The core theme is that genuine success in content creation stems from focusing on the quality of ideas and developing a unique voice, rather than chasing trends or relying solely on AI for automated output.
Mind Map
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Creating content of all things has
absolutely changed my life. And over the
past few years, I've built an audience
of over five million people across all
platforms. So X, YouTube, Instagram,
Substack, and LinkedIn. And I've also
had the opportunity to write two books,
which was a dream of mine for the
longest time, and distribute them
without a publisher because I had an
audience. This year, I even wrote the
most viewed article in Twitter history,
and they paid me $250,000 for it. And
just in general, content creation has
allowed me to create and control a
lifestyle that I truly enjoy. I truly
love learning, researching, studying my
interests, and sharing it with other
people. And I know that that's a dream
for a lot of people. But the thing is,
and what I think I did differently, or
at least what other people have told me
that I did differently, is that I was
allergic to trends. I'm allergic to
being a personal brand. I I just cringe
when I see the templated corporate
stuff. And when I peel back the layers,
I think the core of my success in this
realm was that I solely focused on the
quality of ideas. It didn't matter what
realels were going viral this week or
what types of YouTube videos were doing
super well. What mattered was the idea
that I wanted to get across. I have
found that I can just talk at a camera
and if I have a very good idea, I will
do well. That piece of content will do
well. The second part to that is that
those ideas had to be through a unique
voice. They had to be through my unique
voice. And a lot of creators struggle to
find what their voice is. If you removed
most creators faces from their content,
that content could be written or created
by anyone. meaning it could also be
written and replaced by chat GPT or AI.
And that's exactly why we built Eden.
One is because everyone sounds the same
now. It's like you can log on to any
platform and you've just seen it all
before. Two is that beginners think that
social growth is about luck in the
algorithm and only talented people can
make it when that's not the case at all.
Three is that average creators have one
post that does well and then they can't
replicate it. It's they're a one-hit
wonder. So, the secret to content
creation is the opposite of what
everyone's telling you to do. Most
successful creators aren't content
factories. They simply do three things
correctly for a consistent period of
time. They study what works. They
reverse engineer it and they make it
their own. And those are the exact
features that we put into Eden. So, they
can help you do that better without you
outsourcing your mind or ability to
think to AI, even though we include AI.
So, when you first get into Eden, you're
going to be asked to build your voice or
to build your intellectual signature.
And what this will do is extract your
mission, your point of view, your
content structures, your core ideas,
your vocabulary, your linguistic
footprint, and what I call your
intellectual signature, which is a
synthesis of the worldviews that have
influenced you, making this potentially
one of the most accurate voice
replicators on the market. Because, if
we're being honest, most AI content just
sounds like trash. and you immediately
know when someone has written it. So to
start, you can build it via a chat,
which guides you through a conversation
to extract those things from you. Or you
can paste links to your content if
you're already a creator, which is very
useful for getting up and running quick.
And what I would do is just paste the
five links to your favorite content that
best represents you. This is the example
that I'll show you. Or you can pick a
starting point. We have six archetypes
like the founder, the contrarian, the
philosopher, etc. And these are helpful
for beginners who don't know where to
start. But you can also create more than
just your voice. You can create custom
voices. So if you want to switch between
multiple or you have multiple clients or
multiple voices you want to speak under,
then this can be useful for
brainstorming or bouncing ideas. So when
you actually build your voice, this is
what it'll look like. And this is inside
of my workspace. And this is an example
for me pasting three of my links. So two
of my YouTube videos and one of my
tweets. And I'll let you pause to read
this if you want, but it came up with a
custom voice called the sharp generalist
for me. And you can see it came up with
my personality, my mission, my point of
view, my audience, my core ideas, my
influences, vocabulary, my tone, my
format habits, always do, what to avoid,
formatting scaffolds for my short form
posts or my long form YouTube videos,
writing samples. And the thing here is
that the chat understands voices. So, if
you're going through a chat or you're
chatting with a YouTube video from your
workspace or a real because you can chat
with reals and get their transcripts, if
there's ever something that sticks out
to you where you want to add that to
your voice, you can always just type
update my voice and then it will draft a
new one with the updates and you can
save that. And now you'll understand why
building your voice is so important as
we move on. But the main thing is that
your voice makes ideas specific to you.
So that's the second question. Where do
you get ideas? Where do you study what
works, which is what most creators do?
Well, most creators go to outlier tools
or software that only cover one platform
like YouTube, or they'll go and
physically search YouTube, or as I
talked to a pretty bigname creator
today, they quite literally hire people
to browse the platforms and save
outliers and find them for them. So
that's why we built the discover feed
where you can add your content pillars.
You can filter by platform which we
support all platforms for X, YouTube,
Substack, Instagram, Tik Tok. You can
filter by how many followers. So if
there's a certain level of followers you
want to show up in your feed, you can
change it there. Or you can filter by
outlier score. And the outlier score is
how well the content does against the
profile's median content. So it's like
how much better does it do than their
average content. And so this is how you
find high-erforming ideas or validated
ideas that you can make your own and
give your own point of view on because
that's what your audience wants. They
don't want something new or original.
They want what works, but they want your
opinion on it. They want your point of
view. That's why your voice comes into
play. Now, we'll get to this, but what I
can do with any of these posts that I
see is I can either boost them in a
chat. So for YouTube videos you can do
headline variations, break into post
ideas, reverse engineer or replicate or
for short form content you can get
variations or expand into a long form
post etc. So these are extremely useful
and one thing I love to do and what you
could try is take a YouTube video that
is done well like Ali Abdolls do the
reverse engineer on it and then the chat
will open on the side like so. And what
I can do once this extensive reverse
engineer breakdown of this post is done
generating is I can just open a board.
And a board is where you can write
content or save posts or paste links
directly if you can't find something in
the discover feed. So here's an example
board of a piece of content that I'm
writing. If I wanted to pop my
newsletter in here by clicking it so it
populates in the chat and say, "Hey,
help me apply what we learned here to
this newsletter, then it can help me
rewrite the newsletter in a more
structured way." Or I could just type
inside of here without this open and
just say, "Hey, I want to outline a
video using this structure so that it
does well. Can you interview me on the
topics that I should write about?" Or
just say, "I want to write about this
topic." And then it will help you guide
you through writing the script. But the
other thing you can do here is you can
simply add these posts to a board. So if
you're a creator or a marketer, you
understand the value of having swipe
files. So it's a boards are a curated
place for posts and content for you to
write content and for you to study what
works. So I can choose a board here or I
can create a new board, but we're not
really here to talk about that yet. I
want to show you the creators tab. So in
the creators tab, I can type any
creator's handle and their account will
pop up. And then I can add any creator
to a list. And so a list is just a group
of creators. If you want to look at and
filter all of their content at once. So
if I had myself and the people that I
want to study, then I could filter all
of their posts by top liked or top
viewed. But if I go into a creator
itself, like my Twitter, then I can see
that they're already filtered by top
liked. These are Twitter articles, hence
why they show as a link. But again, if
you're a creator, you understand the
value of being able to not only look at
your top posts, but at others top posts.
So, if you can't find something that you
really resonate with in the discover tab
or in the discover feed, you can simply
search for creators that you want to
study, filter their content by top liked
or top viewed and then start saving
these to boards or boosting them. So, as
an example here, for a short form post,
I can just quickly get variations of
this by clicking variations. So after
that finished, it gave me five
variations of a post that I've already
written. And if I have my voice set up,
or if you have your voice set up in your
settings, it will write them in your
voice. And the reason that's helpful is
because personally, I get more ideas
when I see ideas that I resonate with or
the way that they're worded. If I
resonate with that, more ideas pop into
my mind. An idea could be really good
that I find, but it may not spark more
ideas for me to write about. And I can
quickly insert these into a board or
save them all to a board. So, as an
example, if I have this test board here
where you can see all of my test
content, if I save this to this week's
content, they will all populate inside
of here. So, if I want to open this and
edit these and write tweets or refine
them or edit them, so then I can go and
post them, that's the way you would do
it. Now, last but not least, boards
where you actually do the work. Because
not only does Eden allow you to discover
posts or ideas to write about and help
you get variations of them or chat with
them, but it also allows you to do work
inside of the boards. And there are
different use cases for the boards
themselves. So, I can paste links
directly in here if I want to create a
post swipe file. And I like creating
these curated sets of ideas for whenever
I'm writing content because I know these
are what's going to generate the most
ideas for me. So, here's a post swipe
file and then I have my own best
newsletters or YouTube videos because I
know these structures and titles work.
So, if I wanted to chat with this, I
would just click chat in the board. And
then if I'm writing a current newsletter
or YouTube script, I could just say,
"Hey, give me title ideas based on
what's in this board." Or, "Hey, study
the structures of these videos and help
me apply it to what I'm writing right
now." And since I already know these are
really good, I know that the newsletter
or script that I'm writing is going to
be that much better. And if you don't
have your own content to work from or
add to a swipe file, you can always go
to the discover tab and just find high
performing content. And that kind of
swipe file would look like this. So a
YouTube swipe file that I keep here if I
find a YouTube video that sticks out.
So, if I ever want to chat with this
board to get title ideas or spin-offs or
just to improve the structure of the
script that I'm actually writing, that's
how I could do it. But the last thing,
and as I showed before, is you can
create markdown documents inside of here
if you actually want to write or script.
You can also chat with this. You can
chat with anything. Or I can jot down
ideas in a card. So, if I add a card, a
card is like a short little note, like a
sticky note. And so I can jot down ideas
really quick and then press command
enter if I just want to have a
brainstorming session before I start
writing, which is what I did here. And
which is why you can see the mechanism
card, the story and relatability and
just other things that came to mind
before I actually started writing.
Because what I can do then is open my
newsletter in a pane and write alongside
my ideas. And then I can flip through
boards like the post swipe file and the
best newsletter and I can just pull up
all of my ideas as I write. Now, one
little power user move that not too many
people know about or will see is that I
can open anything else in a pane and
these panes stack. So you can see they
add as tabs here. So if I'm writing in
one pane here, let's just say this is my
writing right here, which it's not. But
if I'm writing right here and then I
have all of my research and all of the
ideas that I want to include in my
writing or content here, I just have
them open and then I can hit option 1,
2, or three to flip through them so I
can quickly get the idea I need. This is
what I wish I had in a writing tool or a
content creation tool. Now, if you're
just completely lost and you don't know
where to start and you're a beginner,
what I would recommend doing is starting
with one of the pre-built templates. So,
we have a viral reels and shorts
template, a viral tweets template, viral
YouTube videos template, and a weekly
content workflow. So, if we look at the
viral tweets template, the board is
going to populate like this. And now, if
you just want to get started quick and
you don't want to read through all of
this, just hit chat and then say, "Hey,
guide me through writing viral tweets."
But I would recommend reading through
it. I'd recommend going through each
section and adding information about
your business, adding your voice and
content, which you don't really need if
you set up your voice. You can look
through the tweets knowledge base that
I've added here and then you can add
your own tweet examples here from
discover or just tweets that you like
that you would want to emulate or learn
from. So that's how Eden works. You find
and save validated ideas. You add them
to a board and create alongside it and
you use boost or the AI chat to get
variations, drafts or ideas in your
voice. And the thing here is that every
AI tool is trying to do the writing for
you without the relevant context. And a
lot of people don't want AI to write for
them. I know a lot of top creators who
use AI as a thought partner, as a
brainstorming tool. That's personally
how I use it. I I will never let AI
write a newsletter or a YouTube script
for me because it it just doesn't sound
right, even if it's in my voice. I love
the craft of writing. And that's just
the thing. Everyone's trying to do the
autogenerated threads, the autogenerated
scripts. They're just trying to have it
all on autopilot. And without your point
of view or your worldview or your
synthesis of core ideas, that's never
going to work. And that's exactly what
separates you from every other creator.
If you get that right, you will stand
out. So Eden is not specifically an AI
writer. It's not meant to be that. What
it's meant to be is a studio for your
mind or a garden for ideas or a brain
for your content. It's supposed to be a
place that you can go into and it makes
it nearly impossible not to come out
with a great idea. So, if you want to
try it out for free, if you want to try
everything we just talked about, go to eden.so
eden.so
and once you sign up, we'll guide you
through the rest. We'll help you build
your voice and then you'll be off to a
great start. So, I hope to see you
inside. I hope you enjoy it. Thank you
for watching and please send us any
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