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Good Business Writing Habits by Dianna Booher - Part 1 | Dianna Booher - Communication Strategist & Author | YouTubeToText
YouTube Transcript: Good Business Writing Habits by Dianna Booher - Part 1
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Core Theme
Your writing is a powerful, often more impactful, reflection of your personal and company brand than face-to-face interactions, and developing strong, efficient writing skills is crucial for success in today's marketplace.
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does your writing say about your
personal brand or that of your company
for all the words you speak during the
average day
my guess is that you write with far less
confidence and often less fluently
yet your business and your brand depend
on what your writing can deliver
attention grabbing mail and letter to clients
clients
prospects and suppliers and marketing
collateral such as brochures flyers
website copy packaging copy marketing
plans and chances are you blog tweet and
post to facebook and comments on linkedin
linkedin
occasionally you may even write an
article white paper or a check
in a nutshell your writing reflects the
essence of your personal presence as
much as your face-to-face interactions
no i take that back your personal
presence as reflected through your
writing has become more powerful than
face to face because the audience
reaches become wider than ever before
the tips that i'm about to share with
you provide pointers on
writing well
and doing it quickly
you want to think before you write
not as you're right
writing as you think generally means
you'll do two or three or even more
drafts or worse you'll hit send and
forward a first or often incomplete
jumble of ideas or information think
think
and then write
make your bottom line
your opening line
what i mean by that
avoid the once upon a time structure of
going through all the details in the
background before you get to the point
writing skills have never been more important
important
in today's marketplace with social media you
you
your writing skills have to stand out if
you decide yours are too bland to set
you apart
spice them up to generate a little sizzle
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