0:02 Getting AI agency clients is actually
0:03 quite easy if you know what you're
0:05 doing. And in today's video, I'll show
0:07 you how. In the last four weeks alone, I made
0:08 made
0:10 £28,400 in my marketing agency selling
0:13 AI solutions to local businesses, which
0:15 equates into about
0:18 38.5,000, give or take. Let me actually
0:19 refresh the page to show you that these
0:21 are real numbers and that I'm not faking
0:23 anything. But in today's video, I'll
0:24 walk you through pretty much everything
0:26 A to Z. Number one, what niche am I
0:28 selling to you? What's the offer? on
0:31 exactly how am I able to charge these
0:34 guys anywhere between $10 to $20,000 for
0:36 or AI solutions and how you can pretty
0:38 much go about doing the exact same thing
0:40 as well. Number two, I'll walk you
0:41 through the absolute best and the most
0:44 predictable way of booking calls with
0:46 these types of local businesses that
0:48 actually are interested in your AI
0:50 solution, but more importantly, do it in
0:52 a way where they are reaching out to you
0:54 themselves and they are the ones chasing
0:56 you instead as opposed to you doing
0:58 that, you know, yourself. And then the
1:00 third thing I'll walk you through is the
1:01 way how we actually conduct our sales
1:04 calls to have these guys pay us anywhere
1:06 between$10 to $20,000 and how you can
1:08 pretty much implement the exact same
1:10 steps right after watching this video.
1:12 So the very first thing you want to do
1:14 is you want to create your actual offer
1:16 and you want to pick one specific niche
1:18 where you are able to position yourself
1:20 as the expert. But more importantly, you
1:22 want to help these guys with pretty much
1:23 getting what they want the most, which
1:24 for pretty much every single business
1:26 out there is that they want to get more
1:28 clients. they want more revenue. So
1:29 that's exactly where you're going to
1:31 come into play to actually help them do
1:33 that. But you want to pick one specific
1:35 niche where you can position yourself as
1:38 the expert and have a hyper specific
1:40 client acquisition solution for them.
1:41 Now by you picking one niche, you
1:43 actually are able to charge way more
1:45 because you appear as the expert in that
1:47 niche and also your fulfillment is much
1:50 much easier because since this is just
1:51 one niche, you can copy paste the exact
1:53 same solution for everybody compared to
1:55 if you'll be working with all sorts of
1:57 different niches. All right. Now, for me
2:00 specifically, we work with law firms and
2:03 um these guys don't have any issues
2:04 paying us anywhere between 10, 15,
2:07 $20,000 for or service uh because we
2:09 have position ourselves as the expert in
2:10 that niche. And the fulfillment also is
2:12 way way easier because we pretty much
2:14 copy paste the same solution for
2:15 everybody. If you don't have a niche
2:17 right now that you have chosen from,
2:19 then here's a couple examples of niches
2:21 that you can actually get into. And
2:22 there's a couple things that you're
2:24 going to notice with these niches where
2:27 number one, these guys right here, for
2:29 example, the ones that are on my screen,
2:31 they're not techsavvy to a point where
2:32 they would know how to actually build
2:34 out these AI solutions themselves. But
2:37 then the second point is that their
2:39 average order value, their average
2:41 client is worth to them quite a bit of
2:43 money. Which means that all that you
2:45 would have to do is say for example, if
2:48 your program is worth 10K, 15K, 20K
2:51 across 90 days, like it is for us, for
2:53 example, then all that you really need
2:55 to do for these guys right here is get
2:57 them anywhere between literally one to
2:59 four or or five clients. And that
3:01 already pays off your entire service fee
3:03 as opposed to you working with these
3:05 lower ticket local businesses where you
3:07 need to get them like 30 clients a month
3:09 for them to actually even just break
3:10 even on your service. Okay? So you want
3:12 to go and pick out a niche that's you
3:14 know local business niche. They're not
3:16 too techsavvy and on top of that they
3:19 have a relatively high over average
3:21 order value from their own clients. So
3:24 do that. Now from there on out this is
3:25 where the actual offer comes into play
3:27 because what you want to do is you want
3:31 to identify why the top 1% of businesses
3:33 is in that local niche are actually
3:35 successful. Usually this comes down to
3:37 three things which is good lead flow,
3:40 strong intake and good sales. So what
3:41 you want to do is you want to package
3:43 your offer in a way where you pretty
3:45 much make it unreasonable for them not
3:47 to get to that 1%. And the way how you
3:49 do that is through helping them solve
3:52 every single bottleneck slashgap that
3:53 they could experience that will prevent
3:55 them from actually getting to that goal.
3:57 And once again, usually that comes down
3:59 to good lead flow, strong intake, and
4:02 good sales. So as you know that now what
4:03 you want to do is you want to take
4:06 multiple AI tools together to package
4:09 them into one complete AI solution that
4:11 you are going to sell to them which is
4:12 going to make it much simpler for them
4:14 much faster and more efficient for them
4:17 to actually get to that 1%. And this is
4:19 exactly what you can sell for like 10K,
4:22 15K, 20K, and even more than 20K for
4:25 like a free month program compared to
4:26 what everybody else is doing, which is
4:29 selling these cheap AI voice agents or
4:32 AI chatbots for like a,000 bucks a month
4:35 or 1.5K a month a pop. Because the issue
4:38 with charging so little is that you're
4:39 actually going to go broke quicker than
4:41 you're actually going to make money
4:42 because, you know, from your acquisition
4:44 cost, how much you're going to spend to
4:46 get a client. And then on top of that,
4:48 your fulfillment cost, you will have
4:50 barely anything left there. And if
4:51 that's the case, then you're going to
4:52 get to a point where you don't have
4:54 enough money coming in to reinvest back
4:56 to actually get more clients. But if you
5:00 have somebody paying you 10K, 15K, 20K,
5:03 pay in full day one cash collected for a
5:05 90-day program because they see a
5:07 complete solution right here. Then you
5:08 are making a bunch of money there where
5:10 you have a lot of profit. Take that back
5:12 and put it into the business, scale
5:14 further, and get even more clients
5:16 essentially. Okay, but I've pretty much
5:18 done most of the work for you here
5:20 because I've outlined most of the AI
5:21 solutions you can use for every single
5:23 one of these bottlenecks where number
5:25 one with lead genen which you are going
5:27 to do as a done for you service for
5:29 them. Um, you want to help them with
5:31 obviously generating leads and the best
5:33 way I've seen to do that is obviously
5:34 using ads and that is either through
5:36 Facebook ads or Google ads. Okay, so
5:38 want to choose either of those platforms
5:40 depending on the niche. And really the
5:41 AI tools that you're going to use for
5:45 this is Hen and Chad GPT. Now Hen is a
5:48 software that allows you to create AI
5:51 UGC videos. So when you close a client,
5:53 you just go here. There is hundreds of
5:55 UGC credits that you can choose from.
5:56 Punch in a script, it's going to
5:58 generate a video and then you literally
6:01 have a AI UGC video that you can use as
6:03 an ad for that specific client. Now, in
6:05 order for you to create a script, you
6:07 know, you pretty much can go and use
6:09 Chad GPD. That's the best way I found
6:11 found to do it. So, create a script with
6:13 Chad GPD, upload it on Hen. It creates a
6:15 video and now you have the videos ready
6:16 to go. You just have to go ahead and
6:19 edit them. And once they're done, you
6:20 can go and launch the ads for the
6:21 client. The second thing you want to
6:24 help them is is the intake and the
6:25 promising, which you're also going to do
6:27 as a done for your service. And the AI
6:29 tools that you're going to use for this
6:32 is synflow and go high level. Now,
6:35 synthflow AI is essentially a tool that
6:39 allows you to create voice AI agents. So
6:41 that these voice AI agents are the ones
6:42 that actually go ahead and call all
6:44 those leads that you are generating for
6:46 that client from the ads. And we go high
6:50 level. You can create AI chatbot agents
6:51 that are actually going to go ahead and
6:54 send SMSS to all these leads that you
6:56 actually are generating. So, not only do
6:57 you have a voice agent that's calling
7:00 them, but you also have a chatbot agent
7:02 that actually sends them SMSS as well.
7:03 And then on top of that, we go high
7:05 level. You know, you can create landing
7:07 pages, email and SMS automations as
7:09 well. So, that's the AI stack right
7:10 there that we are using right now that I
7:12 recommend using as well. The third thing
7:14 that you can help them with, which is
7:16 going to be a done with you service,
7:19 that's going to be sales. So, you
7:21 obviously can't hop on these sales calls
7:24 for the client obviously, right? So this
7:25 is the best very the best thing you can
7:27 really do for them especially in the
7:29 beginning stages is help them with
7:30 creating a script that's actually going
7:32 to increase their closing rate to the
7:35 absolute maximum and um the way how to
7:37 do that is really through basically you
7:40 know using fathom AI to pretty much
7:43 transcribe all of their um sales calls
7:45 and then upload the transcription onto
7:48 the chat GPT and ask GPT to identify
7:50 better where are the main bottlenecks
7:52 what could be improved on and creating a
7:55 much much better sales script. And once
7:56 that's created, you share with the
7:58 client, they implement that. You review
7:59 other of their call recordings, make
8:01 sure they're still doing a good job
8:02 there, that they're improving. And that
8:04 way, you can essentially go ahead and
8:06 help the client increase their closing
8:08 rate. And the fourth thing that you can
8:09 help them with is going to be social
8:10 media content, which you are going to do
8:13 as a done for you and done with your
8:15 service. Now, this is a part that a lot
8:17 of local businesses really enjoy because
8:19 they like the idea of pretty much
8:21 growing their social media to a point
8:22 where they eventually become the go-to
8:24 local business in their area. And the
8:26 way you do that is to basically pitch
8:28 them with social media content. Uh
8:29 because right now the social media
8:32 algorithms online like YouTube, Tik Tok,
8:34 Instagram, especially with short form
8:36 content, they're extremely viral to a
8:37 point if you actually create good
8:39 videos, they can go viral and they these
8:41 guys can get like thousands of followers
8:44 in a sense, right? So the way how you do
8:46 that is through using Chad GPD for
8:48 content ideas and scripts and also
8:50 graphic creation because you can use
8:52 CHGPD now for creating images. So you
8:54 can literally create graphics from that
8:55 as well. But when it comes down to
8:58 videos, use GPD to come up with ideas
9:00 for reaction videos, educational videos,
9:03 Q&As's to mo most frequently asked
9:05 questions in that specific niche,
9:09 results, etc., etc. Also, you can use 11
9:11 Labs to actually clone the client's
9:12 voice. So, they don't even need to get
9:14 on video. You can literally go ahead and
9:16 clone the client's voice and then have
9:19 B-roll videos that pretty much are
9:21 overlaying with the actual voice of the
9:23 client in the
9:25 video. Or alternatively, you can take
9:26 another step further where you can use
9:29 hen to actually clone the client and
9:32 create their own UGC. Because with hen,
9:33 there is an option where you can
9:35 actually create your own, you know, AI
9:37 avatar. There's a couple instructions
9:38 you need to go through where you upload
9:40 like a video of the client and then
9:42 after that using its AI algorithm and
9:43 all that stuff it's going to go and
9:47 create a um UGC with that client right
9:49 here. So you can pretty much then go
9:50 there upload the script and it's going
9:52 to create infinite amount of videos uh
9:54 with that client being in the video
9:56 essentially some pretty crazy stuff. So
9:57 you can do that and the client doesn't
9:59 even need to record any content
10:01 themselves. And then lastly, use a tool
10:04 called Submagic to actually automate
10:06 video editing process with AI. So here's
10:08 the tool right here. It's a very simple
10:09 tool. What you would do here is you
10:12 would just simply go and upload a video
10:14 um on the platform. And then what it's
10:16 going to do, it's going to automatically
10:17 go and create captions for the entire
10:21 video. You can add B-rolls using AI also
10:24 AI audio. Um it's going to add emojis on
10:26 here, etc., etc. All sorts of pop-up
10:27 effects. and it literally creates an
10:30 extremely good-looking video that pretty
10:33 much is like, you know, a highly
10:35 specialized video editor went ahead and
10:37 edited this. So, you can pretty much use
10:38 this tool to go ahead and edit out all
10:40 of their social media content. So,
10:41 that's as far as the very first step
10:43 goes when it comes down to creating your
10:45 offer. Now, when you have the offer
10:46 created, the next thing you need to do
10:49 is you have to book calls. Now the best
10:51 way have I've seen to go about booking
10:53 calls consistently in a way where you
10:55 are the authority as opposed to the
10:57 client being the authority is through
11:01 using Facebook ads. Okay. Now I
11:03 personally in the past month or so alone
11:06 from April 22nd to May 22nd I spent
11:09 about 5.3,000 of my old money on my own
11:11 Facebook ads which equates into about
11:15 7.2K USD give or take. Um, and I've been
11:18 using this primarily for booking calls
11:20 for my own agency. Now, I didn't start
11:21 off with spending that amount of money
11:23 right away. Initially, I started off by
11:25 spending just about 20 or 30 bucks a
11:27 day. So, I was spending only like 600 to
11:30 900 bucks a month. So, if you have just
11:31 that, then you can literally get started
11:33 booking calls through Facebook ads for
11:35 this offer. And I've seen this to be the
11:37 absolute best way of doing that. And so
11:39 what you want to do is you want to
11:42 actually go ahead and create, you know,
11:45 two types of um ads. You want to create
11:47 regular statics and you also want to
11:50 create some video ads as well. Now, with
11:52 both of these, what you're going to be
11:53 doing is you're going to be talking
11:55 about the offer directly in the actual
11:57 ad itself. So, if I show a couple
12:00 examples here, here's a couple examples
12:02 of statics. This is one. This another
12:04 one, and this is another one. And as you
12:05 can see right here, they're extremely
12:07 offerbased. where you're call kind of
12:09 like calling out the market at the very
12:11 top. Then you mention what the offer is
12:14 and then you have a CTA call to action
12:17 to fill out the form or whatever. Right
12:19 now these are here very very simple and
12:21 that's really the point of it. The
12:24 simple simple scales complex fails and I
12:25 can tell right now this one in the
12:27 middle this black one has been the
12:29 absolute best performer for me on this
12:31 one alone. I've spent couple five
12:32 figures and it generated a couple six
12:35 figures in return for me. So you can go
12:36 ahead and pretty much take it right
12:38 after watching this video. But then also
12:43 go ahead and create couple of AI uh UGC
12:46 videos with Hunen. Okay. Now the scripts
12:48 that you can actually use for this are a
12:50 couple examples right here. Let me
12:53 actually zoom in as well. Um here is one
12:56 script that you can use. Then the second
12:58 one, the third one, and the fourth one.
12:59 You can pretty much pause the video to
13:01 go in and copy them. And so as you can
13:03 see right here, every script has a
13:05 different kind of like beginning of the
13:07 video. But once you finish show the
13:09 beginning of the video, you want to have
13:11 the, you know, the continuing part of
13:13 the video, which is this one right here.
13:15 Okay. So go ahead and pretty much take
13:17 this right after this video. You can
13:20 pause the video, type this out, and uh
13:21 pretty much after this, go ahead and
13:24 create a script and then go ahead and
13:25 pretty much upload that on a gen. Choose
13:28 a couple different AI creators, upload
13:29 it there, and get the videos made. The
13:30 next thing that you want to do after
13:32 that is you want to create lookalike
13:35 audiences on Facebook ads. So go ahead
13:38 and scrape a list of at least 500 leads
13:40 in your niche. Now if you already have a
13:42 list of let's say your past customers or
13:44 past leads that you might have generated
13:46 then just use that. If you don't have
13:48 anything at all then go on a platform called
13:49 called
13:52 Apollo.io to scrape a list of 500 leads
13:54 in your local uh business niche that
13:56 you're going into. Essentially, this is
13:57 going to allow you to create lookalike
13:59 audiences, which are extremely effective
14:02 when it comes down to running ads. And
14:03 when you actually do launch your ads,
14:05 here is the structure that you want to
14:07 use. Now, the structure sell depends on
14:08 what is the actual budget that you've
14:10 got. But if you have 50 bucks or less,
14:12 then this is the structure to use. You
14:14 just have one campaign which is
14:17 optimized for leads and you have
14:19 anywhere between three to five assets in
14:20 there depending on your budget. You want
14:22 to allocate 10 bucks per each single
14:24 asset. So, let's say if you have, you
14:25 know, 30 bucks a day that you can spend
14:28 and launch free assets. If you got five
14:29 uh 50 bucks a day, then launch five
14:32 assets. And um you want to have a couple
14:33 different mixes here. You want to have
14:35 one that's a lookalike audience, one
14:37 that's an interest
14:39 um you know, and uh you can see the
14:40 other ones right here depending on the
14:42 percentage of the lookike audience. And
14:44 each in each single one of them, you
14:46 want to have two ad graphics more of
14:48 like ad group curves in there. Make sure
14:52 that you don't stack add graphics and
14:55 add videos together into one. Make sure
14:56 that every single is separate. So like
14:59 if you have one assets uh with graphics,
15:00 make sure that you only have two
15:02 graphics in there. Then the next one you
15:04 have two videos, then the next one you
15:06 have two graphics, then the next one you
15:07 have two videos, etc., etc. Make sure
15:09 that you don't stack videos and graphics
15:11 together into one because, you know,
15:13 usually video ads are going to be a
15:14 little bit more expensive for actually
15:16 booking calls and stuff like that. Um,
15:18 but in turn they're going to be more
15:19 effective in a way that they will get
15:22 way better quality leads essentially. So
15:23 that's why you want to stack graphics
15:25 and videos together as Facebook is
15:27 usually going to allocate the most
15:28 budget to what's the cheapest basically.
15:30 So that's going to separate them. And if
15:32 you have a 100 bucks or more that you
15:34 can spend, then this is the structure
15:35 that you want to use right here which is
15:37 pretty much you know the exact same. The
15:39 main thing that that differs here is
15:40 that you allocate more budget per singleet.
15:42 singleet.
15:44 Now, like I said, you want to optimize
15:46 this for lead flow, right? For leads,
15:48 campaign objective. And uh you want to
15:51 send them to an instant form. When they
15:53 fill out the instant form, you want to
15:54 have a zapra automation in place that
15:57 pretty much goes ahead and sends all of
16:00 those leads on your go high level. So, I
16:02 personally use go high level in my own
16:03 marketing company right here where
16:05 pretty much we have all sorts of
16:08 automations built out with emails, SMSs,
16:10 and things like that. So, I highly
16:11 recommend you to use this platform as
16:13 well. Um, so what this allows you to do
16:15 is you have Zapier that automatically
16:18 sends those leads onto a go high level
16:20 workflow where you have couple of emails
16:22 and SMS being sent to the lead to pretty
16:24 much incentivize them to go ahead and
16:26 book a call with you. Okay. From there
16:28 on out as they have filled that out, you
16:29 want to send them to a landing page
16:33 where you have a VSSL or a DSL. Here's
16:35 an example of a landing page that I've
16:36 seen working really well that I'm using
16:38 right now in my own marketing company.
16:40 You have the cutout of the audience.
16:42 Here you have the offer here and then
16:46 you have a VSSL or a DSL here. Now, if
16:48 you don't know what a DSL is, a DSL
16:50 basically is a deck sales letter. So,
16:53 it's a VSSL that's pretty much
16:55 transcribed into text format and then
16:57 you put all the information from a VSSL
17:00 into text onto a deck. So, this way
17:02 people can just simply slide go through
17:04 a slideshow instead. And then right
17:05 below it, you have a calendar to
17:07 actually book in a call with you. And
17:09 once these guys have booked in a meeting
17:11 with you, you want to send them to a uh
17:13 thank you page. And a thank you page,
17:15 the purpose of a thank you page is to
17:17 make them consume more content. So it's
17:18 much easier for you to actually sell
17:19 them when they hop on a sales call with
17:21 you. So you have a video right here at
17:23 the very top that tells them thank you
17:25 for booking the call and also explain a
17:26 little bit more information about how
17:28 you help your clients get results. Then
17:30 below it, explain a little bit more
17:31 about how they can ensure that they show
17:34 up. And you know, right below that, make
17:36 sure that you include as much social
17:38 proof as you physically can. Client
17:40 testimonials, case studies, some
17:41 screenshots of clients sending you
17:43 messages saying that, hey, I've been
17:46 closing deals left and right, etc., etc.
17:48 From there on out, you want to also have
17:50 an appointment who actually calls every
17:53 single lead to reconfirm the shop rate
17:56 and also book in some more people onto a
17:57 call because not every single one of
17:58 these guys are going to go ahead and
18:00 book in the call themselves from the
18:02 landing page. So, you want to have an
18:04 appointment who actually calls them. And
18:06 the best way I found to do that is
18:08 literally hiring somebody from Argentina
18:12 for $400 per month plus $10 per each
18:13 single qualified shop called the big for
18:18 you as well. So, do that. Now, I don't
18:21 necessarily advise you to use Syninflow
18:24 AI for, you know, building an AI agent
18:26 for your own self to call your own leads
18:28 because usually in the B2B market, it's
18:30 a little bit more complicated to deal
18:32 with these guys or the phone where the
18:34 AI could pretty much get messed up to a
18:35 point where it doesn't know how to
18:37 answer specific questions or handle
18:39 specific objections and things like
18:42 that. That's why for B2B markets where
18:44 you're selling to a local business, I
18:45 would advise you instead of have a real
18:47 human instead. But when it comes down to
18:50 you working with these local businesses,
18:53 you know, for them in the B2C market,
18:55 having an AI agent do all the calling
18:58 works perfectly fine. Now, from there on
18:59 out, once the calls are booked in, you
19:01 want to also set up a couple of
19:02 retargeting ads on Facebook to increase
19:04 the shop rates and increase the
19:07 consumption of the content. So, record
19:09 anywhere between four to eight ads that
19:11 you can put into the retargeting
19:13 audience where you have a mix of value
19:16 content and a mix of case studies. So
19:18 when they book a call, they consume that
19:20 before the call begins. And this way it
19:22 also increases the shop rate and the you
19:24 know nurturing aspect of these leads.
19:26 And the last thing really here as well
19:29 is having you know shop automations. So
19:31 within orgo high level we pretty much
19:33 have multiple emails and SMSs being sent
19:35 to these leads to ensure that they show
19:37 up. You know the very first email being
19:39 sent right when they book a call as the
19:41 confirmation. Then after that we wait
19:44 about 18 hours before the sales call
19:46 begins. We send them a reminder where we
19:47 ask them to send a reply to us via
19:50 email. Send that yes, I will show to the
19:52 call. Then we send another email
19:54 reminder two hours before the sales call
19:57 and then also an SMS 32 minutes before
20:00 the sales call. So that's the structure
20:02 right there. Now, last thing I want to
20:03 walk you through here is the actual
20:05 closing aspect. So when it comes down to
20:07 your closing the deals, number one, you
20:08 want to make sure that you have a really
20:11 good discovery on the sales call skull.
20:12 Now I'm not going to explain this video
20:14 exactly how to do the discovery that
20:16 deserves a complete separate video
20:18 instead. But the main thing really is
20:20 you get on a call you know build a bit
20:21 of rapport you know break the ice then
20:23 set the agenda and then really in
20:26 discovery go very very in deep with
20:27 what's the current situation why did
20:29 they book a call with you what's the
20:30 current problem why has it been a
20:32 problem for how long has it been a
20:34 problem you know how have they tried to
20:36 solve it so far? What has worked? What
20:37 hasn't worked? What's the goal? And then
20:39 find out specific issues the client
20:41 actually has. write them down so you can
20:42 then use that to actually pitch them in
20:45 the sales phase. Now, the vehic I've
20:47 seen to work really well when it comes
20:49 down to pitching and really taking notes
20:52 in general is through also using this
20:55 thing called the Google doc loads and uh
20:56 this is kind of like a document like
20:59 this where you have you know a document
21:01 you're taking notes right here of uh
21:03 what is the current situation with that
21:05 specific client and then as you've taken
21:06 all the notes you then would obviously
21:08 share your screen with them and walk
21:09 them through your solution uh with these
21:12 three pillars basically. Now, this works
21:13 much much better than you using like a
21:16 slideshow presentation because a lot of
21:18 these guys are used to seeing slideshow
21:19 presentations there where they're numb
21:21 to that already. So, by you using a
21:24 Google doc where they also see your
21:27 notes that to them at that point doesn't
21:29 really feel as a sales call anymore.
21:31 Instead to them it feels like a
21:32 consultation instead where they on a
21:34 call with an expert who is actually
21:36 taking notes very detailed notes about
21:39 their situation and then keeping an eye
21:41 out of that and then showing exactly how
21:44 they can help them based on the notes
21:46 that they have actually given you. So
21:48 this works much better in my experience
21:50 and also with the people that I know
21:52 than using a regular slideshow
21:54 presentation. So again go ahead and use
21:56 that and from there on now once you
21:58 obviously have done the discovery you
22:00 want to present your three pillars. Now
22:02 in other words free pillars are three
22:05 main steps on how exactly you are going
22:08 to help that client get to their desired
22:11 outcome. Okay. And when you are pitching
22:13 each single of those main steps you want
22:15 to tie to their pains and their goals on
22:17 why this is different from what they
22:19 have ever tried in the past. So figure
22:21 out what are the main three steps for
22:24 getting that client from point A to
22:26 point B which could be obviously number
22:28 one will help you with lead flow getting
22:30 qualified leads into the door. Number
22:32 two will help you with the AI intake and
22:34 number three will help you with content
22:37 or uh with the with the sales aspect of
22:38 like helping you with the sales by
22:40 creating a script and things like that.
22:42 So outline the main three steps of
22:44 delivery and when you're pitching each
22:46 single one of them, you tie it to the
22:47 bottlenecks and the goals that they told
22:49 you they have in the discovery. So it
22:51 feels personalized to them that this is
22:53 the solution for me. Once you have done
22:55 that, the last thing you want to do is
22:57 you want to also sell them on the
22:59 numbers. So go ahead and create a
23:00 calculator like this. This is the one
23:03 that I use in my own company where what
23:05 we do here is once we have sold them on
23:07 the free pillars, they like the program.
23:08 The last thing you want to do is you
23:09 want to sell them on the numbers where
23:10 they feel that this is an absolute
23:14 no-brainer offer. Okay? So, ask the
23:16 client a couple of data points. For
23:17 example, how many new clients would you
23:19 want to get every single month as extra
23:21 clients? Let's say they would say 10.
23:23 Then you would ask them, okay, cool.
23:24 What is your average client worth to
23:26 you? Let's say they would say, well,
23:27 longterm they're worth about
23:29 7.5K. Then you would ask them, okay,
23:31 cool. What is your closing rate? If I
23:32 send you 10 people who are qualified to
23:34 work with you, how many would you
23:37 typically sign up? Let's say it's 50%.
23:40 What that shows you is that you will
23:41 need to book in 20 appointments for them
23:43 per month to help them achieve this
23:45 goal. And here's what you want to do is
23:47 you want to tell the client, okay, cool.
23:49 Look, if you can spend X amount of money
23:51 per month on ads, whatever that number
23:54 is, for us personally, we advise or law
23:57 firms that we work with to spend at
24:00 least 100 bucks a day, 3K a month. So,
24:01 you would obviously figure out what that
24:03 budget is for you. uh and then you would
24:05 hypothesize on how many leads or
24:06 appointments you can actually book for
24:08 them over a period of 3 months. So for
24:09 example, you would tell the client that
24:11 look if you can spend a 100 bucks a day
24:13 or 3k a month then over a period of
24:15 three months I can get you say as an
24:17 example 50 appointments which is about
24:19 16 a month and then you show the client
24:21 that with your closing rate of 50% and
24:23 your average long-term value of the
24:25 client being 7.5k we are looking at
24:28 about 25 clients signed here over period
24:29 of three months and if each is worth
24:34 7.5k then we could be looking about
24:37 $187.5,000 in projected ad revenue and
24:39 when you pitch it this way using
24:41 literally their numbers, right? Then
24:43 when you drop your price, you tell them
24:46 that, hey, my AI solution is 10K, 15K,
24:49 20K for a free month program. To them,
24:50 it's like a complete no-brainer because
24:52 they're making close to 200 grand right
24:54 here. And they have no issues paying you
24:56 10%, which is 20 grand to actually get
24:58 there. You know what I mean? So, that's
25:00 the way how we've been using it. And
25:01 really from there now, go and close the
25:03 deal. So, that's really about it. If you
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