This content is a business and marketing coaching session focused on building a strong brand and sales strategy through a "through line" approach, emphasizing permission marketing, authentic connection, and clear messaging.
Mind Map
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Some deep breaths. Let's bring it down.
Oh my gosh, I needed that.
So, I've got a lot for you today. And
it's really important actually that we
move our body. We get ourselves like
here present
in the room because today is going to be
like a lot to work with. And I like the
first thing that I actually want to tell
you is like promise me
that today you're going to have a growth
mindset which means that like you know
when there's a lot of stuff maybe even
you haven't heard before and you're like
I don't know how to do this like wait
hold on like okay like you can you can
replay it and also like growth mindset
like if I'm in a snowboard lesson I'm
learning like and I always use this
analogy because that [ __ ] was really
hard for me like I'm just saying that's
why I use it as as a metaphor And it's
like, "Okay, do this." And I'm like, I
started to feel overwhelmed. I'm like,
"You know what? I'll just take one
thing." And then I'll be like, "Can you
repeat that? I'll rewatch it. It's all
new to me." And so, if you guys knew
this already, you wouldn't be here in
the room, right? So, part of it is that
like part of some things that I say are
going to validate you, be like a
remembering, be an activation. Some
things are going to be like ah they
might feel
um they feel expansive but like new you
know and with newness it's so important
to have a growth mindset just like just
cuz I don't know how this applies yet or
I don't quite grasp it yet get excited
cuz now heck yeah I can rise to the
plate and apply this to my business. So
are we ready? Are we excited to be here?
Do we have new Cloud 365 members in the
house? We've had 12 new members. I'm
freaking out. We've got Vortex here
today. We have some club alumni. So, I
want to know where are you coming in
from? Is this your first live with
Living Brave? Did is this your first
like year-long experience with us? I
mean, this is so cool. I'm so grateful.
Like, last night like, okay, going to
bed. Not going to bed yet. Okay, going
to bed. Like, I am so grateful. I feel
just so lucky. And I really just want to
say I know there's so many places that
you could be and it really means the
world that you're here. It says so much
about your trust in Living Brave and in
me and I'm so happy you've had such an
incredible experience so far in Money
March if if you're here. We're just
getting started and my whole intention
is that like this class alone like when
I talk about like present your bonuses
like just this bonus is worth the whole
offer that actually translates into the
experience. That's the next piece of the
equation. So that's my full intention is
that you're like, you know what, I would
have signed up for this VIP tier just
for this class alone. So that's my
intent. And also my intent is that we
just have so much fun because the truth
is, as we've been talking about, sales
is not a onetime pitch. It's not because
I finally nailed my it could be this
could be big for you, but like I finally
got the right wording on that brand and
marketing message. It's like no, it's a
an energetic inevitability when you
build a field of resonance around you
and you allow creativity and life to
really move through you. Less thought,
more action, we keep experimenting. We
get in the right network,
right? And so that's why I really want
you to make some friends here. And you
know, you're having fun because then it
feels harder not to because like that
Jeff Bezos like Amazon shareholder
letter I sent you guys that um where he
was talking about like you know let's be
honest about the effort that it takes to
just maintain our weirdness like when
the world is pulling us back to normaly
like man we've got to not just rely on
our willpower right but set up the
conditions to thrive and you know for me
that's like what the daily club
experience is that's like it doesn't
mean that you have to plug in every day.
You know, I always talk about the pool
analogy, like, I wish I didn't get this
pool. Oh my god. Cuz every time I look
at it, it makes me feel scarcity that
I'm not in it. It's like, no, no, no. I
go in the pool once a year. I'm like,
that's cool. I I love this pool. It was
a memory for a lifetime. Let's go. So,
really in the club and and in the living
brave world, we're going to reprogram
like abundance is abundance. And just
like there is no scarcity. Sometimes
we've been so programmed to like
overwhelm and lack that we see it in
more. And it's like, how is this
happening? You know, and to see like, oh
my god, I got myself such amazing
support. Like, this is so cool. And and
there's so many people to connect with
and that's why we have in all of my core
experiences now at least a year. Like
that's what they were always meant to
be. And then it's like year one is
typically just the warm-up. Like we're
meeting people. We're dipping our toes
in. So much can happen. And then from
there, we keep applying. And who's here
for like the long game? who's here for
more than like if this works in a couple
months. Yeah. So, a lot of the stuff
that we're applying like it's year six
now I'm headed into and I'm like I still
sometimes am like that's what I do. Like
I'm like wait okay wait this is totally
clicking now. Right. And so it's just
like that process of refining and really
living brave and in this coaching
experience it's never around fixing.
It's never around doing it wrong. There
actually so many ways to grow. And um I
really look at like you can't f up your
art, but we're all artists and artists
learn from other artists and you get
mentored, right? So you can learn
different styles, you can try things on
and you can be like ah this could make
it better. Let's refine here. Let's
tweak here. But it's never about like
what am I missing? It's really like how
can we take this to the next level and
what might be a great addition, a great
tweak, a great shift. So we got it. Did
we get this? Does it feel refreshing?
Are we happy to be here? I'm going to
kick myself if I don't tap into the chat
box. So, let me tap into the chat box
before we dive into this presentation.
Feel like I've already lost my voice
because we're probably going to be here
for more than a half hour and then you
learn something about me today, which
this is hard when I get asked to speak
on other people's stages. Don't worry, I
will within five minutes try to hit the
time. But when it's in my space, I'm
like, we're going to do a little Tony
Robbins like who knows, you might be
here for 16 hours. Okay.
But I respect your time. And that's why
we always have um our replays for this.
Okay, eighth year in business and I just
relaunched. So excited. Gorgeous Vortex
sister here. Happy to listen to your
audio before this call. Oh, I love you
guys. 7.5 years in business. Three years
with Living Brave in it for more than a lifetime.
lifetime.
I'm here for a lifetime. Year 10 just
getting started. Me all in long game
alumni in the house. And Cat spent a lot
of time in the vortex in the club before
joining vortex alumni. So happy you're
here. Uh losing my living rave call. So
pumped. Just joined the club. I have my
ticket for living brave live. What?
What? Oh my god. Come from cannot vortex
sister in Toronto. Stepping into our
wealthiest self. Long game abundance. Me
Daniela so I literally don't know how I
would have kept going this quarter
without my vortex fam and all you do and
share. So thankful I joined September.
We love you and I'm celebrating you and
your massive wins. Moon now on her third
year in the vortex. This is awesome. Uh
Colombia living in Germany. We have such
a global group. You might find someone
who's living like down the street from
you, which is so cool. Who? And people
have watch parties. I mean, if you're in
Colorado, I think we've got a growing
Colorado crew. There's like watch
parties together. So, go meet all you're
out there. Colorado. Um, Colorado living
bravers. Okay. First time in the club.
Amazing. Pennsylvania, UK, Vortex in the
house. I'm so grateful for you.
Seriously, you guys are like so awesome.
This is the coolest group I've ever had
here in Iowa. Jump straight into the
club. First time here. Vortex in the
house. Annie, Whitney. Oh, awesome.
Okay, Montana. I mean, I always like
read the chat after when it's big calls
like this. I can't help myself.
Sometimes I still do on my mastermind
calls. I'm like, I have FOMO. You guys
are having so much fun in here. So, just
my one ask is that you just find one
person who you haven't met today. If you
know that they're new here and you've
been here for years, like just send them
a little flirty message like
who's new here. Oh my gosh, who is here?
Arena, this life around,
babe. How are you? I remember I was in
that program with you, you know, and of
course you want to be present. And so I
just ask like because you guys are all
so like in the community.
We have a follow thread like everybody's
Instagram's in the Facebook group. And
what I would say is like if you guys
engage connect with each other
mastermind in the group and you just put
your Instagram like it is such a cool
way to connect because when you're like
who's that girl you know when you're the
like who's that woman and then it's like
I'm going to go find you. I'm going to
look at your stuff. And so here just
like really being present and using the
chat and really using all the spaces for
like connection and learning and
supporting one another to just keep it
like super good vibes because you know
you've been a part of those groups where
you're like borderline I don't know if
this is a promotion or this is a
question and so for that I'm just like
everyone no one paid to be pitched to
like let's just have this space for like
learning connection and be as present as
we can and just trust like you guys this
is Anna Anna Doul calls it a collective
products fee where she's like we are all
growing and evolving and especially when
we learn how to dial in and aren't our
unique thing. Like we are seriously like
growing in this collective products
because we all have our unique magic to
bring to the world. So you're going to
find collaborators, clients, people who
you want to hire um all within this
space. That's that's part of what makes
it so special and it happens so
organically. Okay,
scrolling down. Okay, anyone here from
Rivier? Maya, brand new here Brazil. Can
I come to a watch party? Yes, you guys
have to connect. Okay. So,
So,
let me pull up my notes cuz who here has
So, in the vortex, I've been actually
doing a lot more of the workshop style
classes cuz we'll do a program and like
money march. It's got a lot of material
and like those magic business call that
assets, wealth, and offers call. A lot
of material. I actually want to take
time to like apply it to you guys. So, I
did this with like a one to many sales
workshop recently in the inner circle
mastermind and I think it was I think
Meera was like this made me want to stay
on for like year four or something like
it was really like really powerful and
the whole name of the game is taking
action you know on our business. So, um
also I wrote if you guys want to take
like screenshots, boomers, things like
that. I love this. It actually makes me
so happy. I love to reshare and I love
when we end the call hearing your
feedback and actually seeing that this
happened and it also encourages other
people who weren't on the call to come
to the call. So introduce yourself in
the group if you haven't already.
there's an introductions thread um
mastermind together and I'm going to pin
all my messages like the messages that
get the most like emoji responses like I
don't know if I'm going to get to all of
them but I'm going to spend a couple
hours a week during money march in the
mastermind and really go okay what what
questions are going to be most
beneficial to the group and then pin all
of my messages so all the pinned
messages in the VIP mastermind thread
are at the top right if you just click
pinned and then the team is actually
going and summarizing the question and
my response is this We're always looking
at ways to like make your experience
more streamlined and like I'm all about
high cash or low maintenance like super
simple. I'll tell you money march is not
uh there are parts of it that aren't
ain't low maintenance. Like there are
definitely parts that are uh more
complex but you know we're it's worth it
right. Um, so thank you for like, you
know, navigating all the technologies
and things like this, the bonus classes,
courses, and surprise, you guys are
money march VIP in the club. So you'll
get all of the the magic business,
wealth, assets, and offers, upcoming
Q&A. You guys are going to get all of
that inside your vault on replay as
well. So you'll maintain access to all
Money March, all the content, all the
bonuses. Really cool. And also other
stuff. It's in your member vault
account. and um that's where you'll
access all the bonus classes and courses
and things like this. Then we hang out
on Telegram and the only time that our
daily messages I just feel called to
share to over just tell you this right
away. Um, the only time the messages
will ever be in a broadcast are like
during money march because money march
now doesn't get access to the club. But
typically it's all just shared in like a
show only channel so you could listen on
the go in our telegram group which is
one group and then if you never open up
telegram and you just love listening on
a membersonly podcast we have hello
audio and if you're year two you'll get
all of year two and then year three is
going to start dripping. If you're in
year three every day into April you're
going to get a new training. Okay so
today is big. You've already promised.
Say promise in the chat that I'm not
going to hold back and that you're going
to rise. You're going to be like, "This
is so new. I'm rising to the growth
mindset." Growth mindset. I'm not
overwhelmed. It's abundance. And that
you'll really pay attention because my
intent is it's worth the whole year in
VIP. Yes, you'll have access to the
replay and go run and post in the group
if this is supportive for you. Okay. Who
is who has sold every day in Money
March? And who is calling in the grand
finale prizes? you're like, I don't even
know what they are yet, but I know I'm
winning it. I just also want to say that
I decided we're going to close down like
the 15th feels good. Um the money march
challenge. So, people who just joined in
for the $30, they'll get access for the
month of March. So, I still feel like
two two weeks access is so worth it. But
if you have anyone you want to invite,
um I might do a little wiggle room like
people want to get into the VIP. So,
we'll see. Um it would just be today.
and the Okay, so we have the clothes
coming up in 2 weeks and to and that's
really about I'm scared honestly. I'm
like I'm really on my edge. I'm like am
I really going to do this? I'm like I'm
just going to not even give them theory.
I'm just going to show them how I can
help them close DM conversation. So
that's an edge for me. I'm very excited.
And today is all about the throughine.
So who here's heard me talk about the
through line?
Yeah. And you're like, "Ah, you're
starting to get it. We're going to dive
so much deeper into it." So there's so
many ways to conceptualize this. It's
like, how do I take someone from this is
cool. I'm writing a fire emoji. Who here
has people writing fire emojis on your
content? I like you. They're following
you. That's huge. By the way, to where
the heck is the link, I literally
already found the money march page. I've
signed up. I found the page for the
club. Can I can I join? Is this the
right place to join? Like that through
line of this is so cool. How do I work
with you? And ultimately, I want to
expedite that process. So, this process
here is why selling a $30 offer on the
front end, we might be having, we've had
million- dollar months before, but we've
never had a million- dollar cash month.
And so, right now, we're like on track
for our first our highest million dollar
cash month,
selling on the front end, a $30 offer,
and then a $2,000 offer. This is the
process that I have used reverse
engineered the process and have been
supporting my clients with behind the
scenes. The through line and why it's
such a powerful
um concept and there are many different
ways to put it into practice. Here's the
thing. I don't want you to get in your
head because when you are intuitive
about what moves people, you understand
like how to speak to people and like you
know we're embodied. We feel like we
have a message that's serving people and
the invitation to our offer like I
always love to keep things very simple,
right? But sometimes who here feels like
you have a million ideas like you're so
passionate about what you want to say.
This all the through line and certain
context and frames I'm going to give you
are not the end- all beall. They're not
here to get you confused and they're not
here to box your magic in. They're just
here to be like, "Oh, okay. Wait, I'm
getting it." And that makes you more
excited versus like how I could feel
sometimes where I'm like, "Wait, what?"
Like, but there's no right or wrong.
This is just something that someone made
up to help you understand your message a
little more clearly, right? But what I
found is like when we're not confused,
typically like other people aren't
confused, but when we have some kind of
like this is the rule and it needs to
fit in this box,
um there are so many exceptions to rule.
The part of the Rockstar program is like
I am the statistical outlier. I am the
exception to the rule. I don't make
sense. Therefore, I get results that
don't make sense. And this is just here
to add a little bit of structure. So,
the through line, sales is a magical
process, not a one-time pitch. So, the
through line is understanding by the
time you make your offer, I want people
to understand what you're all about.
Feel a resonance to your core message
and your big idea to know what the heck
you're all about.
And then understand your marketing message
message
like which is basically your big idea.
We're gonna go deeper. Don't worry. Your
big idea but with stickiness.
I know what she's all about. Like the
stick the story. You know a marketing
message is typically like there's a core
story around the brand. So they
understand what you're all about and
they understand like how you uniquely
support people in getting to where they
want to go. Like what's your thing?
What's the story behind this? Right?
like okay show she's all about shame as
the source of your power and oh yeah she
built a business off HSV like she said
HSV is the best thing that happened or
the vulnerability project right and then
now I know also what it's going to do
for me I'm like I get what this is all
about I see the marketing message and I
also see like the sales message which is
why should I buy this thing who here
sometimes feels like people don't even
know that you have an offer so we're
talking about that today like hm like
What is this brand all about?
Like what is the big idea? It's like the
brand message big idea, but the
marketing message makes your big idea
sticky. So I don't just say your shame
is a source of your power and your mess
is actually your magnetism. We tell
stories around being told that we're
have to get our [ __ ] together, right? Or
watching a presentation and feeling like
you're going to pass out because it's so
masculine or being in a room full of all
these women in blazers with their legs
crossed taking notes on pain points,
right? like this is the stickiness
around our big ideas and then the sales
message is like why should I buy it
right so
compliments to this are going to be one
your vibration because none of this
matters the uno unseen unspoken I'll
have what she's having the thing that
makes everything lighter of just like
what the heck are you on and how could I
have some of these drugs you know like
we talked about in magic business like
when you are someone who is a conduit
for joy for life force passion for just
like the freaking truth and it's like I
don't even know what you're saying but
who you're being and the way you're
being brave not even so convicted but
you're willing to go first and all of
that the unseen unspoken vibration this
is so important okay to complement this
your movement
who here is here because someone shared
they're like ah the through line
happened really fast for me because
someone shared about this and said it
was great and like your movement really
like the the movement is
self-compounding. So that's like people
sharing it for you. There's an affinity
right away. There's no other option is
the movement piece. And I'd say it's
related a little bit different. Brave AF
is a great course for this. Your
movement. Okay. And then I would say
anyone who has the Rockstar program or
the Rockstar program, it's right now in
the vortex. the Rockstar. When they talk
about the Rockstar identity and the
Rockstar brand, this is a great
compliment as well because that program
is really about dialing up what makes
you most different and building this
undeniable like um this undeniable brand
with your artistic genius and like the
artistry and how we can bake artistry
into our offers, our marketing um
embracing controversy, all of this. The
one to many sales presentation is in the
vortex and I would say that would be
after this presentation to design your
one to many sales pitch. Go do that
after this. This is for anyone watching
this who's wants to know our
complimentary programs. Launchpad is the
process of actually launching into the
world. Storytelling mastery is a much
deeper dive into when I talk about the
marketing message today.
Storytelling mastery is going to be a
great place to learn how to tell stories
that stick. Voice is very good for
liberating your voice, your message,
your mission. Um, and then two big
business programs. When it comes to
we're going to touch on offers today,
but when it comes to the compounding
cash flow model, team product suite, um,
and more advanced marketing cash flow
models, scaled, and the basics of like
actually building out your offer, what
I'm going to do today, the niche and the
brand and the pricing and all of this, I
would say EBA. Okay? So, I want to put
that out there. Um, but I've got
probably like 15 pages of notes. So
let's let's get rock and rolling. So the
through line here it's based on the fact
that rather than interruption marketing.
Okay. So who here knows the difference
between interruption marketing and
permission marketing?
Interruption marketing and permission
marketing. Okay, this is exciting
because a lot of people act like
interruption marketers when really what
we're doing is we're building who here
is an organic business. And it's okay if
you use cold ads, but a lot of what
we're teaching here is
relationshipdriven business. So, it's
not a one-time pitch. It's a magical
process. And so, interruption marketing
is like cold ads, popups, mass mailers.
And this kind of forces messages upon
people who didn't ask for them. And it's
okay, but they didn't ask for it, right?
And so, it's actually a different style
of marketing because you've got to look
at immediate conversion,
right? Most of us have a permission
marketing system and this is a coin this
is a term coined by Seth Goden and I
have the [ __ ] it I'm in program if
anyone is in there I talk a lot about
permission marketing um it's built on
relationships so here's how it goes in
exchange for value
I'm going to go deeper into a
relationship with you
right so this works better in the long
run because it fosters you're not so
concerned with immediate conversion
you're building relationships and trust
and it makes sales more organic like on
the right day I'm a yes right this feels
better for them like it's not all about
like your immediate right and at any
point the customer can go unfollow
at any point unsubscribe and so what
you're doing permission marketing is
where businesses get consent from your
audience to deliver promotional messages
so it's like ah this is fun this is
entertaining I like this. This is
valuable. I'm following. But what
happens when I follow you on social
media? Now you post a little slide about
your new offer. But I gave you
permission to market to me. I'm going to
sign up for your $30 challenge. I'm
getting so much value. I'm meeting
people. This is so great. Oh, I hear
about the next level of your offer. And
so we're going deeper and deeper and
deeper. But at any point, you could say,
"I'm out." Just like a relationship.
Like, do you want to come to the movies?
Do you want to go on a date with like
you want to go on a date? you want to
meet my parents at any point. It's like
no longer works for me. And that's why
our this relationships are everything.
You want to you want you don't just want
to look at like immediate conversion.
You want to look at, okay, you know
what, the quality of these
relationships, not turning people off,
right? Not treating people as a one-time
sale is very important because any any
point they go, what WTF, right? Okay.
Um, so instead of interrupting people
with ads they didn't ask for, like TVs,
TV commercials, and cold emails,
permission marketing builds relationship
by offering value first and earning the
right to communicate.
Earning the right to communicate to our
people. So, the key aspects of
permission marketing, an optin audience.
Who here has a social media page? That's
an optin audience. And you know what's
exciting about this, too? You can opt
out at any time. You can opt in. You can
opt out. People opt in and out couple
times a month. People can do this at any
time. Who here has an email list? This
is great. Like if you're really looking
for an exponential growth curve, it's
not just transactional business and
you're looking at nurturing, building
relationships so that sales is an
energetic inevitability using permission
marketing where you have an opt-in
audience like an email list, right?
People follow you on social media. Um,
and it's valuedriven. So instead of
pushing a hard sale, right, you provide
useful, engaging, entertaining content
that makes people want to hear from you.
Who here is like, "Oh, damn." Like who
here has a business that you're like I
unsubscribed immediately because there
was nothing that was like in exchange
for being promoted to I got something
useful. I got something engaging. I got
something entertaining. This made me
laugh. This I'm saving this like thank
you. I felt something. I'm inspired.
like our brands both have promotional
messages and they have that the value,
the entertainment, the use for people.
But you see like a podcast that's like
all useful, entertaining, engaging
content. If they don't have something to
sell, sometimes they'll just put an ad
there. All right? And that's like for
permission for listening to this for
free. There's an ad. Okay? So, and
they're built on long-term
relationships. So it focuses on trust
and ongoing engagement rather than just
one-time transactions. And there's also
personalization. I talk I call this
boutiqueify your boutiqueify method in
uh the brave vamp program. But like your
audience has chosen to hear from you and
so the messages can be really tailored
and like relevant to your people which
is super cool because it's relationship
driven. Um examples email newsletters
um where people sign up for insights and
tips and exclusive content. You might
even have like I have the lounge, you
know, people like on Instagram. It's
like I I might send like, "Hey, I just
posted this new thing." And someone gets
a popup. You know, there's like all
certain kinds of ways
um that we can do this. You have your
friends only. You do free webinars, free
classes, challenges, trainings, um
in-person maybe events that require a
sign up but are free. Um following a
brand on social media and engaging with
their content, loyalty programs. Now,
okay, the [ __ ] it I'm in program. I give
like a lot of examples, but I would say
like how to make this really fun
actually to build loyalty and engagement
and make people feel like they are like
absolutely playing in your brand. Like
the deeper I go with this brand, the
more fun it is, the more value that I
get. You know, people do rewards, offers
for loyal customers. Um, but this
approach fits really well with authentic
magnetic community-driven style of
marketing we teach at Living Brave
because instead of chasing people,
permission marketing draws in the right
buyers who just resonate with your
message and build that loyalty with you,
right? So, um, if anyone has the effing
I'm in 600K in the DM training, um, I
talk about some really fun ways to build
loyalty and capitalize on permission
marketing, but I would say that like
money march is a really cool example.
It's like in exchange for value, you
know, in exchange for learning about who
you are, what you want, um like
participating the challenge and get like
offering you deeper ways to serve you.
You know, there are these bonus. It's
not only the challenge, but now every
week there are bonuses. It's like all
kind of permission marketing and
gamifying the whole thing. Um okay, so
the third line, I just want to put that
out there. It's an important
distinction. The through line is taking
someone from I'm interested. This is so
different, cool, entertaining, funny,
captivating. It doesn't look like just
more of the same.
Okay, who here has has Okay, so I'm
going to tell you A through B. Who here
has been on the Brave program and heard
me talk about the through line the it's
a fourstep thing. Okay.
A is and thinking about it especially
with like social media or permission
marketing or an email option or
something like this. It's huh
if you see someone's page and you're
like I've seen that before. Who here is
like that kind of looks like this other
P. I know what this is all about. I get
it. The branding actually looks exactly
like these 20 other people. But you see
something and you're like pinned at the
top. was like the war on happy people or
there's some like something crazy in the
bio that's like mama five traveling in
my van. You're like what? Like there's
just something that you go wait what
like or there's something at the top
where you're like heck yeah wow that's
so inspiring. That's so different. That
person just like really I I haven't
heard that before. This is cool. This is
entertaining. This made me laugh. Or
this is different, right? like you're
not using like so much jargon like I
help you live a better life and like
live living life. You're just maybe
there's something like edgy about you in
there. Maybe you have like you know some
thought leadership pinned to the top or
doing a hot take on something. You're
saying the opposite of what people think
you're going to say. Um this is this
like okay it doesn't look like more of
the same. I'll follow. So Mirror's here
today. It could be like financial
advisor. I help people make more money
with less effort, you know, or she's
like, I help millionaires make money in
my slippers, you know, rich hippie. And
you're like, rich hippie? Who is this
person? Like, I would like to know more
about who this is, right? And so that is
a little bit of like, huh? Wait, what?
Like, this is interesting. This is
different. This is unique. This is
something that I might even want to tell
someone about later. Like, wow, there's
this woman online and she's talking
about like her HSV. Yeah. publicly.
That's the best thing that happened to
her. There's this freaking person right
here. and she just this mom and she lost
she lost her husband in her 30s. She had
two young kids and she started this like
brand where she helped people move
through their grief with like exercise
and community and she's like totally
like putting a like a spin on it to like
find find joy and livveness and the
grieving process. I think you'd really
like this Emily Bingham, right? Like
there's something that's like whoa
that's like big. And so this could be
connected to your big idea. This could
be just like a good hook. It's going to
be something that I'm I'm going deep
into it because I want you to get it,
but we'll workshop it. Okay. So, that's
always a that I talk about in the
okay, I started following you, but now
we have surpassed the algorithm because
I am invested in you. And this is where
the power of a personal brand comes in
or again like it's just a brand in which
I want to hear from you. So, this works
really well with a personal brand
because I believe personal brands are
the longest form of media. People love
binging shows, they also love seeing
your story play out, right? But like I
think about people even who don't have
the personal brand side of it. Is there
like an unfolding story or the I want to
hear from this person? There's like a
lifestyle element. You know, who here
has done this? Like I wonder what so-
and so is up to? Yeah, like I'm
searching your name in the search bar.
I'm I'm invested. the algorithm is insificant
insificant
and that's like I've built a
relationship with you like this is and I
genuinely this comes from genuinely
loving that like who here lost that
magic spark with your audience that
you're like this audience these are my
people like these are my people when I'm
like going through my pregnancy and of
course I have my friends my community
but what better community I'm invested
in them they're invested in me hey guys
do you have do you have morning sickness
remedies like, you know, what did you
do? Anyone experienced HG? Like, hey you
guys, I'm thinking about buying this
car. Like, I'm I'm like, this is huge.
Like, I've been talking about buying a
house for my parents for so long. Like,
I want to show you a couple of the
houses we looked at. Oh my god, I wonder
if she got the house. Like, this. Okay.
And this is what point A and B where a
lot of influencers because influence is
so important.
influence your ability to sell other
people like people who invited dozens of
their clients
to Money Marge. They had the these two pieces
pieces
something of influence above any of
their specific offers and marketing
message and sales message. It was
influence. It was I like this person. I
know what they stand for. I trust them.
Right? It's different. It's unique. I'm
I'm a I'm here. Right? And so a lot of
influencers have A and B, but they don't
have the next part. And that's why they
sell other people's products. And so the
next part and where I see a lot of
business people do really well and
they're like they know their problem,
their clients problems. They know ex
they're teaching, they're educating,
they've got sales locked, but they don't
have the this is so cool. This is so
exciting. This is so entertaining.
There's something about this. I mean,
talk to somebody about it. Feel like
it's awesome. And then also I'm
searching this name in the search bar
because I genuinely look forward to
these messages. Okay. Then three is oh I understand
understand
what this is all about. Like I am
visualizing myself buying this product
or having this product and I call this
like I see you. So if then I start to
coach and I start to like teach and
mentor or I start to share something of
value that provides maybe a micro
transformation to my specific person.
I'm like hey here's what to do when you
know you're delivering this awesome free
experience and you're starting to feel
like oh like fear right before you sell.
I want to give you the pep talk that I
give all of my clients that is you know
help so and so do this. Okay now I want
to listen and I might save that for
later. you're not even paying me
anything, right? Or I might I might tell
even a story that gives you some value
and you're like, I'm saving that for
later. Like I understand what this is,
what she's all about, what she sells,
right? Like I've seen the product and
how it works. Like someone's like, I
don't know, makeup professional and
they're like, there's a before and after
and like this is what I do with my
clients. And you're like, oh that's so
cool. And you're just like, I love this.
you know, this is awesome. I see you. I
see what you do. I see your product. I
see your service. And I might even be
going to bed thinking about buying it.
Like all of a sudden, you're coaching me
in my sleep. Sho or like all of a sudden
I'm visualizing myself like using this
product. Like what? You know, all of a
sudden I'm visualing this this in my
house and like what it would do because
I understand what it does.
Point four is
I see me in this which is like oh I feel
uniquely called forward out like cuz I
always tell this story I had a friend
and she's like burying the love
relationship space and I loved all of
her stuff like I totally understood what
she was all about what she did and then
one day she was like so these are the
couples that I work with here's how many
times they're having sex a week they're
entrepreneurs here's the conversation
they're having here's what they're
trying and I'm like what the hell? And
I'm like, wait, I was liking all your
stuff and I like, but now I think I need
to like book a call with you. And this
was like years ago, you know, it spoke
to where I was at. I was like, oh, I
understand who she works with and I feel
like that's exactly where I'm at and I
understand now why I should buy this and
why it was uniquely made for me.
Okay. So, a lot of people hide that they
have the business part, what the product
is, who it's for, and why people should
really buy it. Are we tracking? If we're
tracking, right, tracking, cuz we're
about to take it to the next level.
Okay. So, components of the business who
who
listen to that message and money march
around your brand message, your
marketing message, and your sales
message all stacking on top of each
other. We're going to we're going to
dive into that more.
So, your brand message being your big idea,
idea,
and we'll talk about what a big idea is,
but it's something that's like often if
it's an inversion.
Okay? So, the opposite of what people
think that you're going to say, your
shame is the source of your power, don't
die, right? Like, don't die. Your shame
is the source of your power. Okay. Um,
hey, let's see. Reclaim
reclaim your um the power of your
femininity in your womb. [ __ ]
reclamation. Is that like a big idea or
what? You know, GPS, you're like, "Oh my
god." So, the big idea, oh, I'll give
you more examples of this. And then the
marketing makes the big idea sticky. So,
it's a hook and a story in which the
punchline is like
the point. Usually, we lead with the
point and then we just start teaching.
where like your shame is a source of
your power. Vulnerability is the key to
everything that you want. And here's how
you unlock your vulnerability. No,
No,
HSV was the best thing that ever
happened to me. Or I'm I'm diagnosed
with a highly stigmatized STI or
something that hooks people in. And then
I tell the story of the vulnerability
project and how I told everybody that
I'd ever had a crush on my deepest,
darkest secret. I thought I was going to
die. And people tried to make out with
me. And all of a sudden I was feeling
light and I was feeling free and I get
and at the end people are like holy [ __ ]
maybe my shame is a source of my power
and vulnerability is the key to
everything I want at the end. And I'm
like if you would love to learn this I
have a program around this because once
you start to use the shame as a source
of your power and once you learn how to
use vulnerability something that is
empowering and you're going to walk
through the world you're going to not
overthink so much and be so insecure.
You're going to be able to speak your
truth. You're going to be able to
magnetize people around you. You're
going to be able to, you know, um, be
vulnerable in relationship and open your
heart. Like whatever it is that my
specific client wants to do. That's the
sales message. Okay. So, the big idea of
brand marketing is the hook and story
that makes the big idea stick. And then
sales is why should I buy it? Okay. I
want to hear if you're having any
breakthroughs throughout this
presentation. If you are in Brave AF,
um, and I'll just cover a little bit
today. We can't go deep onto it but this
is the idea of the co-cententric circle.
Um another again these are all ways to
just conceptualize your business. So we
talk about the co-centric circle which
are three circles and they all overlap
in the middle right and this is what
makes us in a category of one. So what
is the outcome? Where are we going? You
know when you have an offer like where
are people going and why does it matter
What's the vehicle? So, how are we
uniquely getting there? We're on the
chill rocket ship, you know, attraction
based business. It is um how are we
uniquely getting there? It's quantum
realignment work. Thinking about Jamie,
you know, it's whatever your vehicle,
your method is. And instead of saying I
teach energetics, I might say I teach
these advanced Jedi skills and life
artistry tools, like something that
makes it your own, right? Where someone
goes, I've never tried them before.
The Vita method, right? you're like,
"What?" Like, "I've never tried." It's
your method, your vehicle, where we're
going and why it matters to people and
the culture around your brand, which is
like butter, right? And so, the example
I've always used with Christian, my
partner, he had a business where he
taught people how to build digital ad
agencies called Work from Anywhere. And
so, he was like on its own, helping
people create Facebook ad agencies,
other people were doing it. On its own,
people were talking about becoming a
digital marketer.
On its own, there was a dude with a
backwards hat trying to sell me
something, right? Like with all these
together, the culture was like, I'm a
laid-back dude. I like this laidback
energy. I want to I want to build a
business so I can work from anywhere,
quit my 9 to5. That's the outcome where
we're going. And the unique vehicle was
Facebook ad agency. Build a Facebook ad
agency. But he went a step further and
he created a defining metaphor. So when
I'm like if I teach you attraction based
business or I teach you feminine
business sometimes like get on the chill
rocket ship learn my micro movement
method that's just taking it to the next
level where you use your own words and
you design no one's going to give you
permission you just call it what you
want to call it you brand it. So for him
he was like you know those people on the
side of the road who are like sign
spinners and they're like got the big
arms and now I can see the big idea I
can see the defining metaphor. He's
like, "That's what I help you do. That's
the vehicle is we do online sign
spinning." He didn't say like Facebook
ads. He's like, "Okay, so we got the
culture. We got the vehicle
and we've got the outcome of where we're
going." So that's a those that's a way
to conceptualize your business. So we
see here who here has been like, "Do I
have to niche myself down? Someone told
me I should just focus on like messaging
or sales or someone told me I need to do
mindset or I need to do that. Those are
people who do not have an advanced
understanding of what you can do with
your business because I'm not telling
you be everything for all people. I'm
telling you get clear on your business.
But you see now there are so many ways
to distinguish yourself.
Not everybody needs unique mechanism
like in a very specific way. Not
everybody needs to have a clear
demographic niche. Not everybody needs
to have a really clear and specific
outcome. Not everyone needs that really,
really clear culture. But all of these
different things, maybe one of them is
really strong for you, right? And so you
can see that this understanding of like
people are good intentions when they say
you need to be specific, but there are
so many ways to be specific, right? Just
one little topic or like one demographic
is just someone who didn't want to go
far into this. Okay. So, you see here
that if you nail some of these things, a
demographic niche isn't so important or
just one topic. So, your marketing,
we've got the big idea, right? Your big
brand message. And I'll give you examples.
examples.
What I stand for, what this is all
about. The marketing message is the hook
and the story that makes someone go,
I'm it's breaking my belief and it's
showing me maybe the pathway from where
I am to where I want to go is this thing
I just like shifted a belief. I feel
like I'm shifting my identity. I'm
seeing what's possible. Right? This was
helpful, supportive.
And it's doing three things.
It's building trust in you and your offer.
offer.
Two, it's building belief
that I can do it or it's going to work
for me.
And three, it's creating desire for the outcome.
outcome.
We'll go deeper into that, right? But
who here it's like, "Yeah, hell yeah, I
want that. Heck yeah, I trust you."
but this isn't going to work for me.
Or you're like,
okay, I get it. I see how this could
work for me. I want that outcome. The
hell I don't trust this person and I
don't know why I'm listening to them.
Right? Or you're like, I trust this
person and I believe in what they're
talking about and I see the mechanism,
but I don't actually know why I would
want that. Like that does not I don't
want that, right? like this shadow work
into the darkness program. Like I see
that it works. You know, I trust you,
but I don't know how that's going to
help me get to where I want to go. Like
we have not talked about why I desire
this thing and the desire is the easiest
thing to cultivate. We'll talk about
that. So, let's start at your brand
message. Are we cool? I just wanted to
go over all the individual concepts and
now we're going to go deep onto all of
them. Are we here? Are we ready? Are we
happy that we joined Money March VR team?
team?
Okay. I'm going to see in the chat how
we're doing. Okay.
Um, show started with EBA as her first
program funneled people into her world.
I wouldn't say that like I don't I have
so much to say, but I would say that
like no, I think that program just had a
specific marketing message and sales
message. And then I had another program
with a specific marketing message and
sales message, but it was like all the
same brand umbrella. and you know your
offers will like people will go deeper
into your ecosystem which is so cool. So
um yeah, but really it was like organic
permission marketing, social media,
podcast, email list that then, you know,
built built an audience and then people
started signing up for programs and then
what we'll talk about at the end is
having offers in which they're
self-compounding in which people stay
and reenroll and that makes everything a
lot lighter. And we we started doing
that in 2021, like continuity, long-term
offers, things like that. but really
doubled down on that, especially when I
was like, I want to be a mom and you
know, I love launching and doing things
on the front end, but let's have a
back-end system that compounds on
itself. Okay. And now I have two core
offers that have the same cohesive
marketing and sales message. So, right
now we're going to move into that part.
What's so cool is that they're just kind
of packaged in a different way that
really helps me in my brand and my
marketing, my business. There are so
many big ideas and there are so many
angles as you grow your brand. You're
not just going to have one marketing
message even for the same offer. You
might have 20 marketing messages, right?
But right now, what's so cool is instead
of going from like product to product to
product with different like different
messages for each one, which you could
totally do as long as it's underneath
your big idea, your big brand umbrella,
shame is a source of your power, living
brave. I was like, let me just have two
core offers and it's really about this
holistic growth as a whole woman, the
chill rocket chip. Build your high cash
flow, low maintenance movement. Join the
1% happy. Let's do it. Right? Okay. So,
your brand message, your big idea
creates stickiness,
right? I I already want the outcome. A
lot of you who help people achieve an
outcome, and it's a multi-dimensional
outcome. We know this, right? People
already want the outcome. But the point
that you're making
where they're like, "Huh, that big idea,
I can get behind the idea,
right? Do you want this?" Of course, I
want it. But what you're talking about,
this is sticky for me. So, when I said
in Money March, a moral inversion is
stronger than an economic inversion,
right? Like some people their big idea
is like, "Hey, this should be cheap.
Hey, let me um
like deliver this to you in some
different way than other people in this
business have. But when I said like the
moral inversion is so much stronger,
that's how you build a nation. That's
how you build a movement. You can build
a business with an economic inversion.
There's nothing wrong with that, right?
But to have a really strong brand, it's
like find the thing that you're flipping
on its head. I want to hear in the chat
already. Do you feel like you have a
moral inversion of the thing that you
are flipping on its head? Like don't
die. What? Like people are offended by
the way because a moral inversion is
something that people are offended by by
default because it is taking the status
quo and flipping it on its head, right?
We got to we got to do that. HSB is the
best thing that ever happened to me.
Your shame is a source of your power.
What? That's no that what um I was
talking about Christian's work from
anywhere program. It was an inversion of
the 9 to5. So, don't wait until you're
old to go traveling. Like, if you know
how to make money everywhere you go,
like you can go quit your job, travel
the world, like they're enslaving you
with student debt. You don't need
permission. That was his message. It was
like, whoa. Right? Your shame is the
source of your power. Your mess is
actually your femininity, which is the
key to your magnetism
and will make everything so much easier.
Right? Like, this is your big
brand message. I have a few of them. We
talked about with Britney um one of our
Vortex clients who's does creative
direction for us at Living Brave. Like
her style, say she's doing styling,
her brand message could be like you need
to communicate. You're always
communicating on a subconscious level,
right? While you're focused, it could be
like you're focused on copy and better
offers and telling people. But in
movies, movies never tell. It's a bad
movie if they're telling you, right? And
so you've got to show people you got to
create subconscious influence. And it's
like, whoa, that's the brand message.
It's like the inversion that like, hey,
your looks matter. Say, if you say that,
that's like, what? Like your looks
matter. Moral inversion, they're not
supposed to matter. And she's like, they
do. All right. Coke. I was like, let's
use examples like Coca-Cola.
They're like, well, in the 70s there was
like big political turmoil. Everyone was
divided, right? And so they did an ad
with a bunch of people holding hands
like holding hands in a circle like
kumbaya and it was togetherness. The
message is togetherness like in in
opposition to fighting, right? And so
sometimes your big idea has a defining
metaphor that can bake in your unique
mechanism, your unique way of bringing
people from A to B. And I built a six
figure multiple sixfigure business
saying my signature method. So, you
know, like my approach, but like you
know, like actually shame slang was it,
right? Like I help you get from
disempowered to empowered through shame
slang really. And that was kind of like
the mechanism that was the big idea,
right? But for example, if you guys are
were in Brave AF or have that program, I
talk about um the third door, which is a
book written by a man named Alex was the
last name. But really the whole book is
around a concept called pathways
thinking, but he doesn't call it
pathways thinking. He instead gives a
defining metaphor where he's like,
"Okay, here's how you create
unbelievable success even if you weren't
born into it." Okay? Okay. And maybe his
hook is like what he's been able to
create. How I won the prices, right? You
know, with by at age 21, you know, and
you're just like, what? That's the hook,
right? That's a marketing message. But
his big idea is that, hey, think about
like success like it's a nightclub and
there are two ways to get in. You either
stand in line like everybody else, wraps
around the back, keeps wrapping, waiting
in line, or you know someone and your
name's on the guest list. He's like,
"What people don't know is that there's
a third door. It's where you get in
through the back alley and you jump over
pots and pans, you know, and you fight
with a like that you you can find a
way." So really what he's talking about
is like solution thinking, like pathways
thinking, right? Like getting in through
the third door and that's the whole
concept of the book. But now I can see
the big idea in my head. So the chill
rocket ship for example is something I
can see. But I could say it is nervous
system regulation amid exponential
growth, right? No. or online signing if
they grow Vaat agency and see. So there
are many big ideas as your brand grows
and your marketing message um is a more
specific form in a story and a hook. Um
the brand doesn't have to be totally
different than your marketing message.
Your brand message is your big idea and
your marketing message is a specific
version of it. So your shame is a source
of your power shame slang. And I usually
um your marketing message is told with a
story with an aha moment. Okay. Okay, so
like Russell Brunson, big marketer, more
broy space, right? He's also brilliant.
He would call it the epiphany bridge. So
it's like where were you at? What were
you thinking? What were you experiencing
in your life before you found this big
idea when you stumbled across the big
idea, the unique mechanism? Like where
were you? Like he tells a story of like
trying to build his business and then he
a friend called him up and he opened up
his phone and his friend's like, "Hey
man, have you ever heard of an upsell?"
And he's like, "What's an upsell?" And
he's like, "Well, you know when you're
at McDonald's and they say, 'Would you
like fries with that?" It's like that,
but for your business. And he's like,
"What?" And then he started doing
upsells and then he built his business
and then this happened, this happened,
and then holy crap. And that's how he's
marketing his upsell program. Like, you
know, there's just something about it
where it's like an aha epiphany moment,
right? Where you tell the story when
everything changed, the meat of the
story. Um,
and then your hook. Yeah. Marketing
message. HSV was the best thing ever
happened to me. And then the story of
the vulnerability project of using
vulnerability to liberate myself and my
shame. So, for example, a big idea, new
money millionaires.
What? New money like new money
millionaires that the old money had
assets, but new money millionaires have
brands, right? They had physical assets.
We have brands. we have digital assets
and the hook could be here's how I built
a $15 million brand with an iPhone and
no startup capital, right? Like you're
like wait what? Like and then you tell a
story around that big idea. So for
example, the big idea, your mess is your
magnetism. Your mess is your magnetism.
So now the hook and the story around
this maybe
trying to get it together is squashing
your aliveness, making you feel
constricted. No wonder it's not feeling
good, right? And so a hook can be a
sentence that gets people to go, "Wait,
what?" And we'll talk about different
hooks and we'll workshop them together.
I want to know the answer. Like, wait,
what? You're saying the opposite of what
I think. You know, stop the scroll kind
of thing. But who here has ever stopped
because there was a visual hook? I know
that. Who knows? Mama Gina, I already
brought her up because she's gonna be
one of my examples. I was like, what got
me to read that book? Like we were I was
talking about Christian. I'm like the
fact that she's like in her 60s now
maybe in her 70s and she's wearing
lingerie and she's having the time of
her life. Like I just liter
here maybe you felt like there was kind
of a visual hook with Living Brave. Like
you were just like what the like what's
going on here? like even the grid itself
or like my expression or and you're just
like there's a hook, right? And so maybe
there's a visual hook around the your
messes or magnetism and you know create
this like life basically could be a
romance, it could be a business life
beyond your wildest dreams being your
actual true self. Um and the sales
message like let's unleash your artistic
genius and your rockstar energy and so
we can help you build a multi-million
dollar business with your
multi-passionate wild self, right?
why I should buy this thing and what it
means for me. So before we go deeper
into messaging and hooks,
I just want to talk about a distinction.
Okay, there's awareness marketing
and there's there is direct response marketing.
marketing.
These are two different things.
sometimes really established brands and
a lot of the times in my brand I'm not
necessarily wanting a direct call to
action. Sign up now. Get it now. I'm
just awareness marketing
is about your reputation and is about
your body of work and it could be about
like what you stand for and just this is
what like Coca-Cola Pepsi this they're
not like buy now 50% off today. It's
like I saw the app. I I see what they're
all about. And so you'll see sometimes
higher levels of market sophistication
too. Like a brand will be all awareness
marketing. However, a lot of us social
media marketing, a lot of us in our
business, money march, it's direct
response. And where a lot of people
sometimes they have a really strong
brand with awareness, but they don't
have direct response marketing, which
gets people to move. Today, I like to
use a blend of the two. Today we're kind
of talking about direct response
marketing, but my thought leadership,
your artistic expression, like baking in
like your reputation, what you stand
for, like all of this, like
collaborations, doing things that like
being on a stage, doing an event, having
a book, like all of this, like
awareness, you know, and this makes a
direct response very um that's even
stronger, right? So, a lot of what we
see is designed to get an immediate
action. So whether that's signing up,
making a purchase, clicking a link, and
while awareness is built on the wrong
long-term reputation, direct response is
all about instant engagement and conversion.
So long long game things that have
nothing to do with business awareness,
branding, um not always for specific
short-term outcomes, right? And we want
to mix. But key examples of direct
response marketing I want to hear in the
chat if you do this clear call to actions.
actions.
Sign up today. The price is going up.
Get 50%. DM me yes for the details.
Click here to grab the free thing,
right? And you have a specific target
audience. So you're like talking to
someone who's ready to take action now,
right? a compelling offer, whether
there's some urgency, whether it's
exclusivity like a VIP access, whether
it's a transformation, there's like an
instant result someone wants, there's a
strong reason to act. And you can often
like track and measure this with
awareness branding. Can you track and
measure this? No. That's my jam right
there. That's like where it feels like
magic, right? We're depositing in the
field. We're building awareness. We're
building reputation. We're h the
strength is resonance. And then
sometimes when we put out direct
response, it's like how many people
commented, how many people opted in. We
know this, right? We can see the
immediate impact. And it's often more
like there can be emotional persuasive
copy that speaks to what people want and
where they're at. And so with pain
points, it's like it's honestly just
being able to present a gap for people
and where they are currently, making
people feel seen and like what's
possible for them, right? And
transformation. That tends to be more of
the direct response. Think sales pages,
ads, emails, posts that drive people to
action. So, we might have different
messages underneath our big brand
umbrella for different offers. And we
also might change our marketing over
time. Like you have a big brand message
and you change your marketing over time.
So, you might have one body like
Christian has like one ad copy like the
actual meat the story, right?
I might test 20 different hooks like 20
like 20 different like things to get
people to stop even organic right so we
the same idea with different beginnings
okay because the story doesn't do you
good unless you have attention and not
just any attention right who here has
like gone viral because you had a good
hook but it wasn't the right people's
attention in the right ways
so you want to look that
like who is this like whose attention do
we want to grab like who do we want to
go I want to know the answer to that I
feel specifically moved by that or
called forward so
we were talking about like sometimes
people put out a hook like connecting to
your womb is so important right and it's
like for who for why for what
important to what what did it help me do
what did it help you do
what about this? Like why why do I want
to learn more? Right? So a good hook is
not philosophy or a punchline. It's like
an inversion. What happens next? It can
be something like wait what like if you
like your business like you like your
man high cash low maintenance. I always
like using that one you know or like
what happens what happens next? You know
specifically calling someone out. Um or in a way could confuse people where
in a way could confuse people where they're like wait what there's a war on
they're like wait what there's a war on happy people. You're like, I need to
happy people. You're like, I need to know more about this. So, you say
know more about this. So, you say something that someone wants to know.
something that someone wants to know. Like, I was terrified. I was trembling
Like, I was terrified. I was trembling and I had been waiting five years to
and I had been waiting five years to share this in front of a stage of a
share this in front of a stage of a thousand people. What? Here's one thing
thousand people. What? Here's one thing I sat next to a billionaire at dinner la
I sat next to a billionaire at dinner la like last week. Here's the one thing he
like last week. Here's the one thing he told me about how to create X in your
told me about how to create X in your life. Like, okay, I will I will do this.
life. Like, okay, I will I will do this. You know, let's start in the middle of
You know, let's start in the middle of the story. There's a good hook. And then
the story. There's a good hook. And then the body creates trust.
the body creates trust. We talked about this trust in you. Why
We talked about this trust in you. Why should I listen to you? Desire, I want
should I listen to you? Desire, I want the thing and belief that it's actually
the thing and belief that it's actually possible for me. So, write that down.
possible for me. So, write that down. Trust, desire,
Trust, desire, and belief.
Are we tracking? Are you here? Is this helpful? Is this supportive? Let's Let's
helpful? Is this supportive? Let's Let's shake it off. I heard every like 15
shake it off. I heard every like 15 minutes or 18 minutes you should do
minutes or 18 minutes you should do this. And that's why TED talks are only
this. And that's why TED talks are only 18 minutes. I'm like, "Okay, that's
18 minutes. I'm like, "Okay, that's probably probably Tony Robbins every 18
probably probably Tony Robbins every 18 minutes like a song goes on, he acts
minutes like a song goes on, he acts like nothing's happened." Then he's
like nothing's happened." Then he's like, and just continues and you're just
like, and just continues and you're just like, "That was so cool." So, okay,
like, "That was so cool." So, okay, shake it off. Take a drink of water. I'm
shake it off. Take a drink of water. I'm going to drop in the chat. Your burnout
going to drop in the chat. Your burnout is your breakthrough. Burnout is a
is your breakthrough. Burnout is a blessing. Burnout is your greatest
blessing. Burnout is your greatest awakening. Your mess is your big Your
awakening. Your mess is your big Your weird is your superpower. You're born to
weird is your superpower. You're born to be free. Yes. And in some ways like
be free. Yes. And in some ways like starting with a hook that's like taking
starting with a hook that's like taking something abstract like that that people
something abstract like that that people might actually see that all the time and
might actually see that all the time and putting it into the tangible, right?
putting it into the tangible, right? Like genital herpes was the best thing
Like genital herpes was the best thing that happening. I don't know. Not just
that happening. I don't know. Not just like your shame is source your power.
like your shame is source your power. Someone's like, "Huh?" But like your
Someone's like, "Huh?" But like your wildness is your freedom, right? Like
wildness is your freedom, right? Like things sometimes that feel really floaty
things sometimes that feel really floaty and airy like that people hear a lot
and airy like that people hear a lot like you can make more in business by
like you can make more in business by doing less. like things that people hear
doing less. like things that people hear all the time like can we have something
all the time like can we have something that feels like I didn't expect you to
that feels like I didn't expect you to say that or like start the line of
say that or like start the line of dialogue or like start with like I
dialogue or like start with like I joined the I invested like $100,000 in
joined the I invested like $100,000 in this mastermind and like um you know um
this mastermind and like um you know um like I had no I maybe I want to say I've
like I had no I maybe I want to say I've told this story before but like if I
told this story before but like if I want to say wealth is not money wealth
want to say wealth is not money wealth is how you feel on the inside who here
is how you feel on the inside who here is going to be like that's definitely
is going to be like that's definitely Definitely a riveting piece I want to
Definitely a riveting piece I want to hear right right now. Like you've heard
hear right right now. Like you've heard that on the internet, but I'm just like
that on the internet, but I'm just like I joined this mastermind. I was so
I joined this mastermind. I was so excited. It's like the first day of
excited. It's like the first day of school and like I did not expect what
school and like I did not expect what was going to happen on that call. I got
was going to happen on that call. I got my money back the first day of this
my money back the first day of this mastermind. Maybe I talk about joining
mastermind. Maybe I talk about joining the call and feeling like it was the
the call and feeling like it was the first day of school and then everybody's
first day of school and then everybody's crying about like how they're not like
crying about like how they're not like and they're not having time with their
and they're not having time with their partner and like they're really stressed
partner and like they're really stressed out if they don't have a million- dollar
out if they don't have a million- dollar launch. And I'm just like and I'm
launch. And I'm just like and I'm sitting there and I see myself in it and
sitting there and I see myself in it and I can't unsee it. I'm like I've created
I can't unsee it. I'm like I've created the most I've ever made and I feel
the most I've ever made and I feel pressure about doing it next week. What
pressure about doing it next week. What am I doing? I'm never going to make
am I doing? I'm never going to make myself poor on the path of becoming
myself poor on the path of becoming wealthy. And that's why, you know, from
wealthy. And that's why, you know, from this day on I help people build wealth
this day on I help people build wealth from the inside out because punchline is
from the inside out because punchline is like wealth is so much more than money.
like wealth is so much more than money. But you already came to that conclusion
But you already came to that conclusion yourself through seeing yourself in the
yourself through seeing yourself in the story. So I didn't start with something
story. So I didn't start with something that you expected me to say or like
that you expected me to say or like philosophy. I started the story and like
philosophy. I started the story and like something sticky that you wanted to keep
something sticky that you wanted to keep reading, right? Okay. Um,
reading, right? Okay. Um, oh my god, made it late, but I went on
oh my god, made it late, but I went on my stories and I created 999 in one hour
my stories and I created 999 in one hour to be here. What?
to be here. What? That's so cool. Yeah, success with ease.
That's so cool. Yeah, success with ease. I would say like that could be a brand
I would say like that could be a brand message. Like, hey, actually, if you
message. Like, hey, actually, if you know, success was all about working your
know, success was all about working your ass off, then like the world would look
ass off, then like the world would look a lot different because there are a lot
a lot different because there are a lot of people, you know, that work their ass
of people, you know, that work their ass off and they're making crap. So, here's
off and they're making crap. So, here's the good news and the bad news, right?
the good news and the bad news, right? Like,
Like, you can make something in 15 minutes.
you can make something in 15 minutes. You can make something that's so easy
You can make something that's so easy for you and as long as it brings value
for you and as long as it brings value to other people, you can be a
to other people, you can be a multi-millionaire and you can do it with
multi-millionaire and you can do it with your iPhone and you could do it having
your iPhone and you could do it having fun. And so, I wanted it. So, this is
fun. And so, I wanted it. So, this is cool. And then again through that, it's
cool. And then again through that, it's like, yeah, I want that. Cool. Yeah. But
like, yeah, I want that. Cool. Yeah. But why do I have belief that this is
why do I have belief that this is actually possible for me? And that's
actually possible for me? And that's where the story is going to involve a
where the story is going to involve a unique mechanism where I'm like ah like
unique mechanism where I'm like ah like maybe you introduce a brand like have
maybe you introduce a brand like have you ever heard of building a personal
you ever heard of building a personal brand. You're like what what right? And
brand. You're like what what right? And then you're like oh and then oh my god
then you're like oh and then oh my god she did it too and she only had like 500
she did it too and she only had like 500 follow
follow me. Now I'm building trust in you which
me. Now I'm building trust in you which happens over time but also through the
happens over time but also through the story and where you were and who you are
story and where you were and who you are right and I already desire the thing.
right and I already desire the thing. Desire is the most important thing. If
Desire is the most important thing. If you don't have that, then if people
you don't have that, then if people don't desire what you're talking about,
don't desire what you're talking about, then it doesn't doesn't matter anyway,
then it doesn't doesn't matter anyway, right? But I think like Yeah. Um,
right? But I think like Yeah. Um, so you could start and like what did is
so you could start and like what did is there a story in which you had an
there a story in which you had an epiphany, an aha moment that like you're
epiphany, an aha moment that like you're actually just banging your head against
actually just banging your head against the wall and you don't need to do it
the wall and you don't need to do it this way? Or is there you created
this way? Or is there you created success with ease in a way that like
success with ease in a way that like would like really shock people or
would like really shock people or something that you support your client
something that you support your client in doing or um again this is where we
in doing or um again this is where we get creative as well like where
get creative as well like where you speak to someone specifically like
you speak to someone specifically like hey you know the educ like I'm totally
hey you know the educ like I'm totally just a hook that makes people think like
just a hook that makes people think like did you know that the school system was
did you know that the school system was designed by you know these like really
designed by you know these like really wealthy like industrialists who wanted
wealthy like industrialists who wanted to program you to live to work in a
to program you to live to work in a factory and like program you to believe
factory and like program you to believe that it was really hard like let me
that it was really hard like let me teach you about that and you're like
teach you about that and you're like what and then you're just like yeah so
what and then you're just like yeah so here's the way it's been taught but one
here's the way it's been taught but one and then the epiphany of just like how
and then the epiphany of just like how you stumbled across the fact that
you stumbled across the fact that actually like the people who are making
actually like the people who are making so much money like they have these easy
so much money like they have these easy codes and that like you know and they're
codes and that like you know and they're just like they're having breakthroughs
just like they're having breakthroughs and you're like come here I want to
and you're like come here I want to teach you how to build the personal
teach you how to build the personal brand I want to teach you how to use the
brand I want to teach you how to use the power or of manifestation energetics or
power or of manifestation energetics or come here and I want to teach you how to
come here and I want to teach you how to whatever your unique mechanism or
whatever your unique mechanism or strategy is. Right?
strategy is. Right? Where I'm like I see how this is
Where I'm like I see how this is different than what I've been trying and
different than what I've been trying and I get the big idea here.
I get the big idea here. Is this like landing with you guys? So,
Is this like landing with you guys? So, um
um yeah, getting canceled has been the
yeah, getting canceled has been the hottest, lowest lift, highest converting
hottest, lowest lift, highest converting marketing funnel in my biz. I love this.
marketing funnel in my biz. I love this. And like you could start with like a
And like you could start with like a hook that's worked for me with this is
hook that's worked for me with this is like you're a disgusting snake oil
like you're a disgusting snake oil salesman.
salesman. Like it's one thing to hear it from a
Like it's one thing to hear it from a stranger on the internet. It's another
stranger on the internet. It's another thing when it's your one of your college
thing when it's your one of your college best friends and someone's like you know
best friends and someone's like you know and that's how I lead it in. So like why
and that's how I lead it in. So like why getting cancelled is the best thing that
getting cancelled is the best thing that ever happened. Okay. I don't know if I
ever happened. Okay. I don't know if I want to read your personal essay today.
want to read your personal essay today. Right? But like if you speak to somebody
Right? But like if you speak to somebody and you even present an answer to their
and you even present an answer to their question,
question, right? Like
I remember one time I did this post and I I wanted to reflect that like hey
I I wanted to reflect that like hey behind every single like that your mess
behind every single like that your mess is like not a problem and that if you're
is like not a problem and that if you're scaling a high like a high growth
scaling a high like a high growth startup and you're like trying to work
startup and you're like trying to work with like OBMs and like other people who
with like OBMs and like other people who are telling you like we need to
are telling you like we need to stabilize this and this will not scale
stabilize this and this will not scale like they've never been in a
like they've never been in a multi-million dollar 8 figure startup so
multi-million dollar 8 figure startup so like don't listen and by the way you're
like don't listen and by the way you're crazy and you're an artist, so you're
crazy and you're an artist, so you're going to be a crazy artist and your your
going to be a crazy artist and your your chaos is just something to like get used
chaos is just something to like get used to because this is what it is, right?
to because this is what it is, right? Instead of just like saying that, I'm
Instead of just like saying that, I'm like what you like, you know what I
like what you like, you know what I what's actually behind the scenes of all
what's actually behind the scenes of all of the seven and nine figure companies
of the seven and nine figure companies like that I work with. You want to know
like that I work with. You want to know like what when you peek behind the
like what when you peek behind the scenes of all these companies, what
scenes of all these companies, what you'll see, it's like a mess. And then
you'll see, it's like a mess. And then and then like we all talk about this,
and then like we all talk about this, right? And maybe you'll feel really seen
right? And maybe you'll feel really seen and like maybe like someone told me like
and like maybe like someone told me like you'll never be able to scale this thing
you'll never be able to scale this thing and how that felt and like my aha
and how that felt and like my aha moment, right? So might be something
moment, right? So might be something there. Um,
there. Um, okay. Yeah. All right. I'm going to keep
okay. Yeah. All right. I'm going to keep going, but I like this like stop to
going, but I like this like stop to workshop because I have some questions
workshop because I have some questions at the end, but I really want you guys
at the end, but I really want you guys to like get it because I feel like it
to like get it because I feel like it builds on itself. I want to share it
builds on itself. I want to share it first. So, okay. The body builds trust,
first. So, okay. The body builds trust, desire, and belief. So building trust,
desire, and belief. So building trust, activating desire and creating belief.
activating desire and creating belief. People might trust you. They want what
People might trust you. They want what you have, but they don't believe it'll
you have, but they don't believe it'll work for them, right? They and God, you
work for them, right? They and God, you take this and you put it into the one to
take this and you put it into the one to many sales presentation and like you
many sales presentation and like you have an amazing offer and
have an amazing offer and can change your life. But anyway, okay.
can change your life. But anyway, okay. So trust you. They want to trust you.
So trust you. They want to trust you. Believe it but don't desire it. Um, so
Believe it but don't desire it. Um, so the story does a lot of the belief,
the story does a lot of the belief, right? Okay. If I'm like, "Your shame is
right? Okay. If I'm like, "Your shame is source of your power," you're like,
source of your power," you're like, "Bullshit,
"Bullshit, right?" But if I tell you the
right?" But if I tell you the vulnerability project where I'm like, "I
vulnerability project where I'm like, "I literally like thought my life was over.
literally like thought my life was over. I flew home from across the world. I
I flew home from across the world. I felt like a shell of myself. Like I was
felt like a shell of myself. Like I was a I became a victim to my life. Like I
a I became a victim to my life. Like I had no boundaries. Like I had nothing to
had no boundaries. Like I had nothing to show for. I didn't have a successful
show for. I didn't have a successful business. I didn't have money. I didn't
business. I didn't have money. I didn't have a boyfriend. Like I'm crying myself
have a boyfriend. Like I'm crying myself to sleep at a party, right? like that I
to sleep at a party, right? like that I can like tell you where I am and then I
can like tell you where I am and then I can show you the aha epiphany moment I
can show you the aha epiphany moment I had around like what is trauma and
had around like what is trauma and trauma is maybe like baggage that I'm
trauma is maybe like baggage that I'm carrying from my past and maybe like
carrying from my past and maybe like maybe this happened I don't know hey I I
maybe this happened I don't know hey I I could just I could keep doing this and
could just I could keep doing this and be a victim to my life or like I heard a
be a victim to my life or like I heard a voice like who's heard a voice before it
voice like who's heard a voice before it says become your own best friend and I
says become your own best friend and I trusted that voice and I traveled across
trusted that voice and I traveled across the country and then I pitched a tent
the country and then I pitched a tent and I worked at yoga and music festivals
and I worked at yoga and music festivals so living brave is actually all about
so living brave is actually all about living the story that's so good that all
living the story that's so good that all this becomes so easy because if you're
this becomes so easy because if you're not playing full out like these stories
not playing full out like these stories are harder but if you just play full out
are harder but if you just play full out there's stories everywhere and you
there's stories everywhere and you create marketing messages and and hooks
create marketing messages and and hooks and stuff everywhere you go right like
and stuff everywhere you go right like it's so good but anyway that that story
it's so good but anyway that that story um of you know going and like
um of you know going and like discovering and starting to tell people
discovering and starting to tell people like I have HSV but don't worry you
like I have HSV but don't worry you won't get it and like drooling all over
won't get it and like drooling all over myself like working at the dishwear team
myself like working at the dishwear team at this like festival in the middle of
at this like festival in the middle of nowhere and like people being like who
nowhere and like people being like who are you and like do you live in Hawaii?
are you and like do you live in Hawaii? How do I know you? And it's like no, I'm
How do I know you? And it's like no, I'm just like becoming magnetic like
just like becoming magnetic like everyone like because I'm like owning
everyone like because I'm like owning who I am and I I'm not just telling
who I am and I I'm not just telling someone what energetics is. I'm showing
someone what energetics is. I'm showing them what energetics is which is that
them what energetics is which is that your experience like of your life
your experience like of your life dictates the response. So like my
dictates the response. So like my feeling belief around something whether
feeling belief around something whether it's an income dip or whether it's an
it's an income dip or whether it's an SDI or whether it's a breakup my ex my
SDI or whether it's a breakup my ex my feeling around it my intention thought
feeling around it my intention thought belief around it dictates people's
belief around it dictates people's response to it. So when I felt like a
response to it. So when I felt like a victim people approached me like a
victim people approached me like a victim. When I felt like this was this
victim. When I felt like this was this really cool thing that was delivered to
really cool thing that was delivered to me so I can slay shame people are like
me so I can slay shame people are like you're a [ __ ] badass. I might want to
you're a [ __ ] badass. I might want to make out with you. Right? And so I I
make out with you. Right? And so I I tell that story and now I tell the story
tell that story and now I tell the story of being really scared because someone's
of being really scared because someone's like, "But I'm really scared." And I'm
like, "But I'm really scared." And I'm like, "I was really scared, but I lied."
like, "I was really scared, but I lied." And I lied to someone. [ __ ]
And I lied to someone. [ __ ] And you feel that. And then I'm like,
And you feel that. And then I'm like, and I told him. And then he's like,
and I told him. And then he's like, "That makes a lot of sense. We didn't
"That makes a lot of sense. We didn't really communicate." And then gives me a
really communicate." And then gives me a hug. And like I'm like, "What?" You
hug. And like I'm like, "What?" You know, he like wants to like I tell
know, he like wants to like I tell someone else they want to build my
someone else they want to build my website that becomes my long-term
website that becomes my long-term boyfriend. I'm like, and you guys are
boyfriend. I'm like, and you guys are like living the story and you're seeing
like living the story and you're seeing the unique mechanism. You're as if it
the unique mechanism. You're as if it happened to you and you're building
happened to you and you're building belief through the story, right? And so
belief through the story, right? And so we want to take people through a story
we want to take people through a story without them having to live it
without them having to live it themselves. So they've never done it
themselves. So they've never done it before, but you were just like them.
before, but you were just like them. That's belief building or of a client.
That's belief building or of a client. And there's a unique mechanism helps
And there's a unique mechanism helps build belief. So desire is easy. um
build belief. So desire is easy. um showing outcomes,
showing outcomes, embodiment. It's like like more than you
embodiment. It's like like more than you say. I'm like, "Yes, of course." Like
say. I'm like, "Yes, of course." Like this. I see it, right? I see it. You're
this. I see it, right? I see it. You're living it. Um so desire is in all parts
living it. Um so desire is in all parts of it, right? And so we might have
of it, right? And so we might have certain ones of these like stronger and
certain ones of these like stronger and some parts or the others, but uh
some parts or the others, but uh something that builds desire is also
something that builds desire is also like when people use pain points. And I
like when people use pain points. And I could say like validating people in
could say like validating people in where they're at and helping them
where they're at and helping them understand that like you see them and
understand that like you see them and using that as a reference point to what
using that as a reference point to what you're helping them build. So it's like
you're helping them build. So it's like actually someone feeling uniquely seen
actually someone feeling uniquely seen in where they're at and like yeah I am
in where they're at and like yeah I am struggling that yeah I am thinking that
struggling that yeah I am thinking that yeah I am feeling that. That is how it's
yeah I am feeling that. That is how it's showing up for me. That creates desire
showing up for me. That creates desire because it creates now I'm like oh I see
because it creates now I'm like oh I see that there's like a gap here and I see
that there's like a gap here and I see what's possible for me. Right? And so
what's possible for me. Right? And so pain or pleasure is like creating
pain or pleasure is like creating desire. It's the most important part,
desire. It's the most important part, right? Because they can have desire, no
right? Because they can have desire, no belief or trust and still be interested
belief or trust and still be interested enough to engage. And so, for example, I
enough to engage. And so, for example, I was like talking about this with
was like talking about this with Christian. I'm like, so like for people
Christian. I'm like, so like for people when it's not like why would I want this
when it's not like why would I want this like your healing journey like we all
like your healing journey like we all want to heal, right? But if it's just
want to heal, right? But if it's just like do the work and get into the
like do the work and get into the trenches and you know, you're just like
trenches and you know, you're just like whoa like that really. But if I'm not
whoa like that really. But if I'm not just like how you can be liberated and
just like how you can be liberated and your expression, I'm like dancing. And
your expression, I'm like dancing. And I'm like, you can own your voice. I'm
I'm like, you can own your voice. I'm like, this is what's on the other side.
like, this is what's on the other side. And I'm just like, it feels really heavy
And I'm just like, it feels really heavy and it doesn't necessarily feel like
and it doesn't necessarily feel like something that I would want to be a part
something that I would want to be a part of. I might believe that like, you know,
of. I might believe that like, you know, this liberate. I don't know if I really
this liberate. I don't know if I really want to like do that right now, you
want to like do that right now, you know, cuz I I don't know if I believe in
know, cuz I I don't know if I believe in the desire that much, but I believe I
the desire that much, but I believe I trust you and I believe you. So, here
trust you and I believe you. So, here are some examples before we dive into
are some examples before we dive into some workshopping.
some workshopping. Uh, we did some examples for men. So,
Uh, we did some examples for men. So, this might be triggering. I'm just gonna
this might be triggering. I'm just gonna Christian said it, not me. Okay. But
Christian said it, not me. Okay. But he's like, "Listen, a great example for
he's like, "Listen, a great example for men is men don't want to go to therapy
men is men don't want to go to therapy and talk about their relationship." And
and talk about their relationship." And I'm like, "They don't?" He's like, "No,
I'm like, "They don't?" He's like, "No, no, they don't." I'm like, "No, they
no, they don't." I'm like, "No, they don't want to communicate. Who here
don't want to communicate. Who here understands that women like to
understands that women like to communicate?" This is why when we use
communicate?" This is why when we use energy with with our with partners and
energy with with our with partners and gosh we have a lot in in the club around
gosh we have a lot in in the club around like energetics and not using
like energetics and not using communication so much using the power of
communication so much using the power of energetics and action but he's like yeah
energetics and action but he's like yeah they don't want to talk they don't want
they don't want to talk they don't want to go to therapy about this and so the
to go to therapy about this and so the and a lot of the ways that men are so
and a lot of the ways that men are so different like the ways that they like
different like the ways that they like to resolve things and process are so
to resolve things and process are so different than us and I think sometimes
different than us and I think sometimes I mean I can go on a tangent era but
I mean I can go on a tangent era but it's such a bummer that we want people
it's such a bummer that we want people to be exactly like us like why can't you
to be exactly like us like why can't you be vulnerable and why can't I just want
be vulnerable and why can't I just want to talk about this and it's just like
to talk about this and it's just like imagine the thing you really didn't want
imagine the thing you really didn't want to do. It's like run a Spartan race with
to do. It's like run a Spartan race with me. Like no, I do not want to do that,
me. Like no, I do not want to do that, right? But I like will if you absolutely
right? But I like will if you absolutely need me to. Anyway, so the messaging for
need me to. Anyway, so the messaging for a lot of men's marriage coaching is like
a lot of men's marriage coaching is like fix your relationship without talking
fix your relationship without talking about it.
about it. Fix your relationship without talking
Fix your relationship without talking about it. That's like the big idea,
about it. That's like the big idea, right? And so the solution, it's
right? And so the solution, it's probably like, let's get you into your
probably like, let's get you into your masculinity and let's get you into the
masculinity and let's get you into the sense of purpose, right? But the
sense of purpose, right? But the inversion, remember, it's all about
inversion, remember, it's all about what's your inversion. What are you
what's your inversion. What are you flipping on its head?
flipping on its head? Inversion on typical message in marriage
Inversion on typical message in marriage counseling. Like a really good brand
counseling. Like a really good brand message is a hook in and of itself
message is a hook in and of itself because you see how that's the brand
because you see how that's the brand message, but it's also a hook like fix
message, but it's also a hook like fix your relationship without talking about
your relationship without talking about it. You're like, what? Right? So, the
it. You're like, what? Right? So, the big idea of that movie with Brian
big idea of that movie with Brian Johnson, he's all about like don't die,
Johnson, he's all about like don't die, like let's prolong our lives, right?
like let's prolong our lives, right? That is a big idea, but it's also a
That is a big idea, but it's also a hook, right? Like it's like what what's
hook, right? Like it's like what what's going on? But the marketing message is
going on? But the marketing message is like the story that demonstrates like
like the story that demonstrates like why
why why am I going to listen to this? Why is
why am I going to listen to this? Why is this interesting to me? And like let me
this interesting to me? And like let me understand this more. So the brand
understand this more. So the brand message in the story in the movie is
message in the story in the movie is like he had this hu super successful
like he had this hu super successful company like multi like I don't know
company like multi like I don't know hundreds of millions of dollars probably
hundreds of millions of dollars probably company and there's a videos again
company and there's a videos again visual hooks of him like looking off
visual hooks of him like looking off into the abyss and contemplating ending
into the abyss and contemplating ending his life
his life because his mind was something that he's
because his mind was something that he's like I couldn't trust my mind
like I couldn't trust my mind and I realized like my mind is wanting
and I realized like my mind is wanting me to like sabotage in my life
me to like sabotage in my life and how like absolutely like unhealthy
and how like absolutely like unhealthy he was,
he was, right? And the big idea is like he gave
right? And the big idea is like he gave his body authority, he gave his body
his body authority, he gave his body agency, started like living because he
agency, started like living because he wants to live longer, live more fully,
wants to live longer, live more fully, right? So the big thing is like he was
right? So the big thing is like he was contemplating like he was there and now
contemplating like he was there and now he's here. We did this through this
he's here. We did this through this process of like biohacking optimization,
process of like biohacking optimization, right? And the sales message, what is
right? And the sales message, what is it? Live forever. Live fully and longer
it? Live forever. Live fully and longer essentially like live a better life.
essentially like live a better life. Like live longer and also live full out
Like live longer and also live full out now, you know, and get your energy back.
now, you know, and get your energy back. That's a sales message. Why? Why do I
That's a sales message. Why? Why do I want this? Well, you're going to feel
want this? Well, you're going to feel better and let's live longer to have
better and let's live longer to have more time with people we love. So,
more time with people we love. So, another masculine figure I love, which
another masculine figure I love, which everyone thinks I'm is so weird of me,
everyone thinks I'm is so weird of me, but I love it. If anyone knows Garrett
but I love it. If anyone knows Garrett White, please connect me. No. Um, I love
White, please connect me. No. Um, I love Garrett White and his brand is called
Garrett White and his brand is called Wake Up Warrior. And I always tell
Wake Up Warrior. And I always tell Christian like I want to dress up as a
Christian like I want to dress up as a man and go to these events and he's
man and go to these events and he's like, you would hate this. Like you're
like, you would hate this. Like you're just going to get yelled at and like
just going to get yelled at and like they're going to spray water all over
they're going to spray water all over you. And I'm like, I don't care. The
you. And I'm like, I don't care. The idea of it I like. So his all around is
idea of it I like. So his all around is wake up warrior. That's a brand. And the
wake up warrior. That's a brand. And the brand message is more like take your
brand message is more like take your power and your masculinity back. And why
power and your masculinity back. And why is this an inversion?
is this an inversion? The message is like the world has made
The message is like the world has made you weak. So what's the status quo?
you weak. So what's the status quo? Masculinity is bad.
Masculinity is bad. So it's an inversion to the culture that
So it's an inversion to the culture that says like masculinity is evil.
says like masculinity is evil. And he's like that's why you've ended up
And he's like that's why you've ended up where you are because the world has made
where you are because the world has made you a weak man, right? And so that's
you a weak man, right? And so that's like whoa. Like that's a marketing
like whoa. Like that's a marketing message. That's a brand message. And
message. That's a brand message. And then the marketing message makes that
then the marketing message makes that sticky. And so the marketing message
sticky. And so the marketing message could be a story about him cheating on
could be a story about him cheating on his wife. maybe he's addicted to
his wife. maybe he's addicted to pornography and that he was a very weak
pornography and that he was a very weak man and how that felt and how that was
man and how that felt and how that was showing up and then one day his wife
showing up and then one day his wife like is like I'm done like this is it
like is like I'm done like this is it right and so the whole idea of the story
right and so the whole idea of the story is like him rising to the occasion right
is like him rising to the occasion right is that it's a man's job to rise to the
is that it's a man's job to rise to the occasion and that you need to be the one
occasion and that you need to be the one to step up for your family who that's
to step up for your family who that's the big idea right and so the sales
the big idea right and so the sales message once you do this reclaim your
message once you do this reclaim your masculinity step up. Rise to be the one
masculinity step up. Rise to be the one in your family. Like your family's going
in your family. Like your family's going to respect you. You'll be the leader of
to respect you. You'll be the leader of your family again. What core desire?
your family again. What core desire? Respect, admiration. You're going to
Respect, admiration. You're going to your wife's going to want to be intimate
your wife's going to want to be intimate again and like through visual
again and like through visual representation of the desire like
representation of the desire like success and happiness and wealth and
success and happiness and wealth and whatever else that he's he's
whatever else that he's he's representing in his brand, right? And so
representing in his brand, right? And so another you guys is are the are the
another you guys is are the are the examples supportive because I feel like
examples supportive because I feel like I really want to get the concept down.
I really want to get the concept down. I'm seeing your heads. I'm just watching
I'm seeing your heads. I'm just watching your faces. I'm not looking at the chat.
your faces. I'm not looking at the chat. So thanks for being here and smiling cuz
So thanks for being here and smiling cuz I'm like is this landing with them? So
I'm like is this landing with them? So the inversion, right? Don't try and do
the inversion, right? Don't try and do business in a masculine way. This is why
business in a masculine way. This is why you feel so bad.
you feel so bad. Like hey ladies, don't try to do
Like hey ladies, don't try to do business like a man. Like it's it's
business like a man. Like it's it's feeling it's going to feel bad when
feeling it's going to feel bad when everybody else is telling you to be
everybody else is telling you to be organized, to be dialed in, to niche
organized, to be dialed in, to niche down, to get this like we got this [ __ ]
down, to get this like we got this [ __ ] together. And I'm just like, "No."
together. And I'm just like, "No." Right? Like, "Don't try to do this. It's
Right? Like, "Don't try to do this. It's going to feel really bad. It's not going
going to feel really bad. It's not going to work for you. You're a creative.
to work for you. You're a creative. You're an artist." You're like, "Right."
You're an artist." You're like, "Right." And so that is an inversion. Burn the
And so that is an inversion. Burn the blazer. You know, maybe I have some
blazer. You know, maybe I have some blazers. I don't know. I always say like
blazers. I don't know. I always say like the Living Brave Live, I'm like, "Burn
the Living Brave Live, I'm like, "Burn the blazer." And then people are like,
the blazer." And then people are like, "But can we actually wear blazers?" And
"But can we actually wear blazers?" And I'm like, "We'll see. There might be.
I'm like, "We'll see. There might be. We'll see. There might be a bonfire."
We'll see. There might be a bonfire." And I have no idea. I might be coming in
And I have no idea. I might be coming in in a burning blazer. Like I have no
in a burning blazer. Like I have no idea. So some of us, okay, some of us in
idea. So some of us, okay, some of us in our inversion though do need to be more
our inversion though do need to be more specific, right? So for example, like
specific, right? So for example, like for who is this for really? Like again,
for who is this for really? Like again, like if it's all about like your
like if it's all about like your feminine energy, right? Like come into
feminine energy, right? Like come into your feminine energy. Why? For who? What
your feminine energy. Why? For who? What am I in a relationship I love? Am I
am I in a relationship I love? Am I single? Do I feel am I happy? Am I sad?
single? Do I feel am I happy? Am I sad? Like what? Like who is this for? Like am
Like what? Like who is this for? Like am I working with people that are like
I working with people that are like struggling? Am I working with
struggling? Am I working with entrepreneurs? Like just some context of
entrepreneurs? Like just some context of who it's speaking to, right? like what
who it's speaking to, right? like what they're experiencing and like why this
they're experiencing and like why this matters to them, right? So like why
matters to them, right? So like why would I desire to connect to my womb,
would I desire to connect to my womb, right? Am I like looking for the one? Am
right? Am I like looking for the one? Am I like do I want to leave my
I like do I want to leave my relationship? Do I want to work? Like am
relationship? Do I want to work? Like am I looking to grow? Am I an entrepreneur?
I looking to grow? Am I an entrepreneur? Like looking to grow my business and
Like looking to grow my business and like that's going to really support me
like that's going to really support me there. So little bit more of that like
there. So little bit more of that like okay but why you know and so Mama Gina
okay but why you know and so Mama Gina [ __ ] reclamation is the big idea the
[ __ ] reclamation is the big idea the movement the brand that there's this GPS
movement the brand that there's this GPS it's like the great [ __ ] in the sky and
it's like the great [ __ ] in the sky and like it once you connect your womb she
like it once you connect your womb she has all the wisdom for you like you're
has all the wisdom for you like you're going to feel your aliveness you're
going to feel your aliveness you're going to feel your spark back right and
going to feel your spark back right and so who is it really for everybody want
so who is it really for everybody want that message no
that message no but it's for people who want aliveness
but it's for people who want aliveness and who have maybe lost the spark or
and who have maybe lost the spark or they just feel it sometimes and they
they just feel it sometimes and they just are like yes I want to light this
just are like yes I want to light this up right and so how do they know that
up right and so how do they know that they're not feeling alive right so like
they're not feeling alive right so like speaking to where people are at what is
speaking to where people are at what is the aliveness where is the gap in
the aliveness where is the gap in aliveness like where we're like helping
aliveness like where we're like helping people see ah yeah I understand what
people see ah yeah I understand what that feels like I understand where I'm
that feels like I understand where I'm at where I want to go right and so from
at where I want to go right and so from the audience perspective it's like
the audience perspective it's like what's going on Like what's going on
what's going on Like what's going on here? Like I told you like mama do you
here? Like I told you like mama do you know a hook and there's a physical hook
know a hook and there's a physical hook and like even the word [ __ ] Like what?
and like even the word [ __ ] Like what? Like what's going on? I need to know
Like what's going on? I need to know what this is.
Why is this interesting to me and relevant to me?
and relevant to me? Right. I feel so seen sometimes and like
Right. I feel so seen sometimes and like feeling like I haven't trusted my
feeling like I haven't trusted my intuition. I know what it feels like
intuition. I know what it feels like sometimes to feel like bored. I know
sometimes to feel like bored. I know what sometimes it feel like I get this.
what sometimes it feel like I get this. I get what a lack of aliveness is and
I get what a lack of aliveness is and like what I want to know what happens
like what I want to know what happens next in this story. I want to know what
next in this story. I want to know what happens next. I want to know the answer
happens next. I want to know the answer to this and like wow I feel like that
to this and like wow I feel like that too.
too. I felt like that too. I feel seen and
I felt like that too. I feel seen and this is an outcome that I want. And
this is an outcome that I want. And there's a gap from where I am and where
there's a gap from where I am and where I could go. Right? And then will this
I could go. Right? And then will this work for me? And do I trust this person?
work for me? And do I trust this person? And that's not always in one post,
And that's not always in one post, right? But like is this real? You know,
right? But like is this real? You know, and I think sometimes like people really
and I think sometimes like people really get the they know what people want the
get the they know what people want the desire like how I made a bajillion
desire like how I made a bajillion dollars in 2 seconds and it's like how
dollars in 2 seconds and it's like how you can have it all and I'm like yeah
you can have it all and I'm like yeah people want that but do they trust you
people want that but do they trust you and is there any kind of belief building
and is there any kind of belief building that this could happen for them through
that this could happen for them through story through introduction of unique
story through introduction of unique mechanism through seeing like hey I know
mechanism through seeing like hey I know you're trying this already and here's
you're trying this already and here's all the things that you're doing. I was
all the things that you're doing. I was there too. Here's this new way and this
there too. Here's this new way and this new thing. Wow, I get it. You know, and
new thing. Wow, I get it. You know, and when you have longer time with people,
when you have longer time with people, you can break down their objections and
you can break down their objections and you can tell more client stories and
you can tell more client stories and building belief, building desire,
building belief, building desire, building trust with you, right? And so
building trust with you, right? And so at the end of a marketing message, we
at the end of a marketing message, we can close with certainty around these
can close with certainty around these things like ambiguity around desire,
things like ambiguity around desire, belief, and trust in the story. And then
belief, and trust in the story. And then at the end, like you can use exposition,
at the end, like you can use exposition, which is telling instead of showing.
which is telling instead of showing. Most people just want to tell like
Most people just want to tell like here's why to hire me. Here's why to
here's why to hire me. Here's why to trust me and here is why you can do it
trust me and here is why you can do it and here's why you want it, right? But
and here's why you want it, right? But like again um they want to show
like again um they want to show sometimes and at the end like sometimes
sometimes and at the end like sometimes people use exposition, right? We want it
people use exposition, right? We want it in the subtext so they could be like hey
in the subtext so they could be like hey you know if you want this thing and
you know if you want this thing and you're this kind of person you know and
you're this kind of person you know and you're trying this way I've I've
you're trying this way I've I've designed this you know um unique
designed this you know um unique approach signature approach built me a
approach signature approach built me a multiple sixfigure business.
multiple sixfigure business. with this shame slang signature
with this shame slang signature approach, whatever it is, and I support
approach, whatever it is, and I support my clients in going from A to B. You
my clients in going from A to B. You know, I I've done this for myself. I
know, I I've done this for myself. I went from X to Y or I've worked at five
went from X to Y or I've worked at five million 500 clients or whatever it is,
million 500 clients or whatever it is, you're telling people why trust you, why
you're telling people why trust you, why the heck to listen to you, right? And
the heck to listen to you, right? And like what it's all about that you see
like what it's all about that you see them the belief and you're an exposition
them the belief and you're an exposition at the end, people do that. Even if this
at the end, people do that. Even if this thing and this thing, even if this thing
thing and this thing, even if this thing and this thing, I've got you here's the
and this thing, I've got you here's the next step, right? And so often that's
next step, right? And so often that's like wrapped in a bow at the end. So
like wrapped in a bow at the end. So again, desire pain points can create a
again, desire pain points can create a little desire or just validating people
little desire or just validating people and where they're at to create a little
and where they're at to create a little bit of like I see where I am and I see
bit of like I see where I am and I see what's possible and the unique mechanism
what's possible and the unique mechanism creates belief like will this work for
creates belief like will this work for me? That's why some of my Vortex clients
me? That's why some of my Vortex clients went through Brave AF and they saw the
went through Brave AF and they saw the thing and they were like, "Oh, I
thing and they were like, "Oh, I completely see this." Like I I
completely see this." Like I I understand the way like I go like I see
understand the way like I go like I see I see it. I can't unsee it. I've seen so
I see it. I can't unsee it. I've seen so many people do it. I've now already had
many people do it. I've now already had breakthroughs. I've complet like I just
breakthroughs. I've complet like I just want to go on that path. I want to go on
want to go on that path. I want to go on that journey, right? And so this was
that journey, right? And so this was like a lot of the times like showing the
like a lot of the times like showing the way, showing the mechanism like I'm
way, showing the mechanism like I'm teaching someone like here's how to
teaching someone like here's how to transform your shame into power and
transform your shame into power and there's like a class in which I break
there's like a class in which I break that down. Someone's like, oh my god, I
that down. Someone's like, oh my god, I could totally see that happening for
could totally see that happening for myself. I just built all this belief and
myself. I just built all this belief and then it's like, hey, you want to go on
then it's like, hey, you want to go on this journey like hundreds of my clients
this journey like hundreds of my clients have or dozens of my clients have or I
have or dozens of my clients have or I led myself through. you want to do it in
led myself through. you want to do it in a short amount of time with the support
a short amount of time with the support and really the like what's actually
and really the like what's actually required like when you want to make this
required like when you want to make this a priority, you know, and go through the
a priority, you know, and go through the step by step and have support along the
step by step and have support along the way and like here's exactly the offer.
way and like here's exactly the offer. And you're like, well, that makes sense,
And you're like, well, that makes sense, right? Like if you want to be a
right? Like if you want to be a multi-millionaire, sign up for my
multi-millionaire, sign up for my highest level mastermind. You're like, I
highest level mastermind. You're like, I would like to be a multi-millionaire and
would like to be a multi-millionaire and I trust you that you've got it going on,
I trust you that you've got it going on, but like I have not even seen that
but like I have not even seen that pathway for myself. So a lot of the
pathway for myself. So a lot of the times we're show introducing the pathway
times we're show introducing the pathway that we guide people through an
that we guide people through an experience.
experience. Okay, this isn't going to be relevant
Okay, this isn't going to be relevant for everybody's business, but in some
for everybody's business, but in some ways it really could be like when I
ways it really could be like when I talked about um my client Kristen who's
talked about um my client Kristen who's amazing. I think she's on the call today
amazing. I think she's on the call today where she does family retreats and I'm
where she does family retreats and I'm like you know if she really shows like
like you know if she really shows like they've designed a system and a process
they've designed a system and a process for like taking people through a journey
for like taking people through a journey of like coming who they are when they
of like coming who they are when they come to this this family retreat and
come to this this family retreat and like how they heal their family on this
like how they heal their family on this retreat. like every day has a different
retreat. like every day has a different theme and so she can create an
theme and so she can create an experience in which people can like see
experience in which people can like see themselves like they're like there's no
themselves like they're like there's no way I'm going to heal my family right
way I'm going to heal my family right but it was a good enough hook and a good
but it was a good enough hook and a good enough story and I come and I learn more
enough story and I come and I learn more and I'm like damn I say that that could
and I'm like damn I say that that could actually work for us and yeah I'd love
actually work for us and yeah I'd love to double down on that right so
to double down on that right so okay
you're embodiment you are a walking justosition
justosition um so you have range and you are the
um so you have range and you are the hook so okay the hook is like like if
hook so okay the hook is like like if you have range like mama and lingerie,
you have range like mama and lingerie, you know, like this is like a hook. But
you know, like this is like a hook. But I want to give more examples of like
I want to give more examples of like there's a private chef in this group,
there's a private chef in this group, right? And so what if her brand message
right? And so what if her brand message was you deserve to eat like royalty and
was you deserve to eat like royalty and private chefs aren't just for the ultra
private chefs aren't just for the ultra wealthy.
wealthy. Okay, so your big idea also depends on
Okay, so your big idea also depends on who you are positioning to because we're
who you are positioning to because we're like, but what if she only wants to
like, but what if she only wants to serve really wealthy people? Then this
serve really wealthy people? Then this would be a very bad message, right? But
would be a very bad message, right? But like private chefs aren't just for the
like private chefs aren't just for the ultra wealthy. Like you deserve and
ultra wealthy. Like you deserve and should be eating like royalty, right?
should be eating like royalty, right? And you're like whoa. And so another
And you're like whoa. And so another thing like what are you positioning
thing like what are you positioning against? How are you positioning? Um we
against? How are you positioning? Um we were talking about like right now a lot
were talking about like right now a lot of people are against seed oils and so
of people are against seed oils and so like there are different um I think like
like there are different um I think like Shake Shack came out with like a new
Shake Shack came out with like a new marketing message that basically people
marketing message that basically people are using like beef tallow. You guys, I
are using like beef tallow. You guys, I had to look this up because we were
had to look this up because we were talking about this morning and people
talking about this morning and people are like against seed oils and
are like against seed oils and restaurants cooking in seed oils. So,
restaurants cooking in seed oils. So, it's an inversion. They're literally
it's an inversion. They're literally just creating an inversion like we're
just creating an inversion like we're cooking in beef tallow the way we used
cooking in beef tallow the way we used to do it. And the marketing message is
to do it. And the marketing message is we are cooking the authentic way. Like
we are cooking the authentic way. Like we like you deserve to be eating the
we like you deserve to be eating the authentic way. Like it's just like okay
authentic way. Like it's just like okay this is a brand message. It's taking
this is a brand message. It's taking something and it's slipping it on its
something and it's slipping it on its head. So we were like what other brands
head. So we were like what other brands do this? I will say so I was a
do this? I will say so I was a vegetarian for a long time and um I god
vegetarian for a long time and um I god I'm gonna have to order it later.
I'm gonna have to order it later. Anyway, Chick-fil-A, we won't go deep
Anyway, Chick-fil-A, we won't go deep into it, but Chick-fil-A does this,
into it, but Chick-fil-A does this, okay? They do this thing where whether
okay? They do this thing where whether you freaking hate them or love them,
you freaking hate them or love them, like they stick to their beliefs, right?
like they stick to their beliefs, right? So sometimes your brand message
So sometimes your brand message can be like unrelated to your product or
can be like unrelated to your product or service. And that I think is where you
service. And that I think is where you have a really strong movement and like
have a really strong movement and like nation. It's like a moral inversion
nation. It's like a moral inversion versus just an economic inversion,
versus just an economic inversion, right? It's like they stick by their
right? It's like they stick by their beliefs. They're like, "We're religious.
beliefs. They're like, "We're religious. We close on Sundays. Here's the things
We close on Sundays. Here's the things we support. Here's the things we don't
we support. Here's the things we don't support. Here's who we are." And that is
support. Here's who we are." And that is like a level of influence that goes
like a level of influence that goes beyond the product or the niche, right?
beyond the product or the niche, right? Like what you stand for.
Like what you stand for. I would say here for a personal brand,
I would say here for a personal brand, like your personality creates that kind
like your personality creates that kind of resonance, right? So that stickiness
of resonance, right? So that stickiness of influence and like what we stand for.
of influence and like what we stand for. And I talk a lot about that in the
And I talk a lot about that in the Rockstar program. I would say like
Rockstar program. I would say like that's a deep dive on that like your
that's a deep dive on that like your personality for a personal brand creates
personality for a personal brand creates that resonance but it's not the thing
that resonance but it's not the thing that makes your brand work. So for
that makes your brand work. So for example, who here knows you could tell I
example, who here knows you could tell I talked to Christian this morning. Who
talked to Christian this morning. Who knows who Alex Ramos is? He's he's like
knows who Alex Ramos is? He's he's like I would say he might be a little
I would say he might be a little antidote but [ __ ] I just respect
antidote but [ __ ] I just respect everybody who's built anything of
everybody who's built anything of significance because damn when you know
significance because damn when you know what goes into this stuff you're like
what goes into this stuff you're like there is no right or wrong way. There's
there is no right or wrong way. There's the one that works for you. Um, but he
the one that works for you. Um, but he is when you really look at like the
is when you really look at like the brand that he's built and this like
brand that he's built and this like literally Christian and I are like we
literally Christian and I are like we can't go to a marketing conference or
can't go to a marketing conference or business conference without like the
business conference without like the best worldrenowned speaker is like
best worldrenowned speaker is like dropping Hermosy's name. We're just like
dropping Hermosy's name. We're just like it's been said five times already. Like
it's been said five times already. Like how is this like we're like what the
how is this like we're like what the [ __ ] Like this is insane. Like there's
[ __ ] Like this is insane. Like there's like a Navy Seal up there and he's like
like a Navy Seal up there and he's like so yeah Hermosi said the other day like
so yeah Hermosi said the other day like be here now. And you're just like, "What
be here now. And you're just like, "What the fuck?" Anyway, I had to go on that
the fuck?" Anyway, I had to go on that like how does this happen? Like the
like how does this happen? Like the Buddha said that, you know. So anyway,
Buddha said that, you know. So anyway, so his personality is like, you know, he
so his personality is like, you know, he wears these wife beaters, he's got a
wears these wife beaters, he's got a nose strip, like he's really ripped.
nose strip, like he's really ripped. This is going to increase his
This is going to increase his likability, right? And like but it's not
likability, right? And like but it's not why his brand works but our personal
why his brand works but our personal like your personality coming through
like your personality coming through your range your embodiment your
your range your embodiment your expression like
expression like your statements like your influence
your statements like your influence that's so important because once you get
that's so important because once you get the brand message the marketing message
the brand message the marketing message is going to make it work so much more
is going to make it work so much more right and so it creates an affinity for
right and so it creates an affinity for it but it's not the defining feature
it but it's not the defining feature right it's like if you had a cake
right it's like if you had a cake metaphor of like the brand marketing you
metaphor of like the brand marketing you know the sales message it' be like
know the sales message it' be like sprinkles on top like you need you need
sprinkles on top like you need you need sprinkles, right? You need like your
sprinkles, right? You need like your personality to shine through. It's not
personality to shine through. It's not the core thing. So, his moral inversion,
the core thing. So, his moral inversion, are you ready for it? It might. Again,
are you ready for it? It might. Again, all this is meant to trigger people.
all this is meant to trigger people. Like the immoral inversion of Alex Hero
Like the immoral inversion of Alex Hero and why people are obsessed with it is
and why people are obsessed with it is because a good brand message either
because a good brand message either eases people's anxieties,
eases people's anxieties, right, or it
right, or it kind of stokes their desire and makes
kind of stokes their desire and makes them feel like good about like Yes. So,
them feel like good about like Yes. So, embrace hustle culture is really what
embrace hustle culture is really what he's all about. He's like, "You know
he's all about. He's like, "You know what? It's fine to work all the time. I
what? It's fine to work all the time. I love to work. Skip your family
love to work. Skip your family vacation." Like, he's like, "Don't go to
vacation." Like, he's like, "Don't go to brunch. Who cares? Don't go to brunch.
brunch. Who cares? Don't go to brunch. There's nothing wrong with you. This is
There's nothing wrong with you. This is what it takes." That makes people feel
what it takes." That makes people feel good because it eases anxiety and stoke
good because it eases anxiety and stoke desires. Okay. So, this is so important.
desires. Okay. So, this is so important. I'm in constant communication with my
I'm in constant communication with my community. So, I understand like what
community. So, I understand like what are people wanting? where do they feel
are people wanting? where do they feel like what are the problem what are they
like what are the problem what are they what's holding them back from the from
what's holding them back from the from their pursuit right or their projects
their pursuit right or their projects and so for example like Hermosi's
and so for example like Hermosi's message really works for like young men
message really works for like young men entrepreneurs like Christian like years
entrepreneurs like Christian like years ago right because there's a tension with
ago right because there's a tension with an identity
an identity I really want to be successful but
I really want to be successful but everyone's telling me that I'm wrong for
everyone's telling me that I'm wrong for the way that I'm behaving and why I'm
the way that I'm behaving and why I'm not out at the bars
not out at the bars like do I do you you're not cool anymore
like do I do you you're not cool anymore you don't like to have phone anymore,
you don't like to have phone anymore, right? And so he's like, "Hey dude, like
right? And so he's like, "Hey dude, like don't go to brunch. Like build a
don't go to brunch. Like build a business. It's cool. I love to work,
business. It's cool. I love to work, right? And people are like like embrace
right? And people are like like embrace hustle culture. What is the tension my
hustle culture. What is the tension my people have with their identity? And how
people have with their identity? And how can I ease anxiety and like stoke desire
can I ease anxiety and like stoke desire and validate?" Right? And so moms,
and validate?" Right? And so moms, do moms have tension in their identity?
do moms have tension in their identity? Yeah. I'm like, do they? I want to be a
Yeah. I'm like, do they? I want to be a great mom, but I also want to build my
great mom, but I also want to build my business and I want to be working on my
business and I want to be working on my business, but I also want to be a baby.
business, but I also want to be a baby. And everybody is sending me mixed
And everybody is sending me mixed messages and it feels like I can't get
messages and it feels like I can't get it right.
it right. It feels like I can't get it right
It feels like I can't get it right because you say this and I say this and
because you say this and I say this and I want and I'm pulled.
I want and I'm pulled. Right.
Right. And so just like that Bezos shareholder
And so just like that Bezos shareholder thing like the world is going to try to
thing like the world is going to try to make you normal and that tension that
make you normal and that tension that people feel every day to like comply
people feel every day to like comply with the status quo and you're just like
with the status quo and you're just like hey like no, you know this is it's cool.
hey like no, you know this is it's cool. It's okay. Let's like let's activate
It's okay. Let's like let's activate desire. Let's ease insecurity and let's
desire. Let's ease insecurity and let's go against the forces that are trying to
go against the forces that are trying to normalize you. So
normalize you. So okay,
okay, so again for Hermosi
so again for Hermosi we're like okay well that's like you
we're like okay well that's like you know the moral inversion. So what's the
know the moral inversion. So what's the marketing message?
marketing message? Like what's the hook? Like the hook is
Like what's the hook? Like the hook is like I built a hundred million dollar
like I built a hundred million dollar portfolio by age 28.
portfolio by age 28. That's literally the name of the book is
That's literally the name of the book is $und00 million offer, right? So like I
$und00 million offer, right? So like I built a hund00 million portfolio by age
built a hund00 million portfolio by age 28. You're just like and the hook can't
28. You're just like and the hook can't be something that's like like it's got
be something that's like like it's got to be really impressive. You know, you
to be really impressive. You know, you see a lot of people and you guys, we
see a lot of people and you guys, we have all created impressive things, but
have all created impressive things, but if it's like how after 20 years of
if it's like how after 20 years of dating like I found someone I really
dating like I found someone I really like. You're just like that's amazing,
like. You're just like that's amazing, right? they are just like here's after
right? they are just like here's after 20 years of trying like there's just
20 years of trying like there's just something there's got to be something
something there's got to be something that's like damn right and I think like
that's like damn right and I think like you know we've got to find that like
you know we've got to find that like edge to it right like how I made x
edge to it right like how I made x dollars in next days okay great unless
dollars in next days okay great unless it's like what the [ __ ] like while
it's like what the [ __ ] like while you're in your third trimester you know
you're in your third trimester you know or like what without ads without sales
or like what without ads without sales team like you know and then if I'm
team like you know and then if I'm hearing that also all the time how can I
hearing that also all the time how can I position it even more in a unique way
position it even more in a unique way with a unique mechanism or there's some
with a unique mechanism or there's some kind of cur curiosity gap. So, okay,
kind of cur curiosity gap. So, okay, he's like, I'm super jacked. I'm wearing
he's like, I'm super jacked. I'm wearing a wife beater and I haven't hosted trip.
a wife beater and I haven't hosted trip. That's a visual hook. Um, but what's So,
That's a visual hook. Um, but what's So, the hook is like $100 million portfolio,
the hook is like $100 million portfolio, but he didn't always have the hundred
but he didn't always have the hundred million dollar portfolio. So, the story
million dollar portfolio. So, the story and the marketing message used to be
and the marketing message used to be like, hey, we almost like I don't know
like, hey, we almost like I don't know if they went bankrupt. I don't really
if they went bankrupt. I don't really know a lot about him, but I know that
know a lot about him, but I know that like the whole hook, the whole message
like the whole hook, the whole message was like, "Hey, we came into this
was like, "Hey, we came into this market." Um, with gym owners who people
market." Um, with gym owners who people say don't have any money and don't
say don't have any money and don't invest in themselves, you know, and you
invest in themselves, you know, and you know, it was seen as not a good market.
know, it was seen as not a good market. And with like I think it was like a
And with like I think it was like a $16,000 plus offer sold like crazy. We
$16,000 plus offer sold like crazy. We built this like huge company, right? And
built this like huge company, right? And it's just like cuz when you have the
it's just like cuz when you have the right offer like you know that's like
right offer like you know that's like the the marketing message. So the
the the marketing message. So the marketing message was also um which is
marketing message was also um which is really funny. The the marketing message
really funny. The the marketing message was like real business education made
was like real business education made available to everyone for free. I'm not
available to everyone for free. I'm not going to sell you anything, right? Like
going to sell you anything, right? Like um it was like I've built this big
um it was like I've built this big company and I'm going to give you the
company and I'm going to give you the playbook for free because when you get
playbook for free because when you get big enough I want to invest in your
big enough I want to invest in your company. That was like the marketing
company. That was like the marketing message, right? And then like years
message, right? And then like years later, now we've built this huge
later, now we've built this huge following and now we sell business
following and now we sell business education because now everyone's going
education because now everyone's going and buying business education from this
and buying business education from this person. But um anyway, so okay,
person. But um anyway, so okay, let me take a sip.
let me take a sip. Even if the thing that you're offering
Even if the thing that you're offering is free, like even if his message is
is free, like even if his message is like, hey, I'm going to give you this
like, hey, I'm going to give you this for free so you become so big. I'm going
for free so you become so big. I'm going to buy your company. Why should I buy
to buy your company. Why should I buy it?
it? Why should I invest my time? Why should
Why should I invest my time? Why should I read this book? Well, maybe he talks
I read this book? Well, maybe he talks about all the time he spent on the book,
about all the time he spent on the book, all the shortcuts that you're gonna get.
all the shortcuts that you're gonna get. I made it better than everything else
I made it better than everything else out there. Like, why would you want to
out there. Like, why would you want to make this thing? You're going to make a
make this thing? You're going to make a ton of money, right? I'm going to buy
ton of money, right? I'm going to buy your business one day. So,
your business one day. So, oh yes. Okay, we're getting towards the
oh yes. Okay, we're getting towards the end. So, you have your brand message,
end. So, you have your brand message, you have the hook, you have the story,
you have the hook, you have the story, you have your sales message,
you have your sales message, and then you have your offer. Okay. So,
and then you have your offer. Okay. So, when you build a product that sticks,
when you build a product that sticks, you can change your messaging as many
you can change your messaging as many times as you want. And I've changed my
times as you want. And I've changed my messaging so many times.
messaging so many times. Like honestly, I don't think about it as
Like honestly, I don't think about it as much. Like sometimes be like, "Wow,
much. Like sometimes be like, "Wow, what's it cool? Like why is this
what's it cool? Like why is this relevant? Like where are my people at?"
relevant? Like where are my people at?" And like what are they trying? And but
And like what are they trying? And but like when you build a product that
like when you build a product that sticks, you build your movement also.
sticks, you build your movement also. And the vibration is there. Like if you
If you only focus on your messaging and your sales message and like people are
your sales message and like people are buying your offers, but you don't have a
buying your offers, but you don't have a sticky product, like you kind of have to
sticky product, like you kind of have to just do it over and over and over and
just do it over and over and over and over again. So, we were talking about
over again. So, we were talking about this this morning, like you know, one of
this this morning, like you know, one of Christian's mentors has a software
Christian's mentors has a software business and he was talking about a
business and he was talking about a launch that he did in which like it made
launch that he did in which like it made $2.5 million in the launch, but then
$2.5 million in the launch, but then like a year later, the launch had
like a year later, the launch had actually created $10 million because
actually created $10 million because people stuck in like the recurring
people stuck in like the recurring software. So, what I want to talk about
software. So, what I want to talk about is like building an offer that people
is like building an offer that people want to join and renew and like are
want to join and renew and like are happy and are staying. you know, we need
happy and are staying. you know, we need it all to have a great business, but um
it all to have a great business, but um you know, if we have short-term
you know, if we have short-term marketing and sales message that works,
marketing and sales message that works, we're making cash flow, right? And then
we're making cash flow, right? And then hopefully you invest in making a great
hopefully you invest in making a great product,
product, right? Because like that's a really
right? Because like that's a really important piece of the puzzle. And if
important piece of the puzzle. And if you have a great product, like Christian
you have a great product, like Christian was like, I totally messed this up. Like
was like, I totally messed this up. Like I did lifetime access. Like there was no
I did lifetime access. Like there was no reason. It was just a tob
reason. It was just a tob transformation. No reason for anyone to
transformation. No reason for anyone to join anything else, right? And like you
join anything else, right? And like you know now like looking how can I create
know now like looking how can I create products that are really good that are
products that are really good that are recurring that people want to stay in.
recurring that people want to stay in. Um
Um yeah if you have a great product and no
yeah if you have a great product and no sales or marketing though what people do
sales or marketing though what people do like I just want to get my product down
like I just want to get my product down like you have no business and you're
like you have no business and you're broke right and then you have to go
broke right and then you have to go spend your effort on something else. And
spend your effort on something else. And so if we're holding back in the name of
so if we're holding back in the name of making the product really great like
making the product really great like we're shooting ourselves in the foot
we're shooting ourselves in the foot right because a lot of the product
right because a lot of the product development is through feedback. So like
development is through feedback. So like those I took a bunch of screenshots of
those I took a bunch of screenshots of like honestly vortex feedback forums. I
like honestly vortex feedback forums. I was like can you guys help me cuz like
was like can you guys help me cuz like every year I'm like always trying to
every year I'm like always trying to make the experience better. What is
make the experience better. What is everybody loving? What are people
everybody loving? What are people wanting more of? Like you know
wanting more of? Like you know constantly in that feedback loop
constantly in that feedback loop of how to make the offer better. So
of how to make the offer better. So honestly making your offer even better
honestly making your offer even better just comes from like feedback anyways.
just comes from like feedback anyways. So like of your people also telling you
So like of your people also telling you why did I join? What did it for you?
why did I join? What did it for you? Like what even do I do? like I will
Like what even do I do? like I will articulate what I do all the time. I'm
articulate what I do all the time. I'm like, "Thank you." And I'll use this
like, "Thank you." And I'll use this like in my messaging, right? And so I
like in my messaging, right? And so I would say so many of my investments have
would say so many of my investments have been in creating a great product. And
been in creating a great product. And like that's why a lot of like my deep
like that's why a lot of like my deep work with my clients is like helping
work with my clients is like helping people become a better leader, being in
people become a better leader, being in energetic mastery, like concepts and
energetic mastery, like concepts and tools. And I'm like the Jedi programs
tools. And I'm like the Jedi programs are like certification programs in and
are like certification programs in and of themselves, right? like want to help
of themselves, right? like want to help you be like really amazing at what you
you be like really amazing at what you do and that like your customers are
do and that like your customers are getting better results because your IP
getting better results because your IP is better because your team is better
is better because your team is better because your strategies are better
because your strategies are better because your client journey is better
because your client journey is better because your community is stronger and
because your community is stronger and better which creates a asset right and
better which creates a asset right and so you want to have an offer
so you want to have an offer promise. So the offer is
promise. So the offer is has three parts. Are you ready? Kind of
has three parts. Are you ready? Kind of are we ready? Do you guys want one more
are we ready? Do you guys want one more thing or we're done? We want one more
thing or we're done? We want one more thing. Drop in the chat. One more thing.
thing. Drop in the chat. One more thing. Show almost done. Okay. I really wanted
Show almost done. Okay. I really wanted to just take it away for you guys. So,
to just take it away for you guys. So, okay. Me, me, me. Yes. No need to. Okay.
okay. Me, me, me. Yes. No need to. Okay. Oh my god. 137 people on the call. Oh my
Oh my god. 137 people on the call. Oh my god. Wow. That's awesome. I'm so happy
god. Wow. That's awesome. I'm so happy you guys are here. Wow. Oh gosh. Okay.
you guys are here. Wow. Oh gosh. Okay. So if you look at like inception club
So if you look at like inception club club 365
club 365 which also I love adding that because it
which also I love adding that because it just added like I don't know you're
just added like I don't know you're already in the club but you're like
already in the club but you're like joining something new like vortex year 2
joining something new like vortex year 2 it's like alumni you know it's just like
it's like alumni you know it's just like and then maybe year three we're going to
and then maybe year three we're going to have another name like there's just
have another name like there's just something that makes it fresh. So, the
something that makes it fresh. So, the emotional big idea, like you guys said
emotional big idea, like you guys said yes. I want to hear why you said yes in
yes. I want to hear why you said yes in the chat. Like, what did it for you when
the chat. Like, what did it for you when you knew that you were an all-in
you knew that you were an all-in do it for yourself. Look at it. Do it
do it for yourself. Look at it. Do it for me. Okay. Like, I want to know and
for me. Okay. Like, I want to know and it's going to validate what I'm saying.
it's going to validate what I'm saying. But the emotional big idea, who here is
But the emotional big idea, who here is just like, I love
just like, I love magic business. Duh. Like, I've been
magic business. Duh. Like, I've been trying like I've been so in the weeds.
trying like I've been so in the weeds. I've been taught business by people who
I've been taught business by people who do not understand magic. Like it's
do not understand magic. Like it's [ __ ] the unseen realm of like yes,
[ __ ] the unseen realm of like yes, like I am like tapping into the creative
like I am like tapping into the creative flow. [ __ ] that doesn't make sense. Like
flow. [ __ ] that doesn't make sense. Like un like unconventional women,
un like unconventional women, unconventional result. I love this
unconventional result. I love this community like you know and there's that
community like you know and there's that like I get this like high cash flow, low
like I get this like high cash flow, low maintenance, less thought, more action.
maintenance, less thought, more action. like let's put business into its
like let's put business into its simplest form like like that you're like
simplest form like like that you're like I vibe with that and it's like I also
I vibe with that and it's like I also I'm totally understanding like I first
I'm totally understanding like I first of all I see the movement in real time
of all I see the movement in real time right like I want to learn how to do
right like I want to learn how to do that too I want to build that like
that too I want to build that like lifegiving um micro movement as well
lifegiving um micro movement as well you're like I get the chill rackage of
you're like I get the chill rackage of it so there's so many big ideas I have
it so there's so many big ideas I have so many big ideas the source of your
so many big ideas the source of your power you know I see that we're all
power you know I see that we're all collaborating like so many things that
collaborating like so many things that we live by that [ __ ] work and you're
we live by that [ __ ] work and you're seeing the big idea. You're like, I can
seeing the big idea. You're like, I can get behind this big idea. It feels like
get behind this big idea. It feels like different and it is different, right?
different and it is different, right? And then from there, we're bought in
And then from there, we're bought in with the emotional big idea. Keep the
with the emotional big idea. Keep the spark alive, feminine business, like
spark alive, feminine business, like magic business, all of this. And then
magic business, all of this. And then there's a logical big idea.
there's a logical big idea. So, when I position I again, like I
So, when I position I again, like I don't even know if I looked at I'm not
don't even know if I looked at I'm not very like I to be honest, I'm not
very like I to be honest, I'm not sitting there doing the spreadsheet
sitting there doing the spreadsheet before I do what I do. But I was like,
before I do what I do. But I was like, wow. You know, intuitively, I was like,
wow. You know, intuitively, I was like, I guess he did do this with the offer.
I guess he did do this with the offer. Like I know that first of all someone
Like I know that first of all someone has to be bought. You don't sell
has to be bought. You don't sell pricing. You don't sell bonuses. You
pricing. You don't sell bonuses. You don't sell like you sell like why is
don't sell like you sell like why is this going to be the thing that's
this going to be the thing that's different to help you get to where you
different to help you get to where you want to go, you know? And for me, the
want to go, you know? And for me, the big idea is the most important thing.
big idea is the most important thing. Once I'm bought into the big idea,
Once I'm bought into the big idea, buying your offer is like a no-brainer,
buying your offer is like a no-brainer, right? And going deeper on that journey,
right? And going deeper on that journey, of course, because every time I'm seeing
of course, because every time I'm seeing it actually work for me as well. Then
it actually work for me as well. Then the logical big idea is like listen so
the logical big idea is like listen so there's this one year I recorded every
there's this one year I recorded every single day not just in in hindsight what
single day not just in in hindsight what worked and didn't work polished up in a
worked and didn't work polished up in a bow for you guys like every single day
bow for you guys like every single day for 400 effing days straight I made
for 400 effing days straight I made myself find a meaning lesson like
myself find a meaning lesson like breakthrough what I was trying what
breakthrough what I was trying what worked what didn't work like I'm about
worked what didn't work like I'm about to share with you guys on I might share
to share with you guys on I might share it in Money March like I did the final
it in Money March like I did the final day of Money March last year I just got
day of Money March last year I just got back from a retreat. I'm like that car
back from a retreat. I'm like that car ride home, my god. Like I am throwing up
ride home, my god. Like I am throwing up on the way home. I have like acid
on the way home. I have like acid reflux. I'm like I thought that was like
reflux. I'm like I thought that was like the worst plane ride of my life. Like
the worst plane ride of my life. Like anyone who's had severe pregnancy
anyone who's had severe pregnancy nausea, exhaustion. I just got like
nausea, exhaustion. I just got like attacked at my retreat, chased around
attacked at my retreat, chased around tables, yelled at. Like I had one of the
tables, yelled at. Like I had one of the scariest experiences of my [ __ ] life
scariest experiences of my [ __ ] life in my business, you know? I'm like
in my business, you know? I'm like people are like threatening me. Also,
people are like threatening me. Also, people are like I'm having to having to
people are like I'm having to having to hire lawyers because people are like,
hire lawyers because people are like, you know, um I'm gonna spread lies. I
you know, um I'm gonna spread lies. I know all of your lead lists and people
know all of your lead lists and people in the And so people are like me
in the And so people are like me messaging me this and I'm just like I'm
messaging me this and I'm just like I'm going to like if you don't give me x
going to like if you don't give me x amount of dollars, I'm going to find
amount of dollars, I'm going to find everybody and I'm going to send them all
everybody and I'm going to send them all these mean things. I'm like that's
these mean things. I'm like that's happening and I'm like
happening and I'm like oh my god. And like I do this lesson
oh my god. And like I do this lesson about like approaching problems like
about like approaching problems like being like Brahma and Krishna in the
being like Brahma and Krishna in the forest and how like you know I'm
forest and how like you know I'm navigating some things in my business
navigating some things in my business right now but like money March like you
right now but like money March like you have been so amazing and I'm just like
have been so amazing and I'm just like I'm like I am [ __ ] proud of myself by
I'm like I am [ __ ] proud of myself by the way. I like say that in the message,
the way. I like say that in the message, but like now in hindsight, I'm like me
but like now in hindsight, I'm like me relisting like relisting to that year is
relisting like relisting to that year is so powerful because you're like I'm like
so powerful because you're like I'm like seeing what I was just saying in October
seeing what I was just saying in October when I'm like we're about to have the
when I'm like we're about to have the biggest quantum leap and this is the
biggest quantum leap and this is the mindset we're all getting in and this is
mindset we're all getting in and this is what we're working on and here's how
what we're working on and here's how we're going to have our highest cash
we're going to have our highest cash quarter and now I'm get I'm like selling
quarter and now I'm get I'm like selling you the offer again because I'm really
you the offer again because I'm really stoked on it but like it's kind of a
stoked on it but like it's kind of a logical idea of like this is the year I
logical idea of like this is the year I invested hundreds of thousands of
invested hundreds of thousands of dollars in myself. This is the year that
dollars in myself. This is the year that I like blood, sweat, and tears. Like
I like blood, sweat, and tears. Like this was like my like so many
this was like my like so many breakthroughs. You know, this is the
breakthroughs. You know, this is the year that I introduced the club. This
year that I introduced the club. This year I went from 30 to 900 clients. This
year I went from 30 to 900 clients. This is the year that I'm going to give you
is the year that I'm going to give you all of that every single day and live
all of that every single day and live mentorship and of all and you know I'm
mentorship and of all and you know I'm going to do and then there are big ideas
going to do and then there are big ideas even for this class had its own big idea
even for this class had its own big idea and this and the close class had its own
and this and the close class had its own big idea
big idea about like hey you guys some of us don't
about like hey you guys some of us don't know how to close. You got someone all
know how to close. You got someone all the way there and I don't mean a
the way there and I don't mean a masculine sales script. I mean, how to
masculine sales script. I mean, how to hold flirtation and fun and femininity
hold flirtation and fun and femininity and you're like, "Oh, like that's a
and you're like, "Oh, like that's a whole big idea in of itself." Okay. And
whole big idea in of itself." Okay. And then I was like, "But I'm going to give
then I was like, "But I'm going to give you all this. It took me a whole year,
you all this. It took me a whole year, hundred,000 invested in myself, blood,
hundred,000 invested in myself, blood, sweat, and tears for $5 a day."
sweat, and tears for $5 a day." Like, is that is that worth it to you?
Like, is that is that worth it to you? You know, that's the logical part. Like
You know, that's the logical part. Like the logical the emotional buy in is
the logical the emotional buy in is already there. Then the logical part is
already there. Then the logical part is like what is this going to do for me?
like what is this going to do for me? like, oh, this is gonna help me close.
like, oh, this is gonna help me close. If I could close like 50% more of the
If I could close like 50% more of the clients in my inbox right now, would the
clients in my inbox right now, would the year in the club be worth it for me? If
year in the club be worth it for me? If I could learn really, like if I could
I could learn really, like if I could tap into that energy every day and I
tap into that energy every day and I could wake up with 20% more energy,
could wake up with 20% more energy, would that be worth it to me? So again,
would that be worth it to me? So again, logical, logical, logical, logical,
logical, logical, logical, logical, logical. Like how is this specifically,
logical. Like how is this specifically, not abstract, but like tangibly like
not abstract, but like tangibly like would that be worth it to me? Like what
would that be worth it to me? Like what if in this experience you could learn
if in this experience you could learn how to diffuse fights with your kids and
how to diffuse fights with your kids and how to get them to actually go to bed on
how to get them to actually go to bed on time with this really unconventional
time with this really unconventional approach I use in parenting. Would that
approach I use in parenting. Would that be worth a couple what would a couple
be worth a couple what would a couple hours of your day be worth to you? Would
hours of your day be worth to you? Would it be worth this $30 membership? Like
it be worth this $30 membership? Like you know that's kind of the logical
you know that's kind of the logical that's the logical pitch there. And then
that's the logical pitch there. And then the FOMO big idea is like we're starting
the FOMO big idea is like we're starting tomorrow. um there's limited spots or
tomorrow. um there's limited spots or like you know the price is going up or
like you know the price is going up or something like this or you know we're
something like this or you know we're doing this workshop like tomorrow the
doing this workshop like tomorrow the doors are closing and so there's so many
doors are closing and so there's so many ideas it evolves there's so many every
ideas it evolves there's so many every topic I feel like is a new big idea
topic I feel like is a new big idea foundational pillars um and all of the
foundational pillars um and all of the ideas are basically just inversions that
ideas are basically just inversions that like have a story where you have an aha
like have a story where you have an aha moment of like there's another way oh my
moment of like there's another way oh my god right and so once we nail this we
god right and so once we nail this we can grow very fast like once we know
can grow very fast like once we know this we can grow very fast. So I would
this we can grow very fast. So I would say taking this any of you who have
say taking this any of you who have access to the one to many sales
access to the one to many sales presentation like now this is just a
presentation like now this is just a perfect compliment because when you see
perfect compliment because when you see like okay the through line and then I
like okay the through line and then I can design an entire experience really
can design an entire experience really in which I present an offer that's going
in which I present an offer that's going to be a great fit to people who see the
to be a great fit to people who see the path who have already shifted their
path who have already shifted their their beliefs their identity. Um,
their beliefs their identity. Um, and
and yeah, this worked for so many of my
yeah, this worked for so many of my clients. Like I've told these stories
clients. Like I've told these stories before, like we had two people present
before, like we had two people present in the one to many sales presentation
in the one to many sales presentation class we did in the vortex. And Diana's
class we did in the vortex. And Diana's like, I I put this all into practice.
like, I I put this all into practice. She's like, I had 30 people on my class
She's like, I had 30 people on my class and you know, through implementing all
and you know, through implementing all this, she's like, I had a six-figure
this, she's like, I had a six-figure launch with like 30 people signed up for
launch with like 30 people signed up for this low ticket program. You know, we
this low ticket program. You know, we have Camila who had a mastermind with
have Camila who had a mastermind with eight people. She doubled the price,
eight people. She doubled the price, didn't change her audience, didn't
didn't change her audience, didn't change anything like this. We just
change anything like this. We just looked at creating a through line for
looked at creating a through line for people. And she now has over I think
people. And she now has over I think about 200 people in this offer. So
about 200 people in this offer. So things move really fast um because
things move really fast um because you're not just relying on that like
you're not just relying on that like resonance, right, which is so important,
resonance, right, which is so important, but now we actually have like a pathway
but now we actually have like a pathway for people to to go through um and like
for people to to go through um and like get what you do. So, okay, my questions
get what you do. So, okay, my questions for you. First, I'm going to check in
for you. First, I'm going to check in the chat. Let's shake it off. Let's take
the chat. Let's shake it off. Let's take a sip of water.
a sip of water. Did we nerd out today? I feel like this
Did we nerd out today? I feel like this is one of like most like nerdy glass
is one of like most like nerdy glass I've ever read I've ever I've ever um
I've ever read I've ever I've ever um presented for you guys.
presented for you guys. Yeah, the through line. So, there are
Yeah, the through line. So, there are many different ways. I talked about the
many different ways. I talked about the through line today, but like I talked
through line today, but like I talked about, you know, the one I teach in
about, you know, the one I teach in Brave AF is like really my favorite cuz
Brave AF is like really my favorite cuz that I'm like, yeah, it starts with ah
that I'm like, yeah, it starts with ah I'm in. I'm interested. I like this. And
I'm in. I'm interested. I like this. And then I'm searching your name in the
then I'm searching your name in the search bar.
search bar. And then I see you. I get it. The
And then I see you. I get it. The product and offer, I get it. I'm even
product and offer, I get it. I'm even like I see what you do. Like I'm having
like I see what you do. Like I'm having micro breakthroughs or I'm I'm
micro breakthroughs or I'm I'm visualizing myself consuming this. And
visualizing myself consuming this. And then lastly, oh [ __ ] I see myself. And
then lastly, oh [ __ ] I see myself. And I go much deeper on that in the bra f
I go much deeper on that in the bra f program, but like because then I go into
program, but like because then I go into like creating the components of the
like creating the components of the movement. But I would say here like I
movement. But I would say here like I see me as either like I literally that's
see me as either like I literally that's exactly what I'm thinking or it's like
exactly what I'm thinking or it's like this movement is what I'm all about. I
this movement is what I'm all about. I actually see your clients and I actually
actually see your clients and I actually see who's in your community and
see who's in your community and testimonials and like visual
testimonials and like visual representation as well. And so that's
representation as well. And so that's it. But I also talked about your brand
it. But I also talked about your brand message, your big idea stickiness, your
message, your big idea stickiness, your marketing message that is that
marketing message that is that intangible
intangible form with a story which has a hook and
form with a story which has a hook and then your sales message why I should buy
then your sales message why I should buy it. I also talked about within your
it. I also talked about within your marketing message you have desire, you
marketing message you have desire, you have trust and you have belief, right?
have trust and you have belief, right? And then we also talked about the
And then we also talked about the co-centric circle real quick which is
co-centric circle real quick which is like how to create a category of one. Um
like how to create a category of one. Um so again these are all just frames that
so again these are all just frames that you can put like your awesome ideas in.
you can put like your awesome ideas in. And you can be like, "Ah, I actually do
And you can be like, "Ah, I actually do have like some solid foundation." Guess
have like some solid foundation." Guess what? This gets to grow and evolve over
what? This gets to grow and evolve over time. And if I tried to put it all in a
time. And if I tried to put it all in a box, I think I would drive myself crazy.
box, I think I would drive myself crazy. You don't need to, right? But like
You don't need to, right? But like again, um, this stuff's just like really
again, um, this stuff's just like really fun and add stickiness to our movement.
fun and add stickiness to our movement. So permission marketing as we talked
So permission marketing as we talked about that remember I want to know in
about that remember I want to know in the chat
the chat are you nurturing relationships and
are you nurturing relationships and inviting people to go deeper with you
inviting people to go deeper with you right are you gathering attention and
right are you gathering attention and providing value in exchange for
providing value in exchange for promoting your stuff
promoting your stuff like do you have are you doing that on
like do you have are you doing that on email are you doing that through
email are you doing that through challenges are you doing that through
challenges are you doing that through free stuff like do you have a system in
free stuff like do you have a system in which people are opting opting in and
which people are opting opting in and you are providing value in exchange for
you are providing value in exchange for promoting marketing to them. I want to
promoting marketing to them. I want to you're like how much am I really
you're like how much am I really enjoying this or am I like one spot only
enjoying this or am I like one spot only like you know it's just like a sales it
like you know it's just like a sales it feels like I forgot I am not an ad right
feels like I forgot I am not an ad right like oh my god I forgot I got to build
like oh my god I forgot I got to build relationships like you're like yeah I
relationships like you're like yeah I have a podcast show I've been doing this
have a podcast show I've been doing this for so long and you know I think when we
for so long and you know I think when we do this like when it's the right offer
do this like when it's the right offer this is why like I'm like my first month
this is why like I'm like my first month in business was a 20k month everyone's
in business was a 20k month everyone's like what it's because I had a free
like what it's because I had a free podcast
podcast from my heart I wasn't trying to make
from my heart I wasn't trying to make money I wasn't even trying to like do
money I wasn't even trying to like do anything. I wasn't like, "What's my
anything. I wasn't like, "What's my movement?" You know? I'm just like,
movement?" You know? I'm just like, "Life has placed this message upon my
"Life has placed this message upon my soul and like I'm going to [ __ ]
soul and like I'm going to [ __ ] explode if I do not share it with the
explode if I do not share it with the world because it's changed my life." And
world because it's changed my life." And like if I could help one person liberate
like if I could help one person liberate myself through my expression and have
myself through my expression and have some fun and like how good does it feel
some fun and like how good does it feel to actually be inspiring,
to actually be inspiring, all right? Like but because that and
all right? Like but because that and it's like people like I'm look forward
it's like people like I'm look forward to hearing from this person. Um, then
to hearing from this person. Um, then when there's an offer, it's like and
when there's an offer, it's like and there's a good message around it like,
there's a good message around it like, hey, here's a process we're going to
hey, here's a process we're going to walk through and you know, here's my my
walk through and you know, here's my my story and I want to help you move
story and I want to help you move through this. I've developed a signature
through this. I've developed a signature approach and once you start to do this
approach and once you start to do this thing, then you're no longer going to
thing, then you're no longer going to feel like in your, you know, sabotaging
feel like in your, you know, sabotaging thoughts and feel like you're playing
thoughts and feel like you're playing small, like you have a fire inside you
small, like you have a fire inside you ready to set a flame, right? Like I also
ready to set a flame, right? Like I also call people forward in their power,
call people forward in their power, right? And like let's [ __ ] light your
right? And like let's [ __ ] light your life on fire, you know? that. Um,
life on fire, you know? that. Um, anyway, that's why I really think it
anyway, that's why I really think it blew up because we were already doing
blew up because we were already doing permission marketing without knowing we
permission marketing without knowing we were doing permission marketing because
were doing permission marketing because that's like kind of what a podcast and
that's like kind of what a podcast and what a what a brand really is. You know,
what a what a brand really is. You know, following someone on email and social
following someone on email and social media. Okay, I have 35
media. Okay, I have 35 people signed up. Naomi
people signed up. Naomi on magnetic comments sounds so excited.
on magnetic comments sounds so excited. I just relaunched my podcast. It feels
I just relaunched my podcast. It feels so good. How about if you're offering
so good. How about if you're offering certification? Mhm.
Yeah, absolutely. You mean so when you mean how about if
You mean so when you mean how about if you're offering a certification program?
you're offering a certification program? Like what about I want to know
Like what about I want to know specifically what feels like it wouldn't
specifically what feels like it wouldn't work for a certification. Okay. The last
work for a certification. Okay. The last few clients that came from human design
few clients that came from human design started conversations by saying they
started conversations by saying they resonated the best and also what three
resonated the best and also what three parts of the offer. So, when you make an
parts of the offer. So, when you make an offer, again, like I talked about the
offer, again, like I talked about the importance of having your marketing and
importance of having your marketing and sales message, but also um having a
sales message, but also um having a product that is sticky and that people
product that is sticky and that people want to stay inside of,
want to stay inside of, um when you invite into the offer, what
um when you invite into the offer, what makes a really great offer. When you
makes a really great offer. When you gather people and invite them into
gather people and invite them into something is having again a big idea
something is having again a big idea around like how is this unique? there's
around like how is this unique? there's some kind of like unique mechanism or
some kind of like unique mechanism or culture around it or like yes I'm bought
culture around it or like yes I'm bought into your big idea of your brand and
into your big idea of your brand and then like what is the logical reason of
then like what is the logical reason of like why this makes so much sense for me
like why this makes so much sense for me like I want this thing more than the
like I want this thing more than the money that I am paying right and it's
money that I am paying right and it's not just like you're going to make
not just like you're going to make $10,000 it's just like yeah actually
$10,000 it's just like yeah actually having an hour more time with at night
having an hour more time with at night like if my kids could like go to bed on
like if my kids could like go to bed on time like that would totally be worth
time like that would totally be worth paying for this right and then um reason
paying for this right and then um reason to join now which who cares like want to
to join now which who cares like want to do something for a really long time and
do something for a really long time and then you're like I've been thinking of
then you're like I've been thinking of working with these show and you did the
working with these show and you did the money march was starting and this thing
money march was starting and this thing was closing and now I'm here right so
was closing and now I'm here right so like there's also that part of it okay
like there's also that part of it okay so I want to see um
I'm so okay okay let's see if we have I want to see some I want to workshop and
want to see some I want to workshop and have some questions related to this
have some questions related to this conversation that we're in right now.
conversation that we're in right now. So, when I said, um, okay, people are
So, when I said, um, okay, people are opting in. They're sending their
opting in. They're sending their appreciation, but I'm not really making
appreciation, but I'm not really making sales. Okay, well, this is great because
sales. Okay, well, this is great because people are opting in. They're sending
people are opting in. They're sending their appreciation, gratitude. So, here
their appreciation, gratitude. So, here is like the marketing message, which I'm
is like the marketing message, which I'm bought in to that you have a way for me
bought in to that you have a way for me to get to where I am and where I want to
to get to where I am and where I want to go
go and I see why I should buy it,
and I see why I should buy it, right? And so if I'm just like I'm so
right? And so if I'm just like I'm so excited like you guys and I'm just
excited like you guys and I'm just everybody's so excited and they're just
everybody's so excited and they're just like you're so inspiring show. So I'm
like you're so inspiring show. So I'm just like I've liberated myself. I freed
just like I've liberated myself. I freed myself. But then part of it is like I
myself. But then part of it is like I tell a story about like where I was and
tell a story about like where I was and where I am now and how like there's a
where I am now and how like there's a there's a pathway like in which I
there's a pathway like in which I created this and I'm helping other
created this and I'm helping other people do that for themselves, right?
people do that for themselves, right? And like now like I want to help you and
And like now like I want to help you and here you you you and I make people feel
here you you you and I make people feel seen. They're like I see you. I love
seen. They're like I see you. I love search your name in the search bar. Yes.
search your name in the search bar. Yes. Yes. Yes. And then they're like, "Oh,
Yes. Yes. And then they're like, "Oh, that was really powerful. Oh shit." Like
that was really powerful. Oh shit." Like she really helped me with imposter
she really helped me with imposter syndrome. Oh wow. Like that class she
syndrome. Oh wow. Like that class she did about self-sabotage. I'm just like
did about self-sabotage. I'm just like thinking about that throughout my day.
thinking about that throughout my day. It's already like I already feel like
It's already like I already feel like I'm getting so much value. And from
I'm getting so much value. And from there there's a very clear gap from
there there's a very clear gap from where I am and where she is or her
where I am and where she is or her clients are and like where I want to go.
clients are and like where I want to go. And I'm like bought in on that being the
And I'm like bought in on that being the way. And there's this I know why I
way. And there's this I know why I should buy it. like there's a sales
should buy it. like there's a sales message where I'm like, I see how this
message where I'm like, I see how this is going to uniquely support me. Because
is going to uniquely support me. Because when we're like, I'm excited I launched
when we're like, I'm excited I launched an offer. And people like, I'm so
an offer. And people like, I'm so excited you launched an offer. When it's
excited you launched an offer. When it's like, I designed this for you. Here's
like, I designed this for you. Here's what I'm seeing that you guys are
what I'm seeing that you guys are struggling with and what you're really
struggling with and what you're really wanting right now. And I see what you're
wanting right now. And I see what you're trying and I see what's happening for
trying and I see what's happening for you and here's what the software is
you and here's what the software is going to help you do, and here's what
going to help you do, and here's what I've been able to create with it. Here's
I've been able to create with it. Here's what my clients have been able to create
what my clients have been able to create with it. You know, that's more like
with it. You know, that's more like overt. It's not subtle, but you can also
overt. It's not subtle, but you can also subtly share this through like a message
subtly share this through like a message of your aha moment, your epiphany
of your aha moment, your epiphany moment. You designed this thing, right?
moment. You designed this thing, right? So, I think you're at a really good
So, I think you're at a really good spot. I love doing challenges.
spot. I love doing challenges. Okay. So, this isn't allowed me to do
Okay. So, this isn't allowed me to do podcasts and I haven't had an idea for
podcasts and I haven't had an idea for something free. So what I would say
something free. So what I would say Connie is like you know if you can look
Connie is like you know if you can look at what is your message for your clients
at what is your message for your clients for your highest paid thing
for your highest paid thing and how can you give an experience of
and how can you give an experience of that. So it's like the same exact
that. So it's like the same exact message like if I'm like work with me
message like if I'm like work with me privately a six-figure investment and
privately a six-figure investment and I'm going to help you build this this
I'm going to help you build this this like high cash flow low maintenance
like high cash flow low maintenance empire and I'm going to be in your
empire and I'm going to be in your corner so that you feel like you're
corner so that you feel like you're radiating as a woman. you feel like
radiating as a woman. you feel like people are asking you like if you're on
people are asking you like if you're on crack like so I have a private client
crack like so I have a private client who she's like I just want to do like
who she's like I just want to do like Kanye meets Kanye like I just like let's
Kanye meets Kanye like I just like let's meet and just like whatever he's gone
meet and just like whatever he's gone off the rails but like you know let's
off the rails but like you know let's just like I want to be in that limitless
just like I want to be in that limitless energy I want to be in that fun energy
energy I want to be in that fun energy I'm like yeah that's why someone would
I'm like yeah that's why someone would hire me at the highest level I'm like
hire me at the highest level I'm like great I'm going to do a free experience
great I'm going to do a free experience around
around the edge of manic which wasn't free but
the edge of manic which wasn't free but like how do they join the 0001% happy
like how do they join the 0001% happy like come here every like the world is
like come here every like the world is like there's a war on happy And like the
like there's a war on happy And like the truth is if we could just like be happy
truth is if we could just like be happy every morning, we would. But like I'm
every morning, we would. But like I'm going to take you through my process of
going to take you through my process of like getting to the edge of my manic how
like getting to the edge of my manic how I channel through all my creative ideas,
I channel through all my creative ideas, you know, and like I don't know there's
you know, and like I don't know there's a big idea around that and you're like
a big idea around that and you're like cool. And then maybe I invited into my
cool. And then maybe I invited into my like onetoone experience from that,
like onetoone experience from that, right? Or like my whole say my
right? Or like my whole say my mastermind is all around like building
mastermind is all around like building your micro movement and like high casual
your micro movement and like high casual low maintenance micro movement
low maintenance micro movement lifegiving business and like growth is
lifegiving business and like growth is the whole person like success expanding
the whole person like success expanding out in all ways. I'm like, "Okay, cool.
out in all ways. I'm like, "Okay, cool. I'll do a class on that."
Like, you know, if if my offer when I was doing onetoone life coaching was
was doing onetoone life coaching was around like helping people transmute
around like helping people transmute shame into power, great. The class is
shame into power, great. The class is called how to use your shame and
called how to use your shame and transmute it into power. How to use
transmute it into power. How to use vulnerability as a superpower, how to
vulnerability as a superpower, how to use vulnerability as a superpower,
use vulnerability as a superpower, right? Like that. So, I would say like
right? Like that. So, I would say like call in the same exact person who you
call in the same exact person who you think would be a really great fit for
think would be a really great fit for your experience. Um, okay.
your experience. Um, okay. How is the through line connected to the
How is the through line connected to the brand marketing message? So, it kind of
brand marketing message? So, it kind of just another way to like conceptualize
just another way to like conceptualize people going from like, oh, this is
people going from like, oh, this is interesting. I'm commenting a fire emoji
interesting. I'm commenting a fire emoji on your post to like I want to work with
on your post to like I want to work with you, right? Like, wait, what? Like, I it
you, right? Like, wait, what? Like, I it was like, this is cool. I'm searching in
was like, this is cool. I'm searching in the search bar. I see what you're doing.
the search bar. I see what you're doing. Oh, [ __ ] I think this is for me. Right?
Oh, [ __ ] I think this is for me. Right? And how that's really in your brand and
And how that's really in your brand and marketing message is like your brand
marketing message is like your brand message is creating an inversion is like
message is creating an inversion is like I get what this is like what this person
I get what this is like what this person stands for what this is all about. This
stands for what this is all about. This is like how this brand is positioned in
is like how this brand is positioned in the market and how it could be like an
the market and how it could be like an economic position or it can be like okay
economic position or it can be like okay I understand what their positioning is
I understand what their positioning is like oh um you know this person teaches
like oh um you know this person teaches magic business this person teaches like
magic business this person teaches like um this person teaches like ma taking
um this person teaches like ma taking your masculinity back like I understand
your masculinity back like I understand what they stand for I get it and now you
what they stand for I get it and now you know the marketing message is helping
know the marketing message is helping that stick so that I'm like oh like I'm
that stick so that I'm like oh like I'm building belief trust and desire. That's
building belief trust and desire. That's what it does. And like I'm getting it
what it does. And like I'm getting it and I'm having the aha moment. And then
and I'm having the aha moment. And then the sales message is really in the kind
the sales message is really in the kind of the last part of the through line and
of the last part of the through line and like, "Oh, I see what this could do for
like, "Oh, I see what this could do for me. Oh, I see me. I see why I should buy
me. Oh, I see me. I see why I should buy this." So that's kind of how they're
this." So that's kind of how they're related there. Okay. How do we post
related there. Okay. How do we post content
content on our brand message, market, sales
on our brand message, market, sales mode? So I would say that like kind of
mode? So I would say that like kind of you know your brand is is something just
you know your brand is is something just for you to get clarity on right and so
for you to get clarity on right and so instead of being like this is my brand
instead of being like this is my brand message right like it's kind of you know
message right like it's kind of you know when you look at social media as
when you look at social media as marketing and I said there's kind of
marketing and I said there's kind of like awareness marketing which I might
like awareness marketing which I might have where I'm just like I am like
have where I'm just like I am like building my influence and building my
building my influence and building my thought leadership and like this is a
thought leadership and like this is a platform in which like I'm building a
platform in which like I'm building a body of work um it's not all about like
body of work um it's not all about like I need someone to opt in right now right
I need someone to opt in right now right and so that for me is just like I think
and so that for me is just like I think that's really building my brand because
that's really building my brand because people like I know who she stands for. I
people like I know who she stands for. I know what she's all about. There's also
know what she's all about. There's also a personality. There's an affinity. And
a personality. There's an affinity. And again, I don't like get really
again, I don't like get really nitty-gritty about like I don't actually
nitty-gritty about like I don't actually do content like this. Like I actually
do content like this. Like I actually just like do it really organically and
just like do it really organically and then like intuitively. So I'll be like,
then like intuitively. So I'll be like, "Oh, I haven't really like showed people
"Oh, I haven't really like showed people what I do in a while. Maybe I want to
what I do in a while. Maybe I want to teach them something." Or like gosh, I
teach them something." Or like gosh, I feel like I want to bring more of my
feel like I want to bring more of my depth in. Like I might do that once in a
depth in. Like I might do that once in a while, but I'm not like, you know,
while, but I'm not like, you know, really in the weeds. I think it could be
really in the weeds. I think it could be supportive. Like I've never content
supportive. Like I've never content blocked. I've never had content pillars
blocked. I've never had content pillars and I've never like um like it's been
and I've never like um like it's been very organic. So I would say like
very organic. So I would say like there's no like right one ratio or
there's no like right one ratio or anything like this, but like the brand
anything like this, but like the brand is more like do I know what I stand for
is more like do I know what I stand for and do I actually stand for something?
and do I actually stand for something? And like that's coming up in visuals,
And like that's coming up in visuals, that's coming up in saying what I mean.
that's coming up in saying what I mean. That's coming up in like um you know
That's coming up in like um you know saying what I feel like is it clear what
saying what I feel like is it clear what I stand for?
I stand for? And so that's where when people are
And so that's where when people are like, "Ah, does this make sense for me?"
like, "Ah, does this make sense for me?" And I'm like, "Yeah, this is your
And I'm like, "Yeah, this is your brand." Like why would I talk about the
brand." Like why would I talk about the war on happy people? Like I'm doing a
war on happy people? Like I'm doing a sales offer. I'm like, "That's your
sales offer. I'm like, "That's your brand, y'all." Like, you know, I it's
brand, y'all." Like, you know, I it's more for you to understand like what
more for you to understand like what we're doing. So like the brand message
we're doing. So like the brand message is like what you stand for, what you're
is like what you stand for, what you're all about, like you know, and the
all about, like you know, and the marketing message is really like what
marketing message is really like what your social media is. Unless you're just
your social media is. Unless you're just doing also like thought leadership and
doing also like thought leadership and like building like a personal brand and
like building like a personal brand and building a body of work and building
building a body of work and building that like awareness marketing, I'd say
that like awareness marketing, I'd say like it's really a marketing message
like it's really a marketing message that helps people see like where they're
that helps people see like where they're at, where they want to go and like your
at, where they want to go and like your offer as like a unique way to get there,
offer as like a unique way to get there, right? And and feeling uniquely seen
right? And and feeling uniquely seen that like you understand where they're
that like you understand where they're at. you're telling a client story,
at. you're telling a client story, you're telling your story, you're um if
you're telling your story, you're um if I want to say like
I want to say like uh okay, maybe I want to give someone
uh okay, maybe I want to give someone like a I want to give some value around
like a I want to give some value around what to do when people are sitting on
what to do when people are sitting on links and not responding to you. So
links and not responding to you. So maybe the hook and it's a marketing
maybe the hook and it's a marketing message. You know, there are little
message. You know, there are little messages within it. Like the hook, like
messages within it. Like the hook, like my big marketing message is like lead in
my big marketing message is like lead in your say it's lead in your feminine.
your say it's lead in your feminine. That's that's what I'm in right now.
That's that's what I'm in right now. Again, a little abstract, little not
Again, a little abstract, little not super sticky, but that's why we have our
super sticky, but that's why we have our our um content. So I might be like, you
our um content. So I might be like, you know, if you are in a launch, you have
know, if you are in a launch, you have tons of people reaching out, people are
tons of people reaching out, people are sitting on the link, like here's exactly
sitting on the link, like here's exactly what I would tell you. Now someone's
what I would tell you. Now someone's like, "Okay, I want to know." You know,
like, "Okay, I want to know." You know, or I could be like, "Here's how I tell a
or I could be like, "Here's how I tell a story about like how my client did this
story about like how my client did this thing or but then I could go into a
thing or but then I could go into a story that doesn't just say step one,
story that doesn't just say step one, step two, step three." You know, I could
step two, step three." You know, I could be like, "You know when you're dating
be like, "You know when you're dating someone and you know that you went on a
someone and you know that you went on a couple great dates and they said that
couple great dates and they said that they would text you and then you texted
they would text you and then you texted them, right? And you haven't answered.
them, right? And you haven't answered. They haven't answered. Are you going to
They haven't answered. Are you going to double text? Are you going to triple
double text? Are you going to triple text? Are you like, "No, you would use
text? Are you like, "No, you would use the power of energetics and you would
the power of energetics and you would and I would maybe tell a story about
and I would maybe tell a story about like, you know what, you would go out
like, you know what, you would go out there and you would take the laser beam
there and you would take the laser beam off everybody else because that's your
off everybody else because that's your masculine energy." And you would put the
masculine energy." And you would put the energy back on yourself. You would go,
energy back on yourself. You would go, what is the message of the offer you're
what is the message of the offer you're putting out? You would live that fully.
putting out? You would live that fully. You would show up, you know, as if
You would show up, you know, as if you're strutting down the street like
you're strutting down the street like the the one or the one that got away.
the the one or the one that got away. Like, and I would maybe make it sticky,
Like, and I would maybe make it sticky, right? like or I would be like here's an
right? like or I would be like here's an example of like how you could flirt like
example of like how you could flirt like an a specific example. Um and then from
an a specific example. Um and then from there it's like someone's having a
there it's like someone's having a breakthrough like I need to flirt more.
breakthrough like I need to flirt more. I need to like pour into myself. I need
I need to like pour into myself. I need to stop being so needy. And it's like if
to stop being so needy. And it's like if you want to learn like I have an entire
you want to learn like I have an entire process around this and once you start
process around this and once you start to do this thing, you start to flirt
to do this thing, you start to flirt more, you start to do this, you start to
more, you start to do this, you start to do that, then this thing that you want
do that, then this thing that you want is going to happen. And so on this
is going to happen. And so on this class, I'm going to teach you how to do
class, I'm going to teach you how to do X, Y, and Z that can do this for you and
X, Y, and Z that can do this for you and it's going to cost you this much. And
it's going to cost you this much. And that's a sales message where I'm like, I
that's a sales message where I'm like, I get the big idea. I get why this is
get the big idea. I get why this is really worth it for me and it's
really worth it for me and it's happening tomorrow, right? And so I
happening tomorrow, right? And so I think for you it's like before we
think for you it's like before we present the offer, people are getting
present the offer, people are getting bought in through the marketing message.
bought in through the marketing message. Okay?
Okay? And
And I would say that sometimes you might
I would say that sometimes you might have just like sales post like you might
have just like sales post like you might be introducing an offer, right? And but
be introducing an offer, right? And but what you might do is like for a lot of
what you might do is like for a lot of us if you have a sales page or something
us if you have a sales page or something like that or you're doing a sales call
like that or you're doing a sales call like you don't need to do the whole
like you don't need to do the whole sales message like that's kind of what
sales message like that's kind of what also if you're doing discovery calls
also if you're doing discovery calls what discovery calls are for you know
what discovery calls are for you know like people already heard your marketing
like people already heard your marketing message they already see where they're
message they already see where they're at and where they want to go and that
at and where they want to go and that you have something unique for them.
you have something unique for them. They're already intrigued. They're like
They're already intrigued. They're like I need to find out more. And the sales
I need to find out more. And the sales message is either on a sales page or one
message is either on a sales page or one to many sales which I have a whole class
to many sales which I have a whole class on that in the vortex. It's amazing. Or
on that in the vortex. It's amazing. Or it's it's on a sales call where you're
it's it's on a sales call where you're like, "Where are you at?" And they tell
like, "Where are you at?" And they tell you, "Where are you stuck?" They tell
you, "Where are you stuck?" They tell you. "Where do you want to go?" They
you. "Where do you want to go?" They tell you. And then you're tailoring a
tell you. And then you're tailoring a sales message and you say, you listen
sales message and you say, you listen and you're like, "Okay,
and you're like, "Okay, can I help this person?" And in good
can I help this person?" And in good faith, you're like, either I can't help
faith, you're like, either I can't help you or you're like, based on what you
you or you're like, based on what you just told me, like you'd be an amazing
just told me, like you'd be an amazing fit for this offer. So yeah, would you
fit for this offer. So yeah, would you like to learn more about it? Thank you
like to learn more about it? Thank you for sharing all that with me. Would you
for sharing all that with me. Would you like to learn more about the offer? Yes,
like to learn more about the offer? Yes, I would. Okay, great. Now, I'm
I would. Okay, great. Now, I'm presenting the offer, but not just and
presenting the offer, but not just and then we're going to do this. I'm
then we're going to do this. I'm specifically during the call taking
specifically during the call taking notes on exactly what you're saying so
notes on exactly what you're saying so that I can tie the offer to what you
that I can tie the offer to what you actually want. This is the power of
actually want. This is the power of sales. This is why like I would do like
sales. This is why like I would do like 80 90% close rate on a sales call and
80 90% close rate on a sales call and then I realized that the through line
then I realized that the through line was so good I didn't need sales calls.
was so good I didn't need sales calls. And by the way, I wanted a life and I
And by the way, I wanted a life and I didn't want a sales team. But anyway,
didn't want a sales team. But anyway, they're not bad. I was like, "Oh, like
they're not bad. I was like, "Oh, like I'm listening to someone and they're
I'm listening to someone and they're like, "Yeah, I really feel like um I
like, "Yeah, I really feel like um I like every time I'm dating like I'm not
like every time I'm dating like I'm not I'm not able to like really connect or
I'm not able to like really connect or like you know, I get like really in my
like you know, I get like really in my like like I start crying and I freak
like like I start crying and I freak people out when I start talking about
people out when I start talking about this stuff or there's like I really want
this stuff or there's like I really want to quit my job and like I really want to
to quit my job and like I really want to make this move and I just need to build
make this move and I just need to build the confidence." So when I'm like, "Hey,
the confidence." So when I'm like, "Hey, I think I can uniquely help you. Do you
I think I can uniquely help you. Do you want to hear more about that?" I'm like,
want to hear more about that?" I'm like, "Great." The first thing we're going to
"Great." The first thing we're going to do is we're going to focus on unraveling
do is we're going to focus on unraveling the shame because when we do this,
the shame because when we do this, you're going to be able to practice and
you're going to be able to practice and share your story with me. I'm going to
share your story with me. I'm going to give you some tools. I've got a big
give you some tools. I've got a big toolbox. You're So, you're going to be
toolbox. You're So, you're going to be able the next person that you're dating
able the next person that you're dating to say this with like a straight face. I
to say this with like a straight face. I know it feels crazy right now, but like
know it feels crazy right now, but like this is the first thing we're going to
this is the first thing we're going to work on, you know, and I'm going to help
work on, you know, and I'm going to help you unravel that shame so that it feels
you unravel that shame so that it feels like so light. You're no longer going to
like so light. You're no longer going to cry when you tell this story, and it's
cry when you tell this story, and it's going to be so much easier for you to do
going to be so much easier for you to do x, y, and z thing that you just told me
x, y, and z thing that you just told me you want to do. Then the next thing
you want to do. Then the next thing we're going to do is we're working it on
we're going to do is we're working it on X X Y andZ thing. Once we do that, like
X X Y andZ thing. Once we do that, like that thing that you told me you were
that thing that you told me you were struggling with is going to be cleared.
struggling with is going to be cleared. Then that thing that you told me that
Then that thing that you told me that you really wanted, we're gonna be able
you really wanted, we're gonna be able to do that. Okay?
to do that. Okay? And then shift. So we're going to shift
And then shift. So we're going to shift things. So I'm going to help you get
things. So I'm going to help you get really clear on what you actually want.
really clear on what you actually want. And then we're going to create a game
And then we're going to create a game plan for you to go do that, you know, to
plan for you to go do that, you know, to go make the moves. And it's going to be
go make the moves. And it's going to be scary, but I'm going to be here in your
scary, but I'm going to be here in your corner. I'm going to help you like know
corner. I'm going to help you like know exactly what to say, how to have those
exactly what to say, how to have those conversations. And so you can finally
conversations. And so you can finally quit that job that you just told me that
quit that job that you just told me that you wanted to quit so that you can
you wanted to quit so that you can finally do that thing that you told me
finally do that thing that you told me that you wanted to do. And so so that's
that you wanted to do. And so so that's sales.
sales. Sales is not like, "So I thought HSV was
Sales is not like, "So I thought HSV was the end of my life." That's not sales.
the end of my life." That's not sales. That's my marketing message, right?
That's my marketing message, right? Which is like, okay, wait, what's
Which is like, okay, wait, what's happening here? Because I've been
happening here? Because I've been riddled by shame. And I didn't even know
riddled by shame. And I didn't even know until I realized because you were
until I realized because you were talking about how shame shows up in your
talking about how shame shows up in your life. you're like, "Hey, you know that
life. you're like, "Hey, you know that feeling where you're kind of holding
feeling where you're kind of holding back and you're kind of hedging all the
back and you're kind of hedging all the time, you know, and you're like, that's
time, you know, and you're like, that's the only reason you're doing that is
the only reason you're doing that is shame." Because if you were totally at
shame." Because if you were totally at peace with who you were, you' just be
peace with who you were, you' just be saying whatever the [ __ ] you want on the
saying whatever the [ __ ] you want on the internet. The reason you're so afraid of
internet. The reason you're so afraid of those hate threads and this is and this,
those hate threads and this is and this, there's shame there. And so, one of the
there's shame there. And so, one of the greatest things that I see in all seven
greatest things that I see in all seven figure plus leaders is that we've done
figure plus leaders is that we've done like a lot of deep shame work behind the
like a lot of deep shame work behind the scenes. And you know, this is what I'm
scenes. And you know, this is what I'm doing inside of becoming brave program
doing inside of becoming brave program because once you start to do this, this
because once you start to do this, this thing that you want will start
thing that you want will start happening, right? And then like the
happening, right? And then like the sales n is really about once I'm already
sales n is really about once I'm already bought in that like I actually see
bought in that like I actually see myself in this. I see the gap from like
myself in this. I see the gap from like where I am and where I want to go and
where I am and where I want to go and that this is a unique way to get what I
that this is a unique way to get what I want. Oh, just scale up and be more
want. Oh, just scale up and be more visible. I can like overcome my shame.
visible. I can like overcome my shame. Cool. Right. And so I hope that that's
Cool. Right. And so I hope that that's helpful
helpful there. What is the tension people have
there. What is the tension people have with their anxiety? How can I ease their
with their anxiety? How can I ease their anxieties and stoke their desires? Yes,
anxieties and stoke their desires? Yes, absolutely. Um,
absolutely. Um, okay.
okay. Oh,
Oh, your full wild and weird self-expression
your full wild and weird self-expression is the key. We're floating in a sea of
is the key. We're floating in a sea of me sea of mediocrity while souls
me sea of mediocrity while souls diamonds are waiting to shine through
diamonds are waiting to shine through and change the world. That's awesome.
and change the world. That's awesome. Okay, let's look at more of the chat.
Okay, let's look at more of the chat. Um,
okay. Is there is this a good brand message?
Is there is this a good brand message? Master your energy as you exit the
Master your energy as you exit the matrix. So, I would say I don't know
matrix. So, I would say I don't know exactly what that means, right? Like I'm
exactly what that means, right? Like I'm like, hm, I'm I'm curious. I'm like,
like, hm, I'm I'm curious. I'm like, okay, so what does exit the matrix mean?
okay, so what does exit the matrix mean? And maybe what does master your energy
And maybe what does master your energy mean? So, like what where are your
mean? So, like what where are your clients like level of understanding at,
clients like level of understanding at, right? So do they know what master
right? So do they know what master energy means or do they know what
energy means or do they know what exiting the matrix means? Is it like hey
exiting the matrix means? Is it like hey you know so again like Christian's
you know so again like Christian's message like free yourself from like the
message like free yourself from like the nineto-5 and like the cultural
nineto-5 and like the cultural conditioning like and um like and you'll
conditioning like and um like and you'll do that through you know what is the
do that through you know what is the mastering energy like is this about like
mastering energy like is this about like you know getting into their body or and
you know getting into their body or and like what do they actually want like why
like what do they actually want like why would I want to do that why do I want to
would I want to do that why do I want to leave the 9 to5 why do I want to exit
leave the 9 to5 why do I want to exit the m like why do I want
the m like why do I want connect my energy. So, for example, like
connect my energy. So, for example, like we talked about some masculinity coaches
we talked about some masculinity coaches and I was like, you know, I have a
and I was like, you know, I have a client um you guys heard Mel, right? And
client um you guys heard Mel, right? And like Mel's message is really like
like Mel's message is really like reclaim your femininity. Reclaim like
reclaim your femininity. Reclaim like like the world of feminism like to
like the world of feminism like to stripped us of our true femininity and
stripped us of our true femininity and like you know, who knows, right? Like
like you know, who knows, right? Like whether you believe anything I'm saying
whether you believe anything I'm saying right now, I'm just pulling this out of
right now, I'm just pulling this out of nowhere. But like, you know, that could
nowhere. But like, you know, that could be her marketing message. And it's like,
be her marketing message. And it's like, hey, this is why like, you know, your
hey, this is why like, you know, your man's not maybe doing what you like.
man's not maybe doing what you like. He's not treating you like a queen.
He's not treating you like a queen. Like, you know, you're super successful.
Like, you know, you're super successful. Super specific, right? Like, you're
Super specific, right? Like, you're super successful in your business.
super successful in your business. You're like a business woman. You feel
You're like a business woman. You feel empowered. Like, people look up to you.
empowered. Like, people look up to you. Like, maybe you're not super proud of
Like, maybe you're not super proud of like how your relationship works or you
like how your relationship works or you like haven't you can't seem to call in
like haven't you can't seem to call in the one, you know, how to navigate you
the one, you know, how to navigate you being the bread winner, you know? Like
being the bread winner, you know? Like that's kind of the conversation she's
that's kind of the conversation she's having. But like on a high level, it's
having. But like on a high level, it's like, hey,
like, hey, like stop operating like a man. It's not
like stop operating like a man. It's not it's not going to get you what you want
it's not going to get you what you want in love. Whoa. Or like reclaim your
in love. Whoa. Or like reclaim your femininity. Feminism is like strip you
femininity. Feminism is like strip you of your femininity. And like it's why
of your femininity. And like it's why you're not as happy as you could be in
you're not as happy as you could be in love, you know? And that is like I know
love, you know? And that is like I know who this is for. Someone who wants to be
who this is for. Someone who wants to be happier in love. And I get it. Like it
happier in love. And I get it. Like it makes it's like making sense to me,
makes it's like making sense to me, right? Um, and then from there, like the
right? Um, and then from there, like the the marketing message, the hook is like,
the marketing message, the hook is like, you know, I got broken up with with the
you know, I got broken up with with the person I thought I was going to marry.
person I thought I was going to marry. Like after I was waiting for the ring
Like after I was waiting for the ring for years, came home from an Iawaska
for years, came home from an Iawaska ceremony, met somebody else, broke up
ceremony, met somebody else, broke up with me, and like I'd built this super
with me, and like I'd built this super successful business. I thought I was in
successful business. I thought I was in my feminine, and I realized that I was
my feminine, and I realized that I was totally in my masculine energy, pushing
totally in my masculine energy, pushing away love, right? And then I worked on
away love, right? And then I worked on my femininity and I worked with all the
my femininity and I worked with all the healers and then I did and then I
healers and then I did and then I traveled here and then I learned from
traveled here and then I learned from this person. I did this person and then
this person. I did this person and then I'm on the side of the road in Costa
I'm on the side of the road in Costa Rica, you know, and this hot dude, you
Rica, you know, and this hot dude, you know, drives by me and fast forward nine
know, drives by me and fast forward nine months, like 10 months later, I have a
months, like 10 months later, I have a baby and I'm engaged, right? So like
baby and I'm engaged, right? So like people are like, "What the heck?" And
people are like, "What the heck?" And it's like, "So let me teach you, you
it's like, "So let me teach you, you know, if you want to kind of learn
know, if you want to kind of learn did did you learn did that teach you
did did you learn did that teach you something?" No. but like do you get what
something?" No. but like do you get what this is all about? And you're like,
this is all about? And you're like, whoa, that's amazing. And like maybe
whoa, that's amazing. And like maybe she'll be like, here, I was actually
she'll be like, here, I was actually criticizing and I was waiting on someone
criticizing and I was waiting on someone and I was like doing all these things
and I was like doing all these things that people like, I do that. I do that.
that people like, I do that. I do that. I feel that. Maybe they're in the depths
I feel that. Maybe they're in the depths of their heartbreak or they're in that
of their heartbreak or they're in that kind of relationship where they're
kind of relationship where they're waiting. And it's like, so I changed the
waiting. And it's like, so I changed the way I was operating.
way I was operating. And once you start to embody this
And once you start to embody this honeypot energy, like this is what's
honeypot energy, like this is what's going to start to happen in your life.
going to start to happen in your life. either you're going to realize this
either you're going to realize this isn't the relationship for you and
isn't the relationship for you and you're going to be so empowered to leave
you're going to be so empowered to leave it or
it or you can attract someone like this, you
you can attract someone like this, you know? And so that it's like now the
know? And so that it's like now the sales message is like if that's worth it
sales message is like if that's worth it to me, healing my marriage, finding the
to me, healing my marriage, finding the one is worth more than $2,000 to me and
one is worth more than $2,000 to me and I'm really bought into the message and I
I'm really bought into the message and I trust this person and I have desire for
trust this person and I have desire for this and I have belief in the unique
this and I have belief in the unique mechanism because I'm already seeing
mechanism because I'm already seeing where I'm not doing it and where maybe
where I'm not doing it and where maybe talk therapy isn't doing it and all
talk therapy isn't doing it and all these other things and like I'm bought
these other things and like I'm bought in, right? So again, this is big stuff.
in, right? So again, this is big stuff. So, if you don't like quite get it for
So, if you don't like quite get it for you yet, like that's absolutely fine.
you yet, like that's absolutely fine. Okay. Um,
so I teach energy work, intuition, and healing money wounds, which is all
healing money wounds, which is all great, but why should they make it a
great, but why should they make it a priority now?
priority now? Well, you know, where are your clients
Well, you know, where are your clients at? Like, why can't they not afford to
at? Like, why can't they not afford to do energy work, intuition work, healing
do energy work, intuition work, healing money wounds? Like, what's possible? So
money wounds? Like, what's possible? So again, it could be like in their pain,
again, it could be like in their pain, like where they're at and like how it's
like where they're at and like how it's showing up. Like what is a lack of
showing up. Like what is a lack of energy work, intuition, and healing
energy work, intuition, and healing money's doing like I think a lot of
money's doing like I think a lot of people can relate to stories of not
people can relate to stories of not trusting themselves in their intuition
trusting themselves in their intuition and how that feels and how that's
and how that feels and how that's affecting them on a daily basis and how
affecting them on a daily basis and how scarcity is affecting them on a daily
scarcity is affecting them on a daily basis. But I think that people can also
basis. But I think that people can also relate to again desire which is more
relate to again desire which is more like what's possible for people when
like what's possible for people when they tune into their intuition, they
they tune into their intuition, they heal their money wounds and they teach
heal their money wounds and they teach energy work. Like how does that actually
energy work. Like how does that actually show up for people in their lives,
show up for people in their lives, right?
right? So that creates
So that creates like an internal sense of urgency and
like an internal sense of urgency and seeing where I am while this is showing
seeing where I am while this is showing up for me and what's actually possible
up for me and what's actually possible with this work and I believe that in you
with this work and I believe that in you and in me and I have desire for that and
and in me and I have desire for that and like of course I'm going to do it like
like of course I'm going to do it like if that's going to help me, right? So,
if that's going to help me, right? So, if you see for your clients like why
if you see for your clients like why this work is so important for them, if
this work is so important for them, if you've seen the results that it's gotten
you've seen the results that it's gotten you or other people, like then I think
you or other people, like then I think that's like where the real urgency is.
that's like where the real urgency is. But again, like if people aren't jumping
But again, like if people aren't jumping right now and they're not prioritizing
right now and they're not prioritizing it, it's because they don't desire it
it, it's because they don't desire it enough or they desire it but they don't
enough or they desire it but they don't actually trust you. So, you haven't told
actually trust you. So, you haven't told the story of like, "Oh, this person was
the story of like, "Oh, this person was exactly where I was." And like, I
exactly where I was." And like, I actually see in their embodiment and
actually see in their embodiment and results that they actually walk the talk
results that they actually walk the talk and they have the thing that they're
and they have the thing that they're helping me have or they've helped other
helping me have or they've helped other clients do it. And it's not just another
clients do it. And it's not just another one of the same. So, like the big idea
one of the same. So, like the big idea really shows me that they see what I'm
really shows me that they see what I'm trying.
And the best way is more than just in a marketing message. give people an
marketing message. give people an experience of your work which are like
experience of your work which are like oh like this isn't just like everything
oh like this isn't just like everything else that I've tried and then from there
else that I've tried and then from there like if I want the thing that your offer
like if I want the thing that your offer helps me get more than that monet
helps me get more than that monet monetary amount from a logical
monetary amount from a logical perspective it's a hell yes if I'm
perspective it's a hell yes if I'm already bought in you know on the big
already bought in you know on the big idea and there's a reason to join now
idea and there's a reason to join now like the sales is going to be so easy
like the sales is going to be so easy from this space right okay
from this space right okay let's see
let's see um
Think about thinking about my through line. Failure is the baseline to your
line. Failure is the baseline to your success.
success. How I failed my way to six figures. I
How I failed my way to six figures. I love this. And like you know here,
so if you were like a mindset coach, like you're a mindset mentor, you have a
like you're a mindset mentor, you have a mindset program,
mindset program, right? Right? And like one hook that you
right? Right? And like one hook that you throw out like maybe the the whole
throw out like maybe the the whole concept of your brand is like you were
concept of your brand is like you were never successful because you kept
never successful because you kept letting failure derail you and you kept
letting failure derail you and you kept beating yourself up and you kept doing
beating yourself up and you kept doing all this stuff, right? That's your core
all this stuff, right? That's your core message. When I said like Christian will
message. When I said like Christian will have a core brand message and then play
have a core brand message and then play with all these different hooks. Like you
with all these different hooks. Like you have this core message of how like you
have this core message of how like you can never really like people feel so
can never really like people feel so seen in that. They're like, "Yep, I made
seen in that. They're like, "Yep, I made some success. Yep. I had my biggest
some success. Yep. I had my biggest launch and then the demons came out and
launch and then the demons came out and then someone said something bad about me
then someone said something bad about me and then I failed and I made it mean
and then I failed and I made it mean that I wasn't cut out for this and like
that I wasn't cut out for this and like you know and so that's your main message
you know and so that's your main message and how you were like you had this maybe
and how you were like you had this maybe you listened to the power of now or I
you listened to the power of now or I don't know you went to the seminar or
don't know you went to the seminar or like you had this aha moment and then
like you had this aha moment and then what you did and who you learned from
what you did and who you learned from what you discovered and you just you
what you discovered and you just you walked yourself through this process and
walked yourself through this process and this journey you became mentally fit you
this journey you became mentally fit you and like then what happened
and like then what happened and you are living that right now,
and you are living that right now, right? And it's like the journey I led
right? And it's like the journey I led myself through and the process that I
myself through and the process that I created like I'd been trying therapy.
created like I'd been trying therapy. I'd been trying just push your way
I'd been trying just push your way through it. I'd been trying just do
through it. I'd been trying just do more. I've been trying all this stuff.
more. I've been trying all this stuff. The thing that I've designed, I led
The thing that I've designed, I led myself through and now dozens of clients
myself through and now dozens of clients like I'm actually leading a program on
like I'm actually leading a program on that. And once you become mentally fit,
that. And once you become mentally fit, mentally tough, like this or whatever,
mentally tough, like this or whatever, I'm making this up, right? Like this is
I'm making this up, right? Like this is what's going to be able to happen to
what's going to be able to happen to you. in your business. But you just
you. in your business. But you just talked about how that happened to you.
talked about how that happened to you. Like you were able to finally hit six
Like you were able to finally hit six figures and you had been trying all this
figures and you had been trying all this strategy. You've been trying talk
strategy. You've been trying talk therapy, but you actually created this
therapy, but you actually created this process where you were mentally
process where you were mentally unshakable, right? And the hook, one of
unshakable, right? And the hook, one of one of the hooks that you might play
one of the hooks that you might play with is I failed my way to six figures.
with is I failed my way to six figures. I'm not sure if that hook is going to
I'm not sure if that hook is going to work. I think people might like it,
work. I think people might like it, right? Like maybe I don't know. Do I
right? Like maybe I don't know. Do I want to learn more about that? Like do
want to learn more about that? Like do people in here? Would people here? Maybe
people in here? Would people here? Maybe some people be ideal clients. Like would
some people be ideal clients. Like would that be something that you would want to
that be something that you would want to read more about? What is the inversion
read more about? What is the inversion that I'm creating for people?
that I'm creating for people? Like um maybe there was a [ __ ]
Like um maybe there was a [ __ ] horrible failure and you want to take us
horrible failure and you want to take us to the middle of that story so that
to the middle of that story so that people just know, oh my god, I need to
people just know, oh my god, I need to know what happens next, right? Like I
know what happens next, right? Like I might tell a story about like like my
might tell a story about like like my first group program like oh my god I was
first group program like oh my god I was talking and someone said like can you
talking and someone said like can you slow down and I got so worried and like
slow down and I got so worried and like I ate like a pint of Trader Joe's ice
I ate like a pint of Trader Joe's ice cream like watching the whole call and
cream like watching the whole call and I'm like I'm done with coaching I'm
I'm like I'm done with coaching I'm never doing this again like oh my gosh
never doing this again like oh my gosh you know and like I don't know you might
you know and like I don't know you might tell a story of one of those experiences
tell a story of one of those experiences just to like create resonance with
just to like create resonance with people and they're like I see you it's
people and they're like I see you it's funny it's entertaining I'm hooked I
funny it's entertaining I'm hooked I want to know what happens next right and
want to know what happens next right and create that contrast for like what it
create that contrast for like what it was to like what it is now maybe and and
was to like what it is now maybe and and you know help people have a little
you know help people have a little breakthrough or see themselves or shift
breakthrough or see themselves or shift their identity like oh yeah like I'm a
their identity like oh yeah like I'm a badass that you know I'm willing to go
badass that you know I'm willing to go allin I just need to build like mental
allin I just need to build like mental resiliency and that's actually a skill
resiliency and that's actually a skill set you know maybe you tell a story
set you know maybe you tell a story around like failing and being upset as a
around like failing and being upset as a kid and how you know you were just told
kid and how you know you were just told to suck it up so you never built like
to suck it up so you never built like that wasn't actually building mental
that wasn't actually building mental toughness or resiliency right that just
toughness or resiliency right that just made you like squash down your insec
made you like squash down your insec urities and feel really like like
urities and feel really like like actually secretly like a failure and a
actually secretly like a failure and a loser. People see themselves. You're
loser. People see themselves. You're telling us a story. Then you're like
telling us a story. Then you're like then, you know, I'm in the middle of one
then, you know, I'm in the middle of one of my launches and five people back out
of my launches and five people back out of the program and I'm right back there
of the program and I'm right back there on the playground, right? And I realized
on the playground, right? And I realized like maybe there's something more to
like maybe there's something more to this than just like the next marketing
this than just like the next marketing hook, right? And so I dove deep into
hook, right? And so I dove deep into this work and this work and this work
this work and this work and this work and this work and I focus on this this
and this work and I focus on this this this and this you know and I led myself
this and this you know and I led myself through this process of becoming like
through this process of becoming like mentally fit or you know whatever your
mentally fit or you know whatever your process is I designed this method and
process is I designed this method and this is what I use every single day and
this is what I use every single day and it's actually how I was able for 10
it's actually how I was able for 10 years I kept breaking even and finally
years I kept breaking even and finally when I applied this you know I built my
when I applied this you know I built my sixfigure business and now I've helped
sixfigure business and now I've helped dozens of clients do that right so like
dozens of clients do that right so like you see
you see that is a is a little
that is a is a little So,
So, okay. Workshopping. My big idea. The
okay. Workshopping. My big idea. The fights of your Oh, sorry, it's going so
fights of your Oh, sorry, it's going so fast. Um,
where'd it go? Okay. Oh, yeah. The fights with your
Okay. Oh, yeah. The fights with your partner are your biggest portals to
partner are your biggest portals to intimacy. Conflict is the gateway to
intimacy. Conflict is the gateway to connection. Your relationship triggers
connection. Your relationship triggers are your self-rowth gold mine. So, I
are your self-rowth gold mine. So, I love this. If you think about like
love this. If you think about like these, this is your
these, this is your brand message. I think you could take it
brand message. I think you could take it a step further. Like, is that like a
a step further. Like, is that like a moral inversion? Like, am I not
moral inversion? Like, am I not expecting you to say this? Like, I like
expecting you to say this? Like, I like like your triggers are a gold mine. I
like your triggers are a gold mine. I think that's cool. Um, I think like
think that's cool. Um, I think like conflict
conflict is like a cornerstone of the a healthy
is like a cornerstone of the a healthy like romantically alive like juicy
like romantically alive like juicy relationship or like my cl like the
relationship or like my cl like the clients who fight the most have the best
clients who fight the most have the best sex. I don't know like I don't know you
sex. I don't know like I don't know you know clients that stay together like you
know clients that stay together like you know the key to like decades long
know the key to like decades long marriages um that they fight all the
marriages um that they fight all the time like I don't know you just say
time like I don't know you just say something that doesn't sound like
something that doesn't sound like jargony fluffy right and then again like
jargony fluffy right and then again like maybe this is your big brand message but
maybe this is your big brand message but your hook is probably not going to be
your hook is probably not going to be starting with the punchline like the
starting with the punchline like the fights are your partner your biggest
fights are your partner your biggest portals to your intimacy.
portals to your intimacy. No. Right. It's going to start with like
No. Right. It's going to start with like you like being
you like being in the middle of a fight or just like
in the middle of a fight or just like said something that like I could never
said something that like I could never take back, right? Like you're going to
take back, right? Like you're going to say the opposite like what like these
say the opposite like what like these decor
like that like I I've actually talked about
that like I I've actually talked about this one with clients before like
this one with clients before like communication is killing your sex life.
communication is killing your sex life. like I don't know something like that
like I don't know something like that where you're like what or like you start
where you're like what or like you start the line of dialogue or you call someone
the line of dialogue or you call someone out specifically around like you know um
out specifically around like you know um here's like okay so
here's like okay so maybe there's something your clients do
maybe there's something your clients do like they get really ticked off about
like they get really ticked off about like how he's chewing his food and
like how he's chewing his food and there's like you know like here's a
there's like you know like here's a secret like why you are like reeling at
secret like why you are like reeling at the way your your partner is putting is
the way your your partner is putting is chewing his food or putting his dishes
chewing his food or putting his dishes in like his dishes in the dishwasher
in like his dishes in the dishwasher like for that you're like m what? You
like for that you're like m what? You know, you're just like, you know, hey,
know, you're just like, you know, hey, you know, when you hint like about that
you know, when you hint like about that other person like and the thing her
other person like and the thing her boyfriend did for her last week, like
boyfriend did for her last week, like that's actually making him want to do it
that's actually making him want to do it less. Like I don't know, like I'm just
less. Like I don't know, like I'm just making this up, right? But like you're
making this up, right? But like you're seeing that and you're like
seeing that and you're like hearing like your fights with your
hearing like your fights with your partner are the biggest portals to your
partner are the biggest portals to your intimacy. That's what I want to know at
intimacy. That's what I want to know at the end of
the end of the message. And here there's no like
the message. And here there's no like right or wrong way but I would say that
right or wrong way but I would say that so many brands and like you guys are
so many brands and like you guys are such amazing experts you want to start
such amazing experts you want to start with the punchline and then teach people
with the punchline and then teach people but that
but that it's not like landing right and so we
it's not like landing right and so we can start with a hook that people go
can start with a hook that people go wait what like or like something I want
wait what like or like something I want to learn more or like the question that
to learn more or like the question that they're asking or oh my god I feel so
they're asking or oh my god I feel so seen in this or like start with like the
seen in this or like start with like the middle of a story or tell me a story
middle of a story or tell me a story first and then the punchline like
where your vulnerability is your superpower, right? But I tell a story
superpower, right? But I tell a story around being vulnerable and like you
around being vulnerable and like you know finding out that I had agency and
know finding out that I had agency and all of this, right? So it's like that's
all of this, right? So it's like that's kind of at the end. But that said, it
kind of at the end. But that said, it doesn't mean that I won't ever start a
doesn't mean that I won't ever start a post and say your shame is the source of
post and say your shame is the source of your power and you're like what you
your power and you're like what you started with the punchline show, you
started with the punchline show, you know? So like you could absolutely be
know? So like you could absolutely be like conflict is your way to gateway to
like conflict is your way to gateway to connection. But um what I would say here
connection. But um what I would say here is like you want to give people an
is like you want to give people an experience of understanding that for
experience of understanding that for themselves that they're like, "Well, now
themselves that they're like, "Well, now I want to double down on using my
I want to double down on using my relationship triggers to
relationship triggers to like to grow my to actually grow my
like to grow my to actually grow my relationship instead of trying to like,
relationship instead of trying to like, you know, right now they're just
you know, right now they're just combusting like they're combusting.
combusting like they're combusting. They're they're breaking trust in the
They're they're breaking trust in the relationship. Like over time it's just
relationship. Like over time it's just going to break us down and break us
going to break us down and break us apart. But like if we actually learn how
apart. But like if we actually learn how to work with them, you know, um then
to work with them, you know, um then wow, yeah, I would love to learn that.
wow, yeah, I would love to learn that. And that story really helped me see like
And that story really helped me see like you gave me an example of where there
you gave me an example of where there was a trigger with one of your clients
was a trigger with one of your clients or with you and how like a past pattern
or with you and how like a past pattern you're about to fall into and how you
you're about to fall into and how you shifted in real time and what you did
shifted in real time and what you did instead. And now I'm like, damn, I might
instead. And now I'm like, damn, I might save that for later, you know? Like,
save that for later, you know? Like, okay, that was super inspiring, you
okay, that was super inspiring, you know? Like, ah, that makes so much
know? Like, ah, that makes so much sense. Like I might talk about like
sense. Like I might talk about like maybe just like one practice that I did
maybe just like one practice that I did or like a moment of tension with my
or like a moment of tension with my partner and like a way that we kind of
partner and like a way that we kind of worked through it and resolved it,
worked through it and resolved it, right? And how like this is what I
right? And how like this is what I support my clients with. And once you
support my clients with. And once you start to learn how to use these moments
start to learn how to use these moments of trigger, you know, to
of trigger, you know, to like heal your relationship, it's going
like heal your relationship, it's going to like you're going to have the
to like you're going to have the juiciest romance. Like you're not going
juiciest romance. Like you're not going to be afraid of like arguments anymore.
to be afraid of like arguments anymore. you're going to see like again you can
you're going to see like again you can start with a hook that this is actually
start with a hook that this is actually like Christian told me this early in our
like Christian told me this early in our relationship. He was like, "Yeah, I
relationship. He was like, "Yeah, I don't know what research he was even
don't know what research he was even looking at, but he's like, research
looking at, but he's like, research shows that the happiest couples like
shows that the happiest couples like have at least 20 unresolved
have at least 20 unresolved um conflicts." And I was like, "Wait,
um conflicts." And I was like, "Wait, what?" He's like, "I want to know more
what?" He's like, "I want to know more about that, right?" And so it's, you
about that, right?" And so it's, you know, it's true. And it's like, yeah,
know, it's true. And it's like, yeah, actually part of secure attachment, like
actually part of secure attachment, like you could talk about what it looks like
you could talk about what it looks like to be not insecure attachment, how that
to be not insecure attachment, how that shows up. be like mhm and where you were
shows up. be like mhm and where you were and like getting to the when you had
and like getting to the when you had your aha moment that like wait like I
your aha moment that like wait like I have to be okay with being uncomfortable
have to be okay with being uncomfortable first within myself and then with my
first within myself and then with my partner and you're like then like I go
partner and you're like then like I go deep into this work and I started
deep into this work and I started holding like more and more discomfort
holding like more and more discomfort and duality and playing with like my
and duality and playing with like my edge and actually on purpose making like
edge and actually on purpose making like my partner feel like edgy and
my partner feel like edgy and uncomfortable and alive and like this is
uncomfortable and alive and like this is what's happened. And this is the kind of
what's happened. And this is the kind of relationship we have now. And in this
relationship we have now. And in this program, I'm going to the keys like
program, I'm going to the keys like which is all like your triggers are your
which is all like your triggers are your gold. Like I'm going to teach you how to
gold. Like I'm going to teach you how to go create this and like in real time
go create this and like in real time too. You're going to get hands- on
too. You're going to get hands- on coaching, feedback with me, the stuff
coaching, feedback with me, the stuff you can never learn in a training.
you can never learn in a training. Next level, right? Okay.
Next level, right? Okay. But again, like you guys, her message
But again, like you guys, her message was would have still worked, right? But
was would have still worked, right? But it's like this just makes it so much
it's like this just makes it so much better.
better. I was stuck in life, I would say, is my
I was stuck in life, I would say, is my main message. Do I need to get a
main message. Do I need to get a specific area? I'm an embodiment coach
specific area? I'm an embodiment coach that helps people reconnect their to
that helps people reconnect their to feel safe, their body's intuition align
feel safe, their body's intuition align with their heart's desires. Yeah. So, I
with their heart's desires. Yeah. So, I would say here like where what do you
would say here like where what do you mean by stuck? Like where were you
mean by stuck? Like where were you stuck? And like how was that showing up
stuck? And like how was that showing up for you? And like what how was that
for you? And like what how was that showing up to be out of your body? And
showing up to be out of your body? And like how was that affecting your life?
like how was that affecting your life? And when did you have the aha moment
And when did you have the aha moment that like there was another way for you,
that like there was another way for you, you know, that like you could connect
you know, that like you could connect with your body and what are your people
with your body and what are your people really wanting? Is it like helping them
really wanting? Is it like helping them kind of feel just confident in their
kind of feel just confident in their lives again? You know, and it might be
lives again? You know, and it might be multiaceted, but I think if you could
multiaceted, but I think if you could tell your story less of just I was, you
tell your story less of just I was, you know, stuck as your main message. I
know, stuck as your main message. I think maybe your main brand message is
think maybe your main brand message is more of, you know,
more of, you know, like we think maybe you think your bank
like we think maybe you think your bank account's going to make you feel safe or
account's going to make you feel safe or that your partner is going to make you
that your partner is going to make you feel safe or, you know, you're waiting
feel safe or, you know, you're waiting to be spoiled by life, right? But like
to be spoiled by life, right? But like actually your body like this untapped
actually your body like this untapped world of your unconscious your body
world of your unconscious your body that's the source of your pleasure and
that's the source of your pleasure and you know like connecting to your body is
you know like connecting to your body is the key to your safety of being able to
the key to your safety of being able to be confident and brave and you know just
be confident and brave and you know just what happens is we get so disconnected
what happens is we get so disconnected from our bodies. We are never taught the
from our bodies. We are never taught the language of the body and your story is
language of the body and your story is how you weren't taught the language of
how you weren't taught the language of your body. You were super in your head.
your body. You were super in your head. You were very stuck. You wanted to do
You were very stuck. You wanted to do things. you could never get the courage
things. you could never get the courage to do it because you didn't feel safe
to do it because you didn't feel safe because the root of your safety exists
because the root of your safety exists in your root, right? And like maybe part
in your root, right? And like maybe part of it is the chakra system and you're
of it is the chakra system and you're like there's this whole chakra system
like there's this whole chakra system and like your root is the foundational
and like your root is the foundational key. And so you're working on your
key. And so you're working on your mindset, you're working on your heart,
mindset, you're working on your heart, you're working on your gut, but the
you're working on your gut, but the truth is like if you don't get to the
truth is like if you don't get to the root, none of that matters. And so what
root, none of that matters. And so what I do with my client and some of them are
I do with my client and some of them are entrepreneurs and some of them are doing
entrepreneurs and some of them are doing this and this and this and they're
this and this and this and they're trying this this and this and this and
trying this this and this and this and this and this. I have this process in
this and this. I have this process in which we're going to use tools and
which we're going to use tools and practices and and we're going to connect
practices and and we're going to connect you deeply to the root of your body so
you deeply to the root of your body so that you feel safe. So that you're able
that you feel safe. So that you're able to take the action so that so that so
to take the action so that so that so that so that so that you're able to do
that so that so that you're able to do these things that you want to do. Like
these things that you want to do. Like what did you want when you were in that
what did you want when you were in that position? We all want to get out of
position? We all want to get out of pain. We all want to get into pleasure,
pain. We all want to get into pleasure, right? And so some messaging is just
right? And so some messaging is just helping people get out of pain, right?
helping people get out of pain, right? But what makes it really cool is like
But what makes it really cool is like where are they at? they want to get out
where are they at? they want to get out of this, but also like how do we want to
of this, but also like how do we want to feel, right? And what are all the ways
feel, right? And what are all the ways that we're currently trying to feel that
that we're currently trying to feel that thing and get that thing, right? Like
thing and get that thing, right? Like for example, I could use like, hey, I
for example, I could use like, hey, I work with clients and they want to scale
work with clients and they want to scale and, you know, I could tell a story
and, you know, I could tell a story around like staring at an ad account
around like staring at an ad account like crying. Like I could talk about
like crying. Like I could talk about like a client who came to me and like it
like a client who came to me and like it looked really successful, you know, on
looked really successful, you know, on paper, but she had no profit because she
paper, but she had no profit because she was using ads. She was paying a huge
was using ads. She was paying a huge team. she was, you know, doing all this
team. she was, you know, doing all this stuff and like we came across our work
stuff and like we came across our work together and it was like, hey, what if
together and it was like, hey, what if you don't need 90% of this and let's
you don't need 90% of this and let's just focus on the through line and let's
just focus on the through line and let's just focus on building your micro
just focus on building your micro movement and like what we did and what
movement and like what we did and what happened as a result. And so someone's
happened as a result. And so someone's like, you're literally in my head like I
like, you're literally in my head like I am feeling so burnt behind the scenes. I
am feeling so burnt behind the scenes. I literally like want to pay myself more,
literally like want to pay myself more, you know, and like I see this way. I see
you know, and like I see this way. I see what you did for your client. Like that
what you did for your client. Like that story there. I'm kind of bought in that
story there. I'm kind of bought in that there's a unique mechanism here too. I
there's a unique mechanism here too. I trust you. You've done this. You've done
trust you. You've done this. You've done this for other people and like um I
this for other people and like um I really desire the outcome. Like yeah,
really desire the outcome. Like yeah, that would feel really good if like I
that would feel really good if like I didn't feel like a busy manager all the
didn't feel like a busy manager all the time with like 20 people on my team.
time with like 20 people on my team. That would feel really good like to have
That would feel really good like to have an organic system,
an organic system, you know? Um I didn't have to worry
you know? Um I didn't have to worry about getting my ad account shut down.
about getting my ad account shut down. So I'm I'm making this all up, right?
So I'm I'm making this all up, right? Like that's an example there. So how do
Like that's an example there. So how do you navigate when you've had the core
you navigate when you've had the core message for a long time to you? It's
message for a long time to you? It's just so obvious and normal and I've said
just so obvious and normal and I've said it a million ways. How do you find that
it a million ways. How do you find that spark for it again?
Well, I would say always it's our responsibility to stay inspired, but
responsibility to stay inspired, but like your message should like and again
like your message should like and again like should just living your message. I
like should just living your message. I think like when I'm not fully living
think like when I'm not fully living brave and I'm not like [ __ ] like be, do
brave and I'm not like [ __ ] like be, do have like I'm on the edge of my [ __ ]
have like I'm on the edge of my [ __ ] alive. I can't believe I'm doing this.
alive. I can't believe I'm doing this. Like
Like when I'm not that I'm just like yeah
when I'm not that I'm just like yeah every the key to you want everything you
every the key to you want everything you want is living brave but when I'm just
want is living brave but when I'm just like you guys like this is changing my
like you guys like this is changing my life this is changing my client's lives
life this is changing my client's lives like when you're really like part of
like when you're really like part of what I teach in brave I have in the
what I teach in brave I have in the micro movement it's like what's your big
micro movement it's like what's your big idea and then your job before anything
idea and then your job before anything is to like live your big idea out to the
is to like live your big idea out to the next level like I'm I'm teaching living
next level like I'm I'm teaching living brave well damn like I've got to go like
brave well damn like I've got to go like live that like how am I taking this big
live that like how am I taking this big idea to the next level, to the next
idea to the next level, to the next level, to the next level. Like, I'm
level, to the next level. Like, I'm allowing it to change my life. Like,
allowing it to change my life. Like, and that is where I live a story so
and that is where I live a story so good, it creates a copy for me. Other
good, it creates a copy for me. Other people share it for me. Like, that's
people share it for me. Like, that's what I would say if you have a personal
what I would say if you have a personal brand, too. So, what I would look at is
brand, too. So, what I would look at is like
um sometimes your passion for what you do comes back as you're serving people.
do comes back as you're serving people. So, like even if you don't have clients,
So, like even if you don't have clients, it's like, you know, I I tell the story
it's like, you know, I I tell the story I've told the story a couple times some
I've told the story a couple times some of my masterminds recently like I was
of my masterminds recently like I was feeling really sick and I was speaking
feeling really sick and I was speaking at my client's event and I was speaking
at my client's event and I was speaking on like shame slang and you know these
on like shame slang and you know these topics and I was like I couldn't even
topics and I was like I couldn't even focus to I couldn't focus to even like
focus to I couldn't focus to even like copy like practice what I was going to
copy like practice what I was going to say. I texted my dad for a pep talk and
say. I texted my dad for a pep talk and he was like, "They will heal you." Like
he was like, "They will heal you." Like they will heal you. Like pick something
they will heal you. Like pick something like it's for you. You know, they're
like it's for you. You know, they're going to give you your energy and your
going to give you your energy and your passion back cuz like your movement,
passion back cuz like your movement, your mission, like it chose you. And so
your mission, like it chose you. And so when you engage with it, it's for you.
when you engage with it, it's for you. So I would say like that passion
So I would say like that passion aliveness like connecting with people
aliveness like connecting with people and you know really caring about what
and you know really caring about what we're doing and being on the cutting
we're doing and being on the cutting edge like I think when I am constantly
edge like I think when I am constantly learning in my area of expertise and I'm
learning in my area of expertise and I'm like trying new things and experimenting
like trying new things and experimenting and learning from people and like my
and learning from people and like my responsibility to stay inspired then I
responsibility to stay inspired then I feel like really excited about it you
feel like really excited about it you know I'm seeing it change people's life
know I'm seeing it change people's life so okay if you work only one. Okay, so
so okay if you work only one. Okay, so for I want to give you guys an example
for I want to give you guys an example of this. Like I had cuz I'm very much
of this. Like I had cuz I'm very much like I want to go teach right away and
like I want to go teach right away and I'm like everybody knows this stuff like
I'm like everybody knows this stuff like you know I've got to like do this 90
you know I've got to like do this 90 second clip and teach people how to like
second clip and teach people how to like you know um understand the intricacies
you know um understand the intricacies of inner union of their feminine and
of inner union of their feminine and masculine energy. Okay, but instead like
masculine energy. Okay, but instead like I'm like trying to do this and and a
I'm like trying to do this and and a marketing team is so like I sorry you
marketing team is so like I sorry you lost me. How about just say women you
lost me. How about just say women you need more masculine energy.
need more masculine energy. I'm like but what do you like everyone
I'm like but what do you like everyone knows that and and just say here's what
knows that and and just say here's what masculine energy is and here's what
masculine energy is and here's what feminine energy is. You need more
feminine energy is. You need more masculine energy to be embodied in your
masculine energy to be embodied in your fe. I'm like, I can't say that. My
fe. I'm like, I can't say that. My clients already know that. I post it.
clients already know that. I post it. I'm like, listen, women, you need more.
I'm like, listen, women, you need more. You actually, my artistic, creative,
You actually, my artistic, creative, feminine women, you need more masculine
feminine women, you need more masculine energy. Because the truth is, you have
energy. Because the truth is, you have both masculine energy, decisive. It
both masculine energy, decisive. It knows what to do. It doesn't feel like a
knows what to do. It doesn't feel like a victim. I'm so overwhelmed. Someone help
victim. I'm so overwhelmed. Someone help me. They're just like, "Nope, I got
me. They're just like, "Nope, I got this. I'm going to figure it out. I'm
this. I'm going to figure it out. I'm solutionoriented. You're making quick
solutionoriented. You're making quick decisions." You need that so that you
decisions." You need that so that you can be playful and creative and you have
can be playful and creative and you have this inner union. And so in my program,
this inner union. And so in my program, Symbiosis, I'm going to be teaching you
Symbiosis, I'm going to be teaching you how to create this inner harmony. This
how to create this inner harmony. This is a real thing. I posted it.
is a real thing. I posted it. Like my highest level clients are like,
Like my highest level clients are like, "That's me, Sho." Like my sevenf
"That's me, Sho." Like my sevenf figureure clients. I'm like, "What?" I
figureure clients. I'm like, "What?" I was trying to go on there and be like,
was trying to go on there and be like, "Okay, so you have your man and your
"Okay, so you have your man and your feminine." And then this one is feeling
feminine." And then this one is feeling a little wobbly. So you got to as much
a little wobbly. So you got to as much as this one is feeling wobbly, you've
as this one is feeling wobbly, you've got to activate the opposing energy. And
got to activate the opposing energy. And I'm like trying to go into it. And I'm
I'm like trying to go into it. And I'm like, I could just tell a story around
like, I could just tell a story around how I'm like not really having like
how I'm like not really having like being indecisive about like dinner
being indecisive about like dinner tonight and how that's like preventing
tonight and how that's like preventing me from like being a joy at the dinner
me from like being a joy at the dinner table. And someone's like, I get that I
table. And someone's like, I get that I didn't teach them how to create inner
didn't teach them how to create inner harmony or union, but they're just like
harmony or union, but they're just like that makes a lot of sense. Maybe I
that makes a lot of sense. Maybe I should take this program, you know, like
should take this program, you know, like that makes a lot of sense for me. Okay,
that makes a lot of sense for me. Okay, I totally saw myself in that. Right. So,
I totally saw myself in that. Right. So, okay. Your untamed, messy, chaotic self
okay. Your untamed, messy, chaotic self exactly where your creative power lives.
exactly where your creative power lives. Wow. Yeah. And like Okay, so this might
Wow. Yeah. And like Okay, so this might be a little bit of what you're saying in
be a little bit of what you're saying in your brand,
your brand, but I would say
but I would say like you guys can drop in the chat like
like you guys can drop in the chat like do you feel like you are like whoa that
do you feel like you are like whoa that is such
is such an inversion? I think like you can do
an inversion? I think like you can do that like if you embody that you know
that like if you embody that you know like if you embody that and someone's
like if you embody that and someone's like whoa I need to like what's
like whoa I need to like what's happening here? this is and your
happening here? this is and your creative energy is like flowing and
creative energy is like flowing and you're just like in your wildness and
you're just like in your wildness and someone's like I don't even know what
someone's like I don't even know what you're saying. I want what you're
you're saying. I want what you're having. So embodiment and vibe all of
having. So embodiment and vibe all of this it's like yes but I would say here
this it's like yes but I would say here like um
like um that like there's something around like
that like there's something around like why does this matter to someone? So
why does this matter to someone? So I would read that just like my friend
I would read that just like my friend who it's like this could be part of it
who it's like this could be part of it but my friend's like your aeros lives
but my friend's like your aeros lives and like your
and like your areros and love and I was like yes you
areros and love and I was like yes you know and then one day she's like so
know and then one day she's like so these are the couples that I work with
these are the couples that I work with and this is what's happening for them
and this is what's happening for them and this is where they're blocked and
and this is where they're blocked and this is what they're trying and this is
this is what they're trying and this is how I help them and I'm like oh
how I help them and I'm like oh I never thought this was for me I never
I never thought this was for me I never saw why I should buy this right and so
saw why I should buy this right and so it's like why do I want to connect with
it's like why do I want to connect with my womb why do I want like
my womb why do I want like we think we're like of course you want
we think we're like of course you want to connect with your womb of course you
to connect with your womb of course you want your creative power right but Like
want your creative power right but Like here it's like for who is this for?
here it's like for who is this for? Entrepreneurs. Is this like hey the key
Entrepreneurs. Is this like hey the key to differentiating yourself is not like
to differentiating yourself is not like having the perfect brand. It's not like
having the perfect brand. It's not like looking like a mini me. It's not it's
looking like a mini me. It's not it's actually like creating something that no
actually like creating something that no one has ever seen before and being
one has ever seen before and being innovative. But like right now you're
innovative. But like right now you're trying to be super polished. Like hey
trying to be super polished. Like hey the key to blowing up your business is
the key to blowing up your business is like not being more professional. you
like not being more professional. you know, it's activating your inner
know, it's activating your inner creating
creating or maybe it's not for people who are
or maybe it's not for people who are entrepreneurs. Maybe it's for someone
entrepreneurs. Maybe it's for someone else and it's like, hey, the reason you
else and it's like, hey, the reason you feel sad and stuck is because you're
feel sad and stuck is because you're procrastinating and you're blocked,
procrastinating and you're blocked, right? And so
right? And so maybe it's like procrastination leads to
maybe it's like procrastination leads to depression, right? I'm going to help you
depression, right? I'm going to help you like get back your life force and your
like get back your life force and your flow so that so that you can feel the
flow so that so that you can feel the things you want to feel and do the
things you want to feel and do the things you want to do. But it's like
things you want to do. But it's like understanding who are our people and
understanding who are our people and what are they really wanting, right? And
what are they really wanting, right? And and that's going to help in like why
and that's going to help in like why they should buy the offer. That's just
they should buy the offer. That's just such a service to everybody, right? Cuz
such a service to everybody, right? Cuz we know, but we just like assume that
we know, but we just like assume that they're like, "Well, duh. You want
they're like, "Well, duh. You want this?" You know? Okay.
this?" You know? Okay. Is there a limit? No. Like I don't I
Is there a limit? No. Like I don't I think the best brands are like there's
think the best brands are like there's no limit. There is absolutely no limit.
no limit. There is absolutely no limit. Um don't listen to your doctor. You can
Um don't listen to your doctor. You can heal yourself. I mean, if you're willing
heal yourself. I mean, if you're willing to
here's the thing, there's always trade-offs. So, there's no solutions,
trade-offs. So, there's no solutions, only trade-offs. So, the more that you
only trade-offs. So, the more that you create a moral inversion, the more and
create a moral inversion, the more and this is why the shame slang work is at
this is why the shame slang work is at the foundation of everything that I do.
the foundation of everything that I do. Because if you're solid in who you are,
Because if you're solid in who you are, if you're not afraid of being found out,
if you're not afraid of being found out, if you're at peace with what you're
if you're at peace with what you're saying, and not that you're perfect and
saying, and not that you're perfect and have everything right, but that if you
have everything right, but that if you made a mistake, you'll change it. You're
made a mistake, you'll change it. You're at peace with who you are. you know,
at peace with who you are. you know, someone who's accepting of who they are
someone who's accepting of who they are and involved in a project that they care
and involved in a project that they care about. They care about moving a
about. They care about moving a conversation forward. Like, then it
conversation forward. Like, then it doesn't matter. Then you embrace
doesn't matter. Then you embrace controversy. Then you intentionally say
controversy. Then you intentionally say things
things like like the Ryan Johnson movie some of
like like the Ryan Johnson movie some of the hooks that they used in their ads
the hooks that they used in their ads like billionaire like millionaire goes
like billionaire like millionaire goes to island to like you know inject his
to island to like you know inject his son's blood you know like into they were
son's blood you know like into they were like they created these h they created
like they created these h they created the controversy because they knew like
the controversy because they knew like this is what's going to get visibility
this is what's going to get visibility this is what's going to eyes like it's
this is what's going to eyes like it's not like oh I hope they don't say this
not like oh I hope they don't say this about me and like they don't tell me I'm
about me and like they don't tell me I'm totally ruining science. And you know
totally ruining science. And you know like no there's so many people who have
like no there's so many people who have such an opinion about like people
such an opinion about like people shouldn't want to live longer like
shouldn't want to live longer like people should this is wrong like
people should this is wrong like absolutely and like you know all like
absolutely and like you know all like all of these what's right and wrong like
all of these what's right and wrong like is it too far to get your son to give
is it too far to get your son to give you blood plasma you know and like like
you blood plasma you know and like like take like literally take photos in the
take like literally take photos in the movie it's like the dad him and the son
movie it's like the dad him and the son are like all like topless you know
are like all like topless you know taking these like creepy photos together
taking these like creepy photos together so that it'll get on the front page. You
so that it'll get on the front page. You know, it's like it's so on purpose, but
know, it's like it's so on purpose, but they believe in what they're doing and
they believe in what they're doing and they're okay with people not getting it
they're okay with people not getting it and they're intentionally feeding the
and they're intentionally feeding the controversy. So,
controversy. So, I would say for you that um yeah, like
I would say for you that um yeah, like you always have your own lines, right?
you always have your own lines, right? So,
I can see how to use this for my coding business, but I don't see how to use it
business, but I don't see how to use it for my physical product. Yeah. Okay.
for my physical product. Yeah. Okay. Well, let's think about it for a
Well, let's think about it for a physical product here. So, for example,
physical product here. So, for example, like when I gave that when I gave that
like when I gave that when I gave that example around like, hey, we're not
example around like, hey, we're not we're doing this the authentic way. We
we're doing this the authentic way. We are not using seed oil. We're going to
are not using seed oil. We're going to use this other product in this
use this other product in this consumable, right? And so, it could be
consumable, right? And so, it could be an aversion of how people usually use a
an aversion of how people usually use a product, you know, or how people like
product, you know, or how people like I'm like, is there there a big idea? I
I'm like, is there there a big idea? I have a robo cat litter thing. Um like so
have a robo cat litter thing. Um like so I'm like well like let's think about the
I'm like well like let's think about the story of just like you know um
story of just like you know um like I don't know maybe your pets should
like I don't know maybe your pets should be royalty your pets you should invest
be royalty your pets you should invest in your pets like you invest in your
in your pets like you invest in your kids I don't know there's like a pet
kids I don't know there's like a pet brand or something and I was like what I
brand or something and I was like what I was like yeah and you should make life
was like yeah and you should make life easy on yourself and it's just like you
easy on yourself and it's just like you know use use technology to take care of
know use use technology to take care of your kids I don't know something like
your kids I don't know something like use technology to take care of your pets
use technology to take care of your pets and it's just like the story about like
and it's just like the story about like how many hours a day am I wasting like
how many hours a day am I wasting like you know picking up this cat litter and
you know picking up this cat litter and like it's getting everywhere and you
like it's getting everywhere and you know there's this like robo litter box
know there's this like robo litter box which by the way everyone should get and
which by the way everyone should get and you know I was like yeah I definitely
you know I was like yeah I definitely want to buy this. there's like you know
want to buy this. there's like you know some kind of like big idea whether it's
some kind of like big idea whether it's a logical like offer whether it's like
a logical like offer whether it's like um some kind of like moral inversion but
um some kind of like moral inversion but um I think even with like mudwater and
um I think even with like mudwater and you know that was a really big brand
you know that was a really big brand people would make like mudwater lattes
people would make like mudwater lattes and the whole thing was like coffee
and the whole thing was like coffee we're not mad at you we're just
we're not mad at you we're just disappointed and it was like the moral
disappointed and it was like the moral inversion was like hey like don't let
inversion was like hey like don't let the day happen to you cuz when you have
the day happen to you cuz when you have a caffeine crash the day is happening to
a caffeine crash the day is happening to you like the whole world is like, you
you like the whole world is like, you know, basically addicted to caffeine and
know, basically addicted to caffeine and they're creating these crashes, but like
they're creating these crashes, but like we we're different here. we have mud
we we're different here. we have mud water like you know and so there's kind
water like you know and so there's kind of like there's something there and
of like there's something there and around like it's again positioning and
around like it's again positioning and you can have an economic positioning you
you can have an economic positioning you can have a moral positioning
can have a moral positioning and then again mudwaterat's story was
and then again mudwaterat's story was like I was in Nepal I was in the
like I was in Nepal I was in the Himalayas and I was drinking all of
Himalayas and I was drinking all of these teas and I took the best herbs
these teas and I took the best herbs from all over the world and I was
from all over the world and I was traveling with my dad and you know then
traveling with my dad and you know then I came home and like you know took
I came home and like you know took together all these ingredients and
together all these ingredients and created you know mud water and there's
created you know mud water and there's this whole story on in the back that's
this whole story on in the back that's like now I'm bought in cuz the story is
like now I'm bought in cuz the story is so cool. I'm like, "Wow, this is
so cool. I'm like, "Wow, this is different than other. It's not just
different than other. It's not just black chai tea, right? It's not just
black chai tea, right? It's not just this. It's this crazy like mud water and
this. It's this crazy like mud water and they took it from this and this and this
they took it from this and this and this and this and this and they created this
and this and this and they created this new mechanism." And like I think also
new mechanism." And like I think also when you realize that like like I said
when you realize that like like I said like building a movement, building um a
like building a movement, building um a brand, building a community, what's so
brand, building a community, what's so easy is like when you have a great
easy is like when you have a great product and also you have a movement and
product and also you have a movement and you have a story that people want to be
you have a story that people want to be a part of. of like we're not mad at
a part of. of like we're not mad at coffee, we're just disappointed and
coffee, we're just disappointed and people are like yes. They want to go
people are like yes. They want to go like give their friends the product.
like give their friends the product. They're like come into Money Mart, come
They're like come into Money Mart, come into this and then that like does the
into this and then that like does the heavy lifting for you, right? Okay.
heavy lifting for you, right? Okay. I'll close out soon. Almost 3 hours on
I'll close out soon. Almost 3 hours on this call.
this call. Okay.
Okay. You're sexy AF era. Take up space. Tone
You're sexy AF era. Take up space. Tone up. 10x your energy and strength. Yeah.
up. 10x your energy and strength. Yeah. So, let's think about this. So that
So, let's think about this. So that could be like a sales message like girl
could be like a sales message like girl like you know no more playing small.
like you know no more playing small. We're going to like tone you up. We're
We're going to like tone you up. We're going to like you know and when you do
going to like you know and when you do that when you release the weight you're
that when you release the weight you're going to get 10x your energy. You're
going to get 10x your energy. You're going to feel strength again so that you
going to feel strength again so that you can do this. So that you can do this. So
can do this. So that you can do this. So that you can do this. You know who your
that you can do this. You know who your client is. You know what they care about
client is. You know what they care about right? And I would say like
right? And I would say like um maybe your sex appeal
um maybe your sex appeal like you maybe again like your message
like you maybe again like your message is like appealing to people's
is like appealing to people's insecurities and stoking their desires.
insecurities and stoking their desires. So like hey you can actually use your
So like hey you can actually use your sex appeal, right? Like you've been made
sex appeal, right? Like you've been made wrong. You can use your sex appeal to do
wrong. You can use your sex appeal to do X Y and Z thing. Like I don't know like
X Y and Z thing. Like I don't know like someone saying um
someone saying um like you say the opposite of what people
like you say the opposite of what people think that you're going to say like um
think that you're going to say like um yeah it's all about like making it sexy.
yeah it's all about like making it sexy. Make your life sexy again. Like hey you
Make your life sexy again. Like hey you know this taboo of sex your sex your sex
know this taboo of sex your sex your sex appeal is something to play up in life
appeal is something to play up in life like you know and that's like people
like you know and that's like people want to stand for that. They're just
want to stand for that. They're just like yes. It's like GPS. It's like [ __ ]
like yes. It's like GPS. It's like [ __ ] reclamation, right? It's just like this
reclamation, right? It's just like this this thing that you've been told to like
this thing that you've been told to like hide away, you know? That's that's
hide away, you know? That's that's actually going to be the key to getting
actually going to be the key to getting what you want. And your marketing
what you want. And your marketing message might be around like how you
message might be around like how you used to hide yourself and you used to
used to hide yourself and you used to tone it down. And maybe you were
tone it down. And maybe you were carrying a lot of extra weight that was
carrying a lot of extra weight that was actually like emotional baggage. You
actually like emotional baggage. You were trying all these diets and you were
were trying all these diets and you were like trying to be the nice girl and like
like trying to be the nice girl and like under underneath there was this like
under underneath there was this like wild like sexy beast that wanted to be
wild like sexy beast that wanted to be released, you know? I don't know. and
released, you know? I don't know. and like where you know the journey that you
like where you know the journey that you went on and how you help people do this
went on and how you help people do this like even if they were brought up in a
like even if they were brought up in a really religious background even if they
really religious background even if they aren't in a relationship even if they
aren't in a relationship even if they even if even if and even if okay
even if even if and even if okay these questions sometimes my clients are
these questions sometimes my clients are telling me how much they want to join
telling me how much they want to join but the money is limiting factor they
but the money is limiting factor they don't want it bad enough yet anxiety
don't want it bad enough yet anxiety comes up for them and I'd love to help
comes up for them and I'd love to help them see the value and ease into
them see the value and ease into releasing money to serve their health so
releasing money to serve their health so like why is there how is their health
like why is there how is their health like
like holding them back
holding them back and
and how is that preventing them from like
how is that preventing them from like doing the things that they really want
doing the things that they really want to do in life and like what is actually
to do in life and like what is actually possible for them when they reclaim
possible for them when they reclaim their health and again like they don't
their health and again like they don't want it bad enough because here's the
want it bad enough because here's the thing like sometimes they're just trying
thing like sometimes they're just trying to sell highlevel offers on social media
to sell highlevel offers on social media and this is why like the through line
and this is why like the through line and I talk about like whether you're
and I talk about like whether you're getting someone on a call or you're
getting someone on a call or you're doing a oneto many sales event like you
doing a oneto many sales event like you need to show people where they are and
need to show people where they are and you need to help them have a success
you need to help them have a success mindset and you need to help them value
mindset and you need to help them value themselves.
themselves. So like telling a story about like you
So like telling a story about like you did not value yourself at all. You are
did not value yourself at all. You are pouring in everywhere else. You were
pouring in everywhere else. You were being the one that everyone looked for
being the one that everyone looked for support. You were buying people dinner.
support. You were buying people dinner. You were doing all the things. When it
You were doing all the things. When it came to getting the right food, you were
came to getting the right food, you were skimping on that. When it came to like
skimping on that. When it came to like hiring the support, you were skimping on
hiring the support, you were skimping on that. And this is what showed up in your
that. And this is what showed up in your life as a result, right? And like maybe
life as a result, right? And like maybe you teach like maybe the name and we're
you teach like maybe the name and we're going into a whole other thing here too,
going into a whole other thing here too, but like
but like maybe you teach like that part of your
maybe you teach like that part of your method is putting yourself first. And
method is putting yourself first. And that's the key to health. And people
that's the key to health. And people come on to class and you tell stories of
come on to class and you tell stories of like here's the identity you need to lay
like here's the identity you need to lay to rest. The identity of the victim, the
to rest. The identity of the victim, the identity of the person who says you want
identity of the person who says you want things and then never go for them. the
things and then never go for them. the ident and you tell client stories too
ident and you tell client stories too like oh you know so and so came to me
like oh you know so and so came to me and she couldn't afford she couldn't do
and she couldn't afford she couldn't do this and she couldn't do that and then
this and she couldn't do that and then you know we got really you know what she
you know we got really you know what she said one day [ __ ] it I'm tired of waking
said one day [ __ ] it I'm tired of waking up every day with half my energy and not
up every day with half my energy and not being able to be present for my kids and
being able to be present for my kids and so we started working together and
so we started working together and here's what happened right and maybe
here's what happened right and maybe teach like if you want what you say you
teach like if you want what you say you want this health like first thing you
want this health like first thing you need to do is have a self-first mindset
need to do is have a self-first mindset and again that's an it's all a big idea
and again that's an it's all a big idea that's a moral inversion so you're
that's a moral inversion so you're literally teaching people how to invest
literally teaching people how to invest in themselves and what like you're
in themselves and what like you're helping people like that part of your
helping people like that part of your sales process is helping people be able
sales process is helping people be able to say yes to themselves. If I'm like
to say yes to themselves. If I'm like bravery is doing it scared. So all this
bravery is doing it scared. So all this BS around like uh when I when I get the
BS around like uh when I when I get the full body yes, right? Like when it feels
full body yes, right? Like when it feels comfortable when that's not bravery and
comfortable when that's not bravery and that's not that you have no respect for
that's not that you have no respect for yourself and no one has respect for you
yourself and no one has respect for you and you want to be a leader like people
and you want to be a leader like people follow people who are brave, right? But
follow people who are brave, right? But I'll tell stories around that, around
I'll tell stories around that, around how I kept saying one day and someday
how I kept saying one day and someday and maybe and like no one was listening
and maybe and like no one was listening to me online. I don't know why, but that
to me online. I don't know why, but that could be the case. And then finally, I
could be the case. And then finally, I [ __ ] went all in and like what got me
[ __ ] went all in and like what got me to finally go all in and like how I was
to finally go all in and like how I was scared and petrified. It didn't actually
scared and petrified. It didn't actually matter. I just kept owning that. And
matter. I just kept owning that. And then from that place, maybe I'll be like
then from that place, maybe I'll be like the first thing you got to do is you got
the first thing you got to do is you got to be brave when it comes to your
to be brave when it comes to your health.
health. You got to let go of the victim identity
You got to let go of the victim identity and you tell those stories and someone's
and you tell those stories and someone's like
like right and then from there like so much
right and then from there like so much of our process is helping people break
of our process is helping people break down their internal barriers the so I'm
down their internal barriers the so I'm not consistent enough I don't have what
not consistent enough I don't have what it t like I'm not outgoing enough and
it t like I'm not outgoing enough and you're telling stories and you're
you're telling stories and you're sharing like you're helping them see
sharing like you're helping them see like no this is possible for you right
like no this is possible for you right that's part of your sales process and
that's part of your sales process and then from there you help them see also
then from there you help them see also that all these external barriers that
that all these external barriers that they think are in their way. They're a
they think are in their way. They're a mom. They don't have time. They don't
mom. They don't have time. They don't have money. They don't have energy. They
have money. They don't have energy. They don't have the technology skills. They
don't have the technology skills. They don't have this. You're going like,
don't have this. You're going like, "Listen,
"Listen, none of this matters. And here's why.
none of this matters. And here's why. And let me like tell you why this is
And let me like tell you why this is like let me tell you stories and let me
like let me tell you stories and let me show you like I was there too. Let me
show you like I was there too. Let me give you a demonstration and let me give
give you a demonstration and let me give you the map as well." And like when you
you the map as well." And like when you take people through that journey,
then you release their anxiety because they're like, "Oh, like I'm only anxious
they're like, "Oh, like I'm only anxious because I'm like, I can't afford this
because I'm like, I can't afford this not working and I don't actually believe
not working and I don't actually believe that this is going to work yet cuz I'm
that this is going to work yet cuz I'm not bought in on your approach or that I
not bought in on your approach or that I fully trust you or that I fully trust
fully trust you or that I fully trust myself yet." And so if I help people
myself yet." And so if I help people trust themselves and I help them trust
trust themselves and I help them trust me and I help them see the way, then you
me and I help them see the way, then you reduce their anxiety. Some people still
reduce their anxiety. Some people still are gonna be really anxious and they
are gonna be really anxious and they just need more nurturing. That's why
just need more nurturing. That's why some people will join the club and stay
some people will join the club and stay in the club for a year and stay for two
in the club for a year and stay for two years and then they want to it doesn't
years and then they want to it doesn't mean they don't believe in me. They
mean they don't believe in me. They don't believe in themsel they've got to
don't believe in themsel they've got to believe in themselves more. They've got
believe in themselves more. They've got to trust more. They've got to get
to trust more. They've got to get results more slowly than someone who's
results more slowly than someone who's like I want to jump into your mastermind
like I want to jump into your mastermind today. They're just at a different level
today. They're just at a different level of their journey. They require a
of their journey. They require a different level of client journey and
different level of client journey and that's okay. Some people have to go to
that's okay. Some people have to go to five events before like okay I get it. I
five events before like okay I get it. I want to work with you. You know like
want to work with you. You know like it's doesn't make sense. It's like it's
it's doesn't make sense. It's like it's actually already changing my life and
actually already changing my life and I've actually just saw someone I met
I've actually just saw someone I met last year in your community who joined
last year in your community who joined the thing explode and I've been watching
the thing explode and I've been watching your clients. So it takes a little
your clients. So it takes a little longer time you know
longer time you know and yeah see anxiety and excitement are
and yeah see anxiety and excitement are the same. That's what I would teach on a
the same. That's what I would teach on a class is like that fear that you're
class is like that fear that you're feeling. Again, whether you're selling a
feeling. Again, whether you're selling a a trip to Mexico, whether you're selling
a trip to Mexico, whether you're selling like, you know, you don't necessarily
like, you know, you don't necessarily need to do this so much like again this
need to do this so much like again this why I'm teaching a big thing like with a
why I'm teaching a big thing like with a product you're selling shoes. I don't
product you're selling shoes. I don't think people are going to have so much
think people are going to have so much anxiety around like cuz it's not a
anxiety around like cuz it's not a transformational offer. You might use
transformational offer. You might use more of you know your um what was the
more of you know your um what was the word that I was using of like your
word that I was using of like your reputation branding of like your um like
reputation branding of like your um like you are here's the desire like there's
you are here's the desire like there's values-based branding there's branding
values-based branding there's branding there's here's why these shoes you know
there's here's why these shoes you know these shoes they just look [ __ ] cool
these shoes they just look [ __ ] cool I love what they're all about I love
I love what they're all about I love who's wearing them like I see how
who's wearing them like I see how they're better than like what's out
they're better than like what's out there like I tried them on man like yes
there like I tried them on man like yes okay but like with transformational
okay but like with transformational offers a little bit different like here
offers a little bit different like here you need to teach people that when it
you need to teach people that when it comes to transformation
comes to transformation some of you like joining the club wasn't
some of you like joining the club wasn't a big deal right but some of you like it
a big deal right but some of you like it signified something really big for you
signified something really big for you and I've gotten here by doing things
and I've gotten here by doing things that I had to stretch into my next level
that I had to stretch into my next level self like it not no-brainer offers like
self like it not no-brainer offers like things that make me go
things that make me go oh I'm scared but that's a green light
oh I'm scared but that's a green light and I'm going to teach people why that's
and I'm going to teach people why that's a green light and I'm going to tell them
a green light and I'm going to tell them stories about where I was when I was
stories about where I was when I was thinking of investing in my health and
thinking of investing in my health and why I wasn't doing it right. And then
why I wasn't doing it right. And then when I decided and I saw that like
when I decided and I saw that like we consciously want transformation
we consciously want transformation but consciously we're protecting our
but consciously we're protecting our wounds and our fears and our triggers.
wounds and our fears and our triggers. But the the way we like so I might teach
But the the way we like so I might teach all of that but I might also say like
all of that but I might also say like basically we're home we're programmed
basically we're home we're programmed for homeostasis. I might give examples
for homeostasis. I might give examples of in nature might give examples of like
of in nature might give examples of like you know I might talk about the upper
you know I might talk about the upper limit and so like this is all happening
limit and so like this is all happening on a subconscious level and so when you
on a subconscious level and so when you go to change your life and make a really
go to change your life and make a really big move and like you happen to life
big move and like you happen to life you're not just letting life happen to
you're not just letting life happen to you like and also no one around you
you like and also no one around you lives this way. Everyone's just letting
lives this way. Everyone's just letting life happen to them. They think you're
life happen to them. They think you're crazy for like deciding to change your
crazy for like deciding to change your life, you know, and then you go to do
life, you know, and then you go to do something brave and like part of the
something brave and like part of the flip side is like it's uncertain. It's
flip side is like it's uncertain. It's unknown. your resistance, which is your
unknown. your resistance, which is your ego, which is here to keep you exactly
ego, which is here to keep you exactly where you've always been, is going to
where you've always been, is going to like fight for its life. And it's going
like fight for its life. And it's going to go, "What's it called times again?
to go, "What's it called times again? What is this again? Why is it going to
What is this again? Why is it going to work for me? Is this?" And then I don't
work for me? Is this?" And then I don't know, is this here? And then there are
know, is this here? And then there are other people.
other people. And I love you and I'll give you all the
And I love you and I'll give you all the answers, but like I just want you to
answers, but like I just want you to know that like you should be feeling
know that like you should be feeling fear or else you're making decisions as
fear or else you're making decisions as your current self, which is fine. Some
your current self, which is fine. Some of you made decisions as your current
of you made decisions as your current self to be here, and you're just like
self to be here, and you're just like doubling down. But to make decisions
doubling down. But to make decisions from your future self, that's like
from your future self, that's like absolutely crazy. You dare to be crazy
absolutely crazy. You dare to be crazy to have a crazy life because no one in
to have a crazy life because no one in your family has ever been able to
your family has ever been able to rewrite this story and you're going to
rewrite this story and you're going to be the one to do it. That's crazy. So,
be the one to do it. That's crazy. So, you've got to do something crazy. Like,
you've got to do something crazy. Like, you have to teach that, right? But the
you have to teach that, right? But the thing that we do is permission marketing
thing that we do is permission marketing in which you've got to have people's
in which you've got to have people's attention long enough to talk about all
attention long enough to talk about all this, which means you've got to give
this, which means you've got to give them value. You got to create an
them value. You got to create an experience for them, right? And you do
experience for them, right? And you do this, you can do this in a book, you can
this, you can do this in a book, you can do this in a podcast, you can do this
do this in a podcast, you can do this in, you know, an experience. But
in, you know, an experience. But whenever I'm like inviting people to an
whenever I'm like inviting people to an offer, I want to talk about the stuff
offer, I want to talk about the stuff that comes up and like people's main
that comes up and like people's main objections that they have and overcome
objections that they have and overcome those through through story.
those through through story. Yeah. But okay, so heal yourself as you
Yeah. But okay, so heal yourself as you heal others for certification. Oh, this
heal others for certification. Oh, this is great. Heal your own trauma while you
is great. Heal your own trauma while you transform lives. So again, like anybody
transform lives. So again, like anybody here and you guys be real with each
here and you guys be real with each other like are you like yes, like that's
other like are you like yes, like that's going to hook me in. Like heal myself as
going to hook me in. Like heal myself as I heal others. like, "Hey, come to my
I heal others. like, "Hey, come to my program and heal yourself as you heal
program and heal yourself as you heal others." You guys might be at a super
others." You guys might be at a super high level of understanding and
high level of understanding and awareness where you're like, "I've been
awareness where you're like, "I've been looking for someone to help me heal and
looking for someone to help me heal and I love who this person, again, I love
I love who this person, again, I love who this person is, what they embody. I
who this person is, what they embody. I love tapping into their brand. I search
love tapping into their brand. I search in the search bar. I'm all I love what
in the search bar. I'm all I love what they're about. Like, [ __ ] yeah. I see
they're about. Like, [ __ ] yeah. I see who's in their community, what they
who's in their community, what they stand for." Sure. Right. But
how it could be stronger here like my client AI Shangi she has this
client AI Shangi she has this multi-million dollar business and she
multi-million dollar business and she does facilitations she helps people
does facilitations she helps people become you know trauma informed she
become you know trauma informed she helps people heal as spiritual leaders
helps people heal as spiritual leaders but the messaging is like your impact
but the messaging is like your impact like your branches your impact your
like your branches your impact your wealth your influence will only go so
wealth your influence will only go so far don't take right? It will only go so
far don't take right? It will only go so far as your spiritual root and as your
far as your spiritual root and as your own self-healing. And so if you want to
own self-healing. And so if you want to like grow in your impact and in your
like grow in your impact and in your wealth, like it will only go and again
wealth, like it will only go and again it's like a defining metaphor like your
it's like a defining metaphor like your branches will only go so far as your
branches will only go so far as your roots. And so this is a space
roots. And so this is a space specifically for people who hold space
specifically for people who hold space for other people who want to grow in
for other people who want to grow in their influence, who want to grow their
their influence, who want to grow their impact and their wealth, and they're
impact and their wealth, and they're holding big space for people. like
holding big space for people. like you've got to go deeper into your own
you've got to go deeper into your own self- knowing into your own spiritual
self- knowing into your own spiritual mastery and your own healing.
mastery and your own healing. Again, now I want to tell stories around
Again, now I want to tell stories around where people are capping on their own he
where people are capping on their own he where their lack of like full depth,
where their lack of like full depth, right? And their spiritual journey and
right? And their spiritual journey and their like that's holding them back
their like that's holding them back maybe in helping other people heal or
maybe in helping other people heal or maybe even telling a story around what's
maybe even telling a story around what's possible, right? right? Like maybe a
possible, right? right? Like maybe a breakthrough that she had even or a
breakthrough that she had even or a client had even on like the next level,
client had even on like the next level, you know, of her spiritual awareness, of
you know, of her spiritual awareness, of her um of her own healing and how like
her um of her own healing and how like that broke through something and she was
that broke through something and she was able to like, you know, what are your
able to like, you know, what are your people wanting, right? Are they wanting
people wanting, right? Are they wanting to grow their businesses? Are they
to grow their businesses? Are they wanting to like all of a sudden their
wanting to like all of a sudden their clients got it as a result and people
clients got it as a result and people were like transforming in masses and
were like transforming in masses and referring like what happened, right? And
referring like what happened, right? And I feel like that's going to be really
I feel like that's going to be really supportive.
How to not give a f anymore makes you magnetic.
I so and how that calls in but okay so maybe you're saying like
but okay so maybe you're saying like you're um
you're um like not caring makes you magnetic
like not caring makes you magnetic but am I expecting you to say that?
but am I expecting you to say that? Right. And so is it like
Right. And so is it like your magnetism comes from not getting
your magnetism comes from not getting enough? Do you guys feel like you expect
enough? Do you guys feel like you expect someone to say that? Right? Like don't
someone to say that? Right? Like don't give an F. Maybe it's like okay
Diana who I keep using as an example. Like Diana's brand is all about helping
Like Diana's brand is all about helping women be magnetic in their love and
women be magnetic in their love and their romance. So she's specific. She's
their romance. So she's specific. She's not just like be magnetic. Why? Because
not just like be magnetic. Why? Because I want to be adored. I want to be
I want to be adored. I want to be ravished. And I want to be in the best
ravished. And I want to be in the best relationship ever. We're specific. It's
relationship ever. We're specific. It's not be magnetic. Okay, great. Be
not be magnetic. Okay, great. Be magnetic. Come join my program. Learn
magnetic. Come join my program. Learn how to be magnetic. No. Right.
The inversion is be like the brand is the self-centered woman.
the self-centered woman. Like be self at the self center at the
Like be self at the self center at the center of your life, right? Like
center of your life, right? Like the self-centered woman is the magnetic
the self-centered woman is the magnetic woman.
woman. and putting yourself like being the
and putting yourself like being the self-centered woman
self-centered woman maybe is not selfish. So you can see
maybe is not selfish. So you can see that and like huh because right now like
that and like huh because right now like how not giving an F anymore. Maybe your
how not giving an F anymore. Maybe your people don't want to give an F anymore.
people don't want to give an F anymore. Why do they want to be magnetic and what
Why do they want to be magnetic and what does that like look like? Maybe they're
does that like look like? Maybe they're probably trying to not give an F
probably trying to not give an F anymore, right? So now I want to know
anymore, right? So now I want to know like what makes this kind of like
like what makes this kind of like different because they're like listen
different because they're like listen girl I'm trying to not give an F, right?
girl I'm trying to not give an F, right? Like and so maybe it's like helping them
Like and so maybe it's like helping them see through story how they are like
see through story how they are like tiptoeing around like how you were
tiptoeing around like how you were tiptoeing around. You were trying to
tiptoeing around. You were trying to make people like you and like what
make people like you and like what happened one day you were just totally
happened one day you were just totally canceled on the internet, right? You got
canceled on the internet, right? You got rejected by everybody
rejected by everybody and how that liberated you and freed you
and how that liberated you and freed you and how um like again you you designed
and how um like again you you designed you developed something and then what
you developed something and then what happened like how are you magnetic now?
happened like how are you magnetic now? Like now you have a thou like you how
Like now you have a thou like you how does it feel? What does it look like?
does it feel? What does it look like? You know, and the most important thing
You know, and the most important thing is that people experience you as
is that people experience you as magnetic now, right? As you're saying
magnetic now, right? As you're saying the story.
the story. That's important. And then you can play
That's important. And then you can play with a hook, right? You can play with a
with a hook, right? You can play with a hook here of like what do people want to
hook here of like what do people want to know? You're speaking exactly the
know? You're speaking exactly the question that they have. You're calling
question that they have. You're calling them out, but you have the core message
them out, but you have the core message of like, oh, someone's like, "Yep,
of like, oh, someone's like, "Yep, that's me." totally tiptoeing around it
that's me." totally tiptoeing around it trying to get this I think that if I you
trying to get this I think that if I you know use chatbt here to like get the
know use chatbt here to like get the message down like I'm going to be but
message down like I'm going to be but it's actually I give so much of an F and
it's actually I give so much of an F and like I can see that that's a vibration
like I can see that that's a vibration like I want to learn more about her
like I want to learn more about her approach right
approach right okay
what if your mom Okay mirror what if your mombod isn't what's holding you
your mombod isn't what's holding you back but the fact that you stop giving
back but the fact that you stop giving yourself permission to Sexy as [ __ ] I
yourself permission to Sexy as [ __ ] I love this. And like here's the thing.
love this. And like here's the thing. You have such a opportunity here to just
You have such a opportunity here to just like be the walking breathing permission
like be the walking breathing permission slipper. People go, "What the f is
slipper. People go, "What the f is happening? I need to learn more here."
happening? I need to learn more here." You know, you just fully embody that.
You know, you just fully embody that. Um,
Um, yeah. Who said, "Mom's going to take up
yeah. Who said, "Mom's going to take up space and be sexy as f." All right. The
space and be sexy as f." All right. The people who don't live in your body.
people who don't live in your body. That's great.
That's great. That's so good. Okay. Um,
I feel like I feel like good. I feel like we did a lot of work chopping
like we did a lot of work chopping today. Like I think we did enough like
today. Like I think we did enough like this Q&A. Let me see here.
this Q&A. Let me see here. Okay. The return back to your country
Okay. The return back to your country isn't the end of your story. It's the
isn't the end of your story. It's the key to a life that's been calling you
key to a life that's been calling you all along.
all along. So here I feel like Okay. And then the
So here I feel like Okay. And then the marketing message. Your relationship you
marketing message. Your relationship you have with your country is a mirror. The
have with your country is a mirror. The relationship you have with yourself. The
relationship you have with yourself. The first time I went back to my country
first time I went back to my country after years abroad and Okay. This is it.
after years abroad and Okay. This is it. So like I blame my country, pack my
So like I blame my country, pack my bags, left again. But that weird
bags, left again. But that weird emptiness. So this is where it starts
emptiness. So this is where it starts like the story of like you um went back
like the story of like you um went back to your country and then like you just
to your country and then like you just like could not reassimilate,
like could not reassimilate, right? And so
yeah, actually a great person. Karaz like has gone on this journey when she
like has gone on this journey when she was in the vortex last year. She like
was in the vortex last year. She like came home to Colorado and she had been
came home to Colorado and she had been like digital nomading and you know the
like digital nomading and you know the scariest thing the bravest thing for her
scariest thing the bravest thing for her was not to like keep traveling the
was not to like keep traveling the world. It was to go back to where she
world. It was to go back to where she was from and like that liberated her,
was from and like that liberated her, right? And like come back and like
right? And like come back and like really face her life and rebuild
really face her life and rebuild community and roots and so what are your
community and roots and so what are your people really wanting? So like they're
people really wanting? So like they're feeling like is your client like feeling
feeling like is your client like feeling like their life is over and they're they
like their life is over and they're they want like that sense of adventure again.
want like that sense of adventure again. And so it's like they are never going to
And so it's like they are never going to find maybe it's like you're not going to
find maybe it's like you're not going to find adventure like you know this is for
find adventure like you know this is for the digital nomad that like maybe that
the digital nomad that like maybe that um
um what are they feeling inside that
what are they feeling inside that feeling that they're feeling is actually
feeling that they're feeling is actually like um
yeah I'm trying to see cuz this is a really specific person so I think you
really specific person so I think you could do a lot of like pulling with them
could do a lot of like pulling with them like hey where are you struggling like
like hey where are you struggling like what are you really wanting and speaking
what are you really wanting and speaking to that and like what is their belief
to that and like what is their belief and how we can say the opposite of what
and how we can say the opposite of what they believe like they just think like
they believe like they just think like it's over like do they feel like are
it's over like do they feel like are they wanting purpose you know is it like
they wanting purpose you know is it like they want to feel excited when they wake
they want to feel excited when they wake up every day and not like it's not
up every day and not like it's not another location like in fact they don't
another location like in fact they don't even feel like the excitement is going
even feel like the excitement is going to come from like avoid like approaching
to come from like avoid like approaching like going back home creating like this
like going back home creating like this like beautiful life integrating their
like beautiful life integrating their story. So I think um
story. So I think um I think you have like your marketing
I think you have like your marketing message is like your journey of like
message is like your journey of like traveling and adventure and coming back
traveling and adventure and coming back home and all of that and you were just
home and all of that and you were just avoiding yourself and so you had to like
avoiding yourself and so you had to like face it all right and make peace with
face it all right and make peace with yourself and how you did that. And then
yourself and how you did that. And then once they reclaim their own inner
once they reclaim their own inner freedom
freedom they're going to feel home wherever they
they're going to feel home wherever they are if that's really what they want.
are if that's really what they want. like they want to feel home wherever
like they want to feel home wherever they are and how it's showing up in them
they are and how it's showing up in them not feeling home and all of that. I
not feeling home and all of that. I think they're going to feel really
think they're going to feel really uniquely seen and then I think you can
uniquely seen and then I think you can play with like different like ways to
play with like different like ways to introduce people to that message that
introduce people to that message that they're going to go I want to learn more
they're going to go I want to learn more about that. Oh, I feel so seen in that.
about that. Oh, I feel so seen in that. Right. But I think you have something
Right. But I think you have something really
really great here.
great here. Yeah. Like traveling the world isn't
Yeah. Like traveling the world isn't freedom. I don't know. That's that's
freedom. I don't know. That's that's like
like that's big, you know? Oh, that's a brand
that's big, you know? Oh, that's a brand message. Like, but again, I like using
message. Like, but again, I like using the positive. So, like
the positive. So, like instead of shame slang, I like to say
instead of shame slang, I like to say like living brave cuz like what's on the
like living brave cuz like what's on the other side of that? Like, this isn't it,
other side of that? Like, this isn't it, so what is, right? So, like if traveling
so what is, right? So, like if traveling the world isn't freedom,
the world isn't freedom, um like digital nomading is like
um like digital nomading is like enslaving you. I don't know. You know,
enslaving you. I don't know. You know, like there's something that's like what?
like there's something that's like what? Like I don't know. There's just
Like I don't know. There's just something there that like you know, we
something there that like you know, we know this like wherever we go there we
know this like wherever we go there we are. But I think there's a story that
are. But I think there's a story that can make people feel like really
can make people feel like really uniquely seen like in that and then show
uniquely seen like in that and then show like you know what's really possible for
like you know what's really possible for someone after you've like traveled the
someone after you've like traveled the world and like what what you've been
world and like what what you've been able to create for yourself and just
able to create for yourself and just through your own also embodiment.
through your own also embodiment. But what are they really wanting? I
But what are they really wanting? I think that's important because I'm like
think that's important because I'm like do digital nomads like why not sign up
do digital nomads like why not sign up for a program where they're just like
for a program where they're just like okay I'm going to learn how to not
okay I'm going to learn how to not travel anymore? Like what are they
travel anymore? Like what are they really like asking? or they just like I
really like asking? or they just like I feel like I want to reconnect with my
feel like I want to reconnect with my family again. Like I want to make
family again. Like I want to make friends. I don't know how to do that.
friends. I don't know how to do that. Like, you know, I want to um reensitize
Like, you know, I want to um reensitize myself. And you can help them see where
myself. And you can help them see where they're not there. Like I think, you
they're not there. Like I think, you know, getting a little more like
know, getting a little more like tangible there is going to be great.
tangible there is going to be great. Okay.
I don't even understand why I joined. So that's great. Results that don't make
that's great. Results that don't make sense. Yeah. Beyond marketing and sales
sense. Yeah. Beyond marketing and sales message.
message. Okay. Okay. You guys, are you happy that
Okay. Okay. You guys, are you happy that you joined? Do you feel like this was
you joined? Do you feel like this was supportive that you have a lot to work
supportive that you have a lot to work with that probably you're like this is
with that probably you're like this is going to take some time to land and to
going to take some time to land and to work with and like kind of work with
work with and like kind of work with each other on
each other on integrate.
integrate. Thank you over Deliverville.
Thank you over Deliverville. I'm so glad. I'm so happy. I really
I'm so glad. I'm so happy. I really wanted this to feel like, okay, you
wanted this to feel like, okay, you know, I got the foundations. I
know, I got the foundations. I understand what we're talking about with
understand what we're talking about with the through line. Um, I'm so grateful to
the through line. Um, I'm so grateful to have you in Money March VIP the whole
have you in Money March VIP the whole year inside of the club. Like, this is
year inside of the club. Like, this is going to be such an awesome year
going to be such an awesome year together. So, look around. These are
together. So, look around. These are your people that we're going to have for
your people that we're going to have for the whole year. This is so cool. And um
the whole year. This is so cool. And um what I want to say, yeah, I'm like I
what I want to say, yeah, I'm like I have to sell something today. So I'll
have to sell something today. So I'll think about what I'm selling. I was
think about what I'm selling. I was thinking about potentially doing some
thinking about potentially doing some onetoone stuff. So if any of you guys
onetoone stuff. So if any of you guys are interested and you want to kind of
are interested and you want to kind of like hash this all out with me and you
like hash this all out with me and you feel like you're at that level, it would
feel like you're at that level, it would be like a multiple thousand dollar kind
be like a multiple thousand dollar kind of investment and you're like, I would
of investment and you're like, I would love to do like a breakthrough, a
love to do like a breakthrough, a onetoone with show. I'm thinking about
onetoone with show. I'm thinking about inviting. I was like, should I invite
inviting. I was like, should I invite them into something? And it's money
them into something? And it's money march. I'm thinking about doing this.
march. I'm thinking about doing this. You can reach out to me and it would be
You can reach out to me and it would be um for if you really want to like sit
um for if you really want to like sit down and go through all these different
down and go through all these different things and come up with copy and your
things and come up with copy and your next launch and stuff like that. Um but
next launch and stuff like that. Um but either way, we're going to have such an
either way, we're going to have such an incredible rest of the month here and in
incredible rest of the month here and in Money Marge in the Facebook group. Um
Money Marge in the Facebook group. Um we've got a call in two weeks on the
we've got a call in two weeks on the close. So I'm very excited. if you have
close. So I'm very excited. if you have some conversations that as we get closer
some conversations that as we get closer to that call that you're like, I really
to that call that you're like, I really like I want to be called up and like
like I want to be called up and like have like I want to like screen share or
have like I want to like screen share or you could tell me exactly what's going
you could tell me exactly what's going on. Um I'm looking forward to that. And
on. Um I'm looking forward to that. And then at least once a week or a couple
then at least once a week or a couple times a week, I'm going to be tuning in
times a week, I'm going to be tuning in to our Telegram group, seeing what's up.
to our Telegram group, seeing what's up. So, thank you for being here. You can
So, thank you for being here. You can always reach out to me, um, message me
always reach out to me, um, message me and let us know what's landing, what
and let us know what's landing, what results that you're what what you're
results that you're what what you're seeing. I love when I know that you're
seeing. I love when I know that you're getting results from all of this, that
getting results from all of this, that it's landing with you. And yeah, let
it's landing with you. And yeah, let this expand you. I know that like if I
this expand you. I know that like if I was on this call, I might even be like
was on this call, I might even be like I'm a little like I could I could go to
I'm a little like I could I could go to overwhelm, but instead I'd be like,
overwhelm, but instead I'd be like, "This is so cool. I just got the
"This is so cool. I just got the playbook. Like this could have been a
playbook. Like this could have been a six week program, you know?" So, um,
six week program, you know?" So, um, yeah. Thank you so much for being here
yeah. Thank you so much for being here and I hope you have a beautiful rest of
and I hope you have a beautiful rest of your day. Bye everybody.
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