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how I built a $2.7M brand using a.i (my actual product, website, ads, viral videos) | Seena Rez | YouTubeToText
YouTube Transcript: how I built a $2.7M brand using a.i (my actual product, website, ads, viral videos)
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Summary
Core Theme
This content outlines a strategic AI-driven approach to building a successful brand, focusing on identifying untapped product opportunities within growing markets and deeply understanding the target audience's identity to create resonant branding and viral marketing campaigns.
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In this video, I'm going to be showing
you how I built a $3 million brand in
just 30 days
in a niche I knew absolutely nothing
about, all through an AI strategy that
allowed me to not just uncover an
untapped product, but create a brand
that resonated with hundreds of
thousands of girls. You're going to see
me dig into their lives, find out what
they're looking to buy, and branding the
product seamlessly using their
identities. You'll see how I created my
website, how I created my viral videos,
[music] and how I launched a milliondoll
advertising campaign. I'm literally
going to be showing you everything. So,
let's just dive straight into it. So,
this is my product. They're called
Pilates Grip Socks. These little grips
at the bottom of the sock are what
prevent girls from slipping whilst
they're doing Pilates. Now, although the
store generated over 100,000 orders and
won a Shopify award, I didn't know
anything about Pilates before I found
this product. But it's through this AI
strategy that I'm about to show you
where I was able to find this untapped
product, but then more than that, find
exactly who I was selling to so that I
could use their identities to create my
brand. So, the first thing that you want
to be doing is getting into a growing
market. You don't want to be getting
into a stagnating or declining market
because there's no opportunity there.
Now, I went into the Pilates market
because it was growing yearbyear on
Google Trends, but it also had an 11.5%
kagger. [music]
This basically tells us how much this
market is expected to grow in the next 5
to 10 years. So after I had my market, I
jump over to YouTube. This is where the
opportunity lies. I'm going to write day
in the life of Pilates. But this depends
on the niche market that you have
entered into. Your keyword might be
routine. It might be podcast. It might
be vlog. Basically, what are the titles
of the YouTube videos of the micro
influencers of your niche? Use that in
the search term. Next, I open up as many
of these long- form videos as I can.
jump into their YouTube transcript, copy
all of it, paste it into chatbt and say
list all of the products that are
mentioned within this video that are
early adopter products. And so that's
how I encountered Pilates grip socks,
which when throwing it into Google
Trends, we can see has just recently
emerged and is growing [music]
exponentially. Okay, so I'm pretty sure
you realize how effective this market
research strategy is. It's actually the
sourcing strategy behind not just one of
my products, but
almost six of them. But it isn't just
that you find emerging products before
your competition. That's one part of it.
The best part of this market research
strategy is now you know exactly who
you're going to be selling to. Let's
listen to what these girls were saying
about Pilates grip socks.
Like I need some grippy socks or
something like that. And then I'm going
to have to buy like some of the grip
socks that they have.
I forgot my socks. So, I had to buy
socks at the steep price of $18.
I need some grippy socks. I need to buy
those grip socks. The language they were
using told us that they knew about the
product. They wanted the product, but
they weren't calling it Aloe Grip socks
or Lululemon grip socks or Nike grip
socks. They were calling it those grippy
socks. They're product, but not yet
brand aware. And that's exactly where
you want the market of a product to be.
Product validation without brand
saturation. But now, how was I going to
create a brand that was perfectly made
for these girls so that they wanted to
buy my version of the Grip Socks? Well,
it all begins with going into the
profiles of these girls and identifying
their identity. Going into the YouTube
videos that they were creating, I
noticed that they all had that girl
written in their titles. That girl
morning routine, be that girl. So, who
was that girl? That girl was an
aesthetic. It was a movement. It was an
identity. And identities are your ticket
to branding the product. You can
attribute this to literally any niche
market you can think of. There's a
cross-cultural movement that that occurs
that creates almost this tribal essence.
And if you can take that essence and put
it into your brand, that's where you get
the resonance. That's where you start
speaking to your audience. That's when
they look at your website and think this
is the product for me, not the gimmicky
drop shipping products. And here's how
you put that into action. I write what
are the brands that best fulfill upon
that girl identity. And so the first
output was Glossier. Glossier was this
big skincare brand and all I had to do
to create my brand was emulate the
essence of their brand. They're not a
competitor, but they're targeting the
exact target avatar that I am targeting.
What I noticed within the photo shoots
that Glossier was taking, they always
incorporated this dreamy like cloudy sky
background with these blue pastels in
their images. And so this started to
become the inspiration for the photo
shoot that I was about to do. But before
I could do that, I needed to come up
with a name for my brand. Glossier isn't
describing the product, but it's
describing the aspirational quality of
the product. Girls will use the product
and become glossier. And so to come up
with a name, I thought about the
aspirational quality of these grip
socks. They help girls stay grounded,
but being that girl is also about being
grounded. So I called my brand grounded.
And so now I was going to source a
supplier that could manufacture these
socks with the highest quality that I
could possibly find to be able to charge
premium prices. Resonating with your
target audience and creating a strong
brand is one thing, but then your
product quality has to match as well.
This way I'm completely separating
myself from the drop shipping
competitors who are probably going to
sell some gimmicky variant of this
product if they weren't already getting
destroyed by the tariffs. That is I
needed to charge premium prices and the
product quality needs to match. And so
here's how I do this on Alibaba. What I
first do is create a manufacturing
document like this. This is where I give
them the variants that I'm looking for,
like these colors and the cherry color.
I go into detail with the placement of
my logo at the bottom of the sock. Even
change the silicon grip pattern at the
bottom. I give them my order quantity,
the materials, the lead time. Basically,
all of the information that you're going
to give to your supplier goes into this
document. Next, what I do is I search by
supplier instead of product. Filter by
trade assurance, verified pro supplier,
and now I'm messaging 20 to 50 different
suppliers. You won't have supplier
problems if you reach out to a ton of
suppliers because what you're going to
do next is you're going to filter
through all of them until you find the
perfect supplier because you've messaged
so many suppliers and you have so much
data. You can use that data to now
negotiate with every single one of them
to bring down your price. Okay, so now
it's time to do a professional photo
shoot. One professional photo shoot
solves almost all of your branding
problems on your website, your
advertisements, even your [music]
organic content. To do this, I found a
director of photography here in Berlin,
one that specializes in fashion
photography. I told him to source me
that backdrop that the that girl brands
like Glossier were using in their photo
shoots. Next, I got sent a list of
models to choose from. And what I'm
doing here is I'm basically looking at
which of these models looks the most
like that that girl avatar on YouTube.
So, what I do is I go on to YouTube and
I just basically look at these authority
figures within the niche, like [music]
this girl, and then I match their face
to, for example, this girl, which looks
quite similar. And that's when I
scheduled the photo shoot here in a
studio in Berlin. Now, I'm looking to
take four different types of content.
First is the full body lifestyle image
that will go as the hero image of my
website. Next, I'm getting product
images taken for the featured product
section of my store. Then, I'm getting
hero images taken for the meta ads and
Tik Tok ads I was going to run. And
finally, I'm getting these little video
clips that I'm going to put into my
website and incorporate into my organic
content. So once I got the final images
taken, I took the full body lifestyle
image and I threw it as a hero image and
put a little stay grounded overlay on
the background. The hero image often
times is lifestyle depictions of your
product. And in my case, it has to be a
girl with the socks. This is the first
image they see. It's like the hook of
your website. If it doesn't look good,
if it doesn't look professional, bounce
rates are going to be high and you're
just not going to convert. I then put
the product images in this minimalistic
layout all with the same backdrop. This
simple design was something that I was
inspired by Brandy Melville. This was
one of the brands I was also fulfilling
upon that that girl aesthetic. They're
pulling in $200 million in revenue a
month and they have a super simple
layout. But to elevate the brand a
little bit more, I put this little hover
feature of the girl like doing a little
twirl with the socks on for each of
these product images. These little
incorporations into your website can
dramatically increase your conversion
rate. And they're also doing the job of
showing off the product and just making
it look nice. So, now that I had sourced
my product and I had set up my website,
it was time to capture the attention of
that girl. This video got 2.1 million
views. I'm going to break down the whole
strategy and structure behind it and
then also show you how I've replicated
this process with a bunch of other videos.
videos.
Then my head hit the wall. Boom.
Girl, you forgot your grip socks. These
little grips at the bottom. Touchy
touchy touchy. You put them on and bam.
So, the video begins with a stitch. This
was taken from a viral video within the
Pilates niche. I stitch it together to
create a transition segment that sets up
the context behind my product. Now,
you've probably seen a lot of creators
use this. For example, Alex Hermoszi
uses stitches within many of his ads.
You want to hear something insane,
but it's very important for it to
actually make sense because here the
girl is falling off of a reformer's
machine, which sets up the context
behind my product, which is that grip
socks stop you from falling over. That's
why I specifically say,
"Girl, you forgot your grip socks." But
the single most important aspect of
guaranteeing virality is the 1 to 3
second transition. The 1 to 3 second
transition is the science of going
viral. I would go as far as to say it's
the secret of going viral. And what it
basically means is on the 30 second mark
of every video, you need to put a
re-engagement point. This re-engagement
point is when you reveal the X factor of
your entire content piece. Let me show
you how this 1 to 3 second transition
happens [music] in almost every viral
video. Let's first start with some
videos that contain music because these
videos really highlight that 1 to 3
second transition. Pay attention to the
Beat drops. Product function is shown.
The X factor of the video is revealed at
the third second mark. 6.4 million
Same thing. Beat drops. Product function
is shown. The X factor of the video is
revealed. But this doesn't just happen
with e-commerce videos. It happens with
every video. 22 million views.
Why do you talk so much?
The beat drops and the X factor of the
video is revealed at the 30se secondond mark.
mark. [music]
Now that you start to see the pattern,
let's move on to some videos where it's
a little bit more difficult to pick up
on, but it happens in every video. 34.4
million views. The X factor of the video
is revealed at the 30 second mark.
Excuse me, sir.
Hey, what's up?
Question for you. Is this your Rolls-Royce?
Rolls-Royce?
10.9 million views.
You're cooking your chicken wrong.
Here's how to do it right by
crosscutting it.
Cross cutting the chicken. X factor of
the video. Third second. 10 million views.
views.
Let me show you. What do Chinese people
have for breakfast in the morning? Yala.
Hello. My third second mark. Somalian
man speaks Chinese. X factor of the
video. 3 second. And so, the reason that
I'm able to go viral consistently isn't
just luck. It's because I'm following
the science of going viral. I do this
with personal brand videos, masculine
products, feminine products. Even at the
beginning of this YouTube video, you
would have seen a 1 to 3 second
transition. Incorporate this into your
next video, and I can almost guarantee
you'll 10x or 100x your ability to
capture attention. So, after I generated
a few million views off of those viral
videos, I then ran a retargeting
advertising campaign. And these were the
final static meta ads. I also ran a few
video ads as well. Basically, what I'm
doing is I'm showing these ads to the
exact girls who viewed those viral
videos. And so, imagining the girls who
are one, Pilates girls because they're
watching a Pilates video, two either
knew about Grip Socks or just learned
about Grip Socks through the video, and
three have seen my version of the Grip
Socks. Having these images then pop up
on their Instagram and their Tik Tok
feeds is what results in very high
conversions. And so, that's exactly what
we got. I'm going to hit the refresh
here just so you can see.
7.19% conversion rate comes from the
fact that we're running a retargeting ad
to a very warm audience cuz they had
watched at least 50% of the video. And
this spike over here from 7th of April
and beyond was when we ran the
retargeting advertising campaign. These
sales beforehand were a little bit of
ads but primarily organic traffic. Now
you see the girls who mentioned this
product to me weren't just ordinary
girls. They were Pilates instructors.
girls who call themselves pink Pilates
princesses. These girls are called the
early adopters. Now, what I'm about to
explain is exactly the understanding
that some of the greatest billionaires
of our generation have had. From the
PayPal mafia that bred Elon Musk to
Steve Jobs to basically all of the
greatest minds of our generation
understand this concept incredibly well.
This graph explains to us how
innovations spread. [music]
It is basically the science of how an
idea gets adopted by the market.
Understanding this allows you to spot
supply demand discrepancies. Something
that has very little supply, it's very
new, but there's a lot of demand. You
take advantage of that discrepancy, that
is opportunity. The diffusions of
innovation shows you how to find
opportunity. It gives you the blueprint
of finding it. And we've used this
blueprint within this video. These five
adopter categories all have different
characteristics. Innovators are these
incredibly passionate people within a
niche. The type of person to buy a Steam
game with five reviews. The guy who goes
and reads scientific publications of the
latest testosterone supplement. The
sustainable health freak who's bringing
back ancient remedies and trying them
out and doing DIYs. These are the
innovators. They're so risk tolerant.
They don't care if what they try fails
because they just want to try it. But in
entrepreneurship, we care about finding
the early adopters. You've all been an
early adopter of something. You've all
identified an idea and validated and
thought it was great, a product, an
idea, anything. and then a year or two
went by and you realize the entire mass
market adopted it. This could have been
a podcast that you used to watch. This
could have been a perspective on life
and of course extends to products. The
early adopters are the conduit between
an innovation being super super niche
and then becoming mainstream. They are
the ones who validate a product before
it becomes mainstream. Whereas the
innovators are on the fringe and are
very detached from the rest of the
market. They're like the nerds. The
early adopters are the influencers.
They're usually the ones who share the
product, leave reviews and tell everyone
about it. And that is why for the past
two decades, the richest people in the
world, Elon Musk, Mark Zuckerberg,
Jensen, Steve Jobs, Bill Gates, every
one of them had their roots in software
development. And billionaire software
developers are the ones who coined the
term product market fit. Product market
fit is all about exactly what we just
talked about. It is the first step to
building a successful venture in which a
company meets early adopters, gathers
[music] feedback, and gauges interest in
its product. If you want to build a
business, you must find the early
adopters. When you want to find a
product, you don't look at trending
product websites. You find the early
adopters. [music] When you're creating
content, it's not guesswork. You find
early adopters, content that has been
validated by them, and then you take
inspiration from it, and you copy it.
Opportunity in business is when there is
a supply and demand discrepancy. And the
early adopters are the ones who reveal
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