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Born To Win Seminar Part 1 Zig Ziglar

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[Music]

born to win

win

born to win

win

we are

win for the

seeds of

greatness have been so

born we are [Music]

[Music]

born born to [Music]

[Music] [Applause]

[Applause] [Music]

[Music] [Applause]

I believe it would be physically

mentally psychologically and emotionally

impossible for you to listen to that

song with that impact into your mind

born to win over and over and over and

not believe it it has just got to be a

part of you well let's take a look and

let me again warn you that you need to

be taking notes because if you write it

down and are reinforced with the goal

planner and the gold planner instruction

manual and all of the recordings and the

music then it becomes a part of you want

to emphatically say that if you're going

to reach your goals whatever the goal is

you must start from a solid

Foundation you must build your life on

honesty and character and integrity and

on faith and on love and on loyalty

regardless of whether you're building a

life a business a corporation a country

a family doesn't make any difference

what it is you must start from a solid

foundation you can take a good engineer

lead him to downtown any City USA he can

look at the hole in the ground and tell

you how high the building is going to be

by the foundation they're going to erect

one of the nicest things about having a

solid foundation is the fact that when

you do experience some reverses in your

life and many times that does happen you

can never fall to the basement all you

can do is go back to the foundation so

you've got a stopping point and any

mountain climber will tell you that you

better put some secured areas there so

that if something happens you can only

follow the certain length of the Rope

which is attached to you that way you

can start climbing again yes you've got

to have that solid foundation as we've

talked about these various goals I

wanted to make it crystal clear that if

you zero in on only one goal you will

probably achieve it but I've never seen

a person who only had one goal who also

was had Happ in the process they might

have a goal to make millions of dollars

and they might well get it but along the

way something's happened to the stomach

and to the family and a few other things

if I were to make literally millions of

dollars and destroy my health in the

process I would not in my mind be a

successful individual if I were to

become the very best in the whole world

at what I do I mean the very finest on

the face of this Earth gain all of the accolades

accolades

internationally and in the process lose

the relationship with those who mean the

most to me then I as far as I am

concerned would have lost it all what a

tragedy it would be if someday my son

were to come to me or one of my

daughters were to come to me and say G

Dad I sure wish you had had time to have

given me some of the the advice you so

freely gave to other people folks it

would tear my heart right out of my body

I believe you got to have the right

foundation I believe you got to keep

your life in perspective I believe you

got to have a series of goals and that

certainly includes the family goals and

the social goals and the spiritual goals

and the career goals that's the reason

in your gold planner itself we have put

those areas aside so that you can write

in and clearly identifying what it is

spelling out and identifying the steps

which you need to take if you're going

to achieve a balanced life and reach all

of the goals which are there and as we

look at these uh goals a lot of times

people say to me well zigger ask me who

should you share your goals with who

should you tell about what you're going

to do well here's a rule of thumb which

I have found to be very effective I

share my go up goals with only those

people I know who are going to support

what I'm doing who are optimistic and

who are enthusiastic and who believe in

what I'm doing I share my give up goals

with virtually everyone now what is the

difference a give up goal is if I'm

going to quit drinking if I'm going to

lose that weight if I'm going to quit

cussing if I'm going to quit beating my

wife if I'm going to you know quit doing

all of these things those are give up

goals if you've got a give up goal then

you want to share it with anybody and

everybody if you're going to quit

smoking let other people know about it

put yourself on the spot they will be

glad to support you now if it's a go up

goal that's an entirely different things

I'm going to make a million dollars and

people look at you and say you are or if

you uh come out you know and if you say

I'm going to be the number one salesman

or the number one sales lady in this

entire organization and you're telling

another sales lady that she's not going

to give you a whole lot of encouragement

in many cases share those go up goals

only with people whom you know are

enthusiastically behind you and who will

support you in reaching that particular

goal the second thing I would say about

reaching the goals or the third thing

really is you got to make the commitment

now I have talked about that a a little

bit earlier making the commitment but

let me emphasize another point about

commitment when I was writing this book

in the first chapter I wrote it on goals

and as I wrote in there I put down that

I weighed 165 pounds I wrote down that I

had a 34in waistline now the minute I

had that typ set I actually weighed 22

lbs I actually had a 41 in waistline now

now can you imagine how effective this

book would have been if I had in there I

weighed 165 lbs and I come waddling out

you know at 202 lbs you know what you

would be thinking all the time you'd be

thinking to yourself I wonder what else

that dude lied to me about let me tell

you one of the basic truisms of life and

the reason I keep getting back to the

foundation you and I are exactly like

like in one respect I catch you lying to

me one time about one thing and from

that moment on I'm going to put a

question mark after everything you tell

me and you do me exactly the same way

you catch me lying to you one time about

one thing and you're going to be putting

question marks after everything I say

and my Effectiveness as an instructor as

a speaker as a teacher as an example is

totally destroyed because my credibility

is gone when I put in there that I

weighed 165 lbs folks I'm I want you to

know that was a commitment because the

second part of the commitment was I

tried to get this book published I sent

it to three major Publishers I just knew

they were going to get all excited about

publishing my book I visualized sitting

there and listen to the bidding war this

publisher bidding this much and that one

bidding this much and that one bidding

that much and I was going to sit back

and say now you fellas be nice to each

other I mean after all I'll write you

another book someday oh I I just knew

that' fall all over themselves to to

publish my book can you believe though

in short order all three Publishers sent

the book back to me and said we don't

think that thing is going to sell you

know I couldn't imagine three

theoretically intelligent people

arriving simultaneously at such an

asinine decision I just it was beyond my

imagination well now I got to make a

decision see do I really believe that

book's going to sell or do I just want

some somebody else to take all the risk

see it's one thing if I say publish my

book and if it sells pay me the

royalties and if it doesn't sell GE I'm

sorry about that I really am now you see

I've got to either fish or cut bait

haven't I I got to make the decision am

I willing to put my money where my mouth

was well I knew the book would sell

because you see I write exactly the same

way I speak now don't write as fast as I

talk so you have a better chance to

assimilate you know what's there but you

know I tell folks I'm like a crossy

discus thrower I I don't set any records

but I do keep the crowd alert you

know I knew that book is going to sell I

decided I was going to publish it myself

now A friend of mine said zigga if you

sell 25,000 copies you got a bestseller

well that appeal to me enormously so I

said well why not 25,000 copies well I

don't know if you knew this about books

or not but I can say this to you that it

cost a ton of dough to publish $25,000

copies because the first copy cost more

than the next

24,999 copies and they cost a ton I have

made a commitment I put it in print I'll

weigh 165 have a 34inch waistline I have Ed

25,000 books so step number three

literally is you got to make that

commitment now step number four involves

something which I think you need to

understand so many times when I'm making

a presentation you know I'll finish

talking about losing the weight and all

and I'll have some dude come up to me

and say now Ziggler tell me the truth

and lying to me up until now Boy tell me

the truth did you really enjoy getting

up at 5:30 in the morning and doing all

of that running I'm going to tell you

the truth I hated

it that aftere o clock would sound off

you know at 5:30 in the morning and I'd

reach over and I'd shut it off and I'd

think to myself Ziggler what's a 46y old

fat boy like you doing getting up

running all over the neighborhood then

I'd look down at that 41 inch waistline

and I'd say do you want to look like you

or do you want to look like the guy in

the jockey [Music]

shorts well I didn't want to look like

me so I'd get up and I'd go out to run

but just because I was out there running

that doesn't necessarily mean I was

enjoying it I get I don't know what I'm

trying to do acting like a teenag and my

buddies are sound asleep in bed and here

I am out here running I'm going to kill

my sly but I said I was going to do it

and if I said I was going to do it I'm

going to do it I mean that's the way I

am and don't you think I didn't tell

people about it either friends relatives

neighbors and complete strangers about

this terrible sacrifice I was making

because I was getting up in the morning

to do all of that running all friends

let me tell you something you give a

motivational speaker long enough and

before he is through he's going to get

up and with an impassion strain in his

voice and a plea in his face he's going

to say to you you got to

sound like a dying calf in a

snowstorm biggest bunch of baloney ever

forested on an undeserving unsuspecting

American public oh don't misunderstand I

have literally run in the snow of

Winnipeg Canada I've run in Far North

Norway I've run in Hyde Park across from

Buckingham Palace I have run on Safari

in South Africa as a matter of fact I

anywhere I've run in the mountains of

Montana the Sands of aapo the orange

groves of Florida the rain of

Minneapolis I have run literally almost

all over this globe and one day I was

running in Portland Oregon beautiful

spring day about 78 degrees it was high

noon I had a 4:00 seminar scheduled

Portland State University campus is only

two weeks from downtown and as I was out

there uh running you know on Portland

State University campus I I looked

around and a lot of the kids the

students were out there laying on

blanket some are reading some were

studying some were snoozing some were

recording and here comes old Ziggler run

and by sweat running down my back sweat

running down my legs you know and that

day for the first time it hit me like a

ton of BRS I was no longer paying the

price I was having a ball I was having

the time of my life and it hit me that

you see you literally don't pay the

price you enjoy the price because you

enjoy the benefits oh I could talk about

that an awful lot but I don't think

there's anybody alive who could talk

about anything like his well as Diane

Morgan can sing about it so let's call

on Miss Diane Morgan and she's going to

sing for us about enjoying the prize

D I've often heard some folks say the

price is something you must pay you got

to suffer and sacrif

when you pay that painful

price but when you enjoy the prize well

you'll find it mighty

nice you'll have it made when you're making

making

lemonade turn your crown upside down

it'll turn your world

around now take my advice in enjoy the [Music]

[Music]

prize I found success along the way and

it's getting better every day why

getting there is half the fun it's a

journey not a

destination you're going to enjoy the

price and you'll find it's mighty

nice you'll have it made when when

you're making

lemonade turn your frown upside down

well it'll turn your world

tell you miss Diane they just flat love

you and I understand why not only do you

sing good but you sing good advice and

if they listen to what you're saying

about enjoying the price then so many

good things will happen you don't pay

the price for good health you enjoy the

benefits of of that good health you

don't pay the price for Success you pay

the price for failure you enjoy the

benefits of success I have never yet

seen a happy failure we've got to change

our vocabulary ladies and gentlemen

because if we look at it in the proper

frame of reference as we really

understand what we are doing when we're

doing something for ourselves we also in

so many cases are doing things for other

people people you see you can get

everything in life you want if you'll

just help enough other people get what

they want and as I reflect on writing

the book and losing the weight you see

one of those was a career goal and one

of them was a physical goal but let me

tell you what happened along the way

never is there an individual goal every

goal has buddies some of them are good

if they're good goals they're bad if

they're bad goals for example these were

both good goals as a result of writing

the book and losing the weight it

improved for example my career in

writing the book it improved my

financial Life as a result of writing

the book it improved my social life You'

be amazed at the number of invitations I

get to go places because I've written a

book you know it's amazing how so many

of these things are tied together but

the one thing I got to keep referring

back to is the fact that as you think

about in enjoying the price you got to

understand that effort is required not

once will you ever hear me not only the

born to wind course or the how to stay

motivated series or any book I'll Ever

Write or any recording I'll ever make or

any speech I'll ever make never once

will I tell you that life is easy

because I don't believe it is I believe

it's tough but I know to repeat myself

and I know that I know that if you're

tough on yourself that life is going to

be so much easier on you never will I

forget I think one of the most important

decisions I've made in the last 10 years

I came in one morning from the West

Coast I got to DFW at 2:55 a.m. I had

had an horrendous day and as I got home

by the time I got my car got home got

dressed ready for bed it was straight up

and down 4:00 now the opportunity clock

was set to get me up at 5:30 a amm as

had been my schedule during all of these

months and I looked at that watch or the

clock and I looked at my watch and I

very quickly drew the inescapable

conclusion that just 90 minutes from

that moment that clock was going to be

sounding off enthusiastically to get me

up and I thought to myself now Ziggler

you are already tired an hour and a half

of sleep is absolutely not enough why

don't you be realistic why don't you

forget it this one morning and sleep in

you know you're not going to be as sharp

you're not going to be as alert and the

stuff you ride at 5:30 in the morning

can't be that good if you haven't had a

reasonable amount of sleep man what you

need to do is get yourself some shut ey

I mean play it smart ziggly and the more

I thought about it man the better that

sounded to me and when it dawned on me

what I was doing I literally jumped for

the clock I pull the plug and at 5:30

the next morning I got up did my running

and started my writing no sir I didn't

want to get up by no stretch of

imagination yes I would have been better

off had I slept until at least 8:00 or

9:00 or even 10:00 and probably would

have gotten more done then you say why

did you get up very simple I was within

one month of reaching my objective I

knew ladies and gentlemen that if I gave

in when this old body of mine was as

tired as it was that another week might

come along and after 5 hours of sleep I

would decide I deserve to sleep in that

morning also and then a few more days

might go by and I would decide do I

really want to get up at all what I'm

really saying is the time comes when you

got to suck it up and tough it out and

just hang in there life is not always

easy but I can say to you without

batting an eyelash that I believe that

that decision I made that morning has

done more for me than almost any

business decision I have made in the

last 10 years as a result of hanging in

in there when the going was tough I

believe I've been able to get more done

in the last years than I've been able to

get done in the previous 46 years of my

life you got to hang in there tough is

what I'm really saying step number six

if you want to reach your goals and

obviously ladies and gentlemen you must

know how to train fleas and so my

question in this uh live presentation

here in front of all of you folks how

many of you in this audience and all I

want you to do is be honest with me how

many of you do not know how to train

fleas can I see your hands please hey

you got here just in

time I know you heard the one about the

two fleas at the bottom of the hill and

one of them says well do we walk or take a

dog but anyhow you uh you train fleas by

putting them in a jar and you put the

top on the jar and you watch those fleas

and they'll jump up and they'll hit the

top over and over and over and over and

over and over you watch them jump and

finally after they've been jumping a

long time you will notice that even

though they continue to jump all of a

sudden they are no longer jumping high

enough to hit the top then it's an

absolute fact you can just take the top

off of the jar and they'll keep on

jumping and jumping and jumping and

jumping but they cannot I repeat cannot

jump out you see they have conditioned

themselves to jump just so high and once

they've conditioned themselves to jump

just so high that's all there is there

ain't no more man is the same way he

starts out in life to climb the mountain

to write the book to break the record to

do something with his life but along the

way he bumps his head he stubs his toe

and he becomes what I call a snop now

that's spelled SN i o p and that's a

person who is susceptible to the

negative influence of other people for

example the 4-minute mile everybody's

familiar with that for years the

athletes have said hey I'm going to run

the 4minute mile but the coach would get

his watch out and said man you can't do

that it's never been done nobody will

ever be able to break that 4minute

barrier the doctor would get his

stethoscope out and he had put his on

put it on the athletes heart and say man

A 4minute mile is out of the question

why your heart will come right out of

your body and for years and years and

years nobody could run a 4minute mile

until one day a flea trainer named Roger

banister came along and he ran the

4minute mile now when banister ran the

4minute mile it wasn't long long before

athletes all over the world started

running the mile in less than four

minutes as a matter of fact Landy of

Australia ran it less than six weeks

later at this time there have been four

different occasions where as many as

eight young men in the same race ran a

mile in less than four minutes a 37 year

old man has read a 37 year old man I

should say has run a mile in less than

four minutes over 500 different people

at this time have run a mile in less

than 4 minutes not because man has

gotten that much faster but because they

understood that the 4minute mile was not

a physical barrier it was a

psychological barrier and once that

psychological barrier had been broken

one did it then later somebody else did

it then later somebody else did it and

later somebody else did it now in case

you have missed the point a flea trainer

is a person who jumps out of the jar a

fleet trainer is a person who is driven

from within a fleet trainer is an

individual not influenced by the SN Ops

of life and the negative forces of life

but rather they decide for themselves

what they're going to do they understand

that you can get everything in life you

want if you will just help enough other

people get what they want Fleet trainers

don't tell other people where to get off

they show them how to get on a fleet

trainer doesn't try to see through

people a flea trainer sees people

through if you're going to reach the

objectives you have in life yes it's

absolutely true that you must be a flea

trainer step number seven if you are

going to reach your goals and you've

obviously got to keep a winning attitude

now in the born to win series we talk a

tremendous amount as a matter of fact we

spend over 6 hours hour talking about

keeping uh that winning attitude we go

into how do you control your habits how

do you use your mind how do you get the

things you want out of life instead of

having to want the things you've got in

the how to stay motivated series also we

go into how to keep that winning

attitude and yet it's absolutely

critical that you keep feeding your mind

you're what you are you are where you

are because of what's gone into your

mind you change what you are you change

Where You Are by changing what goes into

your mind yes you absolutely must have

the right mental attitude step number

eight if you're going to reach your

goals you've got to get other people

involved nobody climbs the high mountain

by themselves we spent a lot of time in

the relationship segment talking about

the fact that you must get along with

other people but let me ask you a

question how many of you have ever seen

a flock of Canadian geese flying

overhead at any time may I see your

hands please if you have never seen them

the next time you do see one or when you

see a flock notice them and watch them

you will observe three things about them

number one they always are flying in a V

formation number two one leg of the V is

always longer than the other leg and

number three if you will watch them when

they come into sight and stay with them

about 15 minutes and they go out of

sight you will notice there is some

apparent confusion in the flock now as a

matter of General curiosity how many of

you have ever wondered why one leg of

that flock of geese one leg of the V is

always longer than the other how many of

you have ever wondered about that okay

let me clarify that for you it's because

in the longer leg there are more geese

I don't know why but that one just

always strikes me as being hilarious I I

I can't wait till I get to that

particular one okay now let me explain

on a serious side the reason that they

are flying into v formation is they've

discovered in Wind Tunnel test that in a

V formation the flock of geese will fly

71 or 2% further than it could fly if

they were not flying in the v formation

the reason for the apparent confusion in

the flock is they regularly give the

leader of the flock a rest simply

because he's the one carrying the brunt

of fighting the headwind and he creates

a partial vacuum for the other geese and

so they trade off like that isn't it a

shame that the geese you know uh we

always sometimes talking about somebody

and we occas call somebody a goose well

isn't it a shame that we don't work

together more carefully so that we too

can get further in The Game of Life

that's the reason in the born to win

series we talked so much about the

segment of getting along with your

family and getting along with others

because it makes the trip to the top not

only easier and more certain but it's

far more fun as you go along the way I

don't know if you've ever watched kids

on railroad tracks but on an abandoned

section of uh railroad track if you ever

watch them you'll notice maybe one of

the kids will walk a few steps and off

HEI come another walk a few steps and

off heeld come if those kids were to

reach across the rail from each other

and hold hands they could walk around

the world literally together because

each would balance and support the other

to reach your objectives in what I'm

saying is you got to work with and get

along with other people to repeat about

the 90th time you can get everything in

life you want if you want just help

enough other people get what they want

in order to reach your goals you've got

to get in shape you need to get in shape

physically you need to get in shape

mentally you need to get in shape

spiritually because man is physical he

is mental and he is spiritual I you know

do a lot of talking about my own

exercise program I guess this is going

to sound a little bit like it's bragging

and if you want to know the truth I

guess I could understand it if you were

to think it was bragging I'm 54 years

old I stayed on the treadmill at Cooper

Clinic longer than any member of the

Dallas Cowboy football team I rate in

the upper 2% of the health brackets of

the world as far as men over 50 years

old and I rate in the upper 5% of the

health brackets of the world regardless

of their age I can out run 98% of the

college Kids In America on a fivemile

run I can do things today I could never

have dreamed of doing when I was 2 years

old now why am I putting so much stress

on that simply because it gives me so

much extra energy I've extended my

workday by a full two hours you see what

happens when you exercise is you

activate the pituitary gland now I'm a

jogger you might prefer swimming or the

bicycle or fast walking or whatever but

but when you activate the pituitary

gland which is what you do when you

exercise your system is flooded with

endorphins which are members of the

morphine family and but they're 200

times more powerful than morphine and

you end up on a natural chemical high as

a result of it I really urge you to get

some good advice some good counsel as I

did but take care of your body because

your body and your mind are so closely

related they are working together you

will feel better mentally physically and

spiritually as you take care of that

body you need to be in good shape now as

I say it sounds kind of like I'm

bragging and I guess I do Bragg a little

bit but long about then you know Dr coer

will say to me Zig let me tell you about

this 65 year old lady started jogging

when she was 59 years old at this time

she has now Run 10 marath

and two of them are 50 miles long and

when I get up off the deck you know he

said and let me tell you about this

15-year-old girl she stayed on the

treadmill Ziggler nearly 3 minutes

longer than you did now what that really

means that's kind of like running the

Boston Marathon after you just finished

a 10 mile marathon that's what that

really boils down to so what am I saying

am I really bragging on me or the 65

year old lady or the 15y old girl not a

chance what I'm saying is that inside of

you there is such an incredible amount

of potential but I'd like to see you

recognize your own physical and mental

and spiritual and career potential which

is there because if you go to work to

develop it you'll be absolutely

astonished at what comes out of inside

of you step number 10 if you're going to

reach your goals you've got to literally

be able to see yourself is already there

you've got to see the reaching I kept

that picture of that guy in those jockey

shorts in my bathroom literally I looked

at that thing hundreds and even

thousands of times I saw myself I

visualized myself as already being at

that weight over a quarter of a century

ago I dreamed my dream that I would be

speaking to you here today in this

presentation oh now I know what you're

thinking thinking now wait a minute this

studio wasn't even here and some of the

people in the audience were not even

born no I was not specifically thinking

about this audience at this moment but

well over a quarter of a century ago I

dreamed that I would be literally going

all over the world making speeches to

all kinds of people in all kinds of

groups everywhere and I want to say in

those dreams there were some more dreams

I made literally tens of thousands of

speeches in my mind before I ever made

one in person you remember earlier I

simply said that you've got to

understand that when will meets

imagination that imagination is going to

win that's the reason a lot of people go

on the diet and then go off because they

see something which is so good well the

only thing that's going to whip

imagination is Imagination positive

imaginations in my mind I made those

thousands of speeches all over the world

I rehearsed every word I was going to

say and one of the tragedies is that we

could not film one of those

presentations which I made in my mind

folks I'll tell you if we could have

filmed one of those oh you talking about

a presentation well in these

presentations I made in my mind I had

the audience sitting there in openmouth

astonishment amazed that any mere mortal

could utter such incredible words of

wisdom not once in my imagination in

these speeches did I ever lay even one

small egg everything thing was

absolutely perfect I mean it was right

on the button in every sense of the word

you've heard about people having people

rolling in the aisle some speaker or

some comedian you know listen I had them

rolling up and down the steps in my

imagination when I made those speeches

and standing ovations listen my average

standing ovation that I made or got as a

result of those magnificent speeches I

was making in my mind my average

standing ovation was 11 minutes minutes

long oh I wish we could have filmed some

of those but ladies and gentlemen let me

is you a little word of warning be very

careful about what you dream especially

if you write it down and put a date on

it if you list the obstacles you got to

overcome in order to get there if you

identify the people the groups the

individuals you need to work with if you

spell out what you need to know in order

to reach your objective if you devise a

game team plan in order to get there and

if you list what's in it for me be very

careful when you follow those steps

because ladies and gentlemen every dream

I've ever dreamed until just three years

ago of any significance at all has

already come to pass goals absolutely

work ladies and gentlemen but you got to

take the steps you got to do the things

you got to follow the plan you got to

write it down you got to believe and

finally if you're going to reach your

goals you've got to clearly and very

specifically understand what I say in

two stories many years ago a young

sailor was at Sea in the days of the

sailing ship and a Squall was

approaching a small storm and they sent

him a loft to trim the sails and as he

was climbing a loft he made the mistake

of looking down and the roll of the ship

and the turbulence of the sea caused him

to become slightly nois and he started

to lose his balance and an old sailor

underneath shouted up at him look up son

look up and the young man looked up and

he immediately regained his balance what

the message really says is when things

don't look good in your life you take a

careful look and make absolutely certain

you're not looking in the wrong

direction if the Outlook isn't good try

the uplook because it's always good and

finally let me conclude with the story

of Houdini Houdini was the master

magician he also was the Master

Locksmith made the boast he could get

out of any jail cell in the world if you

would let him walk in that jail cell

with just a street clo on well a small

town in the British Isles built a new

jail they were tremendously proud of it

they said who didn't we don't believe

you can get out of this jail come give

us a try well there's a lot of publicity

a lot of fanfare and yes who didn't was

going to make a lot of money in the

process too and he liked all of those

things and the big day arrived he St

he stroe confidently into that jail cell

he took his coat off as they closed the

door behind him secreted in his belt was

a 10-in piece of Steel very tough very

durable he went to work on uh that lock

at the end of 30 minutes that confident

expression on his face had disappeared

at the end of an hour he was literally

drenched in perspiration at the end of

two hours he literally with exhaustion

collapsed against the

door which

opened because you see ladies and

gentlemen the door had never been

locked now the truth of the matter is

there might be some people who could

temporarily stop you from reaching your

goals but you're the only one who can do

it permanently you see Houdini's door

was locked in his mind that me it was as

locked as if every locksmith in Britain

had put their best lock on the door the

reason we deal with a complete person in

the born to win concept the reason we

spend as much time in all of the facets

of it in the gold segment as we do is

because we want you to understand that

you are a complete person you were

designed for accomplishments you're

engineered for Success you're endowed

with the seeds of greatness you can go

anywhere you want to go you can do what

you want to do you can be like you want

to be you can get the good things of

life so long as you understand that you

must not violate in spiritual or moral

principles and invade or trample on the

rights of others by these ideas do the

things I've been talking about and I'll

close this presentation by saying if you

will I can absolutely guarantee it I

will see you in more ways than you can

at the moment imagine at the top [Applause]

[Applause] [Music]

[Music] [Applause]

[Applause]

you is that [Music]

[Music]

good thank you [Applause]

[Applause] [Music]

well you know things are a lot quieter

now than they have been throughout the

goals program that you've been

participating in I'm going to keep it

soft and low and quiet but I want to

look you right in the eye now and talk

with you about something which is

critically important what' you get out

of the program more importantly what are

you going to do

with the program in my book see you at

the top I end the book in a rather

unusual way I end it with the beginning

that's right the last page in the book

says the beginning if you got involved

in the goals program and you're excited

about it right now or even if you come

up to me and say you know Zig I really

enjoyed that I'll smile but I'll

certainly expect you to say more than

that if you come to me and say you know

I got a lot out of that I'll smile even

more broadly but frankly I didn't record

the program to entertain you if you come

up to me though and say you know I

enjoyed the program I got an awful lot

out of it and here is what I'm going to

do then I'll get excited man I'll jump

up and down and I'll say hot diggity dog

we hit the target now what I really want

to talk about in the quietness now

relative quietness since we don't have

an audience in front of us and I'm not

jumping up and down and whooping and

shouting and hollering is simply this

now you've got to go to work you need to

take your gold planner and we've set out

some Specific Instructions they're very

clear there's no way you can

misunderstand them you need to work on

this this program is going to involve

work but this I promise you if you will

spend the 12 or 15 or 18 or even 20

hours necessary to put your goals

program in operation with inside of a

month you'll discover that it will be

saving you from one to as many as 5

hours a week and it'll be saving you

that for the rest of your life more

importantly you will be accomplishing so

many more things now I've already

suggested this but I'm going to tell you

again each morning when you get up put

your goals program your gold planner if

you will underneath your pillow so that

night if you neglect for any reason

whatever to spend the five to 10 minutes

each day you must spend in order to keep

your program functioning to the degree

that really you want it to function and

which you should want it to function you

need to work on it every day and when

you lay down if you haven't uh worked in

your goal planner that day I'll

guarantee you you're not going to be

able to sleep on this goal planner no

I'm not going to tell you this is fun

I'm not going to try to motivate you any

further I hopefully have already done

that but if res results appeal to you at

all I'm going to say to you as I look

you as clearly in the eye as I've ever

looked anybody in the eye in my life

that if you will follow the program as

we've outlined it in the go program

you're going to be amazed and delighted

at the results what it enables you to do

is use the Ability which you have and it

puts it on a track it aims it at a

Target and regardless of what your goals

are and there will be many goals this

will enable you to get far more out of

life take me dead seriously when I say

that if you really will use this program

if you will discipline yourself just for

about a month even 21 days where you do

it every single day then that habit will

have been established and my friend

you're going to be amazed at what you

can do with the ability which you have

hey buy this idea will you because if

you will I can close this little segment

by saying I'm Zig Ziggler and I

definitely will see you at the [Applause]

[Applause] [Music]

[Music]

fantastic wow my goodness I don't

appreciate that but I certainly deserved

it it was January the 23rd 1981 it was a

Friday it had been one of those weeks I

had been literally drove hard and hung

up wet as we'd say down home I mean I'd

been about as busy as a man can get that

particular Friday morning we had a 4our

recording session now when you're record

you got to move it up a notch because

you don't have your body language and

your eye contact to communicate it's got

to be all voice so I was Full Speed

Ahead wide open 280 words a minute with

gust up to 550 I mean it was all there

well at the end of the 4 hours I wasn't

just whipped I was whooped and there is

as I say quite a difference in the two

we had a flight going back to Dallas

leaving at 3:00 the airlines had said to

us now because you've got all of this

gear you need to get out here at least

an hour early so we can secure it so

straight up and down at 1:00 when I

finished my son-in-law Chad Whitmire who

works with me uh packed up all of the

gear as quickly as possible we caught a

cab made a Mad Dash to the airport got

out there straight up and down 2:00 as I

walked in the front door there were two

humongous lines and I picked out the one

which I thought was the shortest and

prepared to wait but I noticed after it

been there just a moment or so that a

little lady was walking around behind

the counter and I looked on one end and

there was a sign which said position

closed my experience told me that pretty

soon position closed was going to swing

open over to position open so I got

ready I wanted to be the first in that

new line and sure enough about a minute

later down comes position closed up goes

position open and the little lady looked

out at the two long lines of people and

smilingly said those of you who have a

seat on the 3:00 flight to Dallas come

over here well quick like a bunny rabbit

I'll tell you I was over there first in

line little lady looked at me and

grinned as she said the 3:00 flight to

Dallas has been

cancelled I said

fantastic she said what' you say I said

fantastic she said now I got to ask you

I've just told you your flight's been

cancelled and you say it's fantastic now

why would you say thing like that and I

said ma'am it's very simple there are

only three reasons on the face of this

Earth why anybody would ever cancel a

flight to Dallas Texas I said number one

something must be wrong with that

airplane or number two something must be

wrong with a man going to fly that

airplane or number three something must

be wrong with the weather that man going

to fly that airplane in now if either

one of those three situations exist I

don't want to be up there I want to be

right down here f

fantastic she said yeah but the next

flight doesn't leave until

6:05 I said

fantastic well by now the other two long

lines are people are looking over as if

to say who is that nut that says

everything is

fastic so I said ma'am uh you know as

she responded to me rather by saying why

would you say it's fantastic when I tell

you that you're going to have a 4-Hour

wait here in the airport in Kansas City

I said ma'am it's very simple I Saidi am

54 years old and never before not even

once in my entire lifetime have I ever

had a chance to spend four solid hours

in this airport here in Kansas City

Missouri and I said Do You Realize at

this precise moment there literally are

tens of millions of people on the face

of this Earth who not only are cold but

who also are hungry and here I am in one

of the most beautiful facilities in the

whole world bitterly cold outside but

nice and warm on the inside and there's

a nice coffee shop right down the way

going to go down there get myself a cup

of coffee going to do some relaxing for

just a few minutes then I've got some

critically important writing which I

must get done and who can think of a

better place than a beautiful facility

like this for me to do my creative work

I say it's

fantastic now those of you who might

have picked up just on this particular

segment of the born to wind program

might be thinking to yourself well now

I've heard about those positive thinkers

but that it's ridiculous

Ziggler now you know you might also be

wondering to yourself I wonder if he

really said that tell me the truth

Ziggler is that really what you said

well as we'd say down home Scouts Honor

folks that is exactly what I said okay

you said it now tell me this is that the

way you felt I mean did you really feel

that way tell me the truth ziggly did

at least initially I did not feel that

way but you see folks as your instructor

in the born to win program will tell you

many many different times and many many

different ways whether you respond or

react is going to determine just how

high you're going to go in The Game of

Life you see to respond is positive to

react is negative I chose to respond for

very one or two or three very simple

reason you see I don't have ulcers I

don't want ulcers I don't need ulcers I

honestly don't think I will ever have

ulcers because I respond instead of

react you see you go to the doctor and

you're sick and he gives you a

prescription and says see me tomorrow

and if you go back the next day and he

begins to shake his head and say uhoh

your body is

reacting to the medicine then everybody

gets upset but if he looks at you and

says oh boy your body is responding

to this medicine then you're really

going to get excited because you know

it's doing you some good you see folks

you do good when you respond but you're

not doing so good when you react you see

I responded for that reason now I had a

couple of reactions I actually could

have had you know I could have gotten

pretty sarcastic when he when she told

me that the next flight didn't leave

until 6:05 or that my flight had been

cancelled I could have said that's great

that's just great I break my silly neck

running through all this traffic trying

to get out here you know to catch a

plane as you had told me to do expecting

it to leave and I get here and you tell

me that you've canceled a flight well

let me tell you something when I drove

up I noticed that you've got a dozen

airplanes sitting out there not doing a

cotton picking thing now why can't you

let me get on one of those and go down

to D why can't you do that just answer that

that

question I could have done that and the next

605 now folks let me tell you something

there some things you just are not going

to change if you're black you're going

to stay black if you're white you're

going to stay white you're not going to

add one cubit I don't care how much you

think about it to your height you're not

going to change who your parents were or

where you were born you're not going to

change a thing which has happened in the

past that is over and done with but the

question is do you respond to situations

and make them positive or do you react

which is negative see I could have had

another reaction I could have ranted and

raved and whooped and shouted and

snorted and screamed and holled I could

have gotten obnoxious and made a

complete idiot out of myself right then

and there I could have said that's crazy

who's a dumb dumb that made such an

idiotic decision anyhow I want to go to

Dallas I've been gone all week long my

family misses me and I miss my family

let me see the man who made this dumb

now I could have done that

and the next

605 I know that many of you are very

familiar with what happened when our

president was shot in

1981 you know what happened at the sound

of The Gunshot and I'm absolutely

convinced he is alive today because the

man who had been assigned to guard his

life responded in a very positive way at

the sound of The Gunshot they instantly

moved him into the backseat of the

limousine and they sped off to the

hospital and it's only been in the last

few months that we have learned that we

came within a whisper of losing our

president the way our president himself

responded to me said a whole lot about

the man himself you remember the scene

he was there in excruciating pain he was

absolutely almost in shock his wife was

there scared to death the television

cameras were on him and he looked at her

and smilingly said honey I just forgot

to duck and 200 million Americans said

that a boy Ron there's my president I

learned more about him in two minutes

than I'd learned about him in many many

years by watching him respond you see I

could watch you for a six months or a

year or two years follow you around and

watch everything you do and I could

learn a whole lot about you but the

truth of the matter is I can watch you

under adverse circumstances for two

minutes and I can learn as much about

you when the pressure is on when things

are not going well when things are tough

I can learn more about you in two

minutes than I can normally by watching

you for days and weeks and months do you

respond or do you react suppose that the

sound of The Gunshot those men assigned

to protect the president's life supposed

one of them and said did did did did you hear

hear

that well wonder what that was you know

and and suppose the president suppose he

said oh no here I am 70 years old I've

worked all of my life for this job and

now 68 days after I get it somebody

shoots me it's not fair you see the way

you respond is important do you respond

or do you react you see the truth of the

matter is I did not know a single soul

at that big old Airline I mean not a one

didn't know the president the chairman

of the board or the ticket agent or

single St this and as far as I was

concerned though it was their Airline

they could literally cancel my flight

but there's no way they're going to

cancel my day you see the day is mine as

a matter of fact God himself gave it to

me he even told me to rejoice in this

specific day no I'm going to let him

cancel my flight because it's their

Airline I'm not going to let them cancel

my day because it belongs to me to use

productively you see I don't know if

you've ever been guilty of this but I

know some people you know maybe they're

riding down the freeway on the way to

their job in the morning you know uh

neither thinking negative or positive I

mean they're just kind of in neutral and

all of a sudden some idiot pulls right

in front of them and they hit the brakes

and the horn all at the same time and

they shake their fist you know I mean

they really get after them why don't you

watch where you're going you dumb bunny

I could have been killed not only do

they proceed to give them a piece of

their mind there but when they get down

to the office they ran and raving and

whooping they shouting and snorting

scream and they holler and they just

carry on why know they make people

around here get licenses they don't know

how to drive here I mean this is wild

this is crazy hour two hours three hours

they still talking about the dodo that

pulled in front of them and in the

meantime the man who committed the

along completely unaware of the fact

that you even

exist but he is is in complete control

of your life telling you how to think

and how to act and how to feel affecting

your uh attitude with your fellow

employees and affecting your

productivity tremendously and you see

folks that's just not a good idea that's

one of the reasons we're going to get

into a formula here in a few minutes

about what you can do to build an

attitude formula or foundation so

solidly that when somebody does rain on

your parade when things don't go exactly

like you want them to go your attitude

is still going to be good now we've got

lots to overcome because you know this

started long time ago it really started

in the Garden of Eden you remember the

scene God had given Adam and Eve I mean

absolutely everything Paradise he said

now you can have it all except there's

one tree that has some fruit on it you

can't eat it well you know the story

they ate the fruit then the Lord came

walking in the garden that evening and

as I said earlier this conversation is

not going to be verb him but the Lord

came walking in the garden you know and

he said Adam where are you over here

Lord Adam did you eat that fruit simple

question he doesn't want a theological

answer just wants yes or no but you know

what Adam said he said Lord let me tell

you about that [Laughter]

woman the Lord said eve did you eat that

fruit simple question yes or no is all

he wants but Eve said Lord let me tell

you about that

Serpent and of course the serpent didn't

on now you know what I'm going to say to

you is that you don't have a leg to

stand on either when you blame other

things and other people for your difficulty

difficulty

want to Simply say to you that you can

learn to respond instead of reacting and

that really is what this segment of Born

To Win is all about want to tell you

that every action is preceded by thought

and every thought is preceded by input

into your mind so you see when you

control the input you control the

thoughts which control your action

that's the reason it is so critical that

we be careful about what our children

and for that matter what we permit to go into our minds I'm distressed many times

into our minds I'm distressed many times when we have Educators on occasion some

when we have Educators on occasion some of them who will say you know get an

of them who will say you know get an education it's important you know what

education it's important you know what you put in a kid's mind is vital then on

you put in a kid's mind is vital then on the other hand they will say but don't

the other hand they will say but don't worry about censorship because after all

worry about censorship because after all what possible harm could come from the

what possible harm could come from the things you put into their minds now

things you put into their minds now folks that really it doesn't make any

folks that really it doesn't make any sense at all now I want to Simply say as

sense at all now I want to Simply say as we go through this again I'm not going

we go through this again I'm not going to tell you it's easy because I don't

to tell you it's easy because I don't think life is I think life's tough oh

think life is I think life's tough oh but it's so much fun it's so exciting

but it's so much fun it's so exciting it's so rewarding and you can prepare in

it's so rewarding and you can prepare in advance for the difficulties you're

advance for the difficulties you're going to encounter you see you lay aside

going to encounter you see you lay aside uh money for the rainy day you can build

uh money for the rainy day you can build up an attitude reserve for those rainy

up an attitude reserve for those rainy days which happens in many of our Lives

days which happens in many of our Lives you prepare in advance I happen to be a

you prepare in advance I happen to be a man of the fight ring I've studied the

man of the fight ring I've studied the life story of all the heavyweight

life story of all the heavyweight champions from John El Sullivan up

champions from John El Sullivan up through Joe Lewis I lost a little

through Joe Lewis I lost a little interest at that point but jean tunny

interest at that point but jean tunny was one of my favorites Jean tunny was a

was one of my favorites Jean tunny was a scientific boxer when he was scheduled

scientific boxer when he was scheduled to meet uh Jack Dempsey for the title

to meet uh Jack Dempsey for the title most people didn't think he had a chance

most people didn't think he had a chance but jean tunny prepared for the fight by

but jean tunny prepared for the fight by running backwards now does that mean

running backwards now does that mean that he was afraid of Dempsey no it

that he was afraid of Dempsey no it simply meant that he knew when he got in

simply meant that he knew when he got in the ring with Dempsey he might well get

the ring with Dempsey he might well get clobbered and when Dempsey hit you you

clobbered and when Dempsey hit you you were hurt and so he conditioned himself

were hurt and so he conditioned himself in spine sessions and in training

in spine sessions and in training sessions and jogging go backwards

sessions and jogging go backwards backward backwards and when he was hit

backward backwards and when he was hit then he would automatically do that well

then he would automatically do that well you remember the famous Long Count when

you remember the famous Long Count when he was knocked down and they started to

he was knocked down and they started to count Tony himself says that he was in

count Tony himself says that he was in complete control of his faculties and he

complete control of his faculties and he started to get up but then he remembered

started to get up but then he remembered all of the training you see every

all of the training you see every fighter who has ever been in the ring

fighter who has ever been in the ring when he's hurt really thinks he's all

when he's hurt really thinks he's all right and so Tony wisely stayed down and

right and so Tony wisely stayed down and he went on and a lot of people don't

he went on and a lot of people don't realize this but he knocked Jack Dempsey

realize this but he knocked Jack Dempsey down in the next round went on to defend

down in the next round went on to defend his title successfully for the

his title successfully for the championship he had prepared in advance

championship he had prepared in advance you see you are going to encounter some

you see you are going to encounter some difficulties and what I want to do is

difficulties and what I want to do is simply to give you a formula so that you

simply to give you a formula so that you can literally be ready for the negatives

can literally be ready for the negatives of life and be prepared to accept all of

of life and be prepared to accept all of the good things in life which are in

the good things in life which are in fact going to come your way now there

fact going to come your way now there are several steps to it the first step

are several steps to it the first step which you need to follow in this formula

which you need to follow in this formula is you need to reverse the way you get

is you need to reverse the way you get up now I don't mean that you get out of

up now I don't mean that you get out of bed backwards but I simply mean that you

bed backwards but I simply mean that you reverse the way you get up you know how

reverse the way you get up you know how a lot of people get up you know the

a lot of people get up you know the opportunity clock sounds off you know

opportunity clock sounds off you know and you reach over and you and maybe you

and you reach over and you and maybe you you finally find it and you shut it off

you finally find it and you shut it off and you slap your face a time or two and

and you slap your face a time or two and you say oh hone is it time to get up and

you say oh hone is it time to get up and go to work again you know a lot of

go to work again you know a lot of people start every day that way but in

people start every day that way but in the future you're not going to start

the future you're not going to start that way you have made a commitment to

that way you have made a commitment to yourself to take certain steps and so

yourself to take certain steps and so when that opportunity clock sounds off

when that opportunity clock sounds off tomorrow morning you're going to reach

tomorrow morning you're going to reach over and you're going to shut it off now

over and you're going to shut it off now I think that's important you know and

I think that's important you know and then you're going to sit straight up in

then you're going to sit straight up in bed and you're going to slap your hands

bed and you're going to slap your hands and you're going to say oh boy it's a

and you're going to say oh boy it's a great day to get out there and get them

great day to get out there and get them now I want you to get the scene here you

now I want you to get the scene here you are and you're sitting on the side of

are and you're sitting on the side of your bed your hair is down in your eyes

your bed your hair is down in your eyes you're slapping your hands if they hit

you're slapping your hands if they hit and you're acting like an eight-year-old

and you're acting like an eight-year-old child and you're saying oh boy it's a

child and you're saying oh boy it's a good day to get up and get them now let

good day to get up and get them now let me tell you something if you live to be

me tell you something if you live to be a thousand you'll never tell a bigger

a thousand you'll never tell a bigger one than that

one but two things first of all you are up and that is where you wanted to be

up and that is where you wanted to be when you set that opportunity clock to

when you set that opportunity clock to sound off the next morning number two

sound off the next morning number two you are starting to take control of the

you are starting to take control of the day instead of letting the day take

day instead of letting the day take control of you then there's a third

control of you then there's a third thought you see you did not decide to

thought you see you did not decide to get up when you set that opportunity

get up when you set that opportunity clock the night before what you do is

clock the night before what you do is you decide when you set the clock I am

you decide when you set the clock I am going to get up now what you're going to

going to get up now what you're going to do is decide how I'm going to get up at

do is decide how I'm going to get up at the sound of the clock you can either

the sound of the clock you can either get up negatively or you can get up

get up negatively or you can get up positively the way I'm talking about now

positively the way I'm talking about now is a very positive way to get up now I

is a very positive way to get up now I don't recommend you do this for a

don't recommend you do this for a lifetime but I will say that if you'll

lifetime but I will say that if you'll do it for 21 days you will begin to

do it for 21 days you will begin to experience some rather exciting things

experience some rather exciting things which will be happening in your life and

which will be happening in your life and I want also say that you are digging

I want also say that you are digging just an awful lot deeper than you

just an awful lot deeper than you realize you see when you sew an action

realize you see when you sew an action you reap a habit when you sow a habit

you reap a habit when you sow a habit you reap a character and when you sow a

you reap a character and when you sow a character ladies and gentlemen you reap

character ladies and gentlemen you reap a destiny William James the father of

a destiny William James the father of American psychology long ago said that

American psychology long ago said that if you really want to change in your

if you really want to change in your life you got to do it

life you got to do it flamboyantly and you got to do it

flamboyantly and you got to do it immediately and this idea of getting up

immediately and this idea of getting up in the morning is the greatest

in the morning is the greatest procrastination killer you have ever

procrastination killer you have ever seen But the exciting thing is if you

seen But the exciting thing is if you understand anything at all about human

understand anything at all about human nature and about habits is this every

nature and about habits is this every destructive habit known to man

destructive habit known to man regardless of what that habit might be

regardless of what that habit might be whether it's obesity profanity

whether it's obesity profanity promiscuity alcoholism drugs or whatever

promiscuity alcoholism drugs or whatever if the Habit is a destructive one it

if the Habit is a destructive one it starts very slowly and very gradually

starts very slowly and very gradually and before you realize you've got the

and before you realize you've got the Habit The Habit has got you my good

Habit The Habit has got you my good friend Dr farest ten at UCLA who in my

friend Dr farest ten at UCLA who in my mind is the number one drug Authority in

mind is the number one drug Authority in this country for example has said that

this country for example has said that when we solve the smoking problem we

when we solve the smoking problem we will eliminate the drug problem and he

will eliminate the drug problem and he says that because you see 95 plus perc

says that because you see 95 plus perc of the kids who smoke pot started with

of the kids who smoke pot started with cigarettes and 99% of those people who

cigarettes and 99% of those people who go in into heroin and into cocaine

go in into heroin and into cocaine smoked pot along the way so he says that

smoked pot along the way so he says that if you eliminate the cigarettes you

if you eliminate the cigarettes you eliminate the drug problem well what I'm

eliminate the drug problem well what I'm talking about there is a very similar

talking about there is a very similar thing your destructive habits start

thing your destructive habits start slowly but your good habits are the

slowly but your good habits are the opposite if it's a good habit you got to

opposite if it's a good habit you got to grab on to it and hang on to it for dear

grab on to it and hang on to it for dear life whether it's tithing or being nice

life whether it's tithing or being nice to people or getting up in the morning

to people or getting up in the morning if you've had the other habit ingrained

if you've had the other habit ingrained otherwise you need to grab it and you

otherwise you need to grab it and you need to grab it very firmly and

need to grab it very firmly and vigorously now let me also say uh that

vigorously now let me also say uh that if you've got a fulllength mirror in

if you've got a fulllength mirror in front of you then this one has a double

front of you then this one has a double benefit because there you are looking in

benefit because there you are looking in the mirror at such a ridiculous sight as

the mirror at such a ridiculous sight as you'll ever see and you can't look in

you'll ever see and you can't look in that mirror at yourself with your hair

that mirror at yourself with your hair all down in your eyes acting like an

all down in your eyes acting like an eight-year-old and keep a straight face

eight-year-old and keep a straight face to save your life now if you're married

to save your life now if you're married you and your mate both do it now you've

you and your mate both do it now you've got a double comedy In Living Color and

got a double comedy In Living Color and I'll tell you it really will do some

I'll tell you it really will do some things for you so as you look at this uh

things for you so as you look at this uh idea of getting started that way when

idea of getting started that way when you go in for breakfast of that morning

you go in for breakfast of that morning then what you need to do uh you know

then what you need to do uh you know regardless of what the mate might have

regardless of what the mate might have prepared for you you need to smile and

prepared for you you need to smile and simply say honey do you mean to tell me

simply say honey do you mean to tell me that we had bacon and eggs and grits for

that we had bacon and eggs and grits for breakfast this morning that's what I was

breakfast this morning that's what I was hoping you'd have even if you've had

hoping you'd have even if you've had that breakfast for

that breakfast for 287 consecutive days then you need to do

287 consecutive days then you need to do that yes when you seow that action you

that yes when you seow that action you begin to do an awful lot of things you

begin to do an awful lot of things you put the good stuff in as Diane Morgan

put the good stuff in as Diane Morgan Sayang earlier and you get the good

Sayang earlier and you get the good stuff out now step number two if you're

stuff out now step number two if you're going to build that winning attitude

going to build that winning attitude with this formula is you need to

with this formula is you need to establish some symbols in life a long

establish some symbols in life a long time ago John shed a great sales manager

time ago John shed a great sales manager said we don't need to be told but we do

said we don't need to be told but we do need to be reminded and so with this in

need to be reminded and so with this in mind on every cor it seems to me in

mind on every cor it seems to me in every city in America they have some

every city in America they have some signals now some people call them red

signals now some people call them red lights some call them stop lights some

lights some call them stop lights some call them traffic lights but ladies and

call them traffic lights but ladies and gentlemen you and I know what they are

gentlemen you and I know what they are they are go lights and they're put there

they are go lights and they're put there for the express purpose of making

for the express purpose of making traffic go and if you don't believe that

traffic go and if you don't believe that you just watch H what happens when one

you just watch H what happens when one of them is cut off you know traffic

of them is cut off you know traffic backs up for Block around not because

backs up for Block around not because the uh stop light is off but because the

the uh stop light is off but because the go light is off then why do people call

go light is off then why do people call them stop lights red lights and traffic

them stop lights red lights and traffic lights it's because there are snop a

lights it's because there are snop a snop s ni i o p a person who is

snop s ni i o p a person who is susceptible to the negative influence of

susceptible to the negative influence of other people now here's what you got to

other people now here's what you got to keep in mind 27 hours every year the

keep in mind 27 hours every year the average American sits there in front of

average American sits there in front of the go lights waiting on the right color

the go lights waiting on the right color now I know none of you folks in this

now I know none of you folks in this fine would do a thing like this or even

fine would do a thing like this or even those of you who are watching this film

those of you who are watching this film later on would do it but have you ever

later on would do it but have you ever pulled up to one of the GOL lights you

pulled up to one of the GOL lights you know and you're sitting there waiting

know and you're sitting there waiting and you're going to you know as I say

and you're going to you know as I say spend 27 hours a year doing that but you

spend 27 hours a year doing that but you noticed out of the side of your eyes

noticed out of the side of your eyes there's some dude sitting over there and

there's some dude sitting over there and he's too waiting on the go light but

he's too waiting on the go light but he's got a good firm grip on that

he's got a good firm grip on that steering wheel I mean he doesn't want

steering wheel I mean he doesn't want that car to go anywhere and then you

that car to go anywhere and then you notice he's got his mouth all fixed in

notice he's got his mouth all fixed in case he has to talk to that thing and

case he has to talk to that thing and then you watch him he's got his foot on

then you watch him he's got his foot on his accelerator he's racing the engine

his accelerator he's racing the engine to change the color of the

light now folks if you think it's juvenile to get up in the morning and

juvenile to get up in the morning and slap your hands and say oh boy it's a

slap your hands and say oh boy it's a great day to get up and get at them what

great day to get up and get at them what do you think it is to race the motor to

do you think it is to race the motor to change the color of the light now I got

change the color of the light now I got news that's just not going to work for

news that's just not going to work for you here's what you're going to do from

you here's what you're going to do from here on in every time you pull up in

here on in every time you pull up in front of one of those go lights you're

front of one of those go lights you're going to sit there and you're going to

going to sit there and you're going to visualize it as being your own with your

visualize it as being your own with your name on it it's put there for me so I

name on it it's put there for me so I can go more smoothly more safely and

can go more smoothly more safely and more quickly to my destination and uh

more quickly to my destination and uh you know when you're talking to people

you know when you're talking to people about directions how do you go from one

about directions how do you go from one side of town to another you're going to

side of town to another you're going to say to them you go down to the first go

say to them you go down to the first go light and you turn left and I'll tell

light and you turn left and I'll tell you what I'll bet you I'll bet you can't

you what I'll bet you I'll bet you can't say go light with a straight face to

say go light with a straight face to save your life and the minute you say go

save your life and the minute you say go light you're going to be brought right

light you're going to be brought right back to this film presentation and it's

back to this film presentation and it's going to remind you about a whole lot of

going to remind you about a whole lot of things and that's what it's all about as

things and that's what it's all about as I said earlier you don't need to be told

I said earlier you don't need to be told you do need to be reminded have a close

you do need to be reminded have a close friend named Bernie luk he's really more

friend named Bernie luk he's really more like a brother lives up in Winnipeg

like a brother lives up in Winnipeg Canada most positive man I've ever seen

Canada most positive man I've ever seen in my life Bernie is so positive he's

in my life Bernie is so positive he's never once had a cold occasionally he

never once had a cold occasionally he does have a

does have a warm he's so positive he never even

warm he's so positive he never even talks about the weak end he calls it the

talks about the weak end he calls it the strong end and you might you know you

strong end and you might you know you might think to yourself now Ziggler wait

might think to yourself now Ziggler wait just a minute it uh you know hand

just a minute it uh you know hand slapping go lights warm strong in is all

slapping go lights warm strong in is all of that necessary no you can be mediocre

of that necessary no you can be mediocre without

without it you might say mediocre I'll have you

it you might say mediocre I'll have you know I'm president of my company

know I'm president of my company mediocre I'll have you know I'm worth

mediocre I'll have you know I'm worth over a million dollars mediocre I've got

over a million dollars mediocre I've got my PhD mediocre I'll have you know I'll

my PhD mediocre I'll have you know I'll led the entire Salesforce well bully for

led the entire Salesforce well bully for you you see success is not measured Meed

you you see success is not measured Meed by what you do in competition with

by what you do in competition with others you might have 10 times their

others you might have 10 times their ability success is measured by what you

ability success is measured by what you do as compared to what you are capable

do as compared to what you are capable of doing the simple process of

of doing the simple process of reminding yourself through these little

reminding yourself through these little signals these little ideas will enable

signals these little ideas will enable you to use the Ability which you have

you to use the Ability which you have step number three if you're going to

step number three if you're going to build uh a winning attitude you need to

build uh a winning attitude you need to change the way you treat people now

change the way you treat people now whether it's in person or on the

whether it's in person or on the telephone I'm going to suggest to begin

telephone I'm going to suggest to begin with that you get out your Yellow Pages

with that you get out your Yellow Pages and get one of your buddies to do that

and get one of your buddies to do that whatever City you live in you look up

whatever City you live in you look up six your buddy looks up six y'all swap

six your buddy looks up six y'all swap numbers and call the numbers the other

numbers and call the numbers the other one looked up you'll discover that you

one looked up you'll discover that you cannot identify more than two of the

cannot identify more than two of the places of business based on the way the

places of business based on the way the average business answers its telephone

average business answers its telephone today they snatch the telephone off they

today they snatch the telephone off they H good money's Right company and you

H good money's Right company and you don't have any more idea than a goat who

don't have any more idea than a goat who you've got tell you what you ought to do

you've got tell you what you ought to do you ought to call our office just to

you ought to call our office just to learn how to answer the telephone now

learn how to answer the telephone now we've got a a watch number but I'm not

we've got a a watch number but I'm not going to give it to you you ought to

going to give it to you you ought to spend your own dollar and call them

spend your own dollar and call them it'll do you more good the number is 214

it'll do you more good the number is 214 233 9191 and you'll notice that when our

233 9191 and you'll notice that when our lady answers a telephone she says good

lady answers a telephone she says good morning and you flat know it's a good

morning and you flat know it's a good morning then she makes a motivational

morning then she makes a motivational speech now not as long as a motivational

speech now not as long as a motivational speech as I make but she makes a

speech as I make but she makes a motivational speech she says it's a

motivational speech she says it's a great day a lot of times people say

great day a lot of times people say Zigler is it always a great day it sure

Zigler is it always a great day it sure is and if you don't believe it you just

is and if you don't believe it you just try missing one of

try missing one of them it's a great day then she

them it's a great day then she identifies the name of the company now

identifies the name of the company now when I'm at home and I stress this as at

when I'm at home and I stress this as at home I answer the telephone differently

home I answer the telephone differently many times I'll answer it singing oh

many times I'll answer it singing oh good morning to you now be the first to

good morning to you now be the first to admit

admit sometimes there's a long

pause and then I'll sing of another little diddy if you don't speak up I'm

little diddy if you don't speak up I'm going to hang up a lot of time they say

going to hang up a lot of time they say who is this and I'll say it's whoever

who is this and I'll say it's whoever you want who do you want and you know a

you want who do you want and you know a lot of time they say man you sure do

lot of time they say man you sure do feel good today and I said yes many

feel good today and I said yes many years ago I decided I was going to feel

years ago I decided I was going to feel good today most doctors will tell you

good today most doctors will tell you that 90% of the way you feel is

that 90% of the way you feel is determined by the way you want to feel

determined by the way you want to feel and by the way you expect to feel makes

and by the way you expect to feel makes all the difference in the world a lot of

all the difference in the world a lot of times I'll answer the telephone at home

times I'll answer the telephone at home simply by saying heidy heidy Heidi or I

simply by saying heidy heidy Heidi or I might pick up the telephone and say good

might pick up the telephone and say good morning this is Jean Ziggler's happy

morning this is Jean Ziggler's happy husband never will forget one Sunday

husband never will forget one Sunday afternoon I picked up the telephone I

afternoon I picked up the telephone I said good afternoon this is Tom

said good afternoon this is Tom Ziggler's dad little voice at the other

Ziggler's dad little voice at the other end said is is Tom there I said he sure

end said is is Tom there I said he sure is he said can I speak to him I said of

is he said can I speak to him I said of course Tom youngster thought I'd laid

course Tom youngster thought I'd laid the telephone down he turned to his

the telephone down he turned to his mother and he said boy they've sure got

mother and he said boy they've sure got a weird way of answering the

telephone but I noticed for the next 60 to 90 days every time I pull my car in

to 90 days every time I pull my car in the driveway about two minutes later the

the driveway about two minutes later the telephone was ringing and I love to

telephone was ringing and I love to answer the telephone little Sam Wing

answer the telephone little Sam Wing from down the street would be at the

from down the street would be at the other end and I'd give it one of the

other end and I'd give it one of the little diddies you know and old Sam

little diddies you know and old Sam would say is Tom there is Tom there

he didn't want to talk to Tom he wanted to hear me answer the

to hear me answer the telephone you might say Okay Ziggler so

telephone you might say Okay Ziggler so what here's the so what I can tell you

what here's the so what I can tell you this with as much certainty as I can

this with as much certainty as I can tell you anything about the game of life

tell you anything about the game of life when your child is between the ages of 9

when your child is between the ages of 9 and 15 when they're undergoing more

and 15 when they're undergoing more physiological and psychological changes

physiological and psychological changes than any other time in their entire

than any other time in their entire lifetime when they always change school

lifetime when they always change school one once and often times twice when

one once and often times twice when they're subjected to the morality of the

they're subjected to the morality of the me media the morality of the TV and the

me media the morality of the TV and the morality of their peer group and the

morality of their peer group and the morality of the family and the morality

morality of the family and the morality of the church often in Conflict when

of the church often in Conflict when they so desperately need a mother and or

they so desperately need a mother and or a daddy to put their arms around them

a daddy to put their arms around them and tell them they love them and spend

and tell them they love them and spend time with them the average American

time with them the average American parent according to the National PTA in

parent according to the National PTA in the University of Pennsylvania is

the University of Pennsylvania is spending seven and one and a half

spending seven and one and a half minutes a week talking to their children

minutes a week talking to their children now I'm not talking about eating with

now I'm not talking about eating with them I'm not talking about watching

them I'm not talking about watching television with them I'm talking about

television with them I'm talking about talking to those kids we discover that

talking to those kids we discover that if we created an environment of

if we created an environment of excitement and happiness and love that

excitement and happiness and love that the neighborhood kids would come to our

the neighborhood kids would come to our house to see our son and our daughters

house to see our son and our daughters and I'd rather have 19 of them in my den

and I'd rather have 19 of them in my den and me know everything that's going on

and me know everything that's going on than to have my children in somebody

than to have my children in somebody else's home where I did not know what

else's home where I did not know what was going on and I stress this in the

was going on and I stress this in the born to Wi program for the very simple

born to Wi program for the very simple reason that your relationship with your

reason that your relationship with your mate and with your children has a direct

mate and with your children has a direct bearing on your future and on your

bearing on your future and on your career they're all tied together man is

career they're all tied together man is physical and he is mental and he is

physical and he is mental and he is spiritual and unless we deal with the

spiritual and unless we deal with the whole ball of wax we're going to miss

whole ball of wax we're going to miss out on some critical parts and we're

out on some critical parts and we're going to be hurting somewhere the simple

going to be hurting somewhere the simple process of answering the telephone does

process of answering the telephone does make a difference and then the way you

make a difference and then the way you greet people in person if you ever

greet people in person if you ever notice of a critically negative way a

notice of a critically negative way a lot of people exchange greetings how you

lot of people exchange greetings how you doing uh I'm

doing uh I'm surviving how you doing I'm fine since

surviving how you doing I'm fine since it's Friday how you doing not too bad

it's Friday how you doing not too bad whatever in the world that is how you

whatever in the world that is how you doing great since I'm on vacation how

doing great since I'm on vacation how you doing well uh since I get off in 45

you doing well uh since I get off in 45 minutes fantastic or as my friend Roy

minutes fantastic or as my friend Roy Hatton who also does a lot of speaking

Hatton who also does a lot of speaking says when somebody ask how you doing

says when somebody ask how you doing don't you love it when they pull

don't you love it when they pull themselves up to their full height and

themselves up to their full height and say well under the circumstances you

say well under the circumstances you know makes you wonder what they're doing

know makes you wonder what they're doing under there in the first place does it

under there in the first place does it you know now the next time you greet

you know now the next time you greet somebody and when they say how you doing

somebody and when they say how you doing why don't you just tell them the truth

why don't you just tell them the truth why don't you RAR back and say

why don't you RAR back and say fantastic but I'm improving you know or

fantastic but I'm improving you know or super good but I'll get better you might

super good but I'll get better you might say well now wait a minute ziggly

say well now wait a minute ziggly suppose I'm not really feeling that good

suppose I'm not really feeling that good am I telling the truth well of course

am I telling the truth well of course you're telling the truth you're just

you're telling the truth you're just telling it in advance that's all why

telling it in advance that's all why wait for the good stuff now you might

wait for the good stuff now you might say okay where do you get your

say okay where do you get your information all right I can validate it

information all right I can validate it from three critically important areas

from three critically important areas first of all from the Bible itself Jesus

first of all from the Bible itself Jesus Christ said I thank you Father for what

Christ said I thank you Father for what you are going to do claiming in advance

you are going to do claiming in advance you see and that's the key you might say

you see and that's the key you might say yeah but now wait a minute I'm not a

yeah but now wait a minute I'm not a Christian all right if you don't believe

Christian all right if you don't believe all of the Bible then let me simply

all of the Bible then let me simply refer you to the psychiatrist Dr William

refer you to the psychiatrist Dr William gra James the father American psychology

gra James the father American psychology said you do not sing because you're

said you do not sing because you're happy he says you are happy because you

happy he says you are happy because you sing that's right Dale carneg you said

sing that's right Dale carneg you said it you want to be

it you want to be enthusiastic and act

enthusiastic and act enthusiastic you know the first

enthusiastic you know the first psychology book I studied in school uh

psychology book I studied in school uh the author kept referring to you know

the author kept referring to you know things like H the relationship with your

things like H the relationship with your mate and he said simply that if you've

mate and he said simply that if you've fallen out of love with your mate if

fallen out of love with your mate if you'll go back to courting them as you

you'll go back to courting them as you did when you fell in love with them that

did when you fell in love with them that you will fall back in love with that

you will fall back in love with that mate in other words he's saying take the

mate in other words he's saying take the physical Ang ction and then you will

physical Ang ction and then you will have the emotional response to the

have the emotional response to the action okay you might say okay I don't

action okay you might say okay I don't believe the Bible I don't believe those

believe the Bible I don't believe those egg heads either all right there is

egg heads either all right there is still a third source and it validates

still a third source and it validates again what I'm talking about that source

again what I'm talking about that source is infallible folks because it's you

is infallible folks because it's you your own experience how many of you have

your own experience how many of you have ever participated in team Athletics

ever participated in team Athletics could I see your hands in this live

could I see your hands in this live audience please okay how many of you

audience please okay how many of you ever went out for practice when you just

ever went out for practice when you just flat didn't want to go out for practice

flat didn't want to go out for practice you get out there and say well the coach

you get out there and say well the coach said he's going to can me if I miss

said he's going to can me if I miss another day well I ain't going to do

another day well I ain't going to do anything he's not watching me you know

anything he's not watching me you know and you just drag around hoping he won't

and you just drag around hoping he won't see you you know and then after you've

see you you know and then after you've been out there about five or 10 minutes

been out there about five or 10 minutes you finally said well as long as I'm out

you finally said well as long as I'm out here I might as well get after it and

here I might as well get after it and you really start getting after it how

you really start getting after it how many of you ever went out for practice

many of you ever went out for practice feeling awful and 10 minutes later felt

feeling awful and 10 minutes later felt fantastically good can I see your hands

fantastically good can I see your hands I want to give you one sentence worth

I want to give you one sentence worth the entire born to win program you might

the entire born to win program you might think to yourself will you you dirty dog

think to yourself will you you dirty dog why don't you just give us that we could

why don't you just give us that we could you know we could have been long

you know we could have been long gone well the answer is very simple I

gone well the answer is very simple I don't believe in giving people their

don't believe in giving people their money's worth I believe I got to give

money's worth I believe I got to give them a bargain and I believe if I do

them a bargain and I believe if I do give them a bargain if I give you more

give them a bargain if I give you more than You' expected then I believe you're

than You' expected then I believe you're going to tell other folks about the born

going to tell other folks about the born the win program you see we literally

the win program you see we literally believe that you can get everything in

believe that you can get everything in life you want if you'll just help enough

life you want if you'll just help enough other people get what they want here's

other people get what they want here's the sentence logic will not change an

the sentence logic will not change an emotion but action will when you slap

emotion but action will when you slap your hands you're creating an action

your hands you're creating an action you'll feel better you can go into your

you'll feel better you can go into your company and literally change the

company and literally change the attitude of every person there change

attitude of every person there change the environment when somebody responds

the environment when somebody responds or ask you how you doing for you simply

or ask you how you doing for you simply to start saying

to start saying fantastic uh but I'm improving or super

fantastic uh but I'm improving or super good but I'll get better it is more

good but I'll get better it is more catching than the flu the MS or the

catching than the flu the MS or the measles all put together I mean it

measles all put together I mean it really is change the way you greet

really is change the way you greet people and then when you part company

people and then when you part company with somebody instead of saying so long

with somebody instead of saying so long or see you around or have a good day

or see you around or have a good day that's not too bad but when you start

that's not too bad but when you start part company why don't you look I'm dead

part company why don't you look I'm dead center and say well I'll see you at the

center and say well I'll see you at the top now you see that is far far more

top now you see that is far far more positive so step number three change the

positive so step number three change the way you greet people step number four to

way you greet people step number four to build a winning attitude is you need to

build a winning attitude is you need to set set your gyroscope now I don't know

set set your gyroscope now I don't know how many of you were around to watch

how many of you were around to watch Candid Camera this might have been 25

Candid Camera this might have been 25 years ago it was the original Candid

years ago it was the original Candid Camera never will forget darthy Collins

Camera never will forget darthy Collins I believe it was was on this particular

I believe it was was on this particular episode she had been one of the Hit

episode she had been one of the Hit Parade singers and she was standing out

Parade singers and she was standing out in the hallway of an office building and

in the hallway of an office building and she had a suitcase there and the

she had a suitcase there and the suitcase had a gyroscope in it and the

suitcase had a gyroscope in it and the gyroscope was set to go straight ahead

gyroscope was set to go straight ahead and darthy would be standing there and

and darthy would be standing there and some dude would be walking down the

some dude would be walking down the hallway you know and she'd say Sir would

hallway you know and she'd say Sir would you mind taking my suitcase into my

you mind taking my suitcase into my office that's a little heavy and old boy

office that's a little heavy and old boy gr you know and he'd reach down and he'd

gr you know and he'd reach down and he'd say certainly and he'd pick it up and

say certainly and he'd pick it up and he'd start walking this way and he'd try

he'd start walking this way and he'd try to turn left and he can turn left all he

to turn left and he can turn left all he wants to but that gyroscope is going to

wants to but that gyroscope is going to resist any turn it's going to go

resist any turn it's going to go straight ahead now I mention that

straight ahead now I mention that because you see in every creature on the

because you see in every creature on the face of this Earth there is a buil-in

face of this Earth there is a buil-in gyroscope

gyroscope the young duck is going to fly south

the young duck is going to fly south even if there is not another young duck

even if there is not another young duck anywhere inight because God built into

anywhere inight because God built into that duck the law of self-preservation

that duck the law of self-preservation is going to go south the young squirrel

is going to go south the young squirrel even if no other squirrels around will

even if no other squirrels around will store nuts for the winter that law of

store nuts for the winter that law of self-preservation is there now man too

self-preservation is there now man too has a built-in gyroscope but we have

has a built-in gyroscope but we have complete control of our gyroscope we

complete control of our gyroscope we were given Minds to think with and to

were given Minds to think with and to use you go to the Lakeshore or the

use you go to the Lakeshore or the seashore and you want sailing boats out

seashore and you want sailing boats out there they're going in 300 different

there they're going in 300 different directions but wait a minute the wind is

directions but wait a minute the wind is blowing only in one but on the boat

blowing only in one but on the boat there's a human being and the human

there's a human being and the human being is set to sail and it's the set of

being is set to sail and it's the set of the sail that determines the direction

the sail that determines the direction of the boat not the way the wind is

of the boat not the way the wind is blowing but the way the sail is set you

blowing but the way the sail is set you see the wind is not going to always blow

see the wind is not going to always blow in your direction but if you set your

in your direction but if you set your sails right in this case I'm calling it

sails right in this case I'm calling it a gyroscope you can keep your life In

a gyroscope you can keep your life In All Phases of it going in the right

All Phases of it going in the right direction please don't misunderstand

direction please don't misunderstand that's not saying that you never have

that's not saying that you never have your difficulties but you already know

your difficulties but you already know how to get up when you have those

how to get up when you have those difficulties this is simply building

difficulties this is simply building that Reserve which gives you that

that Reserve which gives you that winning attitude you set your gyroscope

winning attitude you set your gyroscope by doing this the next time the

by doing this the next time the telephone rings and you get involved in

telephone rings and you get involved in a long conversation and you know how

a long conversation and you know how some people doodle they'll sit there and

some people doodle they'll sit there and draw a little circle you know then they

draw a little circle you know then they put a triangle in the circle then a

put a triangle in the circle then a rectangle and a triangle in the circle

rectangle and a triangle in the circle and a square and the rectangle and the

and a square and the rectangle and the triangle in the circle and then they'll

triangle in the circle and then they'll start their fancy shading you know and

start their fancy shading you know and some of them get pretty good at it while

some of them get pretty good at it while they even sign it so that in case

they even sign it so that in case somebody comes along and discovers it

somebody comes along and discovers it you know maybe they'll get a high price

you know maybe they'll get a high price for it let me ask you a question what is

for it let me ask you a question what is the going price of Doodles in your

the going price of Doodles in your hometown Now That's What I Call doodling

hometown Now That's What I Call doodling according to hall now if you want to set

according to hall now if you want to set your gyroscope you got to Doodle

your gyroscope you got to Doodle according to Ziggler and the doodle

according to Ziggler and the doodle according to Ziggler is simply this when

according to Ziggler is simply this when you get on that long conversation to

you get on that long conversation to start writing down I can I can I can I

start writing down I can I can I can I can over and over I can lose 37 pounds I

can over and over I can lose 37 pounds I can get along with my mate I can raise

can get along with my mate I can raise positive children I can quit smoking I

positive children I can quit smoking I can quit drinking I can get the

can quit drinking I can get the promotion I can make more sales right

promotion I can make more sales right down whatever it is write it and write

down whatever it is write it and write it and write it and reinforce it you are

it and write it and reinforce it you are setting your gyroscope and now the

setting your gyroscope and now the bottom write the final thing and I will

bottom write the final thing and I will step number five if you want to build a

step number five if you want to build a solid attitude Foundation you need to

solid attitude Foundation you need to feed your mind interestingly enough I

feed your mind interestingly enough I have never yet had anybody say you know

have never yet had anybody say you know I'm about to starve I just don't know

I'm about to starve I just don't know what I'm going to do about it do you

what I'm going to do about it do you have any suggestions it's amazing isn't

have any suggestions it's amazing isn't it that when we are hungry physically we

it that when we are hungry physically we know that we got to go get something to

know that we got to go get something to eat and yet I see people who are

eat and yet I see people who are attitudinally wise starving to death

attitudinally wise starving to death emotionally they are starving to death

emotionally they are starving to death and they don't have any earthly idea

and they don't have any earthly idea about what to do about it I'm going to

about what to do about it I'm going to even point this out there many times I

even point this out there many times I have seen people you know and they'd say

have seen people you know and they'd say well you know I was so busy yesterday I

well you know I was so busy yesterday I didn't even have time to eat lunch I

didn't even have time to eat lunch I said man pay attention I said I didn't

said man pay attention I said I didn't even have time to eat lunch I mean it's

even have time to eat lunch I mean it's a big deal and when I ask him when is

a big deal and when I ask him when is the last time you ate a good solid

the last time you ate a good solid mental meal and say huh you see I fly

mental meal and say huh you see I fly believe that if you'll feed your mind as

believe that if you'll feed your mind as often as you do your stomach then you'll

often as you do your stomach then you'll never have to worry about feeding your

never have to worry about feeding your stomach or roof over your head or

stomach or roof over your head or clothes on your back or anything else

clothes on your back or anything else now the question is who deliberately

now the question is who deliberately selects the proper material to put in

selects the proper material to put in your mind who are some of the people who

your mind who are some of the people who are doing the things I'm talking about

are doing the things I'm talking about well let me give you a list which I

well let me give you a list which I think is pretty impressive Mary Kay as

think is pretty impressive Mary Kay as if Mary Kay cosmetics told me that she

if Mary Kay cosmetics told me that she never cranks a car until after she's

never cranks a car until after she's cranked up her cassette recording of

cranked up her cassette recording of motivational material de Clement s in

motivational material de Clement s in excess of a half a billion dollars told

excess of a half a billion dollars told me that he listens every day to

me that he listens every day to motivational recordings HL hunt till

motivational recordings HL hunt till after he was 80 years old before his

after he was 80 years old before his death listened every day to motivational

death listened every day to motivational recordings Wallace Johnson co-founder of

recordings Wallace Johnson co-founder of holiday ends told me he listens every

holiday ends told me he listens every day and reads at least three good books

day and reads at least three good books a month Alan Bean one of the astronauts

a month Alan Bean one of the astronauts who walked on the moon told me that when

who walked on the moon told me that when they were on their way to the moon and

they were on their way to the moon and on the space platform going around the

on the space platform going around the earth those 59 days they were listening

earth those 59 days they were listening to motivational recordings I'm delighted

to motivational recordings I'm delighted to be able to say to you that at least

to be able to say to you that at least some of the recordings they were

some of the recordings they were listening to were

to you need to feed your mind now in your home you probably have a kitchen

your home you probably have a kitchen and a bedroom and a bathroom to take

and a bedroom and a bathroom to take care of your physical needs what you

care of your physical needs what you need in your home is a room to take care

need in your home is a room to take care of your mental needs you see no nobody

of your mental needs you see no nobody really is worth more than 200 bucks a

really is worth more than 200 bucks a week from the neck down from the neck up

week from the neck down from the neck up there's no limit to what you're worth

there's no limit to what you're worth and so you need time and space to feed

and so you need time and space to feed your mind I'll say it again you can

your mind I'll say it again you can change what you are and you can change

change what you are and you can change Where You Are by changing what goes into

Where You Are by changing what goes into your mind be very careful select the

your mind be very careful select the good the clean the pure the powerful and

good the clean the pure the powerful and the positive because if you want the

the positive because if you want the good things over here you got a plant of

good things over here you got a plant of good things here tell me what you want

good things here tell me what you want in the tomorrows of your life I can

in the tomorrows of your life I can almost write you a form formul a

almost write you a form formul a prescription that if you'll feed these

prescription that if you'll feed these things in your mind here you'll have an

things in your mind here you'll have an infinitely better chance of getting them

infinitely better chance of getting them later you do need to feed your mind you

later you do need to feed your mind you need to listen many many times 16 times

need to listen many many times 16 times is what we believe is required

is what we believe is required University of Southern California says

University of Southern California says that if you drive 12,000 mil a year in a

that if you drive 12,000 mil a year in a congested area that in three years time

congested area that in three years time you can acquire the equivalent of two

you can acquire the equivalent of two years of college education we do all of

years of college education we do all of our recordings in front of live

our recordings in front of live audiences because as a mentioned you got

audiences because as a mentioned you got to hear the same message 16 times to get

to hear the same message 16 times to get all of it and the only way I'm going to

all of it and the only way I'm going to get you to listen to it twice is for you

get you to listen to it twice is for you to enjoy it that's the reason every nine

to enjoy it that's the reason every nine minutes I have you laughing you know I

minutes I have you laughing you know I tell folks I'm like a crosseyed discus

tell folks I'm like a crosseyed discus thrower don't set any records but I do

thrower don't set any records but I do keep the crowd alert and uh you know I

keep the crowd alert and uh you know I think that is important when you listen

think that is important when you listen repeatedly it goes into your

repeatedly it goes into your subconscious mind it becomes a part of

subconscious mind it becomes a part of you in the gold segment you recall I

you in the gold segment you recall I told told you the incredible story of

told told you the incredible story of Tom Hartman and what it had done for him

Tom Hartman and what it had done for him other people of course have been

other people of course have been listening and they get all of the

listening and they get all of the benefits from it and what I really want

benefits from it and what I really want to say about all of the feeding of the

to say about all of the feeding of the minding all of the steps is simply

minding all of the steps is simply you're now ready for step number six and

you're now ready for step number six and step number six tells me that you got to

step number six tells me that you got to take care of your body let me ask you a

take care of your body let me ask you a question here in the live audience how

question here in the live audience how many of you here have got a racehorse

many of you here have got a racehorse worth in excess of a half million dollar

worth in excess of a half million dollar okay I don't see any hands those of you

okay I don't see any hands those of you watching the film answer the same

watching the film answer the same question do you have a racehorse wor a

question do you have a racehorse wor a half million dollars let me ask you the

half million dollars let me ask you the next question if you did have one worth

next question if you did have one worth a half million dollars would you keep

a half million dollars would you keep him up half the night let him drink

him up half the night let him drink coffee smoke cigarettes eat junk food

coffee smoke cigarettes eat junk food and booze let me would you do that or

and booze let me would you do that or would you rightfully say no way then why

would you rightfully say no way then why do you abuse your own body you see if

do you abuse your own body you see if you take care of your body it creates

you take care of your body it creates energy and when you've got the energy to

energy and when you've got the energy to be more productive then you're going to

be more productive then you're going to get their raises their promotions better

get their raises their promotions better relationship with every individual

relationship with every individual because it takes energy to do it and

because it takes energy to do it and this step really gives it then step

this step really gives it then step number seven is you need to take time to

number seven is you need to take time to be with the members of the family whom

be with the members of the family whom you love I indicated earlier that you

you love I indicated earlier that you need a good relationship there because

need a good relationship there because that makes you more effective doing for

that makes you more effective doing for whatever else you're doing you need to

whatever else you're doing you need to spend that time and step number eight

spend that time and step number eight and this is going to surprise some of

and this is going to surprise some of you since I've been so noisy myself and

you since I've been so noisy myself and moving around and whooping and shouting

moving around and whooping and shouting and hollering but folks you need to take

and hollering but folks you need to take time to be quiet you need those silent

time to be quiet you need those silent moments if you're really going to build

moments if you're really going to build a winning attitude one of the reasons I

a winning attitude one of the reasons I love to jog is because I have those

love to jog is because I have those moments of Silence right by myself I

moments of Silence right by myself I feel closer to my God when I'm jogging

feel closer to my God when I'm jogging than at almost any other time you need

than at almost any other time you need the moment of silence alone in a room by

the moment of silence alone in a room by yourself just for yourself so that you

yourself just for yourself so that you might pray or plan or meditate or do

might pray or plan or meditate or do whatever it is that you will it's during

whatever it is that you will it's during those Quiet Moments you see at Valley

those Quiet Moments you see at Valley Forge that Washington found the strength

Forge that Washington found the strength to lead our country to Freedom it was

to lead our country to Freedom it was during those Quiet Moments that Martin

during those Quiet Moments that Martin Luther made the translation of the Bible

Luther made the translation of the Bible and did other things which have had such

and did other things which have had such an impact on mankind it was during those

an impact on mankind it was during those Quiet Moments at Gethsemane that Christ

Quiet Moments at Gethsemane that Christ found the strength for his ordeal you

found the strength for his ordeal you need ladies and gentlemen that quiet

need ladies and gentlemen that quiet time with the television set off the

time with the television set off the radio off the record player off just

radio off the record player off just because you need that time for thinking

because you need that time for thinking and reflection I believe this last

and reflection I believe this last generation could aptly be called The

generation could aptly be called The Noise generation noise is destructive

Noise generation noise is destructive and it's very tiring and debilitating

and it's very tiring and debilitating take some quiet time for yourself now

take some quiet time for yourself now let me warn you in advance when you do

let me warn you in advance when you do all the things that I've been talking

all the things that I've been talking about when you get up in the morning you

about when you get up in the morning you know with a hand slapping when you say

know with a hand slapping when you say super good but I'll get better when you

super good but I'll get better when you answer the telephone enthusiastically

answer the telephone enthusiastically when you feed your mind when you speak

when you feed your mind when you speak lovingly and optimistically of other

lovingly and optimistically of other people when you take care of your body

people when you take care of your body when you are considerate of other people

when you are considerate of other people you do all of these things there going

you do all of these things there going to be some people are going to be

to be some people are going to be critical of you but let me remind you

critical of you but let me remind you that since the beginning of time nobody

that since the beginning of time nobody has ever erected a statue

has ever erected a statue to a Critic there are going to be some

to a Critic there are going to be some people are going to laugh at you but let

people are going to laugh at you but let me remind you that the little world

me remind you that the little world laughed but the big world gathered on

laughed but the big world gathered on the banks of the Hudson River when

the banks of the Hudson River when Fulton went steaming by the little world

Fulton went steaming by the little world laughed but the big world gathered at

laughed but the big world gathered at Kitty Hawk when the Wright brothers made

Kitty Hawk when the Wright brothers made that historic flight the little world

that historic flight the little world life but the big world tuned in when

life but the big world tuned in when Alexander Graham Bell made that historic

Alexander Graham Bell made that historic phone call which changed Communications

phone call which changed Communications for

for the little world might life as you set

the little world might life as you set out on this born to win Venture but I

out on this born to win Venture but I want to tell you that you'll be the one

want to tell you that you'll be the one who'll be laughing life because you'll

who'll be laughing life because you'll be crossing a Finish Line as you reach a

be crossing a Finish Line as you reach a destination which many people believed

destination which many people believed you would never make yes you'll get

you would never make yes you'll get there and what you get by reaching your

there and what you get by reaching your destination is important but not nearly

destination is important but not nearly as important as what you will become by

as important as what you will become by reaching your destination you see you

reaching your destination you see you will become the winner you were bornn to

will become the winner you were bornn to be and with that in mind then you see I

be and with that in mind then you see I can close this attitude segment of Born

can close this attitude segment of Born To Win by saying you do these things

To Win by saying you do these things follow these steps and procedures and I

follow these steps and procedures and I definitely will see

definitely will see you at the

[Music] [Applause]

[Applause] [Music]

[Music] [Applause]

[Applause] [Music]

[Music] [Applause]

[Applause] top is that okay folks

[Music] you

you [Music]

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YouTube Transcript:Born To Win Seminar Part 1 Zig Ziglar

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Born To Win Seminar Part 1 Zig Ziglar