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"Social Media and Politics in the Philippines": Project Filipinas Podcast (Episode 2)

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compartmentalized and one by one uh yuma

different platforms [Music]

i know uh political discussions chan and

what are going to be the impact

future of political discourse and

uh uh platform so just to be honest of course

course

exposure to all platforms more vision on

twitter you can see that on on facebook

among others but dito si mark see parang

mark no see comrade mark youtuber

youtuber extraordinaire influencers

i posted one video it did thousands

already so mohan tiktok is a very

interesting platform it's very different

i'm still going to find time for that

but but but uh mark is doing very well

you can use it for

raising social awareness among other things

but of course let's first start with

youtube no because i think to be honest

youtube is still under

very much very much sure hello mark

you should say us as in politically

speaking uh of course in the past i got

to know people like i don't know jordan

yo well young tricks have been around

for a long time but abdami ibanoma new

ones uh

youtube so i've been really fascinated

a former ufc champion five-time ufc

champion welterweight someone i really

like for throughout the years because

honestly super fun of an ufc

day swallowing

i started with take one at the age of

nine all the way to black belt and

boxing so i've been trying to go to mma jiu-jitsu

booster shots hopefully next year you

know so i'm really a fan of

legit martial arts no and

and

i'm not an mma really started bruce lee knows

knows

genius bruce lee he brought different

sports together and like starting

kickboxing and then later on muay thai

so i can go through the history of that

and we can discuss it later so i'll be honest

professionals or ex-professionals to be

i mean just because you have huge

falling doesn't mean you should do

whatever you want and at the same time i

don't know mark to be honest

i underpaid no i mean they're putting

their life at risk

paul brothers

so i was a little bit annoyed by the

first new nag

youtuber versus youtuber the volume

offers fighting among paul brothers that

[Music]

woodley tyron woodley i don't know

what's going on but at the same time

marks i i'm going to give this to you

now no because we're going to go to

youtube i'm just saying from my side you

know from my bias as a someone in the

martial who makes martial arts and

someone not really into youtube until recently

but that's no good

man serious

they train very well man i mean i've

seen their training they're solid i mean

i don't know if they can really fight at

the highest level boxing whatever but

man i mean they're really dedicated and

all oh so now let's go to you mark i

don't feel anymore this your fellow

youtubers are beating people i used to

look up to you know and i still look up

to in some ways so so of all i'm feeling

youtubers are bringing the sports of

boxing into the 21st century so you know mainstream

mainstream

21st century 21st century uh boxing has

always been mainstream

they're saying that the paul brothers

are giving respect to the sports what

they're really training hard they're

they just don't

do it as a money grab at atletico no i

mean they're yeah yeah they're

genetically gifted i mean

from the start you know

a very young age

years of experience dion they make up in

uh their knowledge of uh

how to get people's attention

in the 21st century it's all about

getting people's attention how do you

make people care about

you uh the content you're producing

an economy

attention economy in terms of

at that time i've been following them

for many years now so emotional

height

and also perfect perfect fit for them and

and

jake paul has been very smart with

choosing his opponents

i say you know difference in the lawyer

logan paul is more of an exhibition type

uh see jake paul really wants to make

let's see but i mean for me of course i

mean the first person who gave us a

he's a natural influencer right the way

yeah you post fight pre-fight everything

achieving the way he positions himself

in the ring so i don't know what jake

paul he used to look up to conor

mcgregor of course now things have

sleepy mcgregor but but i think

i think conor mcgregor kind of gave us a

kind of preview what's going to be the

future here no nala lavo marga few years

ago hinamuni

justin bieber see tom cruise

and then a crossover see conor mcgregor

with mayweather so i think that

hindi out of nowhere

phenomenon i think it really built on

the what i call the age of spectacle no

i mean you may have all the talent but

no one cares about you and then jake

paul has a very specific

insane 2d vision champion

heavyweight and light everywhere

but but do you think i mean

people by moving apart inside the mind

of jake paul or something like that

apparently some people are saying psychopath

psychopath

yeah i'm not doing judgment i'm just

saying like some are saying like

it takes certain talent but it also

takes certain twistedness to pull this

off because

constantly trolling

he believes the trolling even though you

know it's a show but he kind of embodies

it like anybody mindset

as someone who does youtube like how do

you do it the act and character but at

the same time authentic i mean like how

can you authentically act you know so

amazing about this youtuber

one round super guy and then second

third round and you know it's office fights

fights

out shots so i think

com performance geica you want to get

the knock out for a second round so if

you cannot get that major up and gun squad

my weather this is legalized robbery like

people are willing to watch

fights you know like but but they're

gonna fight but it's like to

even if you hate me you're gonna watch

me in fact you're gonna watch me even

more because you hate me so i'm still

but i mean but mayweather would have

been an even better fight but let's say

it's happening i think pacquiao would

have been calling out pacquiao or

something like that that's

that's

two months ago and he's not gonna fight

he was willing to get tattooed i love

jake paul yes

just for them

you get a tattoo we'll

and you know the logan fights so i mean

it's it's exhibition in good sense

i kind of agree with this with the 21st

century statement you made i mean

i mean logan is more like millennial right

right

so i think this is also about reaching

out to gen z that's a gen z ibrahim

i know millennials

they're totally different so i think

this is also about catering to the new

generation and the kind of attention

economy that also brings about which is

very different from millennials and

definitely from gen x at the rest no so

you're right i think it's it's about tweaking

tweaking

the same uh kind of

the same sweet science but different

packaging different approach now so this

is this

how how far do you think this is going

to go like and do you see like jake paul

going all the way fighting for real

championship i mean like depends how

banana four i think consecutive small

gloves you know mma they could have

you have to be super good so i think you

know if if small gloves uh

so now that brings us to the issue of

but the youtube community in the

philippines seems to be quite dominated

by certain people of certain persuasion

spano in a sense what happened in

balance what we see in the west on my

mother democrats my mother progressives

pro bernie sanders poor trump all of

them are stronger you know millions of

followers everything like that well

among the pioneering youtubers i mean

youtube what is your story

how did you build up your audience and

and and and i know state of the play

john say youtube and i don't know advice

muslim india involves the youtube but

are actually you know influencers in

their own ways but they're perhaps

limiting themselves so including me not

long ago right yeah so uh you know this

is a question well let's i'll start mona

with satin i started doing youtube 2018

i tried latin classes on youtube

so 2018 wow so you're new i mean you

has been around since 2016 but on

facebook instagram uh 2018 i started i

so i became a pro vico channel and at

so i became a pro escort channel youtube

youtube

and that's how i became a full-time youtuber

youtuber right

right

during uh it started that time

is it because

i mean like i mean unimpackaging because

obviously you did

showbiz a bit showbiz and then now you

have you know good-looking politicians

young charismatic like i mean i

obviously you connected the dots row but

that's the thing about what makes them

interesting like genuinely people also

are interested in in the politics and

the policies of you think vico soto and

escort like pogie la mato like follow

i think that's a good thing i say

if you have good projects you should

[Music]

a lot of videos per day

has been copied now by mayor emming of

gapani i also followed that see general eleazar

what is your goal i mean aside from of

course building audience and getting

clicks i mean the thing with this i

appreciate the bodies

as an expert right so indiana pashobis

or something like that right uh so i

really signed up wow i mean this guy is

interested to also see the kind of

social science take no i mean any kind

of analytic which i was very glad i was

very impressed no now wow this guy is

trying to combine you know the packaging

or you know of the showbiz you know but

at the same time with with substance

with analysis and all because how do you

think about your content when when you

come up with them and gold

aside from again being a great youtuber

that you are

yeah of course shampoo uh as a youtuber

i was getting consistently good views

now so i was able not to uh

oh so stay in quit my other job and

focus on youtube so

19. no lagging full-time kind of 2009.

i've been doing this full-time for two

years so um [Music]

[Music] youtubers

everyday grindian is

of course how to generate the maximum

uh what what style works what style does

it so must

what will work say youtube and this algorithm

speaking of that like what is your take

on this kind of uh

uh mystery pointings in this ability foreign

charity blogs so poverty and charity

blogs they're one in the same way so

i wrestled with this morally for the

longest time as a youtuber i'm honest i

wrestle with morally pero in the end i

decided that i am uh pro

pro poverty point pro charity vlogs

a lot

do you do it a lot

no i in my whole two years i've done it

he got back to school he got a new horse

he's helping me out he's giving me

hundreds of thousands of pesos

changed my life i mean or i mean like at

worst this is a necessary evil to do the

right okay

you get the good things done yeah i mean

just in defense of my fellow kapoor so

jessica so is that i mean they do the

research they go to the community they

build trust and confidence it's quite

different than somebody youtuber just

so i'm glad that you kind of went deep

into this because i think there's some

people there were just just looking for

the clickbait flying to the philippines

and then fly out no no trust no confidence

everything in youtube is baiting

when you think about that

i am dds baiting means i am so

everything in youtube is waiting you

just choose which one

how many people from their home country

will also get to watch it's like free

advertisement so you only look at the

only look at the side

side

anderson cooper like okay

to criticize the government but you know

you guys can parachute here lambast the

government that get out you know like like

moral ascendancy you have not been here

hindi alam in systema to lay blame

but but anyways i get your point and for me

mutual exclusivity you can go and help

and but of course i didn't make i didn't

post videos and everything like that

i mean at the end of the concerns if you

shed light on the issue

you make people aware that we have these

kids who need long-term support then why

not so i think if your intention is not

super gara palin baiting lang seguro uh

i think for me ethically maybe it's

justifiable but you know my levels in my

life i'm glad that in your case my

internal conversation can all because

other people are just saying okay

because youtuber what's the easiest way

are here so i think there's nothing

wrong with showing

one thing frustrating for me belonging

some philippines is like yes we have

poverty we have problems which we'll

always discuss at the same time we also

have millions of filipino middle class

right who are educated have been around

the world who are articulate you know like

vince affiliate they just show one face

of the philippines uh i mean as

important as big as that there are many

philippines is the country of a thousand

faces right of a thousand cultures and

everything like that and feeling

reduced no to just one of

our ass again of course we have to

highlight poverty and problems like that

i have nothing against that i said what

about you about filipino right who also

have nice stories to say i say when we

go to the u.s we we go to the story of

middle class america and spanish

insurance issues healthcare whatever but

what about the philip in the middle

class or something like that again maybe

i'm just being narcissistic as a middle

class but i'm feeling good that's what

we missed now

if you go to youtube it's either you're

most super rich

keeping up with kardashian types right

uh or it's like you know

it's like at the extremes when the

reality is that there are many other

people in the middle whose stories

matter like maraming filipino middle class

class

so they are pushed down to poverty

that's a different kind of suffering

or he used to be a very high level

manager now you have to i don't know do

grab or something like that again you

have nothing against jobs or poverty or

anything like that i'm just saying like

that's also the suffering that's also a

story that's also a drama

feeling hindi machado not hovering on

mainstream media anybody on the youtube

and all that supposed to correct the

excesses of the mainstream they kind of

push the extreme optimism but i think

i think i i see it

again maybe i don't know enough because

i'm not well versed

like i think you know the the hope here

is that uh people have sufficient amount

of monetization not to become like

necessarily jake paul's but just to

give them enough resources to make good

content no no uh so i think that's what

i'm glad in your case that has happened in

monetize until recently and recently i

only wanted a few of my videos and the

idea there is that i just want this to

be financially sustainable for me because

my timing everything you have to put

aside time from other works and

everything like that so so again we're

not talking about like super youtubers

jake paul type but if you reach a

certain level let's say hundred thousand

subscribe to one million subscribers

that range can give you sustainability

no no you can make good videos and feed

yourself and help people and everything

like that so i think that's the range

you know you know what's a good example

of that coming coming uh what week what

that covered the changes that happened

all the way don't sadolo might take over

and i only still cover the dollar amount

earning minimum wage

so i think i think a name

opportunity my social mobility

so mark now let's go to the political analysis

we're going to transition to other

platforms and i'm going to share my

points of view i

what are the lessons for the rest now

they're still figuring out where whether

they should go into youtube or not

youtube right now filipinas is dominated

by the administration

administration so there are uh the

biggest amin

is a marcos loyalist blogger sisan

kaijanjan with 700 000 views he's a

friend right uh

he of course died marcus

he also supports the the

the duterte so he's also considered dbs uh

of course

why do you think they do good because

youtube conspiracy theory does best

right you want alternative realities

because they're just saying what critics

are saying i'm not saying that's the case

case many

many

people on the other side other camp

won't admit it but these people the ones

that i said are entertaining

is entertaining to watch oh i can't make

sense like

yeah

they're leaning in

whatever fear some people might have or

some yeah

they just uh

sorry just asking because i i'm yet to

go through all their clicks and all of

that sorry but like

are they editing it or is is it like the

spontaneous type and like

is that what people like it or how how

is it because it's editing

people would click what they want to hear

hear

uh if i talk about marcos on my channel

marcos followers would watch my video so

say you should say it's all about giving

they disregard youtube but

i've been saying it to them i've been

saying it to everyone i know from that

camp now you sober important youtube is

where the magic happens uh

uh because

oh it's like your replacement for you

no no john they don't watch probing

they don't watch uh pba they watch

10 minutes 10 minutes 10 minutes they

how many posts per day like any sorry

any regular frequency and content upload

new uh like how many posts per day you

make see examples

and the biggest salmon you would post

one video a day it would get around 100

000 views

oh i would post

seven videos a day that was it would get

how do you think about seven issues to

like i think that's uh a scale number

oh i want to look at this guy's perspective

uh what i would do i would go to the court

court

trial that day i would make a free trial video

video

uh if you are really interested in a

particular topic

you would watch everything about it

you just find the topic that people are

interested in that was

you try to make uh you try to give as

much value

that's the best way to put it

now you try to give as much value don't

say no no so they would uh latin

latin

latin christmas about the i know about

so mark

yeah going to this issue of youtube i

mean i agree an ambassador

is liberals tend to be very strong as a

twitter as in grab it like

you're looking at part of 40 50 000

shares on youtube

on twitter sorry which is like insane

like you 40 50 000 on facebook good luck

getting that right uh but

so i think many like it especially when

magellan mag english or magdalena or

magma so i mean teddy boy looks in loves

twitter right because like that's his

thing right trump used to like it in his

own way right so i think and

and

twitter is also very strong in a sense

that francisco junior followers coma

ambassadors french ambassador german ambassador

ambassador

potentially president

thousands of followers but union level

so so but in a sense it's an

instantaneous official level update now

so even if crazy on twitter

it's where you go to if you want to know

the latest and yes afghanistan

so that's i think that's where twitter

is very strong in it's a u.s alumni new

hashtag activism no

uh black lives matter manga and sobriety

songs so i think a lot of people got

quite i would say complacent dudes and

power and all like i mean there were

months there was a month i had 14

million pound engagements a tweet there

goes like you can feel good like last

part of 14. good luck getting it out on facebook

facebook

so they just migrate somewhere else so

who are you beating here right now

because

i you know i swing it both sides i just

take this out so but i'm getting the

level of discussion so i think that's

why i really like your your views now

whatnot and ignore other platforms

long form which is why we're doing this

podcast right uh we're really learning

from each other and all the questions

about twitter yes yes go martial i have

uh i have 400 followers on twitter i

don't i rarely use it then how do i grow

yes i mean generally twitter is really

hard i think hari does style again

twitter uh

napan singh

oh it's it's really really hard it's a

twitter but uh in my case i think

2014-15 nahona twitter next start

because one of my editors in al jazeera

english said kailana i mean tweet feed

more under the parana you know

if you're writing for mainstream my

international media so that's why i

started but

it was inactive so you don't have 15

followers whatever but when nunarin

elections time i was doing spontaneous

commentary students a debate duterte

i think what you really need to be

sweetie and instantaneous and boom boom

actually i realize hashtags are not that

important over time but when you're

starting you have to do a bit hashtag but

but

napan singh korina because i did

experiments like same text different

style he had

completely different outcome completely

different outcomes

first of all

uh symmetrical indian banking banking uh

and if you're going to do caps locked

about the right words the right reason

arguments

symmetry and then timing uh timing is

very important if my

last issue you go boom boom boom boom

and you just keep on throwing so for instance

instance no

i was genuinely scared like what the

hell is our government doing individually

individually

so you know i would go like that and pan

cinco that's where you get traction

because people are looking for other

people to be outraged angry what are

they saying something like that

but i would say like when you're still

starting you have to rightly use the

hashtags but don't overuse hashtags put

it towards the end um

you just do proper writing and it's

about why you can put hashtags and all

or nothing

trend or something like that yeah yeah so

so uh

jared i mean even lenny robred is very

active there right uh the lima is active

there is uh luxon has tried he's doing

kinda okay teddy luxin is really i think

the top guy when it comes to twitter in

the philippines he figured it out i

think teddy luxin is really the guy he

blocked me so i don't know what is he

but i think uh yeah so so we have a

number of people actually from all sides

doing very well but i mean teddy luxin

used to be with the other side right so

so i'm not surprised he's doing he's

doing very well

on that yeah but

i also follow him uh

uh a lot of foreigners know americans

and friends of mine who are also doing

final fall honeymoon right for the

but i think the context of the

philippines yeah i think daddy boy looks

in is is really the guy you know uh he

really know how deteriorating

deteriorating

i think

he used to get still a lot of engagement

and i think it's about the platform but

speaking of long form and twitter

but tick tock is like totally something

else no you're on you know

it hasn't been that way for the last two years

years

dancing and all the young girls are

still dancing and the biggest stars are

still dancing

if you're earning well i mean i'll be

now you can do more stuff i'll just be

honest about that because honestly i was

thinking lord can also do podcasts and

not with us but i think because

some people specifically are following

in the us as a role model for political videos

videos

i forgot their names

if you want to build an audience watch

this video and then go choose your platform

platform

uh actually some of the the big stars uh

ordinarily [Music]

yeah you make a 60-second video i will

get five seconds of that video and then

in the philippines in the philippines

it's happening and

social media not complicated and

depending on what platform so you're

saying on tick tock my more oppositional

uh you know fantasy

by the way uh mark like how do you

divide your time between the platforms

like you get pieces from youtube put it

on on tick tock honey how do you

compartmentalize i'm sorry how do you synchronize

synchronize

um uh right now i have uh my main i mean

so i hope you're not giving away trade

secrets no of course

we're trying to be instructional along

here yeah yeah yeah

yeah i'm a youtuber

let me just say because i mean like a

china foreign policy guy you know like

like once i said like wow this is like

you go from

second generation jet fighter to a fifth

generation like grabbing for analog

language on facebook and instagram

compared static tokyo you level of

technology interface

next level

for me like

technological power in china you know

in artificial intelligence the more data

you have the easier for you to do

algorithmic machine learning analysis so

dal na pakalam

they're ahead of americans probably and

others who may have certain privacy

rights consideration

obviously in the booking on facebook

among others which is going to be the

it's very easy to make a video viral

platforms like instagram like uh

facebook and youtube

just to be more like tiktok yeah my

shorts nasa youtube shorts instagram

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YouTube Transcript:"Social Media and Politics in the Philippines": Project Filipinas Podcast (Episode 2)

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YouTube Transcript:
"Social Media and Politics in the Philippines": Project Filipinas Podcast (Episode 2)