0:01 there is a powerful book that tells you
0:04 everything about controlling and
0:06 influencing the masses it is a manual
0:09 for manipulating human behavior
0:12 worldwide it was the favorite book of
0:16 this dark soul and if you understand it
0:20 you can protect yourself from the Suki
0:23 that try to take everything from you
0:26 just like they have done
0:28 before here is what you need to
0:32 know let me give you seven Central
0:35 thoughts of this powerful book at the
0:38 end of this I will reveal the name of
0:42 it Mass manipulation rule number one
0:46 crows obey simple emotions not
0:50 logic in Crows it is emotion not reason
0:54 that dominate the collective mind is
0:57 purely
0:58 emotional outs are controlled through
1:01 fear anger and excitement rational
1:05 arguments are ignored while strong
1:08 emotions spread
1:10 rapidly Mass manipulation rule number
1:13 two repetition creates belief
1:17 affirmation pure and simple kept free of
1:21 all reasoning and all proof is one of
1:24 the shest means of making an idea enter
1:28 the mind of crowds
1:30 the key to manipulating Crouch is to
1:33 repeat a statement over and over without
1:37 explanation or evidence repetition heart
1:40 V it into the collective mind Mass
1:44 manipulation rule number
1:46 three visual symbols overpower words
1:51 crowds being only capable of thinking in
1:54 images are only to be impressed by
1:57 images crowds react to strong visuals
2:01 and symbols far more than complex ideas
2:04 or arguments what they see shapes what
2:08 they
2:09 believe Mass manipulation rule number
2:12 four Prestige paralyzes
2:16 judgment the special characteristic of
2:20 prestige is to prevent us seeing things
2:24 as they are and to entirely paralyze our
2:27 judgment when a person in ution or idea
2:31 is seen as
2:33 prestigious it silences doubt and
2:36 critical thinking Prestige blinds the
2:39 crowd to
2:41 reality Mass manipulation rule number
2:44 five leaders mold the crowd's will the
2:48 crowd is led by the unconscious but
2:51 directed by a leader whose will has
2:54 become its own a leader doesn't argue or
2:57 debate with a crowd instead yet they
3:00 embody the crowd's emotions amplifying
3:03 its desires and focusing its energy and
3:07 it doesn't matter if the leader has no
3:09 experience or marit mass manipulation
3:13 rule number six crowds worship absolute
3:17 certainty crowds are only to be
3:20 influenced by ideas that are absolute
3:25 uncompromising and
3:27 simple masses don't like new
3:30 they like simple black and white ideas
3:33 presented with a total
3:35 conviction thought and complexity
3:37 weakens influence and finally of course
3:41 Mass manipulation rule number seven
3:44 Illusions seduce crowds more than truths
3:48 crowds have never searched after
3:50 truths they turn aside from evidence
3:53 that is not to their taste preferring to
3:56 defy error if error seduced them facts
4:00 don't matter if they contradict the
4:02 crowd's feeling a convincing illusion
4:05 will always win over uncomforable truths
4:09 the book that reveals all of this
4:13 is the crowd a study of the popular Mind
4:17 by Gustaf Leon written in
4:22 1895 this is powerful
4:24 knowledge but understand this knowledge
4:28 is more powerful if you read it discuss
4:31 it and apply it in a circle of trusted
4:34 like-minded people Grim stands for free
4:38 Minds classic values and Relentless
4:42 cooperation we need each other in gri
4:46 times be honorable
4:48 [Music]
4:55 [Applause]
4:55 [Music]