930s even with the

economic depression at an all-time high

ray was so successful at selling paper

cups that he was able to buy a brand new

buick hire a secretary and also have a

living maid at his home

1932 croc was surrounded by all kinds of

things that were growing and showing up

everywhere as he sold paper cups

and one of the things that he saw were

these little stone castles all over the

state of illinois these castles were set

up by an engineer and a customer of ray

crock's earl prince

prince called these ice cream shops

prince castle ice cream parlors

in michigan ray had another customer who

was making a new form of milkshake that

was a lot thicker and colder it was a

more frozen style of milkshake that

wasn't as runny as the milkshakes at the time

time

walter fredenhagen owned the prince

castles in ray crock's area

ray mentioned this new form of milkshake

to walter but walter said it was you

know just another thing that he just

didn't want to deal with

ray he finally convinced walter and earl

prince to check out the milkshakes in michigan

michigan

after the two saw the milkshakes for

themselves they knew they had to start

their own version of the thicker and

colder milkshake as they set out to make

their version of this milkshake they

realized that the one spindle mixers

would always burn out as they would

repeatedly be making milkshakes

and that's when earl prince invented the

multi-mixer it was a milkshake mixer

with six spindles that could make six

milkshakes at once

it was originally six spindles but then

over time they were realizing messes

happened when there was six it was just

too much so they cut it down to five

spindles instead and that's what became

the standard ray was ecstatic to show

off the multi-mixer to lily tulip cup

company and they loved it and they

signed a contract for sanitary cup and

service corporation to be the exclusive

distributor of the multi-mixer but when

lily tulip headquarters in new york

caught wind of this

they frowned upon it stating that they

were only a paper cup company that was

it nothing more

ray kroc being disappointed about this

earl prince told rey that he should just

quit lily tulip and work for him

exclusively selling the multi-mixer but

there was still the contract that lily

tulip had with sanitary cup for the

multi-mixer crock angrily yelled and his

boss worked out a deal finally where

they would own 60 of prince castle sales

and croc would own 40 percent

1938 sales were pretty slow for the

multi-mixers starting out but all the

while still ray was thinking of a way to

get the sixty percent of ownership from

sanitary cup and

and

inevitably end up having full ownership

ray had a small office in chicago the

secretary did most of the office work as

ray was always out traveling and trying

to sell the multi-mixer to every soda

fountain and restaurant that he could

in 1940 after two years of selling the multi-mixer

multi-mixer

and it was slowly gaining some steam ray

thought it was time to own it completely

his old boss replied 68 thousand dollars

in cash

ray increased his mortgage to be able to

pay the 12 000 in cash up front and his

boss let him pay the rest of the 56 000

off over five years plus interest with

his choice of work and getting into this

debt this only worsened the marriage

between rey and ethel it was probably

the worst time to take on this debt

because in december 1941 the united

states entered world war ii and there

was a restriction on the use of copper

with copper needed to wind motors for

the multi-mixers and earl prince unable

to come up with any other inventions

that didn't have restrictions

ray found himself out of work but he

quickly found a new job selling malted

milk powder and paper cups called malta plenty

plenty

late 1941 until the end of the war in 1945

1945

ray selling multi-plenty was able to

keep his life afloat and also continue

paying off his debt to lily tulip to now

he had full ownership of prince castle

sales in 1945.

as business boomed after the war

ray was pushing his multi-mixers to

tasty freezes dairy queens and a w root

beer drive-ins

the late 1940s were great years for ray

selling on average 5 000 multi-mixers a

year and one year selling 8 000

multi-mixers at 150 dollars a piece

early 1950s though ray's sales were

starting to look threatened as walgreens

drugstores stated that they were

removing soda fountains from their stores

stores

many more places soon followed as this

was the time when suburbia was growing

and as soda fountains were popular in

the cities they were less and less

frequented and this caused rey's

customers to start dwindling down

competition from other companies selling

their version of multi-mixers didn't

help either

so as the multi-mixer was looking like

it was going to hit a dead end soon ray

was looking for a new and innovative

product to sell that would have the same

great effect just like the multi-mixer had

had

ray thought he had something when one of

his salesmen turned him to his neighbor

who had built a kitchen table with

benches that would fold up into the wall

they called it the fulda nook it soon

turned out though that the salesman who

turned rey onto it was trying to con him

in some kind of way and this made ray

fire him along with not pursuing the

fulda nook anymore

so 1954 while ray was on the hunt trying

to find the next big thing that he could sell

sell

he kept getting calls here and there

asking about those mixers that the

mcdonald brothers have after these calls

and hearing a bit more buzz ray looked

up the orders from this one restaurant

in san bernardino and seen that they

ordered multi-mixers in bulk it shocked

him when he saw that the one store alone

this mcdonald's restaurant needed eight multi-mixers

multi-mixers

so rey wondering why a restaurant would

need so many multi-mixers he decided to

fly out to this place

he got to san bernardino early in the

morning right before the mcdonald's

opened he passed by it and saw it was

just a small drive-in

no seats inside and customers had to

walk up to the window to order

ray watched as the first cars pulled up

which were the workers as they got ready

to open up the mcdonald's the workers

were all dressed up in clean-cut white

button-down shirts and white pants

wearing paper hats

some getting the kitchen ready and the

others heading to the back storage area

running up sacks of potatoes on carts

a combination of racing the uniforms and

all these people working efficiently

impressed him right away

when 11 am hit mcdonald's open for

business for the day and people started

filling in and lining up almost instantly

instantly

customers who had gotten their food were

eating it like crazy it was insane for

rae to see how much the people were

eating up the food

at this time most drive-ins had the

motorcycle and teenager rough and tumble

kind of crowd but mcdonald's had this

family-oriented image which rey also

liked looking at the people lining up

and the others in the parking lot eating

their food in their cars

ray chatted up with some of the

customers and he found out that most

people liked mcdonald's because of their

fries and hamburgers how great they

tasted and also that most of their food

was about half as much as any other restaurant

restaurant

when the crowds finally died down around

2 30 p.m rey then approached mack and

dick mcdonald and they were more than

happy to talk to rey the brothers

referred to rey as mr multi-mixer this

conversation led to a dinner that night

where rey learned how the system of the

restaurant worked step by step and how

to prepare the food on its menu and its prices

prices

cheeseburgers were 19 cents hamburgers

were 15 cents

soft drinks were 10 cents milkshakes 20

cents and coffee was 5 cents

after the dinner the brothers took rae

to see the architect who is working on

the new design of the mcdonald's

this new design had yellow arches and

neon lights

croc in the back of his mind saw that

there was a few flaws with it but yet

again he was still amazed

after the dinner and ray was back in his

hotel room laying in bed he was sitting

there thinking of having mcdonald's

restaurants coast to coast in the country

country

more importantly each of these

restaurants having eight multi-mixers in

each one

which in turn would make him rich

at this point croc had no intentions of

owning mcdonald's he was just thinking

of expanding mcdonald's restaurants so

he could sell more multi-mixers

so here we have ray kroc he's 52 years

old he's suffering from

a slew of different health problems from

diabetes to arthritis

he realized that the multi-mixer sales

were dwindling and he had to do

something about this

seeing mcdonald's and how well they were

doing he had to find some way to make

something happen

so the next day ray showed back up to

mcdonald's and he studied how the

burgers were grilled and more

importantly how the french fries were

made as they were the best fries that he

and everyone else eating at mcdonald's

had ever had

after the lunch rush on the second day

ray and the two mcdonald brothers were

in the mcdonald brothers office and ray

gave this big speech about how

mcdonald's is a gold mine and they

needed a strike and get more restaurants

out there

after rey gave this big enthusiastic speech

speech

it was met with dead silence

mac mcdonald broke the silence and told

rey that they liked the way they were

living and they didn't intend to

complicate things by opening up even

more mcdonald's restaurants as it would

just give them more headaches than anything

anything

rey then replied back to the mcdonald

brothers saying that they didn't have to

deal with it if they were to hire

somebody to take care of the running and

open up the new places for them

the mcdonald brothers then asked rey who

would want to bother doing that ray

looked at himself and he said

i could

so after this meeting ray was back on a

plane heading towards chicago with a

signed contract from the mcdonald

brothers to be their franchise agents

the mcdonald brothers and rey's contract

was that it was 1900 for the franchise

fee along with ray kroc getting 1.9

percent of gross sales of any franchises

he brought on board and the mcdonald

brothers would get .5 percent of the

gross sales

at home the mcdonald's contract put more

ice on ray and ethel's marriage as ray

was now focusing almost 100 percent into

mcdonald's which he had to in order to

make a living for his family

in 1955 ray started working as the

franchise agent for mcdonald's and

having the exclusive rights to sell the

mcdonald's brothers method and with that

he founded the mcdonald's system incorporated

incorporated

on april 15 1955

with the help of a friend art jacobs

ray went in 50 50 with art to build

their mcdonald's in the chicago suburb

of des plaines illinois seven minutes

away from rey's home

the first year of ray's mcdonald's was

filled with kinks even during the

building process when he needed a

basement in the mcdonald's in which the

original blueprints of mcdonald's didn't have

have

from temperature problems to keeping the

store well ventilated to the fries not

coming out like the ones that rae had

tried at the mcdonald brothers store

there was all kinds of problems so after

three months rey had his own system down

of having fans on the potatoes to make

sure that the fries came out like they should

should

so dealing with these problems after

building the restaurant

rey was made aware of two things after

the agreement was done

one was that the brothers had sold the

name mcdonald's to 10 other stores in

california and arizona the areas with

those mcdonald's stores were off limits

but the rest of the united states to

franchise out stores were all rays

and the second thing is that the

mcdonald brothers sold the franchise

rights of mcdonald's in cook county illinois

illinois

where rey's mcdonald's was located to an

ice cream company so rey had to buy out

the rights from the company for twenty

five thousand dollars

twenty thousand dollars more than what

the ice cream company had originally

bought it for

ray struggled to get the money together

but luckily he still had money generated

from prince castle sales

so this is what ruffled the feathers

between rey and the mcdonald brothers as

the brothers never mentioned to rey that

they sold the rights to the ice cream

company prior [Music]

so we're getting ahead of ourselves a

bit let's go back to about a month after

rey opened his mcdonald's made 1955 saw

harry sonneborn come into the fold

he had recently resigned as vice

president of finance for tasty freeze

which harry had ordered multi-mixers

from rey before while working at tasty

freeze he noticed how rae had a good

thing going with his mcdonald's and

called ray wanting to be a part of it

rey knew that he needed help franchising

mcdonald's but he was spread thin and he

knew he couldn't afford anybody

regardless harry met rey in rey's office

harry 39 years old at the time walked in

standing at six feet tall lanky but

disciplined and serious

as they discussed the high risks of

franchising on a larger scale ray told

harry at the end of the meeting that he

couldn't afford to hire him harry then

said he'll figure out the lowest amount

he could take as a salary to support his

family and bring it to rey hoping to be

hired when harry came back he told ray

he could work for a hundred dollars a week

week

harry was hired on the spot as executive

with his knowledge of the ins and outs

of everything legal and financial he

became a valuable asset to mcdonald's

ray looked at mcdonald's as a family

friendly place so we made sure

franchises would not have pay phones

jukeboxes or vending machines which

would create an environment where people

would hang out longer than it would take

for them to eat their meals and leave

by the end of 1955 kroc opened two more

mcdonald's locations which grossed 235

thousand dollars in sales

at every location ray used the mcdonald

brothers format and also used the motto

if you have time to lean you have time

to clean to all of his workers including

himself to make sure the restaurants

were cleaned spotlessly

1956 eight mcdonald's restaurants were

opened and rey wanted the franchise to

be more than just a name that all kinds

of different people used he wanted to

make sure that every mcdonald's was the same

same

so basically a mcdonald's in chicago

would have the same exact food and

appearance as it would in new york city

or in santa claus indiana

ray realized that he had to make a

development business where all the

mcdonald's would be under one marketing

program nationwide

but for all of that to happen

hiring people to supervise and make sure

each store operated smoothly

took money

so the solution for the money problem

and to get this ball rolling it was all

thought up by harry sonoborn with the

franchise realty corporation

it was designed only to hold mcdonald's

real estate and this company signed

leases and mortgages for the land and

buildings passing the cost onto the

franchisee with a 20 to 40 percent

markup and with this they lowered the

franchise fee to 950 dollars

franchise realty started with a thousand

dollars up front and harry turned it

into 170 million dollars worth of real estate

estate

this became the biggest decision

financially in mcdonald's history which

has made the restaurant to be as big as

it is as the same model is still in

place today

so as this happened ray harry and the

secretary june worked like crazy around

the clock in these early years feeding

this baby of a restaurant to grow into

the giant that it was destined to become

with franchise realty up and running

needing someone that could handle

corporate operations

ray thought back to a 23-year-old fred turner

turner

fred was part of a family group wanting

to be a franchisee and while fred was

waiting for his family group to figure

out where they'd want to put their

mcdonald's fred took up rae's offer to

learn how mcdonald's operated at ray's

displaying store

right away fred was a natural leader

making sure all things clicked in the

store when the family group fell through

and a franchise store wasn't built fred

was then sent to be a manager at the

mcdonald's in chicago

and as soon as mcdonald's needed

somebody to handle operations fred was

pulled by rey to work for his newly

appointed position

january 1957 fred turner started work on

operations of all mcdonald's stores for

475 dollars a month and throughout this

time ray and harry were butting heads a

lot but both still shared the same dream

of making mcdonald's huge

harry the more scholar and analytical

and rey the more enthusiastic and

people-pleasing type

june martino the secretary had to be the

cushion between the two to keep

mcdonald's from imploding meanwhile fred

turner had figured out the best shape

and size of the hamburger patty

one tenth of a pound 19

fat content

all beef and no fillers

by 1958 there were 34 mcdonald's

restaurants and fred turner was handling

all of the food and supply purchasing

for mcdonald's

1959 the first mcdonald's location in

hawaii opens up in honolulu

harry sonnebourne became the president

and ceo of mcdonald's and also they ran

into trouble as one man planning to be a

franchisee started building mcdonald's

stores on land he didn't have the titles for

for

there's not much more info on the man

and what happened to him but ray who at

the time had a net worth of 90 000

was having to borrow 400 000 to pay the

mess left behind from this man

so after this four hundred thousand

dollar ordeal

ray got the idea to build ten mcdonald's

stores ran strictly by the company and

through saunaborn three insurance

companies came forward to lend 1.5

million dollars

this lended money was in exchange for 22

and a half percent of mcdonald's stock

the money from these insurance companies

made mcdonald's grow like wildfire and

it gave the mcdonald brothers back in

california a nice chunk of change

in 1960 the first company store was

opened in columbus ohio

ray wanted to bring in new ideas to

further grow mcdonald's but due to his

contract he had to get any changes that

he wanted done approved by the mcdonald brothers

brothers

ray was curious to see how the

mcdonald's stores in california were

running so he sent fred turner to check

it out

fred came back to report that the

original san bernardino location was the

only real legit mcdonald's the other

locations had the burgers and fries but

along with it they were serving pizza

and another one was serving burritos and

enchiladas the problem with this was all

these extra menu items drug the quality

of the hamburgers down which in turn

gave the other mcdonald's restaurants a

bad image

ray brought it up to the brothers but

the brothers just brushed it off and

really just didn't care

ray wanted to be in control of all the

mcdonald's and the mcdonald's brand he

was mad but he couldn't do anything

about it so at the moment he just had to

deal with it

august 30th 1960 the 200th mcdonald's

location was opened in knoxville

tennessee and the first alaska

mcdonald's location opens in the city of

juneau in 1961 in minneapolis ray was

having a dinner with a new franchisee

and ray met a married woman who was

playing the organ this was joni smith

and he fell in love right away

and small world because it just so

happened that the franchisee was hiring

joni smith's husband as the manager for

his new mcdonald's restaurant now ray

being a married man going to see the

mcdonald's in minneapolis was a great

excuse to see joni when ray would visit

minneapolis he'd make small talk with

joni he'd play piano as she'd play organ

doing duets

and they'd spend a lot of time

talking on the phone long conversations

at night as ray would tell joni all of

his big dreams about mcdonald's and what

the future could hold during one of

these long phone conversations

ray proposed to joni that they both

should divorce from their significant

others and get married

as joan and ray both felt the same way

about each other ray put the ball in

jones court and divorced ethel right away

away

through divorcing ethel rey wound up

giving ethel the house the car all of

the insurance and 30 000

a year for life

the only thing that ray kept was his

share of mcdonald's

to pay for all of the legal fees through

the divorce ray wound up selling prince

castle sales for 150 thousand dollars

ray saw this as a small price to pay to

be able to marry joan and finally be happy

happy

when rey told joan the news joan was

happy but joan hit ray with the bad news

that she didn't divorce her husband and

she needed more time to think about it

so rey with a change of plans of not

marrying joan right away he focused all

of his time into mcdonald's even more

with mac mcdonald's health declining and

dick mcdonald wanting to retire

rey was now determined more than ever

and he was also tired of always having

to go through the mcdonald brothers for

approval of anything at all

so rey asked the brothers how much it

would cost to buy them out completely

the brothers came up with a figure of

2.7 million dollars in cash only

the brothers came up with this figure

because 2.7 million meant both brothers

would get a million dollars each in cash

after taxes the obvious problem with

this was that ray didn't have 2.7

million in cash

so he asked the brothers to finance

instead but the brothers were adamant

about the 2.7 million in cash only so

ray needing cash to buy out the mcdonald

brothers and the insurance companies

that they got money from previously

being tapped out ray and harry found

john bristol he was a financial advisor

to various colleges and institutions and

that led them to get the money

so from 12 educational and other kinds

of institutions from princeton

university to howard university to even

the ford foundation ray got the 2.7

million to pay off the mcdonald brothers

and to be the sole owner of mcdonald's

after the deal was done

rey had the thought that the original

san bernardino location was his as well

the brothers went back on their deal

which was through a handshake agreement

and wound up keeping their original restaurant

restaurant

ray wanted this spot because it was a

very popular spot and it drew a lot of

money it was a great location and to not

have it after paying the brothers off

and owning the mcdonald's brand it got

to him

ray kroc not usually being a vengeful man

man

he went to the brothers and made it

aware that he owned the name mcdonald's

and the brothers were legally made to

change the name of their restaurant

mcdonald's to the big m instead

with ray kroc now completely owning

mcdonald's the overall image of the

restaurants kept some original things

and brought in some new things as well

the early mcdonald's mascot speedy with

the hamburger head was cut

and a new mcdonald's logo featuring the

golden arches was brought in

on the business side of things ray made

it to where a franchisee could only own

one store at a time

this was done so no one owned one whole

territory and gave ray kroc more control

over mcdonald's altogether

rey also sold all the supplies to the

restaurants at a decent price

and made sure that every franchise was

making a decent profit

so jumping out of the business side of

things and back into rey's personal life

later on in 1961 joni called rey after

she thought it over and she gave him the

news that she couldn't go through with

divorcing her husband so after this ray

packed his bags and he left chicago for california

california

the first couple years in california for

ray were lonely and he spent a lot of

time in his house just filling it up

with a bunch of stuff

it was at this point that he saw reports

of the mcdonald's stores and he noticed

that joni and her husband opened their

own mcdonald's in rapid city south dakota

dakota

now bouncing back into the business side

of things in rey's life which he had

plenty to keep his mind occupied

as there was a franchisee in cincinnati

who was having problems selling on

fridays as the city had a huge

population of catholics who at the time

couldn't eat meat on fridays

the competing restaurant in town big boy

had a fish sandwich on fridays that got

all of the business

so this franchisee mentioned that they

should also serve a fish sandwich at mcdonald's

mcdonald's

ray didn't like this idea at first but

he was okay with it after he was able to

settle with what kind of fish would be

served and after an employee added a

slice of cheese to the sandwich it just

set it off completely and rae gave this

fish sandwich the green light to be served

served

and rey named this sandwich the filleto fish

fish

so ray looking at this idea of having a

sandwich with no meat in it he wanted to

give the filleto fish some friendly

competition so rey came up with the hula burger

burger

and the hula burger was a piece of

grilled pineapple with two slices of

cheese on a bun

so starting on good friday in 1962 in

select locations the hula burger and the

flail fish were put on the menu

the results from the sales of the hula

burger and the filleto fish on good

friday were filleto fish 350

to the hula burger at just six

needless to say the hula burger was

taken off the menu shortly after

also in 1962 just to stick it to the

mcdonald brothers ray kroc built a

mcdonald's just a block away from their

restaurant the big m

1963 ray fell in love with a woman by

the name of jane green she was a really

sweet and kind woman who also worked as

the secretary for the movie star john

wayne jane and ray would go on dates to

the point where it was almost every

night till just after two weeks of

dating they got married

1963 also saw the new mcdonald's mascot

in which he came in the form of a clown

named ronald mcdonald the hamburger

happy clown

he's known all around the world with

bright red hair wearing a yellow

jumpsuit and red and white striped

clothes underneath and wearing big red

clown shoes

he first appeared in three tv

commercials and his appearance in these

early years were much different than now

the first incarnation had ronald with

mangy hair wearing a tray of food on top

of his head like a hat

and the face makeup was about the same

with the red and white these first

commercials would be about ronald

mcdonald bumping into kids and all of

them going to mcdonald's as each of

these commercials would end with ronald

mcdonald skipping and jumping with

cheerful music playing in the background

the origin story of ronald mcdonald is

mildly disputed as mcdonald's never flat

out said who created the character but

most evidence points to the man who

first played ronald mcdonald willard scott

scott

willard scott played as bozo the clown

on television from 1959 to 1962.

bozo the clown was extremely popular at

the time and when scott was done being

bozo in 1963

he claimed that mcdonald's contacted him

requesting to play as a hamburger happy

clown in three television commercials

the original ronald mcdonald look would

last until

1966 when mcdonald's hired circus

performer coco the clown to redesign

ronald mcdonald's image to his classic

look that people see today

in 1965 ray kroc made himself president

of mcdonald's ray started expanding on

mcdonald's restaurants focusing on

opening new restaurants in the suburbs

of large cities close to where the

majority of most people lived in april 1965 mcdonald's was getting huge but as

1965 mcdonald's was getting huge but as money came in it kept going back out to

money came in it kept going back out to feed the growth and not much money for

feed the growth and not much money for extra costs for other endeavors

extra costs for other endeavors so this was the factor into why they

so this was the factor into why they went public selling shares of the

went public selling shares of the company at 22 dollars and 50 cents a

company at 22 dollars and 50 cents a piece

piece and also in 1965 this is when mcdonald's

and also in 1965 this is when mcdonald's switched from having employees cut

switched from having employees cut potatoes to make french fries to using

potatoes to make french fries to using frozen french fries instead

frozen french fries instead and by the end of 1965

and by the end of 1965 mcdonald's had 700 restaurants in 44

mcdonald's had 700 restaurants in 44 states

states and on thanksgiving 1966 during the

and on thanksgiving 1966 during the macy's day parade the new redesigned

macy's day parade the new redesigned ronald mcdonald makes his television

ronald mcdonald makes his television debut on the mcdonald's float featuring

debut on the mcdonald's float featuring the mcdonald's all-american band

the mcdonald's all-american band by the end of 1966

by the end of 1966 mcdonald's saw harry sonneborn and ray

mcdonald's saw harry sonneborn and ray kroc coming to a head as harry was

kroc coming to a head as harry was having health problems and he was

having health problems and he was spending more time away from the office

spending more time away from the office and more time with his wife in alabama

and more time with his wife in alabama rey was wanting to keep pushing

rey was wanting to keep pushing mcdonald's and expanded even further

mcdonald's and expanded even further than it already was but harry had other

than it already was but harry had other plans after talking to other financial

plans after talking to other financial buddies and he thought a recession in

buddies and he thought a recession in the coming year would doom the company

the coming year would doom the company so harry put a suspension on all

so harry put a suspension on all existing plans of constructing new

existing plans of constructing new mcdonald's stores

at the mcdonald's office there was a rift

rift it was either you were team sauna born

it was either you were team sauna born or you were team croc

or you were team croc in which this also didn't make the

in which this also didn't make the environment any better after a few

environment any better after a few meetings and trying to deal with each

meetings and trying to deal with each other it inevitably came to blows and

other it inevitably came to blows and harry sonnebourne resigned as president

harry sonnebourne resigned as president from mcdonald's and then he sold all of

from mcdonald's and then he sold all of his stock in mcdonald's as he felt that

his stock in mcdonald's as he felt that it would be worth nothing come 1967 and

it would be worth nothing come 1967 and after that he moved to alabama along

after that he moved to alabama along with harry sonoborn leaving mcdonald's a

with harry sonoborn leaving mcdonald's a few more executives on harry's side left

few more executives on harry's side left as well

as well ray kroc then took over as president and

ray kroc then took over as president and chairman of the board and took off the

chairman of the board and took off the suspension and started constructing new

suspension and started constructing new mcdonald's restaurants

mcdonald's restaurants morale in the office was low but it

morale in the office was low but it slowly got better

slowly got better one person in particular who had really

one person in particular who had really low morale was fred turner

low morale was fred turner but over dinner one night with ray kroc

but over dinner one night with ray kroc ray had told fred that he will be

ray had told fred that he will be president within the year after ray did

president within the year after ray did some much-needed tying up of loose ends

some much-needed tying up of loose ends january 1967 prices of hamburgers were

january 1967 prices of hamburgers were raised from 15 cents to 18 cents

raised from 15 cents to 18 cents it was this year when one of the most

it was this year when one of the most famous sandwiches in all of history was

famous sandwiches in all of history was created the big mac

created the big mac it was created by a franchisee from

it was created by a franchisee from pittsburgh pennsylvania jim delegati

pittsburgh pennsylvania jim delegati the big mac consists of two beef patties

the big mac consists of two beef patties a special sauce lettuce pickles american

a special sauce lettuce pickles american cheese

cheese onions and a three-piece sesame seed bun

onions and a three-piece sesame seed bun one for the top one for the bottom and a

one for the top one for the bottom and a slim bun piece in the middle

slim bun piece in the middle first debuting in delegates uniontown

first debuting in delegates uniontown pennsylvania location it sold for 45

pennsylvania location it sold for 45 cents and went under two different names

cents and went under two different names that didn't work out one name was the

that didn't work out one name was the aristocrat which people had a hard time

aristocrat which people had a hard time saying and the other name was the blue

saying and the other name was the blue ribbon burger

ribbon burger it was then named big mac by a 21 year

it was then named big mac by a 21 year old advertising secretary named esther

old advertising secretary named esther rose

rose sales of the big mac got huge and by

sales of the big mac got huge and by 1968 the big mac was sold in all

1968 the big mac was sold in all mcdonald's restaurants in the u.s

mcdonald's restaurants in the u.s the big mac was introduced to the nation

the big mac was introduced to the nation as a meal disguised as a sandwich

as a meal disguised as a sandwich so around this time in mcdonald's

so around this time in mcdonald's history ray kroc was being called the

history ray kroc was being called the founder of mcdonald's

founder of mcdonald's and there's a lot of people that will

and there's a lot of people that will say well the mcdonald brothers are the

say well the mcdonald brothers are the founders of mcdonald's not ray kroc he

founders of mcdonald's not ray kroc he came in and he stole it

came in and he stole it well as you hear in this story he didn't

well as you hear in this story he didn't exactly steal it he put himself in

exactly steal it he put himself in over his eyes in debt

over his eyes in debt but i do say that he is the founder of

but i do say that he is the founder of mcdonald's as

mcdonald's as everyone knows it as the world knows it

everyone knows it as the world knows it today

today he may have not founded how the food was

he may have not founded how the food was prepared or the original concept but he

prepared or the original concept but he did found the mcdonald's corporation

did found the mcdonald's corporation and needless to say if ray kroc never

and needless to say if ray kroc never came across mcdonald's

came across mcdonald's mcdonald's would have never been as big

mcdonald's would have never been as big as it is today

as it is today and speaking of the mcdonald brothers

and speaking of the mcdonald brothers let's turn our sights over to them

let's turn our sights over to them as they are still running the big m but

as they are still running the big m but they lost so much business as ray kroc

they lost so much business as ray kroc put up the mcdonald's a block away

put up the mcdonald's a block away this led to the mcdonald brothers

this led to the mcdonald brothers selling the big m and quitting the food

selling the big m and quitting the food business for good

business for good mac mcdonald wound up getting married

mac mcdonald wound up getting married and dick mcdonald moved back to new

and dick mcdonald moved back to new hampshire and he married his childhood

hampshire and he married his childhood sweetheart after both being divorced

sweetheart after both being divorced from other people

from other people and for the rest of their lives neither

and for the rest of their lives neither dick or mac had any children of their

dick or mac had any children of their own

own also in 1967 canada opens its first

also in 1967 canada opens its first mcdonald's in richmond british columbia

mcdonald's in richmond british columbia and the first mcdonald's restaurant in a

and the first mcdonald's restaurant in a territory of the united states opens in

territory of the united states opens in san juan puerto rico

san juan puerto rico 1968 fred turner is appointed as

1968 fred turner is appointed as president of mcdonald's and june martino

president of mcdonald's and june martino the original mcdonald's secretary

the original mcdonald's secretary retires

retires and she leaves the company extremely

and she leaves the company extremely rich as she kept her mcdonald's stock

rich as she kept her mcdonald's stock and became an honorary director

and became an honorary director ray kroc after leaving the seat as

ray kroc after leaving the seat as president of mcdonald's was now chairman

president of mcdonald's was now chairman of the board and having time to spend

of the board and having time to spend elsewhere besides mcdonald's 24 7.

elsewhere besides mcdonald's 24 7. ray kroc's job now was thinking of new

ray kroc's job now was thinking of new ways to develop the restaurant

ways to develop the restaurant he went to california to take things a

he went to california to take things a little slower and as fate would have

little slower and as fate would have things it didn't get too calm as ray was

things it didn't get too calm as ray was invited to a convention in san diego to

invited to a convention in san diego to speak ray then noticed that jones smith

speak ray then noticed that jones smith the woman he had an undying love for was

the woman he had an undying love for was on the list of attendees

on the list of attendees the night before the date he was

the night before the date he was scheduled to speak ray was driven to a

scheduled to speak ray was driven to a dinner in his rolls-royce

dinner in his rolls-royce seeing joan again ray was just as

seeing joan again ray was just as excited to see her as he did when they

excited to see her as he did when they first met

first met and they both wound up sitting next to

and they both wound up sitting next to each other at the table

each other at the table after dinner ray invited people to his

after dinner ray invited people to his hotel suite to carry on the party

hotel suite to carry on the party as raid played piano and everybody had

as raid played piano and everybody had drinks people slowly left to go to their

drinks people slowly left to go to their rooms as the night went on

rooms as the night went on even joan's husband left early

even joan's husband left early by the end of the night the only people

by the end of the night the only people left in the room were rey joan and ray's

left in the room were rey joan and ray's driver carl as he was a safe buffer

driver carl as he was a safe buffer making sure nothing scandalous happened

making sure nothing scandalous happened the three hung out talking on and on

the three hung out talking on and on until joan finally left

until joan finally left this meeting solidified jones readiness

this meeting solidified jones readiness to divorce her husband mary ray

to divorce her husband mary ray rey's wife at the time jane as she was a

rey's wife at the time jane as she was a sweet and warm woman

sweet and warm woman joanie told rey to let her down gently

joanie told rey to let her down gently because she didn't deserve to be dealt

because she didn't deserve to be dealt with so coldly

with so coldly ray agreed and through the divorce with

ray agreed and through the divorce with jane jane was given the house in beverly

jane jane was given the house in beverly hills

hills mcdonald's opens its 1000th restaurant

mcdonald's opens its 1000th restaurant and up until this point the mcdonald's

and up until this point the mcdonald's logo was two yellow arches

logo was two yellow arches criss-crossing over each other with a

criss-crossing over each other with a diagonal line going through both arches

diagonal line going through both arches this changed with the diagonal line

this changed with the diagonal line being taken out and both arches meeting

being taken out and both arches meeting in the center resembling the mcdonald's

in the center resembling the mcdonald's m logo that we all know today

m logo that we all know today and to close up 1968 in a really sweet

and to close up 1968 in a really sweet way

way ray was looking for a dessert item for

ray was looking for a dessert item for the mcdonald's menu he tried out

the mcdonald's menu he tried out strawberry shortcake then he tried out

strawberry shortcake then he tried out pound cake

pound cake then he reached out to see if anyone had

then he reached out to see if anyone had any ideas and a franchisee in knoxville

any ideas and a franchisee in knoxville tennessee had his mom's apple pie recipe

tennessee had his mom's apple pie recipe of these tiny size fried turnover styled

of these tiny size fried turnover styled apple pies they were crisp and golden

apple pies they were crisp and golden all around with apple pie filling

all around with apple pie filling ray loved this idea and the knoxville

ray loved this idea and the knoxville location wound up being the supplier as

location wound up being the supplier as it became a menu item across the entire

it became a menu item across the entire united states by the 1970s

united states by the 1970s march 8 1969 ray kroc and joan smith

march 8 1969 ray kroc and joan smith finally got married on a ranch home in

finally got married on a ranch home in southern california that ray had bought

southern california that ray had bought in 1965.

in 1965. june 1969 the look of all of the

june 1969 the look of all of the mcdonald's changed from the stainless

mcdonald's changed from the stainless steel double arch buildings with the

steel double arch buildings with the very limited seating inside to the brick

very limited seating inside to the brick and mansard roof look which gave an

and mansard roof look which gave an expanded area for indoor seating that

expanded area for indoor seating that most mcdonald buildings still look like

most mcdonald buildings still look like today

today other fast food chains started popping

other fast food chains started popping up and copying the mcdonald's method

up and copying the mcdonald's method which ray would be mad about and he'd

which ray would be mad about and he'd explained that the other chains were

explained that the other chains were gimmicks and didn't offer the same

gimmicks and didn't offer the same quality of food and affordable prices

quality of food and affordable prices ray kroc prided himself on having no

ray kroc prided himself on having no soybean filler in the hamburgers and

soybean filler in the hamburgers and that all the hamburgers were 100

that all the hamburgers were 100 real beef and he made sure that the

real beef and he made sure that the customers got their food in less than

customers got their food in less than five minutes or they get their money

five minutes or they get their money back

back and by the end of 1969

and by the end of 1969 mcdonald's sold its 5 billionth

mcdonald's sold its 5 billionth hamburger

hamburger in 1970 the shamrock shake was first

in 1970 the shamrock shake was first introduced to celebrate st patrick's day

introduced to celebrate st patrick's day in the united states canada and ireland

in the united states canada and ireland it was available leading up to and

it was available leading up to and during the month of march and today it's

during the month of march and today it's known as a mint flavored shake with a

known as a mint flavored shake with a green look the story of how the shamrock

green look the story of how the shamrock shake was created is a bit of a mystery

shake was created is a bit of a mystery as there's two different stories

as there's two different stories now when i research for the history of

now when i research for the history of things i want to make sure i'm getting

things i want to make sure i'm getting the right story and sometimes i will

the right story and sometimes i will come across a conflicting story and i'll

come across a conflicting story and i'll have to dig and dig and dig until i find

have to dig and dig and dig until i find which one is right and which one is

which one is right and which one is wrong but with the shamrock shake both

wrong but with the shamrock shake both of these stories seem to have weight to

of these stories seem to have weight to them in one way or another so let's go

them in one way or another so let's go over each story

over each story and i'm not going to tell you whether

and i'm not going to tell you whether which one is true or which one isn't

which one is true or which one isn't because i couldn't figure it out myself

because i couldn't figure it out myself the first story is that mcdonald's

the first story is that mcdonald's franchisee hal rosen wanted to have a

franchisee hal rosen wanted to have a product to sell during st patrick's day

product to sell during st patrick's day and he came up with the mint shamrock

and he came up with the mint shamrock shake in 1966.

shake in 1966. then there's the second story where the

then there's the second story where the shake was created by rogers

shake was created by rogers merchandising in chicago who was a

merchandising in chicago who was a client for mcdonald's and if this story

client for mcdonald's and if this story is true this is the one where mcdonald's

is true this is the one where mcdonald's originally had lemon lime sherbet along

originally had lemon lime sherbet along with vanilla ice cream in to make the

with vanilla ice cream in to make the shamrock shake green and if we're still

shamrock shake green and if we're still going along with this story in 1973 the

going along with this story in 1973 the lemon lime was taken out and it was just

lemon lime was taken out and it was just a vanilla shake with green coloring in

a vanilla shake with green coloring in it

it regardless the first mentioning that i

regardless the first mentioning that i could find with the shamrock shake

could find with the shamrock shake having mint flavoring in it was from a

having mint flavoring in it was from a paper advertisement in 1979

paper advertisement in 1979 and then in 1980 an ad stating new minty

and then in 1980 an ad stating new minty shamrock shakes and shamrock sundays

shamrock shakes and shamrock sundays which the shamrock sunday was only

which the shamrock sunday was only available for the 1980 st patrick's day

available for the 1980 st patrick's day season and then after that it was

season and then after that it was discontinued due to poor sales

discontinued due to poor sales so nevertheless by 1970 shamrock shakes

so nevertheless by 1970 shamrock shakes were being sold at mcdonald's

were being sold at mcdonald's and then came mcdonaldland to where

and then came mcdonaldland to where mcdonald's hired an advertising group to

mcdonald's hired an advertising group to create commercials to appeal to kids

create commercials to appeal to kids more than just the simple ronald

more than just the simple ronald mcdonald spots and what they came up

mcdonald spots and what they came up with was mcdonald land a fantasy land

with was mcdonald land a fantasy land full of upbeat music with live action

full of upbeat music with live action characters that were always out to get

characters that were always out to get some kind of food from mcdonald's such

some kind of food from mcdonald's such as the hamburglar always trying to steal

as the hamburglar always trying to steal hamburgers

hamburgers the mcdonald land themed tv commercials

the mcdonald land themed tv commercials carried on until 2003

carried on until 2003 and since being under new ownership when

and since being under new ownership when the mcdonald brothers sold it off in

the mcdonald brothers sold it off in 1968

1968 the original mcdonald's now called the

the original mcdonald's now called the big m

big m closes its doors for good

closes its doors for good 1971 the first australian location in

1971 the first australian location in yaguna new south wales was opened and

yaguna new south wales was opened and mcdonald's in australia is known locally

mcdonald's in australia is known locally as maccas

as maccas the first asian mcdonald's opened in the

the first asian mcdonald's opened in the summer of 1971 in japan in tokyo's ginza

summer of 1971 in japan in tokyo's ginza district

district and the first european mcdonald's opens

and the first european mcdonald's opens in zandam netherlands and there was now

in zandam netherlands and there was now a mcdonald's in all 50 states of the

a mcdonald's in all 50 states of the united states of america

united states of america the first early version of the value

the first early version of the value meal was introduced in the form of the

meal was introduced in the form of the big meal that touted a meal including

big meal that touted a meal including the big mac a side of fries and a soft

the big mac a side of fries and a soft drink

drink mcdonald's also adopted the slogan you

mcdonald's also adopted the slogan you deserve a break today then a franchisee

deserve a break today then a franchisee in fremont california al bernardin the

in fremont california al bernardin the man responsible for bringing frozen

man responsible for bringing frozen french fries to the attention of

french fries to the attention of mcdonald's

mcdonald's felt like there should be a burger on

felt like there should be a burger on the menu that would have more meat to it

the menu that would have more meat to it as he experimented in his restaurant's

as he experimented in his restaurant's kitchen he came up with the quarter

kitchen he came up with the quarter pounder he started selling them at his

pounder he started selling them at his mcdonald's using the slogan today

mcdonald's using the slogan today fremont tomorrow the world

fremont tomorrow the world by 1972 the quarter pounder was

by 1972 the quarter pounder was available on every mcdonald's menu in

available on every mcdonald's menu in the united states

the united states then just after a year of it closing in

then just after a year of it closing in 1970 the original san bernardino

1970 the original san bernardino mcdonald's location was torn down

mcdonald's location was torn down and as the year came to an end mac

and as the year came to an end mac mcdonald passed away from a heart attack

mcdonald passed away from a heart attack on december 11 1971

on december 11 1971 at the age of 69. by 1972 mcdonald's was

at the age of 69. by 1972 mcdonald's was making a billion dollars in sales yearly

making a billion dollars in sales yearly as america became more fast paced and

as america became more fast paced and driven

driven mcdonald's became the go-to place to get

mcdonald's became the go-to place to get food while on the go

food while on the go then there was a franchise operator at

then there was a franchise operator at the santa barbara california mcdonald's

the santa barbara california mcdonald's location and asked ray kroc to look into

location and asked ray kroc to look into a new sandwich that they created which

a new sandwich that they created which wound up being the egg mcmuffin

wound up being the egg mcmuffin it was a slice of canadian bacon a

it was a slice of canadian bacon a griddle fried egg that is cooked inside

griddle fried egg that is cooked inside of a ring and a slice of american cheese

of a ring and a slice of american cheese on a toasted and buttered english muffin

on a toasted and buttered english muffin this gave ray the idea to get into the

this gave ray the idea to get into the breakfast food market with mcdonald's a

breakfast food market with mcdonald's a food also going along with the coffee

food also going along with the coffee morning customers would always purchase

morning customers would always purchase the first egg mcmuffin was served at the

the first egg mcmuffin was served at the belleville new jersey mcdonald's in 1972

belleville new jersey mcdonald's in 1972 and as 1972 came to a close ray kroc

and as 1972 came to a close ray kroc wanted to do more with himself and by

wanted to do more with himself and by the end of the year he showed interest

the end of the year he showed interest to buy the chicago cubs

to buy the chicago cubs but it didn't pan out october 23rd 1973

but it didn't pan out october 23rd 1973 the first swedish mcdonald's restaurant

the first swedish mcdonald's restaurant opens in stockholm

opens in stockholm in 1974 ray was looking at the san diego

in 1974 ray was looking at the san diego area and realized how beautiful it was

area and realized how beautiful it was so he looked into buying the san diego

so he looked into buying the san diego padres baseball team

padres baseball team fortunately for ray the owner of the

fortunately for ray the owner of the padres was in financial trouble and he

padres was in financial trouble and he was more than happy to sell the team off

was more than happy to sell the team off even though the san diego padres wasn't

even though the san diego padres wasn't doing too hot at the time ray got deeply

doing too hot at the time ray got deeply involved from the team to the office

involved from the team to the office staff to the food being served at the

staff to the food being served at the ballpark

ballpark he gave all the workers for the team

he gave all the workers for the team raises even when they lost more games

raises even when they lost more games than they won

than they won at one point rey was so disgusted about

at one point rey was so disgusted about how poorly the padres played that he

how poorly the padres played that he jumped into the announcer's booth and

jumped into the announcer's booth and apologized to everyone in the stadium of

apologized to everyone in the stadium of how bad they played

how bad they played even though rey was hard on the team

even though rey was hard on the team every once in a while he still loved the

every once in a while he still loved the whole experience

whole experience then rey went on to open the first

then rey went on to open the first ronald mcdonald house in philadelphia

ronald mcdonald house in philadelphia pennsylvania which was a home away from

pennsylvania which was a home away from home for families of children in nearby

home for families of children in nearby hospitals getting treatment

hospitals getting treatment seeing rival restaurant wendy's claiming

seeing rival restaurant wendy's claiming to have their first modern drive-through

to have their first modern drive-through window in 1971

window in 1971 mcdonald's opened its first drive

mcdonald's opened its first drive through in 1975

through in 1975 in sierra vista arizona their goal was

in sierra vista arizona their goal was to have the order in and out in 50

to have the order in and out in 50 seconds or less

seconds or less 1976 the 4000th mcdonald's opened in

1976 the 4000th mcdonald's opened in montreal canada where he also hired chef

montreal canada where he also hired chef renee ahrend to make mcdonald's food

renee ahrend to make mcdonald's food more nutritious and to help create new

more nutritious and to help create new menu items

menu items in 1977 ray kroc reassigned himself to

in 1977 ray kroc reassigned himself to the role of senior chairman and his book

the role of senior chairman and his book in autobiography grinding it out the

in autobiography grinding it out the making of mcdonald's is available in

making of mcdonald's is available in bookstores

bookstores ray kroc also celebrated his 75th

ray kroc also celebrated his 75th birthday where harry sonneborn and june

birthday where harry sonneborn and june martino attended and were all happy to

martino attended and were all happy to have met again after all the years and

have met again after all the years and disagreements

disagreements closing out 1977 mcdonald's introduced

closing out 1977 mcdonald's introduced their breakfast menu consisting of hot

their breakfast menu consisting of hot cakes toasted english muffins scrambled

cakes toasted english muffins scrambled eggs sausage hash browns danishes and

eggs sausage hash browns danishes and the egg mcmuffin

the egg mcmuffin 1978 the 5000th mcdonald's restaurant

1978 the 5000th mcdonald's restaurant opens in kanagawa japan

[Music] so we're going to branch back a little

so we're going to branch back a little bit and look at the history of the happy

bit and look at the history of the happy meal

meal so

so during the mid-1970s

during the mid-1970s yolanna coffinio ran a mcdonald's with

yolanna coffinio ran a mcdonald's with her husband in guatemala and created

her husband in guatemala and created what she called menu ronald

what she called menu ronald the menu ronald consisted of a hamburger

the menu ronald consisted of a hamburger small fries and a small sundae

small fries and a small sundae the aim of the menu ronald was to help

the aim of the menu ronald was to help moms easily order something for their

moms easily order something for their kids

kids mcdonald's management heard about the

mcdonald's management heard about the menu ronald and they loved it through

menu ronald and they loved it through some brainstorming they thought if kids

some brainstorming they thought if kids got their own meal instead of eating off

got their own meal instead of eating off of what their parents got everyone would

of what their parents got everyone would be happier as they thought back to the

be happier as they thought back to the games and fun things printed on cereal

games and fun things printed on cereal boxes that kids would look at while they

boxes that kids would look at while they ate their cereal they turned that into

ate their cereal they turned that into what these meals would be packaged in

what these meals would be packaged in a cardboard box design with two arches

a cardboard box design with two arches at the top to serve as a handle along

at the top to serve as a handle along with adding jokes stories comics and

with adding jokes stories comics and games to the printing on the boxes the

games to the printing on the boxes the food items in the box along with a small

food items in the box along with a small drink would be a hamburger small fries a

drink would be a hamburger small fries a packet of cookies and a surprise gift

packet of cookies and a surprise gift the man in charge of developing it all

the man in charge of developing it all was bob bernstein and he called it the

was bob bernstein and he called it the happy meal

happy meal and the happy meal was first introduced

and the happy meal was first introduced in the kansas city market october 1977

in the kansas city market october 1977 and later on the happy meal hit

and later on the happy meal hit nationally in the united states in 1979

nationally in the united states in 1979 the original happy meal toys available

the original happy meal toys available in 1979 were the mcdoodle stencil a mc

in 1979 were the mcdoodle stencil a mc wrist wallet

wrist wallet an id bracelet a puzzle lock a spinning

an id bracelet a puzzle lock a spinning top or a mcdonald land character eraser

top or a mcdonald land character eraser also in 1979 menus in braille are

also in 1979 menus in braille are introduced

introduced and in 1980 the 6000th mcdonald's

and in 1980 the 6000th mcdonald's restaurant opens in munich germany

restaurant opens in munich germany and at the beginning of the decade in

and at the beginning of the decade in 1980 people's tastes were changing and

1980 people's tastes were changing and they were one to eat more healthy

they were one to eat more healthy alternatives so mcdonald's then

alternatives so mcdonald's then introduced the mcchicken it sold poorly

introduced the mcchicken it sold poorly its first go-around and was discontinued

its first go-around and was discontinued shortly after the mcchicken presently is

shortly after the mcchicken presently is a bit smaller than it was originally and

a bit smaller than it was originally and it's now a part of the dollar menu

it's now a part of the dollar menu in 1981 after the failure of the

in 1981 after the failure of the mcchicken sandwich chicken mcnuggets

mcchicken sandwich chicken mcnuggets were introduced into select areas to

were introduced into select areas to test mark it out

test mark it out the chicken mcnuggets recipe was first

the chicken mcnuggets recipe was first created in 1979 by mcdonald's executive

created in 1979 by mcdonald's executive chef renee arend as he took boneless

chef renee arend as he took boneless chicken meat that's fried in batter and

chicken meat that's fried in batter and then flash froze it

then flash froze it so in 1981 when the mcnuggets first came

so in 1981 when the mcnuggets first came out everybody loved them so much that

out everybody loved them so much that other franchises wanted the mcnuggets

other franchises wanted the mcnuggets but the system they were using didn't

but the system they were using didn't supply enough chicken to provide for all

supply enough chicken to provide for all of the franchises so a couple years

of the franchises so a couple years later the chicken supply was fixed and

later the chicken supply was fixed and the chicken mcnuggets made its national

the chicken mcnuggets made its national us debut in 1983.

us debut in 1983. and fun fact mcdonald states that

and fun fact mcdonald states that mcnuggets come in four different shapes

mcnuggets come in four different shapes the bell the bow tie the ball and the

the bell the bow tie the ball and the boot

boot the reasons for these shapes are for

the reasons for these shapes are for food cooking consistency and food safety

food cooking consistency and food safety and they were also chosen for balance of

and they were also chosen for balance of dip-ability and fun so since the

dip-ability and fun so since the mcnugget shortage was happening and

mcnugget shortage was happening and other franchises wanted a new menu item

other franchises wanted a new menu item renee arend thought of the mcrib it's a

renee arend thought of the mcrib it's a rib shaped pork patty smothered in

rib shaped pork patty smothered in barbecue sauce onions and pickles and

barbecue sauce onions and pickles and being served on a five and a half inch

being served on a five and a half inch roll the mcrib was first test marketed

roll the mcrib was first test marketed in the midwest and it did really well

in the midwest and it did really well then after testing did well it went

then after testing did well it went national and then sales were poor and by

national and then sales were poor and by 1985 it was removed from the menu the

1985 it was removed from the menu the mcrib is popular in germany as it's a

mcrib is popular in germany as it's a permanent item on the menu there but

permanent item on the menu there but almost everywhere else the mcrib has

almost everywhere else the mcrib has come back for limited times throughout

come back for limited times throughout the years being reintroduced in 1989 up

the years being reintroduced in 1989 up until the present where it usually now

until the present where it usually now appears during the fall season

appears during the fall season on january 14 1984 at the age of 81

on january 14 1984 at the age of 81 years old ray kroc passed away from

years old ray kroc passed away from heart failure and was buried in san

heart failure and was buried in san diego california

diego california ray kroc spent his final years confined

ray kroc spent his final years confined to a wheelchair but still made it to the

to a wheelchair but still made it to the mcdonald's office in san diego almost

mcdonald's office in san diego almost every day he never stopped working for

every day he never stopped working for mcdonald's

mcdonald's his wife joan went on to donate a lot of

his wife joan went on to donate a lot of his fortune

his fortune at the time of ray crock's death his

at the time of ray crock's death his personal fortune was estimated to be at

personal fortune was estimated to be at 500 million dollars but joan gained way

500 million dollars but joan gained way more after the fact as mcdonald's

more after the fact as mcdonald's continued to grow she continued to be

continued to grow she continued to be charitable and most notably she had in

charitable and most notably she had in her will to leave 1.6 billion dollars to

her will to leave 1.6 billion dollars to be donated to the salvation army and 225

be donated to the salvation army and 225 million dollars to national public radio

million dollars to national public radio on november 30th 1984 dick mcdonald the

on november 30th 1984 dick mcdonald the first cook behind the grill of a

first cook behind the grill of a mcdonald's was served the ceremonial 50

mcdonald's was served the ceremonial 50 billionth mcdonald's hamburger

billionth mcdonald's hamburger in 1986 the 100th ronald mcdonald house

in 1986 the 100th ronald mcdonald house was opened

was opened 1987 the first promotional mcdonald's

1987 the first promotional mcdonald's monopoly game was ran

monopoly game was ran 1992 the first mcdonald's in africa in

1992 the first mcdonald's in africa in the arab world opens in casablanca

the arab world opens in casablanca morocco

morocco 1993 the first mcdonald's in the middle

1993 the first mcdonald's in the middle east opens in israel

east opens in israel in melbourne australia the mick cafe is

in melbourne australia the mick cafe is debuted the mick cafe is a sub-city area

debuted the mick cafe is a sub-city area of mcdonald's and it was created to

of mcdonald's and it was created to bring an atmosphere and also to create

bring an atmosphere and also to create foot traffic at the entrance as the

foot traffic at the entrance as the melbourne location had a really long

melbourne location had a really long distance between the entrance and the

distance between the entrance and the counter in 1994 came the famous hot

counter in 1994 came the famous hot coffee case as they went to trial the

coffee case as they went to trial the hot coffee case was a lawsuit that

hot coffee case was a lawsuit that stella liebeck a 79 year old woman had

stella liebeck a 79 year old woman had against mcdonald's when in 1992 she

against mcdonald's when in 1992 she ordered a coffee from mcdonald's and

ordered a coffee from mcdonald's and accidentally spilled it on her lap

accidentally spilled it on her lap making her suffer third degree burns and

making her suffer third degree burns and having her wind up in the hospital for

having her wind up in the hospital for eight days as she underwent skin

eight days as she underwent skin grafting procedures

grafting procedures liebeck's attorney argued that

liebeck's attorney argued that mcdonald's coffee being served at 180 to

mcdonald's coffee being served at 180 to 190 degrees fahrenheit was defective and

190 degrees fahrenheit was defective and too hot compared to other places that

too hot compared to other places that served coffee

served coffee this sparked a lot of controversy as

this sparked a lot of controversy as people said that it's not the company's

people said that it's not the company's fault if someone spills coffee on

fault if someone spills coffee on themselves

themselves a spokesman for the national coffee

a spokesman for the national coffee association said that the temperature of

association said that the temperature of the mcdonald's coffee conformed to the

the mcdonald's coffee conformed to the industry standards and even more so when

industry standards and even more so when coffees at other places like burger king

coffees at other places like burger king and starbucks were looked at they had

and starbucks were looked at they had higher temperatures than mcdonald's

higher temperatures than mcdonald's prior to going to court mcdonald's

prior to going to court mcdonald's refused to settle

refused to settle so lybeck seeking 160 000 for medical

so lybeck seeking 160 000 for medical expenses and compensation and 2.7

expenses and compensation and 2.7 million in punitive damages the jury

million in punitive damages the jury decided that the hot coffee warning on

decided that the hot coffee warning on the coffee cups was not large enough

the coffee cups was not large enough the judge wound up lowering the verdict

the judge wound up lowering the verdict and awarded stella lyback with 64 000

and awarded stella lyback with 64 000 both mcdonald's and lybeck then settled

both mcdonald's and lybeck then settled for a confidential amount before it went

for a confidential amount before it went to appeals

to appeals in 1996 to appeal to the adult audience

in 1996 to appeal to the adult audience with some more sophistication mcdonald's

with some more sophistication mcdonald's attempted to expand a new sandwich the

attempted to expand a new sandwich the arch deluxe

arch deluxe the archdeluxe was called the burger

the archdeluxe was called the burger with the grown-up taste

with the grown-up taste as it was a quarter pound of beef on a

as it was a quarter pound of beef on a split top potato flour sesame seed bun

split top potato flour sesame seed bun topped with a circular piece of peppered

topped with a circular piece of peppered bacon leaf lettuce tomato american

bacon leaf lettuce tomato american cheese

cheese onions ketchup and a secret mustard and

onions ketchup and a secret mustard and mayonnaise sauce

mayonnaise sauce it was first test marketed in october

it was first test marketed in october 1995 in mcdonald's restaurants in canada

1995 in mcdonald's restaurants in canada and then it officially released in may

and then it officially released in may 1996 with an expensive advertising

1996 with an expensive advertising campaign

campaign due to its certain style of commercials

due to its certain style of commercials the high calories and the price of the

the high calories and the price of the sandwich going over two dollars a piece

sandwich going over two dollars a piece the arch deluxe flopped hard as

the arch deluxe flopped hard as mcdonald's spent over 300 million

mcdonald's spent over 300 million dollars in research production and

dollars in research production and marketing in 1997 we saw the mcflurry

marketing in 1997 we saw the mcflurry it was invented by a franchisee in

it was invented by a franchisee in canada in 1995 the mcflurry was first

canada in 1995 the mcflurry was first test marketed in hawaii and then it

test marketed in hawaii and then it became an international sensation

became an international sensation the mcflurry is whipped vanilla

the mcflurry is whipped vanilla mcdonald's soft-serve ice cream in a cup

mcdonald's soft-serve ice cream in a cup mixed with a variety of candies cookies

mixed with a variety of candies cookies or toppings and served with a plastic

or toppings and served with a plastic spoon that is also used during the

spoon that is also used during the making of the mcflurry serving as a

making of the mcflurry serving as a blender blade to mix the ingredients

blender blade to mix the ingredients in 1998 dick mcdonald passed away

in 1998 dick mcdonald passed away leaving behind a 1.8 million dollar

leaving behind a 1.8 million dollar estate

estate by the end of dick's life he looked back

by the end of dick's life he looked back fondly and warmly about the whole

fondly and warmly about the whole situation with rey almost considering

situation with rey almost considering ray kroc a friend not regretting at all

ray kroc a friend not regretting at all missing out on the fortune ray made dick

missing out on the fortune ray made dick learned not to let things get to him and

learned not to let things get to him and it was for the better

it was for the better 2002 mcdonald's posts its first

2002 mcdonald's posts its first quarterly loss in history at 344 million

quarterly loss in history at 344 million dollars

dollars with this new low in the stock price

with this new low in the stock price mcdonald's started messing around with

mcdonald's started messing around with new ideas on how to revamp the brands in

new ideas on how to revamp the brands in the stores so they started out by

the stores so they started out by testing a new store idea

testing a new store idea so in october of that year mcdonald's

so in october of that year mcdonald's opened one of two of its corporate

opened one of two of its corporate stores in lincoln nebraska to test the

stores in lincoln nebraska to test the three-in-one mcdonald's concept

three-in-one mcdonald's concept the mcdonald's three in one had a

the mcdonald's three in one had a sandwich and platter dining area a

sandwich and platter dining area a bakery and ice cream area with gourmet

bakery and ice cream area with gourmet coffees and a traditional mcdonald's

coffees and a traditional mcdonald's restaurant rolled into one

restaurant rolled into one at first the idea of the three-in-one

at first the idea of the three-in-one mcdonald's was doing okay

mcdonald's was doing okay then april 2003 the second three-in-one

then april 2003 the second three-in-one mcdonald's was opened

mcdonald's was opened so even though the three-in-one menu

so even though the three-in-one menu offered things like meatloaf and turkey

offered things like meatloaf and turkey with gravy along with cinnamon rolls and

with gravy along with cinnamon rolls and ice cream sundaes most people just went

ice cream sundaes most people just went to the regular mcdonald's section to get

to the regular mcdonald's section to get big macs and fries

big macs and fries so with that the three-in-one mcdonald's

so with that the three-in-one mcdonald's restaurant concept was killed off

restaurant concept was killed off mcdonald's then started to promote a

mcdonald's then started to promote a more healthier and high quality image

more healthier and high quality image introducing premium salads mcgriddles

introducing premium salads mcgriddles and chicken selects

and chicken selects mcdonald's comes out with its new slogan

mcdonald's comes out with its new slogan i'm loving it

i'm loving it in 2004 came a documentary film by

in 2004 came a documentary film by morgan spurlock who eats nothing but

morgan spurlock who eats nothing but mcdonald's for 30 days to show the

mcdonald's for 30 days to show the effects the food has on his body

effects the food has on his body the movie was called super size me in

the movie was called super size me in which after this movie came out

which after this movie came out mcdonald's dropped the super size

mcdonald's dropped the super size options from their menu

options from their menu 2005 ronald mcdonald gets a more fit and

2005 ronald mcdonald gets a more fit and sporty look and mcdonald's opens a wi-fi

sporty look and mcdonald's opens a wi-fi service for the nintendo ds video game

service for the nintendo ds video game system

system and mcdonald's in singapore started the

and mcdonald's in singapore started the mc delivery service where customers

mc delivery service where customers could order food over the phone and get

could order food over the phone and get it delivered to them wherever they are

it delivered to them wherever they are 24 hours a day 7 days a week

24 hours a day 7 days a week in 2006 mcdonald's announced that by

in 2006 mcdonald's announced that by march of 2006 they will have nutritional

march of 2006 they will have nutritional information of all of their food on its

information of all of their food on its packaging and that the menu would push

packaging and that the menu would push for more healthier options such as

for more healthier options such as salads and chicken

salads and chicken along with this fresh food push came a

along with this fresh food push came a redesigning of their restaurants called

redesigning of their restaurants called forever young

forever young and seeing that the mcdonald's last

and seeing that the mcdonald's last redesign was almost 40 years prior in

redesign was almost 40 years prior in 1969

1969 mcdonald's was in a bad need of a new

mcdonald's was in a bad need of a new look building-wise a lot of people

look building-wise a lot of people argued though that the brown mansard

argued though that the brown mansard roos was part of mcdonald's brand but

roos was part of mcdonald's brand but spokespeople for mcdonald's stated that

spokespeople for mcdonald's stated that the renovation of mcdonald's restaurants

the renovation of mcdonald's restaurants was an investment that needed to be done

was an investment that needed to be done in order to keep business going for the

in order to keep business going for the next 50 years

next 50 years in the late 90s mcdonald's urged its

in the late 90s mcdonald's urged its franchisees to paint the brown roofs red

franchisees to paint the brown roofs red and yellow as a form of a band-aid to

and yellow as a form of a band-aid to keep the buildings looking new and fresh

keep the buildings looking new and fresh but by 2006 a whole new renovation

but by 2006 a whole new renovation needed to be done

needed to be done with these forever young renovations it

with these forever young renovations it would turn mcdonald's to look much like

would turn mcdonald's to look much like how a stand-alone starbucks coffee shop

how a stand-alone starbucks coffee shop would look

would look and for the most part the renovations

and for the most part the renovations and redesign was all for the better

and redesign was all for the better in 2007 mcdonald's put out a 42-ounce

in 2007 mcdonald's put out a 42-ounce super-sized soda under a new name called

super-sized soda under a new name called hugo

hugo 2009 mcdonald's debuts three different

2009 mcdonald's debuts three different angus burgers the angus deluxe the angus

angus burgers the angus deluxe the angus bacon and cheese

bacon and cheese and the angus mushroom and swiss

and the angus mushroom and swiss in 2010 mcdonald's debuts its fruit and

in 2010 mcdonald's debuts its fruit and maple oatmeal to its menu

maple oatmeal to its menu 2012 mcdonald's starts posting the

2012 mcdonald's starts posting the calories of each of their products on

calories of each of their products on menus and in their drive-throughs

menus and in their drive-throughs in 2015 mcdonald's in the united states

in 2015 mcdonald's in the united states started its all-day breakfast menu where

started its all-day breakfast menu where customers could order breakfast items

customers could order breakfast items any time of the day and not just in the

any time of the day and not just in the morning anymore

morning anymore in 2016 the film the founder based on

in 2016 the film the founder based on ray kroc's book grinding it out

ray kroc's book grinding it out starring michael keaton as ray kroc is

starring michael keaton as ray kroc is premiered and it hit theaters nationally

premiered and it hit theaters nationally in the united states on january 20th

in the united states on january 20th 2017.

2017. 2018 in celebration of the 50th

2018 in celebration of the 50th anniversary of the big mac a new

anniversary of the big mac a new sandwich called the grand mac was

sandwich called the grand mac was available for a limited time

available for a limited time the grand mac was a big mac but just

the grand mac was a big mac but just larger with one-third pound of beef

larger with one-third pound of beef 2019 mcdonald's opens the mick hive

2019 mcdonald's opens the mick hive located in sweden it's the world's

located in sweden it's the world's smallest mcdonald's

smallest mcdonald's it's scaled down to exact specifications

it's scaled down to exact specifications for bees to have a hive in

for bees to have a hive in the mikh hive was made to bring

the mikh hive was made to bring attention to save the bees around the

attention to save the bees around the world that have been dying off to a

world that have been dying off to a various amounts of factors the mick hive

various amounts of factors the mick hive represented the many mcdonald's

represented the many mcdonald's restaurants in sweden who put bee hives

restaurants in sweden who put bee hives on their roofs and wildflowers in the

on their roofs and wildflowers in the garden areas of the restaurant in

garden areas of the restaurant in efforts to save the bees the mchive

efforts to save the bees the mchive wound up being sold at an auction for

wound up being sold at an auction for ten thousand dollars where the proceeds

ten thousand dollars where the proceeds went to the ronald mcdonald house as

went to the ronald mcdonald house as mcdonald's has gone from a small

mcdonald's has gone from a small barbecue stand in california to a small

barbecue stand in california to a small company swimming deeply in debt

company swimming deeply in debt to a massive boom going worldwide the

to a massive boom going worldwide the familiar and great tastes of food from

familiar and great tastes of food from mcdonald's is here to stay and bring

mcdonald's is here to stay and bring more tastier things for the future

more tastier things for the future [Laughter]

[Laughter] hi can i help you

hi can i help you yeah hi can i just order one triple

yeah hi can i just order one triple cheeseburger please

cheeseburger please yes ma'am

yes ma'am all right thank you

all right thank you so now we are officially at the end of

so now we are officially at the end of the documentary

the documentary it is late november 2021

it is late november 2021 and uh you and i both deserve something

and uh you and i both deserve something after this and now you may be asking

after this and now you may be asking yourself

yourself what about the mcdlt what about like the

what about the mcdlt what about like the the fish mcbites what about the mc pizza

the fish mcbites what about the mc pizza what about all these other things the

what about all these other things the pies all the different dipping sauces i

pies all the different dipping sauces i just want you to know that

just want you to know that uh there's gonna be a lot of surprises

uh there's gonna be a lot of surprises coming very soon

coming very soon this only really covered the history of

this only really covered the history of mcdonald's there's so much more

mcdonald's there's so much more that we could get into

that we could get into here's to maurice and richard mcdonald

here's to maurice and richard mcdonald more importantly

more importantly ray kroc

ray kroc is i'm going to have my favorite thing

is i'm going to have my favorite thing off the menu which is a triple

off the menu which is a triple cheeseburger

cheeseburger and uh

and uh here's to you guys

here's to you guys dick mac mcdonald ray crock

dick mac mcdonald ray crock cheers

eat the rest of this later forgot to get a coke or something to

forgot to get a coke or something to drink

drink so to everyone watching this and has

so to everyone watching this and has enjoyed the documentary and everything

enjoyed the documentary and everything thanks for watching this took a lot of

thanks for watching this took a lot of time and effort and

time and effort and just a lot of energy

just a lot of energy and uh collecting things getting all the

and uh collecting things getting all the materials together to make this whole

materials together to make this whole thing possible i read books on this i

thing possible i read books on this i did plenty of online research and

did plenty of online research and i made sure everything was correct

i hope this documentary was very informative to you and it helped you

informative to you and it helped you on your studies or is just entertaining

on your studies or is just entertaining something for you to watch late at night

something for you to watch late at night and you're trying to fall asleep

and you're trying to fall asleep whatever the case thank you guys for

whatever the case thank you guys for watching and uh

watching and uh that's it i'm dj glowing ice

that's it i'm dj glowing ice bye

bye [Music]

[Music] you

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YouTube Transcript:History of McDonald’s 1938-Today (Full Documentary)

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History of McDonald’s 1938-Today (Full Documentary)