0:02 3 billion people use Facebook every
0:04 single month that is a lot of potential
0:06 eyes for your business but here's the
0:08 thing your Facebook ads won't work
0:10 without the right strategy so I'm going
0:12 to break down the latest strategies and
0:14 tactics to achieve Facebook ads success
0:16 so by the end of this video you're going
0:18 to have a step-by-step plan to create
0:21 launch and optimize your own profitable
0:23 Facebook ad campaigns I'm not just going
0:25 to show you how to run ads but also how
0:28 to optimize them for your budget yes
0:31 even if it's a small one [Applause]
0:33 [Applause]
0:35 there is a lot of money to be made on
0:37 Facebook ads and anyone can learn how to
0:39 do it successfully with a little time
0:41 and practice as Mark Zuckerberg once
0:44 said the biggest risk is not taking any
0:46 risk so let's dive in and start creating
0:48 some ads the first thing you need to do
0:50 is create a Facebook page and set up a
0:53 business account once you do open up
0:55 your ads manager and click create ad a
0:57 little tip when choosing your first
0:59 product to push try to use your
1:01 bestselling product or the one with the
1:03 highest profit margins this way you can
1:04 mitigate some risk there are three
1:07 levels in every Facebook ad campaign
1:09 first there's the campaign then the
1:12 adsets and then the ads first in the
1:14 campaign here is where you define your
1:18 goals such as engagement lead gen sales
1:21 or your budget next is adsets this is
1:23 where you can set up targeting bids
1:26 placement your schedule and also
1:28 sometimes your budget as well lastly is
1:30 the actual ads this is the copy the
1:33 images or the videos you use basically
1:34 the creative aspect you can actually
1:36 have several ads running at the same
1:38 time for testing purposes now let's
1:40 build a campaign to begin you will have
1:43 to set your objective first so if you're
1:46 on a small budget go for leads or sales
1:48 if you have a bit of a budget to play
1:50 with you can start with brand awareness
1:52 or traffic and then retarget from there
1:54 next choose your campaign setup and
1:56 don't be afraid to trust meta and use
1:58 Advantage Plus shopping campaigns and
2:00 audiences this allows meta to do what it
2:02 does best especially if you have a small
2:04 budget and you don't have a lot of room
2:05 to play around with and there's also
2:07 going to be less details to worry about
2:09 in the beginning next set your budget
2:12 you can give a daily budget or a
2:14 lifetime budget so how much should you
2:16 be spending you should spend at least
2:18 one times your product price every day
2:21 in order to get sufficient data but
2:22 spend two to three times your product
2:24 price if you can but if you're on a
2:27 budget or you have a high ticket product
2:28 just spend what you have it could
2:31 honestly be as low as $3 a day just to
2:32 get something running in the beginning
2:35 but know this the more money you give
2:37 Facebook the better results and data
2:39 it's going to get for you now what about
2:41 targeting with targeting you have the
2:44 option to go broad or Niche first if you
2:46 don't have a lot of data on your buyers
2:48 it's good to focus on only one interest
2:51 at a time and test how effective it is
2:53 start Broad and then narrow things down
2:56 as you go broad targeting lets Facebook
2:58 optimize your campaign with the best
3:00 audiences plus large your campaigns can
3:02 actually be more cost- effective you can
3:03 also use advantage and it's going to
3:05 help you choose the best audience for
3:07 your product alternatively if you
3:09 already know your ideal prospects based
3:11 on customer purchase data that you have
3:13 then it could benefit you to go super
3:15 Niche and then pour your money into that
3:17 group of people only you need to
3:19 consider their location their interest
3:22 and their age among other data points if
3:23 you're unsure of which one to choose you
3:26 can ab test this and run two of the same
3:29 campaigns one to a niche audience and
3:31 one to a broad audience then see what
3:33 does best once you have a winner run
3:35 with that one I will say this though
3:38 trying to run Niche ad campaigns without
3:40 proper customer data is like throwing
3:42 darts blindfolded you're going to hit
3:43 something but it's probably not the
3:46 Target now how long should you run your
3:48 campaign run the testing phase for about
3:51 1 to 2 weeks once you find a winning ad
3:54 run it for 3 to 4 weeks and then
3:56 evaluate the Impressions if it works
3:58 well and it's Evergreen you can keep
4:00 running it but but make sure to keep
4:02 your creatives fresh there's something
4:04 called The Learning phase Facebook needs
4:07 to learn about what works so try not to
4:09 adjust any important details on your
4:11 campaign until it has finished the
4:13 learning phase you can always duplicate
4:14 a campaign if you want to make
4:16 adjustments so let Facebook learn on
4:18 your campaigns while they're active so
4:21 it can properly optimize things for you
4:23 meta does need conversions to learn what
4:25 works and the learning period time frame
4:27 is based on conversion volumes so if you
4:29 make a thousand sales per day it could
4:31 learn in 2 hours but if you get five
4:33 sales a week it could take a month to
4:36 know if that ad is getting good results
4:38 let it run its course you know you're in
4:39 the learning phase if your delivery
4:42 column says learning now let's talk
4:44 about ad creatives these are incredibly
4:46 important you have the choice to boost
4:47 content that you've already made or you
4:49 can create your own ad creatives you
4:51 could be amazing at targeting but if
4:53 your ad creatives suck they won't work
4:55 you can create these yourself or you can
4:58 hire UTC creators or even an agency to
5:00 do this for you you have the option to
5:03 run videos photos carousels and
5:06 collections make the ads feel organic
5:07 like a post from a friend especially for
5:09 videos something that's going to stop
5:11 people from scrolling and keep them
5:14 engaged you also want to use a hook to
5:16 get their attention show people how your
5:18 product actually solves their problem
5:20 and do not forget a call to action
5:22 people need to be told what they must do
5:25 to get what they want for conversion
5:26 campaigns it would be something like
5:29 click the link below to shop now or
5:31 click here to get 10% off you need to
5:33 have this in your creative asset or in
5:35 your copy if you're struggling with
5:38 content ideas use the meta ads library
5:40 to look at live ads look at how long
5:41 they've been running and how well
5:43 they're doing you really want to analyze
5:45 the ones that have been running a long
5:48 time ideally for several months and then
5:50 figure out why they're working and then
5:52 create ads with the same format don't
5:54 completely copy them but use the format
5:56 and make it your own this way you can
5:58 actually use someone else's testing to
6:01 make a successful ad you need to combine
6:03 effective targeting engaging creatives
6:06 and a good landing page experience you
6:07 can also use tactics like limited
6:10 edition discounts free shipping product
6:13 bundles and more to get your customers
6:16 attention now let's talk about budgeting
6:18 you can set your budget on a campaign
6:21 level or on an adset level if you choose
6:23 to use Advantage plus it's going to set
6:26 your budget on a campaign level choosing
6:28 a budget on your adset level will give
6:29 you more control over how spefic
6:31 specific adsets are delivered it's good
6:34 to use campaign budgets for testing and
6:36 adet budgets once you know what is
6:38 working the spending limit is not a hard
6:41 cap Facebook may go over a little bit
6:43 they're going to tell you below how much
6:44 they're going to go over but you're
6:45 going to need to be a little bit
6:48 flexible also start small until you know
6:50 that your campaigns are profitable and
6:51 then you can scale from there if you
6:53 have a small budget just copy what works
6:55 in your industry already now here are
6:58 bidding strategies first is spend based
6:59 bidding this is about spending your
7:02 budget and getting the highest value
7:03 possible Facebook is going to try to
7:06 optimize your entire budget goal-based
7:08 bidding you set a cost or value that you
7:11 want to achieve such as cost per result
7:13 or a row as goal that means return on ad
7:16 spend goal there's also manual bidding
7:18 here you control how much you bid across
7:21 ad auctions bidc caps are good for
7:23 advertisers who have an understanding of
7:25 predicted conversion rates and can place
7:26 the right bid you can set the maximum
7:28 bid which is how much you're willing to
7:30 spend in a day and the minimum bid which
7:32 is the lowest amount you're willing to
7:34 spend in a day if you want to keep your
7:36 spending low and control your costs
7:37 Facebook recommends using cost per
7:40 result bidding such as cost per sale for
7:42 example quick question for you what is
7:44 your biggest challenge when it comes to
7:46 running Facebook ads leave it in the
7:48 comments down below now let's talk about
7:50 AB testing the best thing to do in the
7:52 beginning is to test testing is going to
7:54 be your best friend in this process
7:55 you're going to want to AB test
7:57 different ad creatives test different
7:59 audiences and even test your landing
8:01 pages we want to find what works and
8:03 then pour our ad spend into that you're
8:05 not going to know exactly what works for
8:08 you until you start testing however you
8:10 should only be testing one variable at a
8:11 time this way you can actually
8:13 understand what's causing the most
8:15 success to run an AB test you can either
8:18 duplicate your ad your ad set or your
8:20 campaign and then change the factor that
8:22 you want to test alternatively you can
8:24 click the AB testing button and then
8:26 select what attribute you want to AB
8:28 test now let's talk about ad tracking
8:29 and optimizing
8:31 you will need to track the success of
8:34 your campaigns with a pixel if you're
8:36 wondering a pixel is basically a Tracker
8:39 that monitors conversions views and
8:41 actions on your website or wherever
8:43 you're sending your leads to so to set
8:46 up a pixel go to events manager then
8:49 connect data sources then web and enter
8:52 your url next install the pixel code on
8:54 your website Pages or you can do it
8:56 using your pixel ID and make sure your
8:58 ad campaign is attached to the right
9:00 pixel so what are the key metrics that
9:02 you should be paying attention to First
9:04 there is CTR this stands for
9:06 click-through rate you want to aim for a
9:09 1 to 3% click-through rate next is Raz
9:12 which stands for return on ad spent this
9:14 tracks how much revenue your ad
9:17 generates there's also CPA which means
9:19 cost per action then there is conversion
9:21 rate this is the percentage of users who
9:23 took your desired action after
9:25 interacting with your ad for e-commerce
9:28 2% to 5% is standard frequency is the
9:30 average amount of times a person in your
9:32 target audience saw your ad during a
9:34 specific time period lastly is CAC which
9:36 stands for cost to acquire a customer
9:39 this is all very important data to
9:40 understand fun fact you can actually
9:42 track this data right in your Shopify
9:44 dashboard all you got to do is connect
9:46 your Shopify account with your Facebook
9:48 ad account so if you want to check that
9:50 out I've actually linked a free Shopify
9:52 trial down below okay here are some tips
9:55 for scaling and maximizing your Roi use
9:57 lookalike audiences to find new
9:58 customers that share the same
10:00 characteris with your best performing
10:03 audiences such as your top purchasers
10:05 subscribers or your highly engaged users
10:07 you can also use incremental budget
10:09 scaling so try to increase your budget
10:13 20 to 30% every 2 to 3 days on campaigns
10:14 and AD creatives that are going strong
10:17 already make sure you're adding new ad
10:19 creatives every 2 to 3 weeks to keep
10:21 things fresh while still using the
10:23 format that works best for your Niche
10:25 you want to scale up and start running
10:27 more of what's working once you know
10:30 what works it's all about volume this
10:32 one is really important make sure to
10:34 retarget users who clicked on your ad
10:36 but didn't convert retarget people who
10:38 viewed your product or put it in their
10:41 cart but didn't buy psychologists say
10:42 that people typically need to see a
10:44 product seven times before they buy
10:47 retargeting is a very effective tool
10:48 once you've done it enough people will
10:50 not be able to forget you now you know
10:52 that Facebook ads are a powerful tool
10:54 for advertising online and you now have
10:57 the tactics you need to run successful
10:59 campaigns now go get out there and start
11:01 your first campaign make this year the
11:03 best year yet I'm Chris mccollins thank
11:04 you so much for watching learn with
11:06 Shopify if you like this video please
11:08 give it a thumbs up and leave a comment
11:11 down below WE Post weekly videos on all
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11:17 guys on the next one bye [Music]
