This content details a strategy for generating profit through "bottom of funnel" (BOF) TikTok Shop content, focusing on high-volume, conversion-driven videos rather than viral, top-of-funnel content.
Mind Map
Click to expand
Click to explore the full interactive mind map • Zoom, pan, and navigate
so far this month I've made around
$1,800 in profit without going viral by
making bf videos on Tik Tok shop so in
this video I'm going to teach you
exactly how you can do the same thing
everything that you need to know about
BF or bottom of funnel content is inside
of this video and it's completely free
so all I ask is that you watch the video
like the video and if you found any kind
of value in it at all let me know down
in the comments that's all I have to say
let's get right into it so what is
bottom of funnel first before we get too
deep into this you have to understand
what the Basic Marketing funnel looks
like so you've got Toof at the top of
funnel middle of funnel and all the way
at the bottom bottom of funnel so on Tik
Tok the videos that you see on the for
you page with millions and millions of
views going viral those are top of
funnel those are top of funnel videos
those are spreading awareness and
information about the Tik Tok shop
products now on the other hand all the
way at the bottom you have bof which is
bottom of funnel you should already know
by now that is what we're doing here so
with bottom of funnel content you use
sales and offers and urgency and
scarcity to push these sales and really
Drive these conversions now why does
bottom of funnel works so well on Tik
Tok it's because Tik tok's algorithm is
so Advanced that it'll put our bottom of
funnel videos in front of people that
have already been warmed up and are
ready to buy they're going to put our
videos in front of people that have
already seen all of these to of funnel
videos going viral and showed that they
were interested in whatever the product
was but they just didn't purchase for
whatever reason so for someone scrolling
through Tik Tok let's say they watch a
top of funnel Tik Tok Shop video let's
say they watch the video all the way
through or maybe they look through the
product listing for a minute or two
maybe they even make it all the way to
the checkout page but again something
happens maybe they get bored they decide
against it whatever they scroll away now
Tik Tok after after that happens is
going to show bottom of funnel content
to that person because they know they've
already been warmed up to whatever the
product is and they showed some sort of
interest in that product so they're
going to show them either bottom of
funnel lives or bottom of funnel videos
now here's an example for each of these
just so you really really understand
what I'm talking about top of funnel
right over here again these kinds of
videos are the ones going viral on your
for you page they're spreading awareness
and information about the product for
most of the video she's talking about
the product saying it does this it does
that I like to use it for this if you do
these things this might be perfect for
you blah blah blah blah blah now on the
other hand you've got bottom of funnel
right here so again these are using a
sale or urgency to sell to someone who
already knows about the product now
believe it or not from this video with
about 450 views I made
$53 in commission when we're talking
about top of funnel content over over
here that is unheard of you might make a
couple of dollars from 4 to 500 views
but you're not making 53 bucks and that
is why bottom of funnel content this
bottom of funnel method is so exciting
right now now here's the thing that most
Tik Tok shop Affiliates don't know when
you see these viral top of funnel videos
they're generating sales they're
definitely generating sales and a lot of
these creators are making a lot of money
but because not everyone is making a
purchase it's like Crumbs are being left
on the table and believe me when I tell
you there are a ton of crumbs waiting
for us to pick up with our bottom of
funnel content and these are those
crumbs that I was talking about so this
is one of my top of funnel viral videos
all organic this video had 10.8 million
views but out of that 10.8 million only
4500 products were sold now that means
there are over 10 million people that
saw my video know about this product
they know what this product does and a
lot of them probably had serious
interest in the product but for whatever
reason they haven't yet purchased it
there is still so much money on the
table I really want to drill this in so
you understand what I'm talking about
and you get as excited about this as I
am because this is huge before I end off
this video there's one more thing that I
want to touch on this is one of the key
differences between bottom of funnel
content and viral top of funnel content
so with bottom of funnel videos high
output is the name of the game you
should be posting 10 to 30 videos per
day yes 10 to 30 per day without
sacrificing quality of course now you
probably won't get more than 500 views
on most of these videos but I want you
to know that that is perfectly normal
and it's okay because bottom of funnel
videos have such high conversion rates
so you will still make money even with
low views I put my girlfriend's mom onto
this method I spent like an hour or two
kind of giving her the rundown of how it
goes and she made I think it was $50 in
her first day $50 on day one you are not
going to come into Tik Tok shop as a
total beginner and make that trying to
go viral this is a completely different
game this is much much easier now
circling back to what I was talking
about here if you think that posting 20
30 times a day is hard keep watching
through these video courses because I'm
going to show you how easy it really is
here we go now we're getting into the
good stuff so this is the five keys to
making a high converting bottom of
funnel video now if you saw my YouTube
video where I went over this stuff I
break it down again here more in depth
so make sure to watch this one don't
skip it so five keys to making a high
converting BF video key number one is
picking the right product I said this
before but products that are already
going viral are the products that you
want to promote in your bottom of funnel
videos because don't forget these viral
videos these viral top of funnel videos
are the videos that that are leaving
these crumbs on the table for us to pick
up with our bottom of funnel content
second thing you need to look out for is
products with like 10 to 20,000 units
sold at a minimum so if you find a new
product with like 500 units sold just
skip it because no one knows about it no
one's been warmed up to it and you're
not going to sell someone on a product
that they know nothing about because you
have a coupon code for them to get it
10% off another thing that I want to
mention here is that I like to promote
supplements I love to promote
supplements in my bottom of funnel
videos not my top of funnel videos I
never promote supplements in my top of
funnel viral videos because of
violations of course but this is the
reason why I love them for bottom of
funnel videos it's because people see
supplements as kind of a quick fix to
their problems which means that they're
an easy sell when combined with a
discount plus you don't need to worry
about violations and that's because I'm
not sitting here in my bottom of funnel
videos saying these Coss capsules can
curb your appetite they can help you
lose 35 if you know what I mean talking
about weight loss and this and that and
all these exaggerated effects and things
that they're going to do to you blah
blah blah whatever it is you don't have
to worry about that because all you're
doing is talking about the sale you're
talking about the price you're talking
about how they can get this for even
cheaper than everyone else that's all it
is so in summary you don't have to worry
about violations with bottom of funnel
content now before we leave this slide I
want to look for a couple of products
with all of you just so you can kind of
see see how this works and how I do it
so we're on codata right now if you
don't know what codata is I think most
of us do but says it right there Tik Tok
shop analytics and insights the thing is
it is just so easy like this whole page
these are most of these are really great
products to promote in bof content
moving on to page two same with these
because they're all at the top of the
list like with this Mary Ruth's liquid
vitamin hair growth oil for example in
the last 30 days they've done 2.6
million in sales that means that there
must have been a lot of people that saw
this product in top of funnel viral
videos that didn't actually purchase the
product and that is where we come in
with our bottom of funnel videos so that
would be a good one to promote evil
Goods is another good one specifically
the beef Tallow there are a couple
different sellers of that product kind
of crushing it right now but that's
another good one it's a quick fix for a
lot of problems that people have same
thing with the Euro women's probiotic
same thing with the Zava bundle goalie
bundle and the snap supplements bundle
those are all great ones to promote in
your videos everyone has seen those at
least once on their for you page and in
addition to that people love these
products they have solid reviews like if
you look through their reviews they're
really really good they're better than
average and in order to get to the top
of this list people need to like those
products so that's just a quick little
breakdown of how to find products for
your bottom of funnel videos let's move
on to key number two this is verbal
hooks so you need to use verbal hooks
that let the viewer know what your video
is about immediately which is usually a
sale a discount a promo code or
something similar now here are a couple
examples of verbal hooks that you could
use in your videos one there's a glitch
on this neurogum so this is how you can
get it for only $112 two the price of
neurogum just dropped so this is how you
can get it for close to free and three
this is how you can get neurogum for
only $5 right now so pretty simple with
the verbal hooks just try and pay
attention to my tone and my energy there
I'm usually bringing fairly high energy
in bottom of funnel videos because it's
like whoever is watching my video I'm
doing you a solid I'm letting you in on
this deal or letting you know about this
price glitch or Price error whatever it
is so you can get this product that
you've seen before for even cheaper now
moving on to key number three this one's
pretty simple you have two different
text hooks typically in your bottom of
funnel videos the hook on top is the
deal so you can see that right down
here1 19 neurogum $17 neurogum $5 goalie
gummies whatever it is and then the sub
hook below that deal is usually the
promo code but if you don't have a promo
code instead create a sense of scarcity
or urgency or fomo to push the sale
something like that you always have to
have something there even if you don't
have a coupon code now quick note here I
like to use red and white for my texts
but you can experiment with different
colors and emojis if you want to so
these are pretty simple screenshot those
if you want to but we are moving on to
key number four which is instructions so
to make sure your video converts and is
engaging at the same time you're going
to want to walk the viewer through how
they get the deal for example first all
you need to do is tap the shopping cart
below to activate fast and free 3-day
shipping then enter in the code for an
additional 15% off it's that easy just
walk them through very simply how to
actually get the deal that you're
talking about because remember you want
to make it as easy as possible for the
viewer to actually make a purchase now
our last key here key number five is
your call to action your call to action
is what you say at the end of your video
to drive sales and it is your last
chance to convert the viewer into a
buyer so make it count and the best way
to do this is to create scarcity fomo
which is fear of missing out or urgency
now here are a couple examples one they
only have 12 left in stock so tap the
shopping cart below before they're sold
out two the deal ends soon so tap the
orange shopping cart Before It's Too
Late Three these are going viral and
stock is super low so tap the shopping
cart below to grab one while you still
can and those are the five keys to
making a high converting bottom of
funnel video all right everybody in this
section of the course we're going to be
going over some bottom of funnel scripts
text Hooks and video examples just to
make this really really easy for you and
with these video examples I want to give
you a good idea of what the these bottom
of funnel videos look like so bottom of
funnel script number one and we've got
four of these so this is the script or a
script that you're going to want to use
if you have a promo code so again we've
got this broken down into three parts
with the first part being our hook then
the walkthr and then our urgency SL call
to action at the end so hook right now
there's a crazy price error on this
neurogum so this is how you can take
advantage of it tap the cart below to
activate fast free shipping then head to
the deal section and enter in the code
nuro 10 for an extra discount don't wait
until they sell out because these deals
never last long so tap the link down
below moving on to bof script number two
this is a script that you can use if you
don't have a promo code if you've been
thinking about grabbing this neurogum
this is your chance to get it for almost
free just tap the shopping cart below to
activate the flash deal plus free
shipping the price goes back up tonight
so don't wait tap the cart below and our
last bof script here this is with no
promo code there's a crazy price glitch
on the neurogum right now so here's how
you can lock it in before they fix it
tap the cart below to unlock your
initial discount plus fast and free
shipping then check the deal section for
extra savings before checking out this
deal won't last forever so grab yours
before the price goes back up now I
wanted to give everyone a couple of
examples of text hooks again so you have
a really good understanding of this so
we've got the name of the product or
sometimes the price and the name of the
product on top and then on the bottom
you've either got the promo code or
you're creating a sense of emergency so
a couple examples here goalie price
error deal ends in 2 hours $9 ear wax
removal tool deal ends in 5 hours $18
marry ruths only 1 hour left double
neuros sale ends today now you can
experiment and play around with changing
the colors here adding different emojis
if you want to but the main thing is
that you don't want to put too much into
your text hooks like these these are
perfect like this one right down here
for example $18 Mary ruths 1 hour left
super simple an example of like
something you wouldn't want to put in
here is $18 Mary Ruth's hair oil on sale
something like that another example of
something you wouldn't want to use would
be like $9 ear wax removal toolkit with
a camera it's just way too long now
moving on here I've got a couple of
examples I'm just going to play through
all of those I'm not going to break them
down or anything I'm just going to play
through they're all put together in the
same way using the same framework the
same structure of hook walk through call
to action pretty simple so I'm just
going to play through all of these this
is the hack everyone's using to get
three goalie bottles for just $24 $8 per
bottle first just click down there and
then add three to your cart and then
watch this click that deal section right
here and you can get that $10 off coupon
which you can stock on top of any other
coupons look I can get it down to $24
for three bottles so like I said I left
the link down here if you guys want to
try it out example number two
looks like Tik Tok has officially been
saved and now there's a huge price
glitch on this neurogum so this is how
you can get it for basically free all
you have to do is tap the shopping cart
right down there that's going to
activate fast and free 3day shipping in
addition to another big discount these
are going viral and stock is super low
like it always is so don't wait click
right here example number three 75 promo
codes left on the she legit gummies all
you got to do is click the link I left
right down here $19 a tub right now
while they're on sale if you add two
your cart you do get free shipping and
then in that deal section intro the
promo code bibo live 10 all capitals and
if you have any Tik Tok coupons you guys
can stack those on top now make sure to
hurry I left the link right down here
and that's a wrap I will see you in the
next part of the course all right folks
now we are talking about where you can
find promo codes how do you get your
hands on those because they are super
valuable when you have promo codes in
your videos it's just a really big
incentive for people to actually make a
purchase it kind of makes the buying
process fun because they get to go
through this little process put in their
special code and then they get to save
some money so let's figure out where you
actually get your hands on those but
before we get into that I have one quick
and important note not all Tik Tok shop
sellers will create promo codes for
their products so I don't want you to go
out expecting all of them to have these
in fact most sellers actually don't have
promo codes but on the other hand some
sellers that create new codes monthly
for all of us to use are goalie nello
neurogum better alt root labs and micro
ingredients so to find these special
promo codes this is all you have to do
step one find the product that you're
wanting a promo code for or the seller
that you're wanting a promo code for on
Tik Tok shop just like this come to this
page right here and then you're going to
contact the seller so tap these little
lines right down there that's going to
bring up this page and then you're going
to contact the seller with this little
headset button right here then from
there all you need to do is ask them for
a promo code this is the mage message
that I have been sending out hey do you
have any promo codes available for your
products I would use these for myself
and I would share them with creators
inside of a Tik Tok shop community that
I run remember just keep it simple get
right to the point but for you you might
want to say something like hey I'm
interested in promoting some of your
products and I was wondering if you have
any promo codes available that I could
use and then if they have them you'll
see something like this right down there
this is from micro ingredients again
they sent me all of their promo codes
for February so micrb and all caps gets
you $2 off micro1 100 $2 off micro
first50 $1 off now in addition to this
if you're pretty active on Discord you
probably know that some of the bigger
Tik Tok shop Brands like goalie nello
and neurogum have their own Discord
servers and Discord communities so if
you can make your way into those
communities they usually have these
promo codes listed somewhere in their
list of channels and if they don't you
can just reach out to them on Discord
totally up to you but again this is how
I do it it keeps it really simple keeps
everything on Tik Tok in this video I'm
going to be showing you how to film your
bottom of funnel videos so this is
exactly how I can sometimes film up to
30 or 40 videos in a single hour and I
know it sounds crazy but just stick with
me and I'm going to show you how it's
done but before we get into that there's
a couple things that I want to make note
of here remember that high output volume
is the name of the game with bottom of
funnel content you want to be posting as
much as possible so that means 10 20 or
even 30 videos every single day the
thing about that is if I were to make 30
videos right here if I were to set my
phone up right there and make 30 videos
with even with different products
there's a good chance that I could get
hit with a violation on Tik Tok shop
because these videos look too similar
even if I'm saying different things they
look too similar and a very easy way to
avoid that is when you're filming every
5 to 10 videos change your shirt or
throw on a different hat or what I like
to do is just move my phone so if I have
it set up here I'll film 5 10 videos and
then and I will move over here so the
background is different that's the
second thing that I wanted to make note
of so yeah let's get into how I film
these bottom of funnel videos so it's
pretty simple let me show you what I'm
working with as far as my setup goes I
have this little stand right here I can
just prop that up and bang out a ton of
videos I also have this tripod this
thing comes in really handy I like to
set this up right here because I have a
couple lights in the background I have
my monitor and I usually have a candle
set up right there so this also comes in
handy if you don't don't have these
things that's okay just find something
to prop your phone against or just hold
your phone that works too now the second
thing is the lighting you want to make
sure that you have bright Lighting in
your videos so something like this works
really well this thing just Clips onto
my phone I use this in all of my Tik Tok
videos I think I actually got this for
free on Tik Tok shop if you don't have
one grab one on Amazon they're like 20
30 bucks for a pretty good one but if
for whatever reason you can't get your
hands on one of these just try to make
sure that you have some natural bright
Lighting in in your videos it'll make
them look so much better now let's get
into how I film these videos all right
so I've got my clip on my phone here
let's turn the light on look at how much
better that looks I know you guys see
what I'm talking about and another quick
thing before we get into this ideally
you want to make sure that you have a
little something going on in the
background for me in this example the
background is pretty boring I mean I
have a light up there white walls it's
pretty boring usually I'll have my
tripod set up right here so you can see
these lights in the background but for
the sake of this video and my camera
already be in right there this is what
we're going to do so just something to
remember now you can have your scripts
pulled up on your phone to the side or
on your computer wherever you want to
pull those up but for me I like to just
whip my phone out and start going just
crank these videos out as many as you
can so let's get started there's been a
huge discount on this neurogum so this
is how you can get it for basically free
all you're going to do is tap the
shopping cart right down there and
that's going to activate fast and free
shipping then on the checkout page enter
in the code nuro New Year for a huge 15%
off discount
this is an insane deal and it's not
going to last so do not wait the link is
down there boom just like that we have
one done then it's straight into the next
next
one there's been a major price error on
this neurogum so right now you can get
it for basically free and this is how
you do it step one tap the shopping cart
down there and that's going to do two
things it's going to activate fast and
free shipping in addition to a flash
sale discount once you're on the
checkout page enter in the code nuro New
Year for an additional 15% off stock is
low and this deal and tonight so don't
wait the link is down there I forgot to
do this before but of course after you
record each of these save them to your
drafts and then move on to the next one
here we go major price error on this
neural gum so this is how you can get it
for basically free all you're going to
do is tap the shopping cart down there
and that's going to activate fast and
free shipping in addition to a big okay
I made a little mistake there so I'm
just going to redo it some people will
tell you to just keep going for me
personally I just redo the video it only
takes a second major price error on this
neurogum so this is how you can get it
for basically Free Step One Tap the
shopping cart down there and that's
going to activate fast and free shipping
in addition to a huge flash sale
discount then once you're on the
checkout page enter in the code nuro New
Year for another 15% off stock is
already low and this deal is ending in
12 hours so do not wait click down
there major price there's another one
save it to your drafts and that is that
that's how I record these videos again
after you record 5 10 videos in the same
spot wearing the same thing move your
phone around change your hat change your
shirt just do something so not every
video that you post throughout the day
is exactly the same another thing that I
like to do is after I have maybe 20 30
drafts saved into Tik Tok I don't post
those in the order that I filmed them
I'll kind of pick them randomly instead
so let's say I have like 10 videos of
neurogum down here 10 videos of a boom
boom stick and 10 videos of goalie
gummies I'm going to start posting that
morning with neurogum and then I'll post
a goalie video then I'll post a boom
boom stick video then back to goalie
back to gum just to keep things as
different as possible all right everyone
in this video I'm going to show you how
I film faceless bottom of funnel videos
now this is pretty simple but the thing
that you need to keep in mind and this
is really important is you need to make
sure that your videos are engaging
especially when they're faceless because
when it's face in content people have a
lot more to look at but when they're
faceless you don't want people to just
be seeing this the whole time you do not
want that it's just it's not engaging
it's boring and people are going to
scroll especially when it's that easy
just a swipe of a finger and then
they're on to what is most likely a much
better video so the name of the game
with faceless bof videos is making them
engaging so this is how I do that in my
faceless bof videos I like to make the
focus of the video like the walkthr of
how to get the deal so how I do that is
I screenshot the checkout flow that
people go through so they would have
this once they tap the shopping cart and
then if I swipe over that's where they
can enter their coupon code to get get
an extra discount and you're going to
see how I use this in a second but
that's just kind of how I put it
together you don't need screenshots of
this if you have a second phone you can
pull up someone else's video or even
your own Tik Tok Shop video and kind of
walk them through that process live
before I start this I want you guys to
notice that my flash is on I have a
little I have my monitor in the
background I've got the keyboard here so
there's a couple other things to look at
and everything just kind of looks good
especially this light blue with the
flash on it so let's go this is how I do
it there's been a major discount on this
neurogum so this is how you can get it
for basically free first tap the
shopping cart right down there then
select the bulk pouch instead of the
six-pack and after that on the checkout
page enter in the code nuro New Year in
all caps for an extra 10% off these are
about to sell out and the deal Ends
Tonight so do not wait the link is down
here and that's about it let's play this
back and see how it sounds there's been
a major discount on this neurogum so
this is how you can get it for basically
free first tap the shopping cart right
down there then select the bulk pouch
instead of the six pack and after that
on the checkout page enter in the code
nuro New Year in all caps for an extra
10% off these are about to sell out in
the deal Ends Tonight so do not wait the
link is down here okay that was okay I
want to try another one where I pick up
my phone pick up the second phone
instead of just like holding this phone
over it I think when I move this phone
back it kind of takes away from the
video it makes it less engaging um just
kind of as I was watching that I was
like M this is kind of boring when I do
that so let me redo this and we'll see
how the second one looks there's been a
major discount on this neurogum so this
is how you can get it for basically free
all you need to do is tap the shopping
cart right down there then select the
bulk pouch instead of the six-pack and
after that on the checkout page enter in
the code nuro New Year in all caps for
an extra 10% off that deal is insane and
these are not going to last long so
don't wait the link is down here that
one felt better let's see what it looks
like there's been a major discount on
this neurogum so this is how you can get
it for basically free all you need to do
is tap the shopping cart right down
there then select the bulk pouch instead
of the six-pack and after that on the
checkout page enter in the code nuro New
Year in all caps for an extra 10% off
that deal is insane and these are not
going to last long so don't wait the
link is down here here's been a okay
that one was much better than the first
one I don't know if you guys noticed
that but it's a little out of focus like
the picture could look a lot more crisp
and clean but that's an issue with my
phone I've been running into that I
don't know what's causing that but
anyway it's just kind of out of focus is
if that happens to you while you're
recording your face fa videos try
tapping on the screen while you're in
Tik Tok to get it to focus but other
than that that is it that's how I record
faceless bottom of funnel videos it's
pretty simple I like to go back and
forth between faceless and face in bof
videos just to mix it up for myself just
so it never gets boring at all but yeah
that is also not the only way to do it
that's how I've been doing it you can
also experiment and come up with
something new on your own you might even
be able to come up with something that
converts even better and gets more views
than a video like this would that is
about it I hope you learned a lot in
this one and I will see you in the next
videoone in this video I'm going to show
you how I edit my bottom of funnel
videos efficiently so it doesn't take
too much time because when you're
recording 20 30 videos at a time you
want the editing process to be very
simple and quick and easy so quick note
before we move into this if you're not
batch recording your videos by now you
should be and when I say batch recording
I mean with this neurogum for example if
I was recording this I would make like
10 15 videos with it and then move on to
another product that's just going to
make the editing process a lot easier
and you will see why in a second so
let's get right into this I have all my
bottom of funnel videos here let's open
up this one so the first thing that I'm
going to do when it comes to editing
these there should be very very minimal
editing you should be knocking these out
in one take so there's not more than one
clip in each video so the only thing I
do is move this little bar over just a
little bit so once someone Scrolls onto
my video I'm
talking maybe pull it back just a tiny
bit that's perfect from there I'm good
to go I don't usually mess with the
ending at all so let's go back now from
here we need to add our text hooks so
this is for neurogum I'm going to say
$17 neurogum tap the a with the Box
around it two times to get some color in
the background I usually like to make
the text on top red so we got that we're
going to make it just a little bit
bigger move that up out of the way so
it's not covering my face and then we're
going to add another box with the code
because in this video I have a promo
code for everyone so that's what I'm
going to put up here if you don't have a
promo code I would say something like
sale ends tonight or sale ends soon
something like that so we'll do code
neuro New Year and then I'm going to
change the color of this white because
the red and white in my opinion look
pretty good together make that just a
little bit smaller and move that just
below that hook so that's all the
editing that you should have to do in my
opinion that looks pretty good with the
text with the color in the background
the blue light in the back behind me and
then the bright light that's coming off
of my phone so from there once the
editing is done we're going to come over
here and add a caption I usually like to
add add the product name so
neurogum and I do that for SEO if you
don't know what SEO stands for it's
search engine optimization and doing
things like that can make your video
more visible on the Tik Tok app so if
someone searches for neurogum for
example your video could be one of the
videos that pops up because you have
neurogum in there so neurogum maybe
something like discount plus free
shipping and then you can add hashtags
if you want to I always add hashtags so
Tik Tok knows who to show this video to
it only makes sense to me so we're going
to add a couple of those we'll do #
neurogum # neurogum new flavors and
neurogum new arrivals so real quick note
here the reason I'm adding those
specific hashtags is because they don't
have too many posts using them so like
if I use used for example # fyp you're
going to see millions of posts here and
that just means when I post my video
that is my competition and my video has
to be just as good if not better than
those other videos so I'm doing this
just to make it a little bit easier for
myself so we've got the caption there I
don't really mess with the cover here
you can if you want to but in my opinion
it just takes more time and it's really
not necessary so I leave that there and
then we're going to add our product
what's cool about Tik Tok is they
started doing this thing recently while
the where they'll recommend a product
that they think goes to this video and
in my experience usually it's the right
one so we've got neurogum right up there
we're going to add that and this is
another thing that I don't really change
just to save time um if you wanted to
you could remove whatever that word was
at the end and then save and boom just
like that this video is ready to go
let's double check get this neur gum
right here for basically free and this
is how you do it yep that looks pretty
good to me so let's move on we're going
to send that back to the drafts and then
I actually forgot to do this but this is
something that makes my job a lot easier
when I'm editing I will copy this entire
caption go back to drafts and then as I
move through these videos all I need to
do is paste that in here just to make my
job really really easy the thing is once
you get through a couple of these videos
maybe three four five of them I'll add a
word or I'll add a couple emojis in here
just to make it a little bit different
but still that's really easy cuz you
don't have to type in a new a new
caption or hashtags for every single
video and then for for the rest of these
I'm just going to run through them so
boom and just like that we have all of
our videos edited we only did five there
but that was pretty quick like if these
were top of funnel viral videos that
would have definitely taken a lot longer
to do so yeah that is how I edit my
videos it's pretty quick pretty easy
don't get caught up on trying to make
these videos perfect because they do not
need to be perfect at all just keep that
in mind set a goal of like at least 10
videos per day getting posted from your
account and that is about it for those
of you that are are new to bottom of
funnel I hope this video helped you
quite a bit I'm going to see you in the
next one all right in this part of the
course we are talking about having
sellers spark your videos or how to get
sellers to spark your videos so what are
spark ads that's what I'm talking about
here these are ads that allow Tik Tok
shop sellers to boost your videos that
feature their products this basically
means free sales and free engagement for
you in order to do this you will need to
send a unique ad code for your video to
the seller and then they are basically
paying Tik Tok to share your video one
quick thing I want to note here this is
super important you guys some sellers
but not all sellers will lower your
commissions after they get your ad code
so be cautious always always always
generate ad codes for either 7 or 30
days to start and then from there just
keep an eye on your commissions and if
they're significantly lower than before
do not extend that ad code duration for
the seller so how do you actually get
Tik Tok shop sellers to run your videos
as ad it's pretty pretty simple so let's
break it down step one pitch your video
to the seller first you're going to need
to make sure that your bottom of funnel
video has at least 20,000 or so views at
a minimum and is generating sales and
then if you're not sure if you should
even ask if a seller wants to run your
video as an ad I always say just do it
because the worst thing that they could
say is no so to send a message to that
seller this is all you need to do find
that product on Tik Tok shop and then
down here at the bottom tap on these two
arrows that are pointing up that'll
bring you to this page tap on this
little headset icon and then from there
you can usually contact them through
like WhatsApp or email or directly on
Tik Tok I usually go directly through
the Tik Tok DMS that just works for me
haven't had any issues yet now step two
is to use this exact template when
sending your message it's short it's
simple it's right to the point so
screenshot this if you need to or just
copy it into your notes either way Works
hey I have a video performing well
organically with this many views and
this much in gmv I think it would work
really well as a retargeting ad would
you like the spark ad code and this is a
typo it's supposed to be retargeting
just so you know I think it would work
well as a retargeting ad then if they
say yes all you need to do is generate
an ad code for your video just like this
what I'm about to show you and send it
to them from your Tik Tok Shop video on
the bottom right hand side of the screen
you're going to see three little dots
just above your profile picture tap on
those then at the bottom swipe over all
the way to the left until you see ad
settings which is right next to the
delete button tap on that and then tap
on ADD authorization and this is where
you can select the amount of time that
your spark ad or your ad code will be
good for just to be safe again always
start out with 7 or 30 days so let's do
30 days for this example tap authorize
at the bottom and then you're going to
tap save at the bottom now from here
scroll down a little bit and then across
from video code tap on generate tap save
scroll down and then you'll see that
your video code is ready so tap on
manage directly across from that and
this is where you can copy the codes so
it's that simple everyone if they say
yes copy the code and send it their way
boom boom boom really really easy now
I'm going to see you in the next part of
the course everyone in this video we are
talking about psychological marketing
hacks this is really really interesting
stuff so so please pay attention now why
do we use these you use these hacks
because they exploit human psychology to
increase watch time engagement and of
course conversions which is perfect for
bottom of funnel content these hacks
will put more money into your pockets
hack number one pattern interrupts a
pattern interrupt is a sudden unexpected
change in your video that disrupts what
the viewer expects to see forcing them
to stop and pay attention this works
because it disrupts people's Doom
scrolling and boosts your retention so
pretty simple a couple examples of this
though would be one a sudden volume or
tone change as you start your video so
that could be starting off calm and then
getting louder and more excited like
halfway through your hook example two
would be unexpected movements so that's
like suddenly snapping your fingers or
tossing a product into the air tossing
the product into there is one that I've
actually been doing recently so for
example if I have my neurogum right here
I'm talking about it I'll throw it in
the air a little bit it just adds a
little bit of extra movement to the
video in turn making it a little bit
more engaging now to end this off
example number three quick camera angle
switches so that's as simple as just
moving your phone around quickly or
zooming in and out and that's really
important and it's also really easy for
faceless content now moving on here pck
number two is open Loops an open loop is
a psychological technique where you
start a question or idea but don't
immediately resolve it forcing the
viewer to stick around for the answer it
makes people curious and it boosts
engagement this is one that I use in
almost every single one of my bottom of
funnel videos I like this one a lot I
think it sounds really really great in
these videos so make sure to try this
one out but moving on two examples here
number one there's been a major price
glitch on this neurogum and this is how
you get it example number two I figured
out how to get these goalie gummies for
almost free and this is how you do it
pretty simple I hope everyone
understands this it's kind of like
you're leading them on you're giving
them a little taste of what you have
coming up which is like a deal or some
sort of glitch that they can take
advantage of and then after you're hook
you're going to walk them through it so
a nice little process there but moving
on to hack number three this is leaning
in and Whispering this is another
psychological technique designed to grab
attention create intimacy and ultimately
get people to listen to you this works
well on Tik Tok because people are so
used to fast loud content so a sudden
whisper or closeup creates contrast now
for bottom of Ono videos specifically it
makes people think that they're being
let in on a secret and this is another
really solid hack that I've been trying
to implement into my videos more and
more but moving on to a couple of
examples for this one number one don't
tell anyone but I just found a glitch
where you can get this neurogum for only
$12 number two I'm going to show you a
trick to get these camos capsules for
for close to free so those are the two
examples but this hack works so well you
guys so please implement it now to end
this off do not sleep on these they are
simple effective and will lead to you
getting better results all right gang
now we're going over some frequently
asked questions when it comes to bof or
bottom of funnel content so the first
one is how many times should I post per
day I suggest posting 10 to 30 videos a
day for best results because remember
output is the name of the game with bof
content another question is can I post
multiple videos at the same time yes you
can do that but if you notice your
videos or your video traffic being
suppressed like not reaching 300 views
slow down and kind of space out your
videos more so if you're posting like
five videos every single hour at the
start of the hour and you notice them
not breaking past like 150 or 200 views
that's probably a good sign to slow down
so maybe take a couple hours off or take
a day off and then start posting once an
hour or twice an hour something like
that basically if you notice your views
being suppressed slow it down just a
little bit and then how long should my
videos be I suggest 10 to 20 seconds for
best results that's what most people do
that's what I do just try to keep them
short and to the point can I post bottom
of funnel videos on my main Tik Tok shop
account you can but you shouldn't
because it can confuse the Tik Tok
algorithm and and reduce the reach for
both types of content you can totally
try this out if you want to just until
you get the hang of bottom of funnel
content but if you have more than one
account I would definitely keep them
separate now how long until I make sales
so as long as you do everything taught
in this course you should see your first
sale within 7 days now if this is your
first time seeing me you probably don't
know this but I run a coaching program
for Tik Tok shop Affiliates been doing
that for well over a year now and quite
a few well actually every single person
in there that has tried ride bottom of
funnel content using this course has
made a sale in their first 24 hours it's
pretty insane and you start to see
results pretty freaking quickly now for
the last question here what do I do if I
don't have a promo code that's a good
one because again not every product has
a promo code so if you don't have a
promo code push the flash sale deal and
then if you don't have a flash sale deal
push the free shipping and if you don't
have a promo code or a flash sale or
free shipping don't promote that product
it doesn't even make sense to promote
that for bottom of funnel videos you
might be able to get sales on it but
compared to a product that's like 20%
off includes free shipping and you have
a promo code for it it just doesn't make
Click on any text or timestamp to jump to that moment in the video
Share:
Most transcripts ready in under 5 seconds
One-Click Copy125+ LanguagesSearch ContentJump to Timestamps
Paste YouTube URL
Enter any YouTube video link to get the full transcript
Transcript Extraction Form
Most transcripts ready in under 5 seconds
Get Our Chrome Extension
Get transcripts instantly without leaving YouTube. Install our Chrome extension for one-click access to any video's transcript directly on the watch page.
