0:02 fun and jial is the best way to say that
0:04 the oil and gas industry gets through
0:07 every day we talked to a amazing sponsor
0:09 of the crude truth and returning guest
0:12 on this episode of the crud truth in
0:15 1901 at spindle toop Hill near Bowmont
0:18 the future of Texas changed dramatically
0:20 as like a fountain of Fortune thousands
0:22 of barrels of oil burst from the earth
0:25 Towards the Sky soon Detroit would be
0:27 cranking out model T's by the millions
0:30 and America was on the Move thank to the
0:33 Black Gold being produced in Texas now
0:35 more than a century later the vehicles
0:38 are different but nothing else has truly
0:40 changed sure there may be many other
0:43 alternative energy sources like wind and
0:46 solar and electric but let's be honest
0:49 America depends on oil and entrepreneurs
0:51 and if the USA is truly going to be
0:54 independent it has to know the crude
0:57 truth this episode is brought to you by
1:00 lfs chemistry we are committed to being
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1:31 well thank thank you to everybody for
1:33 tuning in for another episode of the
1:35 crude truth I am already smiling the
1:37 pre-production of this episode what I
1:43 chair I'm just so
1:45 excited that's what happens with a
1:49 whisky at 10 in the morning 10:05 10:05
1:51 come on now we got to get it after 10
1:53 chrisy how are you I'm doing fabulous
1:56 how are you it is a great morning I tell
1:59 you what we have been super busy we have
2:02 been getting getting our face out there
2:04 a little bit we've been just networking
2:06 up a storm and drilling up a storm
2:08 lately I don't know I know how you do it
2:11 you just keep going lots of coffee lots of
2:12 of
2:15 coffee and today I'm excited I'm
2:17 bringing back on a returning guest now
2:20 for officially at your third time uh
2:22 you're catching up be I don't know who's
2:23 going to be in the five timers Club the
2:26 first in the five timers Club but you're
2:29 getting caught up to JP uh Keith stelter
2:33 uh um and I think uh Brianna Johnson
2:35 have all been on three or four times now
2:37 so we got a five timers at some point
2:38 whoever comes on for the fifth time I'm
2:42 getting a jacket for like and just like
2:44 that Master
2:46 jacket not green though we can come up
2:48 with something a little more creative
2:51 Our Guest Jim Holmes of lfs Ken Street
2:55 Jeff how are you Jim how wow wow Jim see
2:58 there's the 105 whiskey that is Jim how
3:01 are you doing great great to be here
3:03 well thank you for coming in Dallas for
3:05 this episode absolutely and I know we we
3:07 did the one in um at nape and Houston
3:10 back in February and then the first time
3:11 he came on was on our other great
3:14 Studios there in full work work so thank
3:15 you so much for coming to the flagship
3:17 Studios absolutely it's beautiful up
3:20 here it's nice it's great view great
3:23 setup yeah they got out whiskey here just
3:30 flowing maybe maybe
3:32 oh my gosh how are you doing what is
3:35 going on in your world doing great it's
3:37 uh you know never a dull moment in the
3:40 oil field yeah uh you know that oilfield
3:41 translates into personal life we were
3:42 actually talking about that a little bit
3:44 before the show that you know it's two
3:47 big families and and trying to blend
3:49 those two families and and keep it all
3:51 moving forward and working is is is
3:54 exciting yeah and challenging and and
3:55 that all depends on what you've got
3:56 going on at home and what you have going
3:59 on personally or professionally well I
4:00 mean and like you said also it's like
4:03 you know the oil and gas is a lifestyle
4:05 and you know you you have to blend them
4:07 together to where that's the true work
4:10 life balance like this whole 50% at home
4:13 50% at work balance that's not real you
4:15 know defitely not real yeah and and
4:19 you're somebody that uh that does the
4:21 true balance in such a great way I mean
4:23 for those of you out there that have
4:25 never listened to you before you know
4:28 Jim holes lfs chemistry in two seconds
4:31 go uh been a long time in this business
4:34 um you know really wouldn't even be here
4:37 without without the Family Support so I
4:40 started really when late teenager early
4:43 20s driving vacuum trucks you know
4:45 trying to trying to earn a wage and and
4:48 go to school and uh progressed you know
4:50 quite rapidly through the through the
4:52 industry and met a lot of fantastic
4:54 folks that really kind of opened doors
4:58 and showed me the way and you know one
4:59 of those people that I don't ever get to
5:01 talked about enough is actually my
5:04 father who wasn't oiling gas ended up in
5:07 oiling gas uh later in life um kind of
5:09 when I was coming up into it was one of
5:10 the guys that really opened a lot of
5:13 those doors and said I should go for it
5:15 so huh you know there's there's a lot to
5:18 be owed to that and you know my early
5:20 life my dad was a traveling salesman so
5:23 he had to do the whole how do I balance
5:25 professional and and personal uh with
5:28 three young boys at home and somehow he
5:31 did it and I I guess
5:33 that you know my subconscious kind of
5:35 stuck with me that you know you got to
5:36 work hard you got to put the hours in
5:38 you got to show the drive in the in the
5:39 momentum but at the same time you got to
5:41 take every chance you get to be with
5:44 family and that's I can't say that I've
5:46 always done that early oil field career
5:48 and early family I I definitely did not
5:51 do that um and we can go into all kinds
5:53 of stories about you know coming home to
5:54 a one-year-old daughter who doesn't
5:56 really recognize you is is quite
5:59 heartbreaking but you know you you
6:00 listen to some people people around you
6:02 you grab on to some mentors and and they
6:04 tell you that it is possible to take a
6:07 minute away and make things still happen
6:08 yeah and you know from that point
6:11 forward was really a you know what are
6:12 what are the priorities right you again
6:14 you mentioned we have two families how
6:16 do you balance both families and and
6:18 keep everybody happy right you you only
6:19 get you get a very limited amount of
6:22 time with both of them you know just
6:23 listening to you right now that's
6:26 something that my my father literally
6:30 argues with me about is go pick up your
6:32 son go do that because he has the same
6:35 exact story um that when he was you know
6:38 in the 80s that he came home one night
6:39 and my two-year-old brother was asleep
6:42 in the crib and he goes that's what he looks
6:43 looks
6:46 like and after that he says he slowly
6:48 started doing things differently and
6:50 granted you have to put in the work
6:53 before that that we never recognize okay
6:55 and um but that's something he's like no
6:58 no no I've got this you go take care of
7:02 this and and uh so that's it's a it's a
7:04 it's a such a hard thing and a balance
7:05 that you have to take and for you to
7:08 recognize that especially at such a
7:11 young age in in in being a father right
7:13 you know I mean one years old like okay
7:15 because I mean you're always talking
7:17 about like whenever I talk to you and I
7:18 I like to give you a call Jim what's
7:20 going on uh and I you know I ask you
7:23 questions and uh uh but it's always fun
7:25 to hear you talk about how you're doing
7:27 all these different things with your
7:30 family and cohes that with your work and
7:31 you've even got time for your own
7:34 personal life so you know to anybody out
7:35 there that that's definitely listening
7:37 you know that has any questions about
7:39 oil and gas and how do you do a true
7:41 work life balance I'm gonna say lfs
7:44 chemistry talk to Jim and I mean I'll do
7:45 a Cheesy plug there for you to do
7:47 something other than K love it so how
7:50 did you find like what were some of the
7:52 the pinpoints that your mentors told you
7:54 to actually find balance like what stuck
7:57 with you how did you do that well some
7:58 of it some of it was actually health-driven
7:59 health-driven
8:01 um we can talk about physical health we
8:03 can talk about mental health you know
8:06 you you wake up three or four times in
8:07 the middle of the night and it's
8:08 checking emails all the time and it's
8:10 feeling like you always have to be right
8:11 there on top of everything that's
8:14 happening 247 it's it's never taking any
8:16 personal time you know when when I talk
8:18 about those years coming home particular
8:20 when my daughter was very young and not
8:22 really recognizing me and you know you
8:23 open the door and you're expecting this
8:25 level of excitement to see you and they
8:27 turn around and run the other way CU
8:30 it's almost like a stranger walking the
8:33 door you know then you you know you're
8:34 going to the doctors and you're trying
8:36 to figure out some some things that are
8:37 going on with your with your body in
8:41 your mind and literally it's you need
8:43 that that personal relationship in your
8:45 life right you you have a family for a
8:47 reason you have a you have a spouse for
8:49 a reason you have kids for a reason and
8:50 you should cherish every minute you get
8:52 with that because when you do that it
8:55 takes an immense amount of pressure off
8:57 of you you know and and of course you
8:59 slip back into it on occasion right
9:02 course uh for me I found a really nice
9:03 balance there where I was getting to
9:05 spent a ton of time with the family uh
9:07 also spending a lot of hours
9:10 working um then you go through a phase
9:12 where travel gets a little bit chaotic
9:13 and you're traveling all over the world
9:16 and spending you know 200 plus days a
9:18 year in hotel rooms and and you realize
9:19 that you're slipping right back into
9:22 that same that same routine and that's
9:25 it's not a healthy place to be so refine
9:26 the travel decide that you're going to
9:29 get physically healthy of course I'm a
9:31 big believer that we can all do better
9:33 in that area um as much as I'd like to
9:35 think I'm in in really good physical
9:37 shape I know there's a lot of room for
9:39 improvement um so all of those things
9:40 take a level of anxiety off and then of
9:43 course you throw in something like Co
9:45 nine months after you start a company
9:47 and invest everything you've got right
9:49 back into that company and and you you
9:51 feel this massive pressure again and
9:53 again that's when you lean on those
9:55 those couple of mentors and and really
9:57 good friends and of and of course your
10:00 your family you know
10:03 Co wasn't all bad for for that there was
10:04 a month or two of of a lot of stress and
10:06 anxiety and then you know you're right
10:09 back at it and you know got a lot of
10:10 great time with the family that's for
10:13 sure yeah life doesn't stop stop because
10:15 of that so yeah embrace it you know and
10:17 now being blessed uh we were talking
10:19 about it just before the show that my
10:21 daughter and I actually get to fly to DC
10:23 here in a couple of weeks for you know
10:25 so I get to support her in her dance
10:27 competition you know she's she's 15 now
10:29 and going on 32
10:33 too and you know it's every day I see
10:36 her uh and my son for that matter and I
10:37 you know I compete Jiu-Jitsu and train
10:39 jiujitsu with my son as a way to to
10:42 connect even more uh with him that's a
10:45 good so trying to balance all that out
10:47 is is a little bit challenging with with
10:50 work but it's it's incredibly rewarding
10:53 man I you know your your uh your journey
10:55 is just one that everybody I think you
10:56 know again that's why I've asked you to
10:58 come back on again because having you on
11:00 just you know you always are just
11:02 talking so positive and able to share
11:03 things in a way that that everybody
11:06 truly truly understands and I just
11:09 cannot thank you enough uh you know as
11:11 we are you know moving into the year you
11:13 guys have been just so busy over there
11:16 at lfs chemistry uh y'all been like
11:18 adding more and more individuals adding
11:21 more to y'all's company adding more
11:23 clients and y's chemical base is also
11:25 been getting a lot more environmental
11:27 friendly throughout the year um and
11:28 that's you know one of the most proud
11:30 things I can say first of all thank you
11:32 and I probably should have opened with
11:33 that saying thank you so much for being
11:35 a sponsor of the cre sure it's been
11:37 wonderful um I cannot thank you enough
11:40 and it means a lot and but what also is
11:42 so proud for me is that you guys are
11:44 environmental friendly you know we we'll
11:46 put out post sometimes that people are
11:48 like oh my God what are you doing you
11:50 know like are you supposed to be doing
11:52 that and it's like no no it's all
11:54 environmentally safe and so you know I'd
11:56 like to kind of highlight the newest
11:57 product that you guys have been using
12:00 out there out in the oil and gas field
12:02 and putting back into Mother Earth that
12:04 doesn't hurt Mother Earth absolutely so
12:06 there's a that's a pretty long list you
12:08 know certainly when our company was
12:11 founded in 2019 that wasn't the ultimate
12:13 Vision to focus on
12:15 environmental environmental friendliness
12:17 or stewardship if you will right the the
12:19 oil Field's historically been known for
12:21 for give me give me a product that works
12:23 that's economic yes I don't really care
12:25 where it came from it's going right back
12:28 down into you know an oil right it's
12:29 this is where most of these products
12:32 came from to begin with so when you look
12:34 at the various synthetics out there in
12:36 man-made products they're usually
12:39 synthetized from a petroleum product and
12:42 there's forever there was a lot of jokes
12:44 in the industry you know like why can't
12:46 we pump diesel right back down into an
12:48 oil whe anymore that doesn't make a
12:50 whole lot of sense to most of us but
12:51 when you step back and look you're
12:53 passing water tables and you're you have
12:55 a lot of surface considerations to worry
12:59 about um what we found throughout
13:01 uh several of us on our team and you
13:03 know Neil Hayes is big part of this and
13:04 Darren oswal a big part of this and and
13:06 then our incredible sales and and
13:10 operations team but what we realize is
13:12 over all of the years we've been doing
13:14 this is there's never been a focus on
13:16 creating very functional High performing
13:18 chemistries that are also good stewards
13:19 of the
13:21 environment a lot of the products the
13:24 oilfield buys are imported from other
13:26 countries maybe China maybe India maybe
13:27 some other countries and you don't
13:30 really know what goes into some of that
13:32 right it's you can actually tie some of
13:34 those conversations right back into the
13:36 conversations around uh you know Battery
13:38 Technology and EVS where is it all
13:41 really coming from right it's um these
13:43 you sit back and look you say man these
13:45 really aren't that great yeah for the
13:48 for the globe you know it might be great
13:51 here but it's not great over there and
13:55 chemistry is no different um we found a
14:00 way uh back in 2019 into 2020 Mone to
14:01 really start focusing on high performing
14:03 chemistries that are also
14:04 environmentally friendly meaning they
14:06 come from very en environmentally
14:09 friendly feed stocks right so they you
14:11 know we've got Partnerships with various
14:13 co-ops and councils here in the United States
14:14 States
14:16 so why not take byproducts from
14:18 Agriculture and create high performing
14:21 chemistries from those so you know
14:23 there's still
14:25 petroleum molecular structures within
14:28 agricultural products so when we when we
14:30 talk about environmentally friendly they
14:33 may still be a hydrocarbon at heart um
14:35 but even turbines from Orange Oil are a
14:38 hydrocarbon in a sense right so how do
14:40 you take those which we deem to be very
14:42 environmentally friendly convert those
14:44 into very functional chemistries but
14:47 also be economic so again it goes back
14:50 to our our company's mission is to
14:53 provide value added
14:55 chemistries we have chemistries we're
14:56 working on right now that are they may
14:59 be 5 years down the road right before
15:01 before they become economically viable
15:02 right it's we can create the most
15:03 amazing thing on the planet but if
15:05 nobody's willing to pay for it it
15:08 doesn't matter so we've had this big
15:10 conversion over four years of taking
15:12 synthetic Products off the shelf and
15:14 replacing them with environmentally
15:17 friendly products we're really proud to
15:19 say that a vast majority of our feed
15:21 stock comes from North American sources
15:23 that's awesome which is very important
15:25 to us uh that we're not just importing
15:28 unknown materials on on container ships
15:32 from all over the world so you know I
15:33 don't want to pick on one product
15:35 necessarily but we've got some really
15:39 unique uh for example a couple of unique
15:41 scale Inhibitors coming to Market here
15:42 pretty soon that are environmentally
15:46 friendly and that's a uh a
15:48 chemical group that's normally not
15:50 perceived as being environmentally
15:52 friendly at all right so you're dealing
15:54 with fos you know phosphinates and
15:57 phosphates and and a lot of some things
15:59 that can be pretty nasty and we're
16:01 replacing a lot of that a couple of
16:03 those will be be commercial here this
16:06 year and that's an incredible Testament
16:09 to what our our guys in R&D and and
16:11 commercialization have been doing and
16:13 and then can you share like you know as
16:15 you're saying like hey usually these are
16:18 environmental friendly uh what what is
16:19 what is the process and what what are
16:22 these chemicals going to be used for
16:24 exactly in the industry sure so the ones
16:26 we were just talking about are for scale
16:29 inhibition um either downhole on Surface
16:32 and flow lines and in tank batteries um
16:34 they can be used in drilling all the way
16:37 through Reem uh completions and
16:39 production uh you know the big markets
16:41 for the scale Inhibitors are going to be
16:42 on the production side because that's
16:45 where you have the most scaling issues
16:47 we're working right now to develop a
16:48 line of scale Inhibitors that can be
16:51 applied during a Frack operation but
16:52 have tremendous benefit for the
16:55 production team oh very cool so most
16:56 liquid scale Inhibitors that are pumped
16:58 during a Frack operation are only good
17:00 for flush production right that they
17:02 only work for a few days maybe maybe a
17:04 couple of weeks you're lucky maybe a
17:07 month but once you've kind of flowed
17:08 back all the water that you pumped in or
17:10 or vast majority of it you flowed back
17:13 your scale in so how do we place
17:16 a a dry scale inhibitor that's got a
17:18 delayed release mechanism farther into
17:21 the reservoir with the propit and have
17:23 that last say for six months or nine
17:25 months or a year um we've got those
17:27 emerging Technologies now we're actually
17:30 pumping them now um it's too soon to say
17:31 how long they're actually going to last
17:33 and every single well is different we
17:35 know this right as as Engineers will
17:37 tell you all day that you can drove four
17:39 Wells that should be the same on a pad
17:42 and all four are completely different so
17:44 we don't know what the end results that
17:46 are going to be the lab tells us that it
17:49 should be very longterm results you know
17:51 but that's a it's a it's a dynamic
17:53 situation you know how hard are you
17:54 going to flow the wells back and what do
17:57 you expect those results to be well I
17:58 know that these chemicals that you're
17:59 working on think they're going to be
18:01 huge for the future of the industry
18:03 because you know in Texas alone we have
18:06 over a 100,000 idle Wells so you know
18:07 for those out there that don't know
18:09 these are wells that operators like
18:11 ourselves have they're not shut in
18:13 they're not producing but we have them
18:16 on the books and we have to do something
18:18 with them and obviously economically
18:19 it's better for us to put them back
18:22 online and produce and add more oil to
18:23 the you know the production side of
18:26 things here in America and I think no
18:28 matter what happens this election cycle
18:31 oil and gas and the existing production
18:33 that we have is still going to be so key
18:35 considering we're not drilling as many
18:37 new wells as as we really should be
18:40 right now you know and I want to ask you
18:42 that question also is uh I know when we
18:44 talked in February we we had a very good
18:46 outlook on the Year we're now halfway
18:48 through the year and I want to kind of
18:51 get your take on the industry and U you
18:53 know how how you think everything going
18:54 as a service company because God knows
18:57 that we nickel and die as EMP companies
18:59 we nickel and Di the heck out of you
19:01 guys that's the that's the cost of
19:02 battle and and I'm glad you asked the
19:05 crystal ball question that nobody can
19:09 answer always no it doesn't matter how
19:10 many people I meet with or talk to
19:12 around the world it's that's the
19:13 question that no one can ever really
19:16 answer Beyond next month yeah
19:19 um you know I'd like to we we actually
19:21 just had this conversation yesterday we
19:23 had we had a couple of of meetings up
19:25 here uh in the Fort Worth area yesterday
19:26 and we're actually talking about
19:29 forecasting and uh future planning at
19:31 least to finish off this year until we
19:32 get into our next meeting where we're
19:35 going to plan next year which is the
19:37 most difficult thing on in the world to
19:39 do in that oil and gas sector is what
19:42 does next year look like well I don't
19:45 know um don't know next year don't know
19:46 what Q4 is really going to look like you
19:47 know you kind of have to get into it to
19:49 really figure it
19:52 out um I think for our company we're
19:53 going to see some pretty good
19:56 stability uh the products that we
19:58 provide into the industry uh to the
20:00 client that we currently have are
20:03 perceived as high value products so as
20:05 long as they stay active we should have
20:08 some really good activity it's
20:10 um you know yesterday's meeting somebody
20:12 referred to it as sticky right once
20:15 you're once once we get our chemistry in
20:18 and it's and the value is proven it's
20:21 it's sticky it stays um now that's not
20:22 to say that we don't have to earn every
20:24 single application you know the sales
20:26 teams hard to work on every single well
20:29 it's it's never given in this industry
20:30 uh and that goes for any of the service
20:32 companies you know if you're a frat
20:34 company you're you're going after every
20:37 single well even some of the longer term
20:39 contracts which we all know aren't real
20:40 contracts they're they're more of a
20:43 pricing I've got you
20:45 agreement um you know but the minute you
20:47 screw up you can be sitting on the shelf
20:48 for the minute another company comes in
20:51 with the I can track your well forare
20:53 cheaper mentality then you're you're
20:55 fighting for it again um I
20:57 think couple of folks I've talked to
20:59 recently think they're they're going to
21:01 wind down a little bit this year some of
21:04 that's due to the election and and some
21:06 you know unknowns out there we don't
21:07 really know what the markets are going
21:09 to do and that you know believe it or
21:11 not for people in oil and in oil and gas
21:13 the the global markets and indexes play
21:16 a big role in what we're going to do uh
21:18 they're great indicators where we think
21:19 oil is going to go in
21:22 pricing uh and in consumption right
21:24 consumer demand is a big part of that so
21:26 when consumer demand starts retracting
21:28 in other Industries it's probably headed
21:31 our direction as well you know what does
21:32 that mean in the global stage you know
21:34 do we go from 100 million barrels a day
21:37 of consumption to 98 you know that
21:38 doesn't sound like a big deal but two
21:40 million barrels a day taken off the
21:42 market is a lot of
21:44 oil U you know so then that then we see
21:47 a decrease in price in Futures and we
21:49 got to be ready to you know have a few
21:51 emps say we're just not going to Frack a
21:52 few more
21:54 Wells and so so that is something that
21:57 y'all are preparing for then is possibly
21:59 to to slow down for here towards the end
22:02 of the year yeah and it's pretty cyclic
22:04 uh youit States it's been normal in the
22:06 oil fields history for the offs side to
22:07 slow down in
22:10 Q4 um typically in kind of a holiday
22:12 season if you will in November through
22:14 January everybody kind of comes back at
22:16 the end of January and it's like okay
22:17 well we'll start getting busy in
22:19 February and then you know historically
22:21 I'd say Q2 and Q3 are always our busiest
22:23 quarters uh on the service on the
22:25 service at least for
22:28 us um it's why there's also a very
22:30 important important move for us to get
22:32 more involved in production and resell
22:33 because those don't follow those same
22:35 Cycles right right once a Well's
22:38 producing the MPS need to keep them
22:40 producing so the more we can shift and
22:42 transition into the production side of
22:44 the business the healthier our business
22:47 will um you know we won't be reporting
22:49 these giant Sawtooth financials we'll
22:51 hopefully reporting a little bit steady
22:54 a little bit more steady financials that
22:56 would be nice would be real nice
22:58 everybody what is that yeah looks like
23:00 my personal bank
23:03 account around Amazon deliveries
23:07 yes oh that was a heavy Amazon delivery yeah
23:08 yeah
23:11 exactly we in our neck of the woods at
23:13 my wife and I joke about it we call our
23:15 wellness check okay because if there's
23:16 not an Amazon package there might be
23:18 something wrong
23:21 no that many coming in I love it every
23:23 day right you just drive down the street
23:24 in the in the old neighborhood and
23:28 you're like I should go check on Bob
23:30 there's no package out
23:33 front that's actually pretty good
23:36 actually what's going on out
23:39 there well speaking of deliveries uh you
23:41 showed it uh you probably a bottle of
23:43 whiskey today let's let's switch gears
23:44 what what is up with this bottle of
23:46 whiskey that you on you know you you
23:48 invited me on we love sponsoring the
23:50 show and and love being a part of it and
23:52 I just figured I'd bring a little a
23:53 little gift that we can toast to later
23:55 they try to tell them something W or
24:00 Jane I mean yeah she
24:01 it's a fantastic bottle for those of you
24:03 that haven't tried it this is not a plug
24:05 form I'm not associated with them
24:08 anyway put that display
24:11 with display I do not have an Instagram
24:13 account that I get paid on from the or
24:15 followers so uh we don't have to worry
24:17 about any of that it's just a fantastic
24:20 whiskey than uh that you can enjoy at
24:22 any point maybe we'll toast one here in
24:25 a few minutes okay and we'll we'll kick
24:26 back and have some more conversation I
24:28 love it well speaking of more
24:30 conversation you mentioned Jiu-Jitsu a
24:31 little while ago so I want to get off of
24:34 boiling gas here for a minute love it
24:36 there's been times where I've seen you
24:39 and you have a black eye
24:42 yes and I mean you know 20 years ago you
24:43 think you were suck at a bar fight or
24:45 something like that you know didn't call
24:47 anybody but no you've been Jing
24:50 Jiu-Jitsu and you told it to me like
24:52 this on the phone a couple of weeks ago
24:54 and it makes perfect sense cuz you know
24:56 you go play a little recck sport here
24:58 you know as another 40-year-old go play
24:59 some soccer or something you know you're
25:01 out there just exercising having a good
25:03 time you're out there with that
25:05 mentality of I got to win I'm going to
25:09 get my butt beat literally yes what the
25:12 heck made you want to do this uh so I I
25:15 grew up wrestling yes so and then I took
25:17 a lot of years off had some back
25:19 problems and lost a couple of this in my
25:22 lower back and you know and then work
25:25 gets in the way and but then you know
25:26 you wake up one day and you've got a
25:29 you've got a six-year-old son who's
25:31 that's going to be his sport and he he
25:33 took to it I we tried him in a bunch of
25:36 different sports and um martial arts in
25:39 general he loved karate and kickboxing
25:41 and okay and then Jiu-Jitsu just kind of
25:45 really it fit you know he had a I don't
25:46 want to say a passion for it at six
25:49 years old but it it was exciting okay um
25:51 he was not big on the team sports uh at
25:54 a young age it it frustrated him and
25:56 that frustration he took it out on the
25:57 field you know if it was a soccer game
25:59 or a baseball game it was just kind of
26:01 like why aren't you passing me the ball
26:02 you know or or no I don't want to pass
26:05 you it's like okay well let's get you
26:06 into something that'll humble you a
26:09 little bit yeah um Jiu-Jitsu kind of
26:11 clicked with him and he's fantastic a
26:14 little wiry kid is do you don't want to
26:17 let him get a choke hold on you because
26:18 your your Adams Apple won't feel right
26:22 for about a month oh um anyway he took
26:23 to it and then you know after three or
26:25 four years of that I'm I'm sitting there
26:28 watching him trained and I man if I'm
26:30 not careful I'm going to have a
26:32 10-year-old that can beat my butt how do
26:35 I avoid that you know I need to I need
26:36 to make it till least he's 18 and it
26:38 makes sense and I have nothing to lose
26:40 at this point yeah yeah so I you know
26:42 and then the other part of that is I was
26:44 taking in jitu as much as I could okay
26:46 and then there was an adult an adult
26:48 class right after the competition team
26:50 which is the team he's on I was like I'm
26:54 already here I love this concept as a
26:57 sport anyway when I was a kid go give it
26:59 a try and get back into it and I
27:01 I picked up a lot of bad habits from
27:02 wrestling that you don't want in
27:04 Jiu-Jitsu and I I you know had to kind
27:07 of mentally block some of that stuff out
27:11 okay and took me about a year of
27:12 training and I did my first competition
27:14 as an adult in Jiu-Jitsu and then it was
27:18 it was just game on from there God and
27:21 and it's it's a fantastic sport but yes
27:22 there is the
27:25 occasional missing fingernail black eye
27:30 bloody lip swollen yeah ear P it
27:33 over a little bit of mat burn in places
27:37 that are hard to explain yeah yeah you
27:39 are just knocking that out of the park
27:40 literally or else you're getting knocked
27:43 out I mean that yeah yeah and but it
27:46 also shows on I think your drive that
27:48 you have in your in the industry of
27:51 chemicals because it is Cutthroat um and
27:53 your drive as a person it's like no I'm
27:56 here to win and and we all really need
27:58 to take that approach especially being
28:00 entrepreneurs right chrisy I mean I
28:02 would think so I know you do it I butan
28:04 you get in there sometimes and you're
28:07 like what's the plan what is it is uh
28:09 what's going on I'm not supposed to tell
28:12 people that I gra well that's it
28:14 yes well maybe
28:17 idea yes in it to win it you have to
28:19 every day the mindset in it to win it no
28:21 matter what you're in and the the whole
28:22 I like how you said that you had to
28:24 train your mind basically from wrestling
28:26 to grappling it's very very different
28:29 and that just a lot yeah the whole
28:31 wearing a robe and being able to get
28:34 choked from your own uniform is is
28:37 something you have to really really
28:39 understand yes um you know you can go
28:42 against guys that are half your size and
28:45 and they can beat you in in a heartbeat
28:47 you know uh one of our coaches is
28:50 actually uh headed off to school of
28:52 mindes uh this Saturday actually
28:54 tomorrow he leaves for school of mine so
28:56 he's I think he's 18 maybe he's almost
28:59 19 um you know we call him Coach Noah
29:03 Gracie bajad and okay this guy is I
29:05 don't know maybe 150 160 pounds soaking
29:09 wet and just can destroy 95% of the
29:11 people in The Adult class and it's you
29:12 know but he's been doing it since he
29:14 could crawled probably so you know but
29:17 the speed and the technique uh there's a
29:18 big focus on technique right and I think
29:21 that translates into into a lot of other
29:25 aspects of life oh yes for sure um we
29:26 have guys in there that focus on
29:28 strength and we have some other guys
29:29 that focus on stamina but if you don't
29:32 have the technique and the discipline
29:33 the guys with the technique and the
29:34 discipline are going to are going to win
29:36 it every time it's also another part
29:37 that I really had to learn in my first
29:39 competitions is that you can't go out
29:42 there and just I can overpower you yes
29:44 you know and that also translates to
29:46 business right you never want to just
29:48 overpower you know it's it's using
29:50 technique and just and discipline and
29:53 and also known when to
29:55 when no one about that yeah they're
29:58 tapping out yeah I mean as an adult
30:00 competitor you learn that when somebody
30:02 gets into a certain position that it's
30:05 you've got this you got the better of me
30:08 yeah you know and again that that also
30:10 translates to to home life and and
30:12 professional life a lot of kids I know
30:15 that they um Cate or um jit they'll do
30:17 that just for structure parents will put
30:20 that in them for structure discipline um
30:22 if you have kids that have ADHD anything
30:24 like that it does help balance that for
30:26 them for yeah andare them for the life
30:28 Journey which is very to see the
30:30 transition so we should get your little
30:32 guy in there absolutely see yeah I think
30:34 that would be
30:36 cool yeah it's it's definitely a
30:39 structured sport um if you don't show
30:41 respect to the professors and the
30:45 coaches and and even some of the elders
30:46 I wish there would be pictures of on the
30:49 walls and you know it's it's not a fun
30:51 place to be when you disrespect any one
30:53 of those but I think that we're we need
30:57 that so that is so lacking this day and
31:00 age and young adults so I think that's
31:03 super empowering the respect factor is
31:05 you know it's you can also look back in
31:07 and say you know when when I was in
31:08 grade school elementary school whatever
31:09 whatever you may call it all the way
31:11 through Junior higher Middle
31:14 School you know boys are boys at the end
31:18 of the day there has to be a release of
31:21 aggression there has to be a way to to
31:23 get that out know back in my day you you
31:25 got in a little tussle at school you got
31:26 to you got to fight it's no big deal
31:28 right maybe the parents got invol D and
31:30 there was a Stern talking too and you
31:32 know maybe a woman at some point if you
31:35 needed it which was often you know and
31:37 they don't have that these days there's
31:40 there's no release and that's you know a
31:41 lot of people today think of that as
31:42 bullying and it could certainly con
31:45 towards bullying yes 100% and definitely
31:49 not a proponent of bullying but you know
31:50 often times back in my experience it was
31:53 not bullying it was just hey we have a
31:55 disagreement you know and I need to flex
31:57 a little bit here and we're going to
31:58 take care of this and
32:00 yeah you're like oh I did this okay yeah
32:02 and then your best friends after
32:03 Jiu-Jitsu gives us a lot of that he
32:05 gives my son a lot of that some of his
32:06 best friends are are at Jiu-Jitsu
32:08 they're not necessarily at school and
32:11 it's you know they Game Face comes on
32:13 they they take out their aggression they
32:14 they learn and then afterwards it's high
32:16 fives and playing video games and
32:19 it's yeah abolutely that's actually very
32:21 very empowering
32:24 yeah says a lot about
32:27 the it really does I mean we're we're at
32:28 a time now
32:31 where uh you know the hard times made
32:33 hard man right and then you know the
32:34 hard man made soft times and I was
32:36 thinking about it the other day when we
32:38 were uh looking at some trucks the other
32:40 day and uh and just some of those fleet
32:42 trucks right so they're nothing
32:45 fancy um but the tailgates on the new
32:47 truck still come down
32:50 slowly uh you know they've got all these
32:53 little you know foot holds now where you
32:57 can do that and you know and they're all
32:59 no no no trucks anymore have roll up
33:00 windows they're all at least power
33:03 windows power locks and I'm
33:06 like the fact when the tailgate just
33:07 slowly came down I mean I remember the
33:09 tailgates in the O field that when you
33:12 slam you might lose a Binger okay we're
33:14 soft I mean you get these guys out there
33:16 in these little light trucks and oh let
33:18 me looked up and then some of them now
33:20 you get the remote to you know have a
33:22 truck they know might have that one but
33:24 but you know that the trunk comes out
33:26 the tailgate comes down on the click of
33:29 butt and I'm like yeah I mean like we're
33:32 really in a soft time and we're we need
33:35 more structure and responsibility but
33:37 also that respect thing you know that
33:39 that Christy you mentioned it's like
33:41 kids today you know on the TV shows and
33:43 we're getting way off this but somehow
33:45 on TV shows and on the family shows
33:47 they're the Smart Ones and the parents
33:49 are the stupid ones and it's like how
33:51 did how did that happen to where you
33:53 know in the early 90s you know the shows
33:54 were the funny ones about the kids on
33:57 Full House or the Oracle kid but the
34:00 dads on all those shows even Bob saggy
34:02 who was probably one of the worst guys
34:05 there is you know on that TV show when
34:08 the time came he was a dad yeah you know
34:10 there was none of this hey you know you
34:12 girls can't the costum right it just
34:14 yeah we're
34:20 going great for the TV show no
34:23 not some of the greatest dad son com in
34:26 the world came out true uhhuh yeah no
34:28 they got one that he's sitting there
34:30 with his son and he goes I think I'm not
34:31 going to go to college he goes okay so
34:32 you're going to get a job and he goes
34:34 all right he's got the Monopoly money
34:36 right there he's like here's 300 bucks
34:37 okay so you got to pay for a car you got
34:39 to do this you know like and then it's
34:40 the girlfriend right yeah yeah you want
34:42 a girlfriend
34:44 yeah the rest of
34:47 it so smart it's a great life lesson
34:49 it's a very I still deal with yeah and
34:51 you know and I think playing Monopoly is
34:54 actually something that's very important
34:56 to be doing uh because it's it's a way
35:00 as like as entrepreneurs as us three are
35:02 you have to take those risks and I heard
35:04 somebody say this the other day and you
35:07 can't go live collecting $200 and
35:09 avoiding jail you know collecting $200
35:12 is making that W2 paycheck it's like you
35:14 need to invest even if it's in the
35:16 cheesy Stuff on that first row with the
35:19 goal to own boardwalk and Parkplace so
35:22 that people are paying you to be there
35:24 yeah and uh you know we're not doing
35:26 that as a country anymore we're just
35:28 trying to you know SK
35:32 yeah and see it yeah yeah yeah and I
35:34 wonder if we're entering a time you know
35:35 for Generations now it's always been I
35:37 want my my kids to have a better life
35:39 than I had that was always the mentality
35:41 yeah Great Depression all the way all
35:44 the way till now I would say and you
35:45 kind of sit back and you watch what's
35:47 happening in the in the world today and
35:48 you wonder if we're kind of Shifting
35:52 that right like there's this um sense of
35:54 pacification like I'm fine with where I
35:57 am right it's I don't need anym I'd
35:59 rather rather go do these other things
36:02 and and have fun which big fan of fun I
36:04 wish should have fun but you know you
36:07 also have to be able to afford fun yeah
36:09 and you know it's it's I I even see it
36:11 in in my kids right now you know man
36:14 have I gone too far with this you know
36:15 instead of making them really earn
36:17 everything that they've got you know
36:20 like some I know I had to it was nothing
36:23 was ever given no you know but and I say
36:25 it was never given but we had a great
36:27 life right a great up upbringing I've
36:28 got no complaints about it certainly
36:31 some ups and downs but you know it's and
36:33 I think that's really molded me into who
36:36 I am today and maybe you know maybe I
36:38 need to take a step back and
36:40 say you want to go to De T night but I
36:41 think we're going have to earn it a
36:47 way yeah we talked I I mean taking them
36:49 I would take them lawnmower on my bike
36:52 and go and mo I mean I'm a girl here I
36:54 am on my bike you up going to make 20
36:55 bucks if I want to buy something you got
36:57 to make that money sure
36:59 yeah and that's the thing I think that a
37:01 lot of people are just not getting it
37:03 don't have it and then you talk about
37:06 doing better than your next Generation
37:07 I'm going to bring those trucks into it
37:11 again uh you know and the reason why is
37:14 a work truck now is costing 65 to
37:16 $70,000 okay the work truck back in the
37:19 day was $5,000 you know 1980 yeah
37:22 standard cab five speeed line six
37:26 gasoline saddled gas tanks yeah and now
37:28 it's like are you doing better I mean
37:29 you know like yeah it's like you know
37:31 what and and the other part is We Can't
37:34 Stop earning a dollar not making money
37:35 earning a dollar because no none of us
37:37 make it the only ones that make it are
37:40 the guys at the at the Min right um and
37:41 so we no matter what the government
37:43 tries to tell us how much they take it's
37:45 like I'm not going to stop doing what
37:48 I'm doing and working hard to earn that
37:50 living you know you you hire people to
37:54 do a job uh they earn that living and uh
37:55 I think anybody that wants to work hard
37:58 to do that should not be penalized yeah
38:01 you know U I want to do this oh let's I
38:04 want to break into this bottom okay okay
38:05 and then I'm going to do we've been
38:06 doing chrisy and I've been doing these
38:09 fun little like quick a quick question
38:12 an questions that I want answer and uh
38:15 so we'll do that and we'll call it a day
38:16 good U but while while you're opening
38:19 that where can people find lfs chemistry
38:22 uh as with most companies you can find
38:26 us on on the great interweb at
38:29 www.fs chemist r.com uh we're definitely
38:31 all over
38:34 LinkedIn um and can always reach out via
38:37 phone or any number of emails um
38:38 probably the best email to reach out to
38:41 would be sales lfs chemistry.com uh
38:43 pretty simple pretty straightforward and
38:47 somebody will answer that okay good you
38:51 through this window Widow J window yeah
38:53 through the
38:57 window aged 15year blend let's see let's
38:59 see what this is all about you know
39:00 that's funny that you're doing this cuz
39:04 uh I've have oh you do it do it oh love
39:06 it almost made
39:15 later and we're GNA even had on Trey
39:17 Cortez which I think you've met Trey at
39:20 some of the uh the whiskey guy that well
39:22 what's a book you've been reading right
39:25 now well that's a trick question um I
39:28 kind of had a little bit of a what the
39:31 hell I didn't get a cup I'm just kidding
39:32 I'm just kidding
39:36 I give me the bottle here you go can we
39:38 get a
39:42 straw SS it out go ahead answers all the
39:43 questions right there ladies and
39:46 gentlemen yeah um no there's I'm I'm you
39:48 know some self-help books and
39:49 inspiration books I haven't read one in
39:53 a little bit um you know at home we're
39:55 we're going through a little bit of a
39:56 shift right now so I'm kind of focusing
39:57 back on faith
40:00 okay um so you know the Bible's become
40:02 ever important and I'm absolutely just
40:04 loving the fact that my daughter's
40:06 diving right in um
40:09 so you know my my baby girl who's 15 now
40:11 goes to church I think three times a
40:14 week and you know is really reconnecting
40:18 or connecting uh initially I should say
40:20 uh you know with our Lord and savior and
40:24 I'm absolutely pumped about that so we
40:25 as a family we've been kind of diving
40:28 back into that aspect of life
40:29 we get cheers to that because that's
40:32 been something here lately Cheers Cheers Cheers
40:39 Cheers oh that's cool are you streaming
40:43 anything right now no no um what's one
40:45 of your favorite restaurants in
40:49 hou I'm a taste a Texas guy okay I mean
40:51 take me to a steakhous okay especially
40:54 one where I can pick my own steak out uh
40:55 and that's if I need to go to a
40:57 restaurant um I'd always rather just
41:01 cook at home oh speaking of cook at home
41:04 yes I'm doing this on TV you had two or
41:06 three last month or a month two months
41:08 ago you had several people including our
41:11 good friend JP Warren at your house and
41:13 you grilled out some good steaks so that
41:15 was yeah it wasn't at my house it was uh
41:18 part of our uh we have an exec crew get
41:19 together with a bunch of Executives and
41:21 it was at one of the other guys houses
41:24 but yeah I brought over some wagu steaks
41:28 and um you know it's always a little bit
41:29 interesting when you're asked to cook on
41:31 somebody else's Grill yes a little
41:32 nerve-wracking right because you don't
41:34 know it yeah there's this big debate a
41:38 bunch of amongst six or eight Executives
41:40 about should we cook this or should we eat
41:41 eat
41:44 out and you know at one point you're
41:46 kind you're like like $400 worth of the
41:48 steaks right here that'll be better than
41:49 we're going to get at any restaurant
41:52 without a Shad of Doubt yeah
41:55 so let's take it up and slice it and I I
41:56 would have asked you to cook like like
42:00 yeah you brought me the wagon Stakes i'
42:02 would been like here please you and and
42:04 and and as a man to let another man use a
42:05 a
42:08 grills a b honor there you know but but
42:11 but my thata would
42:14 be Jeff get out and I and I love that I
42:17 mean give me a a smoker in a grill and
42:20 I'm I'm about as happy as it gets I I
42:21 would just never shut them off and just
42:24 Coke stuff all day oh yeah um I think
42:25 that's one of the things I'm going to do
42:28 here in a few years if I get the
42:29 opportunity to retire I'm gonna create
42:30 one of these Instagram accounts around
42:32 barbecue I know there's a million of
42:34 them but just feel like I should do it
42:36 you you would be great at I think so too
42:38 you'd be great and I think I think the
42:40 owner of real news is uh just infatuated
42:41 with you he's ready for you to do your
42:44 own show here let's do it I mean if I
42:46 can have a whole show around drinking
42:50 whiskey eating meat and doing Jiu-Jitsu
42:51 that's about as manly as it get I think
42:53 you could do it do anything you want
42:55 yeah and last question do you have a
43:01 you're supposed to be rid five J
43:02 supposed to
43:04 beid I took a big step away from
43:06 basically all things professional sports
43:08 okay I lost a lot of interest in
43:10 professional sports a few years ago well
43:12 several years ago now and I haven't
43:14 really gotten back into it some of
43:16 that's time you know it's a big
43:19 investment to get into a favorite team
43:22 if I had to pick a say a NFL team is
43:23 getting me the Chiefs and that's only
43:26 because I that I'm from Kansas so I mean
43:29 I grew up as a Kansas City Chiefs fan um
43:32 baseball I'd say I'm an Astros fan okay
43:34 um don't have any affiliation to the
43:36 Royals in Kansas we just didn't didn't
43:37 do much of that you know the chiefs were
43:39 a big deal back in the day with you know
43:42 the time when Joe Montana came over with
43:43 had the Derek Thomas's and Christian aoy
43:46 and Bo Jackson you name it it was all
43:49 there Kansas City all there U we lived
43:50 not far from a lot of those athletes oh
43:53 cool so I got to see him as a kid out on
43:54 a bike ride or something you'd see Bo
43:58 Jackson out there um yeah so I think my
44:00 my favorite sports team right now is
44:02 going to be my son and daughter in their
44:05 competitive Sports okay you know so if I
44:07 get the option and the time to watch a
44:09 sport is going to be one of them
44:12 yeah well Jim I cannot thank you enough
44:14 for the whiskey I cannot thank you
44:16 enough for continuing to support the
44:19 crit truth um thank you for sharing the
44:21 Outlook that you have on the rest of the
44:23 year in the industry and for being the
44:25 the the mentor and the role model that
44:28 you are uh in the industry so thank you
44:30 as always for coming on this this thank
44:32 you for coming on as always and thank
44:33 you for coming onday been great looking
44:35 forward to the next one we'll do it
44:36 again what is going on with your
44:44 know and we will see y all again on
44:47 another episode of the CR
44:51 true did I get it again again the crude
44:53 truth would like to thank today's
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