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10 Principles For Making "F!CK YOU" Money
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Throughout history, humans have
attempted to make list of principles and
actions that will make them turbo
wealthy. Ray Dallio has his principles.
Tai Lopez has his 67 steps. David Kfu,
whatever his name is, has a seven habits
of highly effective people. Heck, even
Amaroth has 15 creative ways to show
side boob on Twitch and make tons of
money on Only Fans. These list right
here, it's the key to success as some
people will tell you. But I have bad
news for you. These lists all suck in
comparison to what I'm about to give you
today, which is Alex Becker's turbo
super awesome list of 10 principles that
will make you wealthy as [ __ ] And why
should you listen to me? Why should you
put these principles to heart? Well, I
built a net worth of almost multi-9
figures without leaving my house while
sitting in my garage yelling profanity
on YouTube. All these other people, they
had to try and do stuff. I've just sat
at this computer and doodled for 15
years and built this kind of net worth.
And jokes aside, I had to build up this
list a little bit to get your attention.
These 10 principles right here, I have
seen in myself and every single
successful person I know. I can almost
virtually guarantee if you take all
these 10 principles I'm about to lay out
right here and you put them into your
life, you are going to make
substantially more over the span of your
lifetime than most people do and at
least substantially more than you would
without them. I cannot picture someone
being successful and not having these
things incorporated in their life. And
if you just apply these principles, it
doesn't matter what business tactics or
what you're doing, you are going to be
so much better at it than any other
human being that you meet. And if you're
looking for the business tactics, all
the lessons in actually growing
businesses, I have videos at the end of
this video on getting from zero to a
couple hundred thousand a year and in
getting from a hundred,000 a year to a
million dollars a year, all for free. I
don't sell you [ __ ] on this channel. And
if you really want to be an
overachiever, subscribe to these videos
because every single month I give away
all my past business courses I used to
make for free to every one of my
subscribers in the community tab, but I
only keep it up for a few days. And you
have to be subscribed to see it. So
subscribe, you'll get those. Let's
begin. So look, I've saved the first and
most important principle for the actual
first slot. The first one is everything
is absolutely your [ __ ] fault. So, I
told this story all the time and it
makes people upset. So, I'm going to
tell it to you as well because being
offensive gets clicks on YouTube. So,
look, if you go driving at 2 a.m. at
night, let's imagine you're driving
through and you stop at a stop sign and
then you gradually go through the stop
sign and then a drunk driver smashes
into you. If you look at most people's
opinions of the world, everybody would
blame the drunk driver. He was driving
around 2 a.m. [ __ ] face coming home from
the bar, probably pounding a six-pack.
Of course, it's his fault. He hit you.
It's not at all your fault. But how does
that help you? I want you to think about
this. In this situation right here, you
just got t-boned by a drunk driver. Yes,
it's his fault. But what good is it?
What good does it do you even if it is
his fault? What good does it do you
thinking? If you just think, "Oh, well,
it's all the drunk driver's fault. It's
not my fault at all." None. You're still
in the hospital or dead. So, you have to
change the way you view the world. If
we're driving around at 2 a.m., look at
all the decisions we just made. We
pulled up to a stop sign. We decide to
go driving on a Friday night when we
know drunk drivers will be out. We
decide to drive in an area where drunk
drivers might be. We didn't research
where we were going to. We decided not
to look both ways 15 times knowing that
there's drunk drivers out before we
pulled through that stop sign. These are
all things that if you look down to the
minute of it, we could have done to
avoid this. So ultimately, us getting
hit by that drunk driver in that
situation is our fault. This is not how
99% of people think. And this is why
they suck at life. Because when things
are not your fault, it also means you're
not in control. In this situation, if we
blamed oursel for everything, including
being hit by a drunk driver, we would
have not gotten hit by a drunk driver.
Now, if you think about life and all of
your life using this principle right
here, you're going to see a lot of
things that have happened to your life
that you blame on other people, you
could have actually thought about and
avoided. Therefore, they are your fault.
And when you start viewing the world
like this and not this victim mentality
that things are other people's faults
ever, literally everything is your
fault. You start thinking in second,
third, and fourth principles and way
down the line of how to avoid and get
what you want out of life because again,
you are now firmly in control.
Everything bad that happens to you and
good is 100% your fault. That bad
marriage, that girl that acted crazy,
that failed business, that person that
stole from you, that time you [ __ ] your
pants at that party because you ate too
much Chipotle beforehand and then drank
way too many four locos, all your fault.
And thinking like this gets your brain
thinking in ways that allow you to avoid
all the bad things that happen to your
life and then more so start thinking how
you can trigger the good things by extra
overthinking about the principles of
everything you're going to do. This is
critical to being successful. Number
two, this is a good old Alex Herozi one
and I think it's the most important
thing you could also learn as well when
it comes to guaranteeing that you're
going to be successful. Volume overcomes
luck. A lot of people think, okay, I
need to build a business. I need to get
lucky. But the truth is, if you do
anything for 10 hours a day, 12 hours a
day, four years, you're eventually going
to get good at it. And so, I know so
many people that I came up with in
business, they got started the same time
as me. Every single person that stuck
with it for the last decade is making
over a million dollars a year. Most of
them make a lot more money than that.
And the simple truth is, yes, if you
only take one or two shots in business
or one or two shots or whatever you're
going to do, you're probably not going
to be successful unless you have a
little bit of luck. But if you do
something at such a high amount, for
example, if you try to build a business
that's based around selling something
through CallFunnels online, maybe your
first five businesses won't work. But if
you build 20 of them and put your full
effort into 20 of them, one of them is
going to work. So eventually, if you
just do the volume and do the amount of
hours, you will get the results that
you're looking for. And in life,
especially when it comes to control of
money, getting that one result, that one
time where your business works is going
to set you up for the rest of your life.
And eventually, the skill and volume of
what you're doing is going to overcome
the luck. So, what you need to focus on
when you're building businesses or
trying to get good at anything is, am I
doing enough volume? Eventually, it will
spill over and luck will not matter
anymore. Number three, embrace being
cringe as [ __ ] I talked about this last
video, but I'm going to tap on again
because it's so [ __ ] important.
Here's a video from me back 15 years ago
when I was in a tiny little apartment,
broke as [ __ ] trying to launch my new
SEO blog. Hey guys, what is up? Becker
here and I have some really amazing news
today. But first, have some absolutely
terrible cringe. Imagine going to high
school with me and seeing that video
during those years and being like, "Holy
[ __ ] Alex Becker looks like such a
[ __ ] loser right now. He's not doing
very well apparently." Super duper
cringe. For example, last weekend almost
I did the first or one of the biggest
pump live streams on pump.fund fun in
crypto if you follow me in crypto over
there. Went absolutely horrible. Every
single thing on Pump crashed. I couldn't
get connected. It was just it was just
terrible. And it was super duper cringe.
I managed to pull it off in the end
because I kept my cool. But everything
just terrible. It was it was cringe as
[ __ ] And the reason why I'm telling you
to embrace cringe is if you look at both
of those situations 15 years ago and
even last week, I constantly hop into
things even knowing that I'm probably
going to mess them up. They're going to
look bad and people are probably going
to make fun of me. A lot of people made
fun of me for the pump stream cuz it all
broke. He doesn't know what he's doing.
Fine, whatever. If you consistently go
and embrace the cringe, what happens is
to get to the point where you're skilled
enough at something or to be great at
something, you have to always jump in
the stuff and not be good at it and it's
just going to suck. A lot of people
spend all their time reading, preparing,
doing all the little things before
actually jumping in the pool and they
never become successful. Every single
person that's very successful, they go
and do things regardless of how the
public is going to respond to them,
regardless of how cringe and
embarrassing they look. You're going to
need to look pathetic and like you don't
know what you're doing and things are
going to go wrong when you're taking
risk. And that's just part of it. And
you need to embrace that because if
you're not hitting parts in your life
where things are cringe or you're
putting yourself out of your comfort
zone and being at risk and putting your
ego at risk in the public square, you're
never going to grow. So pursue being
cringe. Just get over. It's part of
becoming great. In order for you to
become Tom Brady, you're going to have
to go out on the field and throw 15 Lady
Boy limp wrist passes and look like an
complete idiot and then have to sit down
and analyze why your passes, why your
things you're doing are not working and
then you get better. You cannot get
better unless you analyze the initial
[ __ ] show that comes when you first get
started. So, embrace being cringe. Next,
you get rich from leverage. For example,
I was watching I I have a pretty big
house in the suburbs cuz I'm an old man
now. And I was watching the lawn care
guys outside mowing my lawn and
everything like that. And I was
thinking, "Wow, they are working so much
harder than me." I'm not putting them
down. That is hard work. That takes
That's a square nineto-five job right
there. What I'm trying to point out
right here is there isn't any shame or
anything like that, but they are putting
in so much more work dayto-day. Hard
work. Brutal work in the sun. That is
hard [ __ ] That's hard [ __ ] labor. I
had to do a lot of manual labor when I
was in the Air Force. I know what it's
like. It [ __ ] sucks. I was watching
this day and I didn't put any work in
and I made over 100 grand that day while
they were out there slaving away and
they made far less than that. The point
is hard work does not make money. You
can work and work and work and work and
work and it doesn't it doesn't do
anything. What makes money is leverage.
And I've talked about this in other
videos and I'm not going to get as deep
in it as I want to. It's explained in
other videos. How to get to a million
dollars per year. That video, whatever
it's going to be at the end of this
video. You get rich from leverage. A few
examples of this means controlling
assets when they are not perceived as
valuable by other people. What you get
when you start a business and then grow
it. The asset becomes extremely valuable
and then owning that asset is what makes
you money. So, for example, at Hyros, if
I were to go actually and just hire a
CEO right now to run the business, I
could make many, many, many millions of
dollars a year just chilling out at my
house because I own the business and I
have leverage. On top of that, from a
simpler point, at Hyros, we have a lot
of employees and every single decision I
make at Hyros results in thousands and
thousands and thousands of man-hour per
week. So, that's massive leverage behind
a decision that might make me 30 minutes
to make. This is why Jeff Bezos can make
billions of dollars while working very
normal hours because he thinks about his
decisions and his decisions which are
really well have rippling effects that
result in millions and millions of manh
hours. So as you're working, do not ever
pursue being busy or hard work that
doesn't make you money. Every ounce of
work you do should go into gaining
leverage by building systems that other
people use that are applied so you no
longer have to do the work or gaining
control of assets and then growing the
value of the assets or just getting the
assets before people actually preserve
their value which is a completely
different game which I really don't
suggest playing because that's not easy
to control. For example, finding
something like Bitcoin very early on and
buying it. That's going to take a little
bit of luck and a whole lot of other
mojo. What you need to focus on is when
you're doing work every single other
day, think, is the work I'm doing today,
is it going into building leverage that
I can rely on later on to make me money
without me doing anything or is it
something I have to repeat over and over
again? For example, doing sales calls
for your business every single day. That
is very low leverage. The amount of work
you put into there, it doesn't lead to
anything new. Going doing the sales
calls, turning it into a template,
training someone else to run your sales
team, and then having them run that part
of your business, that's building
leverage, and that's how you need to
view work. Next, the way people view
risk is really stupid. It's very very
stupid. A lot of people avoid risk. They
think risk is very very bad. The truth
is if you don't take any risk, you will
never have any level of success. Almost
all success comes from taking risk and
being able to judge risk and then
consistently take risk because the
nature of risk is it often does not pay
off. The biggest bets you're going to
make probably have the lowest chance of
paying off. And you have to find and be
able to analyze risk and take good risk
shots. The way you get better at taking
risk is you take risk. As I grow in
business, for example, when I first got
started, most of the risk you're going
to do comes from risking your time. As
you grow, you start having to risk
money, betting on products, betting on
people, you need to set up and live your
life in a way that you can take as much
risk as possible. So, for example, when
I was building high-risisk, I reduced
all my personal finances nearly to zero.
So, I could take a massive big risk on
the business. And even if the business
had failed, my finances were zero. So, I
could take another risk after that and
another risk after that. You're going to
see the big difference between people
that are wildly successful and people
that don't really do much with their
life is they absolutely never take risk.
They go to college, no risk, actually
gets them in debt. They go and work at a
job and they just work, but they don't
build leverage. They don't ever go and
invest any of their money. They don't
take any risk with their job or their
careers. Therefore, what happens their
entire life is they just end up a debt
slave and not getting anything they want
in life. Not taking risk is the safest
way to make sure you fail 100%.
consistently reducing your exposure to
risk, which in most people's cases is
just setting your finances to zero. So
that even if a risk fails, you don't get
hurt, and then taking risk over and over
is the most surefire way to get
extremely successful because eventually
those risks are going to pay off and
you're going to get better at
controlling and manipulating those risk.
So for example, when I built my first
business, yeah, a lot of risk because I
never built a business before. And even
if the business did fail, I'm going to
learn something from that. So the next
time I take a risk on a business, I'm
going to have a lot more skill to
control that business and grow it. So
the risk gets smaller and again I'm
keeping my finances, everything very low
so I can take that risk over and over
again and get better at it each time.
This is an almost guaranteed way to
become successful in life. So next one,
do not stay in your comfort zone. And a
lot of people think this only applies to
you when you're first getting started in
business. For example, a lot of people
the reason why they never become
successful is they get comfortable in a
job that pays them enough money that
they aren't in any amount of pain, but
it's not the amount of money that they
really want to make in life. But to
avoid the pain, they stay in that job.
Comfort zones are going to find you at
every single level. For example, I know
a lot of guys, they get to $2 million
per year and then they plateau for the
rest of their life because they took
risk to get to like a million, $2
million per year, and then they won't
take any more risk or leave their
comfort zone because now they're
comfortable. They're making enough money
again to not be in pain to feel some
form of success, but they really want to
get up here, but they're not willing to
risk this right here and leave their
comfort zone of everything that's cozy
right here to get right here. You're
gonna run into this every single level
of success. And it's so important to
recognize that, hey, I'm getting
comfortable again and completely kick
yourself out of it because this is the
number one killer of very successful
people. They get to a point where
they're making some money and then they
don't take any more risk. Same thing
with lower level people as well. Would
you need to recognize over and over and
over again every single week when you
wake up, am I comfortable? Am I doing
something that scares me? Am I doing
something that is making me a bit
frustrated? If the answers are no, then
you are in your comfort zone and you're
going to be stuck at this level. And
what you're going to realize as you get
older is time goes by very fast and you
run out of time to take risk. Building
big businesses, taking big swings takes
a long time. It's taken me almost seven
years to build high risk. I only have
like three or four shots of that in my
entire lifetime. You have to not only
stay out of your comfort zone. You have
to do it very aggressively and recognize
when you're doing it because you're
going to end up wasting. For example, in
my 20s, I got to like $2 million per
year and I plateaued for years, like
five years, and I didn't understand why.
It's because I kept trying to do things
I was comfortable with instead of taking
big shots like Hyros as soon as I
actually went and started taking risk
and got out of my comfort zone. My net
worth grew past 9 figures. It would not
have happened if I didn't keep taking
those risks and push myself way outside
my comfort zone. So another principle
that I actually learned from my buddy
Sam Evans who I think he stole from
someone else, but we're just going to
credit Sam with this is it's something
like if you fail to sacrifice for what
you care about, what you care about will
be the sacrifice. A lot of people do not
sacrifice anything in their life. They
have a bunch of friends that are kind of
meh that they don't really like care
that much about but they keep in their
life. They have all these obligations to
parents, family. They have all these
obligations to their house, their
lifestyle. They have all these stupid
hobbies they know take away from their
life. They have all these bad habits
that they won't give up. If you look at
most people, they sacrifice nothing. And
if you look at their day-to-day, it's
just full of nonsense and distractions
and [ __ ] What you need to
understand is that there's things you
really care about in life. And you can
only have very few things in life. You
can only truly excel at very few things.
Whether it's building a family or being
extremely rich, whatever you want to
pick, becoming the world's greatest
football player, in order to get these
things that you really care about,
you're going to have to look at the
things that you don't really care about
that you kind of like that you kind of
don't want to give up, but are not going
to be important to you on the day you
die. For example, playing World of
Warcraft or drinking every weekend with
random strangers or acquaintances that
you call your friends, but are really
just drinking buddies. At the end of
your life, you're going to look back and
go, "Man, I really wish I had not wasted
so much time doing those things cuz
those weren't important and I didn't get
any of the important things I wanted."
If you you have to sit down and you have
to audit what you actually care about in
life and you have to look at the things
that you do that take up most of your
time that you don't actually care about
and are not going to make you happy at
the end of your life. And then you have
to sacrifice them because if you don't,
those things you care about will be the
sacrifice. And it's as simple as that.
Next good old basic thing that every
beginner entrepreneur [ __ ] up and
almost every successful entrepreneur
[ __ ] up. You're going to see the
retardation follows you around your
entire life. It follows me around all
the time as well. I have to deal with
this same exact problem all the time.
Now, one thing is better than five
things. If you look at most people who
are billionaires, they became rich from
one thing. And that's because in order
to beat other people, for example, if
Tom Brady was playing football and then
he decided to put 30% of his time into
playing basketball as well, he would
have not have been the world's greatest
quarterback at all, not even probably
top 10. And he wouldn't have been good
at basketball either. If you split your
focus, in order to make a lot of money,
you have to be the absolute best at
something. And unless you're in a very
small pond of inbred retards who aren't
making much money in the first place,
you have to be very [ __ ] good because
there's other people in the pond or the
ocean that are willing to make those
sacrifices to be the best. So, in order
to be the best, you have to sacrifice a
lot. And the only way you can beat those
people that are true killers, cuz at a
certain level, you're dealing with
people only that are very smart, very
competent, and they're willing to
sacrifice. And the only way to really
beat them is to outwork them and outsac
them. And if you are not focused on one
thing primarily, for example, I do
crypto stuff as a hobby and it's always
kept as a hobby. I never take it as the
number one thing. My number one thing is
highros. That's where most my net worth
comes from. And that's probably the
thing that's going to make me worth 500
million to a billion dollars if I keep
pushing it. I have so many temptations
to start new software companies and new
things. And sometimes I do start new
software companies, but I never am the
CEO. I'm never actively running them. I
hire someone else to run them. If it
works, it works. I don't ever take it
super duper seriously. My one thing is
Hyros in the company I'm building right
there. And what I see people constantly
doing, what I did early in
entrepreneurship is I kept starting new
businesses and new businesses on top of
my main business. So my main business
was like 50% of my focus and the other
businesses were 20 30 split across
everywhere. The big results come from
that 99th percentile of focus. That's
the place where most people aren't and
that's where you beat them at. A lot of
people have a bunch of other things they
split their life across. Your way to
beat them is just doing that one thing.
I cannot stress enough if you look at
most people who are billionaires or most
big companies, you can make billions of
dollars just from one company. And the
easiest way to make billions of dollars
is to have one really good company
instead of having 15. Very few people
started 15 different businesses and then
got to a billion, 500 million, whatever
their goal is equally across all 15 of
them. It's usually one big thing. So
just do one big thing and say no to
everything else. And you're going to
have to make that call. It's boring.
It's not fun, but it's the best way to
become successful. And then finally, my
last kind of mental echard toll kind of
advice is you need to understand that
the point of business or the point of
success is the game itself. You will
never find any more happiness than the
point when you're able to pay your
bills. So whenever you get to 100 150k a
year and you're able to pay your bills
without going and doing something you
don't like to do every single day,
that's your peak happiness. If you're
not happy there, you're not going to be
happy with $100 million. You're not
going to be happy with $50 million. And
there's never going to be any happiness
or or long-term fulfillment you're going
to get from business. You're going to
get entertainment and joy from just
playing the game. So, one thing I
encourage you to do if you're doing
business or trying to become successful
at anything is just enjoy getting better
at it. If you've ever played a video
game, the most fun part is when you're
leveling up and playing the game. You've
probably noticed if you ever played a
video game, when you get to the end of
it, it gets very boring and dull and you
just like it's the worst part cuz now
you're out of things to do. It's the
same exact way with business except
people think once they get to some
certain point they're going to be happy
or fulfilled. You should be fulfilled
automatically by playing the game every
single day. That's what you're doing the
game for. The the game is not to end the
game. The point is not to end the game
or get somewhere where you can just do
nothing cuz you trust me, it's going to
be like when you're playing a video game
and you beat it, you're just not going
to be happy anymore because you are
getting fulfillment from actually
playing. So, as you're growing in
business, as you're getting better at
things, just remember this is the fun
part. You're already there. You already
have the entire world if you can pay
your bills. There's nowhere to go.
There's no big box. There's no house
you're going to buy. There's no bigger
box you're going to live in. There's no
car you're going to achieve. There's no
possession you're going to own. no
matter free time you're going to have
that's going to bring you that happiness
that you're lacking. What you need to do
if you are h lacking happiness and
fulfillment is look at how your life is
structured right now. Look at your
day-to-day routine and say what about
this isn't doing it for me and why am I
making myself so unhappy? And the real
reason why a lot of people are unhappy
is unfulfilled is because they're
unhappy that they're not happy. They're
not fulfilled that they're not
fulfilled. You could just cancel that
out and be happy and fulfilled
immediately because again there's
nowhere for you to go. There's no better
place for your mind to be at. If you
wake up a billionaire, you're still
going to be the same exact consciousness
waking up thinking, "What do I do
today?" You're not ever going to escape
that. And so, the attempt to escape that
desperate need for fulfillment or lack
of is where the unhappiness comes from.
Just accept that you're good. Now, if
you can cover your bills or whatnot, and
if you're getting to that point, just
accept, hey, I'm going to get to that
point. I'm gonna grind out a little bit.
It's going to kind of suck. Once you
have those basic needs covered, you have
nowhere to go. So, just enjoy playing
the game. And ultimately, the point of
the game is pointless. You're going to
die. you're going to forget everything.
No one's going to remember you. This
entire point of this little dream we're
living right now, life has absolutely no
point whatsoever. So, whatever point you
decide is the point is the most
important thing. So, realize there's no
point to the game. There's no reason to
obsess with beating it as the point. The
point of the game is to enjoy getting
better at the game. The end. And that's
going to make you a lot happier and
allow you to accept whatever position
you are in life right now with glee and
live your life and just be happy right
now versus thinking, "Oh, in 10 years
when I finally make it, then I'll be
happy." that's no way to live and that's
just going to drive you crazy and you're
going to get to that end point thinking
you're gonna be happy and then you're
going to be very unhappy because you're
going to be like that person who beats
the video game and you're like [ __ ] what
do I do now and then you're going to be
depressed all over again because you're
basing your happiness around a bunch of
stuff that is incorrect. So these are
the 10 principles. If you have these 10
things in your life, you're going to be
way more successful than other people by
default cuz 99% of people just don't
operate this way. just having these
basic principles in your day-to-day
life, focus on them, making sure you're
adhering to them, they're going to be
more successful. The end. So, that being
said, if you want to actually see the
business practices, I realize this is a
bunch of mental mindset stuff. There's a
video on this channel that shows how to
get from zero to a couple hundredk a
year, free. There's a video on this
channel that shows how to get from a
couple hundred a year to a couple
million a year, free. There's also a
video that shows how to get from a
million a year to $10 million a year,
free. If you want all the old business
courses I used to make on sales,
copywriting, building funnels, how I
built my businesses, they're all for
free on this channel, too. But you have
to subscribe and I'm going to post in my
community tab once a month. You will not
see them unless you're subscribed. So
subscribe. That's it. That's all I got today.
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