0:03 ChatGBT has 700 million weekly active
0:05 users and is the fifth most popular
0:07 website on the internet. So, how do you
0:09 get ChatGBT to recommend your brand?
0:11 Well, that's what I'm going to show you
0:13 today. I'll show you a proven fourpillar
0:16 AI SEO blueprint to help you become the
0:19 number one recommended brand in Chat GPT
0:21 for your niche. So, if you're new here,
0:23 I'm Nathan Gotch and for over a decade,
0:25 I've led hundreds of successful SEO
0:27 campaigns in the most competitive
0:30 industries such as legal health and SAS.
0:32 I'm also the founder of the number one
0:34 AI SEO training program, Gotch SEO
0:37 Academy, author of the SEO entrepreneur,
0:39 and co-founder of Rankability, one of
0:42 the fastest growing AI SEO tools. So,
0:44 let's begin with pillar number one,
0:46 which is to nail the SEO fundamentals.
0:48 Start by making sure that your website
0:51 is crawable and indexable by going to
0:53 Google and entering a site colon search.
0:54 As you see from the example, this
0:57 website is not indexing well. So the
0:59 first step is to check the robots.ext
1:01 file and in seconds we discover that
1:03 crawlers are blocked. As a result, this
1:05 website will not perform well in
1:07 traditional search engines or AI
1:09 platforms like chat GBT. The 1 second
1:12 fix is to change disallow to allow. The
1:14 next SEO fundamental is to confirm that
1:16 the website is built in a language that
1:18 chat GBT can understand, which is good
1:21 old HTML. If you're using WordPress or
1:23 popular content management systems, this
1:25 is usually the default. However, if
1:27 you're using a noode platform like
1:30 Lovable or Replet, be careful because
1:32 your website will most likely be
1:34 JavaScript. And AI platforms like
1:36 ChatGBT do not render JavaScript very
1:39 well. In other words, ChatG will likely
1:41 ignore your website in favor of a
1:43 website that's easier to crawl and
1:46 understand. So, don't risk it. Stick to
1:48 HTML driven websites. Next, become
1:50 obsessed with loading speed because AI
1:53 crawlers are intolerant of slow pages.
1:56 Aim for page loading speed of 2.5
1:58 seconds or less to maximize crawling and
2:00 conversions. According to one study, a 1
2:04 second delay can lead to a 7% decrease
2:05 in conversions. Now, it's time for
2:08 pillar number two, which is to master
2:10 topic domination. So, look at these two
2:12 plumbing businesses. One has seven web
2:14 pages while the other has 500. To no
2:18 surprise, the bigger website gets 23,000
2:20 organic visitors per month, while the
2:22 tiny website gets zero. This isn't to
2:23 imply that quantity beats quality, but
2:26 sheer volume can win even if quality is
2:27 average. Let me show you a better
2:29 approach that balances both. Start by
2:31 picking one product or service like
2:32 plumbing services in Chesterfield,
2:34 Missouri. Then you'll start at the
2:36 bottom of the funnel and build topic
2:37 support. For example, you should build
2:39 dedicated service pages for emergency
2:41 plumbing, commercial plumbing, and
2:43 kitchen plumbing services in
2:45 Chesterfield, Missouri to name a few.
2:46 You can build these in minutes by
2:49 entering a keyword phrase like emergency
2:50 plumbing services in Chesterfield,
2:52 Missouri into Rankabil's content
2:54 optimizer, entering Chesterfield for the
2:56 location and starting the optimizer.
2:58 Then just pick AI, select service page
2:59 from the dropown. Enter some unique
3:01 selling proposition, social proof, and
3:03 details about the company into the
3:05 prompt window to start. And in minutes,
3:06 you'll have a draft that's already
3:08 optimized and ready for human edits. If
3:10 you're not sure what pages to build, you
3:11 have two options. First, reverse
3:13 engineer your competitors. Go to their
3:15 navigation and build similar commercial
3:17 pages that target unique service
3:19 offerings. For example, on this plumbing
3:21 business's website, I found basement,
3:23 laundry room, and even outdoor plumbing
3:25 services. There's also a full water
3:27 heater and sewer services clusters to
3:29 build as well. Just in this broader
3:30 category of plumbing, you'll be able to
3:33 create at least 25 to 50 service pages.
3:35 Option two is to use chat GBT to get
3:37 some inspiration by using this prompt.
3:40 Now, keep in mind, you learn a lot more
3:42 about search demand when you publish
3:43 more because you can go into Google
3:45 Search Console and start seeing the
3:46 queries that are popping up. If you see
3:48 a query that's performing poorly, you
3:50 should consider how to target it either
3:52 on an existing page or spinning up a
3:54 dedicated page if the intent is
3:56 different. The last content technique is
3:58 something that most businesses hate, but
4:00 it's incredibly effective for
4:02 influencing chat GBT and AI platforms. I
4:04 call it competitor seeding. Instead of
4:06 letting the AI just come to its own
4:08 conclusions, you're going to attempt to
4:10 control the narrative. And if you're
4:11 brave enough, you'll get results like
4:14 Giri, a member of Gotcha SEO Academy who
4:16 use this technique. It's simple. Create
4:17 the following groups of content.
4:19 Listical content like top 10 best
4:21 plumbing companies in Chesterfield,
4:23 Missouri. Alternatives content like top
4:25 five best rotorooer alternatives in
4:27 Chesterfield, Missouri. Comparison
4:29 content like Rotorooer versus Bright
4:31 House Co. in Chesterfield, Missouri.
4:32 Then rinse and repeat for every
4:34 competitor. These are often low
4:36 competition topics, but are exactly what
4:39 Chat GBT is looking for when it uses
4:41 retrieval. Retrieval is fancy AI
4:43 technobabble that simply means that when
4:46 chat GBT doesn't know an answer or it
4:48 can't give an accurate response based on
4:50 its training, it relies on third-party
4:53 sources to prevent hallucination and to
4:55 generate more accurate responses. The
4:57 number one third-party source it relies
4:59 upon is none other than public search
5:01 engines like Bing and maybe even some
5:03 evidence that he uses Google as well.
5:05 Either way, this confirms that ranking
5:07 well in traditional search is a critical
5:10 part of influencing chat GBT to
5:11 recommend your brand, but we're just
5:13 getting started. You could stop here and
5:15 get decent results, but the next two
5:17 pillars are what will help you dominate
5:19 your competitors, bringing me to pillar
5:21 number three, which is blanketing the
5:23 SERs. You already know that Chat GBT
5:25 uses search engines as a primary source
5:27 of retrieval. And this means you need to
5:30 plant your brand on as many pages as
5:31 possible that are ranking for your most
5:33 important keywords. Start by creating at
5:36 least 10 commercial prompts using chat
5:38 GBT with this template. Then create a
5:40 dedicated testing account in ChatGBT.
5:42 Now run each of these prompts in
5:44 separate chats. Next, go to this tool
5:46 and create a simple bookmark lit using
5:49 this code and drag it into your
5:51 bookmarks bar. I'll have the code below
5:53 the video. Then go back to each chat and
5:55 export the citations. At this point,
5:58 you'll have at least 50 to 100 citations
6:00 to filter through. Exclude homepages and
6:02 competitors and prioritize listicles
6:04 above all else. Now you're left with
6:06 your outreach targets. Just send this
6:08 simple outreach template to every
6:10 opportunity. Then send at least three
6:13 follow-ups using this simple sequence on
6:14 screen. Once again, I'll have all of
6:17 this below the video. Next, open up
6:19 GBT's agent tool and use the following
6:20 prompt to find more listical
6:22 opportunities. Once that's done, I
6:25 recommend using the agent again to find
6:27 your dream 100 in any niche you're
6:28 targeting. with this prompt. Your dream
6:31 100 is your best marketing and link
6:33 opportunities in your industry. These
6:35 are typically the most popular sites in
6:37 any industry, which means they're likely
6:39 ranking well in traditional SERs and may
6:41 possibly be a direct source of retrieval
6:44 for ChatGBT. Treat these opportunities
6:46 like gold. You can also just invest in
6:48 sponsored content on these websites
6:50 because ChatGBT doesn't discriminate
6:53 between organic or paid brand mentions.
6:55 They both count the same. Even if the
6:57 link is tagged as no follow or
6:59 sponsored, it still works. Now, you're
7:01 going to use Chat GBT's agent one more
7:03 time to find YouTube influencers in your
7:06 target niche with this prompt. YouTube
7:08 ranks incredibly well in Google because
7:10 they own it and it's a common source of
7:12 retrieval in chat GBT and Perplexity.
7:14 It's simple. Pay YouTubers to promote
7:16 your brand. Go to their channel, click
7:19 on more, and click view email address.
7:21 Repeat for your entire prospect list.
7:23 But be careful because YouTube will
7:25 block you if you do too many in one day.
7:26 Cap it at 20 per day. Once you have the
7:29 list, send this template to every
7:31 prospective YouTuber. Then use a simple
7:32 calculation for prioritizing the
7:34 opportunities based on their proposed
7:36 brand integration pricing. Then just
7:38 work through the list with this simple
7:40 template. All right. So now moving on to
7:42 pillar number four, which is forcing
7:44 Chat GBT to trust your brand. It's
7:46 simple. For ChatG to recommend your
7:48 brand, it needs enough signals to prove
7:50 you're legit. And the first step is to
7:53 make it stupidly easy for Chat GPT to
7:54 know what your brand is all about.
7:56 First, use a tool like Whitespark to
7:58 analyze your business citations to
8:00 ensure that your NAP name, address, and
8:03 phone is 100% accurate. Next, open Chat
8:05 GBT's agent. Use the following prompt to
8:08 find all of your own properties and to
8:10 identify entity association issues. To
8:12 keep it simple, it needs to be clear
8:14 what your business offers in one to two
8:16 sentences. Then you need to repeat this
8:18 consistent relevance across all your
8:21 owned assets. Next, become obsessed with
8:23 generating reviews. If you're local,
8:25 prioritize the Google business profile.
8:28 However, in the context of chat GBT, it
8:30 doesn't use Google business profiles.
8:32 Instead, it relies on third-party review
8:34 platforms and it varies based on the
8:37 local niche. For example, AO and Justia
8:38 are prime targets for lawyers, while
8:41 Angie is great for home services. Just
8:43 use this chat GBT prompt. Select the
8:46 thinking model to find the best reviewed
8:48 platforms. Then watch the next video to
8:50 see my 18-step SEO audit process for
8:52 building a perfectly optimized website
