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Patrick Bet-David’s $100 Million Offer To Tucker Carlson_ Elon Musk_ Free Speech_ The Future of USA
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first and foremost man um it's a
pleasure having you great to be i' I've
seen yourself for for actually quite
some time and I was saying before we
walking in here I was like oh man I
someone messaged me from your team a
long time ago to to get on uh that
Network that you created uh value
tainment yes
and you know I've been seeing your stuff
more lately obviously I saw you on Rogan
um I've seen you do stuff with Tate I've
seen you do a ton of stuff and and I
just kind of like the perspective you
take on a lot of topics a lot of
things um but first and foremost so you
came in with a book and that's releasing
soon right yes this is coming out
Tuesday December
5th so I I figured I figured like you're
probably doing like a podcast run you're
like kind of like I don't know promoting
the book or just talking about the B I'm
just on the road right now you know but
uh ours wasn't for the podcast run you
and I just connected about doing a
podcast together and it's so interesting
that I saw the I saw the Titleist and
just like just just brought me back man
it was like I've made so many mistakes
not uh I don't even it's it's like
choosing the right enemies just like I
don't know it's like seeing something
before how do I explain this like before
it was a thing like for me on social
media before like I didn't know that
social media was going to be what it is
to day right like I'm 34 years old I
started social media in 201 like 11 2010
before Instagram blew up and was this
thing that was like oh
ecomerce and I learn all the stuff and I
I learned all the you know I learned
everything the hard way I learned
everything the hard way um I learned how
to like do the marketing the hard way I
learned that like everyone's going to
like if it works they're going to take
it and use it for their own um and it's
interesting like it's so funny I I bet
you if I probably read that book like I
don't even know what's in the book which
is based on that title if I probably
read that book before I did all the
Social Media stuff I probably wouldn't
necessarily I mean I could be in the
same situation cuz people tend to make
mistakes even when they're told yo like
you shouldn't do this and here's like
the guidelines not to do this here's
what to look for to not run into this or
to not have this happen and people still
end up making the same sort of mistakes
that maybe you've learned from and
you've written about in that book um I
guess I kind of want to get right into
it with you like you're obviously wildly
successful in a lot of different facets
what do you think for young men is and
let's say like the age range of like 18
to 25 because you know everyone goes
like Oh from you know I always feel like
Gary V be like from this age to this age
you focus on this and this age to this
age you focus on that from like 18 to 25
because it's a lot of the demographic uh
my audience what do you think is the
most important thing for men to or women
to focus on to get closer to like
whatever their goal is I would say the
the the most by the way I got to tell
the audience I thought you were 5'10 soz
I was you about 265 265 if you've not
met him whichever camera I'm looking at
face to face this is a big guy okay yeah
a big I had no idea you're 63 265 I
thought you're like the bodybuilding 510
511 yeah no no yeah it's cool it's
typically we're talking about it tall
guys are not big guys tall guys are yeah
but but you're a legit big guy no so you
know it's a good question you're asking
here's what I would say for me it was
more about you know everybody's trying
to choose an industry or a software or
do I sell this product or do I go do
real estate or do I go do content
creation do I go be a YouTuber do I what
do I sell what do I do do I become a
coder I am more interested at 18 to 25
for me to learn the right habits for
example my kids I got four of them 11 10
72 okay my son everything with me with
my two kids my 11 and my 10-year-old
everything is what do do they love first
what strengths do they have that they
like are they numbers are they
sports are they art movies and then from
there is to give them the best examples
in that area for them to model right so
if I'm 18 to 25 years old and I want to
go out there and win I'm not choosing an
industry I'm choosing a leader so if I'm
18 you and I are buddies at 18 we're
like hey bro let's go make it in
Hollywood our Focus if we were 18 and we
want to go into Hollywood I would have
been like dude what Circle do we need to
get into because you see John favro
always does movies with you know Vince
vaugh you know swingers or whatever
these movies they do together Adam
Sandler always does stuff with you know
these guys always are doing movies
together so I want to get close to a
person I can model that's winning so if
it's real estate I would make the list
of top 10 best realtors in my community
I want to go work for that guy if it's
youtubing you know YouTube I want to go
find out okay Bradley does he need
anybody for me to come work for him
watch him I want to come watch to see
what you're doing I'm going to go choose
a person to duplicate their habits how
they negotiate how they fight how they
lose their emotion how they you know
lower the temperature in a room how they
read different people because you're in
a meeting with four or five people
negotiating but then the best part about
the negotiating is what the debrief on
how you go into a meeting then the
debrief after you leave the meeting so
after you leave the meeting like so
Bradley what did you think about the guy
you think he had the leverage do you
think they meant it do you think that
threat they give us that if we don't
come up at this price they're not going
to go above it you're like I don't
believe them Mary what do you think I
think you're like wow so that's how they
negotiate afterwards so now after
2425 you either are so in love with this
crew you're running with oh you're like
I don't like the way these guys do
things I can do these seven things
better and emem you transition but to me
number one is picking up the right
habits from the Right leader so okay so
I guess because I've been asked this
question so many times myself but
sometimes people just straight up be
like I don't like know what I want to do
so how do you think someone could figure
out what it is they want to do first
right so obviously if I know okay I want
to be a real estate agent I can find
these guys great advice right amazing
advice but if I'm just like looking
around at people and things and I have
an answer for this but I I want yours on
it how do you to figure out what it is
that you want to do and obviously that's
so complex and it's like maybe in this
year you want to do this and you do it a
little and you realize you don't want to
do it and then you move on but how would
you start being like okay this is what I
should go towards so so my counsel is
actually to the people that don't know
what they want because if you do know
what you like for example right now my
you know 10-year-old son he is playing
soccer his day starts off after school
from 3: to four he swims for an hour
then he comes finishes his homework then
5:30 to 6:30 is baseball then 7:30 uh uh
6:30 to 7:30 is soccer then he's going
to do Jiu-Jitsu and then he goes and
does this that's a schedule four or five
days a week
but now he's kind of like starting to
fall in love with soccer we're not going
to pick and shoes until he's around 13
14 years old to kind of be able to focus
on two of them right the kid that knows
what he's going to do at 16 years old
this advice means nothing to that kid
but the person that's in decisive
doesn't know what industry they want to
get in what matters more is the
individual you work for because okay so
let's just say if I uh um spend time
working with you or training with you
I'm a tall guy I'm 18 years old I don't
have the physique you got but I come and
start saying Hey man can I work out with
you three days a week when you work out
I go 5:00 in the morning I go 6 o'clock
in the morning I can watch to see what
you do you're super set how you do it do
you do chest back do you just do push
pull are you push push guy are you a
pull pull guy do you do legs once a week
do you do abs every day what is your
format right and I kind of study you but
I also watch your discipline no matter
what we do you don't eat a certain thing
so whether I leave you and I go do
another another industry what I picked
up from you paying attention to details
the discipline the habits that's going
to help me in real estate so it's it's
got It's industry uh uh uh uh proof it's
got nothing to do with industry you pick
up the right habits from the Right
leader then if later on you find out uh
the right industry or thing you want to
do in your life you're going to be fine
there's a quote that kind of moved me
when I was younger was called sometimes
on a way to a dream you get lost and
find a bigger one sometimes you don't
know it sometimes just kind of going
you're like you know I think I want this
I think I want that like oh there's no
that's what I want and then you're
obsessed you're maniacal you can't stop
thinking about it for 3 months six
months you're like no this is not just a
thing I'm excited about I'm still
thinking about this thing so do you
think that's that's how because all the
things you were saying is like it's all
in hindsight in retrospect of like you
knowing what you know now to be able to
like decipher obviously because I'm
asking you these questions like okay
what should a person look for like you
know you're in these meetings and you're
outside these meetings you're looking
you're attentive you're seeing you come
work out with me oh he does this and he
does that like some people don't even
know to like look for that cuz right now
in the world there's so much of that on
the internet you could just go look at
some YouTube videos you can go get some
information like you can learn so much
information freely and openly where is
like that's what I find interesting that
some people don't see that first and
foremost like that's not the first thing
they go towards like they're not
Discerning the information that way
they're just going like that guy has
success and he works out and even though
maybe they want some of this stuff I
don't know that if they're not like
looking for the right points or pointers
to to like so my my question to you was
before you knew how to look at
everything that way and you were younger
you were 18 19 like how did you start to
find your first like push towards
success where you're like okay like do
you think you're just a different breed
from like born no I I I was a so I was a
1.8 GPA kid in high school I was good in
math but I failed biology I I I was not
uh uh good in school I went to the Army
right after high school because to me
I'm going to do army for 20 years that's
kind of what my deal was that's one day
I'm staying at my sister's apartment
we're partying at the jacuzzi downstairs
off of Burbank and Balo and enino by the
way thatment complex down here yeah and
it's I'm 18 years old and then 4:00 a.m.
I come in the morning upstairs sister
wakes me up saying I don't know what you
did last night I'm about to get evicted
I'm like I don't want to hear this right
now it's I got to sleep I slept very
late you got to figure something out I'm
like I'm not figuring nothing out I get
up in the morning to go to my car 1983
Toyota Cora my mother left him when she
went back to Iran cuz I just sold my
Chevy S10 long bit with those low
profile wheels and the system that was
me at 18 years old I bought that truck
from an MS13 leader the day I bought it
that night I got arrested in LA in front
of Arena at 16 years old so that's my
story what it was at that time but so I
go outside to find a Corolla it's stolen
can't find it yeah we find find it a few
months later in Tijana but I that that
moment I come upstairs I'm in the
balcony I said what am I going to be
doing I call my dad I said come pick me
up take me to the recruiting station we
go to glandel the guy the recruiter
Jesus Gara I've been looking for this
guy since I was 18 he had been following
up with me since 14 years old he told me
at 14 a guy like you should join the
Army I said if you can get me to go to
the Army tomorrow I'm in he said it's
going to take 6 months I said I'm not
signing up he makes calls two did you
want to go so bad I just wanted to get
the hell away from here nothing was
going my way I was working on Burger
King at the time at 18 years old uh I'm
I'm with crowd of kids you know one of
the guys goes to jail for eight years
for selling ecstasy 100,000 ecstasy
pills he gets caught with another guy
ends up dying from taking Viking and
pills my best friend in the world and it
just it was a bad environment I just
wanted to get it I'm like I'm I I do not
want to be here so I got away and I go
into the army I said I'm going to do 20
years then I'm going to get out I'll
I'll be a firefighter and then I'll be a
cop and I'm good so I go to the Army I'm
in it 2 and a half years I'm the best
Hummer mechanic at my unit not a big
deal but to me I'm winning in life right
I'm a Hummer mechanic and I'm I'm a
bodybuilder that's who I am I'm training
I'm I see some old pictures of you the
old pictures yeah cuz I was goingon to
be like you would come to my room I had
a picture of like all the angel Tevis
Amy fidal and then I had Chris Cormier
Arnold you know Ronnie Aon Baker that
era that was my era right so and then
one day I get a call from a guy named
kogan and this is the key to kind of
give you maybe the answer to the
question here he calls me kogan he says
uh what are you doing I said nothing man
he says how's everything I said you
realize it's 10:00 I'm in Kentucky
you're in La what are you doing call me
at I got formation the morning he said
what are you do I said everything's
going good tomorrow I'm reenlisting for
six years you going to reinlist I said
of course I'm re it's my ceremony I'm
getting an army accommodation medal from
Lieutenant Colonel PX they got
everything I wanted on my order go to
DLI I speak multiple languages sear
School 18 Delta I'm going to Venza Italy
they're giving me
everything he says you can't do that I
said why can't I do that he says you
just can't do that he spent an hour on
the phone pleading with me to get out I
said tell me why he says because Pat I'm
telling you I believe you can be very
successful outside of the military who
was this person kogan okay this is the
this the only guy that came and visited
me in the Army he was with me for 3
weeks we had a great time when he said
this to me this was the first time
somebody poured into me where I'm like
whoa this is an interesting language on
what you're talking about believe in
you're capable of this I go to sleep I
wake up in the morning I can't go to
sleep I go tell Colonel PX I'm going to
get out I'm not staying in the army
anyways I get out and obviously from
there things change but to answer the
question for you in life those who do
something big and I'm talking very big
they have three things in common okay
one they experienced unconditional love
from one person that's all you need they
experience
unconditional love you can screw up you
can get arrested you can come home drunk
acting like a fool you're sick as a dog
throwing up all over the place it's okay
baby mommy loves you you're like man
this person loves me like this I was an
idiot tonight and you still love me wow
the possibility of this kind of love
exist that's hope two you need
Unbelievable pain of betrayal of someone
whose approval you will never gain you
will never win you're going to go it's
could be an ex could be a father could
be a mother could be a uncle a coach a
sibling somebody that shattered your
heart publicly humiliated you and no
matter how much you win no matter how
much money you make no matter how buff
you are how much you bench how much you
squat you're never going to win that
person over it's unbelievable pain
the third
one is choosing the right
enemy the third one is choosing the
right enemy explain that one the first
two I understand very clearly the second
one I understand extremely personal the
the third one I I want to understand
your perspective on it I I can tell by
the way I'm saying this to you because
that's that's kind of my life these
three the third one is like dude we
choose so many wrong enemies for no
reason like you know you're I'm a dieh
hard Laker fan screw the Clippers and
the Celtics what a waste of an enemy and
we consume our time looking at the
numbers and the data for what how much
time am I putting into this enemy Lakers
don't pay you what do you mean
enemy or this is now later on if you own
a team and you're like now you can have
real enemies because there's business
involved enemies could be you know
somebody you're competing with or maybe
a level above you it's not like a big
deal like oh okay this and then some
people just do something to you that
wake your ass up I'm
24 years old 23 24 years
old
and at this point I'm going to Vegas 26
times a year I skip the zizzi X the
drive the three and a half hour drive
that you make to go to you know Vegas
and I'm partying pimpson hoes and all
this stuff and naked was the club back
in the days that was a big deal and all
these but this is you know Garden of
Eden sentury club I'm talking Dublin's
I'm this is old school stuff you're 35
I'm 45 36 I think you said I'm 34 okay
so so 11 years so you know maybe you
know those names you probably don't know
those names but I will tell you what
happened one day I go to Christmas party
with my dad a Syrian family we're in
Glendo we're nobody our family's nobody
there's no one in our family that has
something to say say well you know the B
David family this my dad's working at a
99 cent store on uh Manchester right
next to Great Western foran Englewood
he's had so many heart attacks my dad is
like you know he went from being
successful in Iran lost everything and
he just came me a divorce just one of
those reputations incredible man so
we're at this Christmas party and 28
years old I'm 23 24 years old bro this
one relative who's a sweet guy says one
condescending comment about my
dad I have no idea what
happened I look at this guy like I'm GNA
kill
you and then I look at my dad and I saw
my dad go like this a little bit
oh so again disgust her in in
embarrassment and in pain yeah and then
I looked at him and I said I'm giving
you permission to talk to my dad like
that no problem
you want to talk to my dad like that
it's your fault Pat I said Dad we're
leaving he said what do you mean I said
we're leaving he said we just got here I
said we're leaving he said we're not
leaving my family here you're not going
to embarrass me I said Dad we're leaving
pulls me said he says this is my family
I said Dad I'm telling you we're leaving
I'm your ride tell them we're leaving
and then I go around hey thank you
everybody thank you so much we're
leaving we walk to the car we're
fighting the entire time we get in the
car we got a 30-minute drive back to
Granada Hills cuz I'm living in Granada
Hills at the time I said he doesn't talk
to you like that I said ' these people
you helped I know these people who the
hell is he to talk to like that and then
I asked my sister to come home and my
brother-in-law Sam to come on POC and I
said I don't care what happens the world
is going to know your last name they're
going to know how incredible of a father
you are they're going to have to kill me
but they're going to know who you are
Bradley I didn't know that was going to
be my enemy all of a sudden I call my
girlfriend I said we're done I go 17
months no sex my I'm telling you 17
months no sex I go 17 months no sex cuz
I'm single at this time I drop Vegas I
tell all my friends don't call me
anymore they thought I'm bullshitting
them everything for me became obsessed
about winning to make this guy proud
that fire at 2324 is still here and it's
still
pushing now enemies is not just that
story I'm telling you it comes in many
different shapes and sizes and shapes
and forms but for you and I say you I
say anybody
it's you'll make a very interesting
exercise one of my flights back from
Chicago I took a yellow notepad out and
I just started writing people who said
comments or a look that were piercing
and I just wrote it
down and I wrote
down kept writing right on right on next
page cuz typically like I'm the best I'm
the greatest you're a leader you're a
this
you're yeah whatever I read this I'm on
a
flight and I'm ready to roll and then
that became my affirmation rather than
the affirmations for me being all the
positive things it becames these
affirmations of what people said and
then that produced jeice in me wanting
to go in ways I wouldn't have normally
gone because to do something big and
like look what elon's going through
right now it to talk to you about this
yeah I mean if you look at what elon's
going through right now who the hell
wants to be Elon why would you I mean
think about it right now imagine you got
$245 billion right now yeah you're worth
$300 billion you're going to go byy
Twitter and be the most hated man in
America yeah and and not only that but
he's it's it's I always find it
interesting how like I I see people's
comments even just about that where
people say like oh this guy's going to
be broke in x amount of years like you
think the the one of the richest men in
the world who got to this point you know
is just going to be broke it's just a
crazy thing the way that people kind of
like will dig at you
but in regards to this Elon thing what
what is your take on it what do you
think about cuz I I I feel very strongly
I I definitely agree with the idea of
like
okay if these people are you know saying
oh we're not going to advertise here
because we don't like the fact that
you're on a platform and you're
allowing basically free speech that's
not being tailored to one side or the
other um then it's just a weird concept
that I see it's like are are people
resisting that like is that the res is
it the resistance towards that because
he went on to say in that I don't know
if you saw the excert he went on to say
like when he was speaking to that guy he
went on to say like if this company
fails it'll be at the hands of these
people who said we're not going to give
you you know all this money anymore and
the the guy who's who's interviewing him
is like well aren't people just going to
say like you just made Bad Business
decisions and I find it I just find the
whole thing so interesting because at
the core of it is it is it the
resistance of free speech that people
are like cuz everyone's starting to see
it now like I could even speak from a
perspective as a Creator on YouTube and
other social media platforms where I'm
like I can't say certain things I can't
do certain things I know that if like a
really dumb
example if I didn't bleep out swear
words in my podcast I would be you'd be
demonetized you'd be like a little bit
you like your videos won't show up and
it's like I could understand this one
but you know back when it was
like the co stuff it was like you talked
about this your videos were like shadow
man your account sh it's just
like it's like what became like what's
becoming of and this is a whole greater
conversation we could have but we'll
talk about that after this Elon thing
it's just becoming like a weird place
where even as a Creator and as someone
who's been on the internet I because
I've been on the internet for the last
YouTube for the last 12 years Instagram
for the last 15 like since like well I
guess 14 13 14 years since 2011 and I I
just noticed I've seen all the
transitions of it when it was like it
first started being this you know I
think back in 2017 familyfriendly was a
thing and then you know they just keep
like guising it in different things of
like
essentially you know all these big
advertisers wanting these platforms to
function a certain way and then
obviously the big platforms like kind of
you know moving for those advertisers
and then now you have this guy Elon
who's like well obviously he's very
successful highly one of the most
successful men in the world and he's
like it and then you have these people
interviewing question like well you're
just going to be like they're going to
say you made bad decisions and I just
find it so interesting the whole thing
where it's like what's what's happening
and where is this going like in the long
run is
it is
it I'm not trying to get so political
and like so divisive because like that
in and of itself is also just like
creating more discourse that doesn't
need to be there nor more problems that
doesn't need to be there but like I just
don't I don't see the a problem in
having a platform that you can say
things without it being like just it's
gone and you you can't do that in your
accounts gone now you know first of all
heroes depending on the levels of hero
are born based on tension right if there
is tension there's resistance and you
stand up then you're a hero so the more
the resistance the bigger the hero okay
a hero could be somebody as small as you
know the raccoon is chasing the little
girl the mom comes and grabs the raccoon
you've seen this video going viral and
she throws the raccoon and gets the kid
coming in closes the door that's a hero
but she resisted the pain of the raccoon
biting her hand that's a level of a hero
right right it could be you know uh a
fight breaks out you and I are at a bar
or at a restaurant and we see a guy
talking to a girl and he raises his
hands and he hits her like dude listen
we don't know what's going on here guys
this can't happen you guys got to figure
this thing out we'll go and break we're
a hero for a minute in that bar right
but what this guy is
doing they are D they're trying to
tarnish destroy his reputation at the
highest level and he's standing up
saying go f yourself and says yeah Bob
you know when he says Bob you know who
he's talking about Disney CEO Bob Iger
Disney CEO right so but let's look at
this let's actually look at
this do you know how much Disney has
lost
in year and a half of their stock you
know how much they' lost I know the
details but I do know I've I've read a
good amount about just like I don't know
if it's the boycotting just of like the
certain movies that they're putting out
like that but I've seen it go down so
$195
billion they've lost 56% of their stock
it's so bad right now that guess who's
celebrating behind closed doors Apple
because Apple's the only one that can
buy him and now Bob Iger is kind of
trying to split up the company so people
can buy pieces at a time he facts these
are facts this is online you can go take
a look at this so they've been having a
conversation with apple Apple's sitting
right now on 150 give or take billion
dollars of cash you're sitting on real
cash you know is what they have and
that's public info it may even be a low
number I'm giving you so let's look at
Bob Iger Bob Iger chose the wrong
enemies what did Bob do Bob chose
parents as enemies B Bob chose parents
as enemies and he chose the transgender
Community as his allies what your number
one customer isn't kids your number one
customer is the person that controls has
the power of the remote that is the
parent you you thought for a second the
the kid is putting on you got to win the
parents over so what happens flop after
flop after flop after flop after flop
that Disney has so for Elon when he's
taking a position like this or even Dana
you saw the clips with Dana you know
with pelaton or Dan couple of the
companies he talked about you're seeing
guys like Dana guys like Elon inspiring
others and some of this started off with
a little bit of trump where he was not
backing down from the media inspiring
others to say I want to have a backbone
you just saw Connor right now saying
what are you doing to my country like
this is this is when you're starting to
see hey I like the fact that you got
pride in what you're doing I like the
fact that you got pride in certain
values and principles that you got going
on and elon's definitely got that but to
me I think this is a very normal
transition that you're going through uh
uh were your parents married or did you
did they go through a divorce oh my uh
my mom my mom remarried my my my parents
got divorced when I was five like my
father had passed away when I was very
young yeah he took his life when when I
was six and then my mom remarried after
that I had no idea no it's fine yeah
that's the whole sorry to hear that bro
yeah we talked about the pain thing
earlier that was like the driving factor
for a lot of I totally got you so when
you like think about your mom gets
remarried you're five right boys no
matter how old you are you're protective
we're all protective right in a weird
way we're all kind of protective of our
mom say the man comes in and he imposes
himself on your mom
okay and he does a little bit and your
mom's like I'm sorry Johnny a little bit
more I'm sorry Johnny and then he now
starts becoming an and then now
he pulls out the violent card or now he
starts becoming like a jerk now he
starts humilating in front of everybody
all of a sudden one day you're 12 years
old you just come and you punch him in
the face and you throw some at him
or you even at that moment you all
you're thinking about is protecting your
mom you hit him with a baseball ban okay
and he's bleeding you know what just
happened he just
realized he can't screw around see the
way Bullies Are wired Bradley is they're
going to go as much as you let them go
yeah mainstream media bullied
politicians bullied government bullied
today Joe Biden tweeted something out
and he says did you know if we tax the
billionaires in America 25% of their
wealth over the next 10 years we would
get $440 billion think about what we can
do with that $440 billion you know what
I said I tweeted back I said you're you
would spend it within a half a second I
said I trust money being more in
innovators hands than politicians hands
because they know what to do with it
yeah they're not sending it in random
places that's the point but the point is
now we have these social media tools to
push back and then people who are trying
to figure things out they'll sit there
and say you know what he makes sense
he's right why would we give that money
to the government so the great equalizer
has been what Elon did if Elon doesn't
buy Twitter you think YouTube would have
been looser today YouTube would have
been tighter today what Elon did with
Twitter he opened up the floodgates for
everybody two companies Spotify not
dropping uh uh Rogan big deal yeah Elon
buying Twitter and I would even put
Rumble in there with what Chris is doing
right these three companies got
everybody to be like Whoa We have
competition now guys we can no longer
bully we can't just control we can't and
that's a good thing I have a question
though you know when we because when we
talk about like this whole like these
companies being bullies right and I I
very much I've seen a lot of your stuff
obviously I'm just say like I'm not just
over here like just citing everything
you say but I'm I'm on the same page as
you but I want to play The Devil's
Advocate CU otherwise it's like we're
just in aamber so my question is like do
you think that uh these companies have
some like just cause in their mind for
the decisions that they're making like
do do you think that they think that
they're doing like a good thing like
genuinely do you think these people are
just like in a room being like we're
evil and we want to do evil to
people cuz I also don't think that
that's true but I don't know to what
degree yeah it's okay so let's let's
unpack that so a percentage of people
maybe I actually do believe a percentage
think some people are evil a percentage
of people think they know what's right
and you don't okay they think they're
better than you they think they're
smarter than you they think they know
what's best for you and I simply because
of a piece of paper they got from a
university that brainwashed them into
thinking they're a leaders and were
dummies okay a percentage falls into
that camp so one a group that's true
believers that think the opposition is
evil two is a camp that has been
convinced that they are uh uh right and
the rest of us are dumb and we're greedy
we're selfish whatever we are right and
then you have a third Camp the third
Camp
is a camp where um you know these are
guys that are owned by the money people
for example
why why did Elon say go f yourself let
me say one more time go f yourself right
why did he say
that because he has money he doesn't
need your money he doesn't need
advertisers money so he has put himself
in a position to not need the
advertiser's money so he can't say that
now flip it okay if your name is but do
you think Elon could sustain Twitter
without advertisers money well here's
what's going to this is going to be
great case study by the way there's a
big risk to it right yeah so the the the
greatest risk to it is the people that
support what Elon is doing they have to
keep him in business for example every
time we go to Barnes & Noble I want
Barnes & Noble to stay in business
because I want a bookstore to stay
business so we'll go in and we'll buy a
few thousand dollar of stuff we
literally will go in and they know
they're here so we'll get cases kids go
boom boom boom boom and I always ask the
cashier how's business when he go your
calls are the profits good we're still
doing okay fantastic that's great and I
encourage everybody to go keep buying
Barnes & Noble books for them to stay in
business right okay if you support what
Elan is doing you got to support him
financially you got to support him by
defending him you got to support him by
making sure that he makes it the company
makes it that's what customers have to
do what's happened with Disney you know
what people have said with Disney I'm
canceling my membership that's what
they're doing so this is what happens
when you forget who the customer is you
make some mistakes and Elan is trying to
say this is who I am so the people who
respect his boldness have to jump in
there and say how can I help you how can
I support you so to the last Community
with this whole ESG Community the Dei
Community the CI Community the corporate
Equity index the diversity Equity
inclusive you know we got to hit these
numbers if you guys got this score we'll
invest money into your company if you
don't we won't give money into your
company you'll be downgraded as your
stock if your stock gets downgraded and
all this other stuff
so watch what happens this last year uh
out of all the uh major league baseball
teams right do you know what's the only
major league baseball team that didn't
have pride
night I don't the Texas Rangers oh
should have figured you know the world
the freaking Rangers won the World
Series think think about how weird that
is for a second yeah Texas but that
can't CH I mean but the point is they're
not the best team in the league I'm a
Yankees guy I'm you understand I'm like
think the energy is that real but but
that's not the point the point to me is
Sometimes some some things are in our
control maybe God is trying to say
something I don't know what the hell was
the Rangers doing winning you were not
the top five best team in the league
they won the damn worlds and they're the
only one that didn't have a pride night
so what's really going on today I think
today is like today's a like if there's
ever been a time where you know the the
right enemy the right thing that drives
you can bring out the best in certain
lead leers that we haven't even yet seen
like imagine how many
Elan how many kids Elon is inspiring
like we don't even know the next layer
of yeah 50,000 elans that are I'm going
to be Elon I'm going to be think about
what they're going to be doing we're not
going to see that for 20 years yeah so
so so the point is these guys that are
standing up they're inspiring an entire
different generation of people but Elon
also needs the backing from the people
who support him to also defend him
that's how we show support to a certain
value and principle that we're about as
well yeah yeah I mean dude I I I love I
love what he's done I love what he's
doing I I love what he stands for I love
the fact that you know you don't take
like that and because obviously he's in
a position to not have to take like that
um and I just I just think like nowadays
it's becoming I don't know the internet
and social media and news and politics
and Wars it is becoming a very
interesting thing I think I I was
talking to someone about this the other
day but you you would I mean only 10
years older but I feel like it's kind of
always been sort of this like way it's
just been a lot more in our face because
of so social media and the way
everything is more rapidly spread like
do you think that social media is
having CU I remember it was so funny
when social media first started I it was
doing Instagram and like like even
YouTube everyone's talking to you like
oh you're like some like stupid kid like
this is kid like this is not really
going to be anything that like oh this
is dumb and like these are all real jobs
and like this is all like and now it's
like there's so much focus on social
media oh yeah it's just it's crazy how
it's all progressed but I guess do you
think that social media has been like a
a net positive or a net negative in this
whole like seems to be like ideological
war in a sense all right guys quick
Interruption for the podcast T the
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right now uh yeah or just don't have a
gift for Christmas that's that too it's
just exaggerated everything that's all
it's done yeah so you know back in the
days like 30 years ago if you are at
work and you're an executive at you know
let's just say whatever uh company Del
Taco and you're their vice president
you're making 150 a year and you get
into fight with your wife okay you get
off the phone your office phone 6:00
terrible fight you're on your way home
on 405 free way you got a 45 minute
50-minute drive you got 50 minutes to
calm down before you get home and
decrease the chances of a terrible fight
today you're that same vice president at
Del Taco you're making 150 200 Grand a
year you get into a fight with your wife
at 6 o' you got 50 minutes drive time
your texting her your calling her your
FaceTiming her your immediate reaction
emotionally is experienced right off the
bat okay right so we offend we
disrespect the tension goes higher and
we don't have a oh boom go back to be
normal right reality reality this thing
exaggerates everything right it's an
exaggerator it's a two but it
exaggerates now having said that if used
properly you know it can do a lot of
good if used negatively it can do a lot
of damage we're seeing the negativity on
kids with Tik Tok we're seeing you know
the craziest thing we're seeing that
that's being done that's inspiring
younger kids like if you look at the
percentage of kids that are part part of
the lgbtq community you look at the
traditionalist it's 7% these are people
that are born in the you know they're
they're pre- Boomers Boomers is like
1.7% then it goes to like 5% then 10%
genz 21% identifies as lgbtq what you
mean in 50 years we went from being 0.5
5.7% to one out of five yes how the hell
does that happen because they're on Tik
Tok and on Tik Tok whoever they turn
into a hero we going to model so for
example watch this when you and I were
coming up it was about life of the Rich
and Famous right so it's like oh my God
this show life of the did you see that
limo one day I'm G to have a limo when's
the last time you got Lio limo think
about a limo right limos used to be like
do we getting picked up in a limo
tonight when we go out right today limo
companies are going out of business
there's no such as a limo thing right
wow look at the house look at the
helicopter look at the pool look at this
today it's you know almost confusing
that that's bad it's gone from being the
life of the Rich and Famous to the life
of the poor and victim like oh my God
you know so what can I do to get a
bigger reaction of people feeling sorry
for me today so that's very confusing so
now
kids are indirectly like the the the
Energy power Fame Prestige brings to
want to have that like no matter who you
are at whatever level you want to walk
into a room and you want to have some
respect you want to have some Fame
within your cousins I'm the one that got
my four-year degree from UCLA you know
I'm famous for the UCLA grad or I'm
famous because I just got promoted to my
regional vice president of Budweiser and
I'm doing this I'm just about my first
condo we want a little bit of that
Prestige and the fame and the respect
become like a trophy yeah we but
whatever
hero that whatever the market turns into
hero kids want to look up to and become
that right emulate yeah emulate exactly
so it's very I mean the Market's turning
some of the most weirdest things into
Heroes Tik tok's turn some of the
weirdest people into Heroes so is
Instagram so is mainstream media so kids
are so flipping confused like if there's
ever been a time to take your kids out
of Public School today's a time like
when you and I went to did you go to
public or private school both okay yeah
so I went to private and fifth grade in
Iran and then it was all public school
from Germany and in La I went to
glendell high school and Wilson junor
High School so public school I went but
public school back then was not the
public school of today today's public
school is a very different public school
okay it's been 16 17 years since you
went to public school and it's been a
long time for me as well it ain't the
same thing today so protecting your kids
to make sure the influence they're
getting having the conversations with
them asking them what do you think about
this asking them what teachers are
saying asking them what kids are saying
in school talking to your kids early
about that kind of stuff most parents
are afraid of doing that and if you
don't teach them trust me somebody else
will and you're going to lose your kid
for 5 10 15 20 years and it's it's
interesting I've had I had a few
conversations with people like I just
randomly went to a beach uh I don't know
a couple months ago I randomly went to a
beach in down in San Diego and I was
just like standing there some guy
recognized like oh you're Bradley I seen
your podcast and then he starts telling
me about like his his daughter and how
she's in school and like these these
things that that these teachers are
teaching her um in regards to the LGBT
stuff and then in regards to like some
socioeconomic stuff and I'll just give
you the socioeconomic stuff he's like he
was having this conversation with this
this like teacher after the fact CU he
was listening during a zoom like
teaching because this must have been
during like the end of or something and
uh the teacher was like she he said
something and he asked the daughter like
he hears the teacher talk about like oh
this uh this is a homeless guy or some
like there's someone with a Ferrari
and the person with the Ferrari should
sell the Ferrari and like give money
that a homeless guy and uh and then he
goes back to his daughter and he's like
hey what what was this like conversation
like what did you take from this when
cuz he heard it and then he went and
asked her oh and the daughter was
telling him how like oh
like uh people with money not are bad
but they don't need it and they should
give it to other people and I'm like and
he was also like this is just a weird
there's no real like how do you teach a
kid there's without any sort of context
outside of that like how did the person
get the Ferrari how long did they work
to get the Ferrari like how did the
homeless not that like you shouldn't
help other people but it's like to just
go from like okay like that's a that's a
very like high level like socioeconomic
like like Conversation Piece that you
your teacher doesn't need to be having
like I think the class was like math
like they should be have a conversation
about math and like the problems that
they're solving in that class and not
like this this teacher's own sort of
input on the socioeconomic status of the
world and how you should treat people in
it and stuff it's just it's just a weird
thing to have your teacher teach that
without teaching any sort of perspective
around that and also just kids are not
like they're not ready for those certain
conversations yet and if they are maybe
it's with from their parent right and
not from a teacher that's supposed to
teach math or like social studies or
something and it's just kind of it's
weird because I didn't realize that
until that point because I've always
heard these conversations that people
have and they're saying this and I'm
reading on Twitter everyone's fighting
over this and kids in schools and all
this like I don't and then I finally had
these conversations I had one there and
I had like two other ones in like Santa
Monica same kind of situation walking
around and people talking to me and like
they're with their family and I just
have like little conversations and I'm
like wow this actually happening that
like people are obviously teachers have
their own sort of input of like oh I
believe this or I believe this and
they're like injecting this into
children and it's like
that that there should be some sort of
like line there you know what I'm saying
and there's just I don't think there's a
line there like because there you can't
even control it cuz unless you're in the
class 24/7 you couldn't be like what's
being taught to my kids that's right and
it's just a weird time and then like you
said you go to social media but the
social media one trips me out a little
bit because it's also like algorithm
based right I don't know like are the
algorithms themselves a platforms
themselves injecting this sort of like
narrative into itself to like spread cuz
algorithm algorithm based stuff is like
specifically nowadays you click on
something it knows it knows your phone
knows everything you touch everything
you type everything you say it knows
everything and it it puts it into these
platforms and gives you more content
based on the things you're saying like
you never you know you're on Amazon it's
like you buy something it gives you like
10 other things to buy all this kind of
is all based on your input so I also
with the social media side of it
obviously the parent side is a little
bit like more cut and dry even though it
has to be like looked at for it to be
fully understood which is like a whole
another undertaking but social media
side is is like it's too it's too hard
to say this is exactly what's happening
unless there's some other outside Source
that's like injecting I don't have kids
no I want kids you do want kids I I
totally want kids okay so you're not
you're not part of the camp that's
afraid of having kids I mean I'm
somewhat but but I want a family I want
a family more than anything I love that
yeah but but what I'm saying is like
social media is like the algorithm based
if I'm a kid and I'm looking at this
then I just start seeing more of it yeah
of course I I go down that road just
like politically speaking people they
listen to this way this person talks
they just get more of that or more of
like that side of the spectrum of right
and wrong and in this political sphere
but the same thing with like that sort
of content because you don't just start
getting that content randomly unless
like you're kind of engaging with it you
know what I'm saying so that's what I'm
saying when when we talk about the
social media and like people getting
these like Heroes that they're looking
up to and like kind of like starting to
emulate I'm I'm wondering is that coming
directly from the platform pushing it or
is it the kids are actively like
searching it and finding it because
they're being questioned or asked about
it well regard regardless of what it is
if if the algorithms favor a certain
content going viral more than another
one I mean it's there's already certain
words you use in your titles that if you
do it's going to get suppressed you know
that's so the the the the major virtual
governments these social media companies
have the power and the authority to
control what goes viral and what doesn't
go viral they have that influence period
right yeah like you know how you go to
your video creative Studios and like
suggestions how many views out of the
million views how many of them were
suggested videos oh okay and you look at
somebody else's Channel you're like 49%
is suggested I'm at 22% huh yeah that's
interesting you're getting 49% suggested
why got it what if you were 49% it's a
very interesting data to look at yeah on
your videos right so all of that
stuff is around but again for parents we
have to simply be involved we have to
simply be asking a question like with
your friend the guy you met at the beach
in San Diego when you're walking the
guys come and say hey Bradley I know who
you are and what the teacher did to them
you just have to have the conversations
with them yeah and let them what do you
think about it what do you think about
this so the other day my kids and I
we're at this restaurant we go to Louis
bossi in uh for laudale and I typically
used to go there three to five times a
week I would have my meatballs and
balsamic glaze my you know the B with
Martel and all this stuff they been with
your Arnold pump they treated me royally
but I haven't been there for 2 years cuz
I moved to Fort laale so I don't
recognize the camp I go to my wife and
kids and the hostess at the front has
her back towards me hey is it going to
take a long time to
no interesting that's the service yeah
okay finally they take a CTI us on a
back waitress comes up uh so you guys
going to have a same thing is it just
going to be water I'm like ma'am is
there any way you can lower the
temperature NOP
you can't turn off the
nope okay let's go what happened I I
don't pay for customer service like this
right out of here no no no I'm so sorry
just I said no no we're out of here my
kids this has happened in front of my
kids I said guys my wife knows okay
let's go where we going babe I said babe
where do you guys want to go let's go to
Seasons 52 we haven't been to Seasons 52
in boa for two years so now we go to
Seasons 52 boa and I tell him so now
we're talking in the car so tell me what
happened there well you know she
shouldn't have said nope I said but
what's the point though so I explain
them the tears I said you know there's
this thing called Yelp if you go on
McDonald's Yelp the average McDonald's
Yelp rating is one and a half out of
five and a worst score you can get is
one so they suck in customer service but
guess what you're only spending 10 bucks
what do you expect yeah you're not
getting a low of service for the money
you're spending so there's tiers to
restaurants lowest tier don't expect
great customer service that's why you're
paying such a little money then it's
next year then next year then this tier
this tier if you're paying 200 bucks
ahead guess what they better give you a
level five service right or else I said
we went to here so Daddy risked going to
a restaurant where the food isn't that
expensive so the waitress could or could
not give you get service that's my risk
but I get to choose what I expect from
service and I chose to leave now we're
going to go to this
restaurant when we walk in if this guy
gives us great service and asks the
right question I want you guys to pay
pay attention we will determine what tip
this guy gets the average tip people
give is around 18 to 20% but we'll
decide what we're going to give this guy
the guy comes in hi hi Mom hi Dad hey
how are you guys okay so what can I get
you what would you like Mom what would
you like Dad great d d how about how
how's he doing so far oh like a nine and
a half okay so he doesn't know we're
doing this to a guy named Michael
anyways it ends crushes it I've never
met this guy before gives incredible
service food ends everything is good he
keeps coming back grief on time
everything on time I said what should we
tip this guy Daddy I think this guy
deserves 30% I said how about we give
him 100% he says 100% I said 100% but I
said but here's what I want you to do I
want you to take the receipt to him and
tell him the reason why we chose to give
you 100% is because we the bed David
Family Value people who go above and
beyond with service and we value what
you did to us you were fantastic
they take the bill they go up to the guy
Michael we chose to do this and I'm
recording this and I take a I said do
you mind if my kids take a picture with
you the gu's emotional in tears we take
a picture with the guy and then we leave
we get in the car so watch what happened
there they just experienced that making
a sudden decision of waking up and
leaving to then if I don't do the second
part these kids could grow up being
yeah I see so you have to do
the second part and explain it to them
and say hey here's what's going on with
these kids the average kids that I go
through that feel like they have this
they typically have mommy issues or
daddyy issues or upbringing or they
didn't have this figure or they didn't
have that figure you have to understand
that you have that and this person
doesn't have that and why do you think
this person feels this way so I'll have
my kids watch uh like you got to have
real early conversation with your I had
my boys at five and seven years old in
my shower in Plano I said okay mommy's
there brushing her teeth I said okay
guys I got to have a conversation with
you come
here why what's going on come here stand
right here we're all taking a shower
Sons Daddy and the two boys I said' who
peee is that and you're like looking at
me all weird I said whose dangling is
that mine who is that mine who is this
yours okay who gets to play with
yours who only you God gave it to you
for you to play with it who gets to play
with yours only me who gets to touch
that nobody nobody okay who can one day
touch it who when one day you meet a
girl then she'll do that and help you
touch it but till then it's only for
yours to touch mine is your mommy's
yours you're going to find yours you
know what's crazy about this I've never
actually ever thought about cuz
obviously I want to be a father I want
have kids I've never actually thought
about how real this the way you're
explaining this in this moment would be
is like but you know when you going to
do explaining it and they're going to be
like okay but guess what happened to
them now they understand this is mine I
play with it you play with it you play
with it great you don't know what's
going to happen in school when somebody
comes us I show you mine you show me
yours and all this other stuff with two
boys and all this you're like no yeah no
you're not going to do it and it's only
for a girl one day it's only for a girl
one day you shape their mindset that way
God will choose a girl for you one day
right so then they replicate that to
each other and it is a standard and you
have the same conversations and I ask my
my wife just ran out she like this to un
I said baby you're going to have this
conversation with your daughter one day
but we need to have these conversations
today probably more than ever before and
if parents were open about it we're
talking about it then we're setting them
up for Success it doesn't mean they're
going to be bulletproof and people can't
try to find ways to exploit them or take
advantage of them but at least when that
opportunity comes they're going to know
daddy and mommy had the conversation
with them on how to make a decision for
themselves what what do you think
changed what do you think change where
we got to the point where we are now
where it's just so everything's so like
loose cuz you you you know you're a
little bit older obviously you have
children yeah what changed is it just
like some like what cuz cuz in my
opinion not my opinion but my question
to you is really like what what what
would be the purpose of this like I'll
tell you I'll tell you solution of okay
so I'll give you my there's three
communities that have ruined America
three communities that have ruined
America it's the tolerant
Christians it's the do your thing
Libertarians and it's the rich
Republicans that don't want anybody to
know that they're Republicans because
they're afraid they're going to lose
their Democratic friends they won't be
invited to those parties so let me
unpack this for you most Republicans are
cowards internally they're frightened
they're so afraid they're so scared they
and when I say republican forget about
Republican let's say conservative is the
word most conservative what's
conservative it's my money I worked hard
for you know my kids conservative I
believe in family I believe in man and a
woman married have kids and they rais
conservative beliefs right okay so why
Christian tolerant Christians because
there's so much like it's okay hey it's
okay where the hell are your standards
say it's not okay what do you mean it's
okay no it's not okay stand up and say
no it's not okay the pope it's okay come
have a lunch in with us yeah invite that
trans group yeah let's do this what the
hell do you mean it's okay where's your
backbone what's the manual you follow
did you recreate one do you have a new
one you know why Muslims are growing at
the pace that they're growing say what
you want about Muslims they average 2.9
kids per woman Christians average 2.1
the way it's going right now within 30
years Muslims are going to be running
America whether you like it or not the
house the Senate Governors are going to
be Muslims it's what's going to happen
they're having more kids because of the
birth rate it's just not you're not
going to be able to compete with them
it's purely mathematical okay Christians
non-muslims are not having enough kids
us at this pace if we go with the math
it's going to be a Sharia law in US it
may take 30 50 years but it's eventually
going to happen because Christians only
only have one kid or two kids Muslims
they want to keep having kids and God
forbid you say something about Prophet
Muhammad God forbid you say something
about their God God forbid you
disrespect them do you know what happens
if you do that kabib is an a press
conference with Connor yeah the guy asks
a question and he says hey uh uh kabib
uh you know uh uh Salam alaykum hey and
also Conor want to congratulate you on
your proper 12 drink kib responds hey
hey you can't say those two things at
the same time you can't say Salam Alum
and and then he says yeah shut the
what are you going to do do something
about it right he did yeah and he
wouldn't let go and then he lost his
mind you think khib gives a about
money had him at my event a few months
ago we we're doing an interview khib is
such a believer of his country and his
religion that they're not tolerant so
the tolerant Christian in America ruined
it like yeah let's take out let's take
out
prayer out of school and replace it with
what whatever you take you have to
replace it with something for example
let's just say you're a smoker and you
smoke two three packs a day I'm going to
stop smoking the way you quit is you got
to replace it with something right what
are you going to replace it with Vape
it's the same well I'm going to
quit smoking this but I'm going to
replace I'm going to quit doing this but
I'm going to okay what is that going to
be there's got to be a replacement we
replace prayer with what indoctrination
so number one problem was number one
Community was the tolerant Christians I
don't want to go too much into it but
that's the first one the second one
thing is Libertarians and I identify as
a Libertarian because I'm kind of like
the guys like look let me just do my
thing and just kind of leave me alone
that's what I want to do yeah because
let's talk about this and then I want to
talk about more about tolerance we'll
talk about it after no problem yeah so
so the the libertarian side is kind of
like you know who the the the most guys
that just work and do their thing and
they're kind of independent they're
Libertarians they have the wiring of to
I don't care if I want to put drugs in
my body it's my if I want to smoke with
it's my body if I want to do this it's
my body all right cool to to each his
own right okay that's great but the do
your thing libertarian Community gave so
much leeway to The Establishment that
finally they're like oh now we're going
to do our thing with your kids because
they're with us now in school eight
hours a day they spend more time with us
than they they do with you mommy and
daddy oh we screwed up what's the
purpose though like what what's the
point it's control and to get him into a
way of thinking that's different than
yours and mine look if you want data in
America Public Schools do you know what
percentage of English teachers donate to
the Democratic party
98% do you know what percentage of
science teachers donate to democratic
party 97% do you know what percentage of
Math teachers in public school this is
public information Math teachers is not
98 is not 97 it's 87 why because at
least math you and I get to sit there
and say yeah that that logic doesn't
make sense the logic doesn't make sense
what are you talking about this just
doesn't make sense so there is a and by
the way in Twitter when one of the first
things that Elon Musk when they went and
found out about all their employees 98%
of Twitter employees were donating to to
the Democratic party so that was one of
the first things that Elon kind of
leaked to the public he's like wait a
minute what the hell is going on here
with the Twitter files when they
released it to the public so the first
one is a tolerant Christian second one
is a li do your thing Libertarians and
the last one is is the the rich
conservatives that are afraid of being
targeted God forbid they target them so
hey make sure we don't tell anybody
because if they know we will not be
invited to that party you know what's
funny about this one yeah I have a
really famous friend like a super famous
friend who's uh in the music industry
and uh I I'll never say the name but he
uh I remember he was talking about not
posting like or having to post uh
congratulations for Biden for winning
the
election um when he didn't feel that way
but he knew that if he didn't post it
he'd be somewhat alienated from this the
I mean essentially the music industry
that's right and you know I guess a
portion of his audience and he would be
but that's crazy it is cuz like
I guess the thing that I I I could I
could see why but I also go like what
what's happening like why why are we
losing we've lost our backbone that's
what I'm trying to say we've lost our
backone
so we have gone away from putting a
leader first a leader with backbone as
first okay everything in life is but is
it because everyone's afraid of losing
money no no we've made money God instead
of leadership and values and principles
like don't get me wrong you got to have
money to have a bigger mic for sure yeah
but at what cost at what cost so you
know how much money can I give you for
you to become gay tomorrow can I give
you a billion dollars it wouldn't change
my sexuality for money but but do you
understand what if I told you starting
tomorrow I want you to do a surgery I
want you to become a girl I want you to
get a boo I'm being honest with you but
I want you to think about this would you
do it for a billion dollars no would you
do it for10 billion no I love be me what
if I made you the richest man in the
world no that's the point we need more
guys like you but but watch how stupid
of a question this is what I'm asking
like kind of a question does somebody
ask me what are you talking about that's
the point we got to get back to that
there's certain limits in life but we're
not even talking about a billion dollars
here for most people it's like I know
that but but but but trust me like
sometimes it's become Fame and money has
become more valuable than actually being
a valued leader with character that's
tough that's stubborn that's willing to
stand up that's able to reason and able
to you know give his message give his
argument get people to say here's how I
think about this here's what I think we
ought to do here's why we ought to rise
up and stand up for this we have we are
out of whack in our priorities we we
look at heroes in a complete different
way because of social media error it's a
very confusing way of what we look at
you know it's it's not it's not it's no
longer about how many followers can I
how many likes did I get how many this
and by the way this goes across the
board to everybody versus n I'm good man
we're not taking money for that no we're
not going to be doing that part you know
like the other day had a conversation
with a couple of our sponsors they're
like well you know we'll give you a
million dollars nope we're not doing it
we'll give you million and a half
dollars whatever the number they were
offering us am I guy the marketing guys
doing the math he like man 7% path we
got to do this I'm like I'm not doing
this what do you mean you're not doing
this I'm telling you I'm not doing this
I'm not going to do this for any amount
they give us that's not my brand that's
not what I believe in what sort of
products are you talking about it it
it's a random product that I mean for me
if you told me right now for me to do
alcohol say you know uh uh I don't drink
beer okay I used to drink uh uh a good
what do you call it what was Blue Moon I
love Blue Moon I don't drink beer um I
will have an oldfashioned okay and if
you ever have an old fashioned with me
and they'll bring it I I'm going to have
one4 of it and that's it okay I have a
glass of wine if it's a nice super
tuskin wine in my house I got a few
hundred, worth worth of alcoh when he
comes to South Florida we'll have you on
and I'll we'll have lunch at the house
together you'll see tell me what I know
about the alcohol nothing and by the way
I try to finish all the qua tequila when
I was in the Army couldn't do it I drank
tequila every day in the and I'm telling
you that's that was me every single day
my fridge had the cheap $8 bottles of
tequila that everybody would come and
get I was broke every month because that
was my priority that's funny but but the
point is like
we we need to talk more like Elon Dana
gets up there and says go screw go f
yourself go this like yeah backbone
stand up and say no to some of the money
so I I agree now here's the question for
for most people though right they don't
have the hundreds of millions to be able
to stand in that position not saying
that you can't stand in that position
without that money it is it is from a a
more not that they just were given it or
they just found themselves there like
obviously they did a ton to get there
but people now who let's say are just
working to figure it out do you see why
it's harder for them to stand and say
this because they kind of maybe they got
a job at in Disneyland you know what I'm
saying or even during the where it was
like you can't go to school yeah no I
just yeah go the answer is leave just
leave no dude that's why I said at the
beginning when you said like 18 to 25
what do I do choose look so you know how
every year we do business planning okay
and when we're doing business planning
by the way I'm only saying this because
I know people will be like what about
this to get it bro I because I
understand I get what you're saying but
what what I'm saying is like you know in
life when we're doing business planning
and December is typically when we start
planning for next year like okay I'm
going to do a life plan or a business
plan okay so what do you actually go
through I put something on Twitter today
about the
10 things right here's what I said
number one manage which friends
co-workers and relatives influences you
both negatively and positively so for
example when you go through this make a
list positive influence negative
influence and if I spend this many hours
a week with these guys and this many
hours a week with these guys dude I'm
cutting this fat and I'm done and the
way you train your friends is in the
following way if you typically respond
back to them within 2 minutes cuz you
know friends you text them within 2
minutes respond back to them within 6
hours then the people you respond back
to in 6 hours move them into the 12h
hour category the people you respond
back to in 12 hours move them into the
24-hour category talking about removing
removing the negative people out of your
life is one of the first things you got
to do so now watch the second thing I
have here on the I won't go through the
whole 10 thing but I'll tell you the
second thing which is very very
important is choose which circles you'd
like to be in make a list and say man
which like I remember back in the days
when I started creating content I'm like
dude who do I want to be like okay these
are the guys that are here I don't
relate to this I don't like his style
[Music]
there's boom that's my guy I relate to
him that's my kind of guy guess what
some circle is going to take six months
to get into some 12 months some may take
a decade to get into right yeah but
today the circle is also the company you
work for go work for a company that you
believe in their values and principles
go work for an organization that you're
willing to run through the wall for can
you imagine you work for a company that
you don't believe in what they believe
in now you may say but I grew up loving
Disney it's not the same Disney but I
grew up
loving you know what these guys stood
for it's not the same company it's a
very different company today the founder
is dead it's not the same founder so you
got to go figure out a way to work with
a community that you relate to because
if you can't here's what it sounds like
for
example okay I go home and they're like
so what do you do for I said dude I work
for freaking Bradley Martin what is it
like freaking awesome guy you know this
guy let me show you here's what you know
how I was looking let me tell you what
happened to him when he was six years
old here's what he went through and I
feel it because I know it's a pain and I
feel it in his eyes I love this guy I
freaking would do anything for this guy
are you serious now you go sell me your
job yeah I mean it's
just no bro sell where you're working at
sell your crew sell your gang sell your
heritage sell like one of the things
that when you think about people that
say I'm Puerto Rican and let me tell you
what I'm Puerto Rican I'm this and I'm
that and I'm this good you are this
whole concept about well it's not good
that you know you're proud American and
this no be a proud American be a proud
Armenian be a proud Assyrian be a proud
Irishmen I respect the fact that you are
proud to be whoever you are I respect
that Muslims are proud Muslims I wish
many Christians were just as proud as
being their religion as Muslims are I
respect the fact that you're proud I
respect the fact that you represent you
know how a player plays for a team and
they love that team and you know how
players like yeah i' like to be Trail
like Zion Williamson you think he loves
playing for freaking Pelicans I own his
best card and I watch this guy play I'm
like what an annoying guy to have on a
team I would never want to draft a guy
like Zion Williamson as excit he's a guy
that I actually believe could score
points in a game he does not want to be
on the Pelicans he's being talked about
his agent behind closed doors cuz he's
trying to go to the Knicks he's going to
end up going to the Knicks but you know
what he's not happy being at the
Pelicans okay fine then go for play for
the kns but at least come through for
the kns but you see certain players that
play for a team and you see them you're
like dude this guy's a freaking true
49er that guy's a true Laker like you
know there's pride in that yeah so again
going back to the answer to the question
if you're working out a place and it's
not something you value match their
values and principles go be some we can
be proud of well this I I guess the the
dissolution of it comes back down to
this tolerance thing though because like
you know you talk about the groups like
you talk you speak about Muslims being
like this is exactly how it's going to
be there's less there Le there's less
wavering of Tolerance of certain ideals
right whereas the other groups you're
speaking about are there's they're more
the tolerance is like it's more wavy and
there's more like accepting of this and
that so cuz like there there has to be
some level of Tolerance and then there
has to be some level of like line so
it's hard to go because everyone's so
uniquely different right like everyone
gets to Unique points in their life
where it's like okay now I understand
this because this happened to me and I
learned from it no bro like my opinion
again listen the thing about life is
it's going to take us until we die to
see what we were right I may be a bad
parent we're going to find out about 30
years I say the way you judge if you
were a great parent or not is when you
have grandkids if your grandkids do well
you were a great parent so I'm probably
never going to find that if I'm a great
parent cuz by the time my oldest kids
have kids and they're 30 years old to be
somebody I'm not going to be around so
it's going to take a while to know who's
right who's wrong everything that I'm
talking about here comes with a risk of
being wrong right to
me
um is there areas to be tolerant with
your
kids like no you have to do the sport
maybe he doesn't like it let him try two
other sports fine yeah yeah okay cool
but is there to be tolerant with being
disrespectful to the mom no zero is
there tolerance in you know one time one
of my kids talked to my
nanny in a disrespect I said what what
are you doing and I see my nanny's
crying and she loves me she's been with
us for 14 years she I I have my nanny
living with us right now and her mom is
sick I moved her mom in here from Mexico
she lives with us right now we're on the
second floor we I brought a chiropractor
yesterday did adjustments on both of
them she's 85 years old they're sitting
there doing adjustments is a ridiculous
chiropractor in Florida but
so he said something to my nanny I said
melva's crying or so I'm sorry what did
what' she say m no no daddy no it's okay
I said no what did he say I said let's
go to Club room right now he goes to the
club room with me I said who do you
think you're talking to like that I said
do you know how many diapers she Shang
with you know how many times you peed on
her you know how many times you pooped
on her you know how many times she sped
you what makes you think you can talk to
this woman like this I say you know in
your life of people that have taken care
of you she's in the top four people in
your life bro you best bring respect to
her you do not get to talk to her like
that ever for the rest of your life
because you're can have a problem with
me I'm not going to be tolerant there
bro so when it comes down to values and
principles you cannot have tolerance
because God forbid you give them this
much they will bully the hell out of you
if you give them this much Zero
Tolerance when it comes on to values and
principles now am I uh micromanaging
this I'm not that's not my style like if
you one of my direct reports CFO coo
whatever they work for me I'm like hey
here's what I need from you this is the
expectation you got 30 days to learn the
system get to know the people this is
what I want to see you do put your 30 60
90 days together I need a weekly report
being sent to me on Friday what you did
what's the good bad ugly what are your
new hires who are you working with how
are the projects give me the project
management Monday morning we go through
8:30 to 10:15 report to eight different
companies I'm managing how are we
looking at with man what's going on with
this year what are we with that how are
we looking at with this how much money
are we spending on this how's vt.com
doing are the revenues up what are we
doing with the ads what's the row as
grade 10 1015 to 11: I have my insurance
accountability with my four direct seu
the CSO the president gives me a report
the CTO gives me a report great so long
as you're doing your stuff and you're
doing your thing I'm not a micromanaging
guy but you cross the line with values
and principles I have zero tolerance for
so it is right to unpack what to be
tolerant with what not to be yeah but
dude you can not like you right now a
minute ago I gave you all the money in
the world you had zero tolerance that's
the point that's the values and
principles you know and sometimes we're
confused I used to pray for four things
and I changed one of them for for since
1997 I've asked God for four things
courage wisdom tolerance understanding I
was an atheist for the first 25 years
from 18 to 25 I prayed just because in
the army they sent me to be with this uh
camp at this house with like 20 of us
and we could play po and jump in the
lake but every night we had to do Bible
study with this old 75y old man or what
however old he was last day he gives me
the Bible that his parents gave him
December 24th 1974 I have it till today
he says son you need this more to me I
said trust me I don't believe in God he
said just trust me you need this I said
you're wasting your time giving it to me
he says son God told me to give it to
you you know how much that messes you up
I'm like don't don't do this to me man I
don't believe in God I saw war in IR I
don't believe in no God my parents got
divorced twice from each other I don't
believe in God gives it to me I walk
freaking ay I je down I'm freaking I
gota be thinking about all day long so I
start praying I said God I don't believe
you
exist but if you
do I'm going talk to you like a friend
here's what I'm going through today this
is what's happening here and then I
started praying for courage wisdom
tolerance understanding courage because
I'm going to be put into situations
where I'm going to be scared and don't
know how to handle it God give me
courage wisdom I will be leading people
that are older than me I need wisdom
give me wisdom tolerance cuz some people
going to be tough to work with
understanding to know that everyone's
dealing with something I need
understanding I need wisdom I need
courage I am no longer praying for
tolerance I don't want tolerance today I
don't want it anymore I stopped praying
for it six months ago six months ago
ially six months ago hold on let me let
me run the bathroom real quick I want to
keep talking about this go for all right
guys quick Interruption for the podcast
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let's get back into this podcast so okay
this is I love this by the way this is
great thank you so much man don't choke
on that water it's funny you my mom I
swear I swear dud growing up my mom
would choke on water and I'd be like
what the what are you doing and I
started getting older I was like what
happen to choking on water dude
just goes down the wrong pip but so
let's talk about the tolerance thing um
why did you stop and I want to talk
about the God thing and the atheism
thing why did you stop praying for
tolerance six months ago specific why
did I stop praying for to tolerance okay
because I saw what was going on and the
more like sometimes when you pray for
something you know I believe God puts
you into a situation for you to be
tolerant I don't want you to put me in a
situation anymore to have to be tolerant
I don't want to be tolerant I don't want
to be tolerant when it comes down to
certain things
where Society is trying to make me think
it's normal it's not it's just not
normal to me it's not normal behavior
it's not uh natural behavior you know
some people have lived a different life
and it's a tough life they've lived and
they're choosing to do certain things
because they're lost today you want me
to be tolerant because a famous
basketball player like Dwayne Wade's
younger son wants to transition and his
wife the mom is saying why don't we just
wait until the kid is 18 years old no so
he moves to California the wife was
saying that yeah the wife's like no
let's wait till 18 he's like no I'm
moving to California so they come here
and the kid Transitions and and it's
like what are you doing so now no here's
what we have to so because I can't live
in Florida I can't believe what Florida
stands for and doesn't let kids have
access to this kind of stuff yeah I'm
good you know I I'm not entertaining
that and there's no fear of well you
know why would you say something like
that from Dwayne Wade would't you like
to have him on the podcast I'm not going
to compromise my values for that right I
would have to have a conversation with a
guy like that he would never do it
because there's no way he's going to
have questions like that being answered
because the career path he's going he
wants to be a show host he wants to be
you know doing that if you want to do
that those guys are expecting you to
believe in a certain thing to get those
cool points no I choose not to be
tolerant and I'm banking onone a camp
initially saying you've lost your mind
you're crazy you're unfair you're this
and long-term saying holy respect
for having a backbone and you were okay
losing a few people initially and
longterm you gained the world I'll do
that I'll be the thing for me when I
kept my gym open during the pandemic
it's like everyone was like what the are
you doing and then looking back
everyone's like well you did the right
thing of course such a weird I remember
that such a weird thing like it's just I
I don't know is it just like you just
innately feel like oh this is right you
just like certain things you just know
you just look at the situation for what
it is you know like one of the best
exercises you could do is everything to
me like if you think about like how do
you judge a leader right let's see how
do you judge a leader okay well you know
he sets the example that's one what's
two you get people to do things they
typically wouldn't do on their own okay
like inspiration kind of Okay cool so
now how do you measure somebody's
leadership like how do we give somebody
a score who have they built who have
they duplicated who came from the the
reason why Jack Welch was known as a
Godfather of building leaders because
anybody that ever recruited an executive
that worked under Jack Welch for 6 10
years and you brought him to a different
company those guys were Killers because
if he can handle working under Jack
Welch for 10 years and he fires the
bottom 30% every year guess what Jack
Welch great leader right you go to you
know Andy Grove who took Intel I think
they grew 100% every year for a freaking
decade everybody in Silicon Valley that
was their God everybody jobs everybody
looked up to this guy and there was this
other guy named Bill Campbell the
trillion Doll Coach very good book to
read trillion dollar coach but we judge
people based on leaders they develop
okay eventually it's like oh wow look at
that Coach Bill Walsh he produced this
guy he produced that guy he produced
this guy respect oh look at that Coach
he produced this guy produced okay
respect look at John Wooden respect why
what is what is building what are you
building what what is a Jack Welch
building like what are we measuring it
on it's based on habits values
principles that's what that is it's
habits values principles so here's an
exercise it's December they're going to
see this thing in December right
so 2024 is around the corner do you know
what values and principles I can't buy
you on like what are you not willing to
compromise you're getting married let's
just say like my my my wife and I were
getting married on our second date I
bought her a book called 101 questions
to ask before you get engaged yeah so
here write this book and I said you know
I'm looking for a wife not for a
girlfriend so one of the things on the
list that I made is my three
non-negotiables so guess what it doesn't
matter who the CR is I'm not negotiating
these three things we have to have
non-negotiables you may have different
non-negotiables than mine but it's a
non-negotiable right so you kind of
write that down and said this is what I
want to do others must say you're crazy
Bradley who would you're so judgmental
for having that as a non negotiable are
you marrying the girl are you are you
doing I'm Marrying the this is my values
and principes so the exercise of taking
an hour or two and writing out your own
values and the reason why we don't do
this kind of stuff because life is so
chaotic and fast that we don't take a
lot of timeouts by the way if you think
about timeouts we used to take a lot of
timeouts pre-social media we used to
take a lot of timeouts when do we take
timeouts we don't take timeouts anymore
now it's
[Music]
just 85 years old you know what's also
really interesting you kind of mentioned
it like when you said the person being
like yo you're you're this you're that
and it's like yo you're not the one
marrying this one it's me right your
your kind of like perspective on how
you're going to move forward in the
marriage or if it makes sense for you or
not right you know what's also really
interesting about today's world society
internet is like I think a part of the
reason why people fail to really stand
on their values is because of of the
peanut gallery because so many people
meaning meaning like nowadays you say
like you're doing something let's say
for example I'm like I post a picture
let's say I post a picture of me and my
girl or whatever right let's or me and
my my wife to be and let's say my wife
does this for a living or she does that
for a living it's and let's say they
someone doesn't like it or someone
doesn't like the perspective of it or
the the view of it and you get all these
reasons why like oh this she's this or
she's that or she's weird or she's this
or everything is a a Jud judement zone
now so I think that's also a part of the
reason why people you know even if we
talk about like we were talking about
like Dwayne Wade and is it's like
obviously he's choosing this and he's
he's he's helping this but he's trying
to get the appeal of like this side or
whatever it is and you you still have
this like world where it's like even my
friend I said you know he can't post
that he wanted this guy to win he's got
to post that so I'm saying like we're in
this spot in the world where like people
are so especially like people with the
big microphones are so also judged and
like ripped apart or or or you know
pointed at for like certain things or
flaws that I think sometimes people are
afraid that they could stand on their
morals not that they can't not that they
shouldn't but I think that's something
that's like besides just like just
genuinely like you're talking about
being able to work in a certain industry
because you have to kind of like play a
certain role to be able to be that you
know TV you know guy whatever the but I
think just even beyond that like people
are so afraid I think of like judgment
and I think judgment has become so much
more readily available just because of
the internet and people I think people
are just like they're allowing what
other because innately humans are so
about Community right so if if we're
talking about like that psychological
effect of I I want people to accept me I
want people to to believe in me and this
goes for everything and all all sort of
Rights is like I think people are afraid
of standing in places that
maybe not everyone is supporting of and
like people still have sort of this idea
of like trying to please everyone and I
think that's how we've got to this point
now where that now people are kind of
being like all right enough is enough
this is how I feel and it's interesting
because you know we talk about the Elon
muskin standing up and saying yo
this and these advertisers whatever and
then you see the data and you see all
these people being like Oh I'm choosing
this same thing and I want to choose
even the people who because the data is
being pushed by the people who aren't
the people with the big plat with the
big platform and microphones it's just
the people choosing cancel subscription
not go here not see the movie whatever
it is right I just find the whole thing
so interesting how like I notice it once
Elon says it right like you said and
then you know someone El will tweet
about it I tweet about it a bunch of
other people that I I look at I like I
kind of like can be like kind I relate
to are also tweeting about it and then
like more and more people start to be
like huh it's like this swing of what's
acceptable versus what's not acceptable
changing but I think why it was so hard
for so long is cu like the the Judgment
of like the readily quick oh you you're
loser you're this you're a scumbag or
whatever and I think people are starting
to get less intimidated of that I think
but but like I think that's why a lot of
people I don't know they don't stand so
firmly on their value because they're
afraid of being like Oh I don't I don't
want to tiptoe around this or maybe I
have to tiptoe around this cuz I don't
want that person to be offended like
we've lost like like I said we've we've
lost the I don't know just
def like this is what I believe this is
what I feel and we're trying to appease
everyone you know the book power versus
Force talks about uh what produces force
and what produces power right and it
explains a lowest level of you know
Consciousness for individuals is like
apathy guilt grief always feeling guilty
about what you're doing and it goes
to you know anger desire all these
things that you go through at the lower
level and in the first level of
Consciousness where you're neutral
you're coming up it's courage you have
the courage to be wrong great that's
actually a good thing I'm okay being
wrong I was wrong okay the courage to be
wrong then it goes you have the
willingness to have the conversation the
willingness I'm willing to see if we can
make this work I'm willing to have the
conversation I'm willing to sit down I'm
willing so it goes courage willing I
think it's accept
I'm accepting the fact that we're
different but we're different I'm
accepting the fact that you're this I'm
accepting okay so it's courage you know
uh willingness acceptance then I think
it's reason and then it goes to you know
all these other levels love joy and then
Enlightenment and only two three people
says that have reached a level of
Enlightenment I think there's nothing
wrong with me sitting there saying look
I I disagree with you Dwayne Wade right
I I disagree with you it's just not my
cup of tea okay and you want to do that
no problem salute good for you I don't
think it's right because
statistically are we okay with 12- year
olds voting oh hell no they're 12 years
old but we're allowing them to vote on
who they can be with their body if the
12-year-old can't vote for president but
they can vote to change their body what
are we talking about can a 12-year-old
buy cigarettes no then why can't he do
that can a TW why don't we let 12y olds
do certain things can a 12-year-old old
get married to a 40-year-old man why not
why can't we so these are the things
where you actually go and say no man
that's common sense so it's not I'm
accepting the fact that you live by this
then there's a part of it with the risk
to say like you know how you have a list
of guys that you want to have on your
podcast and so what happens when you
have a list of guys you want to have on
your
podcast you'll go through your
um list of names and you like I can't be
critical about those guys why aren't you
being critical so I want him on the
podcast cool if you read the book with
Elam mus the last chapter of it uh Elam
starts calling out Tim Cook and then
Larry Ellison his mentor when he's in
Hawaii on one of his Islands says Hey
listen choose your enemies wisely man
Tim Cook's not an enemy to you stop
saying Tim Cook's going to take you off
the app that's not a bad guy that's a
good guy go get to know him and then you
know Elon Musk receives the feedback and
goes and meets with Tim Cook like oh
I actually like Tim Cook
you know most people don't know Tim
Cook's a gay Republican he's a open gay
CEO of the largest company in the world
who went to the White House and meet
with Trump and when they asked him they
said how come you came to the White
House and you never came to the White
House when Obama was here it's because
Obama never invited me I would have gone
whoever was the president here's a gay
CEO up flipping Apple having a
conversation and now so elon's like yeah
you know what Tim Cook's a cool guy so
sometimes it's just having a
conversation and sitting on seeing who
it is but at the same time you know the
the fear of you know not being liked or
not that guy will never do anything with
me and that's my guy or that's this and
that's
that you're being held hostage in a
certain way yeah the way you know the
way I look at it is this here's how I
look at it you know how some let's just
say you have somebody that you really
want to be friends with okay like that
I'd love to be boys with that guy and
then you go and you hang out with him
and you realize you like him you really
like him he doesn't like you okay so
what do you do so you like him but he
doesn't like you like he doesn't he's
not feeling you what are you going to do
you going to change for him to like you
no you just you're like okay by the way
this has happened to me man this
happened to me last year yeah this
happened to me a year before happens to
me every year and I'm like okay cool
well before it's kind of like oh man but
what do I need to do to win them over no
I'm not anymore because I'm cool I
understand who I am I understand what
I'm about I understand what I want to
build and I'm not in the begging
business I'm not in the business of
begging for relationships and
friendships and if you don't value who I
am and what I want to do no problem if
you cut me off and you want to go
elsewhere and you don't value me and you
take advantage of me it's the fastest
way the way for me to interpret it and
say no problem you don't value this
relationship I'm totally okay with that
I don't take your personal so
there's this fear that we go
through of being afraid of sometimes
losing our you know those types of
people and and that controls us but at
the end of the day you know what will
happen here's what's happening right now
how did you and I get linked up okay I
consume your content like I don't know
why I just like this guy there's
something about this guy's like you know
Nate I I think I can kick your ass it
looks at you bone I love that one hey I
watch you okay cool like I like this guy
I like how he is okay oh you watch my
interesting some of the stuff he says
and what happens I'm at your place now
how did this happen dude we're we're
finding each other and then it's like
okay next time you're out you come you
meet my family maybe you bring your girl
my wife meets your girl then you meet my
kids then maybe one day you have kids
and then we're doing and it's like
there's a relationship there there's
trust and it's like hey man can I talk
to about some going what do you think
about this hey what are you going to do
for Christmas next you know we're
Christmas we're an aspen 8 years from
now having dinners like we're at the
same house how the hell did that's the
thing about the fact that when when
you're willing to go hey are you good at
skiing terrible oh I'm so good at I'm
I'm so good at really no do sorry I
interrupted no no no no but listen I'm
entertaining to watch skiing but that's
a very different thing no but this is
the point so when you go like this these
are my values and principles
okay and then they're like yeah whatever
probably it's not real and it's like
these are my values and principles you
give another version of a story this is
me open hand open hand open hand 6 12
months later they're like that's
Bradley's values and principles you know
what happens then a group says what an
okay and they used to like you
and a group says what a freaking badass
the people that say what a freaking
badass are are not going to go tell 82
people about you and they used to only
tell two people about you that's the
magic elon's got 160 million followers
on Twitter we started telling other
people this guy's a freaking
badass we used to only tell three people
about Elon then it went to 20 people
about Elon now it's like to everybody
what happened because he went like
this yeah and we said did dude I
I got your back you're my kind of a guy
right
so that mindset Bradley is freaking
liberating because you're going to find
your gang your army of people that are
like-minded like you that are going to
make you feel safe and say I'm not the
only crazy one here there's other people
like me yeah so so if you're someone
there searching for that how do you find
it just like what you finding other
people and what you how we found it I
guess you talk about it yeah that's all
you do you talk about it and the more
you talk about it people going to share
did you see what he said on this one
podcast like you know like how we do it
like you're hey bro watch this clip hey
bro watch this clip but you and I don't
know who's doing that do you know what
I'm saying like what's happening outside
you and I don't know who s did you watch
this conversation with pbd and Bradley
watch it's interesting what they talked
about right look at this clip here look
at this clip here look at this clip here
and then they're like man I'm starting
to like Bradley more like I thought
Bradley I used to like you know I'm like
starting to like Pat more because very
interesting and that's what Happ but if
you don't like you know how some people
like I'll do podcast with somebody and
here's the way they answer so what what
are your thoughts about what's going on
here with this well you know I don't
know
and8 minutes later you're like the hell
did he just say 8 minutes later no
answer no answer right so then two hours
later I leave the podcast afterwards I'm
like so how was that podcast guys I
don't have a clue who this guy is he
just talked but I don't know what he
stands for so get and then you look at
views wow the audience this guy every
time he talks but he doesn't give any
answer on what he stands for now I bring
another guy boom boom
boom screw him okay views 1.2 million oh
now you like him because you or you hate
him right but at least you know what he
stands for so there is an element of the
more we're opening and by the way this
doesn't mean we don't work on how we
deliver our position we don't work on
how we deliver our message we have to
work on being persuasive right we can't
just be like this is it you don't like
it screw you yeah yeah it's also not you
know there's an element of how to
persuade and how to be gentle about it
you know and how to present your message
we got to be a Smooth Operator as well
on how we're presenting who we are
because a part of the we we put a
scorecard the other day we're doing a
talent uh uh dinner we had one last
night but we had one last months was
very good last nights was what I expect
all our talent to do going into 2024 but
last months I created a score card and
we put a bunch of 30 40 people on you
know podcast to score them and everybody
was on that list Rogan's on that list
all these guys were on the list and a
part of it was why some of these guys
are winning so one was content how why
how deep can they go in content this guy
can only go deep on one topic everything
else he's narrow he can only go three
layers that guy is white two topics he
can talk money and he can talk whatever
and then he can go pretty deep that guy
is seven topics but it's all three
layers deep it's no substance the reason
why Joe Joe can go boom boom UFC boom
comedy
boom boom drug boom Health boom exercise
boom John F Kennedy assassination boom
because he so then all boom Skyrocket 94
countries he's number one podcast on
Spotify so then you go look at other
guys and you'll notice a few other
things then we looked at uh uh multi
like there's guys that are great
interviewers there's guys that are great
um giving opinions and feedback okay and
then there's guys that are great
entertainers they're funny you like the
personality right so a guy that's a
great interviewer there's plenty of guys
that are great interviewers on podcast
and YouTube but nobody cares what they
think because they have a format they
follow this 15 questions they go going
on chat gbt what are the top 20
questions to ask I know this sounds
crazy but that's what they're doing
though they're going on like yesterday
we did a podcast and it's like the guy
comes in and he's looking at his
computer and he asks me the question
okay you know what's funny I have I
literally prepare nothing by the way
this guy's got 2 million prepar nothing
the guy yesterday interview has 2
million subscribers got 7.2 million
followers on Tik Tok that's so it's not
like it doesn't work yeah but there's a
format that's like that well that
specifically works for Tik Tok because
you're only seeing clips
right like you might watch that full
interview and be like the vibe's kind of
weird but if if it's just CLI cuz like
that's another thing that's going on
today's social media which wasn't even
true three well yeah three years ago
kind of started five years ago wasn't
even a thing the last three years this
clip culture of like some people don't
even watch the whole podcast anymore
they don't even listen to the whole they
just see a clip so that person's banking
off of just the formula like I can ask
this question get your answer vir clip
but it's but you're right exactly right
because CU you're explaining they're
listening to it because of your answer
not because of the interview that's
right so so the in that's the that's a
system right that's that's the question
the it's a good question he asked two is
the answer I want to know what Joe
thinks I want to know what this guy
thinks I want to know what that guy
thinks what does he think what does she
think interesting okay so now you're
going there for the opinion and then the
other one is you're just going there CU
you just like the guy personality so the
personality could be funny personality
could be you know just you know certain
like hardcore aggressive you like the
personality CU it's just straight up you
trust the guy you so those components
when you look at all these things in
today's uh outlet and you're like okay
there's a reason why some of these guys
are doing good and some of these guys
are not doing good so the whole concept
is to kind of weigh yourself you know if
you want to kind of figure out a way to
compete at a higher level and see who
can go deeper levels and layers and then
the the values and principles side with
Joe or with other guys that are doing
what they're doing you'll say man I just
relate to this guy I agree with him what
he just I agree with her I agree with we
just said yeah that's me right there so
then values and principles of the
individual attracts you to them they may
be boring like they may talk like so
here's what I'm not willing to
compromise when it comes down to my kids
God forbid if you try to get my kids to
do XYZ you will see the worst side of me
and here's why
so obviously he doesn't have the
personality right but his values are so
deep you don't give a sh if he doesn't
have a personality there's different
ways we're finding each other the
entertainment stuff it's shortterm
because it's just like this guy's fun
but the values and principal stuff I
want to spend time with this guy I want
to run with this guy I want to have a
friendship with this guy it's different
and and by the way this changes as you
ages well like my 20s I just dude are
you good at going partying let's just
freaking roll let's go what are we doing
right then in your 30s I changes was
like you know been in your 40s like dude
I I I just I don't have the time I'm
good huh yeah yeah my 30s I'm already
good yeah I'm good but because you did a
lot of it early on so it's not like you
missed out on anything yeah I'm good I'm
so good did you have do you have any
crazy stories about like your your come
up as far as like parties and
stuff these are more viral questions
that I'm going to ask you now I have any
like like what was the craziest what was
one of your craziest experience that
you've had in in in a in like a a
gathering setting dude I mean I used to
I used to drink a lot I was a I was a
heavy duty we would leave Kentucky Fort
Campbell Kentucky and we'd go to this
club it was a gay club called
connections okay the best club in
Nashville it was underground 2,000
people would show up and if you go
Google it it shut down in 2003 2004 and
we knew we had 45 minutes to get
plastered by the time we got to the club
so we would each finish a BAL of tequila
on the way leaving Fort Campbell k
Kentucky okay and either my red
Mitsubishi Clips turbo and then or my
friend's ranger ford ranger where we
would put people in the back cuz we go
with seven guys and you going over the
bumps they're like freaking flying off
and they're trying to hang on for their
lives and we'd go 45 minutes it's
raining go fast I don't want the rain to
hit me and then we get to connections
and we are done we are done and then
we'd gone we don't want to buy no $15
drinks at this place and we all had
nicknames in the army cuz you know when
you're in the Army you got uniform and
you know it's a whole different ball
game the girls love obviously men in
uniform especially in these places you
live and then we'd go to this club
connections it was Studio
54 anything and everything went in front
of everybody so I want you to think
about like a club where Studio 54 New
York Studio 54 was in New York this is
the Studio 54 of got it Nashville
Tennessee yeah got it but the guy guy
had one in Nashville Tennessee and the
guy had one in um Louisville Tennessee
and we prefer the one in Nashville
Tennessee and it was unfair because you
would go there and girls that wanted to
be left alone would go there with their
girlfriends and they knew nobody else
would flirt and if you're the only one
that's straight you have a unfair
Advantage it was an incredible strategy
and it was fantastic do you amount of
wild stories we have what we did there
is the guys that went with me know
exactly what the story are we had a lot
of them eventually it's going to come
out and you know I I've I've already
told them you know some of the stuff is
going to come out I might have to
explain myself but we were we were
hardcore partyers at that era and then
when I came out here it was six days a
week I would take Mondays off I was
Tuesday through Sunday partying and it
was strategic the way it was you would
have to put like a Saddle Ranch on a
Thursday or maybe replace that with a
Dublin or you know Miyagi you would go
to and then you had to pick which Garden
of Eden was typically good on Saturday
but if the crowd on centry Club was good
on Saturday maybe you would do that on
Friday sometimes you just wanted to go
to Palace cuz you wanted to different
types of girls Sunday there was a pool
hall that was SL a bar in a lounge and
so it was six days a week six days a
week six days a week and every other
week we would just go to Vegas we drive
up come back on a Friday night and we'd
go to Dre and you know all the stuff
that they had going on it was great
parties but for about a s you're like
Panama City we used to go to Panama City
uh Club Lila you ever heard of Club Lila
or no no Pama sounds amazing though if
people have ever partied at club lavila
and spers they would know Club lavil had
seven clubs within one club and it's
what MTV used to do there Fourth of July
Labor Day Memorial Day tens of thousands
of people would come it was insane so
Hardbody contest and you know we'd go
with a group of 20 army guys from the
unit and it was a mess and we used to go
with our guys Felix and a bunch of other
guys and Bradford and it was a it was a
we Panama City was magical when we'd go
there in the army they give you
something called the Danza Danza is like
a four five day weekend and when danas
came you're leaving Thursday night and
you're going straight to Panama City it
was a 9-h hour drive we'd go from
Tennessee and we'd go down there okay we
stay at Panama City one hotel room with
like 10 guys cuz you're so broke like 69
bucks 89 bucks we're all chipping like
$10 fighting over a couple dollars here
and there but that was the that was the
the 45 year old guy telling you stories
of partying at 18 which is what S 2 oh
27 years ago it's kind of weird huh
that is crazy you're also really good at
like family man answers that was good
that you didn't tell any crazy stories
no no but you know the the my boys when
they get to a certain age I'm going to
tell them the answers because you know
father my relationship when they get to
a certain age it's going to be a
different kind of a relationship super
open book of course of course do you do
you ever talk about um anything like
that did you ever do any drugs you ever
like I tried everything once I did half
a pill X this I hated it wasn't for me I
I did it once and I I liked it but I was
like a thing that the next day I was
like yeah I can't do that often so to me
was like a nogo uh I smoked wheat the
first time with this one girl and I was
22 years old she was my former boss at B
and I'm like this is actually really
good to get 22 for my personality
because my so hard trust me I have
family members that would love for me to
smoke weed every day because I'm like
non last time I Smoke I Drank coffee was
25 years old I can't drink coffee like I
can't do Red Bull and I saw this I was
about to drink it and it's gym weed
energy I'm like I can't do it I'm I'm
I'm terrible I'm naturally you know on
Fires I don't need any coffee but uh you
don't drink caffeine zero coffee wow
zero I it's not you take any stimulants
no zero w and by the way I'm I'm not on
trt my skin doesn't respond well to trt
so I tried trt for six weeks I broke out
I can't do trt yeah I can't do uh uh uh
I did the whole uh what do you call it
the peptides and all that stuff my body
didn't respond to the peptides it was
fine but the trt I it would respond to
when I was 21 years old I did a six week
cycle of primo and the body did very
well with Primo Primo ballum back in the
days when I was 21 and then yeah and
then I used to uh uh uh you know work
for a guy for a couple weeks we spent
time together and I did two lines of
coke once yeah and then that's when I
realized that's the one that I can never
touch bro that I never touch I did once
and was like that was one of the
scariest like feelings cuz I already so
like you said I mean I drink caffeine
but stimulant in general if I do too
much it's like I'm having a really bad
like time really anxious and by the way
when I went to Mr Olympia when I was 21
years old and I hung out with these guys
and they were open enough with me to say
I said listen I want to compete like
first of all you're too tall for this
game 63 64 300 plus pounds you got and I
don't want to be off season cuz there's
too much pressure on the heart and you
know you have to use what they're
they're kind of telling me here's what
you got
like no man my by the way my kids and I
my um we talked about steroids with my
uh son the other day and Dylan says so
Dad what do you think about steroids I
said how old is he 10 years old I said
first all what the hell are you
talking about so you you know I didn't
react that way but I'm like so tell me
why steroids likew I was watching a
documentary with Arnold and I'm watching
this this this is that so like okay so I
feed him all these documentaries so he's
kind of like makes sense so he sees a
steroids conversation I said so what do
you think about it he says do people do
it say yeah a lot of people do it what
do you think about it Dad I said okay
let me really think about this answer
for you this is interesting I said the
only
time you and I can have a conversation
to entertain it if you're Act actually
doing it to want to be Mr
Olympia or you're professionally
competing for something that is legal to
do so in that space aside from that and
if your body needs to recover you have
an injury and the doctor recommends it
great of course the other thing is when
in your 50s 60s I'm not going to have
that conversation with him now he'll
know that later on if he wants to do
something I'm sure doctor's going to
change it up with the way to do that the
controls are going to be better and
nowadays I got so many different ways to
measure things with health I said that's
that's the way aside from that you don't
have a need for it he says okay cool
boom conversation done I said do you
want to be Mr Olympia champion no I said
then forget about it he says you know
what you're right great yeah just kind
of like it's interesting now it's like a
lot of people do it because just they I
think because the the popularity of the
fitness industry on social media because
it's it's one of the bigger kind of like
uh more likes you you you know it's also
a good you
know tension it looks good you know but
there's some some guys like I had a
friend of mine that was on everything s
and 250 he's doing Deca he's doing this
he's doing that but he wasn't training
you know he would go once or twice said
what are you doing to your body well you
know and he look like the water bloated
type big you know the one where you know
it's not like a guy that takes this
thing
seriously and those guys are clowns when
you do it like that just to do it but
then there's the guys that are the
scientists who are training who are
going and getting their blood work every
month and who are doing it
professionally and they're figuring out
a way uh like for example for me okay
this is my opinion people don't like my
opinion on this and I always get sh with
this I think Barry Bonds belongs in uh
in the Hall of Fame I think Mark Maguire
belongs in the Hall of Fame no no of
course they do yeah it belongs on a Hall
of Fame I think those two guys like what
Mark Maguire and Sammy Sosa did to
freaking save baseball in 1998 are you
kidding me I watched the highlights last
week with my kids and I'm looking at
them I'm like Daddy I want to see the 60
at home run when Maguire hit it boom I
want to see the 61st when he tired Maris
boom I want to watch a 62nd when he
picks up his son boom I want to watch a
70 and then we went and watch Barry
Bonza 71st when he broke the record then
73rd when he hits in the water and the
guys cha now the the people are running
after it you mean to tell me those those
guys don't belong in it really like you
think steroid is going to make those
guys see the ball faster you think it's
you think when Mark Maguire in his
rookie year when he was a toothpick he
had 49 home runs he doesn't know how to
hit the ball you think when Barry Bond
hit those 40 home runs for the first
half of his career and was a 4040 guy
and he did what you don't think he
belongs in a Hall of Fame so to me
there's certain aspects of my
libertarian side that's kind of like
like LeBron James A lot of people think
he's on GH right there's a story came
out about LeBron James wife did you see
about the story about LeBron Jam none of
this no all right another quick
Interruption for the podcast better help
I've talked about this many times it
never is not important to talk about
talk therapy specifically that you can
do from the comfort of your home okay so
that takes out you know any sort of uh
you know excuses you might have to going
to a place maybe it's too far away
oftentimes maybe it's too too expensive
but you have all the reasons why you
guys can do it now you guys can check it
out right now you go to betterhelp.com
and honestly I'm just telling you
straight up like manto man person to
person I don't know who you are on the
other side of the camera but if you have
ever considered it I think it's a good
idea to actually go along and go through
with it and better H is probably one of
the easier ways to do it to try it to
see if it's effective for you uh you
don't really lose much you know it's
it's not crazy expensive it's not like
going to like a traditional therapist
might cost you a lot more so give it a
shot it could give you great great
benefit um you never know so I just say
like don't be afraid of going and
sharing your thoughts and sharing your
mind with an unbiased person from an
unbiased perspective to give you sort of
insight maybe some guiding and so you
can figure out some new sh so you can go
in the direction in your life you really
want to go and kind of stop going down
the direction that you don't want to go
so go to better help better
hp.com talk at 10% off your first month
right now again that's better
hp.com rot talk let's get back into this
podcast this story about LeBron James's
wife that she buys this
stuff when is to a month ago I was just
talking about so funny about more a
little more than a month ago I was
having a conversation with Wade my buddy
who's a a sports commentator yeah and we
were talking about steroids and Sports
in general and all this then he would
know the story he well I guess that it
must have came after I think I had that
conversation about LeBron James being on
steroids literally before this story
came out cuz I haven't seen the story
but I was literally saying how why would
he not be on steroids yes and we and I
was talking about steroids uses in
sports just in in in general and and the
the conclusion that I kind of came down
to in that when was this let's
see I mean it's like but it makes sense
like why why would he not be I mean his
age all these things it's like it's not
like Sarah is going to make him be more
finesse on the court you know like they
just going to allow him to perform at a
higher level long I don't have any
problem with that yeah no I get it I get
it so I think that the only time I I
realized after I have my conversation
with Wade was like I think in Combat
Sports it could be a little bit tougher
because in Combat Sports obviously
there's recovery and all that stuff is
necessary but it's just like hitting
someone with more strength and more
speed like could be if we're talking
about not everyone with the same sort of
capabilities a lot of them are using not
all of them no I believe lot them and by
the way you see the criticism when they
give each other right well this this
that and you know and back in the days
you ever seen the interview with Hank
Aaron uh I want to see was with Brian I
don't know who was with it's Hank Aaron
and Willie Mays and they said what did
you use back in the days when he used to
play and Hank aon's answer who owned the
record for most home runs and Major
League Baseball he says if I could use
steroids I would have used it we used
everything they gave us it's What Hank
Karen said
yeah so now he played in the 60s and the
70s so it's a different era we're
talking about that he played this thing
keeps vibrating he he played in the 60s
and the 70s which is a different era but
even Han kier's like I would use
anything if they would have given it to
me right so in that level you're just
looking for a Competitive Edge if you're
professional if you're professional
that's my opinion you know on how you
ought to look at that stuff but so you
think LeBron's taken I think over I'll
say 90% yeah I'll say 90% yeah I saying
the same yeah 90 and by the way in
the Army I had this guy named Jackson at
the unit the guy every time like one
night I'm doing guard Duty and he says
hey but David I'm G smoke some tonight
with the boys and the barracks I'm like
Jackson I'm on guard Duty bro don't do
this to me you know who's on guard Duty
the other Sergeant who's going to come
to your room because everybody thinks
you smoke dog you got to get me tonight
so Jackson don't do this to me bro he
says tell him I'm not smoking okay here
we go it's midnight B David I'm coming
over to check on the barracks holy
so I said let's start off with hhc
first let's go to Charlie Company let's
go to Bravo Company I'm trying to make
sure he changes his mind to come to see
Jackson's barracks and then he wants to
go to Jackson's Barracks so I have to
get distract this guy run to the side
and go to Jackson and say turn on 80
incense and open the windows cuz it
freaking smells everywhere it's like oh
start turning all this stuff down
how much in trouble do you get I get in
trouble cuz I'm a guard if I back him up
right how much trouble would they get oh
he he got eventually a couple months
later he got caught and he he went from
E4 to E1 and then he got out of the army
so he lost he lost all his rank oh yeah
he lost all his rank so anyways we go
into the room and he knocks on he says
you smell that I said smell what you
don't smell that I said go Sergeant I
don't know what you're talking about he
said no you know you smell that b David
I know you smell that you know Jackson
smokes I said I've never seen him smoke
we so we go in
and Jackson open the door open What's Up
s oh my
God you high
nah you're not smoking weed no what's
that smell oh it's incense sge he comes
and he's looking around they've hit
everything and for five minutes the guy
is asking questions they're all so
paranoid you see all the munchies the
chips everything sitting around like
sorry Jackson's a change man you know
he's this he's
that we leave and then they they kick uh
you know Jackson out of the army and
then the rest is history right what were
we talking about for me to prompt
telling this story there was a point I
was going to make to you about um um
what were we talking about prior to this
we were talking about LeBron James
taking G yeah taking steroids and then I
let to the Jackson story I was going to
make a point with this one here
something with to be yeah no I you know
again for me with a guy I'll think about
it but a guy like LeBron at that level
to be competing 39,000 points he just
crossed he's about to cross 40,000
points he's going to play with his kids
they're shown Vince card on his 21st
season was averaging 17 minutes this
guy's averaging 33 minutes insane it's
insane so guess what you're probably
doing something to take care of your
body that can manage this level of
activity but you know if the NBA decides
to expose him and he gets
caught can you imagine like he becomes
the Barry Bonds of a basketball I think
he's worth way too much money to
Nike for them to let that happen I think
he's also guy that
um plays by the rules where Barry Bonds
didn't Barry was an Barry Bonds
was an uh a lot of the guys that
didn't play by the rules they destroyed
their careers Pete Rose didn't play by
the rules they destroyed his career okay
he belongs in a Hall of Fame uh Mark
Maguire belongs in a Hall of Fame yeah I
I I just think this whole conversation
about like steroids and sports like
obviously to going back to what you were
talking to with your son I think if
there's a clear directive in like what
you're doing it what you're doing how
you're doing it like are you being safe
then it's like okay do you have like a
specific goal in mind or is it just
you're just doing it because you want to
look better then it's like you're kind
of you're kind of unless you have
like a very clear directive I think yeah
you know some of the people right now
are like well my testosterone level is
low and that's why I'm juicing but
there's so many reasons why it could be
low yeah there's so many reasons why it
could be low right so you go to do the
do the testing what's your score I'm at
600 the doc said if they put me on trt
I'll be at 1,200 600 is good what what
what are you talking about you're 42
years old you're well I want to get my
levels at 1,200 I had a friend of mine
who um I may see him tonight who did
steroid straight non-stop for 10 years
straight non-stop no off no Cycles 90day
taking 12 weeks off straight 12 12 uh 10
years and he was chisel this guy was
always a very good fighter 10 years
later
um he decides to get off and we're at a
game I said how you doing he says not
good bro I said ' what's up he says can
I talk to you like a bro said yeah
what's
up
can't get it up so what do you mean said
I've been off juice for about six weeks
I said what mean can't get it up even if
I use you know Viagra if I take some I
can't get it up what are you talking
about yes he went through hardcore
depression for six months for him to go
through that entire cycle and did he do
things to get back to normal he did he
did yeah he did 100% and not using HCG
or you know all this other stuff just he
just went no Nova deex you know worried
about his you know all this things he
got back to normal 6 months later wait
he didn't use those things while he was
juicing he was he got off he just
stopped everything he just stopped
everything well that's the you got to
kind of I get that he didn't he just
went cold turkey okay and he says I'm
done down 100% done down and he felt it
for a good six months it was very nasty
like very tough on him on his marriage
but then with proper working with the
doctor everything he didn't want to get
back on it ever again his body frame got
obviously very small you could tell when
you looked at him but you know he's at a
different phase of his life he's my age
and he's like n I'm good I don't need to
do this and now he lives a very
different life that he wants to do
everything to be organic and this this
this and that marriage is great he's
happy family's great kids are doing
great but you know there is the highly
obsessive people that take things to a
whole different level that there's
repercussions to that you just have to
know that there's some consequences with
that when it comes down to yeah steroids
yeah absolutely and I just think like if
we're talking about this like it should
definitely not go without being said
that if anyone is considering or does
consider this sort of stuff like you you
need to make sure that you're getting
your blood work done before to see
what's going on before you ever kind of
even start to experience it and then
throughout so that you can make sure
that you're healthy throughout I just
think that's always important to tell
anyone who's going because like once we
talk about it people are going to think
about it and I just want to make sure if
anyone's actually considering this sort
of stuff you need to make sure you're
healthy before you ever do it and you
need to make sure you're healthy
throughout you know what feedback I
would give with that that's good
feedback I would also give this train
natural for 5 Years first of course well
that's a should be like yeah that's you
know you know that should be given but
you know why though like well because
you don't know what works for you yet
that's right you don't even know if you
drink enough water you get enough sleep
there's so many things that like you
need to do go natural for 5 years go
natural and maybe well should be minimum
you should be training for at least 5
years before you ever consider that and
the reason why for that with my POV is
point of view is do you like working out
like do you actually like it do you
enjoy it if you're willing to do five
years of training without anything it's
more of a lifestyle now what do you want
to do later on then go talk to a doc if
you do want to do it and by that time
you may change your mind you may not
even want to do it but I think a lot of
people are the mistake they're making is
they're coming out like I'm going to get
on cycle no well they're looking for the
fasting no that's not going to work yeah
that's not going to work you look and by
the way in the bodybuilding world you
can look at a person's physique and say
that's that's a that guy's he he doesn't
have a real body and then you can look
at somebody saying I don't care what
that guy's on that guy's been training
for a long time he's got a real physique
and whatever you put on top of it is
fine but you know the the physique and
the proper training that that guy has
put into for those many years like for
example Ronnie Coleman I him on the
podcast and Ronnie says man I used to
compete naturally for a decade I don't I
don't know if you remember Ronnie
Coleman's physique when he was younger
yeah I had him on too amazing amazing
physique but it's just that's the thing
about even just stero this whole
conversation in general is like people
with these like sort of incredible
genetics are like with or without are
going to you're going to be like oh and
then I think that's an interesting part
of it all too is that like there's
people who I've known in my life who
have like taken it and then they just
you know like tons of people like this
who took it and were like oh this is not
exactly at all what I thought it was
going to be I thought it was going to be
like this like you know like the saying
get rich quick like get jacked fast like
and you will see Improvement But like
everyone thinks they're going to get on
and be like I'm going to look like
it's like yo there's just some genetic
freaks that like Beyond just straight
genetics like out the out the womb also
the work ethic and everything that they
have that like you just can't recreate
you can do your best but I I think like
when we talk about this 5year thing and
the steroid and just jumping to that
like level people forget that like are
you sleeping enough are you drinking
enough water are you eating enough food
have you been training the proper way
for long enough to see what you can do
already most people are not doing that
nowadays because I'll get questions
people kids will come up to me in my gym
I have this gym over here in in Cino and
uh they'll they'll be like yo I'm
thinking about doing Trend I'm like
first of all that's stupid as which is
like the most hardcore steroid you could
ever take right and I'm like real how
long you been training for two years
like how long but how long You' been
consistent for 6 months and it's just
like it's like where and it's a weird
thing cuz it's it's another thing that
goes back to the whole internet thing
and the whole like who are you who are
you emulating right you're just finding
people who are going viral because they
they look a certain way and you could
assume oh they're doing this so then you
go oh I'm going to do that because he
has this and I want that and then they
miss all the other stuff that actually
like is probably even the foundation of
that person that they're emulating
because you only see you know the big
lift or the jacked body but you don't
don't see the whole built Foundation
that's that's been there so that's
another problem with the internet just
in general related not just to steroid
conversation but all this kind right so
you know you know
like four years ago three years ago
three years ago I met with the seov Mr
Olympia and I made an offer to buy Mr
Olympia because I wanted to buy Mr
Olympia yeah this was three months or
four months before Jake Wood buys Mr
Olympia and my idea from wanting to buy
Mr Olympia is Rock going to buy Mr
Olympia I think the rock was going to
buy Mr Olympia yeah Rock and and uh yeah
him and uh Danny Garcia were going to
buy Mr Olympia and they were all
involved and they were getting in and
all this stuff and I think Mr Olympia
made a mistake not selling it to the
rock it would have been great for the
rock to buy Mr Olympia yeah for the
brand the bodybuilders would have much
rather have the Rock by Mr Olympia
anyways so what I wanted to do with Mr
Olympia
was flip it meaning like you know C bum
right now who Christopher bumpstead
who's got this incredible freaking
physique what a physique this guy's got
right 22 million followers on Instagram
and he's just a hey man I appreciate it
you know thank you and the way he talks
you see how this guy talks yeah I know
super chill like likable guy I messaging
him the other day I'm like hey you know
um are you coming out to Miami for Art
Basel I'm putting an event together at
the Soho Beach you know house rooftop
and we're going to have a bunch of
people there and I I want to invite you
sis man I'd love to but I'm what I'm
doing with turkey and all this stuff and
I can't like and he says I'm getting my
hair done CU I want to look younger
again and today he posts a video on
Instagram that he got his hair done in
Turkey I saw it so he like you know what
he's just a that's why he's so liked I
said no wonder people love this guy
right but so he is 61
235 right and he doesn't compete in a
main mro Olympia he competes in the
other one classic classic he doesn't go
compete with the bigger Guys open
bodybuilding he goes and competes with
the classic well guess what what if Mr
Olympia changed actually the standards
and it's no longer about who's the
biggest or who's this what if we
actually used AI what if we actually
used data and Symmetry and we put it on
a system and who has the best
symmetrical Dan you know Frank Zayn type
of a Serge NE you know an Arnold type of
a physique what if we made that look the
look to win Mr Olympia instead of the
freaking Je fols or Paul delet or all
these guys that were coming out you know
two yeah I think that's what they tried
to do with classic physique but but I
think it's still leaving the other
biggest the reason why so many guys are
dying and these guys are dying at in
their in their early uh 40s late 30s
because they feel like they have to put
so many things in to be able to compete
at the highest level and they're getting
crushed if they change the
incentives my opinion if they change the
incentives um I think it would be a
different story with like even right now
Miss Universe we made an offer to buy
Miss Universe you know Miss Universe the
guy that bought Miss Universe you know
who owns Miss Universe right now no Miss
Universe is brand that's been around for
72 years and the person that bought it
is a guy who is a transgender from
Thailand who gets up and says Miss
Universe is for women owned by a trans
wom and all the stuff that compl okay
compl completely show and he is in
bankruptcy right now he bought it for 20
million can't make the payments this
stuff is written out all over the place
so I made an offer I said I'm interested
in buy Miss Universe what would I do if
I buy Miss Universe you know what the
opening would be tonight we're here to
celebrate women tonight we're C we're
here to celebrate women their leadership
their feminine side why men love women
what they bring to us both men and women
around the world are going to be able to
appreciate women who were born women and
we're going to celebrate their beauty
their Heritage their pride their
background what their country is all
about and we'll be able to do that for
the next few hours having said that
please family bring up the host and the
girl comes up and runs the show and
messaging becomes about the power of
feminine women not confusing young kids
are like one day I want to be like that
guy that owns Miss Universe so to me
everything's about changing incentives
if you change the incentives the
behavior changes if the incentive is
about who's the biggest guy well I'm
going to do everything I can to be the
biggest guy and also in the open body
building vers classic the the even this
the prize incentives like there's still
the most money being paid to open
bodybuilders is it the 450,000 or yeah
and then it's like I think Chris I think
Chris made 50,000 which obviously he
makes a lot more what what do they call
it open open bodybuilding versus classic
physique so so what Chris is doing is
open Chris is classic physique open is
like is bodybuilding as we know that you
know kind of like I would what had been
for so many years the freaks you know
the biggest guys is the is the higher is
the higher amount much much higher
amount $50,000 yeah granted right it's
$50,000 yes problem yeah $50,000 exactly
that's embarrassing yeah the guy's got a
nicer physique than well it's it's it's
they haven't caught up yet cuz if you
really look at it the fact that you said
Chris Chris bump set has 22 million
followers and
probably all those bodybuilders who
compete and open combined probably have
as many followers as Chris himself so
they haven't caught up to the times in
my opinion the the Olympia thing needs
to be updated I'm totally with you and
by the way guess what it would change
the game so what if they Chang the comp
so imagine they change the comp they
give the 450 to these guys and they give
the 50 to the other guys who do we
because here's the deal right if we just
said Chris has 22 million I have no idea
and all these other guys have X amount
right yeah who's drawing the people
there it's Chris it's that category like
I even go look at those people and like
the engagement and all this stuff it's
like it's exponential compared to not
and this is not taking anything away
from the open bodybuilders you know the
guys who who've gone to those extreme
levels I congratulate gu that one seems
like a really nice guy but it's just
like we we also have to go like who's
drawing the traffic now at this point
people are coming to see Chris bumps set
and the people that he's competing
against right waste a small waste and a
beautiful back and body it's it's it's a
big body but it's not like you know
you're too SU 5 63 right he's
61235 yeah so that that's that's uh uh
you know even by the way even the number
two guy's got a beautiful physique right
he looks amazing he looks amazing he's
some South American guy I don't know
where he's but when I look at his
physique I'm like Dino he's very close
to being able to win I thought was win I
thought so as well when I watched him
yeah he looked really good so but again
you know you see that you're like that's
a that's a beautiful physique you know
that's when Joe weer would look look at
these physiques and Sergio Olivia you
would see the small waist that was the
thing today it's a it's a different Ball
but it's changing I just think like this
everything hasn't caught up with it yet
but it's interesting because remember we
were talking earlier about people
choosing right who's voting getting it's
the same thing like I said you could
just look at the follower count the
engagement count of these people versus
like the other bodybuilders there not
the engagement not maybe because they're
not posting as much lifestyle stuff
maybe because they're not as open as
like you know the hair stuff what we're
talking about but just take all that
away from it we just if you just look at
the numbers and the data it's saying
that people are looking at that more
than they're looking at this so why
wouldn't the incentives to the people
who are showing up and drawing the
traffic go more money to the people who
are bringing the larger audience I just
don't know why it hasn't gone that way I
think because there's still they still
want to hold it to that sort of like um
level who's your favorite guy who's your
favorite physique of all time of all
time of all
time I got to go with Arnold you do yeah
Arnold Arnold Zayn Zayn too yeah and
serge had a great physique too but like
like I said those are all those are all
the older guys and then and then also
too of the newer
guys obviously I liked Ronnie because it
was so absurd but Flex wheeler so he was
like right there before which is
interesting because he never won an
Olympia because Ronnie came in but he
was right there before Ronnie like just
took over and won every single Olympia
but his physique like I think it was 86
or 93 one of those one of those maybe 93
one of the craziest physiques of all
time that picture that one picture he's
looking down that almost doesn't look
real yeah he's like that yeah it just
does not look real that that's that was
the physique that when I was like I want
to get in the bodybuilding that was the
physique I was like I love this he got a
lot of you know whose physique I like I
like Kevin lon's physique as well yeah
do you remember Kevin Leon abolutely had
a very you know uh U very interesting
physique it was different than everybody
else it was you had the nasal somebody
you had the dorin was was a machine you
had all these guys but I like Kevin's
physique and cuz we we've been talking
cuz you know I did all these
bodybuilding interviews and then when
they didn't s Mr Olympia I'm like I'm
not I'm done doing any Mr Olympia
interviews I don't have any interest
because I was doing it because I wanted
to buy the brand and I'm should buy it
for sure huh you should buy it oh I
would I would have loved to but at this
point I have zero interest today yeah I
have zero interest today today I don't
have any interest today zero so I had a
meeting U last week when it was a
meeting at a meeting last week it was me
you a few of guys in a room and they're
pitching me saying hey Pat this uh
company that's doing boxing you know I I
say we go invest into this company we
can turn this into $100 million year
company t d I
said I said guys I think I have to have
this conversation with you guys I said I
am only interested with businesses we
invest in today that start with the
letter B if it doesn't have the letter B
in it I am not interested anymore
because because it takes the same amount
of com effort to build a half a billion
doll company $250 million company as it
takes to build A5 billion a company the
only difference is the $5 billion a
company is solving a bigger problem than
the guy that's doing a quar million
dollars or half a billion so I'm not
interested anymore so I'm not what are
we going to do with the single yeah but
we could sell it for $200 million not
interested everything's got like man
where we built Man app man um s years
ago I'm talking to my lawyer and my
lawyer uh uh we have a seven minute call
he builds me for 30 minutes I get pissed
off I call him I said dude what are you
doing there's a 7 minute call what are
you doing building me for 30 minutes he
said well the minutes roll up I said not
to 30 minutes you Mayan I paid 23
minutes for no I said I want to pay you
by the minute what do you charge by the
minute he said no lawyer charges by the
minute can't you just do the math and
yeah no well lawyers don't do that so I
said you know what I'm going to do I'm
going to build a platform one day where
I get to pay people by the minute so hey
do you have a minute to connect let's
man so on man you know how people people
DM you left and right you can't get back
to everybody yeah or they want you to do
video so now on man when somebody DMS
you they have to pay you to get a
respond back and you dictate your price
you can say 100 bucks 200 bucks 50 bucks
80 bucks 500 bucks so I ask you question
you respond back you get 80% manette
keeps 20% if they want a video from you
you put a double the price and then if I
want to do FaceTime with you literally
they pay to have a FaceTime with you
they pay by the minute so if I want to
have a 30-minute conversation with you
you may say 30 minute conversation I'm
not going to do anything less than 50
bucks a minute okay great so that means
I got to pay you what 50 time 30 minutes
1,500 bucks you keep 80% there and you
have that call with them and then 15
minutes later they're like hey can we go
for 15 more minutes yeah okay boom I'm
buy 15 more minutes boom that call is
done they're having a conversation
you're off money deposit in your account
so typically companies that I now build
is based on a problem that annoyed me
that I wish that product like even this
book choose your enemies wisely yeah
for years I recommend people books hey
can I get a book on improving my
relation my girlfriend five love
languages hey can I get a book on my
marriage husband and wife we have two
kids but my wife's not respecting me
both of you guys read the book love and
respect hey man I'm thinking about
getting engaged to this girl1 questions
to us hey man I just got out of humility
I'm Rough Around the Edges in sales I'm
kind of pissing a lot of people off how
do influence and Influence People hey I
want to read a book on goal setting go
read Brian Tracy I want to become better
leader go read you know leadership on
John Maxwell or lincol on leadership I
want to be better on private Equity go
read Steven schwarzman hey I want to be
better executive go read right of a
lifetime Bob Iger hey I want to improve
Compensation Plan go read vernous book
anyways everything I want to have a book
that I can give to you that you can go
and prove you know what's the problem do
you know what book right now you
recommend if you want somebody to go
write a business plan going into a new
year it does not exist so I'm talking to
penguin Co I said guys we going to write
a business planning book that can be
applied to a military General to a CO to
a founder to an athlete to a politician
to billionaire to a millionaire to
somebody getting started and this is why
we write the book choose your enemies
wisely business planning for the
audacious VI exact format on how to
write a plan so when you ask me about
the mrst Olympia thing what am I going
to do with Mr Olympia I don't have any
interest in that today we we want to to
do what we want to do with the next
vision of what we're building if you
come to Florida I show the whole campus
that we're building to do what we want
to do we need real resources dude I made
$100 million off off to Tucker Carlson
public for him to come to Value tment
when saw that I make a $100 million
offer and you know what he does nothing
he doesn't even didn't he do a Twitter
thing he went he went to Twitter yeah
but you know what he's trying to say you
know what publically he said he said Pat
elon's retweet of my videos every week
is worth more than your $100 million by
the way he just started a media company
you know how much he raises first round
how much money you think he raised 15
million bucks that's it m he just raised
15 million 5 weeks ago
155 Tucker Carlson started a media
company raised 15 million bucks I I
offered the guy a100
million and this guy goes and raises $15
million for a media company right 100
million liquid I gave him a100 million
offer was it for four years or five
years five years with equity in the
company and pres and creativity and
decision making and then this guy goes
and Tucker Carlson raises $15 million to
start a new Media company right but to
him elon's
retweet was worth way more money than my
$100 million well you know what that
made me think I said damn I'm
broke I swear by I swear to God godam
I'm telling you dude I said damn BR I
didn't think you gonna say that that was
funny I sat there like I got to freaking
go make some money yeah what do you
think he would have took it for I don't
think he would have taken it I don't
think it was a money thing with Tucker
Tucker wanted to reach because I'm
convinced I don't know if this is going
to happen or not I think there's a
Alliance built between him musk and
Trump and I don't know what that is
these guys are there's something going
on with alliances I think the three are
very different and they're all very
powerful and they're I feel like I feel
like Kanye is somewhere they're floating
around too no Kanye is problematic for
for them so they're kind of like maybe
behind closed doors cuz Elon always
defends Kanye but maybe not face you
know some people like behind closed you
talk to them all the time but nobody
knows about it yeah yeah but I think um
I wouldn't be surprised if Tucker in his
mind is like you know what screw you
guys I'm going to go be to Churchill of
us cuz Churchill was a journalist and
then later on he ends up becoming the
prime minister of a and he saves the
Free World and going up against Hitler
and he had the brass to go up against
them or else you and I would be talking
German so I don't think it was any money
what I could have offered for tuu to
come come through to us I don't think I
have enough of a platform yet that's big
enough with enough proposition for a
talent that big to say I want to team up
with you and we're working on that
that's what we're working on right now
yeah because that he chose Twitter
obviously smart move yeah respect what
besides I guess this Olympia buying what
what do you like and the man yeah
obviously the book what else do you have
like planned big plans or what are what
else are you working on currently great
question so to us right now the main
drivers so in everything you do you have
to be thinking about what is your
advantage uh uh and why you're doing
what you're doing so I need a lot of
money to fulfill the vision that I have
the money I need I don't have right now
I have a few hundred million dollar in
cash but I don't have a lot of money
where I can go playball I have enough
money to not be a beggar today which is
great and I don't take a penny off my
business I didn't do it with the
insurance company I did that I Grew From
66 agents to 45,000 that I sold a year
and a half ago
and so now the next phases are consult
Consulting from B Consulting is growing
exponentially okay and what bavid
Consulting is we consult for different
stages of a business so if you're
whether you're starting your new
business and you want to know how to get
your first customer or whether you're
trying to figure out how to put a
partnership together with a guy 50-50
because you know sometimes you start a
podcast with somebody you start a
business with somebody you start a
company with somebody and if the terms
are not written up front you're it's a
recipe for disaster year from now 5
years from now so bettering all that up
front I experienced that one it it
incredibly uh drastically yeah I had a
business uh an apparel company that I
started in 2015 that I had another um
another company that was running my
backend and for the next eight years
they were leveraging all the data and
information while they were building
like a very similar like close to exact
sort of product alongside of it and
selling it like alongside of it like to
the point where if I made some joggers
it was like switch a logo and put a
different logo and then also like taking
my customer list when we were splitting
and and then me also building another
company that was third partying products
in the same industry so even more of a
data grab like s to to other big
influencers like making so imagine I met
some people who were reselling Converse
and uh and uh reselling random stuff on
Amazon and then I was like I'm just this
this is back in 2015 that's when like
the internet was really doing this with
like uh selling products influencers
were selling brands jym shark like this
is post jym shark or this was the right
after jym shark got it right and then so
I'm I'm making like I'm selling hats and
tank tops and then they had their brand
and it was like every moment it was like
if I'm order a th000 units I could order
300 but get my pricing and then I add
all these other all these other tools to
the pot as far as uh influencers selling
and so then they're buying products so
now that they can go to manufacturers
and get these pricings I literally did
this for years and I I I didn't think
that I would get turned on the way that
I did but then it made sense because it
was just it became just competition to
the same people where it was like oh the
minute that they could turn like really
turn on that happen so many times so and
it's so funny because I I remember I I
talked about about I don't know maybe
six months ago I finally told a story
and and one of my one of my worst
mistakes and the reason why I'm telling
you the story right now is cuz I want to
say this to anyone listening um
my worst mistake was not standing up and
telling the truth and not telling my
side of a story because I was getting
slandered for all kinds of just bull you
know they could drag or allowed to be
dragged because it benefited them
financially as far as like swaying
customer opinion and my worst mistake
that I ever made in my whole career of
like social media was not speaking up
sooner and not telling the truth sooner
and not standing on that value sooner
and that was my biggest mistake man one
of my biggest mistakes it h you said
2015 2015 till did you get money when
you guys sold or walked away or no no no
it was it was a mess dude it was a mess
it was a complete mess and it was it was
ins Saye I didn't cuz I was I was
younger and I'm thinking like I'm doing
all this content I just you guys I trust
you guys and I built this good
relationship so I thought like they had
my back in a way so I'm naively thinking
no they wouldn't me over and then even
five years along and I was like I'm
starting asking questions like why am I
paying this much for this and you're
paying that much for this when I know
I'm bringing in this many more units and
you know then it eventually it sh it
over time but like I'm I'm just like I'm
catching all these little things and I'm
kind of just letting it go cuz I'm being
I guess too nice or not as as like maybe
I'm not pressing it as hard as I should
or not being like hey we need to write
up a contract now for this and I just
let myself geted because I just thought
well why would they do me like that but
now it's like now it makes sense it just
so by the way if you ever get married
this is exactly why I should also have a
prup I'm a big prup guy everything up
front you have it eliminates future
arguments everything yeah everything up
front so so the Bev Consulting side it
like we'll sit with a guy like you and
like hey I'm about to go into a deal
with this what do you think I should
structure it as have you thought about
this have you thought about that which
law fir are you using how are you going
to set this up what commitment are they
making what your commitment to them what
if this guy so that's phase what if the
phase of you want to go be a tech enabl
company how are you going to do it how
much money you going to put into it how
are you going to be different than
what's out there or maybe you want to go
hire your first sea Suite because people
are scared on their first SE Suite
they're higher or maybe you want to
bring five SE Suites at the same time
cuz you're raising 10 million bucks and
you don't know how to go raise 10
million bucks so we going to help you
put a pitch deck together or you're
about to sell your company is it ready
to sell have you sat with investment
bankers what point are they asking from
you what is the eida calculation today
for 7x 10x 15x what is it like I
remember the first time I went to New
York and I sat with with these six or
seven investment bankers and one of the
investment bankers selling insurance
companies they specialized and selling
companies sizes 25 to 50 million bucks
the two of them I sat down with they
sold 50 million to to 250 million bucks
the other two guys that sat down with
they sold companies $250 million to a
few billion dollar
right so these guys are like nah we're
not interested in your company you're a
small company I'm like no no I'm
interested in you because I want you to
sell my company right because these guys
sell the bigger guys yeah these guys are
like oh we're interested in you I'm like
of course you'd be interested because
you can sell my company for 100 million
right now you'd get a check so I said
what do I need to do to get bigger
valuation for my company he says well
the way you're set up right now you're
probably going to get 7X eida so if
you're doing 10 million a year they're
going to pay you 70 million bucks for
your company I'm like I'm not freaking
selling for seven times my IA I said
what do I need to do to sell for 15
times and this is just on the Consulting
part right no this is my insurance
company that I S so but but what I'm
doing is I'm teaching the client the
business owner how to get the highest
valuation when they sell rather than the
lowest valuation understand so then the
guy tells me he says well they're paying
15x if you have software and Technology
I said dude I got all the software he
says do you own it I said yeah I paid
the licensing fee of 100,000 or says no
do you own the software yeah I own the
license so we went in invested $3
million into software called bamboo
today it's around $10 million that took
our company's valuation from seven times
EA to 15 times you a software because we
were a tech enabled insurance company so
it doesn't matter what phase you're in
we sit down with clients we have around
3,000 clients and we consult for you
whatever phase you're at and we you know
deal with you direct l or your board or
your executive team so that consulting
firm is growing rapidly and that's
bringing the money to reinvest into
other businesses and it's allowing us to
have a division of product development
which we have man and other products and
then eventually these resources are
going to allow us to
do movies shows docks a bunch of
different things but right now we need
to go make a lot of money it's so C I
know you have to leave it's like I could
I I have like a thousand I really enjoy
talking to you I really enjoy talking to
you you're you're a in in farsy they
would call you g me you're like a you're
like a homie you're like a you know guy
you want to talk to and hang with you
give that Vibe oh I appreciate it man
yeah it's been a blessing so I know you
got to go I respect the time I'd love to
talk to you again or just even off pod
off
camera yeah very very sharp something I
feel like I I could learn from um so
thank you so much for coming I hope
everyone comes I hope you guys check out
the book when does that drop uh December
fth Amazon choose your enemies wisely
and then so the Consulting thing is that
something that like not anyone could
really do I'm assuming right it seems
like it's more of a they can go to
bdavid consulting.com and apply and
depending on what problem you're trying
to solve if we can do it great if not we
would let you know but anybody can apply
for it okay yeah cool well make sure you
guys subscribe every Tuesday 11:00 a.m.
we're on Spotify we're on iTunes we're
on everything bro thank you so much for
coming it's been a pleasure you're
awesome man my man
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