0:00 today is National equal payday women on
0:03 average earn just 84 percent of what
0:06 their male counterparts make but
0:08 products made for women cost more than
0:10 those made for men it's a phenomenon
0:12 that's been given a nice sounding name
0:14 the pink tax but the reality is
0:17 concerning Trey bodge is a smart
0:20 shopping expert at truetrade.com and she
0:23 joins us now to talk more about this
0:25 Trey good to see you
0:27 thanks so much for having me especially
0:29 for this topic yes indeed the three of
0:32 us women explain to us how companies
0:35 continue to get away with charging more
0:37 for women's products
0:39 right so this has been going on for a
0:41 long time and it's essentially when
0:43 products and services that are aimed
0:45 towards women cost more than comparable
0:48 products and services that are aimed
0:50 towards men and it might be as simple as
0:52 maybe a pink Razor on the Shelf versus a
0:55 blue Razor on the Shelf at your local
0:58 drugstore for example and that pink
1:00 Razor costs more and so it's it's really
1:03 important that we talk about this so
1:04 women can be more mindful when they shop
1:06 so my question is sort of like a
1:08 two-parter because I know that there was
1:10 a lot of talk about this in the 90s and
1:12 then I think a 2015 New York state in
1:14 particular did a study that you know
1:15 shocked everyone
1:17 um so what I want to get from you is
1:20 where are we finding what categories I
1:23 guess do we find the pink tax the most
1:25 because it seems like you know personal
1:27 products kind of like deodorant razors
1:29 that seems to be though those are the
1:31 worst offenders were we finding it the
1:33 the most and how do you avoid the pink
1:36 tax like do you just instead just buy a
1:38 men's razor and then
1:42 yeah so great question
1:44 um I do think to your point that the
1:46 personal care and grooming category to
1:48 me is the biggest offender but we also
1:51 see this in other categories we see this
1:53 in apparel we see this in services like
1:57 haircuts and dry cleaning so it does
2:00 sneak into other categories as well but
2:02 really where I would keep my eye on it
2:04 would be personal care because that's
2:05 the very worst and then how do you avoid
2:07 it
2:08 so I have a couple tips here so what we
2:11 are seeing right now which is really
2:12 nice are a lot of brands that are gender
2:14 neutral and so obviously if you're
2:16 buying a brand that's gender neutral
2:17 it's marketed towards men and women and
2:20 and non-binary folks and the price will
2:22 be more of a Level Playing Field so
2:24 that's something that I would do I would
2:25 also look at the fine print like compare
2:28 your unit prices on the Shelf you know
2:30 that pink Razor and that blue Razor if
2:32 they look like they're comparable
2:33 products and the pink one's more
2:34 expensive then just buy the blue one or
2:36 like socks for example men's socks are
2:39 so much more colorful these days but as
2:41 a woman you can certainly buy a pair of
2:42 men's socks if they're less expensive
2:44 than women's also comparison shop so if
2:47 you're shopping online go on Google
2:49 shopping for example and enter the item
2:51 that you're looking for you'll see where
2:53 it sold and for how much and then you
2:55 can make a much more informed purchase
2:57 and then you can also have a little bit
2:59 more control over how much you pay by
3:02 using a deal site so for example coupon
3:04 cabin who I work with they have many
3:07 deals and many of them are exclusive to
3:10 those retailers where you may be buying
3:12 those personal care products like Amazon
3:13 Target Ulta CVS and so that's another
3:17 way to have a little bit more control
3:19 over this pink tax issue
3:22 um California passed a law right Banning
3:24 this sort of pink the pink tax and I
3:26 think that New York probably has
3:27 something similar when you have these
3:29 sort of high population States doing
3:31 this are you hoping that they will be an
3:33 example or you know the companies will
3:36 just be too complicated for them to
3:38 charge more for the same product in
3:40 other states that there'll be a ripple
3:41 effect across the country and we'll get
3:42 some Equalization
3:44 yeah so I'm really glad to see these
3:46 bigger cities taking this step and I
3:48 think that this will of course have a
3:50 trickle-down effect as well and I think
3:52 the more we talk about it like in
3:54 conversations like this Brands who are
3:56 watching are thinking oh maybe I need to
3:59 do something about this maybe we need to
4:01 be better so I think it's having that
4:03 conversation and then that kind of
4:04 pressure from the bigger cities
4:06 trickling down I think will be really
4:08 helpful in the long run Trey as we've
4:10 mentioned today is equal payday how is
4:12 it that women still make less than men
4:15 when this pink tax illustrates that it's
4:17 more expensive to be a woman
4:19 oh my gosh I mean you mentioned earlier
4:22 you know women are making 84 cents on
4:24 the dollar compared to men and women of
4:26 color are making significantly less
4:28 black women and latinx women it is a
4:31 real problem and again we have to keep
4:33 talking about this so people realize how
4:36 wrong it is I mean imagine you're making
4:38 84 cents on the dollar or uh 64 cents on
4:42 the dollar like an African-American
4:44 woman make and then your products are
4:46 more expensive at the store it's just
4:48 not fair all around yeah that's the
4:50 biggest tax is the pay uh Trey uh thank
4:53 you so much thanks so much for having me
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