0:01 I only have one goal in this video, and
0:02 it's to show you exactly how you can go
0:05 from zero to $1,000 a day with a brand
0:07 new drop shipping store using a pretty
0:08 simple strategy that I've been using
0:10 almost every single time I launch a new
0:12 product. Showing you a live example
0:14 right here. October 30th is a new brand
0:17 that I launched on the 1st of November.
0:20 Um, that same brand that did about $300
0:23 on the first day was right around $500
0:27 on that day. On the second, it's $700
0:30 just about. And today is Monday and it
0:32 is, I believe, like one o'clock right
0:34 now. We're at $500 for the day. We're
0:36 probably going to do $1,000 today. And
0:39 like I just mentioned, it is 1:30 p.m.
0:42 today. And didn't take too long to
0:44 pretty much get it right around $1,000 a
0:47 day with about 20 to 25% profit margin.
0:48 It's the same exact strategy that I used
0:51 to take this brand here to $5,000 a day
0:53 on a 2% conversion rate. right around
0:56 here, $5,000 again, and did 30,000 in
0:59 just one week, 40,000 overall in the
1:00 month. And I started this brand halfway
1:02 through the month of September. And the
1:03 focus for today's video is going to be
1:05 spending a majority of the time talking
1:06 about the different ads that perform
1:08 really well on Facebook. And while
1:09 you're probably struggling right now to
1:11 get anything off the ground, the truth
1:13 is, you probably have found a handful of
1:14 winning products that could make you
1:16 money, but for some reason, you weren't
1:17 able to get it off the ground, and it
1:19 wasn't your website. It wasn't the
1:20 actual product itself. If it wasn't the
1:22 way you optimized the website or the
1:24 funnels or the back end or what platform
1:25 you used, it probably was the ads that
1:27 you actually used and how you deployed
1:29 them in your ads account. I've been able
1:31 to create some really good ads and and
1:33 more importantly structure those ads in
1:35 a way to get some really high return on
1:38 ad spend. 78 rorowaz, 17 rorowaz, 3x
1:40 rorowaz, and doing this at high volume.
1:43 You can see here 61 purchases at a 2.3
1:46 rorowaz generating 3,000 almost $4,000
1:48 in sales from just one ad. And it goes
1:50 on and on. I can show you some of my top
1:52 ads in my dashboard that are sitting
1:54 consistently at around a 2 to 3x return
1:55 on ad spend. If you really want to get
1:58 out of ecom hell, which is just testing
2:00 and dumping and trying over and over
2:02 again, rinse and repeating, building new
2:03 stores with new product tests and just
2:05 wasting a ton of money, you need to
2:07 understand something that most people on
2:08 this platform on YouTube will not teach
2:10 you, which is the importance of first
2:12 principles, right? Okay. And first
2:14 principles pretty much say no matter
2:16 what new strategy comes out, no matter
2:17 what new technique people are using,
2:19 there are certain core principles to get
2:20 someone to make a purchase from you. And
2:22 if you can learn the first principles of
2:24 marketing and ecom, you'll never have to
2:26 worry about making money and actually
2:28 being profitable. And the truth is,
2:30 you're just not successful because you
2:32 keep looking for step-by-step tutorials
2:33 and you aren't learning the first
2:34 principles of drop shipping and
2:36 marketing. I know there's a lot of new
2:38 AI tools. There's a lot of new
2:39 strategies. There's a lot of new ways to
2:41 acquire a sale through ecom and you're
2:43 probably caught up in all of them and at
2:44 times it can feel overwhelming. You have
2:46 one guy saying one thing, you have me
2:48 saying one way and another person saying
2:50 some new strategy on how to scale an
2:52 ecom brand. The truth of the matter is
2:53 the people that are being the most
2:55 successful with ecom understand these
2:56 core principles. And it really starts
2:58 here with Facebook ads, right? Picking a
3:00 product and building a store nowadays is
3:03 easier than ever before. In fact, I can
3:05 pretty much guarantee that you've come
3:06 across a handful of products that are
3:08 considered winners that you weren't able
3:10 to scale and then you chalk it up to the
3:12 product probably can't make me money.
3:13 When in reality, you just don't
3:14 understand Facebook and how the ads
3:16 actually work. So, let's break it down
3:18 today. All right. So, to become
3:20 successful with drop shipping, you have
3:22 to identify what types of ads and
3:24 concepts speak to your target audience
3:25 the most. Right? These aren't just
3:27 numbers behind the screen, right? The
3:29 the amount of uh sales here that you
3:32 see, right? the $5,000 in just one day.
3:34 These return on ad spends, these
3:36 purchases, these conversions, these are
3:38 not just numbers. Those are real people
3:40 behind those numbers. And you have to
3:42 understand how humans interact on social
3:44 media platforms. And once you understand
3:46 that making a sale and being profitable
3:49 consistently won't be hard, right? So,
3:50 we know that most of our advertising on
3:53 Meta is done on Facebook and Instagram.
3:55 And it's comprised of these social media
3:57 feeds, right? You have the, you know,
3:58 feed post when you're scrolling on the
4:01 homepage, reels, which is just like Tik
4:03 Toks but on Facebook and Instagram, and
4:04 then your story posts, right? We're we
4:06 all, we're all know what these mean and
4:08 what they do. But what you might not
4:10 understand is that people consume media
4:13 differently, right? So remember, we're
4:14 talking about marketing and your ability
4:17 to do marketing successfully is just how
4:19 effective you can communicate as desire
4:21 to your target audience, right? So, what
4:23 you need to understand is that some
4:25 people watching videos, right, they
4:27 enjoy that the most. Some people enjoy
4:29 reading through long form post, right?
4:31 Despite what you might think, you might
4:33 say, "Hey, I spend all my time scrolling
4:34 through Instagram res. There's no way
4:37 somebody's actually watching or reading
4:39 long form copy post and going through
4:40 that type of stuff." Well, you might
4:42 not. Maybe your mom, your dad, your
4:44 family members may not, but there's
4:45 someone there, right? You got to think
4:47 two billion people use Facebook every
4:49 single day or every single month, some
4:52 ridiculous number like that. Um,
4:54 you need to understand that other people
4:55 consume media differently. So what you
4:58 may not enjoy, other people do. And
4:59 that's how you have to be successful,
5:01 right? You have to remove yourself from
5:02 what you want and put yourself in the
5:05 shoes of your target audience. Right?
5:06 Some people just enjoy swiping through
5:09 stories. Your job is not only to find
5:11 how your target audience enjoys this
5:13 media, but also what type of media do
5:15 you enjoy and which media is the least
5:17 competitive. Right? So, I mentioned
5:19 earlier that some of you guys have found
5:21 a winning product. You built an amazing
5:22 store that looks beautiful, that looks
5:23 trustworthy, that someone would actually
5:25 want to buy from. But the reason why
5:27 you're not successful because you're run
5:29 you're running ads that some of the top
5:32 brands are competing with that you're
5:33 competing with and they're just
5:35 outspending you. So, you can't compete
5:36 with them. But there is a world where
5:38 you can take a winning product that is
5:41 competitive and saturated and deploy a
5:43 different type of media to that same
5:45 target audience where they're not used
5:47 to seeing it and then you can get some
5:49 of the market share and be profitable.
5:51 For example, makeup and skincare. One of
5:54 the most popular ways to advertise
5:56 makeup and skincare is using UGC ads,
5:58 right? Realistic people using the
5:59 product and showing how much they love
6:02 it. But there is a world out there where
6:03 there are some people that want that
6:05 product that you're selling. And if you
6:07 deploy to them in a different way with
6:09 picture ads instead of video ads,
6:10 they'll be more likely to spend and uh
6:13 make some more money.
6:15 So Meta's job is to show an ad concept
6:17 that closely resembles the organic feed
6:19 of the consumer. So we need to
6:21 understand that the media types, the
6:23 different media types of ads we can
6:24 create and test to find the right
6:26 combination to get conversions and
6:27 scale. So, we hear people talk about
6:29 find a winning product, build a nice
6:31 store, and then test some ads. Well,
6:33 what kind of ads, right? And the types
6:36 of ads we test, how long should we test
6:37 them for? Who should we show them to?
6:38 How should we make those ads? I'm sure
6:40 these are questions you've asked. So,
6:42 first things first, right, to this point
6:46 that I mentioned, Meta is trying to make
6:48 ads not feel like ads. And the way
6:50 they're doing that is by punishing
6:53 people that have ads that scream, "Hey,
6:56 I'm an ad." Right? Because the nature of
6:58 humans, especially on social media, is
6:59 not to get on the platform to see and
7:02 and watch a bunch of ads. So, what have
7:04 they gotten really good at? They are
7:07 punishing people with high CPMs
7:09 that make their ads ugly for one, and
7:12 also that are so obvious of an ad. the
7:13 people that are doing the best and it's
7:16 why UGC took off and became such a
7:18 popular way to advertise is that
7:20 anything that feels organic and
7:21 authentic to the feed will will
7:25 ultimately get lower cost per clicks and
7:28 a cheaper CPM. Why is this important to
7:29 understand is because if we take a look
7:31 at social media feeds, right? These are
7:33 this is one example of a feed. This is
7:35 another example of a feed. Facebook's
7:37 going to consistently or Instagram for
7:38 that matter is going to consistently try
7:40 to show you content that resembles this
7:42 type of stuff that you engage with. So,
7:44 if you understand what type of content
7:46 does well for your target audience, you
7:49 can make content and ads that blend into
7:51 their natural feed and Facebook will
7:54 will obviously give you reward you with
7:56 um better ad metrics and make it easier
7:59 for you to convert. So, we have a full
8:00 detailed training. That's kind of the
8:02 the 50- foot overview. I have a full
8:03 detailed training of the different types
8:04 of ads. I'm going to show you some
8:06 examples. I'm also going to show you how
8:08 you can launch ads and use one of my
8:10 most powerful AI scripts to find the
8:11 different types of people that you can
8:14 speak to and create ads that cater to
8:17 them specifically. All right, before we
8:19 get into any of that, you have to
8:21 understand one of the the most critical
8:24 points in marketing, which is marketing
8:26 awareness. There are different types of
8:28 people when it comes to different
8:29 products. There are different stages
8:31 that people go through. And this is
8:33 important to understand, right? When we
8:34 talk about saturation, what is
8:36 saturation? What does that mean? Does it
8:37 just mean that a lot of people are
8:39 advertising the same product to the same
8:42 people? Yes, at face value. But it goes
8:44 beyond that. There are these five
8:46 different stages of market awareness
8:48 where your customer, remember, they're
8:50 not just numbers, they're people. Your
8:53 customer has a certain level of
8:54 awareness when it comes to the product
8:55 that you're trying to sell them. And the
8:57 general rule of thumb is that the more
9:01 aware somebody is at of your product
9:03 that you're trying to sell, the
9:04 different ways of marketing you're going
9:06 to have to use to to actually get them
9:10 to purchase. If I know what an iPhone
9:12 is, I've seen it a million times. I
9:14 heck, I might have had an iPhone. Or
9:15 actually, let's use a better example.
9:16 Let's use these these blue light
9:18 glasses. If I know what blue light
9:19 glasses are, I've seen them a million
9:21 times on my feed. whether I may own a
9:23 pair or just know about them. You're
9:25 going to have to create different types
9:27 of ads to get me to buy versus someone
9:29 that has no idea what these glasses are.
9:31 They may have never heard about it or
9:32 seen it before. So, they're going to be
9:34 different types of ads, whether it's
9:36 video or picture ads, but the the way
9:37 you speak in those ads, they're going to
9:39 be have to be a little different for you
9:41 to convert that person. So, these are
9:42 the different stages. You can pause real
9:46 quick and read this, but most products
9:48 and most advertisers, the mistake that
9:49 they're making is that they're creating
9:52 good ads, but they're speaking to the
9:54 wrong person, right? There's certain
9:56 level of mark market sophistication that
9:58 a product may have. For example, at this
10:00 point, we all know probably know what
10:03 creatine is, right? If you know anything
10:05 about weightlifting, we all know what
10:06 creatine is. If you're going to try to
10:08 create a creatine ad today and introduce
10:11 it as this new solution to build muscle
10:13 and retain water, good luck. There's a
10:16 small portion of the market at this
10:17 point that doesn't know what creatine
10:19 is, right? But if you were to come out
10:21 with a new supplement or like peptides
10:23 for example, peptides recently became
10:24 really popular and you introduce it as
10:27 this new opportunity, there's way less
10:28 people in the market that know what
10:30 peptides are versus what creatine is. So
10:31 the different types of ads you create
10:34 will reflect that.
10:36 All right, so now let's get into some of
10:37 the more notable ads, right? People ask
10:38 me this all the time. What types of ads
10:40 should I create? I'm also going to break
10:42 down in what order you should be testing
10:44 different ads and different concepts. So
10:46 definitely stay tuned. Um, so there's
10:48 the the first type of ads that I
10:50 personally like to create a lot are
10:52 infomercial ads, right? Think of these
10:53 as your old school ads back on
10:55 television where you're informing the
10:58 the target audience of a problem they
11:00 may not know they have and telling them
11:02 why your product is the only logical solution.
11:03 solution.
11:05 Oh, and by the way, that brand that I
11:06 had mentioned earlier, it just got
11:08 another sale as I'm making this video,
11:10 which is always cool. So, we're at $630
11:12 for the day. Uh, it's not even 2 o'clock
11:14 yet. So, like I mentioned, by the end of
11:16 today, should be another 1K a day store.
11:17 All right, so here's an example of an
11:20 infomercial style ad. I don't
11:21 necessarily know if I need to play the
11:23 entire thing, but basically, it's going
11:24 to call out a target audience. It's
11:26 going to introduce a problem they may or
11:28 may not have, speaking to a specific
11:30 type of person, or in this case, a
11:32 specific type of cat. and then introduce
11:35 as to not only the solution, but why the
11:36 our solution, right? Whatever the
11:38 product you're selling is the only
11:40 logical solution to the problem that
11:42 they're having. So, take a listen.
11:43 >> Attention cat owners with destructive
11:46 chewers. There's finally a solution that
11:48 actually works. Forget the expensive
11:49 sprays and bitter coatings that don't
11:51 work. Your cat isn't being bad. They
11:53 have a biological need to chew that's
11:56 going completely unsatisfied. When cats
11:57 can't fulfill their natural chewing
11:59 instinct, they target your cords,
12:02 remotes, boxes, and furniture, costing
12:03 you hundreds in replacements while
12:05 damaging their teeth on hard plastics,
12:08 and toxic materials. Worse, conventional
12:09 solutions punish the behavior without
12:11 addressing the root cause. By the time
12:13 you've replaced your third phone charger
12:15 or rushed to the ER vet for an
12:16 intestinal blockage, the damage and
12:18 expense have already piled up. Eland
12:21 silvervine sticks redirect the instinct
12:22 completely. Our natural silvervine wood
12:25 is infused with gall that's irresistible
12:27 to 98% of cats. They choose the stick
12:29 over your belongings instantly. The
12:31 gentle abrasive texture satisfies their
12:33 chewing drive while naturally cleaning
12:35 their teeth and removing plaque buildup.
12:36 Your cat gets the enrichment they're
12:38 craving with zero risk to your home or
12:40 their health. Redirecting destructive
12:42 chewing isn't just about saving your
12:43 stuff. It's about
12:44 >> All right, so I think you guys kind of
12:46 get the gist there, right? So we call
12:48 out a target audience, right? which are
12:48 in this case,
12:51 >> attention cat owners with destructive chewers.
12:52 chewers.
12:54 >> Cat owners that are destructive chewers.
12:56 Now, very very important detail that it
12:58 might have went swept under the rug
13:00 there. I didn't just call out in this ad
13:02 that I um scripted myself, which I I'll
13:03 show you guys the scripts and how you
13:06 can do this. Um I didn't just create a
13:08 um I didn't just call out a target
13:10 audience based off of cat owners, right?
13:12 Attention cat owners. Specifically
13:15 called out a certain type of cat owner.
13:16 the type of cat owner that is
13:18 destructive, chewing through cables and
13:20 wires and stuff like that. That is a
13:21 little foreshedding to what we're going
13:22 to talk about later in this same
13:25 training, but that's very important,
13:27 right? A lot of the times, and I talked
13:29 to a, you know, a lot of students about
13:31 this inside my community, the defining
13:33 the you. Who are you speaking to? I've
13:35 seen so many ads that people have
13:37 created or replicated that are like, if
13:39 you're struggling with back pain, get
13:41 this product. Okay, who's you? So, being
13:43 really clear on defining the you. And
13:45 then throughout the ad, as you can see,
13:46 we we inform them. And then the biggest
13:49 thing is like this is what drives home.
13:50 Obviously, I'm introducing to you a
13:52 solution, right? I've had a student
13:54 recently ask me like, "Hey, Alex, well,
13:56 um I want to sell this product, but it's
13:58 it's on Amazon. Should I worry about
13:59 that?" Right? Like I'm sure you guys
14:01 have had questions like a lot of people
14:03 are selling the same product on Amazon.
14:06 the way we as drop shippers compete with
14:07 Amazon without actually having to
14:09 necessarily directly compete because
14:11 there's so much volume for for
14:12 e-commerce online. You only need a small
14:14 fraction of the pie to be successful.
14:16 But the way we can quote unquote compete
14:19 with Amazon is by just having a unique
14:22 mechanism. In this instance here, this
14:25 specific product has a infused gall that
14:28 may mean is a unique thing different
14:30 than the other competitors may or may
14:32 not sell. So by saying that hey our
14:34 product has a unique solution not only
14:36 is it just you know a great product
14:38 overall but what makes us special is
14:39 that we have a specific thing that's
14:42 healthy and it is um natural and it
14:45 doesn't um it's not synthetic or fake.
14:48 So by by positioning us as the logical
14:50 solution that will incentivize more
14:52 people to actually care to go on your
14:53 website and they'll see that there's an
14:55 option on Amazon but still go with you
14:58 because you've branded your product with
15:00 um a unique solution that other products
15:02 on Amazon may or may not have. All
15:04 right, so that's one type of ad. This
15:06 the typical infomercial ads. I feel like
15:08 I'm one of the few people on YouTube
15:11 talking about this ad as much and
15:13 bringing it kind of back because when
15:14 everyone zigs you zag, right? Everyone
15:17 talks about UGC and now even AI UGC, but
15:18 I'm telling you, these types of ads are
15:20 are crushing for me and they do really
15:22 good for specific types of products,
15:24 right? Problem solving products for an
15:26 older demographic, which usually are the
15:27 people that have the most money to spend
15:29 in the first place. Now, if you're
15:31 selling some clothing for, you know,
15:33 women between the ages of 25 and 35,
15:34 then obviously an ad like this wouldn't
15:37 make the most sense. But I like to stick
15:39 to problem solving products for an older
15:41 demographic of people that are going to
15:43 gravitate more so on Facebook, right?
15:46 Like my ads, infomercial ads, I launch
15:48 them on Facebook and Instagram and 90%
15:50 of the time, Facebook is where all the
15:52 spend goes to because that's where my
15:55 demographic mostly spends their time on.
15:57 So that's a infomercial style ad. Next
15:59 up is UGC. I don't really think I need
16:03 to um make a uh show you guys an example
16:05 of a UGC ad at this point. User
16:06 generated content, right? Somebody that
16:07 seems like they're a customer or
16:09 something talking about a product that
16:11 they have they received and it's it's
16:12 doing good for them, right? I don't
16:14 think you guys need to see a tutorial on
16:15 that. If you need to see that, look it
16:18 up on YouTube. Next up is product
16:20 display ads. Again, I don't think I need
16:21 to show you guys an example. Product
16:23 display ad is just simply someone
16:24 showing the product with some music and
16:27 text on the screen. Simple enough,
16:28 right? I think we all can we all know
16:30 what types of ads those are. And then
16:32 this is my my uh sweetheart right here.
16:34 My favorite type of ad to run right now.
16:36 Just once again, because of the the
16:37 demographic of people I like to
16:39 advertise towards, generally people that
16:42 are older than the age of 40. these ads
16:44 convert really well for them. Image ads
16:46 with strong caption, right? These are
16:48 great for initial angle testing and
16:50 allow you to quickly iterate based on
16:51 messaging and copy. And if I'm being
16:53 transparent with you guys, this YouTube
16:54 video was initially going to be centered
17:00 around how to quickly test and um scale
17:02 quickly and it also blended into the
17:04 whole concept of how to do that without
17:06 spending a ton of money. So, with that
17:08 being said, I want to break down the
17:11 exact ad stack that I like to follow
17:13 when it comes to testing and launching
17:14 ads. And if you haven't heard about
17:17 image ads with really long form copy,
17:18 I'm here to tell you that it's probably
17:20 one of the most popular ways right now
17:23 to sell to an older demographic of
17:26 people to 48 48 plus. A lot of drop
17:28 shippers and just overall e-commerce
17:30 brand owners are using the strategy
17:32 because of how effective it is. So, it's
17:33 one of those things that you want to hop
17:34 on the bandwagon now before it becomes
17:36 too saturated. Let me show you a quick
17:37 example and then I'll I'll show you
17:39 exactly how I like to launch these and
17:41 test and scale. Okay, so this is an
17:44 example, right? Um, this advertiser
17:48 Pause and Care Vet has 240 total ads.
17:50 Um, so they definitely are scaling and
17:52 as you can see they they're showing a
17:54 lot of picture ads right now. Um, in
17:55 fact, their entire ad library, I
17:57 believe, is just picture ads. And this
17:58 is a strategy you can use to literally
18:00 scale to 10K a day um pretty
18:03 consistently. And if you click on the
18:04 shop now button, you can see that it
18:07 goes straight to a product page, right?
18:10 So you might say, okay, the picture has
18:11 nothing to do with the product page,
18:12 which in this case is a kitty
18:16 supplement. And if you look closely into
18:18 the actual caption, if my ad library
18:20 stops freaking out here, you can see um
18:21 I'm going to hit see more in a second,
18:24 but there's no real initial like selling
18:26 point. And that's actually why these
18:29 picture ads with long advertorial copy
18:31 are converting so well right now for the
18:33 older demographic because to my point
18:35 that I mentioned to you guys earlier,
18:38 Facebook does not want your ad to feel
18:39 and look like an ad. They're trying to
18:41 blend in and disguise the ads.
18:42 Obviously, once you click on it, it will
18:43 say something like sponsored or
18:45 whatever, but it should blend into the
18:47 feed. Like this is the explore page,
18:49 right? This is not actually a feed. This
18:51 is explore page. but it should blend
18:55 into your feed as much as it um as a
18:57 normal organic post should. And that's
19:00 exactly why this type of content does so
19:03 well largely because of the ability to
19:05 blend in and seem like a natural post.
19:07 Now, if you were to sit down and read
19:08 through all of this, it would sound like
19:11 somebody somebody's mother just got on
19:13 Facebook one day late at 2 3:00 a.m. in
19:15 the morning and wanted to create some
19:18 long form copy to just share a story
19:21 with her um Facebook feed. Like, hey, I
19:22 just discovered this crazy I've been
19:24 dealing with this issue for so long and
19:26 I just discovered this crazy solution to
19:28 this problem that I had that I never
19:31 thought of and here is the solution. But
19:32 before I tell you the solution, here's a
19:34 quick backstory of how I discovered the
19:36 solution. So, it's actually really cool
19:38 because it it almost um if you look back
19:40 at this board here, it blends in a
19:41 couple of different core factors. And
19:43 remember, I'm trying to teach you guys
19:46 the concept of first principles, meaning
19:48 what are the core foundations? What are
19:49 what are what are the things that need
19:51 to happen for someone to make a
19:52 purchase? It doesn't matter if you're
19:55 using AI ads, if down the line there's
19:56 some new type of ad strategy that works,
20:00 what is the underlying message here that
20:01 needs to happen for someone to make a
20:05 purchase? And I say that to say because
20:07 this these types of ads do a couple
20:09 different things. One, it almost feels
20:11 like the elements of a UGC ad, which is
20:13 someone vouching for a product on why
20:15 you should get it, which is one of the
20:17 the biggest factors that people need to
20:20 uh see before making a purchase. Um,
20:22 that is kind of happening in this in
20:25 this ad because it's from the point of
20:26 view. It's written in a way that it's
20:28 from the point of view of somebody
20:30 talking as if they were sharing it to
20:31 their Facebook feed. So that that
20:32 element is checked off which is really
20:36 cool. Um it's informative because a lot
20:37 of the times it's not just someone
20:39 sharing their opinion, they're they're
20:41 sharing some type of fact or information.
20:42 information.
20:44 And then it it blends in with the
20:46 Facebook feed because it's just an image
20:48 ad. And because it's an image ad and
20:51 videos dominate the feed right now, they
20:53 stand out without feeling like an ad,
20:55 which is really cool. So, this is
20:58 actually going to segue us into the
21:01 exact strategy on how I like to test and
21:03 launch ads. And if you want to learn how
21:05 to actually properly do this, like, you
21:07 know, create the advertorial, create the
21:08 pictures, write the copy, and all that
21:10 stuff, in the description of this video,
21:12 I'm going to leave this resource doc,
21:14 which gives you the exact prompts and
21:16 scripts I like to use to not only train
21:18 the AI to know a lot about the product,
21:21 but write amazing copy for you that will
21:22 allow you to test and quickly find
21:24 different marketing angles. So
21:25 personally, this is what I like to do,
21:26 right? So start off with some image ads
21:29 with a strong caption into a product
21:31 page, right? So like I had mentioned in
21:33 this example here, this is the ad,
21:35 right? The picture itself is just to get
21:37 people to click and stop the scroll, but
21:40 the opening headline, right? Or
21:41 actually, this is the product
21:43 description, but this right here is the
21:45 headline. what the FDA grain-free
21:48 warning didn't tell you. And then that
21:50 paired with the actual first sentence of
21:54 the description is all a way to hook the
21:56 potential customer into actually reading
21:58 the entire long form copy. So, I know
22:00 you might be saying, "Alex, there's no
22:01 way someone's just scrolling through
22:02 Facebook and is going to read this
22:07 entire long probably 1200word paragraph
22:10 about why they should buy this product,
22:11 right? There's no way, right? That's
22:12 where you're wrong because there's a
22:14 good chance that if you're watching this
22:16 video right now, you are not the target
22:17 audience and this wasn't meant for you.
22:20 And that's okay. We don't need to want
22:21 to read this. We just want to make sure
22:24 our target audience does. So, yes, this
22:27 is enough copy to get someone to then
22:29 land on this page and purchase. I
22:30 promise you it is. It's because I'm
22:31 literally doing it right now. It's
22:32 literally working. I've done it for my
22:34 other brands. My students do it now,
22:37 too. It's it just works, right? So,
22:38 whether you think it does or not is up
22:40 to you. But look how simple this product
22:41 page is, right? Like this is a simple
22:43 product page and it's enough to get
22:46 someone to purchase. So right, the whole
22:48 concept of this training is how can I
22:50 test without blowing through my entire
22:52 marketing budget and wasting a ton of
22:54 money on ads? Well, one, you can use
22:56 image ads plus this strong caption and
22:59 copy and messaging. And this works
23:00 really well because picture ads actually
23:02 gets more interactions and gives you
23:04 more chances of getting a purchase
23:06 because they're cheaper to advertise on
23:08 Facebook than video ads just because of
23:09 the nature of how competitive video ads
23:11 are. Everyone's running video ads. These
23:13 actually kind of stand out in the
23:16 algorithm and they also are a refreshing
23:18 way for your target audience, people
23:19 older than the age of 40 to consume
23:21 media, right? These people don't
23:23 necessarily always want to watch quick
23:26 edited flashy reels and videos. So, this
23:28 is actually going to assimilate to that
23:29 target audience a lot easier and it's
23:31 going to be cheaper for you to test
23:33 using image ads, right? So, your $100 a
23:35 day budget will go farther with this
23:37 strategy and you'll learn more and get
23:40 more data faster than video ads. Okay.
23:42 Next up is once you find a strong
23:44 marketing angle, then create an avatar
23:45 that doubles down on the marketing
23:47 angle, which is optional, right?
23:49 creating an advvertorial, which if you
23:51 don't know what that is, is a long- form
23:54 article that looks as if it is informing
23:56 you once again about something, but at
23:57 the end it sells you on the product.
23:59 Okay, pretty simple. I do have a
24:01 training on this on my channel. You can
24:02 scroll back on my channel, watch this
24:04 video here, stop going and make 15K a
24:06 month with AI image ads instead. This
24:07 video will break that down in more detail.
24:08 detail.
24:10 Then from there, you can continue to
24:12 scale with the AI image ads. But with
24:14 the new Andra update and the importance
24:16 of creative diversity and building your
24:19 brand on more than just one, you know,
24:20 having one egg in the basket, you want
24:23 to diversify. I like to then take those
24:26 same marketing angles and concepts and
24:27 then turn them into video ads,
24:29 specifically those infomercial video ads
24:31 that I had mentioned before that are
24:34 informing your target audience. Um, and
24:36 now we know what angle, right, what type
24:37 of angle we can speak to those people.
24:39 Now, I'm going to spend a couple minutes
24:41 here stressing the importance of angle
24:44 testing, right? So, I mentioned earlier,
24:46 right? When a lot of people create ads
24:47 or test ads or test messaging and
24:49 marketing, they say, "Do you want to
24:52 solve your back pain? Do you want, you
24:54 know, um to grow your hair or do you
24:57 want nicer skin?" Defining the you will
25:00 literally be the definition of or the
25:02 defining factor for you to be successful
25:04 drop shipping. understanding how to take
25:06 this same product here that's saturated
25:08 and find a sub audience of people that
25:10 you can sell this to that aren't as
25:13 marketed towards. Okay, so let's let's
25:15 take example and again the scripts to
25:16 this that I use will be in the
25:18 description. You just click this, you
25:20 can scroll through, copy and paste and
25:22 let's get into it. Right? So let's take
25:24 this back massager. Personally I think
25:26 very saturated product but if you find a
25:27 sub audience of people that has a desire
25:30 to want to purchase this product, you
25:31 can do some really good numbers with
25:32 this. But let's just take this for an
25:34 example cuz visually we can all look at
25:35 this and know what this does, right? You
25:37 put it on your back, it massages your
25:40 back back. So now what I like to do here
25:42 is the first type of campaign that I I
25:44 would recommend you launch as someone
25:45 balling on a budget and trying not to
25:48 blow a ton of money is the following.
25:51 So what you would want to do is launch a
25:55 CBO campaign targeting one country. If
25:56 you're in the UK and you want to target
25:58 the UK, great. If you live in Australia,
25:59 you want to target Australia, great. If
26:00 you live in Canada, but you want to
26:02 target the US, great. Target just one
26:04 country, pick a country, commit to that
26:06 country, and then do advantage plus,
26:07 meaning you do not touch the interest,
26:09 you don't touch the age, you don't touch
26:10 the gender, you don't touch the
26:12 placements, you just let Facebook do all
26:14 that for you. They're smarter than you
26:15 and I. I don't care if you're selling a
26:18 bra for women. Do not then go into the
26:20 adset level and then change it to only
26:21 target women because Facebook's going to
26:23 do that for you anyway. So, just let it
26:26 happen. Then from there under that CBO
26:28 campaign, and remember CBO stands for
26:30 campaign budget optimization, meaning we
26:33 set the daily spend at the campaign
26:35 level. So, if you have $100 a day or $50
26:37 a day and you want that to go as far as
26:38 possible without blowing through your
26:40 budget and wasting a ton of money, we're
26:42 going to say, "Hey, Facebook, create
26:44 this CBO campaign." And under that
26:45 campaign, I'm going to test a couple
26:47 different adsets, all targeting a
26:49 different group of people. And then you
26:53 decide for me which group of people is
26:56 most likely to convert and make me money
26:58 rather than you creating an campaign
27:00 where at the adset level you're setting
27:02 the budget at 10, $15, $20 a day. at
27:04 each adset level where every single
27:05 campaign is going to get $ 20 to $30 to
27:07 spend regardless if it's profitable or
27:09 not. You don't want to do that, right?
27:11 So, this whole video is about how do we
27:13 save money while we do CBO campaigns,
27:16 right? So, the goal here with this CBO
27:19 campaign is to have picture ads that you
27:21 can create using Hicksfield, which again
27:22 on my YouTube channel, you can just
27:24 scroll through and you'll see me break
27:26 down how to create image ads similar to
27:29 how this competitor here is using AI
27:33 picture ads to um to create uh these
27:34 realistic looking images, right? These
27:36 are not real images of people holding
27:38 cats. These are all done with AI using a
27:40 tool called Hicksfield. I break down in
27:42 great detail on how to do that on my
27:44 channel. So, feel free to go scout out
27:46 my other videos or just send me a
27:47 message on Instagram if you really
27:48 really are confused and don't know what
27:52 you're doing. Okay. So, from there,
27:53 we're going to create five images,
27:55 right? These are going to be the same
27:58 five images under each ad set,
28:00 but the ad set is going to have
28:02 different copy and messaging. Right?
28:04 Once again, back to this competitor
28:05 here. And I'm going to use a different
28:06 browser because I have too many
28:08 extensions on this browser. One second.
28:11 Okay. So as you can see here, this is we
28:13 have a live example of this in real
28:14 time, right? The same thing I'm teaching
28:16 you right now. We see top brands in the
28:18 industry doing the same thing, right? So
28:19 this is the same image, right? We all
28:21 can see that this is the same exact
28:23 image, right? It's this woman here
28:26 holding a cat. But what's different? The
28:27 caption, right? The caption, the
28:30 description that you can put into the
28:32 image is different, right? This one has
28:34 one type of messaging and this one has
28:36 one type of messaging. So, what this
28:37 person is doing without reading the
28:39 entire messaging, I know that they're
28:41 targeting talking to two different types
28:43 of people that are likely to purchase
28:45 their product. So, how can you do the
28:48 same, right? You can do the same without
28:50 having to um spend a ton of time by
28:52 using AI. So, here's an example of what
28:54 you should do. In the documents, I list
28:56 out in order what you should be doing
28:57 and how you should be doing it. But
28:59 basically, the first thing you need to
29:01 do is go into a tool, an AI tool of your
29:03 choice. I personally like Claude AI
29:05 because it's better for copy and
29:07 messaging. You can use Chad GBT if
29:08 you're balling on a budget and you don't
29:10 want to have a ton of AI subscriptions.
29:12 I totally understand. So, what I would
29:16 do is I would go into um Claude here and
29:17 I would say, "Hey, I'm a brand owner
29:19 looking to create an aviator and some
29:21 long form copy messaging." Um, so here
29:25 is an Amazon listing. Here is a link to
29:27 my Amazon reviews, which I think I
29:29 forgot to actually add in there. Um, and
29:31 then here's a competitor that is selling
29:34 this product. Go through and study and
29:36 scrape all the information you need to
29:38 know to get as much details about this
29:39 product and the type of people that are
29:42 likely to purchase from it. Right? From
29:43 there, it's going to give you a quick
29:45 anal uh like uh analysis. You just
29:47 review it, read it, just have some level
29:49 of understanding of your product. Then
29:51 from there, the second prompt again on
29:55 this document is going to say, "Hey, now
29:57 I need you to find five unique subniches
30:00 of people that would best fit my target
30:02 audience that has the most desire to
30:03 actually buy this." Right? We don't want
30:06 just five random types of people. We
30:08 need to find the most likelihood of
30:10 people that are more likely to purchase
30:12 this product. And how do we do this?
30:15 Well, the AI, as you can see here, is
30:17 going to scrape through Reddit forms,
30:18 right? So, they're going to go through
30:20 Reddit forms like Reddit neck pain
30:22 office, Reddit working mothers, Reddit
30:24 gamers, Reddit nurses healthcare, right?
30:26 It's going to scroll through Reddit
30:28 forums and actually get data from real
30:30 life people suffering from the problem
30:32 that this problem product can solve,
30:34 which is neck and back pain. It's going
30:36 to use AI and data. It's not going to
30:37 just create it out of thin air. It's
30:41 going to search it from Reddit forms.
30:42 Okay? If you use the prompt that I
30:45 exactly how I use it. And we also want
30:47 to address the main concern or fear that
30:48 they may have with the product that
30:50 we're selling. And we need to know how
30:52 we can destroy their limiting belief
30:54 because there's always skepticism when
30:55 someone is trying to buy a product
30:58 online. So how can we position our
31:00 product to avoid that skepticism so they
31:03 can actually buy just like the cat
31:05 silver vine sticks, right? We have this
31:08 unique solution that our sticks have
31:09 which is it's holistic and healthy and
31:12 natural. So that's going to, you know,
31:13 wipe away the concern and fear that our
31:15 target audience may have about our
31:16 product so they're more likely to
31:19 purchase. So boom, now we have five sub
31:22 audiences. We have the overwhelmed
31:23 remote working mom, right? We know their
31:25 age group. We know the problem that
31:27 they're constantly having. Um, we know
31:29 the marketing angle, your 15-minute
31:31 sanctuary, professional relief while the
31:33 kids play. We know the tone and how to
31:34 speak to them, the main fear. And then
31:36 it's going to do this for the marathon
31:39 gamer, the exhausted healthcare hero,
31:42 the long haul trucker. See, that's
31:43 something I wouldn't have thought about,
31:45 but the AI was able to search through
31:47 some Reddit forms and give you some
31:49 feedback on that, right? It gave you
31:51 even gives you the articles, right?
31:53 Injury attorneys. Wow, this is cool,
31:57 right? It's giving you data and facts,
31:59 right? And then the active senior fighter,
32:01 fighter,
32:04 this is a 65 refusing to let go of slow
32:05 age. Okay. I thought they meant like
32:07 legitimately an old person trying to
32:09 fight people. Okay. So now I have the
32:11 five, not just five unique people, but
32:13 five of the most likely unique people
32:15 based on the data it did. Now, this is a
32:19 very surface level um a data scrape that
32:21 it did. I'm sure there's ways to go
32:23 deeper and really prompt the AI to like
32:26 go through articles and articles and Q&A
32:28 forms and all that stuff, but just
32:29 because you're you're looking for
32:31 surface level data to just test
32:33 initially. You can always go down deeper
32:34 down the line once you've validated the
32:36 product. This is the fastest way to do
32:38 this. And then from there, we're just
32:41 going to ask for some hooks based off
32:44 the t the the unique angle we're going
32:46 after. So again, go on to the document
32:48 in the description, right? you can't
32:50 don't I don't want to see any of you
32:52 guys requesting editing access. If you
32:53 want a copy of this, you're going to hit
32:56 file right here on the top left hand
32:58 side and hit make a copy. So, you can
32:59 have access to this and use it at your
33:02 own leisure. So, from there, I'm going
33:04 to copy that. I'm just going to replace
33:06 this area here where it says uh on the
33:09 document, I believe it says angle. So,
33:12 the angle in in question here will be
33:16 the overwhelmed remote working mom. It's
33:17 going to create the copy here or the
33:19 sorry, not the entire copy yet. It's
33:20 going to create the hook to start us off
33:23 with. And then we then follow up the
33:26 script by taking the product name, the
33:28 hook, and the detailed angle that we
33:30 pulled, which would be the working mom,
33:32 the neck massager, and then whatever
33:33 hook that we wanted to go with. Right?
33:36 So, we have all these hooks here. Um,
33:37 read through the hooks. Use a little bit
33:39 of your brain power to figure out of
33:40 these 10 hooks which one sounds the
33:43 coolest or the nicest.
33:45 Copy that all into this last prompt
33:47 here. This really long prompt that will
33:49 create this really detailed long caption
33:52 that for some reason people read and
33:55 love reading, right? And then boom,
33:57 from there you're going to get a long
33:59 form copy like for example this
34:01 competitor is using. Now this works for
34:04 the dental space, skincare, hair care,
34:06 uh pets is really popular with this
34:08 right now as you can see from this
34:10 example. Um but it doesn't stop there.
34:12 any niche that a target audience of
34:14 people greater than the age of 35 would
34:16 most likely want, you can sell this type
34:18 of product to them as long as it's a pro
34:21 problem-solving product.
34:23 Okay? And then you would have five
34:28 different angles. So adset one would be
34:29 all right. You just copy what's working
34:32 here. You would create five separate
34:35 long form copy, right? Like there's five
34:37 different captures. The pictures are the
34:38 exact same, but just create five
34:41 different copy for the images, right? I
34:42 have a detailed training on that, but
34:44 basically, you just want to use like a
34:47 native feed post for this neck massager.
34:49 You can use like an image of somebody,
34:51 you know, with their neck having an
34:55 issue with their neck or um
34:58 just chat GBT it honestly, like if
34:59 you're really confused. But the goal
35:02 here is to find native feed posts that
35:03 don't look too crazy. You don't need
35:05 someone's bones sticking out of their
35:06 neck or anything. You don't want to get
35:08 a violation or strike. Just use
35:10 something holistic or wholesome or nice,
35:12 something that invokes some type of
35:13 emotion. For me personally, if I was
35:15 selling this neck massager, I just find
35:17 a picture of like a mom putting her hand
35:19 on I would I'd create a picture using
35:22 Hicksfield with a mom putting her hand
35:24 on her neck or something, right? Let me
35:25 show you guys a real quick prompt
35:26 because I know you guys are going to be
35:28 like, "Man, Alex, you didn't show me how
35:29 to create a picture. What's wrong with
35:30 you?" All right. So, I would go into
35:32 Higsfield, the best AI generating tool
35:34 for realistic images of people. And I
35:35 would type in something like this. Uh,
35:39 generate a picture of a woman in her mid4s,
35:42 mid4s, putting
35:45 putting 40s.
35:46 40s.
35:52 um putting her hand on her neck in discomfort
35:53 discomfort
35:58 as she is sitting in her modern home,
36:01 home,
36:03 right? Boom. Do something like that. You
36:04 want to generate one by one pictures and
36:07 you just need five different pictures,
36:08 right? To a total of five different
36:10 pictures. The goal here is that it
36:12 should feel like a native feed post on
36:14 Facebook. So, you should not be anything
36:15 disgusting. It shouldn't be anything
36:17 that would get you a violation. It
36:18 should just be something that kind of
36:21 echoes the the sentiment of the ad that
36:24 is or the copy, the long form copy. Now,
36:27 if you notice here, I have
36:30 um overworking mom, I have marathon
36:32 gamer. So, the image you're going to
36:34 use, I would recommend using five
36:36 evergreen style images that could
36:39 replicate the copy for all of these. And
36:40 all I would do like, okay, boom, here's
36:42 that took two seconds. This is a this
36:48 would be a perfect example for this um
36:50 copy and messaging. But because you
36:51 have, you know, four other angles that
36:53 you have to test and you're going to use
36:57 the same five images per angle,
36:59 I would recommend you try something
37:01 like, you know, a little little bit more
37:03 broad than this, but this would be good,
37:05 too. Um, now you might be asking, "Well,
37:09 Alex, shouldn't I just use five images
37:11 that represent the target audience that
37:12 I'm speaking to?" Yes, you could do
37:14 that, too. I will say that if you're
37:17 using five different images per ad set,
37:19 right? So, 25 total different images,
37:21 it's going to be kind of hard to know
37:23 what's converting what. But because it's
37:24 long form copy that's going to do most
37:26 of the converting, it's fine. Like, it's
37:28 at the end of the day, if you have five
37:30 completely different types of people,
37:33 then sure, you probably shouldn't have
37:35 one of those images if you're speaking
37:36 to truck drivers be a woman putting her
37:38 hand on her neck. Totally understand it.
37:40 So that's where I would use a little
37:42 that's where a little brain power is
37:44 required. So if this ads set is all
37:47 speaking to moms, remote moms, then yes,
37:49 use five pictures of, you know, women.
37:50 And if this one's talking to truck
37:52 drivers, then yeah, you probably should
37:53 just use five pictures of truck drivers.
37:55 Don't overstress it. I would love it. In
37:58 a perfect world though, most times if
38:00 the product is speaking to one type of
38:02 gender that relatively looks the same,
38:03 let's say a skincare product for women
38:05 and there are five different adsets of
38:06 five different types of women, one could
38:10 be uh stay at home moms, one could be,
38:11 you know, some type of other type of
38:13 mom, the caption needs to be separate
38:15 per adset. And then in that case, the
38:17 five images should all be relatively the
38:19 same. So hopefully that's making sense.
38:22 The point is the pictures, they don't
38:24 hold as much weight as the actual long
38:26 form copy. the picture is literally just
38:27 there. So like people might stop the
38:30 scroll, click on it, and read the rest,
38:31 but it's it's not going to be the end-
38:33 all beall. So do not panic. Do not freak
38:35 out. Do not start asking a million
38:36 questions like, "Oh my god, but in my
38:38 five different audiences or five
38:40 different completely genetically
38:41 different looking people. Should I
38:42 should I use the same picture for all of
38:45 them or should just just find some
38:46 pictures, man, and just test it because
38:48 what really is going to drive the
38:49 conversions and what's going to help the
38:51 CPM, CTRs, and all that stuff will
38:53 actually be the the hook and the
38:55 caption." Okay? So, don't stress it. But
38:57 this would be an example. You see, you
38:58 know, like now, let's say we wanted to
39:01 do a truck driver. Generate picture
39:03 picture
39:05 of a middle-aged
39:07 truck driver
39:10 sitting in his truck
39:13 truck
39:19 with holding his neck in discomfort. At
39:21 the end of the day, even though I have
39:24 five like I have some men, some women in
39:28 this uh five angle testing concept, I'm
39:29 still going to use it. I you
39:31 realistically should use the same
39:33 caption per ads set because Facebook's
39:35 going to automatically allocate the
39:36 spend to the one that makes the most
39:38 sense anyway,
39:39 right? So realistically speaking, if you
39:41 want to keep this as simple as possible,
39:43 if you are testing a product that has
39:46 some men, some women, some young, some
39:48 old, whatever, just use the same five
39:49 pictures anyway. It doesn't really
39:50 matter too much because at the end of
39:51 the day, the caption and the copy, I'm
39:54 telling you, does 75 to 80% of the work anyway.
39:55 anyway.
39:58 Okay? But Hfield, sign up for the pro
40:00 plan, you get a ton of credits, and you
40:01 get Higsfield credits that you can
40:03 generate. Boom. You can use a realistic
40:06 image like this. Um, you can, you know,
40:08 you can even do something like generate
40:15 a picture of a gamer sitting is desk hunched
40:17 hunched
40:19 over. I don't think that's how you spell
40:22 hunched. Hunched over clearly
40:25 clearly
40:29 in discomfort. Okay. So, like boom, you
40:31 just generate five pictures. I would
40:33 recommend five. you can generate three,
40:34 you know, whatever, but I would
40:37 recommend a minimum of three, no more
40:39 than 10. I think five is perfect because
40:41 once again, the pictures definitely help
40:42 with the click-through rates a little
40:44 bit and people like stopping to read,
40:48 but nothing really really makes as much
40:50 of a difference as the actual headline
40:52 and the long form copy and the first
40:54 sentence of the long form copy as well,
40:57 right? Like here's another example. Now,
40:58 obviously, I personally wouldn't want to
41:00 be targeting someone this young. So, I
41:02 would say something, you know, I would
41:03 stick to the older demographic of
41:06 people. Um, or I would regenerate this
41:10 image. Um, send a picture of of a gamer
41:15 who is in his mid30s,
41:16 right? Obviously, the goal should always
41:19 be to try to target people 30 years and
41:20 older. Those are going to be the people
41:23 with money that are on Facebook, 35
41:25 really and older, um, a lot of the
41:27 times. So, boom. And you just generate
41:28 images like that. Make sure they're five
41:30 realistic, good-looking images that look
41:32 natural. Um, you can also generate, it
41:34 doesn't have to be somebody in there. If
41:35 I was using a foot massager, maybe you
41:38 can, you know, generate a picture of
41:39 someone showing their legs looking
41:41 wrinkled and swollen, right? Like that's
41:43 another example, um, of images that you
41:46 can generate. But the point is,
41:48 realistically speaking, the only
41:50 difference per adet should just be the
41:52 caption. It should be five of the exact
41:54 same pictures because we want to isolate
41:56 variables. Five pictures going straight
41:58 to a product page, right? So boom, you
41:59 can Yeah, you can generate something
42:01 like this, right? This will definitely
42:04 stand out, right? Like this is a really
42:05 good image and you're using your own
42:06 image. You don't have to worry about
42:07 ripping other people's image and you
42:08 won't get marked for like stealing
42:10 people's content. Anyway, back to the
42:14 concept here. So what I would do here is
42:18 adset one, five images, its own copy.
42:21 Adset two, same five images as adset
42:24 one, but its own new fresh copy, right?
42:27 And Facebook allows you to put in like I
42:30 think three or five different uh ad sets
42:31 that you can split test with. You should
42:34 not do that. It should just be one ad set
42:35 set
42:38 and one copy per adset. Do not split
42:40 test three different adsets.
42:42 And and this is what I'm talking about,
42:44 right? Your primary text will be the
42:47 long form copy, right? Your long form
42:50 copy, which is this right here, right?
42:57 all this stuff here. And then your
43:02 headline would just be
43:04 this thing here, right? You see where it
43:05 says, "What if the FDA grain-free
43:07 warning didn't tell you?" Or, "What what
43:09 the FDA grain-free warning didn't tell
43:12 you?" Um, let's see. They they keep
43:13 using this exact same Oh, here's another
43:16 example right here. Veteran speaks the
43:18 truth, right? Like, that's going to be
43:20 your headline, and there should only be
43:21 one. You see how they give you options
43:24 to split test five different ones? Each
43:25 adset should just have one primary text
43:27 and one headline. Headline should be
43:29 simple, right? Read this if you're
43:30 balding. Read this if you're losing
43:31 weight. Read or if you want to lose
43:34 weight. Uh which probably should not say
43:37 that, but read this if um you want to
43:38 feel young again, right? Like that
43:40 should be it. And you should use like an
43:42 emoji pointing upwards to the caption,
43:44 right? Boom. So, what I'm going to do
43:46 here is test those five adsets. Let them
43:49 run for three days. If I'm break even or
43:51 profitable, great. I'm going to just
43:53 keep moving forward and letting the
43:56 spend go and increase budgets. If not,
43:58 turn it off and go test a new product.
44:00 That simple, right? So, all picture ads
44:01 are are the same, but the caption will
44:04 be different per ad set. Use your own AI
44:07 image ads like I had mentioned.
44:09 Get this a little bigger.
44:12 Okay. Set the minimum spend per campaign
44:14 to $10 a day. Right. So, the way to do
44:18 that is simple. Um, when you have so
44:20 many adsets at a small budget, which is
44:22 50 or for some of you 100 bucks a day,
44:23 you have to make sure that there's a
44:25 minimum spending amount because some
44:27 Facebook will allocate all your spend to
44:29 one adset and that adset could actually
44:32 not be profitable. So, under budget and
44:33 schedule, there's an option here that
44:37 says adset spending limits. You can set
44:39 um hit this set a minimum spend limit
44:41 and change the value to a dollar amount.
44:43 And if you're spending a hundred bucks a
44:45 day, make sure it is the daily spend of
44:48 10 bucks. If you're spending 50 bucks a
44:51 day or less, which is very that's going
44:53 to take a while to actually get data.
44:55 You don't need to set this actually if
44:56 you're spending 50 bucks a day, you can
44:59 set this to $5 a day. Sorry, you can set
45:01 this to $5 a day. And if you're spending
45:03 100 bucks a day, set the minimum to 10
45:05 bucks a day. Make sure you always set
45:06 your ads to go out the next day at midnight.
45:13 Okay. So, if it's 50 bucks a day, you're
45:15 going to have to let the ads spend for 4
45:17 days. If it's 100 bucks a day, you can
45:18 let the ad spend for three days. If you
45:20 aren't profitable after 3 days, kill the
45:22 product, move on. It's fine if you're
45:23 unprofitable or break even the first two
45:25 days, but you have to be profitable by
45:28 day three, right? So, if the day one you
45:30 don't make any money, day two, you break
45:31 even, but day three you're profitable,
45:33 great. That means you're you're
45:35 something's working. So, what I would do
45:37 is whatever ad sets are spending but not
45:39 making you any money, turn them off and
45:41 let Facebook reallocate all the spend to
45:44 the ads sets that are are spending and
45:45 actually getting sales. Even if the
45:47 sales are break even, still, you know,
45:49 don't turn those off. Only turn off the
45:52 adsets that are not getting any spend
45:53 or actually all of them will be getting
45:55 spend. Only turn off the adsets that are
45:57 getting spend and not getting you any
45:59 purchase intent. No add to carts, no
46:01 purchases at all. Just turn them off.
46:03 But the ones that are getting sales,
46:06 keep them on. Un unless it's like you're
46:08 getting sales, but you're you're still
46:11 negative like 80 bucks or something,
46:12 right? Overall, by day three, you should
46:14 be profitable. Or if you're spending 50
46:15 bucks a day, day four, you should be
46:17 profitable on that day. If not, turn it
46:19 off and go start again. Find a new
46:21 product, get the five different top
46:23 market awarenesses in their their target
46:26 audience or the the most likely uh
46:28 subniches to purchase your product, and
46:31 then do it again. Now, let's say you
46:33 found uh two adsets that are profitable
46:36 and are making you money. Great. Now,
46:38 you have two options. You can go back to
46:40 this here and you can now create an ad
46:42 vutorial, which I don't think this
46:44 competitor actually did, which would be
46:48 interesting. Um, let's see here. All
46:49 their all their ads that say shop now go
46:51 straight to a product page. If they have
46:54 any learn more ads, that means that they
46:56 go to an avitorial. This person might
46:57 literally just be scaling with these
46:59 basic picture ads straight to an
47:01 avitorial or straight to a product page,
47:03 which would be really impressive.
47:06 Uh, let's see here. Yeah, these go
47:09 straight to um, let's just use this
47:11 here. Um, I think yeah, these all go
47:14 straight to a product page, which is
47:16 cool, right? And it goes to show you you
47:17 do not actually need to create an
47:18 aviatoral if you're scaling and
47:20 profitable. Um, so what I would do
47:23 personally is I would always test an
47:25 avitorial and obviously the goal here is
47:27 to find the winning marketing angle. So
47:29 if you test this and we find that the
47:32 two angles or maybe even just one angle
47:34 is just the overwhelmed remote working
47:36 mom, I would create an avitorial now
47:39 that speaks directly to that angle and
47:41 keep launching new ads to that
47:42 avitorial, testing that and scaling
47:45 that. That's what I would do there. But
47:46 if you don't want to do that, you can
47:48 skip this step. But this next step
47:50 definitely isn't optional. I would
47:51 highly recommend you at least test it
47:53 and try it. Creating some video ads. So,
47:54 like I mentioned, I would definitely
47:57 create some infomercial style video ads
47:58 that speak to that audience. Now, I know
48:00 what angle that works and can scale for
48:01 me. I just create some infomercial ads
48:03 that speak to that audience using just
48:06 gener generic B-roll of the product and
48:09 and uh different like problems my target
48:11 audience may have like showing pictures
48:13 or videos in this case of of people
48:15 struggling with back pain and knee pain
48:18 and holding up the sorry neck pain and
48:19 holding their neck or back or whatever
48:21 and then just creating an infomercial ad
48:23 like I mentioned or showed you guys for
48:26 that uh cat product. So theoretically
48:29 speaking, you should have two campaigns,
48:31 maybe even three, but no more than that.
48:32 You don't really need more than that
48:35 these days, but two campaigns,
48:38 one being picture ads and one being
48:39 video ads, and you can scale off of just
48:42 those two campaigns, right? And uh the
48:44 cool thing about this is is that the
48:45 only way only thing you need to do here
48:47 is just increase budgets and then keep
48:49 launching new ads under the same
48:51 campaign. You don't need to create new
48:53 campaigns every so often. you once you
48:55 find the winning angle
48:57 and then with you know if you want to
48:58 test new angles down the line all you
49:00 got to do is create a new ad set but
49:02 under the winning ad set you can just
49:03 keep throwing all your ads here you
49:04 don't have to do you know anything
49:06 different just keep throwing all your
49:08 ads under the winning ads set if it's
49:10 the same angle
49:12 now same thing with the video ads right
49:14 just test under the same CBO one target
49:16 audience advantage plus just test the
49:19 winning angles
49:22 as five video ads right now Let's say
49:25 you this was your winning angle and then
49:27 this one wasn't necessarily a winning
49:28 angle like you kept spending money and
49:30 you kept getting sales but you maybe
49:32 broke even or not. I would still test
49:33 some video ads because sometimes like I
49:35 mentioned at the start of this training
49:36 some people receive information
49:38 differently. So maybe this target
49:41 audience that um you were using picture
49:44 ads to try to speak to you. Maybe that
49:46 is a saturated way to acquire that type
49:48 of sale or maybe they they just aren't
49:50 so receptive to that type of marketing.
49:52 So maybe this type of marketing actually
49:54 might speak to this type of um target
49:56 audience, right? So for the example
49:58 here, adset one could be the target
50:00 audience of the overwhelmed remote
50:02 working mom, but maybe ads set two is
50:06 the longhaul trucker, right? So maybe
50:08 the trucker wasn't really too receptive
50:09 to picture ads, but maybe they're
50:11 receptive to video ads, and that's going
50:13 to be the one that that can start
50:14 converting really well for you. That's
50:16 why it's important to test the two. Um,
50:18 or if you only have one ads set that was
50:20 crushing it for you and doing the best,
50:22 then just launch one adset with that
50:23 winning angle.
50:27 Final notes here.
50:29 What do you do when an adset or ad is
50:30 getting all the spend but isn't
50:32 profitable? But an adset that is getting
50:34 some of the spend is profitable but only
50:36 a few dollars. Right? So, for example,
50:38 let's say that in the initial test here,
50:41 um, this got 60 bucks to spend. This got
50:44 10, five, five, and two. And this one
50:47 here is at a 2x rorowaz and it only got
50:49 $5 in spend. But this one got 70 bucks
50:51 to spend and it's at a 1.5
50:54 rorowaz. Well, once it spends like the
50:57 amount like you know the average AOV,
51:00 right, the order value, right, of your
51:01 product, let's say you're charging the
51:03 neck pillow for, I don't know, you're
51:05 buying it on AliExpress for this amount.
51:07 Let's say you're charging 70 bucks for
51:09 this neck pillow, right? $69.99.
51:11 Once your adset spends that amount and
51:13 you're not profitable, then you can just
51:16 turn it off and let Facebook reallocate
51:17 some of the spend to these other adsets.
51:19 And if it reallocates the spend to these
51:22 adsets and it stops being profitable,
51:23 right? Like this starts getting sales
51:25 and it the rorowaz goes down, that means
51:27 it wasn't really a profitable adset to
51:29 begin with. It just got a couple low
51:32 hanging fruit sales, but at scale it it
51:33 can't be profitable. So you just turn
51:37 off the campaign and test a new product.
51:39 Okay, so that's basically what I say here.
51:40 here.
51:42 Let's say everything is going well. What
51:44 should I do? Right, so you can just bump
51:46 budgets 50% each day at midnight. Always
51:48 increase the budget at the end of the
51:49 night when most of the spend is gone
51:50 through. So that way it doesn't have to
51:52 go through learning phase in the middle
51:53 of the day. If it stops being
51:55 profitable, give it a day or two cuz
51:56 normally what happens when you bump
51:58 budgets, the next day the campaign can
52:00 get a little wobbly and it has to
52:01 relearn a little bit, but that's fine
52:03 because by the following day after
52:05 bumping budgets, it should go back to
52:07 profitability. If not, give it one more
52:09 day. If it's still not profitable, then
52:11 set it back to the daily sp it was when
52:14 it was once profitable. Just understand
52:15 though, normally a proven winner will
52:18 take a day to optimize and then go right
52:20 back to being profitable if it's a true winner.
52:25 Don't create an aviatoral until you know
52:27 the winning marketing angle as well. Um,
52:29 so that goes without saying. You should
52:31 not like you can't if your marketing
52:32 angle on the front end which is a
52:34 picture ad going to a product page isn't
52:36 profitable an avitorial is not going to
52:37 now make it profitable. You have to find
52:39 the winning angle right the angle that's
52:41 the least competitive and actually
52:42 speaks to the most likely type of person
52:44 to purchase your product. So don't
52:46 create an avitorial until the frontend u
52:48 marketing is dialed in especially if
52:49 you're on a budget. Now once again this
52:51 video is for people born on a budget. if
52:53 you have a little bit more to spend and
52:54 you can test a little bit more. And then
52:56 of course some of those rules may not apply.
52:59 apply.
53:01 Yeah. So there you guys go. That is what
53:02 I would be doing if I'm balling on a
53:03 budget and trying to scale. And I want
53:05 you guys to understand that this isn't
53:06 just theory. This is literally what I'm
53:08 doing, right? So if I show you guys the
53:11 calendar, today is uh November 3rd. Let
53:13 me hit the refresh button for you here.
53:15 Um so November 3rd, you can see that
53:20 this campaign here um one of them is
53:22 video ads.
53:24 right? Videos. And then one of them is
53:27 picture ads going straight into uh
53:29 product page. So, I'm not just telling
53:31 you this just just so you can do some
53:32 I'm doing it myself. And as
53:34 you can see here, if I scroll over a
53:36 little bit, my rorowaz is pretty good,
53:38 right? Sitting at a 3.6 rorowaz. Um
53:40 video ads are doing really good for me
53:42 today. Picture ads are doing pretty
53:43 solid, too. Um this is not up to date,
53:45 though. I believe another sale had just
53:47 came through, so this should refresh
53:50 here um and get another sale going. But
53:51 yeah, this is literally what I did,
53:53 right? So yesterday,
53:56 right, we were sitting at uh lower
53:58 rorowaz. We can see picture ads were
54:01 doing better for me than video ads. But
54:02 that's fine. That fluctuation happens on
54:04 the Saturday as well. I believe um
54:06 picture ads once again were doing better
54:07 than video ads. But guess what? You
54:09 don't freak out, right? Because I did
54:11 this after bumping budgets. So I had
54:12 mentioned to you guys after you bump
54:13 budgets, things are going to get a
54:15 little wonky. I gave it two days and now
54:18 video ads are crushing for me. Why?
54:20 because I have a true profitable ad
54:22 campaign. I was patient and let Facebook
54:24 spend and do its thing. So yeah, I mean
54:26 like guys, trust me when I say this like
54:29 this is this is the name of the game. Um
54:32 CPMs very low. Picture ads $19 CPMs.
54:35 Video ads $36 CPMs. CPC I'm averaging a
54:41 9 CPC on my picture ads,
54:43 right? Clickthrough rate is amazing. All
54:44 the all the values and numbers are
54:46 amazing. So I'm literally doing this in
54:47 real time. So, just so you guys can see
54:49 that uh it's not It's a part
54:51 of the game. And uh yeah, more more
54:52 proof in the pudding right there for
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