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How To Write A Killer Script That Keeps Viewers Hooked

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today we're talking about writing killer

scripts the reason winning creators go

viral so often is because of their

script writing you might have a great

video idea but how do you actually write

a script with a compelling story that

keeps people hooked the entire time this

is an art I've analyzed hundreds of the

top creators across every Niche and they

all run the exact same script writing

process so in this video I'm going to

break it all down this is the proven

five-step framework for how to write

killer scripts that keep viewers hooked

by the way I'm Callaway I've done over a

billion views I have a million followers

and this stuff is all I do all day long

all right let's dive in now before we

get into the script writing framework

there is a critical first piece that you

have to understand and this alone will

level up your script writing in a

massive massive way winning on social

media is all about hacking human

psychology this is the game within the

game it is the most important building

block in content now content psychology

really boils down to one single

principle expectations vers reality

expectations are what people think is

going to happen reality is what actually

happens when reality beats expectations

and things go better than expected

people are happy they keep watching and

you win but when expectations beat

reality and things go worse than

expected people are not happy they stop

watching and you lose it really is that

simple this give and take is why you

feel so good after giving a public

speech because your expectations are

super low cuz you think you're going to

bomb and then after you go and it's fine

you feel great because reality Beats

meet expectations now I start here

because understanding this expectation

vers reality psychology concept will

influence every decision you make when

you're writing a script that really is

where the sauce lies it is the black

magic that makes all this stuff really

work and if you understand that the

script writing process that I'm about to

go through becomes way easier okay so

these are the five script writing steps

in the process number one is packaging

number two is outline number three is

intro number four is body and number

five is outro I write every single

script in this exact same order now

let's take each one quickly and break

down how to do it your job when you're

writing the script is to make sure the

first few lines of the intro confirm and

ideally beat their expectations set by

the title this is called click

confirmation it's one of the most

important principles to winning on

YouTube so if Mr Beast has a title that

says I spent 100 hours inside the

pyramids then right away in the first

sentence and ideally the first intro

he's going to show you and tell you that

he's in the pyramids this would meet

expectations now to exceed expectations

he would also add on something like I

have unprecedented access to explore

pieces that have never been explored

before and this takes base expectations

the pyramids and then beats them

unprecedented access this positive gap

of reality beating expectations hooks

the viewer and it turns out this is

exactly what Jimmy does in every single

video it's exactly what every winning

Creator does in every video so before

you write any script you need to have

your video packaging dialed so you know

what to put in the intro to get this

confirmation and the package of the

video is made up of the idea title and

thumbnail now the idea is a oneline

sentence describing what the video is

about more importantly this is the pain

point that you're trying to solve for

your ideal viewer Avatar or it's the

rabbit hole you're trying to create so

they go down the loop if you don't have

a good base idea that something they'd

actually want to watch it's going to be

so much harder to write a killer script

because they're not going to be

interested in it okay now next and most

important in this packaging is the title

it's critical that you have the title

established before you write the intro

I'm not going to cover how to write a

good title in this video because that's

a whole other psychology can of worms if

you guys are interested in that let me

know in the comments and I'll make a

video on titles but the most important

thing to know about the title is that

you're trying to trigger a click

curiosity Loop does the title alone get

the viewer curious enough about the

paino or problem that they cannot resist

clicking and they have to find out what

you have to say and also based on that

title what expectations should a viewer

have coming into the video if they did

click because slight tweaks in the title

wording can completely change the

incoming expectation and again the whole

point is to have reality beat

expectations you don't know what reality

should be with the click confirmation if

you don't know what that expectation is

now again if you're bad with titles you

could use tools like one of 10 vid IQ

spotter Studio view stats there's so

many tools that allow you to remix

titles and optimize them for YouTube

that's what I'd recommend I have a full

team that kind of does the ideas and

titles for me but if you don't have that

using one of these tools is a great way

to do it now when it comes to thumbnails

most YouTube experts will demand that

you have the title and thumbnail solved

before you even start writing this

script but I don't agree with this the

title for sure but I think it's okay if

you have the thumbnail loose but not

really dialed and that's because the

creative process and back and forth that

comes with the thumbnail can be a huge

inhibitor to Action Agency and

creativity when you're writing your

script if you have to wait and delay

constantly because you're waiting for

the thumbnail to write the script it's

just going to slow you down and so in my

opinion the title is a must a loose

thumbnail idea is fine that will get

dialed in over time all right let's move

on to step two of the five-step script

writing process which is outline now

before I start writing the actual script

I really like to have a bulleted outline

on the page first and this may seem

counterintuitive You' think You' do the

intro first and then the outline and

then the body why am I doing the outline

before the intro well my take is that

anybody can learn how to write a

compelling intro it's just a few Lego

bricks I'm going to go through it in a

second once you know this formula you

can easily print the intro so I know in

the back of my mind that I can solve the

intro the real Moe the real sauce of

videos that goes from good to Great is

having something actually unique

differentiated and novel to say in the

body of the video are your points

actually unique Could you actually beat

someone's expectations because your

reality is so good at what you're saying

now uniqueness in these points can come

from the actual tip itself the process

of distillation how you actually say the

tip or the example that you use to

explain what it is I find that writing

these in a quick outline bulleted first

is a great way to gut check if you

actually have something worth saying or

you're just summarizing and

regurgitating common things if you don't

have something worse saying that's not

unique but before you move forward and

waste time writing a script go research

more go watch other source material and

try to come up with more novel points I

think one of the reasons why my videos

work so well is because I'm saying

things that nobody else is saying I am

also distilling them down and using

different examples but I'm saying things

that I've never heard people say on

YouTube remember the goal with script

writing is to beat expectations with

reality if expectations are existing

based knowledge and you're just

repeating existing base knowledge you

will not be able to beat expectations

with your reality so tactically I like

to make a quick and dirty bulleted list

and just write this out and zoom out and

just think is this unique or not and

then for each point in the list I layer

on the what the why and the how the what

is what it is the why is why it matters

and the how is how it fits in the

overall puzzle of the story and again if

I don't have unique points in the

outline I'm not moving forward I'm not

making the video now it's important to

call out all of this the idea the title

the outline is all done before breaking

ground on the script itself this is the

measure twice cut once of content I try

to only make ideas that I feel like have

a chance to do well and if it's not

going to do well I don't make them I go

back to the research process okay let's

move on to step three which is the intro

now before I write the full body of the

script I start with the intro and my

ultimate goal after establishing The

Click confirmation is to build a

curiosity Loop you want to open a rabbit

hole in the viewer's mind that they just

can't help but go down each line should

make them want to go to the next line

now I have an intro hook framework that

works every time short form long form it

works every single time and you can just

copy it I'll give it to you this is

exactly how to do it okay so part one is

to give immediate context on what the

video is about this is so the viewer can

opt in and of course confirm the click

so for example in this video

specifically the title was how to write

a killer script that keeps viewers

hooked and the first three lines of my

intro were today we're talking about

writing killer scripts the reason

winning creators go viral so often is

because of their script writing you

might have a great video idea but how do

you actually write a script with a

compelling story that keeps people

hooked the entire time so this was Tor

made to establish the context and

immediately click confirm that the video

is about script writing and keeping a

viewer hooked you want to start by

bluntly stating this as quickly as

possible okay now part two is to

establish the common take or belief so

what I like to do is establish the

conventional belief on the topic people

will get more eager to listen when they

feel like you're talking about something

they care about the easiest way to build

this common ground is by restating the

common belief because chances are if

they struggle with this topic they also

know the common belief and that is their

belief so when you restate it it helps

connect in their mind that this is

something they should care about and it

also helps set up the contrast which is

critical in part three so for the intro

for this exact video I said this this is

an art and it's one of the hardest

things to learn when you're starting out

making videos again I'm doing this

because people want you to start out

confirming the belief they already

believe before you offer a way to change

it now the next part of the intro which

is critical is building a contrarian

take or contrarian approach against this

common belief and the only way to build

that contrast between the two is

actually to State the common belief

that's why you have to start there now

part three as I said is by creating

contrast by stating a contrarian

approach so you want to offer a

contrarian take or perspective that

contradicts that common belief and this

will stun them and hold them into

needing to hear what you have to say the

best way to exceed their expectation at

that EVR moment when they're first

listening to the intro is by stating the

common belief but then that you have a

contrarian approach that they may not

have heard before so in today's video

for the intro I wrote this but the good

news is there is a right answer I've

analyzed hundreds of the creators across

every Niche and they all run the exact

same script writing process this formula

has driven hundreds of billions of views

and it works every single time this is

me contrasting against the common belief

that script writing is Art I'm saying

it's not it's science there is a formula

and I have it now right away I've nailed

the clip confirmation and I've begin to

raise their expectations of what they

believe is possible in the video because

I offer a different solution than what

they've thought of before now the last

two steps can be done in either order

but you have to do two things one a Lish

proof for why they should trust your new

approach and two give them a plan an

ordered list or steps for how you're

going to do it so in today's video I

wrote this so in this video I'm going to

break it all down this is the proven

fstep framework for how to write killer

scripts that keep viewers hooked by the

way I'm Callaway I've done over a

billion views I have a million followers

and this stuff is all I do all day long

so in this case I started with my plan

and then I lay it on the proof right at

the end by the end of this intro

framework and I'm telling you it works

for every video you have the viewer Hook

Line and Sinker by the way I know this

is is a lot to take in in one shot if

you need help actually tactically doing

this I put together a free 5-day email

series which kind of breaks down more of

these Advanced strategies in a much

easier form to digest it's called The

virality Blueprint you can grab it at

virality blueprint.com all right step

four in the script writing framework is

the body of the script and so what is

actually happening in the viewer's brain

right at this moment as the viewer

watches the intro they're compiling all

the previous knowledge they had on the

topic plus combining it with the

promises that you're making in the intro

and their new expectation is that

they're hoping they will learn something

slightly different or better than what

they already knew so for example if I'm

making a video on storytelling and the

title is how to become a master

Storyteller and the intro is I'm going

to share six new unprecedented things

that will make you a master Storyteller

then the viewer has a pretty high

expectation because they're compiling

their mental database of all the things

they've learned about storytelling in

the past and they're using those as a

baseline knowledge set for what they

already know and so their expectation is

that one of my six things or all of my

six things are going to be new different

or better than what they currently know

that's how I would exceed their

expectations now at this exact moment to

really blow their expectations away the

first point in the body that I share the

first thing they hear after the intro

has to be amazing it has to be so good

that it blows their mind that's how you

really create this big gap between

reality and expectations and this is so

critical because if your first point of

the body of your video repeats something

they've already heard or is just not

that compelling immediately they will

get disappointed and they will lose

interest in the video This Is Why when

you watch a video that's just a

generalized summary regurgitating things

that you've already heard you usually

watch one or two points and then you

bounce maybe you'll see the first point

not think it's good scroll to the

description read the timestamps see if

there's anything unique and then usually

there isn't and you leave and this is

super common because creators usually

don't take enough time to come up with

unique different and better points in

the body of their videos if you really

think about it expectations are just the

viewers hope that they're going to learn

learn something new about the topic that

they don't already know and so if you

don't give them something new there's no

way you'll beat their expectations when

you don't beat their expectations they

leave this is why the first body point

of your video has to be something new

and different and my cheat code for this

which is not intuitive is to put your

second best body point in that first

slot I'm going to explain in a second

exactly why this works so well you would

think you'd want the best stuff first

because the viewers are decaying off the

video so why hold your best thing for a

second and here's why human brains work

in patterns if you show someone one

thing that's amazing they'll think it's

cool but if you show them two things

that are amazing especially if the

second thing is better than the first it

creates a subconscious pattern where

they have to stay to see the third

because they feel this value continuing

to drip up over time if you show your

best thing first and then your second

best thing is slightly worse it trains

the viewer subconsciously that the value

will be diminishing and it's not worth

staying but if you slightly increase

from 1 to two it creates this pattern

and they have to stay this is why most

music albums put their best songs in the

third third or fourth slot if you ever

wondered that why did the single The

Banger single with the billion streams

not go first on the album you would

think when you click the album and the

first track is the best one that would

make sense well usually the first track

is an intro but it's never the single in

the second slot why is that it's for the

same reason the second track is always a

great track but it's not the best track

and so when you listen to two and three

and four you're increasing to the point

where you climax the best song at 3 or 4

that builds this pattern recognition and

makes people stay for the whole project

now that is deep deep deep psychology

that you will not hear you're anywhere

else on YouTube and if you want to learn

more about that psychology stuff these

little tweaks that just make a massive

difference this is all I talk about in

my free newsletter content department

and my free community for creators wavy

world the links are in the description

for those for each point in the body you

want to include these three things I

call it the value Loop one is context

say what it is and explain it as simple

as possible two is application say how

to do it and use as many relevant

examples to kind of articulate your

point as possible and three is framing

say why this point matters and how it

fits into the overall puzzle of the full

story the context part needs to be clear

concise and digestible the application

has to be interesting enough and easy to

digest where they can begin taking

action on their own side and the framing

needs to reorient themselves so when

they zoom out they can see why it's

worth continuing to watch the video and

this three-step frame for explaining

points in the body it suits really well

the way the brain processes information

base facts first surface level and then

slowly deepening to add inference and

connect different points now as

mentioned before you want to organize

your points in the body based on shock

value novelty and uniqueness you want

your second best point to go first your

best point second your third best third

and so on now the easiest way to learn

how to do this tactically is just study

the videos on my channel I have 23 or 24

videos every single one of them follows

this exact same framework study the

pacing and the rhythm of how I do this

it'll get you much better when you watch

you will notice this constant zoom in

and zoom out I'm constantly looking at

the big picture going down for the

tactics big picture tactics it's kind of

like a wave this is what you want to

create it adds to the comprehension it

allows people to lock into the full

story but then also extract a tactical

piece that's how you want to layer these

body points now one power tip here is

how to seamlessly transition between the

points in the body and the best way to

do this while maintaining Max retention

is called reh hooking now I talk about

mechanically how to do this in other

videos but this is a really really

important concept you basically want to

set up these mini hooks between the end

of one point and the beginning of the

next one so for example you might say

something like that point was super

important but if you don't also couple

it with this one then the magic is lost

all of a sudden that makes the viewer

have to hold for the next one if they

liked what they heard in the first one

and reh hooking really works because

people's brains are on an attention

delay as soon as they see something

they'll have max level of interest and

that will slowly start to Decay if you

don't rehook them and get their interest

peing they will eventually just bounce

okay step five in the script writing

process is the last piece is the outro

and it feels like the outro would be an

afterthought like who would be listening

to this point but you can add retention

and shares and likes and rewatches at a

much higher clip if you just do this at

the very end of the video leave them

with a high note you want to wrap up the

video in a clean way you want to

summarize those points and remind them

of the paino solve that you walk through

this is the final push to remind them

that we did in fact have reality beat

expectations and this is like the free

chocolate that the restaurant gives you

when they bring the check they're doing

that on purpose they're trying to remind

you of the good service that they

invested the whole previous two hours

it's the same psychology you want to do

this at the very end of the video

because you want to leave the viewer

with a lasting impression of wow that

was an amazing video I just remembered

all these tactics that I learned the

reality was much higher than my

expectations and this is where likes

comments shares rewatches all the good

stuff that powers the algorithm it all

kind of comes from leaving them with a

high note now before we end this video I

want to quickly share one bonus tip that

will help you rev up the conversion

between that attention and driving leads

and actual dollars from your videos a

common question I get around this script

writing process is how do I include a

call to action in my script without

completely disrupting the flow and

making it feel like an ad and my

strategy for this is what I call native

embeds what you want to do when you're

creating that outline is figure out

proactively which point naturally suits

highlighting the free resource you have

as the solve and so when you're speaking

about the point you want to frame the

pain point and then give your own

Resource as the solve it'll seem way

smoother and more seamless if you do it

this way so you can either open the loop

with a paino and then give the solve or

you can speedrun a framework in a way

that's so deep and fast that most people

won't be able to absorb and then you can

offer your free Resource as a way to

recap to review or to compress speed of

implementation if they need your help

either way you don't want it to seem

like you're breaking flow in the script

you just want to seamlessly add it in

showing it natively and then move on for

example I did this twice in this video

I'm not sure if you picked it up the

first time was when I broke down the

super super deep psychology piece and

then I said hey if you like the

psychology things that I'm talking about

and you want to go deeper I have a free

newsletter and a free community where

you can learn more I also went through

the full intro hook framework and then I

said if you want to go deeper I have a

free 5-day email series called virality

blueprint.com that you can download you

may not have even picked up that I

called those out but the key is these

are free and they actually do solve the

paino or enhance the points that I

talked about and here's one other tip

that's super helpful if you want to get

better at script writing but you're

struggling with this there's so much to

organize the intro the points actually

writing it and getting the Rhythm down

it's a lot the thing that would be

helpful is if you could organize all

your thoughts in a software and just

have it do some of that work for you so

I've been looking every for this and I

built sandcastles sandcastles a for

doing this and when you have it it

compresses 60 to 90 minutes worth of

this organizational writing work down

into 60 seconds it really is the most

magical way to do this so if you

struggle with the script writing aspect

you should look at sand castles it's one

of the best solves out there see I just

did it again that was another native

embed I tried to do that purposely cuz I

wanted to see if you would catch it but

that was me naturally integrating a

paino that we've talked about the whole

video in a way that didn't really feel

like an ad but for real if you want help

writing full short form video scripts 60

Minutes down to 60 seconds sand castle.

a is actually legit you should try it

out all right guys that's all I've got

for this video again this was the

step-by-step formula for how to write

killer scripts that keep viewers hooked

the full time I know we went super deep

into the psychology plus we broke down

the full framework and that CTA

conversion native Abed piece at the end

this was a full Master Class if you're

still with us thank you guys so much for

watching leave a comment and let me know

what you want me to cover in the next

video but until then we'll see you guys

on the next one peace

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YouTube Transcript:
How To Write A Killer Script That Keeps Viewers Hooked