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getting Ai agency clients is easy, actually
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Getting AI agency clients is actually
quite easy if you know what you're
doing. And in today's video, I'll show
you how. In the last four weeks alone, I made
made
£28,400 in my marketing agency selling
AI solutions to local businesses, which
equates into about
38.5,000, give or take. Let me actually
refresh the page to show you that these
are real numbers and that I'm not faking
anything. But in today's video, I'll
walk you through pretty much everything
A to Z. Number one, what niche am I
selling to you? What's the offer? on
exactly how am I able to charge these
guys anywhere between $10 to $20,000 for
or AI solutions and how you can pretty
much go about doing the exact same thing
as well. Number two, I'll walk you
through the absolute best and the most
predictable way of booking calls with
these types of local businesses that
actually are interested in your AI
solution, but more importantly, do it in
a way where they are reaching out to you
themselves and they are the ones chasing
you instead as opposed to you doing
that, you know, yourself. And then the
third thing I'll walk you through is the
way how we actually conduct our sales
calls to have these guys pay us anywhere
between$10 to $20,000 and how you can
pretty much implement the exact same
steps right after watching this video.
So the very first thing you want to do
is you want to create your actual offer
and you want to pick one specific niche
where you are able to position yourself
as the expert. But more importantly, you
want to help these guys with pretty much
getting what they want the most, which
for pretty much every single business
out there is that they want to get more
clients. they want more revenue. So
that's exactly where you're going to
come into play to actually help them do
that. But you want to pick one specific
niche where you can position yourself as
the expert and have a hyper specific
client acquisition solution for them.
Now by you picking one niche, you
actually are able to charge way more
because you appear as the expert in that
niche and also your fulfillment is much
much easier because since this is just
one niche, you can copy paste the exact
same solution for everybody compared to
if you'll be working with all sorts of
different niches. All right. Now, for me
specifically, we work with law firms and
um these guys don't have any issues
paying us anywhere between 10, 15,
$20,000 for or service uh because we
have position ourselves as the expert in
that niche. And the fulfillment also is
way way easier because we pretty much
copy paste the same solution for
everybody. If you don't have a niche
right now that you have chosen from,
then here's a couple examples of niches
that you can actually get into. And
there's a couple things that you're
going to notice with these niches where
number one, these guys right here, for
example, the ones that are on my screen,
they're not techsavvy to a point where
they would know how to actually build
out these AI solutions themselves. But
then the second point is that their
average order value, their average
client is worth to them quite a bit of
money. Which means that all that you
would have to do is say for example, if
your program is worth 10K, 15K, 20K
across 90 days, like it is for us, for
example, then all that you really need
to do for these guys right here is get
them anywhere between literally one to
four or or five clients. And that
already pays off your entire service fee
as opposed to you working with these
lower ticket local businesses where you
need to get them like 30 clients a month
for them to actually even just break
even on your service. Okay? So you want
to go and pick out a niche that's you
know local business niche. They're not
too techsavvy and on top of that they
have a relatively high over average
order value from their own clients. So
do that. Now from there on out this is
where the actual offer comes into play
because what you want to do is you want
to identify why the top 1% of businesses
is in that local niche are actually
successful. Usually this comes down to
three things which is good lead flow,
strong intake and good sales. So what
you want to do is you want to package
your offer in a way where you pretty
much make it unreasonable for them not
to get to that 1%. And the way how you
do that is through helping them solve
every single bottleneck slashgap that
they could experience that will prevent
them from actually getting to that goal.
And once again, usually that comes down
to good lead flow, strong intake, and
good sales. So as you know that now what
you want to do is you want to take
multiple AI tools together to package
them into one complete AI solution that
you are going to sell to them which is
going to make it much simpler for them
much faster and more efficient for them
to actually get to that 1%. And this is
exactly what you can sell for like 10K,
15K, 20K, and even more than 20K for
like a free month program compared to
what everybody else is doing, which is
selling these cheap AI voice agents or
AI chatbots for like a,000 bucks a month
or 1.5K a month a pop. Because the issue
with charging so little is that you're
actually going to go broke quicker than
you're actually going to make money
because, you know, from your acquisition
cost, how much you're going to spend to
get a client. And then on top of that,
your fulfillment cost, you will have
barely anything left there. And if
that's the case, then you're going to
get to a point where you don't have
enough money coming in to reinvest back
to actually get more clients. But if you
have somebody paying you 10K, 15K, 20K,
pay in full day one cash collected for a
90-day program because they see a
complete solution right here. Then you
are making a bunch of money there where
you have a lot of profit. Take that back
and put it into the business, scale
further, and get even more clients
essentially. Okay, but I've pretty much
done most of the work for you here
because I've outlined most of the AI
solutions you can use for every single
one of these bottlenecks where number
one with lead genen which you are going
to do as a done for you service for
them. Um, you want to help them with
obviously generating leads and the best
way I've seen to do that is obviously
using ads and that is either through
Facebook ads or Google ads. Okay, so
want to choose either of those platforms
depending on the niche. And really the
AI tools that you're going to use for
this is Hen and Chad GPT. Now Hen is a
software that allows you to create AI
UGC videos. So when you close a client,
you just go here. There is hundreds of
UGC credits that you can choose from.
Punch in a script, it's going to
generate a video and then you literally
have a AI UGC video that you can use as
an ad for that specific client. Now, in
order for you to create a script, you
know, you pretty much can go and use
Chad GPD. That's the best way I found
found to do it. So, create a script with
Chad GPD, upload it on Hen. It creates a
video and now you have the videos ready
to go. You just have to go ahead and
edit them. And once they're done, you
can go and launch the ads for the
client. The second thing you want to
help them is is the intake and the
promising, which you're also going to do
as a done for your service. And the AI
tools that you're going to use for this
is synflow and go high level. Now,
synthflow AI is essentially a tool that
allows you to create voice AI agents. So
that these voice AI agents are the ones
that actually go ahead and call all
those leads that you are generating for
that client from the ads. And we go high
level. You can create AI chatbot agents
that are actually going to go ahead and
send SMSS to all these leads that you
actually are generating. So, not only do
you have a voice agent that's calling
them, but you also have a chatbot agent
that actually sends them SMSS as well.
And then on top of that, we go high
level. You know, you can create landing
pages, email and SMS automations as
well. So, that's the AI stack right
there that we are using right now that I
recommend using as well. The third thing
that you can help them with, which is
going to be a done with you service,
that's going to be sales. So, you
obviously can't hop on these sales calls
for the client obviously, right? So this
is the best very the best thing you can
really do for them especially in the
beginning stages is help them with
creating a script that's actually going
to increase their closing rate to the
absolute maximum and um the way how to
do that is really through basically you
know using fathom AI to pretty much
transcribe all of their um sales calls
and then upload the transcription onto
the chat GPT and ask GPT to identify
better where are the main bottlenecks
what could be improved on and creating a
much much better sales script. And once
that's created, you share with the
client, they implement that. You review
other of their call recordings, make
sure they're still doing a good job
there, that they're improving. And that
way, you can essentially go ahead and
help the client increase their closing
rate. And the fourth thing that you can
help them with is going to be social
media content, which you are going to do
as a done for you and done with your
service. Now, this is a part that a lot
of local businesses really enjoy because
they like the idea of pretty much
growing their social media to a point
where they eventually become the go-to
local business in their area. And the
way you do that is to basically pitch
them with social media content. Uh
because right now the social media
algorithms online like YouTube, Tik Tok,
Instagram, especially with short form
content, they're extremely viral to a
point if you actually create good
videos, they can go viral and they these
guys can get like thousands of followers
in a sense, right? So the way how you do
that is through using Chad GPD for
content ideas and scripts and also
graphic creation because you can use
CHGPD now for creating images. So you
can literally create graphics from that
as well. But when it comes down to
videos, use GPD to come up with ideas
for reaction videos, educational videos,
Q&As's to mo most frequently asked
questions in that specific niche,
results, etc., etc. Also, you can use 11
Labs to actually clone the client's
voice. So, they don't even need to get
on video. You can literally go ahead and
clone the client's voice and then have
B-roll videos that pretty much are
overlaying with the actual voice of the
client in the
video. Or alternatively, you can take
another step further where you can use
hen to actually clone the client and
create their own UGC. Because with hen,
there is an option where you can
actually create your own, you know, AI
avatar. There's a couple instructions
you need to go through where you upload
like a video of the client and then
after that using its AI algorithm and
all that stuff it's going to go and
create a um UGC with that client right
here. So you can pretty much then go
there upload the script and it's going
to create infinite amount of videos uh
with that client being in the video
essentially some pretty crazy stuff. So
you can do that and the client doesn't
even need to record any content
themselves. And then lastly, use a tool
called Submagic to actually automate
video editing process with AI. So here's
the tool right here. It's a very simple
tool. What you would do here is you
would just simply go and upload a video
um on the platform. And then what it's
going to do, it's going to automatically
go and create captions for the entire
video. You can add B-rolls using AI also
AI audio. Um it's going to add emojis on
here, etc., etc. All sorts of pop-up
effects. and it literally creates an
extremely good-looking video that pretty
much is like, you know, a highly
specialized video editor went ahead and
edited this. So, you can pretty much use
this tool to go ahead and edit out all
of their social media content. So,
that's as far as the very first step
goes when it comes down to creating your
offer. Now, when you have the offer
created, the next thing you need to do
is you have to book calls. Now the best
way have I've seen to go about booking
calls consistently in a way where you
are the authority as opposed to the
client being the authority is through
using Facebook ads. Okay. Now I
personally in the past month or so alone
from April 22nd to May 22nd I spent
about 5.3,000 of my old money on my own
Facebook ads which equates into about
7.2K USD give or take. Um, and I've been
using this primarily for booking calls
for my own agency. Now, I didn't start
off with spending that amount of money
right away. Initially, I started off by
spending just about 20 or 30 bucks a
day. So, I was spending only like 600 to
900 bucks a month. So, if you have just
that, then you can literally get started
booking calls through Facebook ads for
this offer. And I've seen this to be the
absolute best way of doing that. And so
what you want to do is you want to
actually go ahead and create, you know,
two types of um ads. You want to create
regular statics and you also want to
create some video ads as well. Now, with
both of these, what you're going to be
doing is you're going to be talking
about the offer directly in the actual
ad itself. So, if I show a couple
examples here, here's a couple examples
of statics. This is one. This another
one, and this is another one. And as you
can see right here, they're extremely
offerbased. where you're call kind of
like calling out the market at the very
top. Then you mention what the offer is
and then you have a CTA call to action
to fill out the form or whatever. Right
now these are here very very simple and
that's really the point of it. The
simple simple scales complex fails and I
can tell right now this one in the
middle this black one has been the
absolute best performer for me on this
one alone. I've spent couple five
figures and it generated a couple six
figures in return for me. So you can go
ahead and pretty much take it right
after watching this video. But then also
go ahead and create couple of AI uh UGC
videos with Hunen. Okay. Now the scripts
that you can actually use for this are a
couple examples right here. Let me
actually zoom in as well. Um here is one
script that you can use. Then the second
one, the third one, and the fourth one.
You can pretty much pause the video to
go in and copy them. And so as you can
see right here, every script has a
different kind of like beginning of the
video. But once you finish show the
beginning of the video, you want to have
the, you know, the continuing part of
the video, which is this one right here.
Okay. So go ahead and pretty much take
this right after this video. You can
pause the video, type this out, and uh
pretty much after this, go ahead and
create a script and then go ahead and
pretty much upload that on a gen. Choose
a couple different AI creators, upload
it there, and get the videos made. The
next thing that you want to do after
that is you want to create lookalike
audiences on Facebook ads. So go ahead
and scrape a list of at least 500 leads
in your niche. Now if you already have a
list of let's say your past customers or
past leads that you might have generated
then just use that. If you don't have
anything at all then go on a platform called
called
Apollo.io to scrape a list of 500 leads
in your local uh business niche that
you're going into. Essentially, this is
going to allow you to create lookalike
audiences, which are extremely effective
when it comes down to running ads. And
when you actually do launch your ads,
here is the structure that you want to
use. Now, the structure sell depends on
what is the actual budget that you've
got. But if you have 50 bucks or less,
then this is the structure to use. You
just have one campaign which is
optimized for leads and you have
anywhere between three to five assets in
there depending on your budget. You want
to allocate 10 bucks per each single
asset. So, let's say if you have, you
know, 30 bucks a day that you can spend
and launch free assets. If you got five
uh 50 bucks a day, then launch five
assets. And um you want to have a couple
different mixes here. You want to have
one that's a lookalike audience, one
that's an interest
um you know, and uh you can see the
other ones right here depending on the
percentage of the lookike audience. And
each in each single one of them, you
want to have two ad graphics more of
like ad group curves in there. Make sure
that you don't stack add graphics and
add videos together into one. Make sure
that every single is separate. So like
if you have one assets uh with graphics,
make sure that you only have two
graphics in there. Then the next one you
have two videos, then the next one you
have two graphics, then the next one you
have two videos, etc., etc. Make sure
that you don't stack videos and graphics
together into one because, you know,
usually video ads are going to be a
little bit more expensive for actually
booking calls and stuff like that. Um,
but in turn they're going to be more
effective in a way that they will get
way better quality leads essentially. So
that's why you want to stack graphics
and videos together as Facebook is
usually going to allocate the most
budget to what's the cheapest basically.
So that's going to separate them. And if
you have a 100 bucks or more that you
can spend, then this is the structure
that you want to use right here which is
pretty much you know the exact same. The
main thing that that differs here is
that you allocate more budget per singleet.
singleet.
Now, like I said, you want to optimize
this for lead flow, right? For leads,
campaign objective. And uh you want to
send them to an instant form. When they
fill out the instant form, you want to
have a zapra automation in place that
pretty much goes ahead and sends all of
those leads on your go high level. So, I
personally use go high level in my own
marketing company right here where
pretty much we have all sorts of
automations built out with emails, SMSs,
and things like that. So, I highly
recommend you to use this platform as
well. Um, so what this allows you to do
is you have Zapier that automatically
sends those leads onto a go high level
workflow where you have couple of emails
and SMS being sent to the lead to pretty
much incentivize them to go ahead and
book a call with you. Okay. From there
on out as they have filled that out, you
want to send them to a landing page
where you have a VSSL or a DSL. Here's
an example of a landing page that I've
seen working really well that I'm using
right now in my own marketing company.
You have the cutout of the audience.
Here you have the offer here and then
you have a VSSL or a DSL here. Now, if
you don't know what a DSL is, a DSL
basically is a deck sales letter. So,
it's a VSSL that's pretty much
transcribed into text format and then
you put all the information from a VSSL
into text onto a deck. So, this way
people can just simply slide go through
a slideshow instead. And then right
below it, you have a calendar to
actually book in a call with you. And
once these guys have booked in a meeting
with you, you want to send them to a uh
thank you page. And a thank you page,
the purpose of a thank you page is to
make them consume more content. So it's
much easier for you to actually sell
them when they hop on a sales call with
you. So you have a video right here at
the very top that tells them thank you
for booking the call and also explain a
little bit more information about how
you help your clients get results. Then
below it, explain a little bit more
about how they can ensure that they show
up. And you know, right below that, make
sure that you include as much social
proof as you physically can. Client
testimonials, case studies, some
screenshots of clients sending you
messages saying that, hey, I've been
closing deals left and right, etc., etc.
From there on out, you want to also have
an appointment who actually calls every
single lead to reconfirm the shop rate
and also book in some more people onto a
call because not every single one of
these guys are going to go ahead and
book in the call themselves from the
landing page. So, you want to have an
appointment who actually calls them. And
the best way I found to do that is
literally hiring somebody from Argentina
for $400 per month plus $10 per each
single qualified shop called the big for
you as well. So, do that. Now, I don't
necessarily advise you to use Syninflow
AI for, you know, building an AI agent
for your own self to call your own leads
because usually in the B2B market, it's
a little bit more complicated to deal
with these guys or the phone where the
AI could pretty much get messed up to a
point where it doesn't know how to
answer specific questions or handle
specific objections and things like
that. That's why for B2B markets where
you're selling to a local business, I
would advise you instead of have a real
human instead. But when it comes down to
you working with these local businesses,
you know, for them in the B2C market,
having an AI agent do all the calling
works perfectly fine. Now, from there on
out, once the calls are booked in, you
want to also set up a couple of
retargeting ads on Facebook to increase
the shop rates and increase the
consumption of the content. So, record
anywhere between four to eight ads that
you can put into the retargeting
audience where you have a mix of value
content and a mix of case studies. So
when they book a call, they consume that
before the call begins. And this way it
also increases the shop rate and the you
know nurturing aspect of these leads.
And the last thing really here as well
is having you know shop automations. So
within orgo high level we pretty much
have multiple emails and SMSs being sent
to these leads to ensure that they show
up. You know the very first email being
sent right when they book a call as the
confirmation. Then after that we wait
about 18 hours before the sales call
begins. We send them a reminder where we
ask them to send a reply to us via
email. Send that yes, I will show to the
call. Then we send another email
reminder two hours before the sales call
and then also an SMS 32 minutes before
the sales call. So that's the structure
right there. Now, last thing I want to
walk you through here is the actual
closing aspect. So when it comes down to
your closing the deals, number one, you
want to make sure that you have a really
good discovery on the sales call skull.
Now I'm not going to explain this video
exactly how to do the discovery that
deserves a complete separate video
instead. But the main thing really is
you get on a call you know build a bit
of rapport you know break the ice then
set the agenda and then really in
discovery go very very in deep with
what's the current situation why did
they book a call with you what's the
current problem why has it been a
problem for how long has it been a
problem you know how have they tried to
solve it so far? What has worked? What
hasn't worked? What's the goal? And then
find out specific issues the client
actually has. write them down so you can
then use that to actually pitch them in
the sales phase. Now, the vehic I've
seen to work really well when it comes
down to pitching and really taking notes
in general is through also using this
thing called the Google doc loads and uh
this is kind of like a document like
this where you have you know a document
you're taking notes right here of uh
what is the current situation with that
specific client and then as you've taken
all the notes you then would obviously
share your screen with them and walk
them through your solution uh with these
three pillars basically. Now, this works
much much better than you using like a
slideshow presentation because a lot of
these guys are used to seeing slideshow
presentations there where they're numb
to that already. So, by you using a
Google doc where they also see your
notes that to them at that point doesn't
really feel as a sales call anymore.
Instead to them it feels like a
consultation instead where they on a
call with an expert who is actually
taking notes very detailed notes about
their situation and then keeping an eye
out of that and then showing exactly how
they can help them based on the notes
that they have actually given you. So
this works much better in my experience
and also with the people that I know
than using a regular slideshow
presentation. So again go ahead and use
that and from there on now once you
obviously have done the discovery you
want to present your three pillars. Now
in other words free pillars are three
main steps on how exactly you are going
to help that client get to their desired
outcome. Okay. And when you are pitching
each single of those main steps you want
to tie to their pains and their goals on
why this is different from what they
have ever tried in the past. So figure
out what are the main three steps for
getting that client from point A to
point B which could be obviously number
one will help you with lead flow getting
qualified leads into the door. Number
two will help you with the AI intake and
number three will help you with content
or uh with the with the sales aspect of
like helping you with the sales by
creating a script and things like that.
So outline the main three steps of
delivery and when you're pitching each
single one of them, you tie it to the
bottlenecks and the goals that they told
you they have in the discovery. So it
feels personalized to them that this is
the solution for me. Once you have done
that, the last thing you want to do is
you want to also sell them on the
numbers. So go ahead and create a
calculator like this. This is the one
that I use in my own company where what
we do here is once we have sold them on
the free pillars, they like the program.
The last thing you want to do is you
want to sell them on the numbers where
they feel that this is an absolute
no-brainer offer. Okay? So, ask the
client a couple of data points. For
example, how many new clients would you
want to get every single month as extra
clients? Let's say they would say 10.
Then you would ask them, okay, cool.
What is your average client worth to
you? Let's say they would say, well,
longterm they're worth about
7.5K. Then you would ask them, okay,
cool. What is your closing rate? If I
send you 10 people who are qualified to
work with you, how many would you
typically sign up? Let's say it's 50%.
What that shows you is that you will
need to book in 20 appointments for them
per month to help them achieve this
goal. And here's what you want to do is
you want to tell the client, okay, cool.
Look, if you can spend X amount of money
per month on ads, whatever that number
is, for us personally, we advise or law
firms that we work with to spend at
least 100 bucks a day, 3K a month. So,
you would obviously figure out what that
budget is for you. uh and then you would
hypothesize on how many leads or
appointments you can actually book for
them over a period of 3 months. So for
example, you would tell the client that
look if you can spend a 100 bucks a day
or 3k a month then over a period of
three months I can get you say as an
example 50 appointments which is about
16 a month and then you show the client
that with your closing rate of 50% and
your average long-term value of the
client being 7.5k we are looking at
about 25 clients signed here over period
of three months and if each is worth
7.5k then we could be looking about
$187.5,000 in projected ad revenue and
when you pitch it this way using
literally their numbers, right? Then
when you drop your price, you tell them
that, hey, my AI solution is 10K, 15K,
20K for a free month program. To them,
it's like a complete no-brainer because
they're making close to 200 grand right
here. And they have no issues paying you
10%, which is 20 grand to actually get
there. You know what I mean? So, that's
the way how we've been using it. And
really from there now, go and close the
deal. So, that's really about it. If you
found this video valuable, drop a like,
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