0:02 this is Andrew huberman before we begin
0:03 I'd like to emphasize that this podcast
0:04 is separate from my teaching and
0:07 research roles at Stanford in 2021 just
0:09 a few years ago hubman had what seemed
0:11 like a definitive stance on blue light
0:14 and circadian rhythms it doesn't matter
0:16 if you block the blues yeah if you're
0:17 looking at bright light at night you're
0:20 going to disrupt your Circ he even sort
0:22 of made fun of companies that sold
0:24 gimmicky products to block blue light
0:26 the the concept of blue light being bad
0:28 um led to the a lot of product
0:31 development but last month he changed
0:33 his tune Roa and I designed these
0:35 glasses which as you can see have red
0:37 lenses that filter out the specific
0:40 short wavelengths of light that activate
0:42 the cells that wake you up did a
0:43 lucrative sponsorship opportunity change
0:46 his opinion on settled science or was
0:49 this in reality a gift to his audience
0:50 is however part of my desire and effort
0:52 to bring zero cost to Consumer
0:54 information about science and science
0:55 related tools to the general public
0:57 maybe the sponsorship was a necessary
0:59 tool to keep the lights on at huberman
1:01 HQ in keeping with that theme I'd like
1:04 to thank the sponsors of today's podcast
1:07 our first sponsor is Roka and you can
1:09 thank these very special sponsors too if
1:11 you just enter the code huberman to get
1:14 20% off your first order which sort of
1:17 begs the question how much money does it
1:19 take to change huberman's opinion on
1:21 settled science I could imagine that he
1:24 stands to make millions especially if
1:25 he's getting a significant portion of
1:28 sales just just based on what I charge I
1:30 don't think I would do any deal s if
1:33 they were under half a million dollar
1:36 maybe even a million dollar with his
1:38 audience and his influence this is
1:39 really like what you would call
1:41 conflicts of interest it seems very
1:43 strange that someone who professes that
1:45 he's providing things at zero cost is
1:48 doing something like this because you
1:50 don't need glasses like this blue filter
1:52 glasses this seems like a brilliant idea
1:53 except that Studies have shown that it
1:55 probably doesn't work and I have to ask
1:57 are these Partnerships even legal under
2:00 FDA guidelines that Outlaw making
2:02 specific Health claims for these kinds
2:04 of products practically wearing red Leen
2:07 glasses such as these can keep what's
2:09 called your cortisol a stress hormone
2:11 low these lenses allow you to transition
2:13 to a calm and sleepy state to wind down
2:15 so let's dig in and figure out what's
2:17 really going on with the most popular
2:19 science communicator on the internet Andrew
2:21 Andrew
2:23 huberman a few years ago when huberman
2:25 appeared on the podcast scene it seemed
2:28 like there was finally a voice of reason
2:30 and a source for unbiased scientific
2:33 information that everyone could trust
2:34 welcome to the huberman Lab podcast
2:36 where we discuss science and
2:38 science-based tools for everyday [Music]
2:40 [Music]
2:42 life what could be better than a
2:44 plain-speaking Stanford Professor
2:46 digging into a mountain of scientific
2:48 literature and Distilling everything
2:49 down into discret science-based
2:52 protocols for the Everyman after all
2:54 most of his recommendations were free
2:56 get early morning sunlight to set your
2:58 circadian rhythm do a little light yoga
3:01 meditation welcome to this 20-minute
3:03 non-sleep deep rest
3:06 protocol get cold and get hot and work
3:08 out he brought on people who he said
3:09 were the top scientists in their
3:12 respected Fields when he straighted out
3:14 of his core expertise of
3:16 Opthalmology it really did seem that his
3:19 audience was getting a great deal on a
3:22 free Stanford education he was speaking
3:24 science on Rogan and fighting back
3:26 against poorly researched bro scientists
3:29 and wellness grifters from Dave asprey I
3:32 have doubled my deep sleep by using the
3:33 glasses I made for sleep to Ben
3:36 Greenfield hey I'm Ben Greenfield if you
3:38 see me wearing blue light blocking
3:40 glasses nine times out of 10 I'm wearing
3:43 the raw Optics version and whoever this
3:45 is so everybody loves the red glasses
3:46 they want to know why are you wearing
3:49 the red glasses and the red glasses are
3:51 to block the blue light that is coming
3:53 off of all these lights that I'm around
3:54 he seemed different than every other
3:57 Wellness influencer out there because of
3:59 his credentials oh and at night it
4:01 doesn't matter blue blockers on the
4:02 people that made these products failed
4:05 to actually read the papers start to
4:06 finish or if they did they didn't
4:09 comprehend a critical element but was he
4:13 really unbiased for every Free Hack that
4:14 he doled out it also seemed that there
4:17 was a raft of supplemental products that
4:20 people could opt into his actual
4:22 sponsors were a who's who of Wellness
4:25 bro Staples like athletic greens learn
4:28 more at athletic greens.com a company
4:30 that was literally founded by a
4:32 convicted Criminal Who fled prosecution
4:34 in New Zealand for unfair business
4:37 dealings Chris ashen's green powder
4:40 skyrocketed to success not on the merits
4:42 of its spirulina research but because of
4:45 its generous marketing plan that shared
4:48 30% of Revenue with influencers just go
4:49 to athletic greens.com
4:52 huberman I did a whole video on ag1 that
4:54 you should definitely check out ag1
4:56 hired the most powerful defamation
4:59 lawyer in the country to kill this video
5:02 before it ever aired but as you can see
5:04 it didn't
5:08 work and huberman well he drove a huge
5:10 number of subscriptions to ag1 even as
5:13 his fellow influencers were skeptical of
5:15 the endorsement calling for example
5:19 athletic greens one or ag1 a highquality
5:21 greens powder is a little misleading
5:24 this episode is brought to you by
5:27 athletic greens yeah that and
5:29 that's just the tip of the iceberg H
5:31 remember also sponsors element better
5:34 help whoop and plunge just to name a few
5:36 still if I were going to give huberman a
5:38 huge heaping benefit of the doubt and
5:40 say that his endorsements for those
5:42 companies were honest representations of
5:44 his personal worldview and that despite
5:46 the cash that he was bringing the deals
5:48 did not influence his scientific
5:51 interpretations his partnership with Roa
5:53 is different while we can argue that he
5:56 is not an expert on salts or spirulina
5:59 or therapy as a professor of neuro anal
6:02 anatomy and Opthalmology these glasses
6:05 are at the very heart of who hubman is
6:07 as a scientific Authority so let's look
6:09 at what huberman is specifically
6:11 claiming particularly since he has
6:13 substantially changed his opinions on
6:15 Blue blocking glasses since he first
6:17 started talking about them here he is in
6:20 2021 talking to samur hotter the section
6:22 chief on circadian rhythms at the
6:24 National Institutes of Health I I
6:26 personally I've tried the blue blocker
6:28 and I couldn't even wear them I I
6:30 thought they were just really horrendous
6:33 to be honest well along the lines of
6:34 blue blockers I think a lot of people
6:37 mistakenly wear them all day long oh my
6:38 God that would be very a lot of people
6:41 do that a lot of people do that they
6:42 think that that blue light is bad I
6:44 think that the the the concept of blue
6:47 light being bad um led to the a lot of
6:49 product development and a lot of people
6:51 are just assuming that viewing blue
6:53 light is what was giving them headaches
6:54 when in fact it might have just been
6:56 looking at screens at at close distance
6:58 all so here's the problem right here he
7:01 is again A year later 2022 in his
7:03 episode called Sleep toolkit first of
7:06 all you're going to want to avoid bright
7:10 artificial lights of any color Yes of
7:12 any color we haven't talked a lot about
7:14 blue blockers you know lenses that block
7:16 blue wavelengths or short wavelengths of
7:19 light you don't need them and even if
7:22 you do wear them you will find that if
7:23 lights are very bright doesn't matter if
7:25 it's a blue light a yellow light or a
7:28 red light those bright lights will wake
7:30 up your brain and body they will
7:32 activate the same mechanisms that were
7:34 activated early in the day by sunlight
7:36 and there are a lot of other Clips where
7:38 he generally says the same thing
7:40 huberman was actively critical of
7:43 companies selling useless blue blocking
7:46 Solutions and repeatedly said that blue
7:48 blockers don't really do very much he
7:51 explicitly blamed normal ambient
7:53 electric lighting for interfering with
7:56 sleep that was the cause not screens but
7:58 you can't really make that much money
7:59 from telling people to turn Turn Down
8:03 the Lights glasses though well that's
8:06 something else entirely Roa and I
8:09 designed these glasses which is to say
8:10 not only has he changed his mind on Blue
8:12 blockers but he has devised a way to
8:16 sell his own branded version roa's
8:19 website advertises wind down glasses
8:21 along with some very specific claims of
8:23 their benefits they write that their
8:25 glasses will quote lower stress levels
8:27 sink the Circadian rhythm and help
8:30 protect your mood further stating that
8:32 even minimal artificial light exposure
8:34 can interfere with your natural Rhythm
8:36 and suppress melatonin production what
8:38 do you say to that claim uh short story
8:41 is well partly right
8:42 after I learned about huberman's
8:44 partnership with Roa sleep scientist and
8:47 wellness debunker started pointing to a
8:49 recent review article that directly
8:51 studied how light from our screens can
8:53 affect our sleep so I reached out to the
8:56 lead author my name's uh Michael grisa
8:58 so I'm a clinical psychologist and my
9:00 speciality is just being inle sleep psan
9:03 Rhythm disorders grat aar's 2024 paper
9:05 called a bidirectional model of sleep
9:07 and Technology use in the journal sleep
9:10 medicine reviews examined all of the
9:12 available research on how technology
9:14 affects sleep and came to a surprising
9:16 conclusion the blue light from our
9:19 screens isn't generally bright enough to
9:22 affect our circadian rhythms at all
9:23 before we started collecting data we had
9:25 to take some measurements of the amount
9:27 of Lux coming from that screen of the
9:30 iPad and I was taking those measurements
9:32 I was in one of the uh sleep lab
9:34 bedrooms all the lights were off I had
9:36 the Lux meter and I had the screen and I
9:39 had a had a fully upright white content
9:42 in the background and I was only getting
9:45 about 50 lucks which was so low like
9:47 when we try to change someone's cative
9:49 rhythms therapeutically we we trying to
9:52 use like 500 or a th000 lux from an
9:55 artificial Source um so I actually had
9:57 to sort of bend my knees as I'm sitting
9:59 upright on this bed and and have the
10:02 iPad closer to my face cuz obviously the
10:04 closer you bring it to your face the
10:06 higher the Lux and we could only get it
10:09 to about 80 Lux in other words even if
10:10 you're in bed with a screen right up
10:13 against your nose that light is 5 to 10
10:15 times dimmer than what you can prove
10:18 scientifically would affect your sleep
10:20 lo and behold you know when we compared
10:23 a bright screen to a dim screen it only
10:26 took 3 and 1/2 minutes longer on average
10:28 to fall asleep if you had a bright
10:29 screen compared to a dim screen it was
10:32 really nothing it wasn't just grark own
10:34 research saying that almost every other
10:36 study that directly looked at the
10:39 effects of screens on human sleep said
10:41 basically the same thing if you look
10:43 overall at the 11 studies that tested
10:45 this effect of how much longer does it
10:47 take to fall asleep if you're exposed to
10:50 a bright screen it's only like a few
10:51 minutes so why would you spend a 100
10:53 bucks trying to get a few minute benefit
10:55 it just doesn't make sense to me it
10:57 seems very strange that someone who
10:59 professes that he's providing things at
11:01 zero cost is doing something like this
11:04 because you don't need glasses like this
11:05 you've got something inbuilt on your
11:09 phones if you've got um control of your
11:12 light lighting environment just dim your
11:14 lights down or turn them off at the
11:16 bottom of the page on roa's website
11:18 huberman links to a handful of studies
11:19 that are meant to support his health
11:21 claims but as is the case with
11:24 references in most of his podcast They
11:26 Don't Really hold up to scrutiny I went
11:28 over them with gratar and the research
11:30 generally didn't control for Luminosity
11:33 which is the key factor and the tests
11:35 that did well they were done on mice not
11:38 humans so you don't get much benefit you
11:40 don't get much return on investment by
11:42 using these glasses so I don't know why
11:45 we've got now a mouse study when we've
11:48 got human studies on the very topic that
11:49 these things are supposed to be about
11:51 for a lay person maybe this mistake
11:54 wouldn't be so objectionable we've all
11:55 heard how blue light from our screens
11:58 can mess with our sleep but it is worth
12:01 emphasizing that huberman is a Stanford
12:03 Professor with a specific expertise in
12:06 neuroanatomy and Opthalmology this is
12:09 literally what he is known for he of all
12:12 people knows the science on this he
12:14 simply has no excuse for this error his
12:17 Roa partnership is a pure and
12:20 unadulterated grift from beginning to
12:23 end and this is really what I want to
12:24 talk to you about for the remainder of
12:26 this video in general I don't
12:28 particularly care about any single
12:30 specific prod product or business plan
12:32 that people get up to in order to
12:34 monetize their podcasts what I care
12:37 about is the much larger problem about
12:39 trusting things that we learn online I
12:42 care about how the business of influence
12:43 has changed the way that people learn
12:46 about science and health information and
12:48 how that in turn affects the way that
12:51 the general public trusts information in
12:54 general at large but before I dig into
12:56 that and because it just feels wildly
12:59 appropriate right now I want to take a
13:02 moment for a word from our sponsors
13:04 which is
13:07 you I spend a lot of time thinking about
13:09 how I can monetize this Channel and I'm
13:12 extremely cautious about who I'm willing
13:14 to take money from I can see the
13:17 slippery slope of how sponsorships
13:19 change the message and that's why
13:21 crowdfunding is so important to the
13:24 future of online journalism I've gone
13:25 toe-to-toe with some of the biggest
13:27 scammers on the internet they've
13:29 threatened me with lawsuits which makes
13:31 putting these videos together not only
13:34 technically difficult but expensive to
13:36 produce from a pure business perspective
13:40 what I do is madness if you like the
13:42 journalism that I do and want to help me
13:44 keep holding truth to power I would love
13:46 you to subscribe to my substack
13:49 newsletter so we can keep in touch and
13:51 consider upgrading to a premium
13:52 membership where you can get early
13:54 access to my videos before anyone else
13:56 sees them you'll also be part of an
13:59 amazing Community who supports the
14:01 future of Journalism in a world where
14:04 the future of Journalism is in question
14:06 and remember hit that like And subscribe
14:08 button and we'll go back to the video right
14:10 right
14:12 now the problem with celebrity
14:15 scientists it's not exactly new now
14:17 again we always had celebrity doctors
14:19 right we had all of these famous doctors
14:21 um working for maror back in the day
14:22 remember marketing cigarettes in a
14:24 nationwide survey doctors in all
14:26 branches of medicine were asked what
14:28 cigarette do you smoke saying like this
14:30 is the doctor number one favorite I'm a
14:33 doctor and you know I I smoke marelo
14:36 lights every day so it's not new um it's
14:38 just a with the internet you see this
14:41 sort of marketing scaling to a level
14:43 that we haven't seen before and people
14:45 developing these very sort of parasocial
14:48 bonds with the science and medical
14:50 influencers that they're following I
14:53 reached out to Taylor Loren a former
14:55 Washington Post reporter and author of
14:58 the book extremely online to ask her
14:59 about how much she thinks thinks that
15:01 sponsorship deals alter the way the
15:04 public understands science one thing
15:05 that I think that's really dangerous is
15:07 you see a lot of these like science and
15:10 medical influencers um engaging with in
15:13 increasingly extreme sort of sections of
15:16 the internet like it's not so much of a
15:19 problem right if like huberman is is
15:21 endorsing a product but say he goes on
15:23 someone like Joe Rogan to endorse the
15:25 product or starts partnering with you
15:27 know other disinformation podcasters and
15:30 influencers on this point I did a video
15:31 a few months back about what I call the
15:34 yes and effect it's about how Top
15:36 members of this grift overse support
15:38 each other's increasingly extreme
15:40 statements in order to expand their own
15:42 reach Joe Rogan currently sits at the
15:45 top of that ecosystem which is who
15:48 incidentally Andrew huberman appeared on
15:50 to break into the mainstream those
15:53 influencers also end up working with the
15:57 same Brands like ag1 and grab similar
15:59 affiliate marketing deals it is a whole
16:01 ecosystem of grift and unlike the sort
16:04 of Journalism that I do well there's
16:06 real money in it I asked Taylor what she
16:08 thought hubman was making on his Roa
16:12 deal it's so hard to know how much
16:13 somebody is making I don't know that
16:15 he's getting Millions but I could
16:18 imagine that he stands to make millions
16:19 especially if he's getting a significant
16:21 portion of sales just because I imagine
16:23 he's able to drive a huge amount of
16:26 sales through pushing this product as
16:28 part of his sort of expertise in brand
16:29 so I think I think this just goes back
16:33 to like why we need more transparency in
16:35 this industry generally it's it's we
16:36 just don't know kind of what someone
16:38 stands to gain and so that's why it
16:41 makes it very hard to trust this type of
16:43 stuff the complete lack of transparency
16:46 in financial terms for influencers is
16:49 incredibly frustrating it's one thing to
16:51 know that a company sponsors a
16:53 particular product but there is a big
16:55 difference between bringing in a few
16:58 hundred and a few million dollars for a
17:00 spot the academic literature isn't much
17:02 help clearing things up the best I found
17:05 was a 2023 article by two professors of
17:08 communication at Stanford Angelie
17:11 Kristen and yingang luu they examined
17:14 1,082 posts on Instagram by influencers
17:16 talking about their business models at
17:19 the top end these researchers discovered
17:21 that influencers with around a million
17:23 followers were making
17:26 $100,000 for a single post along with a
17:28 few related stories now with his 6
17:30 million followers on YouTube and 7
17:33 million on Instagram huberman stands to
17:35 make considerably more than that as an
17:37 aside it's also relevant to remember
17:39 that huberman also makes money with
17:42 generic YouTube ads a good ballpark
17:43 estimate for his Niche which I'm basing
17:45 off data of my own huberman related
17:48 videos on my channel is that he's making roughly
17:49 roughly
17:52 $55.50 for every th000 views on his
17:55 videos or about
17:59 $5500 per million views with 3 61
18:02 million views on his channel this means
18:04 that since he began uploading 3 years
18:08 ago he has brought in about 20 million
18:11 through AdSense alone so think about
18:13 that when huberman begins his sponsor
18:16 segments by repeating some iteration of
18:18 this it is however part of my desire and
18:19 effort to bring zero cost to Consumer
18:21 information about science and science
18:24 related tools to the general public by
18:27 his definition everything on YouTube is
18:31 zero cost right and you would think that
18:33 he would be able to survive on that cool
18:36 $7 million a year in just YouTube ads
18:39 without bringing on sponsors especially
18:41 considering that glass door reports that
18:43 the average Stanford Professor earns between1
18:44 between1 139,000
18:46 139,000
18:50 $251,000 per year why isn't huberman
18:54 content with 28 times the normal salary
18:56 for his position as an associate
18:59 professor maybe it's just me but I never
19:01 really have been able to wrap my mind
19:03 around what motivates people to amass
19:07 endless wealth I make around $5,000 a
19:08 month on YouTube ads and through my
19:11 substack and patreon overall I'm pretty
19:14 okay with where I am my goal has never
19:16 been to get rich but instead just
19:18 wealthy enough to have the freedom to do
19:20 what I love which as you can see is what
19:23 I'm doing but I guess in order to keep
19:24 his valuable science free for the
19:27 average listener huberman needs to wet
19:29 his beak with a little more than what he
19:30 pulls in through
19:33 AdSense enter his specially curated list
19:36 of 17 sponsor that he's featuring on his
19:37 Channel right now now I reached out to
19:39 the team at Roa to inquire about how
19:41 much the sponsorship deal was worth with
19:43 huberman but they never got back to me
19:45 huberman himself didn't respond to a
19:47 similar request that I made on threads
19:49 however I was able to talk to an
19:51 influencer who knows people in
19:54 huberman's orbit and has a good idea of
19:56 what people make in this space he asked
19:58 not to be identified specifically
20:00 because well he wouldn't mind similar
20:03 deals himself but here he is with some
20:05 tasteful blurring and voice modulation
20:09 it's probably a licensing deal where
20:11 he's getting you know maybe 20% of the
20:13 revenue brought in by the
20:18 glasses um I mean my guess would be he's
20:20 only doing deals where he can make upwards
20:22 upwards
20:26 of 500,000 a year 50,000 a month that
20:30 would be a a a guess I can't imagine
20:32 he's doing many deals that are under
20:35 that unless there's like an equity play
20:37 where it could be sold down the road and
20:39 he's getting equity in the company but
20:42 yeah I mean if if I were huberman like
20:44 just based on what I charge I don't
20:46 think I would do any deals if they were
20:49 under half a million dollars maybe even
20:52 a million dollars with his audience and his
20:53 his
20:56 influence um so yeah that would be a
20:58 guesstimate and and again I highly doubt
21:01 that this is just a compensation play my
21:04 guess would be that he is getting either
21:05 equity in the company or it's a
21:08 licensing deal where you know he gets
21:10 20% of the revenue let's say that's uh
21:12 brought in from this specific line of
21:14 classes that uh that he's doing actually
21:16 looked pretty cool which is basically
21:18 the same ballpark that Taylor Loren's
21:21 guested as well it also lines up with
21:23 what one of huberman's ex-girlfriends
21:25 told me when she said that huberman
21:27 cleared at least $20 million in the
21:29 first year of his show
21:31 maybe you're okay with that maybe you
21:34 think that greed is good Greed for lack
21:40 of a better word is good greed is Right greed
21:41 greed
21:44 works so let's ask a different question
21:52 legal the Food and Drug Administration
21:54 has some very stringent rules for
21:56 communicating about the health benefits
21:58 of specific products supplements and
22:01 devices and while they very rarely
22:04 actually enforce their own mandates it's
22:06 worth noting that roa's windown glasses
22:09 are registered as class one medical
22:11 devices which requires the company to
22:13 stick to extremely limited claims about
22:17 what they can or cannot do huberman and
22:19 Roa both claim a number of things on
22:21 their various platforms including that
22:24 the glasses lower cortisol that they
22:25 will help you fall asleep more
22:27 efficiently and that they will quote
22:29 sink your circadian rth since these are
22:32 specific Health claims they fall outside
22:34 the purview of how these glasses are
22:36 actually registered according to the
22:39 fda's guidelines on sunglasses the
22:41 manufacturer cannot make quote
22:43 unsubstantiated claims of therapeutic
22:46 value ambiguity half-truths and trade
22:50 puffery or fail to reveal material facts
22:52 considering the state of the scientific
22:54 literature that I presented here and
22:57 huberman's own Mercurial opinions and
23:00 protocols Reg ulatory authorities should
23:02 take a second look at the wind down
23:05 glasses at least in my opinion but even
23:07 if the glasses actually do something
23:09 which I think there's good reason to
23:12 doubt we should also ask whether or not
23:14 they are worth the inflated price that
23:17 Roa is selling them at while Roa has a
23:21 few pairs of $95 glasses the vast
23:22 majority of their selection of
23:26 non-prescription glasses retail at
23:29 $165 that is unless you have a way to
23:31 get them a little cheaper if you'd like
23:34 to try Roa glasses you can go to Roa that's
23:34 that's
23:37 r.com and enter the code huberman to get
23:39 20% off your first order meanwhile you
23:42 can get an almost identical pair of blue
23:44 blocking glasses on the Chinese version
23:48 of Amazon called teu for just
23:51 $8.9 now I can't tell the functional
23:53 difference between these two different
23:55 pairs of glasses at all other than the
23:57 fact that huberman endorsed roa's
24:01 version but just maybe huberman has some
24:03 special American sauce that makes his
24:06 glasses even better than what comes out
24:09 of China and to figure out if that's
24:11 true I did a little digging into
24:14 shipping manifests on the website import
24:16 Yeti and found that Roa Imports quite a
24:19 bit of eyewear from Chinese
24:21 suppliers now my guess here is that the
24:24 inflated price for roa's windown glasses
24:26 doesn't stem from a particularly
24:29 stringent manufacturing prod process but
24:31 comes from paying for huberman's
24:34 endorsement the premium you're paying
24:36 goes right into his pocket in the same
24:38 way that for every $89 that someone
24:41 spends on a1's mostly spirulina powder
24:44 $30 goes right into the pocket of the
24:48 influencer whose discount code you used
24:50 this was
24:53 $99 it was 90 quid it was $180
24:55 Australian dollar for this tiny little
24:58 pouch so now that we have a couple more
25:01 relevant data points let's put it all
25:08 means can you trust Andrew huberman now
25:11 I first met Andrew back in 2018 which
25:13 was about 2 years before he got famous
25:17 here with Scott Carney that's me and I
25:19 have to say that my personal experience
25:22 with him raised some major red flags
25:24 I've done a few videos about how I was
25:27 really impressed with him at first and
25:29 how I began to re assess who he really
25:32 was over time well I'm not an expert on
25:35 Neuroscience by any stretch I am an
25:38 expert on cold water immersion after I
25:40 wrote two books on the topic and
25:43 Andrew's scientific explanations of cold
25:46 water protocols have always been off if
25:48 you want to dig into that check out this
25:50 deep dive I did on huberman and Susanna
25:52 soberg I'm glad that I was able to spend
25:55 a little bit more time doing traditional
25:57 reporting on hubman for this video than
25:59 I did in some of those previous videos
26:01 in fact in some of those a lot of
26:03 commenters have said that they could see
26:04 that I was struggling with my personal
26:07 relationship with him versus what my
26:09 professional duties were and to some
26:11 degree that's true I have been very
26:14 close to huberman over the years which
26:17 is why I feel so strongly about
26:19 correcting the record I think the most
26:20 powerful evidence on whether or not
26:23 hubman is a Force for good or not good
26:25 on the internet comes down to how he
26:29 changes his protocols and teaching ings
26:30 based on the input that he gets from
26:32 sponsors and what he has done with blue
26:35 blocking glasses in the last 2 years is
26:38 direct evidence that he is bought and
26:41 paid for he started out as a skeptic but
26:43 changed his mind once a lucrative
26:46 sponsorship opportunity crossed his path
26:48 and this doesn't change the fact that
26:51 the world needs credible scientific
26:54 authorities who the general public can
26:56 trust when he first came online and
26:58 started to gain popularity it really did
27:01 seem like Andrew huberman could be the
27:03 one who organized complex health
27:06 information for the masses unfortunately
27:08 even if his intentions were at one time
27:12 pure it's clear to me that the money and
27:16 fame are more important to him now than scientific
27:17 scientific
27:19 integrity and once you lose your
27:20 integrity I don't know how you get it
27:23 back and maybe you have an opinion on
27:24 that I'd like to hear it down in the
27:26 comments below is there any way that
27:28 huberman can get back as credibility or
27:30 maybe you don't think it was lost just
27:32 because he's taking these sponsorship
27:35 deals irregardless of all of that we
27:38 should all collectively try to remember
27:40 that when you get something for free
27:42 you're not the customer anymore you're
27:45 the product and huberman has sold you
27:48 down the river to a whole host of
27:50 affiliate marketing Wellness grifters
27:52 whose primary goal is to convince you
27:54 that their scammy products are based on
27:56 real science as the internet's most
27:59 prominent science influencer huberman
28:01 has a duty to uphold the highest
28:04 standards for integrity otherwise he
28:07 hurts the way people trust scientific
28:10 information in general and that to me is
28:13 an unforgivable sin thank you so much
28:15 for staying with me on this deep dive
28:17 into internet science grift and
28:19 influence if you like this sort of
28:21 fiercely independent journalism I would
28:23 love you to hit that like And subscribe
28:25 button and consider supporting this
28:27 Channel with a premium membership on
28:29 substack I I have no desire to
28:30 infinitely sell you out to sponsors by
28:33 lying to you about some products
28:35 Effectiveness and I'm going to back up
28:36 what I'm saying with a kind of
28:39 transparency that you very rarely see
28:42 from a talking head online let me show
28:46 you how much money I actually make over
28:48 the last 2 years this channel has
28:50 brought in about
28:53 $35,000 from YouTube ads you can see for
28:56 yourself so ask yourself who do you
29:00 trust more the man making at a minimum
29:02 $7 million a year slinging an
29:05 everchanging version of for-profit
29:08 science communication or someone who is
29:10 so passionate about the truth that the
29:13 money is secondary if you liked this
29:16 video you can find other ones like it on
29:19 my playlist the Liars cheats and
29:21 charlatans of the gyft overse and I
29:23 think you're going to find some really
29:26 interesting information there from poke
29:28 bear LLC in Denver Colorado this this
29:31 was Scott Carney investigates thank you
29:32 so much to all of my supporters on
29:35 patreon and on substack who make this
29:37 work possible if you want Early Access
29:40 and to get your name on the honor rooll
29:42 um please check out those links down
29:44 below and you know it just means the
29:46 world to me that you're here from poke
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