0:01 paid ads are an incredibly effective way
0:02 for you to sign up clients for your
0:05 agency regardless of your Niche or your
0:06 service but the thing is when we're just
0:08 starting out we haven't spent money on
0:10 ads before could be pretty taunting
0:11 right we want to get the best bang for
0:12 our buck and we just want to get results
0:14 about wasting a whole bunch of money so
0:16 today I'm not only going to teach you
0:18 the best strategy that you can use for
0:19 your agency right now when it comes to
0:20 paid ads but I'm actually going to show
0:22 you by building an ad strategy from
0:24 scratch for a real agency that I only
0:26 launched a couple of weeks ago and we're
0:28 going to be creating this ad strategy
0:31 around a lead magnet that we also
0:33 conceptualized on a recent video and
0:35 this isn't my first rodeo I own a multi
0:37 figure agency called affluent .c been
0:39 around for over seven years now and I've
0:41 helped thousands of other people start
0:43 agencies of their own and I'm starting
0:45 this agency that you see on the screen
0:47 right now called Mason flow in Toronto
0:49 that Services Brick Layers and masonry
0:51 businesses and we offer Google ads this
0:53 was all randomly selected by the way I
0:55 documented this entire process on my
0:57 YouTube channel you can go back and you
0:58 can watch the episodes I'd recommend you
1:01 doing so and I'm showing you the steps
1:02 that you need to take in order to go out
1:04 there and launch an agency of your own I
1:06 did the same thing about a year ago now
1:07 in a series that we called the Rena
1:09 reach series I signed up my first couple
1:10 of clients in a couple of weeks and then
1:13 I gave the entire agency to one of you
1:14 guys for free and I'm going to do the
1:16 same here I'm building the entire
1:18 business end to end and I'm going to
1:19 give it away to one of you okay because
1:21 I want to help you and I want to see you
1:22 succeed and all you need to do to be a
1:24 chance for win it to be in for a chance
1:26 to win is drop a comment down below let
1:27 me know the reason why you want to start
1:28 an agency and maybe the position you're
1:30 in right now I'm not just going to give
1:32 you this ready-built agency but I'm also
1:34 going to buy your brand new Macbook Pro
1:36 and I'm going to give you 12 months
1:37 access to the software that you're going
1:39 to use to grow your agency called high
1:41 level you can use this for your current
1:43 client acquisition but also to Aid in
1:45 getting client results as well okay if
1:46 you want to get more information about
1:48 what we have done so far in this series
1:50 we've written some great scripts we've
1:52 gone through and studied the ICP we even
1:54 conceptualized and came up with the idea
1:56 for that lead magnet even creating the
1:58 entire thing as well which is an AI
2:00 marketing strategy I'd recommend you
2:02 going back and watching the First
2:04 episodes of this series first so you can
2:06 see where what's brought us up to this
2:08 point okay if you just want to get into
2:10 the ad strategy stuff that's absolutely
2:11 fine you can watch this video but you
2:13 are going to have an awful lot more
2:15 context and a serious amount more value
2:17 arguably the the most valuable free
2:19 content on building an agency that
2:21 exists out there that is my goal from this
2:22 this
2:24 series so this is what we've done so far
2:26 built all the foundations we've chos the
2:27 niche we've figured the agency name out
2:30 we created a logo and a website we even
2:31 built the lead generation strategy
2:33 generated our first batch of lead built
2:34 the Outreach strategy developed an offer
2:37 and wrote our first Outreach scripts we
2:39 just created the landing page for our
2:41 lead magnet and we have now built the
2:43 lead magnet as well it is a free AI lead
2:46 generation or free AI marketing strategy
2:47 I think we went for we built this
2:49 landing page on go high level from zero
2:52 again I showed you this whole process
2:53 and yeah here we go we're doing a free
2:55 AI marketing strategy for this lead
2:57 magnet now I think it's important to
2:59 note for for for any of you guys that
3:00 are kind of just jum jumping in at this
3:01 point and just for any of you that have
3:03 been watching this series full stop this
3:04 is not the only way to build a
3:06 successful agency targeting masonry
3:08 companies in Toronto okay and the
3:09 information I'm going through in this
3:12 series will apply to any agency but you
3:14 have to understand the psychology behind
3:15 the things that I'm doing there is no
3:17 one way of building a successful agency
3:19 and anybody that tells you there is just
3:21 one way is talking absolute to sell
3:22 you on a product and they don't have
3:24 your best intentions at heart I'm always
3:25 going to tell you what you don't want to
3:26 hear for free okay other people will
3:28 tell you what you want to hear for a bit
3:30 of cash the truth is there are hundred
3:32 and not a thousand ways to build a
3:34 successful agency you have to figure out
3:35 the best way for you for a series of
3:38 iterations and a series of tests to your
3:39 market and a deep understanding of the
3:41 people that you're trying to serve and
3:42 also a deep understanding of your
3:44 service and the only way you get to that
3:46 point is through obsession over a long
3:48 period of time it's consistency in your
3:50 learning it's watching series like this
3:51 but thinking about the psychology behind
3:52 the things that I'm saying and the
3:54 things that I'm doing rather than
3:56 planning how you're going to directly
3:58 copy exactly what I'm doing that is
3:59 going to keep you in the place that
4:01 you're in right now that is going to
4:02 stop you from ever being able to build a
4:04 substantial agency so please don't copy
4:06 everything I'm going through think about
4:07 the psychology behind it and think about
4:09 how you can apply it and there are also
4:10 ways that we could improve on the
4:12 that I'm doing okay this might not be
4:14 the best way but it's the first thing
4:16 that we came up with and therefore that
4:18 is what we're sticking with and if you
4:20 the person who wins Mason flow wants to
4:21 launch a whole bunch of other lead
4:22 magnets you want to create a new website
4:24 you want to do some new outre scripts
4:26 more power to them I encourage it okay
4:27 we want to read the data we iterate and
4:29 so on I don't want to get ahead of
4:31 myself now
4:33 just wanted that little disclaimer there
4:35 so um let's get straight into it and so
4:37 we've built this lead magnet and I am
4:40 going to develop the ad strategy today
4:41 and I think it's important to note that
4:43 ads don't always apply to every single
4:45 agency out there it is of course going
4:47 to it's going to cost you a little bit
4:48 of money in order for you to get your
4:49 feet off the ground with ads and I will
4:51 run through some Frameworks on how much
4:53 you should spend how much it's going to
4:55 cost and some expectations there as we
4:57 proceed through to this video um but if
4:58 anything this will just serve as a
5:00 really great bit of Education for you
5:02 when you do come to that point before we
5:04 get to the an strategy though it's very
5:05 important that anybody regardless of
5:07 what we're trying to run traffic to and
5:09 this applies to any business not just
5:11 agencies we have to plug all of the
5:14 holes first okay we have to make sure
5:16 that there is no leakage in our process
5:19 so we mapped out this um this lead
5:20 magnet in the sense that we're going to
5:22 be driving traffic to our website people
5:24 are going to opt into our lead magnet it
5:27 kind of AI personalizes through zapia so
5:28 it automatically fills in the company
5:30 name and everything we then either send
5:34 it via PDF or a video whatever we decide
5:35 and we deliver it via email and the goal
5:38 is to get a booked C okay at the end of
5:40 the leave magnet right at the end we
5:41 have a call to action after we go
5:43 through some fancy we're like drop
5:46 us a quick email or visit Mason flow. a/
5:47 partner and then you can go ahead and
5:49 book a call on our calendly but what
5:51 happens if they go through this lead
5:52 magnet they opt in and for whatever
5:54 reason they don't open it okay or maybe
5:56 they do open it and they just don't book
5:59 a call well that's what we call leakage
6:00 and so we need need to remarket those
6:02 individuals we need to have either an
6:06 email flow an SMS flow or both an
6:08 automation a sequence that allows us to
6:10 retarget these individuals and get them
6:13 to take our eventual action which is
6:15 book and a cult right we put a l layer
6:17 on top of that and because this is just
6:19 automation this is just the easy thing
6:21 if we then appointment set and so what I
6:22 mean by appointment setting is you
6:24 physically call up every lead that opts
6:26 into that form and you have a
6:27 conversation with them we'll come up
6:29 with a script for that in a moment okay
6:31 in doing that we're going to we're going
6:32 to plug a lot more holes people that
6:34 don't respond well to email and SMS but
6:36 do want human contact and so we can do
6:37 that and you don't have to do it you can
6:38 pay an appointment setter but initially
6:40 it's going to be you and I normally
6:41 always recommend you doing it being in
6:44 ATT trenches yourself first it's not
6:46 even worth considering running ads if
6:49 you still have leakage in your funnel so
6:50 we have to make sure that we don't have
6:53 any leakage leakage so this is what
6:55 we're going to work on next first step
6:57 is going to be actually
7:00 creating this uh this Automation and so
7:02 if we go into high levels this is the
7:04 tool that we're using you can set up an
7:06 automation like this um I suppose you
7:07 could send the emails manually you could
7:09 send the SMS manually there are many
7:11 avenues that you could go down my
7:14 recommend recommendation broadly is use
7:15 go high level is going to make your life
7:18 a lot easier so if we go on Automation
7:19 and we hit create workflow I'm going to
7:22 do uh start from scratch I would like to
7:24 do a five-part sequence in fact before
7:26 we do that I'm actually going to outline
7:29 what the sequence looks like so
7:32 1 two 3 4 that's pretty nice actually it
7:34 means that this is actually quite simple
7:36 because what I'm going to do is I'm going
7:37 going
7:42 to I'm going to set up this flow in line
7:44 with what we've got going on
7:48 here CU this is going to be
7:50 a this is going to be a five-part sequence
7:52 sequence
7:56 okay so you could do threee part I think
7:58 like five part is The Sweet Spot from a
7:59 lot of testing
8:03 if we do a five-part sequence then yeah
8:05 we can get a lot more information across
8:07 in our
8:09 emails I'm going to give you the theme
8:10 for this sequence as well giving you
8:13 guys a lot of juice today as always
8:16 that's always the goal right so here we
8:19 go we're going to
8:22 go first theme of the first email
8:24 broadly speaking it's going to be
8:25 delivery of
8:27 product so it's going to be product delivery
8:30 delivery
8:31 so this is going to be us actually
8:32 delivering the lead magnet first of all
8:34 there's going to be no sales going on in there
8:37 there
8:52 call so straight away we're going to
8:54 call to action a strategy call just for
8:55 the people that are super hot and
8:56 they're like you know what I want to
8:59 take the next step here um after that
9:00 we're either going to do like a case
9:02 study or a story so we want to either go
9:04 through our results I actually think
9:06 like a story is probably the nicest way
9:07 and you can notice I'm just kind of just
9:08 thinking about this on the spot because
9:10 of the fact that there are many ways
9:11 that you can do this effectively but we
9:12 kind of got to think about the
9:14 individual circumstances in this
9:16 instance these people are they they're
9:17 cold they haven't heard about us before
9:19 a little story would be nice and then we
9:22 can do a case study of some sort now
9:23 this is obviously going to be a little
9:25 bit tricky if you you haven't worked
9:27 with any clients yet so you can replace
9:28 that with another story it can be like a
9:31 bit of a founder story if you like um
9:33 and uh and obviously when you do have a
9:35 case study then you can use and Leverage
9:36 The I'll still go for a case study
9:38 framework for you so you can apply it to
9:39 your own circumstances
9:42 circumstances
9:45 um cool I
9:47 think I'm going to do it's going to
9:50 obviously be our call to action um but
9:52 it's going to be like a scarcity call to
9:54 action okay which is going to be a book
9:55 call so this is going to be the
9:57 framework we're going to follow for our
10:00 SMS flow and so so let's just go ahead
10:02 and just create this bad void
10:04 so first of all we have something that's
10:06 called a trigger and that is our way of
10:08 essentially saying to high level when we
10:10 want this actually to go ahead and and and
10:12 and
10:15 uh and Trigger that's pretty obvious
10:17 right and so that's going to be a form
10:19 submit so we've already set up a form on
10:20 our landing page and we're going to do
10:23 add a filter and the form
10:28 is got a form this will load
10:30 data got got one on our landing page
10:38 up free AI marketing straty there we
10:41 go just put me there while I won't get
10:43 in the way okay and the next thing we're
10:46 going to do is we're going to do email
10:48 and we do send email and we're going to
10:50 deliver this email okay so we're going
10:53 to send this from you can put your from
10:56 email in there obviously
10:59 um and you want to put your name in
11:00 there okay rather than it just being
11:03 Mason flow and then we're going to do in
11:06 fact like Mason flow let's do that
11:08 because Mason flow we we're leveraging
11:11 the name Mason in there as well um so we
11:13 actually already set up our delivery
11:15 email so let me just load up zapo and
11:17 have a look through that okay so this is
11:20 our delivery email so hey Jordan hope
11:21 you're well as promised here's your
11:22 completely customized AI marketing
11:25 strategy the link using this strategy
11:26 you will get and then we go all these
11:29 things here okay so we just take that
11:31 and we go over to high level we can make
11:34 sure that we we have that all in place
11:36 so we could do like your free AI
11:38 marketing strategy as the subject line
11:42 there okay and yeah that's all good so
11:43 there we
11:47 go and then this name wants to be and
11:49 this is really important we make we
11:52 change our import field so we change
11:55 this to there you go no custom
11:59 values and it's going to be contact
12:03 contact first name okay there you go
12:05 this link is going to be in fact
12:07 actually it depends on how you
12:10 automating this so we automated it
12:13 through Gmail and zapia and so that's
12:15 how we automatically generated this link
12:18 um in this instance okay we we probably
12:21 don't want to what's going on there
12:23 there
12:26 um okay in this instance I'm just going
12:27 to keep it here so you've got the
12:29 template there but like just bear
12:31 based on the previous video we used a
12:33 different way to actually um to deliver
12:36 this um so cool if we hit save
12:40 action so first from email so let's just
12:43 do hello at Mason flow.
12:47 a okay hit save action and so we can
12:49 rename this just for ease so we just
12:51 we've got a good idea as
13:02 product delivery okay and then what
13:03 we're going to do is we're going to set
13:06 a weight zoom in to make sure that you
13:08 guys can see all of this right now I'll
13:10 change this up the top as
13:13 well to lead magnet
13:15 magnet
13:17 workflow so now what we're going to do
13:25 weight for 24 hours which is obviously a
13:27 day you could just do one day there as
13:29 well okay and then we're just going to hit
13:31 hit
13:35 there undo wait one
13:38 day keep this nice and clean then we do another
13:40 another
13:44 email and this one is going to be our
13:45 what did we say this is going to be a strategy
13:47 strategy
14:00 again okay subject line this time round
14:05 with let's do a variable so let's do
14:08 like contact first name I'm not going to
14:09 use AI for this one because I've got
14:11 this stuff written these scripts a
14:13 thousand times over and so I'm going to
14:15 give you a bit of a framework for this
14:17 um and just talk you through the process
14:25 this let's do this this could work for
14:27 you too like this is going to be like an
14:29 attention grab okay so we want it to
14:31 really just uh yeah just grab their
14:33 attention so uh make it
14:34 thought-provoking is what we're
14:36 ultimately trying to do here so let's
14:40 take the first name again and let's
14:43 do Jordan
14:46 here um or it's Jordan or just like
14:50 quick intro and
14:54 um hope you're getting a
14:56 bunch hope
15:04 strategy we sent you
15:06 interesting got a delivery guy turning
15:09 up let me just quickly grab this parcel
15:11 is he going to leave it outside it's all
15:14 good dogs's going to bark like crazy
15:15 though so I hope you found the a
15:17 strategy we sent you interesting
15:27 um um we uh most
15:30 agencies let me think charge for
15:32 strategy it's hard to document and also
15:33 write at the same time so I'm just going
15:35 to get in the zone and just write this
15:37 and then explain it to you afterwards okay
15:38 okay
15:42 so high first name Jordan here um so
15:43 just keeping it simple so it's bit
15:45 personal hope you found the AR strategy
15:48 I sent you
15:50 interesting most agencies guard
15:52 strategies like this and charge a lot
15:53 for them so it' be smart to start
15:59 do compar to do
16:01 so with basically it's a little bit of
16:03 like scarcity I suppose at the start
16:05 anyway thought I'd reach out to
16:06 personally introduce myself and offer
16:08 you a free one toone strategy call CU
16:10 you opted in honestly I don't usually
16:11 take these calls due to time constraints
16:13 but we've got some really cool ideas for
16:15 you guys that I'd like to share I've
16:18 I've opened up a couple slots this week
16:21 so if you're Keen um so if you're Keen
16:25 let me know speak soon Jordan PS we only
16:26 work with one masonry company in each
16:28 City and we don't have a partner yet in
16:30 your in your area yet but we intend on
16:32 securing one ASAP so it's a pretty
16:34 casual email kind of following in with
16:35 the theme of like the icps we've
16:36 established he's a pretty casual
16:38 business owners broadly speaking anyone
16:40 home improvements kind of is and so it's
16:43 it's it's not too salesy it's just like
16:45 hope you're enjoying it hope you're
16:48 implementing it and then it's very
16:50 casual I don't use you two calls but I'd
16:51 be up for having a call you guys got
16:53 some ideas for you so we've got a hook
16:55 there and then we've opened up a couple
16:57 of slots we've got a bit of scarcity
16:59 very casual sign off and then we're just
17:01 reaffirming we only work with one basing
17:03 company City and we haven't got one yet
17:05 in your area but it will be one of your
17:06 competitors if it's not you essentially
17:08 so it's a really nice casual way to just
17:11 kind of transition into the the the book
17:13 of core request um what I kind of
17:16 realize as I'm re going through this is
17:17 very hard for me to talk about what I'm
17:19 writing whil it's also being in a
17:22 creative mindset and writing this out so
17:24 I'm actually going to build this entire
17:26 workflow and then I'm going to run you
17:28 through the emails bit by bit uh
17:29 afterwards so I'm going to crack on with that
17:30 that
17:33 now okay that actually took a little bit
17:36 longer than I anticipated but we move so
17:38 um right we've got our five emails here
17:40 so we've got our first email which is
17:41 product delivery which we've already
17:43 gone through then we have our first
17:45 offer of a strategy call I think I
17:47 already went through this one with you
17:49 guys um yeah I already went through this
17:51 one with you we wait a day and then we
17:53 send over a case study I decided this
17:55 was actually going to be a story first
17:57 on but I actually decided it made sense
17:59 to do the case study first
18:01 now this is an optional one you can get
18:02 rid of this if you don't have a case
18:04 study yet whoever wins Mason flow likely
18:06 won't so you can just get rid of this
18:08 one just do a four-step email flow in
18:10 the meantime um so we're going like this
18:12 could be you first name and then we're
18:15 keeping it simple so we're going in with
18:17 so just a little bit of story so we
18:18 recently started working with this
18:21 client name and owner of this business
18:22 Mason business struggling to break
18:25 through Revenue PLO despite delivering
18:27 fantastic work they just couldn't scale
18:29 to the next level so feeding into the p
18:31 points okay they needed a predictable
18:33 way to get more jobs in without wasting
18:34 lots of money so they started working
18:36 with us so this is getting rid of their
18:38 concerns within just a few months we
18:41 managed to generate them 12 new jobs so
18:43 desirable result they're like okay how
18:44 much does that make well contract value roughly
18:45 roughly
18:48 56,000 now this is just the start and
18:50 things can only go up here for this name
18:51 so then we got a loop okay so these are
18:53 the results but this guy is getting you
18:55 could be like this guy okay this could
18:57 be you as I said in my email yesterday
18:58 we only partner with one Masonry
19:00 business per City and we're yet to work
19:02 with one in and then we're going to do
19:04 their city if you want that to be you
19:06 instead of one of your competitors um
19:07 instead of one your competitors stealing
19:09 your jobs drop me a quick message back
19:11 and we'll have a chat so we're painting
19:12 a picture of okay like if you don't do
19:14 this one of your competitors is going to
19:16 so drop me a quick message we'll keep
19:17 things casual I'm not going to sell you
19:20 on this speak soon hopefully Jordan
19:23 found Mason flow bit human there cool so
19:24 we're offering the strategy call for the
19:25 first time we wait a day and then we do
19:28 the case study okay so in fact that sub
19:32 subject line um okay so we' got
19:34 like uh what have I done there I've
19:35 already done the case study that was
19:37 that one I I was going to go to the
19:38 story that's it question about your
19:41 masry work so it's like it's like a take
19:42 on quick question four which is one of
19:44 the best before mean subject lines of
19:45 all time and Outreach this one's
19:47 actually a little bit longer it probably
19:48 doesn't need to be as long as this but
19:49 it kind of got carried away as I was
19:51 writing it but I I think it's sometimes
19:53 nice to have a little bit of a longer
19:54 email in there just for a bit more
19:55 context but you can play around with
19:58 this and split test it so hey first name
20:00 it's Jord just dropping a friendly
20:02 reminder to put at free1 to1 strategy
20:03 call with me whilst we've got I'm just
20:05 call it one:1 call with
20:08 me well that free called me whil I still
20:11 got a slot available this week also and
20:13 also ask out a question and also out of
20:16 Interest what your most successful and
20:18 also ask out of Interest what your most
20:20 successful way of getting work is right
20:21 now I can only presume it's referrals
20:23 like most masonry companies but I
20:25 understand how unpredictable that can be
20:26 in fact that's the very reason I launch
20:28 Mason flow my uncle owns a fir out in
20:30 New York and I offered to help him with
20:31 his marketing a few years back now
20:33 obviously this is a madeup story you
20:35 want to like make this relevant to you I
20:36 just want to give you some context and
20:38 the kind of thing like if you T tap into
20:40 yourself as an individual and you make
20:42 yourself relatable and you share your
20:44 story people like to hear it and they
20:47 just humanizes the brand so my uncle
20:48 owned a firm in New York I offered to
20:49 help him with his marketing a few years
20:51 back anyway the results have generated
20:53 for for him were far better than we
20:55 expected sure we made a few mistakes
20:57 along the way again human like if
20:59 everything's perfect
21:02 then um we lose trust but over time we
21:04 perfected a strategy that would work for
21:05 any other masonry business it worked so
21:07 well that we decided it would be unfair
21:08 to partner with more than one company
21:10 per City we've got very high success
21:11 rate on finding partners and we only
21:15 started looking in this city a week ago
21:16 so there's still enough time for us to
21:18 have a chat worst case scenario you
21:20 learn more about our strategy and
21:22 Implement yourself can't say fair than
21:24 that question mark okay this actually is
21:26 probably better as an Outreach followup
21:28 in this sense we only started looking
21:30 for in City a week ago
21:32 ago
21:36 um and so you could say in this instance
21:37 and we
21:42 don't have one in
21:48 city
21:52 yet cool so that's our
21:54 story and then we wait a day and then we
21:57 do last chance so we're doing an re so
21:59 like regarding so it's like we responded
22:00 to an email which normally gets a better
22:02 open rate you're passing on this
22:03 question mark this one's a lot shorter
22:05 when keeping it casual hey first name
22:07 this the last time I Dro in about that
22:09 strategy call with us so if you're up
22:11 for casual chat let me know ASAP for E
22:13 I've put a link here for you and then we
22:15 do calendar link if you've got any
22:16 questions about the AI strategy I sent
22:18 you to we can discuss on the call all
22:21 the best Jord PS expect to see some
22:24 Toronto local masonry ads online soon
22:26 let's make sure they're yours so again
22:27 painting that final picture we got a
22:29 short email there so we are really
22:30 coming from multiple angles here we've
22:32 got pain points we've got case studies
22:34 we've got stories we've got that
22:36 scarcity we're just hitting all areas of
22:39 bioc psychology so we can make sure that
22:41 we are plugging all of the holes when it
22:44 comes to this um this automation flow
22:45 here so that is the automation flow
22:49 let's just uh let's go back to our Maro
22:50 and what do we need to mark off so
22:52 Automation and scripts we actually
22:54 should create a script right now so what
22:57 I'm going to do is I'm going to write a
22:59 quick script before we get into to the
23:01 ad let me just load that
23:03 up okay so this is our Mason flow dark
23:07 on notion I'm just going to do a setting
23:10 script um for the lead
23:13 magnet okay so again this will change
23:15 per lead and so normally it's actually a
23:17 very very casual uh call and script when
23:19 we're when we're setting so someone's
23:22 opted in we wait like you could call
23:24 them almost immediately um you can
23:26 strike while theon's hot but anytime in
23:28 the first 24 hours it be call on a lead
23:30 magnet and so the script is going to be
23:31 simple it's going to be like a customer
23:35 service call it's going to be like hey
23:47 John okay so so we just want to make
23:49 sure we're speaking to the right person
23:50 first of
23:59 Jordan I'm calling
24:05 noticed I'm
24:09 calling regarding
24:15 the free AI strategy you opted in for
24:24 time okay let them
24:28 speak so this is like okay them speaking
24:31 that's them responding okay if we were
24:32 writing like this whole script and I was
24:34 making a whole video about this now and
24:35 I didn't want this to be like hours and
24:37 hours long then uh yeah I'll probably
24:39 write their responses like if this then
24:41 that statement but I want to just get
24:42 through this for you guys who got the
24:44 hores plugged and then we can get into
24:46 the ads so great my name is Jordan I'm
24:48 calling gu the freea strategy you op in
24:50 for they're like okay cool whatever yeah
24:55 what do you need and you're like I just
24:59 wanted to give you a quick cool
25:04 to find to check if you have had the
25:14 do I just want to give you a quick call
25:16 firstly to check you received it okay
25:18 but secondly to find out the reason why
25:21 you opted in for it okay so we want to
25:23 find out a little bit more about them
25:27 and then it's really going to be like
25:29 discovery in the sense that we're going
25:32 to be going in and we're going to be
25:36 like finding out okay like current
25:43 position
25:46 okay so where are they at where lay want
25:48 to be at and
25:50 roadblocks standing in the way so this
25:53 is point a this is point B what are the
25:57 roadblocks get that information pain if
25:59 possible we want to try and dig some
26:01 pain out of them if possible so like
26:03 okay so you're you you want to start
26:05 advertising or you want to start
26:07 implementing AI in the business why
26:08 can't you go ahead and Implement that
26:09 strategy yourself do you intend on doing
26:11 say oh we can't I don't really have the
26:13 knowledge okay that's fine um are you
26:15 struggling with lead flow at the moment
26:16 yeah we've got a lead generation problem
26:18 what kind of issues is that causing in
26:19 the business you know we're digging
26:22 these kind of pains if possible and then
26:24 it's going to be so we've done our
26:26 Discovery and I would say this is going
26:29 to be no more than like five
26:37 Max um it could be like 2 to five 2 to
26:38 10 minutes depending on how chatty they
26:48 like so be like would love to book in a
26:50 time to help you with a free strategy to
26:52 achieve said desired position are you
26:54 available over the next few day few days
26:56 and then proceed to go ahead and book a
26:57 call now what I would recommend you
26:59 doing is having a bit of an elevator
27:01 pitch ready as well so if they ask like
27:03 well what do you do or what you trying
27:04 to sell me on or like what's your core
27:06 service and I would have a bit of an
27:08 elevator pitch there ready to go as well
27:12 um and uh yeah of course like uh your
27:14 standard objection handling and so on of
27:15 which we don't have time to go through
27:17 in this video we cover this in a lot of
27:19 detail inside of our program and the
27:20 affluent Academy so if you're interested
27:22 in bu means click Link in description
27:24 and book a call with us we go through
27:25 your objections all your scripting and
27:27 then we can actually help you by
27:29 listening to your sales calls and giving
27:30 you feedback on ways that you can
27:32 improve through our accountability
27:34 coaching period as well so for those of
27:36 you that are interested we actually
27:37 guarantee five clients within your first
27:40 90 days of working with us you get every
27:42 penny back that you spend with us and so
27:43 a lot of attention goes into this stuff
27:45 and making sure that we help you become
27:47 a killer salesperson so yeah click link
27:50 if you're interested in discovering that
27:54 um for the rest of you guys um and uh
27:55 well for everyone watching the video
27:57 right now I'm now going to go through
28:00 the paid ads strategy so let's do that
28:01 so we've got our automations we've got
28:03 our scripts let's build out this
28:06 automation strategy so or this this ad
28:08 strategy and so I think the first thing
28:10 for us to understand
28:13 is how do I do this without this turning
28:14 into an
28:17 entire uh really lengthy ad so what I'm
28:18 not going to teach you how to do right
28:20 now is how to set up a Facebook business
28:22 manager account I've got some great
28:23 videos on my YouTube channel that will
28:24 help you how to do that so I'll put some
28:26 links in the description if you want to
28:27 learn the basics of like how do you set
28:30 up Facebook business manager how do you
28:32 set up yeah YouTube ads whatever like
28:34 then you can go and check that out but
28:35 what I'm going to be doing right now is
28:37 just going through the specific strategy
28:39 for this individual lead magnet so the
28:42 components that we've got we have ADD
28:46 copy okay which
28:55 text we then have ADD
29:05 and then we also have I suppose our
29:08 our foundations
29:10 foundations
29:12 setup okay so this is like our campaign
29:15 type and so on and all these things kind
29:17 of feed into each
29:20 other with actually the most important
29:22 thing on here being ad creative like
29:24 creative I think many people many people
29:27 still advertise with the false
29:28 understanding that ads is all about
29:33 great targeting and what really or truly
29:34 is the case with ads now is that your
29:37 creative is the targeting so in many
29:39 cases you can get away with running
29:41 almost completely broad ads just geot
29:43 targeting a location by that I mean like
29:44 selecting let's say you running ads to
29:47 Toronto you just ran ads to Toronto and
29:50 you let your creative be the targeting
29:52 and so by that I mean your I've your
29:54 video has to state in the first 5 to 10
29:56 seconds exactly who it is you're trying
29:59 to Target or or your image makes it very
30:02 very clear attention uh masonry business
30:03 owners okay we want to really call out
30:07 to that ICP the ideal customer as simply
30:09 and as quickly as possible and that's
30:11 the the most effective way to run ads
30:12 right now so that's probably what I'm
30:14 going to spend the most time on now is
30:17 getting a good creative together and uh
30:18 there are many ways that we can do this
30:20 of course what I'm not going to do is is
30:22 script an entire video and I think it's
30:24 important to bear in mind that for those
30:25 of you guys that are going through this
30:27 process yourself and you're creating a
30:28 lead magnet you're creating your ads and
30:31 so on like you're realistically going to
30:33 have to spend like on even though I can
30:35 BOS through this cuz I've done this so
30:37 many times but you're going to have to
30:39 spend realistically it's going to be
30:42 like a day to do this stuff then maybe a
30:44 day to do this stuff and then maybe a
30:47 day to do this stuff and then a day to
30:48 do this stuff so you're looking at kind
30:51 of like a week all in if you really put
30:54 in the work to to get everything done
30:56 here uh realistically like two weeks if
30:58 you're learning everything on the go if
30:59 you're spending any more than that then
31:00 you are
31:03 procrastinating um and so yeah then we
31:04 come to like this part of creating the
31:07 ads I would give yourself a good day to
31:09 be able to come up with the ad creatives
31:11 record your videos get all your images
31:12 gather your assets write all your ad
31:16 copy but I'm doing it right now
31:19 in well 15 minutes because I got a group
31:21 coaching call of our community in 15
31:22 minutes from now so that's what we're
31:24 doing it then so I'll shut up and
31:27 actually get this done my gut says to me
31:28 that if we want to get the attention of
31:31 these individuals um I want to create an
31:33 image ad first of all cuz we've already
31:34 established I don't have the time to do
31:37 a video but I'm going to do an an image
31:39 ad creative and then so we're going to
31:40 create the ad and then we're going to
31:41 reverse engineer and go through the
31:45 setup afterwards so let's use chat GPT
31:48 um chat gbt 40 has got a really great
31:50 inbuilt and we have this on on various
31:52 other tools uh for a long time but like
31:54 chat gvt has now got a really good image
31:55 generator and so what I'm going to do is
31:57 I'm going to get it to generate an image
31:58 and we can use this image is the
32:01 foundation for our ad so because we're
32:04 doing a free AI marketing strategy just
32:06 think about this what could we
32:12 do generate an image of a
32:14 robot brick
32:17 laying on a building
32:21 site yes come on that is what we want
32:23 hope this bits something something good
32:25 give us some fire right
32:28 now yeah a robot that's that going to
32:29 create some what we want trying to do is
32:31 we want to get attention we want to grab
32:32 attention and get people to stop
32:35 scrolling so like how can we get brick
32:37 layers to like stop on their feed and
32:38 have a
32:41 look you know come on what's happening right
32:43 right
32:45 now so you could do that and then we
32:46 could probably add some text on top of
32:48 it as well so maybe in the meantime I'll
32:49 open up
32:52 canva okay so this is what we've got I
32:54 it's not obvious enough it's good but
32:55 it's not obvious enough that laying
32:57 brick so I'm like let me just give this
32:59 a prompt can you make it more obvious
33:01 that the robot is laying bricks I want
33:04 it to grab the attention of a brick
33:06 layer that would see this ad and also
33:09 make the robot feel a little bit more
33:11 human than
33:13 that okay so this our second take it's
33:15 better but it's not exactly what I want
33:17 like it's still kind of too much
33:19 emphasis on the robot and not enough on
33:29 so let's see what we get back of these
33:30 prompts sometimes we need to send like a
33:33 we need to get another chat going to
33:34 like rejig everything because it can
33:36 just like get too obsessed with like the
33:38 existing one that it's built and just be
33:40 like iterating off that so sometimes
33:42 it's nice just to get a completely fresh
33:44 one oh that's quite a good one there
33:46 that's pretty obvious that it's Nam and
33:48 braks there it's quite a serious robot
33:55 a I'm going to start a new chat and see
33:56 what we can get
33:59 out okay okay we've got it this is this
34:01 is much better just start of new chat
34:03 can we create a robot of a brick layer
34:05 of a robot as a brick layer on a
34:06 building site and so we've got this
34:08 image here this is this is class this is
34:11 this is a great image it's struggling to
34:13 load right there so let's save that
34:15 image so we've got that
34:17 creative I think something's going on
34:18 with the internet right now that's why
34:19 it's being
34:22 slow what do we got look at that that is
34:25 class that's a great attention grabbing
34:28 creative oh AI is so cool man
34:31 um robot brick
34:35 layer and then what we're going to do is
34:36 we I think we double down on this and I
34:38 think we we're going I'm going on canva
34:40 right now canva is a really nice web
34:42 based uh editing tool it's a very simple
34:46 tool for anybody to use so if you um
34:47 yeah if you don't have any editing
34:49 skills and you go on canva you can go on
34:51 all these templates for ads are just
34:53 absolutely fantastic and so go have a
34:55 play around with those um but what I
34:57 would like to do in this instance is I'm
34:59 going to create a brand new design from
35:00 scratch we're going to do like an
35:03 Instagram post so it's a square and I'm
35:06 just going to just Chuck this uh this
35:09 this image of the robot on top of that
35:11 and so then what we're going to do is
35:13 put a little bit of text on top and
35:15 we're going to
35:25 got okay so with the limited time I got
35:27 there are a couple of things we can do
35:28 we can OB down this route where we kind
35:30 of got like our text on screen we
35:32 attention masonry businesses we got that
35:35 attention grabbing like call to action
35:36 and then you've got the the AI in the
35:40 background this is quite a cool design
35:42 um albeit like it's a little bit busy
35:44 for my liking so if I had more time here
35:45 hence like I would spend normally a
35:47 couple of hours doing this and I'd
35:49 probably be going ahead and and and keep
35:51 making this a little bit long uh a
35:53 little bit easier to read maybe playing
35:54 around with that background a little bit
35:56 but I think this is like a really nice
35:58 basis for us to go on and and then we
36:00 can use this but what I would actually
36:02 probably do is I would probably split
36:06 test this image just like direct with
36:08 the actual image itself so I'd split
36:11 test this one here with this one here
36:12 and by split test I mean we'd run both
36:14 of them side by side and see which of
36:16 these two actually performs best because
36:18 ultimately the algorithm is only going
36:20 to is only going to be the thing that
36:23 that that knows you know um so you can
36:24 always try and make your best judgment
36:26 but you're never truly going to know
36:27 until you actually start running the
36:29 thing and so what we're going to do is
36:31 I'm just going to take this image
36:34 here and we're going to make this a bit
36:36 smaller and then I'm going to write the
36:40 ads the ad copy now as well
36:43 so okay so what's important to note with
36:47 an ad copy is that H I've got this call
36:49 in four minutes what's the best thing
36:51 for me to do here one second okay just
36:53 jumped on that call and picking this
36:56 back up so where were we um so we got
36:59 this strategy will help you and we're
37:00 going to have a number of different
37:02 benefits there um I'm probably going to
37:04 run this through AI afterwards you know
37:06 actually just to see what it kind of
37:08 comes back with as far as like
37:10 suggestions and changes are concerned in
37:13 case we get some some
37:16 um some really valuable feedback so
37:18 let's just have a look at what we've got
37:20 on our actual lead magnet to see what we
37:21 can pull out of this like as always we
37:23 want to be referencing the material that
37:25 we've already got
37:41 go um more jobs without spending hours
37:44 on social media a Competitive Edge in a local
37:46 local
37:50 market um time to focus on what you do best
37:57 okay we'll help you get more jobs start SP
38:08 hours I'm also going to play with something
38:17 else okay I'm actually going to get rid
38:18 of this bit I think it's a little bit
38:20 Overkill in this instance we can do
38:23 benefits in this instance so we can be like
38:25 like
38:29 um we can tap in into this uh in fact we
38:30 could just keep it we're currently
38:32 offering a free marketing marketing to
38:33 help you get more jobs in autopilot the
38:35 strategy will help you get more jobs
38:36 about spending hours on social media
38:39 Competitive Edge in the local market and
38:41 time to focus on what you do best click
38:43 below fill in your
39:02 business click below and fill in your
39:04 DET fill in details and we'll send it
39:05 over to
39:08 you cool so this is a very simple ad
39:10 copy ad copy here Toronto masonry business
39:11 business
39:13 owners masonry business
39:15 owners in
39:18 Toronto okay this strategy will help you
39:19 get more work without spending hours on
39:21 social media gain a Competitive Edge in
39:23 a local market keep your time to focus
39:25 on what you do best and it's custom
39:26 built for your business click below now
39:28 and fill in details and we'll send it
39:31 over to you cool we could add a little
39:32 bit of scarcity in there you could if
39:33 you want to say you're only doing this
39:34 for five companies you could say you're
39:36 only running this to a certain date but
39:38 I'm going to keep this relatively open
39:39 so it's open to interpretation there for
39:42 you guys so there's our ad copy simple
39:44 we then got our we got our creative
39:47 there again like pretty simple but it
39:49 calls out to the audience it's attention
39:50 grabbing they fill in what I would
39:53 recommend being a lead form and then
39:54 using that lead form they just put in
39:56 their details and what we want to
39:58 collect so lead form
40:04 wise we want to get their um full
40:18 goals let's do that so simple and again
40:19 you can have whatever you want but full
40:21 name email phone current business goals
40:23 I what are their goals right now so we
40:24 want to get a picture of them so we then
40:26 call them up and speak to them we can
40:28 say I can see when you filed in the form
40:29 you said that you're currently hoping to
40:32 achieve XY Z we can tap into that show
40:34 that we listen to them Etc you get the
40:38 idea so that is our ad strategy built
40:41 out what we now need to do um is just go
40:43 through the setup and so what I would
40:45 actually recommend in this instance is
40:48 us doing so let's just just create this
40:51 below here so we've got add
40:55 setup what this wants to be is campaign
40:57 wise it wants to be
41:06 okay and it's going to be a lead form
41:09 okay so lead form is simply where we can
41:11 we we have a form that pops up on
41:12 Facebook they can fill in their details
41:14 we could have we wanted to drive traffic
41:15 food to the landing page if it was the
41:17 landing page we'd be optimizing it's a
41:20 conversion campaign optimized for leads
41:21 and we make sure we've got a pixel set
41:25 up on our on our landing page okay
41:27 outside of that we campaign conversion
41:38 targeting and targeting is going to
41:46 interest geot
41:49 Target um Toronto because we're
41:52 mentioning Toronto
42:04 two can be
42:06 be
42:09 um brick laying or
42:19 masonry and then geot Target Toronto so
42:21 we'll split test both of these
42:24 audiences and then the actual ad itself
42:32 and actually we've got
42:35 two image
42:41 text image
42:45 two no text so we got the one with the
42:47 text and we got the one without the text
42:48 and that's what we're going to do we're
42:51 going to keep it nice and simple okay so
42:53 what we're actually looking at here is one
42:54 one
42:58 campaign with two ad sets
43:04 and two ads in so four ads total because
43:06 we got these two images testing against
43:08 these two audiences and so let's say
43:09 we've got this spending here let's say
43:15 each I mean realistically what are we
43:16 going to need to spend here I mean
43:17 ideally this is this is the minimum
43:22 starting budget $10 a day equals 40
43:24 total okay that's really going to be the
43:28 budget we're starting off with cost per
43:31 lead so let's do
43:35 targets so cost per lead
43:37 here and this is going to vary so much
43:39 from agency to agency so I can only give
43:42 you some broad benchmarks but cost per
43:44 lead so
43:48 CPL which is pretty obvious it's
43:50 um it's the how much money we're
43:53 spending to acquire a lead
44:02 um yeah CPL is going to be between
44:04 between
44:08 $15 and $50 in all honesty and then your
44:12 cost per booked call or your cost per
44:18 H yeah we're not going to do cost for
44:19 book call because we're not optimizing
44:20 for book call here we're optimizing for
44:21 lead it's going to be anything from $15
44:24 to $50 it depends on the on the industry
44:25 in the area but this is really what
44:26 we're going to be looking at if you're
44:28 doing about 15 you're absolutely
44:29 smashing it so what we're looking at
44:33 here is generating on average like two
44:34 leads per day so we're going to have
44:41 window which essentially says to us okay
44:44 cool every 3 days we can look at our ad
44:45 account we can make sure that we're
44:47 checking what is working what isn't
44:49 working and we can be getting rid of any
44:51 bad performing ads so this is we first
44:53 thing we're going to do is is check okay
44:54 which of these ads are performing best
44:56 well let's just go of image one and then
44:57 after that we're going to choose this
44:59 audience so let's get rid of one of
45:00 these and then what we do is we just
45:03 replace and keep replacing with new
45:07 creatives new ads um every 3 days and
45:08 and just maintaining all of the existing
45:10 ads that are getting a good cost per
45:12 lead and over time we're stacking in
45:13 additional creatives additional interest
45:15 and so on that are winning and we're
45:17 scaling our ad account what's called
45:18 horizontal scaling through having
45:20 multiple extra ads and iterations there
45:22 and different tests now I think it'll be
45:24 valuable for you guys to understand when
45:26 is the perfect time to start running ads
45:29 because from my belief at least anyway
45:31 it's far easier to acquire client to buy
45:33 outbound initially because it doesn't
45:34 cost you anything so sending emails
45:36 doing your DMs doing your call calls
45:37 going door Todo as we've discussed all
45:39 these ways of acquiring clients doesn't
45:41 cost you a lot okay it costs you time
45:43 but you gain a lot of experience and you
45:44 gain a lot of knowledge and so I believe
45:46 that is the most effective way to sign
45:47 your first few clients when you get case
45:49 studies and when you get leverage that
45:50 is when you want to start moving over to
45:52 ads more so because you've got a little
45:53 bit of budget there you've got a bit
45:55 more confidence as well your close rate
45:56 is going to be better all these things
45:57 that come into play to make sure you're
45:58 going to be more successful there that
46:00 does not mean to say that any of you
46:02 guys who have got some cash can't start
46:04 running ads from day one you can but
46:06 just be aware it's going to cost you
46:07 more to acquire a client than you
46:09 probably think you're going to be
46:11 spending at least a few hundred to
46:12 actually acquire a client for your
46:14 business and again it depends on many
46:16 set of circumstances uh but cool that's
46:17 enough for you to get stuck into next
46:19 video I'm going to get into building a
46:22 full-on launch strategy and a plan to
46:24 scale this agency to 10K a month we'll
