Do you want to hear something crazy? I
went from 17-year-old addict straight
out of prison to selling three software
companies in 10 years and building my
net worth to over $100 million today.
What some people would call you money.
Trust me, no one was more surprised than
me. So, I'm going to share with you how
to make so much money that if life was a
video game, it'd kind of feel like
cheating. The first way to make so much
money it feels like cheating the game of
life is to not chase money, but to build
skills that attract it. When I built my
first company, Spheric Technologies, I
was working a h 100red hours a week. I
was spinning plates, wearing things were
going to blow up and then I sold it for
millions of dollars. I did it the hard
way cuz I didn't know any better. Today,
I make a hundred times more money
working half the time. How? I built the
skills to unlock revenue. See, you don't
create success by chasing it. You
attract it by becoming an attractive
character. You bring opportunities and
money into your life by being the kind
of person that easily brings those
things into your life. So here's how you
build a skill. First off, you got to be
specific. I mean, most people value
others that can save them money, make
them money, or save them time. Those are
the skills. So it doesn't matter if it's
marketing, sales, tax preparation.
Become world class at it. Ask yourself,
who can you help? Who has this problem?
What can you help them do? A lot of
people right now are struggling to
understand this crazy world of AI. And
all the young cats out there probably
talk and act this way naturally. You're
growing up with it and people are
struggling with it. That's valuable.
That's a skill. Number two is you got to
design the path. How do you learn a new
skill? I like to ask GPT, but the key is
in how you ask it. You got to be
specific. Ask it to create you a 12-week
course on building the skill you want to
learn, including links to YouTube
videos, 1 hour a day, maybe more if you
want to be an overachiever, but have it
tell you what to focus, study, and how
to learn this skill. Let me just show
you how I do it. Create me a very
detailed course on how to learn AI
automation. 12week course. I want you to
find the best YouTube videos I should
study. put the curriculum together, link
up those videos, and make sure you keep
it to one hour of day because I'm going
to do it at lunch because I still work a
full-time job and maybe some extra stuff
that I could do if I find some extra
time at night. But I want you to make it
the least amount of effort to become
most proficient around the skill of AI
automation. Boom. Watch this. Takes my
voice prompt, transcribes it, starts
building out the course. It's
researching cuz I said some YouTube
videos. Oh, I got to go find some
YouTube videos. It literally says,
"Here's the 12week AI automation course.
Week one introduction. Week two, links
to all the different videos. It built
out the whole thing, the full detail. Do
you know how many people are running
around the world going like, "Oh, I
don't know how to do that." No, it's
been solved by thousands of people,
documented, crystallized, and presented
to you in a simple format. Guess what?
If it's not simple enough, make it
simpler. That's how easy it can be. Then
the key is to execute. Learn that skill.
The third thing is to master your craft.
the top people that you want to
collaborate with, that you want as
clients. They want to be around the
folks that have decided to become the
best in the world at what they do. They
don't want a dabbler. They don't want
some people that are kind of interested.
They want folks that can demonstrate to
them that that is their mastery, their
area of perfection. It doesn't matter
what you decide. It's more important
that you decide and go deep. And what's
crazy is when I say that, I know that
for a lot of people, they don't want to
hear that because it sounds like work.
It sounds hard. It sounds like it's
going to take a lot of time. And the
answer is yes. That's the point. You
have to build the skill that other
people find valuable. Nothing valuable
has ever come easy. That's what makes it
valuable. If I could buy any watch, any
purse, any car, then it's not valuable
because it's not hard to get. If
anything, when I look at new skills I
got to develop to get to my new level,
cuz new levels, new devils, the harder
it is, the more excited I get because it
tells me how few people are actually
going to do the work to learn that
thing. If you want to make so much money
that it feels like cheating, you're
going to have to put a lot of time into
the skill to master your craft. Which
brings us to the second way to make so
much money it feels like cheating. The
game of life. Never charge for your
time. Always charge for the result. It's
interesting to me because people may pay
me six figures for one hour of my time.
They're not paying for the message I'm
delivering. They're paying for the value
that they'll get. They're paying for the
brand association. They're paying to
sell tickets for people in the room.
They're paying for building the
relationship with me, getting advice on
their business. It's my 28 years of
entrepreneurial experience condensed not
only into the 1-hour keynote, it's the
time we get to spend together working on
their event. That's what I get paid for.
Imagine you're a factory owner. A
machine breaks down. You call an
electrician to fix it. The electrician
walks in, inspects the machine for 5
minutes, takes out a small hammer, and
taps a very specific spot, fixes the
machine. He hands you an invoice for
$10,000. And the owner, your boss, is
surprised. $10,000 for 5 minutes of
work. That's insane. The electrician
goes, "It's $100 for the time in the
tap. It's $9,900 for knowing where to
tap." See, the mistake is to have people
pay you for your time. You want them to
pay you for the outcome, the result, the
impact of your work. If you're not
getting paid what you feel you deserve,
you got to go become more valuable.
You're not solving big enough problems.
If you charge for time, you punish your
own efficiency because there's no
incentive to get better or be more
effective in that time frame because
that's what I get paid. So, if anything,
being slower means I make more money.
That's a bad place to get to because I
want you to consider, hey, how do I use
AI to automate this? How do I hire
better team members? How do I become a
better leader so that I can get
everybody producing more in a shorter
amount of time because I'm getting paid
the same thing and still get results for
my clients? But how do you get people to
pay for the outcome? First off, define a
clear and specific problem. Ideally,
helping them with one thing, not 10.
Some people are like, I can do
everything. I can be everything to
everybody. The problem is if you're
everything to everybody, you're nothing
great to any one person. Pick one
specific thing that you can do and knock
their socks off. The second is design a
process that guarantees an outcome. For
example, when I coach people, I sat down
and created a system where I asked
myself if they only follow certain
pieces, will they get results? And the
answer is yes. I have this thing called
the five daily non-negotiables. These
five steps that if you follow, you
guarantee to grow your business. Think
of it this way. Ask yourself the
question, if you only got paid if your
client got the result, how would you
design the process? Number three is you
got to sell value, not the price. Value
isn't always the cost. Okay? Value is
the time invested from their end, how
fast you can get it to them, how big of
an impact you can have, the experience
that they're going to have working with
you, what it tells them about themselves
hiring you if you've got a brand and a
reputation. It's interesting how value
is very subjective to the buyer, but you
as the seller can position yourself to
actually increase the perceived value.
Which brings us to the third way to make
so much money it feels like cheating the
game of life. Cash flow is more
important than cash piles. You know
what's crazy is I know a lot of crypto
millionaires that made a lot of money
back in the day when they bought cheap
and the price has gone up and it comes
down and they're sad and they make more
money because it goes back up again. But
what happens is they created this cash
pile that they think is going to make
them happy, but now they are a prisoner
of their own creation because not only
do they not want to spend it because
they're worried about what that's going
to really be worth in the future, they
haven't figured out how to develop the
skill to become rich. This is not a
moment in time where you just get an
influx of money. Making money is
actually quite easy. It's keeping it
that's hard. And trusting yourself that
you've become the person who can easily
attract that kind of money. It's not
about how much you made. It's about how
consistently you can make it. If I've
developed the skills to make money and
you take everything away from me, I can
get right back to where I was. I don't
have to worry or be dependent on anybody
else. That's why it's so important to
focus on value creation over time, not
these points in time. A lot of folks
that can sell a thing once for a lot of
money, they run to that. And I get it.
Sometimes you need to do that to fund
your business. What's more valuable when
you think of business models is getting
paid every month for long periods of
time. Why? It creates predictability. I
can predictably hire, predictably
invest, predictively plan, predictively
save my money if there's a subscription
component. And that's my background in
software taught me that at 17 years old.
It taught me how to build businesses
that I didn't know at the time that
allowed me to create real value in the
world, not just get one time rich. And
that was the reason why I was able to
sell those three companies in 10 years
for so much money is because I
understood how to create long-term cash
flow. It's so crazy, but a business
doesn't fail because of low profits. It
fails because it runs out of cash. I
can't pay people with profits. People
talk about ibida ibida ibida ibid. Like
literally, those are the private equity
folks. That's their favorite language in
the world. Why? Because they use that to
fund debt and that's where the cash flow
needs to be. And I'm telling you, you
don't fail in business when you run out
of profits. If you can't make your
payments, then you're out of the game.
What I found interesting about my
billionaire mentors is that they think
in flows, not totals. They could care
less about total assets. They care about
how much that asset produces in cash
flow that they then can use and do other
things with it. See, 100K per month is
more impressive than a millionaire. Some
people that made a million and just
sitting on a million, they don't know
how to spend a million. If you make a h
100,000 per month, you're making a
million every 10 months. And if you know
how to repeat that and create that,
that's what made you a millionaire, not
the money in the bank. Which brings us
to the fourth way to make so much money.
It feels like cheating the game of life.
Stop counting other people's money. The
kids these days call it counting
people's pockets. Let's stop that. I
remember one time I went to my buddy's
event and I met a guy named Rob and it
was like within 36 seconds he wanted to
tell me about how much money that guy
was making and that guy was making and
oh did you hear about this person
online? I heard he did this much in his
launch and this person's making this
much money per month. He knew more about
how much money everybody else is making
than his own freaking business. He
couldn't tell me how much money he made
that day, that week, that month. He
wouldn't even be able to tell me what
his trends line are for the year. Isn't
it fascinating looking around counting
everybody's success instead of asking
how much did I make today? How much am I
making this month? What do I need to do
to increase my profit? The focus on your
own financials is how you get rich.
What's interesting to me is the people
that you're jealous of that you're
counting their money used to be just as
broke as you. What changed? They decided
to put their understanding of financials
first. See, you don't win by wishing or
hoping. You win by working. You win by
doing the rhythm of success specifically
when it comes to money. And the key is
is don't compare your chapter 3 to
somebody else's chapter 13. It doesn't
matter if they're 20. They could have
started when they were 10 and they got
10 years chapter 10 in their
entrepreneurial journey and you're
starting at 45 and you're 3 years in and
you think that they're doing better than
you. You're only three in. They're into
10. You can't. It doesn't work like
that. So, if you want to make so much
money it actually feels like cheating,
check your own money. It's one, check
your bank account daily. I get a daily
cash email for every one of my companies
into my inbox with the subject line
telling me the cash position of where
it's at, even my personal. I literally
have somebody that manages I'm talking
my home assets and revenue and in I
mean, it works just like a business. And
I track all of that so I know where
every penny is. Now, I don't have to do
it cuz I pay somebody to do it. But you
want to make sure that you personally
log into your bank account and look at
the numbers. Look at the credit card
statements, look at your cash position,
look at your savings, and make sure that
you can keep a pulse on what's
happening. The second thing is you have
to have weekly pillars. I measure myself
every Friday on seven key pillars. One
of them is money. What does money mean
for me? I ask myself the question one
out of 10, how did I do on the money
side? Did I make some money? Did I save
some money? Did I do some strategic
planning around my investments? Did I
look at a bunch of deals? feels like I
just ask myself, am I at a nine or a 10
or am I at a four or five? And if I have
a low score, I do one thing to increase
my money score for the next week. And if
you want to learn the other six pillars,
it's at the end of my book, Buy Back
Your Time in the bonus section. It's a
weekly process that I've been doing for
decades that helps me stay focused on
the most important parts of my life.
Number three is monthly P&L. Like
actually sit down, do a profit and loss
statement for your own personal
accounts. It's not hard. You can Google
a simple template, but putting
everything in there and honoring that
process of counting your own money,
which sounds super not fun, is how
you're going to get rich. Which brings
us to the fifth and last way to make so
much money it feels like cheating. Use
money as a tool, not the goal. This
one's fascinating. I grew up with a kid
and his dad had a food truck and he did
everything in cash. Now, he came from
another country and he didn't trust the
banks, but essentially he worked every
Saturday and all week long for this food
truck to make all the money to support
his family. But he did this for decades.
I think he's still doing it now 42 years
later. He worked all week prepping,
driving, selling. He hardly saw his
family. He would drive 2 hours away, 4
hours away to special events just to
sell his food. And I remember my friend
telling me that all the cash, cuz it's a
cash business, he saved in the house and
he hid it all over the place. And he
thought his dad was so rich. And I was
like, "Oh no." The key that he didn't
understand is you got to use money as
the tool, not the point. It's not about
saving a bunch of money. It's about
improving your life and your life
situation. It's understanding how to use
it as a tool for leverage. See, he could
have took that money and hired somebody
to buy back some time so that he could
start being more efficient and thinking
through how he works instead of just
creating himself a lowpaying job. If you
actually look at the total hours he
worked per week and what he generated,
sure, he provided for his family, but he
could have been so much further ahead if
he understood how to use it, not just
hoard it in his house. You see, money
doesn't change you. It just amplifies
who you are. And the truth is, if you're
looking for freedom, freedom isn't found
in your bank account. It's found in your
calendar. The goal of money is to buy
back your time so you can spend more
time doing the things you love. That's
why I spend so much money hiring people
to support my life. I want to do two
things. I either want to spend time with
the people I love or create in a way
that's unique to who I am. Anything
else, I would rather deploy money to get
leverage so that I can be more me. And
that's why I have people like Ann and
Betty and Sam and Todd. It's essentially
team Martell that give me back literally
40, 50, 60 hours a week each so I can be
here helping you. It honestly breaks my
heart when I see really well-meaning
entrepreneurs working themselves
literally to death because they don't
know how to have people support them.
Especially the assistant role. They're
like, "If I hired somebody, what would
they do?" If you want my internal
document on all the things, it's 42
pages of task and projects and templates
and best practices for my executive
assistant, just find me on Instagram,
message me the word YouTube EA, and I
will send you the direct link to that
document. The only way you'll end up
making so much money that it feels like
cheating is by making the process fun
and exciting. You have to do what feels
like play that other people see as work.
Feels like play, looks like work. Feels
like play, looks like work. Do that and
it'll change your life. Now, if you want
to learn how to build a business that
runs itself, click the video and I'll
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