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A-Z Guide To Dropshipping In 2026 (Use AI)

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Summary

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This content provides a comprehensive, step-by-step guide to launching a profitable dropshipping store, covering everything from initial setup and product research to store building, supplier sourcing, and ad campaign execution.

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In today's video, I'm going to break

down exactly how you can start, test,

and launch your first drop shipping

store and become profitable. I have a

full step-by-step guide. This resource

document will be linked in the

description of this video and we'll be

breaking down everything from starting

and launching your first store, doing

product research, finding a supplier,

building a store, creating ads,

launching ads, and my ultimate goal is

to show you how I personally started and

tested a few different products and

finally came across one that allowed me

to scale to $5,000 a day, $30,000 a

week, and build a profitable drop

shipping store. This video will be

broken down into two different parts.

The first half, which will always have

timestamps here at the bottom, will just

be me walking through this document and

breaking down each step, why you need to

follow that step, and how you can easily

use the right tools and resources to get

from point A to point B. And the second

half of this training will be me

actually physically finding a new

product, building a store, getting a

quote from a supplier, and launching it

and showing you everything you need to

use, including the Facebook ad strategy

that you should probably be doing if you

want to quickly test without burning a

ton of money and wasting it on a product

that may not work for you. All right, so

let's quickly go through this document

here so we can get into the meat and

potatoes. So the first thing you need to

do is sign up for a Shopify account. You

can spend $1 for three months of

Shopify, which is an absolute steal.

This is the number one platform for

hosting and building a store. Shopify

has a ton of different apps as well that

you can use to pair with your store to

make the buying experience for your

customers super easy. You're just going

to follow the basic setup guide provided

by Shopify. You're going to need to

provide some information. If you do not

have an LLC or business, you can use

your individual EIN or personal

identification number to um your SSN

rather to um sign up and just create an

account as an individual. and it may ask

you some questions like what do you plan

on selling? All that stuff doesn't

really really matter too much. Just fill

out the basic information and then

eventually you want to sign up for

Shopify payments as well. Shopify

payments allows you to receive payments

from all different parts of the world.

So if you live in a particular country

like Sweden, Switzerland, South Korea,

Canada, anywhere in the United Kingdom,

you can sell to anybody across the world

if you sign up for Shopify payments. You

can also set up things like PayPal as

well, but Shopify payments is going to

be the best thing to do. Shopify

payments also requires you to apply and

get approved, which takes about a few

hours. Then you're going to find an

evergreen domain and connect that to

Shopify. I recommend using GoDaddy. You

can also use something like NameCheep as well.

well.

The purpose here of using an evergreen

domain name, right, is that we want a

store that isn't so niche specific,

because once you're starting out for the

first time, you may test a couple

different products. So, you don't want

to purchase a domain that says um

blackwater bottles.com because you might

test that product, it might not be

profitable, and then you might move on

to selling something like wallets,

right? So, it's super important that you

have an evergreen name, right? Think

about a name that's universal and can be

applied and be sold to a couple, you

know, any niche, any type of product

that you want to down the line. That

way, you don't have to keep rebying new

domains every single time. From there,

you're going to verify that domain in

your Shopify dashboard. And again, I'm

going to show you guys how to do this in

the second half of this training. And

then some other quick notes as well. We

ideally want to sell to these top four

countries one at a time. So, whenever

you're launching ads, you don't want to

put all these countries into one ad set

or one campaign because it's going to be

really hard to find that winning

audience for you. So, I always recommend

whenever you're testing new ads to sell

to either United States, Canada,

anywhere in the United Kingdom or

Australia. Some secondary markets as

well. For those of you that um you know

are looking to test already proven

products that are saturated in these

markets, you can consider testing some

saturated products in different

secondary markets that still have money

to spend like New Zealand, France,

Germany, Sweden, and Switzerland. Now,

just because you live in Switzerland or

Germany or New Zealand doesn't mean you

have to sell in these markets. You can

also, you know, of course, once you set

up Shopify payments, sell to these major

competitors as well. And yes, your ad

dollars go farther in these other

countries because there's less

competition, but there's a reason why we

always pick these main countries because

that's where most of the buying power

is. So, at the end of the day, yes, you

might, you know, your dollars might go a

little farther here. You might be able

to reach more people here, but there's a

reason why we all like to sell to these

companies or these countries rather.

It's because these people are more

likely to purchase versus the people in

these countries. All right, so that's

the first thing to understand. Now,

let's move into product research. All

right, product research is one of the

most important things that you need to

do properly if you want to be successful

with drop shipping. I've seen it too

many times where newer people in the

ecom space come along and they look for

products on TikTok. Maybe they'll even

download Calid data and try to rip those

products directly onetoone. Ecom has

completely changed. Yes, that strategy

can work in some instances. But let me

explain to you the landscape of drop

shipping and ecom products so this

doesn't happen to you and you don't

waste a ton of money testing saturated

products. So the the goal is simple. We

want to find a product that's doing well

in the market and closely replicate

competitors we found before they scale

too far. So before I get into the

criterion checklist that I like to use

with a lot of my students inside my

community is this concept right here. So

this is a graph at the bottom is this

pro. This line represents a product's

lifeline. The bottom here is the time in

the market and the this axis here is the

potential revenue that can be earned

from different drop shippers. Right? So,

in the beginning when a product is

brought onto Facebook for the first

time, that's where the most risk is. And

this is one of the things that a lot of

people like to do with Caladata products

is they'll go to Calidata, which is just

a tool people use to find viral Tik Tok

shop products, and they'll try to bring

that over to Facebook for all the other

competitors do. The problem with this is

that you're taking on a lot of risk

because just because it did well on Tik

Tok does not necessarily mean it's going

to do well on Facebook. So, you're

having to try to test and validate that

this product can do good. So that's a

lot of risk there. On the opposite side

of that spectrum, a lot of drop shippers

tend to find products here where at this

point this product has reached its

pinnacle and it's the most competitive

and the most saturated and a lot of

people are selling this exact product in

different ways and it becomes really

hard to have any market share because so

many people are fighting and competing.

Okay, so where I like to find products

is right here in the middle where this

is honestly the safest time to test

because enough people have started to

test this and it's starting to go on the

incline of potential revenue that can be

earned, but it's not at its complete

pinnacle where it's now super

competitive and a ton of people are

fighting for market share. So right

around here is where I like to find my

products. Now what are some indicators

we can do to find those types of

products? This is the checklist that

I've been able to use and find. So, I

just simply go into Facebook ad library

and I'm going to look for advertisers

with these metrics. About 30 to 80

active ads with none of them turned off.

The advertisers launched ads and um have

been active for about 10 to 25 days.

Advertisers selling a problem solving

product, right? Some exceptions can be

made for seasonal products, but more

times than not, I'm going to be looking

for some type of problemsolving product.

So, I don't want to look for clothes or

things that don't really solve a product problem.

problem.

A lot of times I want to find

advertisers that are creating their own

ads. Whether it be picture ads, whether

it be AI video ads, whether it just be

B-roll ads where they're putting

together different B-rolls of the

product and having an AI voice over. We

want to make sure that advertiser is

scaling with their own content because

that tells us that we can replicate that

a lot faster versus an advertiser that's

just ripping videos directly from Tik

Tok. for us to find the same success.

That means we'd have to rip their videos

that they're also ripping and it just

waters down our overall performance

because Facebook has seen that ad

before. Now, in some instances, it's

okay to rip your competitor's ad one to

one. Facebook will not initially punish

you with that, but I would only do that

do that to test initially. Trying to

scale with ripped content will

ultimately make it really impossible for

you to actually scale.

And then make sure the advertiser is

adding new ads every few days. This is

important because that's telling us that

they're scaling. No one's going to be

adding new ads into an ad campaign

that's been active for 10 to 25 days if

they weren't making money. Very rarely

would that ever happen. And last but not

least, obviously make sure the

competitors using some type of Shopify

store. Pretty simple enough. Now, this

isn't the only way you can find a

winning product. There is an alternative

where you actually use competitor

analysis to indicate a very viral

product that is quote unquote saturated.

And you actually use this as an

opportunity to validate a different

marketing angle. So back to this exa

exact graph that we had earlier at this

point of the market graph, this product

here is super competitive, right? A lot

of people are testing the same product.

But you can drop ship products here

successfully if you change the way

consumers typically view this product.

So in other words, if a lot of people

are running video ads to this product,

you can actually test this exact

product, but instead of running video

ads like everybody else, you can run

picture ads. So that way you're not

having to directly onetoone compete with

the same exact eyeballs. Everybody on

Facebook consumes media differently. So

there is a portion of the market that

may not really be interested in the

product if it's shown to them as a video

ad, but as a picture ad, it could

actually do a lot of numbers. The other

alternative as well is this exact

product. Let's say this is a neck

massager. Maybe a lot of people in the

market are advertising to moms. But if

you were to test some ads that are going

to a different audience like truck

drivers, that could be another

opportunity for you to take a saturated

and very competitive product and still

make a ton of money with it. So, those

are the two types of products I like to

look for and how I kind of follow that

same guideline. And the only difference

between the checklist here for a product

like this is that we don't really care

too much about how many how long they've

been running the ads for and how many

ads are turned off. In fact, we actually

want to look for ads greater than 100 in

their ad library because that tells us

that they're scaling and they're they're

successful. So either one of these

strategies work. If you're a complete

beginner, either one can work for you.

It doesn't really matter too much. Just

make sure that you are not picking a

product that doesn't fit the criteria

for the most part.

Now, the way to actually do this, like I

mentioned, is going into the Facebook ad

library and typing in a specific

keyword. And the problem with this is

that this can take a lot of time. Um,

but it's very resourceful and it's also

free to do. So, I would go in the

Facebook ad library and type in a

keyword like neck pain, back pain, cat

owners. You can type in keywords for

problems. You can type in keywords or

phrases for types of people, right? So,

elders, um, people that are dealing with

certain types of pains or problems or a

specific type of person like a cat

owner, dog owner, and you can type that

in Facebook ad library and just scroll

through the ad library and look at the

different competitors. Now, for the sake

of this tutorial, I'm going to actually

shortcut the process a little bit and

use this tool called my Neo. I'm going

to give you the exact filters that I

like to use to search and quickly find

products with this tool. This is

optional. If you're balling on a budget

and you don't want to pay for a

subscription tool like this, that's

totally fine, but I highly recommend it.

And for those of you that are trying to

save some money, if you use the link

here, you'll save 20% off on the overall

uh tool. So, we'll break that down in

the second half of this training on

exactly how to do that. Next up is a

supplier, right? How do we get our

products to our customer, assuming we're

getting sales? This is one of the most

asked questions I get. I have simplified

it very easily for you. Um, I'm going to

show you guys a simple tool that's 100%

free to use and you can get connected

with a supplier in China that will find

your product and then source it and send

it to your customers after you get an

order on your store. And this is all

done automatically. So, you don't have

to do anything besides just load up your

account with the payment. And the

warehouse or the agent here will take a

p portion of the payments and then send

it on off to your customer. Pretty

simple to do. So, how do we actually get

our products for our customers? We use

something called private suppliers. When

a customer makes an order on your

website, a person from China will see

that order on your store automatically

and process it and send it off to your

customer for you. All you have to do is

pay the cost of goods to the supplier.

So, you don't pay anything for the

service. You don't have to pay any

additional money. Something something to

note, a private supplier simply finds

the product and the warehouse in China

making the product, right? For so from

there, they'll order the product to the

warehouse and properly package and ship

it to your customer. So, we're going to

communicate with an agent. I'm going to

show you in the same exact video how

once I find a product, how I can take a

picture of that product, send it to my

supplier, or in this case, my agent, and

then they're going to go ahead and do

the heavy lifting for me by finding and

calling different warehouses that

actually manufactures this product, and

then giving me a quote of how much it's

going to cost me to send that to my

customer. So, for a quick example here,

these like um gloves here, these warm

tech gloves. I found a picture and I

also found a link of that product as

well selling on AliExpress. And then I

she asked me, "Hey, what country do you

want to sell this to?" I said, "The

United States." And then she came back

to me with a quote. So, it takes about 6

to 10 working days for this product to

get shipped in the United States. And it

cost me a total of $7.13. That's

including the cost to purchase a product

and the cost to send it off to my

customer. So, knowing that it cost me

that amount, I know how much I can

charge now, which is normally a 3x of my

cost of goods.

So, the pro in doing this real quick,

right, using this tool called uh by the

way, it's called Unifi Drop Ship. I'll

leave a link here. This will one

automate the entire process, but they

get very fast shipping times. In fact,

the closer your country is to China, the

faster shipping normally is. So, China's

on the opposite side of the globe from

the United States, and they're still

able to get this shipping time to about

6 to 10 days, which is good. They will

need a 2 to three day processing time

because, remember, she's an agent that

works at a warehouse, but she doesn't

manufacture this product. So, she needs

to order from the warehouse that

manufactures the product in China. It's

going to take them 2 to three days to

get it in their warehouse, and she and

her team will then package it and be

responsible for sending that to our

customer. So, there's that 2 to three

day buffer time. So realistically

speaking, it can take anywhere from 8 to

13 days, including the the the time it

gets to the customer. Now, side note

here, at scale, when you start getting a

lot of orders for a particular product,

you can bulk order that product to their

warehouse and they'll do same day

shipping, but you don't have to worry

about that right now.

Unifi Drop Ship also has multiple forms

of payment. So, for those of you that

may not have a credit card, you can

actually use a debit card or a bank

account to send them payments, right?

Because you got to pay them for the cost

of goods of this product. And Unifi

actually uses an app so you can easily

track everything, all your orders and

shipping. I'll show you guys that in a moment.

moment.

They also provide custom branding as

well. So, once you have a validated

product, you can put your logo on the

box or the product itself. The only

thing is that because they have a faster

shipping time, sometimes the average

price of the product can be a little bit

more expensive, but I I find that it's

pennies on the dollar. It's not too much

of a difference. So maybe if you were to

go to another supplier, maybe they can

give this to you for $6.80,

but their shipping time might be a

little longer. All right, so now let's

talk about building a store. So at this

point, you should have a Shopify account

with a domain connected. You should have

a product that you're looking to sell

with a supplier and a quote for that

product. And now we have to actually

build a store. Now, there's so many

different themes out there. You've

probably heard of the Shrine theme. You

might have heard of the elixir theme.

Those are all great themes to build a

Shopify store. But they can take some

time to put together, especially if

you're a beginner, put together a really

good-look store. I use a tool now called

Drop Magic. Another tool where you can

save 20% off. I'll leave this on the

resource here and then the description

of this training where you can literally

click a button, one button, and it

builds the entire store for you in a

matter of seconds. I'm going to show you

guys that later in this training. Stay

tuned for that. It's actually insane.

Um, so for those of you that suck at

building stores, and also for those of

you that don't want to spend forever to

build a store, you can do it in a click

of a button. Now, these are some of the

things I like to look for on a good drop

shipping store. If you're wondering like

what makes a good store, you know, drop

shipping for drop shipping. Um, one, it

should have a good overall branded feel.

The color scheme should be consistent.

Um, there should be, you know, good

product images and it shouldn't be like

the ones directly pulled from

AliExpress. Um, more importantly though,

you should have a good offer, meaning

instead of just buying one, but there

should be a buy 1 get one free or buy

two get one free or buy three get one

50% off. You should obviously have the

key benefits and features of the

product. There should be some type of

risk reversal, right? So, this is a

30-day money back guarantee, right?

Anything between a 30 to 90day money

back guarantee, you should objection

handle a little bit. So, think about it.

Every person that's considered buying

from your website might have one

concern, right? For example, if let's

say I was using a neck massager. Okay,

I'm considering buying this neck

massager, but does it really massage my

back or is it cheap or what's the

material made out of? Right? So, think

about the common questions that your

target audience may have. Um, and we can

answer those common questions with

objection handler. There should be

realistic looking customer reviews. I'm

going show you can import re realistic

reviews to your website so

[clears throat] people can trust your

website more. For certain products,

there should be some type of

transformation before and after photos.

If you're selling some type of skincare,

hair growth, personal care, and then if

you are selling some type of supplement,

there should be some type of ingredient

list or important formula or use case so

people know what they're buying because

people are skeptical with certain

things. they they don't want to put

certain things on their skin or in their

body. So, making sure that all that's

listed out. We want realistic pictures

and images. Um, there should be like

sometimes some gifs, too. We can put

some realistic looking uh if it's a

certain type of product that has a

visual element to it. A lot of times we

want a GIF. And then what I like to do

for creating really good offers is use

the Wappy tool. Another resource that

you can use. you can get 20% off, but it

allows you to create bundles, uh,

upsells, pretty much everything you need

to create really good-looking offers,

and we're going to see some stores in a

moment that replicate this. Now, we want

to create ads. Okay, so there are so

many different ways you can start and

test an ad campaign. For those of you

that are beginners, I'm going to give

you the most beginner friendly way to

test and launch ads and get your first

sale pretty quickly. Uh, one of the best

ways to do this is using picture ads

with long form copy. Now, on this

resource, you're going to be able to

click the link and see some competitors

or examples of this. Now, depending on

when you're watching this training,

these stores may not be active and these

links may not be active. So, that's

totally fine. Um, the whole concept

though will be broken down in this

video, so you'll be able to see this and

I put some screenshots as well. But the

most common thing people do, create

video ads, right? UC video ads. Now,

with AI, it's super easy to create AI

video ads. But believe it or not, the

time and energy it takes to actually get

really good at that is a lot for a

beginner. And there's already so much

that you're learning. So, one of the

easiest things that you can do is

actually use these long form copy that

we can create using AI and use some

basic boring images that get people to

click and that actually brings you

directly to their store where they can

then purchase the product. Okay, this is

great because you don't have to spend a

ton of time scripting, editing, and

putting together a video. You can

literally just use pictures and pictures

go a lot farther because they're cheaper

to get clicks on. So you can get data

faster and figure out what marketing

angle is working for your product. So

here's a couple examples here. Here's

another example. Right? So what we're

seeing is that instead of a typical UGC

style video, we see that these ads are

actually just very long copy with a

interesting and engaging picture. And

then if you hit the shop now button, it

goes straight to their product, which in

this case is a supplement. And as you

can see here, they're creating a really

good offer with bundle stacking, which

again, the WPI tool that I mentioned

will, you know, be able to do this

really easily. I'll show you exactly how

you guys can do this. And then we got to

launch some ads. I have a step-by-step

breakdown on how to systematically

launch ads as a beginner without losing

a ton of money. And like I had

mentioned, the whole goal here is to

teach you how you can get your first 1K

day to start building a prof profitable

drop shipping business, all without

having to spam test a ton of different

products and burn through all your

capital. Before we get into the

step-by-step tutorial, now I do want to

let you guys know that I am building one

of the biggest online communities for

beginners learning how to drop ship and

get to their first 1K day called the

Social Brands Club. It is a great online

community. We have some amazing students

doing great stuff in there. And I share

great information pretty much every

single day. And I'm constantly updating

the course and the community. So you

guys are getting the most up-to-date and

fresh information. So if you feel like

this journey of drop shipping is very

daunting and you don't want to do it

alone, but you also don't want to spend

$5,000 for mentorship. Definitely check

the link in the description. Feel free

to join this community. Reach out to me

right away and I'll help you find, test,

and scale your first winning product.

All right, so let's get the ball rolling

here. So sign up for Shopify. You can

One of the first couple things you want

to quickly do is go into settings here

and then of course connect your domain

under domain. So this is where you can

connect your domain. Once you buy that

on GoDaddy, just hit connect existing

domain. Paste the name of the domain

into GoDaddy here and follow the basic

instructions. Something else as well is

making sure you fill out the general

store information. Um, put whatever

address or information you need. And

this is stuff that can always be changed

or updated down the line. So don't

stress out about that. And then under I

believe it's um payments here,

if you go under payments,

this is where you're going to want to

set up your Shopify payments. Shopify

will allow you to receive payments from

any country in the world. So Shopify is

pretty good and it's seamless. Um so

make sure you sign up for this Shopify

payments. Go through the step-by-step

information and fill figure all that

stuff out um based off of your own

financial situation. So, you might be

prompted to be asked to, hey, do you

want to sign up for uh PayPal as well?

Feel free to do that. Just understand

PayPal can be a little tricky. So,

that's totally up to you. Okay. And then

another thing as well is go here and

type in um Okay. So, they just put it

under Shopify payments, but you want to

type in statement descriptor here. And

then you want to scroll down here and

make sure your statement descriptor is

the name of your brand. It should

automatically do this, but just double

check to make sure this is set up this

way. Uh the reason why we want this to

say our brand name is because when

people get payments and it shows up on

their statement, we don't want them

confused or lost as to why their brand,

you know, whatever charge they get on

their account. It should say the name of

our brand so they're not confused and

lost. Okay. So once you connect your

domain, you set up for Shopify payments

and your statement descriptor is all

good to go. Your store is ready. So now

let's get into the actual product

research side of things. So, this is my

NIA on the resource document. I will

allow you guys to uh sign up for a 20%

discount and you can also sign up for a

free trial. But basically, this is an

all-in-one tool for finding winning

products really, really quickly. There

is that manual way of going through the

Facebook ad library, which you're always

welcome to do. But I will say it can be

tedious, especially as a beginner.

You're not necessarily, you know, sure

what to look for. So, with a 20% off

discount, you can sign up for the

starter account and save some money

there, and it could be a pretty

affordable way to find winning products.

Once you're in here, we're just going to

go back to this document, and we're

going to kind of scroll down here and

look at the qualifications that I like

to use for my NEIUP. So, for me

personally, um this is this is kind of

the stack that I like to follow. So,

what I would do here is I would go under

the ads section. And real quick, just as

a quick rundown on on how this this tool

works, they have a couple different

sections here. a lot of great

opportunity to find what's working. I

don't want you guys to get too

distracted, but the homepage kind of

breaks down some of the viral products

that's happening in real time. Um, but

ads is where we're going to spend most

of our time because this is where we can

filter and find the best products that

fit our criteria. So, the first thing

we're going to do is change the

publication date to the last 30 days.

So, you can see here on the lefth hand

side, we can just hit last 30 days.

We're then going to change the media

types to videos and images.

Okay, hit apply.

We're then going to change the CTA to

ecom CTAs,

which is already there for us. The uh by

the way, I think I skipped this step.

Yep. Make sure e-commerce platforms is

Shopify. Countries. I like to use the

big four because if people are scaling

in these countries, that means we can

too. So, we do that. We're going to do Canada.

Canada.

And then what else? Australia.

So, make sure those four countries are

all selected there. The ad should be

active. We don't want to see turned off

ads. If the ad is turned off, that means

they're probably not making money.

Runtime 7 to 30 days, right? So, you can

do more than a week. So, it should be 7

to 30 days. Hit apply. Now, we've kind

of narrowed down a lot of ads here, and

now we can start to scroll a little bit.

And the goal here is that I'm looking

for problemsolving products. So, let me

because we're going to just quickly look

through and we're just going to quickly

click on some of these ads and take a

look at and see their ad library. So, I

can click on this ad here and see what

kind of product this is. So, this is a bomb

bomb

like some type of bomb here. So, what I

can do is I can go to see ad and look at

their ad library as well.

And I can see that they have a lot of

ads and they're selling some type of

beef tallow or something, which is

interesting. This can be a good product

here. Um, it's anti-aging beef tallow. I

personally like to stay away from um

skincare products just because of the

nature of how competitive they are in

all markets. But that's a good product.

And I'm going to just keep scrolling

though. So, we're going to ignore all

these clothes and all these shoes and

all this stuff that can be good, but we

we don't we know that they don't solve a problem.

problem.

Right. We have a dress here. Ton of

women clothing, socks,

socks,

grippy socks. Okay. And I'm just quickly

going through. If you want to, you can

just click on each ad and and see which

one makes sense, but I can tell just

from looking and doing this for some

time that these are not the most ideal

products. Let's see what we got here.

What's this? A buy one, two, buy one,

get two free. Interesting. What is this

for? Let's listen in.

see this ad here.

Okay, so this is a great great thing to

look at here, right? So this person, we

click on their ad and we go to the ad

library. They have like nothing in their

ad library. So we're not going to want

to even waste our time with that. We got

a sleep trouble or snoring disorder.

Okay, so that's a problem, right? People

with snoring disorders. I don't know why

it's taking forever for the video to

load. It could just be my internet's not

the best right now. But let's quickly

Okay.

Okay. 79 ads. So that's good. Remember

the product checklist. Ideally, we like

to see 30 to 80 active ads.

We turn off their ad active ads. See how

many total ads they have, right? How

long have So they have 888

total ads. So that's a lot of ads.

Ideally, I don't like trying to uh find

competitors that have um a ton of ads

turned off because something tells me

they've been running ads for quite some

time, which is fine. But remember, there

are two types of people we can replicate

in the market space. These people here

or these people that have found a ton of

success and are actively scaling, but we

want to change the way that we can

advertise to their target audience,

which in this case are people with

snoring issues. So, let's let's start to

do do a little deep dive here because

this could have a lot of potential for

us. So, it seems like this advertiser

here um let's go to their website real

quick. This advertiser here is selling a

um a product on a Shopify store. You can

use this free Chrome extension called

Koala Inspector to quickly find if a

store is um a Shopify store, which I

just know this is the Shrine theme

automatically just from looking at it.

So, um I know for a fact that this is a

Shopify store. So that's one, which is good.

good.

So Koala says, "Hey, look, this is a

Shopify store and it's the the Shrine

theme." Great. So that's good. So we

know that this is most likely a drop

shipper. They're selling some type of

sleeping thing here. So let's see real

quick what the heck this even is.

>> I stopped my snoring in under a week

with this. The first night with Sleep

Clear felt unreal.

>> Okay, so they they they're snoring

machine. Gotcha. Cool. So, it solves a

problem. They're creating their own ads,

right? Which is important to this uh

checklist here. So, they are uh they

have a lot of ads turned off, which is

something I normally don't like to look

for. When it comes to this type of

product hunting, but for this type of

product hunting where we're actually

looking for successful and large scale

brands, that's okay, right? They um we

don't even have to worry about how long

ago they launched the ads either. That

doesn't really matter, but it's solving

a problem. They're creating their own

creatives. They're obviously, from what

I can see here, they're launching ads

every few days. So, if I scroll down

here, they have ads on the 23rd, the 25th.

25th.

Okay, 25th. 25th, 23rd,

there's an ad here on the 30th.

Okay, these are a little bit out of

order, but we can see that they're

adding ads pretty regularly. November

1st. Cool. So this is this is going to

be the fall under this type of criteria

of trying to go after a competitor that

we want to um change the marketing angle

or the marketing style and see if that

works for us. Reason why I say that is

because if you look at all their ads,

most of their ads are just typical video

ads, right? We got one ad here actually

that would be the type of ad I would

want to test and compete with, which is

a typical long form copy

with a native looking image that has a

little bit of um this has a headline

though, so we can even go a step further

and just have a basic raw image. But

this is a this is a brand that we can we

can test with. So here we go. That

didn't take too long, right? I only took

a few scrolls with that criteria to find

a good product. So, now that we got the

product, I'm going to show you guys how

you can literally copy this person's

entire store because they did the heavy

lifting for us. Um, and and instantly

put this into your Shopify account.

Before we do that though, we need to see

if we can find this product. So, all we

need to do now, all right, we're flying

through this pretty quickly. Now, we got

to find a supplier and be able to

comfortably source and sell this

product. So, how do we do that? It's

really simple. What I'm going to do is

I'm going to go here and I'm going to

take a screenshot of this product here.

Even though this is branded to fit the

competitor's website, I'm pretty

confident that I can find this. So, I'm

going to take a screenshot here and

we're going to go to Alibaba and try to

image search to find this exact product

on Alibaba to see if, you know, if it's

on Alibaba, we can easily go to our

supplier and ask for a quote. So, we're

going to go to Alibaba.com. We're going

to hit this image button here and upload

the screenshot we just took.

And then boom, it's going to bring us to

all the different listings of this exact

product. And it seems here that we can

easily find this. And now that we have a

link and a picture and if we take a look

here of these pictures, it seems like

it's the same exact thing that they're

selling. Great. Now, all we have to do

is go to UniFi Dropship and then contact

the supplier that is assigned to us and

then send them the link to this and a

picture and ask them for a quote. So,

this is UniFi Dropship. It's 100% free.

As you can see here, they show the

different shipping speeds based off of

their um shipping line that they use.

They have tons of partners. They have

customer support. I'm literally not even

affiliated with them and any sense.

They're just a really great tool to use.

So, again, you'll find this on the

resource document. uh just sign up and

create a free account and then it's

super easy to connect this directly to

your Shopify dashboard.

So, I'm going to break down really

quickly on how to use this, but at any

point if anything that I ch that that's

changed or anything like that, you can

just go here to the tutorial section and

they literally show you step by step how

to sign up, how to connect your Shopify

account. So, just follow these basic

instructions. It's super simple. Um but

the first thing you want to do is just

connect your store. Um, so the first way

to do that is by going here, go to store

list, and then just go here and hit

connect to Shopify, and you're going to

just connect to your Shopify account,

and you're going to have direct

partnership from your main store to

this. So, anytime a new order comes

through, it's going to automatically pop

up here. Then, as you can see here,

there's this little WhatsApp button.

This is the per this is the way you're

going to communicate to your supplier

and first ask for a quote and a price of

the product. So that way you know

exactly how much you're going to get charged.

charged.

So you can see a live interaction that I

had with them. So they said, "Hey, you

know, we are, you know, from Unifi Drop

Shipping. We're here to serve you." Um,

so I said, "Hey, Sally, how do I get

sourcing from your company? You can

provide links for pictures of any

products that you sell and we'll source

the products for you in China. Where do

I s uh what do I source that inside the

platform or with you?" And then she said

just with her. So I for example here

found this product. I found the

AliExpress list listing. I recommend

that you find the Alibaba listing.

AliExpress is like the American version

of Alibaba. So, a lot of suppliers most

times can't actually open up the

AliExpress website. You're going to have

to send them the Alibaba website because

then from there they can actually open

it up. So, I sent them the link and I

sent them the picture. She said, "Great.

Um, which country do you sell to?" I

said, "The United States." And then, of

course, she gave me a quote. So now all

I have to do is once you're obviously

you did the first step which is connect

this to your store. Now I just have to

build this the store. They're going to

automatically get the new orders to

their website or to their dashboard.

There's one thing that you have to do to

pair the two in the back end which I'll

show you guys in a moment. Um but that's

pretty much it.

And then a few days later when the order

came through as you can see she sent me

a picture of the product. And this is

literally the exact product that I took

a picture of and sent her. So, she found

the exact one:1 picture pretty easily.

And as you can see here, the product

arrived. We will ship out tomorrow. So,

she does a product control check to make

sure it's a good product and being

received for your customer.

You also need to make sure you top up

your account. So, in other words, you

need to have a balance available so they

can withdraw from that balance and make

the purchase. The great thing about

Unifi Drop Ship is that they take

multiple forms of payment. So, no matter

where you are and what your financial

situation is, they have an option for

PayPal, credit card or debit card, or

any type of bank account transfer that

you need to do. As you can see here, I

made a payment and topped up my account.

So, now anytime I get new orders, they

will be able to easily make the payment.

So, if you go under orders and then you

go to over platform orders, you can see

that I got the order here. It's going to

just pop up here in your uh platform.

So, once it first comes, it's going to

populate here under awaiting review.

then the team is just going to

automatically do what they need to do.

None of this will, you know, you won't

need to do anything here. They're just

going to automatically do this. Um, but

then once the order is finally shipped

out and everything, you can see it um

under the correct segment here. So,

that's pretty much it. And that's how

you set up fulfillment. Now, if you're

wondering, okay, great. How do I connect

it to the actual Shopify store? You're

going to need a product, right? You're

going to need to create a product with

the drop shipping tool that I'm going to

show you how to quickly build a store.

it will create a mocked product for you.

All you need to do is then once that

product is created, you just go into the

mock product, make sure all the

information is set up as need be. And

then under here under all locations and

everything, um just make sure that you

have the Unifi drop ship app here. And

there's one other thing you need to do

as well. Go into settings and then

you're going to go to shipping and

delivery. And then just scroll down here

under shipping and delivery. Actually,

you click this button here. Then you

scroll down under shipping delivery and

make sure the UniFi UniFi app is

connected here for you. And while we're

at it, we should also talk about

shipping rates. So shipping rates is a

great way to get additional money from

your customer and incentivize them to

actually spend more to save on shipping.

So if you're selling a product and you

want to bundle it and incentivize free

shipping, one of the ways I like to set

up my shipping templates is as such. So

basically what I do is I have two

shipping rates. one for the United

States or two for the United States and

two for everywhere else. It's basically

the same thing. The first thing I'm

going to do is set up a custom shipping

rate. This one's going to be called free

shipping. And we're going to set a

condition of a price. And anybody that

spends $49 or more on my website will

get free shipping, right? So when they

go to checkout, they won't be prompted

to have to spend additional money for

shipping. But anybody that spends under that.

that.

Okay. I'm going to do the same thing.

I'm going to do a custom shipping rate.

I'm going to title this standard

shipping. We're going to do a

conditional price of $5.99. That's how

much we're going to charge for shipping.

And anybody that spends anywhere between

0 and $49.98 will have to pay an

additional $6 of shipping. So, that's

one of the ways you can get your average

order value up and get people to spend

more money is say, "Hey, if you want to

save some money, instead of just buying

one for 20 bucks, get two or three for,

you know, 50 bucks and get free

shipping." So, I do this two of these

for the United States and then I

normally do two of these for um

everywhere else in the world as well.

But because I'm only selling to the US,

I only set up the shipping template from

here. Okay, pretty simple and standard.

All right, so we found a winning

product. We are going to message our

supplier and ask for a quote. So, all I

need to do is just send a message and

say, "Hey, can I have a quote for this

product, please?" I send the Alibaba

link and then the picture of the

product, and she'll normally get back to

me in a few hours. They obviously do

live in China, so don't be surprised if

it's in the middle of the night in their

location and they're not responding to

you. Give them a few hours. Um, and

Monday through Friday, they're pretty

consistent with responding back. And

then on the weekends, they need a little

bit more time. But while we wait on that

to get quoted, we're going to now build

our store in a click of a button. So,

there's a lot of important information

you need to build a successful store.

So, I had, like I mentioned earlier,

like these are the criterias that I like

to look for. And if we look at the

competitor, they knock it out of the

park, right? They have an offer, right?

Instead of just buying one, you can buy

two and get additional bonuses. Um, they

have trust reviews and and indications

of trust. They have people holding the

product. They have a gif, like I

mentioned. Um, they have a fake doctor

approving of this um using AI, which

I'll show you guys how to do. They have

some more information about the product.

Um, FAQs, reviews. I'm going to show you

how you can do this on a click of a

button. So the tool in question is Drop

Magic. I honestly think this is going to

be one of the biggest tools that you're

in the e-com space in the near future

here. Not many people know about it. So

you can get an unfair advantage because

you ultimately are going to be able to

test and build realistic link stores

faster than your competition. So again,

if you go to the resource doc and you

want to save some money, you can get 20%

off. They have a free trial where you

can build a store, but you won't be able

to actually publish it until you're on

the pro plan, but it's 79 bucks a month

right now and you can save 20% off and

get this a little cheaper. Um, which is

pretty pretty freaking sick. So, let me

show you how to get this started. Once

you sign up with the link down below and

you're ready to publish your store, all

you need to do is literally one thing,

and that's grab your competitor's link,

go here, go back to Drop Magic, and hit

paste like this. And then we're going to

hit submit.

And then literally in seconds, it's

going to study the entire competitor

page, learn about the product, learn

about the target audience, and it's

going to give you a product score. I

personally like to pick a product score

of 70 or higher. This is telling me

that, hey, you got a pretty dope

product. Now, let's build the store. So,

we're going to hit that. You can pick

any language you want. Any other

additional language here is up to you.

And now, one of my favorite things about

Drop Magic is that not only does it

understand and learn your product really

quickly, but it also learns the

different people we could speak to when

it comes to selling this product. Now,

this is something that helps people with

snoring. The problem that a lot of

beginners won't understand when it comes

to drop shipping is that you have to get

good at understanding who you want to

sell to. You don't want to just start

off by creating ads or copy that's like,

"Hey, if you're struggling with snoring,

get this product." because you're going

to run into high CPMs and competition

and it's going to be really difficult to

scale. What's really good is

understanding what angle to take when it

comes to messaging and marketing to your

target audience. So, what type of person

that's snoring? Who can we speak to? So,

you have the healthconscious sleeper,

couple sharing a bed, busy professional,

holistic lifestyle advocate. These are

all people that deal with snoring

issues, but there's subniches of people

and that's going to allow us to not

fight and have so much competition

because we're speaking to a certain

person in the market. So, just for um

shits and giggles, we're going to go

with couples sharing a bed. So, now it's

going to give you all these hook angles.

Silent nights for happy couples. Breathe

easy together. No more sleep struggles.

Let's go with this one. It's going to

scrape all the images, all the high

quality images that our competitor spent

a ton of time creating, scripting out,

and putting together. We're going to

scrape it directly from their store in a

matter of seconds and not have to deal

with any of that. So, boom. And give it

a few seconds here. I'm going to show

you how you can literally have a store

ready to go in seconds. And this

competitor branded their product, and

I'm going to show you how you can easily

um change the logo and branding um to

your store name. But honestly, it

doesn't even matter too much because

honestly, it just doesn't matter. So, as

you can see here, your store is pretty

much ready to go, right? Like

everything's ready to go, right? You got

legit looking reviews, you have

scarcity, you have um obviously the

different like badges and trust honors.

But guys, this is this isn't if you want

a store to look even more in depth and

have more things, we have so many great

functionalities that we can easily add

to this. So, one of the first things

that Drop Magic does is that it starts

to create some AI images for you that

the competitor doesn't have on their

store. So, this image, for example, I

don't believe the competitor has. Yeah,

as you can see, Drop Magic just said,

"Hey, we're going to give you some free

pages to start off with." Right? So,

that's one of the cool features about

this. But this is where the fun really

starts. So, we have a ton of different

sections that we can easily add. And

whenever you add a new section with Drop

Magic, because it did the AI scan and

learn exactly everything you know needs

to know about your product, when you add

a new section, you do not have to type

out copy and fill it out. It's going to

do it for you. For example, if I wanted

to do a versus, right? So, this is like

us versus them. As you can see here, I

believe the competitor has one as well.

All we need to do is find a section in

which we want to add that into. And we

can go here to verses. We can pick the

versus style that we want, like this one

here or this one even. Hit add. And as

you can see here, right, it's kind of

like a template. And normally whenever

you do this on any other theme builder,

you're now going to have to go in and

type it out or get some copy and go back

and forth. But now it's going to because

it knows the target market, it's going

to create it for you automatically,

right? That's absolutely insane. And you

can click on each section and change

colors pretty easily just to click a

button like this. You can also go here

and anything that you do not like as far

as like buttons or you want to change

anything, you can just click this button

here and it changes the theme, the type

of buttons. It already built you out an

FAQ section right here, right? So, it

knows everything about it. The only

thing you need to do is just change it

to your brand name.

Okay? So, you don't have the exact brand

as a competitor. And then when it comes

to these images here, right, pretty much

all this is good to go. The only thing

that I would do here is if you really

really wanted to, you can click on this

and hit generate AI image. And they use

nana banana in their tools. So what you

can do is um regenerate

this image

and instead of reida have it say se sleepy

sleepy

or sleepy. [snorts]

just making up a random store name. You

do that, you wait a couple seconds. Now,

it's not going to be 100% perfect,

right? And you get a certain amount of

credits to do this with. Um, so it's not

going to be perfect right away, but a

lot of times it's just that quick. Look

how quick that was. Boom. So now, click

of a button there, you just now create a

new brand using the competitor's already

proven messaging and already proven

layout. And then all you have to do is

hit save and then go to choose media,

upload. Boom. Sleep. Sleepy.

Boom. Right. All this stuff too, you can

change any colors, any themes, anything

that you want to do here. Um, you can

also look at it from a mobile

perspective as well. Some other features

here is theme colors, the fonts, and

then their magic element tool is just

honestly so cool. If you want to change

like specific details like the button

layout and everything, how the button

looks, if you want bricks, if you want

classic gradient, all that stuff. Super

customizable. It's designed in a way to

make it beginner friendly. One of my

favorite things too is like these

reviews are important, right? People

need to see realistic looking reviews,

even if they're not real. Um, one of the

sections that they also offer here is

reviews. And they have a review section

that's even tailor made to have

realistic looking people in the images

as well, like this one here. And again,

this looks like a typical template that

most themes would do. But this this

platform, Drop Magic, is different. It's

going to learn your product and create

realistic looking copy that someone

would actually be saying right now.

Sometimes they uh you know this is David

L, but that looks like a woman. So

sometimes you might have to go in and do

a couple things and say like maybe Sarah

Sarah L. right? So boom, there you go.

You can add as many sections. The only

thing you need to do now is just change

out a logo which you can easily find on

Canva and just type out a basic logo. Um

you can even actually

use the generate logo tool and it will

help you generate a logo which is pretty

cool. This also um generates a homepage

for you as well which a lot of times

people have to waste time you know

spending time building out a homepage.

This builds a homepage. It also re

builds a reviews page for you as well.

So you have a solid looking reviews

page. So that's it guys. I mean there's

there's not really much else to do. Um,

there's one more functional thing that

we want to do with the actual store and

it's add a bundle. Right? So, if someone

were to come on your website and they

wanted to buy this $39.95, that's great

and all, but the problem is that we're

leaving money on the table. So, we want

to create a realistic looking bundle

just like our competitor did here. Um,

using a tool that I like to call uh WPY.

Um, I don't like to call it, that's the

name of the tool, WPY. I'm going to show

you how to quickly set up a bundle. And

then once you do that, guys, your store

is ready to go.

So to actually publish this in your

dashboard, you're going to hit publish.

You're going to connect your store,

connect to an existing Shopify store.

Just simply follow the basic

instructions. It's going to connect you

to a Shopify store. It's going to say

store already connected. Um, do you want

to use another one? Disconnect old store

and connect new store. By doing this as

well, it's going to create a product in

your Shopify account. That's going to be

the one you link to the uh Unifi Drop

Ship. Honestly, it's going to

automatically be installed in Unifi Drop

Ship, so don't worry too much about it.

Um, but yeah, there we go. So, that's

going to be that.

And then store connected. And now we

just go back to Shopify. We go to our

and give it a second.

Okay, we might have to hit the little

Okay, sometimes it takes a second. Let's

Let's give it a second here. and hit

refresh again. All righty. So, just had

to wait a couple of seconds. So, now

it's officially in our dashboard here.

So, this is the homepage.

This is the actual physical product.

Looks really clean. We can go here and

hit view. Now, obviously, there's a

couple things that I'm I'm skipping by,

which is like the logo. You definitely

would want to put a an actual logo

there. Um, and then obviously these

would all be products that you switch

out, right? You would do what I showed

you, rename these so it has your

branding on there. But yeah, that's

really it. I mean, this isn't the most

congruent website, obviously. Just just

showing you guys how you can quickly do

it. I would just replicate this as qu

closely to the competitor as possible.

You can even steal their GIFs, I think.

Actually, let me show you real quick. If

you wanted to pull their gifs, let me

show you how you can do that. So, one of

the things you can do is you can add a

new section and go to the features tab

and just pick like one of these here.

Here you hit add and then it's going to

create its copy. Give it a second.

Let it do its thing and then the image

here you can just hit choose media and

then all the the GIFs and data that was

pulled from the competitor will be here.

So you can just use their exact thing.

So just so you're aware you all all the

media that was pulled from the

competitor is here under the media section.

section.

Okay. And then anytime you make a new

change or update you can do that. Make

sure there's no like um boring product

images, which again,

drop magic. Make sure that doesn't even

happen. But yeah, there you go. So,

that's what you would do. Obviously, set

it up closely to how the competitor has

it set up. Um and then you should be

good to go. So, if we go back here, um

all that stuff is good. If we go to products

products

here, you can see it can, you know,

created the actual product itself. Um

so, you don't have to worry about too

much. Just make sure on the right hand

side that the product is set to all

these online channels. Boom. There you

go. Hit active there. Um, make sure this

is all good.

Okay, you would want you don't really

need to do anything here. Just make sure

in inventory track is off and UniFi will

see all your new orders coming to your

store. So, don't stress too much about

that. So, next up is getting the WPPY

app. So, this is WPY. Honestly, one of

the best tools for creating bundles and

offers. So, to do this, it's really

simple. We're just going to hit create a

new bundle. And I'll leave again on the

description here of this. You'll be able

to sign up and save 20% on Rapid. So,

it's an app that you can easily install.

Follow the basic instructions. And then

we're just going to go in here and just

quickly create a bundle that looks

really nice and incentivizes people to

spend more money. So, the way to do this

is you have a couple different bundle

options here. I'm just going to go with

this one here. And then we want to

rename this. Call this snoring, right?

No one or even sleep. No one's going to

see this, so don't worry about it. It's

just for your own purposes. We're going

to go to products here.

So, we're gonna hit specific product.

We're going to type in the name of the

product. So, I forgot what it was

called, but it should be There we go. We

would obviously rename this to obviously

fit your product name and everything,

but we're just going to go with this.

So, now every time someone sees this

product, we'll be prompted with a

bundle. You can name this whatever you

want, right? Like Black Friday sale or

limited limited time sale or sale ends

p.m. today, right? Like you can do some

type of incentive message. I like a

or actually I like to say limited time sale

sale

doesn't don't overthink it. Um, make

sure the colors closely replicate the

store colors because we want that

branded feel. So, we have like an orange

thing going on here. Doesn't really

matter too much. You can add a gradient

for slight effect. Totally up to you.

And then nothing else here. Then we're

going to go to the offers. So now what

we want to do for the offer is just look

at what the competitor has, right? So,

the first one is just buy one for

$39.95. Great. Um, actually, one thing I

want to do, too, is let's hit save real

quick and put a pause on this. Let's go

back to products. And you notice how the

competitor has a um and I think we have

it, too. So, it should be good, but just

don't double check. If you notice, the

competitor has a this is what the price

normally is, but you're crossing that

out and now it's only 40 40 bucks. We

want to do the same thing there, too.

So, just go into the product and make

sure that the compare price is set to um

whatever number the competitor has,

which it automatically was done with the

Drop Magic app, which is cool. So, now

we can go back here

and we can go back to the product.

Okay, go back to offers. So, we're just

going to replicate what the competitor

has, right? So, they have a where are

they? They have 1x sleep clear. So,

we're literally just going to copy this.

So, 1x sleep clear. All right. If you

have a different name for your product,

whatever, do whatever you need. We're

going to make sure that um we hit edit

image here, and we're going to show

variant. We don't really have a variant

of this product, so we're just going to

have a nice picture that pops up, which

is cool. We're going to add a quantity

widget so people know that they're just

getting one unit and reiterating what we

already have. Um, and then under that it

says includes air strap plus fast

charger. Great. So, that that's going to

be added in too. This is a question that

you can ask for the supplier as well

once they get the quote for you. Just

ask them, hey, does this come with the

air strap and fast charger. So, it

should most in most cases, but there we

go. We're going to do

includes Okay, let me copy paste. So,

we're just going to do includes air

strap plus

fast charger. Boom.

Boom.

Cool. We want to make sure the quantity

is one here. Um, selected by default.

We're not going to actually make this

the def default one. We're going to

check that on the other option in just a

moment. And then we want live social

proof turned on. So it makes it seem

like, hey, there are other people

looking at this and then there's a

limited time sale. Um, we could even do

something. By the way, guys, go back to

this block and be like, low quantity available,

available,

right? Right. We could even do something

like that, which works really well

because if we type in uh low quantity

available, it adds scarcity and makes

people more likely to want to purchase

now knowing that there is a low

quantity. And then we're going to have

that live social proof on as well once

this decides to load here. Um,

okay, cool. And then we're going to have

this live social proof turned on like

this. And this is good because it shows

people that are actively viewing the

product. So that makes people say, "Oh,

snap. It's low quantity and there's 47

people looking at this. This is a live

widget. It's just going to constantly

generate a random number of people

viewing this product." Okay. And then we

just go over to offer two here and we're

going to do the same thing, right? So

once again, 2x sleep clear. 2x sleep clear.

Okay. Oh, and they're doing the a little

icon here, which I'll show you guys how

to do, too, that they're doing this like

save. Let me show you how to do that as

well. Pretty easy. Okay. Then we're

going to go to edit image, show variant.

Boom. Since there's not a lot there's

not a variant to this product. It's just

[snorts] a one thing. We're just going

to do that. We're going to have this

item selected by default. We want people

seeing this or not seeing it first, but

having their mouse automatically on

this. Um, and then what we're going to

do is we're going to change up the back

message. So, it's the same thing. So, we

could just go to offer one real quick.

Copy this

Cool. They have four couples. So instead

of saying most popular, we're just going

to say four couples.

Do four couples.

Great. We're going to to do this

quantity widget. So there's two of them

there. That clearly indicates that. U

Cool. And then they have that little um

you know save x amount. So we're just

Let's save.

Give it a sec here. Um and then yeah,

that's pretty much it. Now we're going

to also want to add in some of this

stuff here, too. So they have a deep

sleep audio pack and the sleep rest

ebook. So, they're definitely doing some

bundle upselling, which is dope. We want

to do the same. I'm going show you

quickly. You can do this. Um, but

basically, while this loads, I'm maybe

need a refresh here because it seemed

like there is Okay, beautiful. Saved.

Um, so now we're just going to go back

real quick and add that in here, too.

And by the way guys, like if you don't

like the colors or whatever or it feels

like it doesn't stand out, you can go

into advanced settings here and once

this loads in a sec, my internet's been

a little slow. My apologies. You can go

to advanced settings here and like

change specific colors um and and mix

and match as you see fit. So we go to

advanced settings. Um I also like price

rounding as well. So if you notice

without price rounding, it looks like

these random numbers here that doesn't

me look as professional. I like to do

price rounding and I like to go by 99,

right? In most cases, right? So

something there totally optional to do,

but if you want to do that, you can feel

free to do that as well.

Okay? And then for these other products

here, so one of the things that I am

unfortunately not going to have enough

time to talk about in this specific

tutorial is how to create ebooks. It's

one of the things that I actually teach

inside my school community, but it's

really easy to create an ebook and add

it as a free gift. Um, and same thing

with this deep sleep audio pack, right?

Like you can find find this on Alibaba,

AliExpress, and just add it in as a free

item. You would create it as a physical

product and then you would come here

into the Wappy tool and under the

specific offer you want to give that as,

you'd go under here

and then you would go into uh add for gift.

gift.

you would select it as a physical

product. So you have to create it as a

physical product. Um so for example, one

of their things that they're offering is

free shipping. So we're going to do it

like that. And then they titled it as

free priority shipping. So you could do

the same thing or free, you know, free shipping.

shipping.

And then we can show the original price

of this is normally four bucks. Um but

now it's free for them, right? And then

you would just add another free gift to

do the the other ones that they have here.

here.

Okay. Boom. So there you go. So now all

we got to do is just go back on the

website and make sure that this bundle

is added in. Um pretty pretty simple,

man. I mean that's how you really do it.

And now you're going to incentivize

people to spend more money because they

feel like they're getting a deal if they

do spend more money. Um, obviously like

adding in these full other options is probably really smart and I would highly

probably really smart and I would highly recommend doing so. Okay, so I'm just

recommend doing so. Okay, so I'm just going to give it a second here to load

going to give it a second here to load and then we should be good to go.

and then we should be good to go. Make sure that's saved and published

Make sure that's saved and published officially. Then you're just going to go

officially. Then you're just going to go into your online store and I'm going to

into your online store and I'm going to show you exactly how to connect this

show you exactly how to connect this directly to your store. Go to customize

directly to your store. Go to customize and on the left hand side just go to the

and on the left hand side just go to the apps here and just make sure that WPPY

apps here and just make sure that WPPY is turned on here. Once that's turned

is turned on here. Once that's turned on, then you go here and then it should

on, then you go here and then it should automatically pull up. Now, because you

automatically pull up. Now, because you already have the pricing breakdown here,

already have the pricing breakdown here, you don't need also here as well. So, I

you don't need also here as well. So, I just delete this here and then hit save.

just delete this here and then hit save. And then I'd also um actually you don't

And then I'd also um actually you don't need to do anything else. That's it.

need to do anything else. That's it. Another thing you could do here is make

Another thing you could do here is make sure that um you go to preview, make

sure that um you go to preview, make sure it all looks good and is blended in

sure it all looks good and is blended in nicely, which yeah, that looks pretty

nicely, which yeah, that looks pretty clean. Um and then you can uh inspect

clean. Um and then you can uh inspect element and look at it at the mobile

element and look at it at the mobile version as well.

version as well. Yeah. So there you go. Now you have a

Yeah. So there you go. Now you have a store, you have a bundle. Obviously, you

store, you have a bundle. Obviously, you would have, you know, fluff this out a

would have, you know, fluff this out a little bit better, make it closer

little bit better, make it closer resembled to the competitor. And now we

resembled to the competitor. And now we just now need to run some ads, right? So

just now need to run some ads, right? So we built the store. Let's start to

we built the store. Let's start to create some ads and get that process

create some ads and get that process going. All right. So to do this,

going. All right. So to do this, remember we want to create some image

remember we want to create some image ads that are kind of these native feed

ads that are kind of these native feed looking ads that kind of tell a long

looking ads that kind of tell a long form story. So I'm going to show you

form story. So I'm going to show you exactly how you can do this and give you

exactly how you can do this and give you the AI scripts and prompts to do this

the AI scripts and prompts to do this relatively quickly. It doesn't actually

relatively quickly. It doesn't actually take too much time. Um, you just got to

take too much time. Um, you just got to know what you're doing. And if you're

know what you're doing. And if you're new to all this, that's fine. And I'm

new to all this, that's fine. And I'm going to show you step by step. So

going to show you step by step. So remember, right, our competitor is

remember, right, our competitor is running a lot of video ads. So they are

running a lot of video ads. So they are finding a lot of success with that,

finding a lot of success with that, which is great. But we want to penetrate

which is great. But we want to penetrate the market without directly competing

the market without directly competing with them onetoone with some native

with them onetoone with some native image ads. So the first thing that we

image ads. So the first thing that we need to understand is we need to be able

need to understand is we need to be able to create really good high-quality

to create really good high-quality images. One of my favorite tools for

images. One of my favorite tools for that is Higsfield, right? because

that is Higsfield, right? because Hexfield not only creates really good

Hexfield not only creates really good images, but they can create realistic

images, but they can create realistic looking images that blend into the

looking images that blend into the Facebook feed naturally. Also, on the

Facebook feed naturally. Also, on the main resource document, I'm going to

main resource document, I'm going to provide you the AI scripts that I like

provide you the AI scripts that I like to use to get really good long form copy

to use to get really good long form copy and it's going to make it super easy to

and it's going to make it super easy to create messaging that speaks to our

create messaging that speaks to our ideal target audience and also find the

ideal target audience and also find the five different subniches of people we

five different subniches of people we can speak to and test a different

can speak to and test a different marketing angle.

marketing angle. So you can do this in either claude or

So you can do this in either claude or chatgbt. But the first step is to get

chatgbt. But the first step is to get some resource and information about our

some resource and information about our actual product. So we're going to go

actual product. So we're going to go into this document here, which once

into this document here, which once again is listed and linked below under

again is listed and linked below under this section of the document. Um, so

this section of the document. Um, so what we're going to do first is grab

what we're going to do first is grab this prompt and we want to inform the AI

this prompt and we want to inform the AI our product, our competitor, and some

our product, our competitor, and some information about our our product that

information about our our product that we can use to gather customer data so we

we can use to gather customer data so we know who to speak to. So, we're just

know who to speak to. So, we're just going to fill out each of these sections

going to fill out each of these sections one by one. So, with the first prompt

one by one. So, with the first prompt here, which is just training the AI, um

here, which is just training the AI, um I'm a brand owner creating an avitorial

I'm a brand owner creating an avitorial and long form copy

and long form copy and I need you to actually I wrote it

and I need you to actually I wrote it down here um for my brand which is named

down here um for my brand which is named XYZ brand and then I'm going to provide

XYZ brand and then I'm going to provide some information on Amazon and also my

some information on Amazon and also my competitor. Right? So, that's basically

competitor. Right? So, that's basically what this prompt is saying so we can

what this prompt is saying so we can gather as much data as possible. So,

gather as much data as possible. So, you're going to copy that into Claude or

you're going to copy that into Claude or Chat GBT. What's the difference? Well,

Chat GBT. What's the difference? Well, Claude is a little bit better when it

Claude is a little bit better when it comes to copywriting and creative work.

comes to copywriting and creative work. Chat GBT is more better for um when it

Chat GBT is more better for um when it comes to specific tasks. So, both of

comes to specific tasks. So, both of them can work really well. Up to you,

them can work really well. Up to you, but I'm going to use Claude. So, for the

but I'm going to use Claude. So, for the product name, I'm just going to name it

product name, I'm just going to name it the same product as my store, right? So,

the same product as my store, right? So, I forgot what I actually called it. I

I forgot what I actually called it. I think I called it sleepy. I'm going to

think I called it sleepy. I'm going to uh provide information. So this is not

uh provide information. So this is not supposed to be I'm brand coding aviator

supposed to be I'm brand coding aviator long

long form copy my product which is actually

form copy my product which is actually this is not the name of the product but

this is not the name of the product but the actual what the product actually is.

the actual what the product actually is. So as a quick refresher this is a smart

So as a quick refresher this is a smart EMS sleep device

EMS sleep device for people that snore.

for people that snore. Okay, which is a smart EMS sleep device

Okay, which is a smart EMS sleep device for people that snore. I'm going to

for people that snore. I'm going to provide information about my product

provide information about my product that I need you to use to create a

that I need you to use to create a winning aviator and ad copy, right? An

winning aviator and ad copy, right? An avatar is long form, you know, copy on a

avatar is long form, you know, copy on a website and ad copy from first take a a

website and ad copy from first take a a look at the reviews and the product

look at the reviews and the product listing of a similar product on Amazon.

listing of a similar product on Amazon. So, let's go on Amazon and try to find

So, let's go on Amazon and try to find this product. So, all I did was go into

this product. So, all I did was go into Amazon and typed in Smart EMS snoring

Amazon and typed in Smart EMS snoring and boom, we got the product here. Now,

and boom, we got the product here. Now, I will say that there are no reviews,

I will say that there are no reviews, which will make this kind of difficult

which will make this kind of difficult for us to get more customer data.

for us to get more customer data. Difficult, but not hard. So, let me look

Difficult, but not hard. So, let me look a little bit longer to see if I can find

a little bit longer to see if I can find something with actual reviews. Okay, so

something with actual reviews. Okay, so I found another one here that has actual

I found another one here that has actual reviews, which is super important. Um,

reviews, which is super important. Um, so this is good. It looks a little

so this is good. It looks a little different, but does the exact same

different, but does the exact same thing, right? You just put it on your

thing, right? You just put it on your chin there, and it helps with all that

chin there, and it helps with all that fun jazz. So, I'm actually going to grab

fun jazz. So, I'm actually going to grab the link for this one. Going to go back

the link for this one. Going to go back into Claude, and we're going to put the

into Claude, and we're going to put the Amazon listing.

Amazon listing. Boom. So, that's the Amazon listing. We

Boom. So, that's the Amazon listing. We also want some reviews. So, one of the

also want some reviews. So, one of the tools that I love to use is called um

tools that I love to use is called um product review export, right? So, this

product review export, right? So, this is the tool itself. And if I go to the

is the tool itself. And if I go to the listing here that has reviews,

listing here that has reviews, I can uh click on the reviews here. I

I can uh click on the reviews here. I can click on actually need to log in. So

can click on actually need to log in. So give me a second to log in. Sorry. A

give me a second to log in. Sorry. A better one to use is actually this one

better one to use is actually this one called Amazon reviews exporter. And what

called Amazon reviews exporter. And what I'm going to do is download as many

I'm going to do is download as many reviews as possible. Well, that's one

reviews as possible. Well, that's one option. But what I'm actually going to

option. But what I'm actually going to do is download um 100 of the most

do is download um 100 of the most helpful reviews. Now, this doesn't have

helpful reviews. Now, this doesn't have 100 reviews, so it's just going to do as

100 reviews, so it's just going to do as much as possible, and it's going to

much as possible, and it's going to create a file that we can upload back

create a file that we can upload back into Claude and make this super easy to

into Claude and make this super easy to get customer data and information about

get customer data and information about this product.

this product. Sweet. So, now we got the file here. So,

Sweet. So, now we got the file here. So, we're just going to drop that into

we're just going to drop that into Claude. Um, so now it has a reviews. And

Claude. Um, so now it has a reviews. And then we also want the link to our

then we also want the link to our competitor as well, the one that we've

competitor as well, the one that we've been already taking a look at. So, this

been already taking a look at. So, this is this guy here. Boom. Grab that. Go

is this guy here. Boom. Grab that. Go back into Claude.

back into Claude. Boom. Boom. And then we just hit enter.

Boom. Boom. And then we just hit enter. So, Cloud's going to do its thing. It's

So, Cloud's going to do its thing. It's going to do its research. Sometimes it

going to do its research. Sometimes it can't scrape the information directly,

can't scrape the information directly, so it's going to fail and then try

so it's going to fail and then try another way to scrape it. Um, but you

another way to scrape it. Um, but you can see here, it's going to start off by

can see here, it's going to start off by reading the CSV file, which is the

reading the CSV file, which is the reviews from the listing. Um, the more

reviews from the listing. Um, the more reviews, obviously, the better. but it

reviews, obviously, the better. but it was able to quickly do that and now it's

was able to quickly do that and now it's going to go through the Amazon listing

going to go through the Amazon listing and then it's just going to do its

and then it's just going to do its little fun jazz. So, we're going to let

little fun jazz. So, we're going to let it kind of do all the scraping and

it kind of do all the scraping and information it needs. And once it does

information it needs. And once it does that, it's going to have a full detailed

that, it's going to have a full detailed understanding of our product, our target

understanding of our product, our target audiences, and the different subniches

audiences, and the different subniches we can speak to. All right, so now we

we can speak to. All right, so now we have a full detailed analysis report of

have a full detailed analysis report of our target audience. So, if you weren't

our target audience. So, if you weren't too familiar with the product before and

too familiar with the product before and the target audience, now you should be

the target audience, now you should be really, really, really understanding of

really, really, really understanding of everything. Um, so definitely get a

everything. Um, so definitely get a really good breakdown of the target

really good breakdown of the target audience to do a deep dive, biggest pain

audience to do a deep dive, biggest pain points and issues. Um, once this is done

points and issues. Um, once this is done and you actually read through this and

and you actually read through this and get a a general understanding. From

get a a general understanding. From there, we're just going to go back into

there, we're just going to go back into the AI scripts and we're going to try to

the AI scripts and we're going to try to find an audience angle, right? We want

find an audience angle, right? We want to find different subniches of people

to find different subniches of people that are most likely to purchase a

that are most likely to purchase a product like this. We have somewhat of a

product like this. We have somewhat of a full deep dive and understanding, but

full deep dive and understanding, but we're going to tell the AI to scrape a

we're going to tell the AI to scrape a ton of different websites, Reddit

ton of different websites, Reddit forums, review posts, so we know exactly

forums, review posts, so we know exactly who's suffering from the these problems,

who's suffering from the these problems, what they're saying, and how they're

what they're saying, and how they're speaking about the problem, so we can

speaking about the problem, so we can create some really good long- form copy

create some really good long- form copy that we can use to create messaging that

that we can use to create messaging that speaks directly to them. Now, as an

speaks directly to them. Now, as an additional reminder, let me go back to

additional reminder, let me go back to the actual um document here,

the actual um document here, right? So, if you're still familiar, not

right? So, if you're still familiar, not so familiar with this type of marketing

so familiar with this type of marketing strategy and why it works so well, the

strategy and why it works so well, the whole goal here is to create copy as if

whole goal here is to create copy as if a person in a lot of cases of, you know,

a person in a lot of cases of, you know, middle-aged to older women wanted to

middle-aged to older women wanted to just share a late night post to her

just share a late night post to her friends and family on Facebook. The goal

friends and family on Facebook. The goal is to speak from a perspective of having

is to speak from a perspective of having an aha moment. Realizing something that

an aha moment. Realizing something that you were struggling for so long and

you were struggling for so long and realizing that the the solution to this

realizing that the the solution to this problem was such a simple and easy fix

problem was such a simple and easy fix and you wanted to share that with

and you wanted to share that with everyone because of how painful the

everyone because of how painful the problems you're going through. The copy

problems you're going through. The copy is really really long and you might say

is really really long and you might say to yourself, there's no way someone's

to yourself, there's no way someone's reading this entire copy and then just

reading this entire copy and then just going to my product page and buying.

going to my product page and buying. you'll be really really wrong in

you'll be really really wrong in thinking that because this is one of the

thinking that because this is one of the most high converting ways to get people

most high converting ways to get people to convert spend and um being a you know

to convert spend and um being a you know a purchasing customer just from this

a purchasing customer just from this type of long form copy. Now I really

type of long form copy. Now I really recommend going through and reading some

recommend going through and reading some of this. Obviously it's a lot. So if you

of this. Obviously it's a lot. So if you don't want to do it that's fine but you

don't want to do it that's fine but you want to understand why these work so

want to understand why these work so well. Right? So one of the things is

well. Right? So one of the things is that if you're terrified that your

that if you're terrified that your senior moments are actually early

senior moments are actually early dementia read this first. Right? So, we

dementia read this first. Right? So, we hook you in with a really strong opening

hook you in with a really strong opening sentence and then we have a lot of long

sentence and then we have a lot of long copy that speaks about pain and problems

copy that speaks about pain and problems and real life scenarios and examples

and real life scenarios and examples that people can relate to. And the

that people can relate to. And the consumer is just reading this and

consumer is just reading this and reading this like a blog post or an

reading this like a blog post or an article and it they're so infactuated

article and it they're so infactuated they don't even realize it's an ad,

they don't even realize it's an ad, right? And that's one of the biggest

right? And that's one of the biggest reasons why this does so well is because

reasons why this does so well is because it's disguised as an ad and it talks

it's disguised as an ad and it talks about all the problems. It normally

about all the problems. It normally introduces some level of expert opinion.

introduces some level of expert opinion. doctors talked about this report or

doctors talked about this report or psychiatrists talked about this um you

psychiatrists talked about this um you know review or this product right so

know review or this product right so it's paired with trust um authority

it's paired with trust um authority scarcity as well and there's a lot of

scarcity as well and there's a lot of great messaging and copying that allows

great messaging and copying that allows this to be really good so the problem

this to be really good so the problem though is that a lot of people go into

though is that a lot of people go into this they'll find this product and

this they'll find this product and they'll their ads will be like hey if

they'll their ads will be like hey if you're sleep or struggling to sleep at

you're sleep or struggling to sleep at night or you're always snoring get this

night or you're always snoring get this product we need to define the you or the

product we need to define the you or the who right who are we speaking to and

who right who are we speaking to and that's what this prompt does. So, five

that's what this prompt does. So, five unique subniches for EMS anti-storing

unique subniches for EMS anti-storing devices. So, we now know who we can

devices. So, we now know who we can speak to. The relationship refugees,

speak to. The relationship refugees, right? So, the people in relationships,

right? So, the people in relationships, married partner, couples on the brick of

married partner, couples on the brick of separate rooms, right? So, that's one

separate rooms, right? So, that's one audience.

audience. There are the CPAP rebels. So, people

There are the CPAP rebels. So, people that are suffering, you know, with CPAP

that are suffering, you know, with CPAP machines and especially frequent

machines and especially frequent travelers,

travelers, right? Right? And it's giving you a

right? Right? And it's giving you a breakdown on who these people are, how

breakdown on who these people are, how you can speak to them. And the way it

you can speak to them. And the way it gathered all this information, by the

gathered all this information, by the way, you can see here is that they

way, you can see here is that they scroll through um and scraped a ton of

scroll through um and scraped a ton of forms and information about people

forms and information about people suffering from these issues and why they

suffering from these issues and why they would want the product in the first

would want the product in the first place, right? So AI is really powerful.

place, right? So AI is really powerful. So you have to use it powerful.

So you have to use it powerful. Sweet. So now we're going to go into the

Sweet. So now we're going to go into the third niche, the exhausted achievers.

third niche, the exhausted achievers. Youngish professionals 30 to 50 whose

Youngish professionals 30 to 50 whose snoring is destroying their career

snoring is destroying their career performance.

performance. Uh the weight gain warriors. Oh, this

Uh the weight gain warriors. Oh, this could be a really good one. People that

could be a really good one. People that are putting on a lot of weight and

are putting on a lot of weight and starting to snore more than they used

starting to snore more than they used to. And then the new parent survivors.

to. And then the new parent survivors. All right. So, these are five really

All right. So, these are five really good specific people we can talk to. So,

good specific people we can talk to. So, we've done our deep dive. We know the

we've done our deep dive. We know the different angles. Now, let's get ready

different angles. Now, let's get ready to create some long form copy. It first

to create some long form copy. It first starts off with a really good hook. And

starts off with a really good hook. And we need to create different hooks and

we need to create different hooks and different messaging scripts for each

different messaging scripts for each individual person. The reason why we're

individual person. The reason why we're going to do this is because we want to

going to do this is because we want to test this and test different audiences

test this and test different audiences without blowing through an entire

without blowing through an entire budget. If you were to try to test all

budget. If you were to try to test all five of these subniches, you can spend a

five of these subniches, you can spend a lot of money and maybe none of them end

lot of money and maybe none of them end up working out for you, right? So, the

up working out for you, right? So, the most effective way to do this is

most effective way to do this is actually under the launching ad

actually under the launching ad strategy. We like to launch something

strategy. We like to launch something called a CBO campaign, which stands for

called a CBO campaign, which stands for campaign budget optimization with the

campaign budget optimization with the goal of having five different adsets,

goal of having five different adsets, the five different subniches. Um, be the

the five different subniches. Um, be the target audiences that we speak to. And

target audiences that we speak to. And the goal for us is to launch this under

the goal for us is to launch this under CBO campaign so Facebook's algorithm and

CBO campaign so Facebook's algorithm and data can figure out which campaign and

data can figure out which campaign and which audience is most likely to convert

which audience is most likely to convert for us. And we're going to be using the

for us. And we're going to be using the same five images across each individual

same five images across each individual ad set. and the pictures are going to be

ad set. and the pictures are going to be the exact same, but the only thing

the exact same, but the only thing that's going to change is the copy and

that's going to change is the copy and messaging in that. And I'll show you an

messaging in that. And I'll show you an example in the ad dashboard in just a

example in the ad dashboard in just a moment. Uh, but that's exactly what we

moment. Uh, but that's exactly what we want to do. All right, so first things

want to do. All right, so first things first, we need a piece of long form copy

first, we need a piece of long form copy for five different niches or subniches

for five different niches or subniches or angles. So, let's start off by doing

or angles. So, let's start off by doing that. So, go into creating strong hooks

that. So, go into creating strong hooks here. Copy this into the same exact

here. Copy this into the same exact cloud project and you paste that in. And

cloud project and you paste that in. And the only thing you have to change is the

the only thing you have to change is the angle.

angle. And to do this, the angle, you're just

And to do this, the angle, you're just going to do one angle at a time. Now,

going to do one angle at a time. Now, for this tutorial, I think I'm only

for this tutorial, I think I'm only going to just do two to show you guys

going to just do two to show you guys what that looks like. Um, but you would

what that looks like. Um, but you would want to do all five to cover all your

want to do all five to cover all your bases. Great thing about doing all five

bases. Great thing about doing all five under a CBO campaign, you won't spend

under a CBO campaign, you won't spend any extra money by doing so. Um, or blow

any extra money by doing so. Um, or blow any extra money by testing as many

any extra money by testing as many campaigns. All right. So, and these, by

campaigns. All right. So, and these, by the way, are not just five random

the way, are not just five random subniches. These are five of the most

subniches. These are five of the most likely subniches to convert for you. So,

likely subniches to convert for you. So, we're just going to grab here, copy this

we're just going to grab here, copy this here, and then paste it in where it says

here, and then paste it in where it says angle. Boom. And now, it's going to

angle. Boom. And now, it's going to start off by giving you 10 really good

start off by giving you 10 really good engaging hooks. This is important

engaging hooks. This is important because the the way we hook people into

because the the way we hook people into reading the long form copy starts off

reading the long form copy starts off with the first sentence. And we got to

with the first sentence. And we got to really make sure we nail this. So, we

really make sure we nail this. So, we want to go through here. It's going to

want to go through here. It's going to give us some different hooks here. Okay.

give us some different hooks here. Okay. So, 10 fair and scarcity driven hooks

So, 10 fair and scarcity driven hooks for your relationship refugees.

for your relationship refugees. Um, so this is the first hook. The night

Um, so this is the first hook. The night my wife didn't come back to bed, I knew

my wife didn't come back to bed, I knew her marriage was over. She'd been

her marriage was over. She'd been sleeping in our guest room for 3 weeks.

sleeping in our guest room for 3 weeks. And that morning, I saw her googling how

And that morning, I saw her googling how to tell your husband you want a divorce.

to tell your husband you want a divorce. All because of my snoring. I had 30 days

All because of my snoring. I had 30 days to fix this or I was going to lose the

to fix this or I was going to lose the love of my life forever. Here's what

love of my life forever. Here's what happened next. That is a good hulk if

happened next. That is a good hulk if I've ever heard of one. A little bit

I've ever heard of one. A little bit lengthy, but that's fine. Like that's a

lengthy, but that's fine. Like that's a good way to wrap somebody in that. I'm

good way to wrap somebody in that. I'm already loving that first one. And it

already loving that first one. And it also breaks down, right? like we're

also breaks down, right? like we're trying to have an aha story framework

trying to have an aha story framework where it's like I've been struggling

where it's like I've been struggling with this issue. Here's what's been

with this issue. Here's what's been happening. Here's that aha moment. I

happening. Here's that aha moment. I never thought I'd uh be one of those

never thought I'd uh be one of those couples sleeping in separate bedrooms,

couples sleeping in separate bedrooms, but after 6 months apart, I barely

but after 6 months apart, I barely recognized my wife anymore. We were

recognized my wife anymore. We were roommates who occasionally had sex. The

roommates who occasionally had sex. The worst part, our friends. Okay, maybe we

worst part, our friends. Okay, maybe we don't say that on Facebook. I don't

don't say that on Facebook. I don't think that's a bad thing, but I wouldn't

think that's a bad thing, but I wouldn't want to risk it. Um, you could also

want to risk it. Um, you could also just, you know, change that for

just, you know, change that for intercourse or something. Um, yeah. So,

intercourse or something. Um, yeah. So, you get five really good hooks here. So,

you get five really good hooks here. So, I like this hook. So, now all we have to

I like this hook. So, now all we have to do next is go through and I would, if I

do next is go through and I would, if I were you, I would sit down and read all

were you, I would sit down and read all those and and use some deductive

those and and use some deductive reasoning and logic to decide which one,

reasoning and logic to decide which one, right? Some of you guys might say,

right? Some of you guys might say, "Well, I don't know which one is the

"Well, I don't know which one is the best. How do I know which one?" Just

best. How do I know which one?" Just pick one. Um, you know, like use a

pick one. Um, you know, like use a little bit of your brain power to figure

little bit of your brain power to figure out which one sounds the best and is

out which one sounds the best and is most enticing. So, now we're just going

most enticing. So, now we're just going to copy this last prompt here.

to copy this last prompt here. Boom. We're going to go back in here and

Boom. We're going to go back in here and we're just going to map out and replace

we're just going to map out and replace the things we need to replace. So, um,

the things we need to replace. So, um, we're going to change the name. Add copy

we're going to change the name. Add copy for. We're going to call this the

for. We're going to call this the sleepy.

sleepy. I don't know what we call this. What we

I don't know what we call this. What we call this? They call this sleep clear.

call this? They call this sleep clear. All right, cool. We're going to do the

All right, cool. We're going to do the sleepy

sleepy clair. Doesn't doesn't really matter.

clair. Doesn't doesn't really matter. Whatever you named this. Um, now for the

Whatever you named this. Um, now for the hook here, we're just going to grab the

hook here, we're just going to grab the same hook here.

same hook here. Boom.

Boom. And then the detailed angle will be that

And then the detailed angle will be that same angle here from earlier above which

same angle here from earlier above which was the subniche of

this audience here. Did I pass it? Nope. This audience here. Relationship

This audience here. Relationship refugees.

refugees. Boom.

Boom. And then you hit enter. And now we wait

And then you hit enter. And now we wait for the long form copy. Now, what I just

for the long form copy. Now, what I just did, create a hook for that angle.

did, create a hook for that angle. You're going to want to do this for

You're going to want to do this for literally all of the other four

literally all of the other four subniches. Okay, we're going to do that.

subniches. Okay, we're going to do that. Um, we also don't like I don't want all

Um, we also don't like I don't want all these lines in here. Uh, I should have

these lines in here. Uh, I should have wrote in the script here, don't add any

wrote in the script here, don't add any lines or lines of separation, but that's

lines or lines of separation, but that's fine. What we can do is just copy and

fine. What we can do is just copy and then remove it afterwards. But, um, the

then remove it afterwards. But, um, the night my wife didn't come back to bed,

night my wife didn't come back to bed, right? And you can see here it's going

right? And you can see here it's going to give you some long for messaging and

to give you some long for messaging and copy,

copy, right? It's broken down into subsections

right? It's broken down into subsections which you can kind of quickly read

which you can kind of quickly read through. I would read through this and

through. I would read through this and make sure it sounds congruent in like an

make sure it sounds congruent in like an actual story.

actual story. Okay. Sleep apnea blah blah blah blah

Okay. Sleep apnea blah blah blah blah blah. It's got a really long copy right

blah. It's got a really long copy right here, right? Like super long copy. Um

here, right? Like super long copy. Um yeah, sweet. We're going to do this for

yeah, sweet. We're going to do this for one more

angle just so I can have this and show you guys how to set this up in the ads

you guys how to set this up in the ads account. But yeah, guys, we're almost

account. But yeah, guys, we're almost almost done here. Uh how long have we

almost done here. Uh how long have we been recording? About an hour and 20

been recording? About an hour and 20 minutes. Sick. All right, cool. So,

minutes. Sick. All right, cool. So, let's keep keeps on keeping on, man. I

let's keep keeps on keeping on, man. I mean, it is long copy. 1,200 to 1500

mean, it is long copy. 1,200 to 1500 words, right? It's really long copy. Um

words, right? It's really long copy. Um and then here you go. Here's the name

and then here you go. Here's the name drop, right? It's called Sleep Clare.

drop, right? It's called Sleep Clare. It's not a gimmick. It's not useless.

It's not a gimmick. It's not useless. blah blah blah blah. Boom. Okay, great.

blah blah blah blah. Boom. Okay, great. So, that's one thing here. Um, you can

So, that's one thing here. Um, you can put this on a Google doc and have this

put this on a Google doc and have this saved and ready to go. So, now we're

saved and ready to go. So, now we're just going to do this one more time,

just going to do this one more time, right? So, now what we're going to do is

right? So, now what we're going to do is go back to

go back to this prompt here.

this prompt here. Then, we're going to go back to Claude,

Then, we're going to go back to Claude, paste that in. We're going to go into

paste that in. We're going to go into the angle.

the angle. Now, we did that first angle which were

Now, we did that first angle which were the couples. Now, let's do a separate

the couples. Now, let's do a separate angle.

angle. Go back up here. Might be smart to have

Go back up here. Might be smart to have the angles on a separate document or

the angles on a separate document or somewhere else written down so you don't

somewhere else written down so you don't have to keep scrolling back all the way

have to keep scrolling back all the way up in the chat.

up in the chat. So, you can do this. The CPAP rebels.

Paste that there. Boom. Now, again, I would I would read through this and make

would I would read through this and make sure this all sounds good and align. Um,

sure this all sounds good and align. Um, just go through, skim through it real

just go through, skim through it real quick, make sure it makes sense. But now

quick, make sure it makes sense. But now we can now move on to this next one. I

we can now move on to this next one. I turned my son's invitation to go to

turned my son's invitation to go to camping for 60th birthday. I turned down

camping for 60th birthday. I turned down my son's invitation to go to camping for

my son's invitation to go to camping for 60th birthday. Not because I didn't want

60th birthday. Not because I didn't want to go, because I couldn't bring my CPAT

to go, because I couldn't bring my CPAT machine. Okay. I got offered the

machine. Okay. I got offered the promotion. I think these hooks are

promotion. I think these hooks are taking a little too long to get into the

taking a little too long to get into the point here. I'm 48 years old, divorced

point here. I'm 48 years old, divorced for two years. Yeah, these are these are

for two years. Yeah, these are these are save for two years. These are too long.

save for two years. These are too long. So, I'm going to tell the I'm going to

So, I'm going to tell the I'm going to tell the the AI like, yo, these are

tell the the AI like, yo, these are these are these hooks are way too long.

these are these hooks are way too long. Last winter we had a power outage, but

Last winter we had a power outage, but these hooks are way too long and take

these hooks are way too long and take forever to get to

forever to get to the point.

the point. Re recreate

Re recreate 10. Yeah, we'll do 10 more hooks without

10. Yeah, we'll do 10 more hooks without a detailed breakdown. Breakdown for each

a detailed breakdown. Breakdown for each hook. We'll do five. Actually,

hook. We'll do five. Actually, just give me five breakdown. All right.

just give me five breakdown. All right. And I don't want like I'm saying I don't

And I don't want like I'm saying I don't want the detailed breakdown. I don't

want the detailed breakdown. I don't need all this. I just want to see the

need all this. I just want to see the hooks. These are way too long and take

hooks. These are way too long and take forever to get to the point. RK. Five

forever to get to the point. RK. Five more hooks without a detailed breakdown

more hooks without a detailed breakdown for each hook. And

for each hook. And uh let's let's do that.

uh let's let's do that. Yeah. See, like it's it's going to keep

Yeah. See, like it's it's going to keep going on and on and on and on. Like this

going on and on and on and on. Like this is good to know and learn everything,

is good to know and learn everything, but for the sake of a tutorial video,

but for the sake of a tutorial video, we're going to um

we're going to nail that down to five. This is well too detailed. Take forever

This is well too detailed. Take forever here. Okay,

here. Okay, cool. Let's let's just do five. I don't

cool. Let's let's just do five. I don't want a detailed report per hook, man.

want a detailed report per hook, man. Like, it's taking forever. We did copy

Like, it's taking forever. We did copy this 10 needy cooks. Okay, cool. Just

this 10 needy cooks. Okay, cool. Just give me some quick quick hooks, man. All

give me some quick quick hooks, man. All right, I turned on a once in a lifetime.

right, I turned on a once in a lifetime. This is still way too long.

This is still way too long. AI is great. It's not perfect, though.

AI is great. It's not perfect, though. So, u So, now been dating Rebecca for

So, u So, now been dating Rebecca for six weeks. She has no idea I use a CPAT

six weeks. She has no idea I use a CPAT machine. Okay.

Yeah, these are still way too long. What? What? you can also do too is

What? What? you can also do too is in this example here, if you do have a

in this example here, if you do have a competitor that is testing something

competitor that is testing something similar like this one here,

similar like this one here, I would even copy this and say, "Hey,

I would even copy this and say, "Hey, once again,

this is too long." Here is an example of the style and length I'm going for.

the style and length I'm going for. recreate five hooks that fit this

recreate five hooks that fit this structure,

structure, right? You don't want it to be too too

right? You don't want it to be too too long, right, before it get starts

long, right, before it get starts getting into the story. And I like how

getting into the story. And I like how this hook actually highlights that CPAT

this hook actually highlights that CPAT machine. So, here we go. This is this is

machine. So, here we go. This is this is way better. I cancel my son's

way better. I cancel my son's temperature because there's no

temperature because there's no electricity at the campsite. Then my

electricity at the campsite. Then my buddy showed me a device that changed

buddy showed me a device that changed everything. Okay. All right. That

everything. Okay. All right. That doesn't highlight CPAP machine, though.

doesn't highlight CPAP machine, though. I've been dating for uh her for two

I've been dating for uh her for two months and still doesn't know I need a

months and still doesn't know I need a CPAP until I found something that

CPAP until I found something that eliminated the problem in 8 weeks. Okay,

eliminated the problem in 8 weeks. Okay, that's better. My 32 thou 3200 travel

that's better. My 32 thou 3200 travel CPAP sits in a drawer unused because I

CPAP sits in a drawer unused because I divorc discovered a pocket-size

divorc discovered a pocket-size alternative that actually worked. Boom.

alternative that actually worked. Boom. That's good. Planning my retirement.

That's good. Planning my retirement. Okay. All right. I like this one because

Okay. All right. I like this one because it it talks about the CPAT machine so

it it talks about the CPAT machine so people that are interested or intrigued

people that are interested or intrigued by that would actually listen. And it

by that would actually listen. And it also leaves an open loop, right? Until I

also leaves an open loop, right? Until I discover this pocket-size alternative.

discover this pocket-size alternative. Now I got to figure out what the

Now I got to figure out what the alternative is. All right, great. Now we

alternative is. All right, great. Now we just go back to this

just go back to this and we just do exactly what we need to

and we just do exactly what we need to do. So once again, boom.

do. So once again, boom. The product name. I I keep forgetting

The product name. I I keep forgetting what I'm calling this thing. Sleepy

what I'm calling this thing. Sleepy clear, I think I called this or sleepy.

clear, I think I called this or sleepy. I I do not remember. Obviously, you

I I do not remember. Obviously, you would have more attention to detail than

would have more attention to detail than I am with the name of your product, but

I am with the name of your product, but you do that. And then the detail angle

you do that. And then the detail angle is a CPAP people.

is a CPAP people. Let's see exactly what we want to

Let's see exactly what we want to what how do we call this CPAP warriors I

what how do we call this CPAP warriors I think.

think. Um damn we got to scroll all the way up.

Um damn we got to scroll all the way up. As you can see this can get tedious. So

As you can see this can get tedious. So I would recommend you just write down

I would recommend you just write down the names of these. All right. So CPAP

the names of these. All right. So CPAP rebels.

rebels. Boom. And I'm going to add a note at the

Boom. And I'm going to add a note at the end here.

end here. Do not put any lines of separation

Do not put any lines of separation between the the long copy.

between the the long copy. Okay. So, you would do this three more

Okay. So, you would do this three more times. And then from here, all we got to

times. And then from here, all we got to do is generate the images. I like to use

do is generate the images. I like to use between five to 10ish images. For the

between five to 10ish images. For the sake of this example, I'm just going to

sake of this example, I'm just going to do three. You should do a minimum of

do three. You should do a minimum of three, no more than 10. Um, and here we

three, no more than 10. Um, and here we go. Now, we're getting the long form

go. Now, we're getting the long form copy. My 3000 travel CPAP sits in a

copy. My 3000 travel CPAP sits in a drawer unused because I discovered a

drawer unused because I discovered a pocket size alternative that actually

pocket size alternative that actually works. Great.

Cool. So, yeah, read through this, make sure this is good. Um, that aha moment,

sure this is good. Um, that aha moment, right? Like I was using this EMS or I

right? Like I was using this EMS or I was using the CPAT machine for so long

was using the CPAT machine for so long until I discovered this small

until I discovered this small alternative and solution. Um, great. So,

alternative and solution. Um, great. So, now as that generates, now we just got

now as that generates, now we just got to generate some images. And the best

to generate some images. And the best tool like I had mentioned is Higfield.

tool like I had mentioned is Higfield. All right. So I like to use Hakesfield's

All right. So I like to use Hakesfield's pro plan because it gives me pretty much

pro plan because it gives me pretty much unlimited usage of uh generating images.

unlimited usage of uh generating images. As you can see here, we can generate

As you can see here, we can generate realistic looking people doing realistic

realistic looking people doing realistic looking things um or in a realistic

looking things um or in a realistic looking way. So we want to generate

looking way. So we want to generate these selfie style photos that look like

these selfie style photos that look like natural images. It doesn't always have

natural images. It doesn't always have to be selfie style photos. It could just

to be selfie style photos. It could just be anything. Um, we want to generate

be anything. Um, we want to generate these realistic looking images that

these realistic looking images that would naturally appear on a Facebook

would naturally appear on a Facebook feed and blend in as if it's a natural

feed and blend in as if it's a natural image. So, because we're talking about

image. So, because we're talking about sleeping and snoring, um, there's a

sleeping and snoring, um, there's a couple ways you can do this. Um, if you

couple ways you can do this. Um, if you want to off the top of your brain, you

want to off the top of your brain, you can just start prompting the AI tool to

can just start prompting the AI tool to do it yourself. I always recommend using

do it yourself. I always recommend using Hakesville Soul and going into realistic

Hakesville Soul and going into realistic for generating realistic people. And we

for generating realistic people. And we want to do one by one or square photos.

want to do one by one or square photos. So, we change this format to a one by

So, we change this format to a one by one here. So, um, what I would

one here. So, um, what I would personally do is just start off by

personally do is just start off by thinking for a second, um, my target

thinking for a second, um, my target demographic, right? One of the things we

demographic, right? One of the things we can look back at, um, great, it

can look back at, um, great, it generated all this copy, the target

generated all this copy, the target demo, right? So, we have that detail

demo, right? So, we have that detail analysis report for a reason. We want to

analysis report for a reason. We want to make sure we understand who we're

make sure we understand who we're speaking to. A lot of times stuff like

speaking to. A lot of times stuff like this is going to be ideally women. Um,

this is going to be ideally women. Um, but it's between people 40 to 65,

but it's between people 40 to 65, predominantly males. So, I'm glad that I

predominantly males. So, I'm glad that I actually checked that because

actually checked that because that's actually important to understand.

that's actually important to understand. So, now we know it's mostly men we can

So, now we know it's mostly men we can speak to, but we can also have women in

speak to, but we can also have women in there as well. Um, a lot of the long

there as well. Um, a lot of the long form copy too, I believe. We want to

form copy too, I believe. We want to double check that. I believe it's

double check that. I believe it's speaking from the perspective of a man,

speaking from the perspective of a man, right? I think the one most recently was

right? I think the one most recently was um before this was a man. And then boom,

um before this was a man. And then boom, boom,

boom, boom, boom, boom. Can go camp with my

boom, boom, boom. Can go camp with my brothers. So, seems like it's mostly

brothers. So, seems like it's mostly speaking from a man's perspective. So,

speaking from a man's perspective. So, we can generate a picture of a man. So,

we can generate a picture of a man. So, we do like um generate a picture of a

we do like um generate a picture of a middle-aged man

sitting on his bed looking upset or confus uh

on his bed looking upset or confus uh looking upset.

looking upset. I like to start off here. Just a simple

I like to start off here. Just a simple prompt. I'm going to generate two

prompt. I'm going to generate two images. It's going to take up a credit.

images. It's going to take up a credit. um with Hicksfield here have a man a

um with Hicksfield here have a man a middle-aged man sitting on his bed

middle-aged man sitting on his bed in

in his modern modern looking

his modern modern looking home

home looking upset. Okay, now we're going to

looking upset. Okay, now we're going to hit generate there. Now, if you're like

hit generate there. Now, if you're like trying to figure out like what kind of

trying to figure out like what kind of images should I generate? For one, once

images should I generate? For one, once again, you can look at your competitor

again, you can look at your competitor and see what they're doing. This person

and see what they're doing. This person is doing like a picture plus a caption

is doing like a picture plus a caption at the top. You don't need to start off

at the top. You don't need to start off with that, but like this is a great

with that, but like this is a great image. Actually, I think this is

image. Actually, I think this is actually a really great image because

actually a really great image because it's like a man and a wife. That could

it's like a man and a wife. That could be actually a really good prompt there.

be actually a really good prompt there. So, that could be good. This could be

So, that could be good. This could be good too, right? Generate a person with

good too, right? Generate a person with a CPAT machine. So, that's another

a CPAT machine. So, that's another prompt we could do. Generate a middle-ag

prompt we could do. Generate a middle-ag generate a picture

generate a picture of a middle-aged middle-aged woman with

of a middle-aged middle-aged woman with a CPAT machine sitting next to her

a CPAT machine sitting next to her husband on the bed

husband on the bed or

or laying.

Okay. So, the goal here is to evoke an emotion. We don't want to do anything

emotion. We don't want to do anything too crazy. It shouldn't be disgusting.

too crazy. It shouldn't be disgusting. It shouldn't be against terms of

It shouldn't be against terms of services. It should be just natural

services. It should be just natural native images that capture a moment in

native images that capture a moment in time. Okay. Um, okay. These aren't bad

time. Okay. Um, okay. These aren't bad starts, but we definitely could generate

starts, but we definitely could generate some better pictures here. I do I also

some better pictures here. I do I also recommend don't generate naked people or

recommend don't generate naked people or use naked people in your ads. This isn't

use naked people in your ads. This isn't bad. Um, one of the things we can do, by

bad. Um, one of the things we can do, by the way, if you like really suck at

the way, if you like really suck at prompting, you can find some images.

prompting, you can find some images. Okay. Uh, is this the wrong ad account?

Okay. Uh, is this the wrong ad account? Yes, we can find some images like this

Yes, we can find some images like this one here. Go to see add details. We can

one here. Go to see add details. We can take a picture or screenshot of this and

take a picture or screenshot of this and we can actually upload this to Xfield.

we can actually upload this to Xfield. So, now we got um we got a we got

So, now we got um we got a we got another generation here, which is dope.

another generation here, which is dope. The CPAT machine is there. We should

The CPAT machine is there. We should have we should have said like um

have we should have said like um generate a picture of a middle-aged

generate a picture of a middle-aged woman with a CPAT machine and a mask

woman with a CPAT machine and a mask from the machine on her face laying up

from the machine on her face laying up to her laying next to her husband on the

to her laying next to her husband on the bed. So we can also just take our

bed. So we can also just take our competitor's images and actually just

competitor's images and actually just upload them to Hickfield Soul. And

upload them to Hickfield Soul. And Hickfield Soul only allows you to use a

Hickfield Soul only allows you to use a image or a prompt at one at a time to

image or a prompt at one at a time to generate images. So, we can take that

generate images. So, we can take that one from our competitor, make sure it's

one from our competitor, make sure it's a one by one, and we also can regenerate

a one by one, and we also can regenerate our competitor's images and have them

our competitor's images and have them kind of slightly look a little

kind of slightly look a little different. So, we can replicate that as

different. So, we can replicate that as well. So, pretty cool thing to do. So,

well. So, pretty cool thing to do. So, I'm going to do that image. And then I

I'm going to do that image. And then I like that one of the man just because

like that one of the man just because there's a lot of

there's a lot of It seems like the target demographic is

It seems like the target demographic is a man. So, a man with his wife is really

a man. So, a man with his wife is really good. So, we're going to we're going to

good. So, we're going to we're going to go all the way to here. See? Add

go all the way to here. See? Add details. We're just going to screenshot

details. We're just going to screenshot this.

this. I like that he's holding a CPAT machine.

I like that he's holding a CPAT machine. His wife is up there looking upset.

Cool. So, we're going to just generate that

So, we're going to just generate that there. So, let's see. Okay. Boom. So,

there. So, let's see. Okay. Boom. So, this is from my prompting. Um, so this

this is from my prompting. Um, so this look, this could be an image. So, we're

look, this could be an image. So, we're going to save that image here.

going to save that image here. Okay. This is from stealing the

Okay. This is from stealing the competitor's page. I think these guys

competitor's page. I think these guys are might be a little too old. Um,

are might be a little too old. Um, definitely can grab someone's attention

definitely can grab someone's attention though, but people might be a little too

though, but people might be a little too old. We want some creative diversity,

old. We want some creative diversity, too, right? So, we don't want all three

too, right? So, we don't want all three images to be of someone with a CPAT

images to be of someone with a CPAT machine on. Um, we want some of them to

machine on. Um, we want some of them to be like a couple, some of them being a

be like a couple, some of them being a woman, a man. We want to have some

woman, a man. We want to have some creative diversity because different

creative diversity because different people will be more receptive to

people will be more receptive to different images. So, we're going to

different images. So, we're going to download that. Um,

download that. Um, let's see. See, let's go back to our

let's see. See, let's go back to our competitor here.

competitor here. We can also do something creative as

We can also do something creative as well. We can um like this is a great

well. We can um like this is a great picture too. We can also go into chat

picture too. We can also go into chat GBT and say, "Hey, Chad GBT, look at

GBT and say, "Hey, Chad GBT, look at this picture and reverse engineer and

this picture and reverse engineer and create five different variations

create five different variations uh of scripting and prompts that I can

uh of scripting and prompts that I can use to uh send to Hexfield." So, let me

use to uh send to Hexfield." So, let me show you what that looks like. So I can

show you what that looks like. So I can go to chatbt upload the picture that I

go to chatbt upload the picture that I want to create some variations of and I

want to create some variations of and I can say um reverse engineer.

can say um reverse engineer. Oops, that's what am I doing? That's not

Oops, that's what am I doing? That's not how you spell that. One second. So we

how you spell that. One second. So we can take this image and say reverse

can take this image and say reverse engineer this picture and create 10

engineer this picture and create 10 concepts that are similar that we can

concepts that are similar that we can create in Higsfield. Um, so we're going

create in Higsfield. Um, so we're going to submit that and it's going to give

to submit that and it's going to give you some ideas of different pictures

you some ideas of different pictures that are similar that we can then turn

that are similar that we can then turn into prompts for Higsfield. Um, so it's

into prompts for Higsfield. Um, so it's going to reverse engineer this. Um, and

going to reverse engineer this. Um, and then should give us some prompts here.

then should give us some prompts here. So 10 new Higsfield concepts with prompt

So 10 new Higsfield concepts with prompt level detail,

level detail, right? So young man, a young woman,

right? So young man, a young woman, side view of a man sleeping and snoring.

side view of a man sleeping and snoring. So it's going to generate these concepts

So it's going to generate these concepts here. Let's go back to Hickfield. So

here. Let's go back to Hickfield. So once again, Hixfield did a good job of

once again, Hixfield did a good job of pulling the similar image here from the

pulling the similar image here from the competitor. So this is another image

competitor. So this is another image that we can use. Super realistic, which

that we can use. Super realistic, which is dope. I do like this image though of

is dope. I do like this image though of the the person sleeping with all that

the the person sleeping with all that stuff on their face. So we can do that

stuff on their face. So we can do that as well.

as well. Um,

Um, so let's do this and say turn concept

so let's do this and say turn concept one into a prompt for

one into a prompt for Xfield.

field. [sighs]

[sighs] Sweet. So, it's going to do this. Boom,

Sweet. So, it's going to do this. Boom, boom, boom, boom, boom.

And it's going to give you an entire prompt that you can throw into

prompt that you can throw into Hicksfield. It's going to give you the

Hicksfield. It's going to give you the aspect ratio, the quality. Just go here,

aspect ratio, the quality. Just go here, throw that in there. Boom. We do the

throw that in there. Boom. We do the same thing. Do the same for concept,

same thing. Do the same for concept, too. Make sure to keep the lighting

too. Make sure to keep the lighting natural. Avoid any hard warm or hard

natural. Avoid any hard warm or hard cold tones. Um, the reason why I say

cold tones. Um, the reason why I say that is because if you notice, uh,

that is because if you notice, uh, Higsfield and AI in general likes to

Higsfield and AI in general likes to generate these really yellowy warmish

generate these really yellowy warmish colors consistently. You notice it a lot

colors consistently. You notice it a lot in these pictures. I want more of a

in these pictures. I want more of a balanced tone and color like this. Um,

balanced tone and color like this. Um, so I can avoid, you know, having the

so I can avoid, you know, having the pictures look and feel the same way. So

pictures look and feel the same way. So now we got another one. This is a female

now we got another one. This is a female subject. Cool. So, we'll throw that into

subject. Cool. So, we'll throw that into Hicksfield.

Hicksfield. And let's just do one more. Again, this

And let's just do one more. Again, this is totally up to you. I recommend a

is totally up to you. I recommend a minimum of three pictures, no more than

minimum of three pictures, no more than 10. So, we're going to just pick the

10. So, we're going to just pick the best ones here. Yes, do the same for

best ones here. Yes, do the same for concept three.

concept three. So, we'll have an image for the wife and

So, we'll have an image for the wife and husband, uh, elderly person laying down.

husband, uh, elderly person laying down. Uh, we'll do wife and husband again with

Uh, we'll do wife and husband again with CPAT machine. We'll do this this one

CPAT machine. We'll do this this one here with the people snoring and stuff.

here with the people snoring and stuff. And let these all generate.

And let these all generate. Just a quick little heads up here. You

Just a quick little heads up here. You cannot generate pictures of children or

cannot generate pictures of children or younger underage people on Hicksfield.

younger underage people on Hicksfield. So, if you're selling a child's product

So, if you're selling a child's product and you want children in the picture,

and you want children in the picture, you cannot do that with Hicksfield or

you cannot do that with Hicksfield or for I think for any of these AI tools

for I think for any of these AI tools for that matter. Um, so yeah, that's

for that matter. Um, so yeah, that's just a little food for thought there.

just a little food for thought there. So, let's let these all generate.

So, let's let these all generate. They're in Q now. Some of them are in

They're in Q now. Some of them are in progress and then we can start talking

progress and then we can start talking about how we're going to get ready to

about how we're going to get ready to launch this. All righty. So, we

launch this. All righty. So, we generated a couple more images. I have

generated a couple more images. I have the handful that I want to work with.

the handful that I want to work with. And honestly, you kind of just need to

And honestly, you kind of just need to mess around with it and just get the

mess around with it and just get the most realistic and authentic looking

most realistic and authentic looking images that you can find. Um, you know,

images that you can find. Um, you know, these types of images are cool and all,

these types of images are cool and all, but think about in a conventional

but think about in a conventional setting. This looks kind of staged

setting. This looks kind of staged obviously because what's the likelihood

obviously because what's the likelihood of two people sleeping in a bed and

of two people sleeping in a bed and someone taking a picture of them versus

someone taking a picture of them versus something like this where it's like kind

something like this where it's like kind of it could be proposed in a selfie

of it could be proposed in a selfie format. Um obviously do not generate

format. Um obviously do not generate don't use an image like this where the

don't use an image like this where the woman doesn't have any clothes on. Same

woman doesn't have any clothes on. Same thing with the men. Um even like

thing with the men. Um even like something like this looks like selfie

something like this looks like selfie style, right? So we're going just going

style, right? So we're going just going to pick some here and we're going to go

to pick some here and we're going to go with that. Um, don't overthink it too

with that. Um, don't overthink it too much, but we want these pictures to feel

much, but we want these pictures to feel like they're captured in real time. Um,

like they're captured in real time. Um, that's the whole goal, you know, and it

that's the whole goal, you know, and it should be displaying some type of

should be displaying some type of emotion. All right, so next up is to go

emotion. All right, so next up is to go into Facebook ad library and let's get

into Facebook ad library and let's get ready to launch these. One of the

ready to launch these. One of the benefits of being inside my online

benefits of being inside my online community is that I have a dedicated

community is that I have a dedicated account dealer that provides lifetime

account dealer that provides lifetime access to Facebook ad accounts. So, if

access to Facebook ad accounts. So, if you're someone struggling with using and

you're someone struggling with using and setting up a Facebook ad account, I have

setting up a Facebook ad account, I have a guy that once you join in, you can

a guy that once you join in, you can contact who can get it to you for a

contact who can get it to you for a discounted rate within about a couple of

discounted rate within about a couple of hours and you can get ready to start

hours and you can get ready to start launching ads. So, step one in launching

launching ads. So, step one in launching ads is just going under the campaign

ads is just going under the campaign level and starting a new campaign and

level and starting a new campaign and we're going to optimize for sales. Now,

we're going to optimize for sales. Now, I will say one of the steps I'm going to

I will say one of the steps I'm going to skip here is setting up a Facebook

skip here is setting up a Facebook pixel. Setting up a pixel on uh Shopify

pixel. Setting up a pixel on uh Shopify is super easy to do. Um, just literally

is super easy to do. Um, just literally Google it. They have step-by-step

Google it. They have step-by-step tutorials on how to do that. I'm not

tutorials on how to do that. I'm not going to do that in this tutorial, but

going to do that in this tutorial, but you want to make sure your pixel is on

you want to make sure your pixel is on your website and is verified before you

your website and is verified before you launch it. So, one of the ways you can

launch it. So, one of the ways you can do this is install the Facebook

do this is install the Facebook Metapixel Helper. As you can see here,

Metapixel Helper. As you can see here, there is a pixel on my website. It is

there is a pixel on my website. It is documenting the what's going on, right?

documenting the what's going on, right? So, if I hit add to cart here,

So, if I hit add to cart here, you can see that it registered as add to

you can see that it registered as add to cart. So, I have a working and live

cart. So, I have a working and live pixel and that pixel is in my ad

pixel and that pixel is in my ad account. So, make sure you have that set

account. So, make sure you have that set up before you launch ads. We're going to

up before you launch ads. We're going to do a sales campaign and we're going to

do a sales campaign and we're going to just do the following steps to let get

just do the following steps to let get this bad boy off the ground. So, we're

this bad boy off the ground. So, we're just name it whatever we want to name

just name it whatever we want to name it. So, normally I just do like CVO and

it. So, normally I just do like CVO and then the name of the product. In this

then the name of the product. In this case, we have the EMS thing um snorer

case, we have the EMS thing um snorer whatever. Um we're going to do the

whatever. Um we're going to do the country as well. And that's all you

country as well. And that's all you really need to do. We're going to turn

really need to do. We're going to turn off advantage plus cat catalog. We don't

off advantage plus cat catalog. We don't need that. And we're going to do CBO

need that. And we're going to do CBO campaign. A CBO campaign says, "Hey,

campaign. A CBO campaign says, "Hey, we're going to take, you know, give us a

we're going to take, you know, give us a certain daily budget you want to spend,

certain daily budget you want to spend, and we will spend the money across the

and we will spend the money across the different adsets based off of which ones

different adsets based off of which ones we believe will be most likely to make

we believe will be most likely to make you money." So, this is better than

you money." So, this is better than doing an campaign because if you do

doing an campaign because if you do an campaign, every time you create a

an campaign, every time you create a new adset and you set it for a certain

new adset and you set it for a certain daily spend, let's say 10 bucks or 30

daily spend, let's say 10 bucks or 30 bucks, even if it's not making you

bucks, even if it's not making you money, it's going to spend. So, that's

money, it's going to spend. So, that's something that's the difference between

something that's the difference between the two. I always recommend starting at

the two. I always recommend starting at $100 a day um to get data as quickly as

$100 a day um to get data as quickly as possible. If you're balling on a budget,

possible. If you're balling on a budget, you spending 50 bucks isn't going to

you spending 50 bucks isn't going to like make this any better for you

like make this any better for you because you still have to wait until a

because you still have to wait until a certain dollar amount is spent before

certain dollar amount is spent before you can make a decision on whether you

you can make a decision on whether you should continue the store or not. So,

should continue the store or not. So, you might as well just spend $100 and

you might as well just spend $100 and learn quickly and move fast versus

learn quickly and move fast versus spending 50 bucks. You still have to

spending 50 bucks. You still have to wait until about three to, you know,

wait until about three to, you know, $400 in total revenue or sales rather

$400 in total revenue or sales rather before you decide if you should kill a

before you decide if you should kill a product or not. Okay? So, I recommend

product or not. Okay? So, I recommend just start off at 100 bucks a day.

just start off at 100 bucks a day. Everything else leave the way it is.

Everything else leave the way it is. Next up, we're going to just give this a

Next up, we're going to just give this a adset name. So, we're going to call this

adset name. So, we're going to call this angle

angle one.

one. Okay. Um, if you want to, you can name

Okay. Um, if you want to, you can name the angle. So, it's just easier for you

the angle. So, it's just easier for you to quickly see this in the dashboard.

to quickly see this in the dashboard. So, remember we have uh five different

So, remember we have uh five different angles here. So, let's just go here.

Okay. Boom. Then we're going to optimize for

Then we're going to optimize for website. Make sure it's not website and

website. Make sure it's not website and calls or website and instore or website

calls or website and instore or website and app. It should just be website under

and app. It should just be website under single. Always optimize for maximum

single. Always optimize for maximum number of conversions.

number of conversions. The pro the pixel should be whatever

The pro the pixel should be whatever your pixel is called.

your pixel is called. And then the conversion event should be

And then the conversion event should be for purchase. Now, you might you on a

for purchase. Now, you might you on a new pixel, it's going to say, "Hey, uh

new pixel, it's going to say, "Hey, uh you're going to get like a yellow

you're going to get like a yellow message that says, "Hey, you know,

message that says, "Hey, you know, you're we see that you're trying to

you're we see that you're trying to optimize for purchase, but you don't

optimize for purchase, but you don't have any purchases yet. Do you want to

have any purchases yet. Do you want to optimize for something else like add to

optimize for something else like add to carts?" The answer will always be no.

carts?" The answer will always be no. No. No. No. No. No. Always optimize for

No. No. No. No. No. Always optimize for purchases. Facebook will get you what

purchases. Facebook will get you what you ask for. So, if you're asking for

you ask for. So, if you're asking for add to carts, you can get a ton of added

add to carts, you can get a ton of added to carts, but just because someone's

to carts, but just because someone's adding to cart does not mean they will

adding to cart does not mean they will buy. There is a subsection of people on

buy. There is a subsection of people on Facebook that notoriously just add

Facebook that notoriously just add things to cart, but never actually buy.

things to cart, but never actually buy. Those are not the people you want to

Those are not the people you want to optimize for. So, I do not care what

optimize for. So, I do not care what that message says. You always optimize

that message says. You always optimize for purchases. Even on a brand new

for purchases. Even on a brand new pixel, does not matter. Optimize for

pixel, does not matter. Optimize for purchases. Okay.

purchases. Okay. Leave all this stuff. Um, ignore all

Leave all this stuff. Um, ignore all this stuff. We do want to go to adset

this stuff. We do want to go to adset spending limits because we're launching

spending limits because we're launching five different adsets under one

five different adsets under one campaign. Facebook sometimes will spend

campaign. Facebook sometimes will spend all the money on one adset and not give

all the money on one adset and not give the other ones a try. And in most cases,

the other ones a try. And in most cases, that's fine. But we do want to give some

that's fine. But we do want to give some minimum amount of spend per adset just

minimum amount of spend per adset just to ensure we cover our bases and make

to ensure we cover our bases and make sure that none of these adsets we're

sure that none of these adsets we're missing out on potential income. So what

missing out on potential income. So what we want to do is hit this and then set

we want to do is hit this and then set the value amount to the dollar. If

the value amount to the dollar. If you're spending 10 bucks a day or 100

you're spending 10 bucks a day or 100 bucks a day total on the campaign, make

bucks a day total on the campaign, make sure the minimum spend per adet is 10

sure the minimum spend per adet is 10 bucks. Now, if for some reason you're

bucks. Now, if for some reason you're ignoring what I said and you want to

ignoring what I said and you want to start off with 50 bucks a day, fine.

start off with 50 bucks a day, fine. Just make sure that this is set to $5 a

Just make sure that this is set to $5 a day. Anything below 50 bucks a day,

day. Anything below 50 bucks a day, you're just wasting money. So, you might

you're just wasting money. So, you might as well do either 50 or $100 a day. But

as well do either 50 or $100 a day. But assuming we're doing $100 a day, set the

assuming we're doing $100 a day, set the minimum spend to 10 bucks.

minimum spend to 10 bucks. We want to schedule the ads and the

We want to schedule the ads and the entire campaign to go out the next day

entire campaign to go out the next day at midnight. Never in the middle of the

at midnight. Never in the middle of the day because Facebook has this tendency

day because Facebook has this tendency of blowing through the entire budget

of blowing through the entire budget because you said, "Hey, you want to

because you said, "Hey, you want to spend 100 bucks a day and it's halfway

spend 100 bucks a day and it's halfway through the day." So now we have to

through the day." So now we have to spend the entire budget halfway through

spend the entire budget halfway through the day. And on a new campaign, you

the day. And on a new campaign, you never know what portion of the day will

never know what portion of the day will be most likely to have customers for

be most likely to have customers for you. So you just want to give it the

you. So you just want to give it the entire fresh day for Facebook to spend

entire fresh day for Facebook to spend the budget accordingly and not blow it

the budget accordingly and not blow it through on the, you know, same day. So

through on the, you know, same day. So just always schedule the next day at

just always schedule the next day at midnight.

midnight. Okay. Audiences, leave all this stuff as

Okay. Audiences, leave all this stuff as is. If you are looking to target a

is. If you are looking to target a different country or region, feel free

different country or region, feel free to do so. If I wanted to target Canada,

to do so. If I wanted to target Canada, I would just do that and then remove the

I would just do that and then remove the United States. Only target one country

United States. Only target one country at a time. Do not spam and put like five

at a time. Do not spam and put like five or seven different countries in here

or seven different countries in here because that's just going to make it

because that's just going to make it harder to get out of the learning phase.

harder to get out of the learning phase. We want as little variables as possible

We want as little variables as possible to get out of the learning phase. So

to get out of the learning phase. So just test one country. If you're

just test one country. If you're wondering what country you should test

wondering what country you should test to, remember early in this this training

to, remember early in this this training I mentioned pick one of the top four

I mentioned pick one of the top four niches or top four countries and just

niches or top four countries and just stick with that, right? I don't care

stick with that, right? I don't care where you live. You can target any of

where you live. You can target any of those countries. Um that's totally up to

those countries. Um that's totally up to you. Okay,

you. Okay, next up is

next up is leaving all this stuff how it is. Turned

leaving all this stuff how it is. Turned off everything. Um, the one thing we're

off everything. Um, the one thing we're going to do too is to run ads, you need

going to do too is to run ads, you need a Facebook page. Um, and I like to just

a Facebook page. Um, and I like to just only run ads directly from the Facebook

only run ads directly from the Facebook page, even on Instagram. So, the one

page, even on Instagram. So, the one thing that they do not allow you to do

thing that they do not allow you to do is run um a Facebook page on threads,

is run um a Facebook page on threads, right? So, you need some type of

right? So, you need some type of Instagram account to run ads on threads.

Instagram account to run ads on threads. And I don't care about threads, so I'm

And I don't care about threads, so I'm just going to uncheck this. Everything

just going to uncheck this. Everything else is fine. and I'll just let Facebook

else is fine. and I'll just let Facebook figure it out. But threads, you will not

figure it out. But threads, you will not be able to publish your ads unless you

be able to publish your ads unless you have an Instagram and Facebook page

have an Instagram and Facebook page connected to your ads manager. Excuse

connected to your ads manager. Excuse me. If you do do that, great. You can

me. If you do do that, great. You can leave threads on, but I don't even waste

leave threads on, but I don't even waste time creating an Instagram page. I

time creating an Instagram page. I literally just create a Facebook page.

literally just create a Facebook page. It takes me 10 seconds and then I can

It takes me 10 seconds and then I can just run ads from that page.

just run ads from that page. Everything else, leave as is. Now, at

Everything else, leave as is. Now, at the ad level, this is where we're going

the ad level, this is where we're going to put our copy and the images. Um, also

to put our copy and the images. Um, also Facebook page. I tend to create a page

Facebook page. I tend to create a page that's themed to the product that I'm

that's themed to the product that I'm selling to. So, when I was selling a

selling to. So, when I was selling a hair care product, I created my page and

hair care product, I created my page and titled it hair care insider. I don't do

titled it hair care insider. I don't do anything to the page. I just upload a

anything to the page. I just upload a realistic looking picture of somebody

realistic looking picture of somebody and I just titled hair care insider. And

and I just titled hair care insider. And you'll see in a second when we upload

you'll see in a second when we upload the images when it's displayed on the

the images when it's displayed on the customer's feed, it'll look and feel

customer's feed, it'll look and feel like a natural feed post rather than an

like a natural feed post rather than an ad from a brand that says Nike with the

ad from a brand that says Nike with the Nike logo. Okay. So for the instance of

Nike logo. Okay. So for the instance of this, we can do uh sleep health insider

this, we can do uh sleep health insider as a Facebook page. You can create as

as a Facebook page. You can create as many Facebook pages as you want. Um just

many Facebook pages as you want. Um just do whatever you want. Um so I'm just

do whatever you want. Um so I'm just going to use this page just for the sake

going to use this page just for the sake of using this page. I'm not going to

of using this page. I'm not going to change this right now. So for the ad

change this right now. So for the ad name, we're just going to call this ad

name, we're just going to call this ad number one.

number one. Um so now what we want to do is paste

Um so now what we want to do is paste the link of our product page. So, not

the link of our product page. So, not the homepage, but the actual product

the homepage, but the actual product page, the exact page where people can

page, the exact page where people can add to cart and checkout. So, we're

add to cart and checkout. So, we're going to grab this.

going to grab this. Copy.

Copy. Then, we're going to go back here and

Then, we're going to go back here and paste that in there. Something I like to

paste that in there. Something I like to do as well, by the way, is uncheck

do as well, by the way, is uncheck multi-advertiser ads. I've actually seen

multi-advertiser ads. I've actually seen this populate on my feed, and it's a

this populate on my feed, and it's a little distracting because what Facebook

little distracting because what Facebook will do is show a ton of different other

will do is show a ton of different other ad competitors and then show yours. I

ad competitors and then show yours. I don't want that to happen. and I want my

don't want that to happen. and I want my ad to be the only ad that that person

ad to be the only ad that that person sees at that time. We'll also go to

sees at that time. We'll also go to build URL parameters and I like to

build URL parameters and I like to follow these parameters. Once you set

follow these parameters. Once you set this up, whenever you hit a sale in

this up, whenever you hit a sale in Shopify, you can go into the conversion

Shopify, you can go into the conversion event and see what ad and what campaign

event and see what ad and what campaign that sale came from. So to set this up,

that sale came from. So to set this up, you just go campaign source. We like

you just go campaign source. We like placements ad set medium campaign name,

placements ad set medium campaign name, campaign name, add content, add name,

campaign name, add content, add name, and hit apply. And then before we do

and hit apply. And then before we do anything else, just hit preview to make

anything else, just hit preview to make sure your link populates properly. And

sure your link populates properly. And then you can see all the extra code that

then you can see all the extra code that we add in here. Sweet.

we add in here. Sweet. All righty. From there, we just now need

All righty. From there, we just now need to add the copy and all of the images

to add the copy and all of the images that we are going to go with.

that we are going to go with. Okay. So, it says as for creative setup,

Okay. So, it says as for creative setup, just, you know, ignore all this. The one

just, you know, ignore all this. The one thing I will say is we're going to turn

thing I will say is we're going to turn off pretty much everything. So, site

off pretty much everything. So, site links, make sure this is off. Products,

links, make sure this is off. Products, make sure this is also off. So, hit this

make sure this is also off. So, hit this pencil icon here and hit this drop down

pencil icon here and hit this drop down and say not connected. We don't want

and say not connected. We don't want like products flying in our competitor

like products flying in our competitor or in our um customers face when they're

or in our um customers face when they're seeing our ad. Our ad should blend in.

seeing our ad. Our ad should blend in. And these things make it obvious that

And these things make it obvious that it's an ad. So, we don't want those

it's an ad. So, we don't want those turned on. Next up, we're going to go to

turned on. Next up, we're going to go to media here and we're just going to uh

media here and we're just going to uh grab our link or our product or sorry,

grab our link or our product or sorry, our image. We're going to throw that in

our image. We're going to throw that in there. Give that a second to upload.

there. Give that a second to upload. Okay.

Okay. from Higsfield. I'm just going to pick,

from Higsfield. I'm just going to pick, for the sake of this, I'm going to pick

for the sake of this, I'm going to pick three images and I'm going to only show

three images and I'm going to only show you how I create two adsets, but you

you how I create two adsets, but you would create, you know, three, five, 10

would create, you know, three, five, 10 images and all five adsets for all five

images and all five adsets for all five subniches. But that's what we do here.

subniches. But that's what we do here. We hit next. Normally, what I do is I

We hit next. Normally, what I do is I just let, you know, whatever Facebook

just let, you know, whatever Facebook recommends, I just leave it as is. Hit

recommends, I just leave it as is. Hit next. And this is where we'd go back to

next. And this is where we'd go back to Claude and grab um our long form copy.

Claude and grab um our long form copy. So, all we need to do here is find the

So, all we need to do here is find the first one that had all the freaking

first one that had all the freaking lines and everything. Should have uh

lines and everything. Should have uh asked it to rewrite it, but we're going

asked it to rewrite it, but we're going to go scroll back up here and the first

to go scroll back up here and the first copy. This is the first copy. So, we can

copy. This is the first copy. So, we can actually just go to the bottom of this

actually just go to the bottom of this and just hit copy.

and just hit copy. And we're going to go back into ads

And we're going to go back into ads manager and under primary text, we're

manager and under primary text, we're going to paste that in there. And all

going to paste that in there. And all these lines and stuff like that, we're

these lines and stuff like that, we're just going to because I uh forgot to

just going to because I uh forgot to prompt it to make it not look like this.

prompt it to make it not look like this. So, we're just going to go back here

So, we're just going to go back here and boom and just properly space this

and boom and just properly space this out. For the other one, we don't have to

out. For the other one, we don't have to do this, but for this one, I uh didn't

do this, but for this one, I uh didn't properly get this spaced out properly.

properly get this spaced out properly. So, we're just going to do this.

And this is really tedious, annoying, but whatever. Okay, so just make sure

but whatever. Okay, so just make sure it's properly spaced out. Should just be

it's properly spaced out. Should just be one line of space in between each line.

one line of space in between each line. It shouldn't be more than that. Like

It shouldn't be more than that. Like this, for example, should be just one

this, for example, should be just one line of space.

line of space. Okay, boom. That's all good to go. Make

Okay, boom. That's all good to go. Make sure there's nothing else weird or

sure there's nothing else weird or anything. And then we're going to do for

anything. And then we're going to do for headline. Headline is simple. I just say

headline. Headline is simple. I just say whatever problem address the person and

whatever problem address the person and then whatever problem read this. Um so

then whatever problem read this. Um so for this one, what was this again? This

for this one, what was this again? This was like the the um

was like the the um couples, right? I believe this was

couples, right? I believe this was Yeah,

Yeah, this was for like the couples, I think.

this was for like the couples, I think. Right. So um here's a quick example. So,

Right. So um here's a quick example. So, um, couples who snore

um, couples who snore read, how do you spell snore? Read this.

read, how do you spell snore? Read this. And then we could just go in and we

And then we could just go in and we could just go to emojipedia.

could just go to emojipedia. We can just grab a quick emoji. If

We can just grab a quick emoji. If you're on MacBook or whatever Mac

you're on MacBook or whatever Mac device, you can just easily do this. Uh,

device, you can just easily do this. Uh, whatever. Pointing emoji.

whatever. Pointing emoji. Grab this. Boom. And then boom. We're

Grab this. Boom. And then boom. We're going to make the call to action. Shop.

going to make the call to action. Shop. Now, if we were sending this to an

Now, if we were sending this to an advtorial page, we do learn more. But

advtorial page, we do learn more. But since we're sending this straight to our

since we're sending this straight to our product page, we just do shop now. Hit

product page, we just do shop now. Hit next. We're going to turn all this off.

next. We're going to turn all this off. And I'm going to show you how to make

And I'm going to show you how to make sure these are all turned off. All this

sure these are all turned off. All this stuff, turn off. I don't care what it is

stuff, turn off. I don't care what it is or what it does. It makes it feel like

or what it does. It makes it feel like an ad. So, just turn all these off. All

an ad. So, just turn all these off. All these off. Never have these any of these

these off. Never have these any of these on. Um, site links is on, so turn this

on. Um, site links is on, so turn this off as well. So, go here,

off as well. So, go here, hit turn off. We want all these

hit turn off. We want all these additives and all this extra stuff

additives and all this extra stuff turned off. So, this is what's going to

turned off. So, this is what's going to look like right now. Imagine this says

look like right now. Imagine this says instead of Haircare Insider, Sleep

instead of Haircare Insider, Sleep Health Insider, whatever, Sleep Care

Health Insider, whatever, Sleep Care Insider. Um, make sure this is all good

Insider. Um, make sure this is all good here. This is how everything should

here. This is how everything should look.

look. And make sure advantage plus creative

And make sure advantage plus creative enhancements. Make sure this is zero out

enhancements. Make sure this is zero out of 11 or zero out of 12 or whatever. And

of 11 or zero out of 12 or whatever. And then make sure that your copy is good,

then make sure that your copy is good, right? And then make sure that creative

right? And then make sure that creative setup zero promotions zero um you know

setup zero promotions zero um you know make sure site links are off make sure

make sure site links are off make sure products are off. And then there you go.

products are off. And then there you go. Now this is what it's going to look

Now this is what it's going to look like. Couples who snore read this. The

like. Couples who snore read this. The night my wife didn't come back to bed. I

night my wife didn't come back to bed. I knew our marriage was over. Boom. That

knew our marriage was over. Boom. That is a great hook, right? And now if you

is a great hook, right? And now if you hit see more, they're going to want to

hit see more, they're going to want to be hooked in to read the rest of that.

Okay. So there you go. Um that is that is good to go. So now we got to just now

is good to go. So now we got to just now quickly add in. We're going to hit

quickly add in. We're going to hit duplicate here. And again, as a

duplicate here. And again, as a reminder, have a minimum of three images

reminder, have a minimum of three images and no more than 10. So anywhere in

and no more than 10. So anywhere in between that is good. Um, we just want

between that is good. Um, we just want to kind of split test a couple different

to kind of split test a couple different images just to see which one does well.

images just to see which one does well. So I'm going to duplicate that and name

So I'm going to duplicate that and name that ad two. Remove that. Go here and

that ad two. Remove that. Go here and upload another ad.

upload another ad. Okay. So we'll just grab

Okay. So we'll just grab I don't know, grab this one here.

I don't know, grab this one here. And I'm going to for the sake of this

And I'm going to for the sake of this tutorial just going to um just do three

tutorial just going to um just do three and then I'm going to show you how we

and then I'm going to show you how we create the other adsets and switch out

create the other adsets and switch out the copy for the other adsets. Boom.

the copy for the other adsets. Boom. Just do whatever uh Facebook normally

Just do whatever uh Facebook normally recommends here. The copy should be the

recommends here. The copy should be the exact same. Make sure this is all one

exact same. Make sure this is all one long form piece of copy. Shop now. Make

long form piece of copy. Shop now. Make sure that says shop now. Boom. Make sure

sure that says shop now. Boom. Make sure the headline's good. Hit next. Turn all

the headline's good. Hit next. Turn all this off. You're gonna have to turn this

this off. You're gonna have to turn this off every single time you add a new set

off every single time you add a new set of ads. I'm going to show you exactly

of ads. I'm going to show you exactly how you can automatically turn all these

how you can automatically turn all these all off though in a second. Hit done.

all off though in a second. Hit done. Cool. Make sure double check to make

Cool. Make sure double check to make sure all the stuff is turned off.

sure all the stuff is turned off. Beautiful. We're going to do that one

Beautiful. We're going to do that one more time.

more time. Duplicate.

Duplicate. Then we're going to go all the way up

Then we're going to go all the way up here. Rename this to image number brace.

here. Rename this to image number brace. Then we're going to delete

Then we're going to delete image. And you know the drill. Let's

image. And you know the drill. Let's upload another image here. Which one are

upload another image here. Which one are we going to go with? Let's go with

we going to go with? Let's go with Let's just go with this one here. Don't

Let's just go with this one here. Don't overthink the images, guys. And don't

overthink the images, guys. And don't overthink which ones to test. Facebook

overthink which ones to test. Facebook is going to do that for you. It just get

is going to do that for you. It just get the the images up with the copy and you

the the images up with the copy and you can go from there and get the data that

can go from there and get the data that you need to make a decision.

you need to make a decision. Boom. Boom. Make sure this is all good.

Boom. Boom. Make sure this is all good. Boom.

Boom. Turn all this stuff off.

Turn all this stuff off. Turn all this stuff off. Turn off.

Turn all this stuff off. Turn off. Boom.

Boom. Off. Off. Zero.

Off. Off. Zero. Zero out of 11. Shop now should be the

Zero out of 11. Shop now should be the CTA. Boom. Boom. Boom. All right. So,

CTA. Boom. Boom. Boom. All right. So, cool. What you're going to do now is

cool. What you're going to do now is you're going to hit shift or I think for

you're going to hit shift or I think for you people on Mac it might be command,

you people on Mac it might be command, but you're just going to select all

but you're just going to select all three of these. They should be all

three of these. They should be all highlighted like this. You're going to

highlighted like this. You're going to hit exit. Then you're going to hit this

hit exit. Then you're going to hit this drop down here that says edit.

drop down here that says edit. And then you're going to go to advantage

And then you're going to go to advantage plus creative. And just go and hit this

plus creative. And just go and hit this pencil icon and make sure all this is

pencil icon and make sure all this is turned off, right? Adjust brightness and

turned off, right? Adjust brightness and contrast, relevant comments, turn off.

contrast, relevant comments, turn off. Um, turn all that off and then hit save

Um, turn all that off and then hit save to draft. Sweet. So now we have one ad

to draft. Sweet. So now we have one ad set with three images. For you it might

set with three images. For you it might be five. For you might be 10, whatever.

be five. For you might be 10, whatever. With one line of copy. It's the same

With one line of copy. It's the same copy, the same images. So now we're

copy, the same images. So now we're going to create a new ad set with new

going to create a new ad set with new copy, same images though. Okay. So to do

copy, same images though. Okay. So to do this, all we got to do is hit duplicate.

this, all we got to do is hit duplicate. Duplicate with original setup. Duplicate

Duplicate with original setup. Duplicate in the same adset. So now we're going to

in the same adset. So now we're going to call this angle two.

call this angle two. Boom. We're going to go here and I don't

Boom. We're going to go here and I don't remember what the thing was called,

remember what the thing was called, which angle this was. So we're going to

which angle this was. So we're going to just boom. Believe this was the CPAP

just boom. Believe this was the CPAP rebels.

rebels. Boom.

Boom. Go here. Rename that. Double check to

Go here. Rename that. Double check to make sure everything is good here. So,

make sure everything is good here. So, this is scheduled for tomorrow at

this is scheduled for tomorrow at midnight. Um, the minimum spend is 10. I

midnight. Um, the minimum spend is 10. I have at 11 bucks for some reason. Should

have at 11 bucks for some reason. Should be 10 bucks a day.

be 10 bucks a day. And then I'm assuming this is also at

And then I'm assuming this is also at 11. Yeah, make sure double check your

11. Yeah, make sure double check your work. Should be 10 bucks a day.

Okay. So, now we go back to this. Make sure everything is good here. Boom.

sure everything is good here. Boom. Boom. Boom. And all we have to do now is

Boom. Boom. And all we have to do now is just change the copy. That's it. Images

just change the copy. That's it. Images stay the same. So, you see this long

stay the same. So, you see this long copy here. We just got to change that

copy here. We just got to change that for the other copy we created. So, if we

for the other copy we created. So, if we scroll all the way back down to copy

scroll all the way back down to copy number two, we just copy here. This is

number two, we just copy here. This is the second copy talking to the CPAP

the second copy talking to the CPAP rebels. Boom. We go here and we just one

rebels. Boom. We go here and we just one by one throw these bad boys in here. So,

by one throw these bad boys in here. So, there we go.

there we go. Boom. Throw that in there. Just I'm just

Boom. Throw that in there. Just I'm just just deleting the old copy.

just deleting the old copy. Deleting the old copy and putting in the

Deleting the old copy and putting in the new copy. So, you want to check your

new copy. So, you want to check your work, right? So, I can easily check and

work, right? So, I can easily check and see which one's working or which one's

see which one's working or which one's been updated, which one's not. So, as

been updated, which one's not. So, as you can see here, this is one of the

you can see here, this is one of the messages, right? It's the same one. Same

messages, right? It's the same one. Same one. But if we go to this ad set, you

one. But if we go to this ad set, you can see the message is a different

can see the message is a different message.

message. Okay, same exact images, just different

Okay, same exact images, just different copy. We're going to let Facebook decide

copy. We're going to let Facebook decide which messaging angle speaks to our

which messaging angle speaks to our audience the best and gets us the most

audience the best and gets us the most profit. So, it says here, shop

profit. So, it says here, shop destination not selected. You need to

destination not selected. You need to choose shop destination order to

choose shop destination order to continue. So, I would assume um did my

continue. So, I would assume um did my link get removed or something? What's

link get removed or something? What's What is it saying here?

What is it saying here? I have no idea what that means.

I have no idea what that means. I have no idea what it's even implying

I have no idea what it's even implying here. So, let's see real quick.

here. So, let's see real quick. May maybe that's a glitch. I have no

May maybe that's a glitch. I have no idea what it's talking about, but you

idea what it's talking about, but you would do this three more times and have

would do this three more times and have all five adsets with the exact same

all five adsets with the exact same images, just different captions. The

images, just different captions. The headline hook should say the same as

headline hook should say the same as well, right? So, couples who snore read

well, right? So, couples who snore read this. Everything else should be the

this. Everything else should be the same. The only difference is the copy,

same. The only difference is the copy, same exact uh Facebook page and

same exact uh Facebook page and everything. All right. It seems like

everything. All right. It seems like that that was just a bug that went away.

that that was just a bug that went away. So then from there, all you do is go to

So then from there, all you do is go to the top of the campaign, hit publish,

the top of the campaign, hit publish, give it a second here. It's going to

give it a second here. It's going to publish and schedule for the next day.

publish and schedule for the next day. And then you just let those bad boys run

And then you just let those bad boys run for a couple of days, and whatever ends

for a couple of days, and whatever ends up being obviously the more profitable

up being obviously the more profitable angle, then you just double down, keep

angle, then you just double down, keep recreating more angles, and then you're

recreating more angles, and then you're good to go. Right? So it's that simple.

good to go. Right? So it's that simple. Let's let this publish here to see if

Let's let this publish here to see if there's any issues. Um should be pretty

there's any issues. Um should be pretty good here. Boom.

good here. Boom. So, as you can see, that is scheduled

So, as you can see, that is scheduled for tomorrow. You'll have um all the

for tomorrow. You'll have um all the different adsets. Give it a sec here. My

different adsets. Give it a sec here. My internet is slow.

internet is slow. Um actually, one thing too as well, I

Um actually, one thing too as well, I recommend setting up your columns like

recommend setting up your columns like this. So, I'll just pause real quick and

this. So, I'll just pause real quick and show you. Set up your columns in this in

show you. Set up your columns in this in this facet. What I would do is remove

this facet. What I would do is remove all the ones that are pre-selected and

all the ones that are pre-selected and then just search in. You can just type

then just search in. You can just type the each one in and make sure yours is

the each one in and make sure yours is set up the way I have mine. So, I'm

set up the way I have mine. So, I'm going to slowly scroll here so you can

going to slowly scroll here so you can see this. So, this is exactly how I have

see this. So, this is exactly how I have my column set up. I would recommend you

my column set up. I would recommend you do the same.

do the same. Okay. And that way we can see the

Okay. And that way we can see the important metrics and data we need to

important metrics and data we need to see to ensure that we have uh a

see to ensure that we have uh a profitable campaign. Okay. So, that

profitable campaign. Okay. So, that that's pretty much it. And so that is

that's pretty much it. And so that is step by step how you can start, find a

step by step how you can start, find a product, build a store, and launch that

product, build a store, and launch that as quickly as possible and get some

as quickly as possible and get some pretty good data. Hopefully you guys

pretty good data. Hopefully you guys enjoyed this. One of the biggest assets

enjoyed this. One of the biggest assets that I can possibly offer you outside of

that I can possibly offer you outside of my free YouTube content is 100% without

my free YouTube content is 100% without a doubt my online community, Social

a doubt my online community, Social Brands Club, in here. This is where I

Brands Club, in here. This is where I can break down, review your ads, review

can break down, review your ads, review your copy, review your stores, review,

your copy, review your stores, review, you know, your product selection if you

you know, your product selection if you need help with that, too. And it's

need help with that, too. And it's personally my my baby. My my community

personally my my baby. My my community is my baby because I appreciate every

is my baby because I appreciate every single person that joins in and I'm

single person that joins in and I'm looking to pour as much as possible into

looking to pour as much as possible into you guys so you can be as successful as

you guys so you can be as successful as possible. So, you do have enough to get

possible. So, you do have enough to get the ball rolling on your own and test

the ball rolling on your own and test everything out on your own. But if at

everything out on your own. But if at any point you feel stuck or lost or

any point you feel stuck or lost or confused, don't hesitate to join on in.

confused, don't hesitate to join on in. Um, depending on when you're watching

Um, depending on when you're watching this video, the community might be a

this video, the community might be a higher price. That's just that's just

higher price. That's just that's just the nature of things. So, if you do see

the nature of things. So, if you do see it at the current price now or whatever

it at the current price now or whatever price you do see it at, that's the

price you do see it at, that's the cheapest it's going to be. So, I

cheapest it's going to be. So, I recommend joining in now before it gets

recommend joining in now before it gets more expensive. Um, this is a great

more expensive. Um, this is a great opportunity to connect with other

opportunity to connect with other like-minded individuals, people that are

like-minded individuals, people that are scaling their brands in real time as

scaling their brands in real time as well. You have students like Andy that

well. You have students like Andy that was able to scale to 1K a day using

was able to scale to 1K a day using pretty simple strategies and a lot of

pretty simple strategies and a lot of what I shared in today's training. Also,

what I shared in today's training. Also, Neil as well able to scale to $1,000 a

Neil as well able to scale to $1,000 a day on pretty good conversion rate.

day on pretty good conversion rate. That's an amazing conversion rate and

That's an amazing conversion rate and he's making some pretty good money. But

he's making some pretty good money. But don't be alarmed or overwhelmed. We help

don't be alarmed or overwhelmed. We help beginners as well. Daniel here just

beginners as well. Daniel here just joined in recently and was able to get

joined in recently and was able to get his first sale. This dude didn't even

his first sale. This dude didn't even believe that he could truly do it, but

believe that he could truly do it, but was able to test, launch, and get his

was able to test, launch, and get his first sale pretty quickly. So, even if

first sale pretty quickly. So, even if you're a beginner that have never

you're a beginner that have never started before, I'm here to help you and

started before, I'm here to help you and show you a simple step-by-step routine

show you a simple step-by-step routine that you can follow to get your first or

that you can follow to get your first or next sale and scale as quickly as

next sale and scale as quickly as possible. I'll leave the link to join

possible. I'll leave the link to join the Social Brands Club in the

the Social Brands Club in the description down below if you guys want

description down below if you guys want to. Either way, that's totally fine. I

to. Either way, that's totally fine. I hope you guys gain a ton of free value

hope you guys gain a ton of free value on my channel as well. Ecom is one of

on my channel as well. Ecom is one of the best journeys that I personally have

the best journeys that I personally have embarked on, and it's been

embarked on, and it's been life-changing. So, I'm wishing you guys

life-changing. So, I'm wishing you guys all the best. And if you did gain some

all the best. And if you did gain some value, definitely hit me with a

value, definitely hit me with a subscribe, leave a like, comment any

subscribe, leave a like, comment any questions on anything I may have missed,

questions on anything I may have missed, and I'll see you guys on the next one.

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