Effective communication on camera hinges more on authentic, connected speaking delivery than on perfect scripting. This content outlines five common speaking mistakes that hinder audience connection and provides actionable solutions to improve video engagement.
Every single time somebody watches one
of your YouTube videos, they decide [music]
[music]
keep watching or click off. The script
writing gurus will tell you the
difference is in the specific words that
you choose. But what most [music] people
miss is the power of how you speak.
Because if you can't speak confidently
and authentically in a way that builds
connection with your audience, >> [music]
>> [music]
>> no one's going to stick around even if
you have the perfect script. So in this
video, I want to show you the five
mistakes that are quietly destroying
your speaking and what [music] to do instead.
instead.
So [snorts] the first mistake is
breaking the coffee shop rule. And when
my clients make this simple shift, it
transforms the way they show up on
camera. So imagine that you're in a
cafe. You've just sat down, you got your
coffee in front of you, and you're
sitting opposite one of your good
friends. And he starts talking. Hi, I've
discovered three really important things
that you need to know. Your eyes are
looking left and right, and you're
hatching an escape plan to get away from
this person. And that's because no one
would ever speak like this in a coffee
shop. Now imagine this exact same
moment, same friend, same coffee in
hand, and instead he starts talking to
you and says, Hey mate, I've discovered
three really important things that you
need to know. Immediately you're
listening, you feel connected, it feels
like a conversation, you're interested
in what he has to say. And that is the
coffee shop rule. If it feels weird to
say it to a friend like that who's
sitting across the table from you, it's
going to feel weird on camera, too. So
when you're speaking to camera, do a
quick coffee shop check. Do a couple of
reps where you talk to the camera and
think, would I actually talk like this
to a friend in a cafe? And if not,
adjust your tone until it feels right,
until it feels connected. Now this next
mistake absolutely obliterates any
connection that you're trying to build
with your audience, and it's called
perfecting versus connecting. Now when I
was a young, free, single man in my
early 20s, I would go on dates. And my
default would be to try and impress the
girls. I would just have this bad
mindset where I would assume that they
were sort of weighing me up and judging
me, and so I would try to do my best to
be perfect and to impress them. And this
led to a lot of failed dates until I
switched my mindset and decided that I
was purely just going to focus on
connecting with them. And as soon as I
made that shift from their eyes on me
and me being judged to actually I'm just
going to connect with this person in
front of me, suddenly everything started
going a lot better. This exact same
shift can be applied to speaking on
camera. And more than going on dates,
when you are on camera, it feels like
the whole world is watching you. That's
why everyone freezes up and starts
talking like a deer in the headlights,
because it feels like the internet is
watching you. It's very scary. And so
instead of feeling that judgement and
then trying to be perfect, you need to
focus on connection. Because as soon as
you're trying to be perfect, it's going
to kill connection. Like how would I try
and present right now if I was trying to
be perfect? I don't even know I would
do. I'd be very stiff, trying to get
everything right, and you wouldn't feel
connected with me. Instead, I'm
imagining you on the other side and I'm
going for a connected vibe. And more
than focusing on your outer habits like
your hand gestures and eye contact,
which are important, this inner mindset
will naturally ripple through to your
outer gestures. So this is a big one,
don't forget it. And it will help when
you go on dates as well. Thank me later.
Mistake number three is something that I
like to call emotional spaghetti.
There's nothing that confuses your
audience more than not knowing how you
want them to feel. So a little while ago
I was reviewing some of my clients'
videos, and when I was watching one of
them, I couldn't quite decide what was
off, but there was something. There was
something about it that I was like, this
isn't going to work. The title and the
framing of the video was something like,
how to be more confident and break past
your blocks or something like that. And
they went into this story
about how their their upbringing was
hard and their family life was hard and
this kind of stuff. So great job being vulnerable,
vulnerable,
but then I realized about 3 minutes in,
I was like,
as they're making this video, they don't
actually know how they want me to feel.
And I was confused. I was like, is this
an inspirational video where I'm going
to learn something and I'm going to be
inspired by the end? Or is this actually
a video where they're really opening up
and maybe they're talking about
something that they haven't actually
processed yet, and it's more of a sort
of a cry for help. And it turns out that
they didn't know either. They were just
sort of making the video going in blind.
Now, this causes a real disconnect with
the audience because they need to feel
safe and relaxed that you can hold their
hand through watching your video. So,
hopefully, as you're watching this right
now, you feel like I have a plan, I have
something clear to say, and you're going
to learn something. And the kind of vibe
that I'm trying to transmit is that you
can do this. This is easier than you
think, and hopefully you're going to
leave feeling quite inspired. But, if
you came across a video where the
creator didn't quite know how they
wanted you to feel, you'd very likely
click off straight away. So, the fix
here is knowing the feeling that you
want to transmit, that you want your
audience to leave your video from, and
know that from the start. So, before you
make your video, decide on how you want
your audience to feel. Do you want them
to feel inspired, motivated, uplifted?
Whatever that is, keep that in mind as
you start your video, and you're going
to hit the ground running. Mistake
number four is having all points and no
paint. Not knowing if your content is
actually landing with your audience or
not is a huge killer for your own
confidence when you're speaking. You
just want to end every sentence with,
"Do you know what I mean?"
Do you know what I mean? This is because
we don't have anyone nodding along and
telling us, "Yeah, great, cool, this
makes sense." And we're just sort of
talking into the void. If you make this
mistake, it will also prevent people
from following along, which causes them
to click off. So, to illustrate this,
I'm going to explain the same point in
two very different ways. Here's the
first way. Machine learning is a method
of training algorithms on databases to
detect patterns and make predictions.
Versus this. Machine learning is like
teaching a small child what a dog is.
You don't show them the rule book of
this is what a dog's leg and tail looks
like. Instead, you just show them
thousands of dogs until they learn to
recognize one. So, when I explained it
the first time, you probably completely
zoned out and just went over your head.
But, in the second example, I'd bet that
you knew instinctively what I was
talking about because I was using an
analogy, which was something that you
already knew about. And when I put that
new information on something that you
already knew, that's when the click
happened. So, instead of just making a
point, a point, a point, you need to use
paint to fill in the points. And the
paint is analogies, metaphors, stories,
or examples. So, to illustrate and paint
in every single point that you make, you
want to use one of these devices, so you
know that your points are landing.
Mistake number five is going in cold.
And this mistake really is the
difference between bringing out your
best self and bringing out your worst
self on camera. When I first started
learning how to speak to camera, [music]
I decided to record myself in my
parents' garden. And the first few
videos, I was super frustrated. I just
couldn't be myself on camera. I couldn't
be confident. My words wouldn't come out
right. I just didn't know who I was. I
was really stiff. It was And I got
so frustrated that I thought to myself,
"Well, athletes need to warm up before
they sprint. [music]
Actors need to warm up their voice and
bodies before they act. So, why don't I
warm up before I speak to [music]
camera?" And at the time, I was reading
a book by Tony Robbins, where he talked
about this concept of state, and you can
be in a higher consciousness, high
energy, [music]
positive state of mind, which will
affect your body and your physiology as
well, or you could be in a really low
state, where you don't want to do
anything. And so, I started doing
exercises to raise my state and elevate
my consciousness before I [music] talk
to camera. And as soon as I was talking
to camera with my body activated,
feeling warmed up, and feeling my words
and my purpose aligned, that's when
everything started to flow. You see, if
you don't have heat, you don't have
energy. [music] You've got to warm up
both your body and your mind before
talking to camera. And what this looks
like, warm up your body. Do a couple of
minutes, where you're shaking out your
body. You're shaking out your voice even.
even.
Doing this to get yourself really
activated before you speak. [music] And
then warm up your mind. Visualize how
you want your videos to land. Think
about the benefits of doing this. Don't
think about how hard this is. Think
about [music] the benefits on the other
side of making these videos. What's that
going to bring into your life? Once you
activate your mind, [music] activate
your body before you speak, you're going
to be elevating your state and elevating
your communication. If you want a free
one-page cheat sheet that you can print
out [music] and stick on your wall that
reminds you of the key things that you
need to keep in mind when you are
talking to camera, download that. That's
in the description below. That one's on
me. And if you want to learn how to make
videos that not only bring in your ideal
audience, but also your ideal customers
and make [music] sales through those
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