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How to avoid the "pink tax" — the higher prices companies charge for products aimed at women
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today is National equal payday women on average earn just 84 percent of what their male counterparts make but products made for women cost more than those made for men it's a phenomenon that's been given a nice sounding name the pink tax but the reality is concerning Trey bodge is a smart shopping expert at truetrade.com and she joins us now to talk more about this Trey good to see you thanks so much for having me especially for this topic yes indeed the three of us women explain to us how companies continue to get away with charging more for women's products right so this has been going on for a long time and it's essentially when products and services that are aimed towards women cost more than comparable products and services that are aimed towards men and it might be as simple as maybe a pink Razor on the Shelf versus a blue Razor on the Shelf at your local drugstore for example and that pink Razor costs more and so it's it's really important that we talk about this so women can be more mindful when they shop so my question is sort of like a two-parter because I know that there was a lot of talk about this in the 90s and then I think a 2015 New York state in particular did a study that you know shocked everyone um so what I want to get from you is where are we finding what categories I guess do we find the pink tax the most because it seems like you know personal products kind of like deodorant razors that seems to be though those are the worst offenders were we finding it the the most and how do you avoid the pink tax like do you just instead just buy a men's razor and then yeah so great question um I do think to your point that the personal care and grooming category to me is the biggest offender but we also see this in other categories we see this in apparel we see this in services like haircuts and dry cleaning so it does sneak into other categories as well but really where I would keep my eye on it would be personal care because that's the very worst and then how do you avoid it so I have a couple tips here so what we are seeing right now which is really nice are a lot of brands that are gender neutral and so obviously if you're buying a brand that's gender neutral it's marketed towards men and women and and non-binary folks and the price will be more of a Level Playing Field so that's something that I would do I would also look at the fine print like compare your unit prices on the Shelf you know that pink Razor and that blue Razor if they look like they're comparable products and the pink one's more expensive then just buy the blue one or like socks for example men's socks are so much more colorful these days but as a woman you can certainly buy a pair of men's socks if they're less expensive than women's also comparison shop so if you're shopping online go on Google shopping for example and enter the item that you're looking for you'll see where it sold and for how much and then you can make a much more informed purchase and then you can also have a little bit more control over how much you pay by using a deal site so for example coupon cabin who I work with they have many deals and many of them are exclusive to those retailers where you may be buying those personal care products like Amazon Target Ulta CVS and so that's another way to have a little bit more control over this pink tax issue um California passed a law right Banning this sort of pink the pink tax and I think that New York probably has something similar when you have these sort of high population States doing this are you hoping that they will be an example or you know the companies will just be too complicated for them to charge more for the same product in other states that there'll be a ripple effect across the country and we'll get some Equalization yeah so I'm really glad to see these bigger cities taking this step and I think that this will of course have a trickle-down effect as well and I think the more we talk about it like in conversations like this Brands who are watching are thinking oh maybe I need to do something about this maybe we need to be better so I think it's having that conversation and then that kind of pressure from the bigger cities trickling down I think will be really helpful in the long run Trey as we've mentioned today is equal payday how is it that women still make less than men when this pink tax illustrates that it's more expensive to be a woman oh my gosh I mean you mentioned earlier you know women are making 84 cents on the dollar compared to men and women of color are making significantly less black women and latinx women it is a real problem and again we have to keep talking about this so people realize how wrong it is I mean imagine you're making 84 cents on the dollar or uh 64 cents on the dollar like an African-American woman make and then your products are more expensive at the store it's just not fair all around yeah that's the biggest tax is the pay uh Trey uh thank you so much thanks so much for having me
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