This content provides a blueprint for crafting high-value "$10,000 offers" by understanding client psychology, structuring offers effectively, and differentiating them in the market.
Mind Map
Nhấn để mở rộng
Nhấn để khám phá sơ đồ tư duy tương tác đầy đủ
you give a man a fish and you feed him
for a day you teach him how to fish and
you feed him for a lifetime so ladies
and gentlemen today in that same Spirit
I'm going to teach you how to craft
$10,000 offers using the exact thre
level blueprint that's helped me
generate tens of millions of dollars at
the age of 24 and most importantly I've
taught this to thousands of others to do
the same this is a methodology that I
have literally crafted over the space of
the last decade and that I'm openly
sharing with you so that way you can
achieve success as well and honestly
your success is almost inevitable as
thousands of our students are getting
great wins just like lonus who is a
20-year-old from Sweden who just signed
two clients within a week of
implementing the feedback received on
his offer by one of our Student Success
coaches inside of agency accelerator or
Jaden from the East Coast of Australia
who recently closed his first two
clients in Just 2 days now listen
obviously I can't guarantee that you're
going to get the same results but what I
can 100% guarantee is that what I'm
about to give you is the exact same
blueprint that both of these guys use to
achieve success with their $110,000
offers so in today's video I'm going to
show you the three levels of creating
irresistible offers level one
fundamentals of offer creation the first
level is what I like to call the Gap
look the entire world ticks on something
called The Gap let me explain in all
things in life there's a gap between
where we are now and where we'd like to
go where we are now is what is known as
the current state and where we'd like to
get to is the desired State now this
concept typically revolves around health
wealth and relationships for example
imagine my current state was that I
didn't have much muscle I was a little
bit on the skinnier side and I only
weighed 70 kilos but my desired state is
to weigh 90 kilos and build a strong and
muscular body that I can be proud of the
Gap in between that represents the
actions that I would need to take to
achieve my desired state which in this
case would be making sure that obviously
that I have a dialed in diet and that I
stay consistent in the gym but this Gap
has a painful connotation as the
motivation to close it usually comes
from the pain of facing the current
state so using the getting in shape
example that would be the moment you
stare at yourself in the mirror and you
realize that you are not happy with your
body's current state and you want to
look like your desired State we've all
been there and this is what's known as
the pain to pleasure Paradox when
someone can visualize a better future
situ situation they feel pain because
they are currently not experiencing that
desired State meaning the more we are
aware of a better Circumstance the more
dissatisfied we become with the current
one and that dissatisfaction keeps
growing until we cross a certain
threshold that we simply cannot stand
anymore and that's when we take action
for Change and Improvement now in this
case that would be having a healthy diet
and going to the gym and ladies and
gentlemen this is the purpose of an
offer the Gap identified in the example
about getting in shape perfectly
illustrates the principles of marketing
and sales because listen let me break it
down for you your Marketing in sales
process should make people aware of the
gap between their current state and
their desired State and make that Gap so
big and uncomfortable that your prospect
can't help but look for a solution and
that is when your offer comes into the
picture your offer will be the bridge
that spans the gap between the current
state and the desired State and the more
you can bridge this Gap with the highest
likelihood of achievement and as well as
the least effort on your prospects end
the more attractive the offer will be so
pay close attention because just as I
taught you your offer will be one of the
core foundations of your business
success so before we proceed in this
video I'm going to Deep dive into the
secrets of creating the $10,000 offer
and I'm not going to gatekeep anything
I'm going to be giving it all to you but
there's so much more information that is
virtually impossible for you to remember
all of it just by watching the video so
what I want you to do right now is grab
a pen and paper and put your phone on
airplane mode clear out any distractions
and take notes of everything I'm going
to be going over because this is going
to drastically increase your chances of
implementing this knowledge correctly
into your business because trust me
don't think that just by sitting and
watching you're going to magically learn
everything you need to take action and
the first step is paying close attention
to this video and taking notes so you
can apply all these systems sys and
processes in your business now the first
thing you need to understand is that
there are two types of offers the first
type is marketing offers marketing
offers are kind of like your elevator
pitch for example if my Niche was real
estate my offer could be I can help you
get five deals closed in the next 90
days however it's very important to note
that this is a marketing offer geared
towards creating interest to attract
potential clients and is not something
that you can guarantee to a client pen
to paper in the contract because the
result could simply be out of your hands
in my opinion as an agency owner you
should never guarantee something that is
not 100% in your control here's why you
could bring your real estate agent the
most qualified leads in the world but if
they don't know how to close well then
it's all a waste and you legally haven't
met your guarantee even though you did
your job and you did it well and that's
going to then make the client feel
manipulated and will also hurt your
reputation so how can some businesses
get away with such bold offers well
that's because their offer is more of a
promise than a guarantee meaning they
know that if they generate x amount of
booked appointments over a specific time
period the most likely outcome for your
clients is to close five deals on
average and they know for a fact they
can generate a certain amount of booked
appointments but it is way more enticing
to say I'm going to help you get five
closed deals than it is to say that I'm
going to get you 30 booked appointments
or however many you actually need to
close those five deals so that's why you
have to be very careful when using
marketing offers and set clear
expectations with a prospect and this
brings us onto our next type of offer
and those are sales offers now these
offers are what you discuss on sales
calls and include in the actual terms of
your contract they are more specific and
should always be within your control to
deliver unlike marketing offers which
are designed to attract interest sales
offers need to be Dependable they
outline exactly what you will deliver
and what is written into the contract as
said before you should only guarantee
out comes you can directly influence or
control for example 30 appointments
guaranteed in 90 days this offer is
concrete and measurable you're promising
to deliver a specific number of
appointments within a set time frame a
commitment that's entirely under your
control if you handle lead generation an
appointment setting another example
might be 30 live transfers in 6 months
guaranteed or two times your return on
ad spend in 16 weeks guaranteed these
are a few other examples where the
relationship between your sales and your
marketing offers should be symbiotic
this means that the execution of a sales
offer should naturally lead to the
Fulfillment of the marketing offer think
of yourself as a gardener and your
client's business a garden your sales
offer is like promising to plant a
specific number of seeds so for example
appointments or leads within a certain
period and this is something completely
within your control just like planting
seeds in well-prepared soil now the
growth of these seeds into plants so for
example actually closing deals
increasing revenue is influenced by
factors both within as well as outside
of your control such as the weather or
in this case the market conditions or
the soil quality in this case your
client's sales team Effectiveness
however in the right care and conditions
the seeds you plant will grow thus
fulfilling the broader marketing offer
of a beautiful Lush Garden so for
example in this case if you promise them
five deals closed in 90 days now that we
understand the two types of offers and
how to use them simp symbiotically we
need to know how to create one and in
order to create irrefutable $10,000
offers there are seven key elements that
you must always include so here are the
seven key traits of a good offer number
one a good offer is made after real
market research you see one of the most
common mistakes I see beginner agency
owners make is picking a service for
their Niche and creating their offer
before finding out what their Market
needs and then they wonder why they
can't sign any clients nine out of 10 of
the the people they're selling their
services to just simply don't need or
want what they are selling because their
offer was crafted based on guesses
instead of facts you need to understand
the specific challenges your clients
face and then craft a solution that
addresses these challenges directly
really ask yourself what keeps my Target
customer up at night how can my service
provide relief or solutions to these
pain points now if you're having trouble
identifying your client's needs or doing
market research I went ahead and created
a niche research guideline with
questions and steps you can take in
order to better understand your ideal
clients and you can go ahead and find
that link in the description the next is
a good offer is clear and concise listen
a confused buyer doesn't buy I cannot
stress enough how important is to
communicate each component of your offer
clearly for example if you're providing
lead generation services for solar
installation businesses break down the
process into three easy to digest steps
for example step one we create
authoritative online campaigns to
collect your leads what you do step two
we qualify these leads based on your
specifications to ensure that they are
quote ready and get rid of the time
wasters AKA how you can help improve
their processes in step three we book
The qualified leads straight into your
calendar so all you have to do is show
up and seal the deal AKA how you benefit
their business it is essential to ensure
that your prospects can clearly
understand how your offer will achieve
the promised results in a way that makes
a logical sense and that they can
visualize if they can't picture it
happening in their minds they won't buy
next make sure you give precise and
tangible outcomes clients need to know
exactly what to expect after working
with your agency whether that's an
improvement on their Roi or the regain
time that they get from your service so
avoid vague promises and Define outcomes
that are tangible and measurable for
example if your service is to increase
web traffic specify the expected
increase percentage and the timeline to
achieve it next up a good offer has a
compelling guarantee this makes it
easier to close deals even if you're not
an experienced salesperson now I'm not
going to go into too much detail with
this one because I'm going to explain it
in just a bit when we get to level two
next up your pricing must make sense
compared to the ROI one of the most
common questions I receive is how much
do I charge my Niche and my answer is
always the same how much money can you
make for your client in said Niche at
the end of the day pricing is just a
value exchange between two or more
parties where the value received is
either proportional to or significantly
exceeds the value given I know this
sounds a little fancy but it's really a
very simple concept listen if I were
able to generate $30,000 for my client
paying me $5,000 to achieve this result
would be very Justified on the other
hand getting paid $50,000 for generating
$30,000 I mean maybe it depends how
guaranteed it was so in an ideal
scenario you always charge an amount
that seems insignificant compared to the
value that you bring so the more you
generate the more you can charge next up
your offer needs to be simple to explain
if you can't explain your offer in less
than a minute hell I would say even less
than 20 seconds to me it's too
complicated and that's something I
learned from Warren Buffett he is one of
the best investors in history and it
said that he wouldn't listen to anyone
that couldn't explain their business
idea in less than the time it took the
elevator to go from the ground floor to
his office your offer should be
straightforward enough to be quickly
understood and compelling enough to feel
like an easy yes for your prospect next
your offer should not be completely
unbelievable or unrealistic set
realistic expectations avoid promises
that seem too good to be true find a
balance where your offer is both
ambitious but still credible and
remember for every claim you have on
your offer you need proof to back it up
the bigger the claim the bigger the
proof needed now for proof points you
can use case studies pass class results
studies benchmarks or simply logic now
when we get to level two we need to
discuss the components of your offer and
this is where we progress to the second
level of our blueprint now that you
understand the psychology behind
creating irresistible offers you must
package your offers correctly so you can
clearly communicate what it is that
you're offering the components to cover
when packaging your offer must include
outcome now obviously this is the
outcome achieved by the client as a
result of claiming your offer it is
crucial you outline exactly what you
will deliver and it should always be
written into the contract so let's build
an example as we go over them an outcome
could be 30 qualified booking
appointments for your client's business
next is duration now obviously duration
would be how long it takes to achieve
the outcome in the contract in this case
let's say it's 90 days next up we have
the methodology now the methodology
should include easy to digest steps and
an explanation as to how you go about
achieving the promised outcome and as as
mentioned previously in key trait 2 out
of the seven key traits of a good offer
your explanation must be clear and
concise I like to break it down into
three steps like I mentioned earlier
after the methodology is explained and
the client now knows exactly how we're
going to achieve the promised outcome
the next component should help make the
offer an easy yes in the eyes of the
client and one of the ways of doing that
would be a strong guarantee guarantees
will position your agency as more
valuable because you remove risk from
the client's perspective when you make
them understand that there is no
situation where they will be worse off
after working with your agency that
increases their trust in your offer now
guarantees can be overwhelming at times
as they tend to be complex so for this
reason I'm going to record a separate
video explaining in depth each type of
guarantee and how you can take advantage
of them to make them easier to
understand but just to name a few you
have a money back guarantee now this is
when you offer a full refund if the
promised outcomes are not met and
obviously this enhances trust but can
also will potentially attract
non-committed clients next you have
money plus cash back guarantee and this
is when clients receive a refund plus a
cash bonus if promises are unmet This is
highly compelling for marketing but can
be risky if not managed correctly I do
not advise using this guarantee as a
beginner next up we have what I like to
call work for free until we do guarantee
and this is where you continue providing
services at no extra cost until results
are achieved and this attracts more
committed clients which which is what
you want but is challenging to Market
next we have a PR guarantee and this is
when you refund a proportionate amount
based on undelivered Services now this
maintains fairness and protects profit
margins without significant drawbacks
now for the sake of an example here
let's use the work for free until we do
guarantee the next key element is free
value now if you really want to stand
out as the go-to agency within your
Niche free value is a great way to
increase the attractiveness of your
offer at relatively low to even no cost
C to implement now here's what this
could look like you could do lead
reactivation campaigns so you're going
to reach out to inactive leads to
rekindle their interest and convert them
into active clients you can help them
with reputation management so you can
monitor and improve the online
reputation of your clients growing
through reviews ratings and positive
content you could even offer them a
complimentary simple website to attract
potential clients and showcase your
capabilities you could help with free
resources so you can provide valuable
resources such as ebooks templates
guides to demonstrate expertise and
build trust I'm not saying you have to
do any of these but don't sleep on
adding these to your offer where
relevant so for this example let's say
we do reputation management I've chosen
this because local business customers
tend to make decisions based on reviews
I mean to be honest when was the last
time you went to a restaurant rated
three stars or less on Google reviews
probably never now the final key element
of the offer is pricing and this one is
I mean it's pretty self-explanatory this
is the amount of money that you're going
to get paid to deliver your services now
as I said before four if you want to
know how much to charge a business in a
particular Niche just ask yourself how
much money can you make the client in
that particular Niche now After figuring
that out you can go and structure your
offer so let's say we charge our client
$2,000 for our services in this example
so if we combined all of these
components mentioned in the example the
offer will be something like this so
this is the offer but the way we get our
clients result is by running something
called the 90-day lead accelerator
system the way we do this is simple and
can be broken down into three easy to
digest Steps step one is we create
authoritative paid online campaigns to
collect your leads step two is we
qualify these leads based on your
specifications to ensure that they are
quote ready and get rid of all the time
wasters step three we book The qualified
leads straight into your calendar so all
you have to do is show up and seal the
deal so what we're promising you is 30
qualified booked appointments with your
ideal customers in the next 90 days and
on top of that we're also going to
implement reput ation management
campaigns so that way you have a 4.5
plus star rating on Google reviews
making you the top pick for your
customers in the area and the system is
just a small investment of just $2,000
per month with a work to result
guarantee meaning if there is a case
where we do happen to fall short of the
promised 30 booked appointments we
pledge to work for free until we make up
the difference so with all that being
said would you be opposed to getting the
ball rolling today so now you already
understand the Gap you have crafted did
your offer with me but you're looking
for one multiplier the one thing that
all the best agencies have in common
that will literally determine if you
make 10 times or even a 100 times as
much as your competitors so listen here
imagine you have two agency owners
offering the same service in the same
Market the first agency owner struggles
to sign clients on a low retainer of
$500 but the other agency owner can
charge upwards of $10,000 per contract
what is the differentiating factor that
allows the second agency owner to charge
so much more the answer my friend is how
he frames his offer now there's a very
common misconception that when an agency
owner can't sign clients it's because
the market is flooded or it's been
saturated which is wrong by the way
niches do not saturate offers do so your
ability to create an offer that's unique
in a saturated Market will allow you to
find blue ocean markets and ultimately
sign an abundance of clients because
your offer resonates with the audience
let's say for example you charge $100 to
edit clients videos at this stage you're
just a commodity compared to if you're
charging higher ticket prices but
position yourself as a retention
specialist in this case nothing has
changed about your service you're still
offering video editing but this time you
ensure that clients viewers stay on
their video three times longer than
other agencies can achieve so now you've
been put into a position where you're
able to say f thousand people watch the
video Until the End where your client
pitches his products an increase in
retention will most likely result in a
higher amount of sales for the company
so if you can get a th000 viewers to
stay until the client pitches his
product compared to an agency that can
only get 300 people to stay you will be
able to charge three times more because
you kept three times as many eyeballs
and as I said you're offering the same
service level three craft your $110,000
offer so now that you know the gaap
concept and how your offer leverages it
the types of offers the key seven traits
of an irresistible offer and the key
components that every offer must include
you are set to make those $10,000 offers
a reality this knowledge I shared with
you today allows you to convert more
clients and get paid more and to ensure
that you get it right I've gone ahead
and built a fill-in-the blank worksheet
that you can customize to create your
perfect offer it's honestly really easy
to use and you can find the link in the
description make sure you download it
because it's the same that other
students have used to make tens of
thousands of dollars now the balls in
your court you have the right tools to
create $10,000 offers and all that
separates you from reaching your goals
is just a little bit of work and as
always I'll be watching from afar and
Nhấn vào bất kỳ đoạn văn bản hoặc mốc thời gian nào để nhảy đến phần đó trong video
Chia sẻ:
Hầu hết transcript sẵn sàng trong dưới 5 giây
Sao Chép 1 Chạm125+ Ngôn ngữTìm kiếm nội dungNhảy đến mốc thời gian
Dán URL YouTube
Nhập link bất kỳ video YouTube để lấy toàn bộ transcript
Form Trích Xuất Transcript
Hầu hết transcript sẵn sàng trong dưới 5 giây
Cài Tiện Ích Chrome Của Chúng Tôi
Lấy transcript ngay mà không cần rời khỏi YouTube. Cài tiện ích Chrome để truy cập transcript của bất kỳ video nào ngay trên trang xem, chỉ với một cú nhấp.
