This content provides a comprehensive, step-by-step guide to starting a print-on-demand business, emphasizing a strategic, experience-driven approach rather than quick-rich promises, aimed at beginners seeking to build a sustainable income stream.
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I want you to imagine for a moment
you're driving a brand new Bugatti
through the sunny streets of Dubai while
passive income continuously flows into
your bank account many young YouTubers
promise that this dream is possible with
the print on demand side hustle look I
won't make claims like this I've been
around a lot longer and from my
experience if you need Grand promises
just to listen then you won't succeed
anyway however I will promise to give
you a step-by-step guide to star in
print on demand I'm going to to show you
exactly where to click and what to do to
make this business work with 0 you'll
even learn how to make products like
this and sell them internationally this
is coming from someone who hasn't just
started a few little internet businesses
and sold a few print on demand items I'm
An established millionaire businessman
that's been running companies for over
35 years so I'll be sharing some of the
lessons that you can only learn from
having years of experience I know
starting a new side hustle seems
daunting there's so much to learn that's
why this is the only print on demand for
beginners video you need to watch before
you take action right so I'm going to
split this into 10 different sections to
make sure to cover absolutely everything
firstly what is print on demand but
simply it's a risk-free way of starting
out in business let's say you wanted to
start a clothing brand but don't have a
factory to make thousands of unique
clothing products nor do you want to end
up with a basement full of unsold shirts
like a hoarder that that's where print
on demand swoops in to save the day
print on demand allows you to pay for
your products only after your customers
order them these products are then
printed with your Unique Designs and
delivered directly to your customers
this allows you to run everything with
very little money this isn't just
limited to clothing you can also do mugs
posters bags and even cushions this side
hustle is ideal for someone who doesn't
want the hassle of starting a full-time
business but wants to earn passive
income you can work from your laptop and
as your income scales the time you put
into the business shouldn't need to
change significantly isn't it wild how
these days you can potentially ring
Millions without even physically
touching a single product this concept
would have blown my mind in my day the
data backs this up as currently the
global print on demand Market is worth
nearly $6 billion and that's expected to
rise to 40 billion by 2031 from my time
in the business world I've seen
firsthand how crucial it is to operate
in the right Market believe me I've seen
some seriously smart people hit rock
bottom because they were busy building
their brand in a market that was on the
decline but here's where print on demand
is different even if you're just an
average Joe in the entrepreneurial world
you could potentially raking a fortune
if you dive into a booming market like
this one to get started you need five
things one a winning product two a great
design to go on the product three a
place to sell the product four a great
supplier and five of course paying
customers but don't worry we're going to
cover all of this today by the way if
you're new here then I'm Mark and I make
videos sharing my years of wisdom so
that you can grow your wealth so if that
interests you make sure to subscribe to
get more videos like this one so how do
I find a winning product this is the
first question most people ask when
they're getting into print on demand and
rightly so because if you get this wrong
then it could make the difference
between your store get in hundreds of
sales and none whatsoever from my
experience a winning product has two
main components the product category and
the design now you might think all of
these product categories are created
equal but far from it you need to be
very strategic about which one you
decide to use for your blank canvas you
may be thinking why not just pick all of
them and use the same design across
every product now although this may
sound like a good idea it really isn't
at first your designs probably aren't
going to be that great this means you're
going to waste a ton of time and money
focusing on different products and not
getting any sales instead I want you to
pick one product category and give it
your entire Focus once you hit over 10K
per month with that product type then
you can repurpose the same designs on
other products in a new shop it's much
better to become a master of one product
than a jack of all trades this even
applies to color options personally I
never offer more than seven different
variations as that tends to overwhelm
the customer and you you know what they
end up buying nothing so you have a big
decision to make so let me help you
eliminate some of the categories cards
and calendars are a big no from me as
they're extremely seasonal you want a
product that's Evergreen and sells
continuously no matter what the time of
year mugs iPhone cases oh and stationary
they don't really sell for very much so
personally I'd stay away from these my
role is to have at least 20 to 30%
profit margin I'm not saying these are a
definite no because if you're able to
sell them in large enough quantities
then you can make a nice profit take
this shop for example they have the
number one listing on Etsy when I search
for mug now if I dig into their figures
I can actually see that they're
generating around $30,000 a month from
this store if we assume a 15% margin
then they're probably making around what
4,500 a month in profit which isn't too
bad at all if they've managed to get a
30% profit margin then that's even
better if we're evaluating options based
purely on potential profit margins then
clothing and wallart are the clear
winners in my opinion it's much easier
to inflate the value of products like
this it's the same strategy that
Designer Brands and modern artists have
been using for years I can actually show
you some real numbers here now I've sold
some wall art before using gelato
honestly I really like gelato because
they have production facilities in over
32 countries on this point over 90% of
orders are produced in the same country
the customer lives in cutting down
shipping times even more as you can see
$49.99 and my costs were
$25.3 for the product and the printing
there was also a $698 shipping cost as
well so if we add those together that
gives us a price of $32.32 [Music]
[Music]
now if we take those numbers and plug
them into the Etsy free calculator with
everything taken into account I made
$12.42 on every sale which gives me a
25% profit margin on every product as
you can see it's so easy for your
profits to be eaten away that's why it's
so important to pick an item with a high
profit margin potential as I've already
spoken about wall art in past videos I
feel like switching it up so today let's
go with clothing so what's the best
Niche to pick it might seem obvious but
nobody cares about blank clothes that's
where you come in you need to make them
care about what you're selling you can
do this by attaching one of their
interests to the item so I could just
make a shirt like this with storm pooper
on it to attract Star Wars fans that's
the right kind of idea but it will also
get you into a lot of trouble with the
law this is because of one simple word
trade marks you should always check the
text for use of potential trademark
infringements even if it isn't from a
famous franchise luckily this is free
too and super simple it's worth checking
the UK and USA trademarks this is what
the American Site looks like just click
on basic word Mark search and then type
in the phrase I'm going to use
boomers are awesome and click submit
change this setting to live there you go
uh well for this one we look like we're
in the clear okay so I can't use popular
films or TV shows I'll just do something
completely original I like your thinking
but also no I'm going to say something
that might shock you don't try to be
original School drills into the
importance of not looking at other
people's work but when it comes to
business this is completely wrong I have
a theory that c-grade students often end
up hiring the people who get the A's
because of this there's actually a
really good book that talks about this
and it's called still like an artist
it's based on the saying that good
artists copy and great artist still
honestly it works just as well for
entrepreneurs being to original is the
biggest trap I see beginners falling
into they feel like they've got to come
up with the next big thing and then just
end up trying to sell something nobody
wants yes you may have spotted a gap in
the market but most likely that gap's
there because no one wants what you're
selling I'd say 99% of people fail at
this step so here's what you should
actually do research the market I love
using Etsy to do this as all the sales
information is public let's say for this
example I want to sell t-shirts now
since the T-shirt Niche is extremely
competitive we need to find some good
sub niches these are pockets of the
market that have low competition but
very high demand so let's type in
women's t-shirts and sort this by top
customer reviews now look ah this is one
you don't want to be taking inspiration
from as it's a clear trademark
infringement of DC Comics and Wonder
Woman I mean if you're going to risk
doing this at least pick a decent film
but seriously don't infringe on anyone's
trademarks you might get a ton of sales
to begin with but in the long run it's
just not worth it when you run into all
the legal trouble what we're really
looking for is shops with lots of
reviews as we can tell from that that
they're successful now let's click on
this one as they look like they're doing
very well now let's go on their shop
homepage and filter reviews by most
recent to see what's selling at the
moment oh I'm not going to lie to you
even I like the look of a few of these
designs myself this is a perfect little
sub Niche you'll then just have to spend
an hour or so going through
screenshotting designs that are selling
well and take elements from all of them
to put in your design you might think
this is a really small Market here but
this t-shirt here has over 130 reviews
that's important as the normal rule of
thumb is the times that by 10 and then
you have the number of sales so this
seller has sold in the region of 1,300
of these t-shirts bringing in revenue of $
$
43,6 128 when you take shipping into
account now with a 30% profit margin
that would be around
$133,000 in profit from this one design
so simple designs really do sell well
and remember you can have loads of these
as they're pretty easy to make just to
set the record straight you can't simply
copy these designs instead think of it
like making a cocktail you're pulling
different elements from various sources
combining proven ingredients so it's
important to draw inspiration from
multiple places otherwise you risk
getting banned so if you're going to
steal steal from many for instance you
could pick the font from One Design
borrow the colors from another and NAB a
section of a quote from a third Source
the aim here is to whip up a whole bunch
of unique designs for your chosen sub
Niche because let's face it we can't
always predict what's going to sell like
crazy so what's the best way to create
your designs this step is one of the
biggest roadblocks people face I know so
many people with great design ideas but
they don't know how to actually make
them look good on a computer to be
honest I used to be one of those people
but it turns out that it's actually
super easy even for an old boy like me
there are four main methods you can use
firstly you can use a free tool like
canva so I've got a list of woodwork
related funny quotes here on chat GPT
I'm going to go with this one now I'm
going to take some design elements from
other products we found earlier like the
font from this Lis in and the design
from this other one it's pretty easy to
get these mocked up on cam and it's also
a free tool which is even better then I
just have to click here to download the
image without a background secondly you
could actually buy a template or full
design so if we take this flower t-shirt
for example and I download the image
then use the Google search by image
function then you're quite often able to
actually buy the original source file
thirdly and this is one I've actually
been using a lot recently is AI tools to
design it for you now I think mid
journey is the best for this kind of
thing look it does cost you $10 a month
to generate designs and also have the
rights to use the images commercially
but it's such a great tool and I think
it's worth it now I'm lucky that my son
Curtis keeps me up to date with all the
new AI Tech if I mentioned mid Journey
to the other old boys down the golf club
they wouldn't have a clue what I'm on
about they think I'm halfway to my
holiday destination it's super easy to
use you just need to have a free Discord
account once that's set up go to Mid
Journey's website and click on Join Beta
this will connect you to the mid Journey
server inside Discord you might as well
join my free Discord group while you're
in there because there's about 40,000
people in there that'll help you out
with everything business and making
money related and it's completely free
click on ADD server then me and my
friends and just give it a name I'm
going to call mine marks design lines
now go back to the mid Journey server
click on the mid Journey bot and add app
there we go and then pick the server you
just made so I'm going to click marks
designs first let's get the settings
right type forward SL settings and
you'll get this menu select model 6 and
stylization high right now type in for
SL imagine now if we want want to make
designs like this butterfly t-shirt then
we would type something like this
butterflies in the style of Silhouettes
in a tornado pattern on a white
background now these look pretty cool I
actually think the colorful version
looks nicer this Arrow Circle button
here will run the same prompt again to
give me more options but I'm going to
click V4 which will give me more
variations like like the fourth version
once you're happy then upscale the one
you like by pressing the corresponding U
button this just makes the design larger
so that you can use it on your product
then you can just use a background
remover to get rid of the white
background I personally use photor
room.com finally you can use
professional designers on websites like
artwork and Fiverr now I've done this
before with wall art and I've been
pretty happy with the results you just
have to make sure that you're very
specific with the brief here's a look at
the brief I gave last time so you can
just copy and tailor it to fit your
needs these are all good methods so it
just depends on your skill set available
time and budget so now we've got our
designs what's the best print on demand
website for beginners this is the site
you'll use to order your products print
them and ship them to your customers
this is an extremely important section
as picking the wrong print provider will
result in some of your shipments getting
lost poor customer service and all
around massive headaches most YouTubers
recommend the absolute cheapest sites
and to be honest I've got a real issue
with this the reason a lot of them can
charge crazy low prices is because they
cut Corners in other areas wait a minute
I thought you were telling us how we
could start with $0 now you're telling
us we got to pay for websites well the
cool thing about most print on demand
sites is you only have to pay once
you've made a sale that way you actually
don't need any money up front I live my
life by the saying buy nice or buy twice
this this essentially means if you go
with the cheapest option then you'll
actually end up spending more money in
the long run as you'll have to take the
hit for the Lost items and that'll start
digging into your profits I tested out
the gelato website for myself recently
and I've got to say I was super
impressed the experience was seamless
with both the product quality and the
printing quality being excellent just
look at how great this poster came out I
only ordered it as a sample but I've
actually ended up keeping it because I
like it so much all right so let's jump
on to gelato and start uploading our
design so you can see how easy the
process is so I'm just going to go to
the menu on the left hand side and
select product catalog and then select
men's clothing I'm then going to pick
T-shirts I think we should be fine with
the heavyweight unisex crew neck
t-shirts as I can see that's their
bestseller and to be honest gelato has a
very high standard of quality anyway
it's nearly $2 cheaper than the other
more premium options and as I said
earlier it's super important to protect
your profit margins all right so here's
what I'm thinking I'm going to go with
direct to garment for this design now
don't get me wrong embroidery is pretty
cool and definitely has that premium
Vibe but let's be real it's pricier so
I'd save that for that design that
screams embroider me and hey if you're
shelling out the extra bux for
embroidery make sure it's super obvious
when you're promoting the product after
all if you're paying more it should
seriously ramp up the perceived value of
your product okay so I'm going to start
with the white option and size large but
I'll also repeat the same process with
seven colors in all sizes now it's as
simple as dragging and dropping the
design we made earlier into this Center
box there's also an option down here
where you can add different designs to
the back neck and sleeves but now for
this one I'm just going to keep it
simple and do the front if you're
interested in using them and you want to
get 50% off your first order then feel
free to sign up with the link gal.com
Sark they also give me a kickback if you
use that link which I pass on to my
video editors so if you use it then
thanks for supporting the channel once
you've got all your designs uploaded in
their different colors and sizes it's
time to start selling them but where do
I sell my products I've got a real
problem with how most YouTube channels
approach this question with one answer
they'll either say Etsy or Shopify but
it really isn't that simple I'm not
interested in rushing through this video
to get a little bit of extra attention I
know if you got to this part in the
video then you want to know the facts
before you jump into something so let's
go through both of these options so you
can decide which is the best route for
you or route for all you American
viewers firstly let's talk Etsy if we
look at the figures from February 2023
we can see that Etsy had
46.6 million visitors that's by far the
most out of every print on demand
Marketplace and that even includes
Shopify in 2022 26% of sales were made
to order merch in other words a lot of
print on demand items and 45% of sales
involved in international transaction
this means that Etsy gives you access to
a global audience of Shoppers a lot of
people commented on one of my previous
videos mentioning that I'd Overlook the
marketing cost but I didn't that's the
advantage of marketplaces like Etsy the
customers are already there searching
for these kinds of things all you need
to do is rank high enough in the search
results but it isn't all sunshine and
rainbows lots of people H up print on
demand on Etsy but more people fail than
succeed that's just the harsh truth Etsy
don't reveal the percentage of shops
that actually succeed but they have
revealed that there are five .4 million
active Sellers and the average monthly
sales per user was
$2,169 in
2022 but of course these figures are
heavily skewed by the more successful
and established shops in my opinion the
reason for people failing on Etsy is
that lots of folks just go with their
gut selling whatever they fancy instead
of really studying the market like I've
shown you in this video but if you stick
to the system I've taught you you'll
have a ser serious leg up on the
competition now for Shopify customer
data is one of the most valuable things
in business a general rule of thumb is
that a customer's email is worth about
$1 a month to a business as they can use
it for advertising to a previous buyer
as Shopify isn't a shared Marketplace
and instead is your own website they
allow you to collect this valuable
information whereas Etsy doesn't have an
option to do this legally you see
someone has to agree to be on your email
list so yes you can just download the
email from your Etsy customers but you
can't really get away with adding them
to your email list without facing some
issues not only is it against etsy's
policies it's also illegal in many
countries selling on Shopify also allows
you to set yourself apart from the
competition the bad thing about Etsy is
that your products are always surrounded
by your competitors so you're somewhat
forced to compete on price it's kind of
like this YouTube channel you've
probably got tons of other print on
demand videos recommended in the sidebar
I know I don't have to worry about you
clicking off my video though because
it's the best one imagine this you're
scrolling through YouTube but all you're
seeing are my videos it's either stick
with me or don't learn anything at all
it's kind of like having a Shopify store
if a customer wants what you're selling
they can't go off and buy it from anyone
else you've got them right where you
want them so Shopify sounds like the
clear winner right well no here's what I
suggest when you're starting out as a
beginner it's best to go with ETS see
the customer already there which means
you don't have to worry about marketing
all you have to focus on is getting
better and better at designing products
people want to buy the competition
aspect is actually very good for honing
your skills as the market doesn't lie if
your product designs aren't good enough
then you won't make any sales this will
force you to find unique gaps in the
market and level up as an entrepreneur
you can also easily connect it with
gelato by going to menu and stores don't
get me wrong the end game should be
Shopify however before you start
spending crazy amounts of money on
marketing for products you don't even
know sell I recommend you post 1,000
listings on Etsy this will set you back
about 20 cents per listing which will be
a total of $200 but the data you gather
will be worth far more once you've
identified your winning products you can
start building a Shopify store and
advertising on Tik Tok that way you'll
know if your product aren't selling on
Shopify then your marketing needs work
if you just skip the Etsy step then the
issue could also be your product and
then it's hard to tell what needs
improving think of etsy a bit like a
testing ground where you can cast as
many fishing lines as possible into the
ocean and when you start catching some
big fish you know it's time to take the
next step so how do beginnner sell on
Etsy once you've created an account
there are three hacks that you can do to
help you get notice on on Etsy and make
more sales the first hack is to make
attractive mockups this is super
important as people want to see what
your item looks like in the real world
and mockups are an easy way for you to
show them without having to order all
the different colors and designs and
taking photos mockups also seem to make
the product look much more homemade
which instantly makes it seem more
valuable to customers gato's built-in
mockup Studio actually makes this super
simple now this one here there you go
that looks pretty good so let's go with
that the second hack is to use the best
keywords this is extremely effective as
Etsy is a search engine so the more
information you can give them about your
product the better of course you
shouldn't use keywords that don't apply
to your product is you only want traffic
from people that are interested in
buying what you're selling this is
pretty simple to do so let's go back to
the listing we found to inspire our
t-shirt design as we can see they've
used wood shirt men woodworker shirt
men's funny shirt funny shirts for men
and Father's Day gift and Dad's shirt so
I'll just copy and paste these keywords
into my tags and title it's also worth
looking around for different listings in
case some of them have other unique
keywords you can copy the third hack is
to use premium branding you need to
convey quality and Trust now trust is
the most important thing in business and
you're not going to get there by looking
like a shop at the local market you need
to go for that premium Boutique fill
this is a great example of a premium
store with a clear identity you can use
the free Shopify name generator to
create a name that conveys trust and is
relevant to your shop then use the name
Checker website to see if it's available
across different platforms the most
crucial platform is Etsy but you should
also check it it's free on other social
media platforms and for the dename name
availability when creating your logo and
banner don't spend too much time
perfecting it instead focus on making it
clean and professional canva offers
numerous templates that can be helpful
the key to a good Etsy Banner is to make
it reflect the charm of homemade Goods
which corporate banners often lack
lastly make sure your shop isn't
targeting a completely different
audience I mean you wouldn't expect to
walk into an Apple store and see a
washing machine even though they could
sell them they understand the importance
of maintaining a coherent brand image if
you want to make sales quickly then
you're probably thinking when should I
run paid ads I understand the appeal of
running paid ads as they can instantly
give your Sal a boost however in my
opinion people start using paid ads well
before they're actually ready this means
they ever end up with no sales or as
soon as they turn paid ads off their
sales completely dry up I've always
Built My businesses with an organic
first approach we're living in an age of
more free reach than ever before and I
actually think social media companies
are going to start limiting organic
reach soon as they must be losing out on
millions of advertising dollars the
first thing you need to put your
marketing money into is creating short
form content this is great as you can
post it across Instagram Tik Tok YouTube
shorts it's the first type of content
that enables you to reach multiple
different platforms and it's perfect for
showing off your products you'd need to
order a few samples which I'd recommend
doing anyway as you need to double check
the quality of the items that you're
sending out then it's just a case of
creating some kind of story around your
product don't just get fancy shots of
someone wearing it or using it actually
make it a part of a story remember
people are on social media to be
entertained so if your content isn't
entertaining then it won't reach as many
people the more view you get the more
people will buy it's as simple as that
the beauty of doing it this way is that
you're able to see what videos perform
best with your target audience before
putting any AD spend into boosting the
views once you're seeing some organic
success it's time to start supercharging
it with some paid ads this way you're
building your side hustle on solid
foundations I've seen so many people
lose their Facebook ad accounts and it's
just ruined their businesses these
platforms don't have enough employees to
oversee everything everything so they
rely on Tech to police it for them don't
leave your income in the hands of AI but
that's not the biggest thing people do
wrong so what's the most common mistake
a lot of people get drawn in by the huge
figures many people say they're making
with print on demand but it's important
to remember anyone can sell at break
even or even a loss I have a feeling a
lot of these print on demand gurus and
drop shippers actually do this they just
make a loss on their products and then
Flex their Revenue figures on YouTube to
young and impressionable people don't
make the mistake of focusing on the
revenue you're generating this is a
profit game and it's important to
remember that your profit margins are
everything and you should be protecting
them at all costs I used to sell a lot
of items on Ebay I remember having one
competitor in particular who' always
tried to undercut me on price instead of
competing I'd wait until he sold out
then I'd continue to sell my products at
my normal price the surprising thing is
most of the time my competitor only made
5% profit margin whenever I saw him at
trade shows he would laugh thinking it
driven me out of the market I just smile
to myself as I still have my 30% profit
margins and I was making bang the same
applies with any business don't let your
ego get in the way you don't have to be
ranked number one to make money as long
as your profit margins are strong you
could be making more money than the top
sellers if you're choosing the Etsy
route this is even more crucial due to
the associated fees Etsy charges 6.5%
transaction fee on both the price and
the shipping fee when the item sells as
well as a 3% payment processing fee on
the total amount charged to the customer
here's a little secret that not a lot of
people know about you might be hit with
a 15% advertising fee if a customer
stumbles upon your product through an
Etsy ad from outside the platform sure
you can opt out but honestly it's not a
bad deal as long as you're clued in and
Factor it into your cost and hey don't
forget about your time it isn't free you
know it's a shame but loads of people
seem to forget to Value their own time I
mean if they were to do the math and
figure out their hourly earnings they
might be shocked to find out they're
making less than minimum wage now at a
start you're probably going to have to
hustle a bit more and earn a little bit
less that's understandable but just keep
a close eye on the profits you're making
every so often divide your monthly
profit by the hours you've put in this
will give you a pretty good picture of
whether your side hustle is on the right
track or not but now it's time for the
big question can I really make money
with print on demand or is it too
saturated right so I need to address a
negative comment I received about this
on my last print on demand video Mark be
honest about the content of your Vlogs
tell people how saturated the markets
are and stop giving them false Solutions
the world of side hustles are over
there's no such thing as a quick Buck
first of all I want to say thanks for
taking the time to comment I really
appreciate when you guys leave comments
I love reading your opinions and love to
hear about all your success as well
although there are a couple of things I
disagree with which we'll get into a bit
later there is one thing I agree with so
I want to start with that there's never
been a trer word spoken then there's no
such thing as a quick bug I know this
more than most I started as a relatively
poor kid with no qualifications and it
took me years of Blood Sweat and Tears
to get where I am today no part of my
journey was easy or quick that's just
the reality of life however if someone
told me how hard it was going to be I'd
probably wouldn't have even started in
my opinion it's much better to focus on
the positives than the inevitable late
nights and hard work maybe I should get
that across more in my video so I'll
take that point on board now as for the
market being saturated what a load of
nonsense it's hard to break into any
Market you've either got to be better or
different in some way yes there's a lot
of people doing it however the market is
only growing most people that say the
markets are too saturated probably a't
put in the hard work brace yourself
there's going to be a little bit of a
rough patch sales might take a while to
kick in but you've got to stick with it
don't do all the hard graph and miss out
on the big payoff you'll have to
gradually chip away way to carve your
own spot in the market and yeah this
could mean a few months without any
sales but don't let that get you down
just keep going and Trust the journey if
you haven't listed at least a thousand
different products then don't come back
saying the market is saturated the truth
is you've probably not put in enough
time yet and the more you work on your
skills the better you'll get as for side
hustles being dead that's like saying
businesses are dead if you want actual
proof that side hustles Aren't Dead then
you should watch this next video as I
share seven real stories about students
making thousands per month with unique
side hustles but don't click on it just
yet make sure to subscribe if you want
to grow your wealth okay I'll see you
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